Shows
Legacy Launchpod#23: The #1 Mistake Husbands Make With Their Entrepreneurial Wife. All Husbands NEED to Hear This! | Live Coaching CallLeah's husband Steve joins this episode, emphasizing the importance of couples working together, addressing the dynamic where typically the wife is the visionary. Steve shares insights with husbands on how to support their wives' business endeavors practically, highlighting the importance of shared vision and collaborative effort. Additionally, Leah answers questions on scalability for artists and entrepreneurs in various fields, offering practical strategies for growth.
In this episode, you'll hear:
(00:20) The Importance of Teamwork in Couples
(01:27) Message to Husbands: Support Your Wives
(05:23) Aligning Family Vision and Purpose
(07:18) Q&A: Scaling Creative Businesses
(09:15) Practical Tips for Scaling Your Business
Related Links:...2025-05-2708 minLegacy Launchpod#22: "My Marketing Isn't Sticking – What Now?" | Live Student Coaching CallIn this insightful podcast episode, we see Leah in a live coaching call with her student Rachel Tenney, founder of the Voca Society, an online membership for Christian women entrepreneurs. They explore how Rachel's business was born out of a desire to integrate faith with entrepreneurship and how to pivot her marketing to be more effective.
In this episode, you'll hear:
(04:05) Boss Babe Culture vs. Kingdom Driven Business
(06:33) How to Clarify Your Product and Messaging
(09:32) What Business Model/Strategy is the Best?
(13:12) How to Engage Your Audience Effectively
(26:56) Balancing Ministry and Business
(30:42) Aligning Content with Product
(34:48) How to Overcome Burnout a...2025-05-2051 minLegacy Launchpod#21: "I want to launch a book, but don't know how." My Step-by-Step Process to a Successful Launch | Live Student CoachingIn this episode, Leah provides an in-depth one-on-one book launch strategy session with her client Sarah, a participant in the Legacy Launchpad program. Sarah discusses her upcoming book 'Awaken Hope' and her journey, including her growth in email lists through paid ads.
Leah shares advanced tactics on pre-orders, leveraging $1 reservations for higher sales conversion, and suggests bundling options to optimize revenue. The episode is packed with practical tips for authors and entrepreneurs aiming to launch products successfully.
In this episode you'll hear:
(02:14) Client's Book Journey
(05:00) Pre-Order Strategy Insights
(10:58) Marketing and Lead Generation Tips
(19:48) Lead Generation and Email Marketing
R...2025-05-1329 minLegacy Launchpod#20: My Process For Choosing Winning Business IdeasIn this episode of Legacy LaunchPod, Leah talks about how entrepreneurs can choose their next business venture by focusing on solving urgent, pressing problems that people are willing to pay for. She emphasizes the importance of seeing oneself as a value provider to the marketplace rather than just seeking extra income.
In this episode, you'll hear:
(00:29) How to Identify Your Business Idea
(02:11) Shift Your Mind to Think Like an Entrepreneur
(04:29) Why You Might Not Be an Entrepreneur
(07:43) Evaluating Market Needs and Skills
(20:00) The Prism Mind Scenario
Related Links:
The Clarity Class
The 3 Big Secrets Masterclass
Join the Fa...2025-03-2224 minLegacy Launchpod#19: How to Grow Your Business When You Need to Take a BreakIn this episode of the Legacy LaunchPod, Leah and Steve discuss strategies for families to build and scale their online businesses to six figures and beyond. After providing a personal update on her family's move and recent business developments, she dives into the main topic: how to grow a business even when you need to take a break.
In this episode, you'll hear:
(01:18) We're Moving to a New House!
(05:57) Managing Emotions in Business
(10:05) Community Wins and Success Stories
(10:44) Strategies for Business Growth During Breaks
(21:17) The Legacy Launchpad Facebook Group
Related Links:
Join the Facebook group: https://www.fa...2025-03-1123 minLegacy Launchpod#18: When You’ve Been Burned in the PastIn this episode of Legacy LaunchPod, Leah delves into the common issue of being burned by coaches and coaching programs. This discussion aims to help listeners distinguish trustworthy coaches and make better judgment calls.
In this video, you'll hear:
(02:18) False Advertising in Coaching Programs
(06:59) Spotting Fake Experts in the Coaching Industry
(11:53) Turning Bad Experiences into Valuable Lessons
Related Links:
FREE MASTERCLASS: How I Built a 10 Million Dollar Business as a Homeschool Mom of 5 https://leah.easywebinar.live/evergreen
Follow Leah on Socials:
Instagram.com/re...2025-02-1312 minLegacy Launchpod#17: Maintaining Motivation & Lessons Learned from Airbnb (Part 2)In this episode of the Legacy LaunchPod, Leah shares her insights into building a successful family business and the importance of overcoming technical setbacks. She recounts a community success story, emphasizes the significance of a well-defined vision, and answers a question about maintaining motivation. The conversation then shifts to the value of exceptional customer service, illustrated by contrasting Airbnb experiences in different locations.
In this video, you'll hear:
(01:41) Community Success Story
(02:55) QotD - How Do I Stay Motivated?
(08:51) Airbnb Experience in the Cotswolds
(13:36) Surprise and Delight Your Customers
(20:51) Building a Legacy and the Importance of Money
Related Links:
...2025-02-0724 minLegacy Launchpod#16: How to Give God an ROI & Building a LegacyIn this episode of Legacy LaunchPod, Leah and her husband Steve focus on how families can break the poverty cycle and build generational wealth through online businesses, guided by the parable of the talents. The host explores the biblical story's lessons about maximizing one's abilities and being entrusted with resources to generate a return on investment (ROI) for God.
In this episode, you'll hear:
00:31 The Parable of the Talents
02:01 Lessons from the Parable
04:35 Faithfulness in Small Things
06:14 Applying the Parable to Everyday Life
08:23 The Importance of Intentionality
14:10 Christian Principles in Business
Related Links:
Leah's Blog Post on Time Mana...2025-02-0717 minLegacy Launchpod#15: Getting Your Spouse on Board With Your BusinessIn this episode of Legacy LaunchPod, Leah and her husband share their journey from traditional roles to becoming co-entrepreneurs. They discuss the challenges and dynamics of transitioning into an entrepreneurial lifestyle, particularly when the wife is the catalyst. The conversation covers the importance of understanding each other's leadership styles, overcoming traditional and conservative beliefs about gender roles, and the significance of long-term vision and generational wealth.
In this episode, you'll hear:
(00:15) Our Journey from Traditional Roles to Entrepreneurship
(02:08) Navigating the Shift in Family Dynamics
05:03) Understanding Leadership Styles in Marriage
(10:54) The Importance of Generational Wealth
(14:07) Getting Your Spouse on Board with You...2025-02-0732 minLegacy Launchpod#14: Spiritual Health, Customer Service, & Lessons from Airbnb (Part 1)In this episode of the Legacy LaunchPod, Leah and Steve discuss the journey of helping families scale their businesses, promote generational wealth, and make a significant impact in the Kingdom of God. A recent family vacation to Ireland and England offers insights into the various types of vacations and how intentional planning can create memorable experiences.
