Shows
Got Marketing?Podcasting is hard (but worth it) with Laura McRaeWhy most podcasts fail (and how to make yours last)
This week on Got Marketing?, Mia gets real about podcasting — one of the hardest, most time-consuming, and draining parts of running a small business… but also one of the most rewarding.
To unpack both the challenges and the potential of podcasting, Mia is joined by podcast partner Laura McRae, who helps established business owners grow their audience, build authority, and finally get their podcast working for their business.
Together, they dive into why so many podcasts fizzle out after 10 episodes, how to carve out...
2025-09-2426 min
Podcasting for Business Owners48. My honest thoughts on podcasting right nowHave you ever felt like your podcast no longer fits the business you’ve built?In this episode, I’m opening up about something that’s been on my mind for a while… I’m hitting pause on the podcast. Not forever, but for now. I’ve realised I need time to reflect, recharge and rethink how this podcast can truly support you, because lately, it hasn’t felt aligned with where my business is heading.You’ll hear what led to this decision, why I believe taking a break can be the best move, and how I'm help...
2025-08-0506 minPodcasting for Business Owners47. How to name your podcast episodesHave you ever wondered why some podcast episodes get clicked on while others get scrolled past?In this episode, I’m breaking down how to create episode titles that make your audience stop the scroll and press play.You’ll learn why short, clear titles always win over long and confusing ones, how to use numbers and power words to grab attention, and why questions so good. I also share why adding your guest’s name at the end (not the start!) can make all the difference.By the end of this episode, you’ll...
2025-07-2210 minPodcasting for Business Owners46. Simple Ways to Return After a Podcast BreakHave you ever felt guilty about taking a break from your podcast?Taking a break doesn’t mean you’ve failed. In this episode, I’m talking about how to return to your podcast after a break, whether it’s been two weeks or two years. I share some real stories from podcasters who’ve hit pause and come back on their own terms, plus the mindset shifts and practical tweaks that make it easier to stay consistent.You’ll hear why the break itself isn’t the problem, it’s the pressure we pile on afterwards th...
2025-06-1007 minPodcasting for Business Owners45. Stop obsessing over podcast downloads. Do this insteadDo you really know what your podcast stats mean, or are they just numbers on a screen?If you’ve ever felt confused looking at your podcast analytics, this episode is for you. I’m breaking down which stats actually matter and how to use them to make smarter decisions for your show. From why downloads don’t give the full picture, to understanding the goldmine that is your consumption rate, this episode helps you read your numbers with confidence.You’ll learn the difference between listeners, plays, downloads, and followers, and why Apple and Spotify...
2025-06-0311 minPodcasting for Business Owners44. What to put in your first 3 podcast episodesWondering what your very first podcast episodes should include if you want people to listen and stick around?In this episode, I walk you through exactly what I recommend including in your first three podcast episodes and why it matters so much. I break down what each episode should focus on, how to structure them, and how this sets the tone for your show and your business.I also share my go-to tips for launching with impact, from why solo episodes are key at the start, to how staggering your release times can make a...
2025-05-2708 minPodcasting for Business Owners43. What to Ask Before Hiring a Podcast ManagerThinking about hiring a podcast manager but not sure what to ask?In this episode, I’m walking you through the key questions you need to ask before hiring a podcast manager. This can save you a whole lot of drama later. I'm sharing a real-life client story that shows exactly what can go wrong when the setup isn’t right, and what to do instead.You’ll learn what to ask around tech, ownership, editing styles, handover processes and more. Whether you’re ready to outsource or just weighing up the idea, these questions will hel...
2025-05-2014 minPodcasting for Business Owners42. Busting the Biggest Myths About Starting a PodcastHave you been thinking about launching a podcast but keep second-guessing if you're ready?In this episode, I'm sharing the biggest myths that hold new podcasters back. From thinking you need to be a confident public speaker to believing you must have thousands of followers first. I’ll also walk you through the simple, realistic essentials you actually need to get your podcast off the ground, without the stress.If you’ve been waiting for the “perfect time” to start your podcast, this is your nudge. You'll leave this episode knowing it’s easier tha...
2025-05-1310 minPodcasting for Business Owners41. How to Make Your Podcast Stand Out with Tahryn BoltDo you ever feel like your content sounds just like everyone else’s? In this episode, you’ll learn how to make your podcast and content instantly recognisable, by simply being yourself.If you’ve been overthinking your podcast or stuck in comparison-mode, this episode is the reminder you need. I’m joined by Tahryn Bolt, marketing and messaging strategist and host of the How I Do Content podcast, and someone who’s built a brand around Harry Potter, dogs, and magical messaging.We chat about what makes content stand out in a sea of sam...
