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Lee Caraher

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Inside the Leader\'s Mind
Inside the Leader's MindLee Caraher How High Appreciation and High Standards Drive PerformanceSummary Lee Caraher, CEO of Double Forte, explains how her PR and strategic communications firm helps clients reach business goals by improving how they connect with employees, customers, partners, and the public. She traces her path from a medieval history degree to tech PR, and why agency work accelerates learning. After 9/11 and her mother's stage 4 lung cancer diagnosis, Lee founded Double Forte (now 23 years old) to build a values-led agency that could flex around family needs. She describes early growth by focusing on a short list of trusted relationships, protecting culture with the "no assholes" client rule, and leading...
2025-12-3037 minVroom Vroom Veer with Jeff Smith
Vroom Vroom Veer with Jeff SmithLee Caraher | The Millennial Whisperer|BOVLee Caraher is a CEO and acclaimed communication strategist known for her practical solutions to big problems. She started Double Forte in 2002 to work with good people, doing great work for good companies. Her clients span well-loved Bay Area brands including Clif Bar and CamelBak, hot Silicon Valley start-ups, financial service companies and wine and spirits companies. This is not her first rodeo, and she's learned a lot along the way that she shares freely with others in the hopes that everyone can reduce the drama in the workplace. Now her friends and colleagues call her... "The Millennial Whisperer" After strugg...
2025-04-141h 05The Jen Marples Show for Midlife Women
The Jen Marples Show for Midlife WomenRedefining Success and Staying Relevant in Today's Workforce with Badass Communications Leader, Founder, & Author, Lee CaraherThe Jen Marples Show episode 172 is here!Summer reruns gave me an excuse to share another fabulous conversation with my friend and longtime colleague and sounding board, Lee Caraher. Lee’s someone I call when I can’t see the forest through the trees. We’ve been going on 23+ years now and I lean into Lee’s zest for life, brilliance, humor, and gregariousness. You are going to love her and this conversation as much as I do! She’s the reason your’s truly had the cojones to go with You’re Not Too F***ing Old! as my ral...
2024-08-0833 minIntHERrupt
IntHERruptLee Caraher | Creating Inclusive, Dynamic Work EnvironmentsHow can companies create inclusive and dynamic work environments? In this episode of the Int-HER-rupt podcast, I chat with Lee Caraher, a renowned expert in building dynamic work environments and author of "Millennials and Management." Lee details the importance of adaptive leadership, effective communication, and diverse, inclusive environments in today's world. Listen to her stories and practical tips to equip yourself to drive positive change in your own organization. Meet Lee Caraher ●       Lee Caraher is a seasoned public relations and communications expert with a rich professional journey spanning over two decades. ●       She started her...
2024-07-2237 minCuriosity with Kristen
Curiosity with KristenLee Caraher, CEO and founder of PR firm Double ForteLee McEnany Caraher, CEO and founder of Double Forte, a national public relations and digital media agency, plus author of 2 books (Mellenials and Management- The Essential Guide to making it work at work & The Boomerang Principle). Learn how she went from Corporate America to starting her own PR firm along with her ability to embrace change and pivot multiple times, including during Covid. https://www.linkedin.com/in/leecaraher/https://double-forte.com/about/https://www.amazon.com/Books-Lee-Caraher/s?rh=n%3A283155%2Cp_27%3ALee+Caraherhttps://www.linkedin.com/in/krev/F...
2023-06-0156 minThe Game On Girlfriend Podcast
The Game On Girlfriend PodcastIt's Never Too Late to Start with Communications, with Expert Lee CaraherToday's guest Lee Caraher is a CEO, author, and sought-after speaker. Lee is an acclaimed communications strategist known for her practical solutions to big problems. Lee started her PR company Double Forte during a crisis. Her mother was diagnosed with Stage 4 lung cancer, and in order to be with her, she packed up and started her own firm. She built her business for the quality of life. At 58, Lee's agency has just turned 20, and she has no plans of slowing down. As she puts it, age is her superpower. She says relevance is only as...
2023-01-1039 minOn The Map
On The Map17 - Educate, Inspire, Entertain with Rooted In's Natalie JuradoYour host, Lee Caraher, talks with the Founder and CEO of Rooted In, Natalie Jurado. Rooted In was created after Natalie was experiencing health issues and wanted to find a way to heal herself naturally. She discovered that applying magnesium to her skin helped her feel less anxious, rest better, and have more energy. Now she wants to share this miracle mineral with the world so that people can be their most vibrant, healthy, and energetic selves.To learn more about Natalie's work, click HERE.Click HERE to view Natalie's LinkedIn.Don’t fo...
2022-12-1641 minOn The Map
On The Map16 - Floating is REST with True Rest's Mandy RoweYour host, Lee Caraher, talks with the Director of Franchise Development for True REST, Mandy Rowe. True REST is a zero-gravity environment that allows the mind and body to completely relax and reset. Using 1,000 pounds of Epsom Salts, the buoyancy of the water makes floating on water feel like floating on air. By eliminating the forces of gravity pulling on the musculoskeletal and nervous systems, you can effortlessly relieve pain, relax, recover, and improve sleep in this unique state.Want to learn more? Click here to check out Mandy's website.Click here to go to M...
2022-12-0936 minIDEAS+LEADERS
IDEAS+LEADERS111. Communicate to Lead and Succeed - Lee CaraherIn episode 111 of IDEAS+LEADERS podcast I am speaking with Lee Caraher on communicating your brand and being quoted by the media more. Really interesting episode with tips on how to be more visible. Lee Caraher is the CEO of Double Forte, a national independent PR/Communications agency. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. She's on a mission to help small businesses break through the noise and make a big impact. You can contact Lee HERE https://leecaraher.com/ Thank you for joining...
2022-10-1732 minHow Women Inspire: Invest, Lead, Give
How Women Inspire: Invest, Lead, GiveAmplifying Female Voices in Media with Lee Caraher, Founder and CEO of Double ForteCurrently, 70% of all the people quoted by reporters, editors, producers, and hosts are men. And within the first portion of that media, 90% of the experts quoted are men. One of the main reasons that this happens is that women tend to refrain from putting themselves out there. This week’s episode 34 of How Women Inspire Podcast is about amplifying your voice in media! In this episode of How Women Inspire Podcast, Julie Castro Abrams and Lee Caraher share the importance of closing the “say gap” and actionable steps you can take right now to get your voice out the...
2022-10-1235 minThe Midlife Career Rebel Podcast
The Midlife Career Rebel PodcastCultivating Loyalty as a Leader and Being Loyal to Yourself with Lee Caraher - Episode #37Episode #37 - Cultivating Loyalty as a Leader and Being Loyal to Yourself with Lee Caraher Be who you want to be, know what you want to contribute to the world, know your non-negotiables, define what you want out of your work, understand your goals and vision, and always prioritize what matters to you. These are the critical ingredients shared today by our guest, Lee Caraher, CEO of Double Forte. Paying attention to these things took Lee from a degree in medieval history to running a successful company, allowing her to split her time between New York, San...
2022-09-1544 minMade For More
Made For More065: Creating a workplace people want to return to with Lee CaraherWith PR, Public Relations, and communications evolving all the time, the myth that PR is only for companies and media related should be shaken off. Think about who is your public? your customers, employees, business associates, suppliers, government, the community, including those who hate your business. Without PR, businesses are sure to be left behind as it revolves around influencing or informing someone about something or anything that is of interest to you. How you define public defines how PR is conducted. Thus, leaving PR only for the companies could be a grave mistake on your part....
