Shows
The Glossy PodcastWeek in Review: Breaking down the Fashion Month dataOn the Glossy Week in Review podcast, senior fashion reporter Danny Parisi is joined by guest host Alison Bringé, CMO of Launchmetrics, to break down some of the data around Fashion Month.We discuss the brands that made the most of their shows, the economics of hosting a fashion show and the best ways brands can take advantage of Fashion Month.2025-03-1430 min
Unchurned - The No. 1 podcast for Customer SuccessProactive Customer Engagement & the Evolving Role of CSMs ft. Tatiana Ferreira (Launchmetrics)#updateai #customersuccess #saas #business
Tatiana Ferreira (CCO, Launchmetrics) joins the hosts Kristi Faltorusso (CCO, Client Success), Jon Johnson (Principal CSM, User Testing) & Josh Schachter (Founder & CEO, UpdateAI). They discuss the complexities of mergers and acquisitions, the shift towards proactive customer outreach, the challenges of communication in multi-CSM models, the emerging role of AI in predicting risk within customer success, the balance between specialized and generalized customer support, and the imperative of clear communication during organizational changes.
Timestamps
0:00 - Preview, BS, Intros
3:50 - Overview of Launchmetrics
9:20 - Aligning mo...2024-12-1137 min
Quadern de Bit-àcola#21 - Amb Pau Montero Parés CTO de LaunchmetricsT3 C4 - Pau Montero Parés, un currículum que no te'l pots acabar, un autèntic crack que igual parla a la fira tecnològica més important (Las Vegas) com ho fa a Quadern (per posar els dos extrems). Accepta el cos a cos a qualsevol proposta de debat. Erudit, sensible, empàtic i sobretot amic. Un "programón".
Gràcies i torna quan vulguis.2024-11-0740 min
Handbag Designer 101: The Stories Behind Handbag Designers, Brands, and Industry IconsRevolutionizing Fashion Technology with Launchmetrics’ Alison BringéDiscover how Alison Bringé, the visionary Chief Marketing Officer of Launchmetrics, has reshaped the landscape of the fashion, lifestyle, and beauty industries. With exclusive insights into her transformative journey from brand-side roles to the dynamic world of data and software at Launchmetrics, Alison reveals the secrets behind the company's evolution from Fashion GPS to a leading force in fashion technology. Learn how Launchmetrics carves its niche by focusing exclusively on fashion, providing brands with the tools they need to thrive, and playing a pivotal role in iconic events like New York Fashion Week.Embark on an enlightening ex...2024-11-0528 min
Entrevistas a Product Leaders"Fundé un Chatbot con IA para Adolescentes en 2016" | Cristina Santamarina🔗 Enlaces mencionados:
- Canal de Cristina Santamarina: https://www.youtube.com/@cristinasantamarinapm
- Libro "The Best Interface Is No Interface" : https://amzn.to/3CeKVGv
- Web Cristina Santamarina: https://cristinasantamarina.com/
🎙️ Ver este episodio en YouTube: https://youtu.be/nEizg2iJMNQ
En este episodio de entrevistas a Product Leaders, Luis Encabo, Fundador de Encabo Consulting y Ex Head of Sales de The Power, nos comparte su visión sobre el Marketing en Productos digitales con propuestas de valor complejas como SaaS B2Bs o Productos de Formación.
También, hablamos de muchos temas como:
✅ ¿Cómo se empieza a tr...2024-10-301h 00
Dinner for ShoesNYFW Spring/Summer 2025 Trends + My Fashion Week OutfitsIn Dinner for Shoes episode 45, Frappuccino + Fashion Week, host Sarah Wasilak chats about the biggest trends for spring/summer 2025 that she spotted on the runways at New York Fashion Week. She also explains how she chose her outfits for Fashion Week this season, curating photos of celebrity and influencer looks she liked, then tweaking them to fit her own sense of style. Sarah sips on an Apple Crisp Oatmilk Frappuccino from Starbucks, which is not necessarily the best dinner she’s ever tried for the pod — although that’s probably because it doesn’t qualify as dinner.2024-09-1939 min
Nata PR School (FR)203- Relations publiques et les GenZBonjour ami RP !
Plusieurs de nos clients s’intéressent à la génération Z que l’on appelle aussi les GenZ.
Selon Wikipédia :
La génération Z est la génération des personnes nées entre 1997 et 2010 (bien que les délimitations varient selon les définitions). Elle succède à la génération Y et précède la génération Alpha. Elle est définie comme une génération née alors que les communications numériques étaient déjà bien installées dans la société.
