Shows
Scaling Emerging BeautyE 810: Trademark Essentials for Emerging Brands with Lauren Bercuson of Storylock LegalSummary Trademark protection isn’t just for big brands — it’s essential for emerging founders too. In this episode of Scaling Emerging Beauty, Monique sits down with Lauren Bercuson, founder of Storylock Legal, to break down the basics of trademarks, common mistakes founders make, and how protecting your brand early can save you major time and money later. Lauren shares her experience helping CPG and beauty founders secure their brand names, logos, and even colors, while explaining the risks of skipping this crucial step. Whether you’re launching your first product or prepping for reta...2025-07-0137 min
#WisdomOfWomenBuilding a Legacy: Intellectual Property Insights for Women Leaders with Lauren BercusonIn this episode, we delve into the critical importance of intellectual property protection for women founders. We engage with Lauren Bercuson, a distinguished trademark and copyright attorney, who elucidates the necessity of safeguarding creative and business assets to foster growth and sustainability within women-led enterprises. Lauren shares her insights on how proactive legal planning can prevent costly pitfalls and ensure that founders can focus on their innovative endeavors without the looming threat of infringement or loss of brand identity. Throughout our discussion, we explore the nuances of trademarking and copyright, emphasizing the need...2025-05-1339 min
Life After Corporate205. Common Trademark Mistakes That Could Cost Your Business ThousandsHave you ever considered that your business name might already belong to someone else? In this episode of Life After Corporate, host Deb Boulanger sits down with trademark attorney Lauren Bercuson to uncover the costly mistakes entrepreneurs make when it comes to trademarks. Lauren explains why securing a URL or registering your business name isn’t enough to protect your brand, and she shares the crucial steps every business owner should take before launching. From the risks of skipping a comprehensive trademark search to the dangers of infringing on an existing mark, she breaks down the legal nua...2025-03-0431 min
Startups in StilettosLauren Bercuson Helps Founders Lock in Their Legacies“In the beginning, if you don't have a team or a system or community around you, it's very easy to feel lost. There are these amazing communities out there for amazing female founders that will really help guide and support you. So, the greatest lesson I learned pretty quickly was that you're never alone. Or, if you feel alone, there are ways to get out of that.”When trademark attorney Lauren Bercuson began the process of founding her own boutique firm, she quickly learned just how lonely and intimidating the process coul...2025-01-2134 min
The Small Business School PodcastWhy Trademarking Matters: Building a Strong Brand Foundation with Lauren BercusonIn today’s episode of Small Business School, I chat with Lauren Bercuson, founder of Storylock Legal. From legal briefs to library stacks and back again, Lauren Bercuson is not your average trademark attorney. Lauren is on a mission to demystify the often overwhelming world of intellectual property, turning it into a clear, manageable, and even enjoyable process for innovators and entrepreneurs. Armed with a Juris Doctor from the University of Miami and years of experience in trademark law, Lauren blends legal expertise with a storyteller's flair. A former award-winning children's book reviewer and virtual book club founder, she br...2025-01-1431 min
Grit, Grace & Growth: Real Estate, Entrepreneurship, Motherhood & ResilienceEpisode 63: The Journey of a Trademark Attorney w/ Lauren BercusonSummaryIn this episode of Grit Grace and Growth, host Laura Navaquin speaks with Lauren Bercuson, a trademark and intellectual property attorney, about her journey through career pivots and the importance of trademark law for entrepreneurs. Lauren shares her personal story of navigating significant life changes, including her son's health challenges, and how these experiences shaped her career path. The conversation delves into the challenges of transitioning careers, the importance of networking, and the unique approach Lauren takes with her clients at Storylock Legal. She emphasizes the necessity of trademarking for business owners and provides valuable insights...2024-12-2334 min
Entreprenista319 - 2024 End of Year Note with Steph + Court“You have to listen to your customers. You have to listen to your community to find out what their needs are, what they like. Your business is going to evolve over the years based on customer needs and preferences.”We know we say this every year… but once again, 2024 has absolutely flown by. Though the year has been a rollercoaster of ups and downs, we’ve had the privilege of experiencing so many learning lessons. Today, we're giving you a behind-the-scenes peek at how we built our businesses this year, the work we put into sel...2024-12-1656 min
Laptop Lifestyle LawyerReturning to the practice of a law after a 7 year pivot with Lauren Bercuson“I’m Lauren Bercuson, the attorney behind Storylock Legal. As a passionate advocate for innovators and entrepreneurs, I’m tapping my extensive years of experience to secure your business future with a legally sound foundation you can continually build on.
Legal support doesn’t have to feel daunting or dull. Think of me as your collaborative legal concierge, crafting a custom experience delivered with honesty, humility, and a little bit of fun.
