Shows
Kid Contractor Podcast with Caleb AumanE752. Contractor Horror Stories | Rich Thiebaud (EVP of Sales @ LeanScaper)Running a landscape and construction business is unpredictable and chaotic. Rich Thiebaud joinds Caleb and together they emphasize that long-term success is built upon countless operational failures and hard-learned lessons. Thiebaud shares humorous job site anecdotes, including unexpected customer stress responses, bizarre equipment mishaps, and costly material errors. Ultimately, the conversation stresses the importance of implementing robust systems, clear procedures, and proper documentation to prevent avoidable business disasters. Key Takeaways: Establish documented procedures and operational systems to prevent recurring mistakes and maintain consistency across your team. Communicate clear timelines and job expectations up front to minimize...
2026-10-291h 00Kid Contractor Podcast with Caleb AumanE752. Contractor Horror Stories | Rich Thiebaud (EVP of Sales @ LeanScaper)Running a landscape and construction business is unpredictable and chaotic. Rich Thiebaud joinds Caleb and together they emphasize that long-term success is built upon countless operational failures and hard-learned lessons. Thiebaud shares humorous job site anecdotes, including unexpected customer stress responses, bizarre equipment mishaps, and costly material errors. Ultimately, the conversation stresses the importance of implementing robust systems, clear procedures, and proper documentation to prevent avoidable business disasters. Key Takeaways: Establish documented procedures and operational systems to prevent recurring mistakes and maintain consistency across your team. Communicate clear timelines and job expectations up front to minimize...
2026-10-291h 00
The LeanScaper PodcastOperators Get Tired. Owners Get Rich.You can run an $18M business with 300 employees and still be miserable — because the thing making you tired is the same thing you think makes you valuable. Dwayne Kerrigan has owned 31 businesses across 15 industries in 40 years, studied under Stephen Covey and Keith Cunningham (the "rich dad" from Rich Dad Poor Dad), and spent a decade at Tony Robbins' side as his bodyguard, capturing everything. In this talk from the LeanScaper Intensive stage, he lays out why most owners in this industry are stuck in the operator's seat — and the exact framework he uses to climb out of it and stay...
2026-10-1341 minKid Contractor Podcast with Caleb AumanE744. Contractor Horror Stories | Tommy Cole EVP of Industry Relations at LeanScaperVeteran contractor Tommy Cole shares a wealth of experience from decades in the landscape construction and civil engineering industries. Tommy recounts numerous job site mishaps, ranging from an accidental skid steer intrusion onto a protected prairie meadow to the astonishing coincidence of plastering the wrong pool on the exact same street. Through these humorous and challenging anecdotes, he emphasizes the critical importance of owning one's mistakes and never complaining about clients. The conversation highlights how vital clear communication and accessible data are for growing a successful contracting business. Connect with LeanScaper. Key Takeaways: Take complete ownership...
2026-10-011h 16Kid Contractor Podcast with Caleb AumanE744. Contractor Horror Stories | Tommy Cole EVP of Industry Relations at LeanScaperVeteran contractor Tommy Cole shares a wealth of experience from decades in the landscape construction and civil engineering industries. Tommy recounts numerous job site mishaps, ranging from an accidental skid steer intrusion onto a protected prairie meadow to the astonishing coincidence of plastering the wrong pool on the exact same street. Through these humorous and challenging anecdotes, he emphasizes the critical importance of owning one's mistakes and never complaining about clients. The conversation highlights how vital clear communication and accessible data are for growing a successful contracting business. Connect with LeanScaper. Key Takeaways: Take complete ownership...
2026-10-011h 16
The LeanScaper PodcastPay Your Future Self First | The Money HabitYour business can be crushing it while your money falls apart at home — and one quietly drains the other.Mike Michalowicz, author of Profit First and nine other books, breaks down the system from his newest book, The Money Habit — think Profit First for your personal life, built on six bank accounts that work with how your brain is actually wired instead of against it.For a landscape business owner, this is the missing half of the equation: your company is only ever as healthy as your finances at home — and when one side struggles, it qui...
2026-09-2925 min
The LeanScaper PodcastThe Single Point of Failure | Owner-Dependency TestYou took the two-week vacation, came back, and the business was still standing — so you decided you'd solved owner dependency. A buyer looks at those same two weeks and sees the opposite.Adam Coffey, bestselling author and CEO, has built billion-dollar companies and personally bought 58 of them — and he can usually tell in the first hour on site whether an owner has built a real asset or just a very demanding job.For a $1M–$10M landscape operation where every real decision still routes through the owner, that one dependency is quietly capping both your enterp...
2026-09-1537 min
The Dwayne Kerrigan Podcast153. Vision, Entrepreneurship and Purposeful Growth with Mark Bradley (Re-release)What happens when the business you built becomes too dependent on you to keep growing?Mark Bradley, Founder and Chairman of LeanScaper and author of the newly released The Landscaper’s Operating System: Build a Landscape Company That Runs Without You, joins Dwayne Kerrigan for Part Two of a conversation about one of the most important transitions an entrepreneur can make: moving from being the person who runs everything to becoming the leader who builds a company capable of running without them.Mark draws on decades of experience building, scaling, and evolving businesses to break do...
2026-08-191h 18
The Dwayne Kerrigan Podcast152. Mission-driven Success: Integrity and Industry Disruption with Mark Bradley (Re-release)What does it take to build a business that is profitable, principled, and strong enough to scale?Mark Bradley, Founder and Chairman of LeanScaper and author of the newly released The Landscaper’s Operating System: Build a Landscape Company That Runs Without You, joins Dwayne Kerrigan for Part One of a wide-ranging conversation on the decisions, disciplines, and operating principles that helped shape his career.Mark’s path was anything but conventional. After leaving the nuclear industry, he entered landscaping and began building what would eventually become TBG Landscape, growing it from a backyard operation into...
2026-08-121h 10
The LeanScaper PodcastHow Landscapers Get Leads From Social MediaMost landscapers don't abandon social media because they're bad on camera, they quit at week three because nobody ever handed them a system.Sebastian Lopez Fernandez, Co-Founder of Awake Abroad Media, has helped landscaping companies turn owner-led content into millions of views and real revenue and he breaks down exactly how.For a $1M–$10M landscape business, an invisible owner is leaving trust, leads, and booked jobs on the table every single week.IN THIS EPISODE:- The three-pinned-post foundation — who you are, what you do, and client results — that converts visitors before...
2026-07-1430 min
The Dwayne Kerrigan Podcast146: Why AI Empowers Entrepreneurs More Than Anyone with Sean BarrySean Barry's team used to spend six months building a feature. Now they build it in two to three weeks.In Part 2, Sean and Dwayne move from the AI transformation inside LeanScaper to the bigger picture: what the software industry looks like in twelve months, why autonomous cars and AI adoption are fundamentally different problems, and what it actually means to participate in this change rather than spectate. In this episode: Why the software industry is facing a potential 50-80% company turnover in the next 12-18 months — and why it's simultaneously the best time to...
2026-07-0152 min
The LeanScaper PodcastThe Peak Season Traps You Don't See | Landscaping ProfitMost landscapers don't lose their season during the season — the money already walked out the door last winter, before a single truck rolled.Mark Bradley, founder of LeanScaper, scaled a trades business through twenty peak seasons and watched the same hidden traps swallow good operators every single year.For a $1M–$10M landscape business, the decisions you make in the next eight weeks decide your November P&L — not your July bank balance.IN THIS EPISODE:- Why $100K a week flowing through the business in July can hide a margin proble...