Un article de *Journal...2024-07-1710 min
Nata PR School (EN)203- Public Relations and GenZHello PR friend!
Several of our clients are interested in Generation Z, also known as GenZ.
According to Wikipedia:
Generation Z is born between 1997 and 2010 (though the boundaries vary according to different definitions). It follows Generation Y and precedes Generation Alpha. It is defined as a generation born when digital communications were already well-established.
An article from *Journal du Luxe particularly caught my attention regarding this generation, which, according to a report by the agency Launchmetrics for the fashion and luxury sector, confirms that this generation is more than ever sensitive...2024-07-1711 min
Hablemos de Moda: ELLE PodcastHablemos de Fashion Week Milán y ParísElegimos una dinámica distinta para hablar de las semanas de la moda en Milán y París. Para este episodio, tomamos el reporte de Launchmetrics con el top 5 de diseñadores al alza, los diseñadores en ascenso más buscados y los 4 looks más descargados por los editores y revistas de moda en el mundo.
Esto es es Hablemos de Moda con Claudia Cándano y Jordi Linares, disponible en video en Youtube y en audio en todas las plataformas de podcast. 2024-03-201h 04
Rodobo60. Cristina Santamarina. Discovery, datos, feedback de usuario y experimentaciónCon Cristina Santamarina.
Cristina es product manager interesada en inteligencia artificial y futuros probables. Trabajando actualmente como Directora de Producto en Launchmetrics.
Una conversación que me encantó y en la que hablamos de cómo hacer producto:
- Colaboración entre diseño, desarrollo, marketing y producto durante la definición
- Por dónde empezamos a investigar con usuarios, lo que tenemos en cuenta, etc.
- Datos, métricas, cualitativas y cuantitativas, y cómo seleccionar las más relevantes
- Iteraciones cortas en el tiempo ant...2024-02-2050 min
Advertising Vietnam PodcastCách dịch thuật tên gọi sự kiện mới của Apple gây khó hiểu cho người đọc; Starbucks Việt Nam ra mắt mẫu túi xách làm từ bao bì cà phê tái chế - Điểm tin tuần #44Tuần vừa qua thương hiệu có những tin tức nổi bật hay chiến dịch sáng tạo nào? Cùng điểm lại với Advertising Vietnam!
1️⃣ Tinder ra mắt tính năng cho phép người thân, bạn bè “quẹt phải hộ” người dùng: Tối đa 15 người có thể tham gia làm “ông mai, bà mối”
2️⃣ Thành công với vai trò Đại sứ Chanel và adidas, Jennie (BLACKPINK) dẫn dầu về giá trị truyền thông trong hai lĩnh vực thời trang và đồ t...2023-10-3003 min
Inside the ClickAmazon Launches Create, Retail Sales Growth, Walmart Marketplace, Instagram more Impactful than TikTokWelcome back to our Five on Friday Series where each Friday you get Creator Economy news in 5 minutes. In today's edition:Amazon is making Influencer tools available to everyoneInstagram remains as the most impactful social media platform ahead of TikTokWalmart is beefing up its Marketplace to compete with Amazon during the holidaysConsumer resilience is strong and consumers are still spending. They spent more in September than in AugustUniqlo is planning a North America expansion with over 200 stores by 2027Resources:https://wwd.com/fashion-news/designer-luxury/instagram-tiktok-launchmetrics-1235879632/https://www.voguebusiness.com/technology...2023-10-2003 min
CIAO BELATikTok dita tendências?Na maioria dos temas de Ciao, Bela, mencionamos alguma tendência de beleza impulsionada pelo TikTok. Cada vez mais, a plataforma tem influenciado e impulsionado o comportamento de consumo, sendo os mercados de beleza e bem-estar uns dos mais impactados.
Neste episódio, discutimos os mitos e verdades sobre a influência do TikTok em nosso comportamento e no mercado. Vem saber mais com a gente!
Allure / Refinery29 / Apptopia / Catalyst IQ / Launchmetrics / Rachel Strugatz / Bussiness of Fashion / Nielsen / Whitney Bowe / The New York Times / Financial Review / The Washington Post 2023-04-2016 min
INFLUENCE CORNER le podcast#TIPS : La nature des porte-paroles sur les internets - Myriam OUNIBienvenue sur INFLUENCE CORNER, le podcast à la croisée des chemins entre marques et influenceurs Aujourd'hui j'aborde la nature des porte-paroles sur internets. Les créateurs de contenu vs les influenceurs : arrêtons de les opposer ! Les ambassadeurs : Just Riadh pour Babybel : les avantages de faire appel à un ambassadeur pour sa marque Les leaders d'opinion comme Nesrine Slaoui, Rokhaya Diallo et Pauline Laigneau, Pauline Grisoni Quelles sont les principales différences et surtout quelle typologie choisir pour votre campagne, je vous explique tout dans cet épisode. Menti...2023-04-1006 min
EduMakers: Beyond The ClassroomFutureGEN Summit Leaders Inspire Girls To Reimagine Their Futures - Innovative Technologies in Retail[廣東話] Industry leaders are gathered to discuss important lessons as an entrepreneur, new consumer behaviors, and the usage of data-driven insights and innovation to connect with consumers and influence business.
