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Sales Transformation
747 - Scaling Your Business and Navigating Enterprise Sales, Feras Alhlou
Colin chats with Feras Alhlou, co-founder of Startup with Ferris, about scaling businesses and preparing for larger contracts. Ferris shares insights on learning from competitors, building a strong business, and the importance of passion, skills, and sacrifice in entrepreneurship. They also discuss the process of selling a business and the evolving landscape of startups.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Feras Alhlou (Co-founder, Startup with Feras)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest...
2024-05-22
11 min
Sales Transformation
746 - Building a Culture for a Globally Distributed Sales Team, with Chris Parker
Colin chats with Chris Parker about building a thriving culture in a fully distributed team and scaling globally. Chris shares insights on hiring the right people, promoting internal talent, and strategically expanding into new markets. They discuss the importance of customer-centric strategies and minimizing risks in business growth.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Chris Parker (VP of Global Sales, Customer.io)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or...
2024-05-20
07 min
Sales Transformation
745 - Navigating Leadership Challenges and Embracing Management Training, with Kate O'Neil
Collin welcomes Kate O'Neil once again, CEO of Teeming, to discuss the challenges of leadership. They talk about the importance of effective communication and adapting to change in a leadership role. Kate shares her experiences of being promoted to a higher position and the mistakes she made along the way. She also emphasizes the need for proper management training and the impact it can have on both managers and their teams.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Kate O'Neil (CEO, Teaming)Sponsored By:Leadium | The...
2024-05-17
10 min
Sales Transformation
744 - Maximizing Sales Efficiency: The Art of Disqualifying Deals, with Jeff Torbeck
Collin and guest Jeff Torbeck discuss the importance of qualifying leads in sales. They highlight the significance of spending time on high-potential accounts and efficiently disqualifying deals that are not a good fit. The conversation emphasizes the value of feedback from lost deals and the need for salespeople to prioritize their time effectively. Key takeaways include the importance of understanding buyer readiness and being open to saying no in sales interactions.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Jeff Torbeck (VP, Gun.io)Sponsored By:Leadium...
2024-05-15
10 min
Sales Transformation
743 - Measuring the Buyer-Seller Experience, with Carl Cox
Collin Mitchell and guest Carl J. Cox delve into the importance of measuring and improving the buyer-seller experience in sales. They discuss the significance of data, self-reflection, and customer feedback in enhancing sales performance. The conversation highlights the impact of timely responses to leads and the value of learning from closed loss deals to drive sales success.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Carl Cox (CEO, 40 Strategy)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a...
2024-05-13
07 min
Sales Transformation
742 - Data-Driven Sales Transformation Insights, with Alan Zhao
Collin Mitchell and Alan Zhao dive into the world of sales transformation, exploring the effective criteria for identifying high-intent website visitors. They discuss key indicators like page views, visit frequency, and active session time that signal serious evaluation by potential leads. The hosts also shed light on the impact of remote work on data accuracy and the evolution of IP identification post-COVID.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Alan Zhao (Co-Founder, Warmly)Sponsored By:Leadium | The leader in outbound sales appointment setting*If...
2024-05-10
06 min
Sales Transformation
741 - From Layoff to Sales Leader Sales Success, with Feras Alhlou
Colin interviews Feras Alhlou, co-founder of Startup with Feras, who shares his journey into entrepreneurship after being forced into it due to a layoff. Ferris discusses the challenges he faced starting a web design and search engine optimization business in the early days of the internet. He highlights the importance of learning sales skills, sharing his experience of starting without any sales background and the strategies he used to overcome rejection and scale his business successfully.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Feras Alhlou (Co-founder, Startup with Feras)
2024-05-08
09 min
Sales Transformation
740 - Embracing Remote Culture for Global Sales Success, with Chris Parker
Colin Mitchell chats with Chris Parker about his journey from technical marketing to sales leadership at Customer IO. They discuss the challenges of growing a global sales team while operating lean and the importance of meeting customers where they are. Chris shares insights on building a strong culture in a fully distributed team and the strategies that have helped Customer IO triple its revenue.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Chris Parker (VP of Global Sales, Customer.io)Sponsored By:Leadium | The leader in outbound...
2024-05-06
10 min
Sales Transformation
739- First-Time Leader Mistakes: Asking for Help, One-on-Ones, and Firing People, with Kate O'Neil
Collin Mitchell interviews Kate O'Neil, CEO of Teeming, about her experience transitioning from sales to marketing and the importance of alignment between finance, sales, and marketing. They also discuss the challenges faced by first-time leaders and the common mistakes they make, such as not asking for help and neglecting one-on-one meetings with their team. The episode also touches on the topic of firing employees and the impact it can have on their future job prospects.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Kate O'Neil (CEO, Teaming)Sponsored...
