Shows
Tech Buzz China 英文科技评论Ep. 79: Yatsen Group: China's L'Oreal for the digital age?In Episode 79 of Tech Buzz China, Rui and Ying talk about a company that aspires to be “China’s L’Oréal” for the digital age: Yatsen Group, owner of smash hit cosmetics app Perfect Diary (完美日记) among other brands. Though we at Tech Buzz have never directly covered the company, we have mentioned it, including in Episode 70 with Lauren Hallanan; as well during last week’s Q3 Market Trends call (link available through Dec. 9) with BigOne Lab’s Mengyao Ren. Yatsen recently listed on the NYSE, and it’s got a nearly $12 billion market cap. Listen and follow along with us as we...2020-12-1638 min
Tech Buzz China by PandailyEp. 79: Yatsen Group: Cosmetics ecommerce superstar and China’s L’Oreal for the digital age?In Episode 79 of Tech Buzz China, Rui and Ying talk about a company that aspires to be “China’s L’Oréal” for the digital age: Yatsen Group, owner of smash hit cosmetics app Perfect Diary (完美日记) among other brands. Though we at Tech Buzz have never directly covered the company, we have mentioned it, including in Episode 70 with Lauren Hallanan; as well during last week’s Q3 Market Trends call (link available through Dec. 9) with BigOne Lab’s Mengyao Ren. Yatsen recently listed on the NYSE, and it’s got a nearly $12 billion market cap. Listen and follow along with us as...2020-12-0838 minTech Buzz China 英文科技评论Ep. 70: Livestreaming ecommerce with Lauren HallananEpisode 70 of Tech Buzz China features Lauren Hallanan in conversation with our co-hosts Ying Lu and Rui Ma on the topic of livestreaming ecommerce. In addition to being a former China-based livestreamer herself, with over 400,000 followers, Lauren is a fellow SupChina podcaster at the China Marketing Podcast. Go check it out! Today, Lauren gives a fascinating overview of China’s livestreaming ecommerce industry, including its history, key traits and differentiators, common content formats, and product design and features. Throughout, she helps us answer these questions: Why has livestreaming, specifically in ecommerce, become so explosively popular in China? How h...2020-07-2340 min
Tech Buzz China by PandailyEp. 70: Livestreaming ecommerce with Lauren HallananEpisode 70 of Tech Buzz China features Lauren Hallanan in conversation with our co-hosts Ying Lu and Rui Ma on the topic of livestreaming ecommerce. In addition to being a former China-based livestreamer herself, with over 400,000 followers, Lauren is a fellow SupChina podcaster at the China Marketing Podcast. Go check it out! Today, Lauren gives a fascinating overview of China’s livestreaming ecommerce industry, including its history, key traits and differentiators, common content formats, and product design and features. Throughout, she helps us answer these questions: Why has livestreaming, specifically in ecommerce, become so explosively popular in China? How...2020-07-2040 min
The Worldly Marketer PodcastHow Western Brands Can Best Engage With Today’s Chinese Consumers w/ Lauren HallananLauren Hallanan is the Head of Marketing at Chatly, a New York based company that helps global brands connect with consumers via WeChat, China’s most important social media app. Having spent more than eight years living, studying and working in China, she is fluent in Mandarin and she has become a recognized expert on Chinese social media marketing, influencer marketing, live streaming, and social commerce. Born and raised in the U.S, Lauren first travelled to China in 2009 to study the Mandarin language. She eventually had the opportunity to work in the Chinese entertainment, PR, live-streaming, and i...2020-02-2940 min
The NegotiationLauren Hallanan | Live Commerce, Private Traffic & Idle FishToday on The Negotiation, marketing specialist Lauren Hallanan talks about all things digital marketing, influencers, and social media for brands in China. Lauren shares her insights on what platforms are on top and which are soon to be left in the past by consumers and brands alike. Listen in to learn what tactics are being used by domestic Chinese brands and why studying their approach could be the key to attracting superfans for a brand or product in China. We kick off this episode by asking Lauren for a breakdown of the social media landscape i...2020-01-2847 min
Ta for Ta: Women, Success, ChinaEpisode 27: Lauren HallananWhat does it take to become a star livestreamer in China, and in what direction is the booming industry trending now? Lauren Hallanan, who garnered over 300K followers on the livestreaming site Momo, provides some insight into the growing, multibillion-dollar industry. Currently, she is the head of marketing at Chatly, and a Chinese social media marketing expert. 5:30: The pressures of live streaming 13:29: Huge growth in education and commerce live streaming26:12: Selling a product online with key opinion leaders31:45: Determining brand successSee Privacy Policy at https://a...2019-10-2542 min
