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Leanne Shelton

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The AI TrainThe AI TrainAI Predictions for 2024We had a crazy 2023 when it came to the launch and use of new Artificial Intelligence tools out there in the world, but what about 2024?This week Tim and Leanne talk about their predictions for 2024 and beyond!And you can always catch up with us at:Tim's Website - hellotimking.comTim on Linkedin - @hellotimkingLeanne's Website - Write Time MarketingLeanne on Linkedin - @leannesheltonAnd of course at our podcast show page - The AI Train...2024-02-0930 minThe AI TrainThe AI TrainAI Survey ResultsThis episode we chat about an AI Survey that Leanne ran on Linkedin recently, and we answer a few questions that the participants of the survey had!And you can always catch up with us at:Tim's Website - hellotimking.comTim on Linkedin - @hellotimkingLeanne's Website - Write Time MarketingLeanne on Linkedin - @leannesheltonAnd of course at our podcast show page - The AI TrainMusic from #Uppbeat:License code: CPDB5YW4F5BI1MYC2024-02-0928 minThe AI TrainThe AI TrainGPT StoreHey and welcome back to The AI Train for 2024, this time around we're talking about the recent update to ChatGPT — The GPT Store — where you can publish your own custom GPTs to the ChatGPT marketplace for other people to use. Get our thoughts on what it's all about and what it means for you.And you can always catch up with us at:Tim's Website - hellotimking.comTim on Linkedin - @hellotimkingLeanne's Website - Write Time MarketingLeanne on Linkedin - @leannesheltonAnd...2024-02-0934 minThe AI TrainThe AI TrainAI Imagery Tools You Should Know AboutTried any AI Image Generation Tools? This week Leanne and Tim talk about how Canva have infused their platform with all things AI in 2023, the open-souce Stable Diffusion and the Diffusion Bee app for macOS, and how you can use Photoleap on your smartphone to use Midjourney on the go!And you can always catch up with us at:Tim's Website - hellotimking.comTim on Linkedin - @hellotimkingLeanne's Website - Write Time MarketingLeanne on Linkedin - @leannesheltonAnd of course at...2023-12-1430 minThe AI TrainThe AI TrainGPT Voice is here!While we were all freaking out about the OpenAI board, the sneaky developers released a new feature for the mobile ChatGPT experience... GPT Voice!In this episode we put our futurist hats on and talk about how this could be the start of a revolution in new ways to interact with AI!Have you tried GPT Voice? Like it? Hate it?We'd love your feedback!You can always catch up with us at:Tim's Website - hellotimking.comTim on Linkedin - @hellotimking2023-12-0621 minThe AI TrainThe AI TrainGPT Builders, Ahoy!Just before OpenAI kinda-sorta imploded recently, they launched the new GPT Builders feature, in this episode Leanne and Tim tell you all about what they are, what they aren't, and what it means for the future of ChatGPT!You can catch up with us at:Tim's Website - hellotimking.comTim on Linkedin - @hellotimkingLeanne's Website - Write Time MarketingLeanne on Linkedin - @leannesheltonAnd of course at our podcast show page - The AI TrainMusic from #Uppbeat:2023-11-2920 minThe AI TrainThe AI TrainWhat if ChatGPT Imploded?After the circus of events that have been happening this week at OpenAI we thought it was high time for us to as the question... What if ChatGPT Imploded?Tune into this episode to find out!You can catch up with us at:Tim's Website - hellotimking.comTim on Linkedin - @hellotimkingLeanne's Website - Write Time MarketingLeanne on Linkedin - @leannesheltonAnd of course at our podcast show page - The AI TrainMusic from...2023-11-2218 minThe AI TrainThe AI TrainOpenAI - What a ride!Oooh boy, hold on to your hats people because big things are afoot at OpenAI!In this extra special episode we discuss the firing of Sam Altman—now ex-CEO of OpenAI—by the OpenAI board, and the fallout that's occurred since!You can catch up with us at:Tim's Website - hellotimking.comTim on Linkedin - @hellotimkingLeanne's Website - Write Time MarketingLeanne on Linkedin - @leannesheltonAnd of course at our podcast show page - The AI Train2023-11-2219 minThe AI TrainThe AI TrainMultimodal Mayhem!This week Tim and Leanne give you an update about the latest from the OpenAI stables, Multimodal support! But what the hell does that mean? Well you'll just have to listen to the episode and find out what it is, how you can use it, and why it's one of the best updates so far.You can catch up with us at:Tim's Website - hellotimking.comTim on Linkedin - @hellotimkingLeanne's Website - Write Time MarketingLeanne on Linkedin - @leanneshelton2023-11-1616 minThe AI TrainThe AI TrainAnthropic Claude 2This week Leanne and Tim discuss the general availability of the AI content generation tool Claude 2 from Anthropic, it's differences to ChatGPT, and how it might be used differently to other AI tools out there.You can catch up with us at:Tim's Website - hellotimking.comTim on Linkedin - @hellotimkingLeanne's Website - Write Time MarketingLeanne on Linkedin - @leannesheltonAnd of course at our podcast show page - The AI TrainMusic from #Uppbeat:License co...2023-11-1618 minThe AI TrainThe AI TrainAI Prompt HacksThis week we take a long hard look at the phenomena that's been sweeping the AI world for the past few months and we give you our thoughts about why they might not be something you should invest time in.You can catch up with us at:Tim's Website - hellotimking.comTim on Linkedin - @hellotimkingLeanne's Website - Write Time MarketingLeanne on Linkedin - @leannesheltonAnd of course at our podcast show page - The AI TrainMusic fr...2023-11-0820 minThe AI TrainThe AI TrainDALL-E 3 Deep DiveThis week we take a deep dive into the new powers given to ChatGPT by OpenAI with their introduction of DALLE-3Find out what works, what doesn't, and what we think about the whole thing!You can catch up with us at:Tim's Website - hellotimking.comTim on Linkedin - @hellotimkingLeanne's Website - Write Time MarketingLeanne on Linkedin - @leannesheltonAnd of course at our podcast show page - The AI TrainMusic from #Uppbeat:...2023-11-0117 minThe AI TrainThe AI TrainThe Story So Far...This week we talk about where we've come from, where we are now, and what we have to look forward to in the future of AI content generation!You can find us at:Tim's Website - hellotimking.comTim on Linkedin - @hellotimkingLeanne's Website - Write Time MarketingLeanne on Linkedin - @leannesheltonAnd of course at our podcast show page - The AI TrainMusic from #Uppbeat:License code: CPDB5YW4F5BI1MYC2023-10-2521 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp 7 - Blog PlanningAre you feeling overwhelmed by the thought of starting a business blog?  Or you’ve written one or two pieces before…6 months ago…and want to create a more consistent strategy? I hear ya! To make the most impact with your blog articles, you definitely need that consistency. You also need the quality. In other words, providing highly engaging and informative information that meets your target market’ needs. In this solo episode, I've got some tips and tricks to help you create a killer business blog strategy. I promise you it’s not that...2023-05-1516 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp 5 - Content Marketing MistakesA first-time business owner won't probably think about all the marketing involved to attract, convert, and maintain clients---and understandably so. Your excitement about the new venture can overpower any thought about the multitude of ways your product and/or services can be shared with the world. The truth is – unless you’re an experienced marketer, it’s very easy to miss key practices when it comes to your content marketing strategy. And missing these things could mean missing opportunities and sales.  But it’s not your fault. You don’t...2023-04-3021 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp 3 - Benefits of the Pomodoro TechniqueWhen things get tough or overwhelming, it’s very easy to just do nothing. However, procrastination doesn’t move your business forward… Rather than getting frustrated with yourself, I recommend trying out a productivity and time management ‘hack’ called ‘The Pomodoro Technique’. Also known as ‘The Pomodoro Method’. You might have heard of it. Or maybe it’s a brand new concept for you.  