Shows
MAPPED OUTStop #15: The Safety Net Your Client Onboarding is Missing with Sarah StillWelcome back to Mapped Out! Lauren and Aurrie are diving into the unsexy but absolutely critical world of client onboarding. If you've ever wondered why some businesses are sales machines but can't figure out their churn rate, this episode breaks down exactly how to nail the handoff from "yes" to delivery—and why this phase is actually your most important marketing.→ Visit mappedoutpod.com/newsletter to join our email list and get our weekly Flight Deck newsletter every Friday with deeper insights on each episode's topic.Episode Highlights[00:01:17] Why client onboarding IS m...2025-07-151h 04MAPPED OUTStop #14: Thinking Bigger Than Mugs & Pens: A Merch Strategy that Turns Swag Into Sales w/ Amanda HofmanThis week Lauren and Aurrie dive deep into the world of branded merchandise strategy with guest expert Amanda Hoffman from Go to Market Studio. This episode breaks down why traditional merch tactics are failing and how to create a strategic approach that actually builds your brand instead of ending up in landfills.--> Visit mappedoutpod.com/newsletter to join our email list and get our weekly Flight Deck newsletter every Friday with deeper insights on each episode's topic.Episode Highlights[00:02:19] Why 73% of promotional products end up in landfills within one year[00:04:36...2025-07-0848 minMAPPED OUTStop #13: Why You’re Not Showing Up in AI Search (And How to Fix It) w/ Meg ClarkeWelcome back to MAPPED OUT™! Lauren and Aurrie tackle the AI revolution that's completely reshaping SEO and search behavior. Joined by SEO expert Meg Clarke from Clapping Dog Media, this episode breaks down why traditional SEO tactics are failing and how to position your brand for the new era of AI-powered search.--> Visit mappedoutpod.com/newsletter to join our email list and get our weekly Flight Deck newsletter every Friday with deeper insights on each episode's topic.Episode Highlights[00:02:56] Why clients don't ask about "getting on the first page of Google" an...2025-06-1745 minMAPPED OUTStop #12: How to Make Money with Your Email List w/ Gabriella RezexGET ON OUR FLIGHT DECK EMAIL LIST: https://mappedoutpod.com/newsletterWelcome back to MAPPED OUT! Lauren and Aurrie dive deep into email marketing that actually moves the needle in the middle of the funnel. Joined by email marketing strategist Gabriella Rezex, this episode breaks down why most brands are doing email wrong and how to fix it with three simple pillars: design, data, and deliverability.Episode Highlights[00:01:00] Why your email subscribers are skimming, not studying your content[00:09:29] How to think about flows as your 24/7 sales team[00:13:26] The four biggest email mistakes...2025-06-1059 minMAPPED OUTStop #11: MAPPING OUT LinkedIn Content That Actually Converts with Molly GodfreyLauren and Aurrie dive deep into LinkedIn strategy with expert Molly Godfrey, who breaks down her three-posts-per-week framework that's helped over 200 founders build their voice and generate real business on the platform. If LinkedIn has ever felt like a chore or a weird networking event, this episode will completely change your approach.Episode Highlights[00:00:37] Why LinkedIn feels like a chore and how to change that energy[01:16] The shift toward humanizing brands through founder presence on LinkedIn[06:21] Core frameworks for creating content without it taking over your life[13:50] The three-part content strategy: Value, Personal Story...2025-06-0343 minMAPPED OUTStop #10: MAPPING OUT Copy That Sells with Lucy BedewiWelcome to another episode of Season 2 of MAPPED OUT! Lauren and Aurrie dive deep into the art and science of sales copy with messaging strategist Lucy Bedewi of My Write Hand Woman. If you've ever struggled with writing copy that converts or wondered why your beautiful words get compliments but don't drive sales, this episode breaks down exactly how to create messaging that triggers decisive "hell yes" or "hell no" responses.Episode Highlights[00:01:17] Why handpicked experts matter and the problem with AI-generated copy[00:02:12] The difference between copy that gets compliments vs. copy that...2025-05-2744 minMAPPED OUTThe Flight Deck #8 | What's to come for Season 2 [Don't miss this!]In this week's Flight Deck, we're sharing some of the love we received from season 1, talking about our favorite moments, and giving you a huge sneak peek into what's to come for season 2. GET ON OUR EMAIL LIST so you don't miss a beat!: www.mappedoutpod.com (in the footer!) Connect With Us:@mappedoutpod | mappedoutpod.comMeet Your Hosts:👩💻 Lauren Loreto Founder of Brand Good Time, Lauren specializes in helping disruptive, founder-led brands break through the noise with bold, strategic marketing.Website: brandgoodtime.comInstagr...2025-04-1811 minMAPPED OUTFlight Deck #7 | AI Simplification Strategies for Busy MarketersReady for a quick flight? This week, Lauren and Aurrie share their hacks for using AI to simplify marketing processes and how these tools have helped them double their business capacity.Key Insights:Think smarter, not harder – use AI for tasks you're already doing while multitaskingVoice notes to AI can capture