2022-08-0136 minOn The Map
On The Map15 - Publishing with Book Marketing Mentor's Judy BakerIn this episode of On The Map podcast, your host Lee Caraher talks to Judy Baker of Book Marketing Mentor. Have you ever written a book but it's just been sitting there, no one read it, gathering dust, no sales, no reviews? That's because you haven't marketed your book and expertise. With Book Marketing Mentor, they can help you out. Your book is too important to go unread. At BMM, Judy baker will help you expand your awareness for your book, gain attention, get people excited for your book and help convert shoppers into buyers.Want to...
2022-07-0842 minOn The Map
On The Map14 - Vegan Soul Food with Brook Brimm's Brooke BrimmIn this episode of On The Map podcast, your host Lee Caraher talks to Brook Brimm of brookbrimm.com. Brooke is a vegan soul food foodie that also does yoga and writes book all about eating healthy. Brooke is a Reverend and a doctor who received her undergrad in psychology at GSU. Brooke is also a Spirit Guide Counselor that shows women and couples the path to inner wisdom.Want to learn more? Check out Brooke’s website at https://brookebrimm.com/Check out Brooke on LinkedIn at https://www.linkedin.com/in/brookebrimm/ D...
2022-06-2432 minOn The Map
On The Map13 -What Works In The Cannabis Industry with Restart CBD's Shayda TorabiWhat Works In The Cannabis IndustryIn this episode of On The Map podcast, your host Lee Caraher talks to the co-founder and CEO of Restart CBD, Shayda Torabi.A Women-Owned, Sister-Owned Texas Cannabis BrandRestart CBD is a women-owned, sister-owned cannabis brand that’s headquartered in Shayda’s hometown of Austin, TX. They are about to celebrate four years in business in 2022, and last year they were voted the best CBD brand and local dispensary by several Austin publications. The best part? Restart CBD ships nationwide and has an authoritative presence in thei...
2022-05-2048 minOn The Map
On The Map12 - Thinking Global From the Start and Expanding Your Business Internationally with Wendy PeaseThinking Global From the Start and Expanding Your Business InternationallyIn this episode of On The Map podcast, your host Lee Caraher talks with Wendy Pease. Acquiring a Translation BusinessWendy is the Owner and President of Rapport International, based out of MetroWest Boston, MA and Lincoln, NE. Rapport International provides translation and interpretation services as well as spoken solutions, multilingual marketing, and more. Wendy shares that she bought this business after she became exhausted from the corporate rat race. She was totally new to the translation space but she loved the idea o...
2022-05-1335 minOn The Map
On The Map11 - A Team of Global Wellness Facilitators with Remote Team Wellness's Tarin CalmeyerExponential Growth with LinkedIn, Honing the Audience & PartnershipsIn this episode of On The Map podcast, your host Lee Caraher speaks with Tarin Calmeyer.Tarin is a Virtual Corporate Wellness Specialist with Remote Team Wellness. Tarin has been a holistic wellness practitioner for over a decade. She explains that she didn’t love running a clinical practice, but she did have a passion for wellness consulting, especially in the hospitality industry, so that’s what she decided to pursue. After the pandemic started, she realized she needed to offer her services remotely. Throughout that process, she...
2022-04-2925 minOn The Map
On The Map10 - Affiliate and Partner Marketing with Acceleration Partners Robert GlazerYour host, Lee Caraher, talks with Robert Glazer of Acceleration Partners. Acceleration Partners helps industry-leading brands efficiently grow and refine their affiliate marketing partnerships.To learn more about Robert's work, visit https://www.accelerationpartners.com/If you'd like to be a guest on On The Map, click HERE
2022-04-2235 minOn The Map
On The Map9 - Pain Awareness Breathing Relief with PABR Institute's Dr. Amy NovotnyYour host, Lee Caraher, talks with Dr. Amy Novotny of PABR Institute. The PABR method is a holistic approach to restoring the body to its full potential by using its own nervous system. Dr. Amy Novotny founded the PABR Institute to provide pain, stress, and anxiety relief to those who seek a natural form of treatment when other treatment methods have fallen short. To learn more about Amy's work, visit https://pabrinstitute.com/If you'd like to be a guest on On The Map, click HERE
2022-04-1529 minOn The Map
On The Map8 - Eau Claire, Wisconsin with Visit Eau Claire's Benny AndersonYour host, Lee Caraher, talks with Benny Anderson, executive director of Visit Eau Claire. Visit Eau Claire exists to effectively market the Eau Claire Area as a tourist destination, inviting local businesses of any market and size to become a partner and increase their brand awareness in the area.To learn more, visit https://www.visiteauclaire.com/If you'd like to be a guest on On The Map, click HERE
2022-04-0841 minOn The Map
On The Map7 - The Midlife Woman with Jen MarplesYour host, Lee Caraher, talks with Jen Marples. Jena is the champion for midlife women; she's a life and business coach, activist dedicated to women’s empowerment, podcaster, and motivational speaker. After 25 years in public relations and marketing, Jen realized her passion for helping you, the midlife woman, achieve success in life and business.To learn more about Jen's work, visit https://www.jenmarples.com/If you'd like to be a guest on On The Map, click HERE
2022-04-0138 minOn The Map
On The Map6 - Getting Off The Ground with Learn Start Grow's Kelly BerryYour host, Lee Caraher, talks with Kelly Berry of Learn Start Grow. Kelly is passionate about helping small business owners find ways to start or grow their businesses with entrepreneurial advice and guidance.To learn more about Kelly's work, visit https://learnstartgrow.com/If you'd like to be a guest on On The Map, click HERE
2022-03-2525 minBE the Sought-After Entrepreneur Podcast
BE the Sought-After Entrepreneur PodcastWhat is Public Relations and Why do you Need It for Your Business with Lee CaraherWhat is Public Relations and do small businesses need it? In today’s episode, Lee Caraher will share why public relations isn’t just something big businesses need to invest in and how vital it is for small businesses too.Lee Caraher is the CEO of Double Forte, a national independent PR/Communications agency. An acclaimed communication strategist, Lee is known for her practical solutions to big problems and she has a reputation for building cohesive, high-producing teams who have fun together at the same time. Lee has authored two top-selling books abou...
2022-03-2245 minOn The Map
On The Map5 - A Mini Donut Empire with BlissBomb's Dan StevensYour host, Lee Caraher, talks with Dan Stevens of BlissBomb. BlissBomb set out to make a better donut, to re-imagine what a donut could be. But to them, BlissBomb is about so much more than donuts. It's about celebrating the people that bring joy to the day and enrich lives.To learn more about Dan's work, visit https://www.bliss-bomb.com/If you'd like to be a guest on On The Map, click HERE
2022-03-1842 minOn The Map
On The Map4 - Presenting Brands with Raptor Communications' Dave KarrakerYour host, Lee Caraher, talks with Dave Karraker of Raptor Communications. Dave Karraker has nearly 30 years of marketing and communications experience focused on consumer packaged goods, consumer technology, e-commerce, and retail.To learn more about Dave's work, visit https://raptorcommunications.com/If you'd like to be a guest on On The Map, click HERE
2022-03-1141 minOn The Map
On The Map3 - A True Advocate For Inclusive Workspaces with Karen CatlinBeing Of Service Grows A Great BusinessIn this episode of On The Map podcast, your host Lee Caraher talks to Karen Catlin.Karen built software products for 25 years as an executive before she realized there was a sharp decline in the number of women who worked in tech. Reinvigorated, she changed paths with a purpose and now is a leadership coach, highly acclaimed author and speaker, and the author of three books, all on the topic of inclusivity in the workplace. Karen explains that when she had this realization, she wasn’t ori...
