Lee-Ann Johnstone - Podcast Details

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The Affiliate Marketing PodcastFrom Outreach to Outcomes: Building Smarter Affiliate ProgramsIn this week's episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone sits down with Lauren Garner, VP of Demand Generation and Partnerships at Ascent Funding, to explore the dramatic transformation of affiliate marketing over the past two decades. From her accidental entry into the industry at age 19 to managing multi-million dollar affiliate programs across multiple platforms, Lauren shares invaluable insights on scaling affiliate operations, the critical mindset shifts required for success, and why treating affiliates as customers rather than suppliers is fundamental to program growth. This conversation offers a masterclass in strategic program management for experienced affiliate marketers...2025-07-1037 min

The Affiliate Marketing PodcastThe 6 Affiliate Wonders That Grow Affiliate ProgramsWelcome to another exciting episode of the Affiliate Marketing Podcast. This week, we're diving deep into the six fundamental principles that separate thriving affiliate programs from those that struggle to gain traction. Our host, Lee-Ann Johnstone, is joined by Aaron Paul, Co-Founder & CEO of Paul Street. Aaron shares battle-tested strategies that have helped transform countless affiliate programs from underperforming afterthoughts into revenue-driving powerhouses. Whether you're launching your first affiliate program or looking to scale an existing one, these 6 Wonders will revolutionise how you approach affiliate marketing growth.But what about number 7?! This week, we are d...2025-06-2038 min

The Affiliate Marketing PodcastSwipe, Earn, Repeat: Unlocking the Power of Card-Linked OffersThis week, host Lee-Ann Johnstone dives deep into one of affiliate marketing's most misunderstood yet powerful tools with James Bannerman, VP of Global Sales at The Reward Collection. While many affiliate managers view card-linked offers (CLO) as just another publisher type, this episode reveals how CLO can strategically unlock value across every stage of the customer journey - from acquisition to retention. James shares insider insights from working with over 900 brands and managing a network of 700+ million customers globally, demonstrating how the right approach to card-linked offers can drive incremental growth without cannibalising existing affiliate performance.2025-06-1237 min

The Affiliate Marketing PodcastPerformance Meets Precision: Building Stronger Affiliate Campaigns with DataIn this episode, host Lee-Ann Johnstone interviews Todd Stearn, Founder and CEO of The Aragon Company and Vibrant Performance. Todd shares insights from his unique position running an integrated affiliate ecosystem that includes networks, publishing, and agency services - giving him unprecedented visibility into performance marketing from every angle.From his early days learning affiliate marketing on the job in 2010 to building a seven-figure monthly spend program that won multiple industry awards, Todd reveals how data transparency and cross-channel integration are revolutionising affiliate campaign performance.Our thanks go to Everflow as this season’s sponsor. Wo...2025-06-0534 min

The Affiliate Marketing PodcastAffiliate in Totality – Why Data is the Game-ChangerIn this week's episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Michael Cole, SVP of Marketing at Everflow, to discuss the evolution of affiliate marketing measurement and attribution. With $5 billion in transactions tracked through Everflow's platform last year, Michael shares valuable insights on how brands can leverage data to optimise their affiliate programs.Our thanks go to Everflow as this season’s sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.Listen to find out more about: • How one finan...2025-05-2232 min

The Affiliate Marketing PodcastFrom Setup to Scale: Growing Affiliate Programs the Right WayOn this week's Affiliate Marketing Podcast, host Lee-Ann Johnstone is joined by Cindy Shen, Head of Account Management, EMEA at Everflow. With over 20 years of marketing experience, Cindy brings a unique perspective from traditional marketing to the affiliate space. Together, they explore how breaking down departmental silos and fostering cross-team collaboration can dramatically transform affiliate program performance and reputation.Our thanks to Everflow.io as our sponsor, this season.Key segments of this podcast and where you can tune in to go direct: [04:30] Why affiliate marketing remains misunderstood despite its growth.[09:20...2025-05-0833 min

The Affiliate Marketing PodcastNot Just a Moment: Why Affiliate Marketing is EverythingIn this introductory episode of Season 21 of the Affiliate Marketing Podcast, host Lee-Ann Johnstone is joined by Michael Cole, SVP of Marketing for Everflow. They discuss the importance of tracking and attribution, the challenges brands face in recognising the full value of affiliate partnerships, and the need for a broader understanding of customer journeys beyond immediate transactions. The season will provide you with insights, case studies, and practical strategies for affiliate managers to enhance their programs and demonstrate their value to stakeholders.We are delighted to welcome Everflow.io as our sponsor, this season – let’s kick off...2025-05-0121 min

The Affiliate Marketing PodcastAffiliate Trends Unpacked: What We’ve Learned This SeasonAs Season 20 of the Affiliate Marketing Podcast concludes, host Lee-Ann Johnstone looks back at the wealth of insights shared by industry trailblazers across ten compelling episodes. From content creators who stumbled into affiliate marketing and now command audiences of millions, to targeted approaches for finance and B2B markets, Season 20 delivered practical wisdom for affiliate professionals of every stripe.Change drives the affiliate marketing world, and this season captured the swift evolution happening throughout the industry. With AI advancements, content creation shifts, and fresh partnership models emerging, the podcast remains the essential resource for staying ahead of...2025-04-2436 min

The Affiliate Marketing PodcastScaling Your Affiliate Program Using Content on PerformanceIn this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Jodie Millward, the Agency Partnerships Lead at Linkby. They discuss the evolution of affiliate marketing, focusing on the shift from traditional CPA models to CPC-driven content. Jodie shares insights on how Linkby empowers brands, especially smaller ones, to access premium content without upfront costs. The conversation highlights the importance of performance marketing, brand awareness, and the potential of Linkby as a future leader in performance PR. Practical tips for brands looking to leverage the platform are also provided, along with trends in the affiliate marketing landscape.2025-04-1030 min

The Affiliate Marketing PodcastB2B Affiliate Marketing Strategies for Global GrowthIn this episode, Lee-Ann Johnstone interviews Alexander Feist, Head of Affiliate Marketing at Sage, discussing the rapid growth of B2B affiliate marketing. They explore the importance of building strategic partnerships, the challenges of global program execution, and the need for innovative commission structures. Alexander shares insights on creating a community around affiliate programs and offers valuable tips for affiliate managers. The conversation also touches on future trends in B2B affiliate marketing, emphasising the role of technology, content-driven affiliates, and the significance of human interaction in building successful partnerships.Key segments of this podcast and...2025-04-0331 min

