Shows
PR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursBravoCon Secrets: Inside the Fandom, Real Housewives Tea, Plus How to Score Tickets & More!Send us a textSearching for the real BravoCon experience? Want insider tips, ticket hacks, or a BravoCon recap? Look no further.In this episode of PR Yourself with Leah Frazier, host Leah Frazier brings on Bravo superfan Phillip White to spill BravoCon secrets, break down the Real Housewives moments everyone is talking about, and reveal what it’s really like to attend Bravo’s biggest fan event of the year.You’ll learn:How to score BravoCon tickets before they sell outWhat to expect from the BravoCon fan experienceExclusive BravoCon gossip heard...
2025-11-2359 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursInside the Press Room: Here's What Reporters Say When the Mic is OffSend us a textIn this debut episode of our brand-new segment, Inside the Press Room, Leah pulls back the curtain on what journalists and editors really say once the cameras stop rolling and the pitches hit their inboxes. After weeks in and out of newsrooms, Leah has collected the top five, recent, real-life “overheards” — the comments, complaints, and cringe-worthy moments that reveal where businesses and brands consistently miss the mark.From sloppy pitching to interviewees who freeze under the spotlight, Leah breaks down each overheard moment with actionable tips to help you step u...
2025-11-1935 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursGrace Under Fire: A Conversation with Uncle Nearest CEO Fawn Weaver (Recorded at Shef Food + Wine Festival)Send us a textRecorded live at the Shef Food + Wine Festival, this special episode of PR Yourself with Leah Frazier features an intimate, powerful conversation between guest host Lady Jade and Fawn Weaver, the visionary CEO behind Uncle Nearest Whiskey.Fawn opens up about the real challenges she has faced while building one of the world’s most celebrated spirits brands and one of the top distilleries in the world — from navigating cultural legacy to weathering industry pressure. She speaks candidly about how faith has remained her guiding force, sustaining her through seasons of adve...
2025-11-0457 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursDo This to Boost Engagement on TikTok + Instagram with Madison Hollimon of Mad House MarketingSend us a textWant to boost your engagement on TikTok and Instagram in 2025? In this episode of PR Yourself with Leah Frazier, Leah sits down with Madison Hollimon, founder of Mad Marketing House, to uncover the latest TikTok and Instagram updates every small business owner and content creator needs to know.Madison shares new social media strategies, content marketing tips, and practical hacks you can use right now to grow your audience, increase reach, and turn likes into loyalty. From Instagram Reels and TikTok trends to new apps and more, this episode is your...
2025-10-0143 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursCupid on Branding 'The Linedance King', Social Media & Building His Tribe + PR Lessons from Cardi B & Pilates by RavenSend us a textIn this episode of PR Yourself with Leah Frazier, R&B artist Cupid—best known for smash hits Cupid Shuffle and Flex—shares how he built his latest project “The Linedance King” into a fully branded movement. From never giving up in the music industry, to leveraging social media and a loyal tribe of linedance instructors, Cupid reveals the marketing strategies and mindset that has kept him thriving. Leah also gives a PR Win nod to Cardi B’s savvy album rollout for "Am I The Drama?" and spotlights a recent PR fail with Pilat...
2025-09-2537 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursBrett Farmiloe on Brand-Boosting Media Mentions: Using Featured.com & HARO for VisibilitySend us a textLearn how to get media mentions, boost SEO, and build authority without hiring a PR firm. Leah Frazier chats with Brett Farmiloe, founder of Featured.com, on how entrepreneurs, startups, and small business owners can use Featured.com and HARO to land press coverage, drive brand awareness, and stand out as industry experts. Brett also gives listeners the scoop on new features for Featured.com and HARO that help with aggregating content, AI, and so much more that can help you secure more mentions efficiently and effectively.Tiny Renaissance HomesEco-luxury...
2025-09-1437 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursBlogging Isn’t Dead: 5 Reasons to Launch Your Substack + PR Drama with Jussie SmollettSend us a textThink blogging is dead? Think again. In this episode of PR Yourself with Leah Frazier, Leah breaks down 5 powerful reasons you should start blogging and creating on Substack today—from building credibility to growing your audience and generating another revenue stream.But that’s not all. Leah also shares her hot take on Jussie Smollett’s new Netflix documentary The Truth About Jussie Smollett, why the film may have made him look even more guilty, and what PR professionals are really thinking from the ongoing media fallout.Whether you’re a bus...
2025-09-1044 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursBrianna Wiest on Tapping Into Your Future Self & Unlocking Your GiftsSend us a textWhat does it take to push past fear, embrace your inner wisdom, and fully step into the highest version of yourself? In this inspiring episode of PR Yourself with Leah Frazier, Leah sits down with bestselling author and thought leader Brianna Wiest—keynote speaker at DFW Startup Week’s Women of Innovation Summit.Known for her transformational books like The Mountain Is You and 101 Essays That Will Change The Way You Think, Brianna shares powerful insights on:✨ How to connect with your future self and align with your purpose ✨...
2025-08-171h 25PR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursTop Social Media Trends for 2025: Expert Predictions from Oh Snap Social’s Karlyn AnkromSend us a textPR Yourself with Leah Frazier is back with another power-packed episode, and this time we’re diving into the top social media trends for 2025 with special guest Karlyn Ankrom, founder of Oh Snap Social. If you’ve been wondering how to grow on social media in 2025, this is your ultimate playbook.Karlyn shares:Why niching down your audience will be your #1 competitive advantage.How to choose the right social media platforms.Ways to use AI social media tools to save time and spark creativity.Why short-form video content will continue to d...
2025-08-1053 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursInfluencer Marketing Trends for 2025: Insights from Cynthia Smoot & Zach Wilson on Building Powerful Brand PartnershipsSend us a textIn this episode of PR Yourself with Leah Frazier, Leah dives deep into Influencer Marketing Trends for 2025 with two powerhouse guests: Cynthia Smoot of Gangway Advertising and Zach Wilson of Elite Talent Advisers. Discover what’s next in the world of influencer partnerships, how brands can authentically connect with audiences, and the evolving landscape of social media marketing. Whether you're a business owner, PR pro, or influencer yourself, this conversation delivers actionable insights on how to stay ahead of the curve in the fast-paced digital space.Key takeaways include:The bi...
2025-08-031h 21PR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursCrisis Communications and the Coldplay Kiss + Trade Show & Vendor PR Tips to Maximize ROISend us a textIn this episode of PR Yourself with Leah Frazier, Leah unpacks the viral Coldplay Kiss controversy and the crisis communication red flags that turned the moment into a PR disaster. What can brands and publicists learn from this moment? Leah breaks it all down. Then, she dives into essential trade show marketing strategies for brands who exhibit at expos, conventions, or vendor fairs. Discover how to maximize your vendor booth ROI with actionable tips on attracting media, creating intentional networking opportunities, and ensuring press visits that actually convert. Whether you’re a small bu...
2025-07-2734 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursBelieve (and do) Bigger: Oprah’s Message from the Good Soil Forum + Pinky Cole on Bouncing Back BoldlySend us a textWhat does it really take to bounce back from failure—and believe bigger for your future? In this powerful episode of PR Yourself with Leah Frazier, Leah is delivering double the motivation with a dose of inspiration from Oprah Winfrey and an exclusive interview with Slutty Vegan CEO, Pinky Cole Hayes.Oprah’s empowering message from the 2025 Good Soil Forum will challenge you to expand your vision, trust your journey, and believe that bigger is possible—no matter your circumstances.Then, Pinky Cole gets real about experiencing public failure after...
