Shows
Speak With PeopleHow to Go from Invisible to Influential ft. Lauren Cobello | Episode 197Ever wonder why some speakers and thought leaders seem to effortlessly command attention and land opportunities while others struggle to get noticed? The secret lies in building a personal brand that resonates, writing a book that positions you as an expert, and leveraging PR to amplify your influence.
In this episode, we unpack the roadmap to transforming from invisible to influential. Whether you’re a speaker looking to expand your reach, an aspiring author, or a leader ready to elevate your brand, this episode delivers actionable strategies to help you stand out, own the stage, and become the...2025-01-2749 min
Growth Now Movement with Justin SchenckKickstart 2025: PR Strategies and Life Lessons with Lauren CobelloWe’re kicking off 2025 with an inspiring episode featuring Lauren Cobello as our first guest of the year. Lauren brings her dynamic energy and vast expertise to the conversation, making this a must-listen episode for anyone looking to elevate their personal and professional life. Join us at Growth Now Summit LIVE! April 3-4 www.growthnowsummit.com Episode Highlights: New Year, New Goals: Lauren and I dive deep into the topic of New Year’s resolutions and how we approach goal-setting. We discuss the importance of creating meaningful, actionable goals that align with your value...2025-01-0740 min
Mick UnpluggedLauren Cobello | The Power of PR: Lauren’s on Branding & PR Tips for Solopreneurs & EntrepreneursWelcome back to another compelling episode of "Mick Unplugged." In this episode titled "The Power of PR: Lauren's on Branding & PR Tips for Solopreneurs & Entrepreneurs," we sit down with the remarkable Lauren Cobello, a trailblazing entrepreneur who turned her post-divorce struggles into a seven-figure success story with an all-female leadership team. Lauren shares her insights on aligning a book with your business goals, the nuances of PR versus marketing, and strategic tips for solopreneurs looking to build their brand and achieve visibility. Delve into Lauren's unique perspective on competition—not as adversaries, but as sources of in...2024-11-2144 min
A Healthy Point of View Podcast w/ Sam TejadaBecome a Thought Leader With This Never-Revealed PR Strategy | Lauren Cobello | Ep-23In this episode of "A Healthy Point of View," Sam Tejada sits down with Lauren Cabello, founder and CEO of Leverage with Media PR, to explore the art and strategy behind building a powerful personal brand through public relations. With her extensive experience as a national TV personality and PR specialist, Lauren shares the insider secrets she’s used to elevate countless brands with authentic, strategic storytelling.Together, Sam and Lauren cover key topics like:- How to use storytelling and personal branding to create credibility- Leveraging behind-the-scenes content, book auth...2024-11-1445 min
Cultivate CNY Podcast#048: Lauren Cobello on the Power of a Personal BrandThis episode features Lauren Cobello. Lauren is the Founder and CEO of Leverage with Media PR. Her agency helps non-fiction authors with PR needs.
In our conversation we talk about Lauren's journey from getting her family out of debt through couponing, becoming a television personality, a successful author, and now a leader in the PR field. I can't wait for you all to listen to this episode!