2022-03-0429 minOn The Map
On The Map2 - Professional Female Empowerment with Andie & Al's Andie KramerSharing Her Experience To Help Women Get Ahead In BusinessIn this episode of On The Map podcast, your host Lee Caraher speaks to Andie Kramer. Andie is a highly regulated and financial industry leader who has become well known for her work in cryptocurrency, financial growth strategies, enterprise risk management, and much more. Andie shares that she has a background in tax law with a specialty in financial products and derivatives taxation. When Lee met Andie, Andie was working on her first book. This book wasn’t about tax law, though. Book Brea...
2022-02-2525 minOn The Map
On The Map1 - Changing The PR Game with Double Forte's Lee CaraherYour inaugural host, Josh Elledge of UpMyInfluence introduces Lee Caraher of Double Forte. As a fiercely independent PR and communications agency, the Double Forte team is constantly exploring and evolving to meet and exceed their clients' needs. Since they arrived on the scene more than 18 years ago, one item that has not changed is the importance of the clients’ MESSAGE. Today, even more emphasis is placed on delivering that message on time, to the right people, in the right format, and on the right platform.To learn more about Lee's work, visit https://double-forte.com/If you'd...
2022-02-1816 minShock Your Potential
Shock Your PotentialWhat Color Blue? - Lee Caraher“To have your own rules you have to be really good at what you do and have confidence in it and not give up on it.” Lee Caraher Communication is often one of the core functions of top performing organizations. Understanding how to communicate effectively and what to say is important for the performance and sustainability of businesses. Our guest today, Lee Caraher, is a communication strategists and believes that communication is everyone’s job, and not only top management.  Lee Caraher is the CEO of Double Forte, a national independent PR/Communications agency. An acclaim...
2022-01-0434 minThe Bulletproof Marketer
The Bulletproof MarketerPR, By the Basics with Lee CaraherFor a business new to PR and marketing, it can all feel very overwhelming with questions that have no clear cut answer. What is public relations? What social media platform should I be on? On today’s episode, we welcome Lee Caraher to help untangle it all. Lee Caraher is a CEO, best-selling author, and sought-after speaker. Founder and CEO of Double Forte, a national PR & Communications firm in San Francisco, New York, and Eau Claire, Wisconsin, Lee is an acclaimed communication strategist known for her practical solutions to big problems. Her company works with companies big and small that ar...
2021-10-121h 05The Jen Marples Show for Midlife Women
The Jen Marples Show for Midlife WomenStaying Relevant and Designing a Second Act That Fits Your Life with Lee CaraherA majority of the time when you are trying to find the balance between supporting your family and following a passion, you’re not going to find it in a company but instead something that you create for yourself. That’s why episode 6 of The Jen Marples Show is about designing a second act that fits your life with Lee Caraher.Join the Biz Accelerator today! This is a comprehensive mastermind specifically for female entrepreneurs who are ready to commit, grow, and scale their businesses to the next level.In this epis...
2021-10-0748 minMore Than Enough (previously Business Breakthrough)
More Than Enough (previously Business Breakthrough)127: Everything I need to know about Marketing I Learned From Sonic The Hedgehog With Lee Caraher (Part 2)How do you take the skills from corporate PR like blowing up Sonic The Hedgehog and apply them to small businesses? Lee has the answer and she is the master. Join us in this episode as she breaks down for us how she applies her incredible corporate marketing experience to the current small business world.My Guest: Lee Caraher:Lee Caraher is the CEO of Double Forte, a national independent PR/Communications agency. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. She's on a mission to help small businesses...
2021-09-3040 minMore Than Enough (previously Business Breakthrough)
More Than Enough (previously Business Breakthrough)127: Everything I need to know about Marketing I Learned From Sonic The Hedgehog With Lee Caraher (Part 1)How do you take the skills from corporate PR like blowing up Sonic The Hedgehog and apply them to small businesses? Lee has the answer and she is the master. Join us in this episode as she breaks down for us how she applies her incredible corporate marketing experience to the current small business world.My Guest: Lee Caraher:Lee Caraher is the CEO of Double Forte, a national independent PR/Communications agency. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. She's on a mission to help small businesses...
2021-09-2931 minInterview Connections | The Leading Podcast Booking Agency
Interview Connections | The Leading Podcast Booking AgencyWomen’s Visibility with Lee CaraherJess and Margy are the co-owners of Interview Connections, the first and leading podcast booking agency. This is the podcast to teach you how to transform your business and life with the power of visibility and strategy! On this episode of Monetize the Mic, Jess sits down with Lee Caraher to discuss women’s visibility!   Lee Caraher is the CEO of Double Forte, a national independent PR/Communications agency. An acclaimed communication strategist, Lee is known for her practical solutions to big problems.    Lee has a reputation for building cohes...
2021-06-2123 minTalking Business Now
Talking Business NowHow I Learned to Work With Millennials—and Saved My Business, with Lee CaraherIn this humorous but candid interview, entrepreneur and author Lee Caraher talks about how she epically failed but ultimately succeeded with her 15-year-old PR and digital marketing firm Double Forte because she didn't know how to work with millennials. She hired six, but lost them all within three months, which created a major disruption for her business. Determined to buck the negative reporting about that age cohort, Caraher did her own research on multiple generations in the workplace, combined it with her own practical experience, and started creating a culture in which all age groups could thrive and learn from...
2020-01-2639 minThe Elite Entrepreneurs Podcast
The Elite Entrepreneurs PodcastThe Importance of Hiring and Retaining the Right People, with Lee CaraherLee Caraher is the founder and CEO of highly sought after communications firm Double Forte, known for producing great results with its innovative approach to traditional, digital and experiential programs. She has a long history of leading high-performing, multi-generational teams that enjoy working together. Lee is a champion for creating a positive workplace culture that fully supports its talent, even when they choose to move on. She takes the long view to support employees building their own personal brands that balance loyalties to themselves and their employers. Lee believes that companies able to inspire lifetime loyalty from employees — currently or...
2019-11-2044 minHR Studio Podcast
HR Studio PodcastEpisode 89 | How to Inspire Workplace Loyalty with Lee CaraherPlease visit http://bit.ly/HRSP-Caraher for all show notes. How can companies manage and support changing expectations in the workplace of diverse generations, cultivating employees' lifelong loyalty to a company? Thought leader Lee Caraher joins HR Studio Podcast to offer her perspectives on how organizations can set employee expectations to foster greater loyalty. Lee provides the context for current workplace attitudes and defines loyalty. She proposes actions that employers can take while noting realities that must be understood and communicated. She offers advice and suggestions for professionals and HR Leaders to stay relevant. Lee...
2019-10-0125 minLEAD WITH IMPACT
LEAD WITH IMPACT#46 Lee Caraher on the New Employer/Employee Loyalty ParadigmLee Caraher is the founder and CEO of Double Forte PR & Digital Marketing, a 15 year old national agency that works with beloved and up-and-coming consumer, technology, and wine brands. An acclaimed communication strategist, Lee is known for her practical solutions to big problems.   Lee has a reputation for building cohesive, high-producing teams who get a lot done well and have fun at the same time.   The author of Millennials & Management: The Essential Guide to Making It Work at Work, Lee based the book on her experience with epically failing and then su...
2019-06-1932 minSuccess 2.0
Success 2.0Lee Caraher | The Millennial WhispererLee Caraher (@LeeCaraher) has been in PR and Communications her entire career. She is the founder, President and CEO of San Francisco-based integrated communications company Double Forte and is the author of The Boomerang Principle and Millennials & Management. What We Discuss with Lee Caraher: ​Lee's rise from graduate to senior executive at North America's largest PR firm. How Lee launched her own PR firm Why Lee enjoys working with Millennials so much Implementing clear communication strategies within multi-generational workforces Like this show? Please leave us a review here — even one sentence helps! Consider leaving your Twitter handle so w...
