Shows
PR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursThe Celebrity CEO Formula: Ramon Ray on Blending AI, Tech & Human Touch to Build Brands that Connect, Plus Tina Knowles' Book 'Matriarch'Send us a textIn this episode of PR Yourself with Leah Frazier, keynote speaker, author and personal branding expert Ramon Ray returns to share his game-changing “Celebrity CEO” strategy — a personal branding formula that helps entrepreneurs turn followers into superfans by being authentic, visible, and emotionally impactful. Leah and Ramon dive into the power of customer experience, the balance of AI and human interaction, and how small business owners can build loyal communities through genuine connection. Plus, Leah gives a quick shoutout to Tina Knowles and her stunning new book Matriarch, fresh off an unforgettable book event...2025-05-0951 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursNot Everyone Can Rep You: Why Your Team IS Your PRSend us a textIn today's episode of PR Yourself with Leah Frazier, we're diving deep into a truth that too many overlook: not everyone is qualified to represent you. From agents and managers to publicists and brand reps, the people you choose to speak and act on your behalf are a direct reflection of your brand. Leah breaks down why your inner circle must align with your vision, values, and vibe — because every conversation they have (or don't), every move they make (or don't), and every deal they negotiate builds (or breaks) your public im...2025-04-2629 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursCelebrities, Politics & PR: Snoop Dogg, Issa Rae, Dolly Parton, Taylor Swift & MoreSend us a textShould celebrities speak out on politics, or should they stay in their lane? In this episode of PR Yourself with Leah Frazier, Leah dives into the ongoing debate over whether athletes or Hollywood stars like Snoop Dogg, Dolly Parton, and Taylor Swift should use their platforms to voice political opinions—or keep their views private. From endorsements to public backlash, she explores what happens when celebrities take a stand, and the PR risks (and rewards) that come with it. Tune in for a thought-provoking discussion on the power of influence, brand reputation, brand va...2025-02-1729 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursHow to Maximize Your Visibility with Google's AI OverviewSend us a textIn this episode, Leah is diving into the future of search and discovery: Google’s AI Overview. This is the ultimate PR play! Leah breaks down practical PR strategies for small business owners and entrepreneurs to consider, to ensure their brands, websites, and key content show up in Google’s AI-generated summaries. From mastering SEO fundamentals to creating high-quality, AI-friendly content, this episode is your roadmap to staying visible in an evolving digital landscape. Tune in and get ahead of the curve!Support the showFollow PR Yourself on Inst...2025-02-0832 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursPR Secrets Behind BravoCon, Peacock TV Hits, and Other High-Profile Campaigns with Julie SaferSend us a textIn this power-packed episode of PR Yourself with Leah Frazier, Leah is joined by PR powerhouse Julie Safer of Civic Entertainment, the brilliant mind behind some of the most talked-about campaigns for BravoCon, Peacock TV's biggest hits, Audible and more! Julie pulls back the curtain on what it takes to manage high-profile PR campaigns in today's ever-evolving media landscape.Discover her insider strategies for creating buzzworthy moments, storytelling, and navigating the unique challenges of promoting A-list events and brands. Whether you're a seasoned PR pro, a brand builder, a small business...2025-01-0853 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursTop 5 PR Trends for 2025 with Michael Mejer, Chandra Gore and Leah FrazierSend us a textIn this episode of PR Yourself with Leah Frazier, Leah is joined by PR experts Mike Mejer and Chandra Gore to explore the top PR trends set to shape 2025 and beyond -- particularly for small businesses and entrepreneurs. The discussion delves into the evolving media landscape, the integration of emerging technologies, and innovative storytelling techniques that will define the future of PR in business. Whether you're a PR professional, entrepreneur, or small business owner, this episode offers valuable insights to help you stay ahead in the dynamic world of public relations....2024-12-311h 14PR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursThe Art of Business Storytelling with Seth Donlin: Turn Everyday Moments into Business GoldSend us a textIn this episode of PR Yourself with Leah Frazier, we dive deep into the world of strategic business storytelling with storytelling expert Seth Donlin. Discover why business storytelling is the secret weapon in PR for small businesses and entrepreneurs looking to build meaningful connections with their audience. Seth breaks down which stories resonate the most, shares practical tips for capturing the magic in day-to-day moments, and reveals how to weave these narratives into your brand's larger message. Whether you're just starting out or looking to refine your storytelling skills, this episode is packed...2024-12-2457 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursThink Before You Post: Stop Oversharing on Social Media with Cynthia