Shows
Marketing Minds with Aleric HeckHow to Create a Marketing Ecosystem That Converts Cold Traffic at Scale - Marketing Minds #13Former TV Producer Reveals How She Gets 30-40X ROI on Facebook Ads | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check out more of Laurel here: https://www.adcoachingfor7.com/In this episode of Marketing Minds, I sit down with advertising strategist Laurel Portie who shares how she generated over $4 million in sales with just $150,000 in ad spend over the past seven years. Her approach is refreshingly different from what most marketing experts teach.Laurel opens up about her "$5 video ads" strategy that targets the 97...2025-05-2148 min
Be Everywhere With AdsSUPER DUPER PROFITABLE ADS | Chapter 7: The Final Stretch- Part 2SECRET LINK to $7 program: adcoachingfor7.com/checkout2 Executing this with a SUPER low budget: 7-Day Flywheel Video: https://youtube.com/live/eTdBZv43qbo Warm Traffic Content Workshop: https://youtu.be/n6peh-gI18w?si=wC8R-tqAVkFEEwN02024-09-1322 min
Man Bites Dog#16 3 Strategies That Increase Goodwill & SalesResources:* R3 Email Accelerator* The set up * The confirmation page trick to increase open rates dramatically * Two Plow Horses* The Full R3 Book(Examples below)The Letter x Man Bites DogWhen you see a V3 logo like the one above, it’s collaboration with the V3 Letter. The V3 Letter is a direct mail Letter (that’s really so much more, ITKYK). There are no digital copies of the monthly Letter - it’s an exclusive club. Man Bites Dog hosts the digita...2024-06-2918 min
Man Bites Dog#9 The Laurel Corner Live 6/10/24This is a free preview of a paid episode. To hear more, visit guardianmarketing.substack.comThe Laurel Corner Live 6/10/24.The second Monday of every month is the Laurel Corner Live, an Arena session focused on marketing and advertising with Laurel Portie. Each session, members go to breakout rooms to work together and prepare for their time in “The Arena”. During that time, we answer questions from MBD subscribers and discuss what’s going on in Laurel’s world. Below is a 10 minutes discussion during breakout time on wait lists, consumer psychology and product...2024-06-1009 minBe Everywhere With AdsSUPER DUPER PROFITABLE ADS | Chapter 7: The Final Stretch- Part 1If you'd like a VISUAL to go along with this chapter: watch this video: https://youtube.com/live/NqAW0B4vfpc Get on the WAITLIST for my $7/mo ads program: www.adcoachingfor7.com 2024-06-1025 minBe Everywhere With AdsSUPER DUPER PROFITABLE ADS | Chapter 6: Putting The Fun In FunnelsWant to see this setup in action? Start here. Then to place them in ads manager, go here If you want my help with it all, check out my $7 ads program here.2024-05-2223 minBe Everywhere With AdsSUPER DUPER PROFITABLE ADS | Chapter 5: Creating Conversation CashWant me to help you personally implement this for just $7/month? Join my $7/month ads coaching program: adcoachingfor7.com2024-05-2216 min
The GiveEpisode 5 | Mastering Ads for Growth with Laurel Portie[1:16: 2:01] How has your learning changed from your early years versus today?Laurel Portie finds that their preferred method of learning, through books, remains unchanged. However, the accessibility of books has improved with platforms like Audible, making it easier to listen to books instantly rather than having to order or physically access them. Despite these changes, she still believe that the best information is found within books.[13:32 - 15:56] How have you developed a winning mindset and what are some of the techniques or practices that you use to overcome self doubt or limiting...2024-04-0430 min
Man Bites Dog#3: Laurel Portie Spotlight - Content That WorksResources:* Laurel’s Corner (Free) * Laurel’s $7 ad program * Five-day training with Nic and Laurel (Free)Work directly with Nic and Laurel in the new Success Circle Mastermind This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit guardianmarketing.substack.com/subscribe2024-03-3029 minBe Everywhere With AdsSUPER DUPER PROFITABLE ADS | Chapter 4: The 7-Figure $5 AdIf you're enjoying this free audible of my book: Please grab a kindle or physical copy and leave me a review: https://a.co/d/hYuVFdk 2024-03-1918 min
The Kim Doyal ShowSomeone Has to Go First – Let It Be You KDS: 137
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Someone has to go first.