Either way, I highly recommend trying The Pomodoro Technique to increase your productivity in just 25 minute blocks. I’ve personally benefited from this strategy and I think you will too. (In fact...2023-04-1716 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp 2 - ChatGPT: Friend or foe?Let me just say this – I’m not rocking in the corner in a sweaty panic. I’m actually excited about it! In fact, I’m going to use this tool to help me write my blogs.  But the keyword here is help.  While you might choose to ask this currently-free AI tool to handle your content marketing, like blogs, social media posts, e-newsletter content, and webinar and podcast scripts – you can’t simply accept whatever content ChatGPT spits out at you and then publish it without a second though...2023-04-1021 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp1 - Introducing The Leanne Shelton PodcastAfter 150 episodes of 'Marketing and Me', I'm excited to announce that my podcast has gone through a re-brand! Yes - I'm now owning my personal brand...although it's a tad scary. It turns out that searching 'Marketing and Me' on podcast platforms - when the term 'marketing' is heavily utilised - makes it somewhat tricky to find. But if you look up my name....bingo! Also - as advised by my mentor, Kate Toon, on my recent business retreat, it's time to step into my own power. Still talking about marketing...2023-04-0317 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp 150 - Leanne Shelton: Using accountability to get stuff doneAre you struggling to get through the important tasks on your to-do list? And I’m not talking about client work here. I’m talking about the essential backend business stuff that you know you really *should* be doing to improve your cashflow and grow. Are you constantly making excuses…and not taking any action? Or perhaps you’re taking action - but choosing to do the quick and easy tasks, rather than the (slightly or much harder) ones that will drive your business forward? Well, this is where accounta...2023-02-1518 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp 148 - Leanne Shelton: Blogging in 2023Wondering whether business blogging is still relevant in 2023? The short answer is – YES! Just the other day, a close business owner friend exclaimed “Blogging feels dated to me – like 2010s. Everyone is talking about social media content now. So blogging feels like old news…My brain thinks blogging is only relevant to those who have SEO requirements to meet.” While I know her opinions are shared by many other business owners out there – it’s actually far from the truth. Please remember this key bit of information: One blog = a core piece o...2023-01-2227 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp 147 - Leanne Shelton: Word of the YearHello my dear listener - happy new year! Do you choose a ‘word for the year?’ It’s something I’ve personally done for a few years now - rather than create a bunch of New Year’s resolutions that are already forgotten by Australia Day. (That’s 26th January for my overseas listeners…) The process of choosing a word helps you focus on the goals and actions you want to work on for the next year. It also helps you determine your priorities, like whether you will concentrate on family, personal growth, career, etc.2023-01-0518 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp 146 - Leanne Shelton: Things Take TimeIf you’re like me, you’re probably keen to see results straightaway. In both your business and personal life. And then get frustrated when life has other plans. But I’m here to remind us both that things take time. Especially in business. It’s all about planting those seeds and waiting for them to sprout. Rome wasn’t built in a day…there are no overnight successes…and all that. Let’s jump into the episode to hear my musings on the subject! Show Notes: ...2022-12-1917 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp 144 - Leanne Shelton: 7 tips for launching a new websiteHow do you feel about your current website? Do you cringe when you look at it - or hear that potential clients have checked it out? Maybe you feel it’s a poor representation of you and your brand. Or it’s simply butt ugly and looks extremely outdated. You just know it sticks out for all the wrong reasons when compared with your competitors. Well, I can totally relate! But - I have just launched a new website! Which was months and months in the making - wi...2022-10-2725 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp 143 - Leanne Shelton: 3 things NOT to do in your podcastI’m mostly a happy, positive person. But every now and again, I get somewhat agitated. Yes, it’s mostly around my kids….But more recently it was about a podcast I’ve been listening to for quite a while. Now I love listening to podcasts - and when I find a good one, I binge on it. And unfortunately, I was recently annoyed by one particular episode of this show….which inspired me to record an episode on podcast no-nos - for anyone out there who has their own podcast or thinking of starting one up.2022-09-0713 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp 140 - Leanne Shelton:'Magic' Marketing TechniquesHello there! Today I wanted to share with you some ‘magic’ marketing techniques. That is - some strategies that are personally paying off in my business - and I know you could benefit from as well. There’s no actual ‘magic’ involved though. It’s simply thanks to consistently showing up - both online and face to face. Intrigued? Keep listening to find out more… Show Notes: www.writetimemarketing.com.au/Leanne-Shelton-magic-marketing-techniques/ BOOK A FREE 15 MIN CHAT WITH LEANNE: calendly.com/leanneshelton/15-minute-free-chat]2022-08-2219 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp 139 - Leanne Shelton: Change is in the airRight now, I feel everyone is going through a period of change. Maybe it’s due to the new financial year starting here in Australia. Or maybe it’s because that C word is starting to fade into the background. Well, whatever the reason - I’m going through it as well. Including this podcast. Keep listening to find out more… Show Notes: www.writetimemarketing.com.au/Leanne-Shelton-change-is-in-the-air/ BOOK A FREE 15 MIN CHAT WITH LEANNE: calendly.com/leanneshelton/15-minute-free-chat]2022-08-1719 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp 135 - Leanne Shelton: Powerful ways to step up your marketing efforts in your local communityIn today's solo episode of 'Marketing and Me' - yes, you get me this time - I'm taking you through a fun session about finding your voice, uncovering your story, and then sharing it with your local community to build your personal brand, build your 'know, like, and trust' factor, and ultimately attract more clients. I presented the following information at a workshop earlier in the year on behalf of SWR FM - and then again at an online session. And received great feedback, so I thought I'd now share it with you. Personally, I've built up a strong awareness...2022-07-1727 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp 134 - Louise Duggan: The ups and downs of an e-commerce businessHands up if you own an e-commerce business - or if you have an e-commerce component! Yes, I know I can't see your raised hands...because, Leanne, this is a podcast - duh. But I know you're out there. Because many of us are making money in the digital world right now...Because it's totally the place to be. So for all those e-commercers - this episode is for you! I'm chatting with Louise Duggan, founder of the successful DIY cake business, Cake 2 the Rescue, and she has some fantastic secrets to share - as well as some insights about...2022-07-1150 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp 122 - Leanne Shelton: Do flyer mail outs and printed ads still work?Have you ever considered printing out flyers to promote your business? Or have you been putting ads in the paper for months or even years? But do you know if these methods are actually increasing engagement with your business - in a world heavily dominated by the digital space? Well, today I'm going through some statistics with you and discussing whether or not flyers and printed ads would be useful for you in this day and age. But first of all, I want