Shows
Kid Contractor Podcast with Caleb AumanE713. Breaking Down Our Sales & Tech Workflow.This episode details the professional systems and operational philosophy used by Caleb Auman to manage a successful landscaping business. It highlights how specialized software and rigorous processes are essential for transforming a chaotic workload into a controlled, profitable enterprise. Caleb outlines a structured sales funnel, starting from the initial lead qualification and moving through detailed onsite measurements, design fees, and strategic payment schedules. Key tools like LMN, Company Cam, and Leanscaper are identified as the backbone of the company's "tech stack" for documentation and job costing. Key Takeaways: Implement a strict lead qualification script to ensure...
2026-06-0923 minKid Contractor Podcast with Caleb AumanE713. Breaking Down Our Sales & Tech Workflow.This episode details the professional systems and operational philosophy used by Caleb Auman to manage a successful landscaping business. It highlights how specialized software and rigorous processes are essential for transforming a chaotic workload into a controlled, profitable enterprise. Caleb outlines a structured sales funnel, starting from the initial lead qualification and moving through detailed onsite measurements, design fees, and strategic payment schedules. Key tools like LMN, Company Cam, and Leanscaper are identified as the backbone of the company's "tech stack" for documentation and job costing. Key Takeaways: Implement a strict lead qualification script to ensure...
2026-06-0923 minKid Contractor Podcast with Caleb AumanE711. The Field-Tested Change Order Checklist: Get Paid for Every Add-OnCaleb addresses the financial and operational pitfalls of poorly managed change orders within his landscaping business. He admits to losing thousands of dollars by failing to document project additions officially, prompting him to implement a new Standard Operating Procedure (SOP) using the Leanscaper AI platform. This updated protocol requires crews to pause work, take photos in Company Cam, and secure written client approval before proceeding with any extra tasks. Beyond technical management, Auman discusses the complexities of running a business with a spouse and promotes upcoming educational workshops for industry professionals. Key Takeaways: Implement a strict "...
2026-06-0324 minKid Contractor Podcast with Caleb AumanE711. The Field-Tested Change Order Checklist: Get Paid for Every Add-OnCaleb addresses the financial and operational pitfalls of poorly managed change orders within his landscaping business. He admits to losing thousands of dollars by failing to document project additions officially, prompting him to implement a new Standard Operating Procedure (SOP) using the Leanscaper AI platform. This updated protocol requires crews to pause work, take photos in Company Cam, and secure written client approval before proceeding with any extra tasks. Beyond technical management, Auman discusses the complexities of running a business with a spouse and promotes upcoming educational workshops for industry professionals. Key Takeaways: Implement a strict "...
2026-06-0324 min
The LeanScaper PodcastYour Wealth Is in Your Waste | Lean Landscape OpsTo Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensive99% of what happens in your business every day is waste — and you can't see a single second of it.Paul Akers, author of 2 Second Lean and the leader who has trained over 1,000 executives inside Toyota's home turf, breaks down why your operation runs on friction you've stopped noticing.For a $1M-$10M landscape company, the gap between blind operators and seeing operators is the difference between scaling chaos and scaling profit.IN THIS EPISODE: • The t...
2026-05-1946 min
The LeanScaper PodcastShare The Vivid Vision Your Team Needs | Landscape StrategyTo Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensiveYour team is executing on the pixelated, low-resolution version of the vision you see in 4K — and that gap is the most expensive thing in your business.Jennifer Moscow, founder of Vision Driven Global, has helped over 6,000 companies turn the picture in the founder's head into a document the whole team can run on.For a $1M-$10M landscape company, the gap between what you see and what your crew is executing is where margin, re...
2026-05-1239 min
Growing Green PodcastThe Commercial Project That Nearly Broke MeReach Out Via Text!In this episode of the Growing Green Podcast, Jeremiah Jennings gives a raw, transparent breakdown of one of the biggest and most challenging projects Growing Green Landscapes has ever taken on — a large commercial church installation for First Baptist Church Trussville. Jeremiah walks through the entire journey, from winning the six-figure project and managing irrigation delays to battling cash flow pressure, rain setbacks, spring rush chaos, and the realities of scaling from residential jobs into large-scale commercial work. He openly shares the mistakes he made, lessons learned, and how leadership, communication, and resilience we...
2026-05-0736 min
The LeanScaper PodcastWhy Your Best Ideas Die in the Field | Landscape SystemsTo Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensiveMost landscape operators are solving problems their crews already figured out — they just never built a way to hear them.Kyle Scheele is an Innovation Keynote Speaker with 250 million video views who has spent his career helping companies build systems that extract frontline wisdom and turn it into real operational change.For landscape operators trying to scale past the chaos, the gap between ideas that stay on the whiteboard and ideas that actually change how the wo...
2026-05-0533 min
Trades Talk PodcastWeekly Update #47: Why Owner Operators Have the Biggest Advantage Right NowOn this Weekly Update on Trades Talk, Justin White breaks down one of the most important levers in building a successful trades business, understanding your numbers, controlling your brand, and taking advantage of the shifting landscape happening across the industry.
Coming off a high level Q&A with the Leanscaper Community, Justin dives into financial fundamentals, brand strategy, and why owner operators have a massive opportunity right now as private equity continues to reshape the market.
In this episode, we cover:
• Why pricing, cost of goods sold, and overhead are the three pillars th...
2026-05-0117 min
The LeanScaper PodcastThe First 100 Days | Landscape Onboarding SystemTo Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensiveMost landscape owners don't have an onboarding problem — they have a relationship problem they've been solving with paperwork.Joey Coleman is the author of Never Lose an Employee Again and one of the most sought-after customer experience speakers in the world. If your crew is walking in March and gone by June, this conversation is the one to listen to.Spring is the most dangerous time to rely on improvised hiring — and the decisions you make in the...
2026-04-2849 min
The LeanScaper PodcastHidden Creek's Growth System: How Turning Away Clients Became the Most Profitable Decision in Their BusinessTo Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensiveThe landscape businesses that win in a downturn aren't the ones with the most leads — they're the ones who already said no to the wrong ones long before the economy shifted. Jason Cromley, founder of Hidden Creek Landscaping and one of the most recognized premium brands in the green industry, breaks down how they engineered a $400K average job, 800+ five-star reviews, and 1,200+ annual applicants — by building a system designed to repel as much as it attracts. For any...
2026-04-2141 min
The LeanScaper PodcastTurn Strategy Into Something Your Whole Crew GetsTo Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensiveMost landscape business owners have a detailed plan — and zero strategy. That gap is quietly costing them focus, money, and the ability to build a business that doesn't depend entirely on them.Alex Brueckmann, Wall Street Journal bestselling author of The Strategy Legacy, brings one of the clearest frameworks for business strategy I've heard — built specifically for the kind of operator who's tired of complexity and ready to make fewer, better decisions.For any $1M–$10M landsc...
2026-04-1442 min
The LeanScaper PodcastStop Winging Your Sales Calls | Landscaping Sales ScriptsTo Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensive🚀 Ready to scale your landscaping business? Start here: https://leanscaper.com/platform Most landscapers lose deals not because of price — but because of the words they use. In this episode, sales expert Phil M Jones breaks down the exact language frameworks landscape business owners can use to open stronger conversations, handle price objections, and close more high-ticket jobs with confidence. CHAPTERS: 0:00 - Introduction & Revenue Intensive Recap 1:30 - The Hidden Cost of Imprecise Language 3:29 - Langu...
