Shows
Refuel Your FireUnlocking Our True Selves: Self-care & IdentityIn today’s episode Lauren discusses the importance of embracing self-care from the inside out, fostering authentic connections, and finding our intrinsic motivation. Lauren shares their personal story of self-discovery and the importance of shedding external expectations so we can truly show up in our own lives.To access videos from today’s episode along with past podcast highlights and more, be sure to subscribe to Lauren’s Youtube Channel, The Cheat Sheets here: https://youtube.com/c/laurenkressOther Helpful LinksBook a free guided coaching session with Lauren here: https://www.theche...
2024-05-1816 min
Refuel Your FireNourishing Your Body: A Short Guide to MacronutrientsIn this episode we explore valuable insights on the role of each macronutrient, including healthy food sources, and how to make informed dietary choices based on your health and fitness goals. Whether you're a wellness enthusiast or a novice in the realm of nutrition, this episode serves as your go-to resource for nourishing your body and refuelling your fire.Episode Links:Grab a copy of my short eBook/Macronutrient Cheat sheets: Know Your Macronutrients via my online shop here: https://www.thecheatsheets.co/know-your-macronutrientsTo connect with me further visit my...
2024-03-1020 min
Refuel Your FireSleep hacks for stress reduction - a deep dive into better sleepJoin Lauren Kress in this episode of Refuel Your Fire to unlock the power of a well-rested mind and body.Episode Links:Visit https://www.thecheatsheets.co/fitness to register for the free workout training session that best aligns with your fitness goals.To view the fitness and career coaching 1-on-1 offers I mentioned head over to https://www.thecheatsheets.coTo learn more about Lauren and the work they do, visit https://www.laurenkress.comTo connect with Lauren on LinkedIn head to: https://www.linkedin.com/in...
2024-01-2841 min
Refuel Your FireGetting To Know Your Inner ChildIn today’s episode we’re talking about how to nurture your inner child and why it matters. Join Lauren Kress as they share 12 questions you can ask yourself this holiday season to get to know your inner child and your authentic self a little better.To access the 12 questions discussed in today’s episode head over to my article on substack: https://laurenkress.substack.com/p/12-questions-to-ask-your-inner-childUnderstanding how to nurture your inner child can help to prevent burnout and promote self care whilst expanding your career horizons. To learn more, visit my website here...
2023-12-2235 min
Life UpliftedEmotional Regulation + Nervous System Health with Dr. Anna KressIn today’s episode you're going to hear from Dr. Anna Kress. Dr. Anna is a licensed Clinical Psychologist with over 20 years of experience providing psychotherapy. She completed her training as a Postdoctoral Fellow at Princeton University and is in private practice in Princeton, New Jersey. Dr. Kress provides therapy for adults who struggle with anxiety, depression, and trauma. She also writes a blog and presents workshops that focus on emotional health and manifesting goals. Her work has been quoted and featured in a variety of media, including Cosmopolitan, SUCCESS, Yoga Journal, Girlboss, Shape, Teen Vogu...
2023-08-0240 min
Refuel Your FireLet's talk about sex...and genderI share my personal journey of discovery in relation to my gender identity and expression along with a broader discussion about the differences between sex, gender and more. I also talk about the deep-dive I've taken into the 16 personalities and what I've found most helpful from this for life and business. As promised in today's episode you can also find out more about the 16 personalities via the new video series I've put up on Youtube:For the 16 personalities basics head to this video: https://youtu.be/hYKtIlBgwLgTo learn about cognitive functions and function...
2022-04-0357 min
Refuel Your Fire16 Personalities, entp and mindful resolutions for 2022I kick off season 7 with a chat about new year resolutions, mental health, 16 personalties and insights about my entp personality type. I also talk about the paradox of change and the new direction for this podcast in 2022.This podcast is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy Lauren a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire them to speak at your event - to find out about their rates and...
2022-01-101h 04
Refuel Your FireThe Entrepreneurship Mindset and the Power of Business ScienceIs entrepreneurship on the cards for your career? In this podcast episode Lauren Kress shares how recently published article about her atypical career path and approach as a business scientist helped her adopt an entrepreneurship mindset. If you prefer to read, you can check out the full article here: https://www.laurenkress.com/entrepreneurship-mindsetWant to have a listen to Lauren's new show Bad Marketing? Check it out here: https://www.laurenkress.com/bad-marketingFind Lauren on Youtube at: https://youtube.com/c/laurenkressConnect with them on LinkedIn here: https://www...
2021-12-1932 min
Refuel Your FireIkigai part 4 - What can I be paid for?In today's episode we're talking through the 4th and final aspect of the Ikigai framework - monetization. I also reveal a discovery about what the Ikigai really is and explain how the Westernised version of the Ikigai evolved.Here's some useful links from today's show:1. Find out more about National Reconciliation week here: https://nrw.reconciliation.org.au/2. Become a Free member at Lauren's Laboratory to join discussions about this show and more: https://laurenslaboratory.com3. Read about the real meaning of Ikigai at http://ikigaitribe.com/ikigai/ikigai-misunderstood/4. Check out the 12 types...
2021-06-0136 min
Refuel Your FireAtomic habits by James Clear book review: From little things, big things growI review Atomic Habits by James Clear while talking about my own reflections and learnings from the book and share some questions to think about when it comes to motivation, success, and what you want to achieve in your life.Join the discussion at https://laurenslaboratory.com/membershipThis podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy Lauren a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire...
2021-05-2448 min
Refuel Your FireIkigai Part 3 - What the world needsWhat does the world need and how can we make it a better place? Now that you've thought about how you can play to your strengths and what you love, it's time to think about how to put all of this to best use to create a world where people and the planet thrive in order to complete the third part of our Ikigai. Unlike the first two Ikigai episodes, this third episode is about understanding what the science-based sustainable development goals for the planet are to begin with. To follow along with me as we discuss the 17...
2021-05-1730 min
Refuel Your FireWhat should I do if I hate my job?If you're thinking "I hate my job so what do I do?" you're not alone - In 2020, only 15% of people were actively engaged in their work according to Gallup, so in this episode Lauren Kress, The Business Scientist is talking about what you can do if you hate your job and you're thinking "what now?" Whether you're ready to quit, not sure if it's the right thing right now or if you can't quit, this week's career change focused episode talks about what you can do at your current place of employment (or in your business if your self-employed) as...
2021-05-1541 min
Refuel Your FireIkigai Part 1 - What am I good at?I talk through a bunch of questions you can ask yourself to help you identify your strengths and how you can best play to them in your career or business. I also share my exciting (but still pretty quiet!) announcement about my new membership site: Lauren's Laboratory.If you'd like to check out what I've been cooking up there simply head to https://www.laurenslaboratory.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com Hosted on Acast...
2021-04-1834 min
Refuel Your FireCareer anxiety and successI speak about career anxiety, status anxiety, the problems with the facade of a "meritocracy" and an honest account of my existential angst about work and life during the past year of the pandemic.Tweet with me @laurenkress89 to share how you're feeling about your career or reach out to me on LinkedIn by searching for Lauren Kress, The Business Scientist.This podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy me...