Speakers
Ms. Eva Yu, President & Managing Director, L'Oréal Hong Kong;
Ms. Juliette Gimenez, Co-Founder & CEO, Goxip;
Ms. Kim Leitzes, APAC Managing Director, Launchmetrics;
Moderator: Ms. Colleen Yu, Founder and Principal, EX-R International
**The views, comments and opinions expressed by the hosts and guest speakers in this Podcast session are personal views of their own and do not reflect the views nor positio...2022-12-2149 min
Tech Powered LuxuryKim Leitzes: Creating a KOL Empire in ChinaFrom Park Avenue New York to the Bund in Shanghai, Kim Leitzes created PARKLU, the leading Chinese KOL - or key opinion leader - platform. The data driven tech company gives luxury brands the keys to unlocking the potential of influencer marketing in the world largest luxury market - China. Discover what influencers you should be following today on Bilili, how Kim arrived in China without speaking a word of Chinese, and how to grow and scale a successful startup, like Kim has with PARKLU, which was recently sold to tech giant, Launchmetrics.This podca...2022-12-2041 min
Hablemos de Moda: ELLE PodcastHablemos de los estilos predominantes de otoño invierno 2022Al finalizar el mes de la moda, hay mucho qué analizar con base en el gran número de shows que se presentan. En este episodio, queremos hablar sobre el reporte semestral de Launchmetrics sobre las tendencias para el otoño invierno 2022, en donde se identificaron 16 estilos predominantes en los shows de Nueva York, Londres, Milán y París. De estos 16 estilos, hay cinco que llevan la delantera, ¿quieres saber cuáles son? Te lo contamos en este podcast.
Esto es Hablemos de moda con Claudia Cándano y Jordi Linares, disponible en video en Youtube y en aud...2022-11-0829 min
Le Super DailyLéna Situations : Les ingrédients de la success storyÉpisode 839 : Soyons clairs, Léna Situations, c’est une giga star, une personnalité majeure à l’échelle mondiale et son influence elle ne la doit pas à un télécrochet sur M6 ! On décrypte le phénomène pour vous !Sa fame, elle est allé le chercher seule, en autodidacte, avec son contenu et sa créativité… et aussi en utilisant la force de réseaux sociaux.Lena Situations est aujourd’hui considérée comme la plus puissante influenceuse Luxe du monde. C’est pas moi qui le dit c’est le magazine Forbes.—Elle règne en strat...2022-09-2331 min
The Luxury Item with Scott KerrS07 E05: Alison Bringé, Chief Marketing Officer at LaunchmetricsOn this episode, Scott Kerr talks with Alison Bringé, chief marketing officer at Launchmetrics, a brand performance platform for fashion, luxury, and beauty companies. Alison discusses how its proprietary Media Impact Value algorithm helps brands measure the impact of their marketing activities, why live fashion shows still have a strong influence on brand performance, what marketers should know about working with today's influencers, and KOL and KOC trends in China. She also talks about measuring brand impact in the metaverse and how digitalization of high-touch experiences via AR, video game skins and NFTs have impacted omnichannel strategies. Plus: Why fashion b...2022-07-1935 min
The Internet Marketing Podcast#654 Tips for Influencer Marketing Success in the Fashion Industry w/ Alison Bringé, Chief Marketing Officer at LaunchmetricsIn this episode we're joined by Alison Bringé, Chief Marketing Officer at Launchmetrics. Alison is a fashion enthusiast, and experienced marketer, with prior experience working with major fashion organisations IMG Fashion and Net-a-Porter. In this episode, Alison shares her influencer marketing tips for fashion, luxury and beauty brands.In the episode we discuss:The story of how Launchmetrics worked with designer Negris Lebrum to bring a branded collection to the runway at NYFWHow big data is influencing the fashion industryWhat marketing metrics do fashion brands care about?How important is traditional media placements for luxury b...2022-06-1844 min
Pour comprendre les Métiers du Digital[rediffusion] Customer Success Manager, Camille BourachotBonjour et bienvenue sur Le Gagne-Pain !Dans cette rediffusion du neuvième épisode, nous avons l'honneur de recevoir Camille Bourachot , Customer Success Manager. Camille nous dévoile tous les aspects de son quotidien afin de découvrir ce métier du digital.Merci à Camille pour sa participation et nous espérons que l'écoute vous plaira ! Si vous aimez l’épisode, mettez-nous 5 petites ⭐️⭐️⭐️⭐️⭐️ pour nous encourager.Vous travaillez dans le digital et vous souhaitez faire connaître votre métier, partagez votre expérience ? N'hésitez pas à nous contacter pour nous proposer vot...2022-04-2622 min
Most Fashionable CrimeAlexander WangZoe Kravitz caused quite the stir over the Oscars. She didn't win anything, but she reminded many people and exposed people to the scandals of one of her closest friends, Alex Wang.