The Affiliate Marketing PodcastNavigating Finance Partnerships: Insights from Finder’s Stephen DavisIn this episode, Lee-Ann Johnstone interviews Stephen Davis from Finder.com, discussing the intricacies of finance affiliate marketing. Stephen shares his journey into the finance sector, the current state of the industry, and the importance of understanding user behaviour. The conversation also covers effective pitching strategies for affiliate managers, the onboarding process for new clients, and the strict compliance regulations that govern the finance industry. Tune in as Stephen debunks common myths about finance affiliate marketing and shares insights on successful partnerships.Key segments of this podcast and where you can tune in to go direct: 2025-03-2731 min

The Affiliate Marketing PodcastFake Reviews & Filtered Feeds: Why Trust is the New Marketing CurrencyIn this podcast episode, Lee-Ann Johnstone interviews Greta Dunne, founder of Marker Video, discussing the importance of authenticity in marketing. They explore the rise of micro-influencers, the impact of user-generated content, and how brands can leverage authentic content to build trust with consumers. The conversation also touches on the role of AI in content creation and the future of social media marketing.Key segments of this podcast and where you can tune in to go direct: [07:30] “Every person is a micro-Influencer”[09:04] The Role of AI in Authentic Content[17:41] Leveraging Authentic Content for Brands 2025-03-2031 min

The Affiliate Marketing PodcastAI for Non-Techies: How to Leverage Automation Without Losing CreativityIn this podcast episode, host Lee-Ann Johnstone speaks with Heather Murray, an AI marketing specialist, about the growing presence of AI in the industry. They explore the challenges of AI adoption, its impact on content creation and outreach, and the uncertainty surrounding its role in marketing jobs. Heather introduces her 3Cs framework for AI prompting, emphasizing the need for precision and context when using these tools. The discussion also addresses AI's limitations, including its biases and inaccuracies, and the legal concerns surrounding AI-generated content. Heather shares practical strategies for those incorporating AI into their workflows, cautioning that while AI...2025-03-1334 min

The Affiliate Marketing PodcastHow CSS Publishers Can Boost Your Affiliate Program SalesIn this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Joep van den Boer from Shoparize about the role of CSS (Comparison Shopping Services) in affiliate marketing. They discuss the importance of CSS in enhancing visibility on Google Shopping, the technical requirements for working with CSS publishers, and the evolution of CSS in the affiliate landscape. Joep shares insights on how CSS can support SMEs, strategies for working with CSS publishers, and addresses common misconceptions. The conversation also touches on the future of affiliate marketing, success stories, and the importance of testing and transparency in partnerships.2025-03-0632 min

The Affiliate Marketing PodcastSEO Volatility & Affiliate Growth: How Publishers Are AdaptingIn this episode, Lee-Ann Johnstone interviews Luke Watkin from MVF Global, discussing the current landscape of affiliate marketing, including the challenges posed by recent SEO changes, the integration of AI, and the impact of regulatory shifts. They explore the importance of diversification in marketing strategies and share insights on successful partnerships and future trends in the industry.Key segments of this podcast and where you can tune in to go direct: [07:55] The Role of AI in Affiliate Marketing [11:35] Navigating Policy Changes and Regulatory Challenges[27:42] Future Trends in Affiliate MarketingRat...2025-02-2732 min

The Affiliate Marketing PodcastSimplifying Complex Strategies: Growing an Audience to 25 Million FollowersIn this episode, Lee-Ann Johnstone interviews Marty Englander, a digital nomad and expert in affiliate marketing. Marty shares his journey into the world of digital marketing, detailing how he accidentally stumbled into affiliate marketing while seeking tutorials on a software product. He discusses the power of affiliate marketing and how it can transform businesses, emphasizing the importance of authentic content creation, particularly through short form videos.Moreover, Marty shares his insights on affiliate marketing, discussing the different levels of affiliates, his journey to becoming a super affiliate, and the importance of effective communication. He emphasizes the need...2025-02-1333 min

The Affiliate Marketing PodcastHow To Plan Your Affiliate Growth Strategy For 2025Welcome back to the Affiliate Marketing Podcast! In this second episode of 2025, we’re diving into actionable strategies for the year ahead. With many of us settling back into work mode, it’s the perfect time to rethink your goals and predictions for 2025.This week, we’re sharing the highlights from our recent LinkedIn Audio event. Hosted by: Rosanne Govender (Head of Growth Marketing at Affiverse), Leanna Klyne (Affiverse’s Head of Agency), and Afffiverse CEO and Founder, Lee-Ann Johnstone, this event gathered insights from the community on what’s new and trending in affiliate marketing. If you missed...2025-01-0935 min

The Affiliate Marketing PodcastNew Year, New Goals & My 2025 Affiliate Marketing PredictionsIn this celebratory New Year episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone, founder of Affiverse, reflects on an exceptional 2024 while looking ahead to the trends and opportunities shaping affiliate marketing in 2025. Key segments of this podcast and where you can tune in to go direct: [04:35] Trends to Watch in 2025[08:50] AI and Automation in Affiliate Marketing[11:42] Looking Ahead: Upcoming Events and what’s in store for AffiverseWe want to hear from YOU!Would you like to feature on The Affiliate Marketing Podcast?Perhaps you’d like...2025-01-0215 min

The Affiliate Marketing PodcastHow to Scale your SaaS Affiliate Program and Build Long Term PartnershipsIn this episode, Lee-Ann Johnstone interviews John LoBrutto, an expert in affiliate marketing, focusing on the unique aspects of SaaS affiliate programs. They discuss foundational elements, the right timing for launching an affiliate program, the importance of branding, and the types of affiliates that are most effective for SaaS products. John shares insights on the challenges faced by SaaS affiliate programs and emphasizes the need for a strategic approach to maximize success.They highlight the need for effective communication, the value of expertise, and the significance of listening to affiliates for product development. The discussion culminates in...2024-12-1238 min

The Affiliate Marketing PodcastHigh Stakes Conversions: Why CRO Matters for iGaming (Affiliates and Operators)In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Dave Gowans from Browser to Buyer about the significance of Conversion Rate Optimization (CRO) for businesses, especially as we approach 2025. They discuss the importance of understanding conversion rates, identifying barriers to conversion, and the role of user research in optimizing conversion strategies. The discussion also covers strategic testing methods to ensure effective CRO and the value of seeking expert help to achieve better results.Listen to find out more about:Actionable steps for businesses to implement in their CRO strategies for 2025...2024-12-0532 min