2025-05-0629 minPodcasting for Business Owners40. 5 tips for naming your podcast so people find itAre you stuck trying to name your podcast or unsure if you’ve picked the right title? In this episode, I’ll walk you through what really matters when naming your podcast, so you can stop overthinking and get on with creating great content. I'll share common mistakes I see people make and show you how to choose a name that’s not only memorable but also helps your ideal listeners find you.You’ll learn the importance of having a podcast name that’s clear, searchable, and easy to spell. I’ll explain why keywords matter and how to a...
2025-04-2910 minPodcasting for Business Owners39. How Long Should a Podcast Episode Be?Ever wondered if your episodes are too short… or way too long?In this episode, I’m answering one of the most common questions I get asked: how long should a podcast episode be? The truth is, there’s no magic number, but I’ll help you work out what’s right for you and your listeners. I share practical tips on choosing the best length for your show, based on your audience's habits, your content, and what the stats are telling you.You’ll learn how to use your podcast’s consumption rate to make smart dec...
2025-04-2206 min
How I Do Content196. Podcasting in 2025. What's working and how to use your podcast to grow your business with Laura McRaeSo many business owners tell me they want to start a podcast…But then the doubts creep in:What would I even talk about?Will anyone listen?Isn’t podcasting a lot of work?Or they do start a podcast, make it to episode 5 and then it fizzles out because they’re burnt out, overwhelmed, and not seeing results fast enough.And perhaps this sounds familiar?That’s exactly why I invited today's guest Laura McRae onto the How I Do Content Podcast. Laura’s t...
2025-04-2141 minPodcasting for Business Owners38. The Truth About Podcast Editing and AuthenticityWondering if editing your podcast makes you sound less “authentic”?There’s this idea floating around that to be “real” in podcasting, you have to leave in all the ums, awkward pauses, barking dogs, and tangents. But I’m here to tell you, that’s not true. Editing your podcast doesn’t make you fake. It makes your content easier to follow, more engaging for your listeners, and more supportive for your guests.In this episode, I’m sharing why editing is actually one of the best ways to respect your audience’s time, support your g...
2025-04-1507 minPodcasting for Business Owners37. Repurpose Your Masterclasses into Podcast EpisodesGot a pile of old trainings, webinars, or live videos gathering dust on your hard drive? What if I told you they could become your podcast’s first season?If you’ve been putting off launching your podcast because you think you have to start from scratch, this episode is for you. I’m sharing how you can turn your existing content, like masterclasses, workshops, and live videos, into a polished, professional podcast without recording everything from scratch.You’ll hear real examples from my clients who’ve used this approach successfully, plus I’ll walk...
2025-04-0806 minPodcasting for Business Owners36. Stop Trying to Be Diary of a CEOAre you feeling pressured to make your podcast look like a glossy YouTube show?If you've been wondering whether you need to film your podcast, or if you're falling behind because you're not on YouTube, this episode is for you.I’m sharing exactly why podcasting and YouTube are not the same thing, and how the confusion is doing more harm than good for business owners who just want to create valuable, strategic content.I break down the differences between audio-first podcasting and video-first content, and helping you get clear on what’s actu...
2025-04-0107 minPodcasting for Business Owners35. Podcast Content That Sells While You Sleep with Laura CanhamEver wondered how your podcast could become the most effective sales tool in your business?In this episode, I’m chatting with sales strategist and podcast host Laura Canham about how she uses her podcast to consistently sell her services, without sounding pushy, sleazy or salesy. She shares practical advice on planning episodes around your offers, building trust with your audience, and how to subtly (and confidently!) talk about what you do.If you’re a service-based business owner who wants your podcast to work harder for you, this one’s a must-listen.We als...
2025-03-2638 minPodcasting for Business Owners35. Podcast content that sells while you sleep with Laura CanhamEver wondered how your podcast could become the most effective sales tool in your business?In this episode, I’m chatting with sales strategist and podcast host Laura Canham about how she uses her podcast to consistently sell her services, without sounding pushy, sleazy or salesy. She shares practical advice on planning episodes around your offers, building trust with your audience, and how to subtly (and confidently!) talk about what you do.If you’re a service-based business owner who wants your podcast to work harder for you, this one’s a must-listen.We als...