For the majority of this episode,
Alexander Wang = Company
Wang = The Person
Contact, Comments, Concerns, Suggestions, etc.: ⬇️
https://www.mostfashionablecrime.com/contact
Website: ⬇️
www.mostfashionablecrime.com Newsletter: www.mostfashionablecrime.com/newsletter
Social Media Handles: ⬇️
Twitter @MostFashionable Instagram, Facebook, and TikTok @MostFashionableCrime
Join the Communities: ⬇️
Facebook Group: www.facebook.com/groups/mostfashionablecrime/
Reddit Community: https://www.reddit.com/r/MostFashionableCrime/
Sources:
https://medium.com/@ifashionseo/alexander-wangs-spring-2019-show-pays-homage-to-his-asian-american-identity-52db43c4a8cc
https://www...2022-04-1316 min
FRENCHWEB BUSINESSMarketing d’influence: Launchmetrics rachète DMR, son concurrent historiqueInterview de Michael Jaïs, CEO de Launchmetrics.Become a supporter of this podcast: https://www.spreaker.com/podcast/frenchweb-business--3299227/support.2022-03-2916 min
Launchmetrics#TheStrategySide: How to achieve a Successful Online Communication Strategy with MangoThis episode features a conversation with Estela Alcaide, the Online Communication Manager at Mango who takes us through Mango’s online & digital strategy including the #mangogirls digital campaign & influenceurs collaborations.
In this episode of #TheStrategySide you will learn:
What are the mains KPIs and focus for Mango's Online Communication Strategy
What is the success behind #Mangogirls and How does Mango work with Influenceurs
What are Mango's key takeaways to stay relevant in a competitive digital landscape
2021-12-2021 min
Launchmetrics#TheStrategySide: How Can Brands Successfully Enter the Chinese Market with Kim LeitzesThis episode features a conversation with Launchmetrics' Managing Director of Asia Pacific, Kim Leitzes who discusses the challenges that brands face when entering the Chinese Market. Leitzes founded PARKLU, the leading Chinese KOL analytics platform (based in Shanghai) that was acquired by Launchmetrics in 2020.
In this episode of #TheStrategySide you will learn:
What are the specificities and considerations required for effective brand performance in China
What are the KPIs needed to track Chinese marketing activations
How to use measurement to inform decision-making when launching successful campaigns in China today
2021-10-1423 min
China Business CastEp. 124: Business Leadership in China with Elijah WhaleyAbout Elijah Whaley:Elijah Whaley has over two decades of experience as a content producer and marketer, with eight years focused on KOL marketing in China. Until acquisition in 2020, Elijah was the CMO of PARKLU. Elijah is now the VP of Marketing APAC at Launchmetrics. Elijah was also the Co-founder of one of China’s top-ranking beauty KOL, Melilim Fu.Episode Content:I have admired PARKLU for their ability to simplify the complex world of China marketing, and I have admired Elijah for giving out all the most valuable industry secrets to everyone wh...2021-09-2549 min
The NegotiationElijah Whaley | KOLs & The Influencer Marketing Industry Of ChinaTopics Discussed and Key Points:● How Key Opinion Leaders (KOLs) have evolved over the past five years● Co-founding one of China’s top-ranking beauty KOLs, Melilim Fu● The team behind Melilim Fu, and how KOLs are typically managed● KOLs versus Key Opinion Consumers (KOCs) versus micro-influencers● Launchmetrics and the problems they aim to solve in today’s marketplace● Scaling a startup in China as a C-suite executive● The dramatic rise of influencers in China Episode Summary:Today on The Negotiation, we speak with Elijah Whaley...2021-09-0847 min
Pour comprendre les Métiers du Digital#09 Customer Success Manager, Camille BourachotBonjour et bienvenue sur Le Gagne-Pain !Dans ce neuvième épisode, nous avons l'honneur de recevoir Camille Bourachot , Customer Success Manager. Camille nous dévoile tous les aspects de son quotidien afin de découvrir ce métier du digital.Merci à Camille pour sa participation et nous espérons que l'écoute vous plaira ! Si vous aimez l’épisode, mettez-nous 5 petites ⭐️⭐️⭐️⭐️⭐️ pour nous encourager.Vous travaillez dans le digital et vous souhaitez faire connaître votre métier, partagez votre expérience ? N'hésitez pas à nous contacter pour nous proposer votre profil.2021-05-0422 min
