Shows
Extrology: Mastering People, Performance & Purpose5 Hard Lessons From The Mic: Reflecting on 5 Years of Extrology with Lee Cooper #137Extrology launched with little representing commercial plans, or a big question to answer - yet 5 years on, it’s taught us so much about others, and about ourselves.What we’ve uncovered about the extraordinary amounts to a free MBA every week, and so this week I’m sharing five of the most powerful lessons that have changed the way I lead my life.This episode covers:The ability to listen not in order to respond, but to understandWhy consistency reigns supremeHow to find your voiceThe real differentiator that sets high achievers apartPressure’s role in...
2025-06-2512 min
Extrology: Mastering People, Performance & PurposeReclaiming Your Creative Genius with Founder, Author & Coach, Pia Mailhot-Leichter #129Have you ever felt limited by the belief that you’re simply not a creative person?On this week’s episode of Extrology, Lee Cooper interviews Pia Mailhot-Leichter, author of “Welcome to the Creative Club”, Founder of Kollektiv Studio and a truly bold creative voice. Pia challenges the conventional definition of creativity, arguing it’s not just for artists but an inherent part of being human - a birthright we often forget.They delve into Pia's unconventional journey - from working as a journalist in Sri Lanka, to producing an economic documentary in Bahrain, th...
2025-04-231h 08
Extrology: Mastering People, Performance & PurposeExtrology: Insights and Inspiration for a Life of PurposeA re-introduction to Extrology: Insights and Inspiration for a Life of Purpose by your host Lee Cooper. We’re building a global network of listeners - whether you’re here for inspiration or just to hear extraordinary life stories - and we’d love for you to be a part of it. So hit that subscribe button, follow us online, and let’s explore endless possibilities together.Send us a textGet in touch: lee@extrology.comExtrology: https://www.extrology.com/ https://www.instagram.com/extrologypodcast/ htt...
2024-10-0203 min
Extrology: Mastering People, Performance & PurposeOutplay Your Fears and Eradicate Self-Doubt with the First Woman to Skydive Everest & How Many Elephants’ Founder, Holly Budge #103Holly Budge is not just an adventurer and mountaineer who summited Everest, but also the first woman to skydive over it. She’s feeding back that adventurous spirit into changing the world by campaigning against the devastating ivory trade with How Many Elephants - she’s truly a prime example of mental and physical fortitude.Join us to explore Holly’s journey, how to redefine your sense of normal to achieve the extraordinary, and the art of turning adventure into action.Lee and Holly discuss:How to outplay fear and eradicate self-doubtWhy prepara...
2024-09-181h 04
Extrology: Mastering People, Performance & PurposeThe Hidden Genius of Launching a Startup Mid-Recession with Founder & CEO at AccountsIQ, Tony Connolly #102Who knew that launching a product amid a global recession would become one of the ingredients behind a FinTech company’s success story?Tony Connelly is the visionary Founder of AccountsIQ, and such is his bold nature that he did so by leaving the relative comfort and security of a partner position in an accounting firm.With his finger on the pulse of how AI and technology advancements will play into the future of accounting, he shares his shrewd insights and bold journey in this week’s episode of the Extrology podcast.Lee and...
2024-09-111h 00
Extrology: Mastering People, Performance & PurposeTurning Passion into Global Change with CEO of Seven Clean Seas, Tom Peacock-Nazil #100With unrivalled passion and purpose, changing the world is at the heart of Tom Peacock-Nazil’s story, a man whose impact is as widespread as it is ambitious.Aligning our careers with our deepest values can drive change on a level otherwise unimaginable - that much is evident from the prolific work of his business Seven Clean Seas.Join us for an exemplary 100th episode of Extrology, which epitomises the inspiration that we all might gain from Tom’s remarkable story.Lee and Tom discuss:The strong sense of purpose behind Seven Clea...
2024-08-281h 12
Extrology: Mastering People, Performance & PurposeThe Art of Reinventing Yourself with Marketing Expert & Cycling Entrepreneur, Pedro Couto Lopes #99Pedro Couto Lopes’ life was forever transformed by a frame and two wheels - and so was born a cycling entrepreneur and a shining example of resilience and reinvention.If you’re searching for purpose and striving to grow outside of your comfort zone, then the journey of this week’s guest on Extrology should open your eyes to the opportunities that lie when you turn setbacks into stepping stones.Lee and Pedro discuss:Finding comfort in change and transitionCommitment to a dream driving huge decisionsThe dangers of being blinded by egoSeeking growth in discom...
2024-08-211h 03
Extrology: Mastering People, Performance & PurposeBuilding a #1 Sports Publisher from the Ground Up with GiveMeSport’s Founder, Jae Chalfin #98England vs Slovakia drew in between 8-11 million viewers. Impressive for traditional media, but imagine building a reach of 10 times that on a sports news site…Jae Chalfin is the visionary Founder of both GiveMeSport, and also social media agency Sports New Media. With prestigious clients from Wayne Rooney to Rio Ferdinand to FIFA itself, his impact is absolutely staggering.Discover the journey that took Jae from a humble football website to listing on the Toronto Stock Exchange as he joins us on this week’s episode of Extrology!Lee and Jae discuss:Th...
2024-07-111h 05
Extrology: Mastering People, Performance & PurposeTurn Trauma into Triumph: A Masterclass in Mindset with Motivational Speaker, Cancer Survivor & Endurance Athlete, Nick Klingensmith #97Cancer, addiction, diabetes - having emerged from all these struggles throughout his life, nothing can hold Nick Klingensmith down.It’s not enough simply to survive, Nick decided to truly live, and since making that mindset switch has embarked on over 100 Spartan races, marathons and ultra marathons, and so many more.His story is the epitome of determination, and a testament to the power of the human spirit, and one which we share on this week’s episode of Extrology.Lee and Nick discuss:The early stages of alcoholism and when Nick knew...
2024-06-2658 min
Extrology: Mastering People, Performance & PurposeHow Art Inspired the Cloud Gaming Revolution with Gamestream Founder, Ivan Lebeau #96The global video game industry is worth over $200 billion, so what a remarkable position it is to be at the forefront of its next evolution…That’s where Gamestream finds itself thanks to visionary Founder & President, Ivan Lebeau, and his inspired view on the future of cloud gaming.Discover how Ivan channels an artistic approach to every facet of his journey, and the potential audience of billions tapped into by expansion into India & beyond.Lee and Ivan discuss:Taking inspiration from art, and how art reflects its periodThe lightbulb moment in seeing stre...
2024-05-2951 min
Extrology: Mastering People, Performance & PurposeUnleash the Power of Your Voice with Speaking Coach & Talent Manager, Blair Bryant Nichols #95The voice is one of our most powerful tools for change - are you missing out on the incredible potential of your own voice?Blair Brian Nichols is a true visionary in the world of public speaking, with a particularly wonderful focus on fostering diverse, purpose-driven success as the Founder of BBN Creative Management.His views will flip your perspective and prepare you to spark opportunities from your speaking engagements - learn from this masterclass in communication on episode 95 of Extrology!Lee and Blair discuss:How aiding a hearing-impaired friend shaped Blair’s...
2024-05-2258 min
Extrology: Mastering People, Performance & PurposeAddiction: The Secret Struggle with Recovering Addict, CFO and Author, Colin Day (Part 2) #94It’s always been a monumental challenge to overcome addiction, but does today’s world make it a greater struggle than ever before?Last week’s episode of Extrology introduced the brave and remarkable story of Colin Day, whose battle with addiction is detailed in a book which, in itself, became part of the solution.The power of writing in detaching from a stigmatising, polarising digital world is at the heart of this week’s discussion - discover Colin’s uniquely invaluable perspective on overcoming addiction in the modern age in this week’s episode of Extrology...
2024-05-1549 min
Extrology: Mastering People, Performance & PurposeAddiction: The Secret Struggle with Recovering Addict, CFO and Author, Colin Day (Part 1) #93Addiction recovery is a brutal road, but at the heart of a high pressure finance industry, it’s nigh on impossible…Colin Day’s been through that journey with anorexia nervosa, and bravely joins us to share his profound journey with a ‘silent struggle’, with uplifting takeaways for anyone in the same position.Join us on Extrology this week for the first in a special, two-parter uncovering the harsh realities of addiction, and the path to recovery.Lee and Colin discuss:The harsh stigma around male eating disordersHow vulnerability makes you a better lea...