2019-05-0846 minBusinesses that Care Podcast (formerly Mere Mortals Unite)
Businesses that Care Podcast (formerly Mere Mortals Unite)Your Employee May Not Be Your Soul Mate with Lee CaraherLee Caraher is the CEO of Double Forte PR & Digital Marketing.  As an acclaimed communication strategist, she’s known for her practical solutions to big problems. Lee has a reputation for building cohesive, high producing teams who have fun together at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble.   Her latest book, The Boomerang Principle is about how to inspire lifetime loyalty from your em...
2019-01-3032 minLeadership Happy Hour
Leadership Happy Hour104 - The Boomerang Principle With Lee Caraher“The Person Who Says It Cannot Be Done Should Not Interrupt The Person Who Is Doing It.” – Chinese Proverb Are you ready to rumble?  Okay, that has nothing to do with this week's interview...but is a fair question.  Are you ready? My 2019 is off to a great start.  How about yours?  Do you have a leadership tip you'd like to share on the show?  Email it to me at chip@unconventionalleader.com.  People need the benefit of your experience and YOUR huge brain!  If I share it on the show, yes, you'll get FREE stuf...
2019-01-2045 minEmployer Blueprint Podcast
Employer Blueprint PodcastEP 65, Lee Caraher Interviewed by Kyle Gorman for the Employer Blueprint Influencers CommunityWelcome to the Business Playmakers Podcast. This weeks episode features someone you might recognize from a previous episode of the Business Playmakers Podcast. Lee Caraher, also known as the Millennial Whisperer, and author of The Boomerang Principle, and Millennials and Management, was recently interviewed by Business Playmakers host Kyle Gorman for the Employer Blueprint Influencers Community. To listen to the full interview be sure to visit www.ebinfluencers.com.    You can find more information about Lee Caraher at http://leecaraher.com. 
2018-12-1715 minThe Tony DUrso Show - Journey to Success!
The Tony DUrso Show - Journey to Success!Matt Miller and Lee CaraherJoin Tony DUrso, Host of The Spotlight as he interviews Matt Miller and Lee Caraher. Matt Miller spent the first 9 years of his career as an Air Force pilot, then moved into the private sector to work in both the medical device and advertising industries. He eventually began School Spirit Vending, which is on the cutting edge of both the vending and school fundraising industries. Lee Caraher is the founder and CEO of Double Forte, a national public relations and digital media agency, based in San Francisco, that works with beloved consumer, technology, and wine brands. She is a highly...
2018-09-211h 01The Scott King Show
The Scott King ShowBuilding High Performing Work Cultures – Lee CaraherLee Caraher ( @LeeCaraher ) is the founder and CEO of Double Forte PR & Digital Marketing, a 15-year-old national agency that works with beloved and up-and-coming consumer, technology, and wine brands. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. Lee has a reputation for building cohesive, high- producing […] The post Building High Performing Work Cultures – Lee Caraher appeared first on Scott King.
2018-09-2000 minThe Scott King Show
The Scott King ShowBuilding High Performing Work Cultures – Lee Caraher Lee Caraher ( @LeeCaraher ) is the founder and CEO of Double Forte PR & Digital Marketing, a 15-year-old national agency that works with beloved and up-and-coming consumer, technology, and wine brands. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. Lee has a reputation for building cohesive, high- producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn’t hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten he...
2018-09-2000 minTransform Your Workplace
Transform Your WorkplaceGood Things Come Back Around with Lee Caraher  If you love someone, set them free. Old advice for the lovelorn, but also, a great way to treat your employees. Lee Caraher, author and CEO of Double Forte, returns to discuss her latest book, The Boomerang Principle. We'll discuss the new norm of "job hopping", what it means to "boomerang" and how you can embrace it to bring former employees back as customers, clients, partners, even returning employees. SIGN UP  - 2018 What People Want from Work Survey Email Brandon Laws   How to Support this Show: Subscribe on you...
2018-08-2141 minLiz on Biz® with Liz Theresa
Liz on Biz® with Liz TheresaE99 – Lee Caraher – How to Market Yourself (and get noticed)Lee Caraher is the CEO of Double Forte PR & Digital Marketing; an acclaimed communication strategist, she’s known for her practical solutions to big problems. Her company works with some of the top consumer and technology brands in the country.Lee’s the author of Millennials & Management based on her experience with failing and then succeeding at retaining Millennials. Her second book The Boomerang Principle was published in April 2017.Lee has a reputation for building cohesive, high producing teams who have fun together at the same time. She is a straight talker who doesn't hold too m...
2018-08-1335 minManager Mojo with Steve Caldwell
Manager Mojo with Steve CaldwellIs It Entitlement or Conditioning? Expectations of Millennials – Epic failure leading to success, Lee Caraher, author of “Millennials & Management: The Essential Guide to Making it Work at Work” discusses how she succeeded in retaining MillennialsLee Caraher               Is It Entitlement or Conditioning? Expectations of Millennials  Is it possible for a group of 80 million people to feel entitled, or have they been conditioned to expect certain things? They didn’t request a trophy or sticker when doing something, it was given to them as future encouragement. And it worked. As you have progressed in your leadership journey, you may have learned that ideas and thoughts need to be expressed in ways that can be understood. You wouldn’t speak French to someone who only understood Russian. As with all people, when you understand where they are coming from...
2018-07-1000 minEntrepreneurs on Fire Business Podcast
Entrepreneurs on Fire Business PodcastPut Together The Team That Will Make Your Business Succeed with Lee CaraherLee is the founder/CEO of Double Forte a national PR firm. Known for her practical solutions to big problems, she authored two books on creating positive, high producing teams. Top 3 Value Bombs: 1. Good public relations takes time — it’s not done overnight. 2. Listen to what people around you are saying. 3. Know and take care of yourself. Visit Lee’s website Sponsors: DesignCrowd: If you’re not much of a designer, but are looking for ideas for your next logo, websites design or even your new busi...
2018-01-1721 minAs Told By Nomads
As Told By Nomads322: The Boomerang Principle with Lee CaraherToday's Episode is with Lee Caraher. Lee Caraher is the CEO of Double Forte PR & Digital Marketing; an acclaimed communication strategist, she’s known for her practical solutions to big problems. Her company works with some of the top consumer and technology brands in the country. Lee’s the author of Millennials & Management based on her experience with failing and then succeeding at retaining Millennials.Her new book, The Boomerang Principle dives into how to inspire lifetime loyalty from your employees. Lee has a reputation for building cohesive, high producing teams who have fun together at the same t...
2018-01-0843 minBreakthrough Success
Breakthrough SuccessE65: Building A Strong Personal Brand With Lee CaraherLee Caraher is the founder and CEO of Double Forte, a 15 year old public relations and digital media agency. The Millennial Whisperer has become a highly sought after KeyNote speaker on hiring and retaining a high-performing multi-generational team. She is also the author of two books, Millennials & Management and The Boomerang Principle. Quotes To Remember: "Just saying it doesn't necessarily make it come true." "The most diverse teams, when they work together, are the strongest teams." "Just saying please and thank you during the day can go a long...
2018-01-0432 minJumbleThink
JumbleThinkA Culture to Power your Mission with Lee CaraherLee Caraher is a entrepreneur and business leader. Her curiosity into unseen issues has lead her to write two books about working in teams (specifically with Millennials). Lee's unexpected journey into entrepreneurship will inspire you on your own journey into the unknown. We also discuss branding, mission, technology, and the larger impact of culture in your organizaion.Lee Caraher is the author of The boomerang Principle: Inspire Lifetime Loyalty from Your Employees is an entrepreneur and CEO with over 20 years experience building positive, high performing work teams that get a lot done well and have fun at the same time. A high...