2025-03-2538 minPodcasting for Business Owners34. How getting specific can make your podcast more successfulStruggling to grow your podcast, even though you're putting in the work? You might be making one of the biggest mistakes podcasters make: trying to appeal to too many people. But don’t worry, I’ve got you covered!Download our your Perfect Podcast Listener Worksheet to help you work out who your ideal listener is.If your podcast feels like it’s not reaching the right people (or any people at all), this episode is for you! The biggest mistake podcasters make is trying to speak to everyone, and ending up connecting with no one. T...
2025-03-1807 minPodcasting for Business Owners33. Podcast Interview Tips to Stay Spontaneous and Genuine with Carmen BraidwoodAre you curious about how to turn rigid interview plans into natural, engaging conversations that truly connect with your audience?In this episode, I share my personal journey and expert insights into letting go of over-preparation and embracing a more spontaneous, authentic podcasting style with the amazing Carmen Braidwood. You'll learn practical tips on creating a flexible "mud map" for your interviews, asking the right follow-up questions, and using pauses to your advantage.By listening, you'll gain insider strategies on managing diverse guest personalities, handling unexpected moments, and even balancing the differences between TV and...
2025-03-1137 minPodcasting for Business Owners32. Launching a podcast when you’re a perfectionistEver felt stuck in the endless loop of "It has to be perfect before I launch"?You’re not alone. Perfectionism is one of the biggest things stopping people from starting their podcast, and I’ve been there too. In this episode, I share how perfectionism shows up in podcasting, from worrying about how you sound to feeling like you need to know everything before you hit record. You don’t.I’ll walk you through practical tips on how to move past the fear of not being good enough and how to embrace the messy fi...
2025-03-0405 min
D32 Business NetworkSteps to Launch a Podcast ... and what to do with it - Laura McRaeWelcome to another insightful episode of the D32 Business Network! Today, Lorraine Garvie sits down with Laura McRae to discuss the essential steps to launching a podcast and what to do afterward to ensure success.
💡 Whether you’re a business owner, entrepreneur, or content creator, this conversation will give you actionable insights on: ✅ Getting started with podcasting ✅ Managing time effectively for podcast production ✅ Engaging your audience and growing your reach ✅ Using podcasting as a powerful marketing tool
🚀 Don't let your business be the world's best-kept secret—start your podcast today!
🔗 Connect with Laura McRae: 🌐 Website: htt...
2025-02-2621 minPodcasting for Business Owners31. How to build a book from your podcast content with Em GeeEver thought about turning your podcast into a book or using a book to inspire your next podcast? If you’re curious about how to repurpose your content in creative and impactful ways, this episode is for you!In this episode, I’m chatting with the inspiring Em Gee, a marketing and AI consultant who has mastered the art of turning podcasts into books and vice versa. Em shares how her personal development podcast became a bestselling book, the lessons she learned along the way, and why podcast content can be a powerful foundation for your...
2025-02-2525 minPodcasting for Business Owners30. Power of Email for Podcasters Who Want ResultsI talk about how email marketing can be a total game-changer for podcasters (yep, even if you think email is old news). You’ll learn how emails can help you make more money, boost your downloads, and create genuine connections with your audience without feeling salesy. I’ll share how one of my clients sold out an event thanks to her email list and how I’ve built stronger relationships just by hitting ‘send.’I’ll walk you through simple steps to build your email list, what to send (hint: it’s not just “listen to my podcast!”), and...
2025-02-1807 minPodcasting for Business Owners29. How to get more podcast listeners with Instagram Stories with Sheila AndersonAre you making the most of your Instagram Stories to promote your podcast and sell your services?I chat with Sheila Anderson, a brilliant business and marketing coach who’s helped me master selling through Instagram Stories. Sheila shares simple, no-fluff strategies for turning your stories into a powerful tool for building genuine connections and making sales, without feeling pushy.You'll learn how to confidently promote your podcast and services, create engaging content that keeps your audience interested, and use Instagram’s features like polls and DMs to build real relationships. If you’ve ever felt a...
2025-02-1140 minPodcasting for Business Owners28. Why your podcast needs a trailerEver wonder what makes a podcast trailer stand out? In this episode, I break down how to create a trailer that hooks your audience, builds excitement, and positions you as a podcasting pro. Whether you're just starting out or revamping your show, you'll get tips to create a trailer that leaves listeners eager for more.I’ll walk you through a simple framework to make your trailer engaging, informative, and polished. You’ll learn why trailers matter, what to include, and how to avoid common mistakes like skipping a call to action or mislabelling your trai...