2026-06-3038 min
Growing Green PodcastInside LeanScaper’s Explosive Growth With Benji CarlsonReach Out Via Text!In this episode of The Growing Green Podcast, Jeremiah sits down with Benji Carlson live from the LeanScaper People Intensive in Chicago. Benji shares what it’s really been like helping build LeanScaper from the ground up over the last 18 months—growing from startup mode to a thriving community of nearly 700 contractors. The conversation dives deep into why AI is rapidly reshaping the green industry, how contractors can build tech-enabled companies, and why the future belongs to businesses willing to adapt. Jeremiah also reflects on his biggest takeaways from the event, incl...
2026-06-2625 min
The Dwayne Kerrigan Podcast145: Sean Barry: AI Is Happening To You or With YouIn January, 95% of the code Sean Barry's team wrote was written by hand. Six months later, that number is 2%. Sean isn't predicting what AI will do to your industry — he's living it, building it, and losing sleep over it.In this conversation with Dwayne Kerrigan, Sean Barry - the Chief Product Officer of LeanScaper - shares what the AI transformation actually looks like from the inside: the grief, the identity crisis, the compounding flywheel effect, and the window that's closing faster than most people realize.In this episode:Why most small to mid-sized businesses ca...
2026-06-241h 02
Trades Talk PodcastTrades Talk Weekly Update 53: LeanScaper Takeaways, the Profitability Squeeze, and Why the Bottleneck Is at the TopJoin Disruptors: https://www.skool.com/disruptors/about
Year two kicks off here. Justin debriefs the LeanScaper event in Chicago and pulls three takeaways straight from the room. The 131 rule from Dan Martell for handing problems back to your team instead of being the firefighter. Why trust is the foundation under every high performing company, with a nod to Patrick Lencioni's Five Dysfunctions of a Team. And the calendar audit that was Justin's biggest aha of the week: 14 days, 15 minute blocks, rate your energy, then apply the four Ds.
From there he digs into the...
2026-06-2014 minKid Contractor Podcast with Caleb AumanE713. Breaking Down Our Sales & Tech Workflow.This episode details the professional systems and operational philosophy used by Caleb Auman to manage a successful landscaping business. It highlights how specialized software and rigorous processes are essential for transforming a chaotic workload into a controlled, profitable enterprise. Caleb outlines a structured sales funnel, starting from the initial lead qualification and moving through detailed onsite measurements, design fees, and strategic payment schedules. Key tools like LMN, Company Cam, and Leanscaper are identified as the backbone of the company's "tech stack" for documentation and job costing. Key Takeaways: Implement a strict lead qualification script to ensure...
2026-06-0923 minKid Contractor Podcast with Caleb AumanE713. Breaking Down Our Sales & Tech Workflow.This episode details the professional systems and operational philosophy used by Caleb Auman to manage a successful landscaping business. It highlights how specialized software and rigorous processes are essential for transforming a chaotic workload into a controlled, profitable enterprise. Caleb outlines a structured sales funnel, starting from the initial lead qualification and moving through detailed onsite measurements, design fees, and strategic payment schedules. Key tools like LMN, Company Cam, and Leanscaper are identified as the backbone of the company's "tech stack" for documentation and job costing. Key Takeaways: Implement a strict lead qualification script to ensure...
2026-06-0923 minKid Contractor Podcast with Caleb AumanE711. The Field-Tested Change Order Checklist: Get Paid for Every Add-OnCaleb addresses the financial and operational pitfalls of poorly managed change orders within his landscaping business. He admits to losing thousands of dollars by failing to document project additions officially, prompting him to implement a new Standard Operating Procedure (SOP) using the Leanscaper AI platform. This updated protocol requires crews to pause work, take photos in Company Cam, and secure written client approval before proceeding with any extra tasks. Beyond technical management, Auman discusses the complexities of running a business with a spouse and promotes upcoming educational workshops for industry professionals. Key Takeaways: Implement a strict "...
2026-06-0324 minKid Contractor Podcast with Caleb AumanE711. The Field-Tested Change Order Checklist: Get Paid for Every Add-OnCaleb addresses the financial and operational pitfalls of poorly managed change orders within his landscaping business. He admits to losing thousands of dollars by failing to document project additions officially, prompting him to implement a new Standard Operating Procedure (SOP) using the Leanscaper AI platform. This updated protocol requires crews to pause work, take photos in Company Cam, and secure written client approval before proceeding with any extra tasks. Beyond technical management, Auman discusses the complexities of running a business with a spouse and promotes upcoming educational workshops for industry professionals. Key Takeaways: Implement a strict "...
2026-06-0324 min
The LeanScaper PodcastYour Wealth Is in Your Waste | Lean Landscape Ops99% of what happens in your business every day is waste — and you can't see a single second of it.Paul Akers, author of 2 Second Lean and the leader who has trained over 1,000 executives inside Toyota's home turf, breaks down why your operation runs on friction you've stopped noticing.For a $1M-$10M landscape company, the gap between blind operators and seeing operators is the difference between scaling chaos and scaling profit.IN THIS EPISODE: • The three patrols a day Toyota leaders run on a job site — and how to apply them to a Tuesd...
2026-05-1945 minKid Contractor Podcast with Caleb AumanEp 706. Stop Being Busy, Start Building: The Power of the "One Thing"Caleb and Brittany, focus on the transition from being a busy business owner to becoming a strategic leader who builds scalable systems. They emphasize the "automate, delegate, and eliminate" framework to help contractors reclaim their time and focus on high-level growth. They argue that entrepreneurs are often the primary bottleneck in their own companies and must undergo a mindset shift to fix systemic issues. Additionally, the discussion highlights various industry tools and resources, such as LMN and Cycle CPA, which provide the data and structure necessary for long-term success. Through candid dialogue, the Aumans advocate for extreme accountability and...
2026-05-1440 minGrowing Green PodcastEntrepreneurship Is Not a Highlight ReelReach Out Via Text!In this episode of the Growing Green Podcast, Jeremiah Jennings gets extremely transparent about the difficult seasons that come with entrepreneurship and what the last couple years have really looked like behind the scenes. He talks about the pressure of leadership, lessons learned from a tough commercial project, cash flow struggles, losing key team members, and the emotional weight that comes with trying to keep moving forward when business feels heavy. Jeremiah also dives into gratitude, faith, mindset, and why maintaining a positive outlook during hard times is one of the most important...
2026-05-1229 min
The LeanScaper PodcastShare The Vivid Vision Your Team Needs | Landscape StrategyYour team is executing on the pixelated, low-resolution version of the vision you see in 4K — and that gap is the most expensive thing in your business.Jennifer Moscow, founder of Vision Driven Global, has helped over 6,000 companies turn the picture in the founder's head into a document the whole team can run on.For a $1M-$10M landscape company, the gap between what you see and what your crew is executing is where margin, retention, and momentum quietly bleed out.IN THIS EPISODE: • Why a 3-year written vision docum...
2026-05-1238 minKid Contractor Podcast with Caleb AumanEp 705. Clearing the Fog: Lessons on Life, Legacy, and LossCaleb reflects on the anniversary of his father's passing and the lessons learned from that experience. He introduces the concept of a "fog" that often clouds judgment during times of intense grief, advising listeners to avoid making major life decisions until they can think clearly. Auman honors his father's legacy by discussing the foundational trade skills, spiritual values, and constitutional principles passed down to him. He emphasizes the importance of prioritizing family time over work, reminding his audience that personal connections are far more valuable than professional achievements. Key Takeaways: Avoid making major life or financial...
2026-05-1222 minKid Contractor Podcast with Caleb AumanEp 705. Clearing the Fog: Lessons on Life, Legacy, and LossCaleb reflects on the anniversary of his father's passing and the lessons learned from that experience. He introduces the concept of a "fog" that often clouds judgment during times of intense grief, advising listeners to avoid making major life decisions until they can think clearly. Auman honors his father's legacy by discussing the foundational trade skills, spiritual values, and constitutional principles passed down to him. He emphasizes the importance of prioritizing family time over work, reminding his audience that personal connections are far more valuable than professional achievements. Key Takeaways: Avoid making major life or financial...