I don’t remember where I heard that (or read it), but it certainly struck a nerve.
I wrote it down because I knew it would be a podcast episode the minute I read it.
Before we go into that, though, let’s do a quick catch-up and recap, shall we?
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The Kim Doyal ShowSomeone Has To Go First – Let It Be You KDS: 137Someone Has To Go First.I don’t remember where I heard that (or read it), but it certainly struck a nerve.I wrote it down because I knew it would be a podcast episode the minute I read it.Before we go into that, though, let’s do a quick catch-up and recap, shall we?I’m kind of tripping out that we’re almost halfway through March already.Mind you, I’m not complaining. I looked at the weather for the next ten days, and after a couple of...2024-03-1253 min
Be Everywhere With AdsSUPER DUPER PROFITABLE ADS | Chapter 3: Why This Strategy Works2024-02-2212 min
Be Everywhere With AdsSUPER DUPER PROFITABLE ADS | Chapter 2: Magic MathGrab the physical book on Amazon here.2024-02-2222 min
Be Everywhere With AdsSUPER DUPER PROFITABLE ADS | Chapter 1: A Swift Kick In The PantsGrab the physical book on Amazon here2024-02-2213 min
Business Real Talk- Content Marketing & Sales Innovation Without the BSEp 62: Using Organic and Paid Ads Successfully: A Conversation with Laurel PortiéIn this discussion, Laurel Portié hares insights on creating successful organic and paid online content and why having an ecosystem is so important. Laurel described the importance of positioning and understanding your audience in generating conversions, stressing the significance of being an expert in your space. She discussed against focusing solely on one-sided strategies, emphasizing that an ecosystem approach that integrates organic content with paid advertising can be more effective. Laurel discussed against the common belief that success depends solely on a strong offer, instead, highlighting the role of proper positioning. The episode also touched on the im...2024-02-2041 minBe Everywhere With Ads#035: This $5 Reels Ad Earned 7-Figures Between Myself and My Clients In 2023 (SO FAR)Want to see the examples of 7 of the reels? Watch this video on my YouTube channel: https://youtu.be/aRr4stHflDM?si=5csLy0wFIP3roiDs Join my $7/month ads program and get all of the over-the-shoulder setup videos: https://www.adcoachingfor7.com 2023-09-2817 minThe Kim Doyal ShowReframing Content Marketing and Social Media KDS: 115Reframing Content Marketing and social media is something I have to do occasionally.
Otherwise, I'd probably lose my mind a bit.
My challenge is that I enjoy doing it, but it can also feel like a chore.
Before we get into that, let's do a quick catch-up.
This is the first episode of September, and I can't believe we're down to only four months left in 2023. I've been back in California for eight months now, but it still feels a bit like I just got here.
This past weekend was Labor Day weekend in the States, and it actually felt...2023-09-0655 minThe Kim Doyal ShowReframing Content Marketing and Social Media KDS: 115Reframing Content Marketing and social media is something I have to do occasionally.Otherwise, I’d probably lose my mind a bit.My challenge is that I enjoy doing it, but it can also feel like a chore.Before we get into that, let’s do a quick catch-up.This is the first episode of September, and I can’t believe we’re down to only four months left in 2023. I’ve been back in California for eight months now, but it still feels a bit like I just got here.This...2023-09-0655 minBe Everywhere With Ads#034: The 3 Nuances Most People Miss In My Strategy2023-07-0923 minBe Everywhere With Ads#033: This Guy Told Me He Didn't Agree With My $5 Ad Strategy (And He Was RIGHT!)2023-06-2013 minBe Everywhere With Ads#032: My Content Strategy That Creates HIGH Success Rates For My ProgramsMost experts poo poo this strategy, but it's the SAME strategy that allowed me to grow my business past 2 million dollars in the last 5 years. 