Shows
Scaling DevToolsInvesting in Open Source Startups with Robby (Amanda Robson)Robby (Amanda Robson) is the co-host of Open Source Startup Podcast (with Tim Chen).In this episode we discuss:There are many ways to open source successWhen open source is a good strategy and when it isn'tWhy open source projects usually need time to brewHow to know if your project is venture scaleWhy Robby believes in the Open Source modelRobby is working on a highly mysterious new thing đź‘€Links:- Robby's Twitter/X https://x.com/amanda_robs?lang=en- Open Source Startup Podcast https://oss-startup-podcast.launchnotes.io/- Interview wit...2024-08-1530 min
The Building CodeCustomers share their honest feedback live with our Product teamEpisode 222:
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Today on “The Building Code,” Zach and Charley are hosting a live recording in front of Buildertrend’s Product team. They’re joined by industry leaders Heather and Steve Tankersley, co-owners of Tankersley Construction and long-time users of Buildertrend, as they share their candid feedback about the software. They know what it takes to be successful with the platform – but that doesn’t mean they think it’s perfect.
Listen to this special episode to hear the Tankersleys answer questions directly from our Product team and talk about what works and what doesn’t when it...2024-05-301h 03
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsThe new rules of product management with Tal Raviv (Riverside.fm)Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Tal Raviv of Riverside.fm about all things how product management is rapidly changing.
đź”— Links
Tal on LinkedIn: https://www.linkedin.com/in/talsraviv/
Tal’s favorite product: https://1writerapp.com/
Tal on Twitter: https://twitter.com/talraviv
Tal’s company: https://riverside.fm/
🚀Check out LaunchNotes: https://launchnotes.com
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đź“şFollow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg2023-06-0240 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsReinforcing positioning through product launches with April Dunford (Obviously Awesome)Steve Klein (@stevenklein - https://twitter.com/stevenklein) of LaunchNotes talks with April Dunford (author of Obviously Awesome) about how to reinforce positioning through product launches.
đź”— Links
* Apri’s website: https://www.aprildunford.com/
* April on LinkedIn: https://www.linkedin.com/in/aprildunford/
* April’s book: https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005
🚀 Check out LaunchNotes: https://launchnotes.com
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đź“ş Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
Check out the LaunchNotes Podca...2023-05-3154 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsPlaybook for implementing Continuous Discovery with Andy Yeo (Airbyte, Segment)Steve Klein (@stevenklein - https://twitter.com/stevenklein) of LaunchNotes talks with Andy Yeo (Airbyte, Segment) about Andy’s experience standing up Continuous Discovery during his time as a product manager at Airbyte.
đź”— Links
Andy on LinkedIn: https://www.linkedin.com/in/andycpyeo/
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Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
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(00:00) - Introductions
...2023-05-1754 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsProduct management lessons from Stripe, Meta, and Microsoft with Vivek SharmaBlake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Vivek Sharma of Stripe (formerly of Microsoft and Meta) about how being a generalist has helped him navigate a career in product. Vivek also shares 3 things that make Stripe unique in the way they build products.
đź”— Links
Vivek on Twitter: https://twitter.com/pucknorris
Vivek on LinkedIn: https://www.linkedin.com/in/vivsha/
Vivek’s favorite product: https://chat.openai.com/chat
🚀Check out LaunchNotes: https://launchnotes.com
🙏Join Launch Awesome: https://www.launchno...2023-05-1142 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsProduct building methods that work with Sam McAfee (Startup Patterns)Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Sam McAfee about his experience in the early days of tech and how he came to write a book about the working methods of good startup teams. Sam also shares his favorite books related to the world of startups.
đź”— Links
Sam’s company: https://www.startuppatterns.com/Â
Sam’s book: https://a.co/d/1kehttNÂ
Continuous Discovery Habits: https://a.co/d/iPhopiY
Escaping the Build Trap: https://a.co/d/an3of1K
...2023-05-1049 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsStanding up and scaling Product OpsSteve Klein (@stevenklein - https://twitter.com/stevenklein) of LaunchNotes talks with Graham Reed about his experience standing up Product Ops in his last two roles.
đź”— Links
Graham on LinkedIn: https://www.linkedin.com/in/grahamreed/
Graham’s company: https://www.cobalt.io/
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Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
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(00:00) - In...2023-05-051h 05
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsLessons from coaching 200+ product teams with Vidya Dinamani (Product Rebels, Intuit, Lash.Live)Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Vidya Dinamani of Product Rebels about her experience consulting over 200 product teams. Vidya shares tips for how product teams can stay close to customers and she breaks down some of the common problems she sees product teams facing today.Â
đź”— Links
Vidya’s company: https://productrebels.com/
A 6-part formula for developing a customer problem: https://productrebels.com/a-6-part-formula-for-developing-a-customer-problem/
One of Vidya’s favorite products: Canva
🚀Check out LaunchNotes: https://launchnotes.com
🙏Join Launch Aw...2023-04-1444 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsOffice Hours Live 018: How to become a Chief Product OfficerBlake and Steve talk about the Chief Product Officer report published by LaunchNotes. The report covers a wide range of data pertaining to individuals who have held the role of CPO. Blake and Steve talk about the average age of CPOs, some common career paths, promotions, and higher education.đź”— Links
* How to become a Chief Product Officer: https://www.launchnotes.com/blog/become-a-chief-product-officer
* Loop by Microsoft: https://www.microsoft.com/en-us/microsoft-loop
🚀 Check out LaunchNotes: https://launchnotes.com
🙏 Join Launch Awesome: https://www.launchnotes.com/launch-awesome
đź“ş Follow on YouTube: https://www.y...2023-04-1029 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsHow to Build a World-Class New User Onboarding Experience with Ramli John (Appcues)Steve Klein from LaunchNotes talks with Ramli John about his EUREKA framework that companies like Appcues use to build world-class new user onboarding experiences. Ramli and Steve also talk about how to keep users motivated and engaged throughout the onboarding process.