2026-04-0758 min
The LeanScaper PodcastPersonal Finance for Landscaping Teams - What Nobody Talks AboutTo Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensiveBuild a team that stays — start with LeanScaper: https://leanscaper.com/platform Want to reduce turnover and build loyalty? Start by helping your crew get financially stable. This episode tackles the elephant in the room — the financial stress your team carries every day but never talks about. Benji sits down with wealth manager and CPA Nick Bartolo to break down compound interest, emergency savings, Roth IRAs, 401k matching, and owner-specific tax strategies that landscape business owners and thei...
2026-03-3150 min
Fullerton Unfiltered945. The Secret to Scaling Isn't More Work… It's More Leaders! (Leanscaper Exclusive With Brad Stephenson)In this episode, recorded live at LeanScaper in Cape Coral, I sit down with Brad Stephenson of New Castle to talk about building leaders and replicating your leadership team. We dive into how to develop people from within, create systems that scale leadership, and transition from being the operator to building a team that can run the business alongside you. 🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X Free Webinar with Attentive.ai - Saturday, March 28 at 8:00 am Eastern Lawntrapreneur Academy (The #1...
2026-03-2734 min
The LeanScaper PodcastThe Blue Collar Gold Rush: Why AI Will Make Landscapers RicherTo Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensiveAI is reshaping the economy faster than most people realize — but the biggest winners might not be who you think. In this episode, Mark and Benji unpack the surprising opportunity emerging for tradespeople and operators as AI automates white-collar work. From robotic crews to AI-powered businesses, they explore why the next 20 years will be a blue-collar gold rush. If you’re a contractor, operator, or builder trying to understand how AI will impact your business, this conversation breaks...
2026-03-2456 min
The LeanScaper PodcastHow to Build a Landscaping Brand That Increases Enterprise Value (Not Just Leads)To Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensiveIf you think “brand” is just a logo, this episode will change how you see your business.John Dalton breaks down why brand is a real financial asset — one that lowers acquisition costs, shortens sales cycles, increases pricing power, and can dramatically increase your enterprise value.Highlights: • “You own the company… your customers own the brand.” • The franchise “rent” analogy that explains why strong brands sell for higher multiples • Cheap upgrades (like clean trucks and website clarity) that...
2026-03-1725 min
Trades Talk PodcastWeekly Update #40: Lessons From LeanScaper and the Future of Landscape LeadershipThis week on Trades Talk, Justin White returns from the LeanScaper Conference in Florida with fresh insights on operations, leadership, and the systems that help landscape companies grow stronger every year.
Justin shares what makes the LeanScaper community different from traditional industry events, why the Accelerator program is becoming one of the most practical business development tools in the landscape industry, and how structured weekly operational sprints can transform the way companies build systems and accountability.
In this episode, we cover:
• What makes the LeanScaper conference unique and why hundreds of landscape leaders ar...
2026-03-1313 minFullerton Unfiltered939. My Biggest Takeaways from Leanscaper 2026 Operations IntensiveIn this episode, Brian shares his biggest takeaways from the Leanscaper 2026 Operations Intensive, an event focused on helping lawn and landscaping companies run more efficiently and profitably. From production systems and crew efficiency to leadership and operational improvements, Brian breaks down insights to help business owners tighten their processes and scale their companies with less chaos and more control. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - https://www.lawntrepreneuracademy.com/ Book a Granum Demo (use BRIAN25 to save!): https://www.Granum.com/Brian LMN & Coffee...
2026-03-1341 minFullerton Unfiltered938. Systems, Efficiency, and Profit: One Year of Leanscaper with Tommy ColeIn this episode, Brian sits down with Tommy Cole from Leanscaper to talk about the real-world impact of running your company with better systems, clearer processes, and a focus on operational efficiency. They break down the concept of the one-year Leanscaper event rotation and how structuring your year around key operational improvements can help eliminate chaos, improve team performance, and create a more scalable business. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - https://www.lawntrepreneuracademy.com/ Book a Granum Demo (use BRIAN25 to save!): https://www.Granum...
2026-03-1137 min
The LeanScaper PodcastHow to Lead When Everything Feels UncertainTo Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensiveIs trying to out-plan volatility the biggest mistake leaders are making right now?In this episode, Eric Termuende joins Benji Carlson to unpack why making “big bets” in uncertain times might be the wrong strategy — and what leaders should do instead.They dive into:Why most strategic bets are probably wrong The difference between 1% better and 1-degree shifts How to build teams that thrive in turbulence Why fragility — not AI — is the real threat How to manage your mi...
2026-03-1042 min
The LeanScaper PodcastStop Managing Time. Start Managing Priorities.To Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensiveDo you constantly feel like there aren’t enough hours in the day?In this episode, Tanya Dalton, best-selling author, motivational speaker, and nationally recognized productivity expert, breaks down why overwhelm isn’t about workload — it’s about clarity — and how priority management (not time management) is the key to scaling your business without burning out. We dive into: • Why urgency is NOT the same as importance • The 5 P’s framework for reclaiming your time • Why 80% done by...
2026-03-0449 min
The LeanScaper PodcastWhy Trust Beats Tactics in Landscaping Sales (Real Operators Tell All)To Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensiveRevenue doesn’t grow from “more leads” alone—it grows when marketing promises, sales behavior, and customer experience actually reinforce each other. In this high-performance revenue panel, four operators break down what’s working in the real world: trust-building content, aggressive qualification, sales-to-ops alignment, and community-driven brand equity. 🔥 Highlights you’ll want to steal: • The QR-code review system that generated 850+ detailed reviews—and paid the crew (without paying customers for reviews). • “Attention management, not time management”: why most sales teams stay busy b...
2026-02-2558 min
IM Landscape Growth PodcastBrad Stephenson : Build a Business That Runs Without You00:31 – Intro + why Brad’s perspective mattersBrad’s lived experience + coaching across many companies brings “outside-in” clarity.01:18 – Apprentice to CEO (the 20-year climb)Started at ~$600K revenue / ~8 employees, grew into leadership and ownership opportunities.02:15 – Ownership timeline: minority in 2014, partner retired in 2018Treated the company like he owned it before he did—took on what others avoided.03:07 – Coaching + Leanscaper missionAdvises on people/ops; focuses on helping companies get through the $3–5M hump. Uses DISC + Working Genius to place people in the right seats.06:14 – Primary growth constraint: benchmarking (and why it ticks him o...
2026-02-2438 min
The LeanScaper PodcastHow to Make Blue Collar Work Sexy Again (Modern Playbook)To Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensiveMost trades businesses don’t have a labor problem. They have a positioning problem. In this episode, Mika lays out why blue collar work lost status — and what it takes to bring it back: premium branding, professional culture, performance pay, and leaders with swagger. This is about more than hiring. It’s about rewriting what the trades represent. 🔥 Standout quotes: • “People are attracted to people — not companies” • “You can’t fake pride” • “Commit… a...
2026-02-181h 00Fullerton Unfiltered929. From Canada to the Desert: Igniting Community & Wealth Building with Kevin Scott at Arizona's Leanscaper EventIn this energetic episode, I sit down with Kevin Scott, the Wealthy Landscaper from Canada, at the Arizona Leanscaper event. We dive into how building real community and powerful networks is reshaping the industry, and we share the insights that will help you thrive no matter where you are. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - https://www.lawntrepreneuracademy.com/ Granum Academy Bootcamp Tour (use BRIAN25 to save!): https://www.Granum.com/Brian LMN & Coffee - https://us06web.zoom.us/j/89495679453?pwd=m0wKa6...
