Shows
Attributed - A podcast by DreamdataLinkedIn Ads to Revenue: The Multi-Channel B2B Playbook with Justin RoweJoin us for an insightful hour with Justin Rowe, founder of Impactable, as we unpack the essential strategies for transforming LinkedIn Ads into tangible revenue.In 'LinkedIn Ads to Revenue: Your Multi-Channel B2B Playbook with Justin Rowe,' we'll dive deep into how to leverage LinkedIn Ads within a comprehensive, multi-channel B2B marketing strategy.This session is designed for B2B marketers who want to break down marketing silos and maximize their ROI. We'll cover:- How to integrate LinkedIn Ads with...2025-04-2940 min
She's So Suite PodcastThe Journalist turned Sales Manager at Dreamdata ft. Laura ErdemShe's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at https://www.clientsuccess.com/From dreaming of becoming a journalist in Lithuania to excelling in the world of tech sales, Laura Erdem—a dynamic sales executive at DreamData—opens up about making bold career pivots and overcoming fear through financial security, which is crucial for empowerment, especially for women.Laura shares candid insights on making the leap from established enterprise roles to early...2025-04-2347 min
She's So Suite PodcastThe Journalist turned Sales Manager at Dreamdata ft. Laura ErdemShe's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at https://www.clientsuccess.com/From dreaming of becoming a journalist in Lithuania to excelling in the world of tech sales, Laura Erdem—a dynamic sales executive at DreamData—opens up about making bold career pivots and overcoming fear through financial security, which is crucial for empowerment, especially for women.Laura shares candid insights on making the leap from established enterprise roles to early-stage startups, building her personal brand on LinkedIn, and how...2025-04-2347 min
She's So Suite PodcastThe Journalist turned Sales Manager at Dreamdata ft. Laura ErdemShe's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at https://www.clientsuccess.com/From dreaming of becoming a journalist in Lithuania to excelling in the world of tech sales, Laura Erdem—a dynamic sales executive at DreamData—opens up about making bold career pivots and overcoming fear through financial security, which is crucial for empowerment, especially for women.Laura shares candid insights on making the leap from established enterprise roles to early-stage startups, building her...2025-04-2347 min
Traction med Bjørn VestergaardTraction #23 - Laura Erdem: Få Linkedin taktikken der gav DreamData B2B-salg for 1.4mio€ - uden kold kanvasI denne episode af Traction byder vært Bjørn Barfoed Vestergaard velkommen til Laura Erdem, salgsprofil hos Dreamdata og én af Danmarks stærkeste stemmer inden for social selling og B2B-salg på LinkedIn.Samtalen dykker ned i, hvordan Laura og teamet har bygget en velsmurt salgsmaskine, der genererer millioner i pipeline – uden klassisk outbound. Du får et sjældent indblik i, hvordan salg og marketing arbejder tæt sammen, hvordan Dreamdata definerer og måler på de rette signaler, og hvad der skal til for at lykkes med content, der både er relevant og konverterer.2025-04-2245 min
Attributed - A podcast by DreamdataHuman-Centered Marketing: How to Connect with Audiences in the Age of AIJoin us for a session with Ashley Faus, marketing expert and author of Human-Centered Marketing: How to Connect with Audiences in the Age of AI. In this session, Ashley will share her tips on creating authentic connections with your audience, even in an AI-driven world.What You’ll Learn:- Key principles of human-centered marketing.- How to balance technology with human creativity and strategies for leveraging AI without losing the human touch.- Actionable tips for building stronger, more meaningful audience relationships.Bo...2025-03-0444 min
Revenue Career LadderFrom Radio DJ to SaaS Sales Manager with Laura ErdemIn this episode of The Revenue Career Ladder, host Jamie Pagan speaks with Laura Erdem, a sales leader at Dreamdata. Laura shares her journey from her early days in radio to her current role in sales, offering insights into how she navigated different career shifts.She discusses her time at Red Hat, the challenges of transitioning into sales, and her move to Dream Data, where she’s played a key role in scaling the company’s sales efforts. Throughout the conversation, Laura emphasizes the value of taking on challenging roles, stepping outside your comfort zone, and finding genu...2025-03-031h 15
The Efficient Spend PodcastThe Power of Social Selling for B2B Growth | Laura ErdemSUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth!In this episode of the Efficient Spend Podcast, Laura Erdem, Sales Manager at Dreamdata, discusses the art of social selling and its impact on aligning sales and marketing efforts. Laura delves into building brand trust through authentic engagement, the role of content consistency across touchpoints, and the balance of organic versus paid strategies, offering actionable insights for developing long-term business relationships.About the...2025-02-0440 min
Attributed - A podcast by DreamdataMandy McEwen: Mastering Organic LinkedIn Tactics for Inbound MarketingJoin us for a session with Mandy McEwen, founder and CEO of Mod Girl Marketing and a leading LinkedIn strategist, as she shares high-impact, organic LinkedIn tactics for accelerating inbound marketing growth.Known for her expertise in helping businesses harness LinkedIn for non-paid lead generation, Mandy will dive into actionable strategies that any B2B company can leverage to boost visibility, engage prospects, and drive a steady stream of inbound leads organically.Follow Mandy McEwen on LinkedIn: https://www.linkedin.com/in/mandymcewen/Follow Laura Erdem on LinkedIn: https://www...2025-01-2144 min
Growth LeapWhy Traditional Sales Tactics Are Dead (And What Social Selling Does Better) with DreamData’s Laura ErdemSend us a textLaura Erdem is a Sales Manager - Americas at DreamData and a social selling powerhouse who’s helping redefine how B2B companies connect with their audience. In this episode, Laura shares her journey from traditional outbound sales to building a multi-million-dollar pipeline through LinkedIn and social selling strategies.We dove into how Laura uses LinkedIn to create meaningful connections with buyers, track measurable revenue impact, and build trust through authentic, human-centric content. Laura also discussed the balance between structured and flexible approaches to social selling, offering practical advice for sales te...2025-01-0646 min
The Revenue FormulaHow This AE Built a $1M Pipeline Through LinkedIn (With Laura Erdem)We've found a salesperson who's successfully sourcing 30% of her pipeline herself. How? Using LinkedIn.Laura shares her playbook, giving you practical tips to get going and much more.(00:00) - Introduction
(01:27) - Welcome
(02:53) - Challenges of Traditional Outbound Sales
(05:07) - The Shift to Social Selling
(05:57) - "You're not Gartner"
(10:40) - How much pipeline? And how do you calculate it?
(16:57) - Building a Social Selling Playbook
(20:32) - Getting founder support
(23:19) - Who to get on the team
(24:42) - How do we get started
(26:39) - Figure out the who and the what
(28:41) - Forget the POV
(31:54...2024-11-2147 min
The 20% Podcast with Tyler Meckes220: From Growing Up in Lithuania To Sales/Marketing Alignment with Laura ErdemYou may recognize this week’s guest by her interviews in a NYC carriage, by the running she coordinates at Inbound, or simply by the hat she has in her LinkedIn Profile. This week’s guest studied Sociology, and has worked her way up from Customer Service Rep, to Account Manager, to Enterprise AE and the advisor to companies like Limelight, Sendspark, or Commsor.