In this episode, you'll hear:
(04:16) Building the Kingdom of God
(07:34) Quick Wins and Community Highlights
(8:14) QotD - How Do You Make Time for Personal Devotions with a Busy Lifestyle?
(18:59) Lessons from Airbnb Experiences
(28:18) Customer Service and Worldview
(32:35) The Importance of the Customer Experience
Rel...2025-02-0742 minLegacy Launchpod#13: Why Our Reasons and Excuses Don't MatterIn this episode of Legacy Launch Pod, Leah and her husband Steve delve into the topic of calling and purpose, challenging the mindset that one must wait for a divine sign before taking action. Leah and Steve discuss the importance of seeking counsel, practical wisdom, and moving in faith while avoiding over-spiritualization and procrastination disguised as prayer or overthinking.
In this episode, you'll hear:
(00:26) Community Win: Viral Instagram Reel
(01:12) QotD - How Do I Find My Calling and Purpose?
(07:43) Overcoming Doubts and Fears
(11:33) Generational Impact and Legacy Building
Related Links:
Leah's Blog Post on Time Man...2025-02-0723 minLegacy Launchpod#12: How to Choose the Right Business CoachIn this episode of the Legacy LaunchPod, Leah and Steve discuss the crucial criteria for selecting a coaching program amidst a multitude of options. They emphasize the importance of choosing a coach who has already achieved the desired goals, aligns with your core values, and provides substantial ROI on your investment. They share personal experiences and the lessons they've learned from their journey, while also delving into the pitfalls of choosing unsuitably aligned coaches.
In this episode, you'll hear:
(00:35) Choosing the Right Coaching Program
(02:24) Evaluating Coaches: Accomplishments and Lifestyle
(06:29) Aligning Values with Your Coach
(21:01) The Importance of Investment Mindset
Rela...2025-02-0727 minLegacy Launchpod#11: No More Excuses! How to Rewire Your Mindset for SuccessLeah and Steve discuss the importance of pushing through mundane tasks to achieve long-term success. They explore common excuses people use to avoid progress and draw from personal experiences. Leah highlights the importance of perseverance, mindset, and self-awareness in building a successful business and family legacy.
In this episode, you'll hear:
(04:55) The 98% vs. The 2% Mindset
(08:36) The Reality of Excuses
(10:46) Lessons from a Failed Promotion
(24:05) The Parable of the Talents
Related Links:
Leah's Blog Post on Time Management: https://leahmchenry.com/the-lie-of-not-enough-time/
FREE MASTERCLASS: How I Built a 10 Million Dollar Business as a Homeschool Mom of 5: https...2025-02-0731 minLegacy Launchpod#10: Elisabeth Wheatley—From a 9-5 to a Multi 6-Figure Self-Published AuthorIn this special episode, Leah interviews Elizabeth Wheatley, an independent self-published author who recently had a six-figure launch. Elizabeth shares her journey from writing fan fiction at age 11 to writing and marketing fantasy romance novels.
In this episode, you'll hear:
(02:28) The Reality of Self-Publishing
(03:43) Overcoming Perfectionism
(15:22) Building a Personal Brand
(23:49) Content Creation and Audience Growth
(32:41) The Anatomy of a Successful Book Launch
(42:03) Balancing Creativity and Business
(43:59) Overcoming Money Mindset Issues
Related Links:
Leah's Blog Post on Time Management: https://leahmchenry.com/the-lie-of-not-enough-time/
FREE MASTERCLASS: How I Built a 10 Million Dollar Business as a Homeschool Mom of 5...2025-02-0754 minLegacy Launchpod#9: The Myth of the Work-Life Balance and the Lie "I Don't Have Enough Time"In this episode of the Legacy LaunchPod, Leah & Steve delve into a holistic approach to education and discuss integrating business, family, and faith. Additionally, they explore the myths surrounding hustle culture and burnout.
In this episode, you'll hear:
(00:15) Upcoming Plans
(01:04) QotD - What Homeschooling Curriculum Do You Use?
(03:19) Holistic Learning Approach
(04:49) Integrated Life and Family Discussions
(07:32) The Myth of Work-Life Balance
(08:59) Understanding Stress and Burnout
(11:13) The Stress of Being a Business Owner
(11:51) Recognizing and Addressing Burnout
(13:01) Prioritizing Sleep and Self-Care
(13:49) Understanding Work-Life Balance
(15:45) Personal Insights on Balance
(18:47) Strategies for Maintaining Balance
Related Links:
Leah's Blog Post on Tim...2025-02-0721 minLegacy Launchpod#8: Hustle Culture vs Biblical Work EthicIn this episode of the Legacy LaunchPod, Leah and Steve explore building online businesses while balancing family life. Leah shares her journey of overcoming imposter syndrome and emphasizes the need for a consistent work ethic without falling into the hustle culture trap. They discuss realistic expectations for growing a business, highlight the importance of family priorities, and address misconceptions about passive income.
In this episode, you'll hear:
(00:43) Overcoming Personal Insecurities
(04:26) Defining Hustle Culture
(07:46) Balancing Family and Business
(12:13) The Myth of Passive Income
(16:08) What is Biblical Work Ethic?
Related Links:
FREE MASTERCLASS: How I Built a 10 Million Dollar Bus...2025-02-0720 minLegacy Launchpod#7: My student's $100,000 Launch and My Massive FailureLeah and her husband Steve discuss their journey in helping families build six to seven-figure businesses to break the poverty cycle and create generational wealth through their Legacy LaunchPod. The episode celebrates a significant milestone achieved by a community member, Elisabeth, who exceeded her previous day job annual salary in a single weekend using Legacy Launchpad methods.
In this episode, you'll hear:
(00:40) Celebrating Community Success
(02:25) Defining Entrepreneurship
(03:43) Student Success and Making 100K in a Weekend
(08:56) My Massive Failed Experiment
(17:40) Lessons Learned
Related Links:
FREE MASTERCLASS: How I Built a 10 Million Dollar Business as a Homeschool Mom of 5: https...2025-02-0726 minLegacy Launchpod#6: How to Overcome the Fear of RiskIn this episode of the Legacy LaunchPod, Leah and Steve address a common question about overcoming the fear of starting a business. Steve shares his perspective on the necessity of jumping in despite fears and the importance of having a long-term vision.
In this episode, you'll hear:
(00:29) QotD - How Do You Overcome the Fear of Starting a Business?
(01:46) Shift Your Mindset and Embrace the Change
(05:56) Calculated Risk vs. Blind Risk
(07:05) Commitment and Taking Action
Related Links:
FREE MASTERCLASS: How I Built a 10 Million Dollar Business as a Homeschool Mom of 5: https://leah.easywebinar.live/evergreen
Fol...2025-02-0708 minLegacy Launchpod#5: How to Start Your Dream Business with Zero BudgetIn this episode of the Legacy LaunchPod, Leah talks about how to start your entrepreneurial journey without waiting for perfection. Steve joins the discussion, offering practical advice on starting a business with minimal finances. Lastly, they discuss the significance of being aligned with your spouse on family legacy goals to ensure long-term success.
In this episode, you'll hear:
(00:16) How to Embrace Imperfection
(02:23) Sharing Community Wins within Legacy Launchpad
(03:11) QotD - How Do You Start a Business with No Finances?