Join The Collective by CNY Women’s Network, a membership community for growth-minded women: https://www.cnywomensnetwork.com/membership
Use the code: CULTIVATE10 for 10% off yo...2024-09-161h 07
YOUR FIRST 100K: Marketing Secrets For Christian Entrepreneurs ™How to Get Book Deals Plus TV COVERAGE in 2024! Founder and CEO of Leverage with Media, Lauren Cobello joins Joseph to discuss how entrepreneurs leverage their books into 7-figure businesses using TV. GUEST LINKS LeverageWithMedia.com SUBSCRIBE First100K.com Music By: Purple-Planet.com2024-08-3147 min
The Life Shift: Real Stories of Life-Altering MomentsWhat Would You Say? | Eps. 101-110 | Reflections on Pivotal MomentsThis bonus episode recaps the final statements from episodes 101 - 110, where guests reflect on what they would say to themselves before their life-shift moment and offer advice to those going through similar experiences. These conversations are raw, personal, and deeply inspiring.In this episode, guests share advice such as not worrying about the big picture, focusing on what's in your control, and seeking a coach for guidance. They also emphasize the importance of self-love, taking risks, and embracing life's messiness. Many guests reflect on how their past experiences have shaped them into who they are today and...2024-08-3010 min
The Shane Sams Show129: Level Up Your Brand w/ Lauren Cobello: PR Strategies that WorkIn this episode, I’m hanging out with PR expert Lauren Cobello, and she’s bringing the heat! Lauren’s got an incredible story—she went from being a personal finance TV personality to running a super successful PR agency. We’re diving deep into how to leverage media appearances to score big brand deals and build rock-solid credibility. Plus, we explore the magic of launching a book, why earned media is your secret weapon, and how to crush it on TV and podcasts to skyrocket your brand. If you’re aiming to get your book on the bestsell...2024-08-2154 min
Office Hours with David MeltzerLauren Cobello, Tony Martignetti, Purdeep Sangha, Justin RoethlingshoeferLauren CobelloLauren is a renowned national TV personality, 3x author, and Founder and CEO of Leverage with Media PR. With an impressive track record of success and a charismatic on-screen presence, Lauren has been a regular on national TV for over a decade and has captivated audiences on shows like the TODAY show, GMA, Dr. Oz, Rachael Ray, and hundreds of others. As the founder and CEO of Leverage with Media PR, Lauren has solidified her position as a leading expert in the field. Entrepreneurs who are non-fiction authors have found her agency to be a...2024-05-1546 min
HerMoney with Jean ChatzkyHow A Coupon Influencer Found Herself In DebtIn 2010, Lauren Cobello (formerly Lauren Guetman) created an entire brand as “the coupon lady” after she shared her story of how she got her family out of $40,000 in debt by couponing and budgeting. By 2016, she was posting multiple times a day, wrote a few books about couponing and budgeting, and was filming family finance videos with her kids and her husband as main fixtures in her online universe. But here’s the thing about creating a brand and a community around your personal story — sometimes that story falls apart. By 2017, Lauren and her husband split, leaving her to naviga...2024-05-1543 min
Beyond the CoverEmpowering Your Financial Future: From Money Mindsets to Building Wealth with Scarlette Joyce RojasJoin me as I welcome Scarlette Joyce Rojas, the powerhouse behind Money Mindset Wealth Management and the author of "31 Badass Money Mindset Affirmations." Together, we tackle the impact of early money education, the subtle financial nuances within immigrant families, and the transformative shift from debt accumulation to informed spending. Pathways to Financial Empowerment [11:40] - Healing Money Blocks - Significant role of mindset in financial planning and wealth accumulation and addressing common money blocks among six-figure earners. [25:56] - Mindset Shift and Business Strategy - Personal trade-offs involved in entrepreneurship, such as reduced social life and...2024-05-0737 minBeyond the CoverNavigating AI with Powerful Perspective: Chris PerryAI advancements, particularly in chat GPT technology, are transforming content creation and sparking debate about the role of authors in a world where computers produce human-like content. These tools can enhance research, drafting, and editing, though human creativity remains vital to the production of great content. Chris Perry’s expertise is showcased in his book "Perspective Agents," where he reveals how to develop a clear-eyed perspective, even as AI is being rapidly implemented everywhere you look. The Importance of Adapting to Digital Platforms (13:55) Virtual Companions: Therapeutic Bonds with AI (21:17) Human Creativity in AI W...2024-04-3046 minBeyond the CoverReal-Life Rom-Com Journey as a Social Media InfluencerEver felt like your love life was straight out of a romantic comedy, only with more awkward moments and less cinematic sparkle? Carrie Berk, the social media sensation