2025-06-1434 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursPR'ing Purpose in the Pain: Larry g(EE)’s Fight for Life and MusicSend us a textIn this powerful and deeply personal episode, Dallas singer and soul artist Larry g(EE) sits down with Leah Frazier to share his emotional journey battling stage 5 kidney disease—a diagnosis that changed everything. Once sidelined by his health, Larry opens up about how facing his mortality reignited his passion for music and gave new meaning to his voice and message.From the highs of performing on national stages to the lows of life-altering illness, Larry gets candid about PR'ing his path back to purpose. He talks about how creativity became hi...
2025-06-0350 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursThe Celebrity CEO Formula: Ramon Ray on Blending AI, Tech & Human Touch to Build Brands that Connect, Plus Tina Knowles' Book 'Matriarch'Send us a textIn this episode of PR Yourself with Leah Frazier, keynote speaker, author and personal branding expert Ramon Ray returns to share his game-changing “Celebrity CEO” strategy — a personal branding formula that helps entrepreneurs turn followers into superfans by being authentic, visible, and emotionally impactful. Leah and Ramon dive into the power of customer experience, the balance of AI and human interaction, and how small business owners can build loyal communities through genuine connection. Plus, Leah gives a quick shoutout to Tina Knowles and her stunning new book Matriarch, fresh off an unforgettable book event...
2025-05-0951 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursNot Everyone Can Rep You: Why Your Team IS Your PRSend us a textIn today's episode of PR Yourself with Leah Frazier, we're diving deep into a truth that too many overlook: not everyone is qualified to represent you. From agents and managers to publicists and brand reps, the people you choose to speak and act on your behalf are a direct reflection of your brand. Leah breaks down why your inner circle must align with your vision, values, and vibe — because every conversation they have (or don't), every move they make (or don't), and every deal they negotiate builds (or breaks) your public im...
2025-04-2629 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursCelebrities, Politics & PR: Snoop Dogg, Issa Rae, Dolly Parton, Taylor Swift & MoreSend us a textShould celebrities speak out on politics, or should they stay in their lane? In this episode of PR Yourself with Leah Frazier, Leah dives into the ongoing debate over whether athletes or Hollywood stars like Snoop Dogg, Dolly Parton, and Taylor Swift should use their platforms to voice political opinions—or keep their views private. From endorsements to public backlash, she explores what happens when celebrities take a stand, and the PR risks (and rewards) that come with it. Tune in for a thought-provoking discussion on the power of influence, brand reputation, brand va...
2025-02-1729 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursHow to Maximize Your Visibility with Google's AI OverviewSend us a textIn this episode, Leah is diving into the future of search and discovery: Google’s AI Overview. This is the ultimate PR play! Leah breaks down practical PR strategies for small business owners and entrepreneurs to consider, to ensure their brands, websites, and key content show up in Google’s AI-generated summaries. From mastering SEO fundamentals to creating high-quality, AI-friendly content, this episode is your roadmap to staying visible in an evolving digital landscape. Tune in and get ahead of the curve!Support the showSchedule Your PR Power Hour...
2025-02-0832 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursPR Secrets Behind BravoCon, Peacock TV Hits, and Other High-Profile Campaigns with Julie SaferSend us a textIn this power-packed episode of PR Yourself with Leah Frazier, Leah is joined by PR powerhouse Julie Safer of Civic Entertainment, the brilliant mind behind some of the most talked-about campaigns for BravoCon, Peacock TV's biggest hits, Audible and more! Julie pulls back the curtain on what it takes to manage high-profile PR campaigns in today's ever-evolving media landscape.Discover her insider strategies for creating buzzworthy moments, storytelling, and navigating the unique challenges of promoting A-list events and brands. Whether you're a seasoned PR pro, a brand builder, a small business...
2025-01-0853 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursTop 5 PR Trends for 2025 with Michael Mejer, Chandra Gore and Leah FrazierSend us a textIn this episode of PR Yourself with Leah Frazier, Leah is joined by PR experts Mike Mejer and Chandra Gore to explore the top PR trends set to shape 2025 and beyond -- particularly for small businesses and entrepreneurs. The discussion delves into the evolving media landscape, the integration of emerging technologies, and innovative storytelling techniques that will define the future of PR in business. Whether you're a PR professional, entrepreneur, or small business owner, this episode offers valuable insights to help you stay ahead in the dynamic world of public relations....
2024-12-311h 14PR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursThe Art of Business Storytelling with Seth Donlin: Turn Everyday Moments into Business GoldSend us a textIn this episode of PR Yourself with Leah Frazier, we dive deep into the world of strategic business storytelling with storytelling expert Seth Donlin. Discover why business storytelling is the secret weapon in PR for small businesses and entrepreneurs looking to build meaningful connections with their audience. Seth breaks down which stories resonate the most, shares practical tips for capturing the magic in day-to-day moments, and reveals how to weave these narratives into your brand's larger message. Whether you're just starting out or looking to refine your storytelling skills, this episode is packed...
2024-12-2457 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursThink Before You Post: Stop Oversharing on Social Media with Cynthia NevelsSend us a textIn this episode of PR Yourself with Leah Frazier, Leah is joined by Cynthia Nevels, CEO of Integrality, to tackle a critical topic in the digital age: oversharing on social media and how it can negatively impact your personal or professional brand. Can someone say "canceled"? Can someone say crisis management PR ASAP? Cynthia, a business expert and strategist, shares real-world examples of when "too much sharing" has gone wrong and provides actionable tips for creating thoughtful, intentional online content.From distinguishing between transparency and oversharing to understanding your a...
2024-11-2951 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursYou're Successful, But Are You Okay? Self-Care Strategies with Deya Smith TaylorSend us a textOn this episode of PR Yourself with Leah Frazier, Leah sits down with self-care strategist and author Deya Smith Taylor to dive into the powerful insights from her latest book, You're Successful, But Are You Okay?. Known for her expertise in guiding high achievers toward a healthier, more balanced lifestyle, Deya addresses the pressures of success and the often-overlooked question of mental and emotional well-being. Together, Leah and Deya explore essential self-care practices, mindfulness, and how to maintain authenticity in the face of demanding expectations. Deya opens up about her own...
2024-11-1554 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursTop 5 Social Media Trends for 2024 with Karlyn Ankrom of Oh Snap! SocialSend us a textWe love to hate it, and you hate to love it. Yep, you guessed it -- it's social media! Leah sits down with Karlyn Ankrom, Founder and Lead Strategist at Oh Snap! Social to get a heads up on what will be trending for social media in 2024 -- and believe us, there are a few curveballs you won't be expecting. Grab your paper and snag your pen, because these are the top trends that you'll want to get a leap on....now!For more on Karlyn and Oh Snap! Social, visit...
2023-12-0852 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursThe REAL Truth About Newswires Part Two with Mickie Kennedy of eReleasesSend us a textIt wasn't too long ago that Leah gave her two cents about Newswires -- the good, the bad, and the ugly. Mickie Kennedy, founder of press release and newswire service eReleases, joins Leah as a follow-up to the previous podcast episode to provide more insight into newswires -- when to use them, how much they cost, and the benefits for small businesses.Be sure to take advantage of Mickie's free offer by heading to: ereleases.com/planSupport the showSchedule Your PR Power Hour...
