Shows
Pipeline VisionariesHow CMOs Can Leverage Analyst Relations To Drive GrowthWe’re diving into the topic of Analyst Relations and why it's a critical aspect of modern marketing. In this episode, Joely Urton, Senior Director of Analyst Relations at Splunk & Lauren Vaccarello, CMO at Salesloft, pull from their own experience to describe how the AR and CMO relationship can impact your company's reputation and how you can leverage it to your advantage. Whether you're new to the field or a marketing veteran, Joely and Lauren will help you better understand the role of analyst relations in marketing.Key TakeawaysThe analyst relations function is an important st...2023-01-3145 min
How to Grow a CMOBrand building in a world-class marketing organisation | Lauren Vaccarello | SalesloftLauren Vaccarello is CMO at Salesloft. Lauren has a track record of accelerating revenue growth for the fastest-growing SaaS companies in Silicon Valley. She believes businesses need to tell compelling stories and build a brand if they want to own a category. We discuss:How marketers use technology in a way that sellers don’tHow challenges can help shape a leaderInfluences past roles have on a CMO’s skillsetGetting the most out of your resources in a tough economyThe role of brand in building world-class marketing organisationsMentioned in this episode:Brought to yo...2023-01-0337 min
CMO Conversations with Tricia GellmanBecoming a Front-of-House Marketer with Talend's Lauren VaccarelloStarting out as “the search girl” at Salesforce, Lauren Vaccarello always knew there was more to digital marketing than met the eye 12 years ago. And she was right. Now, Lauren is the CMO at Talend and sees her background in digital not just as a differentiator, but also as a strength. In this episode, Tricia and Lauren talk about what it’s been like growing their marketing careers in the digital age, and how, no matter where you start, there’s always a path to CMO.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with yo...2022-12-2150 min
The Exit Five CMO Podcast (Hosted by Dave Gerhardt)#44: Lauren Vaccarello, CMO at Salesloft, former CMO at Talend, VP Marketing at Box, Head of Digital at SalesforceLauren Vaccarello is Chief Marketing Officer at Salesloft. Dave and Lauren talk about how Lauren landed at Salesloft, the first six months in her new role, what to look for when evaluating marketing leadership roles, the relationship between sales and marketing, and lessons from her experiences from public company CMO to startup marketing exec to head of digital at Salesforce in the early 2010's.- Send guest pitches and ideas to hello@exitfive.com- Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/- Exit Five on Twitter: https://twitter.com/exitfiveco2022-12-0650 min
Sales Pipeline RadioRight-Sizing Your Tech Stack Amidst Economic Uncertainty
This week's show is entitled, "Right-Sizing Your Tech Stack Amidst Economic Uncertainty" and my guest is Lauren Vaccarello, CMO at Salesloft.
Tune in to hear more about:
The importance of getting data and insights right.
How sales enablement can impact customer facing teams.
How companies are leaning in and using platforms as their core marketing mechanism moving forward.
Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog (search "Vaccarello")
I interview the best and brightest minds in sales a...2022-10-2220 minPipeline VisionariesDemand Gen Visionaries Live 2022Every week on Demand Gen Visionaries we sit down with marketing leaders from some of the world’s largest and fastest-growing companies to uncover the demand gen strategies that have been fundamental to their skyrocketing success. For the first time ever we have a special edition of Demand Gen Visionaries Live. We sat down with the marketing legends that built Dreamforce and world-class speakers who were excited to share their insights, inspire you, and to make you think.This episode features a live interview with featured panel speakers, Lauren Vaccarello, CMO at SalesLoft, Julie Liegl, CMO at Sl...2022-10-1123 min
The Business of Fashion PodcastThe Debrief: How Big Brands Choose Their Creative DirectorsLouis Vuitton is expected to name its Virgil Abloh successor within weeks. Lauren Sherman quizzes Imran Amed on what luxury labels think about when recruiting top designers. Background: Louis Vuitton has spent almost a year searching for a Virgil Abloh successor after the designer died in November 2021. According to sources, Martine Rose, Grace Wales Bonner and Telfar Clemens are among the names that were considered by owner LVMH, and the decision is expected to be announced within weeks. But how do brands like Louis Vuitton even go about finding a designer? “Without the creative energy, wi...2022-09-2323 min
The DebriefHow Big Brands Choose their Creative DirectorsLouis Vuitton is expected to name its Virgil Abloh successor within weeks. BoF’s Imran Amed joins Lauren Sherman to discuss what luxury labels think about when recruiting top designers.Background:Louis Vuitton has spent almost a year searching for a Virgil Abloh successor after the designer died in November 2021. According to sources, Martine Rose, Grace Wales Bonner and Telfar Clemens are among the names that were considered by owner LVMH, and the decision is expected to be announced within weeks. But how do brands like Louis Vuitton even go about finding a de...2022-09-1422 min
RevOps PodcastRole Specialization and Attribution Models with Greg PoirierIn this episode, we have another top-notch RevOps guest, Greg Poirier, CEO of CloudKettle, a consultancy that helps enterprises build and optimize their Revenue Operations. He held back on the chess and Star Trek references, but didn't pull any punches when it came to all things RevOps. Greg has done it all, from working at small companies to large enterprises. He has even gone through multiple acquisitions, including one by Salesforce. After wearing many hats, Greg knew his passion lied in what we now call Revenue Operations, and thus CloudKettle was born, where he gets to handle R...2022-04-0648 min
CMO Conversations with Tricia GellmanBecoming a Front-of-House Marketer with Talend's Lauren VaccarelloStarting out as “the search girl” at Salesforce, Lauren Vaccarello always knew there was more to digital marketing than met the eye 12 years ago. And she was right. Now, Lauren is the CMO at Talend and sees her background in digital not just as a differentiator, but also as a strength. In this episode, Tricia and Lauren talk about what it’s been like growing their marketing careers in the digital age, and how, no matter where you start, there’s always a path to CMO.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with yo...2021-08-2647 min
The Customer Experience Podcast135. Creating Conversational Relationships With Thousands of Customers w/ Ali BiggsThe best conversation that you can have with a customer is one in which they don’t walk away without answers. That might sound obvious, but the path to arriving there requires you to know exactly how to balance bot and human — and how to transition seamlessly between them.In this episode, I interview Ali Biggs, Senior Director of Product Marketing at Intercom, about marketing for a conversational relationship platform (CRP).Ali also talked with me about:- The relationship between EX and CX- The conviction that relationships with customers are paramount2021-05-0433 min
Truth Be Known2021 Predictions For a (Hopefully) Better New Year with Talend’s Lauren VaccarelloEpisode Description:Executive Producer Ben Wilson sits down with Lauren to discuss her predictions for 2021, including the evolving interface between digital and brick and mortar, how to connect when in-person meetings aren’t possible, the future of data and what some of her personal predictions will be in what we all hope will be a better year than 2020.3 Takeaways:Data trust will become increasingly important in 2021. It will be vital for organizations to know where their data is coming from, how much they can trust it, and what systemic errors might be present in thei...2021-01-1229 minPipeline VisionariesPart 2: Top 24 CMOs Share Their Uncuttable Demand Gen Budget ItemsFind all the information online at www.qualified.com/podcast/uncuttableEvery