Beyond the Garment with Drew JoinerEp. 41 Asher Salik - Ex Bof Associate & Launchmetrics Account ExecutiveThe fashion industry isn't just about the creatives and the artists within it. Enter Asher Salik, Asher helps brands improve their logistical and analytical issues. He has worked at Business of Fashion which is a fantastic organization within the industry. He currently is the Account Executive with Launchmetrics.(www.edwardjoiner.com)Asher's Instagram: https://www.instagram.com/ashsalik/Asher's Linkedin: https://www.linkedin.com/in/ashersalik/Support the show2021-04-1425 min
El Podcast de B2B MarketersPR Digital en el B2B: De la notoriedad de marca al Link BuildingEn este episodio hablamos con Gina Gulberti, VP Digital Marketing de Launchmetrics acerca del PR Digital y las oportunidades para la notoriedad de marca y el Link Building. Tácticas, herramientas y mejores prácticas. 2021-03-191h 04
Ravenous Fashion Podcast - moda, marketing e sostenibilitàModa e futuro: i fashion trend 2021I trend di moda per il 2021: quali sono? Da dove nascono? Cosa dobbiamo aspettarci per il nuovo anno?
Oggi li analizziamo insieme a parliamo un po' del futuro della fashion industry.
Ecco i link alle risorse di cui abbiamo parlato nella puntata
Il Report del 2020 per la Moda di Lyst: https://www.lyst.it/year-in-fashion-2020/#sneakers
I Report di Tagwalk tra cui quello sulla Moda Vintage: https://www.tag-walk.com/it/insights
Articolo sull'influencer marketing, Launchmetrics e l'user generated content: https://tinyurl.com/yc8jryf6
-- Il mio pr...2021-01-0815 min
Launchmetrics#TheStrategySide: How to Benchmark Against Your Competitors With Alison BringéIn this episode of The Strategy Side, we speak with Chief Marketing Officer at Launchmetrics, Alison Bringé on how brands can take the right steps in 2021 to readjust their strategies and stay ahead of the competition.2021-01-0513 min
fashionbytes chatbyte 2: FashTech with Muchaneta KRecorded 11 Jun 20 - Alumni of the University of Arts, Muchaneta has strong knowledge of the merger of fashion and technology. Focusing on the evolution of smart fabrics, she has given talks at events like Premiere Vision, #FashionTech Berlin, Munich Fabric Start and Look Forward to name a few. With a flair for online publishing, Muchaneta’s strengths include leadership, brand building and digital content creation. Her extensive experience and accomplishments within the fashion industry led to FashNerd.com. Launched in 2015, the digital magazine focuses on fashion and lifestyle from a technology standpoint. Considered to be on...2020-11-3029 min
Noticias sobre Moda y BellezaHoy Noticias de Moda y Belleza con Dior, Gucci, Chanel, Dolce & Gabbana y más...Noticias de hoy:Ropa usada está de modaModa sostenible saliendo del clósetLos beneficios del cacahuateMoncler lidera el ranking de sostenibilidadDior con nueva colección "Modern Tailoring"Fashion Week Guatemala 2020 entre lo físico y lo digital"Fashion films": formato del futuroModa de 2020 en el informe anual de Lyst: mascarillas, el confort y los "vestidos de siesta"Instagram con nueva pestaña "Boutique"Zalando con diversidad y showroom digital ecológicoLaunchmetrics en China con la plataforma de análisis ParkluIsabel Marant...2020-11-2111 min
Launchmetrics#TheStrategySide: How to Demonstrate PR ROI With Kate MercerIn this episode of #TheStrategySide you will learn:
- How brands and agencies can demonstrate PR ROI in order to showcase their contributions.
- Different ways in which to diversify and tailor PR reports to differentiated audiences, from C-levels to direct communications and departments.
- The importance of data-driven strategies based on unified, comparable metrics.