Now she is the Sales Manager of Americas at Dreamdata, where they connect B2B marketing to revenue enabling you to optimize and automate your marketing efforts with confidence. Please join me in w...2024-11-0430 min
Attributed - A podcast by DreamdataKrysten Conner: How to use multi-threading in B2B marketing and salesMulti-threading may be the game-changer you need to engage multiple stakeholders and close deals successfully. Krysten Conner, an AE mentor with experience at Salesforce, Tableau, and Outreach, joined us for a session on multi-threading in sales and marketing.Discover Krysten’s multi-threading strategies to conquer complex deals.Follow Krysten Conner on LinkedIn: https://www.linkedin.com/in/krystenconner/Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we en...2024-10-0735 min
Attributed - A podcast by DreamdataMari Smith: Facebook marketing for SMBs and Brands. Insights into Meta's AI InnovationsWe are joined by Mari Smith, known as "the Queen of Facebook", to talk about Meta as a B2B go-to-market channel.As a leading expert in Facebook marketing, Mari has worked with SMBs, major brands, and sales organizations to amplify their online presence and impact through Facebook, Instagram, and Messenger.In this session, we’ll cover:- Actionable strategies for leveraging AI to supercharge your Facebook marketing efforts.- Optimizing ad campaigns to unlock the full potential of audience targeting....2024-09-2335 min
The Social Selling PodcastS3 E42 - Aligning Sales & Marketing For Success w/ Laura ErdemIn this episode, host Daniel Disney sits down with Laura Erdem to talk about the crucial alignment between sales and marketing, data-driven strategies, and the importance of effective team collaboration.=====================================================Best Moments:(02:33) Taking digital relationships offline and navigating the world of in-person meetups(04:40) Managing perceptions in social selling(11:35) Challenges around sales and marketing alignment, with a special focus on data sharing(14:39) The role of technology in data tracking and measurement, and how it's changing the landscape2024-09-1226 min
Attributed - A podcast by DreamdataMichelle J. Raymond: LinkedIn Company Page Growth UnlockedMichelle J Raymond, founder of B2B Growth Co and leading expert in LinkedIn growth strategies, joined Laura Erdem on this episode of Attributed. Drawing from her decades-long experience in B2B Sales and works “Business Gold” and “The LinkedIn Branding Book” Michelle delves into the intricacies of organically growing your LinkedIn company followers.Join us to discover proven strategies and actionable tactics to expand your company's reach, and drive meaningful engagement with your network.Follow Michelle on LinkedIn: https://www.linkedin.com/in/michellejraymond/Follow La...2024-09-0946 min
Attributed - A podcast by DreamdataMike Rizzo on leveraging community for Marketing OpsIn marketing operations (MOps), a thriving community provides a platform for professionals to share insights, best practices, and innovative strategies, which can be essential to the success of your MOps strategy.We’re hosting Mike Rizzo, a Founder and CEO of MarketingOps.com to discuss just how valuable a community can be for MOps. He’ll share insights into:- The MOps community's current status and its aspirations for growth.- Strategies and initiatives to cultivate a thriving and vibrant community ecosystem.- MOps industry benc...2024-08-1229 min
Attributed - A podcast by DreamdataDaniel Disney: AI Social Selling Hacks to Drive HUGE ResultsMastering the art of social selling has become essential for success in B2B sales. Daniel Disney, Founder of The Daily Sales and LinkedIn Growth Consultant is joining us to share invaluable insights and strategies for taking your sales efforts to new heights using AI.Daniel will cover the following key points:- How to create even better content for your prospects- Leveraging AI Shortcuts- Mastering AI Messaging and InMails- Identifying the Best AI Tools for Social Selling...2024-08-0541 min
Growth Machines: Combining Product-Led Growth and SalesLeveraging Trials When Selling Complex Products | Laura Erdem, DreamdataIn this episode of the Growth Machines podcast, host Vincent Jong talks with Laura Erdem from Dreamdata about their unique approach to combining product-led growth and traditional sales in their go-to-market strategy. Laura delves into her role and the evolution of Dreamdata's sales strategy, from a sales-led model to incorporating a free trial product-led component. They discuss the trials and triumphs of this transition, the importance of understanding customer needs, and how personali...2024-08-0120 min
The Letterdrop PodcastHow Social Selling Helps Drive +$1M In Pipeline with Laura ErdemParthi chats to Laura Erdem, who shares that social selling helps drive +$1M in pipeline for Dreamdata and why all teams should be adopting social selling.
Check out Dreamdata: https://dreamdata.io/
Check out Letterdrop: https://www.letterdrop.com 2024-07-2434 min
Belkins PodcastHow Social Selling is Changing the Game with Laura ErdemWant to build real connections with your customers?In this episode, we dive into the world of social selling with Laura Erdem, Head of Sales at Dreamdata. Laura shares her experiences and insights on the power of personalized content and how LinkedIn can be a game-changer for salespeople.We’re talking about:◾ Switching from old-school tactics to social selling and what it means for salespeople◾ A creative approach to booking more appointments (including killer videos)◾ Building trust with authenticity (because people buy from people they like)◾ How to find an elusive wo...2024-06-061h 03
B2B Pipeline PioneersCreating Pipeline Predictability Through ConnectionLaura Erdem, Sales Leader - North America at Dreamdata, is a trailblazer in social selling, leveraging LinkedIn to build meaningful relationships and drive revenue pipeline. As B2B events become more saturated, Laura is experimenting with new ways to position Dreamdata as a trusted brand in the market.About this Pioneer > 0:24Biggest Challenges > 2:28Looking Forward > 5:37100 Pennies Game > 7:53Final Thoughts > 10:06View the 100 Pennies Game: Click Here!Follow Laura Erdem on LinkedInFollow Manoj Ramnani on LinkedInAbout this PioneerLaura...2024-06-0311 min
Ashley & Katrine's Infinite Revenue PlaylistA Sales Leader With A Crush On Marketing With Laura ErdemToday’s guest is a ‘sales leader with a crush on marketing”. Welcome to the stage Laura Erdem, all the way from Copenhagen! Like many sellers, Laura describes finding herself in a sales career as a total accident. And yet, she now runs the North America Sales team at a startup called Dreamdata, a fully automated B2B Customer Data Platform. While Laura is a first time sales leader, she has a ton of experience in enterprise sales and excels in helping reps build their own personal brand on LinkedIn to bring in inbound l...2024-05-0846 min
Attributed - A podcast by DreamdataPixel Perfect: The Power of AI-Generated Images in Marketing and BrandingIn an era where visual content dominates the digital landscape, understanding how to leverage AI-generated images is not just advantageous but essential.Drew Brucker, Founder at Brainchild will delve into the revolutionary realm of AI-generated images and their transformative impact on marketing and branding strategies.Key Learnings:- Creative Inspiration: Learn how AI sparks creativity, providing an endless well of inspiration for compelling visual content.- Personalization: Discover how AI tailors images for specific audiences, boosting engagement and brand resonance....2024-04-2228 min
