Shows
Well, Well, Well013 Wellness & Brand with Barry Kostabi"If we’re just taking them to the other side of a workout, that's easy to leave, that's easy to replace."
Tired of chasing fitness trends? Host Laura Munkholm and experienced brand strategist Barry Kostabi reveal the single most powerful strategy for building a resilient wellness business: shifting from selling a workout to selling an identity. Drawing on his global experience, Barry explains why Identity-First Brands succeed where others fail, how to speak to the 80% of people who aren't moving, and why deep-seated loyalty isn't about the type of class you offer, but the feeling you deliver. If...
2025-10-0937 min
Well, Well, Well012 Wellness & Studio Ownership with Humble Warrior Yoga“Start with your why. Share it often. People want to be a part of something bigger.”
In this episode of the Well, Well, Well podcast, join host Laura Munkholm as she sits down with Talitha and Genevieve, the dynamic co-owners of Humble Warrior Yoga. This unstoppable duo is on a mission to build a multi-location brand by staying unapologetically authentic in a crowded market. They share their wild journey from a side hustle to a thriving business, revealing how they've navigated the challenges of a business partnership, built an incredible team, and stayed true to their core value...
2025-09-2532 min
Well, Well, Well011 Wellness & Business Evolution with Jill Dailey“Do what you love. Trust your instincts. Create your boundaries. It’s all hard work, so you want to love it.” – Jill Dailey
In this episode of Well, Well, Well, Laura sits down with Jill Dailey, founder of The Dailey Method and one of the pioneers who brought boutique fitness to the West Coast. From starting the first barre studio in San Francisco 25 years ago to scaling to nearly 70 franchises—and then intentionally shifting back to just two community-focused studios—Jill shares the evolution of her business and her perspective on growth, creativity, and balance.
You’ll hear...
2025-09-1131 min
Well, Well, Well010 Wellness & Design with Barbara Chancey"You're only as good as your worst instructor's worst playlist."
What does it take to build a timeless fitness studio? More than just aesthetics, according to Barbara Chancey, the visionary designer behind hundreds of award-winning studios.
In this episode, she joins Laura to reveal her unconventional approach to design, which focuses on creating a space that empowers instructors, fosters community, and stands the test of time. Barbara shares her journey from a single cycling studio to a global design firm, explaining why she believes the things you can’t see (like acoustics and air quality) ar...
2025-08-2833 min
Well, Well, Well009 Wellness & AI with Cat Zbar"Let the bots do what the bots do best, and then let the humans do what the humans do best."
The majority of boutique studios aren't profitable long-term, but the smartest ones are changing the game with a secret weapon: AI.
In this powerful and honest conversation, Laura interviews Cat Zbar of Telomere Consulting, an expert on applying AI in the fitness and wellness industry. Cat shares practical, real-world examples of how studios can use AI to create marketing content, automate their front desk, and gain crucial business insights—all without sacrificing the human connection th...
2025-08-1436 min
Well, Well, Well008 Wellness & The Consultant Landscape with Josh Biro"If you don’t know your numbers, you can’t grow. It’s that simple."
What does it really take to succeed in the boutique fitness industry today? In this episode, Laura sits down with Josh Biro—founder of the Yogapreneur Collective and longtime coach to studios across North America—for an honest, unfiltered conversation on the state of consulting, the evolving wellness consumer, and how to stop mistaking symptoms for problems in your business.
From van life to building and selling his studio, Josh shares the raw truths (and hard-won lessons) behind helping thousands of studio...
2025-08-0133 min
Well, Well, Well007 Wellness & Community Leadership with Danielle Barbeau"Everything starts with mission, vision, and values.”
What does it truly mean to lead with heart, cultivate deep community, and build a business that transcends the ordinary? In this special in-person episode of Well, Well, Well, Laura travels to Denver to sit down with Danielle Barbeau, founder of The River Yoga. Discover how Danielle navigated the wild journey of growing a studio (including a hilarious Red Rocks origin story!) and intentionally shaped The River into a powerful "third place" of belonging—a community so strong, some members get it tattooed.