2 million... Working in TV that would have taken me almost 40 YEARS to make. I'm living proof to just be of service to people, and the money WILL come. Go all in 2023-06-0712 minBe Everywhere With Ads#031: This Woman's Child Did WHAT?!Meet Tamara... Her 9 year old daughter developed a product and turned it into a 7-figure business! She shares her formula for "Raising a Mogul" and she's sharing how YOUR CHILD can get into the entrepreneur game with THESE shortcuts. Slide into her DM here: https://www.facebook.com/theparentmanager Check out more info on her website: https://raisingamogul.com/ 2023-06-0632 minBe Everywhere With Ads#030: A Behind The Scenes Look At Fulfilling And Growing My $7 ProgramYesterday, we sold my $7/month program to the 10Kth customer. Pretty wild! A lot of you guys had questions about the fulfillment side and manpower it takes to run the program... So here's a REAL look at what it took to build it and what it takes to keep it running smoothly. Check it out: https://www.adcoachingfor7.com 2023-05-2619 minBe Everywhere With Ads#029: Ad Advice You Don't Want To HearJust do it: https://www.adcoachingfor7.com 2023-05-2312 min
The Swandingo FilesSwandingo Files | Laurel Portie | Ad QueenIn this episode of the Swandingo Files our host Stephen Swanson sat down with Laurel Portie.Laurel Portié is a highly accomplished advertising expert with over 20 years of experience in the television industry.Having worked for major companies such as CBS, FOX, and Scripps, Laurel developed a unique copywriting formula that helped her scale past television advertising and create a groundbreaking $5 ad strategy.As the founder of adcoachingfor7.com, Laurel helps coaches and service providers reach their ideal customers through targeted cheap Facebook and YouTube ads.With several awards to her n...2023-05-1228 minBe Everywhere With Ads#028: My $5/Day Offer Validation Ad StrategyThis is by far, the quickest and most budget-friendly way to validate an offer. BONUS TRAINING on setting up this test: https://youtu.be/CKgA3ZOQWz8 Apply for Lean on Laurel: https://www.adswithlaurel.com Join my $7/Month Ads Program: https://www.adcoachingfor7.com 2023-05-1012 minBe Everywhere With Ads#027: Short Form Video VERSUS Long Form, Which Will Make You More Money?BONUS TRAINING My 15 Pieces Of Content Workshop: https://youtu.be/pT677T3gEG42023-05-0914 min
The Joel Erway ShowCracking the Code of Low-Ticket | SWW 241 with Laurel PortieLaurel Portie is an absolute rockstar when it comes to paid media, advertising, and being an A-player. If you have been following me for a long time, you know I’m not a low-ticket guy. But Laurel cracked the code with low-ticket using one of my offers: www.powerofferworkshop.com. In this episode, we break everything down: what Laurel did to make this all work, why I couldn’t crack this code, and how you can use this strategy to make your ads crush. If you’re curious about how to make low-ticket work, this...2023-05-0237 min
Inside the Den90 Days to Data by Running Ads with Laurel PortieLaurel Portie is a top-rated Ad Expert and shared with us some great advice on how, where and why to begin running ads.You will recognize many similarities to TGA and Wolf Den principles and frameworks in the language and actions that got her to where she is.Micro-stepping into a new business while maintaining reliability on the barbell and keeping asymmetry to the upside. Laurel is a fantastic example of how applying this knowledge and being receptive to how you play your game will lead to success.She has...2023-04-2557 minBe Everywhere With Ads#026: My Success Path To Application FunnelsWould you rather WATCH a video of me going through the entire strategy? Check out this workshop I did with my private students: https://youtu.be/PR2DSLh2nxs Grab Joel's Power Offer Workshop I talk about here 2023-03-3013 minBe Everywhere With Ads#025: Why You're REALLY Not Getting The Amount of Clients You WantREAL TALK Most of you guys aren't getting the clients you want because of THIS. 2023-03-2814 minBe Everywhere With Ads#024: The Secret To Closing In MessengerThe "2-Step Method" is taught by a LOT of coaches in the internet marketing space but I found a few black holes in the way a lot of business owners are actually using it. In this episode I break down how I (and my clients) use it a bit different to get MASSIVE conversions in messenger EVEN with high ticket offers. Want my help executing this? Go to https://www.adcoachingfor7.com2022-10-2414 minBe Everywhere With Ads#023: Don't Fall For This B.S.I just had TWO very hard conversations with prospects who had spent 20K+ on coaching programs that totally FAILED them on their promise. This episode is a passionate