2024-05-0858 min
Extrology: Mastering People, Performance & PurposeThe Secret to Standing Out: A Marketing Masterclass with Founder & MD of Sharper B2B Marketing, Russ Powell #92Marketing needs to be smarter than having the same blue logo as 100 other businesses - it needs to be Sharper…Bizarrely, it’s a background in standup comedy that best equips Russ Powell, a returning guest to Extrology. His mastery of storytelling has culminated in Sharper B2B Marketing, of which he’s the Founder and MD.Learn to craft tailored messages, curate the emotions of decision-makers, and harness new technologies in an episode that delivers a marketing masterclass.Lee and Russ discuss:Why people-focused people make perfect marketersThe role of sound & music...
2024-05-0155 min
Extrology: Mastering People, Performance & PurposeThe Soundtrack for Success: How Music Drives Performance with Growth Strategy Coach, TEDx Speaker & Author, Gerald J. Leonard #91Are you tired of hustling and burning out, but still want to achieve more? 🤔Discover how achieving “more” can mean “doing less” through mindfulness, purposefulness and a new mindset in the latest episode of the Extrology Podcast. Growth Strategy Coach, TEDx Speaker & Author, Gerald J, Leonard, shares how overcoming a debilitating health challenge inspired him to slow down and transform his approach. 🎶Learn how Gerald harnesses the power of music as a driving force for business brilliance and to conduct teams to victory. From leadership insights to productivity hacks, unlock the secrets behind u...
2024-04-241h 01
Extrology: Mastering People, Performance & PurposePushing the Boundaries of What’s Humanly Possible with Former Soldier & Extreme Endurance Athlete, Darren Hardy #89Get ready to question what's possible - this is one story that will have you believing in the strength of the human spirit.Introducing Darren Hardy; Former Soldier, Extreme Endurance Athlete & Author. Overcoming trauma, breaking records and helping others - just some of the things Darren has achieved in his remarkable journey of resilience. Tune in to hear how he battled PTSD after the military and found purpose through extreme challenges. You’ll be amazed by the death-defying feats this man has accomplished, from dragging cars to conquering altitudes. But it's not just abou...
2024-04-101h 13
Extrology: Mastering People, Performance & PurposeSuccess Strategies of a RegTech Revolutionary with Founder of eflow Global, Ben Parker #88From ballet to blockchain, this unique episode of the Extrology podcast has it all!Tune in to hear the journey of eflow Global Founder, Ben Parker - from outback Aussie to Oxford Philosopher to RegTech revolutionary. Discover how Ben overcame resistance to move Wall Street to the cloud and learn his unconventional leadership tactics that made FinTech giants follow his lead. He also weighs in on the future of finance - will crypto crash the system or change it for good? There’s only one way to find out what’s next fo...
2024-04-0353 min
Extrology: Mastering People, Performance & PurposeThe Tech Pioneer That Revolutionised The Content Industry with Contentstack Founder & CTO, Nishant Patel #87Ready to get an inside look into what it really takes to disrupt an industry? Introducing Nishant Patel, Founder & CTO at Contentstack and the visionary entrepreneur who saw headless CMS coming before anyone else, and built a billion dollar company on that bet. Digital experiences are ever-evolving - such relentless innovation drove Contentstack to build a cornerstone in modern web development. Now Nishant is betting big on Artificial Intelligence. Discover the journey of a man who uprooted himself halfway around the world to become one of the great tech innovators in this week’s epi...
2024-03-271h 00
Extrology: Mastering People, Performance & PurposeG2A.COM: Building The World’s Largest Digital Marketplace with Founder, Bartosz Skwarczek #86G2A.COM; 30 million users across 180 countries makes it the world’s largest marketplace for games, gift cards, subscriptions & software.Now a billion dollar business, built by one visionary entrepreneur: Bartosz Skwarczek.On episode 86 of the Extrology podcast, discover how Bartosz revolutionised the competitive gaming industry and his proven formula to scale a business internationally by prioritising people and culture over profits. As Forbes’ BrandMe CEO Award Winner, Digital Shaper Award Winner, Investor, Coach, Mentor & Public Speaker Bartosz’s episode is packed with actionable strategies for every entrepreneur to apply to their own venture...
2024-03-2057 min
Extrology: Mastering People, Performance & PurposeMy Journey with Multiple Sclerosis with Extrology’s Host, Lee Cooper #85Dear Extrology Listeners,This is an episode that is a little out of the ordinary for Extrology - but a personal story I’ve been wanting to share with you all for a while.Yes, I have spent time going back and forth, considering whether it is the right topic to share on the podcast, changing my mind over and over again. But Extrology is all about sharing stories of overcoming adversity, adapting through change, and achieving the extraordinary. The countless guests I’ve been fortunate to entertain have, in many cases, had to dig...
2024-03-1327 min
Extrology: Mastering People, Performance & PurposeLead without Burnout with CEO Coach & Bestselling Author Ryan Renteria #84Attention, CEOs and Leaders! Are you ready to revolutionise your approach to leadership while prioritising your well-being? Tune in to this enriching podcast episode filled with actionable insights and wisdom that will transform the way you lead.Join Extrology Host, Lee Cooper and his latest guest, Ryan Renteria, a seasoned CEO Coach, Diverse Board Director and Bestselling Author, who brings a wealth of experience from his dynamic career, including his tenure at Goldman Sachs and large hedge funds. Ryan’s transformative insights will empower you to lead with clarity, purpose and vita...
2024-02-281h 03
Extrology: Mastering People, Performance & PurposeLearning to Live with Epilepsy with Author, Gareth de la Torre #79CONTENT WARNING: This episode includes particularly detailed discussions about suicide between the 32:30-35:00 mark, which listeners could find distressing, and may wish to avoid. If you, or somebody you know, requires urgent assistance, Samaritans are available on 116 123.Our lives can be turned upside down in an instant, but as Gareth de la Torre can attest, losing everything isn’t an ending, it’s a beginning.Epilepsy is an often-misunderstood condition with far-reaching, daily impacts, and while it cost Gareth much of his previous life, the hope and inspiration that he exudes comes from how he’s recl...
2024-01-031h 11
Extrology: Mastering People, Performance & PurposeThe Simple Trick to a Happier Life with Author & Co-Founder of Udo’s Choice, Udo Erasmus #78It’s rare that we’re afforded truly enlightening conversations in life, but this exploration through Udo Erasmus’ worldview is absolutely full of revelations.Through childhood wartime experiences, a studious mind and relentlessly seeking life’s answers, his perspective on finding ourselves and seeking stillness is utterly infectious.Join us in this episode of extrology to experience just a portion of this wisdom.Lee and Udo discuss:Udo’s harrowing wartime childhood, escaping fighting at as young as 6Finding a path of learning through the sciencesThe art of stillness and finding ourselves through he...
2023-12-271h 03
Extrology: Mastering People, Performance & PurposeConscious Creativity: The Power of Tech as a Force for Good with Kenneth Bérard, Chief Executive Officer of Optimy #76Not every business is lucky enough to say that their work has a genuine positive impact on communities worldwide. Kenneth Bérard, Chief Executive Officer of Optimy, is here to share his story; that businesses can serve as a force for good. Optimy is revolutionising how organisations manage their philanthropic efforts, with a highly configurable, positive impact platform, serving over 350 organisations across 25 countries. It’s an impressive feat and a truly inspiring episode. Lee and Kennth discuss:How Optimy helps organisations amplify their positive impactWhy positive impact is no longer a nice-to-have but a must...
2023-12-1359 min
Extrology: Mastering People, Performance & PurposeInnovation on the Medical Front Lines with CEO of Navenio, Connie Moser #75While we rightfully celebrate our NHS, it’s not without room for innovation - that’s where Navenio’s Connie Moser hopes to make her mark.Simple technology used in a complex way is key to a solution that’s reducing wait times and connecting medical professionals with patients’ needs like never before.Connie’s career has been a blend of innovative tech solutions and effective management strategies in healthcare, the culmination of which she shares in this week’s Extrology podcast. Lee and Connie discuss:Early, inspirational role models in Connie’s lifeThe greater...