2026-02-1830 min
The LeanScaper PodcastThe Momentum Flywheel: A Simple System To Get UnstuckTo Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensiveMomentum isn’t something you summon. It’s something you build. In this episode, Benji Carlson sits down with mental fitness coach Fyfe Barraclough to explore how momentum actually compounds and why most leaders unknowingly sabotage it. The conversation moves beyond motivation and into systems: how energy, clarity, alignment, action, and reinforcement interact to either accelerate progress or quietly slow it down. Inside the episode: • Why momentum feels elusive even when effort is high • The le...
2026-02-1041 min
Trades Talk PodcastBenji Carlson on Building a Revenue Engine with LeanScaperIn this special crossover episode of Trades Talk, we are flipping the script. Justin White sits down with Benji Carlson on the LeanScaper podcast to deconstruct the "boring" reality of scaling a company from $1.5M to $20M+.
While most operators are chasing the next marketing gimmick or shiny service line, the true revenue machines are built on rote, repeatable, and often unsexy processes.
In this episode, Justin and Benji break down:
The "Pilot’s Checklist" for Sales: How to build a sales process so standardized that any team member can "land the plane" sa...
2026-02-0450 minFullerton Unfiltered923. Charting the Future with Justin White: Arizona Leanscaper Meetup InsightsIn this episode, I'm joined by Justin White of K&D Landscaping at the Arizona Leanscaper Meetup. We dive into the future of landscaping, what's evolving in the industry, and how lean strategies are shaping what comes next. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - https://www.lawntrepreneuracademy.com/ Granum Academy Bootcamp Tour (use BRIAN25 to save!): https://granum.com/academy-bootcamp/ GROW 2026 - February 10-12 Dallas, TX: https://hubs.li/Q03Ybxs10 LMN & Coffee - https://us06web.zoom.us/j/89495679453?pwd=m0...
2026-02-0435 minKid Contractor Podcast with Caleb AumanEp 678. Building The Business You Want!A great conversation with Benji Carlson from Leanscaper! https://leanscaper.com/ Auman Landscape on YouTube Primed For Growth www.companycam/kcpodcast Company Cam- 50% for 2 months! Linktree/AumanLandscape @aumanlandscapellc www.CycleCPA.com Use code: Auman and save $200 when signing up. LMN Software Save on onboarding! Code: AUMAN
2026-02-0328 minKid Contractor Podcast with Caleb AumanEp 678. Building The Business You Want!A great conversation with Benji Carlson from Leanscaper! https://leanscaper.com/ Auman Landscape on YouTube Primed For Growth www.companycam/kcpodcast Company Cam- 50% for 2 months! Linktree/AumanLandscape @aumanlandscapellc www.CycleCPA.com Use code: Auman and save $200 when signing up. LMN Software Save on onboarding! Code: AUMAN
2026-02-0328 min
The LeanScaper PodcastHow to Choose the Right CRM for Your Landscaping BusinessTo Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensiveMost contractors don’t have a software problem—they have a decision-making problem. In this episode of the LeanScaper Podcast, Benji Carlson sits down with Mark Sedgley to break down how to actually implement technology that sticks, why most software ends up unused, and how leaders can build the muscle of better systems thinking in a world full of disruption. Expect to learn: • Why buying software is like buying a gym membership • The #1 mistake that kills so...
2026-02-0356 minFullerton Unfiltered921. The Customer Journey Most Contractors Never DesignCustomer experience doesn't happen by accident. It's designed. In this episode, I sit down with Kristen Kiley from Leanscaper to break down how to intentionally map the customer experience from first contact through long-term retention. Recorded at Leanscaper, we walk through the key customer touchpoints most contractors overlook, how small gaps create big problems, and how designing the journey on purpose leads to better retention, referrals, and long-term growth. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - https://www.lawntrepreneuracademy.com/ Granum Academy Bootcamp Tour (use...
2026-01-3033 min
The LeanScaper PodcastThe Future of Landscaping: AI, Roll-Ups & Monster ExitsTo Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensiveDiscover where the landscaping industry is heading next. In this panel discussion recorded live at our Dallas event, six industry leaders share practical insight into the forces reshaping the future of landscape businesses: technology, private equity, M&A, scaling, leadership, and long-term value creation. Whether you’re building toward an exit, planning your next growth phase, or trying to future-proof your company, this conversation offers a clear look at what’s coming and how to prepare. Expect to L...
2026-01-271h 18Kid Contractor Podcast with Caleb AumanEp 675. The ImpactLive from the Leanscaper Revenue Intensive, Caleb sits down with Frank Bourque—an award-winning hardscape professional, speaker, writer, consultant, and entrepreneur with a deep business background. With 20 years as a contractor, Frank has owned and managed multiple multi-million-dollar companies. https://leanscaper.com https://www.frankbourque.com Auman Landscape on YouTube Primed For Growth www.companycam/kcpodcast Company Cam- 50% for 2 months! Linktree/AumanLandscape @aumanlandscapellc www.CycleCPA.com Use code: Auman and save $200 when signing up. LMN Software Save on onboarding! Code: AUMAN
2026-01-2440 minKid Contractor Podcast with Caleb AumanEp 675. The ImpactLive from the Leanscaper Revenue Intensive, Caleb sits down with Frank Bourque—an award-winning hardscape professional, speaker, writer, consultant, and entrepreneur with a deep business background. With 20 years as a contractor, Frank has owned and managed multiple multi-million-dollar companies. https://leanscaper.com https://www.frankbourque.com Auman Landscape on YouTube Primed For Growth www.companycam/kcpodcast Company Cam- 50% for 2 months! Linktree/AumanLandscape @aumanlandscapellc www.CycleCPA.com Use code: Auman and save $200 when signing up. LMN Software Save on onboarding! Code: AUMAN
2026-01-2440 min
Trades Talk PodcastWeekly Update #33: Simon Sinek, Leanscaper, Voyager UpdatesIn this episode of Trades Talk, Justin White delivers Weekly Update #33 live from the cockpit of his Grumman Tiger, returning from the Leanscaper event in Scottsdale. This isn't just a recap of a conference; it is a breakdown of the technological and leadership shifts currently reshaping the landscape industry.
Justin dives into his private sit-down with Simon Sinek, exploring how to scale culture when 90% of your workforce is in the field, siloed from headquarters. The conversation moves from the philosophy of leadership to the raw utility of Agentic AI, a shift from simply querying data to deploying...
2026-01-2416 minFullerton Unfiltered918. Same Goal, Different Roles: Liz & Brian Debrief the Arizona LeanScaper TripBrian and Liz reconnect after the Arizona LeanScaper trip for a real-life regroup and honest catch-up. They talk through what it looks like to reset together, communicate better, and stay aligned while running a snow business in real time, with all the pressure, moving parts, and decisions that come with it. Same goal, different roles, and learning how to win as a team in the middle of a tough season. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - https://www.lawntrepreneuracademy.com/ Granum Academy Bootcamp Tour (use BRIAN25...