2024-05-03
12 min
Sales Transformation
738 - Signal-Based Selling: Aligning Marketing and Sales Efforts, with Alan Zhao
Collin Mitchell and Alan Zhao from Warmly dive into the world of revenue orchestration and the challenges of engaging prospects at the right time. They discuss the importance of aligning sales and marketing efforts, emphasizing the need for quality engagement over quantity. The hosts highlight the significance of signal-based selling and leveraging website traffic to enhance conversion rates. They also touch on the evolving landscape of sales and marketing post-2020, emphasizing the shift towards warm approaches for better results.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Alan Zhao (Co-Founder...
2024-05-01
10 min
Sales Transformation
737 - Mastering Sales and Influence, with Jason Wojo
In this episode, Jason Wojo discusses his journey in entrepreneurship, transitioning from CEO to focusing on events and private clients. He emphasizes the importance of staying in one's zone of genius and delegating tasks to achieve better results. Jason also shares insights on sales strategies, lead quality, and the value of building a strong network in business.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Jason Wojo (CEO, Wojo Media)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be...
2024-04-29
12 min
Sales Transformation
736 - Empower Your Career Trajectory, with Leandra Fishman
Collin and Leandra Fishman discuss the importance of taking ownership of your career trajectory and embracing entrepreneurship. The conversation touches on the value of problem-solving, creativity, and pushing oneself outside of their comfort zone. The guest shares personal experiences of making difficult decisions and emphasizes the significance of self-worth and self-connection in career growth.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Leandra Fishman (CRO, Apollo.io)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on...
2024-04-26
09 min
Sales Transformation
735 - Data-Driven Sales Strategies for Success, with Jeff Torbeck
Collin and Jeff Torback discuss the importance of making data-driven decisions in sales. They highlight the significance of tracking key metrics, setting up proper sales stages, and utilizing tools like CRM and conversational intelligence. The conversation emphasizes the need for accurate data, effective training, and continuous improvement to drive sales success.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Jeff Torbeck (VP, Gun.io)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or...
2024-04-24
14 min
Sales Transformation
734 - Campus Visit: The Ultimate Sales Indicator, with Carl Cox
Colin and Carl delve into the world of strategic planning and key performance indicators (KPIs). They discuss the importance of focusing on essential strategies that have a significant impact on outcomes, using the Pareto principle to streamline the planning process. Carl shares a compelling story about finding the most crucial KPI, emphasizing the concept of a "campus visit" as a leading indicator for success in various organizations.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Carl Cox (CEO, 40 Strategy)Sponsored By:Leadium | The leader in outbound sales...
2024-04-22
12 min
Sales Transformation
733 - AI-Powered Chat Revolutionizes Sales, with Alan Zhao
Colin and Alan Zhao from Warmly discuss the importance of engaging with website visitors in real-time to maximize conversions. They share success stories of companies increasing their pipeline by three times through proactive engagement strategies. Zhao highlights the role of AI chatbots in identifying high-intent visitors and routing them to the right sales representatives for personalized interactions. They also touch on the significance of having 24-hour coverage for engaging with prospects effectively.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Alan Zhao (Co-Founder, Warmly)Sponsored By:Leadium...
2024-04-19
08 min
Sales Transformation
732 - How to Build and Hire a Successful SDR Team, with Ronen Pessar
In this episode of Sales Transformation, Collin Mitchell and Ronan Pessar discuss how to build a successful SDR (Sales Development Representative) team. They cover topics such as the financial considerations of building a team, the importance of understanding the value of conversations in sales, and the cost of hiring and managing SDRs. They also provide tips for hiring the right people, including using asynchronous video interviews and structured interviewing techniques. Overall, this episode provides valuable insights for sales leaders looking to optimize their SDR teams.Follow the Host:Collin Mitchell (Partner, Leadium)Our...
2024-04-17
20 min
Sales Transformation
731 - Aligning Sales, Marketing, and Finance for Business Success, with Kate O'Neil
Kate O'Neil and Collin Mitchell discuss the importance of alignment between sales, marketing, and finance in a business. Kate emphasizes the need for these departments to work together and share information to achieve the company's goals. Mitchell and guest Kate O'Neill, CEO of Teeming, also discuss the impact of financial models on sales and marketing goals and the consequences of not aligning these areas. They also highlight the changing landscape where finance is playing a bigger role in running the business.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Kate...
