Shows
Soft SidesGreg Portnoy: Influence Without Authority, and How to Create GTM AlignmentGuest: Greg Portnoy, CEO at Euler What does it actually take to build a Go-To-Market team that is truly aligned, and why does that matter?Greg built multi-million dollar partner ecosystems at Attentive and Hawke Media before becoming CEO and Co-Founder at Euler, an end-to-end platform to scale partner programs, accelerate revenue, and track impact.His approach combines data-driven methodology with a deep understanding of human psychology and the incentives that drive behaviors.In this conversation, we talk about building and scaling partnerships programs, but it's less about partnerships and more...2025-04-2435 min
Soft SidesJill Rowley: Trust is the New Data. Selling Change, and the Evolution of Partnerships and B2B salesGuest: Jill Rowley, SaaS Legend, Advisor, Board Member and so much moreWhat does it take to go from being one of Salesforce's first employees to becoming a trusted advisor for the industry's most innovative companies?From shaping how enterprise software is sold at Salesforce to advising today's fastest-growing tech companies, Jill Rowley has been at the forefront of B2B. Through Eloqua's rise and Marketo's $4.7+ acquisition by Adobe, she's consistently redefined what's possible in go-to-market strategy.In this candid conversation, Jill shares her philosophy on continuous learning, partnerships, and why trust is...2024-12-1847 min
Soft SidesStewart Hill House, Head of Content at Mutiny | AI and The Future of Content MarketingWhat happens when artificial intelligence becomes better at your job than you are?Laura sits down with Stewart Hill, Head of Content at Mutiny, whose journey from AI skeptic to innovator began when he faced a stark reality we all face: automation could outperform him at writing (and many other tasks).Now, he's testing new approaches to content creation in an AI-powered world. As someone who built his career on writing skills, Stewart shares tactical lessons learned and his vision for the future of content marketing.In this conversation, they...2024-11-2950 min
Soft SidesKathleen Booth, SVP of Marketing and Growth at Pavilion: A Guide To MeTired of second-guessing every work interaction? From overthinking Slack messages to navigating C-suite dynamics, learning how to work with others is hard.Laura sits down with Kathleen Booth, who found a surprisingly effective solution: she wrote an 8-page "Guide-to-Kathleen" that transformed how her teams work together. Now SVP of Marketing at Pavilion, Kathleen shares why she sends this guide to potential employers before accepting roles (and why her CEO had a similar document).In this candid conversation, they unpack: Why every leader needs a "Guide-to-You"...2024-11-1340 min
Soft SidesJocelyn Brown, CS & Revenue Executive | From IC to People Leader, a Work In Progress PlaybookGuest: Jocelyn Brown, Revenue and Customer Success LeaderHow do you approach the transition from individual contributor to people manager? How do great managers build trust and influence? Why is it so hard to give and receive feedback, and how do you become better at it?Laura is joined by Jocelyn Brown, a revenue and customer success executive who has scaled teams and processes at companies like Eloqua, Oracle, and Alucadia. Jocelyn currently leads customer success and sales at Hypercontext, a B2B software company used by leaders at companies like Netflix and...2024-10-2037 min
Soft SidesPartho Ghosh, VP of Product at Uberall: The Product-Vision GapGuest: Partho Ghosh, VP of Product at UberallLaura is joined by Partho Ghosh, VP of Product at UberAll. Partho has spent his career building products and teams at top SaaS and B2B companies, and he is known for his strategic approach to growth, product adoption, and his product philosophy centered on a build-measure-learn mindset.In this episode, they explore what it takes to align product vision with company goals and build a culture of data-informed product teams. Partho also delves into the complexities of introducing new go-to-market motions and building relationships...2024-08-2643 min
Soft SidesNatalie Marcotullio, Head of Growth and Operations at Navattic: Soft Pitches and White Sneaker TheoryGuest: Natalie Marcotullio, Head of Growth and Operations at NavatticLaura is joined by Natalie Marcotullio, Head of Growth and Operations at Navattic. Natalie started in B2B marketing with a focus on growth strategies like SEO and SEM, later expanding her skills in strategy and operations as a Chief of Staff. She eventually created a leadership role at the intersection of growth and marketing.In this episode, Natalie shares how she navigates constraints at an early-stage startup and leverages community and word of mouth to drive growth.They discuss:2024-08-1943 min
Soft SidesArthur Castillo, Director of Content, Community & Partnerships: GTM ToursGuest: Arthur Castillo, Director of Content, Community & PartnershipsLaura is joined by Arthur Castillo, the Director of Content, Community, and Partnership at Aligned. Arthur started his career in sales and always had an affinity for storytelling and community. By leaning into his strengths, he crafted his own role at the intersection of community, evangelism, and sales.In this episode, Laura and Arthur discuss Arthur's unique journey across different go-to-market roles and the lessons he's learned along the way. They delve into the importance of curiosity, adaptability, and how crucial it is to handle...2024-08-0851 min
Soft SidesStephanie Movahhed, Mindset & Business Coach: Influence and Mental FitnessGuest: Stephanie Movahhed, Mindset & Business CoachLaura is joined by Stephanie Movahhed, a mindset and business coach (she is also Laura’s coach). Stephanie spent the first chapter of her career developing frameworks, products, and teams at companies like Google and BCG. She frequently speaks about why we all have the potential for greater impact and influence if we can build and strengthen our mental fitness.In this episode, Laura and Stephanie discuss some of the frameworks that Stephanie uses when coaching teams and executives. They also explore the meaning of influence and th...2024-07-2532 min