2021-03-2044 min
The Sassy AF Audio Experience featuring Hallie Avolio: Self-Care, Self-Love and Sassy Fun!Season 003 - Episode 028 : Being a Thought Leader & Creating Your Legacy | Interview with Lauren KressWelcome to Season 3: Episode 28 of The Sassy AF Audio Experience!
Please SUBSCRIBE to our channel, rate, review & share with your SASSY AF friends!
Sassy Healthy Fit is DEDICATED to EMPOWERING In Demand Women to PRIORITIZE themselves & UNLOCK THEIR SASSY SIDE without guilt!
This week's guest on the show is Lauren Kress, The Business Scientist. Lauren provides strategic guidance to entrepreneurs, change makers, and small businesses to grow their brand and business using science. She is a YouTuber, speaker and host of one of Australia &...
2020-12-0813 min
Refuel Your FireMy favourite ways to increase productivity and decrease stress (MONDAY MINDSET)Join me today as I talk about the unique challenges and opportunities that come with working from home as a small business owner and 7 of my favourite ways you can increase productivity whilst decreasing stress.We'll look at how productivity can be improved by discussing:- Entrepreneurship challenges for productivity- Why productivity is important- Stephen Covey's 4 quadrants- The neuroscience of productivity- 7 ways to increase productivityThe resources I reference in today's show are:1) 4 tell-tale signs you're a serial multitasker (on Den Lennie's show How...
2020-12-0638 min
Refuel Your FireHow do podcasts make money? (SEEN & HEARD)If you've been wondering how podcasts make money, how much money podcasting makes, how many listeners you need to make money and how much podcast sponsors will pay then have a listen to today's episode where I break down podcast monetization options, talk about best practices for getting sponsors and share a little bit more about what I'm finding works best on the medium that allows us to create the most intimate relationship with our audience.If you'd like more tips about how to start a podcast I highly recommend having a listen to my episode with Darren...
2020-11-2754 min
Refuel Your FireBuild your irresistible lead magnet with Mez Gallifuoco (LIVE WITH LEADING THINKERS)How do you build a lead magnet that attracts enough attention from a stranger in your market to start building a relationship that could turn them into your next best customer?Find out in my interview today with Business Strategist, Startup Consultant & Founder of The Mad Ones with Mez Gallifuoco.WARNING: This show contains loads of business nerd tangents because Mez is my super smart cousin who lives on the other side of the world and we get chatting like we're in my aunt's kitchen drinking tea!Pre-register for Mez's mini-course on how to...
2020-11-2450 min
Refuel Your FireHow to keep clients happy (MONDAY MOTIVATION)In today's monday motivation episode, I share 5 super simple ways to improve client service and keep your clients happy.Head over to the free resource section on laurenkress.com to access the 3 templates I've created to help you take action today to help manage stakeholders, streamline communications, keep projects on track and increase the chances of repeat business from your best clients.Access the free template on Lauren's Laboratory: https://www.laurenslaboratory.com/how-to-improve-interpersonal-relationships-in-the-workplaceSupport this show on ko-fi at: https://ko-fi.com/laurenkressFind me on twitter: https://twitter.com/laurenkress89
2020-11-1509 min
Refuel Your FireHow to increase customer lifetime value with Floris Blok (LIVE WITH LEADING THINKERS)If you sell a business service or a premium offer and you've been wondering how you can gain and retain more customers and ultimately, how to increase customer lifetime value, then I guarantee you will take away thousands of dollars worth of value from my interview today with marketing guru, Floris BlokFloris is the Director and Founder of Relevate Consulting and Co-Host of The Front Line Podcast and in this episode we discuss questions like:"Who do I need to target within a business to get my next sale?""Why isn't my Facebook & LinkedIn...
2020-10-2747 min
Refuel Your FireHow to use storytelling for social impact & social innovation with Dylan Hall (LIVE WITH LEADING THINKERS)How will brand storytelling help you make the world a better place? This episode is for change makers, innovators and non profit leaders who want to understand how to translate brand values into real world impact.Join Dylan Hall and Lauren Kress as they discuss leadership, nonprofit management and nonprofit marketing in today's live stream!Find out. more about Dylan and his work on LinkedIn here: https://www.linkedin.com/in/dylanjosephhall/If you found this show valuable, please remember to support the show on ko-fi here: https://ko-fi.com/laurenkress
2020-09-2945 min
Refuel Your FireHow to choose the right name for your business with Louise Karch (LIVE WITH LEADING THINKERS)What's in a name - how much does your business name or a product name really matter?In this episode on how to name your business Lauren Kress speaks with Louise Karch about the neuropsychology behind why your brand name is worth millions of dollars in revenue.Louise Karch is the CEO of BRANDfluence and the Author of Word Glue, helping businesses get the attention they deserve so they can grow!Louise has worked with entrepreneurs in 70 different countries alongside Seth Godin and has helped brands dramatically increase their revenue by helping them find...
2020-09-2737 min
Refuel Your FireHow to grow your podcast audience with Darren Moffatt (LIVE WITH LEADING THINKERS)Today on LIVE WITH LEADING THINKERS Lauren Kress speaks with Nerd of Business podcast host Darren Moffatt to talk about...podcasting!If you've been wondering whether podcasting is the right thing for you to grow your brand and business, tune in to today's live stream chat with Darren and Lauren as they discuss the lessons they've learnt from podcasting, why they believe it's important to stand out from the crowd, grow your personal brand and position yourself as a thought leader.Lauren will also be asking Darren some of the most common questions her clients and...
2020-09-2445 min
Refuel Your FireLeadership transformation and the power of story with Kylee Stone (LIVE WITH LEADING THINKERS)Absolutely thrilling to chat with Kylee Stone, host of the podcast show The Uncharted Leader in this episode of Grow Your Brand! We talked leadership, storytelling, behavioural change, identity, imposter syndrome, neuroscience, vulnerability, resilience... and the opportunities that slowing down has provided over the past few months.Kylee is CEO & Founder of The Performance Code a coaching consultancy specialising in leadership transformation, resilience and wellbeing.In her podcast Kylee gets behind the scenes with a host of leaders - entrepreneurs, executives, athletes, academics, subject matter experts, business owners and emerging leaders - to talk about their...
2020-09-2237 min
Refuel Your FireSEO strategy for online marketing and brand growth with Ronan Walsh (LIVE WITH LEADING THINKERS)Today Lauren is chatting with Ronan Walsh to learn about how SEO has changed over the past 10 years and what you need to do today to get to the top on Google's Search Engine Results.Ronan is a SaaS Marketing Consultant, Founder of Digital Trawler and lectures on Digital Marketing, Website Design & Optimisation at the Limerick Institute of Technology.In this podcast we discuss:- How SEO has changed over the past decade- The key seo strategies that work in 2020- The difference between white hat SEO, black hat SEO and...