Danielle shares profound insights on evol...
2025-07-0330 min
Well, Well, Well006 Wellness & The Coach Evolution with Amy Boone Thompson"We fill their bucket so they can go back and fill their clients' buckets."
In this insightful episode of Well, Well, Well, host Laura Munkholm welcomes Amy Boone Thompson, CEO and owner of IDEA Health and Fitness Association. With over three decades of experience, Amy offers her unique perspective on the dramatic evolution of fitness coaches, instructors, and trainers.
They discuss the rise of hybrid professionals, the adoption of a holistic approach to client well-being, and the exciting trend of fitness professionals becoming entrepreneurs—a shift greatly accelerated by the pandemic. Amy shares invaluable advice for...
2025-06-2040 min
Well, Well, Well005 Wellness & Exit Strategies with Mitch McGinley"A good exit strategy is just good business strategy."
Thinking about selling your studio one day? Even if it's years down the road, this episode of Well, Well, Well is a must-listen. Laura Munkholm chats with Mitch McGinley, a former yoga studio owner who has now brokered over 60 sales and $10 million in transactions. Mitch pulls back the curtain on the emotional and logistical rollercoaster of selling a wellness business. He shares candid, actionable advice on why good business is good exit planning, how to start strategizing now, and what it actually takes to secure that future payday.
2025-06-0533 min
Well, Well, Well004 Wellness, Sex & Relationships with Jacqueline Wilf“We’re seeing a cultural expansion of wellness — it’s not just about green juice or meditation anymore. Your relationships are wellness, too.”
In this provocative and powerful episode, Laura Munkholm sits down with Jackie Wilf, the driving force behind business development at Arya, one of the most disruptive and fast-growing brands in the sexual wellness space. Together, they unpack how Arya is redefining what it means to invest in relationship wellness—and why that matters more than ever. From brand-building and taboo-breaking marketing to data-driven intimacy powered by AI, this episode explores how Arya is closing the connecti...
2025-05-2233 min
Well, Well, Well003 Wellness & Scaling a Franchise with Allison Beardsley "We take away the intimidation factor."
How do you turn a single fitness studio into a nationwide franchise—and reinvent the game all over again? Laura Munkholm sits down with Allison Beardsley, founder of Club Pilates and Red Light Method, to reveal the highs, lows, and hard-earned lessons of scaling a wellness empire.
From overcoming a tough childhood in Kentucky to pioneering one of the biggest names in boutique fitness, Allison shares the mindset, strategy, and resilience it takes to build—and sell—a thriving franchise. They unpack the power of culture in business, the key to...
2025-04-1737 min
Well, Well, Well002 Wellness & Burnout with Beth Bishop"Your body is the vehicle for a joyous life."
What if the secret to productivity, mental clarity, and lasting fitness isn’t pushing harder—but recovering smarter? In this episode, Laura Munkholm sits down with Beth Bishop, owner of The Phoenix Effect, to reveal how movement can be your greatest tool for mental health, resilience, and personal growth.
Beth dives deep into the reality of burnout (hint: it’s not about overworking but under-recovering), the power of small steps in fitness, and why creating a safe space is key to transformation. Plus, she shares surprising nervou...
2025-03-1026 min
Studio Cult TVAmplify Your Impact - Ep 3: What It’s Like to be a Female CEO in Tech with Laura MunkholmEpisode #3 of Amplify Your Impact: What It’s Like to be a Female CEO in Tech⚠️ Warning: Real-life entrepreneurship is raw, and so is this show. We record live, unedited, and unfiltered.Join Josh Biro as he sits down with Laura Munkholm, the powerhouse CEO of Walla, to discuss the challenges and triumphs of female entrepreneurship—especially in tech and boutique fitness. They dive into what it takes to build and scale a business in a male-dominated industry, the mental game behind leadership, and how technology can revolutionize wellness businesses. Laura also shares candid insights into rai...
2025-03-101h 54
Well, Well, Well001 Wellness & Entrepreneurship with Meghan Kinsey "Growth demands discomfort. Are you ready to level up?"