2017-12-201h 04The Challenge Assumptions Podcast
The Challenge Assumptions PodcastChallenge Assumptions Episode 53 – Lee Caraher – CEO, Author, Speaker Lee Caraher - CEO, Author, Speaker What is the secret to unlocking millennial potential in the workplace? Lee Caraher, CEO, Author, and Speaker joins us today to talk about a host of topics affecting businesses in today's dynamic economy and inter-generational landscape. Her first book: Millennials & Management: The Essential Guide to Making it Work at Work, addresses the very real concern of how to motivate, collaborate with, and manage the Millennial generation, who now make up almost 50% of the American workforce.  Her latest book: The Boomerang Principle: Inspire Lifetime Loyalty from Y...
2017-11-3045 minChallenge Assumptions
Challenge AssumptionsChallenge Assumptions Episode 53 – Lee Caraher – CEO, Author, SpeakerLee Caraher - CEO, Author, Speaker What is the secret to unlocking millennial potential in the workplace? Lee Caraher, CEO, Author, and Speaker joins us today to talk about a host of topics affecting businesses in today's dynamic economy and inter-generational landscape. Her first book: Millennials & Management: The Essential Guide to Making it Work-> Continue reading Challenge Assumptions Episode 53 – Lee Caraher – CEO, Author, Speaker The post Challenge Assumptions Episode 53 – Lee Caraher – CEO, Author, Speaker appeared first on The Challenge Assumptions Podcast.
2017-11-3000 minThe Joe Pardo Show
The Joe Pardo ShowCEO of National PR and Digital Marketing Firm Double Forte, Lee CaraherLee McEnany Caraher is the CEO of Double Forte PR & Digital Marketing, a national agency headquartered in San Francisco, with offices in New York and Boston. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. Her company works with some of the top consumer lifestyle, digital life, technology and wine brands in the country. Lee’s the author of Millennials & Management based on her experience with epically failing and then succeeding at retaining Millennials in her business. Her next book, The Boomerang Principle: Inspiring Lifetime Loyalty From Employees will be published in April 2017. ...
2017-10-2443 minFind Your Dream Job: Insider Tips for Finding Work, Advancing your Career, and Loving Your Job
Find Your Dream Job: Insider Tips for Finding Work, Advancing your Career, and Loving Your JobManners that Matter in the Workplace, with Lee CaraherManners still count in the modern workplace. Whether you know it or not, the things you do - and don’t do - make a big impression on your boss, your interviewer, or your colleagues. Guest expert Lee Caraher shares essential reminders to make a great impression, and avoid disaster, by staying aware of basic etiquette in work environments. Our Guest for This Episode: Lee Caraher Lee Caraher is the CEO of Double Forte, a public relations and digital marketing firm. Her company works with top consumer and technology brands. Lee is the author of Millennials & Management, wh...
2017-10-1145 minGet Yourself the Job
Get Yourself the JobLee CaraherJennifer Hill interviews CEO, speaker and author, Lee Caraher. Jennifer talks to Lee about her new book “The Boomerang Principle,” and how more and more employees are returning to their prior workplaces. Lee also discusses how multi-generational offices can work more cohesively together. leecaraher.com Lee McEnany Caraher is the founder and CEO of Double Forte, a national public relations and digital media agency, based in San Francisco, that works with beloved consumer, technology, and wine brands. Lee is a highly sought after communications expert known for her business building acumen, insights, and for her practical solutions to big problems. Lee...
2017-09-2655 minFocus Is Your Friend: How to double down on marketing that matters
Focus Is Your Friend: How to double down on marketing that mattersEpisode 68: Goodbyes Aren't Forever, with Lee CaraherDear FIFY Listeners This is our final episode of Focus Is Your Friend. Thank you for listening for the past 67 episodes! I've really enjoyed bringing the podcast to you and talking with so many smart marketers about how to make traction in this crazy world. I appreciate all your feedback and emails – hopefully they helped us produce an increasingly better show. We've decided that we're going to put our time into a more entertaining, storytelling format. So we're ending Focus Is Your Friend so that we can bring you something even better soon. (Th...
2017-09-1410 minThe Bulletproof Entrepreneur™
The Bulletproof Entrepreneur™Lee Caraher Discusses Millennials, Management, and More. Oh, My!Lee Caraher Discusses Millennials, Management, and More. Oh, My! Lee Caraher is the CEO of Double Forte PR & Digital Marketing; She's an acclaimed communication strategist known for her practical solutions to complex problems. Double Forte works with some of the top consumer and technology brands in the USA & around the world. Lee is the author of “Millennials & Management” and “The Boomerang Principle” both books were written based on her experiences in the marketplace. Lee has a reputation for building cohesive, high producing teams who have fun together at the same time. She is a straig...
2017-08-3051 minDisrupt Yourself Podcast with Whitney Johnson
Disrupt Yourself Podcast with Whitney JohnsonLee Caraher - Inspiring Loyalty in Millennial EmployeesLee Caraher is the C.E.O. and founder of Double Forte, a digital marketing agency and P.R. firm. Lee is also the author of "Millennials in Management" and "The Boomerang Principle. On this episode, Lee enlightens us about why Millennials are not so bad after all, how an employee leaving could turn out to be a good thing, and so much more. Show Notes: https://whitneyjohnson.com/lee-caraher/
2017-08-1639 minThe Female Insight Zone
The Female Insight ZoneLee Caraher: Creating a Culture Where Millennials Can ThriveYou’ve been taught to dream big, empowered to believe that you can accomplish absolutely anything. And then you get to work, and they’ve got you pushing paper. It’s no surprise that companies struggle to retain Millennials who are uninspired and don’t feel as if their work matters. The CEO of Double Forte PR & Digital Marketing, Lee Caraher is a lauded communication strategist, known for her practical solutions to difficult problems. She is a recognized expert in building high-performing intergenerational teams, and her work as a speaker and author seeks to demonstrate how businesses can shift the definiti...
2017-07-1418 minAccess Unmissable Free Audiobooks in Self-Improvement, Career Development
Access Unmissable Free Audiobooks in Self-Improvement, Career DevelopmentThe Boomerang Principle: Inspire Lifetime Loyalty from Your Employees by Lee CaraherPlease visit https://thebookvoice.com/podcasts/1/audiobook/295796 to listen full audiobooks. Title: The Boomerang Principle: Inspire Lifetime Loyalty from Your Employees Author: Lee Caraher Narrator: Lee Caraher Format: Unabridged Audiobook Length: 4 hours 36 minutes Release date: July 1, 2017 Genres: Career Development Publisher's Summary: It is rare today for employees to stay with one organization for the long tenures that were the norm before the Great Recession. In fact, 'job hopping' is the new norm, especially for Millennials. In The Boomerang Principle, companies learn how to leverage this fact rather than fear it. By engendering a lifetime of loyalty from former employees, leaders...
2017-07-0103 minEnjoy Your Day With A Addictive Full Audiobook.