đź”— Links
Onboarding Iceberg: https://www.appcues.com/blog/the-onboarding-iceberg
Bj Fogg behavior change model: https://behaviormodel.org/
The EUREKA framework: https://productled.com/blog/the-eureka-framework-to-improve-user-onboarding/
Ramli’s book: https://www.amazon.com/Product-Led-Onboarding-Users-Lifelong-Customers/dp/1777717701
🚀Check out LaunchNotes: https://launchnotes.com
🙏Join Launch Awes...2023-04-041h 00
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsAI-powered product thinking and selling to the Fortune 500 with Artem Koren (Sembly AI)Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Artem Koren (https://www.linkedin.com/in/akoren/) of Sembly AI about transitioning from consulting Fortune 500 companies to becoming a co-founder. Artem shares his tips on how to sell to large companies and they discuss the excitement around AI in tech.
đź”— Links
Koren’s company: https://www.sembly.ai/
Koren on LinkedIn: https://www.linkedin.com/in/akoren/
🚀Check out LaunchNotes: https://launchnotes.com
🙏Join Launch Awesome: https://www.launchnotes.com/launch-awesome
đź“şFollow on YouTu...2023-03-2443 minThe LaunchNotes Podcast | Product Management, Product Marketing, Product OpsOffice Hours Live 017: Every product launch tactic we could think ofSteve, Teddy, Blake, and Jake discuss a variety of product launch tactics, including waitlists, beta programs, communities, and cold outreach for getting the word out. They dive deep into how and when to use Product Hunt, and Jake shares some outside-of-the-box ideas to help move the needle on product launches.
đź”— Links
* Product Hunt: https://www.producthunt.com/
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Check out the LaunchNot...2023-03-2249 minThe LaunchNotes Podcast | Product Management, Product Marketing, Product OpsOffice Hours Live 016: The future of product managementBlake and Steve discuss some of the findings in the recently published 2023 Future of Product Management report. They specifically talk about the downturn in hiring, average working hours, the cost of replacing a product manager, and more.
đź”— Links
The future of product management benchmark report: https://productschool.com/future-of-product-management/
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Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
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(00:00) - Introductions
(15:28) - Trends around customer acquisition cost2023-03-2027 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsWhy PMs make great founders with Dani Grant (Jam, Cloudflare)Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Dani Grant (co-founder of Jam, previously of Cloudflare) about the transition from product manager to founder. Dani share’s some of the things you miss when you become a founder, and she explains how her small team works quickly by leveraging internal betas.
đź”— Links
Dani’s company: https://jam.dev/
Dani’s Tweet about transitioning from PM to founder: https://twitter.com/thedanigrant/status/1629147359883022337
Startup school series: https://www.youtube.com/playlist?list=PLQ-uHSnFig5M9fW16o2l35jrfdsxGknNB
🚀Check out LaunchNotes: https://launchnotes.com
🙏Join...2023-03-1644 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsHead of product to GM with Rian van der Merwe (Postmark, ActiveCampaign)Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Rian van der Merwe (Postmark, ActiveCampaign) about his journey into product management and transitioning into a GM role. Rian also shares how they close the loop with customers on feature requests.
đź”— Links
Rian’s personal website: https://rianvdm.com/
Rian’s company: https://postmarkapp.com/
Rian’s book: https://www.amazon.com/Making-Right-Product-Management-Startup-ebook/dp/B00M0KTVTO
The Design Of Everyday Things: https://www.amazon.com/Design-Everyday-Things-Revised-Expanded/dp/0465050654/
🚀Check out LaunchNotes: https://launchnotes.com
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📺Follow on YouTube: https://ww...2023-03-1340 minThe LaunchNotes Podcast | Product Management, Product Marketing, Product OpsOffice Hours Live 015: Know your competitionBlake and Steve chat with Blake Ziolkowski (of LaunchNotes’ sales team) about competitive intelligence. Blake Z. also shares his number one question to ask competitive customers.
đź”— Links
LaunchNotes ROI Survey: https://www.launchnotes.com/blog/roi-of-launchnotes
🚀Check out LaunchNotes: https://launchnotes.com
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Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
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(00:00) - Introductions
(01:45) - Where does competitive intel work best within a sales team?
(09:45) - Customer success as a differentiator2023-03-1042 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsCompetitive Intel for Product Managers with Andy McCotter-Bicknell (ClickUp, ZoomInfo)Steve Klein (@stevenklein - https://twitter.com/blakethorne) of LaunchNotes talks with Andy McCotter-Bicknell (Head of Competitive Intel @ ClickUp) about how competitive research can help sharpen your product strategy, and how to effectively do it at your company.
đź”— Links
Andy on LinkedIn: https://www.linkedin.com/in/andrewmccotterbicknell
Andy on TikTok: https://www.tiktok.com/@healthycompetition
Andy’s competitive intel course: https://competitiveplaybook.com/
Andy’s podcast and community: https://healthycompetition.co/
Competitive intel tool: https://www.similarweb.com/
A tool for helping you write better emails: https://www.lavender.ai/
🚀Check out LaunchNotes: https://launchnotes.com
🙏Joi...2023-03-0853 min
Content, BrieflyLaunchNotes: Blake Thorne's Content Strategy for a Series A StartupBlake Thorne, Director of Content Strategy at LaunchNotes joins Jimmy to discuss how LaunchNotes' content team operates.Blake highlights the differences between product marketers and product managers and discusses the marketing strategies at LaunchNotes, the team's composition, and the role of content within it. The discussion shifts to the relationship between content cadence and quality, and whether a higher cadence negatively affects the quality of the produced content.Blake and Jimmy also explore repurposing and remixing content, including how to do it effectively. They delve into the idea of an expertise database that writers...2023-03-0744 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsWhat the CEO wants from product leaders with Fran Rosch (ForgeRock, Symantec)Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Fran Rosch (https://www.linkedin.com/in/franrosch/ - CEO of ForgeRock, previously of Symantec), about what he expects from product leaders. They discuss important traits of product leaders, and Fran shares his thoughts on defining vision, purpose, mission, and strategy.
đź”— Links
Fran’c company: https://www.forgerock.com/
🚀 Check out LaunchNotes: https://launchnotes.com
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đź“ş Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
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...2023-03-0637 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsBuilding a product audience from scratch with Yi Wang (Journeey, Plaid)Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Yi Wang of Journeey about her path to becoming a founder and how she has built an audience by creating a dialogue early on. Yi also shares some tips for new founders who are getting started with building a product.
đź”— Links
Yi’s startup: https://journeeyapp.com/
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Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
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(00:00) - In...2023-03-0227 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsProduct lessons from Uber, Linear, and more with Daniel LiemBlake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Daniel Liem about his experience working on products at Uber and Linear. Daniel shares insights on how Uber managed to ship fast while scaling quickly and he gives listeners tips on how to work smarter by leveraging automation.