2026-01-231h 01Fullerton Unfiltered916. Stop Signing These Garbage Lawn & Snow Contracts (They're Traps)If you've ever signed a contract and immediately felt that "uh-oh" feeling… this episode is for you. We're talking about garbage contracts, hidden clauses, and the fine print that can quietly destroy your profit, your schedule, and your sanity. Just because a client is big doesn't mean the deal is good, and in lawn care, landscaping, and snow removal, the wrong agreement can turn into unpaid work, chargebacks, endless scope creep, and zero leverage when things go sideways. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - https://www.lawntrepreneuracademy.com/ ...
2026-01-1931 minGrowing Green PodcastTurn Your Business Around Without Turning It Upside DownReach Out Via Text!In this Friday episode, Jeremiah shares practical, foundational advice for newer lawn and landscape business owners who want to make real progress early in the year. He breaks down the core metrics that will protect your profit as you grow, including building a real budget, setting a true man hour rate, and pricing correctly so adding employees does not crush your margins. He explains why drive time quietly kills efficiency, how to think about route density, and why you have to be disciplined about where you say yes. Jeremiah also hits production rates...
2026-01-1623 minFullerton Unfiltered915. Liz Takeover: Holding It Down While He's Out in the StormIn this solo episode, Elizabeth gives a behind-the-scenes look at what snow season really takes from entrepreneurs and their families. From sleepless nights and unpredictable schedules to the pressure of being the team people count on when weather hits, she shares the realities you don't always see online. This isn't about glorifying the grind. It's about the responsibility, the flexibility, and the quiet support that keeps everything moving. Granum Academy Bootcamp Tour (use BRIAN25 to save!): https://granum.com/academy-bootcamp/ LeanScaper Revenue Intensive (Scottsdale, AZ Jan 20 & 21): https://leanscaper.com/events GROW 2026 - February 10-12 Dallas...
2026-01-1625 minGrowing Green PodcastHow to Explain Your Business in One Clear StatementReach Out Via Text!In this episode, Jeremiah shares a quick but high impact January action step that can keep your business moving forward instead of slipping backward during the winter slowdown. He also gives a last minute invitation to the LeanScaper Landscape Revenue Intensive in Scottsdale, including what to expect from the speakers, role focused breakouts, and new tech and AI releases. From there, he breaks down a practical identity statement framework that clarifies who you serve, what problems you solve, and what outcomes you deliver. Jeremiah reads real examples for three target segments property managers...
2026-01-1414 minFullerton Unfiltered914. First Who, Then What: The Secret to Building a Great Company!Most business owners chase the next strategy, marketing idea, or equipment upgrade, but Good to Great teaches a simple truth: first who, then what. In this episode, Brian shares why the right people matter more than the perfect plan and breaks down the 3-circle framework of Passion, Excellence, and Profit. If you want a stronger team, better customers, and real momentum, this one's for you. LeanScaper Revenue Intensive (Scottsdale, AZ Jan 20 & 21): https://leanscaper.com/events GROW 2026 - February 10-12 Dallas, TX: https://hubs.li/Q03Ybxs10 LMN & Coffee - https://us06web.zoom...
2026-01-1437 min
The LeanScaper PodcastHow the Best Local Landscapers Become the Obvious ChoiceTo Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensiveIf you’re a landscaper trying to grow your business, content isn’t about going viral—it’s about becoming the obvious choice in your market. In this episode, Benji sits down with Brian Fullerton to break down what actually matters when it comes to content, social media, and long-term brand trust in local service businesses. This is not an episode about algorithms or posting hacks. It’s about credibility, consistency, and calm leadership—and why most contractors misunderstand content enti...
2026-01-1349 minFullerton Unfiltered913. Where Profit Goes to Die: The Hidden Leaks in Your Bidding ProcessYou wanna know where profit goes to die? It's not payroll. It's not fuel. It's your bidding process. That's where most contractors quietly bleed money and don't even realize it. You underbid to win the job, you guess instead of estimate, you forget overhead, drive time, admin, callbacks, and suddenly that "good contract" is just keeping you busy, not profitable. You didn't lose the job. You lost the margin before you ever started. Winning bids doesn't build wealth. Profitable bids do. If you don't know your true numbers, your bids are just educated guesses and guesses don't scale.
2026-01-1231 minFullerton Unfiltered912. Things May Break But Don't Let It Break YouToday we're gonna share about the last week and a half's activities, including broken equipment, employee challenges, and a host of real life topics that we've been dealing with as we've been running our snow operations. Things are gonna happen to you, but it's how you respond and react to those events that determine whether or not they make or break you. Enjoy! LeanScaper Revenue Intensive (Scottsdale, AZ Jan 20 & 21): https://leanscaper.com/events GROW 2026 - February 10-12 Dallas, TX: https://hubs.li/Q03Ybxs10 🌱 LINK Membership Be part of a community where your suc...
2026-01-0917 minFullerton Unfiltered911. The 2026 Marketing BlueprintA forward-looking show focused on building a real, executable marketing plan for 2026. Hosted by Brian and Adam of Branded Bull, this series breaks down strategy, systems, and brand positioning so business owners stop guessing and start marketing with intention. LeanScaper Revenue Intensive (Scottsdale, AZ Jan 20 & 21): https://leanscaper.com/events GROW 2026 - February 10-12 Dallas, TX: https://hubs.li/Q03Ybxs10 🌱 LINK Membership Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LI...
2026-01-0742 min
The LeanScaper PodcastWhy Success Still Feels Empty for So Many Business OwnersTo Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensiveWhy do so many business owners achieve everything they set out to build… yet still feel a quiet emptiness underneath it all? In this conversation, Benji sits down with Philip McKernan to explore why success often feels misaligned, why old wounds silently shape our ambition, and what it takes to shift from proving yourself to actually living in alignment. This episode is a grounded, honest look at the emotional and psychological patterns entrepreneurs rarely talk about—but deeply feel.
2026-01-0645 min
The LeanScaper PodcastThe 4 “Boring” Things That Actually Grow Landscaping RevenueTo Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensiveIn this episode of the LeanScaper Podcast, Benji sits down with Justin White, CEO of K&D Landscaping, to break down what actually drives revenue growth in a landscape business. Justin shares his journey from being thrust into the CEO role at 25 years old to scaling K&D from ~$1.5M to over $20M in annual revenue. Together, they unpack the boring but powerful principles that create predictable growth—things like standardized sales processes, labor hour management, focusing on what yo...
2025-12-3049 min
The LeanScaper PodcastThe Partnership Playbook That Drives GrowthTo Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensiveWhat if the biggest growth driver for your landscaping business isn’t ads, equipment, or even skill—but partnerships? In this episode of The LeanScaper Podcast, Kevin Scott reveals how 90% of revenue comes from partnerships with architects, builders, vendors, realtors, municipalities, and even customers. Expect to learn: -Why you should never email proposals again -How nagging a single architect turned into $90M of work -Why a deep bench of local partners and friends can you help you weat...
2025-12-2345 min
Green ReportTNLA Green Report Podcast, Season 5, Episode 1: Time Freedom for Founders: Reclaim Time with AI, Tommy Cole, LeanScaperSponsored by Hotchkiss Insurance Agency | Presented by TNLA + LeanScaper | Hosted by Tommy Cole
Running a business shouldn’t mean sacrificing your time or personal life. In this episode, Tommy Cole reframes productivity as a systems problem—not a hustle problem—and shares practical ways founders can redesign how they work.