The Affiliate Marketing PodcastThe Ultimate Guide to Brand Partnerships (Where, What, Why, How)Welcome to a brand new season of the Affiliate Marketing Podcast. In this episode, host Lee-Ann Johnstone speaks with Jamie White, Co-founder of Brand Partnerships, about the growing importance of brand collaborations in the marketing landscape.They discuss the steps brands should take to initiate partnerships, the challenges they may face, and best practices for successful collaborations. Jamie emphasizes the need for clear objectives, the importance of identifying the right partners, and the potential for significant growth in the brand partnership space. The conversation also highlights the role of the Brand Partnerships platform in facilitating these connections...2024-11-2832 min

The Affiliate Marketing PodcastWhat the US Brand Survey Revealed About the Affiliate IndustryIn this podcast episode, Lee-Ann Johnstone interviews Tricia Meyer, the executive director of the Performance Marketing Association (PMA), discussing insights from a recent brand survey.They explore the significance of agency involvement in affiliate marketing, trends in advertiser spending, the importance of segmentation, and the impact of pricing models. The conversation also touches on the focus on profitability, program maturity, and the strategic use of subnetworks.Key segments of this podcast and where you can tune in to go direct: [04:12] The Significance of Agency Involvement[21:10] Future Predictions for Performance Marketing[24:17...2024-11-1432 min

The Affiliate Marketing PodcastHow To Gain Traction With Content Creators in Your Affiliate ProgramIn this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone interviews Social Media Expert Joe Sbiti. Joe shares his journey from creating faceless content to building a community and monetizing his efforts through various platforms. Joe shares insights on the dynamics of brand collaborations, the importance of authenticity in content creation, and the evolving landscape of affiliate marketing. He emphasizes the need for personalized outreach from brands, the role of AI in content generation, and the significance of building genuine relationships in the industry. Joe also discusses emerging trends in social commerce and the balance between...2024-11-0734 min

The Affiliate Marketing PodcastBrand and Community Marketing: Everything You Need to Know Before You InvestIn this episode, host Lee-Ann Johnstone interviews René Ackermann, the Head of Social and Community at MBG Digital, about the importance of community building in the crypto industry and how to create impactful video campaigns. They discuss the role of community in building trust and transparency, the value of brand ambassadors like Michael Bisping, and the power of video content in engaging audiences. They also explore the challenges and strategies of working with ambassadors and share insights on the future of video content and community building in the crypto marketing space.Talking points include:C...2024-09-2628 min

The Affiliate Marketing PodcastAffiliate Marketing: Exploring the Dark Side of the MoonIn this episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Josh Sebo, COO of OfferVault.com. They discuss Josh's background in the music industry and how he transitioned into affiliate marketing. The conversation also touches on the importance of branding and staying relevant in a competitive industry, the rise of pay-per-call marketing, and the need for advertisers to understand and reach their affiliates on various platforms.Listen to find out more about:The Rise of Pay-Per-Call Marketing in the Affiliate IndustryReaching Affiliates on Various Platforms:The Potential of AI...2024-05-1644 min

The Affiliate Marketing PodcastTracking Debate and Shifting Affiliate ParadigmsIn this episode, Lee-Ann Johnstone interviews Richard Dennys, CEO of Game Lounge, about his experience in the affiliate marketing industry. They discuss the differences between iGaming and eCommerce marketing strategies, the challenges and opportunities in the iGaming industry, and the importance of collaboration between operators and affiliates. Richard also shares his insights on emerging trends and shifts in affiliate marketing, emphasising the need for diversification and simplicity in affiliate strategies. The episode provides valuable insights for both newcomers and experienced professionals in the affiliate marketing space.Listen to find out more about:Richard's Experience...2024-04-1133 min

The Affiliate Marketing PodcastMaximising Affiliate Marketing Success in Asia: Approaches and Strategies for Rapid GrowthIn this week’s episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone interviews Parul Bhargava, Co-Founder and CEO of vCommission. Listen to this insightful discussion about maximising affiliate marketing success in Asia. They discuss the growth of affiliate marketing in the Asian market, the importance of language and currency localisation, successful brands in the region, and the strategies for success in the Asian market. They also talk about building relationships with affiliates, tracking and analytics, common mistakes in affiliate marketing, and the trends to watch in the Asian market. Don’t miss these valuable insights for brands looking to expa...2024-02-1536 min

The Affiliate Marketing PodcastCrafting Highly-Converting Creatives for Your iGaming BusinessIn this conversation, Lee-Ann Johnstone speaks with Stuart Allen and Adrian Jooste from Vegas Kings about the psychology of design and how to create successful campaigns for affiliate programs. They discuss the importance of a good brief and provide tips for creating one that effectively communicates the desired outcome to the design team. They also emphasise the need for open communication and feedback between affiliate managers and designers. The conversation covers best practices in design, including the use of colour, imagery, and messaging. The speakers also discuss trends in design and the impact of AI on the industry.2024-02-0838 min

The Affiliate Marketing PodcastWelcome to 2024: Things I Learned in 2023Welcome to the first episode of the Affiliate Marketing Podcast for 2024. In this reflective episode, Lee-Ann focuses on the key learnings and accomplishments Affiverse has taken from 2023. She discusses the rebranding of the company and the huge success of the award-winning Affiverse Agency Team. Lee-Ann also shares personal lessons learned, including: the importance of self-preservation, taking measured risks, and embracing failure. She emphasises the need for authenticity and staying true to oneself in the industry. PLUS, she gives you a sneak preview of upcoming events and offerings for 2024, including a revised AMPP coaching course and a BRAND NEW Affiliate...2024-01-0419 min

The Affiliate Marketing PodcastHighlights and Insights From This Season’s GuestsWe’ve got something special for you on this week’s episode of The Affiliate Marketing Podcast. Affiverse Founder Lee-Ann Johnstone will be taking a look back at some of the fantastic guests we’ve had on the podcast over the past season and has presented a selection of highlights for you to enjoy. Listen to find out more about:Building relationships and the power of data Brand-to-brand partnershipsHow to apply strategies to affiliate marketing. Key segments of this podcast and where you can tune in to go direct:[05:47] How AI is dis...2023-12-2835 min