2020-09-2052 min
Refuel Your FireAsk me anything about how to grow your brand (SEEN & HEARD)Lauren Kress answers questions about brand building, personal branding, growing your online visibility and content marketing on this SEEN & HEARD live stream!A big thank you to everyone who submitted questions and joined the live stream - here's the questions and ideas Lauren discusses today:1) What's your advice for a business owner going on break without the processes setup to maintain online visibility? - Ricardo Gutierrez2) The story of colour coding my bookshelf3) What is the importance of consistent branding for your brand? - Shamima Akter4) What steps are essential to creating a...
2020-09-1849 min
Refuel Your FireFurther along the road to CRO with Kaleb Ufton (LIVE WITH LEADING THINKERS)In today's live stream episode of Grow Your Brand I'm speaking with Kaleb Ufton, Founder of EKOH marketing about conversion rate optimisation (CRO) and how you can make the most out of the traffic you work so hard on generating for your website.Find out more about Kaleb at: https://www.linkedin.com/in/kalebufton/You can also learn more about Kaleb's company EKOH marketing here: https://www.ekohmarketing.com/Are you a regular listener? We'd love if you could support the show by rating it on Apple podcasts here: https://podcasts.apple.com...
2020-09-1544 min
Refuel Your FireBoost your marketing performance with metrics that matter (MONDAY MOTIVATION)Subscribe to Grow Your Brand newsletter at http://growyourbrand.com.au In today's Monday Motivation episode of the Grow Your Brand vodcast, Lauren Kress is talking marketing metrics to help you figure out how to give your marketing performance a boost and achieve your business goals.This episode features further discussion about the sales as a science system and how you can begin to use benchmarks and your own baseline data to determine what efforts you need to double down on to generate leads and sales and where you need improvement.Lauren also discusses examples for...
2020-09-1317 min
Refuel Your FireThe key b2b content marketing strategy most consultants and coaches miss (SEEN & HEARD)Why do some posts get engagement whilst others fall flat?What can you do to spice up each and every post to grow your online community and generate leads?Following on from Monday's Motivation episode, today I'm talking about how to continuously build curiosity and create connection in each and every post you share and conversation you start.Tweet with me @laurenkress89 with the hashtag #growyourbrand to let me know what you think of the show!Ps. If you like this podcast, don't forget to share it with your friends, leave a...
2020-09-1143 min
Refuel Your FireSuz Chadwick on how to attract your dream client by making them FEEL good (LIVE WITH LEADING THINKERS)Visit http://growyourbrand.com.au to sign up to our newsletter! "Brand is the invitation to an emotional connection...it is the thing you can't explain that you feel when you buy something and engage with somebody" - Suzanne ChadwickIn today's Live with Leading Thinkers episode I speak with Bold Business, Branding & Speaker Coach & Author Suzanne Chadwick!Suzanne is a bold branding, business and speaker coach, working with entrepreneurs and leaders to help define their core message, build a brand that stands out and that attracts and engages the right people.We're talking...
2020-09-0845 min
Refuel Your FireConversion rate optimisation - how to build curiosity to generate viable sales leads (MONDAY MOTIVATION)Subscribe to the Grow Your Brand newsletter at https://growyourbrand.com.au Do you feel like it's hard to squeeze all the information onto your LinkedIn profile or landing page in order to help your next potential customer decide whether or not they want to work with you?The fact of the matter is - you don't have to!The key to driving interest, engagement and conversion is in being able to build and sustain curiosity as you take potential customers down the rabbit hole towards conversion.Join Lauren Kress in this week's Monday...
2020-09-0626 min
Refuel Your FireMarketing optimisation - what should I fix first? (SEEN & HEARD)Subscribe to the Grow Your Brand Newsletter at growyourbrand.com.au If you've got lots of things to fix in your marketing funnel - how do you figure out what to fix first?What optimisation activities are going to generate the best return on investment for you?Today Lauren Kress talks about one of the biggest issues she's seeing when it comes to content marketing and thought leadership marketing that is leading smart people astray and costing them time and money in the process.Time codes:0:27 The problem with wanting to fix everything...
2020-09-0439 min
Refuel Your Fire5 big SEO mistakes business make with Yatharth Thakur (LIVE WITH LEADING THINKERS)Subscribe to the podcast newsletter: http://growyourbrand.com.au In today's Live with Leading Thinkers episode on the Grow Your Brand podcast we're talking SEO strategy with Yatharth Thakur and the SEO mistakes businesses need to avoid in order to improve their online marketing efforts.Yatharth has spent the past decade working with small businesses and ecommerce stores helping them to rank on the first page of google.In this episode we discuss:- Why SEO is so important for brand growth- The role of SEO strategy - Why SEO takes...
2020-09-0134 min
Refuel Your FireDigital Marketing Checklist: Am I ready to start advertising? (MONDAY MOTIVATION)Wondering if you should be advertising and which platforms will work best for you?Today Lauren Kress shares why you need to get your content marketing ducks in a row before you start advertising.Download the digital marketing checklist here: https://www.laurenkress.com/digital-marketing-checklist-am-i-ready-to-start-advertisingWhat do you think of today's episode? Tweet with Lauren: @laurenkress89Ps. If you like this live stream, don't forget to share it with your friends, leave a positive rating and review and click the subscribe button on your favourite podcasting platform.It really helps...
2020-08-3116 min
Refuel Your FireThe 6 interviews every thought leader needs to record (SEEN & HEARD)Download my free eBook outlining each of these 6 interviews here: https://www.laurenkress.comHow do you create 3-6 months of compelling thought leadership content with just 6 interviews?...by answering all the questions your target audience really want answered!Come join my live stream this morning as I chat through the 6 interview formats I designed to help experts become recognised thought leaders in their industry.If you want to learn more about the 5 elements of story that I mention in this podcast head to: https://www.laurenkress.com/copywriting-and-the-5-things-you-must-do-to-maximise-cro...
2020-08-2733 min
Refuel Your FireFrom boring to extraordinary - How to design your niche business with Melissa Pepers (LIVE WITH LEADING THINKERS)How can behavioural economics help you find your niche and grow your business?Find out in today's Live with Leading Thinkers where I speak with Melissa Pepers to discover the art and science behind transforming a boring business into an extraordinary one in order to grow online.We're talking startup mistakes, how to avoid boring your audience and the importance of gaining a loyal following that is dying to work with you!In this interview we cover:- The problem many businesses face when it comes to getting cut through in their...