2025-02-0409 minPodcasting for Business Owners27. Tools and strategies for podcast organisation with Lauren WrightonAre you struggling to keep your podcast organised and consistent while still finding time for creativity?In this episode, I’m joined by Lauren Wrighton, a podcast strategist and producer who shares her tried-and-true methods for managing all the moving parts of a podcast. Lauren’s advice is perfect for anyone looking to stay on top of their podcast while keeping the process manageable and enjoyable.You’ll learn how to:Use tools like Trello and Dropbox or Google Drive to streamline your workflow and keep everything in one place.Create a podcas...
2025-01-2824 minPodcasting for Business Owners26. Why podcast transcriptions are worth your timeHave you ever wondered if adding transcriptions to your podcast is worth the effort?In this episode, I’m breaking down everything you need to know about podcast transcriptions. We’ll chat about how transcripts can boost accessibility, improve your SEO, and even give your guests and audience a better experience.You’ll learn why transcripts aren’t just a “nice to have” but a tool for growing your podcast and creating an inclusive space for your listeners. Plus, I’ll share real-life examples of how transcripts have made a difference for my clients and practical tips...
2025-01-2107 minPodcasting for Business Owners25. How Your Podcast Can Better Serve Your Business Vision with Annmarie LordHave you ever wondered if it’s time to refresh your podcast or even start a brand-new one?In this episode, I’m joined by my first-ever client, Annmarie Lord, psychic medium, intuitive coach, and international author. Annmarie shares how she transitioned her podcast from The Spiritual Life to Motivational Medium, aligning it with her evolving brand and audience. You’ll hear about the challenges of staying consistent, the power of authenticity, and why sometimes starting fresh is the best way forward.Whether you’re just starting your podcast or thinking about making a bold change...
2025-01-1433 minPodcasting for Business Owners24. Why 2025 is the Perfect Year to Start Your PodcastHave you been thinking about starting a podcast but don’t know where to begin?In this episode, I talk about the incredible opportunities podcasting offers in 2025 and why this could be your year to start one. From the global growth of podcasting to how it helps you build trust, connect with your audience, and even future-proof your content, we’re covering it all. I’ll share stories from clients who’ve built thriving communities, expanded their reach, and turned their podcasts into tools for lasting impact.You’ll learn practical tips for defining your ideal list...
2025-01-0708 minPodcasting for Business Owners23. Why Toastmasters is perfect for aspiring podcasters with Gaye O’loghlenHave you ever felt like fear of public speaking might hold you back from launching a podcast?In this episode, I chat with Gaye O’loghlen, my mentor at Toastmasters, about how she overcame her own nerves and built confidence as a speaker. Gaye shares how the supportive community at Toastmasters can help anyone—yes, even the most nervous speakers—gain the skills needed to present with confidence and ease. You’ll also hear her practical tips on using vocal variety, smiling while speaking, and adding a touch of humour to make your podcast voice truly engaging.
2024-12-3123 minPodcasting for Business Owners22. Celebrate Your Podcast Wins and Plan for 2025Have you taken a moment to reflect on your wins this year? In this special holiday episode of Podcasting for Business Owners, I’m taking a look back at my own podcasting journey in 2024. From the nerve-wracking excitement of launching this show to the meaningful connections I’ve built with inspiring guests, I’m sharing the lessons, highlights, and small victories that made this year unforgettable.You’ll hear actionable tips on staying consistent, showing up authentically, and why even small wins—like getting a heartfelt message from a listener—deserve to be celebrated. I’ll also share i...
2024-12-2406 minPodcasting for Business Owners21. Building a Supportive Podcast Community with Sarah ThomsonAre you making the most of your podcast to build confidence, connections, and community?In this episode, I chat with Sarah Thomson, the mastermind behind The Social Circus podcast and Online Social Butterfly. Sarah shares how she uses her podcast to give her clients a platform to shine, helping them overcome fears, tell their stories, and grow their confidence. If you’ve ever felt nervous about putting yourself or your guests in the spotlight, Sarah’s insights are a game-changer.You’ll hear how she balances delivering value to her listeners while promoting her guests and th...