2023-12-0650 min
Extrology: Mastering People, Performance & PurposeHow Nature Could Save Your Life with Eco-Adventurer, Speaker & Endurance Athlete, Isaac Kenyon #74The natural world is more than simply around us - for many, it saves lives.That much is true of Isaac Kenyon, an eco-adventurer and world record-setting advocate for sustainability and mental wellbeing alike, noting the unbreakable link between our wellbeing and the world around us.Isaac joins us on Extrology to detail his experiences with eco-anxiety, and how he was spurred to take on rows, runs and Ironmans.CONTENT WARNING: This episode contains deep discussions around suicide, suicidal ideation and mental wellness - for those in need of immediate support, Samaritans are...
2023-11-151h 17
Extrology: Mastering People, Performance & PurposeSaved: Finding the Miracles In Your Life with Surgeon and Bestselling Author, Dr Craig Thayer #73Some people’s fates are seemingly mapped out before their birth, and for Dr Craig Thayer, a life devoted to helping others was preordained.Craig started life adopted at 9 months, and through his family upbringing became a surgeon with a faith as strong as his conviction to do good through his medical marvels.Join us for the inspirational story behind Craig’s book - Saved: One Trauma Surgeon's True Accounts of the Miracles in His Life - and his remarkable journey through life.Lee and Craig discuss:The catalyst for Craig’s passio...
2023-11-081h 12
Extrology: Mastering People, Performance & PurposeThe Adventurer’s Spark to Catalyse a Cross-Ukraine Cycling Expedition with Paula Reid #72Playing small does not serve the world, and by no means does Paula Reid ever play small. She ventures where most seldom dare, cycling across the entirety of 16 countries, and most recently adding a war-stricken Ukraine to that list in an adventure which exposed the remarkable, resilient nature of its people.What kind of mindset takes the nub of an idea and turns it into such a bold pursuit? Paula returns to Extrology this week for us to learn more…Lee and Paula discuss:Paula’s love of adventure Regaining a sense of chi...
2023-11-0159 min
Extrology: Mastering People, Performance & PurposeThe Art of Priceless Conversations with Founder & CEO of Interview Valet, Tom Schwab #71We don’t make relationships through ‘funnels’, but rather bonds are formed through considerate discussion - the power of a conversation is near-enough unparalleled.Interview Valet began based on the tenet that we’re just one conversation away from creating limitless opportunities, and its Founder & CEO is the greatest advocate for better marketing through conversation - Tom Schwab.Join us for a dive into the kiss of death in modern marketing, the art of the awkward conversation, and why the future is in rich audio.Lee and Tom discuss:Why digital marketing might ac...
2023-10-181h 03
Extrology: Mastering People, Performance & Purpose3 Thrilling Years of Unrelenting Progress in Women’s Sport with Sue Anstiss MBE #70Since November 2020, when we last caught up with Sue Anstiss MBE, she’s become Director and Producer of a hugely powerful Netflix documentary, and that’s just scratching the surface…Much has changed in 3 years for Fearless Women’s Founder - to have Sue return to the Extrology podcast is both an ultimate privilege, and a chance to observe the bountiful progress that women’s sport has enjoyed, and what’s yet to come.Lee and Sue discuss:The inception of what became Sue’s stellar Netflix documentary - Game On: The Unstoppable Rise of Women’s Spo...
2023-10-111h 06
Extrology: Mastering People, Performance & PurposeConquering Mountains & Becoming Breakproof with Author, Speaker and Adventurer, Jenn Drummond #69We sometimes need to come close to death, to realise how much life we’ve yet to live.Jenn Drummond had once quit on herself - now she stands proud, having scaled the 2nd highest peaks on all 7 continents, arguably the most challenging climbs on the planet.So how do you take a near-death experience and channel it into a new lease on life? Jenn’s story is an unparalleled inspiration, and she shares it all in this week’s Extrology.Lee and Jenn discuss:How Jenn had come to quit on hersel...
2023-10-041h 01
Extrology: Mastering People, Performance & PurposeThe Power of PR for Ambitious, Challenger Brands with CommsCo MD & Founder, Ilona Hitel #68For challenger brands, a PR strategy that takes a small budget a long way could be the difference between a flash in the pan, and an underdog story to admire.Bringing her passion for sharing others’ stories with creativity and emotive messaging, CommsCo’s Founder Ilona Hitel is this week’s guest on the Extrology podcast.We share how tech innovations are shifting the PR landscape, uncover her remarkable family roots, and touch on the perfect time to differentiate yourself.Lee and Ilona discuss:Growing up with her father’s close experience with con...
2023-09-271h 07
Extrology: Mastering People, Performance & PurposeThe 5 Qualities of a Successful CEO with CEO Coach at Walking Ventures, Tim Jackson #67From writing for The Economist to guiding CEOs through the learnings of other leaders, Tim Jackson's business impact is immense. With shrewd economic insight and 4 books worth of entrepreneurial analysis, we speak to Tim about his role at Walking Ventures, his prolific journey to date, and the unseen futures into which our technological advances might take us.Lee and Tim discuss:How his journalism background altered his entrepreneurial approachKnowing the perimeter of your circle of competenceTim's 5 top qualities of an investable CEOStaying ahead of disruptors in the tech industryThe true role of a CEO c...
2023-09-201h 03
Extrology: Mastering People, Performance & PurposeHow to Build a Better City with Co-Founder and CEO of VivaCity, Mark Nicholson #66The city as we know it cannot stay the same forever, and how we change it comes down to the remarkable data for which VivaCity is responsible.Replacing the inefficient observer-with-clipboard methods of data gathering with computer vision AI is just the first step in revolutionising cities, and Mark Nicholson is the Co-Founding CEO at the forefront.Mark joins us on Extrology to discuss the evolution of cities, a new age of data analysis, and why hardware rather than software will play host to the most exciting innovations.Lee and Mark discuss:...
2023-09-131h 11
Extrology: Mastering People, Performance & PurposeThe Untapped Power of Primal Play with Founder, Movement Coach & Author, Darryl Edwards #65While evolution pushes us forwards, we’re holding our youngest generations back from their physical potential.Shockingly, most kids spend less time outside than prison inmates, and Darryl Edwards is the Movement Coach, Author & Founder of Primal Play looking to reignite the joy in movement.He joins us for an episode of Extrology which details a journey to which most will relate, the greatest eye-opening epiphanies around exercise, and how to tap into the power of our primal instincts.Lee and Darryl discuss:Darryl’s former career in investment banking technology, and how...
2023-09-061h 17
Extrology: Mastering People, Performance & PurposeThe Coexistence of Humanity & Technology with CEO & Co-Founder of Globus.ai, Helge Bjorland #64Behind the future of every single workplace is a near-unfathomable world of data science, a world which Helge Bjorland is tackling head-on.Mishiring staff is one of the most costly mistakes a business can make, which is why Helge’s business, Globus.ai, is leveraging artificial intelligence to make smarter decisions, quicker.This episode of Extrology is awash with eye-opening perspectives on the future of work, machine learning, recruiters’ top challenges, and the power of data.Lee and Helge discuss:The unforgiving nature of early technologyHow to interest top management teams in data...
2023-08-301h 19
Extrology: Mastering People, Performance & PurposeWhat Comedy Taught Russ Powell About the Art of Marketing with Founder & MD of Sharper B2B Marketing #63The life of a standup comedian couldn’t be fraught with more pressure, being tasked with single-handedly eliciting emotional responses from hundreds, if not thousands… is marketing so different?Dell, Microsoft and Fujitsu have had the pleasure of Russ Powell’s company and marketing expertise, as do we on this week’s episode of Extrology, as Russ shares the invaluable and unique lessons that his standup career taught him as Founder of Sharper B2B Marketing.Lee and Russ discuss:Russ’ formative years in BrightonUnexpectedly discovering his talent as a comedianHow comedy has influenced Russ’ appr...
2023-08-161h 07
Extrology: Mastering People, Performance & PurposeSymbols of Peace on the World’s Most Infamous Firearm with AK47 Artist, Bran Symondson #62The AK47 is one of the most recognisable firearms in human history. Through his artwork and experiences, Bran Symondson is altering what it’s recognised for.An artist, photographer and entrepreneur with military experience, his work challenges perceptions through his emotive photos and intricately adorned, decommissioned weapons - each a rousing anti-war statement.It’s a privilege to unpack Bran’s creative mind, and detail the experiences that influence his work, on this week's episode of Extrology.Lee and Bran discuss:Bran’s introduction to the wilder disciplines of photographyMilitary experiences, and the oppo...