Ungated ConversationsTurning Touchpoints Into Touchstones: Revenue Attribution in B2B with Laura ErdemIf you work in sales or marketing, there are probably two questions that keep you up at night: “What’s led past customers to our product?” and (2) “What will lead future customers to our product?”On today’s episode, Rachel Ann Kreis and Jiaqi Pan are joined by Laura Erdem (Sales Manager at Dreamdata) to talk all things revenue attribution, which helps companies of all sizes answer these very questions. Laura underscores the importance of aligning marketing strategies with sales initiatives to effectively map out the customer journey and identify the many (not just one) touchpoints that led to a convers...2024-04-1853 min
Attributed - A podcast by DreamdataAll you need to know about LinkedIn’s Conversions API - with LinkedIn!LinkedIn recently launched its brand-new Conversions API, enabling businesses to send conversion data straight back to the LinkedIn Ads Campaign manager. As one of just three official launch partners, we’re proud to be helping B2Bs make use of this powerful feature and help bring their Cost per Action down by up to 20%.We’ve invited Yeehooi Tee from LinkedIn to discuss all the details of this awesome new feature. She’ll cover:- What is LinkedIn CAPI?- Why is using LinkedIn CAPI such a big de...2024-04-1544 min
Attributed - A podcast by DreamdataKate Hammitt: Event-Led Growth - where is the ROI?Seems like we started to attend so many events these days!But do they bring ROI?Kate Hammitt, CMO at Splash, will uncover the magic of in-person events in driving business growth.Kate's expertise is your golden ticket to success! She'll walk us through the art of Event-Led Growth, revealing the game-changing strategies that can accelerate your sales pipeline, elevate your brand, and bolster your bottom line.Here's what you can expect:✅ Proven tactics for seamlessly integrating in-person events into your marketing strategy....2024-04-0828 min
Attributed - A podcast by DreamdataMeghan Keaney Anderson: AI powered Revenue AutomationAI is all over the place. And who is the better company to help us understand the possibilities of it than Jasper!Can Revenue be Automated? - yesCan AI power that Automation? - yes but how?AI's transformative potential in this realm cannot be overstated, and this event is designed to shed light on the exciting possibilities it presents.We are excited to have Meghan Keaney Anderson, Head of Marketing at Jasper joining us to give her insights and expertise on:The AI...2024-04-0131 min
Bag Væksten med Mads Peter ØstergaardG13: Laura Erdem Fra Dreamdata Om LinkedIn Som Salgsmotor, Ændringer I Algoritmen Og Hvordan Man Bedst Starter På LinkedInI denne episode med Laura Erdem fra Dreamdata dykker vi ned i nogle spændende emner inden for LinkedIn og salg.
Vi snakker blandt andet om, hvordan man skal forholde sig til den skiftende algoritme, hvem man skal rette sine opslag imod, og hvordan man bedst muligt kommer i gang med at bruge LinkedIn som et touchpoint i salgsrejsen.
Følg Laura Erdem:
LinkedIn: https://www.linkedin.com/in/lerdem/
Se alle episoder af 'Fluen på Væggen' på Youtube: https://www.youtube.com/@FluenPaaVaeggen...2024-03-2555 min
The Founder-Led Marketing ShowHow to align Marketing & Sales with Laura ErdemLaura Erdem is the Sales Manager at Dreamdata.
We'll dive into how Dreamdata aligns Marketing and Sales and more:
- Are MQLs the right metric for optimizing?
- What does a good lead handoff look like?
- How important is Speed to Lead?
- Should the Sales & Marketing functions be owned by 1 person?
Laura's Linkedin: https://www.linkedin.com/in/lerdem/
Dreamdata: https://dreamdata.io/
Podcast: https://open.spotify.com/show/03...2024-03-2152 min
Attributed - A podcast by DreamdataRichard van der Blom: What you need to know about the LinkedIn Algorithm in 2024A big topic out here: LinkedIn presence for business growth.There are some basic tactics that you should be thinking about when planning your company's growth through LinkedIn social presence through your employees.Richard is the person we look up to for best practices on LinkedIn.This Session is going to be packed with information you’ll want to write down!Some of the topics we’ll cover:- Algorithm Insights- How to create a wi...2024-03-0450 min
Tekpon SaaS Podcast213 How to connect B2B marketing to pipeline and revenue | Podcast with Laura Erdem - DreamdataHead over to dealfront.com and sign up for a 14-day (no strings attached) free trial
Dreamdata is a B2B Revenue Attribution Platform that gathers, joins, and cleans all revenue-related data to present a transparent, actionable analysis of what drives B2B revenue. The ultimate B2B multi-touch attribution tool for multi-techstack businesses. The biggest challenge facing B2B marketers is connecting their activities to revenue. There are just too many touch points and people involved in buying decisions - which span months - to accurately make that connection.
Connect with Laura 👇
Dreamdata: htt...2024-02-2126 min
THE REVENUE CIRCUS 🎪🇬🇧 Being a women in sales is a superpower! | #13 Laura Erdem - Sales Lead @ DreamdataSummary
In this episode, Klara interviews Laura Erdem, a sales leader at Dream Data, about her journey in sales and the power of social selling. Laura shares her background in enterprise sales and how she transitioned to social selling. She emphasizes the importance of building a personal brand on LinkedIn and tailoring content to engage and educate buyers. Laura also discusses the challenges faced by women in the tech sales industry and the importance of diversity. She shares her perspective on the future of sales and the evolving role of salespeople in educating and advising buyers. The...2024-02-2031 min
Attributed - A podcast by DreamdataCliff Simon: The Revops side of community-led growth.On this episode of Attributed, you will learn from Cliff Simon's extensive experience as the CRO at Carabiner Group.Deep dive into the revenue operations world and its role in fueling community-driven growth.During this engaging session, we'll explore:- Community-Powered Revenue Strategies: discover how innovative organizations use the power of community to supercharge revenue growth.- Revolutionizing Customer Engagement: how community-led approaches are transforming the way businesses engage with their customers and build lasting relationships.- Data-Driven Insights: how data and analytics...2024-02-1226 min
Attributed - A podcast by DreamdataTim Geisenheimer: Unlocking Intent: Why Marketing Teams Should Harness Product Data!On this episode of Attributed Podcast, we are sitting down with Tim Geisenheimer, CEO, and Co-founder of Correlated! Discover the art of turning product data into marketing gold as Tim reveals the secrets to harnessing buying intent. Uncover how to leverage product features, decode activity for buying cues, and seamlessly integrate product intent data into your marketing strategies. Don't miss this deep dive into unlocking the power of product data for your marketing success!Follow Tim Geisenheimer on LinkedIn: https://www.linkedin.com/in/timgeisenheimer/Follow Laura Erdem on LinkedIn: https://www.l...2024-01-2229 min
The Hard Corps Marketing ShowEffective Strategies of Social Selling - Laura Erdem - Hard Corps Marketing Show - Episode # 362Today’s special guest is a sales and thought leader. Introducing Laura Erdem, the Sales Leader at Dreamdata and co-host of The Attributed Podcast. She joins Casey today to discuss the topic of social selling and how it can substantially boost revenue. Drawing on her journey and professional wisdom, she emphasizes the importance of personal branding and human elements inside companies. Referring to companies who are successfully employing the strategy as examples, she proposes a five-point plan for realizing the potential of social selling, which includes specific leaders being role models, making the process fun, offering support, being patient, an...2024-01-1842 min