Listeners learn how to escape the busyness trap, audit where their time is really going, and rebuild their schedules around values, priorities, and purpose. The session explores the F.L.O.W. productivity model, the power of eliminating, automating, and delegating effectively, and how AI can se...
2025-12-221h 02
The LeanScaper PodcastHow Landscapers Should Build Next Year’s Budget Step by StepTo Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensiveWhat if the key to keeping more money in your landscaping business isn’t selling more work—but finally building a budget you’ll stick to? In this episode of The LeanScaper Podcast, Benji sits down with Meaghan Likes—entrepreneur, financial educator, and owner of multiple home-service companies—who has built hundreds of budgets and helped contractors hit double-digit net profit with simple systems. Meaghan breaks down why most landscapers avoid budgeting, how to shift your mindset from “restr...
2025-12-1643 min
The LeanScaper PodcastWhy the Traditional ‘Marketing Funnel’ No Longer Works for Contractors w/ Marc LevesqueTo Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensiveThe old marketing funnel is broken (or at the very least has some holes in it). In this episode of The LeanScaper Podcast, Benji sits down with Marc Levesque of Webrunner Media to break down why contractors keep wasting money on leads, how to actually generate AND capture demand, and the exact steps to fix your “leaky funnel” before you pour more money into ads.Timestamps:0:00 – Why the old marketing funnel is broken5:05 – Lead magnets, nurturing, and why it d...
2025-12-0951 min
The LeanScaper PodcastWhat 35 Businesses Taught Dwayne Kerrigan About Building Success w/ Dwayne KerriganTo Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensiveIn this episode, Benji sits down with serial entrepreneur and podcaster Dwayne Kerrigan, who has owned 35+ businesses across 14 industries. From road building to landscaping to restaurants, Dwayne shares the 5 fundamental business skill sets that span industries.You’ll hear: Why vision is a muscle anyone can build The 20-minute “think time” writing exercise that forces breakthroughs The shocking truth about culture: you get what you tolerate Why sales scripts are the ultimate freedom—not a crutch⏰ Timestamps...
2025-12-021h 00
The LeanScaper PodcastIs Profit Lying to You? Why Throughput Might Be the Only Number That Matter w/ Mike LyseckiTo Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensiveUnlock the hidden metrics that actually drive profitability in contracting and landscaping businesses. In this episode, LeanScaper CEO Mike Lysecki breaks down why profit numbers lie, how throughput reveals the truth, and the exact ratios you should track to make more money. Expect to learn: The “labor efficiency ratio” and how it instantly shows if your crews are productiveHow mowing can look more profitable than hardscape — but throughput proves the oppositeThe universal “bottleneck law” that applies to every contracting...
2025-11-251h 05
The LeanScaper PodcastBreaking the Scarcity Trap: How Landscapers Attract Wealth w/ Brian KaskavalciyanTo Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensiveIn this episode, Benji Carlson sits down with Brian Kaskavalciyan of The Wealthy Contractor to uncover why so many landscapers and contractors struggle with scarcity thinking—and what it really takes to build wealth in business. Brian shares powerful mindset shifts, personal stories, and practical tools that help entrepreneurs overcome fear, reprogram limiting beliefs, and finally give themselves permission to win. Expect to learn:1. Why fear is the #1 reason contractors undercharge. 2. How most business owners ac...
2025-11-1856 min
The LeanScaper Podcast‘Post & Pray’ Hiring Is Dead: How Landscapers Win With Proactive Recruitment w/ Crew HRTo Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensiveHiring in the trades is broken. Too many contractors “post and pray,” hoping the right people show up. In this episode, Benji sits down with Naomi Pitt and Josianne Gaudette from CrewHR to break down what real recruitment looks like in 2025—from building pipelines, referral programs, employer branding, and even using AI without losing the human touch. If you’re struggling to attract and keep top talent, this episode is packed with tactical advice and powerful mindset shifts. Timest...
2025-11-1249 min
The LeanScaper PodcastStop Wasting Leads: Funnel Audit for Landscapers w/ Allan DibTo Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensiveMarketing is the lifeblood of every small business — yet most entrepreneurs waste thousands chasing shiny objects, outsourcing to the wrong people, or tracking the wrong numbers. In this conversation with best-selling author Allan Dib (The 1-Page Marketing Plan, Lean Marketing), we unpack how to eliminate waste, focus on what matters, and build a marketing engine that works. 👉 Subscribe for more insights: https://www.youtube.com/@leanscaper 👉 Grab Allan’s free resources: leanmarketing.com Timestamps: 00:00 – Introduction 01:19 – Why...
2025-11-0451 min
The LeanScaper PodcastThe 5 Stages of Scaling Your Landscaping Business w/ Mark BradleyTo Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensive Learn More About Our Accelerator Programs: https://leanscaper.com/programs In this episode of the LeanScaper Podcast, Benji Carlson sits down with Mark Bradley to break down the five stages of scaling a landscaping business—from startup hustle to legacy enterprise. Mark shares raw stories, painful lessons, and powerful frameworks that every entrepreneur needs to hear. Whether you’re stuck at $500K, fighting to get past $3M, or steering a $20M company, this roadmap will help you scale...
2025-10-281h 14
The LeanScaper PodcastHow To Harness Jobsite Intelligence w/ Isaac BarlowTo Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensiveIn this episode, Benji sits down with Isaac Barlow, founder of BusyBusy, one of the first time-tracking tools purpose-built for the trades. Isaac is a visionary entrepreneur and technologist who transformed the way contractors capture and use jobsite data. Isaac shares his deep insights on the power of “jobsite intelligence,” the critical field data that helps contractors make smarter, more profitable decisions. This conversation explores:Why time tracking is the most crucial, yet elusive, data point in the...
2025-10-2146 minKid Contractor Podcast with Caleb AumanEp 646. Elevating Your VisionAn information packed episode with Mike Lasecki of LeanScaper. https://leanscaper.com https://www.togetherinthetrades.com Auman Landscape on YouTube Primed For Growth www.companycam/kcpodcast Company Cam- 50% for 2 months! Linktree/AumanLandscape @aumanlandscapellc www.CycleCPA.com Use code: Auman and save $200 when signing up. LMN Software Save on onboarding! Code: AUMAN Latux Diamond Blades- 20% off your purchase- Code: AUMAN Ninjava.com Code: Auman100 for $100 off
2025-10-1632 minKid Contractor Podcast with Caleb AumanEp 646. Elevating Your VisionAn information packed episode with Mike Lasecki of LeanScaper. https://leanscaper.com https://www.togetherinthetrades.com Auman Landscape on YouTube Primed For Growth www.companycam/kcpodcast Company Cam- 50% for 2 months! Linktree/AumanLandscape @aumanlandscapellc www.CycleCPA.com Use code: Auman and save $200 when signing up. LMN Software Save on onboarding! Code: AUMAN Latux Diamond Blades- 20% off your purchase- Code: AUMAN Ninjava.com Code: Auman100 for $100 off
2025-10-1632 min
The LeanScaper PodcastHow to Build a Leadership Team Before You Burn Out w/ Barry HartmanTo Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensiveIf your business can’t run without you, it’s not a business - it’s a bottleneck. Barry Hartman built 505-Junk into a 7-figure operation because he built leaders - not just labor. In this episode, he shares the hard-won lessons behind building a leadership team that drives growth without bloated overhead.✅ When to begin designing and building a leadership team (hint: sooner than you think)✅ How to design roles that create ownership and eliminate confusion✅ Why culture...