2024-04-15
09 min
Sales Transformation
730 - Niche Down to Scale Up: Community-Led Growth, with Lloyed Lobo
Collin Mitchell and guest Lloyed Lobo delve into the world of entrepreneurship and sales. They discuss the challenges of starting a niche business, the importance of finding your ideal customer profile, and the power of building a community around your brand. Lloyd shares his journey of building Boast.ai and the strategies they used to bootstrap to 10 million ARR. The episode highlights the significance of authenticity, perseverance, and niche targeting in the entrepreneurial journey.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Lloyed Lobo (Co-founder, Boast)Sponsored By:
2024-04-12
12 min
Sales Transformation
729 - Nine-Figure Advertiser Reveals Sales Insights, with Jason Wojo
Collin Mitchell interviews Jason Wojo, a nine-figure advertiser, who shares his journey from culinary school to building a successful social media marketing agency. Jason discusses his experiences with door knocking, upselling clients, and the challenges of scaling a business. He also highlights the importance of learning from mentors and the struggles of managing finances while growing a business.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Jason Wojo (CEO, Wojo Media)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to...
2024-04-10
11 min
Sales Transformation
728 - Sales Karma: Customer-Centric Leadership, with Leandra Fishman
Colin Mitchell and Leandra Fishman discuss their journeys in sales and leadership. Leandra shares her experiences transitioning from sales to leadership roles, emphasizing the importance of building relationships and solving problems. They highlight the challenges and rewards of leadership, focusing on the significance of listening, learning, and empowering teams to succeed.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Leandra Fishman (CRO, Apollo.io)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or...
2024-04-08
14 min
Sales Transformation
727 - Future of Marketplaces in Sales, with Jeff Torbeck
In this episode, Collin and Jeff Torbeck discuss the future of marketplaces and the challenges faced by startups in today's funding landscape. Jeff highlights the importance of building profitable businesses and the shift towards efficiency and profitability. Torbeck also explores the role of marketplaces in connecting candidates and companies efficiently, emphasizing the need for understanding candidate preferences beyond just company names.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Jeff Torbeck (VP, Gun.io)Sponsored By:Leadium | The leader in outbound sales appointment setting*If...
2024-04-04
17 min
Sales Transformation
726 - The Power of Radical Collaboration in Sales Transformation, with Ronen Pessar
Ronen shares a personal experience of miscommunication and highlights the need for understanding different communication styles. Pessar also explores the concept of radical collaboration and how it can improve teamwork and productivity.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Ronen Pessar (Founder, Ronen Pessar Advisory)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and...
2024-03-22
11 min
Sales Transformation
725 - Mastering Sales Strategy, with Carl Cox
In this episode, host Colin Mitchell delves into the world of sales strategies with guest Carl Cox, CEO of Forty Strategy. They discuss the importance of focusing on leading indicators rather than just lagging indicators in sales. Carl emphasizes the significance of controlling actions that lead to outcomes and highlights the need for transparency and effectiveness in measuring sales activities.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Carl Cox (CEO, 40 Strategy)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like...
2024-03-04
13 min
Sales Transformation
724 - Enterprise Sales Acceleration: Warmly's Game-Changing Insights, with Alan Zhao
Alan and Collin discuss the evolution of Warmly from its initial concept as a co-founder matching platform to its current focus on enterprise solutions like Zoom Name Tags. Alan shares insights into the challenges faced and the pivotal moments that led to the company's success. The episode highlights the importance of adaptability and perseverance in the ever-changing landscape of sales technology.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Alan Zhao (Co-Founder, Warmly)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd...
2024-03-01
10 min
Sales Transformation
723 - Using AI to Transform Sales: Deep Work Examples and Tactical Strategies, with Ryan Staley
Collin welcomes back Ryan Staley to discuss specific use cases of AI in sales. They explore how sales leaders can leverage AI to create an entire sales organization in just 20 minutes, as well as using AI for predictive analysis and client segmentation. They emphasize the importance of providing enough context when using AI and how regular use improves the ability to ask specific questions. They also discuss the potential for sales leaders with AI skills to earn higher salaries.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Ryan Staley (Founder...