to give a big shout out to my work experience student, Grace, for her amazing efforts to...2022-04-1719 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp 113 - Gabrielle Shelton: A shared love of writingToday, I'm doing something a little 'outside the box' on the podcast. I'm interviewing a child. My child. My 8 year old daughter, Gabrielle! Yes, after months and months of her begging to be interviewed - I said 'yes'. With us sharing a love for writing, I figured it would be a lovely topic for conversation. And without actually planning it, (I swear!) the release date and episode number are perfect. This episode is coming out on Valentine's Day - 9 years to the day that I found out I was pregnant with Gabi. AND it's episode 113 - and she was born...2022-02-1323 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp110 - Leanne Shelton: Setting yourself up for an awesome year (includes meditation)As I record this episode, 2022 is well underway. How are you feeling about the year ahead? Have you set yourself some Big Hairy Audacious Goals? Or are planning to just go with the flow this year, following two years of uncertainty and ups and downs? In today's episode, I wanted to do something a bit different. A couple of weeks ago, I ran a goal setting and vision board workshop - which involved a 5 minute meditation that I personally wrote. As a side note, I absolutely loved writing it - and think I need to write some more! But anyway...2022-01-2322 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp 107 - Leanne Shelton: My addiction to challenging myselfIn last week's episode, I mentioned my personal goal of stepping out of my comfort zone to try new things every single year. Because, ultimately, I don't ever want to experience two identical years. Or feel like I'm simply floating through life as a passenger. I'm determined to remain in the driving seat and live a long and fulfilling life on this planet. I've read too many books, watched too many TV shows and movies, and heard too many stories about people living with regrets. People saying 'If only things were different'. People who have lost their sense of direction...2021-12-2023 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp 106: Leanne Shelton: Surrounding yourself with the RIGHT peopleAs famously said by motivational speaker Jim Rohn, we are the average of the five people we spend the most time with. So who are those 5 people for you? Are you hanging out with those who constantly frustrate you - and bring you down? Or are you hanging around inspirational and supportive people, who uplift you every day, and are keen to see you succeed? In today's episode of Marketing & Me, I'm sharing some stories from my life and highlighting my personal strategies to ensure I'm surrounding myself with the RIGHT people. The episode will be spoken from the heart...2021-12-1223 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp 104 - Leanne Shelton: Why you need a copywriter in your lifeDoes your mind ever go completely blank - completely absent of words - when you see that big white computer screen of death? With that little blinking cursor, mocking you... You know you need to have highly engaging and informative content to promote your products and services. But you have no idea how to get those words out of your head and through your fingertips to the keyboard. And write words that will make an impact. Well, that's why copywriters - like me - have thriving businesses. We know this is a common occurrence among so many business owners out...2021-11-2818 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp100 - Justin Shelton: Strategy before salesBehind every great businesswoman, there's often a great man asking...What's for dinner? To celebrate my 100th episode of Marketing & Me, I've invited my husband of 13 years, Justin Shelton, to join me and talk about strategy before sales. It makes sense to combine this milestone episode - and my hubby to talk about this subject - because starting and maintaining my podcast is a key part of my marketing strategy. And Justin has always had a very strategic mind throughout his career, volunteer work, and life in general. Oh and he's also been my main cheerleader in everything that I...2021-11-0153 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp96 - Leanne Shelton: 5 Productivity tools I can't live withoutDo you consider yourself to be an organised person? Or is your life a bit scattered - and you never feel like you're getting the most out of your day? If being organised isn't your strong suit, then it's very easy to fall off the productivity wagon. Procrastination can also push you off the edge... Today, I'm sharing 5 productivity tools I personally can't live without. I recently shared these with an online group for Bx and they were well-received. So I thought you'd enjoy this insight behind the scenes of my business as well. Let's get started! Show Notes: https...2021-10-0415 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp92 - Leanne Shelton: Managing Imposter SyndromeIf you've ever felt like you're not good enough or you don't belong - then you've probably been haunted by Imposter Syndrome. It's especially common among people who are intelligent, successful, and in a position of authority. And yes, that often includes business owners. Some of the common causes include: low self-esteem, perfectionism, fear of failure, lack of confidence in skills or abilities. But the most important thing to remember is that you're not alone. In today's episode, I'll uncover what this 'syndrome' is all about. And what you can do whenever it rears its ugly head - and puts...2021-09-0716 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp89 - Leanne Shelton: How to write a media releaseDo you have an exciting program or event launch you'd love to share with the world? Or maybe you or someone you know has reached an important milestone or experienced an exciting achievement in their business? Sure, you can promote it across your socials and e-newsletter. But if you want people outside your network to hear the news, you need it picked up by a journalist. And that's where media releases come in. I've been writing a bunch of these lately, so I thought I'd take this opportunity to explain how to write a media release that makes an impact. ...2021-08-1617 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp83 - Leanne Shelton: Using empowering words for yourself and othersAs a copywriter and content marketing trainer, I use words all the time. I use the written form to communicate messages for my clients and for myself. I use the verbal form to teach new information. And there's another form as well. That inner dialogue that's happening continuously in my mind. Today's episode is all about using empowering words. That is - watching the words you use with others as well as the words you say internally. All of these words affect your overall sense of self. This isn't a heavily scripted episode, but I felt inspired to share my...2021-07-0419 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp69 - Leanne Shelton: Content Strategy 101In recent podcasts, I've mentioned the fact that I'm moving more and more into the content marketing strategy space. Yes, I'm still doing the copywriting stuff - along with the help from other high-quality copywriters - but I'm keen to put more weight behind the strategy side of things. Because if you don't have a marketing strategy in place before seeking assistance from a copywriter for your website copy, blogs, email sequences, whatever - you're at risk of purely ticking a box and not actually achieving what you set out to do. And that's attracting and retaining more clients, right? ...2021-03-2843 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp67: Kara Stokes - Top 5 common content mistakes by health and wellness businessesIf you looked at the title of this episode, you would see it's another guest episode. Yet I'm talking to another health and wellness copywriter - Kara Stokes. You might be thinking 'Leanne, what are you doing? Getting a direct competitor onto your podcast?!' But the thing is - Kara and I have worked together in the past. And probably will work together again in the future. We're a great example of how two similar-minded women can actually help each other