đź”— Links
Daniel on Twitter: https://twitter.com/dcliem
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Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
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(00:00) - Intr...2023-02-2843 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsSpace cameras, 18-wheelers, & product management with Rahul Chhabria (Apple, Atlassian, Sentry)Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Rahul Chhabria (https://www.linkedin.com/in/rahulchhabria/) of Sentry (formerly Atlassian and Apple) about the diverse career path that lead him to tech, including roles in product, marketing, and growth.
đź”— Links
Rahul on LinkedIn: https://www.linkedin.com/in/rahulchhabria/
One of Rahul’s favorite products: https://feedly.com/
Another one of Rahul’s favorite products: https://www.sonos.com/en-us/
Rahul’s home automation tinkering project: https://www.raspberrypi.com/
🚀Check out LaunchNotes: https://launchnotes.com
🙏Join Launch Awesome:  https://www.launchnotes.com/launch-aweso...2023-02-2643 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsThe product strategy framework that changed everything with Chris Mann (LinkedIn, Bizo)Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Chris Mann (https://www.linkedin.com/in/chrismannlinkedin/), founder of GrokAI and previously of Bizo and LinkedIn, about how to align teams around a product and company strategy.
đź”— Links
Chris on LinkedIn: https://www.linkedin.com/in/chrismannlinkedin/
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đź“şFollow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
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(00:00) - Introductions
(09:42) - The "Learning" phase of product...2023-02-2436 minThe LaunchNotes Podcast | Product Management, Product Marketing, Product OpsOffice Hours Live 014: When do companies add a second product?Steve, Adam, and Blake chat about a recent AMA they did with Dave Schools from Hopin, a company known for building and acquiring multiple products. They also discuss other companies that have grown their business on the success of multiple products.
đź”— Links
🚀Check out LaunchNotes: https://launchnotes.com
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(00:00) - Offsite recap
(02:28) - Thoughts on multi-product companies
(17:26) - Examples of companies with m...2023-02-2331 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsUnlocking a new phase of growth by going multi-product with Dave Schools (Hopin)Steve Klein (https://twitter.com/stevenklein) of LaunchNotes talks with Dave Schools of Hopin (https://twitter.com/daveschoools) about Hopin’s journey acquiring and building new products to unlock their next phase of growth.
đź”— Links
Dave on Twitter: https://twitter.com/daveschoools
Dave’s company: https://hopin.com/
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Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
đź“ť Show notes
(00:00) - Introductions
(06:28) - Acquisitions and building products
(18...2023-02-2250 minThe LaunchNotes Podcast | Product Management, Product Marketing, Product OpsOffice Hours Live 013: Product roadmaps!Blake, Steve, and Jake talk about product roadmaps and some of the anxiety that comes with sharing a public roadmap with customers. They also share some examples of public roadmaps from well-known SaaS companies.
đź”— Links
30 product roadmap examples from real products: https://www.launchnotes.com/blog/product-roadmap-examples
Using product roadmaps as a strategic growth tool: https://www.launchnotes.com/blog/product-roadmap-strategy
🚀Check out LaunchNotes: https://launchnotes.com
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Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
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2023-02-0639 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsLetting engineers call the product shots with PostHog CEO James HawkinsSteve Klein (twitter.com/stevenklein) of LaunchNotes talks with James Hawkins (https://www.linkedin.com/in/j-hawkins/) of PostHog about how they found product market fit after pivoting several times and how they support 23,000 customers through a community without a dedicated support team. They also discuss tips for prioritizing roadmap items and the delicate balance of performance improvements and new functionality.
đź”— Links
James on LinkedIn: https://www.linkedin.com/in/j-hawkins/
James’ company: https://posthog.com/
🚀Check out LaunchNotes: https://launchnotes.com
🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome
đź“şFollow on YouTube: https://www.youtube.com/channel/UCl...2023-02-0351 minThe LaunchNotes Podcast | Product Management, Product Marketing, Product OpsOffice Hours Live 012: What product managers can learn from chefs plus how to get promotedBlake Thorne (@blakethorne - https://twitter.com/blakethorne) and the LaunchNotes team chat with Josh Herzig-Marx about the similarities between cooking and building products and how frameworks can help you work smarter. They also talk about the career paths of individual contributors vs. managers and share tips for getting promoted.
đź”— Links
Should management be your career path? https://medium.com/smells-like-team-spirit/should-management-be-on-your-career-path-a6aa6b7aad0a
Josh on LinkedIn: https://www.linkedin.com/in/joshuaherzigmarx/
🚀Check out LaunchNotes: https://launchnotes.com
🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome
đź“şFollow on YouTube: https://www.youtube.com/channel/UClgM...2023-02-0146 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsNailing the transition from IC PM to product leadershipSteve Klein (twitter.com/stevenklein) talks with Josh Herzig-Marx (linkedin.com/in/joshuaherzigmarx) about the new things you’ll be expected to do when transitioning to a Product Leadership role, and how you can accel at them.
đź”— Links
Josh on LinkedIn: https://www.linkedin.com/in/joshuaherzigmarx/
🚀Check out LaunchNotes: https://launchnotes.com
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đź“şFollow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
đź“ť Show notes
(00:00) - Introductions
(05:00) - Why transitioning from IC to leadership is hard...2023-01-3153 minThe LaunchNotes Podcast | Product Management, Product Marketing, Product OpsOffice Hours Live 011: How we landed on a company strategy frameworkBlake Thorne (@blakethorne - https://twitter.com/blakethorne) and the LaunchNotes team talk about a recent podcast recording with Des Traynor from Intercom. Tyler shares how they landed on their company strategy framework, and they discuss a product that Spotify quietly shut down. Â
đź”— Links
🚀Check out LaunchNotes: https://launchnotes.com
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Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
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(00:00) - A recent podcast conversation with Des Traynor, co-founder of Intercom
(11:06) - Company strateg...2023-01-2743 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsMastering Async: How to build an all-star remote product team with Justin Gallagher (Trello, Hoop)Steve Klein (twitter.com/stevenklein) talks with Justin Gallagher (twitter.com/justingallagher) about how synchronous work and communication in a remote company is a recipe for burnout. Teams should work more asynchronously by having better documentation around how to get work done, and by communicating with more intentional long-form written content.