(04:39) The Reality of Entrepreneurship
(08:18) The Pitfalls of Wholesale for Startups
(11:45) Aligning Goals with Your Spouse
(14:10) The Power of Dreaming Together
R...2025-02-0718 minLegacy Launchpod#4: Time Management & Generating 300k on the Side with InstagramIn this episode of the Legacy LaunchPod, Leah shares the inspiring success story of Micah, a vocal coach who recently made a significant sale through the Legacy LaunchPad program. Leah also addresses a popular question about managing daily routines and time management, especially for large families and business owners. Later, Leah offers valuable tips on utilizing Instagram for business growth.
In this episode, you will hear:
(00:00) Introduction to Legacy LaunchPod
(01:32) QotD - What is your daily routine? How do you manage all areas of your life in a day?
(04:20) The Importance of Structure and Flexibility
(09:51) Instagram Strategies for Business Growth
R...2025-02-0722 minLegacy Launchpod#3: Growing Your Business with Limited Resources & Overcoming the Fear of Risk (Q&A)In this episode of Legacy LaunchPod, the focus is on helping families build and scale their online businesses to break the poverty cycle, accumulate generational wealth, and impact their communities. Leah shares tips on product validation, seed audience building, and market testing, emphasizing the importance of taking calculated risks. Leah recounts client and student success stories, highlights the role of mindset in business growth, and underscores the value of mentorship and proper investment in one's business journey.
In this episode, you'll hear:
(00:00) Introduction to Legacy LaunchPod
(01:01) Client Success Story: Brittany's Journey
(02:02) QotD - Should Artists Operate Differently in Marketing and Bus...2025-02-0724 minLegacy Launchpod#2: Building a Family Legacy Through Business, Mitigating Perfectionism, and How We Got Into Business (Part 2)In this episode of Legacy LaunchPod, Leah and Steve share their journey from humble beginnings to achieving substantial financial success through their online business ventures. They discuss the challenges of sudden growth, their evolving roles within their businesses, and their significant transition from Savvy Musician Academy to Mythologie Candles. The episode also discusses their expansion strategies, including licensing and global market penetration, their approach to maintaining family values and traditional roles, and balancing multiple income streams. They emphasize the importance of aligning actions with goals and the role of faith in their business journey.
In this episode, you'll hear:
(00:00) Introduction t...2025-02-0724 minLegacy Launchpod#1: Building a Family Legacy Through Business, Mitigating Perfectionism, and How We Got Into Business (Part 1)In this debut episode of the Legacy Launch Pod podcast, Leah McHenry introduces the podcast and shares a candid look into the origins of her family's business journey.
Leah and her husband Steve explore their experiences of overcoming financial challenges, engaging in various business ventures, and ultimately finding success through an online course. They delve into the importance of taking actionable steps, learning from failures, and staying authentic. The episode also highlights their unique sense of humour and the values that drive their family-oriented business approach.
In this episode, you'll hear:
(00:00) Introduction and Audio...2025-01-1420 min
Great New Courses - Online eLearning With The Best CoachesLeah McHenry – Legacy Launchpad – Free Download CourseLeah McHenry – Legacy Launchpad – Free Download Course Legacy Launchpad is the proven roadmap you need that gives kingdom-minded entrepreneurs the clarity and confidence to address every obstacle! Get...2024-09-1404 minGreat New Courses - Online eLearning With The Best CoachesLeah McHenry – The Online Musician 3.0 – Free Download Course Savvy Musician AcademyLeah McHenry – The Online Musician 3.0 – Free Download Course Savvy Musician Academy YOU GET THE COMPLETE STEP-BY-STEP, SELF-PACED COURSE TO HELP YOU BUILD YOUR ONLINE MUSIC CAREER IN 8...2024-09-1305 min
As The Story GrowsLeah McHenryChapter 474 - "The Niche Can't Be Completely Obscure" ...as read by LeahToday we welcome symphonic metal vocalist Leah to the podcast. Leah released her new record, The Glory and The Fallen, today. Leah talks about discovering symphonic metal, creating a fanbase without touring, the theatrical and visual elements of Leah, her dreams for the future, and more!https://leahmchenrymusic.com/https://theleahshop.com/https://leahmusic.bandcamp.com/https://www.patreon.com/asthestorygrowshttps://asthestorygrows.substack.com/DiscordChapter 474 Music:Leah...2024-02-2326 min
Luxe Life with Candice BarExclusive Interview With Leah McHenryJoin Candice Bar as she meets with some of the biggest names in the business from Entrepreneurs, to Motivational Speakers, to Financial Guru's, and more! Join us for another amazing episode of Luxe Life with Candice Bar!On the show this week, Candice invites Entrepreneur, Singer/Songwriter, Mother of 5, & Business Owner, Leah McHenry! Leah McHenry, also known as LEAH in the music world. Primarily known for Symphonic Metal music, which is infused with fantasy, Celtic and historical elements. Mythologie Candles all started when she was preparing to release her fifth studio album, 'Ancient Winter' in the Fall of 2019...2024-02-0542 min
Holy HustlersBuilding Multimillion-dollar Businesses, Keys to Success and Homeschooling Kids w/ Leah McHenryMy guest today is one of the most inspiring, box-breaking business-owners out there. Leah McHenry is a mother-of-five and had no formal background in business or even a college degree, but defied all odds to build multi-million dollar businesses (yes, plural). Leah spent years consuming everything she could on digital marketing and after seeing massive growth in her music career (without ever touring), she launched Savvy Musician Academy - the world's best digital marketing academy for independent musicians. SMA has gone on to train tens of thousands of musicians and help to transform the global independent music industry.