2024-02-28
10 min
Sales Transformation
722 - Sales and Marketing Alignment: The Key to Revenue Success, with Kate O'Neil
In this episode, host Colin Mitchell interviews Kate O'Neil, CEO of Teeming, about her journey from sales to marketing. They discuss the challenges and pressures of sales, the lack of diversity in the sales industry, and the importance of aligning sales and marketing teams. Kate shares her insights on how sales and marketing can work together more effectively to achieve revenue goals.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Kate O'Neil (CEO, Teaming)Sponsored By:Leadium | The leader in outbound sales appointment setting*If...
2024-02-26
11 min
Sales Transformation
721 - The Power of Psychological Safety in Sales Teams, with Ronen Pessar
Collin Mitchell welcomes guest Ronen Pessar to discuss high-performance results-driven culture. They delve into the importance of building relationships and investing in the people you work with, as well as the concept of psychological safety in the workplace. Ronan shares his personal journey from property management to sales development and leadership training. The episode highlights the impact of psychological safety on team performance and the success of companies in the long run.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Ronen Pessar (Founder, Ronen Pessar Advisory)Sponsored By:
2024-02-21
15 min
Sales Transformation
720 - Mastering Founder-Led Sales, with Lloyd Lobo
In this episode, host Collin Mitchell interviews Lloyed Lobo, co-founder of fintech company Boast. They discuss Lobo's journey from being a Gulf War refugee to becoming an engineer, accidental salesperson, and eventually an entrepreneur. Lobo shares his experiences in running founder-led sales and emphasizes the importance of communication and selling skills for entrepreneurs. He also highlights the four key elements for success as a founder: community, communication, creation, and consistency.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Lloyed Lobo (Co-founder, Boast)Sponsored By:Leadium | The leader...
2024-02-19
15 min
Sales Transformation
719 - Unconventional Strategies for Capturing and Maintaining Buyer Attention, with Amy Hrehovcik
In this episode of Sales Transformation, host Collin Mitchell is joined by guest Amy Hrehovcik, a sales expert focused on teaching reps how to capture and maintain the attention of buyers. They discuss creative ways to prospect and the importance of understanding the broader scope of the business problem that sales reps address. Amy shares her experience using the speaking circuit for conferences and the value of speaking at live events. They also explore the idea of learning alongside buyers and building relationships with influencers and industry publications.Follow the Host:Collin Mitchell (Partner, Leadium)
2024-02-13
18 min
Sales Transformation
718 - Leveraging AI Skills for Sales Transformation, with Ryan Staley
In this episode, host Collin Mitchell and guest Ryan Staley discuss the power of AI in sales and marketing. They explore the potential for AI to revolutionize the sales process and the increasing demand for AI skills in the workforce. They also discuss the role of AI in increasing productivity and efficiency in sales roles. Overall, the episode highlights the importance of embracing AI and acquiring AI skills to future-proof one's career in sales.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Ryan Staley (Founder and CEO, Whale Boss)
2024-02-09
10 min
Sales Transformation
717 - Playing the Long Game: Keys to Success in Sales Today, with Dale Dupree
In this episode, host Collin Mitchell welcomes Dale Dupree, founder and leader of the Sales Rebellion. They discuss the importance of playing the long game in sales and how it leads to success. They also talk about the need for finding good leadership and not settling for a job that doesn't align with your values. Dale shares his personal journey and how he found fulfillment in sales.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Dale Dupree (Founder and CSO, The Sales Rebellion)Sponsored By:Leadium | The...
2024-01-25
16 min
Sales Transformation
716 - Building a Pipeline Faster: The Key Mistakes and Strategies, with Wendy Weiss
Collin Mitchell and Wendy Weiss, founder of Salesology, discuss the art of building a sales pipeline. They emphasize the importance of targeting a specific audience and crafting messaging that resonates with that audience's problems. Wendy shares her unique approach of setting appointments before asking questions, which helps eliminate resistance and leads to more productive conversations. They also touch on the significance of delivery and authenticity in sales conversations.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Wendy Weiss (Founder, Salesology)Sponsored By:Leadium | The leader in outbound...
2024-01-23
20 min
Sales Transformation
715 - Unlocking the Power of AI for Revenue Teams, with Ryan Staley
In this episode, Collin Mitchell and Ryan Staley discuss the potential impact of AI on sales and revenue generation. Ryan shares his background in sales and his journey into AI, highlighting the transformative power of AI in unlocking new possibilities for businesses. They also touch on the future of AI in videos and entertainment.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Ryan Staley (Founder and CEO, Whale Boss)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a...