The Affiliate Marketing PodcastSpecial Episode: Tackling Tracking & Inefficiencies in Affiliate Program ManagementThis week, on the Affiliate Marketing Podcast, we have a special episode for you to enjoy. Leanna Klyne, Head of Agency here at Affiverse, is your Fireside Chat host. Joined by Affiverse Founder, Lee-Ann Johnstone, alongside Todd Crawford, Co-Founder and VP of Strategic Initiatives at Impact.com they discuss tackling tracking and inefficiencies in affiliate program management. Let’s dive into this hot topic….We would like to wish you all the very best for the holiday season. Thank you for supporting us and for tuning in each week to learn with us. Here’s to all the ex...2023-12-2125 min

The Affiliate Marketing Podcast3 Important Lessons for Affiliate ManagersThis week on the Affiliate Marketing Podcast, we have an audio event to share with you. Recently, Affiverse Agency Director, Leanna Klyne, joined Lee-Ann to discuss ‘3 important lessons for Affiliate Marketing Managers.’ The LinkedIn webinar was widely attended, with plenty of audience participation. Here, they share their biggest learnings from their time in the industry and a few of those all-important lessons learned along the way. Listen until the end to hear Lee-Ann’s predictions on what’s in store for 2024!Listen to find out more about:The importance of building connections.Adding personality into you...2023-12-1439 min

The Affiliate Marketing PodcastHow To Do Affiliate Marketing StrategicallyOn this week’s episode of the Affiliate Marketing Podcast, Lee-Ann is joined by Simon Kingsnorth to talk about how to do Affiliate Marketing strategically. Not only is Simon the founder and CEO of SK, a strategic marketing agency, but he’s also the author of Digital Marketing Strategy. This is a book that grabbed Lee-Ann’s attention and one that she thoroughly enjoyed reading. Let’s join them as they discuss some of the hottest industry topics…Listen to find out more about:What does the desire for growth actually mean?How to avoid burn...2023-11-3034 min

The Affiliate Marketing PodcastImposter Syndrome and Working in the Affiliate Industry as a Female LeaderThis week, on the Affiliate Marketing Podcast, Lee-Ann is joined by Naomi Barton. Naomi is Portfolio Director for Clarion Gaming, which is the company that runs iGB Affiliate Events around the world. Naomi and Lee-Ann discuss the important topic of women in leadership roles and how Imposter Syndrome can be handled for those working in the affiliate marketing industry – both women and men…Listen for more discussion topics:You already have a seat at the table – there is nothing to prove to anybodyLessons learned from failure The importance of mentorshipKey segments of this...2023-11-0237 min

The Affiliate Marketing PodcastAPMA – Industry Challenges Being SolvedWe are back with Season 14 of the Affiliate Marketing Podcast and this week we are joined by Kevin Edwards. Kevin is the Founder and Director of the Affiliate Performance Marketing Association (APMA) and he joins Lee-Ann to explain more about this exciting launch.Kevin is no stranger to the Affiliate Marketing Podcast, having been behind our mic before. But, this time he is talking about the recent launch of the APMA. Lee-Ann begins by asking Kevin to talk us through what some of the fundamental projects will be for the APMA.Listen to find...2023-10-2635 min

The Affiliate Marketing PodcastAI Tools and How to Leverage Them in Your Affiliate ProgramWelcome back to a brand new season of the Affiliate Marketing Podcast. We begin Season 14 with insight from Alec Biedrzycki, discussing AI tools and how to leverage them in your affiliate program. Alec is Head of Partner Marketing at Jasper.ai and joins our Affiverse Founder, Lee-Ann Johnstone, to explain all.Lee-Ann kicks the conversation off by pointing out that AI seems to be the big topic that everybody is talking about right now, particularly in the affiliate marketing industry…Listen to find out more about AI Tools and How to Le...2023-10-1933 min

The Affiliate Marketing PodcastHow To Embrace The Whole Affiliate Partnership Economy: Non-Traditional Affiliates Can Make Great Partners, Too!On this week’s Affiliate Marketing Podcast, Lee-Ann welcomes David Pickard, the CEO of Phonexa UK. They discuss lead generation and how Phonexa is helping clients and affiliates get more value from the marketing campaigns that they are running. Phonexa is an enterprise grade tracking platform for performance and partner marketing, specifically. The suite is responsible for delivering true end-to-end tracking and attribution for the consumer lead and call lifecycle. Lee-Ann points out that we are going through a bit of a revolution in terms of affiliate marketing, where traditional affiliates are not the only ki...2023-09-2833 min

The Affiliate Marketing PodcastContent Marketing & Publisher Relationships - What You Need To KnowWe’re back with another episode of the Affiliate Marketing Podcast with Affiverse founder Lee-Ann Johnstone. This week, Lee-Ann is joined by the Editorial Director of Global Savings Group, Anna Hecht to talk about the retail space and the advancements that are causing it to evolve.Listen to find out more about: • Opening the first ever shopping website • How to make your content uniqueKey segments of this podcast and where you can tune into go direct • [17:00] – Finding the value of content • [26:00] – Using AI in content creation • [33:00...2023-08-3142 min

The Affiliate Marketing PodcastHow Data Science Drives Ecommerce And Affiliate MarketingSeason 12 of the Affiliate Marketing Podcast is back with Episode 2! On this week’s episode, Lee-Ann sat down with the Head of Practice for Digital Transformation, eCommerce, and Strategy at Nimble Gravity, Matt Ranta. Nimble Gravity is a consultancy company that specialises in data science, digital strategy, and ecommerce.Listen to this week’s episode to hear Lee-Ann and Matt discuss how data science is driving the ecommerce and affiliate marketing industries. If you’re looking for more affiliate marketing and ecommerce advice, be sure to register to join our ELEVATE Summit in July. We’ll be hos...2023-05-2533 min

The Affiliate Marketing PodcastAfrican Affiliate Landscape Insights To An Emergent MarketplaceJoin Lee-Ann in the Affiliate Marketing Podcast as she discusses affiliate marketing with Gilles Catteeuw. The head of acquisition for Premier Bet Partners, Gilles looks after the digital marketing and affiliate marketing aspects of running Premier Bet’s many labels covering 22 African countries.Listen into the conversation to find out what Gilles and Lee-Ann think about the cultural differences in African and British betting and what is to be learned by affiliate marketers. Listen to find out more about:African versus British betting cultureEducation’s place in iGamingFinding the right combination to ma...2023-03-2340 min