2021-06-2342 min
Out of the QuestionCan a Homeschooling Mother Create Successful Businesses? (Leah McHenry)In episode #126 of the Out of the Question Podcast. Andrea interviews serial entrepreneur and homeschooling mom Leah McHenry, and discusses the principles that shaped her successes.2021-03-0255 min
The Savvy Musician ShowThe Last SMA Podcast? - SMS115Leah’s back! Where has she been? What’s she been doing? Where to from here for music marketing and the Savvy Musician Academy? In this episode, Leah joins C. J. for an in-depth discussion of her new business, Mythologie Candles, and what her plans are for the near future. But they also discuss this podcast because after a recent survey conducted by Leah of followers and students of the Savvy Musician Academy, a lot was revealed that prompted a reconsideration of our efforts. Long story short, Leah and C. J. discuss the plan...2020-09-2156 min
You Inc. Podcast009 - Leah McHenry "How to become a Kajabi Millionaire!"Leah McHenry is the founder of Savvy Musician Academy. In this episode she talks about becoming a Kajabi Millionaire. 2020-08-1152 minThe Savvy Musician ShowBehind-The-Scenes at SMA, Part 2 with Steve Harnett (Chief Operating Officer) - SMS104Continuing our look behind the scenes here at SMA, this week C.J. is joined by our very own Steve Harnett, Leah’s wonderful husband, and our Chief Operating Officer. This is Steve’s first time on the Savvy Musician Show, but he has been with SMA since day one and his experience and insights shared today can not be overstated. Jumping form topic to topic with lots of humor in-between, these two great minds offer something for both the beginner and seasoned online musician in this week’s episode, so don’t miss out on getting to learn...2020-06-2959 minThe Savvy Musician ShowLeah Life Update - SMS101Leah’s been devoted to so many things it’s wonderful to have her back on this week’s podcast and to hear what she’s been up to and her plans for the Summer. As we all know, you can work yourself so hard you just burn out. Leah explains how to recognize signs of this happening and how to go about taking a break and staying healthy. Check in with Leah this week to hear more and also her plans for this summer! Key Points From This Episode: Leah’s quick overview of the las...2020-06-0833 minThe Savvy Musician ShowInterview with Anna Brzozowska - SMS100This week C.J. interviews another successful SMA student, Anna Brzozowska, an ethereal pop artist originally from Poland but is currently living in Spain. Anna shares her story of how she almost gave up on her music after the expenses of touring, but after finding SMA, she’s back to building a lifetime music career. If you’re wondering about your artist identity, how to write your own copy, what is the basis of marketing and building your online business, then this is the episode for you! Key Points From This Episode: Developing your micr...2020-06-0151 minThe Savvy Musician ShowFind Your Niche: The Difference Between Failure & Success - SMS097Before we go any further, do you know what your micro-niche is? It cannot be overstated how important it is to be rock solid in defining, understanding, and utilizing your micro-niche, because it is the foundation of building your fanbase and music business. Whether you’re just learning this word for the first time, or well acquainted with it, Leah lays out some incredible insights into the micro-niche approach in this week’s episode of the Savvy Musician Show. Key Points From This Episode: What is your micro-niche? Standing out in the crowd Being impo...2020-05-1114 minThe Savvy Musician ShowMaking Good Use of Your Isolation, Pt. 2 - SMS095Part 2 of “Making Good Use of Your Isolation” gives you more pro tips on what you can be doing right now at home to expand your music business. With so many people at home and online, this is such a great opportunity for you to provide people with some normalcy while building relationships and increasing your sales. In this episode, Leah and C.J. discuss what you can be doing to reach more people and how to do it as effectively as possible. Key Points From This Episode: Selling music vs. selling anything else online...2020-04-2739 minThe Savvy Musician ShowMaking Good Use of Your Isolation, Pt. 1 - SMS094Whether your work has been affected by the pandemic or not, now is the time to seize this opportunity to improve your online music business! People are still online shopping and with Amazon limiting it’s service, there’s a greater opportunity for you and your business! In this episode Leah and C.J. discuss what you can be doing right now to expand your fan base and earn more with your online sales. There is so much information and tips they have for you that this is just part 1 of “Making Good Use of Your Isolation.” Ke...2020-04-2046 minThe Savvy Musician ShowHow To Reap The Benefits Of A Millionaire Mindset, Pt. 3 - SMS093Concluding the three part series on “The Top 10 Distinctions Between Millionaires and the Middle Class” by Keith Cameron Smith, Leah and C.J. discuss taking calculated risks. How long did you dream about being a musician before you decided to take the risk? What have you risked to get you where you are today? What are you willing to risk for the tomorrow you want? “How do you take calculated risks? Ask yourself these three questions: One, what’s the best thing that could happen? Two, what’s the worst thing that could happen? And three, what’s the most l...2020-04-1358 minThe Savvy Musician ShowHow To Reap The Benefits Of A Millionaire Mindset, Pt. 2 - SMS092Continuing last weeks case study of “The Top 10 Distinctions Between Millionaires and the Middle Class” by Keith Cameron Smith, Leah and C.J. focus on the distinction of how one handles change. Musicians of all people, with the recent digitalization of music sales and the rise of online culture, should understand how important it is to not only embrace change but seize its opportunities. Keith Cameron Smith says, “Learning to embrace change assures that you are becoming a person who can profit from life's opportunities. The future belongs to those who can change with the times.” Does the futu...2020-04-0637 minThe Savvy Musician ShowHow To Reap The Benefits Of A Millionaire Mindset, Pt.1 - SMS091This episode begins a case study into the book, “Top 10 Distinctions Between Millionaires and the Middle Class” by Keith Cameron Smith, and you might be asking yourself, “What does this have to do with music?” SMA’s focus is to equip you as an entrepreneur to create and sustain an online music career, and that means you have to start thinking differently about business and money. For example, having a long-term mindset instead of a short-term mindset is not only one of the main distinctions that separates millionaires and the middle class, but also those who make it...2020-03-3053 minThe Savvy Musician ShowInterview with Jeff Pearce (TOM & Elite Student) - SMS089At the Savvy Musician Academy (SMA), we have musicians and bands of all kinds and different genres. One of the interesting genres is ambient instrumental music, and our special guest in this episode is a prolific recording artist who’s released 15 albums of his ambient guitar music! Jeff Pearce’s last album debuted at No. 2 on the Billboard New Age sales chart, and he credits what he learned from SMA—became a student in 2016—for helping him achieve his results. In this interview, Jeff shares his recording experience and learned insights that are helping him to continue to build...2020-03-1641 minThe Savvy Musician ShowOnly Focus Online - SMS088How many musicians have gone viral, or received mass exposure on American Idol or The Voice, and unfortunately still have nothing to show for it? This hoping to get discovered still represents the old model of the music business and will not guarantee your success. In this episode, Leah and C.J. go over what does work and how you can achieve success by reaching your fans through the internet. We’re not just talking about just getting on Spotify, YouTube, and creating a Facebook artist page to post your next show. Reaching your ideal fans online is...2020-03-0935 minThe Savvy Musician Show60+% Believe You Can’t Make Money Online - SMS087One of Leah’s recent surveys showed that 60% of musicians do not believe you can make money online with your music. In this episode, Leah and C.J. discuss why musicians might think this and explain how you most definitely can make money online with your music! You probably already have the motivation, but you just need a clear path to see ahead and take the next step. Listen to this week’s episode to discover how you can earn money online with your music and move past the defeating behaviors and beliefs that hold back most musi...2020-03-0230 minThe Savvy Musician ShowDiscouragement - SMS086Sometimes out of the multitude of compliments you receive online, it takes only one negative comment to get under your skin and ruin your day. You start to question yourself, and self-doubt begins to grow. You begin to resent people, and that’s not going to