2025-10-141h 14Fullerton Unfiltered876. From $8M Landscaper to EVP Of Sales At Leanscaper: Rich Thiebaud's Bold Career PivotOn this episode, I sit down with Rich Thiebaud to unpack his incredible journey in the green industry. Rich built and scaled his own landscape company to $8 million in revenue before feeling called to pivot into a new chapter. That decision led him to LMN, where he helped transform the way contractors run their businesses, and now into his role as EVP of Sales at Leanscaper. We talk about the lessons he learned building a successful company, the courage it takes to change direction at the top of your game, and how his passion for people and...
2025-10-0830 min
The LeanScaper PodcastHiring Your First Salesperson? Don’t Screw This Up. w/ Asad ZamanTo Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensiveHiring your first salesperson can feel like pulling the cord on a chainsaw that won’t start; over and over again. In this episode, Benji sits down with Asad Zaman, CEO of Sales Talent Agency, to unpack why this hire is so hard and why most business owners get it dead wrong.Asad has helped 1,500 companies make over $1 billion in sales hires, and he’s here to deliver hard truths and practical steps. They dive into why only 1 in 10 sale...
2025-10-071h 09Growing Green PodcastWhy Hiring for Culture Beats Hiring for SkillsReach Out Via Text!Recorded at the LeanScaper Finance Intensive in Dallas, Jeremiah sits down with Rich Thiebaud to unpack his journey from running his family’s landscaping company as a teenager to helping lead sales at LeanScaper today. Rich shares how he scaled a family business from just over $1M to nearly $9M, the challenges of team building, and the lessons he learned through selling his ownership stake to his brother. They dive into leadership, imposter syndrome, hiring processes, and how AI is reshaping recruitment and business operations. Rich also highlights the unique culture of...
2025-10-0127 min
The LeanScaper PodcastThe Blue-Collar Gold Rush: PE’s Big Move into Landscaping w/ Morgan TateTo Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensivePrivate equity is flooding into the landscaping industry, but why now? In this episode, Morgan from Breakwater M&A breaks down the massive shift in investor focus and what it means for blue-collar entrepreneurs. We talk about: • Why landscaping is suddenly a hot investment target • How AI is pushing investors out of tech and into real-world businesses • The “golden era” of exits—and how to avoid leaving money on the table • The real reason most contractors ca...
2025-09-301h 00Growing Green PodcastTransparency That Transforms: Open Book Management in ActionReach Out Via Text!Equip Expo Tickets- Code GG50 at checkout:https://www.equipexposition.com/Recorded live at the LeanScaper Financial Intensive in Dallas, Jeremiah sits down with Ryan Markowich, founder of Creative Roots Landscape in British Columbia and certified coach with The Great Game of Business. Ryan shares his journey from knocking doors with a lawnmower to building a multimillion-dollar design-build firm, eventually selling majority ownership to his employees. He dives deep into open-book management, teaching employees how to think like owners, and why transparency transforms both culture...
2025-09-2648 minKid Contractor Podcast with Caleb AumanEp 640. Give it a shotTalking with Chief Customer Experience Officer of LeanScaper, Kristen Kiely. LeanScaper @KRISTENKIELY_CXO https://www.togetherinthetrades.com Auman Landscape on YouTube Primed For Growth www.companycam/kcpodcast Company Cam- 50% for 2 months! Linktree/AumanLandscape @aumanlandscapellc www.CycleCPA.com Use code: Auman and save $200 when signing up. LMN Software Save on onboarding! Code: AUMAN Latux Diamond Blades- 20% off your purchase- Code: AUMAN Ninjava.com Code: Auman100 for $100 off
2025-09-2559 minKid Contractor Podcast with Caleb AumanEp 640. Give it a shotTalking with Chief Customer Experience Officer of LeanScaper, Kristen Kiely. LeanScaper @KRISTENKIELY_CXO https://www.togetherinthetrades.com Auman Landscape on YouTube Primed For Growth www.companycam/kcpodcast Company Cam- 50% for 2 months! Linktree/AumanLandscape @aumanlandscapellc www.CycleCPA.com Use code: Auman and save $200 when signing up. LMN Software Save on onboarding! Code: AUMAN Latux Diamond Blades- 20% off your purchase- Code: AUMAN Ninjava.com Code: Auman100 for $100 off
2025-09-2559 min
The LeanScaper PodcastThe Lean Operations Playbook For Landscapers w/ Mike LyseckiTo Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensiveWhat happens when you hire a software programmer, not a landscaper, to help run one of the biggest jobs of your career? In this live talk turned podcast episode, Mike Lysecki reveals the behind-the-scenes story of how systems, transparency, and accountability became the backbone of TBG’s success and eventually the foundation for LMN and LeanScaper. From a $5M residential project that ballooned into $12M, to a job interview where Mark opened his QuickBooks and doubled Mike’s salary on t...
2025-09-2344 min
Trades Talk PodcastWeekly Update #16 - Transforming the Landscape Industry: Insights from Recent ConferencesIn this weekly update, Justin White shares insights from recent conferences, including the Leanscaper and Ignite events, discussing key takeaways on goal setting, team management, and the future of the landscape industry with AI integration. He emphasizes the importance of strategic one-on-one meetings and the potential for technology to transform business operations. Additionally, he shares personal updates on his backyard project and encourages listeners to stay connected for future podcasts.
Takeaways
Weekly one-on-one meetings are life-changing for teams.
Focus on how to achieve goals, not if they can be achieved.
AI will...
2025-09-2014 minFullerton Unfiltered868. What Is a Leanscaper? With Tommy ColeIn this episode of the Fullerton Unfiltered Podcast, I'm joined by Tommy Cole to unpack the heart behind the Leanscaper movement. It's more than just a buzzword — being a Leanscaper is about building a smarter, more connected landscaping community that shares ideas, supports one another, and drives the industry forward. We also dive into the exciting role of Leanscaper AI, the innovative tools that are helping contractors streamline operations, bid smarter, and make data-driven decisions. Tommy shares how this technology is reshaping the way landscapers approach everything from job costing to team management — and how it's empowering owne...
2025-09-1942 minKid Contractor Podcast with Caleb AumanEp 638. Live from LeanScaper Dallas (Part 1)Tommy Cole from LeanScaper joins the show... https://www.togetherinthetrades.com Auman Landscape on YouTube Primed For Growth www.companycam/kcpodcast Company Cam- 50% for 2 months! Linktree/AumanLandscape @aumanlandscapellc www.CycleCPA.com Use code: Auman and save $200 when signing up. LMN Software Save on onboarding! Code: AUMAN Latux Diamond Blades- 20% off your purchase- Code: AUMAN Ninjava.com Code: Auman100 for $100 off
2025-09-1837 minKid Contractor Podcast with Caleb AumanEp 638. Live from LeanScaper Dallas (Part 1)Tommy Cole from LeanScaper joins the show... https://www.togetherinthetrades.com Auman Landscape on YouTube Primed For Growth www.companycam/kcpodcast Company Cam- 50% for 2 months! Linktree/AumanLandscape @aumanlandscapellc www.CycleCPA.com Use code: Auman and save $200 when signing up. LMN Software Save on onboarding! Code: AUMAN Latux Diamond Blades- 20% off your purchase- Code: AUMAN Ninjava.com Code: Auman100 for $100 off
2025-09-1837 min
The LeanScaper Podcast8 Money Mistakes Killing Your Landscaping Business (And How to Avoid Them) w/ Bob GauvreauTo Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensiveYou don’t run a profitable landscaping business by accident. In this episode, Benji sits down with Robert Gauvreau - CPA, author of The Wealthy Entrepreneur, and founder of Gauvreau Accounting, Tax, Law, Advisory - to expose the eight most common financial mistakes contractors make and how to avoid them. Robert’s firm has worked with over 4,000 businesses across North America, including 700+ contractors, giving him a unique, behind-the-scenes look at what drives sustainable profitability in landscaping. Expect to l...
