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Storefront StrategiesI Survived 7 Days of CHAOTIC Business ChallengesThis week was a wild mix of stress and progress! From supplier issues and unexpected costs to exciting new opportunities, I take you behind the scenes of what it really looks like to run multiple businesses at once.✔ Prepping for the Leavers Hoodies orders – Why efficiency is key. ✔ Shop renovations – Delays, last-minute deliveries, and keeping momentum. ✔ Funding challenges – The reality check of moving costs. ✔ IT Central staffing struggles – Almost having to shut down for the first time in 9 years. ✔ Big wins – A TikTok influencer order, a singer-songwriter sample, and seeing my book cover for the first time.If you’ve ever...2025-02-2515 minStorefront StrategiesBusiness Curveballs & Problem-Solving Under PressureThis week on Storefront Strategies, we’re diving into the chaos of running a business when nothing goes to plan. From contractors ghosting us to supply chain issues with shop fittings and Leavers Hoodies, it’s been a week of quick decisions, unexpected challenges, and figuring it all out on the fly.We’ll cover: ✅ The contractor crisis—when your renovation plans fall apart. ✅ Shop updates—the painting is done, but the fittings aren’t what we expected. ✅ The Leavers Hoodies saga—when stock issues force last-minute solutions. ✅ Why supplier relationships matter—how a visit from Kyle at AWDis saved the...2025-02-1815 minStorefront StrategiesThis New School Program Is Creating Young Entrepreneurs!This week on Storefront Strategies, we’re diving into the Leavers Hoodies Enterprise Project—an initiative that gives students across the UK hands-on business experience without the barriers of production. Schools are responding positively, and we’ve already seen incredible success stories, like Elgin Academy’s 75 hoodie orders generating £450 in commission!We’ll discuss how this program aligns with experiential retail, why it’s a game-changer for students, and how it fosters real-world business skills like marketing, finance, and leadership. Plus, we’ll explore how the mentorship from Box Brand ensures students are fully supported throughout the project.Whether you're...2025-02-1115 minStorefront StrategiesBuilding a CREDIBLE Business Without Physical StorefrontNot all progress is visible, and that’s exactly what we’re diving into in this episode. While we’re in a holding pattern with the new shop renovations, there’s still plenty happening behind the scenes. From managing Leavers Hoodies orders to launching our website and pushing forward with personal development, this week is about resilience, adaptability, and making the most of the in-between moments.Plus, I’m sharing my latest public speaking journey, including my speech “A Light for the High Street,” which focuses on the power of experiential retail. If you’re an entrepreneur working through a slow season, t...2025-02-0418 minStorefront StrategiesI Survived Closing My Store and Here’s What I LearnedIn this episode, I share how we’re keeping Box Brand alive and thriving despite the temporary closure of our physical shop. From packing up and storing everything to setting up a temporary production hub at IT Central, we’ve been busy adapting to the changes. I’ll walk you through our website launch, the exciting progress with Leavers Hoodies, and our latest venture—working with local schools on a Student-Led Enterprise Project.We also take a deep dive into our business goals for 2025, focusing on revenue growth, refining our production flow, and implementing fresh marketing strategies. Whether i...2025-01-2816 minStorefront StrategiesIs This the END of an ERA for Box Brand?Welcome to Episode 34 of Storefront Strategies! This week has been a whirlwind as we navigated the closure of our first shop at St Giles Centre and began transitioning to our next chapter. From packing up and letting go to launching our new website and receiving our first online orders, this episode is all about resilience, adaptability, and looking ahead to a strong future for Box Brand.Key Topics CoveredThe Closing Chapter: Reflecting on the emotional and practical challenges of closing the shop at St Giles Centre after a sudden 12-day notice. Progress on the New Shop: Updates on...2025-01-2110 minStorefront StrategiesResilience in Retail: Adapting to Unexpected ChangeIn episode 33 of Storefront Strategies, Lee Midlane shares an emotional yet empowering update on Box Brand’s journey as the shop faces unexpected closure at the St Giles Centre. After receiving just 12 days’ notice to vacate the property, Lee walks listeners through the highs of December, the shock of January’s announcement, and the plan for moving forward.Key Moments:[00:00:10] Welcome back and health update after a “super flu” pause [00:01:00] December success: thriving during the festive season [00:03:30] The closure announcement: emotions, logistics, and impact on the community [00:06:00] Fast-tracking the move to IT Central and makeshift production plans ...2025-01-1414 minStorefront StrategiesThriving as a Local Business: Lessons from Wild Oats BristolWelcome to episode 32, a special holiday episode of Storefront Strategies. Lee sits down with Don Dickinson, co-director of Wild Oats Bristol, the oldest independent health food store in the city. With over 16 years at Wild Oats and decades of collective experience among the team, Don shares the challenges and triumphs of running a brick-and-mortar business in a rapidly changing retail landscape. From navigating the complexities of customer behaviour to adapting during COVID-19, Don provides valuable insights into resilience, adaptation, and staying customer-focused.Episode Timings:[0:00] Welcome & Introduction: Lee introduces Don Dickinson, co-director of Wild Oats Bristol. [3:25] The History...2024-12-3126 minStorefront StrategiesMedusa Hairdressing’s Colin McAndrew on Business Growth, Team Culture, and Overcoming ChallengesIn this festive episode of Storefront Strategies, Lee Midlane sits down with Colin McAndrew, the dynamic force behind Medusa Hairdressing in Edinburgh. With over three decades of industry experience and a portfolio of six successful salons, Colin shares his journey from apprentice to award-winning business director. He opens up about navigating challenges, fostering innovation, and balancing creativity with business acumen.🔑 Key Topics:Colin’s rise in the hairdressing industry and his path to ownership of Medusa Hairdressing. The importance of adaptability, especially during economic downturns and the pandemic. Building a cohesive team culture and maintaining high standards across multiple locat...2024-12-2429 minStorefront StrategiesWhat Box Brand Taught Me About Overcoming Challenges in 7 WeeksEpisode Highlights:A shift in podcast structure to catch up on Box Brand’s journey, leading to more real-time updates and audience engagement. Navigating snowy weather in Week 5, with two customer-free days transformed into opportunities for operational improvements. The highs and lows of Week 6, including walk-in discussions about bulk orders, the introduction of the Font Sampler and discount sheet, and the saga of securing a DTF printer during Black Friday. Celebrating milestones in Week 7, from hitting a new daily sales record to covering fixed overheads for the first time in one week. Insights into customer behaviour, termin...2024-12-1715 minStorefront StrategiesOptimise Your Workflow with the Right Supplier Strategy Welcome to Episode 29 of Storefront Strategies! 