out. And be companions, rather than competitors. Anyway, in today's episode, we're chatting about the top 5 common content...2021-03-1442 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp58 - Gemma Lumicisi: How to find your writing voiceDo you have a clear, consistent brand voice? And do you have a tone of voice document to refer to when writing your content and emails? Or are you thinking, Leanne, what the hell are you on about?! If this is a new topic for you, then I'm pumped to bring you this interview with Gemma Lumicisi from Contently Driven. She's a fellow copywriter and absolutely loves this stuff. And she has a very fun and playful process when it comes to putting all together. Get your pen and paper ready. Let's jump in! Show Notes: https://www.writetimemarketing.com...2021-01-1048 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp57 - Joe Bellissimo: Building connections via collaborationsHave you ever considered collaborating with another business owner? You know - someone who offers services or products that complement yours - and help make your offering even stronger. But where do you find these dream collaboration partners? And how do you know they're the right fit? Today I'm chatting with Joe Bellissimo from Grow Masterminds about utilising the power of collaborations to grow your business. Let's jump on into the episode! Show Notes: https://www.writetimemarketing.com.au/ep57-joe-bellissimo-building-connections-via-collaborations/ BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNE https://calendly.com/leanneshelton/30min2021-01-031h 00The Leanne Shelton PodcastThe Leanne Shelton PodcastEp56 - Leanne Shelton: Podcast Year in ReviewSo here we are - at the end of 2020. What a year, huh? While it hasn't been a full year since I started this podcast - as that's another month away - I thought this was the perfect time of year to reflect on my podcasting journey. Yes, I thought I was so knowledgeable back in April 2020 when I recorded Episode 17 - How to Start a Podcast. And I guess I did know some stuff back then. But 56 episodes in, I've learnt heaps more, which I thought I'd share with you now. I'll throw in some highlights from past guests...2020-12-2732 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp55 - Clayton Navarro: Experience the freedom of outsourcing offshoreHave you ever wished you could duplicate yourself - or add more hours to your day - just so you could get everything done? Or are you sick of doing all those little annoying, yet important, admin tasks, like bookkeeping, answering emails, or creating social media posts? If you answered yes to either question, or maybe both, then outsourcing to an offshore VA is something you might want to consider. Today, I'm chatting with Clayton Navarro from VA World Outsourcing about how you can create freedom in your day by employing a part time or full time virtual assistant. I'm...2020-12-1642 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp54 - Estelle Coombe-Heath: How to manage comfort eating during uncertaintyDo you find yourself regularly sneaking to the pantry to help yourself to yet another chocolate? Or maybe you're always craving salty snacks? Either way - are you grabbing them because you're hungry? Or are you actually seeking comfort? During stressful and uncertain times, many people resort to comfort eating. Which results in guilt and shame. Which can then have a negative impact on their mindset and how they perceive food. In today's episode of Marketing and Me, I'm chatting with Estelle Coombe-Heath about triggers and signs to look out for. Because breaking the comfort eating habit IS possible. So...2020-12-1336 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp53 - Louise Hallinan: Strategies to improve your brain healthDo you ever find yourself forgetting things? Or maybe you've noticed your partner, parent, or grandparent has started repeating themself or showing other signs of potential memory loss or dementia. In society, a dementia diagnosis is often seen as the beginning of the end. A hopeless situation that will just lead to a person slowly declining in health and memory more and more, before the person they once were has completely disappeared. But what if I told you these memory issues could actually be dealt with? And that maybe it's not dementia at all - but a B12 deficiency? Today...2020-12-0941 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp52 - Lynda Dyer: The powerful benefits of detoxing your mind and bodyHow often do you detox? Or how often do you think about detoxing...and then don't? As someone with food intolerances, who also has a full-on lifestyle of work, family, and self-care, it's something I personally need to do. But it just never happens. But after my interview with Lynda Dyer from Mind Power Global, I am determined to give this detoxing thing a real crack. If you're unsure about the healthy ways to detox or unsure about the benefits - this episode is for you. Let's get started! Show Notes: https://www.writetimemarketing.com.au/ep52-lynda-dyer-the-powerful-benefits-of-detoxing-your-mind-and-body/ BOOK IN...2020-12-0646 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp51 - Bec Derrington: PR and publicity on a shoestring budgetHow do you feel about public relations AKA PR and creating your own publicity? You know - putting yourself out there as an expert in your field so journalists know who to come to for quotes and insight around trending topics. You might be feeling a bit of uncertainty around this area - and I don't blame you. Many of us hate self-promotion and don't like the idea of being pushy or annoying to busy journalists who are tackling the fast-paced news world. But the thing is - you're doing yourself and everyone else a disservice if you're not putting...2020-11-291h 01The Leanne Shelton PodcastThe Leanne Shelton PodcastEp50 - Leanne Shelton: Creating an engaging and effective websiteAre you happy with your current website - or does it need a major overhaul? If your business has been through big changes lately - I mean whose business hasn't? - it's probably a good time to take another look at it and ensure the content still reflects what everything looks like now. And the direction you're now heading in. As I record this episode, I'm about to start re-jigging my own website for this exact reason. I'll let you all know when it goes live! And I'm sure there are listeners out there who still don't have a website...2020-11-2233 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp49 - Perry Papast: Sales Strategy 101: Key tips for closing the saleDo the words 'sales' and 'selling' send cold shivers down your spine? If they do, you're not alone. Many business owners, especially in Australia, have a fear of coming across as too salesy or pushy when it comes to closing a deal. I think It's because we personally hate being sold to....when we're not interested. But the important thing to remember is that we're all interested in buying when we see the value in something. So if you have an amazing solution available via treatments, products, consultations, programs, webinars, and more - you have a good reason to sell! ...2020-11-1559 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp48 - Kate Merryweather: How to create an accountability buddy systemHow do you keep yourself accountable for your goals and dreams? You could write them down in your journal or on a whiteboard - and look at them regularly. You could tell the world - because you know it will be embarrassing to admit you didn't achieve them. Another way to keep yourself accountable is to have an accountability buddy. What's that, Leanne? I'm glad you asked! An accountability buddy is someone you keep in touch with to share your aspirations, ask for advice, celebrate wins, and support your failures - or learnings as I like to call them. In...2020-11-0837 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp47 - Lucy Wang: Strengthening connections via brand buildingDo you think your business has a strong brand? And no - I'm not just talking about your logo and colours here. I'm talking about everything including your core values, functional and emotional benefits, market segmentation, tone of voice, style, and team culture. Oh and the logo and colours as well, of course. So yeah - there