The Affiliate Marketing PodcastDisrupting The Friction Between Advertisers & Publishers - MitgoIn this week’s special episode, Lee-Ann is joined by Mitgo USA’s managing director, Evan Johnson. With years of critical thinking, building relationships and improving processes behind him, Evan has a lot to say about affiliate marketing from the perspective of a global company.Listen in as Lee-Ann and Evan discuss how a global company approaches affiliate marketing, and how they maintain these relationships with affiliates and publishers.This episode has been sponsored by Admitad, a Mitgo company, if you would like to find out more please click here to see how we can help...2023-03-1634 min

The Affiliate Marketing PodcastWhat's Coming Up In Season 11In this week’s podcast, we are offering you a sneak peek at what’s in store for future episodes. Our very own CEO Lee-Ann Johnstone highlights some insights you might have missed, as well as some future events that you might want to mark in your calendar.Tune in to get the latest info on the upcoming Elevate Summit, the best bits of the past Amplify Summit, and more details of what’s to come.Plus, we’d love to hear from you on what you think about our podcast. Click here to get access t...2023-03-0210 min

The Affiliate Marketing PodcastHighlights from AMPLIFY: Big Affiliate Performance Marketing Trends for 2023Fresh off the closure of our AMPLIFY Summit, Lee-Ann is joined by a few big-name peers in the affiliate marketing industry to discuss the biggest trends predicted for 2023.In the opening discussion of the Amplify Summit, Lee-Ann was joined by Finder Head of Performance, Stephen Davis, Shopify Product Leader, Mike Schmidt, and Perform[cb] CEO, Erin Cigich, to discuss trends that social media and affiliate marketers are likely to see over 2023. We’re going through the key takeaways from the first panel of the Amplify Summit.Listen to find out more about:What th...2023-02-1635 min

The Affiliate Marketing PodcastProgram Segmentation: Fireside Chat With Lisa RioloLee-Ann is once again joined by co-founder and advisor of Impact.com, and long-time lover of the Affiliate Marketing podcast, Lisa Riolo.Lisa has over 25 years experience of leadership and executive experience within organizations of all sizes (from start-ups to national corporations) and business models. Managed teams across all functional areas and through fast-paced growth. She and Lee-Ann have a lot to discuss on affiliate marketing given their long histories circling each other in the digital marketing world. Listen here to find out what they came up with.Listen to find...2023-02-0914 min

The Affiliate Marketing PodcastBuilding A Career In Affiliate MarketingLee-Ann is once again joined on the podcast by an affiliate marketing peer ready to share their insights. This week, PerformanceMarketingJOBS founder, Mike Carney is discussing with Lee-Ann what makes an ideal affiliate marketing manager.They are going over hard versus soft skills, what makes the ideal candidate on paper and if there is even a demand for affiliates. Spoiler: there is!Click the link below to hear all the advice. And if you are interested in learning about the variety of jobs in the performance marketing industry, reach out to Mike via LinkedIn.2023-02-0234 min

The Affiliate Marketing PodcastBehind the Mic: Affiliate Trends for 2023 with Lisa RioloWe’re back with another Affiliate Marketing Podcast, with a twist. Impact.com Co-Founder and Advisor, Lisa Riolo is the first guest of the year, but she’s turning the mic to our very own Lee-Ann Johnstone. Lee-Ann will have the chance to give her thoughts on all things affiliate marketing, including networking in the affiliate marketing industry, the importance of party data and details on the upcoming Amplify Summit on January 17th. Listen to the two swap ideas and find out all the insights garnered from many discussions with industry peers. [Podcast embedded here]The concept of re...2023-01-1240 min

The Affiliate Marketing PodcastWhat I learned about Affiliate Marketing in 2022Well, we’re back! Happy New Year everyone! In the first episode of 2023, the Affiliate Marketing podcast is back. This week Lee-Ann is reminiscing over the lessons learned from 2022 and what to take into 2023. Join us in the first of many podcasts as we go into 2023 and look back over the most valuable insights learned in the industry. Hopefully, they can lead the way into the future. We’re looking at a few of those insights here. Listen to find out more about:Lee-Ann’s reflections on 2022 and hopes for 2023Reflecting back on the m...2023-01-0521 min

The Affiliate Marketing PodcastThe Elevate Summit Vol 1: B2B Affiliate Programs: How to Elevate your B2B affiliate partnerships and drive more sales to your brandsWe’re back and raring to go! In our first podcast of the season, Lee-Ann is discussing B2B affiliate programs and how they differ from brand to brand marketing. She will be joined by, not one guest, but many industry peers that all weigh in with their insights on the matter as we launch volume 1 of a set of panels from our Elevate Summit. Joining Lee-Ann this week is Nikita Zhitkevich, Director of Channel Partnerships at PartnerStack, Jason Lilien, Senior Director at All Inclusive Marketing, Robin Albrecht, Affiliate Partnerships Manager in Digital Marketing at BigCommerce, and Mar...2022-12-2328 min

The Affiliate Marketing PodcastWomen in Digital Marketing - Linking up Great MindsLee-Ann is back with another podcast. This time, featuring two lovely ladies from LinkUnite, an exclusive invite-only women’s retreat and digital marketing forum that sounds like the perfect combination of a girls’ night of breaking the glass ceiling. “Dedicated to lifting up female founders in the digital industry.”Founder and CEO, Amanda Farris and President and COO Sara Malo will be joining Lee-Ann to talk about empowering women in the digital marketing industry. Amanda has worked in tech, real estate, finance, architecture, and design industries and is now sharing her skills in marketing and global co...2022-12-0828 min

The Affiliate Marketing PodcastCrushing The Event Space: Watch Out For AmplifyWelcome back to all of your wonderful listeners and on this week’s episode of the Affiliate Marketing Podcast we have, yet again, another amazing guest on the show. Say hi to Paddy Mcgill. Paddy is a SaaS Affiliate and Partnership marketing specialist with over a decade of experience. Paddy was responsible for growing Thinkific's Affiliate Program 11x and has consulted for 20 other brands in the content creation, live streaming, webinar and online course space. On top of that, Paddy is known for building high performing webinars, online summits and online coursesThis week’s episode is some...2022-10-1331 min

The Affiliate Marketing PodcastThe Low Down on Partner Ecosystems with Nikita ZhitkevichWelcome back to the Affiliate Marketing Podcast! This week, your host Lee-Ann Johnstone will be delving into the world behind the partnership ecosystem. She is joined by Nikita Zhitkevich who is the Director of Channel Partnerships at Partner Stacks. They get down to the nitty gritty and discuss:What the current partner ecosystem looks like and how it has evolvedHow to build on your relationships and what tools you can use You will leave with top tips on how to scale your partnership effortsInfo on the trends to what out...2022-09-2933 min