🎙️ In this week’s episode, we dive into Week 4 at Box Brand—a week filled with supplier frustrations, workspace overhauls, and lessons in balancing customer relationships with operational efficiency. If you’re running a business or dreaming of starting one, this episode is packed with relatable stories and actionable insights!🛠️ What We Cover in This Episode:Supplier Struggles: Discover the tale of a missing vinyl delivery and how a trusted supplier let us down. Learn why having reliable partners is crucial and the steps you can take when things go wrong. Optimizing...2024-12-1018 minStorefront StrategiesIs Your Business Missing Out on the Box Brand Effect?In this episode of Storefront Strategies, we dive into Week 3 at Box Brand—a week filled with unexpected challenges, insightful conversations, and steady progress. From fulfilling a complex custom T-shirt order to navigating a moral dilemma with a hoodie request, this week tested our workflows, principles, and creativity. Plus, we’ll share an exciting update on our website development and the weekly income report.What You’ll Learn in This EpisodeHow we managed a large custom order of volunteer T-shirts for a local event, including lessons learned about pricing for complex designs. Why having a dynamic and creative website is ess...2024-12-0316 minStorefront StrategiesBox Brand's SHOCKING Identity Rediscovery that Changed EverythingIn this episode, I share the pivotal moments from Week 2 at Box Brand, where a game-changing realisation about our business’s identity reshaped how we approach everything—from stock displays to branding. Through conversations, reflections, and customer interactions, I discovered that Box Brand isn’t a clothing brand; it’s a hub for personalisation and customisation. This shift in perspective led to actionable changes that brought us closer to our purpose and improved customer understanding.What You’ll Learn in This Episode:How a simple conversation with another business owner brought clarity to Box Brand’s identity. Why understanding your busines...2024-11-2619 minStorefront StrategiesGet the INSIDE Scoop on Box Brand Week 1!In this episode of Storefront Strategies, I’m sharing the behind-the-scenes journey of Box Brand’s very first week of opening. From the decision to have a soft opening to the constant adjustments in layout and messaging, you’ll get an honest look at the challenges and lessons learned in building a brick-and-mortar business from the ground up.We’ll dive into:[00:01:00] The Decision to Start with a Soft Opening: Why we chose to ease into operations, the importance of refining processes, and how we’re addressing customer confusion. [00:06:00] Adapting the Shop Layout: The trial-and-error process of creating a better flow, movi...2024-11-1917 minStorefront StrategiesHow A Simple Uniform Problem Led To My Newest Business Venture!In this special episode of Storefront Strategies, I take you behind the scenes as we prepare to launch Box Brand—a unique, community-driven retail shop offering custom merchandise with a personal touch. This episode marks the start of a new chapter in the podcast, where I’ll be sharing the real, unfiltered journey of opening and running a brick-and-mortar business.What You’ll Learn in This Episode:[00:01:00] The Origin of Box Brand: Discover how the idea for Box Brand was born from a need for custom uniforms for IT Central, and how it evolved into a standalone business with a crea...2024-11-1214 minStorefront StrategiesThe Greek Chef Reviving His Country’s Culinary HeritageIn this episode of Storefront Strategies, I sit down with Yannis Papameletis, the proud owner of Just Greek in Penrith. Yannis shares his inspiring journey from Greece to the UK, starting as an employee and eventually becoming the owner of this award-winning Greek takeaway. We explore the challenges he faced in adapting to a new business environment, the authenticity that drives his food, and the importance of staying true to his roots. What You’ll Learn:· [00:02:00] From Greece to Penrith: Yannis’s journey to the UK and how he discovered an opportunity to bring authentic Greek cuisine to Cumbria.· [00:04:10] Authentic Greek Food: How Y...2024-11-0519 minStorefront StrategiesWant a SUCCESSFUL Business? Here’s the Secret!In this episode of Storefront Strategies, we continue building the foundation for Box Brand by exploring two critical elements: conducting a SWOT analysis and defining our mission, vision, and values. These tools help shape Box Brand’s strategy, guide key decisions, and create a brand that resonates with our community and customers. What You’ll Learn:· [00:01:00] SWOT Analysis for Box Brand: Discover how identifying our strengths, weaknesses, opportunities, and threats has been essential in developing a strategy for Box Brand.· [00:06:20] Importance of Mission, Vision, and Values: Learn why having a clear mission, vision, and values is essential for brand alignment and long-term gro...2024-10-2916 minStorefront StrategiesThe Business Model Canvas: A Better Way to Plan Your StartupIn this episode of Storefront Strategies, we take a behind-the-scenes look at creating a solid foundation for my new business, Box Brand. Today, we're focusing on the initial steps that have shaped our strategy, from using the Business Model Canvas (BMC) to identifying core elements that drive growth. This is the first of a two-part series, where you'll get an inside look at the highs, lows, and the real process of building a brick-and-mortar brand from scratch. What You’ll Learn:· [00:02:00] The Importance of a Business Model Canvas (BMC): How the BMC helps structure and clarify your business idea on a single...2024-10-2212 minStorefront StrategiesIs Opening a Second Business Worth the Risk? Our StoryIn this episode, I’m joined by Darryl and Chyanne, a dynamic entrepreneurial duo from Canada who share their inspiring journey of building not one, but two thriving brick-and-mortar businesses. We dive into the unique challenges they’ve faced, from starting a hair salon to expanding into a boutique store. With backgrounds as diverse as hairstyling and oil and gas operations, Darryl and Chyanne bring a wealth of experience to the table, offering insights into the trials and triumphs of running multiple businesses. What You’ll Learn:· How Darryl and Chyanne turned a passion for hair and photography into a successful bo...2024-10-1539 minStorefront Strategies5 Essential Habits ALL Successful Brick-an-Mortar Owners Swear ByEver wondered what sets thriving brick-and-mortar businesses apart from the rest? Spoiler alert: it’s not just about having the perfect product or the best location—it’s the small daily habits that make a big difference over time. In this episode, we dive deep into the essential daily habits that successful brick-and-mortar store owners practice consistently to drive long-term success. While many focus on big-picture strategies like marketing and sales, it’s the little things—done every day—that really build sustainable growth.We’ll walk through examples of real business owners, like Katie, who transformed her struggling bakery by incorporatin...2024-10-0819 minStorefront StrategiesThe REAL Cost of Starting a Business No One Talks AboutIn this episode of Storefront Strategies, we sit down with Janis Isaman, founder of My Body Couture, a wellness and fitness studio. Janis shares the highs and lows of running a brick-and-mortar business in the wellness industry. From managing a historic studio space