2024-01-18
09 min
Sales Transformation
714 - Unleashing Creativity in Sales: Using Personalized Videos to Land Meetings, with Ryan O'Hara
In this episode, Collin welcomes Ryan O'Hara to discuss creative video prospecting in sales. They talk about the power of using personalized videos to grab prospects' attention and increase response rates. Ryan shares his experience of creating customized jingles and commercials for companies he wants to break into, which has led to successful meetings and conversions. They also emphasize the importance of being yourself and showcasing your unique experiences in your prospecting efforts.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Ryan O'Hara (Founder and CEO, Pitchfire)Sponsored...
2023-12-28
13 min
Sales Transformation
713 - Unconventional Sales Strategies: Building Trust and Standing Out in the Sales Process, with Dale Dupree
Collin Mitchell welcomes guest Dale Dupree, a legendary sales expert, to discuss the importance of building relationships in sales. They emphasize that people buy from people they know, like, and trust, and that price is not always the determining factor. Dale shares his unique approach to the sales process, including creating memorable experiences during the proposal stage. He highlights the importance of differentiation and authenticity in standing out from the competition.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Dale Dupree (Founder and CSO, The Sales Rebellion)Sponsored...
2023-12-26
16 min
Sales Transformation
712 - Overcoming Call Reluctance and Building a Strong Sales Pipeline, with Wendy Weiss
In this episode, host Collin Mitchell interviews Wendy Weiss, the founder of Salesology, a prospecting method that generates predictable sales results. They discuss Wendy's background as a ballerina and how her dance training taught her valuable skills for sales. Wendy shares her three-step salesology prospecting model, emphasizing the importance of warming up, rehearsing, and performing in sales. They also discuss call reluctance and the power of the phone in sales.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Wendy Weiss (Founder, Salesology)Sponsored By:Leadium | The leader...
2023-12-21
17 min
Sales Transformation
711 - The Power of Gratitude in Sales and Leadership, with Elizabeth Frederick
Colin Mitchell welcomes Elizabeth Frederick, an operations officer and senior advisor at Criteria for Success, to discuss the topic of gratitude in sales and leadership. They explore the benefits of having a gratitude practice, including improved relationships, reduced stress, and better mental health. Elizabeth shares practical ways to incorporate gratitude into daily life, such as reflecting on gratitude in the morning and at the end of the day, and expressing gratitude to others. They also discuss how gratitude can improve team dynamics and create a positive work culture.Follow the Host:Collin Mitchell (Partner, Leadium)
2023-12-19
14 min
Sales Transformation
710 - Unlocking LinkedIn Success: Offline Strategies for Sales Professionals, with Lindsey McMillion
Colin welcomes Lindsey McMillon-Steeman back to the show to discuss leveraging LinkedIn for sales success. They talk about the importance of having a profile that reflects who you are offline, and how to make sure your online presence matches your real-life persona. Lindsey shares tips on optimizing your LinkedIn profile and using features like the name pronunciation audio to humanize yourself. They also discuss the power of handwritten notes in building relationships with prospects.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Lindsey McMillon (Founder, McMillon Consulting)
2023-12-14
19 min
Sales Transformation
709 - Putting People Before Products: The Power of Relationships in Sales, with Dale Dupree
Collin Mitchell welcomes guest Dale Dupree, also known as the "Copier Warrior," to discuss his unique approach to sales. Dale shares his philosophy of putting people before products and building relationships based on emotion and community. He talks about the importance of reputation and the impact it can have on sales success. The conversation also touches on the role of authenticity and perseverance in sales.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Dale Dupree (Founder and CSO, The Sales Rebellion)Sponsored By:Leadium | The leader in...
2023-12-12
13 min
Sales Transformation
708 - Building an Effective Sales Playbook: Key Insights and Tips, with Tom Slocum
In this episode, the Collin discusses with Tom Slocum the importance of building a sales playbook and how it can benefit a company's go-to-market team. They explore what should and shouldn't be included in a playbook and who should be involved in its creation. Tom also shares insights on measuring the effectiveness of a playbook and the positive results that can be expected, such as improved sales performance, unified processes, and reduced onboarding time.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Tom Slocum (CEO and Founder, The SD Lab)
2023-12-07
13 min
Sales Transformation
707 - The State of Outbound: Prospecting in a Crowded Market, with Ryan O'Hara
In this episode, host Colin Mitchell discusses the state of outbound sales with guest Ryan O'Hara, CEO and founder of Pitchfire. They talk about the challenges of prospecting in today's competitive market, with statistics showing that the average person gets prospected 780 times a year. They discuss the decreasing response rates to cold emails and calls, and the need for sales reps to be creative and personalized in their outreach. They also highlight the importance of using the phone as a less competitive channel for outbound sales.Follow the Host:Collin Mitchell (Partner, Leadium)...