help you grow your music business. What do you do? In this episode, Leah and C.J. discuss a recent incident with Leah’s new candle endeavor to show you how to professionally and personally handle discouragement. You’re going to get a lot out of thi...2020-02-2442 minThe Savvy Musician ShowSister Brand Follow-Up - SMS085Continuing last weeks episode on Leah’s new sister brand product, Mythologie Candles, Leah and C.J. go further in depth analyzing the details of how she achieved what she called “a million dollar day.” Listen to find out what she means by that. It would be great if you could live off of selling your music alone, but these days anything you can do to earn an income as an independent artist should be explored. Take your understanding of creating a sister brand to the next level in this week’s episode of The Savvy Musician Show. 2020-02-1740 minThe Savvy Musician ShowCreating A Sister Brand to Your Music - SMA084When people first encounter Leah, they struggle to wrap their minds around the fact that she earns six-figures annually from her music business. What they don’t realize at first is that she’s earning that income from more than simply physical or digital music sales. She’s also selling merchandise, accessories, and bundles that are all related to her music and culture. Now, Leah is taking this a step further by creating a sister brand for her music business called Mythologie Candles which is a new line of fantasy products catered to the very same culture and au...2020-02-1035 minThe Savvy Musician ShowTop 9 Marketing Metrics You Need to Know to Grow Your Music Business - SMS083Leah and C.J. practically give you gold in this week’s episode on metrics, where they discuss nine different metrics you will find in any successful ecommerce business. What are metrics? Metrics are a mode of measurement that you need to be aware of and be tracking in order to be a profitable musician. The dirty details of “business” analytics can be off putting to a creative soul, but if you’re going to succeed in this new music industry, then you need to know and understand the basic metrics that will propel your music ca...2020-02-0337 minThe Savvy Musician Show2020 Annual Planning - SMS082Time to plan out your 2020! We’re making small steps toward big goals to push your musical career to the next level, and in this episode, Leah and C.J. discuss how to get intentional with your music business. We want you to do more than simply set goals. We desire for you to set achievable goals that still challenge you, and that means really growing this year as an intentional online marketer! In this episode, Leah reveals her own 2020 plan in light of the fact that she’s not releasing a new album this year...2020-01-2731 minThe Savvy Musician ShowAn Interview With Rob Hulford (Elite Student) - SMS081Savvy Musician Show co-host, C.J. Ortiz, interviews Rob Hulford, another Elite student from the Savvy Musician Academy (SMA). Rob’s music style is self-described as an “Ambient downtempo chilled genre geared towards helping people to unplug.” In this interview, Rob explains how SMA helped him discover his true self as an artist, his true audience, and how to communicate with them. Rob shares not only his story but also some helpful advice and insights that will bring you quick results in your own marketing and social media engagement. Key Points From This Episode: Marketi...2020-01-2040 minThe Savvy Musician ShowCreating Boundaries with Fans: Where to Draw the Line - SMS079In this episode Leah and C.J. discuss setting boundaries between you and your fanbase in proactive ways to create a better customer support experience for you and your fans. In other words, setting boundaries is for more than protecting you, your privacy, and your time. It’s about creating a better experience for them too. As Leah and C. J. touch on their personal experiences, they provide key insights to setting up boundaries, creating customer support techniques, and utilizing guidelines for conversing on social media. Customer Service is more than what we think, and it’...2020-01-0538 minThe Savvy Musician ShowLeah’s Black Friday & Cyber Monday Results - SMS0782019 was one of Leah’s busiest years yet with a crowdfunding campaign, launching a new album, and aggressive holiday sales. In this episode, Leah and C. J. discuss her results and lessons learned from her Black Friday and Cyber Monday sales. She shares what she spent in ads. She shares what she earned. And she shares the lessons learned and how she’s planning the upcoming year. Remember, year-end holiday sales always begins now by bringing in new followers and turning them into superfans who are ready to spend money with you by the...2019-12-3045 min
Dumb & DumbestEpisode 290: Interview With Leah McHenry of Savvy Musician AcademyWe got to interview the LEGENDARY Leah McHenry of Savvy Musician Academy in one of of my favorite interviews we have done on this podcast yet!
Check out her webinar here: explodeyourfanbase.com
Listen to her podcast and find out more about the Savvy Musician Academy here: http://savvymusicianacademy.com/podcast
---
Support this podcast: https://podcasters.spotify.com/pod/show/dumbanddumbest/support2019-12-1838 min
Redefine The HustleEp74: Music-Preneur Spotlight: Leah McHenryI sat down with mom-preneur badass, Leah McHenry to discuss the business of marketing, getting to know your fans on a deeper level, and building a career that fits your lifestyle.For all links, resources, and free downloads from this episode, visit the full set of show notes here: http://therockstaradvocate.com/ep74THANKS FOR LISTENING!If you liked what you heard, help get this podcast in front of others by subscribing, rating, and leaving a review using your favorite podcast appSp...2019-12-1647 minThe Savvy Musician ShowAn Interview with Karen Barrow (Elite Student) - SMS076Her online music career began early in the days of MySpace—gaining 30,000 followers—and at one point, one of her music videos gained 12 million views, and yet Karen Barrow still had no money to show for it. Like most artists, she was confused, frustrated, and unsure about her music career because of all the changes in the industry. Then, she found the Savvy Musician Academy, went through The Online Musician course, then joined the Elite program, and that’s when things started to change. If you want an honest look at what goes on behind the scenes of our Elite...2019-12-1629 minThe Savvy Musician ShowRecord Label or Independent Artist? An Interview With Jens Hilzensauer, Pt. 2 - SMS074In Part 2 of our interview with Jens Hilzensauer, we dive even deeper into the state of the music industry—specifically record labels and record deals. We also discuss the huge learning curve that labels have in order to get up to speed to what we’re doing at the Savvy Musician Academy. As a musician, it’s important that you understand where things are so that you can make the best decision possible for your career. This interview will help what decision! Key Points From This Episode: You as a person is just as important as your m...2019-12-0240 minThe Savvy Musician ShowRecord Label or Independent Artist? An Interview with Jens Hilzensauer, Pt. 1 - SMS073In this episode, we go behind the scenes of Leah’s push for publishing and sync licensing her music by interviewing someone who is working intimately for Leah in this process. The results have been eye-opening as our special guest, Jens Hilzensauer, pulls the veil back on what’s going on now with record labels. And because Jens is an experienced digital marketer himself, the conversation gets deep into the cutting edge of what innovative artists like Leah are doing now to achieve levels of success that are challenging the beliefs of record label executives. And because the interview went...2019-11-2537 minThe Savvy Musician ShowHow to Get Ready Now for Holiday Sales - SMS071Believe it or not, now is the time to start thinking about preparing for your holiday sales whether you’re working only to build your list, preparing your special offers, or hitting your holiday marketing full on. The only time it’s not conducive is during the holidays, but this powerful episode was created to equip you to maximize your profits during the next holiday season. In this episode, Leah goes into the radical preparation and marketing she did for her recent holiday sales campaign, and it’s NOT for the faint of heart! For an independent, non-touring artist like h...2019-11-1127 minThe Savvy Musician ShowHow Leah is Preparing For Her Album Launch - SMS070After completing her highly successful crowdfunding campaign where she raised $83,000+ in in 30 days, the work was actually just beginning. Leah still had to release her album, and there were still two more phases to doing this successfully. After crowdfunding—which is Phase 1—she still to do a pre-order launch and then the actual launch or album release. In this episode of the Savvy Musician Show, Leah and C.J. discuss the details of how Leah is going about the next two phases of her Ancient Winter album launch. A lot of great tips in this episode! Key Poin...2019-11-0429 minThe Savvy Musician ShowCrowdfunding Q&A - SMS069As we reach the third and final episode of this powerful 3-part, in-depth series on the success of Leah’s recent crowdfunding campaign, Leah answer’s some of her student’s questions on crowdfunding. Having done a few crowdfunding campaigns during her career, Leah is always pushing the envelope and learning more, and even these three episodes on crowdfunding were not enough to cover everything. This is why being a part of her Elite program is so important for anyone desiring to have a full-time career in music by maximizing their music business through online marketing. Still, Leah goes even d...2019-10-2744 min