Enjoy Your Day With A Addictive Full Audiobook.The Boomerang Principle by Lee CaraherPlease visithttps://thebookvoice.com/podcasts/2/audible/96980to listen full audiobooks. Title: The Boomerang Principle Author: Lee Caraher Narrator: Lee Caraher Format: mp3 Length: 4 hrs and 35 mins Release date: 06-19-17 Ratings: 4.5 out of 5 stars, 3 ratings Genres: Mentoring & Coaching Publisher's Summary:
2017-06-194h 35Focus Is Your Friend: How to double down on marketing that matters
Focus Is Your Friend: How to double down on marketing that mattersEpisode 54: How to Make Content Actionable, with Liz O'DonnellLiz O'Donnell is Double Forte's Chief Content Officer, responsible for the firm's and its client's digital marketing and social media strategies. She blogs regularly for the agency on the dynamic world of social media, digital communication and being heard in a very loud world. Active in her community, Liz is a member of her town's warrant and finance committee and co-founded Women in Democracy, a non-partisan organization that encourages women to run for local office.   "Make sure your content is easy to consume." - Liz O'Donnell What you'll learn about in this episode:
2017-05-0925 minFocus Is Your Friend: How to double down on marketing that matters
Focus Is Your Friend: How to double down on marketing that mattersEpisode 50: Answer Every Complaint, with Jay BaerDigital marketing and online customer service are broken, and Jay Baer brings the repair kit. Jay has created five multi-million dollar companies and was recently inducted into the Word of Mouth Marketing Hall of Fame. He is the President of Convince & Convert, a consulting firm that helps the world's most iconic brands like The United Nations, Nike, 3M, and Oracle use technology to gain an unfair competitive advantage. A New York Times best-selling author of five books, Jay is also the host of the acclaimed Social Pros podcast. His latest book Hug Your...
2017-04-1844 minAbsolute Advantage Podcast
Absolute Advantage PodcastEpisode 70: The Boomerang Principle, with Lee CaraherLee Caraher is the CEO of Double Forte PR & Digital Marketing; an acclaimed communication strategist, she’s known for her practical solutions to big problems. Her company works with some of the top consumer and technology brands in the country. Lees the author of Millennials & Management based on her experience with failing and then succeeding at retaining Millennials. Her next book, The Boomerang Principle will be published in April 2017. Lee has a reputation for building cohesive, high producing teams who have fun together at the same time. She is a straight talker who doesn’t hold too many...
2017-04-1351 minWork From Your Happy Place with Belinda Ellsworth
Work From Your Happy Place with Belinda EllsworthWFYHP 0066 Lee CaraherLee Caraher is a CEO and acclaimed communication strategist known for her practical solutions to big problems. She started Double Forte in 2002 to work with good people, doing great work for good companies. Her clients span well-loved Bay Area brands including Clif Bar and CamelBak, hot Silicon Valley start-ups, financial service companies and wine and spirits companies. This is not her first rodeo, and she's learned a lot along the way that she shares freely with others in the hopes that everyone can reduce the drama in the workplace. Now her friends and colleagues call her "The Millennial Whisperer." After...
2017-04-0638 minFocus Is Your Friend: How to double down on marketing that matters
Focus Is Your Friend: How to double down on marketing that mattersEpisode 42: Why Marketing and Sales Must Coexist, with Kendra LeeIn spite of starting her career in accounting, failing IBM's entry level sales exam, being given a territory that had never bought anything, and being told she couldn't sell without an engineering background, Kendra Lee entered the sales profession and proved those naysayers wrong. She turned her knowledge of numbers into her own approach to lead generation taking her to the top 1% of sales professionals in each IT company she sold for. She founded KLA Group, a sales and marketing agency, to consult, train and Do it For You so others, too, could beat the odds in sales and...
2017-03-2137 minFocus Is Your Friend: How to double down on marketing that matters
Focus Is Your Friend: How to double down on marketing that mattersEpisode 40: How to do #Hashtags Right, with Lee CaraherToday we're going to talk about #Hashtags. How do you use them -- and how do you use them well?   "Make sure you know what your hashtag means before you use it." - Lee Caraher What you'll learn about in this episode: Where the hashtag came from How to use hashtags to get into the flow of a conversation How to create a great hashtag Why you need to know the hashtag rules for each platform How to make sure your hashtag means what you think it means Making sure the hashtags you use m...
2017-03-1424 minFocus Is Your Friend: How to double down on marketing that matters
Focus Is Your Friend: How to double down on marketing that mattersEpisode 39: Five Books to Read in Q1, with Lee CaraherSo many books, so little time! We've taken the guesswork away by highlighting the best books you need to read this quarter.   "Each of these books has five nuggets that you can apply to your programs today that can help you have better results by next quarter." - Lee Caraher What you'll learn about in this episode: Why you and your team should read books together "Pre-Suasion" Robert Cialdini's book about why the moment before you deliver your message is so crucial "Influence" Robert Cialdini's essential book about how to get people to say y...
2017-03-0918 minTransform Your Workplace
Transform Your WorkplaceMillennials and Management with Author Lee CaraherMillennials are continuing to pour into the workplace, and by 2020 they are expected to represent nearly half of the workforce. As managers and leaders, how do we best communicate with this generation? What are their common behaviors that we need to adapt to, and what do millennials want and hope to get out of their work? Lee Caraher, author of Millennials and Management: The Essential Guide to Making it Work at Work and founder of Double Forte, joins the podcast to discuss these questions and much more as it relates to managing and working alongside millennials.  
2017-02-2829 minFocus Is Your Friend: How to double down on marketing that matters
Focus Is Your Friend: How to double down on marketing that mattersEpisode 36: Be Authentic and Transparent, with Lee CaraherIn our final episode of February, we look back at some of the best social media and storytelling lessons we learned this month from Heather Hawkins, Liz O'Donnell, and host Lee Caraher's solocast about activism.   "When your business and your message do not line up, you're at risk. It's marketing's job to make them line up." - Lee Caraher What you'll learn about in this episode: Why you need to start telling your story (Heather Hawkins) How to start telling your story if you've never done it (Heather Hawkins) Why you have to get s...
2017-02-2833 minFocus Is Your Friend: How to double down on marketing that matters
Focus Is Your Friend: How to double down on marketing that mattersEpisode 34: 4 Things To Know About Company Activism in 2017, with Lee CaraherActivism is the new black for brands in 2017. What does this mean for you?   "Walk the Walk. Don't profess a point of view that your company can not back up with policy or facts." - Lee Caraher What you'll learn about in this episode: The increase of company activism under President Trump The Super Bowl ads that were politically charged and presented the points of view of different brands Why activism is a business decision that brands are making and the financial consequences those decisions are having, positive and negative Why you have to b...
2017-02-1425 minFocus Is Your Friend: How to double down on marketing that matters
Focus Is Your Friend: How to double down on marketing that mattersEpisode 30: Listen To What Your Customers Are Telling You, with Lee CaraherIn our final episode of January, we look back at some of the best lessons we learned this month from Ian Garlic, Sarah Anderson, and Dave Karraker.   "When is the last time you went on Twitter and just listened to what your customers are saying about your brand?" - Lee Caraher What you'll learn about in this episode: Why listening is the biggest skill that you can teach your team The campaign Lee created just by listening to her customers at SEGA that had more traction than SEGA's competitors without creating a new product W...
2017-01-3133 minStand Out Get Noticed
Stand Out Get Noticed94: Understanding Modern Workplace Etiquette with Lee CaraherHave you ever thought about what your manners say about you? On the podcast this week, Lee Caraher show us how EVERYTHING about us speaks (nope, it's not just what you say), and what you can do to maximise your productivity, happiness and success at work. Lee is the CEO of Double Forte, a PR, […] The post Understanding Modern Workplace Etiquette with Lee Caraher [Episode 94] appeared first on The C Method with Christina Canters.
2017-01-1728 minFocus Is Your Friend: How to double down on marketing that matters
Focus Is Your Friend: How to double down on marketing that mattersEpisode 21: The Biggest Lessons From 2016, with Lee CaraherIn our final episode of 2016, we look back at some of the best lessons learned from Marketing experts KQED's Michael Lupetin, Evernote's Greg Chiemingo, and PayPal's Janet Ball. We also share a big announcement for how this podcast will be changing in 2017 so that we'll be able to bring you much more valuable content. What you'll learn about in this episode: Why most companies don't actually put their audience first — and why they absolutely should (Michael Lupetin) The 10 levels of audience engagement (Michael Lupetin) Why you need to make a decision where to put your resources an...