week, we sit down with marketing leaders from some of the world’s fastest-growing companies on the Demand Gen Visionaries podcast to uncover the demand gen strategies that have been fundamental to their skyrocketing success. In each episode, we ask our marketing leader guests which three areas of investment are most important to their demand gen initiatives. Tune into this two-part mini series to hear the budget items our CMO guests couldn’t live without!Part two of the special two-pa...2020-12-1644 minPipeline VisionariesThe Demand Gen Playbook of One of the Top 50 Women in Revenue, Lauren Vaccarello, CMO of Talend ($TLND)This episode features an interview with Lauren Vaccarello, CMO of Talend.Lauren is an award-winning marketing executive with a track record of accelerating revenue growth for some of the fastest-growing SaaS companies in Silicon Valley including Box, AdRoll, and Salesforce.On this episode, Lauren talks about how to hit your numbers in the short term while working to expand the scope of who you’re selling to in the long term. She also discusses how to leverage your executive team to build brand trust, and shares a couple uncuttable budget items that may surprise you......2020-11-0352 min
For Immediate Release PodcastFIR B2B #140: Talend's Lauren Vaccarello On Taking Marketing VirtualIn the year since she joined data integration software vendor Talend as CMO, Lauren Vaccarello has worked through an entire revamp of the leadership team, a full company rebrand and a the transformation of an in-person event to a worldwide series of virtual events across three continents. Her optimism and enthusiasm should inspire anyone.2020-08-1230 min
Renegade Marketers UniteThe Art of the Strategic ShortcutWhile California went into shelter-in-place in early March, Talend CMO Lauren Vaccarello read an article about a popular bubble tea franchise laying off 400 workers in less than two weeks. With a self-prescribed “healthy sense of paranoia and a very strong desire to grow the business,” Lauren jumped into action. She knew that, if the company wanted to survive the long road ahead, they needed to ditch everything they were working on and start fresh, and they needed to do it fast. Talend’s new 2020 playbook reflects the power of agility in the face of a crisis. They reposi...2020-07-2435 min
B2B Growth#BestOf2019: How to Keep Sales from Ignoring Your ABM Target List w/ Lauren VaccarelloIn this episode (part 2 of 2) we talk to Lauren Vaccarello, former VP Marketing & Customer Engagement at Box & Co-Host of the Marketing Trends podcast. No. 3 in our countdown of the Top 20 episodes of 2019. Lauren shares lessons in account selection from Box's pilot ABM program, as well as creative ways to work with Field Marketing to get sales reps in front of more decision makers at target accounts. Check out Lauren's slide deck on the ABM effort her team executed at Box & what they learned here: https://app.box.com/s/6g25djw34zk77...2020-01-2500 minB2B Growth#BestOf2019: How to Start Your Very First ABM Program w/ Lauren VaccarelloIn this episode (part 1 of 2) we talk to Lauren Vaccarello, former VP Marketing & Customer Engagement at Box & Co-Host of the Marketing Trends podcast. No. 4 in our countdown of the Top 20 episodes of 2019. Lauren breaks down 3 clear & measurable goals they defined at Box when starting their ABM program: 1) Provide Account Intelligence 2) Drive Awareness & Engagement 3) Help Sales Land & Expand Check out Lauren's slide deck on the ABM effort her team executed at Box & what they learned here: https://app.box.com/s/6g25djw34zk77z3tfx62e8qx...2020-01-2400 min
Marketing TrendsTaking on Goliath with Daniel Rodriguez, Head of Marketing at AlyceTaking on a larger and older competitor can be intimidating. They have more people, money, and resources to throw at you and try to knock you out. But that doesn’t mean it’s impossible. With the right strategy and execution, newer entrants can out-compete and eclipse their larger competitors. On this episode of Marketing Trends, we talked to Daniel Rodriguez to find out how. Daniel is the Head of Marketing at Alyce. Previously, he served as the VP of Seismic, where he helped it eclipse, and eventually acquire, the previous market leader. In this interview with host...2019-10-2938 min
Marketing TrendsCMO Roundtable: A Practical Guide to Your First 90 Days as CMOThere have been Marketing Trends episodes about how CMOs should approach their first 90 days on the job. But on this episode, we talk with someone who is actively going through it. Lauren Vaccarello was named CMO of Talend just before this episode was recorded. Across the roundtable, we had Thomas Butta, who has served as CMO multiple times and currently serves as CMO of SignalFx. On this episode, Tom and Lauren dive deep into how to succeed as a new CMO. They also talk about real-time analytics, leadership, giving feedback, and much more. “Not only is...2019-09-241h 05