2023-08-021h 16
Extrology: Mastering People, Performance & PurposeHow the World’s Most Valuable Resource is Reinventing Inventory with nVentic’s Matthew Bardell & Dan Weil #61If you consider data more valuable than oil, then nVentic’s approach to inventory management is the key to striking gold.Tackling an issue shared by most organisations, Founder Dan Weil and Managing Director Matthew Bardell are the bright minds behind a technology that analyses data to give businesses actionable insights.Behind this is a dynamic between the Founder and Managing Director, which we dive into in this episode of Extrology.Lee, Matthew and Dan discuss:Adding value with the right questionsHow Matthew and Dan build algorithms to solve core issuesThe power of...
2023-07-121h 07
Extrology: Mastering People, Performance & PurposeThe Great E-Bike Revolution with Co-Founder & CEO of DASH Rides, Jamie Milroy #60Transforming the way the world moves is no small feat, but taking e-bikes as the incredibly efficient basis for this mission was Jamie Milroy’s first step.Proceeding to take the e-bike subscription platform DASH Rides up to a national scale proves its power, and as Co-Founder & CEO, Jamie’s drive and vision are nothing short of admirable.Jamie joins us on Extrology to detail the storytelling behind successful fundraising, and how 30 seconds of courage is all it takes to set great ambitions in motion.Lee and Jamie discuss:How sustainability is emer...
2023-06-301h 06
Extrology: Mastering People, Performance & PurposeHarnessing Data to Revolutionise Agriculture with CEO of Varda, Davide Ceper #59We will always need agriculture, yet it contributes to half of the world’s loss of biodiversity. Where some see shock, others see an opportunity to do better.Varda is an incredible agricultural startup aiming to use field-level data in creating a nature-positive food system, and Davide Ceper is the man at the helm with lofty ambitions.Join us to break down our everyday impact, how we encourage the agricultural sector’s uptake of this universal good, and the impact of your consumer choices.Lee and Davide discuss:Agriculture’s startling impact on glo...
2023-06-071h 15
Extrology: Mastering People, Performance & PurposeMastering Mountaineering and Bold Brand Building with ThruDark’s Brand Director, Tommy Entwistle #58Endeavour through adversity. It’s a simple tagline for the deep and impactful ThruDark brand, and a motto by which everyone in business must live.Tommy Entwistle’s passion for mountaineering and the brands leading the industry bleeds through his roles at Osprey Europe, Snow + Rock, and now being Brand Director at ThruDark.His definition of success has evolved, and commitment to the people around him undying - this episode of Extrology is a fascinating expedition into his mindset, motivations and the momentum of ThruDark’s stellar success.Lee and Tom discuss:Mounta...
2023-05-241h 54
Extrology: Mastering People, Performance & PurposeOvercoming Trauma & the Unbridled Power of Positivity with Shaka Surf Founder, Mark Reeves #57Mark Reeves’ journey through life might begin with a horrifying event, but it is far from a sad tale - it’s a story brimming with unrelenting positivity and inspiration for all.After decades in an unfulfilling role, Mark found his calling in the surfing lifestyle, and began his new endeavour as Founder of Shaka Surf. The depth of Mark’s experiences is truly unparalleled, and can only be told in his words, so it’s a pleasure and a privilege to share it in this week’s episode of Extrology.Lee and Mark discus...
2023-05-031h 04
Extrology: Mastering People, Performance & PurposeThe Art of Flexibly Working from Anywhere with Co-Founder at spacebands, Ronan Finnegan #56Why settle for working from home - Ronan Finnegan is the award-winning entrepreneur proving that you can run a business from just about anywhere on Earth.The growing wearables brand which he Co-Founded, ‘spacebands’, is proof of the entrepreneurial pedigree on show in Ronan’s work, driven by his desire for flexibility.Joining Lee Cooper on Extrology this week, Ronan shares how to overcome the outdated reliance on presenteeism, the inspiration behind the future of workplace wearables, and much more.Lee and Ronan discuss:Early entrepreneurship with crowdfunding and being invited to speak...
2023-04-1938 min
Extrology: Mastering People, Performance & PurposeLife as a World-Leader in Tech with CEO of Daizy, David Ffoulkes-Jones #55The world grows more technologically dependent with every passing second, an evolution that puts Daizy’s David Ffoulkes-Jones on the cutting edge.As CEO of the business focused on the hard-to-define Internet of Things, having been a world-leading CEO at WDS in a mobile-first revolution, he’s well placed to guide us into a tech-led future.Lee and David discuss:Growing up underserved in his diagnosis of dyslexiaWhy there are rules in sport that don’t translate to businessThe element of luck in businessHow AI tools like ChatGPT learn and evolveWhat we can do with t...
2023-03-081h 36
Extrology: Mastering People, Performance & PurposeRebuilding Trust in the Global Medical Industry with Doctify’s CEO and Co-Founder, Stephanie Eltz #54Some possess an innate entrepreneurial talent which is seen by others before themselves. Such is the case for medical professional turned Co-Founder, Stephanie Eltz.She’s a remarkable example of using her talents for good, as her business Doctify promises to capture medical patients’ voices and build trust in a global network of medical professionals.We hear from Stephanie on Extrology as she details the inspiration behind such a unique platform, how we can begin to mend a fractious relationship with the NHS, and much more.Lee and Stephanie discuss:A childhood in Vi...
2023-02-2250 min
Extrology: Mastering People, Performance & PurposeBecoming the World’s First Conservation-Focused Unicorn Company with Founder of Oxygen Conservation, Rich Stockdale #53Oxygen Conservation’s mission is an imperative, and despite their relatively brief existence so far, their impact is already magnitudes greater than their initial plan.Such progress can only come from a Founder who lives and breathes the values that are deep rooted throughout the business - Rich Stockdale’s passion for their mission burns bright for all to see.We hear from Rich on Extrology this week in a rousing conversation touching on how they’re saving the world bit by bit, surpassing expectations 25-fold, and allowing the next generation to truly shine.Lee...
2023-02-081h 24
Extrology: Mastering People, Performance & PurposeTrustpilot’s Monumental Impact on Global e-Commerce with Founder & CEO, Peter Holten Muhlmann #52Once a small Danish startup, Trustpilot has likely appeared at some point on most web-users’ screens en route to its stellar success as a FTSE 250 listed company.Behind that success lies a founder with a drive for consistent growth, and who could fall in love with the problem they were solving - Peter Holten Muhlmann.Peter joins us on Extrology to discuss the company’s inspiration, how they digitised the human quality of trust, and what keeps the startup spark at such scale.Lee and Peter discuss:The natural sense of caution with...
2022-12-141h 08
Extrology: Mastering People, Performance & PurposeTechnology Meets Humanity: Creating Meaningful Workplace Change with Brain in Hand’s Chief Executive, Dr Louise Morpeth #51There’s often a motivation in academia to focus on publishing research, rather than the impact on people’s everyday lives. Brain in Hand affords Dr Louise Morpeth the best of both worlds.Combining digital technology with human support, the organisation assists organisations and end users at a time where assistance for a neurodiverse workforce is more vital than ever.Louise joins us to share how the business creates tangible change, the perfect intersection of humans & technology, and the huge proportion of the country for whom they could truly change lives.Lee and Loui...
2022-11-3053 min
Extrology: Mastering People, Performance & PurposeHarnessing the Limitless Potential of Machine Learning with Co-Founder of Genie AI, Rafie Faruq #50Rafie Faruq is a Co-Founder of Genie AI, and with so far left to go on his journey it’s a spectacle to observe his outlook on life & business, which is truly brimming with wisdom.Genie AI’s use of machine learning to open source the law has a monumental number of use cases, and Rafie’s grown the company with pace and force without losing that initial spark.Join us for a conversation that challenges perceptions of success, documents the power of machine learning & AI, and rouses us to take control of our lives.L...