The Savvy Musician ShowLeah’s Recent Crowdfunding Results, Pt. 2: Mistakes & Lessons Learned - SMS068In this episode, Leah delves deeper into her successful crowdfunding campaign for her latest album, Ancient Winter, and now she reveals the mistakes she made and the lessons she learned. Leah has tried various ways to crowdfund her albums, and she’s always experimenting to find a better, more profitable way to market her music. In this recent campaign, she exceeded her financial goal by $30,000! Key Points From This Episode: The pros and cons of hosting a crowdfunding campaign on your own site. The astonishing amount of people who demanded vinyl. What makes crowdfunding easier. The di...2019-10-2143 min
The Savvy Musician ShowLeah’s Recent Crowdfunding Results, Part 1: 80k in 30 Days - SMS067In this episode, Leah and C. J. launch in an in-depth 3-part series on crowdfunding taken directly from Leah’s recent successful crowdfunding campaign for her fifth album, Ancient Winter, in which she exceed ALL her revenue goals! And to make this even more challenging, she decided to host the fundraising on her own website instead of using popular fundraising software such as Kickstarter, IndieGoGo, and GoFundMe. Her goal was to raise $50,000 in 30 days—ambitious in and of itself—but she exceeded that amount by over 30% for a whopping $80,000+ in just one month! Even though she’s done crowdfunding campaign...2019-10-1351 minThe Savvy Musician ShowHow To Grow Your Music Career When You Can't Tour - SMS066In today’s episode, we are talking about what you can do to grow your music career when you are not able to tour. Many musicians are unable to tour for various reasons, such as work, family or other commitments. This inability to tour is a far more common problem among musicians than many of us realize. This does not mean that your music career will not take off because there are many ways to get around the obstacle of not being able to tour. Leah is a prime example of someone, who due to family commitments has never to...2019-10-0746 minThe Savvy Musician ShowHow To Fund An Album When You're Broke - SMS063On today’s episode, Leah and CJ talk about creative ways to fund an album when you do not have the money. Often, people make excuses for why something is not possible, so before even tackling the issue of money, you need to tackle your mindset. Whether you have or don’t have money, following your passion requires sacrifice, be it money, time or energy. Once you have managed to sort your attitude out, the rest will unfold more easily. With smartphones and social media platforms, you can build an audience with very little financial capital. You can...2019-09-1624 min
Entrepreneurs on Fire Business PodcastHow musicians & artists can create sustainable careers using digital marketing with Leah McHenryLeah is a homeschool mom of 5 kids, the lead composer and singer of the band LEAH and founder of Savvy Musician Academy. After being broke, Savvy Musician Academy exploded in 2015 and went to 7 figures in 6 months. Top 3 Value Bombs: 1. Apply principles that are working in other areas and make it work in the artist in a creative arena. 2. Copyright is the most powerful skill that one can ever develop. 3. Take extreme ownership of your success. Check out the website and get a free PDF Blueprint: 3 funnels to grow and...2019-09-1136 minThe Savvy Musician ShowHow Leah Became a Successful Music Marketer - SMS062On today’s episode, CJ and Leah add another dimension to last week’s podcast, where they pulled back the veil on digital marketing, to talk more specifically about Leah’s own digital marketing journey. Having been a songwriter her whole life, music was present, but not always considered as a career. When her family was pushed into dire financial straits, she realized that it was now or never for her music career. This led her to try many different platforms and marketing tools, but nothing got her the results she wanted. The music industry in 2010 was what she called...2019-09-0941 minThe Savvy Musician ShowHow to Market Your Music Better Than Everyone Else - SMS061Whether you like it or not, you are always marketing. And you’re either doing a good job or a bad job at it! If you are going to have long term success, you need to learn how to market smart and when you do, your career as a musician will change forever. The Savvy Music Academy (SMA) is the best resource for musicians in the new industry with programs designed to level-up your music into a business and skyrocket your confidence. In this episode, Leah McHenry guides you through the thinking behind the SMA programs, what they cover, an...2019-09-0235 minThe Savvy Musician ShowHow To Sell More Merchandise Online - SMS060Today's show is focussed on the world of merchandising and selling this merch through an online store! For Leah, her merch and online sales have made up such a big part of her business and ultimate success and so her and CJ really want to impress upon all the listeners how important the way you approach this stuff can be. To start, Leah unpacks the impact it made when she started giving e-commerce its rightful dues and learning about it in a focussed and engaged way. From there she talks about the principles of increasing revenue in the online...2019-08-2643 minThe Savvy Musician ShowWhy Physical Music Isn't Dead & How to Sell More Of It - SMS059On the Savvy Musician Show today, Leah and CJ are exploring the world of physical sales and how it is still alive in 2019! Not so long ago it seemed like the formats of CDs, tapes, and vinyl was a thing of the past. But thanks to a resurgence of younger audiophiles and music fans, sales of physical music have actually risen in the last decade. From the almost completely vinyl music stand in Barnes & Noble to new independent record stores and beyond, physical music is not dead and can make up a huge part of your earnings as an...2019-08-1938 minThe Savvy Musician ShowThings People Do To Ensure Failure - SMS058 What are some of the sure ways to fail? Now, this is not a question we hear very often, yet one that is very important to ask. We are so busy asking the feel-good questions about getting that big break or being successful, but we don’t confront ourselves often enough with the reverse – looking carefully at the real reasons why we are failing, reasons that are seldom related to the program, the coach or the economy! We love to make excuses, there’s something in us that wants to avoid responsibility, but if we ever want to be s...2019-08-1248 minThe Savvy Musician ShowTake Your Teamwork to the Next Level - SMS057As part of our few special episodes, we are talking about something that indirectly – yet profoundly – affects our businesses and music careers, and that is different personalities and leadership styles. Sometimes you just click with people and other times you bump heads with members of your team and you find yourself wondering what’s going on. The truth is, you need those people in your team. You need people to not only agree with you but to challenge you and stand in for you in those areas where you struggle, and vice versa. We are all wired differently and theref...2019-08-0526 minThe Savvy Musician ShowThe Secret to Understanding Social Media - SMS056Today our episode is going to take on a bit of a different format. We thought it so important to give you a backstage look at how we approach the in-depth aspects of the application of what Leah teaches in the phenomenal Elite Coaching Program. On this episode CJ Ortiz talks about the secret to understanding social media, something all of you can benefit from! Marketing in the music industry has drastically changed over the last two decades and, even if you get signed by a label, you would still have to pull your weight in terms of marketing...2019-07-2921 minThe Savvy Musician ShowKeys to Implementing Your Plans - SMS055Today on the show Leah and CJ are giving you the tools and motivation to start implementing your plans, no matter how big or small they are. The conversation starts off with an exploration and definition of the word 'implement' and how it is being used in the context. From there, our hosts go into getting down to action and putting a halt to the delays that keep us from achieving. Leah explains the process that led up to her becoming the action and result-driven