2023-12-05
09 min
Sales Transformation
706 - Mastering Deliverability: How to Get Your Emails in the Primary Inbox, with Leslie Venetz
In this episode, host Colin Mitchell welcomes Leslie Venetz, a corporate sales trainer and go-to-market consultant. They discuss the importance of deliverability and domain reputation in sales. Leslie provides tips for individual sellers who may be experiencing deliverability issues, such as taking a multi-channel approach and leveraging voicemails to point prospects to their emails. They also discuss the dos and don'ts of using LinkedIn as a sales channel.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Leslie Venetz (Corporate Sales Trainer and Founder of Sales Team Builder)Sponsored...
2023-11-30
23 min
Sales Transformation
705 - Taking Action in Sales: More Than Just Talk, with Larry Long Jr.
In this episode, host Colin Mitchell welcomes Larry Long Jr., an exceptional sales coach, to discuss the importance of taking action in sales. They talk about the difference between talking the talk and walking the walk, emphasizing the need for intentionality in prospecting and learning from lost opportunities. Larry shares his personal experiences and encourages listeners to ask tough questions of themselves and their prospects. Overall, the episode highlights the importance of being proactive and learning from failures to achieve sales success.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:...
2023-11-28
16 min
Sales Transformation
704 - The Key to Effective Goal Setting in Sales, with Elizabeth Frederick
In this episode, host Colin Mitchell interviews Elizabeth Frederick, the host of Let's Talk Sales podcast and the president and CEO of Collavia. They discuss the concept of setting "stupid goals" and how to avoid them. Elizabeth breaks down the acronym SMART (Specific, Measurable, Achievable, Relevant, Time-bound) and introduces her own acronym, STUPID (Shoulds, Tasks, Unaligned, Procrastination, Inattentive, Disconnected), to help people set more effective goals. They emphasize the importance of aligning goals with individual skills and interests, breaking goals down into actionable tasks, adapting to changing situations, and connecting goals with calendars and task lists.Follow...
2023-11-23
21 min
Sales Transformation
703 - Eliminate Complexity and Focus on What Matters, with Mike Simmons
In this episode, host Colin Mitchell welcomes back Mike Simmons, a seasoned coach and leader with 22 years of experience in high-growth tech companies. They discuss the importance of simplifying execution in sales and how to avoid overcomplicating things. They emphasize the need for clarity and focus in goal setting and execution, and the importance of eliminating unnecessary tasks and metrics. The episode provides practical tips for sales teams and leaders to streamline their processes and achieve better results.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Mike Simmons (Seasoned Coach...
2023-11-21
17 min
Sales Transformation
702 - The Process of Buying Sales Technology, with David Dulany
In this episode, host Collin Mitchell welcomes David Dulany, CEO and founder of TenBound, to discuss the process of buying sales technology. They talk about the importance of having a well-defined process for evaluating and buying technology, including documenting the company's buying policy and consolidating the tool list. They also discuss the power that buyers have in negotiating contracts and terms with technology vendors. David emphasizes the need for companies to be proactive in evaluating and piloting different technologies before committing to long-term contracts.Follow the Host:Collin Mitchell (Partner, Leadium)Our...
2023-11-16
22 min
Sales Transformation
701 - Building Authentic Relationships and Taking Conversations Offline, with Lindsey McMillion
In this episode, host Collin Mitchell interviews Lindsey McMillon, the founder of McMillon Consulting. They discuss the common mistakes people make on LinkedIn and how to use the platform effectively for sales prospecting. Lindsey emphasizes the importance of building genuine relationships and taking conversations offline. She shares tips on engaging with connections, using personalized outreach, and providing value. Overall, the episode provides valuable insights on leveraging LinkedIn for sales success.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Lindsey McMillon (Founder, McMillon Consulting)
2023-11-14
18 min
Sales Transformation
700 - Hiring for Right Stage Fit, with Jay Webb
In this episode, host Colin Mitchell welcomes Jay Webb to discuss hiring revenue leaders and the importance of hiring for the right stage fit. They explore the changing landscape of hiring, including the decreasing emphasis on four-year degrees and the value of curiosity as a soft skill. Jay emphasizes the need to avoid over-indexing on domain expertise and highlights the importance of finding candidates who are a good fit for the stage and culture of the company.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Jay Webb (Founder, Goats...