one, but it comes from my heart. Two ways to get my help navigating your marketing: https://www.adcoachingfor7.com Https://www.adswithlaurel.com 2022-08-2214 minBe Everywhere With Ads#022: 3 Strategies That Almost Completely Eliminate No-Shows From Booked Discovery CallsWatch my Discovery Call Accelerator Workshop For FREE: https://www.adswithlaurel.com/workshop1 2022-07-1113 minBe Everywhere With Ads#021: Success From Advertising Is NOT What You ThinkI want to show you guys a part of my Discovery Call Accelerator workshop I did with my Lean on Laurel students that will make you think differently about the numbers inside the ads manager. Apply for Lean on Laurel here: https://www.adswithlaurel.com/mentorship2022-07-0310 minBe Everywhere With Ads#020: My 5 Question "Offer Challenge."How clear is your offer? Will you pass my 5 question "Offer challenge?"2022-07-0218 minBe Everywhere With Ads#019: Make Money EVERY TIME You Go LIVE Using THIS ScriptThe Power Content Script: https://docs.google.com/document/d/1K8nMSsyg8CHIJ-QzPGQKTLmGvp8D91vSoETSVwXH4UU/edit?usp=sharing My Client Accelerator 2-Step Training: https://youtu.be/gidrzW6dYx8 Get Help Implementing Your Ads For Just $7/month: https://www.adcoachingfor7.com 2022-05-1124 minBe Everywhere With Ads#018: This 10 Minute Episode Will Make You 10Xs Better At Ads In 2022I have seen a LOT of people wrecking themselves with Facebook and YouTube ads lately. It's time we have a 1 to 1 talk... The Power Offer Workshop: https://laurelportie.krtra.com/t/mto5AQK3Faa4 Want me to be your ads consultant over the next several weeks? Check out Lean on Laurel: www.adswithlaurel.com/mentorship 2022-05-0612 minBe Everywhere With Ads#017: Make Your Offer 20X Better After Listening To This Jam With Joel ErwayGrab the Power Offer Masterclass Below: https://laurelportie.krtra.com/t/mto5AQK3Faa42022-03-1246 minBe Everywhere With Ads#016: This 20 Minute Episode Will Save You HUNDREDS Of Hours Marketing In 2022Here is an IN-DEPTH look at the 90 day plan I made for myself AND also an example of a Lean On Laurel student who is starting from scratch: https://youtu.be/bTg-ZC_agTw2021-12-2820 minBe Everywhere With Ads#015: My Strategy Behind Why I'm NOT Doing A Black Friday Offer This YearGet 60+ training videos on video marketing and social media advertising for just $7 a month! BONUSES: 🚀 LIVE Q And A Sessions Each Week 🚀 TWO ZOOM COACHING CALLS A MONTH Join today: https://www.adcoachingfor7.com2021-11-1608 minBe Everywhere With Ads#014: How You Can Make My $5 Ad Formula Work For You2021-11-0219 minBe Everywhere With Ads#013: The Organic Formula I Prescribe For ALL Of My Private Clients2021-11-0214 minBe Everywhere With Ads#012: My Reverse Organic Ecosystem Will Lower Your Ad Costs And UP Your CONVERSIONS2021-11-0210 minBe Everywhere With Ads#011: Surviving The Coaching Bubble Because of recent changes to the ads platform... I've heard from many industry leaders that the "Coaching Industry Bubble" is popping. That's def an interesting statement, don't ya think? I am about to launch season 2 of my podcast so I grabbed one of my favorite fellow marketing coaches, Nas Echeverria, to discuss and spill all the strategies we're arming our students with so they can survive this "bubble' going into 2022. This is Episode 1 of a 4-part series that is PACKED with strategy and tactics. Watch The REPLAY Of Nas 3-Day Workshop For FREE: https...2021-11-0219 minBe Everywhere With Ads#010: What’s Working Now: Post IOS Update [MUST LISTEN]What’s Working Now: Post IOS Update 👇👇 Let’s talk about the GOOD... the BAD and how YOU can stay AHEAD of the marketing shift that’s coming! Join my $7/month program: adcoachingfor7.com Apply for my premium program: laurelportie.com/adsquad2021-09-0808 minBe Everywhere With Ads#009: What's Working NOW For My Private Ad Clients Gather round, it's time for this week's episode of "What's Working Now" when it comes to advertising. In this episode I will show you how I helped my students fix these 3 things 1. Ads are working but my landing page isn't converting any leads 2. How many leads do I need to get into my funnel before I make any judgement calls 3. I'm getting conversions but at too high of a cost, what do I do? FREE for those who watch this video, I have created an ADS TROUBLESHOOTING playlist at youtube.com/thelaurelshow so that you can troubleshoot things