Shows
Sensitive.Ep 23: Ethical Copywriting + Finding Your Authentic Voice In Your Business as a HSP with Lauren Van MullemIn today's episode of the Sensitive. podcast, I interview Lauren Van Mullem, ethical copywriter, and we discuss:
-how she got into copywriting
-the biggest mistakes she see coaches, healers, and service based entrepreneurs make in their copywriting
-the elements that need to be present to make a newsletter something that people actually want to read
-her thoughts on whether or not to use pain points in your copy
-immediately actionable tips on how you can find your own authentic voice in your copy
-how you can find...2025-04-1456 min
Truer Business PodcastSwitching to Online, Ranking on Google and Functioning in the Narcissistic Online Business World with Megan CaperThis conversation spans SEO best practices, customer research, how to use your client’s words to bring in more ideal clients—and how to do all of this when your business is… unusual. We also talk about narcissism in society, capitalism and business, ethical marketing vs. mainstream marketing, and the importance of community (plus using our businesses to build community). It’s a RICH episode (and we don’t mean money). About Megan: Megan Caper is a medical intuitive, energy healer, and the co-host of the podcast: How to be a Terrible Daughter. She’s been in busi...2025-04-0248 minTruer Business PodcastStephanie Williams on Building a Business Beyond BurnoutSteph Williams’ journey to doing the work she loves can be summed up as “from Burnout to Breakthrough.” In this episode, we talk about how a slow living lifestyle translates to business, building an ideal calendar around your energy and rest needs, how to break through a “freeze” response when you have too much on your to do list, tracking energy and mood, and tips for handling overwhelm. Bio: Steph Williams worked in child protective services in Australia for 14 years, a field with incredibly high burnout rates. The high-stress work took its toll and she knew she n...2025-03-1936 minTruer Business PodcastKatie Oglesby on Cultivating Community for Your BusinessKatie Oglesby is a Wisconsin-based garden designer and garden and healthy lifestyle coach committed to helping people develop a deeper connection to their food through the transformative experience of organic gardening. She is the founder of the Kitchen Garden Design House, a Wisconsin-based business that specializes in crafting bespoke kitchen gardens that seamlessly blend elevated aesthetics with sustainable, garden-to-table living practices. Katie also runs the Garden-to-Table Community, an online membership for new gardeners all learning to support their health and family’s well-being with their own gardens and garden-to-table recipes. Key points! “Gardeners have a growth mind...2025-03-0541 minTruer Business PodcastTried and True Marketing Strategies for Small Service-Based BusinessesIn this episode, Kara and Lauren take a deep dive into the marketing strategies they used to build their own online businesses, and also discuss the things they've seen their most successful clients do well. If you're looking to build up a client based without relying on socail media marketing, spending a ton of ads or generally feeling like you're floundering trying to do all of the things, then this episode is for you! Inside: How to build a referral network A genius blog-linking strategy Leveraging your lead magnets for list growth Finding the...2025-02-1943 minTruer Business PodcastMaggie Gentry on Marketing Your Online Business Like a Real-Life HumanToday we’re speaking with anticapitalist business strategist Maggie Gentry on how to market your business in ways that work for you (i.e. not just social media), her non-traditional approach to niching, and building a business with radical generosity. We also talk about human design, and how we’re all manifesting generators and what that means in terms of building offers for our businesses, and how to market what you do when the Thing You Call Yourself is vague AF (ie. “thought partner”). About Maggie: Maggie is a thought partner and anticapitalist business strategist whose fo...2025-02-0542 minTruer Business PodcastComing Back from Burnout & Bringing Your REAL Self into Your Business with Jessie May KezeleThis episode is about pivoting your business when you’re experiencing a Big Life Shift. We talk with branding expert Jessie May Kezele of The Daring Fempreneur about her journey from the business persona she thought she should have, to growing into a business that feels completely true to her. We also share how, for each of us, burnout led to what we were meant to do, and revealed what we needed to leave behind. And you’ll learn about brand archetypes, what they are, and why the wrong ones can exhaust you—while the right ones lead to a busi...2025-01-2940 