2024-12-1724 minPodcasting for Business Owners20. Holiday podcasting tips to avoid burnoutAre the holidays stressing you out, making you wonder how to keep your podcast consistent without burning out?In this episode, I’m giving you permission to take a break from your podcast—and sharing how to do it without losing momentum or your audience’s trust. You'll learn why rest is not only okay but essential for a sustainable, long-term podcast. I'll share tips on how to plan for breaks, keep your listeners informed, and even repurpose old episodes so your podcast keeps working for you, even when you're off the mic.I'll also share...
2024-12-1008 minPodcasting for Business Owners19. How to Use AI in Podcasting Without Losing Your Voice with Kara StokesCurious about how to use AI in your podcast without losing your voice?In this episode, I chat with Kara Stokes, an experienced copywriter and AI content expert, who shares how podcasters can use AI tools like ChatGPT to make content creation smoother and more efficient. You’ll hear practical advice on balancing AI's power with your unique touch, ensuring your show stands out and connects with your audience.From brainstorming episode ideas and crafting show notes to maintaining your authentic voice, Kara offers insights on how to leverage AI without becoming robotic. We even to...
2024-12-0327 minPodcasting for Business Owners18. Easy Growth Hacks for Your PodcastDo you wish you could grow your podcast without spending countless hours on extra work?In this episode, I’m sharing practical, time-saving strategies to grow your podcast without adding more stress to your already busy schedule. From the benefits of guest swaps and cross-promotions to maximising content with repurposing, you’ll discover how to reach more listeners efficiently.I'll walk you through how to choose the right collaborations, avoid wasted time, and make every connection count. Plus, learn how to boost engagement with simple calls to action and interactive listener involvement. You’ll leave this e...
2024-11-2611 minPodcasting for Business Owners17. Secrets to Podcast Launch Success with Tash MillerWant to launch your podcast with a bang?In this episode, I chat with Tash Miller, a marketing and sales expert who knows how to build buzz before a launch. From planning your marketing strategy weeks in advance to simple tricks for creating engaging content, Tash shares actionable steps to ensure your podcast debut isn't just another drop in the ocean.You'll learn why building hype is crucial, how to leverage social media and email marketing effectively, and which common mistakes to avoid. Plus, Tash shares her tried-and-tested tips for keeping your sanity while promoting...
2024-11-1934 minPodcasting for Business Owners16. Rebrand Your Podcast or Start a New One?Wondering whether your podcast needs a rebrand or if it’s time to start a whole new podcast? In this episode, I share how to recognise when a change might be needed, whether it’s due to an evolving audience, content burnout, or a change in your business goals.You'll hear real-life examples of clients who faced these decisions and how they approached them successfully. Plus, I’ll guide you through practical steps to make your transition smooth, from gathering listener feedback to aligning your content with your business objectives. Whether you’re rebrandi...
2024-11-1212 minPodcasting for Business Owners15. How Your Podcast Can Strengthen Your Brand with Cass EmmersynReady to make your podcast a powerful part of your brand strategy?Join me as I chat with brand and marketing expert Cassandra Emerson, who tells us the secrets to crafting a powerful brand that resonates deeply with your audience. From discovering your brand’s voice to aligning it with each episode’s energy, Cass shares strategies that can transform how listeners connect with your podcast.By the end of this episode, you’ll have fresh insights on how to bring your story, personality, and values to the forefront—allowing your audience to recognise and remember...
2024-11-0535 minPodcasting for Business Owners14. Why Business Owners Are Turning to Podcasting for GrowthAre you ready to find out how podcasting can grow your business and connect you with your ideal clients?In this special episode, recorded live at the Learn Grow Rise event in Perth, I spoke to 11 incredible business owners about how podcasting has impacted their lives and businesses. Whether they're seasoned podcasters or just starting out, you'll hear firsthand experiences, valuable insights, and plenty of practical advice.We discuss how podcasting can help you grow your network, build authority, and connect with your ideal audience. You'll learn about overcoming challenges, staying consistent, and how real...
2024-10-2925 minPodcasting for Business Owners13. Make Your Podcast Work Smarter, Not Harder with Kryshla SalarisWant to know how to make your podcast work smarter, not harder?In this episode, I'm joined by the fantastic Content Marketing Coach Kryshla Salaris from Shall We Social, to talk about content repurposing for podcasters, exploring how to turn a single episode into content you can spread across multiple platforms. You'll learn practical strategies for maximising your podcast's reach without adding extra hours to your workweek. From transcribing episodes to creating video snippets and social media posts, we cover it all.Listen to find out how to streamline your content creation process and keep...