2020-08-2644 min
Refuel Your FireCustomer empathy map: How to attract more of your ideal clients (MONDAY MOTIVATION)In today's Monday Motivation episode of the Grow Your Brand Podcast with Lauren Kress we're talking about the most important step of content creation - building your customer empathy map - and the role of content marketing in building community and connection.Join Lauren Kress as she shares how to empathy map your ideal client and the action you can take this week to make a deeper connection with your ideal client.The other resources and videos mentioned in this show are:1) Download your free empathy map template here: https://www.laurenkress.com/download-your-customer-empathy-map
2020-08-2316 min
Refuel Your FireThe biggest content marketing mistake I see people make (SEEN & HEARD)If you're doing a lot of heavy-lifting to create content and are often stumped by the question ‘what am I going to post today?’ tune into today's SEEN & HEARD live stream!Today I'm talking about the biggest mistake I see most people making with their thought leadership content and social media marketing efforts that is creating a lot of work for not much reward. We discuss:- Content Marketing definition- Changes in content marketing over the past 10 years- The biggest content marketing mistake being made in 2020 - Why content mark...
2020-08-2043 min
Refuel Your FireThe 4 steps to become an influencer in your industry with Jeff J Hunter (LIVE WITH LEADING THINKERS)For today's live with leading thinkers episode I'm speaking with Jeff J Hunter host of Savage Marketer Podcast about how to build your personal brand. Learn about the 4 steps you must take to become a recognised expert and influencer in your industry sector.You can find out more about Jeff J Hunter at: https://jeffjhunter.comIf you'd like to share your thoughts about the show jump on twitter and tweet with me @laurenkress89 and join the conversation #growyourbrandPs. If you like this podcast episode, don't forget to share it with...
2020-08-1840 min
Refuel Your FireAre you being or are you wanna-being? How to tackle the Imposter Syndrome head on! (MONDAY MOTIVATION)When it comes to building our personal brand, the stories we tell ourselves can be the difference between taking action and procrastination - between momentum and stagnation.This week's Monday Motivation episode of the Grow Your Brand podcast is about tackling the imposter syndrome head on.I share what has held me back from success in the past and a cool strategy from Brene Brown on how to examine the stories we tell ourselves that can hold us back from achieving what we want out of life.If you'd like to share your thoughts...
2020-08-1609 min
Refuel Your FireB2B Content Marketing: Lauren Kress shares best practices to grow your brand (SEEN & HEARD)How do you create a month's worth of content in a single afternoon? Find out in Lauren Kress' 'Seen & Heard' Live stream!Today Lauren talks about:0:30 Recap from last 'Seen & Heard' episode on storytelling and the 5 elements of story (You can check out the video and podcast here: https://www.laurenkress.com/copywriti...)0:39 Introduction for today's topic on content marketing strategy1:07 The difference between brand storytelling and content marketing1:35 The 3 core stories every business needs to be able to tell about their brand3:01 The importance of infusing your...
2020-08-1338 min
Refuel Your FireLinkedIn Strategy and Social Selling with Tamar Hela, COO at Genius Encel (LIVE WITH LEADING THINKERS)Are you sick of getting those direct messages on LinkedIn that try to sell to you in your first message? Today I'm talking LinkedIn marketing mistakes and lead generation strategies that are going to work effectively to grow your business with Tamar Hela, Chief Operating Officer at Genius Encel.Find out more about Tamar Hela over on LinkedIn here: https://www.linkedin.com/in/tamarhela/And visit Genuis Encel's website here: https://geniusencel.agency/Find out more about Tamar's LinkedIn webinars here: https://zoom.us/webinar/register/WN_4hjSixz4SZS7VHXDSxL37g
2020-08-1138 min
Refuel Your FireHow to become a thought leader and propel your business and life forward (MONDAY MOTIVATION)In this special Grow Your Brand episode of Monday Motivation I share how to become a thought leader in your industry or niche in 6 steps.We take a look at why thought leadership is essential for your personal and professional development and the cycle of success.You'll learn how you can start to create the opportunities you are seeking for your business and life by building your personal brand.I also share why developing thought leadership content is essential for B2B experts who want to be in a position where they can continuously...
2020-08-0930 min
Refuel Your FireCreate content that converts with the 5 elements of story (SEEN & HEARD)How do you tell an engaging story that will compel your ideal client to take action?Our brains are wired for story - a story told right will draw an audience in, keep them watching (or listening!) and inspire them to take action.In this episode I'll take you through the 5 key ingredients to structure your story for maximum impact.Shout out to Tarek and Sarah from Public Speaking for Life for teaching me this one! It has made a HUGE difference for creating content that converts!Find out more about public...
2020-08-0626 min
Refuel Your FireFrom freelance to freedom: Den Lennie shares how to scale a creative business (LIVE WITH LEADING THINKERS)G'day, g'day! I have a fantastic interview lined up for you today!In this episode of the Grow Your Brand podcast I chat with Den Lennie, podcast host of "How to Scale a Video Business" and Founder of DenLennie.com We talk about his entrepreneur life, how he made the shift from freelance to freedom and his top tips for freelance creatives who want to create a scaleable business so they can do the same! Den and I chat about how creative freelancers and videographers can escape the "feast and famine" and the routine...
2020-08-0443 min
Refuel Your Fire7 Rules to Grow Your Brand - Byron Sharp's How Brands Grow (MONDAY MOTIVATION)For today's Monday Motivation episode of Grow Your Brand we're talking about what mental and physical availability involve and about marketing scientist Prof Byron Sharp and his 7 rules for brand growth.We also do a quick recap on the 5 brand pillars we discussed back in earlier episodes and about what you can do this week to grow your brand.Got a question, an idea or want to share what you thought about this episode? Tweet with me @laurenkress89As I mention in the show - you can access the latest SEEN & HEARD live streams...
2020-08-0330 min
Refuel Your FireWhat is science? (BONUS EP)Here it is - my experimental episode on science - what it is, how it works and why I believe scientific thinking has such an important role to play in our day-to-day life (and shouldn't be confined to the laboratory!)Let me know if you'd like to hear more episodes like this by sending me a tweet @laurenkress89 or sending me a message on LinkedIn.Ps. If you like this podcast, don't forget to give it a positive rating and review and share it with your friend and colleagues - it really helps to support me...
2020-08-0225 min
The OysterFinal episode and invitation to come check out my new show!Well this is it, the final episode of The Oyster with Lauren Kress! But the journey doesn't have to stop here - continue learning with me from the best in business and marketing on my new show Grow Your Brand. Visit https://www.laurenkress.com/grow-your-brand to check out my latest episodes.If you enjoyed listening to this series, please consider leaving a positive rating and review of the show and don't forget to share your favourite episodes with your friends.And if you'd like to get in touch with me connect with me...
2020-08-0208 min
Refuel Your FireHow to get booked as a guest on a podcast show every week (SEEN & HEARD)Want to now how to get booked on podcast shows every week? Looking to ramp up the number of podcast shows you're featured on? In this Friday's SEEN & HEARD I'm talking about:- Why it's valuable to get on other people's podcast shows in the first place- The importance of building your personal brand via social media- The trust by association cognitive bias- What podcasters are looking for on your social media channels and website- The BEST way to approach podcasters about becoming a guest and...