What does building a thriving fitness brand in a competitive industry really take? Laura Munkholm sits down with Meghan Kinsey, founder of Motivate, to uncover the untold challenges of entrepreneurship—scaling a business without losing its soul, turning competition into collaboration, and using intuition to drive success.
Meghan shares hard-won insights on client engagement, the power of community, and surprising lessons from politics that can transform how you lead. Plus, we dive into bold predictions for the future of wellness—and why intimacy, not just expansion, will...
2025-03-0739 min
Well, Well, WellWelcome to the Well, Well, Well Podcast with Laura MunkholmMeet your host, Laura Munkholm. President and co-founder of Walla and long-time wellness aficionado, Laura takes Well, Well, Well beyond surface-level advice to uncover the raw, real, and hilarious side of wellness entrepreneurship. We ask the questions others won’t, tackle topics no one talks about, and keep it refreshingly human. From GLP-1 meds to mental health, luxury wellness to burnout, we balance depth with humor and leave the fluff behind.
2025-03-0507 min
SheEO Lead-InEpisode 131 | SmartStop Presents: Resilience in Tech | Laura Munkholm, President/ Co-Founder, WallaPresented by SmartStop Self Storage, this week's episode of SheEO Lead-In, we listen to our host, Rebecca Jones, engaging in a thought-provoking discussion with Laura Munkholm, President/ Co-Founder, Walla.Laura Munkholm discusses her journey from teaching yoga to building a software platform for the fitness industry. She highlights the challenges of balancing family and career, the importance of support systems, and the necessity of adapting to constant changes in technology. Laura emphasizes the value of community and mentorship, citing her yoga teacher and Sara Blakely as inspirations. She shares insights...
2025-01-2331 min
Gym Owners Fitness Business Podcast With Mel TempestWomen Leading the Charge in Fitness: Insights from Industry TrailblazersWelcome to the Women's Leaders Fitness Business Podcast, proudly supported by the Health and Fitness Association. In this exciting episode, host Mel Tempest catches up with industry leaders Laura Munkholm, President and Co-founder of Walla, and Wendy White, Chief Marketing and Partner Officer at DAXCO. Both are prominent figures in women's leadership.
Join us as we dive into a dynamic conversation filled with insights and updates from the fitness industry over the past six months. Celebrate Wendy's inspiring lifestyle transformation and learn about Laura's journey with Walla, a groundbreaking software platform for boutique fitness studios. Discover how...
2024-10-3150 min
The Good Enough Mompreneur Podcast: Confidence, Mindset & Success for Mom Entrepreneurs84. Reflecting on Success: Top Episodes, Lessons, and Tips for Mompreneurial Success in 2024Send us a textWelcome to the Season 3 premiere of The Good Enough Mompreneur Podcast! I'm thrilled to kick off another exciting season filled with inspiration, wisdom, and practical tips for all the amazing mompreneurs out there. In this episode, I talk about the podcast's growth in 2023, top episodes in 2023 and where the podcast is headed in 2024! Podcast growth in 2023:- The podcast grew 199% last year, with the release of 2,827 minutes of conversation over 58 episodes. We now have listeners in 32 countries! - We finished 2023 rated in the Top 10 o...
2024-01-0616 min
The Spark SessionsScaling a Business Through Authenticity with Laura MunkholmTune in to our latest episode: "Scaling a Business Through Authenticity" featuring the amazing Laura Munkholm, Founder of Walla Software. I'm beyond excited to have Laura on the show, not only because she's a powerhouse in the boutique fitness world but also because she's one of my absolute favorite leaders and people! Welcome, Laura! In this episode, we dive deep into Laura's journey to founding Walla and how she identified the industry challenges that fueled her mission to create a better software solution. What truly sets Walla apart is Laura's commitment to building authentic, in-person relationships. I was blown away when...
