Shows
How to Market Your NonprofitHow to take your nonprofit from survive to thriveWill your nonprofit survive – or thrive? Socioeconomically, culturally, politically, geopolitically — things are changing so quickly that we all need to reassess — to determine what’s important, how best to survive, and how best to thrive. Stuart McFaul understands. He's dedicated to transforming organizations with cutting-edge technology and a powerful sense of social purpose. Stuart McFaul Associates has helped over 250 companies and nonprofits adapt and thrive. Stuart's advice in these turbulent times? “Our only path really is taking action right now.” But ho...2025-06-1846 minHow to Market Your NonprofitFundraising: What you should do NOWWhy worry?For many nonprofits, fundraising has become fund-losing, as grants that had been awarded have suddenly evaporated. Adding to the crazy: tariffs, social upset, consumer sentiment, machine intelligence… fanny packs being unironically fashionable.It's okay to worry. Worry helps alert us to danger. But obsessing about worry isn't helpful. And worrying without doing anything isn't productive.Why wot worry?If your nonprofit is facing funding challenges right now, we at Counterintuity promise you there are things you can do.Right now. Starting today.Marketing yo...2025-06-0536 minHow to Market Your NonprofitTested by turbulence: How nonprofits must adapt to succeedNonprofits are dealing with a tsunami of change.We are too.Counterintuity’s podcast has a new name and focus: real-world solutions for nonprofit leaders who are ready to take action. In this episode, our CEO & Creative Strategist Lee Wochner lays it all out: the challenges you face, the changes you need to make, and the chutzpah you need to plan for success.Lee takes a deep dive into:Why we’ve got this new podcast and how it can help you make sense of all the changes, make...2025-05-2822 minHow to Market Your NonprofitOnline fundraising made simpleIn this episode, Lee Wochner sits down with Will Hedrick, founder of MyCharity, an innovative donation platform aiming to make fundraising easier and more accessible. Launched in 2022, MyCharity is reimagining the donation experience by pooling donor contributions and providing transparent impact reports that include photos, videos, and even GPS coordinates.
Will explains why his 100% donation model sends every penny to the field, using a separate fund for operational expenses. You’ll hear about MyCharity’s unique approach to vetting nonprofits and plans to scale its impact by working with small-to-medium businesses and grassroots organizations.
...2024-10-3149 minHow to Market Your NonprofitHandcrafted: Small steps / big change“Being a visionary … is learning how to see the mountains ahead — waking up each day and focusing on the steps you can take to get there.” – Rebecca Van Bergen, Nest
In this episode, Lee Wochner sits down with Rebecca Van Bergen, founder and executive director of Nest, to explore how small, intentional steps can lead to transformative change. Rebecca shares her strategies for driving impact in the nonprofit world, covering everything from the power of authentic storytelling to building a remote work culture that thrives on connection and purpose. Here are a few of the insights you...2024-10-1756 min
Throttle Up Leadership PodcastEpisode 51: Strategic Leadership and Nonprofit Management with Lee Wochner, CEO of CounterintuityIn this episode of the Throttle Up Leadership Podcast, host Dr. John Dentico converses with Lee Wochner, CEO and Creative Strategist of Counterintuity, a marketing agency focused on helping nonprofits achieve their missions. Lee, also an award-winning playwright and former newspaper reporter, shares insights on the common mistakes that nonprofits make, the importance of strategic thinking, and the evolving nature of leadership in the nonprofit sector. He emphasizes the significance of branding, core values, volunteer management, and the impact of having a clear, galvanizing mission statement. Together, they discuss the human need for meaning and how nonprofits can engage...2024-08-2832 minHow to Market Your NonprofitStronger together: the power of communityHost Lee Wochner sits down with Angela Landsberg, Executive Director of the San Diego County Dental Society, for an insightful conversation on the vital role of community involvement and collaboration in nonprofit success.
Angela's journey from local politics to nonprofit leadership shaped her approach to using community engagement to create impactful change. In this episode, Angela shares actionable insights on:
The importance of involving the community in decision-making processes
How collaborative leadership can drive organizational success
Practical strategies for digital transformation and marketing in the nonprofit sector
...2024-08-0149 minHow to Market Your NonprofitModern PR with Beverly DurhamEvery nonprofit has a story, one that can awaken widespread
support throughout its communities.