are just a few elements that go into your business brand. Today on the Marketing and Me podcast, I'm chatting with Lucy Wang about the brand building process. There's a lot to think about here and I recommend having your notepad and pen...2020-11-0443 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp46 - Cindy Shames: Building a business with a positive mindsetIf you've been listening to my podcast for a little while - or know me in person - you'd know I'm a positive person. Now that doesn't mean I don't have struggles and low days. But it does mean I'm constantly looking for that silver lining. And I recognise it might be hard to see it during those dark minutes, hours, or days - but I know it's there, just waiting to be discovered. Then when I do find it - and it's always there - I try to reflect back on the experience and appreciate that everything happened for...2020-10-2948 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp45 - Katie Moriarty: Creating abundance by 'doing' less and working from a true flow stateDo you ever feel like you're on a hamster wheel - working long hours, but still not getting anywhere? And you do it because hard work equals lots of money, right? But no - not necessarily. Today, I'm chatting with Katie Moriarty about creating abundance by doing less and working from a true flow state. In other words - attracting abundance in all aspects of your life, in regards to your money, your happiness, your health, and your family and friends - and achieving it all with minimal energy, effort, and time. Katie is an example of someone achieving exactly...2020-10-2252 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp44 - Leanne Shelton: Turning lemons into lemonade in 2020As a business owner, having a positive mindset is absolutely essential if you want to be successful. But 2020 has thrown us all a massive curve ball. Okay - that's probably the understatement of the century. But I've found it interesting to see the differing perspectives. Some people are wishing this year would hurry up and just end already. But others are having their best year yet. How would you describe 2020 in a few words or a few sentences? I threw this question out to my network recently and I'll mention some of the responses - along with my thoughts...2020-10-1532 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp43 - Melissa Wiringi: Create an incredible life with the power of mindsetDo you give yourself enough opportunities to dream? You know - think about what YOU really want out of life and not what is just expected of you? As humans living in the 2020s, most of us feel our lives are mapped out in front of us - Find a job, tick. Find a partner, tick. Start a family, tick. Support that family through many years of hard work, tick. And then you can retire and finally start living and doing all those things you've always wanted to do.... Sound familiar? But what if I said you could start moving...2020-10-0852 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp42 - Joshua Belinfante: Living the world's best lifeLike usual, I have a question to ask you. And I want you to be honest with yourself here. Can you say, without a hint of doubt, that you're living your best life? Or you're at least on the right path? Or are you actually feeling misaligned - and you're currently doing one thing, but deep down your heart desires something else? Something bigger, better, and beyond your current circumstances? Today's episode of Marketing and Me kicks off a month of mental health-related episodes in recognition of Mental Health Month. I'm chatting with Josh Belinfante from Finesilver Media - who's...2020-10-0436 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp41 - Kayne Morrison: Facebook Ad Strategy for BeginnersHave you played around with Facebook ads yet? Or, are you like me, and a bit overwhelmed by the whole process? If you're ready to take your digital marketing to the next level and see some rapid conversions, then it's time to pull out your credit card and explore the world of Facebook advertising. But where do you start? In today's episode, I'm chatting with Kayne Morrison from 'Why Social', about how to set up a basic ad strategy. While you may still need to seek expert assistance in this area, you'll have a much clearer idea of the effort...2020-09-2751 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp40 - Rebecca Tos: Crafting a succinct Purpose and Vision for your businessWhen it comes to your business, can you say, with absolute clarity, what your purpose and vision are? Like, in one or two sentences? I know this is an area I personally need to work on after recent rollercoasters and roundabouts in my business. But after chatting with business and leadership coach, Rebecca Tos, about this topic for today's episode, I have a much better understanding around the difference between purpose and vision - and the questions I need to ask myself to form a clearer direction for my business. And I'm sure you'll feel the same way. Ultimately, the...2020-09-2443 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp39 - Stephanie Pinto: Using Emotional Intelligence for enhanced work and personal relationshipsAre you often snapping at your kids - then feel guilty about it afterwards? Maybe they never listen to you. Or are continuously having meltdowns. Or maybe you're the one having the meltdown at times?! In today's episode of Marketing and Me, I'm chatting with Stephanie Pinto, co-founder of EQ Culture and the Let's Raise Emotionally Intelligent Kids Community on Facebook, about the importance of Emotional Intelligence. We also cover some strategies for improving the reactions and behaviours within your family. Because then you can start living in a happier and calmer home environment. We also cover how Emotional Intelligence...2020-09-2044 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp38 - Keith Whelan: How to write a successful grantHave you ever applied for a grant? If you haven't - is it because you don't know what grants are available to you? Or you feel the competition is too great and you have no chance? Or maybe you feel overwhelmed by the whole application process? If you have gone for a grant before - whether you secured the funds or not - you'd know the process involves a LOT of reflection, clarity, and strategy when it comes to your business goals and plans for the money if received. Since the grant application process is an area of so much...2020-09-1646 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp37 - Morry Morgan: Optimising video for brand building and attracting new leadsHow are you incorporating video in your marketing strategy? Maybe you're doing Facebook Lives? Or uploading short instructional videos on YouTube? Or maybe you haven't gone down that path just yet. In case you weren't aware, the importance of video marketing is on the increase. According to a research conducted by Adobe last year, 48% of consumers were using voice for general web searches. And as technology advances, we'll start to receive more and more video and audio clips via our Google Home and Amazon Alexa devices in response. Today, I'm chatting with Morry Morgan, co-founder of The School of Hard...2020-09-131h 00The Leanne Shelton PodcastThe Leanne Shelton PodcastEp36 - Rashida Tayabali: Showcase yourself via storytellingIf someone came up to you and asked - "hey, what's your story?" - would you know what to say? And could you say it succinctly and with impact? As business owners, we've all been on a journey. We've all experienced twists and turns that have brought us to this current point. And sharing this journey with our customers is so powerful when it comes to building stronger connections. They get to see more about the humans behind the products and services. Today, I'm chatting with fellow copywriter, Rashida Tayabali, about the power of storytelling. And why you shouldn't just...2020-09-0942 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp35 - Leanne Shelton: How to maximise your impact with webinarsIn recent times, many business owners have seized the opportunity to educate and connect with their target market online via webinars. It's been an essential tool for those wanting to keep their business going and growing - especially when you can't run face-to-face