2023-10-1040 min
Soul Care Mom Podcast | Self Care For Moms, Releasing Mom Guilt & Parenting TipsHow to Balance Career And Motherhood with Laura MunkholmToday, we are diving into a topic that will help so many moms find more balance and harmony in their everyday lives. We are talking about tips for working moms. As a working mom myself, I can tell you – it’s not always smooth sailing. There are days when everything can feel overwhelming juggling all the things and trying to harmony between mom life and your work or really anything you’re passionate about or you want to put your energy and focus into.
That's why today my guest Laura Munkholm the President and Co-founder of Walla and I...
2023-08-0642 min
HALO Talks: Elevating WellnessAddressing Frustrations and Creating Solutions | Laura Munkholm from WallaLive from the floor of the March 2023 IHRSA Trade Show in San Diego, host Pete Moore welcomes Laura Munkholm, President and Co-Founder at Walla. Laura, seven months pregnant with her second child, was running her Yoga 6 location and facing a frustrating lack of insight into her teacher's performance. Determined to find a solution, she partnered with Doug Hecht to create a game-changing product in the face of fierce competition. Laura chats about her journey of identifying frustrations and building solutions from the root cause and shares invaluable lessons learned, the importance of connection and community in entrepreneurship, an...
2023-08-0423 minThe Good Enough Mompreneur Podcast: Confidence, Mindset & Success for Mom Entrepreneurs52. Shaping the Future of Fitness Tech and Female Leadership: A Conversation with Laura Munkholm, President and Co-Founder of WallaSend us a textWelcome to an transformational episode of The Good Enough Mompreneur Podcast!Today, I have the privilege of sharing my interview with Laura Munkholm, the President and Co-Founder of Walla. Join us as we explore Laura's journey in co-founding a disruptive tech company, her experiences as a female leader in the industry, and how she juggles her leadership role at Walla with motherhood and family life. Get ready to be inspired by this insightful conversation with a visionary entrepreneur. Let's dive in!Some of the topics Laura and I discuss:
2023-06-1953 min
Naturally Empowered Living | Root Cause Therapy, Energetic Alignment, Instinctive Meditation, Self Healing, Intuitive Guidance, Intentional Living, Connection, Self Love, Self Trust, Habits, Awakening34 | The importance of mental health and setting boundaries as a co-founder in an industry that demands time outside of traditional business hours with Laura MunkholmMental health, boundaries, and the necessity to be intentional in being all in where you are at any given moment…that’s what special guest Laura Munkholm and I chatted about on today’s episode. She shares her story of building a business during a pandemic, homeschooling her two children, and being open and receptive to opportunities when pivots and hardships arised.
Laura is the President and Co-founder of Walla, a powerful, all-in-one studio fitness studio software company…she is an ambitious successful woman, but she is also a mom of two, a wife, and had to fin...
2023-05-2236 minNaturally Empowered Living | Root Cause Therapy, Energetic Alignment, Instinctive Meditation, Self Healing, Intuitive Guidance, Intentional Living, Connection, Self Love, Self Trust, Habits, Awakening34 | The importance of mental health and setting boundaries as a co-founder in an industry that demands time outside of traditional business hours with Laura MunkholmMental health, boundaries, and the necessity to be intentional in being all in where you are at any given moment…that’s what special guest Laura Munkholm and I chatted about on today’s episode. She shares her story of building a business during a pandemic, homeschooling her two children, and being open and receptive to opportunities when pivots and hardships arised.
Laura is the President and Co-founder of Walla, a powerful, all-in-one studio fitness studio software company…she is an ambitious successful woman, but she is also a mom of two, a wife, and had to fin...
2023-05-2236 min
Inner GrowthBuilding a Business in a Male-Dominated Field with Laura Munkholm#117. On this week’s guest episode of the podcast, Carolina had the pleasure of speaking with President and Co-Founder of Walla Software, Laura Munkholm. Laura worked in the fitness industry for over 15 years as a teacher, studio manager and owner of a fitness business & software consulting firm- over the years, she became fed up with the lack of progression in the FitTech industry and that is when she and her partner developed their specialty software to help studios save time and capture more revenue. In today’s conversation, they dive into Laura’s previous career experience, how her career has progre...