NevelsSend us a textIn this episode of PR Yourself with Leah Frazier, Leah is joined by Cynthia Nevels, CEO of Integrality, to tackle a critical topic in the digital age: oversharing on social media and how it can negatively impact your personal or professional brand. Can someone say "canceled"? Can someone say crisis management PR ASAP? Cynthia, a business expert and strategist, shares real-world examples of when "too much sharing" has gone wrong and provides actionable tips for creating thoughtful, intentional online content.From distinguishing between transparency and oversharing to understanding your a...2024-11-2951 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursYou're Successful, But Are You Okay? Self-Care Strategies with Deya Smith TaylorSend us a textOn this episode of PR Yourself with Leah Frazier, Leah sits down with self-care strategist and author Deya Smith Taylor to dive into the powerful insights from her latest book, You're Successful, But Are You Okay?. Known for her expertise in guiding high achievers toward a healthier, more balanced lifestyle, Deya addresses the pressures of success and the often-overlooked question of mental and emotional well-being. Together, Leah and Deya explore essential self-care practices, mindfulness, and how to maintain authenticity in the face of demanding expectations. Deya opens up about her own...2024-11-1554 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursTop 5 Social Media Trends for 2024 with Karlyn Ankrom of Oh Snap! SocialSend us a textWe love to hate it, and you hate to love it. Yep, you guessed it -- it's social media! Leah sits down with Karlyn Ankrom, Founder and Lead Strategist at Oh Snap! Social to get a heads up on what will be trending for social media in 2024 -- and believe us, there are a few curveballs you won't be expecting. Grab your paper and snag your pen, because these are the top trends that you'll want to get a leap on....now!For more on Karlyn and Oh Snap! Social, visit...2023-12-0852 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs5 Things to Ask Before Hiring a Publicist or PR FirmSend us a textHiring a publicist is like Hinge or maybe even Tinder for PR -- or maybe not as bad. But here are the top 5 things you should ask a publicist or PR firm/agency BEFORE you hire them. All of this should be done in the courting phase...before things get serious...before you enter into a monogamous relationship...ok, ok, ok...you get the drift. Getting these answers ahead of time will hopefully cut down on poor expectations, poor performance, and lack of transparency. Good luck!Support the show...2023-11-0540 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursThe REAL Truth About Newswires Part Two with Mickie Kennedy of eReleasesSend us a textIt wasn't too long ago that Leah gave her two cents about Newswires -- the good, the bad, and the ugly. Mickie Kennedy, founder of press release and newswire service eReleases, joins Leah as a follow-up to the previous podcast episode to provide more insight into newswires -- when to use them, how much they cost, and the benefits for small businesses.Be sure to take advantage of Mickie's free offer by heading to: ereleases.com/planSupport the showFollow PR Yourself on Instagram...2023-10-2243 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursBuying the IG or Twitter Verified 'Blue Check': Yes or No? with Dr. Jada JacksonSend us a textIt used to be that "blue checks" on social media next to profile names were only reserved for the elite — celebrities, influencers, journalists, and more. It was a thing to acquire or to obtain by all of us "regular folk." However, the blue check "verified" profile has been up for sale — where any and everyone can purchase a verified account. This begs the question...since we've been pre-conditioned to place blue check profiles in a more elite hierarchy from years and years of conditioning...is it best for entrepreneurs, businesses and bran...2023-08-0558 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursThe Future Of PR and Artificial Intelligence with Aaron Kwittken of PRophetSend us a textIn this episode, Leah sits down with PR and Comms guru Aaron Kwittken of PRophet to discuss the intersection of AI with PR. What does this look like and how will it make life for PR industry pros better? In this discussion, Leah and Aaron dive deep into the future of artificial intelligence, and the rise of what Kwittken coins as the "communication engineer." As many tech analysts say, if you don't get with the AI program -- be prepared to get left behind...so let this episode be your first step in...2023-04-0947 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursPR Yourself and Get Over Being Shy with Kayley Hamilton of KAYLEY MediaSend us a textSo many times business owners and leaders shy away from the limelight and just want their businesses to be in the spotlight. Some individuals stay away from attention because they truly are shy and lack self-confidencec. Well meet Kayley Hamilton of KAYLEY Media -- a self-proclaimed shy girl turned top entertainment reporter for Entertainment Tonight and US Weekly. The former red carpet reporter now owns her own media agency, but stops by the podcast to encourage others to step into the spotlight, despite being shy -- just like she did. The results are...2023-03-1145 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursThe Truth About NewswiresSend us a textHave you ever had a publicist tell you to put your news on the newswire? Better yet, do you question whether or not to use a newswire service or not? Leah gives you the unfiltered truth about the advantages and disadvantages of newswires, her favorite newswire services, and how to get the best bang for your buck!Grab a paper and a pen -- or your smart device, and take notes on this one -- you don't want to miss it!Follow PR Yourself on Instagram @PRYourselfPodcast....2023-03-0738 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursHow to Become a Non-Shady Thought Leader with Caitlin Copple Masingill of Full Swing PRSend us a textDo you cringe every time you hear the phrase "thought leader" OR when someone or some "coach" tries to push you a "How to Make x Millions of Dollars in 6 days" program? Um yeah...me too. However, there is a space and a PR strategy to becoming a non-cringy thought leader AND it's one of the best tools to "PR'ing" your brand or yourself as a subject matter expert, leader, founder, entrepreneur, C-Suite Exec, and the list goes on and on.Today we talk with Caitlin Copple Masingill of Full Swing P...2023-01-2141 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursThis Year in PR Trends, It's All About Podcasts -- Still!Send us a textIf you haven't incorporated podcast pitching as a part of your PR strategy, then what are you waiting for? Season after season we boasts on the return of these gems, and people still consider them low priority on their PR pole. WHY?Join us in this latest episode as Leah talks with Brandy Whalen of Whalen Media and Kitcaster to discuss the ins and outs of podcast pitching and why it is ESSENTIAL to your PR strategy.Follow PR Yourself on Instagram @PRYourselfPodcast.Follow Leah Frazier on...2023-01-1440 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursTiming Your PR Pitches Just RightSend us a textSure, the letters PR is in the word 'procrastination', but it doesn't make it right! In the world of pitches, media and news, timing is everything. For many small businesses and startups, you can't afford to pitch late or when it's down to the wire. Budgeting enough time for repetition, consistency and follow-ups is what will help you win the game. AND timing varies dependent upon the medium you desire (i.e. broadcast TV, magazines, digital outlets, etc.). Tune in as Leah dishes a few quick tips and tricks on how your timing...2022-12-2829 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursTop PR Trends for 2022 with Dara Busch of 5WPRSend us a textOn this episode we link up with veteran communications and PR guru Dara Busch, Co-CEO of 5WPR -- an award-winning top PR firm that specializes in consumer practice spanning the industries of: Travel & Entertainment, Apparel & Accessories, Non-Profits, Home & Housewares, Health & Wellness, Mom & Baby, Beauty & Grooming, and Consumer Packaged Goods. Dara dishes on what's trending in the world of PR and just how small business owners and entrepreneurs can take advantage of these trends in order to enhance their brands or messaging. Grab your pen, paper or notepad, this is one episode yo...2022-07-3134 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursSesame Place Enters Cancel Culture with Racist AnticsSend us a textOn this latest episode of PR Yourself, we welcome back resident PR Yourself publicist guru Chandra Gore, to discuss the latest developments surrounding the public outrage against Philadelphia's Sesame Place. What should be deemed on of the happiest places on Earth for kiddos around the world, is now being coined racist, after videos have surfaced showing Sesame Place character Rosita deliberately dismissing Black children, while hugging and embracing other non-Black children. Celebrities such as Joy Reid and Kelly Rowland have now entered the chat, and the Black community will not stop until justice...2022-07-2036 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursNot Everything is for the Gram! Legal and PR Issues with Social Media feat. Sammetria GoodsonSend us a textOn this latest episode we attack a PR Piss-off of the week. Lately it seems as though EVERYONE has gone mad and are taking all of their business and entrepreneurial issues to the Court of Public Opinion - i.e. Instagram and Social Media, versus handling it in private. How much is too much to post on social media? How can the wrong post put YOUR business in jeopardy -- and potentially out of business?Leah brings on creative law attorney Sammetria Goodson of Goodson Law to discuss the legal ramifications...2022-06-1456 minPR Yourself with Leah Frazier: PR Strategies for Small Businesses and EntrepreneursThey Can't Steal My Joy: With 'Black Joy' Author Tracey Michae'l Lewis-GiggettsSend us a textIn this episode, right at the closing of May's Mental Health Awareness Month, we tap the shoulder of highly-acclaimed 'Black Joy' author Tracey Michae'l Lewis-Giggetts. In an inspiring story, Tracey discusses how she "PR'd" a simple guest essay on Black Joy for the Washington Post, into a globally renowned best-selling title -- from one of the top publishers in the world. In discussing 'Black Joy' and how to find joy during traumatic or discouraging times -- Tracey's candid depiction and characterization of how the Black community accesses joy as its own...2022-05-3155 min