Scrappy ABMEP. 32 - Account-Based BIKING? | Scrappy Event Strategies with Laura Erdem from Dream Data | Scrappy PlaybooksIn this episode of Scrappy ABM, Mason Cosby is joined by Laura Erdem, founder of Dream Data, as they delve into the world of Account-Based Marketing (ABM) strategies without breaking the bank. Discover how to creatively and effectively implement ABM programs with limited resources and accelerate relationships with your target accounts. Laura shares her unique account-based biking approach, budget tips for creating engaging videos, and the importance of delighting attendees with interactive experiences. Learn from her experiences in conducting in-person sales meetings on bike rides through Central Park and the challenges she faced. Join us for valuable insights and...2024-01-1524 min
Attributed - A podcast by DreamdataBehind the scenes of the Dreamdata Reveal Launch!Get ready for a groundbreaking revelation on the Attributed Podcast! Join hosts Laura and Steffen as they unveil the hidden potential in B2B engagement. Did you realize that a staggering 41% of companies interacting with your brand remain undiscovered in your CRM? It's like uncovering buried treasure!Discover the power of Dreamdata Reveal, a tool empowering B2Bs to unveil this hidden demand, no matter where it hides. From website browsers to LinkedIn Ad engagements to comparisons on G2, we've got your back. Don't miss this eye-opening episode!...2024-01-0829 min
Attributed - A podcast by DreamdataB2B LinkedIn ads successTune in to the Attributed Podcast for an exclusive episode on mastering B2B LinkedIn ads with Kamil Rextin, Founder of 42 Agency. Discover the insider secrets to precisely targeting your audience, driving lead generation, and skyrocketing ROI. Don't miss out on this chance to revolutionize your B2B marketing strategies on LinkedIn!Follow Kamil Rextin on LinkedIn: https://www.linkedin.com/in/kamilrextin/Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/Thanks for tuning in to the Attributed Dreamdata Po...2023-12-1824 min
Social Media for B2B Growth: LinkedIn Strategies and TipsUse LinkedIn to Increase ROI on Marketing Events When it comes to event marketing, let's face it the content is pretty boring at best. The obligatory photo of the team in front of a shiny, expensive stand. Add in a few action shots to make sure it looks like you had people attend to justify the cost. Multiply this content by the number of stands, and it all looks exactly the same. Attendees do an obligatory one with the sign at the front to prove they were there. But what if it could be different? Laura Erdem joins the show and shares her ideas on...2023-12-1432 min
Hot SaaS 🌶 🚀16. Laura Erdem (Dreamdata) - "100% inbound leads through events & LinkedIn"🔥Links here! ⤵️ This episode covers:How to plan, execute, and evaluate an event - and its ROIStop nagging your team about being active on Linkedin, change approachHow to create content for LinkedIn and stop overanalyzingThe two types of content to build brand, and to get leadsThings to avoid when social sellingWelcome to Hot SaaS - the interactive podcast covering the hottest within SaaS🌶🚀 Do you have ideas on who I should bring on the podcast? Or maybe what to talk about? Submit your vote or upvote suggestions here. I want your input! 💌Gues...2023-12-1344 min
Attributed - A podcast by DreamdataNick Bennett: 5 Steps to Revamp your GTM Strategy to be more People-FocusedIn the ever-evolving business landscape, companies often stumble by neglecting the crucial aspect of People-First Marketing. This fundamental focus on understanding and meeting consumer needs is the key to staying relevant and achieving sustainable growth. To navigate this dynamic realm successfully, continuous learning and adaptability are essential.Joining us is Nick Bennett, Chief Customer Officer and co-founder at TACK. Nick will guide us through a transformative journey, unveiling five indispensable steps to revamp your Go-To-Market strategy and place people at the core:1) Entertaining and original content with a genuine...2023-12-0437 min
Innovators Can LaughLeaving a promising career at Microsoft for the uncertainty of launching a service based startup with Anastasia StaniloiuSend us a textWhy would a highly respected engineer at Microsoft who enjoys her job and the people she works with, go and launch a startup?For 5+ years, Anastasia Staniloiu worked as a technical engineer and consultant for Microsoft. And then in Jan-23, she co-launched Witanalytica - a company that provides analytics strategic consulting and architect data solutions.In this conversation we chat about why she left a promising career for the high risk of launching a startup, her favorite tools that any startup can use for...2023-11-2322 min
Digital BanterMarketing & Sales Alignment - An Elusive Unicorn | Laura ErdemMarketing & Sales Alignment: Despite all the talk, only a handful of companies have it figured out. Sometimes, marketing listens to sales calls; occasionally, both teams are tied to the same revenue target. Nevertheless, the leads passed from marketing to sales often fall short in quality, and closing MQLs seems like an insurmountable challenge for the sales team. The lack of cohesion between marketing and sales keeps on giving.On this week's episode of Digital Banter LIVE, we're thrilled to welcome Lara Erdem from Dreamdata to our show. From what we hear on the streets, she s...2023-11-1433 min
Attributed - A podcast by DreamdataB2B Sales TestedWelcome to a riveting episode of the Attributed Podcast! Join us as we embark on a journey to reimagine B2B sales with Patrick, Chief Sales Officer, who is poised to revolutionize our approach to enterprise sales. In this engaging session, Patrick shares a treasure trove of tips and tricks for achieving success in the world of B2B sales.Get ready to uncover Patrick's battle-tested strategies that have propelled him to the forefront of enterprise sales. Gain insights into the dynamic interplay between marketing and enterprise sales, and how this synergy drives exponential...2023-10-3052 min
Attributed - A podcast by DreamdataMastering Branding for Marketing SuccessWelcome to a compelling episode of the Attributed Podcast, where we explore the pivotal role of branding in the realm of marketing and its profound impact on business success.Join us for an enlightening discussion with our guest, Ling Koay, Chief Brand Officer at Oneflow. Ling will be your guide on a transformative journey, revealing how to leverage every branding endeavor and investment to elevate your company's position on the leadership ladder.In this episode, Ling delves into the crucial subject of quantifying the effectiveness of leadership branding. You'll...2023-10-2335 min
Women in B2B Marketing32: How Many Marketing Touches Does it Take to Close a B2B Deal? - with Laura Erdem, Sales Lead, Americas at DreamdataIn this episode of Women in B2B Marketing, host Jane Serra interviews Laura Erdem, Sales Leader of the Americas at Dreamdata. They discuss collaboration between sales and marketing in B2B, the importance of understanding the buyer's journey and attribution data, and the value of content marketing and organic social media. Laura shares her personal branding experience and the lessons she learned from trying to convert followers into leads. Laura talks through:the importance of sales and marketing collaborationthe (large) number of touches needed before a B2B deal is closedwhat data points to consider w...2023-09-2743 min