2026-05-1222 minKid Contractor Podcast with Caleb AumanEp 704. Slamfire: Are You Your Business, or Is Your Business You?Today Caleb and Brittany discuss the emotional complexities of entrepreneurship and the difficulty of separating personal identity from business performance. The couple shares updates on their landscaping company's financial goals and their current living situation while building a new home. A significant portion of the conversation focuses on legacy and values, with Caleb reflecting on his father's stable career as a form of self-sacrifice for family security. They explore the idea that while a business reflects one's personality and work ethic, a person's ultimate worth is defined by their roles as parents and their faith. Key Takeaways:
2026-05-0746 minKid Contractor Podcast with Caleb AumanEp 704. Slamfire: Are You Your Business, or Is Your Business You?Today Caleb and Brittany discuss the emotional complexities of entrepreneurship and the difficulty of separating personal identity from business performance. The couple shares updates on their landscaping company's financial goals and their current living situation while building a new home. A significant portion of the conversation focuses on legacy and values, with Caleb reflecting on his father's stable career as a form of self-sacrifice for family security. They explore the idea that while a business reflects one's personality and work ethic, a person's ultimate worth is defined by their roles as parents and their faith. Key Takeaways:
2026-05-0746 minGrowing Green PodcastThe Commercial Project That Nearly Broke MeReach Out Via Text!In this episode of the Growing Green Podcast, Jeremiah Jennings gives a raw, transparent breakdown of one of the biggest and most challenging projects Growing Green Landscapes has ever taken on — a large commercial church installation for First Baptist Church Trussville. Jeremiah walks through the entire journey, from winning the six-figure project and managing irrigation delays to battling cash flow pressure, rain setbacks, spring rush chaos, and the realities of scaling from residential jobs into large-scale commercial work. He openly shares the mistakes he made, lessons learned, and how leadership, communication, and resilience we...
2026-05-0736 minKid Contractor Podcast with Caleb AumanEp 703. Spring Grind Stoicism: Managing Chaos, Exhaustion, and Equipment FailuresCaleb and Brittany discuss the operational challenges and triumphs of the spring season. They highlight the importance of their integrated tech stack, specifically using Company Cam for visual documentation and LMN for precise job costing and scheduling. The couple candidly reflects on managing employee accountability, overcoming logistical hurdles, and the mental strain of balancing a high-growth company with family life. Additionally, they promote industry events and educational resources like The Hardscape Academy and Cycle CPA to help other contractors professionalize their bookkeeping. The discussion emphasizes that consistent communication and structured inventory systems are essential for maintaining efficiency during their...
2026-05-0740 minKid Contractor Podcast with Caleb AumanEp 703. Spring Grind Stoicism: Managing Chaos, Exhaustion, and Equipment FailuresCaleb and Brittany discuss the operational challenges and triumphs of the spring season. They highlight the importance of their integrated tech stack, specifically using Company Cam for visual documentation and LMN for precise job costing and scheduling. The couple candidly reflects on managing employee accountability, overcoming logistical hurdles, and the mental strain of balancing a high-growth company with family life. Additionally, they promote industry events and educational resources like The Hardscape Academy and Cycle CPA to help other contractors professionalize their bookkeeping. The discussion emphasizes that consistent communication and structured inventory systems are essential for maintaining efficiency during their...
2026-05-0740 min
The LeanScaper PodcastWhy Your Best Ideas Die in the Field | Landscape SystemsMost landscape operators are solving problems their crews already figured out — they just never built a way to hear them.Kyle Scheele is an Innovation Keynote Speaker with 250 million video views who has spent his career helping companies build systems that extract frontline wisdom and turn it into real operational change.For landscape operators trying to scale past the chaos, the gap between ideas that stay on the whiteboard and ideas that actually change how the work gets done is costing you more than you think.In this episode:Harvard Business Re...
2026-05-0533 min
Trades Talk PodcastWeekly Update #47: Why Owner Operators Have the Biggest Advantage Right NowOn this Weekly Update on Trades Talk, Justin White breaks down one of the most important levers in building a successful trades business, understanding your numbers, controlling your brand, and taking advantage of the shifting landscape happening across the industry.
Coming off a high level Q&A with the Leanscaper Community, Justin dives into financial fundamentals, brand strategy, and why owner operators have a massive opportunity right now as private equity continues to reshape the market.
In this episode, we cover:
• Why pricing, cost of goods sold, and overhead are the three pillars th...
2026-05-0117 min
The LeanScaper PodcastThe First 100 Days | Landscape Onboarding SystemMost landscape owners don't have an onboarding problem — they have a relationship problem they've been solving with paperwork.Joey Coleman is the author of Never Lose an Employee Again and one of the most sought-after customer experience speakers in the world. If your crew is walking in March and gone by June, this conversation is the one to listen to.Spring is the most dangerous time to rely on improvised hiring — and the decisions you make in the first 100 days determine whether your best people become your crew or your competition's.In this epis...
2026-04-2848 min
The LeanScaper PodcastHidden Creek's Growth System: How Turning Away Clients Became the Most Profitable Decision in Their BusinessThe landscape businesses that win in a downturn aren't the ones with the most leads — they're the ones who already said no to the wrong ones long before the economy shifted. Jason Cromley, founder of Hidden Creek Landscaping and one of the most recognized premium brands in the green industry, breaks down how they engineered a $400K average job, 800+ five-star reviews, and 1,200+ annual applicants — by building a system designed to repel as much as it attracts. For any landscape business between $1M and $10M trying to move upmarket, this is the operational blueprint: qualification, social proo...
2026-04-2141 min
The LeanScaper PodcastTurn Strategy Into Something Your Whole Crew GetsMost landscape business owners have a detailed plan — and zero strategy. That gap is quietly costing them focus, money, and the ability to build a business that doesn't depend entirely on them.Alex Brueckmann, Wall Street Journal bestselling author of The Strategy Legacy, brings one of the clearest frameworks for business strategy I've heard — built specifically for the kind of operator who's tired of complexity and ready to make fewer, better decisions.For any $1M–$10M landscape business owner who's ever built a plan that nobody followed, this one reframes what you're actually supposed to be...
2026-04-1442 min
The LeanScaper PodcastStop Winging Your Sales Calls | Landscaping Sales Scripts🚀 Ready to scale your landscaping business? Start here: https://leanscaper.com/platform Most landscapers lose deals not because of price — but because of the words they use. In this episode, sales expert Phil M Jones breaks down the exact language frameworks landscape business owners can use to open stronger conversations, handle price objections, and close more high-ticket jobs with confidence. CHAPTERS: 0:00 - Introduction & Revenue Intensive Recap 1:30 - The Hidden Cost of Imprecise Language 3:29 - Language as Infrastructure in Sales 4:41 - Vague Language Mistakes Sellers Make 5:59 - What NOT to Say: Lazy...
2026-04-0757 min
The LeanScaper PodcastPersonal Finance for Landscaping Teams - What Nobody Talks AboutBuild a team that stays — start with LeanScaper: https://leanscaper.com/platform Want to reduce turnover and build loyalty? Start by helping your crew get financially stable. This episode tackles the elephant in the room — the financial stress your team carries every day but never talks about. Benji sits down with wealth manager and CPA Nick Bartolo to break down compound interest, emergency savings, Roth IRAs, 401k matching, and owner-specific tax strategies that landscape business owners and their teams can start using right now. CHAPTERS: 0:00 - Introduction & Guest Background 2:00 - The Elep...