person she is, making conscious decisions and focussing on the pleasure of attaining goals...2019-07-2235 minThe Savvy Musician ShowGrow Your Music Business with Less Stress - SMS054Today on the Savvy Musician Show we’re talking about growing your music business with less stress by not doing everything yourself. At the start of your music career, you might have to fulfill multiple roles, which will give you the insight you need to delegate and oversee the tasks later on. But getting help will give you the freedom and breathing space to build out your business much faster, which in turn will provide the finances you need to further outsource and in this way, grow. We dive into the topic of delegation, advising you on the types of...2019-07-1535 minThe Savvy Musician ShowWhy We Charge for Information - SMS053On today’s podcast, we get into the serious topic of why we charge for the information we provide. In a world that is becoming increasingly entitled, some people do not always get why they have to pay for something like content. Today we give you a full explanation on why we give some information for free and others come at a cost. People wonder why they need to invest in their education when they can get it all on YouTube and off the Internet, but what they are forgetting is the immense trouble it is to sift through, or...2019-07-0839 minThe Savvy Musician ShowMicro-niche VS. Branding - SMS051On today's show, we are breaking down the difference between a micro-niche and a brand! Leah and CJ systematically look at each and how it relates to your own music career and especially how to use them to your advantage. They talk about how to differentiate and categorize yourself with these concepts and how they should not be confused with each other. Leah makes the point that using her audience's own interests and ideas around genre has made a world of difference in her success. Owning a niche and taking charge of the conversation around topics can...2019-06-2436 minThe Savvy Musician ShowWhen You Don't Have Fans to Release Your First Album - SMS050On today’s episode, Leah and CJ talk about the commonly faced dilemma of how to release an album when you don’t have fans yet and take you through some of the steps to build this fanbase. You have to have some music, even if it’s not professionally recorded, in order to engage and grab people’s attention in some way. There are so many free tools at your disposal that allow you to be creative when starting out, that a small budget should not stop you. Instead, you have to start by putting yourself out there, without...2019-06-1736 minThe Savvy Musician ShowBecoming an Online Musician - Your Key To Future Success - SMS049On the show today, CJ and Leah look at what it really means to become an online musician in today's music industry, talking about what it takes, the buy-in and commitment to achieve the results you have always wanted. Leah starts off giving a brief definition of what she thinks being an online musician is and from there they look at ways in which you can add this branch of activities and income to your current setup. Leah runs through just how much this can help you and the multitude of benefits you can get from relatively low overheads...2019-06-1038 minThe Savvy Musician ShowBonus: Leah Answers Your Facebook Ad Questions - SMS048Today on the show Leah and CJ are tackling your questions on Facebook ads! That's right they are fielding exactly what you asked and giving you the best answers they can muster so you can get rolling with better ad strategies and getting your music and merchandise moving! Facebook and other social media advertising done right can take you from floundering uncertainty to a blossoming career under your own personal control. Leah stresses the importance of copywriting, metrics and getting into the nitty gritty of what works and what does not, you need to learn your way around it...2019-06-0348 minThe Savvy Musician ShowWhy Your Music Isn't Making Any Money: Paid Traffic - SMS047On today's show Leah and CJ are talking all about paid traffic. This is the last official episode in the five part series we’ve been doing called why your music isn’t making any money. We’ve been focusing on all the different ways you might not be marketing your music or implementing and hopefully, it’s going to help you.This last episode is all about paid traffic. Advertising. We’re discussing the dos and don’ts as well as some of the best performing ads that are killing it year round, why Leah is able to do all of th...2019-05-2740 minThe Savvy Musician ShowWhy Your Music Isn't Making Any Money: Email Marketing - SMS046On today's show, we are talking all about email marketing, email in general and why it’s a huge missing ingredient for most musicians. This forms part of the series we have undertaken on the Savvy Musician Show, on how to make more money through your music! We all know how important marketing is, and marketing yourself and your own music even more so. People often have different ideas about whether something is relevant and how it actually gets done. But Leah and CJ are here today to help you realize why building an email list is so important an...2019-05-2042 minThe Savvy Musician ShowWhy Your Music Isnt Making Any Money: How to Ask for the Sale - SMS045On today's show, we are tackling the question of how to ask for a sale. This forms part of the series we have undertaken on the Savvy Musician Show, on how to make more money through your music and selling is as important a part as any! Leah and CJ are giving you the inside scoop on the simple ways to convert fans and admirers into paying customers, in ways that don't feel slimy or coercive. This is a big problem for a lot of musicians, feeling like they are not and do not want to be, salespeople. But...2019-05-1331 minThe Savvy Musician ShowWhy Your Music Isnt Making Any Money: Your Shop - SMS044On today's episode, Leah and CJ break down the next part of the question of why you may not be making more money from your music! They are focusing on the all-important aspect of your shop and how to make sure you are making the most of the platform. They are talking about which platforms are best and why, user experience, the checkout process, retargeting and more! Leah has her favored systems and she explains exactly why she recommends them over other services. We talk about the important things to keep in mind when linking to and setting up...2019-05-0638 minThe Savvy Musician ShowWhy Your Music Isn't Making Any Money: Website - SMS043On today’s episode, Leah and CJ launch a five-part series to delve deeper into why your music isn’t making any money, starting with the website. They reflect on what they’ve discussed in previous episodes, talking about targeting the “superfan" as well as what success in the new music industry looks like and how crucial a website is in all of this. It is easy to think that because of the multitude of platforms available today that a website is not necessary, but as they show, it is clear that a good website is necessary. They talk about so...2019-04-2953 minThe Savvy Musician ShowHow to Plan Your Music Year Set Goals That You Can Achieve - SMS041On the show today we are breaking down how you can set out your year and goals to make better progress in your music career! This means having a broad outlook for the year ahead and then sectioning it off into quarterly chunks, ready to be accomplished! The conversation covers a few of the questions we have been receiving from the Facebook Group and the common themes from these and balancing achievable goals with ambitions that stretch your abilities and reach. From there we go on to discuss just how to go about the process of goal setting from...2019-04-1554 minThe Savvy Musician ShowThe Current State of The Music Industry Why You Dont Need a Label - SMS040On today’s spontaneous episode, Leah McHenry is joined once again by new co-host CJ Ortiz, an experienced branding and marketing expert, who works as a coach in the Elite Program. They delve into various topics related to the new music industry, such as the power of online marketing and how rather than being hopeless, aspiring musicians should see this new space as one full of opportunities. Leah shares some of the reactions she got when she put herself out there and how through perseverance, she is now able to support herself and her family with her music. She sh...2019-04-0834 minThe Savvy Musician ShowWhat is Artist Development? - SMS039Today’s show takes on a new format where CJ Ortiz joins Leah McHenry as co-host. CJ has over 20 years of experience in marketing and helping both individuals and organizations to achieve their visions. Currently, CJ works as the mindset and branding coach at the Superfan System Elite Program run at The Savvy Music Academy. In this episode, Leah and CJ talk about what artist development really is, delving deep into the complicated topic. They discuss what some crucial aspects of the artist development process are and how they think most traditional artist development companies