Shows
The Lead CreativeCrafting Connections and Shaping Perceptions Through Brand Storytelling: Lebo MadibaIn this thought-provoking episode of the Lead Creative Podcast, host Mongezi Mtati engages with Lebo Madiba, founder and managing director of PR Powerhouse, to delve deep into the art of brand storytelling. Madiba illustrates this with compelling examples, including the remarkable journey of Checkers Sixty60 and SweepSouth, showcasing how these brands have seamlessly integrated their stories into the everyday lives of their customers, thus building brand loyalty and trust.Discussion points to look out for:Brand storytelling is a powerful way to build resonance with customers, stakeholders, and communities.Authenticity and consistency a...2024-03-0847 min