in Canada to balancing product sales and client services, Janis opens up about the financial and emotional challenges she’s faced along the way. She also offers practical insights into customer service, marketing strategies, and how to adapt to changing market conditions. Janis’s story is an inspiring example of resilience and commitment to building a thriving busi...2024-10-0135 minStorefront StrategiesHow to Build a Community Around Your Business (and Why You Should)In this episode of Storefront Strategies, host Lee Midlane dives into the essential role of community in growing a successful brick-and-mortar business. Lee shares the inspiring story of Meryl, a local entrepreneur who transformed her struggling boutique by focusing on building meaningful connections with her community. Through collaborations, events, and a dedication to creating value, Meryl’s journey serves as a powerful lesson for all entrepreneurs. Tune in for actionable tips on how you can replicate this success and foster lasting relationships that will support your business long-term. Timestamp Highlights:· [00:00] Introduction: The importance of community for brick-and-mortar businesses.· [02:00] Meryl's Story: From isolation...2024-09-2523 minStorefront StrategiesLocal SEO Strategies: Boost Your Business Today!In this episode of Storefront Strategies, host Lee Midlane is joined by Isaac Navias, founder and CEO of LocalFi. Isaac shares his entrepreneurial journey, starting from leaving his corporate job at Target to building a thriving business in local SEO. He emphasises how LocalFi has helped local businesses rank higher on platforms like Google Maps and Yelp, drastically improving their visibility and growth. Throughout the episode, Isaac breaks down the systems and strategies he used to scale LocalFi and how these approaches have positively impacted the businesses he serves. Timestamp Highlights:· [00:01:00] – Isaac's introduction and expertise in local SEO.· [00:03:00] – Leaving corporate life and transiti...2024-09-1826 minStorefront StrategiesUnveiling My Secret Brick-and-Mortar Business Adventure!In this episode, we dive into the essential steps every entrepreneur must take to successfully identify and connect with their target market when starting a brick-and-mortar business. Whether you're just starting out or refining your business strategy, knowing your audience is key to driving foot traffic, increasing sales, and ensuring your store’s long-term success. Timestamp Highlights:· [00:00] - The Overwhelming Decisions of Starting a Physical Store: Opening a store is thrilling, but challenges like choosing a location and designing the space quickly arise.· [00:01] - The Key to Success: Knowing Your Target Market: Identifying your target market is essential to avoiding early business...2024-09-1130 minStorefront StrategiesHow To Master Cash Flow (Secrets For Business Owners)In this insightful episode, Lee Midlane chats with Linda Karressy, owner of Insight Financial Group, about the essential financial strategies that every small business owner should master. Linda, who has turned around numerous businesses with chaotic finances, shares her wealth of experience and offers actionable advice for managing cash flow, securing funding, and avoiding common financial pitfalls. Timestamp Highlights:· [00:02:00] Introduction to Linda Karressy: Linda shares her journey and how she helps businesses organise their finances and get systems in place.· [00:03:00] First Steps in a Financial Overhaul: Learn about the initial steps Linda takes when turning around a business’s finances.· [00:05:00] The Importance of Fin...2024-09-0427 minStorefront StrategiesUnlock Your Freedom: Start Your Own Brick and Mortar Business!In this episode of Storefront Strategies, host Lee Midlane breaks down the crucial steps to start a brick-and-mortar business in the UK. Whether you're transitioning from a corporate job or looking to pivot, this episode is packed with actionable insights to guide you on your entrepreneurial journey.Key Takeaways:1. The Unique Appeal of Brick-and-Mortar Businesses: Despite the dominance of digital shopping, there’s a growing consumer desire for personal, tangible shopping experiences that only physical stores can provide.2. The Importance of Thorough Research and Planning: Understanding your market and choosing the right location are critical to the success of your bu...2024-08-2923 minStorefront StrategiesSecrets to Success: A Veteran's Business JourneyIn this insightful episode, we sit down with Don Gleason, a seasoned leadership expert and career transition coach, to discuss the importance of having a well-structured business plan, especially when starting a new venture. Don shares his personal experiences from both his military career and his journey as an entrepreneur, highlighting the lessons he's learned along the way. We delve into the critical components of a successful business plan, the challenges of leadership, and the importance of aligning your business with your personal values. Whether you're an aspiring entrepreneur or looking to refine your current business strategies, Don's advice will...2024-08-2136 minStorefront StrategiesBoost Your Marketing with AI - Here's HowEpisode 012: In this episode, we dive into how AI is transforming the marketing landscape in 2024 and beyond. Discover how AI-powered tools are revolutionising customer insights, enabling predictive analytics, and creating personalised customer journeys. We’ll explore the benefits of AI-driven content creation and how AI can streamline operations, optimise pricing strategies, and enhance customer experiences. Whether you're a seasoned marketer or just starting out, this episode offers valuable insights into why you need AI in your marketing strategy today and how to begin integrating these powerful tools into your business. Join us as we explore real-world examples, discuss the financial be...2024-08-1418 minStorefront StrategiesDiscover the Trailblazing Woman Revolutionizing Eyewear Customer Service!In this episode of Storefront Strategies, host Lee Midlane sits down with Amanda Nasser, the passionate founder of McClintock Optical Styling Boutique in Lossiemouth, Scotland. Amanda shares her journey from optometry to creating a unique business focused on personalised eyewear styling, offering a fresh perspective on customer service and business innovation in a challenging market. Episode Highlights:· [00:01:00] Amanda's Background and Business Journey: Amanda discusses her early life, educational background in optometry and dispensing, and the transition from running a home eye care business to launching her optical styling boutique.