2022-11-1646 min
Extrology: Mastering People, Performance & PurposeThe Art of Reinventing an Industry with Founder & CEO of SALESmanago, Greg Blazewicz #49Greg Blazewicz had a desire to change what marketing could be and do within a company. Decades of technological advancement are realising those dreams in the form of SALESmanago.As Founder of a company used by global brands like Starbucks, Lacoste and Vodafone, which has enjoyed over 3,000% growth over the past five years, Greg is a remarkable CEO and respected Author.Discover more from Greg’s fascinating story as we learn how he reimagined an industry, scaled a business while maintaining its culture, and changed his entire career trajectory in a single, fateful flight…Le...
2022-11-021h 01
Extrology: Mastering People, Performance & PurposeLeading a Mental Health Revolution in Hospitality with Entrepreneur & Dorset Mind Ambassador, Ty Temel #48CONTENT WARNING: This episode contains important, open discussions about mental health which briefly mention topics of suicide. If you or someone you know is in need of immediate support, Samaritans are available by phoning 116 123, or at their website https://www.samaritans.org/Success in hospitality is challenging enough; it takes a whole other type of leadership to revolutionise how the industry takes on mental health as a whole.Ty Temel’s business journey arguably began with outselling the school tuck shop, and has culminated in hugely successful brands in fitness, the nightclub space, and music fe...
2022-10-191h 15
Extrology: Mastering People, Performance & PurposeBuilding a Brand with Passion & Purpose with Author & Entrepreneur, Simone Thomas #47The catalyst for so many businesses emerges through personal struggles, and in Simone Thomas’ case she has converted that catalyst into a thriving business empire.A highly respected entrepreneur, best-selling author and leading authority in the world of hair health and wellness, the story behind her marvellous rise is one of strength, resilience, passion and purpose.Simone joins us on Extrology to share the incredible story behind her challenging upbringing, personal struggles with hair loss, huge business growth, and much more.Lee and Simone discuss:Why purpose is an essential driver for bu...
2022-10-051h 09
Extrology: Mastering People, Performance & PurposeThe Charity Unlocking Hidden Talent with Founder & CEO of Migrant Leaders, Elham Fardad #46Given the right opportunities, anyone can flourish. Having carved a path through a marvellous corporate career, Elham Fardad is encouraging migrants to unlock their potential and develop their talents within Britain.As Founder & CEO of Migrant Leaders, Elham draws from her experiences at EY, News Corp and GE to create an environment in which everyone can thrive. Joining us on the Extrology podcast, she shares the huge hurdles she overcame, how much value ego can destroy if it’s not set aside, and more on helping others discover their unique potential.Lee and Elh...
2022-09-2152 min
Extrology: Mastering People, Performance & PurposeTransforming Trading & The Value of Happiness with Co-Founder of Inteligex, Mark Sear #45*TRIGGER WARNING* This episode of Extrology contains open conversations covering depression & suicide. If you/someone you know is in need of immediate support, Samaritans are available on 116 123.Mark Sear’s corporate career boasts huge names and traces his entrepreneurial streak as Co-Founder of Inteligex, but that only scratches the surface of his extraordinary story.Earning a scholarship that might have saved him from prison, creating the hugely popular Championship Manager video game, and owning Europe’s 2nd biggest swimming cap manufacturer are among the topics in this deeply pensive, pertinent and powerful episode of Ex...
2022-08-101h 04
Extrology: Mastering People, Performance & PurposeQuantum Technology and The Future of Business Models with Co-Founder & CEO of Aegiq, Dr Maksym Sich #44We’re always on the precipice of technological advancement, and while we’re all familiar with the shift to digital, the future belongs to quantum networking and computing.Channelling the curiosity and passion for discovery shared by the greatest scientific minds, Dr Maksym Sich is Co-Founder of Aegiq, a deep tech business implementing quantum tech for the betterment of society and businesses.In this fascinating, technical episode, Lee and Max discuss:The inspirational figures in science and aviation that instilled Max’s curiosityReturns for investors in the deep tech spaceBasic fundamentals of quantum computing, and ho...
2022-07-2758 min
Extrology: Mastering People, Performance & PurposeThe Audio Tech Behind F1’s World Champion with CEO of IRIS, Jacobi Anstruther #43Until recently, Formula 1 teams relied predominantly on physical boards to communicate with drivers. Enter IRIS’ pairing of technology and psychology, reinventing team comms and maximising performance.Developing the tech to revolutionise team radio is just one of the strings to Jacobi Anstruther’s incredibly diverse bow, among other endeavours in polo, music production, record label ownership and much more.Join us for an absolutely fascinating journey into the mind of a business leader who seeks success, fails fast, and never ceases to learn and innovate.Lee and Jacobi discuss:Early entrepreneurial ventures, find...
2022-07-1351 min
Extrology: Mastering People, Performance & PurposeRethinking Car Ownership for the Next Generation with CEO & Founder of Karshare, Andy Hibbert #42Karshare is building a community that will enable the world to do more with less, with Founder Andy Hibbert’s commitment to delivering people-led experiences enabled by top-tier technology. The ingredients that make up Andy’s entrepreneurial mindset are varied, but come from a place of perseverance and doing good for the community - in this case for the planet, taking polluting traffic off the road.Discover Andy’s story and the inspirations behind Karshare, having seen considerable success in the travel industry with BA, STA Travel, EasyJet and Reed Mackay.Lee and Andy di...
2022-06-291h 03
Extrology: Mastering People, Performance & PurposeThe World Record Paddleboarder Reforming the Prison System with Adventurer & Consultant at Penal Reform Solutions, David Haze #41Many of us have lost our sense of freedom and passion for adventure, succumbing to the pressures of modern life. This is a sentiment vouched by David Haze, who has learned this as a result of his extraordinary journey.Drug addiction, alcoholism, gambling, crime and prison time took David to dark places, but the manner in which he overcame that strife serves as a lesson to all who seek purpose, direction and inspiration.David opens up on Extrology to share the highs and lows, how he’s channelling his energy into paddleboarding world records, the re...
2022-06-151h 05
Extrology: Mastering People, Performance & PurposeTaking on the World’s Money Laundering Capital with Chief Revenue Officer of First AML, Bion Behdin #40With heightened scrutiny of the financial market, given recent Russian sanctions, such uncertainty makes the work of Bion Behdin’s First AML so much more indispensable.Bion, Co-Founder & Chief Revenue Officer of First AML, brings 7 years of experiencing difficult Anti-Money Laundering processes with several major banks to the forefront, having now launched in the UK.In this week’s Extrology, we discover how First AML extended their international reach to London - the ‘money laundering capital of the world’, how the 3 Co-Founders complement each other’s skills, and advice on picking the right time to seek inves...
2022-05-2553 min
Extrology: Mastering People, Performance & PurposeThe Gig Economy’s Next Evolution with CEO & Founder of Limitless Technology, Roger Beadle #39The working world is more flexible than ever, and the gig economy continues to rise in popularity. At its precipice is Limitless Technology, Co-Founded by Megan Neale and this week’s Extrology guest, Roger Beadle.Among their client list are Microsoft, Unilever, eBay & Facebook, a marker of Roger & Megan’s successful strategy, undoubted resilience, and timely patience. Roger shares with us how Limitless are tackling the biggest customer service challenges, AI & AR’s future impacts, and the value of finding a Co-Founder with complementary skills.Lee and Roger discuss:The complementary skill sets th...
2022-05-111h 08
Extrology: Mastering People, Performance & PurposeBecoming a Catalyst for Change with Athlete, Adventurer, Coach & Advisor, Kate Strong #38“I know everything and I know nothing” is the confident, open-minded sentiment of world champion triathlete, world record holding cyclist, adventurer and philanthropist Kate Strong.The list of experiences under Kate’s belt is beyond extensive, and there’s so much to learn from her empowering outlook on life.Discover how her global entrepreneurial experience and athletic success have equipped her to strive for a sustainable future, touching so many lives through her many endeavours.Lee and Kate discuss:Kate’s extraordinary triathlon world championship success and cycling world recordsThe experiences amassed from exten...