Communications experts Beverly Durham and Lee Wochner discuss
how public relations in the modern age helps organizations connect directly
with a variety of audiences (not just the media), including internal
stakeholders, elected officials, and the people they serve.
In this episode, learn how modern PR can create a story that
gives voice to your organization’s identity and mission, going beyond simply
disseminating information to building and sustaining emotional bonds.
Uncover the essence of mo...2024-05-0343 minHow to Market Your NonprofitKnow when to hold ‘em with Barry BurnettIs your nonprofit leveraging its real estate effectively?
Lee Wochner and real estate expert Barry Burnett explore the intricate dynamics behind successful real estate management for nonprofits. This episode reveals when it's beneficial for nonprofits to hold onto property and when it's strategically advantageous to divest.
Discover the nuanced relationships between real estate management and fulfilling your mission, and gain insights into effective strategic asset management tailored for the nonprofit sector.
https://barryburnett.net/2024-04-1849 minHow to Market Your NonprofitOrchestrating Success: Lessons from a triumphant comebackIn this episode, Lee is joined by Paul Jan Zdunek. The two recount critical aspects of executing a successful organizational turnaround for the Pasadena Symphony and Pops. Zdunek’s strategic prowess and Counterintuity’s innovative marketing reinvigorated the Symphony's brand and connection with the community.
Facing your own crisis? Strategic crisis management can offer a lifeline. Understand the steps and strategies employed by Zdunek to steer the Pasadena Symphony and Pops away from the brink of closure, offering a roadmap for nonprofit leaders facing similar crises.
Struggling to engage your community and stak...2024-04-0446 minHow to Market Your NonprofitStart now for year-end fundraising successNow is the time to kick-start your end-of-year fundraising
efforts.
You read that right.
March might seem way too early, but with nonprofits
generating up to 30% of their annual revenue in December alone, planning ahead is not just wise — it's essential.
In this episode, Lee Wochner shares invaluable insights and
practical steps to ensure your campaign moves potential donors and thrives in a mobile-first world. From leveraging digital advertising and heartwarming video content to rigorous testing and optimization, this episode is packed with actionable advice to maximize your year-end fundraising.
Tune in...2024-03-2012 min
Performance DeliveredRewind - Lee Wochner | Creating Relevance With Your Ideal ProspectYour company’s positioning, says Lee Wochner, is what determines your marketing, design elements, and messaging. Get it right, says the CEO of L.A.-based full-service marketing agency Counterintuity, and positioning can be key to setting your business apart from the competition… not to mention help you refine your target market and spot what you’re doing wrong with your marketing… and ensure you aren’t wasting money on campaigns that don’t work. We take a deep dive into that, including…A multi-step strategy to determine if your positioning could be improvedWhy your ideal prospe...2024-03-0626 min
How to Market Your NonprofitLeadership lessons — a nonprofit on the front lines of child trafficking🎙️🎧Michael Brosowski has rescued more than 20,000 children from human trafficking and the danger of living on the streets. And as you would imagine, it hasn’t been easy.
This is an episode you just can’t miss.
Lee Wochner talks with Michael, the visionary behind Blue Dragon Children's Foundation. Their conversation is a treasure trove for nonprofit executives, packed with strategies on overcoming obstacles and making a lasting change within your organization and the world.
Michael’s story reveals actionable insights on problem-solving, the power of hope, and the pivotal role o...2024-02-2350 minHow to Market Your NonprofitThe brand awakening: Strategies for standout nonprofits with Peter WilkenDo you feel like your message gets lost in the noise? Struggling to engage with donors and volunteers effectively?
It's time to awaken your brand's story.
With insights from branding luminaries Lee Wochner and Peter Wilken, the author of "Dim Sum Strategy," this podcast episode is your guide to overcoming these hurdles and transforming your nonprofit. Wochner and Wilken, conceptual creative thinkers, provide the strategies to control and shape the perception of your brand and make your nonprofit stand out. Learn actionable strategies to revitalize your brand and connect with your audience.
2024-02-0751 minHow to Market Your NonprofitMarketing math made easy with Lee WochnerHow do you know if your marketing plan is making progress? Numbers. Numbers. Numbers. Unlike creativity – which is rooted in subjectivity – numbers are embedded in objectivity. You
can’t dispute them. The question is, which numbers paint an accurate picture of marketing performance?
The answer is RELER – reach, engagement, leads, exits, and revenue.