· [00:03:00] Inspiration Behind the Business: Amanda reveals the motivations that led her to open a phy...2024-08-0728 minStorefront StrategiesUnlocking Sales: The Secret Science of Customer PersonasIn this episode of Storefront Strategies, Lee Midlane delves into the essential steps for building effective customer personas. Discover how understanding your ideal customer can transform your marketing strategy and boost your sales. Learn the techniques and tools to create detailed customer profiles that will enhance your business operations and customer engagement. Episode Summary:Are you struggling to connect with your customers? Imagine unlocking the secret to identifying your ideal customer and boosting sales. In today's video, Lee dives into the essential steps to build effective customer personas. Understanding your customers is crucial for business success. It's not just about ha...2024-07-3112 minStorefront StrategiesDiscover Nunsy Cameron: The Unstoppable Entrepreneur!Episode Description:Join us on Storefront Strategies as we dive into an inspiring conversation with Nunsy Cameron. Nunsy shares her incredible journey from inheriting a family business at a young age to transforming it through multiple pivots and challenges. This episode is a testament to resilience, innovation, and the power of a family-run business. Key Topics Discussed:· Inheriting and running a family business· Transitioning business models from petrol stations to fabric shops· Overcoming personal and professional challenges· Adapting to market changes and economic downturns· The importance of customer service and team collaboration Timestamp Highlights:· [00:01:00] Nunsy introduces herself and her background.· [00:02:00] The early days: From a petrol station and gr...2024-07-2435 minStorefront StrategiesStarting a Business in the UK - Everything You Need To KnowIn this episode of "Storefront Strategies," host Lee Midlane delves into the essential legal requirements for starting a business in the UK. Learn how to navigate the complexities of business registration, licenses, permits, tax obligations, and employment laws to ensure your business is compliant from day one. Tune in to avoid common pitfalls and set your business up for long-term success. Subscribe and Follow:Don't miss out on future episodes packed with valuable insights for entrepreneurs. Subscribe to "Storefront Strategies" on Apple Podcasts, Spotify, and YouTube. Join our community on Facebook and LinkedIn for more tips and support. Timestamp Highlights:· [00:00] The impor...2024-07-1722 minStorefront StrategiesLegal Success: Tips for Starting Your BusinessIn this episode of Storefront Strategies, we dive into the crucial legal aspects of starting and running a successful business with our expert guest, Stacey Giulianti. Stacey, an accomplished attorney and co-founder of Florida Peninsula Insurance Company, shares invaluable insights from his extensive experience in the industry. We discuss the importance of choosing the right business structure, understanding industry-specific licensing requirements, and managing personal and business finances separately. Stacey also highlights the significance of risk management and having the right insurance coverage to protect your business. This episode is packed with practical advice and real-world examples to help you navigate...2024-07-1032 minStorefront StrategiesSole Trader Tax Tips: Save £££s!Ready to conquer the tax maze? Join Lee Midlane as she reveals essential secrets every sole trader should know. This episode is packed with tips and tricks to turn confusion into clarity, setting your business up for success. From registration to maximising tax deductions, Lee breaks down everything you need to know about being a sole trader in the UK.In This Episode:· Lee introduces the importance of understanding sole trader taxes and how it impacts business success. She emphasises that choosing the right business structure is crucial for daily operations and long-term growth.· Taxes aren't just a legal requirement; they're crit...2024-07-0311 minStorefront StrategiesConquer the Challenge: Brigette Sobus' Entrepreneurial AdventureIn this episode of Storefront Strategies, we sit down with Brigette Sobus, the founder of Power and Joy Coaching Academy. Brigette shares her remarkable journey through personal and professional challenges, including divorce, breast cancer, and bankruptcy. Discover how she turned adversity into triumph with an entrepreneurial mindset and built an award-winning business. Brigette’s story is a testament to resilience, the power of support systems, and the importance of continuous learning. Key Takeaways:1. Resilience in Adversity: Brigette’s story highlights the importance of resilience and a positive mindset in overcoming significant personal and professional challenges.2. Support Systems: The critical role of su...2024-06-2619 minStorefront StrategiesMastering the Business Lifecycle: Proven Strategies for Every StageIn this episode of "Storefront Strategies," host Lee Midlane delves into the concept of the business lifecycle, mapping the journey of a business from inception to potential renewal or exit. Lee explores the distinct stages of a business lifecycle, providing valuable insights and practical advice for navigating each phase successfully. Whether you're in the startup phase or facing the challenges of maturity, this episode is packed with strategies to help your business grow, adapt, and thrive. In This Episode:· Introduction to the Business Lifecycle: Understanding the different stages from the initial idea and launch phase, through growth and expansion, to maturit...2024-06-1925 minStorefront StrategiesJim Higginbottom's Thrilling Leap from Law to Antiques!Join host Lee Midlane in this insightful episode of "Storefront Strategies" as we sit down with Jim Higginbottom, co-owner of Saugatuck Antique Pavilion. Jim shares his journey from a career in law to running a successful antique mall, providing valuable insights into navigating different stages of the business lifecycle. Learn about the importance of systems, enhancing customer experiences, and adapting to market changes to ensure long-term business success. In This Episode:· Introduction to Jim Higginbottom: Hear about Jim's transition from law to the world of antiques.· Startup Phase: Discover the challenges and lessons Jim faced while starting his law practice and how these...2024-06-1246 minStorefront StrategiesThe Unusual Mindset That Creates BillionairesEpisode 002 Overview:Welcome to the second episode of "Storefront Strategies." Join host Lee Midlane as we delve into the essence of the entrepreneurial mindset, exploring the pivotal elements of vision, resilience, and the power of continuous learning. Discover how these qualities can transform challenges into stepping stones for growth and success. In This Episode:· Introduction to the Entrepreneurial Mindset: Understanding the core principles of thinking like an entrepreneur and the importance of vision, resilience, and continuous learning.· Personal Insight: Lee shares her journey from chocolatiering to tech entrepreneurship, highlighting the lessons learned and the mindset that guided her through.· Resilience and Adaptability: S...2024-06-0524 minStorefront StrategiesUnlock the Secrets: Welcome to the Storefront Strategies Podcast!Welcome to the inaugural episode of "Storefront Strategies," where host Lee Midlane introduces the essence of the podcast dedicated to empowering bricks and mortar business owners. This episode sets the stage for what listeners can expect: practical advice, inspiring stories, and deep dives into the challenges and triumphs of running a physical business. In This Episode:· Introduction to 'Storefront Strategies': Learn about the mission and vision behind the podcast, and what drove Lee Midlane to start this journey.· Why Bricks and Mortar?: Understanding the unique challenges faced by physical storefronts in a digital age and how this podcast aims to address them...2024-05-0113 min
Video Edge: Course Creators Guide to Video Content CreationEpisode 055: Video Edge - Unlock the Power of Your Camera: A Crash Course for Transforming Your Video Content CreationWelcome to Episode 55 of the Video Edge Podcast, " Unlock the Power of Your Camera: A Crash Course for Transforming Your Video Content Creation".