China, WTF?!#1 Chinese Influencer Marketing and Live Streaming with Lauren HallananWelcome to the only podcast to ask: China, WTF?! What’s The Future? Arnold Ma, founder of Chinese creative agency Qumin, gets to the bottom of what tomorrow may look like, globally, by dissecting China's today. The podcast focuses on Chinese tech disrupters, people and cultures.In this first episode, we chat with Lauren Hallanan about Influencer Marketing and Live Streaming in China.Lauren is the VP of Live Streaming at The Meet Group and a Chinese social media marketing expert focusing on influencer marketing, live streaming, and social commerce. Sh...2019-06-0558 minTech Buzz China by PandailyEp. 41: IPO is for Influencers: The Company Behind China’s Kylie Jenner is Going PublicIn Episode 41 of TechBuzz China, co-hosts Ying-Ying Lu and Rui Ma talk about Ruhnn (RUHN), a relatively small yet significant company that filed for IPO a few weeks ago in the U.S. on the Nasdaq. Ruhnn has become the clear leader in China’s fast-growing influencer marketing sector, an area in which — our co-hosts agree — China should be considered world-leading. Lauren Hallanan, a Chinese social media marketing expert focusing on influencer marketing, and a former livestreamer in China with over 400,000 fans, joins us with insightful commentary on Ruhnn and other influencer incubators. Rui and Ying-Ying begin by explaining that Ruhnn...2019-04-0235 minTech Buzz China 英文科技评论Ep. 41: The Company Behind China’s Kylie Jenner is Going PublicIn Episode 41 of TechBuzz China, co-hosts Ying-Ying Lu and Rui Ma talk about Ruhnn (RUHN), a relatively small yet significant company that filed for IPO a few weeks ago in the U.S. on the Nasdaq. Ruhnn has become the clear leader in China’s fast-growing influencer marketing sector, an area in which our co-hosts agree that China should be considered world-leading. Lauren Hallanan, a Chinese social media marketing expert focusing on influencer marketing, and a former livestreamer in China with over 400,000 fans, joins us with insightful commentary on Ruhnn and other influencer incubators.Rui an...2019-04-0235 min
Stream WarsBonus Episode: What it Was Like to Be a Professional Live Streamer in China with Stream Wars Host Lauren HallananIn this bonus episode of the Stream Wars podcast we turn the tables and MeetMe Talent Manager Anthony Marc interviews the show’s host, Lauren Hallanan, to learn more about her experience as a former professional live streamer in China.
They discuss:
How Lauren became a live streamer
Why her career in marketing, PR and entertainment came in handy as a livestreamer
Which Chinese platforms she streamed on (MOMO, Huajiao, Yizhibo, and Meipai)
How China’s live streaming environment is different than the US
The prevalence of live streaming talent agencies in China ...2019-03-0737 min
Travelcast[Traveltrends] Influencers are the Key to Attracting Chinese Travelers with Lauren HallananIf you are new to the China market, or in the process of creating a digital strategy to reach your Chinese consumers, there is one tactic you just can’t ignore: KOL (key opinion leader) endorsement.
I was pleased to received Lauren Hallanan who is an influencer, Chinese social media marketer
In this #travelcast episode, we spoke on: Why Influencers are the Key to Attracting Chinese Travelers.
Have you ever heard of a social media influencer with 4.5 million followers selling 100 cars (no, not virtual cars) in five minutes in the West? Probably not, but in China this is not an un...2018-08-1422 min
China Tech Talk09: Astroturfing, tipping, and how to become a live stream celebrity in China with Lauren HallananJohn and Matthew talk with Lauren Hallanan, an internet celebrity in China about: Differences in live streaming platforms Gifting as a business model How to make a live stream interesting Agency practices (hint: it’s not always ethical) Transition from streamer to KOL Links Lauren Hallanan: China Live Emma Lee: Momo sees record revenue growth thanks to live streaming Charles Custer: Fei Cheng Wu Rao: China's Hottest Dating Show Tracey Xiang: Report: China's live streaming market grew 180% in 2016 How to leave an iTunes review Hosts John Artman, @knowsnothing, TechNode Matthew Brennan, @MattyBGoooner, ChinaChannel Podcast information iTunes RSS feed Music...2017-06-161h 08
sad09: Astroturfing, tipping, and how to become a live stream celebrity in China with Lauren HallananJohn and Matthew talk with Lauren Hallanan, an internet celebrity in China about: Differences in live streaming platforms Gifting as a business model How to make a live stream interesting Agency practices (hint: it’s not always ethical) Transition from streamer to KOL Links Lauren Hallanan: China Live Emma Lee: Momo sees record revenue growth thanks to live streaming Charles Custer: Fei Cheng Wu Rao: China's Hottest Dating Show Tracey Xiang: Report: China's live streaming market grew 180% in 2016 How to leave an iTunes review Hosts John Artman, @knowsnothing, TechNode Matthew Brennan, @MattyBGoooner, ChinaChannel Podcast information iTunes RSS feed Music: "Theme from Pengu...2017-06-161h 08