2026-03-3149 min
Fullerton Unfiltered945. The Secret to Scaling Isn't More Work… It's More Leaders! (Leanscaper Exclusive With Brad Stephenson)In this episode, recorded live at LeanScaper in Cape Coral, I sit down with Brad Stephenson of New Castle to talk about building leaders and replicating your leadership team. We dive into how to develop people from within, create systems that scale leadership, and transition from being the operator to building a team that can run the business alongside you. 🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X Free Webinar with Attentive.ai - Saturday, March 28 at 8:00 am Eastern Lawntrapreneur Academy (The #1...
2026-03-2734 min
Trades Talk PodcastWeekly Update #40: Lessons From LeanScaper and the Future of Landscape LeadershipThis week on Trades Talk, Justin White returns from the LeanScaper Conference in Florida with fresh insights on operations, leadership, and the systems that help landscape companies grow stronger every year.
Justin shares what makes the LeanScaper community different from traditional industry events, why the Accelerator program is becoming one of the most practical business development tools in the landscape industry, and how structured weekly operational sprints can transform the way companies build systems and accountability.
In this episode, we cover:
• What makes the LeanScaper conference unique and why hundreds of landscape leaders ar...
2026-03-1313 minFullerton Unfiltered939. My Biggest Takeaways from Leanscaper 2026 Operations IntensiveIn this episode, Brian shares his biggest takeaways from the Leanscaper 2026 Operations Intensive, an event focused on helping lawn and landscaping companies run more efficiently and profitably. From production systems and crew efficiency to leadership and operational improvements, Brian breaks down insights to help business owners tighten their processes and scale their companies with less chaos and more control. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - https://www.lawntrepreneuracademy.com/ Book a Granum Demo (use BRIAN25 to save!): https://www.Granum.com/Brian LMN & Coffee...
2026-03-1341 minFullerton Unfiltered938. Systems, Efficiency, and Profit: One Year of Leanscaper with Tommy ColeIn this episode, Brian sits down with Tommy Cole from Leanscaper to talk about the real-world impact of running your company with better systems, clearer processes, and a focus on operational efficiency. They break down the concept of the one-year Leanscaper event rotation and how structuring your year around key operational improvements can help eliminate chaos, improve team performance, and create a more scalable business. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - https://www.lawntrepreneuracademy.com/ Book a Granum Demo (use BRIAN25 to save!): https://www.Granum...
2026-03-1137 min
IM Landscape Growth PodcastBrad Stephenson (New Castle Lawn & Landscaping): Build a Business That Runs Without You00:31 – Intro + why Brad’s perspective mattersBrad’s lived experience + coaching across many companies brings “outside-in” clarity.01:18 – Apprentice to CEO (the 20-year climb)Started at ~$600K revenue / ~8 employees, grew into leadership and ownership opportunities.02:15 – Ownership timeline: minority in 2014, partner retired in 2018Treated the company like he owned it before he did—took on what others avoided.03:07 – Coaching + Leanscaper missionAdvises on people/ops; focuses on helping companies get through the $3–5M hump. Uses DISC + Working Genius to place people in the right seats.06:14 – Primary growth constraint: benchmarking (and why it ticks him o...
2026-02-2438 minFullerton Unfiltered929. From Canada to the Desert: Igniting Community & Wealth Building with Kevin Scott at Arizona's Leanscaper EventIn this energetic episode, I sit down with Kevin Scott, the Wealthy Landscaper from Canada, at the Arizona Leanscaper event. We dive into how building real community and powerful networks is reshaping the industry, and we share the insights that will help you thrive no matter where you are. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - https://www.lawntrepreneuracademy.com/ Granum Academy Bootcamp Tour (use BRIAN25 to save!): https://www.Granum.com/Brian LMN & Coffee - https://us06web.zoom.us/j/89495679453?pwd=m0wKa6...
2026-02-1830 min
Trades Talk PodcastBenji Carlson on Building a Revenue Engine with LeanScaperIn this special crossover episode of Trades Talk, we are flipping the script. Justin White sits down with Benji Carlson on the LeanScaper podcast to deconstruct the "boring" reality of scaling a company from $1.5M to $20M+.
While most operators are chasing the next marketing gimmick or shiny service line, the true revenue machines are built on rote, repeatable, and often unsexy processes.
In this episode, Justin and Benji break down:
The "Pilot’s Checklist" for Sales: How to build a sales process so standardized that any team member can "land the plane" sa...
2026-02-0450 minFullerton Unfiltered923. Charting the Future with Justin White: Arizona Leanscaper Meetup InsightsIn this episode, I'm joined by Justin White of K&D Landscaping at the Arizona Leanscaper Meetup. We dive into the future of landscaping, what's evolving in the industry, and how lean strategies are shaping what comes next. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - https://www.lawntrepreneuracademy.com/ Granum Academy Bootcamp Tour (use BRIAN25 to save!): https://granum.com/academy-bootcamp/ GROW 2026 - February 10-12 Dallas, TX: https://hubs.li/Q03Ybxs10 LMN & Coffee - https://us06web.zoom.us/j/89495679453?pwd=m0...
2026-02-0435 minKid Contractor Podcast with Caleb AumanEp 678. Building The Business You Want!A great conversation with Benji Carlson from Leanscaper! https://leanscaper.com/ Auman Landscape on YouTube Primed For Growth www.companycam/kcpodcast Company Cam- 50% for 2 months! Linktree/AumanLandscape @aumanlandscapellc www.CycleCPA.com Use code: Auman and save $200 when signing up. LMN Software Save on onboarding! Code: AUMAN
2026-02-0328 minKid Contractor Podcast with Caleb AumanEp 678. Building The Business You Want!A great conversation with Benji Carlson from Leanscaper! https://leanscaper.com/ Auman Landscape on YouTube Primed For Growth www.companycam/kcpodcast Company Cam- 50% for 2 months! Linktree/AumanLandscape @aumanlandscapellc www.CycleCPA.com Use code: Auman and save $200 when signing up. LMN Software Save on onboarding! Code: AUMAN
2026-02-0328 min
The LeanScaper PodcastHow to Choose the Right CRM for Your Landscaping BusinessMost contractors don’t have a software problem—they have a decision-making problem. In this episode of the LeanScaper Podcast, Benji Carlson sits down with Mark Sedgley to break down how to actually implement technology that sticks, why most software ends up unused, and how leaders can build the muscle of better systems thinking in a world full of disruption. Expect to learn: • Why buying software is like buying a gym membership • The #1 mistake that kills software implementations • How to choose tools that support your business long-term—not just today Timestamps: ...
2026-02-0355 minFullerton Unfiltered921. The Customer Journey Most Contractors Never DesignCustomer experience doesn't happen by accident. It's designed. In this episode, I sit down with Kristen Kiley from Leanscaper to break down how to intentionally map the customer experience from first contact through long-term retention. Recorded at Leanscaper, we walk through the key customer touchpoints most contractors overlook, how small gaps create big problems, and how designing the journey on purpose leads to better retention, referrals, and long-term growth. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - https://www.lawntrepreneuracademy.com/ Granum Academy Bootcamp Tour (use...
2026-01-3033 minKid Contractor Podcast with Caleb AumanEp 675. The ImpactLive from the Leanscaper Revenue Intensive, Caleb sits down with Frank Bourque—an award-winning hardscape professional, speaker, writer, consultant, and entrepreneur with a deep business background. With 20 years as a contractor, Frank has owned and managed multiple multi-million-dollar companies. https://leanscaper.com https://www.frankbourque.com Auman Landscape on YouTube Primed For Growth www.companycam/kcpodcast Company Cam- 50% for 2 months! Linktree/AumanLandscape @aumanlandscapellc www.CycleCPA.com Use code: Auman and save $200 when signing up. LMN Software Save on onboarding! Code: AUMAN
2026-01-2440 minKid Contractor Podcast with Caleb AumanEp 675. The ImpactLive from the Leanscaper Revenue Intensive, Caleb sits down with Frank Bourque—an award-winning hardscape professional, speaker, writer, consultant, and entrepreneur with a deep business background. With 20 years as a contractor, Frank has owned and managed multiple multi-million-dollar companies. https://leanscaper.com https://www.frankbourque.com Auman Landscape on YouTube Primed For Growth www.companycam/kcpodcast Company Cam- 50% for 2 months! Linktree/AumanLandscape @aumanlandscapellc www.CycleCPA.com Use code: Auman and save $200 when signing up. LMN Software Save on onboarding! Code: AUMAN
2026-01-2440 min
Trades Talk PodcastWeekly Update #33: Simon Sinek, Leanscaper, Voyager UpdatesIn this episode of Trades Talk, Justin White delivers Weekly Update #33 live from the cockpit of his Grumman Tiger, returning from the Leanscaper event in Scottsdale. This isn't just a recap of a conference; it is a breakdown of the technological and leadership shifts currently reshaping the landscape industry.