2024-10-2244 minPodcasting for Business Owners12. Picking the Perfect Podcast FormatAre you struggling to choose the perfect podcast format for your show?In this episode I break down the different podcast formats to help you decide which one best suits your style and goals. Whether you're considering interviews, co-hosting, or going solo, I cover the pros and cons of each approach, offering practical tips to make your podcast stand out.You'll learn how to keep your content fresh, engage your audience, and even leverage guest interviews to grow your network. If you've ever wondered how to maintain a dynamic podcast that reflects your...
2024-10-1512 minPodcasting for Business Owners11. Podcast Equipment That Won’t Break the BankAre you struggling to figure out what podcast equipment you actually need? Do you feel overwhelmed by all the options out there? In this episode, I break down the essentials you need to get started without blowing your budget. From choosing the right microphone to finding the best recording software, I’ll guide you through the process with practical tips and personal recommendations.By the end of this episode, you’ll know exactly what podcast equipment and software to invest in to achieve professional sound quality, whether you’re recording at home or in a less-t...
2024-10-0813 minPodcasting for Business Owners10. Making PR Authentic with Podcasting with Karen WindsorAre you ready to take your business visibility to the next level? In this episode, I talk to PR expert Karen Windsor, who shares her top strategies for small business owners looking to amplify their impact through podcasting. We talk about how podcast guesting can transform your PR approach, helping you reach new audiences and boost your credibility without the overwhelm.You'll learn how to align your PR efforts with your values, making sure every story you share feels authentic and true to who you are. Plus, Karen dishes out actionable tips on repurposing podcast...
2024-10-0127 minPodcasting for Business Owners9. 3 Things You Need to Know Before Launching Your PodcastAre you struggling to decide how often to release your podcast episodes or how long they should be?In this episode, I answer the most common questions I get from podcasters, helping you find the perfect schedule for your show. Whether you're aiming for a weekly, bi-weekly, or even seasonal podcast, I’ll guide you through the pros and cons of each approach, ensuring you make a choice that fits your lifestyle and keeps your audience engaged.I’ll also break down the ideal episode length for your target audience, helping you balance content quality with...
2024-09-2415 minPodcasting for Business Owners8. Podcast Growth Starts with a Strong MissionEver wonder why some podcasts feel so purposeful and engaging? In this episode, I break down the power of a mission statement and how it can transform your podcast from just another show to something truly impactful. You'll learn how to craft a mission statement that not only guides your content but also connects with your audience on a deeper level, building loyalty and trust.I’ll walk you through practical tips on defining your podcast’s purpose, making sure it resonates with your listeners, and ensuring it aligns with your goals. By the end of t...
2024-09-1706 minPodcasting for Business Owners7. How to Create Engaging Instagram Content for Your Podcast with Jenna WarrinerAre you struggling to make your podcast stand out on Instagram?I sit down with marketing expert Jenna Warriner to uncover the secrets of making Instagram work like magic for your podcast. Jenna shares how to create content that not only entertains but truly resonates with your audience, turning casual scrollers into loyal listeners. We dive into practical strategies that will help you seamlessly weave your podcast into your Instagram content, making your promotion feel more like a natural conversation rather than just another sales pitch.By the end of this episode, you’ll learn ho...
2024-09-1028 minPodcasting for Business Owners6. Boost Your Brand by Being a Podcast GuestHave you ever wondered how being a guest on someone else’s podcast could supercharge your business? In this episode I talk about the incredible benefits of podcast guest appearances and how they can work wonders for your brand. From expanding your reach and building authority to creating valuable content and improving your SEO, you’ll learn how these guest spots can turn into golden opportunities.I share actionable tips on pitching yourself effectively, including how to research, personalise your pitch, and offer valuable topics. Plus, discover how to leverage your guest spots to boost your...
2024-09-0312 minPodcasting for Business Owners5. What Makes a Great PodcasterEver wondered what it takes to become a great podcaster? In this episode, I talk about the essential qualities and practices that set successful podcasters apart. Join me as we explore why patience is key, how to set realistic goals, and the importance of staying consistent and authentic.You'll gain insights into how to keep your audience engaged, learn from your stats, and celebrate your milestones. Plus, I'll share my favourite tips for maintaining your enthusiasm and ensuring your podcast remains high-quality and relevant.By the end of this episode, you'll have practical...