are falling short and fa...2019-04-0153 minThe Savvy Musician ShowThe Nuts Bolts of Tour Production Finances Live Show Business Pt. 2 - SMS035Welcome back to the Savvy Musician Show. Today on the podcast we continue with part two of our interview with John B. Webster, an accomplished tour set designer and builder. In this episode, we continue our conversation about the layering effect that you can achieve by systematically introducing light, color, and haze onto the stage. John explains how to increase the theatricality of your productions to ensure an impactful ending to your show. He sheds light on the safety implications of using pyro on stage and cautions us against those elements that are best avoided and those that should...2019-03-1127 minThe Savvy Musician ShowThe Nuts Bolts of Tour Production Finances Live Show Business Pt. 1 - SMS034Today we get a glimpse into the behind-the-scenes functions involved in set and tour production. Having worked with artists such as Joni Mitchell and k.d. Lang, we are fortunate to have John B. Webster, better known simply as John B, with us today. He is going to share a bit about how he managed to land such impressive gigs and his philosophy that keeps all doors open. He touches on the nitty-gritty of set design, including the creative process and the importance of keeping the type of venue in mind. Those on a tighter budget would...2019-03-0425 minThe Savvy Musician ShowCase Study On How to Increase Monthly Listeners Revenue - SMS033Today on the show we are joined by Dave Powers from the band MountainCity. Dave and his wife, Tara, formed the band as a folk and country duo a few years ago and have managed to grow their following and revenue impressively since then. In our conversation, Dave shares the ways in which he has approached these tasks on the different online platforms and the strategies that have helped him take the band to where they are today. We discuss a lot about Spotify and how to get onto the important playlists on the streaming platform. Dave...2019-02-1834 minThe Savvy Musician ShowThe Art & Science of Stage Design Pt. 2 - SMS032Hey everyone and welcome back to the Savvy Musician Show! In this episode, we dive into Part Two of our conversation with Matty Chirichillo, as he tells us about touring, the music industry, and putting together a great show. Matty is a DJ, Songwriter, Music Producer and Production Manager/Systems Engineer at Pure Joy Productions. After covering some important topics in Part One of our interview with Matty, today we are jumping in and discussing hiring the right people according to your budget, funding your tour, organizing transport, and much more. Matty’s enthusiasm and young expertise is...2019-02-0422 minThe Savvy Musician ShowThe Art Science of Stage Design Pt. 1 - SMS031Welcome back to the show everyone. Today we are joined by Matty Chirichillo who is here tell us all about how to put together a successful tour and all the different aspects that go into this. Matty has worn a lot of hats at his young age, having toured with the Eagles amongst other big names, traveled the world as a DJ, and worked in studio as a producer and musician. In this first part of the conversation, we cover Matty’s early years and how he got into the music industry. Matty then breaks down the logistical aspects of...2019-01-2125 minThe Savvy Musician ShowFrom 0 to 20k Per Month in Music Sales Without Touring - SMS030Welcome back to the Savvy Musician Show. Today on the podcast we are going to be talking about using Facebook as a platform and the strategies Leah has used that have led to some amazing results lately. Since implementing these strategies, Leah has gone from zero dollars, zero fan base, no knowledge about business or the music industry whatsoever, all the way to making $20,000 a month in music sales. Inside this episode, we will go over exactly how Leah did this, especially as a recording artist who doesn’t tour, which is absolutely unheard of! Stay tuned as...2019-01-0718 minThe Savvy Musician ShowBehind the Scenes of a Profitable Tour with Martijn Westerholt - SMS 029Welcome back, everybody! On the show today we have Martijn Westerholt from the symphonic metal band, Delain. Martijn is here to tell us all about his experiences as a successful full time touring musician over the last two decades. We chat about his early career and former bands before discussing the set up with Delain. From there Martijn unpacks what goes into a tour for him and the band and what the process looks like from start to finish. Through the interview, our guest is kind enough to offer advice to those only starting out on this...2018-12-1736 minThe Savvy Musician ShowHow to Quit Your Day Job and Play Music Full-Time Pt. 2 - SMS 028Welcome back to the Savvy Musician Show and the second part of our conversation with Daniel Coates about going full time with your music career. Daniel travels and performs around the world as Suntara and in this segment we will continue our foray into how he made this a viable and profitable venture. We chat about capturing live shows on video and how Daniel uses this footage, and we get into taking a leap of faith to find your audience. Daniel also expresses his gratitude for his family who are always on the road with him before we think...2018-12-0325 minThe Savvy Musician ShowHow to Quit Your Day Job and Play Music Full-Time Pt. 1 - SMS 027In this episode of the Savvy Musician Show, we are joined by Daniel Coates from our very own Savvy Community. Daniel is a great example of someone who has taken some of the lessons we teach at the academy and applied them to making a living from what he loves, his music. Daniel is here to tell us all about how he did this and the unique way in which he applied these lessons to his own model and ambitions. We chat about the time leading up to his full-time career switch and how he then managed...2018-11-1923 minThe Savvy Musician ShowSavvy Musician Show - What is Windowing Should You Try It - SMS026In this episode of the Savvy Musicians Show, Leah will be talking about windowing and its usefulness as a launch strategy. First off, Leah unpacks exactly what windowing is and how it has traditionally been used in the film industry to try and maximize revenue for films across platforms. She then looks at who in the music industry the strategy might be applicable to and why you would actually consider employing it in the first place. From there she unpacks some of the fundamental pros and cons of windowing and how to navigate these for best results...2018-11-0527 minThe Savvy Musician Show87K in One Month Pt. 2 - SMS023Leah just completed a wildly successful crowdfunding campaign. The campaign exceeded it's $50K goal by $37K. In this episode Leah continues to break down how she raised 87K in a month, why this campaign was different than previous campaigns and how she organized the campaign to make it as effective as possible.Important Things to Remember- When someone wants a product, they feel like they need it. - Remember the 5 Calendar phases. - You don’t have a launch day, you have a launch month. - Use Google She...2018-09-2428 minThe Savvy Musician Show87K In One Month Part 1 - SMS02287K in 1 months - Part 1 SMS022 Leah just completed a wildly successful crowdfunding campaign. The campaign exceeded it's $50K goal by $37K. In this episode Leah breaks down how she raised 87K in a month, why this campaign was different than previous campaigns and how she organized the campaign to make it as effective as possible. IMPORTANT THINGS TO REMEMBER When choosing a platform, make sure they accept Paypal. Create scarcity by providing limited edition items. Make it all about the fan Make sure your platform supports Facebook Pixels RE...2018-09-1040 min
The 7-Figure CEO Podcast7CEO 041: From Bankruptcy To 7 Figures In 9 Months With Leah McHenry[smart_track_player url=”http://traffic.libsyn.com/7figureceo/7CEO_040__From_Bankruptcy_To_7_Figures_In_9_Months_With_Leah_McHenry.mp3″ title=”7CEO 041: From Bankruptcy To 7 Figures In 9 Months With Leah McHenry” artist=”Casey Graham” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” ] Leah McHenry is our first success story from podcast listeners to break through the 7-figure mark. Leah and her husband and business partner, Steve, started listening in the fall of 2015 as they launched an information business for musicians. They were broke, living paycheck to paycheck less than 12 months ago, and now they’re making over 7 figures. 2016-08-0500 min
Female Entrepreneur Musician with Bree Noble41. How To Make Money As A Musician When You Don’t Perform Live with Leah McHenryI talk to Leah McHenry on how to make money as a musician. She is a successful symphonic and Celtic metal singer and songwriter. Leah has earned multiple awards from her first album, got acclaimed critical reviews, multiple radio air plays, and a massive following of devoted fans.
How Leah Balanced her Non-Traditional Music Career and Family
Raising $27,000 in Her Crowd Funding Campaign
How to Make Money as a Musi...2016-02-0546 min