fleeting ideas that would otherwise be lostFocus on what's working now before chasing every new AI developmentSimplifying processes and messaging has been key to scaling businessesDifferent people are at different stages of AI adoption – find what works for youConnect With Us:2025-04-1112 minMAPPED OUTStop #7: MAPPING OUT Simplified Marketing & Operations for Maximum ImpactIs your marketing COMPLETELY drowning in complexity? In this episode, Lauren and Aurrie break down how to cut through the chaos and create streamlined systems that actually deliver results. From automating client communication to eliminating unnecessary approval steps, you'll learn about practical frameworks for simplifying your operations without sacrificing quality or personal touch. Whether you're running a small business or managing a department in a larger organization, these strategies will help you focus your efforts on what truly matters—and ditch the rest.Episode Highlights[00:01:15] The challenges of overcomplicated systems and how they de...2025-04-0847 minMAPPED OUTStop #6: What we'd do with a $0 marketing budgetFeeling stuck with limited resources? In this episode, Lauren and Aurrie break down exactly how to move the needle in your marketing with zero dollars and minimal time. Discover the M.E.R. Mapped Out Method (Messaging, Existing Presence, Relationships) that prioritizes high-impact strategies over expensive campaigns. Whether you're bootstrapping a startup or managing a lean team, you'll learn actionable ways to optimize what you already have before investing in paid marketing.Episode Highlights[00:01:03] The startling stat: 44% of businesses lack a quantitative understanding of their marketing's impact[00:02:11] Why many businesses struggle to allocate...2025-04-0146 minMAPPED OUTFlight Deck #5: Positioning Yourself as YOUR Most Valuable Marketing AssetReady for a quick flight? This week, Lauren and Aurrie dive into personal branding and why becoming your own marketing asset is crucial whether you're a founder, business owner, or marketing team member.Connect With Us:@mappedoutpod | mappedoutpod.comMeet Your Hosts:👩💻 Lauren Loreto Founder of Brand Good Time, Lauren specializes in helping disruptive, founder-led brands break through the noise with bold, strategic marketing.Website: brandgoodtime.comInstagram: @brandgoodtimeLinkedIn: linkedin.com/in/laurenloreto👩💻 Aurrie Hicks Founder of Hopson Rae, Aurr...2025-03-2815 minMAPPED OUTStop #5: MAPPING OUT Your Path to Becoming the Most Valuable AssetWhether you're a business owner, marketer, or part of a team, your long-term success comes from positioning yourself as an invaluable asset. In this episode, Lauren and Aurrie break down how to move beyond simply completing tasks to creating genuine value that makes you irreplaceable. Discover the frameworks, mindsets, and practical strategies that transform you from a vendor into a success partner – without burning yourself out in the process.Episode Highlights[00:03:14] Hot take: Alignment matters more than skill set in 90% of business relationships[00:10:29] Three levels of value creation: task completion, problem so...2025-03-2545 minMAPPED OUTFlight Deck #4: 3 Books That Will Change How You Think About GrowthReady for a quick flight? This week, Lauren and Aurrie take a mid-season break to share three game-changing books that are reshaping their views on business ownership, leadership, and life.What's On The Radar:Who Not How: Why procrastination isn't laziness but a sign you need the right "who"The Gap and The Gain: Breaking free from gap mentality to celebrate your wins10X Is Easier Than 2X: How doing less can actually help you achieve exponential growthReading Recommendations: The suggested reading order...2025-03-0713 minMAPPED OUTStop #4: MAPPING OUT Your Content Plan: Create Marketing That Works Smarter, Not HarderTired of abandoned content calendars and posts that get three likes from your mom (sweet, but not the target audience right)? In this episode, Lauren and Aurrie break down how to create a content plan that actually drives results instead of collecting digital dust. They share practical strategies for defining content pillars, focusing on quality over quantity, and planning in 30-day chunks that will save your sanity while keeping your marketing fresh and effective.Episode Highlights[00:00:32] Introduction to content planning and overcoming shiny object syndrome[00:02:20] Why most content plans fail: they're...2025-03-0448 minMAPPED OUTFlight Deck #3: The Power of ConsistencyReady for a quick flight? This week, Lauren and Aurrie share examples of how consistent marketing pays off—even when you think no one's listening.What's On The Radar:Eight-Year ROI: How one prospect finally converted after following Brand Good Time for 8 yearsContent Consistency: Why you shouldn't give up on your newsletter, even with minimal engagementRepetition Works: The importance of repeating key messages (even when you're sick of saying them)The Full Funnel: Exploring client retention and lifetime value on th...2025-02-2810 minMAPPED OUTStop #3: MAPPING OUT the Marketing Funnel: From Awareness to Raving FansEver feel like you're doing everything and not getting leads? In this