Justin dives into his private sit-down with Simon Sinek, exploring how to scale culture when 90% of your workforce is in the field, siloed from headquarters. The conversation moves from the philosophy of leadership to the raw utility of Agentic AI, a shift from simply querying data to deploying...
2026-01-2416 minFullerton Unfiltered918. Same Goal, Different Roles: Liz & Brian Debrief the Arizona LeanScaper TripBrian and Liz reconnect after the Arizona LeanScaper trip for a real-life regroup and honest catch-up. They talk through what it looks like to reset together, communicate better, and stay aligned while running a snow business in real time, with all the pressure, moving parts, and decisions that come with it. Same goal, different roles, and learning how to win as a team in the middle of a tough season. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - https://www.lawntrepreneuracademy.com/ Granum Academy Bootcamp Tour (use BRIAN25...
2026-01-231h 01Fullerton Unfiltered916. Stop Signing These Garbage Lawn & Snow Contracts (They're Traps)If you've ever signed a contract and immediately felt that "uh-oh" feeling… this episode is for you. We're talking about garbage contracts, hidden clauses, and the fine print that can quietly destroy your profit, your schedule, and your sanity. Just because a client is big doesn't mean the deal is good, and in lawn care, landscaping, and snow removal, the wrong agreement can turn into unpaid work, chargebacks, endless scope creep, and zero leverage when things go sideways. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). - https://www.lawntrepreneuracademy.com/ ...
2026-01-1931 minGrowing Green PodcastTurn Your Business Around Without Turning It Upside DownReach Out Via Text!In this Friday episode, Jeremiah shares practical, foundational advice for newer lawn and landscape business owners who want to make real progress early in the year. He breaks down the core metrics that will protect your profit as you grow, including building a real budget, setting a true man hour rate, and pricing correctly so adding employees does not crush your margins. He explains why drive time quietly kills efficiency, how to think about route density, and why you have to be disciplined about where you say yes. Jeremiah also hits production rates...
2026-01-1623 minFullerton Unfiltered915. Liz Takeover: Holding It Down While He's Out in the StormIn this solo episode, Elizabeth gives a behind-the-scenes look at what snow season really takes from entrepreneurs and their families. From sleepless nights and unpredictable schedules to the pressure of being the team people count on when weather hits, she shares the realities you don't always see online. This isn't about glorifying the grind. It's about the responsibility, the flexibility, and the quiet support that keeps everything moving. Granum Academy Bootcamp Tour (use BRIAN25 to save!): https://granum.com/academy-bootcamp/ LeanScaper Revenue Intensive (Scottsdale, AZ Jan 20 & 21): https://leanscaper.com/events GROW 2026 - February 10-12 Dallas...
2026-01-1625 minGrowing Green PodcastHow to Explain Your Business in One Clear StatementReach Out Via Text!In this episode, Jeremiah shares a quick but high impact January action step that can keep your business moving forward instead of slipping backward during the winter slowdown. He also gives a last minute invitation to the LeanScaper Landscape Revenue Intensive in Scottsdale, including what to expect from the speakers, role focused breakouts, and new tech and AI releases. From there, he breaks down a practical identity statement framework that clarifies who you serve, what problems you solve, and what outcomes you deliver. Jeremiah reads real examples for three target segments property managers...
2026-01-1414 minFullerton Unfiltered914. First Who, Then What: The Secret to Building a Great Company!Most business owners chase the next strategy, marketing idea, or equipment upgrade, but Good to Great teaches a simple truth: first who, then what. In this episode, Brian shares why the right people matter more than the perfect plan and breaks down the 3-circle framework of Passion, Excellence, and Profit. If you want a stronger team, better customers, and real momentum, this one's for you. LeanScaper Revenue Intensive (Scottsdale, AZ Jan 20 & 21): https://leanscaper.com/events GROW 2026 - February 10-12 Dallas, TX: https://hubs.li/Q03Ybxs10 LMN & Coffee - https://us06web.zoom...
2026-01-1437 minFullerton Unfiltered913. Where Profit Goes to Die: The Hidden Leaks in Your Bidding ProcessYou wanna know where profit goes to die? It's not payroll. It's not fuel. It's your bidding process. That's where most contractors quietly bleed money and don't even realize it. You underbid to win the job, you guess instead of estimate, you forget overhead, drive time, admin, callbacks, and suddenly that "good contract" is just keeping you busy, not profitable. You didn't lose the job. You lost the margin before you ever started. Winning bids doesn't build wealth. Profitable bids do. If you don't know your true numbers, your bids are just educated guesses and guesses don't scale.
2026-01-1231 minFullerton Unfiltered912. Things May Break But Don't Let It Break YouToday we're gonna share about the last week and a half's activities, including broken equipment, employee challenges, and a host of real life topics that we've been dealing with as we've been running our snow operations. Things are gonna happen to you, but it's how you respond and react to those events that determine whether or not they make or break you. Enjoy! LeanScaper Revenue Intensive (Scottsdale, AZ Jan 20 & 21): https://leanscaper.com/events GROW 2026 - February 10-12 Dallas, TX: https://hubs.li/Q03Ybxs10 🌱 LINK Membership Be part of a community where your suc...
2026-01-0917 minFullerton Unfiltered911. The 2026 Marketing BlueprintA forward-looking show focused on building a real, executable marketing plan for 2026. Hosted by Brian and Adam of Branded Bull, this series breaks down strategy, systems, and brand positioning so business owners stop guessing and start marketing with intention. LeanScaper Revenue Intensive (Scottsdale, AZ Jan 20 & 21): https://leanscaper.com/events GROW 2026 - February 10-12 Dallas, TX: https://hubs.li/Q03Ybxs10 🌱 LINK Membership Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LI...
2026-01-0742 min
The LeanScaper PodcastThe 4 “Boring” Things That Actually Grow Landscaping RevenueIn this episode of the LeanScaper Podcast, Benji sits down with Justin White, CEO of K&D Landscaping, to break down what actually drives revenue growth in a landscape business. Justin shares his journey from being thrust into the CEO role at 25 years old to scaling K&D from ~$1.5M to over $20M in annual revenue. Together, they unpack the boring but powerful principles that create predictable growth—things like standardized sales processes, labor hour management, focusing on what you’re already great at, and spending more time with your A-players. If you’re tired of chas...
2025-12-3049 min
The LeanScaper PodcastThe Partnership Playbook That Drives GrowthWhat if the biggest growth driver for your landscaping business isn’t ads, equipment, or even skill—but partnerships? In this episode of The LeanScaper Podcast, Kevin Scott reveals how 90% of revenue comes from partnerships with architects, builders, vendors, realtors, municipalities, and even customers. Expect to learn: -Why you should never email proposals again -How nagging a single architect turned into $90M of work -Why a deep bench of local partners and friends can you help you weather a challenging market Timestamps: 0:00 – Intro & Studio Bloopers 😂 1:58 – Why partnerships drive 90% of revenue 3:19 – What young lands...