2023-05-0148 minInner GrowthBuilding a Business in a Male-Dominated Field with Laura Munkholm#117. On this week’s guest episode of the podcast, Carolina had the pleasure of speaking with President and Co-Founder of Walla Software, Laura Munkholm. Laura worked in the fitness industry for over 15 years as a teacher, studio manager and owner of a fitness business & software consulting firm- over the years, she became fed up with the lack of progression in the FitTech industry and that is when she and her partner developed their specialty software to help studios save time and capture more revenue. In today’s conversation, they dive into Laura’s previous career experience, how her career has progre...
2023-05-0149 min
Inner GrowthBuilding a Business in a Male-Dominated Field with Laura Munkholm#117. On this week’s guest episode of the podcast, Carolina had the pleasure of speaking with President and Co-Founder of Walla Software, Laura Munkholm. Laura worked in the fitness industry for over 15 years as a teacher, studio manager and owner of a fitness business & software consulting firm- over the years, she became fed up with the lack of progression in the FitTech industry and that is when she and her partner developed their specialty software to help studios save time and capture more revenue. In today’s conversation, they dive into Laura’s previous career experience, how her career has progre...
2023-05-0148 min
Pilates Business PodcastSoftware that supports profit and growth with Laura Munkholm from WallaYour scheduling software is more than a booking system - it’s a complete client management and communication and studio management system. And we have more options than ever - so if you’re looking for software that is easy for you to build and grow your business - how do you decide which option is best for you?First - when choosing a studio management system, it is important to consider your budget, the size of your studio, and the specific features you need.And...
2023-04-2439 min
Wellness is Wealth with Nicole ChetaudMeet the Co Founder of Walla Software: Laura MunkholmI'm excited to provide my long awaited interview with the wonderful Laura Munkholm of Walla Software! It's been a whirlwind of tech issues trying to get IG live to upload to Anchor (now Spotify), but I figured it out - finally!
I met Laura at MBU NYC in 2017 when she was heading up a community marketplace for MINDBODY and I was consulting as an advisor to founder/CEO of BrandBot, a new start up email marketing platform in the marketplace. Unbeknownst to me, I had made a lasting impression and had inspired her when she attended my...
2023-03-2951 min
Marketing Off the Mat | Business for Yoga Teachers109. Enhancing Your Yoga Studio Tool Kit with Laura MunkholmYoga studio owners are often inundated with a multitude of tasks, be it understanding their membership numbers, finances, and operations just to name a few. The days for studio owners and managers are dizzyingly long and filled to the brim.
How do studio owners prioritize the needs of their businesses and make true progress toward revenue, and ultimately, making lasting impacts in their communities?
Today, we have Laura Munkholm on the show to share her wealth of knowledge, from working on the front line to leading studios, to coaching wellness entrepreneurs and her latest adventure, fo...
2023-01-3150 min
Local Business HacksHow To Save Time While Growing Your Boutique Fitness Studio with Laura Munkholm, President of WallaAs a boutique fitness studio owner do you feel like you are juggling all the balls and wearing all the hats? Do you wish your studio software actually saved you time? Then this week’s podcast episode is for you. Laura Munkholm, Co-Founder and President of Walla shares her secrets on how to save time while growing your studio.
Laura is the president and co-founder of Walla, studio management software for the boutique fitness industry. As one of a handful of female founders in FitTech, and a former studio operator, she is unique in understanding the industry ch...
2023-01-0924 min
MotherLoad PodcastAmbition Through the Seasons of Motherhood with Laura MunkholmHave you ever declined help from a friend because you didn’t want to feel in debt?I’ve talked about this fear of reciprocity with many women, and in today’s conversation with Laura Munkholm, we go in depth to why it’s a thing – and how to get past it to live our best lives.Laura and I have been on similar journeys. We attended high school together and reconnected via Facebook in 2015 over our shared experiences as yoga studio owners, consultants for MINDBODY software, entrepreneurs and mothers.Today she is a speaker...