Marketing TrendsThe Future of Digital Experience with Paige O'Neill, CMO of SitecoreIf it wasn't for a part-time job during Paige's P.h.D studies, she probably wouldn't be where she's at today. Thankfully, Paige O'Neill never looked back. She's currently the CMO at Sitecore, a company that creates human connections between brands and their customers with end-to-end content, seamless commerce, and personalization. On this episode of Marketing Trends, Paige sits down to with Ian Faison and Lauren Vaccarello to discuss how Paige got into marketing, Sitecore, the future of digital experience, lessons learned from a career in marketing, and much more! Links: Full Notes & Quotes: http...2019-08-2951 min
GTM Made Simple362: How Do You Start an ABM Program? w/ Lauren VaccarelloWhen you start an ABM program, the hardest nuts to crack aren’t your target companies, it’s your internal sales team. How do you start an ABM program that wins over sales skeptics? On the latest FlipMyFunnel podcast, guest host Daniel Rodriguez, Head of Revenue at Alyce, asked Lauren Vaccarello, who is an award-winning revenue marketing executive, co-host of the Marketing Trends podcast, and currently VP of customer experience at Box.com, about how to start an ABM program.2019-08-2729 minGTM Made Simple362: How Do You Start an ABM Program? w/ Lauren VaccarelloWhen you start an ABM program, the hardest nuts to crack aren’t your target companies, it’s your internal sales team. How do you start an ABM program that wins over sales skeptics? On the latest FlipMyFunnel podcast, guest host Daniel Rodriguez, Head of Revenue at Alyce, asked Lauren Vaccarello, who is an award-winning revenue marketing executive, co-host of the Marketing Trends podcast, and currently VP of customer experience at Box.com, about how to start an ABM program.2019-08-2729 min
Marketing TrendsReal-Time Business Intelligence with Jen Grant, CMO of LookerMore data is being generated than ever before, and as data grows, so does the need to analyze and understand it quickly. To find out how marketers can better take advantage of real-time data, we brought in Jennifer Grant, CMO of Looker, a business intelligence platform that helps people explore, analyze, and share data insights. On this episode, Jen sits down with Ian Faison and Lauren Vaccarello, co-hosts of Marketing Trends, to discuss her marketing journey, the origins of Looker, and the future of real-time business intelligence. For full notes and show notes, click here...2019-06-2451 min
Marketing TrendsAligning Revenue Operations with Kurt Stoll, Director of Marketing Automation at 3D SystemsMarketing operations is often seen as unimportant backroom work. But what if it was actually the key to unlocking alignment and growth? It certainly can be, according to Kurt Stoll (LinkedIn | Twitter), Director of Marketing Automation at 3D Systems. On this episode of Marketing Trends, Kurt joins Ian Faison and Lauren Vaccarello to discuss how to align revenue operations, how this can lead to higher retention and faster growth, the role of marketing automation, and how Kurt handles the unique challenges of marketing in the 3D printing industry. For full notes and show notes, click h...2019-06-1337 min
Marketing TrendsConversational Marketing with Qualified Founders Kraig Swensrud and Sean WhiteleyFrom founding their first company in 2006 to becoming top executives at Salesforce, Kraig Swensrud and Sean Whiteley have achieved a lot together. Most recently, they have helped introduce the world to the new category of conversational marketing by co-founding their latest venture, Qualified. On this episode, Sean and Kraig sit down with Ian Faison and Lauren Vaccarello at Sirius Decisions 2019, where they discuss early days at Salesforce, successful business partnerships, and implementing conversational marketing. For full notes and show notes, click here. Marketing Trends is brought to you by our friends at Salesforce...2019-06-051h 16
The SaaS Revolution Show[SaaStock LatAm special]: How Superlógica grew 10x by improving pricing plansTune in for an extra bonus episode hosting SaaStock LatAm speaker André Baldini, CEO of Superlógica.
Superlogica was started back in 2001 as an ERP software for condominiums. André Baldini started out as VP of Sales In 2017 he was promoted to CEO. Previously his career path had traversed a variety of industries including banking, health and EdTech. The common denominator between each was the use of technology and making an impact on people’s lives.
He has certainly had a massive impact on Superlógica. In the last three years, it has grown from 60 to 225 in hea...2019-03-2731 min
The SaaS Revolution ShowThe 6 pillars of effective content marketing with Diego GomesThis week’s guest on the SaaS Revolution Show, hailing all the way from Brazil, is Diego Gomes, CEO of content marketing platform and SaaS-enabled marketplace Rock Content. Alex and Diego talk about the content marketing strategy the company has executed for their blog to reach 2 million unique visits and 50K new subscribers each month and help the company on the way to $12mm ARR.