In this episode, we’re delving deep into the world of budget-friendly video equipment. We'll explore various options available to budding content creators, focusing on smartphones, webcams, and budget cameras.
You'll learn about:
- How to use your smartphone as a camera, including its advantages and limitations.
- Tips and tricks for maximizing video quality with your smartphone.
- Useful smartphone accessories for content creation.
...2023-08-2510 min
Video Edge: Course Creators Guide to Video Content CreationEpisode 054: Video Edge - How Collaboration Can Revolutionize Your Course Creation ProcessIn this empowering episode of The Video Edge podcast, we delve into the importance of cultivating a supportive network as a video content creator. You're not in this alone, and the support, insight, and camaraderie of fellow creators can propel you to new heights.
We begin by discussing the benefits of connecting with other content creators. Discover why these relationships can be a game changer, offering a sense of solidarity, opportunities for collaborative growth, shared learning, and inspiration.
Next, we navigate the digital world and explore the value of joining online communities and forums. These...2023-08-1814 min
Video Edge: Course Creators Guide to Video Content CreationEpisode 053: Video Edge - From Setbacks to Comebacks: Building Resilience in Video Content CreationWelcome to Episode 053 of the Video Edge podcast, "From Setbacks to Comebacks: Building Resilience in Video Content Creation"!
In this episode, we delve deep into one of the most overlooked aspects of content creation - Resilience. This episode will inspire and guide you on how to turn setbacks into comebacks in your video content creation journey.
Here's what we cover:
1. Understanding the importance of resilience in the face of challenges and setbacks, and how it can be a game-changer in your journey as a content creator.
2. Practical strategies to overcome obstacles...2023-08-1109 min
Video Edge: Course Creators Guide to Video Content CreationEpisode 052: Video Edge - Breaking Barriers: Growth Mindset for Camera ConfidenceWelcome to Episode 052 of the Video Edge podcast: " Breaking Barriers: Growth Mindset for Camera Confidence".
In this enlightening episode, we delve deep into the concept of a growth mindset and how it can revolutionize your journey as a video content creator. We underscore the criticality of continuous learning, adopting constructive feedback, and setting progressive goals for sustained improvement.
• Introduction: We set the stage by introducing the concept of a growth mindset, discussing its importance, and how it influences our approach to video content creation.
• The Importance of Continuous Learning: We explore why being a li...2023-08-0411 min
Video Edge: Course Creators Guide to Video Content CreationEpisode 051: Video Edge - The Consistency Code: 6 Strategies for Consistent Content CreationAre you struggling to maintain a consistent video content creation routine? Or perhaps you're wondering why consistency is such a big deal in the world of content creation? Tune in to this episode of Video Edge, "The Consistency Code: Mastering the Art of Regular Video Content Creation," where we explore the power of consistency and how it can be your key to success in short-form video content creation.
In this episode, we delve into why consistency is not just about frequency—it's about delivering value with each piece of content you create. Discover the many benefits of co...2023-07-2810 min
Video Edge: Course Creators Guide to Video Content CreationEpisode 050: Video Edge - Content Creator’s Blueprint: Leveraging Your Authentic SelfIn this golden episode, we unlock the game-changing strategy in the realm of video content creation - leveraging your unique strengths and personality. Join us as we dive deep into how your authenticity sets you apart in the digital sea of content.
Key Points Discussed:
Discovering Your Unique Strengths: We offer a roadmap to help you identify your personal strengths, skills, talents, and character traits that define you and can be your unique selling point in content creation.
Applying Your Strengths in Content Creation: We discuss how to capitalize on your identified strengths...2023-07-2112 min
Video Edge: Course Creators Guide to Video Content CreationEpisode 049: Video Edge - Quality Over Quantity: Secrets to Crafting Stellar Video ContentWelcome to another exciting episode of Video Edge, titled "Quality Over Quantity: Secrets to Crafting Stellar Video Content." This episode is a must-listen for every entrepreneur venturing into the world of video content creation, especially those with limited resources.
In this episode, we'll dissect the importance of focusing on quality over quantity when producing video content. We'll reveal why high-quality content is crucial for building trust, credibility, and maintaining viewer engagement.
Key points we'll discuss include: 1. The vital role quality content plays in building trust and credibility with your audience. 2. How engaging, high-quality videos retain...2023-07-1408 min
Video Edge: Course Creators Guide to Video Content CreationEpisode 048: Video Edge - DIY Domination: Unleashing the Power of a Do-It-Yourself Mindset in Video Content CreationWelcome to another episode of Video Edge! Today, we're taking a deep dive into the world of Do-It-Yourself video content creation. If you've ever been interested in creating your own video content but have felt overwhelmed by the perceived technicality or costs, then this episode is for you.
In "DIY Domination: Unleashing the Power of a Do-It-Yourself Mindset in Video Content Creation," we break down the various benefits of taking a hands-on approach to video content creation.
We start off by discussing how a DIY mindset can not only save you money but also grant...2023-07-0709 min
Video Edge: Course Creators Guide to Video Content CreationEpisode 047: Video Edge - From Zero to Video Hero: Your Journey in Content Creation Begins NowIn this empowering episode, we're setting you up for your exciting journey into video content creation. You'll understand the true objectives of this podcast and how we aim to guide you from being a novice to a proficient course creator using videos.