đź”— Links
Justin’s company: https://www.hoop.app/
Justin on LinkedIn: https://www.linkedin.com/in/justinjgallagher/
🚀Check out LaunchNotes: https://launchnotes.com
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Check out the LaunchNotes Pod...2023-01-2545 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsWhat the C-suite wants from product leaders with Des Traynor (Intercom)Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Des Traynor of Intercom about their successful journey from one product to multiple products, knowing when to sunset a product and what they look for when hiring product leaders. Des also shares his thoughts on the fast-moving adoption of AI in products today.
đź”— Links
Des’ personal website: https://destraynor.com/
Des’ company: https://www.intercom.com/
Des on Twitter: https://twitter.com/destraynor
Des on LinkedIn: https://www.linkedin.com/in/destraynor/
🚀Check out LaunchNotes: https://launchnotes.com
🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awe...2023-01-2337 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsEssential skills for product leaders with Ciara Peter (Robin, Salesforce)Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Ciara Peter of Robin (previously of Salesforce) about how her product career started in design, how to deliver feedback and deal with imposter syndrome, using conviction to make better product decisions, and much more.
đź”— Links
Ciara on LinkedIn: https://www.linkedin.com/in/ciarapeter/
Ciara’s company: https://robinpowered.com/
Ciaras favorite product: https://www.hatch.co/restore
🚀Check out LaunchNotes: https://launchnotes.com
🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome
đź“şFollow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
Check out the LaunchN...2023-01-2245 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsAtlassian’s product journey with Dave MeyerBlake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Dave Meyer of Atlassian about launching a product marketplace, enterprise product management, and how sharing key functionality across a suite of products helps improve the customer experience.
đź”— Links
Dave on LinkedIn: https://www.linkedin.com/in/hellodavemeyer/
The company Dave works for: https://www.atlassian.com/
🚀Check out LaunchNotes: https://launchnotes.com
🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome
đź“şFollow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
đź“ť Show notes
(00:00) - Intr...2023-01-2237 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsInside product management TikTok with Alex Klufas (@alex_the_pm, IBM)Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Alex Klufas (IBM) about the importance of learning your product and getting to know your team, and Alex shares tips for growing an audience on TikTok by leaning into tactical content to build stronger connections.
đź”— Links
Alex on TikTok: https://www.tiktok.com/@alex_the_pm
Alex on Instagram: https://www.instagram.com/alex_the_pm/
Alex’s company: https://www.ibm.com/us-en?ar=1
🚀Check out LaunchNotes: https://launchnotes.com
🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome
đź“şFollow on YouTube: https://www.youtube.com/cha...2023-01-1735 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsData fluency for product managers with Patrick Thompson (Amplitude)Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Patrick Thompson of Amplitude (previously of Iteratively and Atlassian) about the importance of data within product teams, traits of successful product managers, and how balancing “growth years” with “rest years” is critical for a successful career.
đź”— Links
Patrick’s company: https://amplitude.com/
Patrick on LinkedIn: https://www.linkedin.com/in/patrickt010/
Patrick on Twitter: https://twitter.com/patrickt010
One of Patrick’s favorite products: https://www.spotvirtual.com/en
🚀Check out LaunchNotes: https://launchnotes.com
🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome
đź“şFollow on YouTube: https...2023-01-1247 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsThe path to product-market fit with Adam Dahlgren (Allstacks)Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Adam Dahlgren of Allstacks about the parallels between political campaigns and major project launches, starting a company, and finding product market fit by getting to know your users.
đź”— Links
Adam’s company: https://www.allstacks.com/
Adam on LinkedIn: https://www.linkedin.com/in/adam-dahlgren
🚀Check out LaunchNotes: https://launchnotes.com
🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome
đź“şFollow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
đź“ť Show notes
(00:00) - Introductions2023-01-1148 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsMastering product launches with Mary Sheehan (Adobe, Google, AdRoll)Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Mary Sheehan (https://www.linkedin.com/in/maryshirleysheehan/) of Adobe (formerly Adroll and Google) about her upcoming book, The Pocket Guide to Product Launches. Mary also discusses the importance for product marketers to collaborate across teams, how to get customer insights and flexing the muscle of saying “no” as a marketer.
đź”— Links
Mary on LinkedIn: https://www.linkedin.com/in/maryshirleysheehan/
Mary’s book (coming soon): http://productlaunch.pro/
Adobe’s Launch break-down: https://www.launchnotes.com/blog/how-they-launched-it-adobes-cloud-transformation
Mary’s podcast, Women in Product Marke...2022-12-2046 minThe LaunchNotes Podcast | Product Management, Product Marketing, Product OpsOffice Hours Live 010: Special holiday show! 2023 product predictions!The LaunchNotes crew gets together with a few friends to discuss 2023 product predictions from some of the top product managers in tech. Learn how B2B SaaS product work will change in 2023 and how you can get ahead of the curve.2022-12-191h 00
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsLessons from interviewing 100+ product marketers with Seif Salama (Carta, Google, Zynga)Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Seif Salama (https://www.linkedin.com/in/seif-salama-53005b61/) of Carta (previously Google, Zynga, and Angelist) about the differences of working at a large company vs. a startup, and Seif shares tips for interviewing and hiring product marketers.
đź”— Links
Seif Salama on LinkedIn: https://www.linkedin.com/in/seif-salama-53005b61/
Seif’s current company: https://carta.com/
🚀Check out LaunchNotes: https://launchnotes.com
🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome
đź“şFollow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
Check out the LaunchNotes...2022-12-1731 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsProduct marketing like Apple and Louis Vuitton with Sarah Aleksich (Popmenu)Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Sarah Aleksich (https://www.linkedin.com/in/sarah-a-2818631/) of Popmenu about how to prioritize your time when joining a new company, the importance of “brand” within product marketing, and why it’s important to balance career experience with new perspectives when joining a company.
đź”— Links
Sarah on LinkedIn: https://www.linkedin.com/in/sarah-a-2818631/
Sarah’s company: https://get.popmenu.com/
One of Sarah’s favorite products: https://www.copy.ai/
🚀Check out LaunchNotes: https://launchnotes.com
🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome
đź“şFo...2022-12-1641 minThe LaunchNotes Podcast | Product Management, Product Marketing, Product OpsOffice Hours Live 009: Innovation Week!Jake, Blake, Adam, and Teddy talk about our favorite company tradition: Innovation Week!