2023-10-2243 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursThe Future Of PR and Artificial Intelligence with Aaron Kwittken of PRophetSend us a textIn this episode, Leah sits down with PR and Comms guru Aaron Kwittken of PRophet to discuss the intersection of AI with PR. What does this look like and how will it make life for PR industry pros better? In this discussion, Leah and Aaron dive deep into the future of artificial intelligence, and the rise of what Kwittken coins as the "communication engineer." As many tech analysts say, if you don't get with the AI program -- be prepared to get left behind...so let this episode be your first step in...
2023-04-0947 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursThe Truth About NewswiresSend us a textHave you ever had a publicist tell you to put your news on the newswire? Better yet, do you question whether or not to use a newswire service or not? Leah gives you the unfiltered truth about the advantages and disadvantages of newswires, her favorite newswire services, and how to get the best bang for your buck!Grab a paper and a pen -- or your smart device, and take notes on this one -- you don't want to miss it!Follow PR Yourself on Instagram @PRYourselfPodcast....
2023-03-0738 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursThis Year in PR Trends, It's All About Podcasts -- Still!Send us a textIf you haven't incorporated podcast pitching as a part of your PR strategy, then what are you waiting for? Season after season we boasts on the return of these gems, and people still consider them low priority on their PR pole. WHY?Join us in this latest episode as Leah talks with Brandy Whalen of Whalen Media and Kitcaster to discuss the ins and outs of podcast pitching and why it is ESSENTIAL to your PR strategy.Follow PR Yourself on Instagram @PRYourselfPodcast.Follow Leah Frazier on...
2023-01-1440 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursTiming Your PR Pitches Just RightSend us a textSure, the letters PR is in the word 'procrastination', but it doesn't make it right! In the world of pitches, media and news, timing is everything. For many small businesses and startups, you can't afford to pitch late or when it's down to the wire. Budgeting enough time for repetition, consistency and follow-ups is what will help you win the game. AND timing varies dependent upon the medium you desire (i.e. broadcast TV, magazines, digital outlets, etc.). Tune in as Leah dishes a few quick tips and tricks on how your timing...
2022-12-2829 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursNot Everything is for the Gram! Legal and PR Issues with Social Media feat. Sammetria GoodsonSend us a textOn this latest episode we attack a PR Piss-off of the week. Lately it seems as though EVERYONE has gone mad and are taking all of their business and entrepreneurial issues to the Court of Public Opinion - i.e. Instagram and Social Media, versus handling it in private. How much is too much to post on social media? How can the wrong post put YOUR business in jeopardy -- and potentially out of business?Leah brings on creative law attorney Sammetria Goodson of Goodson Law to discuss the legal ramifications...
2022-06-1456 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursThey Can't Steal My Joy: With 'Black Joy' Author Tracey Michae'l Lewis-GiggettsSend us a textIn this episode, right at the closing of May's Mental Health Awareness Month, we tap the shoulder of highly-acclaimed 'Black Joy' author Tracey Michae'l Lewis-Giggetts. In an inspiring story, Tracey discusses how she "PR'd" a simple guest essay on Black Joy for the Washington Post, into a globally renowned best-selling title -- from one of the top publishers in the world. In discussing 'Black Joy' and how to find joy during traumatic or discouraging times -- Tracey's candid depiction and characterization of how the Black community accesses joy as its own...
2022-05-3155 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursFacebook is for Old People! Dr. Whitfield vs. ColleyvilleSend us a textWe're back for another #PRPetty episode as we discuss the latest in North Texas news involving a Black high school principal, Dr. James Whitfield, and the request by his school board to remove a picture of he and his Caucasian wife, Kerrie Whitfield, from his Facebook photo albums. The photos under fire are of him and his wife on the beach. The shoot was taken as an anniversary photoshoot and was done by a professional photographer. Was this racially motivated? Was the school board correct in requesting him to remove the photos?
2021-08-1452 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursPR Fail: Give DaBaby A Pacifier - While He's In Cancel Culture's Time-OutSend us a textHere in PR Land we know that all it takes is one slip of the tongue and a little bit of loose lip yappin' to get your brand canceled forever. The heat was felt in the kitchen these past few weeks for 29-year-old rapper DaBaby as he insinuated homophobic language and HIV/Aids misinformation targeted towards the LGBTQIA+ community. This week on the PR Petty, we break it down -- if after multiple brand and future concert cancellations due to his offensive statements, if DaBaby's career can recover.We...
2021-08-0758 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursYour PR Needs CPR with Gloria ChouSend us a textIn this episode of PR Yourself, we revisit Sha'Carri Richardson and her sneak attack promo with Kanye West and Beats by Dre, plus a behind-the-scenes discussion on Olympian gymnast Simone Biles' decision to withdraw from the team gymnastics competition at the Tokyo Olympics. Was this good or bad for her brand?And -- speaking of brands needling a little CPR, PR Guru and NYC-based PR strategist Gloria Chou visits the show to talk about how a little bit of grit and a little bit of guts can go a long way...
2021-07-2858 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursSha'Carri Richardson & Weed-Gate 2021: Sorry Not Sorry?Send us a textIt's the puff felt 'round the world as news burst of Dallas Olympic hopeful Sha'Carri Richardson failing a drug test, after earning her way into the 2021 Tokyo Summer Olympics to compete in the 100-meter race as one of the fastest women in the world. As some would say "it's just a little weed", or "The Olympic rules need to be reevaluated", or "rules are rules" -- as fans and spectators wait to see if Richardson will be eligible to at least compete in the relay races after her suspension expires. It's crisis management...
2021-07-0545 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursPR Yourself and Avoid Cancel Culture with Ed ZitronSend us a textOn this episode of PR Yourself, we sit down with Ed Zitron of EZ-PR to chat all things PR and media outreach, but things take an interesting turn when we get real about cancel culture: what is it, how brands get caught within its web, and how it can be avoided. Ed doesn't shy away from naming names and dishing out the game on what we're coining as the "realest" PR Yourself episode to date. Ed Zitron is the Founder and CEO of EZPR, a national media relations firm focusing on consumer tech...
2021-06-3051 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursSneak Listen: Lena Byrd Miles New Single "Watch Me"Send us a textEnjoy this PR Yourself sneak listen, of gospel recording sensation Lena Byrd Miles' new single "Watch Me." Be sure to check out our previous episode interviewing Miles (Season 4, Episode 16) and show support for this incredible artist by downloading the full single on all streaming platforms today! For more on Lena, be sure to follow her on IG @LenaByrdMiles. Support the showSchedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour Follow PR Yourself on Instagram @PRYourselfPodcast.Follow Leah Frazier on Instagram @T...
2021-05-2002 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursLena Byrd Miles Exclusive Interview: Singing at DMX's Memorial, Going Gospel & Her New Single "Watch Me"Send us a textWe stalked Gospel singing sensation Lena Byrd Miles after her stellar performance with Kanye West's Sunday Service choir for DMX's Memorial Service. We needed to know all the details on this beloved Gospel artist, and how she booked the solo heard 'round the world. PR Yourself Podcast host, Leah Frazier -- along with her unofficial co-host Chandra Gore, snag an exclusive first interview after the memorial service and sit down with Lena to break down her much buzzed about performance, going gospel, and of course -- her soon-to-be released new single, "Watch Me."...