2016-12-1936 minFocus Is Your Friend: How to double down on marketing that matters
Focus Is Your Friend: How to double down on marketing that mattersEpisode 20: Find a Hobby You Love: You'll Be a Better Boss, with Lee CaraherThis week we sharpen the saw with a few golden nuggets from InterviewConnections.com's Jessica Rhodes' interview. We also focus on why it's so important to spend time doing things you love. What you'll learn about in this episode: The value of podcasting Why you don't need to have a big audience for your podcast to be successful Different kinds of goals you can have with your podcast My goal for this podcast Why it's so important to stick with your podcast after starting it Finding a hobby that you love Some hobby ideas if you're...
2016-12-1611 minFocus Is Your Friend: How to double down on marketing that matters
Focus Is Your Friend: How to double down on marketing that mattersEpisode 18: Take Your Vacation, with Lee CaraherThis week we sharpen the saw with a few golden nuggets from EAT Creative Studio's Renata Amaral's interview. We also focus on why it's so important to take your vacation. What you'll learn about in this episode: Why you can't create a real brand until you know who you are Your logo is not your brand Why your logo may need to change as your company DNA changes Why you need to examine your brand every year or two Bringing your brand to life with art Taking a break with vacation Why I took many months...
2016-12-0910 minFocus Is Your Friend: How to double down on marketing that matters
Focus Is Your Friend: How to double down on marketing that mattersEpisode 16: The Importance of Getting To The Point with Lee CaraherThis week we sharpen the saw with a few golden nuggets from Elevator Speech's Dave Yewman's interview. We also focus on ways to get your stories out of your head every week. What you'll learn about in this episode: Getting right to the point when you're speaking Why you need one hour of preparation for every minute that you present "Be Bold. Be Brief. Be gone." Working on your storytelling Taking 20 minutes at the end of the week to write down what you'd like to remember Why you should hand write it instead of typing it "...
2016-12-0206 minFocus Is Your Friend: How to double down on marketing that matters
Focus Is Your Friend: How to double down on marketing that mattersEpisode 14: Get Some Rest, with Lee CaraherThis week we sharpen the saw with a few golden nuggets from UpLift's CMO Phil Carpenter's interview. We also focus on ways to get rest this weekend so that you're refreshed and ready for the next week. What you'll learn about in this episode: Niching down to finding your perfect customer and growing from there Getting rest this weekend Why you need to spend time with no distractions The benefits of quiet space — this means no looking at your phone! Scheduling rest on your calendar Book recommendation: "Adulting: How to Become a Grown-up in 468 Easy(ish) St...
2016-11-2507 minFocus Is Your Friend: How to double down on marketing that matters
Focus Is Your Friend: How to double down on marketing that mattersEpisode 12: If You're Thirsty -- It's Too Late, with Lee CaraherThis week we sharpen the saw with a few golden nuggets from KQED's VP of Marketing and Brand Michael Lupetin's interview. We also focus on why it's so important to stay hydrated and some strategies for getting enough water in all throughout the day. What you'll learn about in this episode: Putting your audience first Learning from other companies Going for the big splash Why it's so important to drink water Why you should begin your day with 16 oz of water Recommendations for the kind of water bottle to get and use regularly Why you need...
2016-11-1812 minWork From Your Happy Place with Belinda Ellsworth
Work From Your Happy Place with Belinda EllsworthWFYHP 0051 Lee CaraherLee Caraher is a CEO and acclaimed communication strategist known for her practical solutions to big problems. She started Double Forte in 2002 to work with good people, doing great work for good companies. Her clients span well-loved Bay Area brands including Clif Bar and CamelBak, hot Silicon Valley start-ups, financial service companies and wine and spirits companies. This is not her first rodeo, and she's learned a lot along the way that she shares freely with others in the hopes that everyone can reduce the drama in the workplace. Now her friends and colleagues call her "The Millennial Whisperer." After...
2016-11-1441 minFocus Is Your Friend: How to double down on marketing that matters
Focus Is Your Friend: How to double down on marketing that mattersEpisode 10: Take Time For The People That Matter, with Lee CaraherThis week we sharpen the saw with a few golden nuggets from Greg Chiemingo's interview. We also focus on keeping track of the things that count and meeting up with the people that matter. What you'll learn about in this episode: The big lessons we learned on Monday from Greg Chiemingo Focusing on testing Spend the time to really evaluate the effectiveness of your marketing campaigns - most people don't wait long enough to get traction Networking: Why you need to make a list of the people you want to see Sharpen the Saw Action: Talk...
2016-11-1107 minFocus Is Your Friend: How to double down on marketing that matters
Focus Is Your Friend: How to double down on marketing that mattersEpisode 8: Get Out and Serve Others, with Lee CaraherThis week we sharpen the saw with a few golden nuggets from Janet Ball's interview, and focus on how service to others is so rewarding and helpful for ourselves. And a cool new app that Lee uses to help her focus and tune out distractions. What you'll learn about in this episode: Why you shouldn't assume you're right Why you need to listen to your customers The importance of not mistaking intuition for marketing Helping ourselves by helping others Ideas for getting out and serving this weekend Focus At Will — app and service to help you tu...
2016-11-0410 minFocus Is Your Friend: How to double down on marketing that matters
Focus Is Your Friend: How to double down on marketing that mattersEpisode 6: Get Out and Walk, with Lee CaraherLee Caraher, the founder and CEO of Double Forte PR & Digital Marketing, is an acclaimed communication strategist known for her practical solutions to big problems. She started Double Forte Public Relations and Digital Marketing in 2002 to work with great people doing great work for great clients. Lee and her companies have worked with some of America's top consumer and technology brands. She holds a bachelor's degree in medieval history, which she finds useful every day. Active in the community, she lives with her husband and two sons in the San Francisco Bay Area. What you'll learn about...
2016-10-2809 minAbsolute Advantage Podcast
Absolute Advantage PodcastEpisode 24: Admit When You’re Wrong, with Lee CaraherLee Caraher is the CEO of Double Forte PR & Digital Marketing; an acclaimed communication strategist, she’s known for her practical solutions to big problems. Her company works with some of the top consumer and technology brands in the country. Lee’s the author of “Millennials & Management” based on her experience with failing and then succeeding at retaining Millennials. Her next book, “The Boomerang Principle,” will be published in April 2017. Lee has a reputation for building cohesive, high producing teams who have fun together at the same time. She is a straight talker who doesn’t hold too man...
2016-10-251h 02Focus Is Your Friend: How to double down on marketing that matters
Focus Is Your Friend: How to double down on marketing that mattersEpisode 4: Staying Calm with Meditation Apps, with Lee CaraherLee Caraher, the founder and CEO of Double Forte PR & Digital Marketing, is an acclaimed communication strategist known for her practical solutions to big problems. She started Double Forte Public Relations and Digital Marketing in 2002 to work with great people doing great work for great clients. Lee and her companies have worked with some of America's top consumer and technology brands. She holds a bachelor's degree in medieval history, which she finds useful every day. Active in the community, she lives with her husband and two sons in the San Francisco Bay Area. What you'll learn about...