2023-11-09
17 min
Sales Transformation
699 - AI-Powered Sales Transforming Sales Performance, with Bowen Moody
In this episode, host Colin Mitchell welcomes guest Bowen Moody, the sales guru and AI mastermind behind Wonder Way. They discuss the problem of sales coaching and training in today's market and how AI is playing a role in solving it. Bowen explains how Wonder Way listens to sales calls and provides instant feedback to sales reps, eliminating the need for managers to watch recordings. They also address concerns about relying on AI and the potential impact on job roles.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:
2023-11-07
15 min
Sales Transformation
698 - Prospecting with Impact and Adding Value, with Mark Hunter
In this episode, host Mark and Collin discuss prospecting in today's sales environment. Mark emphasizes the importance of treating prospects like customers and providing value in every interaction. They also criticizes ineffective email strategies, such as generic "checking in" messages, and highlights the need for quality over quantity in prospecting. Also, Hunter shares insights on separating oneself from the competition and creating meaningful connections with prospects.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Mark Hunter (Sales kickoff speaker, The Sales Hunter)Sponsored By:
2023-11-02
08 min
Sales Transformation
697 - Personalization at Scale for Sales Success, with Leslie Venetz
In this episode, host Colin Mitchell and guest Leslie Venetz discuss value-based segmentation in sales. They explore the concept of segmenting prospects based on their specific needs and challenges, rather than just basic demographics. Leslie shares examples of how to effectively personalize outreach based on trigger events and other segmentation criteria. They emphasize the importance of strategic thinking and personalization in outbound sales.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Leslie Venetz (Corporate Sales Trainer and Founder of Sales Team Builder)Sponsored By:...
2023-10-31
20 min
Sales Transformation
696 - The Science of Hard Work and Continuous Improvement, with John Barrows
In this episode, the John Barrows talks about the importance of hard work and the role it plays in achieving success. He shares his own experience of working hard to reach the top of a company in less than 12 months. Barrows also emphasizes the value of money and how it can eliminate unhappiness. He encourages listeners to take ownership of their careers and to continuously learn and improve through testing and trying different approaches.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:John Barrows (Founder, JB Sales)Sponsored...
2023-10-26
21 min
Sales Transformation
695 - Creating a Game Plan for Sales Success, with Larry Long Jr
In this episode, Colin Mitchell discusses with Larry Long Jr. the importance of sales transformation and the need for intentional action to achieve success. They emphasize the need for continuous learning and adapting to the changing sales environment. Mitchell also highlights the significance of focusing on revenue-generating activities and executing a well-defined plan. Larry also shares insights on thriving in challenging times and the power of belief in achieving success.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Larry Long Jr. (Sales Coach, Larry Long Jr. Enterprises)Sponsored...
2023-10-24
08 min
Sales Transformation
694 - Building a Winning Sales Playbook: Key Ingredients and Best Practices, with Tom Slocum
In this episode, host Colin Mitchell interviews Tom Slocum, the CEO and founder of the SD Lab, about sales development and building effective sales playbooks. They discuss the importance of having a playbook and the common mistakes companies make when creating one. Tom shares key ingredients for a great playbook, including buyer personas, sales scripts, and objection handling. He also provides insights on where the playbook should live and how to make it easily accessible and interactive for the sales team.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode...
2023-10-19
12 min
Sales Transformation
693 - Creating Content for Different Stages of the Sales Funnel, with Mike Swigunski
In this episode, host Colin Mitchell discusses with Mike Swigunski the importance of creating focused content to attract the right audience and build trust. Mike shares his own experiences and mistakes in content creation and offers tips on how to cater to specific target groups. Mike Swiginski, an expert in buying and selling online businesses, who provides insights on the basics of these transactions also discuss liquidity, risk tolerance, and the factors that determine the value of a business.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Mike Swigunski (Founder, G...
2023-10-17
12 min
Sales Transformation
692 - The Importance of Tracking Win Rates in Sales, with Andy Paul
In this episode, Andy Paul discusses the importance of tracking win rates in sales teams. He shares his experience of finding that most sales teams do not track win rates, which is a crucial metric for understanding the effectiveness of sales efforts. Andy emphasizes the need for salespeople to focus on creating positive buying experiences to increase their win rates. He also talks about his book "Sell Without Selling Out," which provides a framework for sellers to connect with buyers, understand their needs, and operate with generosity.Follow the Host:Collin Mitchell (Partner, Leadium)
2023-10-12
12 min
Sales Transformation
691 - Navigating the Sales Technology Landscape, with David Dulany
In this episode, host Collin Mitchell interviews David Dulany, CEO and founder of TenBound, about sales technology and its impact on sales teams. They discuss the importance of having a strong foundation in people and processes before investing in new technology. They also talk about the trend of consolidation in the sales tech space and the emergence of the "seller action hub" concept. Listeners can visit tenbound.com for more information and access to a free directory of sales technology.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:David Dulany...