The Affiliate Marketing PodcastThe Great Resignation – Retaining Affiliate Management TalentSeason 8 of the affiliate marketing podcast has finally landed and we are kicking off the season with an amazing, yet controversial topic. The great resignation is truly upon us and for employers, it is causing a bit of a stir. On the show this week we have Susannah Rayburn, General Manager of Affiliate Network at Diablo Media. Since 2013, Susannah has been working behind the scenes helping to make Diablo Media one of the top Performance Marketing companies in the US. With a passion to help others succeed, she thrives on providing leadership, support, and...2022-06-2428 min

The Affiliate Marketing PodcastThe Trenches (Getting an Insider Look-in!)As season 7 of the affiliate marketing podcast starts to finish up, we thought it would be nice to have our Head of Agency Services, Leanna Klyne, on the show to discuss some of the big questions we get thrown at us in program pitches and also cover some of the topics you’ve asked us about on emails, LinkedIn messages and what’s app or telegram groups. Prior to joining the AffiliateINSIDER in April 2019, Leanna had spent over 10 years at Paysafe Group. During her time there, she held various positions – most notably as B2C Partnership Marketing Manager...2022-06-0234 min

The Affiliate Marketing PodcastELEVATE Masterclasses You Don’t Want to MissJoin Lee-Ann on this week's episode of the affiliate marketing podcast as she sits down with Paddy McGill, Head of Ecosystem at eWebinar, and Susan Kabani. Founder of Ugenie.io. Both of these amazing guests are attending the famous ELEVATE summit, and they give is a taster on what to expect from their masterclasses. The ELEVATE Summit is a virtual learning and networking event that explores where and how digital and affiliate marketers can ELEVATE their performance to grow. Make sure you grab tickets for this star-studded event via eventbrite on our website. Listen to...2022-05-1215 min

The Affiliate Marketing PodcastHow To Amplify Your Partner DiscoveryWelcome back to Episode 10 of Season 6 of the AffiliateINSIDER’s Affiliate Marketing Podcast with Lee-Ann Johnstone… if you’re new to the podcast welcome! If you’ve been here before and tune in regularly - thanks for listening, we appreciate you. If you haven’t met Lee-Ann yet, you can link in with her on LinkedIN and find out more about her, the history and experience in affiliate marketing and if you feel brave and don’t just want to lurk - reach out and DM her there too.It’s been a busy 3 or so years as we re-launc...2022-03-1720 min

The Affiliate Marketing PodcastAmplify Summit Highlights Part 2Back again to listen to another episode of the affiliate marketing podcast? This week Lee-Ann Johnstone, continues with her four-part series, where she retraces all of the best bits from AffiliateINSIDER’s AMPLIFY summit. And in case you missed it or are wondering what the heck the AffiliateAMPLIFY summit was all about - in short - our summits are an opportunity to kickstart the year with industry experts highlighting where and how to focus your strategy to gain momentum! Our next event ELEVATE is coming up soon on the 14-15 June so make sure you register so tha...2022-02-1031 min

The Affiliate Marketing PodcastAmplify Summit Highlights Part 1Welcome back to the Affiliate Marketing Podcast. This week, your host, Lee-Ann Johnstone gifts you with the first of a 3-part series giving you the highlights of our Amplify Summit which happened just a few short weeks ago. The event was jam-packed full of content, case studies, webinars, masterclasses and 8 hours of panel discussions all about what the future of affiliate marketing looks like, along with some amazing insights from experts around the globe. If you missed it - don’t worry, because over the course of the next few weeks we will be dropping the...2022-02-0333 min

The Affiliate Marketing PodcastBrands, Bandwagons & Bullshit - With Harry LangWelcome back to the affiliate marketing podcast! This week Lee-Ann is excited to be joined by CMO of Stint, Harry Lang. Harry has worked in integrated marketing for over 20 years. The first 7 were spent in agencies and the last 15 have been as CMO, Marketing Director or as a consultant in a number of leading online gaming and esports organisations. A fantastic guest filled with knowledge to entice our listeners. His latest book, 'Brands, Bandwagons & Bullshit' is an essential guide to the marketing, advertising, PR and media industries, launched in December 2021. If you want to find out more a...2022-01-2034 min

The Affiliate Marketing PodcastAmplifying entrepreneurship with Jose Cayasso of SlidebeanThe affiliate marketing podcast is back for season 6, and what better way to begin by introducing another fantastic guest to the show. Today on the show Lee-Ann was fortunate enough to have Slidebean’s CEO and the Founder of many entrepreneurial businesses Jose Cayasso or - “Caya” as he’s known to tribe of social media followers online. Slidebean are a diverse team of 33 men and women working across New York and San Joseto help anyone create beautiful presentations in minutes! But not only that, the company are well known for being...2022-01-1327 min

The Affiliate Marketing PodcastThe Affiliate Marketing Podcast – 10 things I learned in 2021Hi guys and welcome back to the affiliate marketing podcast! We here, at AffiliateINSIDER, hope you managed to a happy new year, safely and with all of your loved ones. This week’s episode is very special as our host, Lee-Ann Johnstone, gives a quite personal review on her last 12 months and tells us what she has had to adapt and overcome in order to become the affiliate marketing whiz that she is today. As season 6 approaches, Lee-Ann wanted to give you an inside scoop on the person behind the podcast and let you know why she is...2022-01-0620 min

The Affiliate Marketing PodcastWhat We’ve Learned: Affiliate Marketing Around The WorldJoin us once again for this wee's Affiliate Marketing podcast! I was joined by someone I know very well, AffiliateINSIDERS head of agency services, Leanna Klyne. There is literally nobody I know more qualified than Leanna to be a part of today’s podcast where we discuss what we (as an agency) have learned this season about the finer nuances of affiliate marketing around the world. Leanna has worked with me at AffiliateINSIDER for almost 3 years now, however, prior to joining us she had a brilliant career in the finance industry managing a global affiliate program that gre...2021-12-1629 min

The Affiliate Marketing PodcastThe Affiliate Marketing Podcast – Affiliate Marketing in RussiaWe’re back with another episode of The Affiliate Marketing Podcast! On this week’s podcast we are joined by Constantine Ivanchuk – an affiliate manager for a Parimatch who are a leading sports betting brand that have a strong foothold within the Cis region. Through the years of experience, Constantine was able to give us some fantastic insights into the world of affiliate marketing within the Cis region – specifically focusing on Russia and Ukraine. Constantine provides informative advice on the significant differences between western and eastern European cultures and explains why this is important for any new businesse...2021-11-1828 min

