Shows
LashCast396. From Pop-Ups to Trade Shows: Cathy White’s Secrets to Event SuccessIn this episode of LashCast, Cathy White, the owner of The Lash Co, joins us to talk about the vital role events play in growing a lash business and building a loyal community. Cathy shares how she created a fan base in Southern California during the challenges of 2020, using the power of live events to connect with her audience. She emphasizes the importance of good energy and the impact it can have on sales at events like LashCon and other trade shows. Cathy also provides valuable tips on how to maximize sales at events, including how lash artists can...2025-01-101h 00LashCast395. Mindset Matters: Kiera Riley on Thriving in Challenging TimesIn this episode of LashCast, we sit down with Kiera Riley of Lash'ae Certified, whose Instagram post last summer caught our attention and sparked this inspiring conversation.Kiera shares her journey into the beauty industry, how she discovered her passion for lashes, and what led her to build her brand. But this episode goes deeper, tackling the tough realities many lash artists are facing in today’s industry.Kiera breaks down the mindset every lash artist needs to thrive during challenging times. She shares two distinct paths lash artists can take and offers words of en...2025-01-0357 minLashCast394. Ethel Reddy on 20 Years in Lashes and the Vision Behind Veyes LashIn this episode of LashCast, we sit down with Ethel Reddy, a seasoned lash artist with 20 years of experience and a brand ambassador for Veyes Lash. Ethel takes us through her incredible journey in the lash industry, from being trained by some of the original trailblazers in the field to becoming a key part of the Veyes Lash team.Ethel shares how she got connected with Veyes Lash and gives us an inside look at her role in the company. She talks about what sets Veyes apart and how their innovative approach is helping lash artists elevate...2024-12-2831 minLashCast393. Reflections on 2024: Gratitude and Lessons LearnedIn this episode, Paul and Tussanee reflect on the highs and lessons of 2024, sharing gratitude and insights to inspire the lash community. From the importance of self-reflection to personal stories of growth, they’re here to keep it real as we wrap up the year.This is also a special moment—our first public YouTube episode! While the production isn’t perfect, Paul and Tussanee embrace the philosophy of “shoot, ready, aim”—focusing on creating meaningful content despite imperfections. For visual learners, this new format is just the beginning of more engaging and helpful content.For...2024-12-2455 minLashCast392. From Working Solo to Working in a Salon: Angelica Mack’s Journey of Passion and GrowthIn this episode of LashCast, we shake things up—literally! During recording, a small earthquake hit, but that didn’t stop us from having an incredible conversation with Angelica Mack, founder of Your Lash Bestie. Her journey from a PR career in Las Vegas to becoming a thriving lash educator and business owner is nothing short of inspiring.Angelica opens up about her early days working in public relations and how it left her unfulfilled. It wasn’t until her sister suggested a career in beauty that Angelica found her passion. After earning her license, she launched her ow...2024-12-2146 minLashCast391. LashCon 2024 WrapIn this episode, Paul and Tussanee, reflect back on LASHCON 2024, give a sneek peek into LASHCON 2025, and share their vision for the LashCast Studio and their journey to connect and inspire the lash community. From stepping into their first public YouTube episode to embracing authenticity after microneedling, they’re here to keep it real.The production may not be perfect, but Paul and Tussanee believe in “shoot, ready, aim”—creating content despite imperfections. It’s all about starting and learning along the way.For Clubhouse members, expect weekly video podcasts, private content, and live Q&A sessions f...2024-12-1348 minLashCast390. From Unplanned Beginnings to Lash Career Success: Christina Torres’ StoryIn this episode of LashCast, we chat with Christina Torres, owner of Vela Lash & Beauty, about her inspiring journey from an unplanned start in the beauty industry to becoming a successful lash artist and salon owner.Christina shares how she never intended to work in beauty. However, once she discovered lashes, she left aesthetics behind to focus entirely on her new passion. A turning point came when a client compared her work to another lash artist. Rather than feeling discouraged, Christina reached out to that artist and asked for training. The mentorship she received transformed her skills...2024-12-0750 minLashCast389. Marketing Made Simple with Vanessa MolicaIn this episode of LashCast, we sit down with Vanessa Molica, founder of The Lash Professional, to uncover the secrets to effective marketing for lash artists. Vanessa shares why every lash artist should focus on marketing, where to start, and the importance of tools like websites, Google My Business, and Yelp. She also explains how to collect and leverage client reviews to grow your business and why they’re a key ingredient to success.Whether you’re new to marketing or looking to level up, Vanessa offers practical tips and resources to h...2024-11-2355 minLashCast388. Pushing Limits with Mindy Lam: Running a 100-Mile Race for the Second TimeIn this episode, we welcome back Mindy Lam from Elleebana, fresh off completing her second 100-mile race! Last year, Mindy joined us to share her motivation for taking on such a grueling challenge—she wanted to inspire her team by doing something truly hard. While she survived the first race, recovery was brutal, even needing a walker the next day.This time around, her second 100-mile run went much smoother, and Mindy shares what changed. Tune in as she talks about pushing through the mental and physical "dark times" of running for 28 hours straight and the critical ro...2024-11-0557 minLashCast387. Becoming a LASHBASE Brand Partner with Abigail Richardson and Lis ReynoldsIn this episode, we sit down with Abigail Richardson and Lis Reynolds, the newest LASHBASE Brand Partners, to hear their inspiring journey into the world of lashing. They share exclusive details about the unique LASHBASE Brand Partner program—how it differs from traditional brand ambassadorships and what it takes to get noticed by top lash brands.We dive deep into why Abigail and Lis were chosen to collaborate with LASHBASE, and they offer valuable advice for lash artists looking to elevate their careers. From understanding why lash prices in the UK are so low to learning how to...2024-10-2947 minLashCast377. Building a Lash Brand: Insights from ThousandLashes FoundersIn this episode of LashCast, we chat with Galina Vakilian and Janna Soykharev, the dynamic sister duo behind ThousandLashes. Galina and Janna share their inspiring journey of starting a lash brand, detailing the struggles they faced along the way and how they continue to persist in the competitive lash industry. Tune in to hear their story of resilience, determination, and the passion that drives ThousandLashes to success.LASHIE AWARDS ARE OPEN CELEBRATING THE BEST LASH BUSINESSES IN THE LASH INDUSTRYThe Lashie Awards celebrate the best l...2024-07-2657 minLashCast376. Boost Your Business Efficiency with AI: Insights from Michelle RathIn this episode of LashCast, we welcome business strategist Michelle Rath, who discusses how AI can revolutionize your business efficiency. Michelle explains how, with the right prompts, AI can handle all your marketing and website copy needs. She also shares her favorite AI apps and tools that can streamline your operations.Michelle is passionate about helping beauty professionals leverage AI effectively. Tune in to learn about her coaching program designed to guide you in integrating AI into your business strategy. Don’t miss this insightful episode packed with practical tips and expert advice on harnessing the power of...2024-07-1955 minLashCast375. The Rollercoaster of Entrepreneurship: Andra Tashjian’s Journey with LunaKai LashIn this episode of LashCast, we sit down with Andra Tashjian from LunaKai Lash to discuss the highs and lows of building her lash brand. Andra shares her journey of creating products, a process she found fun and easy, but navigating the marketing and messaging side of the business proved to be a significant challenge.Andra opens up about her costly experience with a marketing company that charged her $25K and delivered nothing in return. Despite winning a lawsuit against them, she was unable to collect the money. Currently facing slow business and declining sales, Andra has...2024-07-1359 min