workshops. But many people are falling into the same trap. Old-school death by PowerPoint. I've been doing a lot of webinars via Zoom lately - and have been getting lots of positive feedback. I've learnt a lot throughout the process and wanted to share my key learnings with you today. So let's jump in and get started! ...2020-09-0628 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp34 - Ruby Lee: Making money with memberships and mastermindsIn the online entrepreneurial world, I'm hearing more and more about paid memberships and masterminds. They're two areas I'm starting to dabble in myself. But what are they and how do they work? Ultimately, if you envision yourself moving away from your local hub and taking your business to a global scale, memberships and masterminds are fantastic for educating and inspiring people with your knowledge on a one-to-many basis. And they have the potential to make lots of money in the process. Today I'm chatting with Ruby Lee from Own Your Hustle, who is achieving amazing things in her business...2020-08-3053 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp33 - Kirsty Farrugia: Declutter your way to productivityHow is your workspace looking right now? Come on, be honest with yourself here. Is it tidy and organised, with clear filing systems in place? Or does it look like a scattered mess, and you're forever shuffling things around to find what you need? If you want to increase your daily productivity levels, decluttering can lead you on the right path. Today, I'm chatting with Kirsty Farrugia from The Art of Decluttering, who's sharing some great tips around cleaning up the chaos and creating a clearer work area. And I admit I need to take some of her advice myself... ...2020-08-2343 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp32 - Jennifer Gale: The ins and outs of email automationWhile we send and receive emails on a frequent day-to-day basis, many of us see this form of virtual communication as an admin tool - not a marketing tool. With a fear of coming across 'too salesy', especially for Australians, the art of sending quality, personalised marketing emails is often overlooked. Maybe you're overwhelmed with the emails you personally receive - and don't want to clutter up your clients' inboxes. However, those who want to connect with you, will want to hear from you. If they're already a customer or have expressed interest in your products and services in the...2020-08-1652 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp31 - Carlii Lyon : Managing the Imposter Syndrome withinHave you ever wondered if you actually deserved that recognition or praise - when in reality you feel you just got lucky? You know, you just happened to be at the right place at the right time? Maybe you've felt like a fraud and wondered whether you're qualified enough to offer that advice or that training. Or maybe you've had a big celebrity or brand approach you at some stage, wanting to work with or collaborate with you - and you've wondered why they've chosen you? These feelings of doubt are completely normal - and this little voice inside is...2020-08-0945 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp30 - Kathleen Ann: How to charge what you're worthAre you uncomfortable with client conversations around money? Maybe you're struggling to figure out the right price for your products and services. Or maybe you're struggling to show potential clients the true value of your offerings. Talking about money can be an icky subject. Especially when you love the work you do - and would do it for free if you could! But too many business owners are undervaluing themselves. Or they're not packaging their offerings effectively. Or they're over-delivering and ripping themselves off. If any of this sounds familiar, you'll find today's episode with Kathleen Ann from Power Up...2020-08-0258 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp29 - Arani Duggan: Creating an online fundraiser with impactHave you taken any big risks in your business lately? Thanks to Covid-19, many of us have. Well, think of all those Not-For-Profits out there who have previously relied upon big events to meet their annual fundraising targets. With social distancing being forced upon us, they had two options - admit defeat or find new ways to raise money. For Ronald McDonald House Charities, giving up was not an option. The Greater Western Sydney fundraising team put on their thinking caps and came up with the 'Dance for Sick Kids' online fundraiser - with big dreams of raising around $30,000. But...2020-07-2634 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp28 - Leanne Shelton: My secrets revealed - How I get sh*t doneDo you feel that life is something that just happens to you - without any sense of control? Do you have a long list of dreams and aspirations - but feel they're completely beyond your reach? And do you feel a sense of pain when you see others living the type of life you want to live? In recent weeks, I've chatted with Jane, Steven, and Julie about setting business, financial, and personal goals. But the thing is - you can't just set some goals and establish new processes - and then pray to the heavens that the new habits...2020-07-1928 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp27 - Julie Cliff: Organise the life you want to liveNobody wants to be disorganised. It leads to stress, overwhelm, and forgetfulness. But if you're a working mum and juggling this crazy thing called life, it can be difficult to prioritise those actions on the to-do list. Especially when you've got your partner, kids, AND clients competing for your attention. And, oh yeah, and there's that whole 'me time' thing as well. In previous podcast episodes, we've talked about business planning and goal-setting. Today, I'm chatting with Julie Cliff from Space and Time about life planning. Because we all want to live the best life possible. And we only get...2020-07-1243 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp26 - Steven Franks: 7 positive financial habits for a healthy businessWe've just started a new financial year - which means looking at your numbers and considering ways to improve them. Because, ultimately, we all want successful and healthy businesses, right? But if you're like me, those numbers are a bit scary. Don't worry - that's why I have Steven Franks on the line today to talk about building positive financial habits. He is also sharing the typical mistakes businesses make with their finances and has some great budgeting tips for us! And if you're an NDIS service provider, you'll be interested to hear more about Steven's recently released book 'How...2020-07-0537 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp25 - Katie Jones: How to keep your team engaged while working remotelyAs a manager, keeping your team motivated and engaged isn't an easy task. And if you add remote working arrangements into the mix, it makes the situation even harder. So how do you ensure your team continues to be productive? How do you fill that need for social interaction? And how do you keep everyone focused on the same goals and outcomes? In recent times, typical working arrangements have been challenged and questioned. So today, I have Katie Jones from CultureFit HR on the line - and we're talking about ways to ensure your team remains engaged. Even when working...2020-06-2832 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp24 - Jane Tweedy: Reflect, review, and plan for your business futureAs we enter a new year, or new financial year, it's a natural time to reflect on what worked and what didn't work in our businesses over the previous 12 months. Did that plan of attack bring in the desired income? Or did that desired plan never take place? And - sometimes - all of your plans completely go out the window when the unexpected happens. You know, like a worldwide pandemic... Today, I'm chatting with Jane Tweedy from FAQ Business Training about reflecting, reviewing, and planning for the future. If you're unsure how to progress in your business in the...2020-06-2151 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp23 - Ingrid Galloway: Can couples who work together - stay together?Are you thinking about going into business with your husband, wife, or partner? Or maybe you're already