The Affiliate Marketing PodcastThe Affiliate Marketing Podcast – LatAm Focus – iGaming ConsultantIt’s time for another episode of The Affiliate Marketing Podcast! Season 5 has provided some amazing guests so far and this week is no different. Lee-Ann is joined by Latin America iGaming Consultant - Samantha Asensi. Samantha has been involved within the affiliate marketing industry for over 15 years and her vast wealth of knowledge around the industry has led her to be a co-founder of the Affiliate Summit LatAm. Samantha works alongside European companies who are aiming to gain access within the Latin American market; Due to her affiliate background Samantha has experience from bot...2021-11-1128 min

The Affiliate Marketing PodcastTaking Your Affiliate Program Global – EverflowWe’re back with another episode of The Affiliate Marketing Podcast! Season 5 is just getting started and we’ve already had some amazing guests. This week, Lee-Ann is joined by Zach Measures, Commercial Director EMEA of Everflow.io.Zach has built many teams from scratch and has a formidable track record in delivering millions of dollars in revenue. Everflow.io is an analytics and affiliate marketing SAAS built on the Google Cloud Platform utilising Big Query and ElasticSearch within their product stack to provide Digital Marketers with an unrivalled suite of tools for insight, analysis and...2021-11-0434 min

The Affiliate Marketing PodcastvCommission - Parul Bhargava (Asia)It’s time for another episode of Season 5 of the Affiliate Marketing Podcast. This week, Lee-Ann is joined by Parul Tarang Bhargava to discuss the Indian and Asian affiliate market. Lee-Ann previously spoke on the Indian market at the India Affiliate Summit hosted by IAMAI. Parul is currently the CEO of vCommission and is one of the most refined women entrepreneurs in the field of performance marketing in the country. Parul has so far successfully grown the routes of vCommission to newer horizons to bec...2021-10-2826 min

The Affiliate Marketing PodcastWhat's Next for Affiliate Marketing? with Refersion's Raj NijjerLast week we kicked of Season 5 of the Affiliate Marketing Podcast with a fantastic episode, and this week we are back with another great episode. This week, Lee-Ann is joined by another great guest who has a great deal of experience working within the affiliate marketing industry. In this week’s episode Lee-Ann caught up with Raj Nijjer, the chief marketing officer of Refersion, to talk about affiliate marketing around the world.Raj Nijjer started his career within affiliate marketing by taking on a number of different leadership roles, before moving on...2021-10-1440 min

The Affiliate Marketing PodcastAffiliate Marketing Podcast – We’re Taking A BreakSeason 4 of the Affiliate Marketing Podcast has been jam packed with some incredible guests, some excellent advice and has provided listeners with a great insight into affiliate marketing and what it is like to work within the industry. We have spent the past couple of weeks looking back at some of the highlights of Season 4 in terms of strategy, advice and the top industry and affiliate marketing stats, all in preparation for Season 5.This week sadly brings the final episode of Season 4 of the Affiliate Marketing Podcast, but not to worry, as Season 5 will be here sooner...2021-09-2305 min

The Affiliate Marketing PodcastAffiliate Marketing Podcast – Getting To Know You with Lee-Ann JohnstoneOver the past couple of weeks, we have been looking back at some of the highlights if Season 4 of the Affiliate Marketing podcast, in terms of strategy, advice and the top industry and affiliate marketing stats. But this week we are back with an extra special treat.In this week’s extra episode of AffiliateINSIDER’s Affiliate Marketing Podcast, we’re placing the one and only Lee-Ann Johnstone in the host seat. Throughout the episode Lee-Ann, the host of the Affiliate Marketing Podcast, delves a bit deeper into why she is so passionate about Affiliate Marketing and Partne...2021-09-1630 min

The Affiliate Marketing PodcastAffiliate Marketing Podcast – The Best Insight on Strategy and Advice from Season 4Last week saw the final episode of Season 4 of the Affiliate Insider Podcast, which was jam packed with some fantastic guests and some great nuggets of affiliate marketing wisdom. As a special treat, this week Lee-Ann looks back over Season 4 of the Affiliate Marketing Podcast and discusses the top bits of strategy and advice that you may have missed throughout the season. Listen to hear more about:What is takes to launch an affiliate marketing program and what it takes to make them a successThe key issues that brands struggle with within the affiliate m...2021-09-0218 min

The Affiliate Marketing PodcastAffiliate Marketing Podcast - The Future of Partner Discovery with Alex PhillipsAs we are nearing the end of Season 4 of the Affiliate Marketing Podcast, Lee-Ann is joined by another great guest this week. In this week’s episode of the Affiliate Marketing Podcast, Lee-Ann is joined by Alex Phillips, the founder of Breezy.io, to discuss all things affiliate management and partner marketing.Alex Philips started his career in the affiliate industry by running an online user generator content platform, before moving becoming an affiliate manager for a tech company years later. Using his extensive knowledge and expertise from over 25 years within the industry, Al...2021-08-1946 min

The Affiliate Marketing PodcastThe Affiliate Marketing Podcast – Exploring Affiliate Marketing in the Education Sector with Ory WeihsThis week, Lee-Ann is joined by another incredible guest to continue season 4 of the Affiliate Marketing Podcast. In this episode, Lee-Ann is joined by Ory Weihs, the founder at Team Odeon.Ory Weihs has worked in the affiliate marketing industry for over 18 years now and has a great history within the industry. He started his career by running a small affiliate network, before slowly starting up to build up some affiliate and SEO websites. A number of years later he went on to set up a market leading performance marketing company known as 2021-08-1235 min

The Affiliate Marketing PodcastThe Affiliate Marketing Podcast – Small Brands Big Ideas with Seth RubinWe are back again with another episode in season 4 of the Affiliate Marketing Podcast. We have been joined by some incredible guests in the season so far, and this week is no different. This week, Lee-Ann was joined by Seth Rubin, the managing director at the small business network Grow.Seth Rubin has worked in the affiliate marketing industry for over 13 years now and currently works at the global affiliate marketing network Tradedoubler. At Tradedoubler, Seth is head of the small business network Grow, which helps small businesses to reach their...2021-07-2927 min