2021-05-171h 11PR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursStarted From the Bottom, Now She's Here: Designer Shavonne Dorsey Makes HSNSend us a textAfter 17 years in the fashion game, grinding, and taking some time off following the passing of her father, Dallas Plus Size Fashion Designer Shavonne Dorsey re-emerges with a new outlook, new designs and new opportunity. The dedicated designer gives us an exclusive interview on her Shavonne Dorsey collection hitting HSN on May 13th and the grueling process it took to get there. And did we mention she's doing it all during a pandemic? Shop her latest collection for HSN by visiting: https://www.hsn.com/search?store&query=Shavonn&fbclid=IwAR0paBXLg5AWsDULfYSAsWk-4...
2021-05-1243 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursLive Free: Exceeding Your Highest Expectations with Hollywood Producer DeVon FranklinSend us a textHow many times have you heard the saying, "Get out of your own way."? In business and in life, it is a concept that can make or break our successes. We sat down with award-winning Hollywood producer, New York Times bestselling author and renowned motivational speaker DeVon Franklin to chat about his new book, Live Free: Exceed Your Highest Expectations. Tune in as he candidly discusses how he allowed his own expectations, the expectations of loved ones and the expectations of society, to hinder his life. In this episode, we not only talk...
2021-05-041h 01PR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursPR Success or Fail: Tashera Simmons PLUS Cinnamon Toast-Gate 2021, Surf with no TurfSend us a textThe PR Yourself PR Petty crew is back at it to discuss another round of PR hot news! We first pay homage to DMX and discuss the memorial service held at Barclays -- and then round it out with what everyone is buzzing about on the interwebs... DMX's ex-wife Tashera Simmons and his fiancee Desiree Lindstrom. Has Tashera PR'd herself to an even higher likeability factor? Also, we discuss the saga of the Cinnamon Toast Crunch Shrimp Scandal with Jensen Karp. Was it a PR success or fail on either part of the...
2021-04-2959 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursPR Yourself Exclusive: New 2021 LinkedIn Features and #FoxRocks with Judi FoxSend us a textYep, you've guessed it. It's another episode about...LinkedIn! But this time we hear it straight from the expert, Judi Fox, on the new features that are dropping like Creator's Studio, integrated LinkedIn Events options and more. Judi is the LinkedIn guru behind some major celebrity profiles and knows a thing or two about how to make your profile pop. Tune in as Judi dishes to PR Yourself on all the new add-ons that LinkedIn is dropping and how to personalize your own LinkedIn hashtag. Be sure to add or follow Judi on...
2021-04-2831 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursGet It Babe! Go After Your Dreams but with Permission to Pause with Kellie RasberrySend us a text"The Kidd Kraddick Morning Show's" nationally syndicated radio veteran drops by the show to chat all things entrepreneurship and her venture outside of the airwaves, Emma Kelly and Me. Admitting to bumps along the way, Kellie keeps it real as to the unexpected feelings she's experienced with her small business and how she's pressed pause until further notice. An inspiring lesson for PR Yourself listeners, Kellie gives hope for those who may have lost the zest for their business and need a little time to recalibrate before re-entering the game. When all else...
2021-04-2834 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursDiscovery TV Dish with Restaurant Recovery Star Brent Reaves of Smokey John's BBQSend us a textLeah's favorite Dallas BBQ joint (and the reason for her COVID weight gain) is the latest in spotlights for this season of Discovery TV's Restaurant Recovery. She sits down with Smokey John's BBQ Co-Owner Brent Reaves to discuss their latest appearance on the show, what the experience was like, and where they are "PR'ing" themselves at for the future. Tune in for this first-ever live-streamed episode, and be sure to support the Reaves family and Smokey John's BBQ on their latest TV appearance for Restaurant Recovery. Be sure to subscribe to their new...
2021-04-281h 00PR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursPR Yourself and Bet on YOUR Brand! with L. Michelle SmithSend us a textThere's no one else we'd bring on the show to talk the concept of branding yourself or your biz, than the master of it all -- executive and business coach L. Michelle Smith of No Silos Communications, LLC. The author of her latest book, No Thanks: 7 Ways to Say I'll Just Include Myself, stops by the show to chat all things on what makes a stellar brand. She also keeps it real on what a brand is NOT and how YOU can capture an engaging experience that targets the right audience. Grab your...
2021-04-2045 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursExecutions, Star Wars and Tiger King, Oh My! with Mike DeesonSend us a textIn this latest episode of PR Yourself, we sit down with 12-Time Emmy Winning investigative journalist Mike Deeson based out of Florida. As he chronicles his colorful career, one thing's for certain -- Deeson truly LOVED his job prior to recently retiring. "Find what you love to do and get paid for it," he says, as he details eyewitness accounts of electric chair executions, murder scenes, covering the war in Saudi Arabia and so much more. We tap into the lighter side of journalism as Deeson recounts his investigation of the viral "Tiger...
2021-04-1648 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursAre YOU a PR Bug-A-Boo? Avoid Doing This And The BlackListSend us a textTune in to this week's PR Pissoff of the Week as Leah dives into an annoying habit that many DIY PR folks run into and develop, which may result in little to no coverage at all. If patience isn't your thing or you want your press piece published right here and right now, you may want to tune in close to this one. Support the showSchedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour Follow PR Yourself on Instagram @PRYourselfPodcast.F...
2021-04-1422 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursI 10X'D My Business by Cold Calling Multi-Billionaire Grant Cardone with Dennice Johnson of HyphenSend us a textOne thing you can't or don't do -- is cold call Mr. 10X himself, Grant Cardone. It would be like saying "I'm going to ring up Oprah today" -- and then not expect to go through all of the red tape to get to her. But for Dennice Johnson of Hyphen, this story pans out differently. Without any formal education and with English as a second language, this go-getter hasn't let any barriers stop her. She epitomizes what it means to PR Yourself, your brand and your biz. From manifesting a mentorship with...
2021-04-141h 04PR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursRachel Hollis: Girl, Wash Your Mouth and Hire PRSend us a textRachel Hollis and her Privilege has done it again. In this latest #PRPetty Episode, we dissect the latest Rachel Hollis drama off the cusp of her viral TikTok video that reeked of...well...it just reeked. In the absence of any type of humility, the blogger turned best selling author turned business consultant has ticked off the masses in a way that beckons for cancel culture. Will PR help this blubbering business coach or should she disappear from the interwebs for good? Tune in as the resident PR Yourself Crew: Chandra Gore, Quiana...
2021-04-1444 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursIs Lil Nas X'd...Out? His Latest Stunt: PR Fail or PR Success?Send us a textIn this week's #PRPetty segment, PR Pro Chandra Gore of Chandra Gore Consulting joins us to discuss the latest round of buzz surrounding the "Old Town Road" artist, Lil Nas X. The entertainer is no stranger to shock value but his latest music video goes straight to hell...literally...well, visually. Was this satanic video a PR Fail or PR Success? Could this damage his brand? Tune in as we break things down in #PRLand and give our opinions on the hot, smoky, possibly fatal turn of events. To watch this on Youtube...
2021-03-3132 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursCrowdfunding Decoded: Marketing First, Products Second with Crowdfunding Expert Samit PatelSend us a text"The reasons businesses fail is because they're not generating enough sales." We sit down with crowdfunding expert and Clubhouse rockstar, Samit Patel to decode the myths and mystery behind crowdfunding -- should you do it? When should you do it? How do you do it? and more! From building a community before you launch to executing your campaign successfully via Kickstarter, Indiegogo, Amazon, etc., Samit lays out the structure to properly launching a product and how to generate the most buzz for your crowd fundraising campaign. "A lot of people have amazing ideas,"...