2022-04-271h 05
Extrology: Mastering People, Performance & PurposeHow to Digitise the Modern World with Co-Founder of Weaver Labs, Maria Lema #37With projects funded by UK 5G and the European Space Agency, Maria Lema’s PhD in Wireless Communications clearly serves as a fantastic grounding to democratise access to telecommunications infrastructure. Such is the mission Maria hopes to achieve as Co-Founder of Weaver Labs. Drawing inspiration from elite athletes’ commitment, the humble mindset of crossfit, and resilience taught by her parents, Maria shares her industry-altering journey on this week’s episode of Extrology.Lee and Maria discuss:The comfort-zone-pushing and problem solving principles behind Maria’s entrepreneurshipHow elite athletes’ mindsets can inform those of us striving fo...
2022-04-1352 min
Extrology: Mastering People, Performance & PurposeDelivering Revolutionary Care with a Human Touch with MD of CareLineLive, Josh Hough #36The world of care is one in which trust and relationships are paramount, and bringing together the many complex components of a comprehensive care system is no mean feat.Driven by a desire for greater access to care and rising to the challenge of living with minicore myopathy, CareLineLive’s MD Josh Hough should be an inspiration to many.Josh joins us on Extrology to break down how his focus is on people as your most important asset, where tech could both revolutionise the sector and hinder its human touch, and much more.Le...
2022-03-2352 min
Extrology: Mastering People, Performance & PurposeThe Key to Building a Sustainable, Enduring Legacy with CEO of Orbus Software, Michael D'Onofrio #35Michael D’Onofrio’s vision is to build a sustainable and enduring legacy for the next generation, and he couldn’t have a greater breadth of experiences under his belt to achieve those ambitions.With over 15 years of global experience, his current role as CEO of Orbus Software sees him employing the skills from an MBA with Harvard Business School in a forward-thinking, future-ready cloud software firm.Hear how Michael created a plethora of executive & non-executive opportunities, why people are paramount to his leadership values, how to achieve true transformation, and so much more in this i...
2022-03-0956 min
Extrology: Mastering People, Performance & PurposeSpearheading a Technological Revolution with CEO & Co-Founder of TurinTech AI, Dr Leslie Kanthan #34These days we’re taught of an industrial revolution in the history books, but with innovations in AI and ML led by companies like TurinTech AI, we’re most likely living through a technology revolution.Co-Founder & experienced researcher Dr Leslie Kanthan is one of the incredibly bright minds behind the venture, who’ve garnered recognition and support from Microsoft, Google & Amazon.We hear from Dr Kanthan how reverse engineering a Donkey Kong replica game catalysed a desire to learn programming, why passing on knowledge is essential, and the balancing of business with lifestyle & relationships.Lee...
2022-02-2350 min
Extrology: Mastering People, Performance & PurposeLearning Legendary Managers’ Instinctive Leadership with CEO of the League Managers Association, Richard Bevan #33The sheer scale on which the beautiful game makes its social impact is almost incomprehensible, and coordinating football managers to help make this impact is the impressive job of the LMA’s CEO, Richard Bevan.With 11 successful years as chief executive of the Professional Cricketers Association, it’s no surprise that monumental names like Sir Alex Ferguson played a part in encouraging Richard to take up his current, prolific tenure.In this week’s fascinating episode of Extrology, we touch on coaching being the ‘Golden Thread’ that applies to sport & business, the instinctive leadership behind some of th...
2022-02-091h 03
Extrology: Mastering People, Performance & PurposeThe Vision & Ambition Behind Amdaris’ Digital Transformation with Co-CEO, Vlad Nanu #32LDC named Vlad Nanu and his Co-CEO Andy Rogers among their 50 most ambitious business leaders in 2021, and with Vlad’s emphasis on the importance of a vision in business, it’s no surprise.With sites in Bristol and across mainland Europe, Amdaris is formed not of remote individuals, but remote teams, focusing on bringing together the best, most innovative software developers.Vlad joins us this week to share the humble inspirations behind his passion for technology, why he prefers criticism over 10-out-of-10s in their feedback, and the pandemic-accelerated digitisation that makes his industry one of t...
2022-01-2656 min
Extrology: Mastering People, Performance & PurposeLeading Societal Change from 15 Years Old with Founding CEO of Youth Leads UK, Saeed Atcha MBE #31It’s common for young people to feel disenfranchised and that their voices fall upon deaf ears. Less common, though, is founding a charity at 15 years of age to make societal change.Saeed Atcha - the youngest recipient of an MBE in 2019, and the youngest ever Deputy Lieutenant of Greater Manchester - founded Youth Leads UK which, since its inception, has supported over 7,000 young people with opportunities and skills development.What does it take to be driven to achieve so much in such relative youth, and for an initially small project to make an impact on...
2022-01-1247 min
Extrology: Mastering People, Performance & PurposeDigital Education’s Global Revolution with CEO of Kortext, James Gray #30James Gray has over 25 years’s experience as CEO & Director in the digital content industry, watching the world’s accelerating digitisation in every facet of today’s world. With aggregation playing a huge role in how we consume media nowadays, it was a matter of time until someone found the key to revolutionise how we access learning content.Coutts Information Services may have been his first foray into streamlining written content in 1991, but with his latest venture, Kortext (@kortextonline), James is bringing a huge selection of educational texts to over 80 countries globally.We delve into the ta...
2021-11-2454 min
Extrology: Mastering People, Performance & PurposeFormer-Pro Tennis Player & CEO of Voly, Ian Flanagan on Topping Tennis Rankings & Transforming Yacht Accountancy #29With a Youth Olympics gold medal to his name, Ian Flanagan’s drive and motivation is indisputable, and as his bespoke accounting software solution Voly prepares to expand industries from yachting to music, his business acumen is equally apparent.Ian, a Welsh former-professional Tennis player with incredible international sporting experiences as one of the world’s best, joins Lee Cooper on episode 29 of Extrology to discuss transitioning his determined mindset into a budding business venture. We hear how Ian’s built business relationships that are more akin to friendships, why you should avoid rushing and chasing...
2021-11-1052 min
Extrology: Mastering People, Performance & PurposeExecuting Exceptional Business Ideas with Serial Tech Entrepreneur & CEO at Goodlord, William Reeve #28It’s been said that no idea is truly original, so bringing value to business is all about an ability to execute those ideas. With an incredible track record to show from his decades as a serial tech entrepreneur & angel investor, there’s no doubt that William Reeve possesses that ability in abundance.Having run the largest technology consumer research programme in Europe, Co-Founded the UK's leading online DVD rental brand - which eventually became LOVEFiLM - and holding Non-Executive roles in Secret Escapes, Graze and Dunelm, William has no shortage of tales and takeaways from his expe...
2021-08-2558 min
Extrology: Mastering People, Performance & PurposeLeading a Revolution in Female Health with Founder of MPowder, Rebekah Brown #27Very few businesses consider half of the entire globe as a target market, but in lieu of woefully absent education and funding around female health issues, MPowder is breaking barriers and making menopause an issue that can be tackled together.MPowder’s success is driven by the creative mind of Rebekah Brown, a Founder whose experience spans several successful businesses, as well as the process of menopause that they’re working so hard to cater towards.Discover how Rebekah achieves such strong backing for an issue that’s under-represented, the roles that have seen her expand...
2021-08-1854 min
Extrology: Mastering People, Performance & PurposeInfluencing the Future of Journalism with Lead Author of Reuters Institute Digital Report, Nic Newman #26The BBC’s coverage of news events is an institutional mainstay, and journalism would be bereft with its absence. Playing a key role in shaping their internet presence is one Nic Newman, now a Lead Author of the Reuters Institute Digital Report.Clearly, Nic’s dedication to quality journalism delivered effectively is a trait demonstrated throughout his career, from the demanding training grounds of local radio, to playing an instrumental role in the formation of the BBC’s news website, to now heading up the world’s largest annual report in his field.Joining Lee Cooper o...
2021-07-281h 03
Extrology: Mastering People, Performance & PurposeComedy, Curiosity & Creating QI with BAFTA-Winning Producer John Lloyd CBE #25The chances that your life has been completely devoid of content without John Lloyd CBE’s involvement is slim-to-none. With a roster of work reading like a memoir of British cultural phenomena through sound and screen (QI, Blackadder, Spitting Image, and No Such Thing As A Fish to name but a few), his dedication to creating engaging content shines in lieu of career changes and runs of misfortune.In a truly captivating discussion with Lee Cooper, John ponders many of life’s tribulations and the lessons to be learned from every hurdle that most would call “failure”. From the...