Key points from this episode include:
• Season Overview: Learn about the objectives of our podcast. From fostering a DIY mindset to mastering editing skills, we'll cover all areas you need to know for a successful start in video content creation.
• Subject Summaries: Get a sneak peek as we discuss the progression from...2023-06-3009 min
Video Edge: Course Creators Guide to Video Content CreationEpisode 046: Video Edge - Unmasking Your Confidence: Harnessing Authenticity for Deeper Audience ConnectionsWelcome to another exciting episode of the Video Edge. In this episode, "Unmasking Your Confidence: Harnessing Authenticity for Deeper Audience Connections," we dive deep into the transformative power of on-camera confidence and authenticity.
In this episode, we'll cover:
• The undeniably profound impact of on-camera confidence on your video content. Discover how confidence elevates your authenticity, enhances your audience engagement, and boosts the overall perception of your brand.
• The powerful role confidence plays in connecting with your audience. Learn how your on-screen assurance fosters emotional resonance, relatability, credibility, and viewer retention.
• The crucia...2023-06-2309 min
Video Edge: Course Creators Guide to Video Content CreationEpisode 045: Video Edge - Breaking Barriers: Conquer Budget and Tech Hurdles in Video Content CreationWelcome to another enlightening episode of our podcast. Today, we tackle the topic that's been causing furrowed brows among many aspiring entrepreneurs and course creators: "Breaking Barriers: Conquer Budget and Tech Hurdles in Video Content Creation."
Are you hesitant to dive into the realm of video content due to budget constraints or fear of the technical aspects? We get it, the thought of creating video content can be daunting. But what if we told you that these barriers are not as insurmountable as they might seem?
In this episode, we dispel common misconceptions surrounding video...2023-06-1609 min
Video Edge: Course Creators Guide to Video Content CreationEpisode 044 - Video Velocity: Supercharging Your Business Growth with High-Impact Video ContentWelcome to the first episode of our second season, where we're diving deep into the world of video content creation for entrepreneurs. In this episode, we uncover why video content isn't just a 'nice to have', but an essential tool for business success in the digital age.
The Video Revolution: We kick off the episode by exploring the meteoric rise of video content. With projections suggesting that by the end of 2022, video content will account for a staggering 82% of all internet traffic, there's no denying that we are living in the age of video.
Benefits Galore: We then...2023-06-0914 min
Video Edge: Course Creators Guide to Video Content Creation043 - Empowering Your Entrepreneurial Journey with Nathalie DoremieuxIn this captivating conversation, I had the pleasure of speaking with Nathalie, the founder of Membership Lab, about her ambitious business goals and the challenges she faces as an entrepreneur. Nathalie shared her aspirations of making 500k a year and the importance of having a team for fulfilment so she can focus on marketing and sales. We also discussed her main challenges, which include lead generation, content creation consistency, and the need to be more consistent in order to hire more people. Listen in as we explore the significance of tech when it comes to video content creation and...2023-06-0249 min
Video Edge: Course Creators Guide to Video Content Creation042 - Scaling Up a Tour Agency with Video Marketing and Nicki's Success StoryIn this engaging conversation, I had the pleasure of speaking with Nicki, the founder of a thriving tour agency in Tokyo. Nicki shared her inspiring journey of how she started her business with a small act of kindness and the challenges she faces in finding and retaining staff. As her business continues to grow, Nicki is exploring the possibility of using video as a tool to onboard new staff and provide them with training.
We also discussed Nicki's plans to expand her tour agency into the US market and the strategies she could use to attract American...2023-05-2629 min
Video Edge: Course Creators Guide to Video Content Creation041 - Unlocking the Power of Video in Your Marketing Mix with Dr. Monika GosticOn this episode of the Video Edge podcast, I had the pleasure of chatting with Dr. Monika, a scientist and nutrition coach who's passionate about helping people manage their chronic conditions through nutrition and lifestyle changes. We dived into her challenges surrounding video content creation, including her struggle with creator's block and finding the time to produce high-quality content that showcases her personality and expertise.
Listen in as we explore strategies for overcoming these barriers, like batch creating content, scripting, and using a teleprompter to stay on track. We also discuss how to maximise content creation and...2023-05-1932 min
Video Edge: Course Creators Guide to Video Content Creation040 -Empowering Mid-Life Women and Mastering Authentic Content Creation with Diane ByronIn this incredibly insightful episode, I had the pleasure of chatting with Diane Byron, founder of Unstoppable Heart Coaching. Diane's mission is to empower mid-life women to put themselves first and craft a fulfilling second chapter to their lives. She shares her journey and the challenges she's faced in growing her business, such as finding leads, creating high-converting offers, and building an email list.
Listen in as we discuss the importance of finding the right hook to capture your audience's attention and locating the ideal platform to connect with your target demographic. We also dive into the...2023-05-1239 min
Video Edge: Course Creators Guide to Video Content Creation039 - Unleashing Your Full Potential in Video Content Creation: Insights from Author and Poet Sue WilliamsIn this episode of the Video Edge podcast, we dive deep into overcoming challenges in video content creation, working smart, building community with schedulers, creating a successful membership group, and more. Join me as I speak with Sue Williams, an author and poet who runs Authors on Tour, a business aimed at providing support, encouragement, and accountability for writers at any stage of their journey.
We discuss the importance of establishing an overall content strategy, utilising social media schedulers, and using video to grow a business. Tune in to learn valuable tips and insights on planning video...2023-05-0556 min
Video Edge: Course Creators Guide to Video Content Creation038 - Roddie Markel: Conquer Video Challenges & Boost Business Growth as a Nutrition CoachIn this episode, I had the pleasure of talking to Roddie Markel, a nutrition coach passionate about sharing sustainable health solutions and leaving a lasting legacy for her children. We discussed the challenges she faces in her growing business, from time management to finding the right tools for automation while maintaining personal connections with her clients. We explored using platforms like Kajabi as a one-stop solution and the importance of simplifying, automating, and coordinating various aspects of the business, such as repurposing content for social media and membership programs.