episode, Lauren and Aurrie break down the entire marketing funnel from top to bottom, sharing real examples that show exactly how brands move customers from awareness to purchase—and beyond. Whether you're struggling with brand awareness, nurturing leads, or turning one-time buyers into repeat customers, we've got your map to navigate each stage of the funnel.Episode Highlights [00:01:11] Why the funnel still matters (despite what "new age" marketers say) [00:02:15] Viewing your funnel as an hourglass (what happens after purchase)...2025-02-2552 minMAPPED OUTFlight Deck #2: 3 AI Tools Every Marketer NeedsReady for a quick flight? This week, Aurrie's flying solo while Lauren's on vacation to break down the AI summary tools that are revolutionizing how we capture and use information.What's On The Radar:Meeting Transcripts & Recaps: Deep dive into Otter and Fathom for automated meeting notesContent Repurposing: How PodSqueeze transforms long-form content into social-ready clipsTime-Saving Tips: Ways to free up your team from unnecessary note-takingResources Mentioned:FathomOtterPodSqueezeClaudeToday's flight is brought to you by Juliet Wine. Ready to check all the boxes with sustainable, female-founded wine that contains zero sugar per...2025-02-2111 minMAPPED OUTStop #2: The Tech Stack and Tools That Keep us On TrackLost in the tech tools maze? We've got your map! In this episode, Lauren and Aurrie break down exactly what tools you need (and don't need) to run an efficient marketing operation. From project management essentials to AI tools worth the investment, we're sharing our real-world experience with building tech stacks that actually work.Episode Highlights[00:01:18] The evolution from basic tools to robust tech stacks [00:03:55] The real cost of tech tools (what we actually spend monthly) [00:08:34] Project management tools that are worth the investment [00:20:43] ROI measurement: When too...2025-02-181h 06MAPPED OUTFlight Deck #1: 30/60/90 Day FrameworkWelcome back to MAPPED OUT! In this episode of The Flight Deck, our 10-minute minisode, we’re answering your burning questions about the 30/60/90-day framework. This structured approach helps you set marketing goals by quarter and execute with clarity. Whether you're fine-tuning your organic social strategy, launching paid ads, or refining your email marketing, we’ll guide you step-by-step through the process.Episode Highlights:[00:00:16] Recap: 30/60/90-day framework overview[00:01:11] Why you need to download the 30/60/90 framework chart[00:02:21] Setting marketing goals: Organic social, email marketing, SEO, partnerships, and paid ads[00:03:43] How to break down goals into needle-moving efforts, main...2025-02-1415 minMAPPED OUTStop #1: Defining Your DestinationWhen your ideas are tapped out, we've got more! Welcome to the FIRST episode of MAPPED OUT – your GPS to breakthrough growth. In this premiere episode, we're diving deep into the world of goal-setting that actually moves the needle for your business.Episode Highlights[00:00:01] Welcome to Mapped Out - Your marketing GPS [00:01:42] Meet Lauren: Founder of Brand Good Time, content marketing & web design expert [00:02:34] Meet Aurrie: Founder of Hopson Rae, bringing corporate & agency expertise [00:03:30] The serendipitous Instagram connection that started it all [00:08:11] Why mo...2025-02-1154 minMAPPED OUTMAPPED OUT Podcast - Official TrailerWhen your ideas are tapped out, we've got more. Welcome to MAPPED OUT – your GPS to breakthrough growth, minus the headaches.Ready for some serious support on your marketing journey? Meet your new co-pilots: Lauren and Aurrie. As seasoned marketers and business owners, we're here to help you cut through the noise and make powerful decisions that drive real growth. No fluff, no theoretical nonsense – just actionable strategies and a clear itinerary for mapping out your exact coordinates for your next big win.What You'll DiscoverWhy traditional marketing advice often leav...2025-01-2001 minMAPPED OUTEP 140 | Everything you need to know about marketing your brand going into 2025 [a marketing conference recap] with Aurrie HicksSpecial episode drop (breaking the hitatus). We went to IBOUND 2024 so you didn't have to :P In this episode, hosts Lauren and Aurrie recap their experiences at the INBOUND marketing conference. Lauren, founder of Brand Good Time, and Aurrie, founder of Hopson Ray, share key insights from sessions on B2B LinkedIn ads, AI in content creation, and email marketing strategies. The episode offers actionable strategies for marketers to enhance their efforts going into 2025 and beyond.Timestamps:Best Practices for B2B LinkedIn Ads (00:04:03)Insights from a LinkedIn Paid Ads Agency (00:05:08)Creative Content for...2024-09-2552 minMAPPED OUTEP 139 | How to Prioritize Wellness as an Entrepreneur Amongst Being "Busy" with Ashleigh HubbardWhen was the last time you paused to consider how your well-being affects your work? Ashleigh Hubbard joins Lauren Loreto in a heart-to-heart about the symbiotic relationship between personal health and professional success. This chat traverses their personal evolutions: Lauren's pivot from the weightlifting circuit to the entrepreneurial fast track and