- The future of PR for fashion, luxury, and beauty brands.2020-11-1112 min
Launchmetrics#FashionTalks. From Local to Global: The Turning Point for Stockholm Fashion WeekThe Swedish fashion industry is pushing for a digital and sustainable future. Briefly paused last year and back onto the fashion week calendar in 2020, Stockholm Fashion Week held its first online show at the end of August, just days before the official fashion month kicked off. This time, the completely digital event put sustainability and digital innovation at the forefront to respond to the new market narrative and to showcase ideas and designs in the notion of a ‘new normal’ tackling circularity, and diversity, digitization, and climate action. Catarina Midby shares her insights on Stockholm Fashion Week, and how it has...2020-10-2032 min
Inside RetailFashion week's new digital experiment and the Spring 2021 runway trends to know ft. Alex Badia, Style Director at WWDAs brands rethink traditional runway, the Spring 2021 catwalk featured reimagined digital shows. Many found savvy ways to show off their latest designs, deflecting the spotlight away from the absence of physical showsThe recent runway shows didn’t create as much engagement as usual, with the all-digital LFW seeing 55% less buzz on social media than in January, according to Launchmetrics. On the upside, digital formats and the lack of travel across the industry proved to promote sustainable efforts and reduction of CO2 emissions. So is there a sweet spot between the two? Alex Badia, Style Dir...2020-10-141h 03
Launchmetrics#FashionTalks: Stephan Rabimov on the Current State of the Fashion IndustryWe connected with Stephan Rabimov to better understand the current and future dynamics informing the industry today. Rabimov is a seasoned public relations and fashion media professional with experience as a contributing editor at Forbes, L’Officiel, The Huffington Post, and dozens of other publications.2020-10-0738 min
Launchmetrics#TheStrategySide: How Digital Events will Impact Brand PerformanceEvents have been a great tool for the fashion, luxury, and beauty industry always in order to present and launch campaigns. Brands must rethink how they can continue to meet business goals and implement inspirational brand experiences for professional audiences, as well as the end consumer, in today’s digital setting.2020-09-2028 min
Launchmetrics#TheStrategySide: How to Measure Your Influencer Campaigns Effectively with Gill RyderInfluencer Marketing Manager at Launchmetrics, Gill Ryder, talks us through how to effectively measure your influencer marketing campaigns as a fashion, luxury or beauty brand.2020-08-1722 min
Launchmetrics#TheStrategySide: The Importance of Digitizing Collection Launches with Tatiana FerreiraIn this episode of #TheStrategySide, we speak with Chief Customer Officer at Launchmetrics, Tatiana Ferreira about the importance of digitizing fashion, luxury and beauty collections in a new industry climate.2020-07-0219 min
Launchmetrics#FashionTalks: State of the Fashion Industry in Germany with Scott LipinskiThis episode of #FashionTalks by Launchmetrics dives deeper into the status quo of the German fashion industry, dealing with the Covid-19 lockdown, and initiatives to support local designers. Join us as we talk to CEO of Fashion Council Germany, Scott Lipinski.2020-06-2229 min
Launchmetrics#Fashiontalks Challenges and Changes Facing Fashion NowWith a notable shift in the fashion and cosmetics industries towards increased consciousness around sustainable practices due in part to consumer demands, we have compiled a report on the state of Sustainability last year and put together this in-depth analysis to better understand who is driving the conversation around sustainability, and what still needs to be done.
Covid-19 has changed the ways the fashion industry worked before pandemics. With many supply chains not working and consumption on careful hold, experts say that the crisis of the industry is not only inevitable but is a chance for a new chapter.