2025-09-181h 04
The LeanScaper PodcastHow To Lose Most Of Your Employees In One Year w/ Benji CarlsonTo Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensiveIn this special episode of The LeanScaper Podcast, Benji Carlson takes the stage to deliver one of his most impactful talks yet: how to build a one-year people plan that actually works. Most contractors love strategy - it’s fun, exciting, and creative. But sooner or later, every great plan must run through people… and that’s where the real challenges begin. In this live session, Benji shares the painful lessons a particularly bad year in business taught him about l...
2025-09-0943 min
The Green Grind PodcastThe Green Grind Podcast Episode 233In this episode, Kory and LeRoy welcome Kirstin Mains back to The Green Grind to dive deep into one of the most important topics for any business owner: getting out of your own way. Fresh off their trip to the Landscaper event in Charlotte, the crew unpacks why so many owners become the bottleneck in their business and how to fix it. They discuss building systems that scale, empowering team members to take ownership, and focusing on vision over chaos. You'll also hear about the new AI tools being developed for the green industry, the importance of...
2025-09-091h 03
The Landscaper's Guide to Modern Sales & MarketingADHD, Efficiency, and Growing Landscape Teams with LeanScaper’s Kristen KielyHiring, leading, and keeping your team focused is one of the toughest parts of growing a landscaping company. Add in the unique challenges of ADHD and neurodivergence, and it can feel overwhelming. But what if those differences could actually be a strength in your company?In this episode of The Landscaper’s Guide, Jack Jostes interviews LeanScaper Chief Customer Experience Officer Kristen Kiely. Kristen has nearly a decade of industry experience with LMN, The Grounds Guys, and now LeanScaper, and her husband runs a $5M design-build and snow company in Toronto. She shares how...
2025-09-0520 min
The LeanScaper PodcastWhy Burnout Hits Hardest for Business Owners (And How to Recover) w/ Jon DeWaalTo Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensiveIn this powerful episode, Benji sits down with Jon DeWaal, Executive Director of Liminal Space, to unpack burnout from the inside out - what it feels like, why it happens, and how entrepreneurs can break free from the grind that’s stealing their energy and purpose. Expect to learn: • What “functional burnout” feels like and how it traps leaders in a life they can’t escape • How burnout hijacks your presence, leadership, and decision-making • Easy-to-spot signs you’re burning...
2025-09-021h 05
The Green Grind PodcastThe Green Grind Podcast Episode 232 Featuring Aaron SuttenfieldIn this episode, Kory and LeRoy sit down with Aaron Suttenfield, founder of A&D Suttenfield Landscaping, to explore the role of faith, family, and values in building a successful business from the ground up. Aaron shares his journey—from mowing grass in high school to leading a full-service landscape company—and how staying true to his principles has shaped every part of his business. With a strong focus on customer service, employee relationships, and doing the right thing (even when it's hard), Aaron explains how he built a business that reflects more than just financial goals.
2025-09-021h 40
The LeanScaper PodcastOne Plan. Massive Action. Total Turnaround w/ Justin WhiteTo Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensiveWhat’s holding landscapers back from their true potential? In this episode, Justin White (CEO of K&D Landscaping) brings raw energy to his keynote in Charlotte. He shares how “sweat equity,” a championship mindset, and bold long-term vision can transform not just your business but your entire life. Justin doesn’t just talk about growth; he proves it by living it. From nearly losing his family business to scaling it into a market leader, his story is a wak...
2025-08-2646 min
The Green Grind PodcastThe Green Grind Podcast Episode 231 Featuring Adam FullertonIn this episode, Kory and LeRoy are joined by Adam Fullerton, a marketing strategist and creative agency owner who helps service-based businesses cut through the noise and actually connect with customers. Adam breaks down what most companies get wrong about marketing—and how to fix it. From storytelling and brand consistency to knowing your audience and crafting the right message, Adam offers practical strategies you can apply right now to grow your business the smart way. Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc Need a website? Use th...
2025-08-261h 03
The Contractor Fight with Tom ReberTCF1051: Smart Kids Should Skip College (And Learn a Trade Instead) with Benji CarlsonBenji Carlson has spent his life building movements in the trades. From the franchise painting world to Breakthrough Academy to now helping lead Leanscaper, an AI-powered platform for landscapers. In this deep-dive with Tom, they tackle the real reasons the trades lost their shine, and what it’s going to take to make them cool again.They talk content, culture, recruiting, money, and what separates struggling contractors from thriving ones. This episode is pure 🔥 for anyone serious about growing a blue-collar business with pride and purpose.👇 CHAPTERS 00:00 - Intro 01:13 - Who is Benji...
2025-08-2159 min
The LeanScaper PodcastThe Inner Fight: Why Mindset Beats Tactics Every Time w/ Tom ReberTo Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensiveSometimes it’s not your systems holding you back, but your mindset. In this episode, Benji sits down with Tom Reber - Marine Corps veteran, business coach, speaker and founder of The Contractor Fight - to unpack the real work contractors need to do: winning the inner fight. You’ll learn: • Why fear is the #1 limiter of growth - and how to beat it • The daily habits top contractors use to stay sharp and focused • How to lead pe...
2025-08-1947 min
The LeanScaper PodcastIs Your Landscaping Business Ready For Agentic AI? w/ Mark BradleyTo Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensiveOn Thursday July 24th, LeanScaper’s Founder Mark Bradley unveiled LeanScaper.ai, the first and only AI platform built for landscapers and their teams. Lana, the chat agent inside LeanScaper.AI, which you’ll see demonstrated in this video is available to you now for free. Just click here to create an account in less than one minute. In this groundbreaking keynote from the Lawn and Landscape Technology Conference, Mark shares the deeply personal story behind Lana’s creat...
2025-08-1245 minThe LeanScaper PodcastWhy Most Contractor Sales Teams Fail (And How to Fix Yours in 2025) w/ Ryan GrothTo Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensiveThe era of order-taking is over and if your sales team is still sitting around waiting for the phone to ring, you’re in trouble. In this episode, Benji sits down with Ryan Groth, CEO of Sales Transformation Group, to unpack what today’s high-performance contractor sales orgs actually look like and how you can build one from scratch. You’ll learn: • Why “sales culture” is your biggest lever in today’s market • How to future-proof your sales org i...
2025-08-0553 minThe LeanScaper PodcastSEO Has Changed: Here’s How to Stay Visible in the Age of AI w/ Devon HayesTo Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensiveSEO isn’t what it used to be and if your marketing agency is still chasing backlinks and blog posts, you’re falling behind. In this episode, Benji talks with Devon Hayes, co-founder of Elevation Marketing, about how AI and large language models have transformed search and what landscaping business owners must do to stay visible and competitive. You’ll learn: • Why your brand is now the biggest factor in Google rankings • What “entity SEO” means and how it’s alrea...