and author of "The Real-Life Rom-Com," joins us to unravel what it’s like to navigate relationships as a teen with social media. With a colossal following that's nearly hit the 5 million mark, Carrie shares her journey from fashion blogger to TikTok and Instagram star, and what it's been like to juggle being a humble student and a freelance writer. Authentic Connections in A Digital World – Highlights (13:29...2024-04-2345 minBeyond the CoverRedefining Your Social Life with Sober CuriosityNew Year’s Eve is often synonymous with blowout parties and champagne toasts, but for Hillary Sheinbaum, a serendipitous New Year’s Eve bet threw her into a sober curious lifestyle that’s both hilarious and enlightening. Hillary, a New York Times journalist and author of "The Dry Challenge," shares her accidental yet transformational journey into a world where non-alcoholic beverages are rapidly gaining popularity. Throughout the episode, we sip on non-alcoholic treats like the craft cocktail Curious Number One Pomegranate Negroni and a raspberry gin alternative, and we explore the role they play in redefining social drinking n...2024-04-1639 minBeyond the CoverEmbracing Humor for a Transformative Life Journey with Steve Rizzo, the Mindset AdjusterImagine sharing the stage with comedy legends before they were legends, and feeling stuck, wondering why you’re not getting big breaks too. Steve Rizzo, the Mindset Adjuster, shares how he not only survived the comedy trenches alongside the likes of Chris Rock and Jerry Seinfeld but also how he turned comedy into a tool for personal growth. Through the rollercoaster of a comedy career and poignant moments of self-discovery, Steve's journey is a compelling testament to the power of following your heart. His chronicles provide an intimate glimpse into the resilience required to make bold choices, stay...2024-04-0942 minBeyond the CoverReclaiming Your Mental Health at Work with Natasha BowmanStruggling with mental health can feel like an isolating journey, but Natasha Bowman's story serves as a beacon of hope and resilience. Her tale is one of vulnerability and strength, as she navigates the precarious waters of professional identity, self-worth, and mental health, particularly under the harsh spotlight of the pandemic. As we explore the pages of Natasha's eye-opening book, "Crazy AF: How to Go from Being Burnt Out, Unhappy and Unmotivated to Reclaiming Your Mental Health at Work," we uncover the stigmatized world of mental illness in the workplace and the importance of self-care over the g...2024-04-0253 minBeyond the CoverThe Transformative Question for Success in Life, Love, and Business with Sonia SatraSonia Satra traded her soap opera scripts for the pen of a thought leader by sharing the transformative question that can redefine our journey to success: Her book, "What If It Were Easy," unravels this concept. A simple shift in perspective might be all you need to unlock your hidden potential. Our conversation begins with the story of her husband's entrepreneurial ventures and leads us to the inception of 'Moticise', a unique blend of mindset work and exercise.Humble Logos to Powerful Affirmations Sonia's insights on the power of embracing imperfection reveal her ap...2024-03-2647 minBeyond the CoverHow to Find Calm in the Chaos with Stacy Igel from Boy Meets Girl ClothingDreaming what it would be like to participate in New York Fashion Week? Or perhaps imagining the luxurious life of a most recognized impact fashion brand owner? Maybe you’ve had a life-long dream of becoming a HarperCollins author? Well, Stacy Igel of Boy Meets Girl clothing and author of “Embracing the Calm in the Chaos” has rocked the socks off all of those things! Entrepreneurial Grit Meets Literary Wit In this episode you hear about her journey from impact fashion mogul to author, what the writing and publishing process was like with HarperCol...2024-03-1949 minBeyond the CoverHow to Start a Movement with a Book: Simran Kaur from Girls that InvestSimran Kaur, the dynamic force behind Girls that Invest, shares how her personal crusade for gender equality evolved into a transformative global movement. Her unwavering commitment to educating women on financial mastery lays the foundation for a future where finance is as much a women's world as it is a man's. We don’t just talk shop about investment strategies; we dig into the roots of her mission, exploring the gender pay gap and financial abuse, and how these issues underscore the vital need for financial literacy. Her story, from advocating for fairness in her own home to i...2024-03-1238 minBeyond the CoverBecoming the Celebrity CEO: Personal Branding Secrets with Ramon RayEver wonder how some entrepreneurs turn into local legends or industry rockstars? Say hello to Ramon Ray, author of The Celebrity CEO: How Entrepreneurs Can Thrive by Building a Community and Strong Personal Brand. Ramon reveals how he spun his own narrative into not just another success story, but a masterclass in personal branding. He's chatted with President Obama, stood shoulder