2021-07-141h 32
Extrology: Mastering People, Performance & PurposeThe Race to Revolutionise Non-Alcoholic Drinks with Founder & MD of The Driver’s Tipple, Hamish Gordon #24Following idols like Nigel Mansell, Jackie Stewart and Graham Hill, Hamish Gordon’s talent and passion for racing has led him to podium glory and competing against accomplished drivers like Jenson Button. Hamish’s latest feat, however, sees a Graham Hill-esque mascot adorning the label of a unique, innovative, non-alcoholic gin brand - The Driver’s Tipple.Having launched in 2018, the truly remarkable alternative to regular gin - as host Lee Cooper will attest to after an on-air taster in this podcast - has grown through the strength of Hamish’s network, quality of the product, and customer...
2021-06-301h 10
Extrology: Mastering People, Performance & PurposeLaunching Europe’s Fastest Growing Tech Firm with Co-Founder of Spyrosoft, Andrew Radcliffe #23Andrew Radcliffe’s passion for technology, like many, began with pushing the limits of early Amstrad computers at a young age. Fast forward to the modern day and in an impressive 5 year journey of expansion, his business Spyrosoft has gone from very humble beginnings to Europe’s fastest growing tech company. On that path to realising a long-time dream of his, Andrew has evolved from a developer to learning how best to manage a team of them, capturing the importance of data in technological advancements and the vital emphasis on building your business with the right people....
2021-06-1659 min
Extrology: Mastering People, Performance & PurposeCreating the ‘Netflix of Health’ with CEO & Co-Founder of Champion Health, Harry Bliss #22At the humble age of 27, Harry Bliss is a CEO revolutionising the health and wellbeing space, Co-Founding Champion Health in 2018. In the wake of the loss of his friend and mentor, Harry has set off on a mission which is changing and saving lives, revolutionising the offerings for employee health and wellbeing.Speaking on his incredibly noble motivations, Harry shares the story that details his relationship with mental and physical health, the massive ambitions to achieve real positive impact, and shifting from a reactive to a proactive methodology.TRIGGER WARNING - This episode of Extrology...
2021-06-0258 min
Extrology: Mastering People, Performance & PurposeFinding Success in Societal Change with Founder & CEO at Mintago, Chieu Cao #21Chieu Cao’s career has demonstrated a dedication to championing happier workplaces. The sources of his business acumen and life lessons are varied; coming from small business owners like his parents as much as his considerable stints at tech giants like Microsoft and Amazon.Now the Founder & CEO of Mintago, Chieu is implementing end-to-end financial wellbeing that affords its clients a happier life and advocates a level of financial education currently lacking in our schools.Discover Chieu’s incredible career, his takeaways on the importance of embracing a specialism, and the vital storytelling aspect to any...
2021-05-191h 04
Extrology: Mastering People, Performance & PurposeLearning Life-Saving Healing Techniques with Director of the Institute of Pranic Healing UK & Ireland, Les Flitcroft #20For over 20 years Les Flitcroft was an aerospace engineer. A double arm break and series of life-altering events later, he has embarked on a journey of discovery, leading him to tutoring countless people in the art of Pranic Healing.From overcoming initial skepticism of alternative therapies to embracing the unique way in which Pranic Healing combines Eastern and Western medical philosophies, the immense challenges that Les has overcome have demonstrated admirable resilience and resolve. Find out more about how he’s been touching so many lives and sharing his passion for helping others, on this epi...
2021-05-051h 14
Extrology: Mastering People, Performance & PurposeBreaking into a multi-billion dollar gaming industry with CEO & Game Director at Zap Pop Pow, Stuart De Ville #19The multi-faceted business of game development has seen an ever-growing presence in the spotlight in recent years, especially in lieu of an increasing range of free, open source development tools. At a time where blockbuster studios claim the lion’s share of the industry’s worth - upwards of $77bn for mobile gaming alone - Stuart De Ville has seen considerable success with his indie studio, Zap Pop Pow.Sharing his experience as a creative leader in game design, fine art, book illustration, graffiti art and Founder of Game Dev London, Stuart explains how he directs a vari...
2021-04-2158 min
Extrology: Mastering People, Performance & PurposeEntertaining the Nation with Award Winning Producer and MD of ModestTV, Andrea Hamilton #18With a list of credits that include Strictly Come Dancing, The Voice, Little Mix: The Search, and This Morning, there’s no doubt that Andrea Hamilton has earned her stripes in the TV industry. Behind her success as an accomplished Executive Producer is an admirable display of commitment and determination to follow her instincts, which led her from journalistic aspirations to television success.In this episode of Extrology we take a look at Andrea’s award-winning career, her views on how the industry has evolved since she started, and where her latest venture, ModestTV, promises to ma...
2021-04-071h 07
Extrology: Mastering People, Performance & PurposeHow the mindset makes the man with Award-Winning Adventurer, Jordan Wylie #17Sir Ranulph Fiennes describes Jordan Wylie as a determined, fearless adventurer and an inspiring man. A former soldier, best selling author, extreme adventurer and one of the stars of the award-winning TV shows Hunted and Celebrity Hunted, his expeditions - including a staggering number of world firsts - have raised more than £1m for charity. Having achieved two world records, 10 years of military service, one unfathomably difficult climb of Mount Kilimanjaro and years of tireless campaigning to remove the stigma around mental illness, this episode of Extrology uncovers the incredible mindset behind a man who truly lives by...
2021-03-241h 12
Extrology: Mastering People, Performance & PurposeAmazon before its Prime with Former VP of Amazon Music and Prime Video, Bill Carr #16At the height of the Dot-com Bubble in the late 90s, Bill Carr came across a rare opportunity to be a part of internet-giant, Amazon. After a hugely successful career spanning 15 years as Vice President of Prime Video, Amazon Studios and Amazon Music, he stepped down to reflect on his experience. Bill is now co-author of the newly published ‘Working Backwards’, a first person account of Amazon’s revolutionary principles and processes, which catalysed the launch of such businesses as Kindle, Prime, and AWS.In this episode, Bill shares his once-in-a-lifetime opportunity to become part of one of the...
2021-03-1058 min
Extrology: Mastering People, Performance & PurposeBuilding a global brand by revolutionising home baking with Managing Director of Bakedin, Joseph Munns #15In 2013, one morning commute which turned into a discussion around a shared love of baking spawned a home baking subscription business which has been named one of The Independent’s top 15 food subscriptions two years running. The last 8 years has seen the meteoric rise of Bakedin, the brainchild of one Joseph Munns. Joseph joins Lee Cooper to share the intimidating leap that saw a career change from 15 years with IBM, to curating a team who have since developed recipes with a world-leading chef, and have facilitated an incredible expansion to their D2C channel amidst the past yea...
2021-02-241h 10
Extrology: Mastering People, Performance & PurposeTrailblazing innovation within the hospitality industry with Mark Cribb, Urban Guild, Managing Director #14With the hospitality sector in a state of relative disarray in lieu of the past year’s developments, and the government’s somewhat misguided response trying to help the industry, there are swathes of people begging to return to the kind of experiences and venues that incubate moments of genuine human connection. One man who hopes that his brand, and sector as a whole, emerge stronger than ever with a focus on facilitating the ‘touchpoints of humanity’ is Mark Cribb, the Managing Director of Urban Guild.Joining Lee Cooper to detail the steps on his business journey and year...
2021-02-101h 24Extrology: Mastering People, Performance & PurposeBuilding a multi-million pound cycling empire with Hot Wheels Founder, Former-MD of Cycling Sports Group & New Owner of Break Fluid, Russell Merry #13There is no age too early to encourage an entrepreneurial spirit, as evidenced by Russell Merry, whose story takes him from selling newspapers aged 5, to growing cycling company Hot Wheels from £1m to £13.5m annual revenue with 26 employees before selling the brand in 2009. Russell then doubled the revenue of the business continuing as Managing Director at Cycling Sports Group, distributors of Cannondale, Charge, GT, Mongoose & Wethepeople Bikes. Now in 2021 he’s embarking on a new venture to prove to himself that the term ‘One Trick Pony’ does not apply, Russell tells us of his ambitions for Brake Fluid, a...