Attributed - A podcast by DreamdataFact or Fiction? Always be closing with Laura ErdemIn this episode of Attributed Laura Erdem is a guest on the No Nonsense Sales Podcast hosted by Tom Boston. Is it necessary for sellers to always be in selling mode?Laura's strong personal brand on LinkedIn has allowed her to connect with numerous potential buyers worldwide. However, in today's competitive market, is it possible for sellers to close deals without constantly being in sales mode?In this episode, Laura shares her perspective on:- Building meaningful connections in sales conversations through a robust online personal brand.- Cultivating g...2023-09-2517 min
Frenemies - Where Sales and Marketing Talk#24 Building a strong Sales & Marketing Alignment with Laura ErdemSales and Marketing alignment is a passion topic for Laura Erdem, Sales leader at Dreamdata. That is why she joins Julia Hartwig for this episode to talk all about alignment. Where do you get started? Why should Sales care about alignment? How do you notice friction points? And most importantly: how do you prevent misalignment between Sales and Marketing? The topics discussed in this episode:What are the building blocks of a strong alignment at DreamdataWhy Sales leaders should care about MarketingHow Sales and Marketing can compromise to test initiativesWhat marketers should do to gather insights f...2023-09-2538 min
B2B Insiders#12 - Social Selling Like a Boss - Laura ErdemNeste episódio falamos sobre social selling: Como vender em redes sociais usando e plataformas online construindo relacionamentos e interagindo com potenciais clientes.O social selling permite alcançar clientes onde eles estão ativos online, construir relacionamentos mais profundos, segmentar melhor o público, e obter feedback direto, tudo isso frequentemente a um custo menor do que métodos de vendas tradicionais.Neste episódio falamos com Laura Erdem, Sales Leader das Americas na Dreamdata, e referência global em social selling. A Dreamdata é uma empresa de atribuição, que pode ajudar muito a entender...2023-09-0642 min
Attributed - A podcast by Dreamdata“Chatbot conversion vs. form submit. Tactics for better conversions”In this session, we are diving into the debate surrounding chatbot conversion versus form submission and exploring tactics for achieving better conversions.Joining us for this discussion is Sarah McConnell, the VP of Demand Generation at Qualified. Sarah will share her insights on when it is appropriate to utilize a chatbot versus a traditional form, helping you determine the best approach for your specific needs.Additionally, Sarah will provide valuable tips on optimizing chatbots to effectively drive conversions. She will discuss strategies for engaging website visitors, leveraging chatbot features...2023-08-2128 min
Attributed - A podcast by DreamdataThe fear of standing out. But what if you succeed?The consumer's mind sees everything that stands out.BUT!Good marketing thrives on repetition.We are scared of trying new stuff in public- what if I fail?- is that even professional?- what if they say I look stupid?During this episode, Marc Thomas and Laura will dig into examples of their trials that fell flat and the ones that succeeded.Follow Marc Thomas on LinkedIn: https://www.linkedin.com/in/iammarcthomas/Follow...2023-07-3138 min
Attributed - A podcast by Dreamdata5 Best Practices to Nail ABMAccount-based marketing is a powerful strategy, but how do you do it effectively?1) Targeting2) Demand Generation3) Repeatable Plays With Sales4) Clear Conversion Points5) Gap Analysis with a Vision for the FutureMason Cosby the Lion King of ABM and Laura the Sales Witch are discussing everything ABM and how to be built a successful ABM Strategy.Follow Mason Cosby on LinkedIn: https://www.linkedin.com/in/masoncosby/Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in...2023-07-2451 min
The Sales Syndicate Podcast38: Why marketing should be your best friends in sales, with Laura Erdem at @ DreamdataWelcome to our 38th episode of The Sales Syndicate Podcast.
In this episode, host Jamie Pagan, Marketing Director at Selligence, is joined by Laura Erdem, Senior Account Executive at Dreamdata, to unravel the significant gains that can be made by aligning sales and marketing teams. Discover why marketing should be your best friend in sales and how their collaboration can lead to a competitive advantage for your business.
Discover how Dreamdata aligns marketing and sales practices to achieve outstanding results. Learn how their marketing team attends weekly pipeline reviews, measures leads moving to Sales qualified...2023-07-1738 min
No Nonsense SalesFact or Fiction? Always be closing with Laura ErdemLaura Erdem joins Tom Boston this week as they set out to debunk the classic sales myth ‘Always be closing.” As a top-performing Account Executive at DreamData, Laura has closed a lot of deals in her career. She's also built a strong personal brand on LinkedIn. She's on the show to share her insights on how sellers can close deals without having to be in sales mode 24/7. Learn more about your ad choices. Visit megaphone.fm/adchoices2023-06-2817 min
Attributed - A podcast by DreamdataBest Practices for Your Marketing MixMyles Madden has been working with Demand Generation for many years both at Refine Labs and now Observe.aiDuring this session, we will discuss an optimal marketing mix:- how do you define a marketing mix- which channels are the most impactful ones?- how to measure it?- how does Observe.ai marketing mix looks like?Follow Myles Madden on LinkedIn: https://www.linkedin.com/in/myles-madden-marketing/Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/2023-06-1530 min
Attributed - A podcast by DreamdataUX Writing What, Why and HowUX Writing vs Copywriting - such an important difference!Ever thought that UX writing topics can be presented in a very exciting way?Dreamdatas friends: Michelle de Marée and Oline Schoeler Co-founders and UX Writers at Copy That, will join us for this important topic.They will introduce us to what UX Writing actually is and how it evolved to stand as its own field in the tech world.You will learn:- The difference (and value!) between copywriting f...2023-06-0854 min
Attributed - A podcast by DreamdataWhen times are tough we should lean on the strength of branding2023 is a rollercoaster!And it is less fun to be in marketing as budgets are really scarce.Gwen Lafage, VP, Brand and Content at Sinch is our next guest to discuss the strength of branding.She has been building strong brands for a long time.We will walk through the branding trends that we are seeing.Which of the trends are to be adopted by B2Bs for strong company growth?Which branding tactics work best when an economic crisis hits?2023-05-2245 min
Attributed - A podcast by DreamdataThe Science of Great Sales Meetings.Everyone thinks “building rapport” is an art and those who succeed in sales are people who are “naturally good at it” but then if you look at the data, “successful meetings” have a lot more in common than you’d think.Our guest Daria Danilina is a Co-founder of Salesroom and an expert within great sales meetings.You will learn: - How to build rapport with buyers?- When does it start?- How do you navigate calls 1:1?- Does it differ from cal...2023-05-1530 min
The Bendy ShowLearning with Leaders: Social SellingWendy Shlensky interviews Laura Erdem
Social Selling Linked In Course
LinkedIn Social Selling Pod with Laura Erdem
Laura Erdem shares her wisdom regarding using analyst research as a sales person.
Just like Analyst Relations, there are few shortcuts. Personalization is really what makes social selling score!