Reach – The total number
of people you’re reaching.
Engagement – The number
of people actively engaging.
Leads – The uber of
donors or prospects of sales or donations.
Exits – The number of
people who left and how/why they left.
Revenue – The total
dollars br...2023-12-1521 minHow to Market Your NonprofitPlanning for '24 pt. 3 with Lee WochnerVision? Check. Branding and voice? Check. Marketing strategy? Check. But... what about budget?
If you've been following planning series for 2024, you've set a goal, created strategies and tactics to get there, and planned each step. Now what’s your capacity to tackle these projects? Do you have enough people power? What are the costs of execution?
In this episode of C! Says, Lee Wochner highlights the need to scrutinize expenses and review revenue sources critically. Regularly checking your budget will be vital to the execution of your marketing plans and success of your company.
...2023-12-0123 minHow to Market Your NonprofitPlanning for '24 pt. 2 with Lee WochnerYou have your vision. Your brand. Your voice. Your strategy. What's next? Marketing. Now that you've identified your starting point and destination, it's time to chart the path between them. Map out the steps you need to take, key landmarks for progress, and the necessary stops for recalibration along the way. What social media platforms should you use? Mobile or desktop? Do people still read emails?
In part two of Counterintuity CEO Lee Wochner's "Planning for 2024" series, discover the ways you can create a thorough and successful marketing plan.
Create a...2023-11-2420 minHow to Market Your NonprofitPlanning for '24 pt. 1 with Lee Wochner"If you don't know where you're going, any road will take you there." These wise words by former Beatle, George Harrison, apply to life... and nonprofit marketing. Without a plan, your organization might be found wandering a lonely road, directionless.
In this episode, Counterintuity’s CEO, Lee Wochner, lays out the roadmap for creating a marketing plan for your organization, a plan that addresses the unique challenges 2024 will bring.
We start our journey by creating a vision. Understanding who you are as an entity – your character, persona, voice, and perception – is crucial...2023-11-1619 minHow to Market Your NonprofitChallenging injustice: The legacy of Japanese American Incarceration with Susan KameiOur host Lee Wochner is joined by scholar and author Susan H. Kamei to discuss her book When Can We Go Back to America?: Voices of Japanese American Incarceration during WWII . They explore her family’s story about the Japanese American incarceration during World War II, as well as the continuing impacts across America — and why it's crucial now that we revisit our frightening history.2023-07-0543 minHow to Market Your NonprofitBreaking down barriers with pastor and theatre artist Mark StephensonOur host Lee Wochner speaks with Mark Stephenson, an accomplished actor, administrator, civil servant, church pastor, and board member. The conversation focuses on leadership, his advocacy for embracing diversity, traveling to unfamiliar places and engaging in meaningful conversations and shared experiences as ways to bridge divides and promote understanding.2023-06-1451 min
Dave's Gone ByDave's Gone By #892 (4/29/2023): WOCH ON BY Here is the 892nd episode of the long-running radio show/video podcast, Dave’s Gone By, which aired live on Facebook, Saturday, April 29, 2023. Info: davesgoneby.comFeaturing: Rabbi Sol Solomon interviews playwright and theatrical director Lee Wochner; Greeley Crimes & Old Times; Colorado Limerick of the Damned (Aetna Estates); Today/Yesterday Trivia Quiz (w/ Lee Wochner, David Sheward, Leslie (Hoban) Blake).Guests: playwright Lee Wochner; theater critics David Sheward and Leslie (Hoban) Blake).00:00:01 DAVE GOES IN w/ Joyce (Korean Pie, yard sale!, parking scam)00:59:00...2023-04-293h 48
SmartBranding.com PodcastEp.62 | Building Success Through Strategic Leadership: An Interview with Lee Wochner of CounterintuityToday our guest is Lee Wochner. Lee is highly esteemed for his strategic leadership and facilitation abilities, which he has developed through over 25 years of organisational consulting, both independently and with Counterintuity. Today with his team Lee is serving a wide range of clients, including non-profits, government agencies, Fortune 500 companies, and small businesses. He holds a BA in Literature and Language from Stockton University and a Master's in Professional Writing from the University of Southern California. A sought-after speaker, Lee has been recognised by the state of California as a "California Thinker."2023-02-0930 min