working together - but things have been a bit rocky lately? Juggling your personal and working personas can be tricky. But if you take the right steps, it can make your relationship even stronger. Today, I'm chatting with relationship coach, Ingrid Galloway, who's sharing some key tips to help you successfully work with your partner - without killing each other in the process! Let's get started. Shownotes: https://www.writetimemarketing.com.au/ep23-ingrid-galloway-can-couples-who-work-together-stay-together/ BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNE https...2020-06-1430 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp 22 - Naomi Stockman: Knowing your end game - and how to get thereWhere do you see yourself in 12 months, 5 years', or 10 years' time? Do you have a big bulky business plan to help you get there? Or have you embraced your creative side and designed a vision board to constantly remind you? OR - do you just have vague thoughts floating through your mind, that you haven't quite managed to fully grasp yet? Today, I'm chatting with Naomi Stockman who runs two businesses - My Local Hypnosis and Turn Key Receptionist. She's an inspirational woman who keeps her end game in mind - and follows a consistent process to take her there. ...2020-06-0737 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp 21 - Leanne Shelton : Virtual Networking for beginnersI don't know about you - but networking has been a key part of my marketing strategy. I enjoy meeting new people. Hearing their stories. And feeding off their enthusiastic energy! But 'the virus that shall not be named' took the networking thing away from me. From all of us! So I had to re-think my approach. I was actually meant to run a face-to-face workshop on 'Networking for Beginners', that was meant to be funded by City of Parramatta. But when this virus hit, those plans went out the window! So I changed the topic to 'Virtual networking for...2020-05-3118 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp20 - Artemiss Keyhani - Personal and Business Alignment for SuccessAre you the same person - in and out of your business? Or do you act one way with family and put on a 'front' when it comes to handling your products and services? If you want to run a successful business, you need to be - yes, I'm going to say it - authentic. You need to be clear about your values, ethics, and priorities - and ensure they shine through in your business. If these areas of your life are out of alignment with your work, you'll find it hard to move from Struggle Street to Successville. When...2020-05-2442 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp 19 - Barbara Holmes: Managing a healthy work/life balanceEveryone has heard about this elusive thing called a work/life balance. And we all strive to achieve it. Especially when we have a partner, caring responsibilities, household duties, and a business. And somehow, throughout all of that, we're meant to find time for ourselves as well. Is that even possible?! Today, I'm chatting with Barbara Holmes from Managing Work/Life Balance to tell you it IS possible. But your idea of 'balance' could look very different to someone else's. And that's okay. If you're finding yourself overwhelmed and constantly pulled this way and that, never knowing what to prioritise...2020-05-1638 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp18 - Larissa Wright: Living the low-tox lifestyleAre you trying to make better choices when it comes to your family's health and the planet? Maybe you've thought about switching to more natural household cleaning and hair products - and eliminating the excessive use of plastic. The thing is - you have no idea where to start. In today's episode, Larissa Wright from Wholistic Wellness Hub is sharing some tips on how to live a low-tox lifestyle - so you can start nurturing a healthier and happier home environment. Let's get started! Shownotes:https://www.writetimemarketing.com.au/ep-18-larissa-wright-living-the-low-tox-lifestyle/ BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNE ...2020-05-1136 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp 17 - Leanne Shelton: How to start a podcastTwelve months ago, launching a business podcast was just a dream floating around my head. The benefits were obvious. I could expand my reach, enhance connections, build authority, and attract more web traffic. And it could all be achieved at a minimal cost. Yes, on paper it seemed like a brilliant addition to my marketing strategy. But I had no idea where to start. The whole process felt extremely overwhelming - which led to months and months of procrastination. In today's episode of Marketing & Me, I wanted to share my tips based on my own experiences - to help you...2020-05-0313 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEP16 - Brittany Davidson: Practicing Piercing with Care - Your health is in our handsGetting your ears pierced for the first time is a rite of passage for many girls and women. Later in life, additional ear and body piercings create the opportunity to show your uniqueness, personality, and style. Or you might do it for cultural reasons - or to highlight your rebellious nature. Whatever the reason - piercing shouldn't be taken lightly. And it should be done safely to avoid infections or even diseases. On today's show, I'm chatting with Brittany Davidson from The Hills Piercing Studio about piercing safely - and that's via needles, not guns. If you have a beauty...2020-04-2645 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp15 - Annette Armstrong: Releasing trapped emotions for a happier lifeDo you suffer from allergies, intolerances, or general aches and pains? You might have visited dieticians, nutritionists, physiotherapists, or chiropractors in the past - but have been unable to seek relief. Well, I have a new option for you. And it involves testing for energetic imbalances in the body and correcting them energetically. The coolest part is - it can all be done remotely over the phone. Today, I'm joined by Annette Armstrong from Rid My Allergies who will share how the Body and Emotion Code works to release trapped emotions to help you have a happier life. But before...2020-04-1932 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEP14 - Deb Ricketts: Outsourcing your overwhelmRight now, so many of us are experiencing overwhelm. We're managing a business or changing tactics to keep the money rolling in. And, on top of it all, there's the whole home-schooling thing! When your stress levels and work levels are high, outsourcing tasks- such as bookkeeping, administration, and marketing can help relieve the pressure. Today, I'm chatting with Deb Ricketts from Versatile VA who has some useful tips to share - to help us maintain our mental health. But before we begin, I'd like to acknowledge this week's sponsor - The Difference Coach. Stuck in the overwhelming cycle of...2020-04-1242 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp13 - Kalli Fardoulis: Turning your business into a holistic practiceHave you ever thought about taking a more natural and low tox approach to your business? Even if that meant flipping everything on its head - and reformatting your workspace, services, and products? Well, that's exactly what hairdresser, Kalli Fardoulis, did. Due to fertility issues, she had already started to detox her personal life. But then - after seeing positive results - she decided to detox her business life as well. In today's episode, Kalli shares her very personal journey from being a woman stressed and battling infertility issues - to becoming a thriving and much healthier businesswoman who now...2020-04-0537 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp12 - Leanne Shelton: Learn to love LinkedInAre you out of the LinkedIn loop? Maybe you're unsure how it all works. Or see it as another time-waster. If you're assuming the platform is predominately for job hunters and recruiters, you're mistaken. Yes, it was once. But it's become so much more. With nearly 675 million members across 200 countries and regions, LinkedIn now plays a key part in building an online social media presence for businesses big and small. It's also considered one of the most powerful platforms for B2B - and more than two new professionals sign up every