We also talked about overcoming the common issue...2023-04-2848 min
Video Edge: Course Creators Guide to Video Content Creation037 - Unlocking Your Video Content Superpower with Denise DamijoIn this episode, we explore the importance of being authentically YOU in video content creation. Standing out in the crowded content space is all about embracing your unique personality and mannerisms.
Denise shares key actions to improve video content, such as focusing on thumbnails, multi-platform content repurposing, and leveraging Pinterest for warm leads. We also discuss tips for filming angles and editing, like experimenting with different camera angles and utilizing B-roll footage to keep your videos visually engaging and dynamic.
We touch on the benefits of focusing on YouTube and podcasting as platforms that encourage...2023-04-2138 min
Video Edge: Course Creators Guide to Video Content Creation036 - Video Edge with Tammy JohnstonIn this episode, Tammy discusses her struggles with video creation and seeks advice on how to overcome them. They explore the importance of video content for business growth, ways to reduce on-camera nerves, and strategies for creating and promoting videos efficiently.
Key Points:
Overcoming fear of the camera: Tammy is encouraged to start by recording private videos to get comfortable, or even using teleprompters or bullet points to guide her. It's important to accept that early videos may not be perfect but will improve over time.
Batch creation and repurposing: Breaking down larger...2023-04-1438 min
Video Edge: Course Creators Guide to Video Content Creation035 - The Video Edge: featuring Jordan AspenWelcome to The Video Edge podcast, where we help you grow your business through video. In this episode, we talk with Jordan Aspen, from Civilized Animal Productions, and coach her through how to create engaging video content for her business.
Podcast host, Lee, shares her insights on the importance of creating video content that connects with your audience, rather than just ticking a box. She suggests using your hobbies and personal experiences to make your videos more relatable and authentic, and to highlight milestones and traditions that can be celebrated with your audience.
When it...2023-04-0737 min
Video Edge: Course Creators Guide to Video Content Creation034 - Talking Video with Kajabi Alex!In this last episode of season one…
We go out on a high - Alex tells us how he went from being a pizza relocation specialist (I love that!) to a marketing rockstar – his words! Alex’s ability to tell a storey is second-to-none.
“Turn what you know into dough”
Alex explains what Kajabi is and their obsession with their customers, referring to them as heroes. We talk about how Alex created his 60 second tip and the importance of bloopers. He goes on to talk about the “knowledge commerce industry” and how his tip came from...2023-01-0440 min
Video Edge: Course Creators Guide to Video Content Creation033 - How Aaron Shade Makes Travel Videos That Grow His BusinessIn this episode…
Aaron Shade has a most enviable life as over the past few years he and his wife, Briana, have developed a business around being unlimited travellers. Their company, Big tiny World Travel, has developed to help others achieve the same goal of unlimited travel or geographically free living.
Their business includes blogging and video’s to share photo’s, insights, tips and experiences. We talk about the roll storytelling has in all that.
Aaron talks about how his storytelling has developed and how getting out of his comfort zone has got hi...2022-12-2817 min
Video Edge: Course Creators Guide to Video Content Creation032 - Hear What Inspired Lanna Hussain to Start Helping Women Succeed OnlineIn this episode…
Lanna Hussain is an Empowerment Mentor based at the other end of the UK from me! She talks about her journey into this work, from struggling with anxiety, to reaching out and helping others. Her working life has been a mixture of in-person and online, so the transition during lockdown wasn’t a struggle for Lanna.
Working from home keeps her busy, although she does find time to play with her two crazy English Bulldogs and have conversations with her chatty parrots. We talk about the rabbit hole that is social media and...2022-12-2326 min
Video Edge: Course Creators Guide to Video Content Creation031 - Lauren Egeland, Marketing Expert: Shares Her Insights on Facebook AdvertisingIn this episode…
Lauren owns and runs her boutique marketing agency based in Iowa. She focuses on helping online course creators and digital product creators scale their businesses by utilising Facebook and Instagram.
“The best ads are the ones that don’t feel like ads.”
We talk about the influence TikTok has had on vertical video in social media and marketing. Lauren reveals the two key elements that make a video successful and talks about having goals when designing ads and how stories and storytelling play an important part of current ad trends.
La...2022-12-1420 min
Video Edge: Course Creators Guide to Video Content Creation030 - A Podcasting Masterclass: with Tracey CookTracey Cook is a fellow podcaster. She helps creators launch, brand and market their podcasts for passion, purpose and profit from Perth in Western Australia.
We talk about monetising our work and overcoming self-limiting beliefs. “You’re never too old to dream another dream” says Tracey.
Her launch into video and podcasting began with appearing on a US reality tv show some 36 hours from home, whilst being a radio announcer back in Perth. Tracey admits to being nervous on camera – even now – but see’s the realness of imperfection as a way of being more relatable to...2022-11-3037 min
Video Edge: Course Creators Guide to Video Content Creation029 - Learn From the Best in The Industry: with Heidi Jensen – Facebook and Instagram Ad StrategistHeidi Jensen is a Facebook and Instagram ad specialist, based in the US, but working for an Australian business – now that’s a commute!
We talk about how easy Facebook marketing is to access, but how difficult it is for a beginner to have an impact. The system does not favour those with limited knowledge and a well considered strategy is required to make your advertising spend work for you.
Heidi talks about the differences for social media strategies for different types of businesses including bricks and mortar versus online commerce and how consistent, organised test...2022-11-1630 min
Video Edge: Course Creators Guide to Video Content Creation028 - From Stage to Screen: with Biz Grow Master, Diana LidstoneBiz Grow Master, Diana Lidstone hails all the way from Ontario – well, it’s a long way from Scotland! She’s been a business owner and working with coaches and consultants around the world, really helping them to grow their business. She typically works with the “overworked and overwhelmed!”
Her journey into video began with hosting live events for women entrepreneurs, which she produced and hosted successfully until the fall of 2019. The pandemic of 2020 provided a pivot point for Diana’s business (same as so many of us). She continued to show up live for her business, but it was F...2022-11-0226 min
Video Edge: Course Creators Guide to Video Content Creation027 - How Gamification Can Help in Your Business: And Why Kimba Cooper-Martin Believes in ItKimba Cooper-Martin is a Gamification Specialist. In essence, she looks at what makes games compelling, what motivates people, and puts these concepts into non-game settings – mostly based around business.