to shoulder with big names like Gary Vaynerchuk, and now he's here to share the playbook for elevating your brand to celebrity status, no matter your niche. Ramon unpacks the secrets to becoming a hou...2024-03-0547 minBeyond the CoverWelcome to the Beyond the Cover PodcastLauren is a renowned national TV personality, 3x author, and Founder and CEO of Leverage with Media PR. With an impressive track record of success and a charismatic on-screen presence, Lauren has been a regular on national TV for over a decade and has captivated audiences on shows like the TODAY show, GMA, Dr. Oz, Rachael Ray, and hundreds of others.Lauren Cobello's exceptional journey, from a TV personality to a successful author and the founder and CEO of a thriving PR agency, showcases her unwavering passion, unwavering dedication, and unwavering commitment to excellence. Her personal brand...2024-02-2801 min
Invest In Yourself: The Digital Entrepreneur PodcastDigital Entrepreneur Lauren Cobello Talks about Leverage with Media PRHow did Digital Entrepreneur Lauren Cobello invest in herself to be able to run Leverage with Media PR?Well, that's what your Podcast Mogul Phil Better is here to do.Join Phil as he asks about Having 3 million dollars in revenue and how Content Creation for Social Media is currently something they are dealing with in their business!We also discuss why Rocket Fuel is a book they recommend for Entrepreneurs to Read.Make sure to listen until the end for a special treat!Remember to Invest In YourselfTeam Invest In Yourself~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~...2024-02-1643 min
Flipped Lifestyle™ PodcastHow Lauren Got 62 Members in Just 11 Days!Today’s guest on the Flipped Lifestyle podcast is Lauren Cobello (formerly Greutman)!12 She’s an entrepreneur who has been on several television shows, and she’s known as an expert on budgeting and saving money. Lauren had considered starting a membership before, but it seemed like a huge undertaking. She joined memberships previously that were a bit overwhelming, and since she was making a decent living already, she wondered if it was worth the time and effort. Well, Lauren decided to launch her budgeting and personal finance membership just 11 days ago and already has 62 paying...2024-02-1349 min
As It Relates to Podcasting with Simona CostantiniPR Strategies for Speaking Engagements, Book Launches, and Brand Deals with Lauren Cobello (Part 4)Welcome to the final episode of our four-part series with Lauren Cobello, the founder and CEO of Leverage with Media PR, and a renowned national TV personality, three-time bestselling author, and a prominent figure in the world of entrepreneurship and public relations. In today's episode, we dive into the key elements of creating a PR strategy and leveraging it for speaking engagements and book launches to make more money within your business and creator lifestyle. To start, it's essential to have a clear understanding of your message and the transformation you offer. Lauren recommends focusing on your...2024-01-2528 min
Mitlin Money MindsetHow Writing a Book Can Transform Your Path with Lauren CobelloHave you ever thought about writing a book? Are you one of the people who says “I have a book inside me” but never takes the leap? Lauren Cobello is a renowned TV personality, author, and prominent figure in the world of public relations. Lauren took her personal triumph of overcoming debt and built a brand through a website and social media. She garnered numerous media appearances on the TODAY show, GMA, Dr. Oz, Rachael Ray, and hundreds of other TV shows. She leveraged those media appearances and social media followings to land a book deal w...2024-01-2437 min
A.U.M. - Ask Us Marketing™A.U.M.™ - How to Leverage Your Book to Get Press CoverageDid you know that one of the best ways for advisors to get established as trusted experts is to write a book? And while writing a book is a feat in and of itself, getting it noticed is a whole other challenge. That’s where Lauren Cobello, founder and CEO of Leverage with Media PR comes in. Join Kalli for this episode of Ask Us Marketing, as we learn Lauren's proven strategies for getting your book noticed, promoted, and elevated to a bookshelf must-have.2024-01-2231 minAs It Relates to Podcasting with Simona CostantiniThrough the Noise: Mastering Public Relations to Stand Out with Lauren Cobello (Part 3)In today's crowded market, it can be a challenge for creators and podcasters to stand out and gain recognition. One often overlooked strategy is leveraging the power of public relations (PR). In this episode, we will explore the importance of PR in podcasting and how it can help you become a prominent figure in your industry. We will also discuss some essential tips shared by PR expert Lauren Cobello on how to make yourself the go-to person for interviews, media coverage, and podcast appearances. In a world where everyone is vying for attention, PR offers a unique opportunity to...2024-01-1924 min