đź”— Links
🚀Check out LaunchNotes: https://launchnotes.com
🙏Join Launch Awesome:
https://www.launchnotes.com/launch-awesome
đź“şFollow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg2022-12-1445 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsNorth star metric clinic - John Cutler (Amplitude, Zendesk, Pendo)Steve Klein (@stevenklein - https://twitter.com/stevenklein) of LaunchNotes talk to John Cutler, Product Evangelist and Coach at Amplitude. John talks about how to think about your product strategy, measuring progress on your strategy with the North Star framework, and prioritizing day-to-day work with OKRs.
➡️ Want to submit questions and get invited to our next live AMA? Check out the free Launch Awesome community on Slack - https://www.launchnotes.com/launch-awesome.
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đź”— Links:
* 17 North Star framework activities - https://miro.com/app/board/uXjVPf0HwEA=/
* The...2022-12-1352 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsPoker tips for product success with Jeff Ferguson (PipelineDB, Confluent, NextRoll)Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Jeff Ferguson (https://www.linkedin.com/in/jeffreysferguson/), formerly of Pipeline DB and Confluent, about how he applied lessons from learning poker to build a successful career in SaaS, including working in sales and marketing and becoming a founder.
đź”— Links
Jeff’s previous company, Confluent: https://www.confluent.io/
The startup accelerator Jeff went through when building Pipeline DB: https://www.ycombinator.com/
🚀Check out LaunchNotes: https://launchnotes.com
🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome
đź“şFollow on YouTube: https://www.youtube.com/channel/UClgMZx...2022-11-2942 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product Ops10X your product marketing career using AI with Meghan Keaney Anderson (Jasper, Hubspot)Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Meghan Keaney Anderson of Jasper (formerly of HubSpot) about how AI is changing the way marketers work, some of the hesitation around AI, and why it’s important to balance conviction with customer research when launching new campaigns.
đź”— Links
Meghan on Twitter: https://twitter.com/meghkeaney
One of Meghan’s favorite tools, Canva: https://www.canva.com/
Meghan’s current company, Jasper: https://www.jasper.ai/
Meghan’s previous company, HubSpot: https://www.hubspot.com/
🚀Check out LaunchNotes: https://launchnotes.com
🙏Join Launch Awesome:  https://www.launch...2022-11-2540 minThe LaunchNotes Podcast | Product Management, Product Marketing, Product OpsOffice Hours Live 008: Our favorite SaaS homepagesBlake Thorne (@blakethorne - https://twitter.com/blakethorne) and Jake Brereton  (@jakebrereton - https://twitter.com/jakebrereton) of LaunchNotes talk about our favorite SaaS homepages. What makes them great? What does a world class SaaS homepage look like?
đź”— Links
Figma: https://figma.com/
PostHog: https://posthog.com/
Dovetail: https://dovetailapp.com/
🚀Check out LaunchNotes: https://launchnotes.com
🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome
đź“şFollow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
2022-11-231h 12
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsDeveloper marketing isn’t rocket science with Kevin Garcia (Retool, Segment)Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Kevin Garcia of Retool (formerly Twilio Segment) about marketing to developers, how to market horizontal products, and why what worked at a previous company might not work for your current company.
đź”— Links
Kevin’s company, Retool: https://retool.com/
One of Kevin’s favorite tools: https://www.descript.com/
🚀Check out LaunchNotes: https://launchnotes.com
🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome
đź“şFollow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
đź“ť Show notes
(0...2022-11-2136 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsPLG fails without great marketing with Matt Hodges (Atlassian, Loom, Intercom)Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks to Matt Hodges, Head of Product Marketing Craft at Atlassian. Matt talks about how PLG needs great marketing to work well - specifically marketing sites that convert well and a system for using product launches to fuel growth.
➡️ Want to submit questions and get invited to our next live AMA? Check out the free Launch Awesome community on Slack
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đź”— Links:
* Jobs-to-be-done Framework - https://jobs-to-be-done.com/what-is-jobs-to-be-done-fea59c8e39eb
* Top traits of product markete...2022-11-1555 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsDo the next thing with Greg Fulton (Blue River Technology, AdRoll)Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Greg Fulton, Senior Director of Product Management at Blue River Technology. He’s also ran product orgs at exciting companies like Workpattern, Lyte, and AdRoll.
đź”— Links
Blue River Technology: https://bluerivertechnology.com/
Journey: https://www.journey.io/
Tractive: https://tractive.com/
🚀Check out LaunchNotes: https://launchnotes.com
🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome
đź“şFollow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
đź“ť Show notes
(00:00) From English major to product manager2022-11-1034 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsProduct managing the product management experience with Chris Butler (Google, Facebook, Microsoft)Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Chris Butler of Google (formerly Facebook, Waze, Microsoft) about all things product ops.
đź”— Links
Chris on Twitter: https://twitter.com/chrizbot
“How to Measure Anything” https://www.amazon.com/How-Measure-Anything-Intangibles-Business/dp/1118539273
🚀Check out LaunchNotes: https://launchnotes.com
🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome
đź“şFollow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
đź“ť Show notes
(00:00) Figuring out the new rules of technology
(05:14) Product managing the product management experience
(0...2022-11-0450 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsHow to create roadmaps that get exceptional results with Andrea Saez (Trint, Airfocus, Prodpad)Steve Klein (@stevenklein - https://twitter.com/stevenklein) of LaunchNotes talks to Andrea Saez, Senior PMM at Trint. Andrea talks about roadmaps, release timelines, and how product teams can better communicate their plans with the people that care.
➡️ Want to submit questions and get invited to our next live AMA? Check out the free Launch Awesome community on Slack (https://www.launchnotes.com/launch-awesome).
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đź”— Links:
* The Product Value Creation Plan - https://www.righttoleft.io/white-paper-pmf-is-dead
* Andrea Saez on LinkedIn - https://www.linkedin.com/in/andr...2022-10-2747 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsBuilding a PLG dream team with Jim Stoneham (SignalFire, Stripe, New Relic)Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks to Jim Stoneham, ex-CMO of Stripe and New Relic, now partner at the VC firm SignalFire. Jim talking about building a PLG dream team.
➡️ Want to submit questions and get invited to our next live AMA? Check out the free Launch Awesome community on Slack (https://www.launchnotes.com/launch-aw....