2021-01-271h 11
Extrology: Mastering People, Performance & PurposeMaking football accessible globally and launching a multi-national agency in a pandemic with Co-Founder of Topodium Group, Chris Sharman #12The style of football exhibited by England’s teams has undoubtedly evolved, in part due to a shift in the types of training offered to our rising stars. One man whose contributions to introducing samba-style futsal to the masses have likely shaped some of our current sporting talents is Chris Sharman. Throughout his decades of sports and leisure experience, Chris has made incredible efforts to professionalise working with kids, and demonstrated remarkable resilience dealing with vastly different management scenarios.Now the Co-Founder and Chief Marketing Officer of Topodium Group, a new sports, health and leisure age...
2021-01-131h 12
Extrology: Mastering People, Performance & PurposeStreaming a music festival over dial-up with Owner and MD of Reactor15 and Re-flow, Michael Saunders #11With the advent of website creation tools like Wix and Squarespace, making an impact online now is far easier than in the late 90s, where a young Michael Saunders - fresh from a degree in Film & Video Directing and Producing - began a ‘side job’ which formed the basis for an incredibly prolific digital agency celebrating its 16th year in business.Besides his more explicitly successful fiscal endeavours, on episode 11 of Extrology we hear how Michael was a part of what may have been the first multicam music festival live stream, the lessons he’s picked up from r...
2020-12-3059 min
Extrology: Mastering People, Performance & PurposeManaging the world’s top talent with YMU’s Global CEO & Former MD of Fulham FC Neil Rodford #10Becoming MD of a football club emerging from the throes of their lowest ever final league position at the mere age of 26 is both a great privilege and an intimidating prospect. Now celebrating his 20th year at YMU, Group CEO Neil Rodford has demonstrated an incredible work ethic to make the most of the opportunities offered to him.On episode 10 of Extrology, Neil explains how working harder than everyone else in the room formed the basis for his chemistry with Kevin Keegan, the transferable skills learned from football that he applied to talent management, and learning to...
2020-12-1658 min
Extrology: Mastering People, Performance & PurposeConquering the world’s greatest expeditions with "The Adventure Psychologist" Paula Reid #9Amassing a wealth of life experiences is important to equip you with the tools to face the next challenge that life throws at you. Having achieved feats that most will never consider attempting, few people know this better than "The Adventure Psychologist" Paula Reid.From camping in India among tigers at the mere age of 15 to completing the 1000km trek to the South Pole, with every challenge Paula faces she continues to live her life to the full. In this truly awesome episode of Extrology, Paula joins Lee Cooper to recall some of her most gruelling expeditions...
2020-12-021h 09
Extrology: Mastering People, Performance & PurposeLeading the evolution of women’s sport with CEO of Fearless Women & Trustee at Women’s Sport Trust, Sue Anstiss #8Sue Anstiss has been championing change for over 30 years, as CEO of Fearless Women, Founding Trustee of the Women’s Sport Trust and Podcast Host of The Game Changers, even earning an MBE in 2018 for her services to grassroots and women’s sport. She now helps other brands and organisations to help drive change in women’s sport with engaging content, communications, campaigns and consultancy working with sports governing bodies, teams, charities, major events and brands. In episode 8 of Extrology, Sue joins Lee Cooper to consider the current status of women’s sport, the support being chan...
2020-11-1857 min
Extrology: Mastering People, Performance & PurposeCreating the UK’s largest on-demand TV streaming service with Chief Product Officer at DAZN, Ben Lavender #7With streaming services increasing their viewership by 71% this year, the likes of BBC iPlayer and DAZN have kept viewers around the world entertained through some particularly trying times. Who better to offer insight into the world of online video content than the creator of iPlayer and Chief Product Officer at DAZN - Ben Lavender.Having changed the way that most of us consume our online media, Ben gives us a look behind the curtain on how TV streaming was born, the resistance he had to overcome along the way, and what it’s like to be at th...
2020-11-0457 min
Extrology: Mastering People, Performance & PurposeConquering the world’s largest online marketplace with CEO of Tambo, Paul Adams #6With an annual revenue of $280bn last year, it’s fair to say Amazon is a permanent fixture in the business world, and it’s here to stay. Navigating the marketplace as a customer is simple, but as a seller it presents a daunting challenge. Paul Adams aims to help navigate this gauntlet, as CEO of Amazon Marketplace Services platform Tambo.His experience on the digital teams for the likes of BA and many others has positioned him perfectly to understand the steps businesses should take to find success on digital platforms. Paul shares the unique developments he’s...
2020-10-2157 min
Extrology: Mastering People, Performance & PurposeTurning setbacks into success with Commonwealth Cruiserweight Boxing Champion Chris Billam-Smith #5With the recent defence of his Commonwealth cruiserweight boxing title, Chris Billam-Smith is a man who has known both the ecstatic highs that come from mastering his craft, and the pain of defeat on the long road to the top. His incredible professional boxing record is a testament to the resilience he’s built through complete commitment to the sport, and the mental strength required to overcome injury and losses at amateur level.In this insightful episode of Extrology, Lee Cooper discovers Chris’ ethos when it comes to the psychology of sport, training the body right, and the...
2020-10-071h 18
Extrology: Mastering People, Performance & PurposeBuilding a global beauty powerhouse with Founder and Director of Bespoke Advantage, Janet Milner-Walker #4Having launched beauty products for brands including Crabtree & Evelyn, M&S, Harvey Nichols, Boots and Body Shop, Janet Milner-Walker is an expert in the global beauty industry. Now Founder & Director of Bespoke Advantage, Janet works with clients to develop purposeful brands that have a positive impact on people’s health, beauty and wellbeing on an international scale. In episode 4 of the Extrology podcast, Janet joins Lee Cooper in exploring the shift from face-to-face collaboration to the online tools with which we have now become well acquainted, as well as looking at the future of the high street, and...
2020-09-2354 min
Extrology: Mastering People, Performance & PurposeHow ejecting mid flight across the desert as an RAF pilot led to a career in property investment with Dave Ashley #3Dave Ashley is the definition of life experience. He's experienced multiple tours of combat operations, broken his back ejecting mid flight across the desert, transitioned from pilot to flight instructor and made the successful switch to civvy street with his business, the Ashley Property Group that he runs with his wife Heather, specialising in portfolio building, property sourcing, land development and project management. In episode 3 of Extrology, Lee Cooper interviews Dave, who takes us on his journey from a boy with a dream to flying in F 18, the incredible stress of combat, the transition from military to c...
2020-09-0953 minExtrology: Mastering People, Performance & PurposeExtraordinary entrepreneurship with CEO of Benefex Matt Macri-Waller #1Matt Macri-Waller impacts the lives of millions of people at work every day. He is a global thought leader in the employee experience space, specialising in bridging the gap between a company and it’s employees. Matt is the CEO of Benefex, part of the advisory board for KPMG’s Global FinTech 100 Business, Barclays entrepreneur ambassador & advisor, had been nominated as a “Business Hero” by The Times and secured a place within the Reward 100 most influential leaders in the industry. In episode 1 of Extrology, Lee Cooper interviews Matt about his own experiences as a young founder, t...
2020-08-261h 13
Extrology: Mastering People, Performance & PurposeBuilding the largest sports & music festival in the world with Bournemouth 7s Founder, Roger Woodall #2Not many successful business owners advise on how not to launch a business, but Roger Woodall openly does. Financial struggle, sleepless nights and major factors outside of his control, Roger talks honestly about the pressures (as well as the positives) of building the largest sports & music festival in the world. Beyond festivals, Roger has a wealth of business knowledge; from his early days of selling event tickets at profit within his parent’s London pub, to years later, creating an innovative sportswear brand and now mentoring others. In episode 2 of Extrology, Lee Cooper inter...
2020-08-261h 20Extrology: Mastering People, Performance & PurposeCelebrate the human spirit with Extrology - TrailerHi I'm Lee Cooper; recruiter, connector, business owner, sport's junkie, coffee snob and best of all, Dad. I'm fascinated by what drives the human spirit, and am fortunate to enjoy a job which for 25 years has afforded me the opportunity to interview literally thousand's of inspiring people, from all walks of life. So rather than keep all the good stuff to myself, I figured, why not share the insight, the education and inspiration that can be gained from listening to those who've defied the odds to achieve the extraordinary. But success is such a subjective concept, the extraordinary even...
2020-08-0301 min