2020-07-3140 min
Refuel Your FireB2B lead generation and smarketing with Peter Strohkorb (LIVE WITH LEADING THINKERS)Today on Grow Your Brand I'm speaking with Peter Strohkorb, Sales Acceleration Specialist Advisor and Author of "Smarketing: Sell smarter not harder". We talk about lead generation for complex sales so you can get more sales, faster. Peter really knows his stuff and this episode is jam-packed with B2B sales goodness! We talk about the mistakes many B2B sales personnel are making which is often the consequence of poor sales processes - or a complete lack of a sales process.Whether you're a sales guru or you're just starting out in B2...
2020-07-2847 min
Refuel Your FireLinkedIn marketing: What's working in 2020 (MONDAY MOTIVATION)Happy Monday! It's time to get motivated for the week and today I'm sharing what's working for me on the LinkedIn platform in 2020 and why.These episodes are action-focused with practical things you can do this week to Grow Your Brand with the latest on LinkedIn Marketing best practices.Here's my re-enactment of the worst messages I've received on LinkedIn: https://youtu.be/_cWlj6asFzUCheck out my interview with Liam Redmond if you want to learn more about what works for LinkedIn Direct messaging and access his (awesome) eBook: https://www.laurenkress.com...
2020-07-2729 min
CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50159: Building a memorable B2B thought leader brand | Expert guest - Lauren Kress, The Business ScientistLauren Kress aka 'The Business Scientist', joins the PR Warrior Trevor Young to discuss what it takes to build a memorable market-leading personal brand in the B2B space.
This is a broad-ranging conversation that touches on topics such as:
self-confidence and the various roadblocks involved in putting oneself "out there"understanding what you want to be known forthe importance of publishing original content that does justice to your personal brandwhy LinkedIn is a critical platform for aspiring B2B leaders (and let's not forget the role that Twitter can play also...
2020-07-2639 min
Refuel Your FireBefore you start a podcast, listen to this (SEEN & HEARD)Thinking about starting a podcast? Listen to this first!I know a lot of people in my network are thinking about starting a podcast so in this episode I decided to do a pretty candid livestream on what I wish I knew before I started podcasting:- Who wants to start a podcast- The challenges with starting a podcast- What most podcasters won't tell you- The pros and cons of podcasting - Alternative content marketing strategies SMEs and consultants should consider before hitting the record button- What...
2020-07-2338 min
Refuel Your FireThe New Future of Work: How can we design a better future? With Nathan Kinch and Mathew Mytka (LIVE WITH LEADING THINKERS)In today's episode of Grow Your Brand I'm joined by the founders of Greater than X Nathan Kinch and Mathew Mytka to talk about what the new future of work might look like in relation to current events.We also discuss the systems that can be put in place to enhance wellbeing some of the big questions that underly the way we work and why we work.How do you think we can design a better future? Tweet with me @laurenkress89You can find out more about platform called ‘colony’ that Mat referenced during our...
2020-07-2159 min
Refuel Your FireMy favourite style guide tool for personal and small business branding (MONDAY MOTIVATION)If you've been procrastinating about building your personal brand because you haven't got your style guide or professional photos developed then you need to listen to today's episode of grow your brand!In this episode I share how you can use canva to quickly build your style guide and templates ready to create content for all sorts of mediums.No more excuses, it's time to start sharing your message with the world!Ps. If you like this podcast, don't forget to give it a positive rating and review and share it with your friend...
2020-07-2020 min
Refuel Your FireWhat I wish I knew about growing my brand on Youtube (SEEN & HEARD)Today on my first SEEN & HEARD livestream we're talking about how youtube can help grow your brand and how to grow your youtube channel the smart way. I also share all the things I wish I knew when I started my Youtube Channel - so you can grow your channel to 1,000 subscribers faster than I did!Ps. If you like this podcast, don't forget to give it a positive rating and review and share it with your friend and colleagues - it really helps to support me with all the work that goes into putting this...
2020-07-1646 min
Refuel Your FireExperiential marketing: Building customer retention and loyalty in lockdown with Jo Haynes (LIVE WITH LEADING THINKERS)In today's episode I'm speaking with experiential marketing legend Jo Haynes from Blink Republic about how we can increase customer retention and customer loyalty by creating experiences our customers care about within the confines of ongoing lockdown restrictions. Blink operates across Australia and the UK and is responsible for creating memorable moments for brands including Adidas, Toyota and Revlon.Find out more about Blink Republic at https://www.blinkrepublic.com.auYou can also reach out to Jo Haynes on LinkedIn here: https://www.linkedin.com/in/johaynesblinkrepublic/Ps. If you like...
2020-07-1530 min
Refuel Your FireMorning motivation and habits for a good life with Oliver Berquez (LIVE WITH LEADING THINKERS)Get pumped for this morning's episode of Grow Your Brand because I'm talking healthy habits for living a good life and performing at your best with Oliver Berquez, podcast host of Brain, Brawn and Business. I learnt so much from this episode, and one of my favourite things about this episode is that it isn't about eating perfectly, or having an iron-strong will power. This is about setting realistic goals to build the habits that will allow you to make long lasting changes that you can incorporate into your daily life.Find out more about Oliver...
2020-07-1243 min
Refuel Your FireHow to grow your business by living your brand with Jenn Donovan (LIVE WITH LEADING THINKERS)Today on Grow Your Brand I'm speaking (and laughing!) with marketing expert and social media guru Jenn Donovan. Jenn is an incredible marketer - she has a Facebook community with over 250,000 members, a successful marketing business, a fantastic podcast and so much insight.Jenn and I have a lot of fun with this interview whilst tackling some big questions about how to grow your business by understanding what brand and marketing is really all about.Find out more about Jenn and her Mini Marketing Makeover via her LinkedIn profile here: https://www.linkedin.com/in/jenn-donovan/
2020-07-1044 min
The Den Lennie Show4 tell-tale signs you're a serial multitasker - EP #105 - Lauren KressSend us a textToday, Den interviews Lauren Kress. Lauren has a Bachelor of Science, with honors in neuroscience, physiology, and psychology, a Masters in Cross-Disciplinary Art and Design is an expert in neuroscience, creative thinking, interactive media, and advertising for a global market place, and... a great sense of humour.In this episode, Lauren reveals eye-opening insights into why people do what they do, and how this knowledge can help you win in business, and win big! Here's a sneak peek at what you'll hear: How ha...
2020-07-0934 min
Refuel Your FireTalking Finance, Business and Brand with Martin Vidakovic (LIVE WITH LEADING THINKERS)What can we do right now to ease the financial stress on our families and businesses? And where to from here? What opportunities lie ahead? In this episode of Grow Your Brand, I'm speaking with finance expert and business consultant Martin Vidakovic from Inovayt about the big questions on every business owners mind.Find out more about Marty Vidakovic on LinkedIn here: https://www.linkedin.com/in/martyvids/Learn more about Inovayt at: https://www.inovayt.com.auPs. If you like this podcast, don't forget to give it a positive rating...