--
đź”— Links:
Game Thinking by Amy Jo Kim - https://www.amazon.com/Game-Thinking-Innovate-engagement-techniques/dp/099978854X
Follow Jim on LinkedIn - https://www.linkedin.com/in/jimstoneham/
Follow Jim on Twitter - https...2022-10-2644 minThe LaunchNotes Podcast | Product Management, Product Marketing, Product OpsOffice Hours Live 007: We built AI into our product!Adam, Teddy, and Blake talk about Bernie, the new AI layer inside of LaunchNotes. The crew talks through how it works, how we launched, and some of the exciting things we're looking forward to seeing Bernie do.
đź”— Links
🧑‍🚀 Learn more about Bernie: https://updates.launchnotes.com/announcements/launchnotes-artificial-intelligence-layer-is-here
🚀 Check out LaunchNotes: https://launchnotes.com
🙏 Join Launch Awesome: https://www.launchnotes.com/launch-awesome
2022-10-2526 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsThree ways to implement product-led growth with Franciska Dethlefsen (Amplitude)Think PLG is all about customer acquisition? As Amplitude's first Director of Product-Led Growth, Franciska Dethlefsen has helped build a world-class PLG motion. Franciska dives into the three ways PLG can be implemented, and why it's short-sighted to assume product-led is only about finding new customers.
She previously ran growth at Iteratively and has done a lot of advising across startups and venture funds. She’s worked all across growth, marketing, product, and PLG. This was a great conversation and a must-listen for leader building for PLG.
đź”—Links:
Franciska on LinkedIn
🚀 Check out LaunchNo...2022-10-1333 minThe LaunchNotes Podcast | Product Management, Product Marketing, Product OpsOffice Hours Live 006: AI for PMMs and PMsThe LaunchNotes crew looks talks about the vast collection of AI writing tools showing up on the market. What ones are we using and trying, what are we excited about and how can product and product marketing teams get hands-on with AI today.
đź”— Links
🚀: Check out LaunchNotes: https://launchnotes.com
🙏: Join Launch Awesome: https://www.launchnotes.com/launch-awesome
2022-10-1043 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsWhy internal products are a massive opportunity for PMs with Andrew Williamson (Starbucks, Amazon, Atlassian)Andrew Williamson is a Montana-based product manager in the data management space. He’s worked with some A-list consumer-facing brands — places you definitely know and probably done business with. He also worked on data analytics for Seattle Children's Hospital and Atlassian. In this episode we dig into what he’s learned at these great companies, the untapped potential of PMing for internal products, life as a data-focused PM, and what product managers need to do to operate at this level.
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đź”—Â Links:
* Connect with Andrew: https://www.linkedin.com/in/andrew-williamson-a609a120/
🚀: Check...2022-10-0639 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsCheat codes for influencing without authority with Christina WeissSteve Klein (@stevenklein - https://twitter.com/stevenklein) of LaunchNotes talks to Christina Weiss who is a product management and strategy consultant for her own firm CKW Consulting. Christina talks about the two foundations PMs need to build in order to influence the roadmap and have an impact on the direction of the company.Â
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đź”—Â Links:
* Christina's website: https://christinakweiss.com/
* Find her on Twitter - https://twitter.com/ckells19
* Christina's Maven course - https://maven.com/christinakweiss/communication-and-stakeholder-management-for-product-managersÂ
* DISC profiles - https://trainingmag.com/which-bird-are-you-taking-flight-with-the-disc-styles/
* Th...2022-10-0644 minThe LaunchNotes Podcast | Product Management, Product Marketing, Product OpsOffice Hours Live 005: Looking through the 2023 product management conference calendarThe LaunchNotes crew looks through the 2023 product management events calendar and tries to figure out what looks interesting, what makes for a good conference, and what ones we should attend and sponsor in 2023.
đź”— Links
🚀: Check out LaunchNotes: https://launchnotes.com
🙏: Join Launch Awesome: https://www.launchnotes.com/launch-awesome
2022-10-0436 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsB2C lessons for B2B product leaders with Tushar Kirtane (Kevel, Pocket)Tushar Kirtane is VP of Product Management & Operations at Kevel. He’s also led teams at Pocket and participated as a fellow in the esteemed On Deck program, among other exciting companies like Bridgewater Associates, and Deloitte.
In this conversations Tushar shares tips and insights from his time leading a consumer product, and what B2B product managers can learn from this. We also discuss what it's like making the transition from B2B to B2C and how other PMs can make the switch. Finally, Tushar shares how having a finance background has helped him as a...2022-09-2738 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsHow Atlassian’s tackling feedback at scale with Pirow CronjePirow Cronje is Head of Customer Service Experience at Atlassian. Pirow’s had an incredible run at Atlassian where he’s worn a bunch of different hats across 9 years with the company. We talk about all the ways Atlassian is taking on the challenge of managing feedback at scale.
đź”— Links:
🚀: Check out LaunchNotes: https://launchnotes.com
🙏: Join Launch Awesome:  https://www.launchnotes.com/launch-awesome
2022-09-2144 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product Ops10 things you think are true about your customers with Dan Chuparkoff, Product Leader at GoogleDan Chuparkoff, Group Product Manager for Firebase at Google. Dan talks about a handful of things "coastal startups" tend to assume about their customers that often aren't true.
➡️ Want to submit questions and get invited to our next live AMA? Check out the free Launch Awesome community on Slack (https://www.launchnotes.com/launch-awesome.
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đź”— Links:
* Follow Dan on LinkedIn - https://www.linkedin.com/in/chuparkoff/
🚀: Check out LaunchNotes: https://launchnotes.com
🙏: Join Launch Awesome:  https://www.launchnotes.com/launch-awesome
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2022-09-2152 minThe LaunchNotes Podcast | Product Management, Product Marketing, Product OpsOffice Hours Live 004: Does content belong inside your product?The LaunchNotes crew talks getting content inside your product, running customer education cohorts, and cool products they've been checking out lately.
đź”— Links
🚀: Check out LaunchNotes: https://launchnotes.com
🙏: Join Launch Awesome: https://www.launchnotes.com/launch-awesome
2022-09-2146 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsLetting product strategy drive your roadmap with Vistaly CEO Matt O'ConnellSteve Klein (@stevenklein - https://twitter.com/stevenklein) of LaunchNotes talks to Matt O'Connell, Co-founder and CEO of Vistaly. Matt talks about starting with strategy, focusing on outcomes over outputs, and how to use opportunity-solution trees to solves customers pain points.