2025-07-2948 minThe LeanScaper PodcastElephant Hunting: How to Land and Keep Big Clients w/ Steve WheatcroftTo Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensiveYou don’t scale a landscape company past $30M without learning how to hunt elephants and survive the feast. In this episode, we sit down with Steve Wheatcroft, founder of ULS and now a LeanScaper advisor, to unpack the high-stakes game of enterprise sales in landscaping. From university project to $100M powerhouse, Steve built ULS by mastering the art of landing massive municipal, institutional, and retail contracts and living to tell the tale. We dig deep into:
2025-07-2252 minKid Contractor Podcast with Caleb AumanEp 621. Lessons from a recent Leanscaper EventRecapping top takeaways from a recent Leanscaper event. https://community.leanscaper.com https://www.togetherinthetrades.com Auman Landscape on YouTube Primed For Growth www.companycam/kcpodcast Company Cam- 50% for 2 months! Linktree/AumanLandscape @aumanlandscapellc www.CycleCPA.com Use code: Auman and save $200 when signing up. LMN Software Save on onboarding! Code: AUMAN Latux Diamond Blades- 20% off your purchase- Code: AUMAN Ninjava.com Code: Auman100 for $100 off
2025-07-1625 minKid Contractor Podcast with Caleb AumanEp 621. Lessons from a recent Leanscaper EventRecapping top takeaways from a recent Leanscaper event. https://community.leanscaper.com https://www.togetherinthetrades.com Auman Landscape on YouTube Primed For Growth www.companycam/kcpodcast Company Cam- 50% for 2 months! Linktree/AumanLandscape @aumanlandscapellc www.CycleCPA.com Use code: Auman and save $200 when signing up. LMN Software Save on onboarding! Code: AUMAN Latux Diamond Blades- 20% off your purchase- Code: AUMAN Ninjava.com Code: Auman100 for $100 off
2025-07-1625 minThe LeanScaper PodcastYour Business Is a Waste Factory, Lean Fixes That w/ Tom HughesTo Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensiveWhat does “Lean” really mean - and why should every landscaper care? In this episode, Benji sits down with Tom Hughes to unpack the origins of Lean thinking, straight from Toyota’s post-WWII survival mode to today’s jobsite inefficiencies. You’ll learn:-Why Lean was born from desperation, not inspiration-The 7+2 types of waste every business leader should be targeting-How landscapers lose time (and money) without realizing it-Why f...
2025-07-161h 04The LeanScaper PodcastLandscaping Needs More Female Leaders. Here’s How. w/ Ellen RohrTo Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensiveEllen Rohr is one of the most respected women in the trades. As President of Zoom Drain and author of multiple best-selling books, she’s coached thousands of business owners toward profitability, purpose, and personal growth. In this episode, Ellen opens up about: • How she overcame her fear of numbers, mastered financial literacy, and used bookkeeping to transform her life • The hard truth about trying to “change” your partner in business and the lesson that growth starts on the ins...
2025-07-111h 06The LeanScaper PodcastUnlock Endless Customers With These 4 Shifts w/ Marcus SheridanTo Register for The People Intensive in Chicago Click Here: https://leanscaper.com/events/people-intensiveBest-selling author and marketing powerhouse Marcus Sheridan joins Benji to reveal why trust - not tactics - is the real secret to sales growth. From breaking down the “trust deficit” to why most landscapers lose the sale before the call, this episode is a roadmap to building a brand buyers believe in. Learn how to: • Win the 80% of the sales journey that happens before the first contact • Future proof your sales process for the age of AI • Be bo...
2025-07-101h 01The LeanScaper PodcastWhat is LeanScaper? w/ Mark BradleyAfter selling LMN for over $250 million, Mark Bradley could’ve walked away. But instead, he launched LeanScaper - with a mission to build a better future for every tradesperson in the green industry. In this powerful debut episode, Mark gets brutally honest about burnout, the mistakes that nearly cost him everything, and why the trades deserve more than low wages and broken systems. 🔍 Highlights: • Why most landscapers are sabotaging themselves without realizing it • The 4 pillars of the LeanScaperOS - and how they transform team culture, profitability, and operations • What Mark wishes every small business owner knew...
2025-07-091h 00Fullerton Unfiltered802. Friday Fun Recap With Brian & Liz from Leanscaper MiamiJoin Brian & Liz for a lighthearted Friday recap from the Leanscaper event in Miami! We're breaking down highlights, behind-the-scenes moments, and sharing some laughs from an unforgettable week of networking, growth, and sunshine. Tune in for the fun! LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Mastermind Sessions (Use code Brian). LMN Landscape Software (Interested in checking out LMN and giving it a free Trial? Use our link or the code "Brian" to get the best savings and signup experience possible). Brian's Lawn Maintenance On...
2025-04-1858 min
Growing Green PodcastStop Guessing, Start Scaling: Using the Leanscaper Framework With Kristen KielyReach Out Via Text!In this episode of the Growing Green Podcast, host Jeremiah Jennings sits down with Kristen Kiely, Chief Customer Experience Officer at Leanscaper, to dive deep into building scalable systems for your landscaping business. Kristen shares lessons from her time at LMN and The Grounds Guys, and how Leanscaper is empowering business owners—no matter the size—to implement proven frameworks that drive serious results. From step-by-step SOPs to accessing expert advisors, this conversation unpacks what it takes to grow with clarity and confidence. Whether you're just getting started or you're a $10M+ company read...
2025-04-1140 minFullerton Unfiltered788. The Leanscaper Way: Eliminating Waste & Unlocking More Profit in Your BusinessIn this episode, we dive into The Leanscaper Way—a strategic approach to increasing efficiency by eliminating waste in your landscaping business. Learn how to identify profit-draining inefficiencies, streamline operations, and maximize productivity without adding extra stress. Whether you're a solo operator or managing a crew, these practical tips will help you unlock more profit while working smarter, not harder. Tune in and start optimizing your business today! LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Mastermind Sessions (Use code Brian). LMN Landscape Software (Interested in checki...
2025-03-1741 minGrowing Green PodcastLate Night Leanscaper Revenue TakeawaysReach Out Via Text!In todays episode we have a late night hotel room discussion with Brian Fullerton and Caleb Auman. This is a 3 part show split between all of our podcasts. This is the second installment with Brians being the first. We catch up and discuss some of our growth in relation to trucks and equipment and how we can't only think about the problem right in front of us, but the solution for down the road! Check out the other 2 parts to hear more fun conversation and valuable insights from the Leanscaper Revenue Intensive in...
2025-03-0547 minFullerton Unfiltered783. Game-Changing Lessons from Nashville: LeanScaper & Revenue Growth Mastery TakeawaysIn this episode, we break down the biggest takeaways from the LeanScaper and Revenue Growth Mastery workshops in Nashville. From scaling smarter to unlocking new revenue streams, we're sharing the game-changing strategies that can take your landscaping business to the next level. Tune in for key insights, real-world applications, and the mindset shifts you need to win big! Grab your ISO Tunes here: https://bit.ly/3wzhaI4 LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Mastermind Sessions (Use code Brian). LMN Landscape Software (Interested in...
2025-03-0532 min