The Affiliate Marketing PodcastThe Affiliate Marketing Podcast – Diversity in Affiliate MarketingAs we continue Season 4 of the Affiliate Marketing Podcast, this week we are joined by a group of incredible women. This week, Lee-Ann was lucky to be joined by a group of women who have an amazing amount of experience in both digital and affiliate marketing, including Christina Thakor-Rankin, Sarafina Wolde Gabriel and Leanna Klyne.In this week’s episode Lee-Ann and her group of guests discuss a subject that is close to all of their hearts, which is diversity. They also discuss their roles as women within affiliate marketing and ho...2021-07-2239 min

The Affiliate Marketing PodcastThe Affiliate Marketing Podcast – Better Collective with Marc PedersenHave you been enjoying season 4 of the Affiliate Marketing Podcast so far? We have already been joined by some incredible guests this season and we have so much more to come. This week, Lee-Ann was joined by Marc Pedersen, the CEO US at Better Collective, a leading, international sports betting media group.Marc Pedersen has worked at Better Collective since 2007 and has been an integral figure in helping the company become one of the foremost affiliates in the betting industry – both in Europe and the US. Today, he is responsible for Better Collective's ac...2021-07-1520 min

The Affiliate Marketing PodcastThe Affiliate Marketing Podcast – Partner Discovery with Chris TradgettHow much do you know about partner discovery? We are currently on season 4 of the Affiliate Marketing Podcast and we have had some incredible guests so far. Lee-Ann has sat down with affiliate marketing, social media and crypto experts to hear their thoughts on the industry.This week, Lee-Ann was joined by Chris Tradgett to talk about partner discovery. Chris is the CMO at Publisher Discovery and has been working in the affiliate marketing industry for 18 years. Chris has spoken at many key industry events over the years and certainly knows his stuff. 2021-07-0829 min

The Affiliate Marketing PodcastThe Affiliate Marketing Podcast - Networks vs in House: The Big Debate with Kevin EdwardsIn the fourth season of the Affiliate Marketing Podcast, we have lined up a whole host of guests who will share their industry insights and this season is our biggest yet! This week, Lee-Ann Johnstone sat with Kevin Edwards to discuss the trends in the affiliate marketing industry. Kevin Edwards has worked in affiliate marketing for 19 years, including management of some of the UK's largest affiliate campaigns across several verticals. Kevin joined the global affiliate network and UK's largest performance network Awin in 2006 and became the Global Strategy Director in 2014. In his role, he...2021-06-2437 min

The Affiliate Marketing PodcastThe Affiliate Marketing Podcast – Blockchain & iGaming: Why the future looks great with Calvin Ayre and Becky Fontana LiggeroWe’re back again and season 4 of the Affiliate Marketing Podcast is our biggest yet. We have lined up a whole host of guests who will share their industry insights. In this episode, Lee-Ann was joined by two exceptional guests Calvin Ayre and Becky Fontana Liggero to talk about crypto and blockchain. Calvin is the founder of the Ayre Group and is now a Venture Capitalist with a specific investment and business focus on fintech innovations, data management, cybersecurity, and trans-actable digital tokens on the true Bitcoin blockchain, Bitcoin SV (BSV). Becky is a l...2021-06-1733 min

The Affiliate Marketing PodcastThe Affiliate Marketing Podcast - Common mistakes affiliate programs make and how to fix themThis is already the finale of Season 3 of the Affiliate Marketing Podcast! Throughout this season, Lee-Ann Johnstone has been discussing some of the hot topics in affiliate marketing with industry experts. In this episode, Lee-Ann talks shop with Head of Agency services , Leanna Klyne about the common problems affiliate programs have with their tech and infrastructure and how you can overcome these.Prior to joining the AffiliateINSIDER in April 2019, Leanna had spent over 10 years at Paysafe Group. During her time there, she held various positions – most notably as B2C Partnership Ma...2021-04-0832 min

The Affiliate Marketing PodcastThe Affiliate Marketing Podcast - Strategies learned from managing million dollar affiliate programs (Lee-Ann Johnstone)In the fourth episode of Season 3, Lee-Ann offers some advice on the strategies that she has learnt from managing million-dollar affiliate programs. Listen to hear more about: - How affiliate programs are managed- The different lifestyle cycles stages that they get into- The importance of having a very clear strategy mapped outCheck out the supporting documents here Rate, Review, & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” 2021-02-0415 min

The Affiliate Marketing PodcastThe Affiliate Marketing Podcast - Social Selling with Dean Seddon (Maverrik)In the third episode of Season 3, Lee-Ann is joined by Dean Seddon, Founder and CEO of Maverrik. Dean is an expert in digital and social selling with many years of experience under his belt. Lee-Ann and Dean discuss some of the following key points:- What the concept of social selling is - The importance of showcasing your offer on LinkedIn- How affiliates can use social selling to their advantageRate, Review, & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” 2021-01-2818 min

The Affiliate Marketing PodcastThe Affiliate Marketing Podcast - Jason Allan Scott deep dives Podcasting for 2021In the second episode of The Affiliate Marketing Podcast, Lee-Ann is joined by podcasting expert Jason Allan Scott. They discuss the importance of having a podcast, how to monetise it and offer some valuable advice. Listen to hear what Lee-Ann and Jason had to say. Rate, Review, & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” 2021-01-2132 min

The Affiliate Marketing PodcastThe Affiliate Marketing Podcast - Key Things I Learnt In 2020In the first Affiliate Marketing Podcast of 2021, Lee-Ann Johnstone reflects on what she learnt in 2020. This includes the fact that she is a great teacher, that she needs to look after her health and that you can't build a full-time business with part-time staff.Listen to the episode to hear what Lee-Ann had to say.Rate, Review, & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” 2021-01-1416 min

The Affiliate Marketing PodcastThe Affiliate Marketing Podcast - Tero Paivarinta talks about the benefits of Twitch StreamingIn this week's Affiliate Marketing Podcast, Lee-Ann Johnstone spoke with Tero Paivarinta about Twitch streaming. They discussed Tero's background in the industry and the importance of managing a partnership between the streamer and the brand.Listen to this week's episode to get some valuable insights into this kind of affiliate partnership.Rate, Review, & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” 2020-12-0723 min

The Affiliate Marketing PodcastThe Affiliate Marketing Podcast - Why Affiliate Management must be done compliantlyOn this week’s episode of The Affiliate Marketing Podcast, Lee-Ann Johnstone speaks with Rightlander's Ian Sims and Kindred Head of Affiliates, Ryan Henderson.They discuss compliance in the iGaming industry and the importance of this for affiliates. Listen to hear their thoughts on how operators can educate affiliates on compliance and more.Rate, Review, & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” 2020-12-0126 min