Ashleigh's impressive leap from a non-athletic past to a weightlifting present. Ashleigh and Lauren dissect the nature of motivation, from external prompts to the deeply personal internal drive, and how it can sharpen our mental acuity and sustain our passion for our work. They swap notes on how s...2024-05-1538 minMAPPED OUTEP 138 | Lights, Camera, Conversions: How to Leverage Brand Videos with Emmy Winner Mariana HenningerEver wondered how the emotional pull of a well-told story can transform your brand's presence? Emmy award-winning filmmaker Mariana Henninger joins us to reveal just that. Through her lens, we discover how to harness personal tales that foster trust and prompt action—crucial ingredients for any business looking to make a lasting impact.Find Lauren Loreto online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Find Mariana online:http://brandmagnetic.comhttp://instagram.com/brandmagnetichttp://linkedin.com/in/marianahenningerTimestamps:Mariana's background and Brand Magnetic (00:03:23)The...2024-05-0140 minMAPPED OUTEP 137 | How Empathetic Leadership Can Transform Your Business with Erin DiehlHave you ever been struck by lightning—metaphorically speaking, of course? That's the jolt of inspiration you'll feel when you hear Erin, improv virtuoso and empathetic leadership guru, recount her leap from the corporate grind to the founder of her own company, Improve It. Our chat brims with laughter and sage advice, as we talk about why empathetic communication isn't just nice to have, but a critical skill across all levels of business—whether you're captaining a team, dealing with clients, or flying solo. Erin's journey through the improv world and her spontaneous spirit—best illustrated by her whimsical "The Pr...2024-04-1738 minMAPPED OUTEP 136 | How to Integrate AI into Operations & Revolutionize Business Efficiency with Weston FergusonWe've talked up and down about how to use AI in marketing, but what about to create more efficiencies in overall business operations? On this episode of She's Busy AF, Lauren brought on Weston Ferguson, COO of McGraw (a growth agency), to dissect the role of AI in reshaping business operations. They chat about how AI tools like ChatGPT are not only simplifying HR processes but also fostering a climate of innovation and efficiency that amplifies human talent rather than replacing it. They chat about the delicate balance between technology and the human touch, exchange stories and strategies for...2024-04-0338 minMAPPED OUTEP 135 | How to Market Your Business on a Shoestring BudgetStrapped for cash but overflowing with ambition? In this episode, I'm talking through marketing strategies that don’t require a Scrooge McDuck vault of gold to get started. This is a quick and simple guide to cost-effective growth, and in this episode of She's Busy AF, I break down how to expand your reach from zero to hero with a budget that's less 'Wolf of Wall Street' and more 'Babe the Blue Ox'. Join me as we explore the nooks and crannies of guerrilla marketing, where hustle meets strategy, and where every penny—or lack thereof—is put to work. F...2024-03-2711 minMAPPED OUTEP 134 | How to Amplify Your Brand Through Thought Leadership and Strategic PR with Lexie SmithEver wondered how thought leadership can transform your brand's reach and reputation? Lexie Smith, the brain behind GROWTH MODE Agency, THEPRBAR, inc., and the Pitchin' and Sippin' podcast, joins me, Lauren Loreto, for an illuminating chat on this very topic. Together, we dissect the art of pairing expertise with branding to not only attract leads but to also catapult businesses into their next level of growth. Lexie's journey of rebranding her company underscores the dynamic nature of PR and offers a wealth of inspiration for founders eager to cast themselves as the go-to experts in their field.2024-03-2041 minMAPPED OUTEP 133 | Conversion Chat: How to Increase Website Inquiries & SalesOn this episode of "She's Busy AF," we're diving into the topic of website conversions (in a totally fun and ready-to-test way). Tune in for actionable advice on boosting conversion rates for both e-commerce and service-based businesses and learn more about the importance of data in shaping business strategies. HOW TO CALCULATE YOUR WEBSITE CONVERSION RATE VISUAL EXAMPLE: https://www.loom.com/share/8b35507602ff486aa72aa701d81c5682Find Lauren Loreto/Brand Good Time online:Our website: brandgoodtime.comFollow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.l...2024-03-1317 minMAPPED OUTEP 132 | How to go from Chaos to Excellence in Client Experience & Business Operations with Bella HegartyWhen you’re scaling a service-based business, client experience and operations must be many things: highly optimized, functional, streamlined, and processed. Client experience: because retention is everything. Operations: because you want nothing to fall through the cracks. On this episode of She’s Busy AF, Bella Hegarty joins Lauren to talk about the importance of both of these things. With her background in travel, hospitality, and operations consulting, Bella shares challenges brands face – such as maintaining quality while scaling, and the need for standardized processes. Lauren and Bella