Soft SidesLashay Lewis, Founder of Authority Plug: Micro Action and Macro PatienceGuest: Lashay Lewis, Founder of Authority Plug and B2B SaaS AdvisorLaura is joined by Lashay Lewis, Founder of Authority Plug and B2B SaaS advisor. Today, she has what some people call a “cult-like” following, but it was not always this way. Despite her 15+ years of experience and all her knowledge, like many of us, she struggled with imposter syndrome and faced a lot of rejection. She persevered, shifted her mindset, and is now experiencing a meteoric rise.In this episode, Laura and Lashay dive into Lashay’s story, what inspired her to...2024-07-1055 min
Soft SidesMario Paganini, SVP of Marketing at Overjet: Create the Game You Want to PlayGuest: Mario Paganini, SVP of Marketing at OverjetLaura is joined by Mario Paganini, Senior Vice President of Marketing at Overjet. Mario is known for his unique approach to building B2B brands and his commitment to creating hyper-relevant stories and differentiated campaigns that capture the audience's attention, even in very competitive industries like logistics and dental AI. In this episode, Laura and Mario delve into key aspects of career growth, discussing good and bad managers, the role of luck in success, and how to find meaning and excitement in your role. Mario...2024-07-0250 min
Soft SidesLindsey Traub, Senior Director, Head of Partner Programs & Ops at Simpro; Shooting for PreparednessGuest: Lindsey Traub, Senior Director, Head of Partner Programs & Ops at SimproLaura is joined by Lindsey Traub, Senior Director at Simpro. Lindsey began her career as a BDR (business development representative), learned the fundamentals of B2B tech while working in customer success for many years, and eventually moved into leadership by crafting her own role in partnership operations. She is now highly regarded in the B2B and partnerships community.In this episode, Lindsey shares her framework for preparing for a big meeting with an executive, the importance of communication, and...2024-06-1345 min
Soft SidesAlex Poulos, CMO at Crossbeam: Influence and Radical ResponsibilityGuest: Alex Poulos, CMO at CrossbeamLaura is joined by Alex Poulos, Chief Marketing Officer at Crossbeam. Alex is a software engineer by training who transitioned into product management and later moved into marketing and leadership roles. He has extensive experience across all GTM functions and is an award-winning CMO with multiple exits.In this episode, Laura and Alex delve into the importance of what Alex calls “radical responsibility” and the balancing act that CMOs must perform. Alex emphasizes that these traits are seemingly conflicting (humility and decisiveness, agility and conviction, etc.). He also...2024-06-0643 min
Soft SidesSimone Thomas, PMM at Meta; Leaning into Our HumanityGuest: Simone Thomas, Product Marketing at MetaLaura is joined by Simone Thomas, Product Marketing Manager at Meta. Simone started her career in advertising, got her MBA at Wharton, worked in product strategy at Nordstrom, and then joined the product team at Meta.In this episode, Laura and Simone dive deep into the importance of storytelling and people skills. Simone also explains how non-work related experiences (like volunteering at homeless shelters) have shaped the way she approaches product marketing and cross-functional collaboration. They discuss: 2024-05-2951 min
Soft SidesIntroducing Soft Sides | Influence SeriesThis is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit softsides.substack.com2024-05-2901 min
Marketing Mindset PodcastBuilding a Brands Creative Strategy with Laura ColagrandeIn this episode of Marketing Mindset, we delve into the world of building a brand's creative strategy with the brilliant Laura Colagrande. Join us as Laura shares her expertise and insights on the key aspects of developing a successful creative strategy for your brand.Throughout the conversation, Laura focuses on three crucial topics: getting internal buy-in, planning and rolling out the strategy, and measuring success. Learn how to effectively communicate and gain support from your internal ...2023-07-0326 min
For the Love of DogReducing Your Pet's Carbon PawprintLaura Colagrande, the co-founder of Chippin, joins Steve and PJ to talk about her company's innovative pet food products. Chippin uses sustainable proteins to reduce the 64 million tons of greenhouse gases produced by the pet food industry annually. Visit chippinpet.com to see their story (as well as their dog poop chart). Use promo code TLRD 15 for 15% off and The Little Red Dog will receive a donation for your order!Join us for a par-tee! The 3rd Annual Putts For Paws golf tournament is coming May 6, 2021. To register or sponsor visit https://puttsforpaws2020.com/ (2020 because...2021-04-1224 min
PEERS#098. Laura Colagrande: The Co-Founder of Chippin On The Comparison TrapAll of us are guilty of falling into the comparison trap. Even the entrepreneurs you see on the Forbes 30 under 30 list. But, as Laura Colagrande reveals, the only way out is by focusing on our own journey. Tune in to hear how Laura navigated her solo move to America, and how we can nip comparison in the bud. Laura is the co-founder of Chippin and a 2020 Forbes 30 under 30 listee.Discover More: Connect with Laura on LinkedIn: linkedin.com/in/laura-colagrande-0212- Learn more about Chippin: https://chippinsnacks.com/- Listen to...2020-05-1742 min
Pierre Presents: The Shift - A Pet Services PodcastChippin - Dog Snack Company - Disrupting the 27 Billion Dollar Pet Food MarketToday we discuss a new and fast growing dog snack company called Chippin. Chippin dog snacks are a sustainable complete protein using crickets and started by University of Pensylvania graduates, and uber ambitious entrepreners - Laura Colagrande & Haley Russell. Topics discussed: Design Thinking: Ways to communicate the value of your product that embodies all aspects of design How to A/B spit-test packaging and colors to build a brand on How to use dog parks for in-person customer development How to use "cold-calling" to get in front of local pet stores How to handle R&D: t...2019-05-2800 min