2020-07-0845 min
Refuel Your FireWho do you want to do business with? Keziah Robinson on bad clients (LIVE WITH LEADING THINKERS)Do you know who you want to do business with and why? In this episode chat with Keziah Robinson about the importance of knowing who your ideal clients are and the big problem with bad clients (and why you shouldn't put up with them!)Keziah Robinson is the Founder of Cassia Partners, a Business Strategy and Coaching Company helping Startups and SMEs to take their business to the next level.Find out more about Keziah on LinkedIn at: https://www.linkedin.com/in/keziahrobinson/Visit Keziah's website at: https://www.cassia-partners.com/...
2020-06-2046 min
Refuel Your FireBrand Strategy: How to build and manage your brand with Catherine Zaharias (LIVE WITH LEADING THINKERS)Marketing expert Catherine Zaharias talks to Lauren Kress about what really yields results for businesses large and small that want to grow brand equity.Cat heads up marketing and communications at Nickelodeon Australia and New Zealand's head office and has spent the past 11 years marketing the art and science of being a creative marketer.In this episode we talk about:- The difference between creative and analytical marketers- The resurgence of content marketing during coronavirus- The differences and similarities between the brand growth challenges large and small enterprises face...
2020-06-1059 min
Refuel Your FireLead Generation: How to do outbound marketing with Liam Redmond (LIVE WITH LEADING THINKERS)Liam Redmond and Lauren Kress talk lead generation and how to do outbound marketing and sales the right way.Liam Redmond works in Growth at Clearbanc alongside running his own business OptimizeOutbound - a network of nerds obsessed with optimising outbound sales.In this episode Liam chats with Lauren about the data driven insights behind his success in booking meetings with prospects for clients and the launch of his new eBook 100 meetings a month, which takes readers through the play-by-play method for making this happen in their own business.If you'd like to download...
2020-06-0533 min
Rebelpreneur Radio with Ralph BrogdenLauren Kress: How to Be A Visionary Leader and Changemaker for GrowthLauren Kress, “The Business Scientist,” is a Youtuber, podcaster and founder of The Change Makers collective, a growth consultancy for visionary leaders.Learn more at: laurenkress.comRebelpreneur Radio with Ralph Brogdenhttps://businessinnovatorsradio.com/rebelpreneur-radio-with-ralph-brogden/Source: https://businessinnovatorsradio.com/lauren-kress-how-to-be-a-visionary-leader-and-changemaker-for-growth
2020-06-0128 min
Refuel Your Fire7 Days of COURAGE with Ken Zulumovski (LIVE WITH LEADING THINKERS)Ken Zulumovski is a truly inspiring and resilient individual working as a business consultant and leadership expert with an honorary doctorate in Health Science from Sydney University. Ken is the Founder and Managing Director of Gamarada Universal Indigenous Resources (GUIR) and in this episode he shares the COURAGE Training model GUIR use for staff training, program development and cultural supervision.Lauren and Ken also discuss the personal and business challenges they've faced during the health crisis and the opportunities for change, growth and innovation that this presents for SME's and individuals who have hit the reset...
2020-06-0155 min
Brain, Brawn & Business42- 4 at 4 Podcast Ep 5 - Growing your audience and brand with Lauren KressHere’s episode 5 of the 4 at 4 feature of the Brain, Brawn & Business podcast with the brilliant Lauren Kress.
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In the episode we cover strategies to grow your audience and brand in the current climate.
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KEY TAKEAWAYS:
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➡️ The five reasons a customer will purchase from you
➡️ How to increase your visibility with no marketing budget
➡️ The biggest mistake most people make when they tell their story
➡️ The five pillars for brand growth
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PODCAST PLATFORM LINKS:
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🎧 Listen - https://anchor.fm/s/c0f4d9c/podcast/rss
🎧 iTunes- https://podcasts.apple.com/us/podcast/brain-brawn-business/id1476638652?uo=4
🎧 Spotify- https://open.spotify.com/show/2swEusoynnzvXZW8H2...
2020-05-1052 min
Innovator Diaries. A show about creativity, problem solving, growth and leadership.Entrepreneurs response to the coronavirus, Sophie Den Hartog, Lauren Kress, Margriet Busman, Robert Westerhuis and Lyndall FarleyIn today's episode we will learn how these entrepreneurs are responding to the COVID-19 situation. The changes they have implemented, how they have pivoted their business and the challenges these changes have brought into their business. Guests today are: Sophie Den Hartog, Lauren Kress, Margriet Busman, Robert Westerhuis and Lyndall Farley.
2020-05-0126 min
Refuel Your FireNeil Patel talks business survival during the coronavirus pandemic and how to keep pushing forwardToday I have the honour of speaking with New York Times bestselling author Neil Patel about how businesses can pivot and how to adopt a mindset that enables us to keep pushing forward as entrepreneurs and business owners.Neil Patel is a world-renowned marketing expert and speaker and creator of the free keyword tool Ubersuggest. The Wall Street Journal calls Neil a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil was recognized as a top 100 entrepreneur under the age...
2020-03-3118 min
Refuel Your FireQuarantine Health: Take care of your business, body and brain with Sean McGuinness (LIVE WITH LEADING THINKERS)Today I'm catching up with Business Founder, Podcast Host and Fitness Expert Sean McGuinness from Livelong Performance to talk about how we can keep our mind, body and business healthy during lockdown.Access Sean's free bodyweight home workouts resource, his podcast show using this link: https://linktr.ee/seany_mcgYou can find out more about Sean's business, Livelong Performance at: https://livelongperformance.com/Follow Sean McGuinness on Facebook here: https://www.facebook.com/FatLossCoachingAndPerformance/To access more shows and subscribe to our mailing list head to: https://www.laurenkress.com/grow-your-brand
2020-03-2942 min
Refuel Your FireHow content marketing will help you get customers in a recessionSubscribe to our show's mailing list at: laurenkress.com/grow-your-brandG'day everyone! With so much happening and changing on a daily basis, I'm introducing LIVE videos to our content schedule to provide timely insights and guidance to businesses and brands during the health crisis.This recording comes from my first LinkedIn LIVE filmed on Friday 27th March. Moving forward I'll be streaming these videos LIVE to Youtube as well as LinkedIn and featuring the recording on the podcast show.If you'd like to catch the LIVE videos, make sure you are subscribed to my...
2020-03-2915 min
Refuel Your FireCoronavirus Lockdown: Keep your brand promise with Kristin ZhivagoKristin Zhivago is president of Zhivago Partners, a digital marketing agency, and the author of the 5-star book, "Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy." She is a worldwide speaker on the subject of selling to today's digitally savvy customers and today we talk about how to adjust your processes to meet the needs of your customers during the health crisis whilst keeping your brand promise.To find out more about Kristin Zhivago visit: https://zhivagopartners.com/To access Kristin's blog "Kristin's Wisdom" head to: https://kristinswisdom.com...