BrandAPeel: Brand Storytelling in the Digital AgeComics, Novels, and Brand StorytellingWhat do the stories we enjoy say about us and how do stories from our childhood define us? Shannon Peel talks with Lee Wochner from Counterintuity, about how the stories from childhood resulted in their careers as storytellers. Lee started his entrepreneurial exploits as a pre-teen when he invested in a comic book. Find out how he made a living sharing stories, telling stories, and writing stories. This episode is full of ideas to help you define your brand story and stories about how brands stood out a couple of decade ago and how brands today need to take...2022-12-1339 min
The Virtual CMOHow to Grab People’s Attention with Lee WochnerIn episode 104, host Eric Dickmann interviews Lee Wochner. Lee is highly regarded as a strategic leader and facilitator able to help people grow and change. With more than 25 years of organizational consulting both independently and with Counterintuity, Lee has worked with non-profits, government agencies, Fortune 500 companies, and small businesses.Counterintuity is a full-service marketing agency headquartered in Los Angeles. Since 2007, Counterintuity’s propulsive marketing approach has helped catapult hundreds of small businesses and nonprofits throughout California.Lee holds a BA in Literature and Language from Stockton University and a Masters in professional writing from the Un...2021-11-0833 min
The Nonprofit MBA Podcast with Stephen HalasnikHow Brand Positioning Helps Nonprofits Gain Recognition and Support.In today’s podcast episode, Lee Wochner from Counterintuity and Stephen Halasnik from Financing Solutions (https://financingsolutionsnow.com) discusses the importance of brand positioning for nonprofit organizations. These solutions are helping nonprofits gain recognition and support from the clients and communities they serve.2021-09-1539 min
Management Blueprint | Steve Preda32: Speed Up Into The Curve with Lee Wochner
https://youtu.be/9JIH9pSZzQk
Lee Wochner is the CEO and creative strategist of Counterintuity, a full-service marketing agency based in Burbank, California. We discuss how to launch successful marketing campaigns, craft eye-catching messaging, and how to identify and measure social impact.
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Speed Up Into The Curve with Lee Wochner
Our guest is Lee Wochner, He is the CEO and creative strategist of Counterintuity in Los Angeles, which is a full-service marketing agency. He, prior to founding Counterintuity, he was the president and CEO of LA Stage Alliance and Theatre LA. So he’s...2021-04-1043 min
Performance DeliveredLee Wochner | Creating Relevance With Your Ideal ProspectYour company’s positioning, says Lee Wochner, is what determines your marketing, design elements, and messaging. Get it right, says the CEO of L.A.-based full-service marketing agency Counterintuity, and positioning can be key to setting your business apart from the competition… not to mention help you refine your target market and spot what you’re doing wrong with your marketing… and ensure you aren’t wasting money on campaigns that don’t work. We take a deep dive into that, including… A multi-step strategy to determine if your positionin...2020-10-0726 min
The ClimbThe Climb - Ep #27 - Building and Fostering a NetworkDigital Masterminds delve into building your network, tips on how to cultivate that value added relationships to drive more business. Jon and Dave are joined by Lee Wochner of Counter Intuity, to answer the age old question, how do you develop meaningful business relationships?2020-07-221h 10
The ClimbLee Wochner: Double Life, Fostering Creatives & an Agency w/ HeartLee’s talented. He’s written 64 plays. He’s been a professor at USC. He’s built an agency that grew during the recession. But it’s more than talent. He works hard. Really hard. And why wouldn’t he? He believes work provides purpose. He’s a caring guy that speaks from the heart. And in fact, that’s one of the founding elements in his agency - from the sales process through the execution of the work - “it’s heart to heart” as Lee would say. Although he didn’t do all this alone...2020-01-1651 min
Dr Sue Ferreira, Jeffrey Hayzlett, Lee Wochner, Bud BilanichDr Sue Ferreira creator of the program, Live Your Retirement Dream, which shows you how to reinvent yourself and generate added income to allow you to LiveYour Retirement Dream
Bud Bilanich The Common Sense Guy, is a career success coach, motivational speaker, bestselling author and influential blogger. He writes and speaks about creating a successful life and career. He has a new Think AHA app out called “Bud Bilanich on Success
Jeffrey Hayzlett Host of Bloomberg's TV Show "C-Suite
Lee Wochner CEO & Creative Strategist of Counterintuity, LLC, a full-service creative marketing and design firm for small-to-medium business and non-profits in Burbank...2013-11-261h 04