like... High lead...2021-08-2314 minBe Everywhere With Ads#008: This Tactic Makes Targeting 500% EasierToo many people are WAYYYY over complicating targeting. If you need help with targeting, hop into my $7/month ad coaching program and we'll hook ya up with the help you need. Click here >> https://www.adcoachingfor7.com2021-07-1511 minBe Everywhere With Ads#007: This Organic Posting Schedule Will Skyrocket Your Engagement + ConversationsSo many clients and private students struggle when it comes to being consistent with an organic strategy. This organic strategy only takes 3 specific posts a week and if you are consistent with this, you will get more conversations which is the fastest path to CONVERSIONS. If you want my help executing this strategy go to: https://www.adcoachingfor7.com2021-07-0716 minBe Everywhere With Ads#006: Want To Close High Ticket Clients? Don't Use This FunnelThis subject is near and dear to my heart because getting QUALITY discovery calls is my agency's speciality...But it wasn't always that way. I hope this episode will bring you MORE clarity on what may or may not be working in your funnel. In this episode I talk about the most powerful ad script I use for not only my own ads, but for my agency client's ads. It's a script developed by one of my favorite people in the marketing space, Joel Erway. Use this link and grab the...2021-07-0415 minBe Everywhere With Ads#005: Which Type Of Ad Should You Place First?I see so many people running the wrong kind of ads for their goals. In today's episode, I am highlighting the two main types of ads that are available across multiple platforms and which would be the best option for you to start with. If you want me to be your ads coaching and get access to my entire training platform that includes ads for Facebook, Instagram, YouTube, Google and more... Go to www.adcoachingfor7.com2021-07-0313 minBe Everywhere With Ads#004: Try This Quick Messaging Tweak To Attract Better ClientsHop into my $7/month ads coaching program: www.adcoachingfor7.com2021-06-2308 minBe Everywhere With Ads#003: Two Ad Strategies That Do Not Require The Use Of The PixelWant to learn more of my ad strategies? Go to www.adcoachingfor7.com2021-06-2011 minBe Everywhere With Ads#002: How To Keep The IOS Update From Affecting Your MarketingWant to learn more of my ad strategies? Head over to adcoachingfor7.com2021-06-1511 minBe Everywhere With Ads#001: The Foundations For Budget-Friendly Ads To WorkWant to learn all of my ad strategies? Head on over to www.adcoachingfor7.com2021-06-0713 min
Preeminence UnleashedEP 12: Laurel Portie - Messaging That Demands AttentionWhat makes your heart beat faster when you hear it? When was the last time you saw an ad or heard an offer that went straight to the core of the thing you need, and did you wonder how you might replicate that precision messaging with your own audience? Laurel Portie took the audience engagement skills she learned working in radio and television and applied them to creating attention-getting, value-packed content and ads on social media and in video. Now, she packages all that knowledge and strategy into coaching courses that make expert messaging possible f...2021-01-1858 min
Legendary Leaders: For Female Business LeadersThe Tools I Use in LegendI get asked from time to time about the tools I use in Legend, specifically, what I use and why. So I thought I would spend a few minutes creating this episode to answer that question. Now, I recorded this while simply trying to think of all of the tools I use. If I left something out, or if you have a question about a tool, shoot me a note or join the Legend Leaders Facebook Group and come chat with us in there.
Here we go:
I use Anchor for this podcast. It's free and it...2020-07-1210 min
Ads with a TwangInterview with Laurel PortisInterview with Social Media Strategist and Facebook Ads Ninja - Laurel Portié Inside this episode: Laurel’s behind the scenes best strategy that keeps her clients calendars full - She doesn’t leave ANYTHING out! How mindset affects ad performance Her top 3 things she does to create a winning strategy Want to know more? Check out Laurel’s $7 a month mastermind http://bit.ly/7dollarcoaching YouTube Video: https://youtu.be/FiQbons-Ng4 *** Want to know more about my Marketing With A Twang Membership? https://Marketi...2019-09-0646 min