2021-03-3130 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursPR Yourself with Pinterest - "CEO is the New DIY" with Pinterest Marketing Guru Jana OsofskySend us a textFirst off, Leah met Jana at the Club...Clubhouse that is, and now even after "last call", Jana just can't get rid of her. Jana Osofsky is a marketing expert and creator of the Pinterest with Purpose e-course. She drops by PR Yourself to chat all the reasons why business coaches and consultants should be on Pinterest. The undervalued platform is NOT SOCIAL MEDIA, but the root cause for driving majority of traffic and leads to your website, an asset to growing your email list, a huge help with selling courses and...
2021-03-1830 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursPR Yourself...Even With Imposter Syndrome feat. Self Esteem and Confidence Expert, Jonny PardoeSend us a textWe welcome a new "mate" on the show from across the pond who goes by the name of Jonny Pardoe. Leah puts Jonny in the hot seat as she fires off questions related to self-esteem building, confidence, and imposter syndrome, with the recognized expert. Jonny goes through the differences between each of the variables with tips on how to overcome them so that all listeners can "PR" themselves better and with confidence! If you've ever struggled with imposter syndrome in business, take a listen to this episode...you'll soon find that we ALL...
2021-03-1823 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursLife After Trauma: Heal Yourself First, PR Yourself Last with Adrienne RouanSend us a textAdrienne Rouan visits the show in one of the realest PR Yourself episodes to date. Her life reads like a Lifetime TV Movie, that even if you were to see it, you wouldn't believe it. Facing a past riddled with trauma, the now keynote and TEDx speaker discusses her past, her PTSD diagnosis, domestic abuse and more -- as she unpacks what led to a career in helping women create incredible comebacks for their lives, just as she did for herself. An expert in Trauma Informed Care, Rouan visits the podcast to not...
2021-03-0833 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursPR Scum, Scams and Scammers with Chandra GoreSend us a textIn this impromptu #PRPetty episode, Chandra Gore returns to discuss the latest irritant in PR News -- PR scams and scammers. It's the $97 too-good-to-be-true media proposals that are falling onto your feeds on Facebook and Instagram. OR maybe you have received a secret DM from a "digital media company" promising to get you into Forbes, Entrepreneur or Success Magazine. We put the game (or scam) on blast, break down the scams and give you the true PR dish. It's a "buyer beware" type of episode as we keep it all the way real...
2021-03-0826 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursFree Your Mind: And the Money Will Follow: with the Money Mindset Expert Sean CroxtonSend us a textIn this special bonus episode for PR Yourself, we're repurposing an important interview between our host, Leah Frazier and the Money Mindset Academy creator Sean Croxton, that took place during Global Entrepreneurship Week. At the root of all things evading success, can often be boiled down to mindset. How has your upbringing molded the way that you think about yourself, your business, others, or your finances? How can you work on your mindset daily in order to achieve the ultimate in success? Because PR is an area where you have to put yourself...
2021-03-081h 03PR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursPR Yourself, but Here's "How Not to F*** It Up", with Startup Attorney Jessica VittorioSend us a textTexas Startup Lawyer and friend of the show, Jessica Vittorio visits PR Yourself to chat all things surrounding her hot, new book: "How Not to F*** It Up: Legal Basics for Entrepreneurs on the Go". We chat the "sexiest thing that entrepreneurs like to talk about, but legally get wrong" which is the area of fundraising: the good, the bad and the ugly; PLUS, partnership and business ownership issues, and more. Frankly, if your business is not legally together, it could potentially cause you PR issues in the future and...you don't want...
2021-03-0134 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursIt's the Gorilla Glue For Me: A PR Case Study featuring PR Veteran Chandra Gore and Quiana McDaniel of The House of DashaSend us a textIt's a special "PR Petty" PR Yourself episode with special guests Chandra Gore of Chandra Gore Consulting, PR Yourself Host Leah Frazier and House of Dasha owner Quiana McDaniel as they discuss the #GorillaGlueGirl case and the PR implications for Tessica Brown and Gorilla Glue. Connect with Chandra Gore on instagram @cgoreconsults and online at chandragoreconsulting.com/; and follow Quiana McDaniel on instagram @thehouseofdasha and shop her latest collection at houseofdasha.com/.Support the showSchedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as...
2021-03-011h 04PR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursHow Much of Your Biz Should Feed the Social Media Monster? featuring Quiana McDaniel of The House of DashaSend us a textIt's a free fall episode in the PR Yourself studio today as the unofficial co-host for the podcast, Quiana McDaniel, returns to fill in for the day. But on this day, Quiana has problems -- BIG problems. Facebook has completely shut down her Facebook page, which was one of the main ways she generated income for her business. We walk through the pros and cons of different ways she can PR herself while she waits on its return, candidly discuss just how much power social media has over small businesses, and have a...
2021-02-2238 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursPR Yourself with These Hot Trends for 2021 with Cynthia Smoot of Gangway AdvertisingSend us a textWe bring back our favorite publicist, Cynthia Smoot to give you guys the scoop on what's trending in PR for 2021. How can you be more flexible with your social media or media strategy? How can you pivot your brand or business to reflect the things that your audience wants to see? From emotional connections to more value-based messaging, Cynthia and Leah dish out what they believe will be the heavy hitters in PR for 2021 and throughout the pandemic. For more on Gangway Advertising, visit www.gangwayadvertising.com/. Follow gangway advertising on social media...
2021-02-2234 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursStill Up In Da Club -- Club House Tips Parts DeuxSend us a textIt's been weeks since her Facebook Live rant and Leah is still up in da club. Clubhouse is more than poppin' now with heavy hitters such as Grant Cardone, Gary Vee, Tiffany Haddish and many others calling the app the "next big thing." Leah has navigated the app a little bit more and has now returned with even more tips on how to network like a pro, grow your platform, extend your reach and grow your target audience. Don't mind Leah if she seems a little all over the place on this one...
2021-02-0829 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursYou Can Find Me In the Club -- How to PR Yourself on ClubhouseSend us a textThis was originally a Facebook Live where Leah told her private PR Yourself community how to PR themselves for success on the hot new social media networking app, Clubhouse. She then decided to release the info to the rest of her followers because the feedback was so huge. Anywho, let's face it - it's been awhile since Leah has been in the club but now she's taking club boppin' to a whole new level on this app every night! From nailing down your bio to speaking on stages, these tips from Leah will...
2021-02-0855 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursIs Radio Dead? It's Just Drip Right Now - No Sauce: Featuring J. Butter and Prezident YoungSend us a textWe didn't want to have this conversation but we had to do it. It's the pink elephant in the room that publicists and even marketers don't want to discuss. Is radio dead? As someone PR'ing yourself, where should radio coverage fall on your list of media pitches? Is it even relevant anymore? We open up the debate with another appearance by music guru J. Butter and PR Yourself newbie, A&R pro Prezident Young. We dive deep into who is actually listening to the radio anymore and what purpose it serves. We also...