2025-12-2345 min
Green ReportTNLA Green Report Podcast, Season 5, Episode 1: Time Freedom for Founders: Reclaim Time with AI, Tommy Cole, LeanScaperSponsored by Hotchkiss Insurance Agency | Presented by TNLA + LeanScaper | Hosted by Tommy Cole
Running a business shouldn’t mean sacrificing your time or personal life. In this episode, Tommy Cole reframes productivity as a systems problem—not a hustle problem—and shares practical ways founders can redesign how they work.
Listeners learn how to escape the busyness trap, audit where their time is really going, and rebuild their schedules around values, priorities, and purpose. The session explores the F.L.O.W. productivity model, the power of eliminating, automating, and delegating effectively, and how AI can se...
2025-12-221h 02
The LeanScaper PodcastHow Landscapers Should Build Next Year’s Budget Step by StepWhat if the key to keeping more money in your landscaping business isn’t selling more work—but finally building a budget you’ll stick to? In this episode of The LeanScaper Podcast, Benji sits down with Meaghan Likes—entrepreneur, financial educator, and owner of multiple home-service companies—who has built hundreds of budgets and helped contractors hit double-digit net profit with simple systems. Meaghan breaks down why most landscapers avoid budgeting, how to shift your mindset from “restriction” to “design,” and the step-by-step framework she uses to build profitable, realistic plans for the year ahead. Expec...
2025-12-1642 min
The LeanScaper PodcastWhy the Traditional ‘Marketing Funnel’ No Longer Works for Contractors w/ Marc LevesqueThe old marketing funnel is broken (or at the very least has some holes in it). In this episode of The LeanScaper Podcast, Benji sits down with Marc Levesque of Webrunner Media to break down why contractors keep wasting money on leads, how to actually generate AND capture demand, and the exact steps to fix your “leaky funnel” before you pour more money into ads.Timestamps:0:00 – Why the old marketing funnel is broken5:05 – Lead magnets, nurturing, and why it doesn’t work anymore9:50 – The #1 mistake contractors make in marketing14:18 – Why you need to think like a m...
2025-12-0951 min
The LeanScaper PodcastIs Profit Lying to You? Why Throughput Might Be the Only Number That Matter w/ Mike LyseckiUnlock the hidden metrics that actually drive profitability in contracting and landscaping businesses. In this episode, LeanScaper CEO Mike Lysecki breaks down why profit numbers lie, how throughput reveals the truth, and the exact ratios you should track to make more money. Expect to learn: The “labor efficiency ratio” and how it instantly shows if your crews are productiveHow mowing can look more profitable than hardscape — but throughput proves the oppositeThe universal “bottleneck law” that applies to every contracting business Why one superstar foreman can outperform ten average employees ⏱ Timestamps 00:00 – Why profit numbers mislead business o...
2025-11-251h 04
The LeanScaper PodcastStop Wasting Leads: Funnel Audit for Landscapers w/ Allan DibMarketing is the lifeblood of every small business — yet most entrepreneurs waste thousands chasing shiny objects, outsourcing to the wrong people, or tracking the wrong numbers. In this conversation with best-selling author Allan Dib (The 1-Page Marketing Plan, Lean Marketing), we unpack how to eliminate waste, focus on what matters, and build a marketing engine that works. 👉 Subscribe for more insights: https://www.youtube.com/@leanscaper 👉 Grab Allan’s free resources: leanmarketing.com Timestamps: 00:00 – Introduction 01:19 – Why outsourcing marketing fails 04:52 – Marketing is like a marriage 09:18 – Defining marketing waste 13:41 – The cost of shiny object syndrome ...
2025-11-0450 min
The LeanScaper PodcastThe 5 Stages of Scaling Your Landscaping Business w/ Mark Bradley Learn More About Our Accelerator Programs: https://leanscaper.com/programs In this episode of the LeanScaper Podcast, Benji Carlson sits down with Mark Bradley to break down the five stages of scaling a landscaping business—from startup hustle to legacy enterprise. Mark shares raw stories, painful lessons, and powerful frameworks that every entrepreneur needs to hear. Whether you’re stuck at $500K, fighting to get past $3M, or steering a $20M company, this roadmap will help you scale with clarity, systems, and sanity. Timestamps: 00:45 – Why scaling is harder than people think02:00 – Entrepreneurship = personal d...
2025-10-281h 13Kid Contractor Podcast with Caleb AumanEp 646. Elevating Your VisionAn information packed episode with Mike Lasecki of LeanScaper. https://leanscaper.com https://www.togetherinthetrades.com Auman Landscape on YouTube Primed For Growth www.companycam/kcpodcast Company Cam- 50% for 2 months! Linktree/AumanLandscape @aumanlandscapellc www.CycleCPA.com Use code: Auman and save $200 when signing up. LMN Software Save on onboarding! Code: AUMAN Latux Diamond Blades- 20% off your purchase- Code: AUMAN Ninjava.com Code: Auman100 for $100 off
2025-10-1632 minKid Contractor Podcast with Caleb AumanEp 646. Elevating Your VisionAn information packed episode with Mike Lasecki of LeanScaper. https://leanscaper.com https://www.togetherinthetrades.com Auman Landscape on YouTube Primed For Growth www.companycam/kcpodcast Company Cam- 50% for 2 months! Linktree/AumanLandscape @aumanlandscapellc www.CycleCPA.com Use code: Auman and save $200 when signing up. LMN Software Save on onboarding! Code: AUMAN Latux Diamond Blades- 20% off your purchase- Code: AUMAN Ninjava.com Code: Auman100 for $100 off
2025-10-1632 min
The LeanScaper PodcastHow to Build a Leadership Team Before You Burn Out w/ Barry HartmanIf your business can’t run without you, it’s not a business - it’s a bottleneck. Barry Hartman built 505-Junk into a 7-figure operation because he built leaders - not just labor. In this episode, he shares the hard-won lessons behind building a leadership team that drives growth without bloated overhead.✅ When to begin designing and building a leadership team (hint: sooner than you think)✅ How to design roles that create ownership and eliminate confusion✅ Why culture beats credentials in blue-collar leadership✅ Where to find your next leader - inside your org or outside it
2025-10-141h 13Fullerton Unfiltered876. From $8M Landscaper to EVP Of Sales At Leanscaper: Rich Thiebaud's Bold Career PivotOn this episode, I sit down with Rich Thiebaud to unpack his incredible journey in the green industry. Rich built and scaled his own landscape company to $8 million in revenue before feeling called to pivot into a new chapter. That decision led him to LMN, where he helped transform the way contractors run their businesses, and now into his role as EVP of Sales at Leanscaper. We talk about the lessons he learned building a successful company, the courage it takes to change direction at the top of your game, and how his passion for people and...
2025-10-0830 minGrowing Green PodcastWhy Hiring for Culture Beats Hiring for SkillsReach Out Via Text!Recorded at the LeanScaper Finance Intensive in Dallas, Jeremiah sits down with Rich Thiebaud to unpack his journey from running his family’s landscaping company as a teenager to helping lead sales at LeanScaper today. Rich shares how he scaled a family business from just over $1M to nearly $9M, the challenges of team building, and the lessons he learned through selling his ownership stake to his brother. They dive into leadership, imposter syndrome, hiring processes, and how AI is reshaping recruitment and business operations. Rich also highlights the unique culture of...
2025-10-0127 minGrowing Green PodcastTransparency That Transforms: Open Book Management in ActionReach Out Via Text!Equip Expo Tickets- Code GG50 at checkout:https://www.equipexposition.com/Recorded live at the LeanScaper Financial Intensive in Dallas, Jeremiah sits down with Ryan Markowich, founder of Creative Roots Landscape in British Columbia and certified coach with The Great Game of Business. Ryan shares his journey from knocking doors with a lawnmower to building a multimillion-dollar design-build firm, eventually selling majority ownership to his employees. He dives deep into open-book management, teaching employees how to think like owners, and why transparency transforms both culture...