We’ve...2020-06-1517 min
Launchmetrics#BeautyTalks: Roxette Arisa Howe and Alejandra Rodriguez on Influencer MarketingIn this episode of #BeautyTalks by Launchmetrics, we are joined by two of our favorite influencers, Roxette Arisa Howe and Alejandra Rodriguez. The two LA-based lifestyle and beauty influencers, with a combined following across all channels of over 5.5 mil followers, share with us their unique perspectives on the state of influencer marketing and some insights into their industry.2020-06-1044 min
255 Tech TalksRFID part IIUn secondo tuffo nel mondo dell’RFID, luci ed ombre di una tecnologia invisibile che accompagna e assiste il consumatore fino al negozio e… oltreUn esempio di specchio smart, che permette di provare, confrontare e abbinare diversi capi di abbigliamento, il tutto senza cambio d’abito!https://www.youtube.com/watch?v=Xp7s_kCHJS0Come fare per capire se quell’abbinamento è di nostro gusto? beh basta uno sguardo!Secondo la società di analisi Gartner, il riconoscimento emotivo, infatti, è la nuova frontiera dell’intelligenza artificiale. https://www.ai4business.it/intelligenza-artificiale/lintelligenza-artificiale-riconoscera-le-emozioni/Questo sollev...2020-05-1720 min
Launchmetrics#FashionTalks 3INA: El canal digital como principal impulsor de la notoriedad de marcaMarta Martínez, Head of Global Marketing de la marca de belleza 3INA, nos cuenta en este #FashionTalk cómo siendo una marca relativamente nueva en el mercado, 3INA optimiza sus medios digitales, especialmente Instagram, como canal fundamental para darse a conocer y también generar una fuerte relación con su comunidad. Además, nos cuenta los distintos tipos de estrategias de marketing que llevan a cabo desde la marca, destacando el marketing de influencers y el uso de UGC.2020-04-2411 min
A vision of a world built with integrity.#29 JESSICA MICHAULT - from Suzy Menkes’ assistant to global fashion guruTowards the end of last year, we had the pleasure of working with a really great client, Puig (a third-generation family-owned fashion and fragrance business based in Barcelona and Paris, that owns brands including Dries Van Noten, Paco Rabanne and Christian Louboutin (beauty), to explore lots of topics close to our heart. It also gave us the opportunity to invite global fashion guru, Jessica Michault, to be part of our trip to Paris and Barcelona.
Having studied political science - not your typical route into an incredible career in fashion - Jessica’s first job at 23 was as...2020-02-2821 min
Launchmetrics#TheStrategySide: Understanding the Impact of Digital Assets with Arnaud RoyIt’s time for the third installment of #TheStrategySide by Launchmetrics - our podcast series that takes a closer look at the best strategies for the fashion, luxury and beauty industries. For today’s episode, and in light of Launchmetrics’ acquisition of IMAXtree, we sit down with the company’s Chief Strategy Officer Arnaud Roy to talk about digital asset management and the impact assets have on businesses. What’s more, is we discuss why maintaining brand consistency across all marketing activity is paramount today.2019-12-1913 min
Launchmetrics#FashionTalks ECOALF: Comunicando más allá de la moda por una conciencia sostenibleCarolina Álvarez-Ossorio es directora de marketing y comunicación global de ECOALF, primera marca de moda de España en ser reconocida por su compromiso con la gente y con el planeta. Como responsable de las estrategias de todas las campañas de marketing y concienciación de los consumidores de la marca, Carolina nos cuenta en este #FashionTalk cómo desde ECOALF trabajan por concienciar a los consumidores a través de diferentes iniciativas y las distintas actividades que llevan a cabo para luchar por un planeta más sostenible.2019-12-0215 min
Launchmetrics#TheStrategySide: The Importance of Measuring Marketing Investments with Alison BringéWe’re back with the second episode of #TheStrategySide by Launchmetrics – our podcast series that shares exclusive and insightful tips on the best strategies for the fashion, luxury and beauty industries.
For this installment, we speak to Launchmentrics’ Chief Marketing Officer Alison Bringé, who talks about the importance of measuring marketing investments and how to decipher these measurements to inform better decision making in today’s digital era.2019-11-2714 min
Launchmetrics#FashionTalks | H&M y la estrategia de comunicación de sus coleccionesClaudia Medina es PR Fashion Project Manager de H&M España. Como responsable de la estrategia de cada una de las colecciones de moda que se lanzan en el mercado español, Claudia nos cuenta en este #FashionTalk de qué manera se organiza el equipo de comunicación, qué tipo de canales utilizan y cómo logran inspirar a sus consumidores a través de diferentes iniciativas y acciones que en muchos casos precisan una alta coordinación con el resto de mercados en los que está presente H&M como marca multinacional.2019-10-2817 min
Launchmetrics#TheStrategySide Podcast: Talking Enterprise Sample Management with Trent CumminsWelcome to #TheStrategySide by Launchmetrics - our new podcast where we will share exclusive and insightful tips on the best strategies for the fashion, luxury and cosmetics industries.