2021-02-0848 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursThere's Levels To This - Leveling Up Your Biz with Eric Siu, CEO of ClickFlowSend us a textMarketing guru and CEO of ClickFlow, Eric Siu visits PR Yourself to not only discuss his hot, new book Leveling Up but to also dish advice to business owners needing to PR themselves with web traffic, blogging and other content marketing sources. The best selling author briefly chats about buying his company for $2, growing his podcast to 1.5 million downloads and taking a failing company's blog from 0 visitors to over 320,000 visits per month. As a fan of "slow, steady growth", Eric keeps it real on the art of PR'ing your business or blog for...
2021-02-0830 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursYou Want Me to do What? The Art of Negotiation for PR SuccessSend us a textIt's another "PR Piss-off of the Week" with PR Yourself host Leah Frazier. On this episode, she spills the tea on a recent encounter she had with an internet show host requesting her to appear. What started off as a possible positive collaboration goes south really quick as Leah learns the deal is not all it's cracked up to be. Tune in for the scoop.Support the showSchedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour Follow PR Yourself on Instagram @PRYourselfPodcast.
2021-01-2523 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursHow to Podcast Your Brand featuring Jay WongSend us a textEveryone is podcasting but SHOULD everyone be podcasting? On this episode, Jay Wong, CEO of Podcast Your Brand visits the show to share his insights and strategies for launching and building a successful podcast. Does closing $30K to $50K from your podcast sound attractive? Jay has done this for clients and gives the scoop on what this process could look like for you.Podcast Your Brand is a marketing company that builds podcasts that generate hundreds of thousands of dollars for its clients. Their market is very fast-growing, and Podcast...
2021-01-2530 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursYou Can Still Tell the News, It Doesn't Have to be Through a Newspaper, with Jessica Washington of the Dallas WeeklySend us a textOn this episode, Jessica Washington, the undercover "Ambassador for the Dallas Weekly" visits the show to discuss the inspiring pivot the historic publication has taken in an industry that is constantly evolving. As a former accountant, Jessica also shares her story of leaving one life behind to jump in now as the finance director of the Dallas Weekly, her husband's family business. She's bringing the passion, the excitement and the innovation to the popular publication along with her tips and tricks for businesses and brands to be featured.Get your daily...
2021-01-2535 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursSEO and PR: A Match Made in Google Heaven with "The SEO Queen" Charlene McCraneySend us a textIn this episode, "The SEO Queen" Charlene McCraney visits the show to break down all things search engine optimization (SEO). Ever wonder how your favorite pages make it to the first page of Google? OR have you ever questioned how your competitors make it to the first and second pages of Google when you type in keywords that pertain to YOUR business? Charlene breaks it down and even more in how your strategic mapping of your SEO strategy can be the best way to PR your business or brand for 2021 and beyond. Tune...
2021-01-2026 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursTikTok Coulda Shoulda Woulda's with TikTok Star Jessica Serna of My Curly AdventuresSend us a textLeah puts her foot in her mouth as she brags about her recently viral TikTok video hitting 19.5K views -- after proclaiming earlier in 2020 that she would never Tik or Tok on the app. We bring in local TikTok star, Jessica Serna of My Curly Adventures, to give us her tips and tricks of succeeding on the platform. It's no longer for the kiddos or for GenZ. Non-profit leaders, mompreneurs, and many others are gaining TikTok success and drawing attention to the more entertaining sides of their brand. Tune in for some inspo...
2021-01-0829 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursPastor Fred Thomas and the Viral Whataburger Honey Butter Chicken Biscuit VideoSend us a textToday on the show we honor clean comedian, friend and beloved Pastor, Fred Thomas who recently passed away from COVID19. A light to all those who knew him, we take a look at his rise to fame following his viral video tribute to Whataburger's Honey Butter Chicken Biscuit sandwich. Taking a page from the hilarious comic's book, we discuss everything from channeling your authenticity to Youtube tricks and tips for exposure. Tune in to this episode for inspiration on how to create consistent and searchable content via Youtube for another avenue of PR'ing...
2021-01-0722 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursIf You're Not Using IG Reels, What Are You Doing With Your Life/Business with House of Dasha's Quiana McDanielSend us a textShe now goes by "Hot Mama", but we know her as the guest that just won't go away -- Quiana McDaniel of the House of Dasha. Leah and Quiana get into a friendly banter on what social media platforms businesses should be utilizing, but the one thing they can agree on is that IG Reels are the hot, new way to go for engagement, follower growth and brand exposure. Tune in as both Leah and Quiana chat on why Instagram Reels are one of the best ways to PR yourself and your biz...
2021-01-0743 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursLess is More, Give Media Quality Not Quantity with NBC 5's Laura HarrisSend us a textToday on the show, NBC 5's Laura Harris drops by to bring a little sunshine into our lives. The queen of positive thinking gives us insight into her life as an anchor for NBC, and also dishes some don'ts when it comes to capturing her attention. From keeping it brief to knowing your story (in three lines or less), Laura keeps it real when she says less is truly more. And by the way, put some respect on her name! The easiest way to get a "no" from this bubbly personality, is to...
2020-12-2236 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursChannel Your Authenticity, Show Up As Yourself with Tashara Parker of WFAA Channel 8Send us a textWFAA Channel 8 Anchor Tashara Parker visits the show to chat all things about bringing your authentic self to the table and how she organically PR'd herself over the years. From Tyler to Dallas, the "Community-Focused Storyteller" describes how unapologetically being you is the best marketing strategy you'll ever have. Plus, we get the tea from Ms. T, on her natural hair showdown that went nationally viral several weeks ago. The leader of the "Bun Ministry" holds nothing back as she clues us in to what really happened when she decided to flaunt her...
2020-12-2239 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursThe Hard and Fast Rules of On-Air Fashion with Jenny Anchondo of CW33's Morning AfterSend us a textToday on the show we receive the ultimate slayage from CW33's Jenny Anchondo of the Morning After Show. The fashionably obsessed anchor keeps it real with her fashion do's and don'ts for TV coverage, plus a little dibble and dabble on what's the proper beauty beat. Plus, stay tuned as she hits the PR Petty as publicist for the day for none other than Kim Kardashian. Move over Kris Jenner as Jenny spins the latest in Kardashian drama -- so good that even Leah is totally convinced it's the truth! Be sure...
2020-12-0936 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursShhh! Move In Silence, Timing is Everything with Alex Edwards, Senior Editor for Dallas InnovatesSend us a textWhy is it that people feel that they have to post EVERYTHING online? Sometimes it backfires -- especially in the world of news. It's not newsworthy if EVERYBODY knows about it. Senior Editor for Dallas Innovates Alex Edwards visits the show to talk exclusivity with media, timing and moving in silence -- otherwise she doesn't need you or your story! (oop!) J. Butter pops in to give his two cents and then we move into the PR Petty to talk the devastating news of the loss of Dallas rapper MO3 and how PR...
2020-12-0932 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursGoogle Me! Better Yet, Google Yourself with Trina Terrell-Andrews of the Mark Cuban Heroes CenterSend us a textTrina Terrell-Andrews, CEO of the Mark Cuban Heroes Center and the "real" Olivia Pope of Dallas comes on the show to talk PR in terms of security and logistics. Her long-time career as a journalist and publicist to high-profile athletes has afforded her the opportunity to learn first-hand that protecting your name and image is the highest priority of PR'ing Yourself. Tune in as she gives tips and tricks on how to protect your brand, secure your image and stay out of trouble. Period! For more on Trina's work, visit https://www.markcubanheroescenter...