2024-08-2714 minPodcasting for Business Owners4. How to Love Your Voice with Sally ProsserDo you cringe when you hear your own voice played back? You’re not alone!Join me as I chat with the amazing Sally Prosser about the phenomenon of "voice confrontation" and why so many of us struggle with the sound of our own voice. Sally shares practical tips and mindset shifts that will help you learn to love your voice and use it to its full potential.You'll discover the secrets behind why our voice sounds different to us, how to overcome common misconceptions about our accents, and the importance of a good voice wa...
2024-08-2024 minPodcasting for Business Owners3. Crucial First Steps To Take Before You Start Your PodcastAre you ready to launch your podcast but feeling overwhelmed about where to start and who your audience should be?In this episode, I talk about the crucial first step of identifying your perfect audience. You'll learn why knowing your ideal listener is essential for shaping your content, guiding your marketing, and setting your podcast up for success. By the end of our chat, you'll have a clear roadmap on how to define your ideal listener and how this first step can make your podcasting journey smoother and more rewarding.Join me as...
2024-08-1314 minPodcasting for Business Owners2. Why Every Business Owner Needs a PodcastHave you ever wondered how a podcast could transform your business? In this episode of 'Podcasting for Business Owners,' I talk about why every business owner should consider starting a podcast. From building authentic relationships and establishing authority to repurposing content and driving sales, I’ll share insights on how podcasting can elevate your brand and expand your network.You'll learn the powerful impact podcasts can have on personal development and communication skills, making it easier to connect with your audience on a deeper level. Discover the incredible networking opportunities that come with hosting a...
2024-08-1313 minPodcasting for Business Owners1. Why Start a Podcast? My Journey and Lessons LearnedAre you wondering why you should start a podcast or if it's really worth the effort? In this first episode of "Podcasting for Business Owners," I share my journey into podcasting and the personal hurdles I've overcome to get here. You'll learn about the benefits of podcasting for business owners and gain insights into the mindset shifts and strategies needed to start your own podcast journey with confidence and clarity.I'll also discuss how podcasting can help you build strong, authentic relationships, grow your brand, and reach a wider audience. Plus, you'll hear about my experiences and...
2024-08-1307 minPodcasting for Business OwnersWelcome to Podcasting for Business OwnersAre you a business owner longing to share your voice and expertise with the world but unsure where to start? Welcome to Podcasting for Business Owners, hosted by Laura McRae, a seasoned podcast consultant with experience helping leaders launch and grow their own shows. Laura's mission is to help business leaders and consultants find their podcasting voice, share their expertise, and build a loyal audience.In each episode, you'll discover actionable tips, expert advice, and inspiring stories to guide you through every stage of your podcasting journey. Expect to learn about everything from overcoming public speaking anxieties...
2024-08-0201 min
Mad Marketing MumsEp 49. The Power of Podcasting with Laura McRaeHave you ever thought about starting a podcast? Perhaps you've been put off by the tech or worrying about the sound of your own voice. In this episode, we delve into the world of podcasting and discuss why it is such a useful marketing tool to grow your small businesses - by providing a platform to showcase expertise, connect with a broader audience, and establish meaningful relationships with potential clients (without the need to email them!).Joining us for this chat is Laura McRae from Podcast Support Services, a Podcast Manager who helps...
2024-03-0639 min
The Social CircusEP84 - Laura McRae - Managing and Launching a Podcast
Summary:
In this episode of The Social Circus, host Sarah Thomson interviews Laura McRae, a podcast manager, about the process of launching and managing a podcast. Laura explains that many people find podcasting overwhelming and don't know where to start. As a podcast manager, Laura helps her clients with all the technical aspects of podcasting, including setting up hosting platforms, editing episodes, and creating social media content.
With a background as a virtual assistant, Laura decided to niche down her business and focus on podcast management after taking two podcast management courses. She of...
2023-11-2820 min
The Podcast Manager ShowFIRST CLIENT SERIES | How THEY landed their first client in 4 weeksEPISODE 169Episode 4 of the First Client series, or How to Land a Client in Four Weeks. In this episode you get to hear from two different podcast managers who landed their first clients in four weeks, Laura McRae and Andria Singletary. In these two short interviews we discuss how they got started in podcast management and landed their first clients, and focusing on connections in order to find clients. We also discuss how to build confidence in your podcast management skills, and how to use the information in the four episodes of this series to take action...
2023-07-1125 min