The Life Shift: Real Stories of Life-Altering MomentsFrom Public Persona to Personal Growth: Unmasking Success | Lauren CobelloIn this episode of The Life Shift Podcast, Lauren Cobello, a single mother of four, a successful entrepreneur, and an author, shares her personal and professional journey, how she navigated her career and personal life and the transformative shift she experienced following her divorce. Lauren's story is an inspiring testament to resilience, authenticity, and the power of personal transformation.Major Takeaways:
The Impact of Divorce on Personal and Professional Life
Dealing with Public Persona and the Struggles of Living in the Limelight
The Journey of Self-Discovery and Transformation
The Impact...2024-01-1659 minAs It Relates to Podcasting with Simona CostantiniBuilding Your Brand Using Books, PR, and Speaking Gigs with Lauren Cobello (Part 2)In today's digital age, building a brand requires a multifaceted approach. It is not enough to have a great product or service; you also need to establish yourself as an authority in your field. This is where leveraging books, PR, and speaking engagements can play a crucial role in brand building. In this episode, Lauren Cobello joins me to explore the strategy behind using these outlets interchangeably. 1. The Power of Brand Building: Effective brand building goes beyond a catchy logo or tagline. It involves creating a cohesive brand identity that resonates with your target audience. A...2024-01-1124 minAs It Relates to Podcasting with Simona CostantiniWhy Every Creator Should Write a Book with Lauren Cobello (Part 1)In the ever-expanding world of entrepreneurship, it's becoming increasingly important to stand out from the crowd and establish credibility. One powerful tool that every entrepreneur should consider is writing a book. In this first episode of a four-part series, Lauren Cobello joins me to explore the reasons why writing a book is beneficial for creators. 1. Elevates Credibility and Authority: One of the biggest advantages of writing a book is that it instantly enhances your credibility and authority in your field. When people learn that you have authored a book, they perceive you as a reputable...2024-01-0523 min
Entrepreneurs on FireUsing a Book and National Media Coverage to Become THE Leader in Your Industry with Lauren CobelloLauren Cobello is the Founder and CEO of Leverage with Media PP, an online entrepreneur, 3x author, and Lifestyle TV Personality. She's been a regular on the TODAY Show, GMA, Dr. Oz, and Rachael Ray for over a decade. Her agency helps entrepreneurs write the right books for their businesses, get them on TV, and helps them scale their businesses to the next level. Top 3 Value Bombs 1. Everybody should have a book. 2. People become successful not because of luck, but because of strategy. 3. National media is a whole different ball game...2024-01-0323 min
Money You Should AskIgnite Your Financial Potential. FinCon 23Money, money, money! It's the thing that makes the world go 'round, yet it's also the source of stress, anxiety, and conflict for so many people. How should we think about money in a healthy way? What money beliefs are limiting us from reaching our full financial potential? in this episode of Money You Should Ask, recorded at FinCon 2023 in New Orleans, I roamed the halls of the nation's biggest personal finance conference, getting up close and personal with attendees and speakers to uncover their deepest money beliefs, biggest money mistakes, and most insightful money lessons learned.2023-11-2224 min
Crush Your Money GoalsEpisode 8: FinCon 2023 Live: The Women in Money Mastermind & Community ExperienceWe are coming to you LIVE from Fincon 2023 in New Orleans & we are talking about all things Women, Community and Masterminds.Bernadette & Stefanie had the opportunity to attend a Women In Money Mastermind this summer and we thought it would be a great idea to check in with some of the amazing women who attended. We asked them what their biggest takeaways were from the Mastermind for their businesses and what the Women’s Wealth Effect means to them.And of course, we break down what our thoughts were about our mastermind experiences to date & our...2023-10-3040 min
Successfully Unemployed Show with Entrepreneurs Investors and Side HustleBook National Media with PR Expert Lauren CobelloWant to share your story with the world and make more money? Using Nation Wide TV Media, Lauren helps entrepreneurs on TV to get their books into more hands, make more $$ and share their message with millions!Get my free real estate investing couse: https://masterpassiveincome.com/freecoursesuGet 10% OFF your REWBCON pass w code: PODCASThttps://rewbcon.com// WHAT TO WATCH NEXTStart a Podcast: https://youtu.be/YdKKwSSOnJAMake Money Online: https://youtu.be/WDkRHg3uxR0Flea Market Flipper: https://youtu.be/MYEoeQPT-5E...2023-06-0640 min
Coffee Chat With Camille ShowWhy You Need PR To Get You Message Out W/ Lauren CobelloBIOGRAPHY
Lauren Cobello, the founder and CEO started Leverage with Media PR after building her own brand into a multi-million dollar company by leveraging traditional media and books.