2022-09-1954 min
Mastering the Business of YogaHow a Great Software Can Improve Your Yoga Studio with Laura MunkholmThis week on the podcast I am joined by Laura Munkholm. Laura is the president and co-founder of Walla Software, an all-in-one business management platform for boutique fitness studios. As one of only two female executive leaders in FitTech, Laura is highly unique in that she deeply understands the Walla user. Not only has Laura taught yoga herself, she's also led a boutique studio chain in doubling their revenue within 12 months, consulted for hundreds of studios around the world, built communities around fitness software, and spoken at dozens of conferences on sales, retention, and customer success - and what...
2022-07-1156 min
The DriftS1EP52: Personalizing the Customer Experience with Laura MunkholmCatch the latest episode of The Drift on Spotify and Apple Podcasts 🎙to hear from Laura Munkholm, Co-Founder and President of Walla, as she speaks to:👉🏼 The broader opportunity between technology and wellness businesses operating in a hybrid environment👉🏼 How brands can think about deeper personalization to drive customers through the entire funnel of acquisition, onboarding, and retention👉🏼 Her recommendations to business owners on creating balanced, meaningful connections between the digital and physical worlds👉🏼 And so much more…To learn more about Laura, check out:▫️ Walla’s Website: https://www.hellowalla.com...
2022-06-1039 min
Female emPOWERED: Winning in Business & Life#FemaleFounders with Laura MunkholmFemale Founders with Laura MunkholmIt’s Friday, Female emPOWERED listeners! Which means it’s time for another episode with a very special guest for Female Founder – Laura Munkholm. Laura is one of the Co-founders of Walla software, a modern studio management platform created to transform and simplify your studio operations. The Founder’s JourneyLaura has been in the boutique fitness industry since 2007 and started out as a yoga teacher along with her sales career. She’s a former yoga studio manager and has been in the industry fo...
2022-04-221h 06
The Business Side Of FitnessEpisode 132 - Women in FitTech with Laura MunkholmOur lives are shaped by our everyday habits.
This is commonly known, but are we using behavioral psychology to really move the needle in the business of fitness and wellness?
Today on The Business Side of Fitness Podcast, Laura Munkholm, Co-Founder and President of Walla shares how she’s using personality typology to help studios retain their clients and more.
Tune into this episode to learn:
-The biggest surprise Laura came across when launching Walla
-Why businesses continue to rely on antiquated legacy software
-Breaking the glass ce...
2022-03-2837 min
Yoga Biz Champ with Michael JayLaura Munkholm - Walla SoftwareText me Your email for my Booking LinkLaura Munkholm is the President and Co-Founder of Walla, a new Studio Management platform for the next generation of Fitness Studios. She lives and works by the motto that happiness is the highest form of health. Her experience consulting for hundreds of studios around the world, along with managing a studio and teaching yoga for over 12 years, gave her a first-hand glimpse into the challenges and opportunities of running a boutique studio. This led her to partner up with some of the best tech minds in the i...
2021-11-1648 minPilates Business PodcastIndustry Trends: Laura Munkholm talks new developments and solutions to old problemsIf you’re overwhelmed by all the different software platforms available to you as a studio owner and you’re having a hard time figuring out exactly what your business needs from new software… or even how to navigate the software you have right now… you’re not alone..and you’re going to love this episodeI’m talking to Laura Munkholm co-founder and president of Walla, an innovative new studio software that is designed to help your business grow, as a scheduling platform, payment processor and marketing machine. Listen in and hear what Laura saw as mis...
2021-07-1244 min
StudionomicsFeminine Innovation with Laura MunkholmCat & Nicole welcome powerhouse Laura Munkholm of Walla to the podcast. Walla is an upcoming yoga and fitness studio management software for virtual, livestream and in-person studios that is bound to transform the landscape as we know it. We talk to Laura about what it’s like to be a female entrepreneur in the fit-tech space, how she and her team have tackled this massive undertaking and how the software intends to solve for what until now has been a huge gap in the industry. Thanks Laura!
2021-02-2327 min