minTruer Business PodcastGet On Top of Your Schedule with Stephanie WasylykToday we’re speaking with Stephanie Wasylyk, ADHD-friendly business coach, about planning an ideal calendar, holding boundaries, and giving yourself permission to do less. Key takeaways: Identifying the things that need to come off your plate How to set up your schedule for success The recipe for healing burnout What it's all about: Get on top of your schedule, create supportive (never confining) structures, and find ways make enough money without feeling inauthentic, overwhelmed, or exhausted. About Stephanie: Stephanie Wasylyk is a business coach helping entrepreneurs to bring focus, organization, and al...2025-01-2248 minTruer Business Podcast2: Rebecca Tracey On What It Really Takes to Build Your Sustainable Online Business and Uncaged LifeIn today’s episode, we talk with Rebecca Tracey of The Uncaged Life about building a business around the lifestyle you want and how each of us have built sustainable businesses that prioritize freedom and flexibility. Key takeaways: What to focus on (and what to skip) when you’re first starting your online business Marketing strategies for coaches Do you really need a website to start? How Rebecca founded her business to suit her lifestyle, and how its evolved over time When to start outsourcing for growth...2025-01-1547 minTruer Business Podcast1: How to Launch an Online Business Based on What You Really WantWelcome to the Truer Business Podcast with Kara Ferreira and Lauren Van Mullem. This season, we’re looking at how online entrepreneurs built businesses around what they wanted for their lives. We’re talking to people who broke out of the “follow my formula” mindset to find what worked for them—so you can find the way that works for YOU. What do you really want? Today, we’ll tell you our stories of how we figured that out for ourselves and built businesses that support lives we love. One of the things we’ve noticed working with other onlin...2025-01-1531 min
✨ True Wealth with Betty ✨Manipulation-Free Copywriting with Lauren Van MullemLauren Van Mullem provides copywriting support for coaches who want to grow their business without pushy, sleazy non-ethical tactics. She is passionate about helping people express themselves authentically. She also likes vintage fashion hat-making, tea, and chickens. In this podcast we talk about:Lauren's background & how she came to ethical copywritingwhat is ethical copywriting, and why it's so importanthow to present ourselves authentically on our websitesa nifty trick for zhuzhing up your Zoom waiting roomhow to build a non-salesy salespagewhat is bad copy?Lauren reviews my sales page for Ignite Your Power - eek!Lauren's si...2024-10-041h 26
Ponchatoula LiveLauren van Mullem | Ponchatoula Live #135Check out #PonchatoulaLive with special guest Lauren van Mullem!
Your host Parker Layrisson will talk to the Louisiana Strawberry Queen about the Ponchatoula Strawberry Festival and much more.
You won't want to miss this episode!2024-04-0549 min
The Bloggy Friends ShowA Solo Riff on Remote Blogging and Working Anywhere with WifiI'm my own guest today for the first time in well over two years. I decided to share a solo riff on remote blogging, and working anywhere with WiFi because I know some people really want to know how I make money and can work from the road if I choose to.Do you like this kind of content? Should I do more solo episodes again just sharing my thoughts and expertise? Hit me up and tell me your thoughts! I'd love to know what you think! I'm on Facebook, Instagram and X (RIP Twitter!) Books I...2023-09-0125 minThe Bloggy Friends ShowReplay - Lauren Van Mullem on Boundaries in a Copywriting BusinessIt is so important to have boundaries in your freelance business. That's why I wanted to bring in Lauren Van Mullem. She and I have battle scars in the copywriting world together, and we're sharing some real talk about boundaries, and why if you don't have them you will start to hate your business FAST! This is a juicy one!https://www.truerwordsbylauren.com/More Show Notes From This Episode:What’s up my bloggy friends! I'm slowly updating the show notes for this and every episode of The Bloggy Friends Show. My ne...2022-12-0252 minThe Bloggy Friends ShowLauren Van Mullem on Boundaries in a Copywriting BusinessIt is so important to have boundaries in your freelance business. That's why I wanted to bring in Lauren Van Mullem. She and I have battle scars in the copywriting world together, and we're sharing some real talk about boundaries, and why if you don't have them you will start to hate your business FAST! This is a juicy one!More Show Notes From This Episode:What’s up my bloggy friends! I'm slowly updating the show notes for this and every episode of The Bloggy Friends Show. My new home base for all things Bl...2021-09-0352 min