Website
https://www.storylocklegal.com
2024-11-1348 min
The Climb | A podcast for Women in Business | Presented by the Inner Mountain FoundationFrom Blogger to Legal Boss: How Lauren Bercuson is Helping Entrepreneurs Protect Their Brands | S2 E4Think of a trademark as preventative care or an insurance policy for your business. When life tries to attack, you want your IP (Intellectual Property) to be protected! That’s why we invited an IP lawyer (and inspirational business woman) to tell us more.In this episode, Natasha sits down with Lauren Bercuson, an IP Lawyer and Founder of Storylock Legal, to discuss the must-know basics of trademarking, plus the key lessons she’s learned along her entrepreneurial journey.Lauren’s story goes much deeper than just becoming a trademark attorney. While her infant son was re...2024-11-1337 minStartups in StilettosHow to Avoid Legal Challenges with Lauren Bercuson from Storylock Legal“In the beginning, if you don't have a team or a system or community around you, it's very easy to feel lost. There are these amazing communities out there for amazing female founders that will really help guide and support you. So, the greatest lesson I learned pretty quickly was that you're never alone. Or, if you feel alone, there are ways to get out of that.”When trademark attorney Lauren Bercuson began the process of founding her own boutique firm, she quickly learned just how lonely and intimidating the process could be. Now, Laur...2024-07-1635 min
AND/BOTH Podcast24. Distilling Complex Topics and Helping Mothers Protect the Value in Their Work With Lauren Bercuson, founder of Storylock LegalSend us a Text Message.In this episode, we talk to trademark and intellectual property attorney, Lauren Bercuson, as we talk about balancing parenthood, self-care, and career, especially touching on the challenges of finding time for personal activities amid our busy lives. Lauren shares her journey, from coping with her son's health crisis to starting her own law firm, Storylock Legal, to support other women and mom entrepreneurs in protecting their intellectual property. We discussed the importance of setting realistic expectations for entrepreneurship, the pressures of 'having it all,' and the importance of trademark...2024-04-1947 minStartups in StilettosHow to Legally Protect Your Business with Lauren Bercuson“In the beginning, if you don't have a team or a system or community around you, it's very easy to feel lost. There are these amazing communities out there for amazing female founders that will really help guide and support you. So, the greatest lesson I learned pretty quickly was that you're never alone. Or, if you feel alone, there are ways to get out of that.”When trademark attorney Lauren Bercuson began the process of founding her own boutique firm, she quickly learned just how lonely and intimidating the process could be. Now, Laur...2024-03-1935 min
I Created That Podcast#90 - Everything You Need to Know About Trademarks with Lauren BercusonGet ready to learn about the world of trademarks with intellectual property attorney and copywriter, Lauren Bercuson from LB Legal Creative.Join the conversation, we explore:Lauren's journey from a 9-5 to an entrepreneurThe importance of trademarks for product and service-based businessesSmart start strategies for entrepreneursThe difference between trademarks and copyrightsWhy trademarking your business name is crucialWhat makes a strong and distinctive trademarkThe significance of trademark registration for your businessDon't miss this awesome episode as we gain invaluable insights into trademarks and entrepreneurship with Lauren Bercuson!Website: https://lblegalcreative.com/ Instagram...2023-12-1034 min
The Product Doula Presents™Trademark Protection 101: Safeguarding Your Business with Lauren BercusonIn today's episode, we have a special guest, Lauren Bercuson, the attorney behind LB Legal Creative. Lauren specializes in helping entrepreneurs protect their businesses through trademark strategies. Join us as we explore the world of trademarking and why it's crucial for every business owner.The Importance of Trademarking:Lauren discusses the vital role of trademarking in business, especially for those seeking investors. Lauren draws parallels between building a house on secure land and establishing a brand around a protected trademark. The conversation highlights the importance of comprehensive trademark searches and the legal leverage that...2023-12-0526 min
Empowered Artist Collective Podcast - for actors, singers, dancers, writers, creators and performersA Lawyer’s Guide to Protecting Artists with Lauren BercusonIn this episode of the podcast, Jennifer talks to attorney Lauren Bercuson about the ways to protect oneself with or without representation in this industry. They unpack the importance of hiring a lawyer to navigate contracts or other alternatives if hiring one is not possible. Lauren provides negotiating tips on ways to be assertive while maintaining respect, the value of trademarks and copyrights in safeguarding one’s work, protecting one’s intellectual property rights, and key clauses in contracts to look out for, such as payment terms, favored nations clauses, exclusivity agreements, and merchandising rights. They discuss the challenges of s...2023-07-2557 min
Confetti MomentsEpisode 17: The Hard Stuff with Lauren BercusonToday we discuss how to talk about the hard topics with kids. It is one for all ears especially teachers and parents. Please talk to your kids about their feelings during this pandemic. Kids have a lot of feelings. One way to discuss these feelings and experiences is with picture books. We all chat about library book clean out! It is one you do not want to miss.
You can find LAUREN @ instagram and her website.
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Support this podcast: https://podcasters.spotify.com/pod/show/courtney-hinshaw/support2020-04-1330 min
So We've Been Thinking...Episode 24: Lauren Bercuson of Happily Ever Elephants - A Passion for ReadingSocial Emotional Learning (SEL) is currently a popular focus for schools because evidence suggests that effective SEL improves academic learning. How can we best teach students skills like self-awareness, self- management, empathy, perspective taking and cooperation. Today’s guest is someone who combines her love of reading and knowledge of books provide support to people trying to start conversations about challenging issues. Whether it’s diversity, mindfulness, diversity or dealing with trauma… she has a list for you. ( Though, she also has lists about unicorns and outer space!) Lauren Bercuson shares her work with “Happily...2019-11-1431 min