2023-10-10
17 min
Sales Transformation
690 - Finding the Right Sales Leader for Early Stage Companies, with jay Webb
In this episode, host Collin Mitchell welcomes Jay Webb, the mastermind behind the Goats of Growth podcast. They discuss the common mistakes made when hiring revenue leaders and the importance of finding a leader who is a stage fit for the company. Jay emphasizes the need for expeditionary sales leaders who can handle the ambiguity and uncertainty of early-stage startups. They also touch on the importance of data-driven decision-making and the need for transparency and realistic expectations in the hiring process.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Jay...
2023-10-06
19 min
Sales Transformation
689 - The Lost Fundamentals of Sales in the Tech Industry, with John Barrows
In this episode, host Colin Mitchell discusses the state of sales and the importance of fundamentals with guest John Barrows, founder of JB Sales. They talk about how the sales industry has become reliant on technology and automation, leading to a lack of essential skills and a false sense of success. They also touch on the impact of COVID-19 on sales and the challenges of virtual selling. The conversation highlights the need for feedback, resilience, and hard work in sales.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:John Barrows...
2023-10-03
13 min
Sales Transformation
688 - Mastering the Art of Sales, with Mark Hunter
In this episode, host Colin Mitchell welcomes sales author Mark Hunter to discuss how to sell in today's environment. They talk about the challenges sales leaders are facing and provide strategies for navigating tough times. Mark emphasizes the importance of understanding customer priorities and decision-making processes. He also highlights the need for sellers to focus on building relationships and creating value for customers.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Mark Hunter (Sales kickoff speaker, The Sales Hunter)Sponsored By:Leadium | The leader in outbound...
2023-09-28
15 min
Sales Transformation
687 - Breaking Down Barriers to Achieve Greatness, with Mike Simmons
In this episode, host Colin Mitchell interviews Mike Simmons, a seasoned coach and leader with over 22 years of experience in high-growth tech companies. They discuss the importance of sellers taking ownership and leading themselves instead of relying on leaders. Simmons shares insights from his own journey and emphasizes the need for self-reflection and asking important questions like "Who am I?" and "What problems do I like to solve?" They also discuss the impact of focusing on high-energy, high-impact tasks and eliminating those that drain energy.Follow the Host:Collin Mitchell (Partner, Leadium)...
2023-09-26
17 min
Sales Transformation
686 - Equipping Salespeople for the Future, with Fred Copestake
In this episode, host Colin Mitchell welcomes Fred Copestake, author of "Hybrid Selling" and "Selling Through Partnership Skills," to discuss the changing landscape of B2B sales. They explore the concept of hybrid selling and how it has transformed sales in the digital age. Fred emphasizes the importance of equipping salespeople with the skills to stay relevant and meet the evolving needs of customers. He also highlights the value of understanding customer pain points and providing a personalized and valuable experience.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Fred...
2023-09-21
17 min
Sales Transformation
685 - Lessons from a Self-Taught Sales Guru, with Bowen Moody
In this episode, host Colin Mitchell interviews Bowen Moody, the sales guru and AI mastermind behind Wonder Way. They discuss the challenges of selling in tough times and how to survive as a startup founder. Moody shares his personal journey of transitioning from product management to sales and the lessons he learned along the way. They also talk about the importance of being flexible, listening to customers, and staying resilient in the face of adversity.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Bowen Moody (CEO, Wonder Way)
2023-09-19
16 min
Sales Transformation
684 - Building a Successful Sales Career in Challenging Times, with Larry Long Jr.
In this episode, host Collin Mitchell and Larry Long Jr. discuss how to thrive in tough times and achieve outstanding sales results. Larry shares insights from his book and emphasizes the importance of mindset, mastering the basics, learning from failures, and surrounding oneself with positive influences. They also discuss the impact of consuming the right information and taking action on what is learned.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Larry Long Jr. (Sales Coach, Larry Long Jr. Enterprises)Sponsored By:Leadium | The leader in outbound...
2023-09-14
13 min