2016-10-2110 minFocus Is Your Friend: How to double down on marketing that matters
Focus Is Your Friend: How to double down on marketing that mattersEpisode 2: Sharpen Your Mental Acuity, with Lee CaraherLee Caraher, the founder and CEO of Double Forte PR & Digital Marketing, is an acclaimed communication strategist known for her practical solutions to big problems. She started Double Forte Public Relations and Digital Marketing in 2002 to work with great people doing great work for great clients. Lee and her companies have worked with some of America's top consumer and technology brands. She holds a bachelor's degree in medieval history, which she finds useful every day. Active in the community, she lives with her husband and two sons in the San Francisco Bay Area. What you'll learn about...
2016-10-0510 minFocus Is Your Friend: How to double down on marketing that matters
Focus Is Your Friend: How to double down on marketing that mattersEpisode 1: Do What Matters First, with Adam SteinAdam Stein has more than 25 years of marketing and public affairs leadership at enterprise software, semiconductor, networking, security and marketing service firms. He has helped four different early-stage innovators grow to either IPO or achieve a highly-profitable acquisition exit. His most recent role as VP Mobile Product Marketing at SAP helped the company build a cohesive mobile portfolio approach with the SAP HANA Cloud to boost mindshare for its 300,000 customers, 1,000s of partners and Global 2000 prospects. Adam began his marketing career in Boston (working alongside Double Forte founder Lee Caraher) leading marketing services agencies and holds a Master's degree...
2016-10-0534 minA Productive Conversation
A Productive ConversationManaging Millennials (and More) with Lee CaraherOn this episode of the podcast, I speak with Lee Caraher. Lee’s a CEO, an author, and an acclaimed communication strategist known for her practical solutions to big problems. We talk about the difference between millennials and other generations in terms of work habits and how to manage them. We also dive into other productivity practices such as handling email after hours and one of my favourite topics..setting boundaries.   Relevant Links Blog | Lee Caraher Books | Lee Caraher 5 Tips for Handling After-hours Email | Lee Caraher Productivity Tools | Lee Caraher LeeCaraher (@LeeCaraher) | Twitter If you enjoy The Productivityist Podcast I'd appr...
2016-08-2234 minThe Archive of Awesome
The Archive of Awesome035: Millennial Mania with Lee CaraherLee Caraher separates fact from fiction when it comes to millennials, and discusses how to work through intergenerational conflict. You’ll learn: 1. Just what defines a millennial, exactly? And why do 72% of us reject the label? 2. What’s actually different about millennials vs. traditional generational bashing? 3. How to coordinate well cross-generationally. About Lee Lee Caraher started Double Forte in 2002 to work with good people, doing great work for good companies. Her friends and colleagues call her "The Millennial Whisperer." After struggling with how to work well with Mill...
2016-07-1342 minBecoming Your Best | The Principles of Highly Successful Leaders
Becoming Your Best | The Principles of Highly Successful LeadersWinning with Millienials, GenX's, and Boomers | An Interview with Lee CaraherDid you know? It’s the first time in history that four different generations of people have found themselves working together in the same workplace? Learning how to jive with a team is already a balancing act, but what do you do when the members of your team are made up of people who were raised in what seems like totally different worlds? Half of the team feels held back and the other half feels rushed. Some people grew up with iPads in their classrooms, and others grew up with typewriters. The truth is, diversity of...
2016-07-0732 minThe Deliberate Creative
The Deliberate CreativeEpisode 51: Using Feedback to Build Teams with Lee CaraherPeople want and need feedback, particularly Millennials. However, telling someone "nice job" is not effective feedback. In this episode, communications strategist Lee Caraher explains how to give feedback that results in real change. After a series of hiring failures she researched Millennials and became an expert, even writing a book called Millennials and Management. Several chapters focus on feedback because it is so critical, not just for Millennials, but for every generation. Listen to learn how you can help your team be more successful by giving effective feedback. What You’ll Learn Three tips to giving better...
2016-07-0641 minCopy That Pops: Writing Tips and Psychology Hacks for Business
Copy That Pops: Writing Tips and Psychology Hacks for BusinessWhat Gets Read & What Matters with Lee CaraherWhy every word you use should be considered and why you shouldn't let your manners get in the way! Special guest: Lee Caraher Why doubt in your words kills the confidence others have in you Why being "messy" in your exploratory phase is a good thing How etiquette gets in the way of progress How to help your team prioritize email Why she always seeks feedback Read More:Shownotes for What Gets Read & What Matters with Lee Caraher
2016-07-0532 minSmart Women Talk
Smart Women Talk“Millennials & Management” with Lee Caraher 05/10/16Join us as we’ll discuss:How to set young colleagues up for success on your teamThe power of please and thank you in a trophy worldMutual mentorship – creating positive two way mentor relationships that benefit your teamLee Caraher is the CEO of San Francisco-based Double Forte and is an acclaimed communication strategist known for her practical solutions to big problems. This is not her first rodeo – she’s worked at highly regarded companies big and small throughout her career, and she's learned a lot along the way that she shares in her book and...
2016-05-1056 minMillennials & Money Cafe
Millennials & Money CafeA Guide for Millennials Working with older Generations with Lee Caraher After entrepreneur and author Lee Caraher initially failed working with young people, she decided to re-evaluate her business model. She had hired six Millennials within a short time of each other, all of which either left her company or were let go within six months. Knowing that there was more to Millennials than meets the eye, she knew she had to find out what would keep young people interested in staying with the company and how she could become part of the solution. Her current book “Millennials & Management: The Essential Guide to Making it Work at W...
2016-03-0755 minOnward Nation
Onward NationEpisode 180: If it’s too hard to do — then do it now, with Lee Caraher.Lee Caraher started Double Forte in 2002 as a new kind of communications firm designed to provide the best service in the business. Previously Executive Vice President at Weber Shandwick, president and founder of Red Whistle, and Vice President of SEGA, Lee has managed multiple offices and hundreds of people of all ages and was named in the 40 under 40 by PRWEEK Magazine. She holds a bachelor’s degree in medieval history -- which she finds useful every day. She lives with her husband and two sons on the San Francisco Peninsula. Secret – timesaving technique Lee starts ever...
2016-02-2600 minWomen Taking the Lead
Women Taking the Lead076: Lee Caraher's Cautionary Tale on Pushing Too HardLee Caraher started Double Forte in 2002 as a new kind of communications firm designed to provide the best service in the business. Previously EVP at Weber Shandwick, president and founder of Red Whistle, and VP of SEGA, Caraher has managed multiple offices and hundreds of people of all ages, and was named in the 40 under 40 by industry publication PRWEEK. She serves on the boards of KQED Public Media and Grace Cathedral, and is a member of Entrepreneurs Only. Caraher holds a BA in medieval history from Carleton College, which she finds useful every day. She lives with her husband...
2015-12-0235 minGen X Amplified with Adrion Porter
Gen X Amplified with Adrion Porter013: Lee Caraher on Millennials and Management in the WorkplaceIf you are ready for an episode of Gen X Amplified when we have a big-time generational conversation about millennials- then this is the one! That's because our featured guest is Lee Caraher, who is millennial champion, and sometimes affectionately called the millennial whisperer.   Lee Caraher is an entrepreneur and CEO with over 20 years experience building great, high producing inter-generational work teams that get a lot done, and have fun at the same time. An acclaimed communication strategist known for her practical solutions to big problems - Lee founded her company, Double Forte in...
2015-09-241h 01Crack the Customer Code
Crack the Customer Code044: Lee Caraher, Author of Millennials & ManagementLee Caraher tells us how intergenerational workplaces can succeed despite the perceived great divide between Millennials and earlier generations like Boomers. Are Millennials really that different from earlier generations? People talk about intergenerational conflict today like it's something new, but it's not. Humans have always been informed by their generation (in addition to many other factors), so it's no surprise that Millennials have a different perspective of the world than the GenXers before them, and the Boomers before them, and so on. A company today could have as many as three or four di...
2015-08-2727 min