If you want to be considered for an interview,
please contact:
Wendy Shlensky
wendy@canopycommunication.com
---
Support this podcast: https://podcasters.spotify.com/pod/show/thebendyshow/support2023-05-0814 min
Attributed - A podcast by DreamdataA new marketer in your team - ChatGPTAI has been shaking up nearly every industry! A new category has recently entered the market:generative AI.How is ChatGPT going to revolutionize B2B marketing in 2023, and how do brands need to navigate in order to make the most of it?We are sitting down with Mellonie Francis, Founder of “Are you B2B”.We will dig into how tech enables marketing from creation, analytics and scheduling.You will learn:- How to use...2023-05-0828 min
Attributed - A podcast by DreamdataUncover the ROI of all your marketing activitiesCalculating Marketing ROI is so much easier when you do it in a structured way.But there is so little structure in all those marketing initiatives that most of the companies choose to trust guts that it works rather than calculating the actual ROI.We’re close to cracking this code!And we want to share it with you.- Which activities are profitable?- How to manage budget allocations?- How to prioritize spend or cut costs?...2023-04-2726 min
Attributed - A podcast by DreamdataIs Attribution killing Marketing?Historically Marketing was a creative craft.Then we introduced Attribution and everyone in leadership saw a silver bullet to finally harness the creative spirits with revenue numbers.Are we totally killing marketing by asking for numbers?Where is the balance?Why are we even having this question?Carey Picklesimer is an Attribution expert focusing on Marketo consulting.We will get on straight talking about attribution. She has seen both sides of the coin. How can we balance creativity and numbers?2023-04-0639 min
Attributed - A podcast by DreamdataThe Guide to a B2B Influencer Marketing StrategyTHE B2B customer journey is long and a part of it is not visible.Zoe Hartsfield is collaborating with several companies helping them to drive brand visibility and demand in B2B.We will unpack that process and discuss the best ways to collaborate with known B2B voices on Linkedin.- What is Influencer Marketing for B2Bs?- Benefits of adding external micro-influencers to talk about your brand- How is influencer Marketing shaping B2Bs?- How...2023-04-0337 min
How I DealLaura Erdem @ Dreamdata (#45)Laura has been transitioning as a seller from enterprise sales to growing a startup, moving from founder-led sales to rep-led sales. While so much has been in flux, one thing remains true: people buy from people they trust. In order to build that trust, Laura has become an expert in social selling. She appears everywhere her buyers live online before they even know they're ready to buy. Being there for them with education-led conversations leads them to go to Laura first when they are ready to buy. That's exactly how she closed this deal. Have a listen!
...2023-03-2331 min
Attributed - A podcast by DreamdataAccount Based Marketing mastery.Account Based Marketing strategy requires:- Precise planning- Clear knowledge of the target accounts- Good coordination across all revenue teams- Many well-planned steps to prove them working to upper managementPixelz is one of the companies that master ABM like none else and Katrine Rasmussen (CMO) steering the ship. In this episode, we will discuss everything about ABM campaigns and how to master their execution. Connect with Katrine Rasmussen: https://www.linkedin.com/in/katrinerasmussen/Connect w...2023-03-2330 min
Tech Marketing TrendsChanging B2B purchasing habits - Laura ErdemDiscover the latest trends in B2B purchasing behavior with Laura Erdem, Senior Account Executive at Dreamdata. In this episode, we discuss what you need to know about the changing landscape of B2B purchasing habits and how you can use data to your advantage.
In this episode, Laura shares he expert insights on…
💡How the B2B purchasing habits changed in recent years and what factors influenced them.
💡Strategies that the marketing department can employ to minimize the potential negative impact of delayed decisions or purchase processes.
💡Effective ways B2B companies can use rev...2023-03-2226 min
No Big Deal : A Sales Podcast#1 Laura Erdem : Closing big deals with the C-suiteLaura Erdem, Senior Account Exec at DreamData talks us through how she closed the companies biggest deal to date.2023-03-2035 min
Attributed - A podcast by DreamdataThe Secret to Better LinkedIn Ads Performance: LinkedIn Offline ConversionsWait, even more value from LinkedIn Ads?! Yes!LinkedIn Offline Conversions allows you to attribute sales-funnel data back into the Campaign Manager. That is, you can tell LinkedIn what your most successful campaigns have been in dollars and deals!And with Dreamdata, you can automate this process and feed only data you’re fully confident in.This means better matching, ad relevance optimisation, reporting, and ultimately better RO.To unpack this awesome feature we’re hosting LinkedIn’s very own De...2023-03-2028 min
Attributed - A podcast by DreamdataTo gate or not to gate your B2B content?Content gating has become an existential topic.Everyone has an opinion and YES or NO depends on many factors.In this episode of Attributed CEO of Dreamdata Lars Grønnegaard is sharing his opinion on the matter and going through some facts:Which content should you gate?Why gating is not always a bad ideaThe cost of gating your content: conversions = $User experience on the websiteConnect with Lars Grønnegaard: https://www.linkedin.com/in/larsgroennegaard/Connect with Laura Erdem: https://ww...2023-03-1325 min
Attributed - A podcast by DreamdataSocial selling in your marketing strategy - why you should do it.In this episode, Laura Erdem AE at Dreamdata is a guest on the Social Media Sucks podcast hosted by Yu Zhao and Chris Kubbernus.Social selling is a new approach to selling that allows salespeople to establish relationships and target prospects through existing connections. If done right, it can replace the dreadful practice of cold calling. Laura is sharing the benefits and different approaches to social selling, tips and tricks on how she grew her personal following on LinkedIn by implementing social selling. At the same time, she created m...2023-03-0953 min
Attributed - A podcast by DreamdataHow to Spark Energy into B2B ads?In the ocean of B2B Brands, everyone is trying to stick out. How to make sure your buyers are not greeted with the same boring message, product and content…Our host Laura Erdem meeting with Zineb Layachi - The dream team girls are going to share their stories and ideas on the creative approach and using fun in B2B.Connect with Zineb Layachi: https://www.linkedin.com/in/zineblayachi/Connect with Laura Erdem: https://www.linkedin.com/in/lerdem/Thanks fo...2023-03-0636 min
Attributed - A podcast by DreamdataAre you Attribution Ready?You’re thinking about kicking off Attribution but is your organisation ready for it?You don’t want to invest in a platform and not be getting any value from it.Our Guest Andrew Smith CEO at Attributa is going to talk about when organisation is ready to take that step and is going to provide you with a full Attribution Readiness Checklist.Connect with Andrew Smith: https://www.linkedin.com/in/drewsmitty/Connect with Laura: https://www.linkedin.com/in/lerdem/Thanks for tuning in to the Attributed Dreamdata Podc...2023-03-0241 min
Attributed - A podcast by DreamdataGifting in B2B Marketing - better do it right!Gifting in B2B Marketing - if you do it better do it right!If you were to send a gift to your prospect:What would it mean for the closing rate?Gifting is such an unused touch in B2B Marketing. It might seem impersonal to send a cup or a T-shirt… At the same time, it might seem too much to send your prospect a golf club.What works in B2B Marketing if you want to do gifting right? In...2023-02-1633 min
Driving Demand26 - The no bullsh*t guide to Social Selling (with Laura Erdem, Senior Account Executive at Dreamdata)Laura Erdem is a Senior Account Executive at Dreamdata. During this episode she gives us an in-depth look into how Dreamdata (and herself) became extremely successful with Social Selling.On this episode we talk about:- Their playbook for social selling on LinkedIn- Main success metrics?- How to get everyone to buy into it?- 3 most important things to become successful on LinkedIn?- 3 most common errors in employee advocacy?This episode is brought to you by our great partners...2023-02-1638 min
Exploring GrowthRevenue Attribution with Laura Erdem from Dreamdata.ioIn this week's episode, Host, Lee Murray, has the privilege of speaking with Laura Erdem, Senior Account Executive of Dreamdata.io. Dreamdata is a company in Copenhagen that specializes in revenue attribution, mapping out all of a company's go-to-market data to understand the impact of marketing on sales. The company helps teams understand what drives revenue so they can scale their company.