2020-03-2835 min
Refuel Your FireFinding business opportunities: COVID-19 and the new future of workToday we're discussing business opportunities in the face of the COVID-19 health crisis, how to stay motivated, what the new future of work could now look like and how businesses can work to get ahead of the curve.Subscribe to the Grow Your Brand podcast mailing list here: www.laurenkress.com/grow-your-brandKey discussion points: • Staying motivated to maintain a growth mindset • Understanding more about Maslow's hierarchy of needs • What businesses are already doing to innovate • How to leverage LinkedIn during this time • The Australian Governments announcement for stimulus packages and what i...
2020-03-2537 min
Refuel Your FireCoronavirus: Making informed business decisions during the health crisisIn this episode, we explore what is happening with the COVID-19 response and why, what you can do to prepare for the forecasted coronavirus driven recession and sustainability strategies to consider when making decisions about business and marketing activities in these times of uncertainty.Key discussion points: • The current global economic situation • How COVID-19 is impacting different industry sectors • COVID-19 impact on small business • The current mindset and emotional state of business owners • How to mentally and emotionally navigate the current crisis • Where to from here? What can we do? • Building resil...
2020-03-181h 02
Refuel Your FireBusiness Innovation and The Creative Process (Develop Your Style Part 2)Today on the show we're talking about the creative process and how to use this to develop your style. We're going to talk about why your creative process is so important to develop your distinct and salient brand assets so that when people see a piece of content from you they immediately recognise that it is yours because of your unique you-ness.Key discussion points: • Recap of the 3 aspects of developing your style • What is creativity • What does it take to be creative? • Why creativity and innovation are important for brand and business growth
2020-03-0821 min
Refuel Your FireCreate Your Online Training Program with Cat Morrissey, The Iconic Coach™In today's episode I speak with Cat Morrissey, The Iconic Coach™ to talk about how to turn your knowledge into a premium online training program.This is something that there is so much bad advice out there about so to get the answers that I know so many are seeking I thought we'd do an episode to get to the bottom of what you need to do to grow your brand in order to make your online program launch a success!Cat Morrissey is an absolute authority in this space.After launching her first on...
2020-03-0332 min
Refuel Your FireWhat is Style? (Develop Your Style: Part 1)Today's episode is about defining what style means and understanding it's importance in relation to building your brand equity. Visit www.laurenkress.com/grow-your-brand to access show notes and more.Key discussion points:1) What does style mean?2) Style fundamentals3) Style schemas4) Finding your style5) Why style is important for brand equityToday's questions:Joshua Siktar from Knoxville Tennessee asks "What are some examples of bizarre but effective personal brands you've seen?"Lyndall Farley, wellbeing consultant, sabbatical coach and organisational change consultant who founded Beyond a Break...
2020-02-2417 min
Refuel Your FireBrand Personality (Part 2): The 12 Brand ArchetypesToday on the show we're continuing our discussion on brand personality. In part 2 we're looking at the 12 brand archetypes in relation to the four categories they fall under: Order, Freedom, Ego and Social. PLUS a fantastic question this week on our Q&A segment. Check out the links and full show notes at https://www.laurenkress.com/grow-your-brandKey discussion points:1) Recap of the Why Gap2) The mistake many businesses make when they start trying to communicate their vision in market3) Getting clarity on the direction for your tone-of-voice and bringing your...
2020-02-1521 min
Refuel Your FireBrand Personality (Part 1): Why developing one will give you a competitive advantage (Plus! Take our brand personality quiz)Today on the show we're going to start talking about your brand personality. I've split this into two shows because there is quite a lot to cover here, so in today's show I'm going to share more about why your brand personality is important and the gap it will help you address when it comes to your business growth. PLUS more great questions for our new Q&A segment. Check out the links and full show notes at www.growyourbrand.com.auKey discussion points:1) Where I see most clients get stuck2) The Why Gap
2020-02-0916 min
Refuel Your FireLinkedIn tips to grow your brand with Karen Tisdell, LinkedIn trainerToday I'm speaking with LinkedIn expert Karen Tisdell to talk about how to grow your brand on LinkedIn with the latest tips and tricks for 2020.Key discussion points: • Introducing Karen Tisdell, LinkedIn Trainer • What role is Linkedin playing in our lives and in business in 2020? • How can you use LinkedIn to attract Clients? • How do you work call-to-actions into your activities and profile on LinkedIn? • What benefits are people seeing when they take advantage of the business opportunities LinkedIn provides?Questions from the audience:We had so many great ques...
2020-02-0227 minThe OysterHow can we progress towards a more positive future? An interview with Nathan Kinch, Founder, Greater than XAmazing to have Nathan Kinch back on the show to talk about the challenges we currently face internationally and as a species in modern day society and the responsibilities of governments, corporates and other institutions alongside ourselves as individual to act in a way that will enable us to progress towards a more positive future.Find out more about Greater than X at: https://www.greaterthanexperience.design/You can also connect with Nathan Kinch on LinkedIn here: https://www.linkedin.com/in/nathan-kinch-03359b40/
2020-02-0254 min
Refuel Your FireCreate A Value Proposition For Your Customers That Doubles As Your Elevator PitchToday on the show we're talking about how to write your value proposition for your customers in a way that doubles as your elevator pitch using a very simple and easy-to-use template. PLUS at the end of the show there's a new Q&A segment - and I'd love to know what you think! Check out the links and full show notes at www.growyourbrand.com.auKey discussion points:1) Australia is now officially back at work2) What is a value proposition?3) Why focusing on how to make money can limit your business potential
2020-01-2726 minThe OysterBuild Confidence, Influence And Impact With Leadership Coach And Author Toni CourtneyToni Courtney is a leadership expert and author of Influence From the Inside Out and Your Bigger Game. She works with leaders and teams to help them accelerate their influence and impact.
2020-01-2243 minThe OysterTim's Place - How To Run An Eco-friendly, Green AirbnbA few months back I was traveling with Henry through Hall's Gap in The Grampians, Victoria and we we stayed at Tim's Place, an eco-friendly hostel run by...Tim! In this interview Tim shares what he's learnt as a host and owner of a people-focused business and shares the importance of thinking green to grow your business.
2020-01-1730 min
Refuel Your FireWrite Your Brand Values to Compel ActionIf I asked you "What do you value?" - what comes to mind? Your brand values need to provide a code of ethics - a way of existing in the world - that your brand not only endorses but actively enforces. Access the full show notes, show transcripts, resources and more at www.laurenkress.com/growyourbrandKey discussion points:1) We made it to the Top 50 Entrepreneurship podcasts! Woohoo! Thanks everyone!2) What are your brand values?3) Why are your values important?4) How to write your values so others will act on them5) Thinking...
2020-01-1513 min
Refuel Your FireBrand Mapping And The 5 Pillars For Brand GrowthIn this episode we look at the 5 pillars for brand growth to start building your brand map so you can get crystal clear on the purpose of every brand-related activity in your business. Why is it out of billions of people and millions of companies, we only recognise and remember a few?In this episode we explore how defining your purpose will help you stand out and be remembered. Understanding what it is you want to achieve and why you exist is the fundamental building block to creating a strong brand that others will be inspired and influenced...