For the first episode, we talk with Launchmetrics' Account Director, Trent Cummins who discusses the importance for businesses in fashion to implement an enterprise sample management system.2019-10-1510 min
Motivated PodcastWhat is the value of building awareness?This is part of our Women in Luxury mini series, that was hosted by Luxury Daily. This episode features Alison Bringé, the CMO of Launchmetrics and we discuss the value of awareness as well as an interesting algorithm that they created to measure influence on social media.2019-05-1510 min
Luxurynsight X FashionNetworkEpisode 2: Building Sustainable Influencer Strategies with Michael Jais FRIt’s time to meet our second guest of the podcast series! Join Michael Jais, CEO of Launchmetrics, in conversation with Olivier Guyot of Fashion Network. Take a deeper look into what influencers really mean in the fashion, beauty and luxury industries as Michael talks about different types of influencers and how brands need to optimize their marketing strategies to build stronger brands and connect with the audience.2019-03-2922 min
Luxurynsight x FashionNetworkEpisode 2: Building Sustainable Influencer Strategies with Michael Jais FRIt’s time to meet our second guest of the podcast series! Join Michael Jais, CEO of Launchmetrics, in conversation with Olivier Guyot of Fashion Network. Take a deeper look into what influencers really mean in the fashion, beauty and luxury industries as Michael talks about different types of influencers and how brands need to optimize their marketing strategies to build stronger brands and connect with the audience.This podcast is brought to you by Luxurynsight, the pioneer and leader in providing data-driven solutions for luxury, fashion, and beauty industries, and FashionNetwork.com, th...2019-03-2922 min
podcast | Skillz Middle East5 Big Mistakes To Avoid In Influencer MarketingInfluencer marketing can give you greater access to your audience, spread your brand message and raise brand awareness. According to a study, “94% of those who used influencer marketing believed it to be effective, and another 48% in the United States planned to increase their budget for this tactic.” Time to increase our majurity and look into the 5 big mistakes we can avoid in influencer marketing.
Junaid Ali Qureshi is an e-commerce entrepreneur with a passion for tech and marketing. Some of his current ventures include Progos Tech, Elabelz.com, Titan Tech, and Smart Marketing.
Junaid Ali Qureshi
Guest Writer
Influencer Marketing is an...2019-03-0309 min
EcommfashionCONVERSATION - Módulo de Comunicación - PARTE 2 - ECOMMFASHION SS'18El debate estuvo moderado por Gina Gulberti, Vide President of Digital Marketing at Launchmetrics. Se contó con Francesco Brambati, Digital & Lifestyle Marketing Manager Southern Europe at Puma, Jorge Madrid, Director en Condé Nast Stories, y Pepe San Martín, Director de Marketing y Comunicación en Ángel Schlesser.2018-06-1723 minEcommfashionCONVERSATION - Módulo de Comunicación - PARTE 1 - ECOMMFASHION SS'18El debate estuvo moderado por Gina Gulberti, Vide President of Digital Marketing at Launchmetrics.
Se contó con Francesco Brambati, Digital & Lifestyle Marketing Manager Southern Europe at Puma, Jorge Madrid, Director en Condé Nast Stories, y Pepe San Martín, Director de Marketing y Comunicación en Ángel Schlesser.2018-06-1115 minEcommfashionFrancesco Brambati traza las líneas maestras del plan de marketing de PumaFrancesco Brambati, Digital & Lifestyle Marketing Manager Southern Europe at Puma, nos resume cómo ha ido evolucionando la estrategia de marketing de Puma en los últimos años.
Presentación incluida en el módulo de comunicación dirigido por Gina Gulberti, Vice President of Digital Marketing at Launchmetrics.
El Ecommfashion SS'18, Punto de encuentro de empresarios y emprendedores del Ecommerce de Moda está organizado por Fashionbiz2.0 y en su cuarta edición se celebró en el Campus de Google en Madrid.2018-06-0808 min
LaunchmetricsContent Marketing Lessons from Stylight - Episode 1Launchmetrics and Stylight join forces in this new, exciting podcast series about working with Content Marketing.2016-11-1713 min
LaunchmetricsContent Marketing Lessons from Stylight - Episode 2Launchmetrics and Stylight join forces in this new, exciting podcast series about working with Content Marketing.2016-11-1717 min
LaunchmetricsContent Marketing Lessons from Stylight - Episode 3Launchmetrics and Stylight join forces in this new, exciting podcast series about working with Content Marketing.2016-11-1714 min
LaunchmetricsWorking with Influencers - And staying FTC compliantJulie Zerbo of The Fashion Law provides a how-to guide of working with influencers in the fashion industry,2016-08-3051 min
LaunchmetricsAliza Licht On How To Win Digital Friends And Influence PeopleAliza Licht On How To Win Digital Friends And Influence People by Launchmetrics2016-05-1240 min
LaunchmetricsMaxine Bedat and the Future of FashionWhat will the future of fashion look like? Listen to our recording with Zady Co-founder and CEO Maxine Bedat to find out the inside scoop.2016-02-2541 min