Join Lee and Laura as they cover a wide range of topics—including revenue attribution, the best practices for a CMO at a mid-sized B2B company, and the importance of having a sales and mark...2023-02-0942 min
Attributed - A podcast by DreamdataHow to structure content during Face to Face EventsF2F events are back!And they are expensive!To get the best ROI of F2F events, the whole team or even a company needs to be involved.In this episode of Attributed Podcast by Dreamdata we are hosting Nick Capozzi, The Master of Storytelling at Demostack. Nick has a long-standing career planning events to perfection. He shares his expertise on:- How to prepare for Conferences?- What kind of content to create during conferences?- When to post the content created?- How to repurpose...2023-02-0928 min
VezaTalksVezaTalks 003: Laura ErdemLaura Erdem is a Senior Account Executive at DreamData focused on closing the largest Enterprise deals for the company.Laura is a Social Selling Expert who grew her LinkedIn audience from 2k to 10k within a year, and to 17k by the second year, by building genuine connections that lead to sales.Laura is a high performer and the first sales person to close non-founder deals at Dreamdata.Dreamdata is a B2B SaaS that helps link business activities to revenue attribution throughout the marketing pipeline and customer journey.2023-01-2626 min
Attributed - A podcast by DreamdataLinkedIn Social SellingLaura Erdem an AE at Dreamdata is a guest on Mallonie Francis Podcast called Innovative Minds. Dreamdata Team decided to start an experiment with LinkedIn Marketing and Laura struck LinkedIn gold with a post about the customer journey. The whole journey started from there and since then Laura’s adventure with Social Selling started. Her LinkedIn content is punchy, informative and always full of energy. She started building her pipeline based on LinkedIn Conversation and was extremely successful. In this episode, Laura tells her story, of how to be succ...2023-01-2654 min
Attributed - A podcast by DreamdataHow to connect B2B Content to Pipeline?Content is KING!! But how can you find out if it’s driving your demand, pipeline and eventually revenue?Which content should you produce more of?What should you stop wasting your time with?This time you will meet the most clever Data Scientist - Mikkel Settnes, Director of Data Science at Dreamdata, he knows all the tricks in the books on how to use data for the benefit of your content. Enjoy the episode and don’t forget to rate us and give us a comment. ...2023-01-1922 min
Attributed - A podcast by DreamdataMeasuring Content’s Impact on PipelineIn today’s episode, Laura Erdem an AE at Dreamdata is a guest on the B2B Power Hour Podcast where she sits down with Morgan Smith and discusses how to use Content and Social Selling to drive the pipeline. You will learn everything about how we at Dreamdata use LinkedIn and Content to generate demand and close more deals. Enjoy it. For more episodes subscribe to B2B Power Hour Podcast here: https://b2bpowerhour.com/Connect with Laura: https://www.linkedin.com/in/lerdem/Connect with Morgan Smith: ht...2022-12-1941 min
Attributed - A podcast by DreamdataHow does it feel to start Social Selling?At Dreamdata we tested our way through to Social Selling.During this session, we will share the do’s and don'ts with you so you do not need to repeat the failures.And go straight for the win.Laura Erdem and Ines Ben Farhat joined Dreamdata at different parts of the Social Selling journey at Dreamdata. They will go through all the steps on: - How we started- How we failed- What worked- How did it feel to be onboarded to Social Selling as a new employee2022-12-1236 min
Attributed - A podcast by DreamdataTracking marketing impact in a cookie-less world.How to track marketing impact in a cookie-less world?This is THE question we get asked the most. In this episode, we are joined by Lars Grønnegaard CEO at Dreamdata and Bjørn Wessel-Tolvig Senior Copywriter and Content Marketing Manager at Cookie Information. Once and likely not for all we will discuss: - Are 3rd party cookies dead?- Are they? Will they be dead?- What to do to prepare for it?- What's the difference between 3rd, 1st and cookie-less tracking?- How can marketers sh...2022-11-2830 min
PRODUCTEA with Leah, Growth & Senior Leadership3: Laura Erdem, Account Executive, Dreamdata.ioI talk with the wonderful Laura about revenue attribution in B2B and when it's worth considering it. When is an account too early when too late?And how do we deal with the painful faces of reps when we suggest measuring outcomes in happy customers instead of MQLs?Can we get rid of marketing or sales?Is sales still the testosterone-filled environment it used to be like a decade ago?Send us a textLeah on Linkedin / Twitter / Youtube2022-11-0956 min
Attributed - A podcast by DreamdataHow to prepare for a Marketing Leader role?The first 90 days as a Marketing Leader are crucial for your success in the role. We are chatting with Juliana Geller Head of Marketing at Uizard. Brazilian B2B Marketing Geek with a flare for demand gen, data-driven marketing strategy and marketing operations in startups.We cover:- What to focus on before you start in your new leadership role as a marketer? - First 30 & 60 days in the role- Juliana's plans for the future of her roleConnect with our hosts and guests:Laura Erdem: https://www.linkedin...2022-11-0733 min
Attributed - A podcast by DreamdataExploring B2B Go-to-market benchmarks 2022In Q2 2022, Dreamdata released our first B2B go-to-market benchmarks report, in this episode Laura, Steffen, Jeremy and Lars are going through the report’s main findings, and what these reveal about the B2B customer journey.They cover: - How long does the average B2B customer journey take?- How many touches are there before closing a deal?- How many stakeholders are involved in customer journeys?- How does the first touch channel influence the customer journey?Connect with our hosts and guests:Laura Erdem: https://ww...2022-10-3131 min
Attributed - A podcast by DreamdataWelcome to Attributed - A Podcast By DreamdataAn intro to Attributed - A new Podcast By Dreamdata, with main hosts, Laura Erdem and Steffen Hedebrandt.