2020-01-0911 min
Refuel Your FireTell Your Story So People Care About ItNot going to lie, I've been super excited to share today's episode with you... because today we're talking about what makes people tick - and why this is crucial to the stories you tell to your stakeholders 🤓 Why is it out of billions of people and millions of companies, we only recognise and remember a few?In this episode we explore how defining your purpose will help you stand out and be remembered.Understanding what it is you want to achieve and why you exist is the fundamental building block to creating a strong bra...
2020-01-0809 min
Refuel Your FireBrand Integrity And Being Worthy Of Trust From Your StakeholdersWhat does brand integrity mean? And why is it important for businesses to have brand integrity? Do businesses need to be perfect in order to be trustworthy?All this and more in episode 3 of Grow Your Brand.Access links, show notes and more by visiting www.growyourbrand.com.auKey discussion points:1) Who are your stakeholders?2) What is integrity and why is it important?3) Understanding the fundamental attribution error4) Don't let perfectionism stifle your brand5) The importance of clear communicationA quote to share"...
2020-01-0708 min
Refuel Your FireDefine Your Brand Purpose: Why Do You Exist?Why is it out of billions of people and millions of companies, we only recognise and remember a few?In this episode we explore how defining your purpose will help you stand out and be remembered. Understanding what it is you want to achieve and why you exist is the fundamental building block to creating a strong brand that others will be inspired and influenced by. Access links, show notes and more head to www.growyourbrand.com.auKey discussion points:1) Why do some brands do a better job of motivating the masses than...
2020-01-0610 min
Refuel Your FireBrand: What It Means And How It Will Help You Get More Out Of LifeWe're kicking off this show by talking about what "brand" means and why growing your brand will help you gain so much more out of your life! Why is it out of billions of people and millions of companies, we only recognise and remember a few?In this episode we explore how defining your purpose will help you stand out and be remembered. Understanding what it is you want to achieve and why you exist is the fundamental building block to creating a strong brand that others will be inspired and influenced by. Access links, show notes and...
2020-01-0508 min
Teach me something in 2 minutesThe 5 reasons behind why customers will buy from you - With Lauren KressIn this episode of 'Teach me something in 2 minutes' Lauren Kress shares "The 5 reasons behind why customers will buy from you"
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2019-10-2903 min
Innovator Diaries. A show about creativity, problem solving, growth and leadership.EP 069 Business Scienties, Neuroscience and Behavioral Psychology in Business, Lauren KressLauren Kress helps businesses to transform from the inside out and outside in. She applies an innovative way to look at business, which is to apply science to business: Specifically neuroscience and behavioural psychology. Meet Lauren Kress. The Innovator Diaries Podcast shares the stories of innovators and influencers from all areas and industries, to understand key aspects of success, and how people go from being good at what they do, to great and outstanding. Our aim is to bring you a story from an expert in each specific profession with the goal to inspire, educate and provide...
2019-08-0540 minThe OysterThe Oyster Rewind June-July EpisodeWhy am I so passionate about helping businesses succeed? Every week I dedicate at least 8 hours to making my podcast show The Oyster with Lauren Kress possible. Why? Because I believe that conscious, evolved businesses that understand how to make their staff and their customers happier make the world a better place. What do you think the role of business is in society? A big thank you to all of our June & July guests for helping me make this podcast possible! Stella Gianotto from Brands for Brands Agency on Byron Sharp's 2-part...
2019-07-2409 min
Evolvepreneur® Podcast ShowEP 26: [Lauren Kress] What Are The 3 Steps You Must Take To Become a Market Leader? Welcome, Evolvepreneurs! Our special expert guest today is Lauren Kress. Lauren Kress is one of the few theoretically-trained scientists and growth innovators of the millennial generation whose knowledge of investment-led growth is transforming decision making in the business world. We talk about "What's the 3 steps you must take to become a market leader?" but also a bunch of other interesting subjects and had a lot of fun!
Lauren helps ambitious entrepreneurs, thought leaders and SME’s across the Health, Wealth and Professional Service industries to increase their market share and transform their business from the inside out - and...
2019-07-0149 min
Business MinutesLauren KressAn Interview With Lauren Kress.Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
2019-06-2805 min
Marketing GeeksThe Business Scientist, Lauren Kress, Shares How Science Can Make You a Better MarketerThis week on Marketing Geeks, Justin Womack takes on solo duties for the episode and interviews "The Business Scientist," Lauren Kress about how science can make you a better marketer and a better business person.
Lauren Kress is a neuroscientist turned entrepreneur and now operates an agency offering her services as a high end consultant, project manager, and workshop facilitator. Her company helps businesses and non-profits to achieve massive success in their industry.
Lauren is also the host of her own podcast, "The Oyster," where she interviews and speaks with industry leaders and founders to...
2019-05-111h 08The OysterIntegrity & Leadership In Business On The Oyster REWIND: Our Favourite Bits From February 2019We're very excited to be sharing our first ever episode of "The Oyster REWIND" our new monthly podcast episode where we share the highlights from a month of insightful interviews with our expert guests.In the past month we've spoken with experienced CEOs Amanda Blesing and Tim Smith, non-profit board directors Stephanie Lorenzo and Aaron D'Souza, insightful strategists Hamish Anderson, Pablo Ostalaza and Peta Nicholas and we had psychologist and columnist Dr Marny Lishman speak with us about the importance of self-awareness in business.This is a bit of an experiment at the moment and we'd...
2019-03-0114 minThe OysterWhat Business Leaders Need To Know About The BrainLeadership requires a deep understanding of the self and what it is to be human.Whether you believe we are in the third or fourth industrial revolution there is no denying that the ways in which technology is now enabling us to interact with one another is unprecedented.As a result, C-suite executives are required to cope with the exponential rate of change and flux that these interactions bring about.This means continual improvement, constant innovation and the ability to understand and predict what will change (and what won't) has already become business as...
2019-01-1826 min
The Tyler Wagner ShowLauren Kress: CEO At The Change MakersLauren Kress, CEO at The Change Makers, is one of the few scientists and innovators of the millennial generation whose knowledge of investment-led growth is transforming decision-making in the business world. You can learn more about Lauren here: thechangemakers.org.au
This episode is brought to you by Authors Unite. Authors Unite provides you with all the resources you need to become a successful author. You can learn more about Authors Unite here: http://authorsunite.com/.
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Tyler
2019-01-0518 minThe OysterHow Brands Grow By Professor Byron SharpIf you like this episode you will LOVE my new show Grow Your Brand. Find it wherever you listen to your podcasts today - or head to https://www.laurenkress.com/grow-your-brandFor more episodes on the science behind better business don't forget to SUBSCRIBE to The Oyster with Lauren KressTonight I'm talking about the importance of evidence-based marketing with the help of Prof Byron Sharp and his book "How Brands Grow" I talk through some of the laws shared in this book and the common assumptions trumped by marketers that are simply not backed b...
2018-03-3012 min