2025-09-2648 minKid Contractor Podcast with Caleb AumanEp 640. Give it a shotTalking with Chief Customer Experience Officer of LeanScaper, Kristen Kiely. LeanScaper @KRISTENKIELY_CXO https://www.togetherinthetrades.com Auman Landscape on YouTube Primed For Growth www.companycam/kcpodcast Company Cam- 50% for 2 months! Linktree/AumanLandscape @aumanlandscapellc www.CycleCPA.com Use code: Auman and save $200 when signing up. LMN Software Save on onboarding! Code: AUMAN Latux Diamond Blades- 20% off your purchase- Code: AUMAN Ninjava.com Code: Auman100 for $100 off
2025-09-2559 minKid Contractor Podcast with Caleb AumanEp 640. Give it a shotTalking with Chief Customer Experience Officer of LeanScaper, Kristen Kiely. LeanScaper @KRISTENKIELY_CXO https://www.togetherinthetrades.com Auman Landscape on YouTube Primed For Growth www.companycam/kcpodcast Company Cam- 50% for 2 months! Linktree/AumanLandscape @aumanlandscapellc www.CycleCPA.com Use code: Auman and save $200 when signing up. LMN Software Save on onboarding! Code: AUMAN Latux Diamond Blades- 20% off your purchase- Code: AUMAN Ninjava.com Code: Auman100 for $100 off
2025-09-2559 min
The LeanScaper PodcastThe Lean Operations Playbook For Landscapers w/ Mike LyseckiWhat happens when you hire a software programmer, not a landscaper, to help run one of the biggest jobs of your career? In this live talk turned podcast episode, Mike Lysecki reveals the behind-the-scenes story of how systems, transparency, and accountability became the backbone of TBG’s success and eventually the foundation for LMN and LeanScaper. From a $5M residential project that ballooned into $12M, to a job interview where Mark opened his QuickBooks and doubled Mike’s salary on the spot, this conversation lays out the real playbook landscapers need to scale smarter. ✅ Why you mig...
2025-09-2344 min
Trades Talk PodcastWeekly Update #16 - Transforming the Landscape Industry: Insights from Recent ConferencesIn this weekly update, Justin White shares insights from recent conferences, including the Leanscaper and Ignite events, discussing key takeaways on goal setting, team management, and the future of the landscape industry with AI integration. He emphasizes the importance of strategic one-on-one meetings and the potential for technology to transform business operations. Additionally, he shares personal updates on his backyard project and encourages listeners to stay connected for future podcasts.
Takeaways
Weekly one-on-one meetings are life-changing for teams.
Focus on how to achieve goals, not if they can be achieved.
AI will...
2025-09-2014 minFullerton Unfiltered868. What Is a Leanscaper? With Tommy ColeIn this episode of the Fullerton Unfiltered Podcast, I'm joined by Tommy Cole to unpack the heart behind the Leanscaper movement. It's more than just a buzzword — being a Leanscaper is about building a smarter, more connected landscaping community that shares ideas, supports one another, and drives the industry forward. We also dive into the exciting role of Leanscaper AI, the innovative tools that are helping contractors streamline operations, bid smarter, and make data-driven decisions. Tommy shares how this technology is reshaping the way landscapers approach everything from job costing to team management — and how it's empowering owne...
2025-09-1942 minKid Contractor Podcast with Caleb AumanEp 638. Live from LeanScaper Dallas (Part 1)Tommy Cole from LeanScaper joins the show... https://www.togetherinthetrades.com Auman Landscape on YouTube Primed For Growth www.companycam/kcpodcast Company Cam- 50% for 2 months! Linktree/AumanLandscape @aumanlandscapellc www.CycleCPA.com Use code: Auman and save $200 when signing up. LMN Software Save on onboarding! Code: AUMAN Latux Diamond Blades- 20% off your purchase- Code: AUMAN Ninjava.com Code: Auman100 for $100 off
2025-09-1837 minKid Contractor Podcast with Caleb AumanEp 638. Live from LeanScaper Dallas (Part 1)Tommy Cole from LeanScaper joins the show... https://www.togetherinthetrades.com Auman Landscape on YouTube Primed For Growth www.companycam/kcpodcast Company Cam- 50% for 2 months! Linktree/AumanLandscape @aumanlandscapellc www.CycleCPA.com Use code: Auman and save $200 when signing up. LMN Software Save on onboarding! Code: AUMAN Latux Diamond Blades- 20% off your purchase- Code: AUMAN Ninjava.com Code: Auman100 for $100 off
2025-09-1837 min
The LeanScaper Podcast8 Money Mistakes Killing Your Landscaping Business (And How to Avoid Them) w/ Bob GauvreauYou don’t run a profitable landscaping business by accident. In this episode, Benji sits down with Robert Gauvreau - CPA, author of The Wealthy Entrepreneur, and founder of Gauvreau Accounting, Tax, Law, Advisory - to expose the eight most common financial mistakes contractors make and how to avoid them. Robert’s firm has worked with over 4,000 businesses across North America, including 700+ contractors, giving him a unique, behind-the-scenes look at what drives sustainable profitability in landscaping. Expect to learn: • Why financial literacy is still taboo in the trades and how to get over it • T...
2025-09-181h 03
The LeanScaper PodcastHow To Lose Most Of Your Employees In One Year w/ Benji CarlsonIn this special episode of The LeanScaper Podcast, Benji Carlson takes the stage to deliver one of his most impactful talks yet: how to build a one-year people plan that actually works. Most contractors love strategy - it’s fun, exciting, and creative. But sooner or later, every great plan must run through people… and that’s where the real challenges begin. In this live session, Benji shares the painful lessons a particularly bad year in business taught him about leadership, and the simple but powerful framework any entrepreneur can use to align their team, prevent chaos, and dri...
2025-09-0942 min
The Green Grind PodcastThe Green Grind Podcast Episode 233In this episode, Kory and LeRoy welcome Kirstin Mains back to The Green Grind to dive deep into one of the most important topics for any business owner: getting out of your own way. Fresh off their trip to the Landscaper event in Charlotte, the crew unpacks why so many owners become the bottleneck in their business and how to fix it. They discuss building systems that scale, empowering team members to take ownership, and focusing on vision over chaos. You'll also hear about the new AI tools being developed for the green industry, the importance of...
2025-09-091h 03
The Landscaper's Guide to Modern Sales & MarketingADHD, Efficiency, and Growing Landscape Teams with LeanScaper’s Kristen KielyHiring, leading, and keeping your team focused is one of the toughest parts of growing a landscaping company. Add in the unique challenges of ADHD and neurodivergence, and it can feel overwhelming. But what if those differences could actually be a strength in your company?In this episode of The Landscaper’s Guide, Jack Jostes interviews LeanScaper Chief Customer Experience Officer Kristen Kiely. Kristen has nearly a decade of industry experience with LMN, The Grounds Guys, and now LeanScaper, and her husband runs a $5M design-build and snow company in Toronto. She shares how...
2025-09-0520 min
The Green Grind PodcastThe Green Grind Podcast Episode 232 Featuring Aaron SuttenfieldIn this episode, Kory and LeRoy sit down with Aaron Suttenfield, founder of A&D Suttenfield Landscaping, to explore the role of faith, family, and values in building a successful business from the ground up. Aaron shares his journey—from mowing grass in high school to leading a full-service landscape company—and how staying true to his principles has shaped every part of his business. With a strong focus on customer service, employee relationships, and doing the right thing (even when it's hard), Aaron explains how he built a business that reflects more than just financial goals.