Connect with our hosts:
Laura Erdem: https://www.linkedin.com/in/lerdem/
Steffen Hedebrandt: https://www.linkedin.com/in/steffenhedebrandt/
Visit Dreamdata's website: https://dreamdata.io/2022-10-2800 min
At Turde FMHvad indeholder en 'go to market' strategi? Med Laura Erdem og Steffen HedebrandtFremtidens virksomheder vinder markedet, eller en del af det, over deres konkurrenter. Men hvad kræver det vor at vinde market? Det kræver mere end: - En salgsstrategi - En marketingstrategi - En produktstrategi Kampen om at vinde markedet kræver en samlet indsats fra hele virksomheden: Det kræver en 'go to market'-strategi. Men, hvad indeholder en 'go to market'-strategi? I selskab med Laura Erdem og Steffen Hedebrandt fra Dreamdata forsøger vi at blive klogerer på, hvad 'go to market' betyder og hvad en 'go to market'-strategi indeholder. ...2022-10-1859 min
Revenue Alignment Podcast (R.A.P.)Changing Marketing’s Perceived Value Within a Sales-Led Organization (Laura Erdem)💥 New Podcast Alert 💥
Our next guest Laura is someone that it was a real pleasure interviewing because of how much energy and insight she brought to the show
In this episode of Revenue Alignment Podcast Laura and I talk about:
1️⃣ Why Marketing Isn’t Valued by Sales in Most companies (and how to change it)
2️⃣ Achieving better alignment between marketing and sales through departmental collaboration
3️⃣ Where to start if no alignment between both functions currently exists
4️⃣ How to use social selling to get internal buy-in and communicate Marketing’s value
2022-09-2236 min
Marketing-Led GrowthHow Jiggy Is LAURA ERDEM with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with Marketer and Seller at Dreamdata.io, Marketing software for attributionLaura Erdem, Marketer and Seller at Dreamdata.io, a Marketing software company for attribution, which can help expose Sales Development and shine a light on Marketing. You might assume from all her amazing social media marketing that she is in Marketing, but she’s actually in Sales as an Account Executive. She generates all her leads from LinkedIn social media marketing. She’s a great example of proper, modern, non-spam marketing.
Laura dons B2B buyers’ flip flops to share buying preferences for Marketing + Sales:
✅aware of vendors via peers/referrals/WOM/influencers via content/social/co...2022-07-281h 16
The Brand Shift: Personal Branding Podcast8. The Power of Employee Brands, Social Selling & Gender Diversity w/ Laura ErdemOn Episode 8 of The Brand Shift Podcast, I talk with Laura Erdem, Account Executive @ Dreamdata.io. Laura is sales woman with a flavour for marketing who grew her LinkedIn followers base by 500% last year through social selling. She has been nominated for Women in Tech advocate of the year at Nordic Women in Tech Awards 2022 and is a champion of gender diversity in Tech. On this episode, we talk about the power of employee brands, social selling, and what it's like being a woman in Tech! Get in touch with Laura by following the links below!
Enjoy the show...2022-07-2631 min
Innovators Can LaughHow to become a better Salesperson through Social Selling with Laura ErdemSend us a textLet’s talk about social selling, specifically on LinkedIn with Laura Erdem from dreamdata.io. Laura is an Account Executive / B2B marketing influencer who grew her LinkedIn followers by 400% last year through social selling. And it all started with her sharing a customer story on a LinkedIn post. Well, someone by the name of Chris Walker commented on that post and it went viral. In that one particular week, their web traffic jumped 200%.Realizing this, Laura has made a steady effort in posting valuable content which has gr...2022-07-1321 min
Ready Set Goal18. Laura Erdem about Social Selling and how to succeed on LinkedInVery welcome to the Voice Of Success with myself Sophie Hedestad. In this episode I have an interesting guest with me, her name is Laura Erdem. She is working for the danish SaaS company Dreamdata. Dreamdata and Laura is particularly good in Social Selling on LinkedIn. This is a platform many B2B companies want to understand to drive demand. We will dig deep on how to create success for your company as well as you as an individual. Why should you work with Social Selling? Whats the benefits? What type of content drives engagement and what is the...2022-06-2029 min
RAMPING DEMAND045 - Sales & Marketing Alignment w. Laura Erdem, AE @ DreamdataI denne episode får Frederik besøg af social selling extraordinaire Laura Erdem fra DreamData til en snak om salgs og marketing alignment.
Vi får et indblik i, hvordan de tænker om alignment hos Dreamdata, hvorfor kommunikation er hjørnestenen i god alignment og hvordan de bruger deres eget tool til at sikre det bedst mulige samarbejde.
Derudover følger der en sjov historie om, hvor vigtigt det er at tage højde for sit brand og kendskab i markedet, når man laver sin go-to-market.
Episoden er på engelsk.
---
2022-06-0744 min
The Product-Led Marketing ShowLaura Erdem From Dreamdata Reacts to the Popular Misconception That Product-Led Means No Sales Personnel | Episode 4 | The Product-Led Marketing ShowThe Product-Led Marketing Show | Episode 4 | Season 1
The Product-Led Marketing Show is a product-led growth podcast series presented by ProductLed.Marketing community. In this podcast series, Akhil G from Inflection.io hosts the top marketers from product-led companies from all around the world. #TheProductLedMarketingShow #PLG #ProductLedMarketing #Marketing #B2BMarketing
About this episode
Welcome to the 4th episode of The Product-Led Marketing Show hosted by Akhil G from Inflection.io. In this episode, we have Laura Erdem, Account Executive at Dreamdata with us. She shares her experience working at a leading PLG company from a s...2022-05-0918 min
The Marketer’s Guide6. The Social Selling Maestro's Guide To Social Selling on LinkedIn — with Laura ErdemLaura Erdem is an Account Executive with DreamData.io a b2b revenue attribution platform. In this episode, we talk about journey in enterprise and start up sales, how she grew on LinkedIn and marketing and sales alignment.
I believe marketers must learn sales and work collaboratively — so this is a good episode.
Subscribe for new episodes at samuelcheong.com/podcast
Follow Laura Erdem on LinkedIn
Follow Samuel Cheong on LinkedIn
What would you like me to cover in this podcast? Let me know by sending me a message on L...2022-05-0531 min
B2B Power Hour33. Measuring Content’s Impact on Pipeline w/ Laura ErdemMorgan sits down with Laura Erdem, an Account Executive at Dreamdata.io to discuss how to use content & social selling to drive pipeline. They dive into Dreamdata’s approach to LinkedIn and how AEs can use content to build pipeline and generate demand. They also touch on Dreamdata’s unique approach to RevOps.2022-01-1941 min
At Turde FMDreamdata vækster gennem personlig branding. Med Laura Erdem Hvad er den kommercielle værdi af medarbejdernes personlige brand? Det kan du blive klogere på i denne episode. I Dreamdata hjælper de deres kunder med at blive klogere på kunderejsen, ved at samle data på tværs af kanaler, medier og initiativer. Da de besluttede sig for at give personlig branding en chance, så fik de både resultatet og uventede gevinster. Dem deler Laura Erdem med dig i denne episode💡 Her kan du finde de yderligere episoder i serien Spotlight på Branding. Husk at du kan abonnere på At Turde FM i din podc...2021-12-0750 min
MOV LeadHERsMOV LeadHERs - Ep 13 Feat. Laura Erdem of DreamdataOur thirteenth episode of MOV LeadHERs features Laura Erdem, Account Executive at Dreamdata.
Listen as Laura speaks about her journey, insights, and experiences working in the industry, but most importantly, she discusses the art of selling, and much more with our host Scindia Balasingh!2021-07-2336 min
Revenue Rebels: On the Record Sales PodcastSales in a product led growth company - with Laura ErdemIn this episode, Laura Erdem, Account Executive at Dreamdata, shares what it means to do sales in a product-led growth company.- What is product-led growth? - How do you build a sales team in a PLG strategy? - How do you align sales, marketing, and product for success?- What can be done to have more gender divere salesforces?Find out more about B2B attribution here: https://dreamdata.io/b2b-attribution2021-07-1431 min