2020-12-0929 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursEveryone CAN Be a Coach -- But Should They? with Yasmine Salem-Hamden of Coaches and Co.Send us a textWe bring in the woman responsible for snatching all of Leah's edges in 2020 -- Yasmine Salem-Hamden of Coaches and Co. We throw a little shade on the "everybody's a #coach or #consultant" parade, but Yasmine dishes how you can legitimately build a coaching or consulting practice and protect yourself legally. This "professional pivot" (as she has coined and trademarked) is escalating as online digital services for income increase because of COVID19. Tune in to get the lawyer's side of things on how you can PR Yourself better by protecting yourself legally and professionally...
2020-12-0926 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursI Believe in Incentivizing the Media with Jen Iro of Jen Iro PR AgencySend us a textThe Queen of "No-Nonsense" PR, Jen Iro of the Jen Iro Agency, comes on the show to talk about the magical world of relationship building with media but how she does so successfully -- like with a small incentive of a coffee meetup or gift -- or two. Tune in as Jen dishes her tips on how these incentives secure coverage, how she properly builds relationships that matter, and how you can be successful at this method too! Then -- tune into the PR Petty as Jen plays publicist for model Tabria Majors...
2020-12-0926 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursIt's Not a Flex: Check the Rolodex with Erica Anderson of PR VeinSend us a textErica Anderson, veteran publicist and Owner of PR Vein comes onto the show to chat all things relationship building. But first -- Vogue. We take a quick pause to fangirl over Erica's time in PR at Vogue and her coveted desk right across from Anna Wintour's office. Fast forward to her time at Net-A-Porter and others, and this episode will fly by fabulously in a New York Minute. We dive deep into building a national media list, the do's and don'ts of a national media strategy and networking authentically. Learn more about this...
2020-11-3031 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursPerfection is Not Relatable: Don't Over PR Yourself with WFAA TV Anchor Kara SewellSend us a textWFAA Channel 8 Daybreak Anchor Kara Sewell comes on the show (glamorously of course) and spills the tea on some of her TV turn-offs: one of those which is when TV guests are too rehearsed and over-PR'd. To Kara, perfection is not relatable. Tune in as we discuss the types of stories that make for good TV, authentic approaches to PR and some rookie mistakes both Leah and Kara made in their careers. Plus, stay tuned in for the PR Petty where Kara plays publicist for the day and brainstorms how she'd spin the...
2020-11-3035 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursPR Wakeup Call: You Just Don't Get on Oprah with Jessica Nunez of TruePoint CommunicationsSend us a textToday on the show, the brains behind TruePoint Communications, Jessica Nunez, sits down with Leah to keep it real about attracting national press and media attention. True Point Communications is a Top 100 PR agency in the nation and is a three-time recipient of the Inc. 5000 Fastest Growing Privately-Owned Companies in the U.S. Even though Jessica admitted to being happy when Oprah retired to go off-air (for good reasons), she discusses how she manages expectations and egos in the world of national PR. Also, as a Co-Founder of Kizik Shoes, Jessica gives valuable...
2020-11-3026 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursIt's the Network for Me with Willie Johnson and J. ButterSend us a textWillie Johnson, Model Scout and Mother Agent Extraordinaire of J3 Productions returns to the show alongside one of DFW's rising music managers, J. Butter, to discuss the power of one's network. It's hard to PR one's self without the proper network surrounding you. The talk gets real when we discuss letting relationships, bad habits and mindsets go in order to reach the better versions of our businesses and selves. Plus we take it to church with the PR Petty this episode as both Willie and Butter weigh in on the latest scandal to...
2020-11-3047 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursYou Get What You Pay For, Plus More with Jenn Shertzer of Plano MagazineSend us a textToday on the show we sit down with Jenn Shertzer, Editor of Plano Magazine and our dubbed "Queen of Plano" to discuss the advantages of print magazines versus digital. We also keep it real on the advantages of paid media versus earned media, and why sometimes for small businesses, startups and entrepreneurs it makes sense to budget for this type of advertisement. Plus, stay tuned as Jenn dishes the tea on real versus faux circulation numbers and how to get the best for your dollar. Connect with Jenn and follow Plano Magazine online...
2020-11-3024 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursShow Me the Stats Baby!Send us a textToday on the show Leah discusses the advantages of Digital PR. Yes, print publications are glamorous and the end goal for many, but the true value is in Digital PR. From measurable stats and ROI to strategic SEO implementation, don't count the digital game out. Leah chats briefly on why PR'ing yourself digitally is key and how you can still go for your print #goals. Support the showSchedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour Follow PR Yourself on Instagram @P...
2020-11-3012 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursWhen the TV Gods Say No, Here's How They'll Say Yes with Chandra GoreSend us a textYou may have to adjust the volume on this one (sorry for the technical difficulties), but it's an episode you don't want to miss. We virtually travel up the highways to the DMV area to get the latest from the PR Goddess herself, Chandra Gore of Chandra Gore Consulting. We talk how to secure TV coverage when it's highly competitive or oversaturated with content - and she keeps it all the way real with just how much time this whole "PR'ing Yourself" thing will really take you. Be sure to keep up with...
2020-11-1525 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursThe Secret Sauce Behind Fletcher's Original Corny Dogs featuring Cynthia Smoot of Gangway AdvertisingSend us a textToday on the show, Cynthia Smoot, the official "Coordinator of Chaos" for Gangway Advertising, comes back to chat the latest success of her client -- Texas staple, Fletcher's Original Corny Dogs. She gives us the ultimate skinny (pun intended) on the world of marketing and PR for the renowned brand, plus scoop on how the brand had to adjust and pivot to thrive during the pandemic when the State Fair of Texas announced its closing. Listen and gain inspiration on how to PR Yourself, Pivot and Pursue success during the Pandemic -- it's...
2020-11-1522 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursPR Baggage: I've Been Burned By Publicists in the Past with Quiana McDaniel of The House of DashaSend us a textOn today's episode, Quiana McDaniel admits she has baggage -- with being burned by publicists in the past. When you're done PR'ing yourself, you may want to consult with the experts. If you've been burned a time or two, we give tips and tricks on how to find the right PR Pro for your biz or brand and how to minimize the likelihood of further PR burn. We then layout when you should seek PR or publicity for your brand -- because timing is everything.Support the showSchedule...
2020-11-1514 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursBirthing the Energy Check Fitness Line: From IG Live to Reality with Le'Nard "Nardi" MeyersSend us a textWhat started out as a bi-weekly Instagram Live check-in with his followers has now turned into a full-fledged fitness apparel collection, complete with hoodies, tees, sweat pants, hats, workout pants, sports bras and more. Barber, Model, Influencer and former NFL Hopeful, Le'Nard "Nardi" Meyers visits the show to tell us exactly how he did it and how he launched his collection at an event that gathered hundreds of fans from across the DFW Metroplex. But first, we talk the hot new trend, Teeth Gems, PR'ing your look with a grill, and other body...
2020-11-1530 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursCustomer Service is PR, Duh...with Quiana McDaniel of The House of DashaSend us a textQuiana comes back to PR Yourself to get some things off of her chest. She's sick of bad business and has something to say about it. It's PR with a negative twist but she's not naming names. Contrary to popular belief, your execution of customer service is definitely an extension of PR and can do more damage than good if you're not careful about it. Tune in to see what we have to say about it. Shoutout to Chick-Fil-A for being the g.o.a.t. of Customer Service.Support the...