chat about the significance of client feedback, tracking metrics, and creating predic...2024-03-0645 minMAPPED OUTEP 131 | My story: how I've navigated entrepreneurship, life around it & the evolution of Brand Good TimeAs I, Lauren Loreto, mark the third anniversary of "She's Busy AF," I'm taking a moment to reflect and celebrate the defining moments and lessons from my entrepreneurial journey. From the seeds of ambition planted by my parents to the inception of my first marketing agency, I've been on quite the path that has led to the creation of Brand Good Time. It's truly been a wild ride of building, scaling, and selling businesses. Hear how these experiences have shaped my understanding of work-life balance, my foray into the transformative world of remote work culture, and the surprising twists...2024-02-2830 minMAPPED OUTEP 130 | How to scale your creative business via strategic relationship building with Melissa LohrerIn this episode of She's Busy AF, Melissa Lohrer, a seasoned expert in business development, shares game-changing insights to redefine your agency's growth strategy. We delve into the delicate balance between scaling and sustainability, with Melissa offering personalized guidance honed from her extensive experience. From prioritizing client relationships over numbers to leveraging unconventional approaches like consults and VIP days, we explore the path to a stronger, more resilient agency model. Discover the transformative power of referral partnerships and founder-led sales, essential for fostering enduring connections in the industry. Join us for a masterclass on revolutionizing your agency into a...2024-02-2048 minMAPPED OUTEP 129 | The best & worst of the 2024 SuperBowl commercial campaigns & what brands can learn: a marketing team’s POVOur “SuperBowl” as marketers? The commercials for the SuperBowl. In this episode, Lauren brings on two of her team members: Mack (BGT's Marketing Manager) and Hannah (BGT's Content Manager) to go through the best and the worst of the SuperBowl ads from 2024. They're dissecting not just from a consumer POV, but a marketer's POV, and sharing what brands can learn from these campaigns (and tactics we were impressed/surprised to see!)Find Lauren Loreto/Brand Good TIme online:Our website: brandgoodtime.comFollow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/l...2024-02-1444 minMAPPED OUTEP 128 | How Service-Based Businesses Can Leverage Social Ads to Grow Their Audience & Client Base with Lauren EllisEver wondered how service-based businesses can tap into the power of paid social advertising? Marketing expert Lauren Ellis joins us to dismantle the myth that social ads are a playground solely for product-based ventures. With a treasure trove of insights, she guides us through leveraging these strategies to catapult your reach and meticulously track your ROI. Lauren's own leap from the structured world of agency work to the dynamic realm of entrepreneurship underpins our conversation, as she shares how a potent mix of strategy, brand strength, and a compelling website can turn social platforms into client magnets.2024-02-0733 minMAPPED OUTEP 127 | How to Set Your Business Up for Successful Scaling With Optimized Systems and Processes with Caitlyn WellsIn, or approaching, a scale phase in your business? In the growth mode of a business, chaos is almost welcomed. Chaos is where you figure A LOT of things out. But what about when you get to scale mode - when you're ready to take your proven product and 10x your abilities to offer it? In this episode of "She's Busy AF," host Lauren speaks with Caitlyn Wells, founder of Upwell Strategies, about the critical role of systems and processes in scaling a business. They discuss the challenges of scaling without proper systems, the benefits of project management tools...2024-01-3128 minMAPPED OUTInsights into Social Media, Web Design, and AI: Marketing Trends and Predictions for 2024Want the lowdown on 2024 marketing trends? In this episode, Lauren discusses the future of marketing, applicable to all business ages, stages and sizes. We're covering: social media marketing, web design, marketing operations and overall strategy trends for 2024. Whether you're a B2B or B2C brand, it's imperative you know what's trending across the board - this episode will help you do just THAT!SUBSCRIBE TO THE BRAND GOOD TIMES: https://view.flodesk.com/pages/64e7c2d0f354e0ede26ee72aFind Lauren online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren...2024-01-2416 minMAPPED OUTEP 125 | And the award goes to... your brand! How to leverage awards for brand visibility with Alison MeyerIf you haven’t considered awards as a part of your brand’s PR strategy - you SHOULD! In this podcast episode, host Lauren Loreto interviews Alison Meyer about utilizing awards as a PR strategy for brand visibility. Alison, with extensive experience in marketing and PR, explains the benefits of awards for brand visibility and credibility. They discuss the nomination process, the importance of aligning awards with business achievements, and the broader benefits of winning, such as increased visibility and networking opportunities. Allison offers practical advice on applying for awards, choosing