đź”—Links
🚀: Check out LaunchNotes: https://launchnotes.com
🙏: Join Launch Awesome: https://www.launchnotes.com/launch-awesome
2022-09-2150 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsLeaving $50 million on the table with Webflow’s Bryant Chou and Vikas BhagatBryant Chou and Vikas Bhagat, the CTO and Head of Product Marketing at Webflow, talk about learnings, success, regrets, and more from a product launch they worked on.
đź”— Links
🚀: Check out LaunchNotes: https://launchnotes.com
🙏: Join Launch Awesome: https://www.launchnotes.com/launch-awesome
2022-09-2128 minThe LaunchNotes Podcast | Product Management, Product Marketing, Product OpsOffice Hours Live 003: Hiring for product opsThe LaunchNotes crew talks hiring for product ops, the role of the "ops" pro in modern SaaS companies, creating product superfans, and more.
🔗Links: 🚀: Check out LaunchNotes: https://launchnotes.com 🙏: Join Launch Awesome:
https://www.launchnotes.com/launch-awesome
2022-09-2155 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsHow Narrative Design builds billion–dollar companies with Marcus Andrews (Pendo, HubSpot)Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks to Marcus Andrews, Director of Product Marketing at Pendo. Marcus talks about how companies like HubSpot have used Narrative Design to grow to be billion dollar companies, and how you can implement it today at your company.
➡️ Want to submit questions and get invited to our next live AMA? Check out the free Launch Awesome community on Slack (https://www.launchnotes.com/launch-awesome.
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đź”— Links:
* Marcus's Narrative Design Course on PMA - https://certified.productmarketingall...
* Marcus's Twitter - https...2022-09-2150 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsTurning around a failed product Launch with James Doman-Pipe (Remote) & Alicia Carney (Lune)Steve Klein (@stevenklein - https://twitter.com/stevenklein) and Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talk to James Doman-Pipe (@jdomanpipe - https://twitter.com/jdomanpipe) and Alicia Carney (@aliciaverbs - https://twitter.com/aliciaverbs) .
James and Alicia tell the story of how the launch of Kayako 2.0 brought their growth to a screeching halt. Over the next six months they went back to the drawing board positioning, pricing, and onboarding to get things back on track.
➡️ Want to submit questions and get invited to our next live AMA? Check out the free Laun...2022-09-211h 00
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsTaking on a massive incumbent with Ravi Tharisayi (LaunchDarkly)Ravi Tharisayi (now the Senior Director of Product Marketing at LaunchDarkly) talks about his time working on rebranding Jira Service Desk and relaunching it as Jira Service Management.
🚀: Check out LaunchNotes: https://launchnotes.com 🙏: Join Launch Awesome: https://www.launchnotes.com/launch-awesome
2022-09-2134 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsPress releases are not dead with Tammy Le (Arize)We're joined by Tammy Le, VP of Marketing & Strategy at Arize. Tammy talks about launching a major new version of a product (including a free tier and new PLG motion) at their Machine Learning Observability Summit.
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đź”— Links:
Arize: https://arize.com
🚀: Check out LaunchNotes: https://launchnotes.com
🙏: Join Launch Awesome:  https://www.launchnotes.com/launch-awesome
2022-09-2141 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsBuild a startup marketing team from scratch with Stella Garber (Trello, Atlassian)Stella Garber, the former Head of Marketing for Trello, discusses joining Trello as marketer #1, turning a startup into a household name, and getting acquired by Atlassian for $425M.
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Connect with Stella: https://www.linkedin.com/in/stellagarber
🚀: Check out LaunchNotes: https://launchnotes.com
🙏: Join Launch Awesome: https://www.launchnotes.com/launch-awesome
2022-09-2147 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsKnow your PLG metrics with Chase Wilson (Flywheel)We're thrilled to be joined on the Launch Pod by Chase Wilson. Chase is one of the savviest marketers we know, and has led product marketing and growth efforts at really exciting companies like App Academy and Atlassian. He’s now founder and CEO of Flywheel, which is doing some really cool things in the product led growth world right now.
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Connect with Chase: https://www.linkedin.com/in/chasecwilson/
Check out Flywheel: https://www.theflywheel.app/
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🚀: Check out LaunchNotes: https://launchnotes.com
🙏: Join Launch Awesome: https://www.launchnotes.com/laun...2022-09-2045 min
The LaunchNotes Podcast | Product Management, Product Marketing, Product OpsProduct marketers are the next CMOs with JD Prater (Osmos, Google, AWS)We're thrilled to be joined on the Launch Pod by JD Prater. JD is a world class product marketer and well-known thought leader with great insights on the industry and practitioner chops to back it up. He’s currently Head of Marketing at Osmos, and he’s done stints as a product marketing leader at exciting companies like AWS, Google, Quora, just to name a few. He’s also deeply involved in product marketing communities like Sharebird and Product Marketing Alliance.