An entrepreneur by heart, Diego started Rock Content with two other co-founders, nearly six years ago. At the time they had no idea they were building a SaaS company, what made a su...2018-12-2039 min
Marketing TrendsWhy CMOs Get Fired with Lauren VaccarelloOn this episode, Ian introduces his new co-host, Lauren Vaccarello. Lauren is a digital marketer who has held senior marketing roles with tech companies like Salesforce, AdRoll, and Box. She also co-authored two influential books on marketing: “The Retargeting Playbook” and “Complete B2B Online Marketing.” Ian and Lauren discuss Lauren's background in marketing, why CMOs get fired, and how executives can keep up with the latest trends in marketing. 00:45 - Lauren's marketing background. 4:00 - Stumbling into lead scoring. 7:30 - Blending strategic and tactical marketing. 10:15 - Why great marketing looks ea...2018-11-2639 min
FoundersPlace.co PodcastThe Real Deal on Leads with Lauren VaccarelloFor the marketing department, their world can solely revolve around leads like it’s a god. However, leads are mostly just that, leads - they do not get converted all the time, they do not guarantee sales, and definitely are not the end-all towards achieving your goals. Lauren Vaccarello is the VP of Customer Engagement at Box, a content management company, and today she's going to teach us how to REALLY use leads to generate more for your business. Learn more about your ad choices. Visit megaphone.fm/adchoices2018-10-1929 min
The StoryWeek 6 After Show- Being a Serial Killer, Starting a Company, and How to Think Long TermIn this episode of The Story Aftershow, Chad Grills and Ian Faison are joined by Lauren Vaccarello, VP of Customer Engagement at Box. They cover: the four key takeaways from the stories this week (Daniel Ek, Jessica Jackley, Roy and Ryan Seiders, and Nirav Tolia) the emotions and struggles that come with starting a company how family can help... or hurt... our pursuits (especially tune in to hear Lauren's hilarious bit around this to get a good laugh) fun historical stories that have timeless lessons that still apply today We hope you enjoy this After S...2018-05-1850 min
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 121: Box's VP Marketing on Why ARR Pipeline Is Not Just The Responsibility of The Sales Team, Why Lead Nurturing Does Not Stop At Email & Why Lead Segmentation is Key To Success with Lauren VaccarelloLauren Vacarrello is VP of Marketing @ Box, one of the leading enterprise B2B brands today. At Box, Lauren leads a 50 person team that involves demand generation, global campaigns, events and more. Prior to Box, Lauren was VP of Marketing @ Adroll, where she built and scaled a 25 person global marketing team from the ground up. If that was not enough, Lauren is also the Co-Author of “The Retargeting Playbook” and “Complete B2B Online Marketing”. In Today’s Episode You Will Learn: How does Lauren view the relationship between sales and marketing? Why does Lauren believe the ARR pipe...2017-05-1225 min
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 121: Box's VP Marketing on Why ARR Pipeline Is Not Just The Responsibility of The Sales Team, Why Lead Nurturing Does Not Stop At Email & Why Lead Segmentation is Key To Success with Lauren VaccarelloLauren Vacarrello is VP of Marketing @ Box, one of the leading enterprise B2B brands today. At Box, Lauren leads a 50 person team that involves demand generation, global campaigns, events and more. Prior to Box, Lauren was VP of Marketing @ Adroll, where she built and scaled a 25 person global marketing team from the ground up. If that was not enough, Lauren is also the Co-Author of “The Retargeting Playbook” and “Complete B2B Online Marketing”. In Today’s Episode You Will Learn: How does Lauren view the relationship between sales and marketing? Why does Lauren believe...2017-05-1225 min
Sales Pipeline RadioAccount Based Marketing - Joys and FailuresWe have guest Lauren Vaccarello who is the vice president of marketing at Box. We are going to be talking a lot about software as a service, sales and marketing and how to do that effectively. This conversation on account-based revenue – targeting the right accounts, partnering with sales, the joys & failures & adjustments associated with execution.
Lauren Vaccarello (@laurenv) is a business leader with a proven track record of building high performing marketing teams and accelerating revenue growth. With a strong background in demand generation, she excels at building scalable integrated campaigns that leverage cutting edge marketing techniques. Althou...2017-02-1626 min