2020-11-1536 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursPR Is More Than Cookies and Parties - it's WORK with Ashni PableySend us a textFreelance publicist Ashni Pabley joins the show to chat about the myths of PR - what it is and what it ain't, but one thing she knows for sure -- it's a lot of work! One of the many things this PR newbie has learned, is how heavy copy-writing plays a role in the world of PR. As you PR Yourself, consider hiring a copywriter or brushing off your writing skills to secure those digital mentions! Head to Fiverr.com to find a virtual copywriter or contact us at thinkthreemedia.com for our...
2020-11-1532 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursYou, Yes YOU, Need Media Training featuring Susy Solis of KRLD RadioSend us a textSusy Solis, radio morning anchor at 1080 KRLD Radio and Founder of Susy Solis Media Strategies joins the PR hotseat as she discusses the importance of media training. It's a know-before-you-go type of affair before you do any type of TV or Radio interview. Practice makes perfect, and you certainly don't want to wing it as Susy dishes on how you can look good, sound good and feel good in front of an audience or on camera. Follow Susy for more @susysolisdfw on Instagram and at SolisMediaStrategies.com.Additionally, if you're in...
2020-11-1530 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursI Am the Brand! with Quiana McDaniel of The House of DashaSend us a textThe House of Dasha Founder, Quiana McDaniel, drops by PR Yourself to talk about being the face of your brand and how people want to connect more with the Founder behind the brand now more than ever. Although she'd rather be a wallflower, PR'ing herself in front of her brand has helped to make The House of Dasha a household name. We also discuss her nervous ticks, cringeable media moments (rats and roaches and rodents, oh my!) and why many business owners need media training or better yet, a spokesperson. For the PR...
2020-11-1539 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursIt Goes Down in the DM featuring WFAA Anchor Cleo GreeneSend us a textWFAA Channel 8 Weekend Anchor Cleo Greene comes on the show to chat all things pitching and need-to-know when reaching out to anchors for media coverage. Often times brands, businesses and entrepreneurs wonder -- what's the best way to reach out for TV coverage? Well, in the world of Cleo, it's in her social media DM's. Tune in as she discusses what makes a great story, a great pitch and how to secure TV coverage in her world. Learn more about Cleo Greene by following her on Instagram @cleogreene_tv and by tuning into...
2020-11-1532 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursIssa PR No-No: Stop Acting HollywoodSend us a textToday on the show Leah gets it all off her chest - indulge her for this much needed venting sesh. But pause - a quick PR Shoutout to publicist Jen Iro for her amazing PR campaign for the newly opened Soiree Coffee Bar in Dallas. Did someone say liquor-infused coffee? Did someone say the infamous Brunchaholics Soul Food Burrito as well? Tune in for the deets. But you may be acting Hollywood when it comes to your press and media mentions and don't even realize it. Leah discusses the importance of social media...
2020-11-1530 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursVirtual Event or Nah featuring PR Pro Cynthia SmootSend us a textToday on the show we have Cynthia Smoot of Gangway Advertising -- a noted publicist in Dallas, socialite and O.G. blogger also known as "Oh So Cynthia." She perfected the PR Pandemic Pivot in terms of virtual events and has assisted many local non-profits in reaching their fundraising goals with her twist to unique and interactive virtual events. But are people sick of virtual events by now? Tune in as you think of ways that you can PR Yourself with a cool, new virtual event. Also Leah chats current PR news with...
2020-10-2423 min
Inspire N Intel with Leah FrazierWhat is SEO Marketing? How to Increase Your Web Traffic with Charlene McCraney, The SEO QueenLeah Frazier of Think Three Media sits down with "The SEO Queen" Charlene McCraney to chat all things "What is SEO Marketing" "What is SEO?" and how small businesses, entrepreneurs and startups can utilize SEO techniques to increase their web traffic, increase their Google Ranking and so much more!
Be sure to follow Charlene McCraney #TheSEOQueen on social media!
Sign up for her FREE SEO Workshop!
Ready for a 1 on 1 VIP Day for YOUR SEO concerns? Reach out to Charlene here to get started!
Be sure to catch the full video version of this episode on Youtube here.
Snag your f...
2020-05-201h 16Inspire N Intel with Leah FrazierProducing, Productivity and Performing During a Crisis with Dr. Kimberly EllisonLeah Frazier of Think Three Media sits down with international speaker, author, and business strategist Dr. Kimberly Ellison, to discuss how individuals can be inspired to produce during a crisis. How can one remain focused to have measurable productivity and perform -- in the midst of so much negativity and chaos?
View the YouTube version of this discussion here.
For more on Dr. Kimberly Ellison visit, DrKimberlyEllison.com or follow her on social media @DrKimberlyEllison.
Snag your free business gift from Leah here as a Thank You for being a faithful podcast listener...
2020-04-261h 29Inspire N Intel with Leah FrazierHow Influencers and Brands Can Collab During Crisis feat. My Curly Adventures & Twillo Brand InfluencersLeah Frazier of Think Three Media chats with Dallas Influencer Jessica Serna of @MyCurlyAdventures and Adelaide Freeman of Twillo Brand Influencers to openly discuss how brands and influencers can collab during the COVID19 crisis along with these questions: How are brands viewing influencer marketing during the COVID19 crisis? What can influencers do to keep up their audience engagement and content with new and existing brands? Are brands looking to work with influencers during this time? What does the future of influencer marketing look like?
Be sure to check Jessica out and follow her on Instagram here.
2020-04-221h 27Inspire N Intel with Leah FrazierManaging Finance, Money and Debt in Times of Crisis (COVID19) with Rashida S. ThomasCertified Financial Educator Rashida Thomas sits down with Leah Frazier of Think Three Media to discuss how to look at money, finances, debt and budgeting during crisis -- specifically the COVID19 pandemic.
Purchase Your "Faith and Finances" Budgeting Journal from Rashida Thomas: https://www.rashidasthomas.com/products/faith-finances-budgeting-journal
Follow Rashida on Instagram at: https://www.instagram.com/rashidas.thomas
Follow Leah for more at: https://www.instagram.com/theleahfrazier
See the video version of this podcast episode on Youtube here (and don't forget to SUBSCRIBE).
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2020-04-0843 minInspire N Intel with Leah FrazierBreathe, Move & Meditate Your Way To Success: Short Meditation Exercise Included from WOW15 ProjectAward-Winning Entrepreneur Leah Frazier of Think Three Media, sits down with wellness professionals Olga Peskova and Amanda Johnson of the WOW15 Project to discuss the importance of proper breathing and meditation as a method of coping with the stress of COVID-19.
Enjoy a short guided meditation by Amanda learning techniques of breathing and relaxing -- sure to set your mind at ease!
Follow Amanda and Olga on Instagram at: https://www.instagram.com/breathe.move.meditate/
Follow Leah at: https://www.instagram.com/theleahfrazier/
View the Youtube...
2020-04-0144 minInspire N Intel with Leah FrazierHow to Give Value without Devaluing Your Brand or Business with Ashley CashCurrently during the CoVID-19 pandemic crisis, many small businesses, startups and entrepreneurs are suffering financially. In the wake of many state shutdowns and those transitioning to Work From Home (#WFH), many businesses have unfortunately resorted to giving their products or services away for free or at a steep discount in order to survive.
In this episode, award-winning innovator and entrepreneur, Leah Frazier, chats with six-figure salary negotiation coach Ashley Cash on how to give value and serve as a business owner versus devaluing your brand and business in a critical time.
What can you...
2020-03-2846 min