2025-09-021h 40
The LeanScaper PodcastOne Plan. Massive Action. Total Turnaround w/ Justin WhiteWhat’s holding landscapers back from their true potential? In this episode, Justin White (CEO of K&D Landscaping) brings raw energy to his keynote in Charlotte. He shares how “sweat equity,” a championship mindset, and bold long-term vision can transform not just your business but your entire life. Justin doesn’t just talk about growth; he proves it by living it. From nearly losing his family business to scaling it into a market leader, his story is a wake-up call for every landscaper who’s playing small. ✅ Why most contractors set goals that are way...
2025-08-2645 min
The Green Grind PodcastThe Green Grind Podcast Episode 231 Featuring Adam FullertonIn this episode, Kory and LeRoy are joined by Adam Fullerton, a marketing strategist and creative agency owner who helps service-based businesses cut through the noise and actually connect with customers. Adam breaks down what most companies get wrong about marketing—and how to fix it. From storytelling and brand consistency to knowing your audience and crafting the right message, Adam offers practical strategies you can apply right now to grow your business the smart way. Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc Need a website? Use th...
2025-08-261h 03
The Contractor Fight with Tom ReberTCF1051: Smart Kids Should Skip College (And Learn a Trade Instead) with Benji CarlsonBenji Carlson has spent his life building movements in the trades. From the franchise painting world to Breakthrough Academy to now helping lead Leanscaper, an AI-powered platform for landscapers. In this deep-dive with Tom, they tackle the real reasons the trades lost their shine, and what it’s going to take to make them cool again.They talk content, culture, recruiting, money, and what separates struggling contractors from thriving ones. This episode is pure 🔥 for anyone serious about growing a blue-collar business with pride and purpose.👇 CHAPTERS 00:00 - Intro 01:13 - Who is Benji...
2025-08-2159 min
The LeanScaper PodcastIs Your Landscaping Business Ready For Agentic AI? w/ Mark BradleyOn Thursday July 24th, LeanScaper’s Founder Mark Bradley unveiled LeanScaper.ai, the first and only AI platform built for landscapers and their teams. Lana, the chat agent inside LeanScaper.AI, which you’ll see demonstrated in this video is available to you now for free. Just click here to create an account in less than one minute. In this groundbreaking keynote from the Lawn and Landscape Technology Conference, Mark shares the deeply personal story behind Lana’s creation, a mission sparked by his son’s decision to join the landscaping industry and a determination to help t...
2025-08-1245 minThe LeanScaper PodcastElephant Hunting: How to Land and Keep Big Clients w/ Steve WheatcroftYou don’t scale a landscape company past $30M without learning how to hunt elephants and survive the feast. In this episode, we sit down with Steve Wheatcroft, founder of ULS and now a LeanScaper advisor, to unpack the high-stakes game of enterprise sales in landscaping. From university project to $100M powerhouse, Steve built ULS by mastering the art of landing massive municipal, institutional, and retail contracts and living to tell the tale. We dig deep into: • What it really takes to win big clients (and why most landscapers screw it up) • How elepha...
2025-07-2251 minKid Contractor Podcast with Caleb AumanEp 621. Lessons from a recent Leanscaper EventRecapping top takeaways from a recent Leanscaper event. https://community.leanscaper.com https://www.togetherinthetrades.com Auman Landscape on YouTube Primed For Growth www.companycam/kcpodcast Company Cam- 50% for 2 months! Linktree/AumanLandscape @aumanlandscapellc www.CycleCPA.com Use code: Auman and save $200 when signing up. LMN Software Save on onboarding! Code: AUMAN Latux Diamond Blades- 20% off your purchase- Code: AUMAN Ninjava.com Code: Auman100 for $100 off
2025-07-1625 minKid Contractor Podcast with Caleb AumanEp 621. Lessons from a recent Leanscaper EventRecapping top takeaways from a recent Leanscaper event. https://community.leanscaper.com https://www.togetherinthetrades.com Auman Landscape on YouTube Primed For Growth www.companycam/kcpodcast Company Cam- 50% for 2 months! Linktree/AumanLandscape @aumanlandscapellc www.CycleCPA.com Use code: Auman and save $200 when signing up. LMN Software Save on onboarding! Code: AUMAN Latux Diamond Blades- 20% off your purchase- Code: AUMAN Ninjava.com Code: Auman100 for $100 off
2025-07-1625 minThe LeanScaper PodcastWhat is LeanScaper? w/ Mark BradleyAfter selling LMN for over $250 million, Mark Bradley could’ve walked away. But instead, he launched LeanScaper - with a mission to build a better future for every tradesperson in the green industry. In this powerful debut episode, Mark gets brutally honest about burnout, the mistakes that nearly cost him everything, and why the trades deserve more than low wages and broken systems. 🔍 Highlights: • Why most landscapers are sabotaging themselves without realizing it • The 4 pillars of the LeanScaperOS - and how they transform team culture, profitability, and operations • What Mark wishes every small business owner knew...
2025-07-091h 00Fullerton Unfiltered802. Friday Fun Recap With Brian & Liz from Leanscaper MiamiJoin Brian & Liz for a lighthearted Friday recap from the Leanscaper event in Miami! We're breaking down highlights, behind-the-scenes moments, and sharing some laughs from an unforgettable week of networking, growth, and sunshine. Tune in for the fun! LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Mastermind Sessions (Use code Brian). LMN Landscape Software (Interested in checking out LMN and giving it a free Trial? Use our link or the code "Brian" to get the best savings and signup experience possible). Brian's Lawn Maintenance On...
2025-04-1858 min
Growing Green PodcastStop Guessing, Start Scaling: Using the Leanscaper Framework With Kristen KielyReach Out Via Text!In this episode of the Growing Green Podcast, host Jeremiah Jennings sits down with Kristen Kiely, Chief Customer Experience Officer at Leanscaper, to dive deep into building scalable systems for your landscaping business. Kristen shares lessons from her time at LMN and The Grounds Guys, and how Leanscaper is empowering business owners—no matter the size—to implement proven frameworks that drive serious results. From step-by-step SOPs to accessing expert advisors, this conversation unpacks what it takes to grow with clarity and confidence. Whether you're just getting started or you're a $10M+ company read...
2025-04-1140 minFullerton Unfiltered788. The Leanscaper Way: Eliminating Waste & Unlocking More Profit in Your BusinessIn this episode, we dive into The Leanscaper Way—a strategic approach to increasing efficiency by eliminating waste in your landscaping business. Learn how to identify profit-draining inefficiencies, streamline operations, and maximize productivity without adding extra stress. Whether you're a solo operator or managing a crew, these practical tips will help you unlock more profit while working smarter, not harder. Tune in and start optimizing your business today! LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Mastermind Sessions (Use code Brian). LMN Landscape Software (Interested in checki...
2025-03-1741 minGrowing Green PodcastLate Night Leanscaper Revenue TakeawaysReach Out Via Text!In todays episode we have a late night hotel room discussion with Brian Fullerton and Caleb Auman. This is a 3 part show split between all of our podcasts. This is the second installment with Brians being the first. We catch up and discuss some of our growth in relation to trucks and equipment and how we can't only think about the problem right in front of us, but the solution for down the road! Check out the other 2 parts to hear more fun conversation and valuable insights from the Leanscaper Revenue Intensive in...
2025-03-0547 minFullerton Unfiltered783. Game-Changing Lessons from Nashville: LeanScaper & Revenue Growth Mastery TakeawaysIn this episode, we break down the biggest takeaways from the LeanScaper and Revenue Growth Mastery workshops in Nashville. From scaling smarter to unlocking new revenue streams, we're sharing the game-changing strategies that can take your landscaping business to the next level. Tune in for key insights, real-world applications, and the mindset shifts you need to win big! Grab your ISO Tunes here: https://bit.ly/3wzhaI4 LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LMN Mastermind Sessions (Use code Brian). LMN Landscape Software (Interested in...
2025-03-0532 min