the right ones, and being strategic about the proc...2024-01-1033 minMAPPED OUTEP 124 | Should Brands Hire Internally or Outsource for Marketing?Hire internally... or externally? That is the question! In this episode of "She's Busy AF," host Lauren Loreto explores the decision-making process behind whether a brand should hire internally for marketing efforts or outsource to external agencies. She emphasizes the importance of considering the business's growth and scaling phases, cost, expertise, flexibility, resource allocation, risk mitigation, scalability, and collaboration. Lauren discusses when in-house hiring vs. outsourced hiring might be more effective. This episode aims to provide brands with insights to make informed choices that align with their development stage and marketing needs.SUBSCRIBE TO THE BRAND GOOD...2024-01-0311 minMAPPED OUTEP 123 | An Unconventional Approach to Insurance: Expert Advice for Entrepreneurs and Small Businesses with Dr. Noor AliWhile this episode is not about marketing and pushing your business forward with marketing, if you have a team or the intention of growing one, you're going to want to listen up. In this episode of "She's Busy AF", host Lauren Loreto interviews Dr. Noor, a former medical doctor turned health insurance consultant. Dr. Noor shares her journey from practicing medicine to working in the health insurance industry, emphasizing the importance of personal branding and adapting to career shifts. They discuss the significance of health insurance for entrepreneurs and small businesses, with Dr. Noor providing insights on navigating the...2023-12-2035 minMAPPED OUTEP 122 | BTS of Brand Good Time's Growth in 2023 + Brand-Scaling Strategies for 2024Host, Lauren Loreto, looks forward to recording this episode ever year. In this episode, she is giving y'all a raw, transparent look at what happened for her marketing agency, Brand Good Time, in 2023 (the good and the bad!) for their growth and shedding light on their plans for 2024. If you're a B2B service provider, you'll want to tune in.SUBSCRIBE TO THE BRAND GOOD TIMES: https://view.flodesk.com/pages/64e7c2d0f354e0ede26ee72a Find Lauren online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www...2023-12-1321 minMAPPED OUTEP 121 | Boosting Visibility & Sales: The Power of Integrating Streaming Ads in Your Marketing Plan with Lara MurrantThink “commercials” are way out of budget or just not the right fit for your brand’s visibility tactics? Maybe… think again. In this episode of "She's Busy AF", host Lauren Loreto interviews digital advertising expert Lara Murrant. They discuss the power and accessibility of streaming TV ad placement for brands of all sizes and explore how brands can leverage streaming platforms for advertising.Find Lara online: www.cultivatingmedia.com https://www.linkedin.com/in/laramurrant/ https://www.instagram.com/lara_murrant/ Find Lauren online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren o...2023-12-0639 minMAPPED OUTEP 120 | How to leverage email marketing to close more leads [Service Provider Edition]This week, we're here to make email marketing great again. In this episode of "She's Busy AF" podcast, Lauren emphasizes the importance of email marketing for service providers. She explains how nurture sequences, a series of automated emails, can educate audiences, build trust, and increase conversion rates. Lauren also shares tactics like using lead magnets, pre-sales call nurture sequences, and post-proposal send nurture sequences.SUBSCRIBE TO THE BRAND GOOD TIMES: https://view.flodesk.com/pages/64e7c2d0f354e0ede26ee72a Find Lauren online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren o...2023-11-2924 minMAPPED OUTEP 119 | How CPG Brands Can Stand Out & Succeed in 2024 with Monique BenoitCalling all parties interested in learning more about the CPG industry, and how to stand the test of time in 2024: In this episode of "She's Busy AF", host Lauren Loreto interviews Monique Benoit, a seasoned professional in the consumer product space. They discuss the challenges and strategies for service-based businesses transitioning into product-based businesses, particularly in retail and e-commerce. Monique shares her insights on the high costs of customer acquisition in retail, the limitations of the direct-to-consumer model, and the importance of understanding retailer offerings and consumer trends. She also highlights the significance of unique branding and packaging in...2023-11-2242 minMAPPED OUTEP 118 | Turning a Milkshake Bar Idea into a Legendairy Success with Christina BarnettIn this podcast episode, Christina Barnett, owner of Legendairy Milkshake Bar, shares her entrepreneurial journey and the importance of social media in promoting her business – take one look at their Instagram and you’ll understand. She discusses the challenges of balancing work and personal life, emphasizing the importance of setting boundaries and being present. Christina also talks about her collaborations with influencers and other businesses to grow her own. Stay tuned to the end to hear about her upcoming NEWEST location! Find Legendairy + Christina online: https://www.legendairymilkshakebar.com/ https://www.instagram.com/legendairymilkshakebar/ https://www.tiktok.c...2023-11-0849 minMAPPED OUTEP 117 | Tales from the Trenches: Spooky Entrepreneur Horror StoriesIn this podcast episode, hosts Lauren Loreto (Founder/CEO of Brand Good Time and Lakes Wallace (Client Strategy Manager at Brand Good Time) discuss various horror stories related to business experiences, submitted by listeners. The stories are WILD - and range from late invoice payments and missed potential leads, to rude prospects and problematic clients. Check out our services (and lock in 2023 pricing before 2024!): https://brandgoodtime.com/services2023-10-3122 minMAPPED OUTEP 116 | Niching your agency: a discussion about following your passion (and entering the short-term rental market) with Steph WeberEver thought about niching a bit in your industry? Or how about… entering the short-term rental industry? If either have ever crossed your mind: this is an episode for you. In this podcast episode, Lauren interviews Steph Weber of The Weber Co to discuss their experiences and strategies in the Airbnb industry. They highlight the importance of branding, design, and marketing in attracting bookings and creating unique guest experiences. They also discuss the challenges of the saturated market and the need for hosts to understand the market before investing. Steph shares her transition from being an influencer to starting he...2023-10-2541 minMAPPED OUTEP 113 | Secrets to Time Management, Balancing CEO Life and Family, and How to Delegate Effectively with Haley DaganThere is nothing about entrepreneurship that isn't mildly chaotic. Racing thoughts about your next growth move, or overthinking a client deliverable? Normal. Wondering if you're giving your friends and family enough attention? Normal. If you're a parent… plagued with “mom guilt”? Also normal. This conversation with Haley was so utterly refreshing in that all entrepreneurs are in the same kind of boat. Haley and Lauren talk through strategies for navigating all sorts of emotions that come with entrepreneurship but also talk about the fun of it all (especially when it comes to building a team!) Find Haley online...2023-09-2745 minMAPPED OUTEP 112 | How to Crush Black Friday as an Online Business Owner ft Jordyn Bailey and Cierra RobbinsIn this podcast episode, Lauren chats with Cierra and Jordan, experts in Black Friday launching, who share their insights and strategies for online businesses to maximize sales and revenue during this time. They emphasize the importance of getting the offer right and being strategic with exclusive offers that add value without devaluing services. They discuss the advantages of participating in Black Friday, including capitalizing on existing customer interest and boosting sales. They also highlight the long-term impact of Black Friday on businesses, such as boosting confidence and solidifying brand and mission. Cierra and Jordan explain their approach to supporting...2023-09-2027 minMAPPED OUTEP 111 | How to Transform Your Communication and Sales with Storytelling Ft. Kyle GrayWelcome to... HE'S Busy AF! In this podcast episode featuring our first ever male guest, Lauren Loreto, the host of "She's Busy AF," interviews Kyle, a world-class presentation coach and story strategist. They discuss the importance of storytelling in communication and sales, with Kyle sharing his expertise in crafting impactful stories. They delve into techniques such as using active voice, adding sensory details, and speaking in the present tense. Kyle also shares examples of success stories and his own personal journey with storytelling. Don't miss this episode and stay until the very end to hear Kyle tell his very o...2023-09-0647 minMAPPED OUTEP 110 | Tales from the Trenches: The Journey of Brand Building on Social Media ft Brooke JacksonGet ready for an epic, friendly conversation with Brooke Jackson of Brooke Michelle Photo and host Lauren Loreto as they delve into the essence of personal branding. You'll hear about the pivotal role their friendship played in their business success, and discover how personal branding shaped their connection. Gain insights from their experiences with personal branding, including valuable lessons learned along the way. Lastly, you'll snag a tantalizing glimpse into Brooke's own podcast, "My Life Be Like," where she fearlessly shares her personal journey. Tune in now!Obsess over Brooke, just like Lauren does: www.brookemichellephoto.c...2023-08-3044 minMAPPED OUTEP 108 | How team retreats can strengthen a remote work dynamicIn this podcast episode, Lauren Loreto, host of "She's Busy AF," shares her team's recent retreat experience. The purpose of the retreat was to bring together remote team members from different locations, celebrate, plan for the future, create content, and serve local businesses. The planning process involved budgeting, goal-setting, and finding a suitable location. The team stayed at the Hollingsworth House, a historic Airbnb with themed rooms and ample space. They engaged in team-building activities, conducted web audits for local businesses, and had a company vision chat. Tune in to learn more about their team retreat and lessons learned!2023-08-1618 minMAPPED OUTEP 106 | How to simplify