She was recently a guest speaker at the World’s Shortest Video Summit where she gave her gamification on video tip in just 60 seconds. Now 60 seconds isn’t very long so we gave Kimba the opportunity to expand on that and she offers amazing pro tips.
When talking about how she markets Kimba Digital, she says it’s probably easier to list what she doesn’t do, rather...2022-10-1920 min
Video Edge: Course Creators Guide to Video Content Creation026 - How This Martial Arts Instructor Became a TikTok Master: with Matt StaitMatt Stait is a martial arts and close body combat expert, turned TikTok and social media master, working with other businesses to leverage social media as whole, short form video, storytelling and branding.
School wasn’t a place where Matt felt comfortable, in fact he describes it as a disaster, which makes gaining his Masters degree at the age of 50 a more amazing achievement.
Starting out in construction, he moved into martial arts and security which taught him a log about people. In time he opened his own martial arts studio where Matt found that ma...2022-10-1234 min
Video Edge: Course Creators Guide to Video Content Creation025 - The Power of Storytelling: with Andra DediuIn this episode of the Video Production Academy Podcast I am joined by Andra Dediu to explore storytelling on video and in business. In her work she holds space for people to integrate spiritual experiences. She started off by studying history, and has always been a fan of stories and reading. Life experiences led her to Thailand where she discovered meditation and yoga which led her into transpersonal psychology.
We talk about integrity and authenticity and how important it is for us to know our own story. She’s a strong advocate of knowing how we are in...2022-10-0530 min
Video Edge: Course Creators Guide to Video Content Creation024 - Why Video is the Future of Learning: Klean Eating with Kristy’s StoryKristy, from Klean Eating With Kristy, is a Kitchen Confidence Coach. She talks about being raised in a home surrounded by food and where food was always the answer. As a young single parent she turned to food as a comfort for the love she was missing. At the age of 30 she made the life changing decision to explore food and find out more about them. Her work now is to walk that journey with other women.
Kristy only really started embracing video at the beginning of 2022, but quickly transitioned to teaching via zoom – and now has a...2022-09-2829 min
Video Edge: Course Creators Guide to Video Content Creation023 - Find Your Voice: with Voiceover Artist and Vocal Coach, Nic RedmanThis is the first podcast recorded since moving house, so the new studio is a work in progress – and my audio is less than perfect!
However, after 5 months I finally managed to pin down the lovely Nic Redman for a podcast chat! She is a voiceover artist and a spoken voice and accent coach with the most beautiful Irish accent, or as she would describe herself – a fully-fledged voice geek! So much so that her obsession led her back to drama school to gain a Masters Degree in Vocal Pedagogy.
Nic is all about embracing your...2022-09-2126 min
Video Edge: Course Creators Guide to Video Content Creation022 - From Pharmacist to Career Coach: How Alex Barker Uses Storytelling To Progress CareersFor a podcast about the impact of video on business, we start off with a very winding conversation about roads, traffic infrastructure and weather. This interview was originally recorded in April of ’22 when it was still cold and snowy in Scotland. Alex describes himself as a coach, speaker and marketer – he’s an ideas guy. Previously a pharmacist, Alex now coaches pharmacists and has a virtual staff company. He talks about one of the downsides to being a CEO is that you are constantly thinking! His entrepreneurial journey was a straight path, but one that included baby strollers and sticke...2022-09-1430 min
Video Edge: Course Creators Guide to Video Content Creation021 - How To Present Yourself On Screen Like A Pro: with Meilin Ehlke, World-Renowned Artist and HealerMeilin started off at an early age as a photographer with a keen eye for composition. A variety of influences including Japanese philosophy, and later native American philosophy led Meilin to learn about healing and who she is in the world. Having moved back to Germany from the US, Meilin took part in a 30-day video challenge. She loved the spontaneity of live video and started to use video as part of her landscape architect business and building connections to others through video. Meilin likes the speed of video creation over blog writing. She enjoys the creativity and talks...2022-09-0732 min
Marketing Like a MotherHarnessing your superpower & the secrets to video successIn this episode, Michelle sits down with Lee Midlane. Lee has built her business around the goal of making video more accessible and less scary for women, and getting them more visible in their businesses.In this episode, Lee and Michelle dive into:Helping women overcome the mindset of being on camera and video and purposefully desensitizing yourself to seeing your face on screenHow Lee grew her business out of a gap in the market, being the only woman in her field and businessHow she balances all the different sides of her business...2022-08-2829 min
Video Edge: Course Creators Guide to Video Content Creation020 - From Malta to Nepal: Hannah Cremona’s journey from working in the family business to creating a highly successful coaching businessHannah shunned university to join the family business in Malta. Imagine as an 18 year old, travelling the world on business trips, with boardrooms filled with stuffy suits! Not feeling the fulfilment that she needed, Hannah left to travel, volunteer and work with social enterprises, a journey that took her to Nepal, where she has created a permanent life. Her online journey began with blogging and marketing for small ethical and sustainable businesses, which led to developing her own business, coaching and mentoring wellbeing professionals and yoga teachers. Hannah talks about how you are your brand, especially if you are...2022-08-2426 min
Video Edge: Course Creators Guide to Video Content Creation019 - From Journalist To Successful Copywriter: Victoria Brown’s Journey340,000 words. That’s how many words you will write in a year if you simply write a small amount of web content, blogs and social media posts. Creating compelling messaging for your video content is just as important as it is for writing, so is preparation and practice.
Copywriting expert and coach, Victoria Brown’s passion is to turn this daunting task into something simple and fun through her FANS framework.
Victoria recently appeared as a guest speaker in the World’s Shortest Video Summit, where she had just 60 seconds to deliver her #1 video tip – that’s j...2022-07-2629 min
BrandsTalkVideo is the thing! How to be confident on camera and create amazing video content w/Lee Midlane“When comparing webinars side by side with the same content, those where she was on camera the whole time has 7x the conversion rate as when she just used slides.”As a business owner, you are told, USE VIDEO! On Instagram, you are told, POST REELS. Videos get more engagement, that has been proven. So we know we should use videos for our business, but many of us don’t know where to start.Video expert Lee Midlane takes the guesswork out of it! Tune in to my conversation with video expert...2022-07-2643 min