second. BOOK A FREE 30 MIN DISCOVERY CALL WITH...2020-03-2918 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEP11 - Kate Toon: 7 easy-to-digest tips for healthy SEOWe all want our businesses to succeed. And we all want to be found in Google. To make those things happen, you need healthy Search Engine Optimisation - or SEO. You're probably familiar with the term, but you might be unfamiliar with the best actions to improve your online visibility. In today's episode, SEO expert, Kate Toon, shares 7 easy tips you can start implementing in your business ASAP. She's a fellow copywriter and my mentor and I'm honoured to have her on the show! So if improving your SEO is currently sitting untouched on your to-do pile, then keep listening...2020-03-2231 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEP10 - Lisa Kniebe: The secrets behind successful online course creationDo you currently have one on one clients and a strong word of mouth reputation? Do you have a growing online presence? And are you open to investing time to build a long term passive income strategy? If yes, then creating an online course could be the perfect next step for your business. In today's episode, I'm chatting with Lisa Kniebe, the launch success coach about getting an online course off the ground. We're covering the steps involved, ways to structure it, platforms to utilise, and how to grow your audience. There is so much juicy content - and I...2020-03-1550 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEP9 - Leanne Shelton: 5 memorable autobiographiesAs a writer, I've always loved reading. Well, I assume the two always go hand in hand - but I could be wrong! I enjoy the escapism. I enjoy the entertainment. And I enjoy the education. I hope you enjoyed Episode 8 where I spoke about '5 books that changed my mindset.' And if you haven't listened to it yet, I recommend going back and listening to it after this episode. As a follow up - today, I wanted to share '5 memorable autobiographies' that I've read over the past 12 months. I love reading about inspiring journeys and learnings experienced...2020-03-0812 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp8 - Leanne Shelton: 5 books that changed my mindsetWhether you enjoy reading or listening to audio books, I'm sure you'd agree that consuming content about personal development and mindset is a very empowering activity. And, as a business owner, having a positive mindset is absolutely essential if you want to be successful. If you've ever experienced struggle, which I'm sure you have, it's probably due to some misalignments between your thoughts, feelings, and actions. You might be struggling with something right now. Or maybe you're at the top of a rollercoaster - and want to stay up there! In today's episode, I'm talking about 5 books that have had...2020-03-0118 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp7- Julie Warner: How to self-publish with easeDo you have a book inside of you? Or have you already poured your heart and soul into writing a book - and thinking about self-publishing? If you're wondering about the steps involved or uncertain whether self-publishing is the right course of action, this is the episode for you. It's actually not as overwhelming as you might think. Today, Julie Warner is providing us some fantastic advice on getting that masterpiece published. Let's dive into the episode! BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNE https://calendly.com/leanneshelton/30min Shownotes:https://www.writetimemarketing.com.au/ep7-julie-warner-how-to-self-publish-with-ease/2020-02-2349 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp6- Brenda Rogers Serenity in Nature - The modern trend for relieving stress and anxietyAs business owners, we have a lot going on in our lives - including work, family, and staying connected with ourselves. So you probably find it hard to de-stress at times. Do you ever feel overwhelmed and short-tempered? Do you ever feel lost and unable to connect with what you want - let alone ask for it? And are you too caught up in your thoughts and headspace - meaning you're not listening to your inner goddess for answers? In today's episode, I'm chatting with Brenda Rogers from Quintessence Women's Health and discussing ways to step out of the busyness...2020-02-1649 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp5 - Maxine Windram: Creating a strong customer service cultureWe all want to create truly memorable customer experiences in our business - so customers keep returning to us for our products and services, time and time again. But what does an excellent customer experience look like? And what do you do if you receive a negative review or email? And how do you keep your staff motivated and aligned with your values? We cover these questions and more in today's episode with Maxine Windram from Brava Lingerie. Max and I are chatting about Brava's strong customer service culture - and how it's helped them to reach success across their 6...2020-02-0944 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp4- Leanne Shelton - Face your fears - how to network effectivelyDoes the thought of networking make you break out in a cold sweat? Do you avoid networking events like the plague? I totally get it - being in a room filled with strangers (who potentially have very successful businesses) can be extremely intimidating. But it doesn't have to be a scary experience. As someone who has attended regular networking events for a few years now, I've sussed out how to make them work for you. In today's episode, I have 5 great tips on how to nail the networking thing - without the nervous nail-biting. Shownotes:https://www.writetimemarketing.com.au...2020-02-0214 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp3- Cynthia Painter - Voice, Visibility, and Profitability - Why your voice mattersAre you making your voice heard in your business? No, I'm not talking about water cooler conversations with colleagues. I'm talking about putting yourself out there so your ideal clients hear your voice and begin knowing, liking, and trusting you - way before the purchasing stage. If you're always hiding behind your computer screen - and too scared to do Facebook lives, webinars, workshops, and any other speaking 'things' then today's episode is for you. I'm chatting with Cynthia Painter from Create Action Now on the topic Voice, Visibility, and Profitability - Why your voice matters. And it does matter. ...2020-01-2850 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp2 - Sarah Keen - The Power of Photography in Small Business and NetworkingHow are you utilising photography in your marketing strategy? Do your photos illuminate your authentic self and highlight what your business is all about - including your values and purpose? And when is it okay to take selfies versus posed shots at networking events? We'll answer these questions and more in today's episode - where I'm chatting with Sarah Keen from Light Her Lantern on the topic 'The Power of Photography in Small Business and Networking. Shownotes:https://www.writetimemarketing.com.au/ep2-sarah-keen-the-power-of-photography-in-small-business-networking/ BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNE https://calendly.com/leanneshelton/30min2020-01-2756 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp1- How to build a blog-friendly businessIn this episode, I'll talk about how to build a blog-friendly business. This is a subject close to my heart, since business blogging is one of my key offerings at Write Time Marketing. If you're eager to learn more about starting or kick-starting your blog, this episode is for you! Shownotes:https://www.writetimemarketing.com.au/e1-building-a-blog-friendly-business/ BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNE https://calendly.com/leanneshelton/30min2020-01-2715 minThe Leanne Shelton PodcastThe Leanne Shelton PodcastEp0 - Intro to Marketing & MeWelcome to the launch episode of the Marketing & Me Podcast. If you're wondering what it's all about - and eager to find out who this Leanne Shelton chick is, then tune in! Shownotes:https://www.writetimemarketing.com.au/e0-introduction-to-the-marketing-me-podcast/ BOOK A FREE 30 MIN DISCOVERY CALL WITH LEANNE https://calendly.com/leanneshelton/30min2020-01-2312 min