your marketing strategy for better sales & product visibilityIn this episode of the "She's Busy AF" podcast, Lauren reflects on the journey of her podcast and discusses the complexities of marketing for small businesses. She emphasizes the importance of simplifying marketing and focuses on the three key elements of a successful marketing plan: having a product, a differentiator, and the means and messaging to reach the target audience. Lauren highlights the significance of product validation, identifying unique selling points, and crafting messaging that resonates with the audience. She also discusses the importance of nurturing the audience through various channels and having a decision tactic for immediate action.2023-08-0214 minMAPPED OUTEP 105 | Mastering the art of conversion copywriting: insights from Kori WhitbyIn this episode, Lauren interviews Kori Whitby, a conversion copywriter and messaging strategist. They discuss Kori's entrepreneurial journey and her work in the field of copywriting. Kori shares how she discovered her passion for copywriting and her thoughts on the different categories of copywriters. They also delve into the balance between creative copy and effective calls to action, the use of AI in copywriting, and the importance of human connection and authenticity in digital marketing. Kori also provides advice for DIY copywriting and choosing a copywriter. Check her out online: www.bykoriwhitby.comFollow her on I...2023-07-2633 minMAPPED OUTEP 104 | Tech talk: tools we use and recommend for service-based businessesIn this podcast episode, Lauren discusses the various tech tools and software her company uses for communication, sales, marketing, and client services. She emphasizes the importance of investing in technology to improve efficiency and mentions specific tools like Loom, Whereby, Slack, Monday.com, HoneyBook, and Calendly. Lauren also talks about their use of Flodesk for email marketing, Buzzsprout for podcast uploading, and PodSqueeze for show notes and SEO optimization. She also mentions the use of G Suite, Miro, Adobe Creative Suite, Canva, Social Pilot, and Copy.ai for various aspects of client services and social media management....2023-07-1917 minMAPPED OUTEP 103 | What to do when you hit a sales slumpThis podcast is all about effective ways to overcome business slumps. Drawing from her own experiences, Lauren offers practical strategies to guide you through difficult times. Follow us on Instagram: @brandgoodtime @shesbusyafCheck out our services: www.brandgoodtime.comConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloretoTopics discussed: sales slump, business, companies, financial difficulties, allocation of resources, personal experience, moving, flood, marketing plan, team, social media presence, value-driven content, potential customers, consistency, creativity, competitors, new opportunities, connections, network, referrals, success, take action, overcome, explore, provide value, be consistent, connect, networking...2023-07-1212 minMAPPED OUTEP 102 | Adding new services - the bold path to success... or overwhelm?In this podcast episode, host Lauren Loreto of the "She's Busy AF" podcast discusses the challenges and considerations of adding new services to her business. She emphasizes the importance of perfecting their existing services before expanding and highlights the concept of friction in services and client relationships. Lauren shares specific challenges they faced with their 90-day plan service and their Dev Day service and explains the adjustments they made to address these issues. She also emphasizes the importance of efficiency and finding the right balance between delivering a great service and maintaining profitability.Follow us on Instagram...2023-07-0519 minMAPPED OUTEP 100 | When AI goes wrong, practical website tips, and taking ownership with Bailey ThibodeauxAre you a business owner looking to grow your team and improve your website? In this episode of "She's Busy AF," Lauren and Bailey discuss the importance of team management, website design, and taking responsibility for mistakes in business. Bailey shares her experience in expanding her team and the benefits of delegating tasks, while Lauren emphasizes the need for clear expectations and project management processes. They also discuss common mistakes made in website design and the impact they can have on a business's credibility and pricing perception. The most valuable lesson from this episode is the importance of taking...2023-06-2151 minMAPPED OUTEP 99 | Bold Strategies for Business Growth: Podcasting, LinkedIn, and AIIn this podcast episode, Lauren Loreto, the host of "She's Busy AF," discusses the latest trends in marketing and business. She talks about the impact of the economy on businesses and delves into three trends in the business and marketing space, including the rise of podcasting, the importance of LinkedIn as a marketing tool for B2B businesses, and the increasing use of artificial intelligence (AI) in marketing and business. She also recommends three tools that have helped her agency save time and improve efficiency, emphasizing the importance of ramping up efforts in Q3 to prepare for the busy...2023-06-1420 min