Leverage with media is a book PR Agency. Focusing specifically on helping entrepreneurs who become non-fiction authors get their books into the hands of others.
She saw other entrepreneurs paying thousands per month to PR companies and not getting any results, leading to frustration. With Lauren’s “Author Accelerator Blueprint,” her clients have gotten booked on The Discover Channel, Fox News, ABC News, Cheddar, Forbes, and many more!
Lauren has over 13 years of TV...2023-03-2925 min
Coffee Chat With Camille ShowWhy You Need PR To Get You Message Out W/ Lauren CobelloBIOGRAPHY
Lauren Cobello, the founder and CEO started Leverage with Media PR after building her own brand into a multi-million dollar company by leveraging traditional media and books.
Leverage with media is a book PR Agency. Focusing specifically on helping entrepreneurs who become non-fiction authors get their books into the hands of others.
She saw other entrepreneurs paying thousands per month to PR companies and not getting any results, leading to frustration. With Lauren’s “Author Accelerator Blueprint,” her clients have gotten booked on The Discover Channel, Fox News, ABC News, Cheddar, Forbes, and many more!
Lauren has over 13 years of TV...2023-03-2925 min
The Financial Independence ShowMedia Features & Getting to “Yes” | Lauren CobelloEver wonder how someone ends up being the resident expert on something like The Today Show?
That's where today's guest, Lauren Cobello comes in.
Lauren struggled with money at first.
She even had her car REPO'd at one point.
It makes sense why she would later write a book titled "The Recovering Spender".
In the beginning, she was teaching coupon seminars for church groups.
That then slowly started to develop into a personal brand around frugality.
Then after a few years, her expertise and resumé grew to the point she was regularly featured on shows such as The TODAY SHOW, T...2023-03-0149 minYOUR FIRST 100K: Marketing Secrets For Christian Entrepreneurs ™Do THIS To Get TV COVERAGE and BOOK DEALS! Founder and CEO of Leverage with Media, Lauren Cobello joins Joseph to talk about how entrepreneurs leverage their books into 7-figure businesses using TV. GUEST LINKS LeverageWithMedia.com SUBSCRIBE First100K.com EliteMensCoach.com CREATE HAPPINESS IN YOUR PERSONAL, FAMILY & BUSINESS™ We Help Hard-Charging Husbands, Dads & Elite Businessmen Earning 7-9 Figures to Dominate Their Industry Without Failing At Home! See REAL Results at: EliteMensCoach.com Music: Purple-Planet.com2023-02-1849 min
KofeTalkOne Cup of Coffee with Financial Expert and Expert Mom Lauren Cobello2022-10-2722 min
What's Next with Mike DraperCan You Really Have Financial Freedom? with Lauren CobelloCan you really have financial freedom as a single parent?
Can you build wealth and a successful life when you feel like you can never catch a break?
In this episode with Lauren Cobello, we get real about what really goes on behind the scenes of financially successful businesses and how to become financially independent as a single parent.
Lauren helps busy moms create financial freedom for their families by sharing simple, easy ways to take back control of their money, live within their means, and create the simpler, happier life they’ve al...2022-10-1856 min