In this episode we discuss (1:10) breaking into product marketing, (5:20) why PMMs need to “influence without authority” and how to...2022-08-1227 min
Allison Pickens' PodcastThe ROI of Data Teams: Can You Prove It?Data teams and the modern data stack have attracted large sums of investment over the past few years. Everyone has taken for granted that data teams are valuable, and that they deserve a multi-layered stack of best-of-breed software. I’ve been wondering: with the significant changes in the macro-environment this year, will data teams (and their software vendors) soon be required to justify their ROI more concretely? And how should they go about doing that?Che Sharma, the Founder & CEO at Eppo, was the perfect person to discuss this question with. As an early data scientist at Ai...2022-08-0225 min
Allison Pickens' PodcastWhat Are Decentralized Conversations?...and Other Web3 Concepts for SaaS PeopleUpdate from Allison: I’ll be taking a break from the newsletter for a couple of weeks, first for PTO and then to think more carefully about the next content series I want to publish. I’d be grateful for your feedback on what to keep doing, stop doing, and start doing. Reply to this email - I’d love to hear from you!Here’s a question I’ve often wondered about: When I publish a podcast like this one on Substack and then post it to LinkedIn, how can I integrate the LinkedIn comment threads into the S...2022-06-2934 min
Allison Pickens' PodcastHow to Prepare your GTM for a DownturnVCs have been sounding the alarms, and everyone is wondering how to conserve cash. What decisions should you make in your go-to-market? I explored these questions with Alexa Grabell, CEO & Founder of Pocus, who just announced her Series A from Coatue (and me!). We discussed topics such as:* What initiatives should you prioritize across your GTM?* How do you run a category creation / community motion in a low-cost way? * What do you do if you’ve already hired senior (i.e. highly paid) GTM leaders?I hope you enjoy th...2022-06-2327 min
Allison Pickens' PodcastHow to Build Your Ops Career in No-CodeOne of my favorite topics is the future of operations, because it's on the rise, as a function and a concept. Founders are obsessed with scale, and the company-wide platform and glue that comes from a strong operations effort is pivotal to that scale. As a result, my hunch is that operations -- both in terms of roles with that title, as well as people more broadly who identify as systems thinkers -- is growing as a percentage of headcount. And that means that there are abundant career opportunities in this area.One of those career opportunities...2022-06-1525 min
Allison Pickens' PodcastHow to Announce Your CompanyNot everyone is a late-stage, overvalued company laying people off right now. There are many founders out there who are gearing up to announce their company — and they want to make a splash, hire people, and bring in customers! Ryan Narod is an expert on strategizing for your announcement. He leads marketing at Mutiny, which recently announced their Series B from Tiger and Insight (and me!). We discussed topics such as:* What are the components of a top-notch announcement plan?* How do you work effectively with the tech press?* How should yo...2022-06-1221 min
Allison Pickens' PodcastWeb3 for SaaS People: NFTs beyond ConsumerNFTs are known as a consumer trend. But with every new consumer need, there are businesses looking to offer a solution, and there are other businesses that want to help those businesses. Which means that there are now B2B companies enabling the NFT ecosystem.I discussed this topic in my latest podcast episode, with Lisha Li, CEO at Rosebud AI. We covered:* What opportunities has the NFT world opened up for B2B companies?* How did Lisha pivot her Web2 company into a Web3 company?* What does Rosebud’s Go-to-Market lo...2022-06-0824 min
Allison Pickens' PodcastHow to Nail Your Product LaunchProduct releases can be painful for many reasons. Employees may not be fully aware of what’s included in the release. Customers may have been waiting with bated breath for a feature that may or may not become available. Moreover, the product release cadence may not align with your sales cadence (e.g. quarterly targets) or your customer cadence (e.g. monthly check-in’s), which means it’s another rhythm that customer-facing team members need to think about.In this podcast episode, I dove deep into the challenges of product releases with Jake Brereton, Founder & COO at Launch...2022-06-0516 min
The Swyx MixtapeHow Panther went CLOSED Source [Jack Naglieri]Listen to the OSS Startup Podcast https://oss-startup-podcast.launchnotes.io/announcements/episode-27-security-operations-at-scale-with-panther-and-from-open-to-closed-source (20min in)2022-06-0317 min
Allison Pickens' PodcastWeb3 for SaaS People: What does "Go-to-Market" Mean in Web3?I have a hunch that many go-to-market folks in the SaaS world will transition into Web3 companies at some point in their careers. But what does “go-to-market” mean at a Web3 company? If you’re in marketing, sales, customer success, or business development, it’s likely that your skills will be relevant, but you’ll probably have to learn new ones, too.In this podcast episode, I sat down with Jenn Kalidoss, who leads Product and Go-to-Market at Syndicate. We discussed:* The value proposition of her company’s product, and how it differs from Web2 alternatives...2022-06-0122 min
Allison Pickens' PodcastHow to Be a Great COOI’m now including lightly edited transcripts in these podcast newsletters. Scroll down if you’d rather read than listen!So you’re a COO or Head of Operations. What does it mean to perform well in the role?In this fireside chat for On Deck’s Strategy and Operations program, with program director Fadi Hindi as my interviewer, I spoke about:* What makes a strong COO?* What should be your self-onboarding plan when joining a company as COO — and if you’re a founder, what should you expect from that new COO?...2022-05-2530 min
Allison Pickens' PodcastWeb3 for SaaS People: What is Web 2.5?I’m now including transcripts in these podcast newsletters. Scroll down if you’d rather read than listen!The delineation between Web2 and Web3 isn’t always clear. Some Web2 companies are serving Web3 use cases. And there are other situations where a Web2 company might incorporate the core Web3 tenet of decentralization into how they build their product or business. In this podcast episode, I explored these gray areas with Mathias Klenk, Co-Founder and CTO at Passbase. We discussed:* What does it mean for Passbase to be a “Web 2.5” company?* What does...2022-05-2222 min
Allison Pickens' PodcastWhat the Heck is Decentralized Data?...and Other Web3 Concepts for SaaS PeopleThe “modern data stack” has been a gigantic leap forward. It feels cutting-edge. But might there be an even newer frontier?In this podcast episode, I take another trip down the Web3 rabbit hole with Danny Zuckerman, Co-Founder at 3Box Labs. We discussed:* What does the Web3 version of the "modern data stack" look like? * What is the value of decentralized data?* To whom is it valuable?This conversation was mind-blowing to me. Feel free to reach out to me with any thoughts. You can also read the lightly edit...2022-05-1500 min
Allison Pickens' PodcastThe Secret to Onboarding Employees & Customers at ScaleFinally, podcasts transcripts are here! The one below is lightly edited for readability. I’m working on finding a more efficient way to condense transcripts into key points, in line with past written fireside chats that I’ve published, but I think this will still help folks who prefer to read vs. listen. Enjoy!If you're trying to drive Talent Efficiency at your company, you're probably wondering, how can I help my organization make the best use of every hour on the job? One way to do this is to help your more experienced team members get the...2022-05-1123 min
The MarchitectS2 Episode 7: The GTM Blueprint for Modern SaaS Companies (Terminus, TripActions & LaunchNotes)Building a product is one thing. But building a robust go-to-market strategy for that product is a whole new ball game. There’s so much confusion around what go-to-market is, who owns it, and where to start when it comes to developing a successful GTM strategy. In this episode of The Marchitect, Rowan Noronha, Founder of the Product Marketing Community and Jake Brereton, Co-Founder & COO at LaunchNotes, chatted with renowned go-to-market experts:Meagen Eisenberg, CMO at TripActions, and Sangram Vajre, best-selling author of MOVE and Co-Founder of Terminus and Peak Community.Meag...2022-04-0830 min