Shows
The Affiliate Marketing PodcastAffiliate Story: From Side Hustle to Global Publisher PlatformWhat happens when passion meets persistence in affiliate marketing? George Sullivan turned repeated program rejections into fuel for building The Sole Supplier—a content-first publisher that now drives millions in sales across Europe's biggest fashion retailers. In this candid conversation with host Lee-Ann Johnstone, George reveals the brutal early days of building an affiliate business, the moment everything changed, and why the industry's future belongs to publishers who can make people feel something.This episode is essential listening for affiliate managers who want to understand what life looks like on the other side of the par...
2025-10-3032 minThe Affiliate Marketing PodcastThe Secret Formula to High-Impact ContentWhat if everything you've been taught about promotional content is backwards?In this explosive Season 23 opener, host Lee-Ann Johnstone welcomes Saurabh Singh, co-founder and CEO of Flickstree and Zanopy AI, who drops a truth bomb that's making affiliate managers and content creators rethink their entire strategy: for every promotional post you publish, you should be creating six educational ones. Yes, you read that right—six to one. This isn't armchair theory. Saurabh has studied hundreds of thousands of successful brands worldwide, built an AI platform that's produced 47,000 videos this year, and personally grew an Instagram account from ze...
2025-10-1629 minThe Affiliate Marketing PodcastThe Five Step Flywheel for Growing a Successful PartnershipBuilding successful affiliate partnerships isn't just about sending cold emails and hoping for responses. In this episode, Lee-Ann sits down with Leanna Klyne, Affiverse's Head of Agency and an 18-year veteran of affiliate marketing, to reveal the exact five-step framework their agency uses to build lasting partnerships that actually convert. This isn't theory—it's the battle-tested system they use daily to connect brands with high-performing affiliates, and they're sharing it all, from LinkedIn profile optimisation to why your first email line is make-or-break.Talking points include:The...
2025-10-0241 minThe Affiliate Marketing PodcastData Partnerships: A Blueprint for Affiliate Program SuccessGet ready for an insightful conversation about the evolution of affiliate marketing from the operator perspective to the affiliate side. Tero Paivarinta, Business Development Lead at humbl.ai joins host Lee-Ann Johnstone to share his fascinating journey from iGaming customer support in 2006 to becoming a key figure in affiliate relationship management. With nearly two decades of industry experience, Tero reveals how data transparency is revolutionising partnerships and why authentic relationships remain the cornerstone of successful affiliate programs.Talking points include:How humbl.ai's data platform is cutting through industry misinformation by...
2025-09-2535 minThe Affiliate Marketing PodcastCreating High-Value Connections: Relationship Mastery for Performance MarketersFrom self-proclaimed "software engineer introvert" to confident industry connector, Julia Draghici, Co-Founder & CEO of CPV Lab and CPV ONE, has mastered the art of turning authentic relationships into business growth. In this candid conversation with host Lee-Ann Johnstone, Julia reveals how she transformed from someone who believed "building good software and having good customer support would be enough" into a partnership-driven entrepreneur whose business thrives on genuine connections. Through her journey from nervously walking conference floors to building lasting friendships that generate multiple client referrals, Julia demonstrates that the most powerful marketing tool isn't t...
2025-09-1834 minThe Affiliate Marketing PodcastLessons from Both Sides: Building Stronger Affiliate RelationshipsThis week, Lee-Ann Johnstone welcomes Alanas Ivšinas, iGaming Affiliate Marketing Expert, to the Affiliate Marketing Podcast for an insightful deep-dive into what truly makes partnerships thrive in one of the most competitive sectors of affiliate marketing. With over a decade of experience working across both sides of the table - from affiliate networks to major operators like GG Media Group - Alanas brings a rare perspective on deal-making, negotiation psychology, and the art of building lasting commercial relationships. Whether you're struggling with partner retention, looking to structure better deals, or want to und...
2025-09-1127 minThe Affiliate Marketing PodcastPartners, Not Just Payouts: What Really Makes Partnerships WorkThis week, Lee-Ann Johnstone sits down with Paul Puolakka, CMO of Mr. Gamble, who brings a rare dual perspective to affiliate marketing having worked extensively on both the operator and affiliate sides. Fresh from burnout in telecoms to becoming one of iGaming's most respected voices, Paul shares unfiltered insights on what separates thriving partnerships from those that crash and burn. This isn't your typical "build trust and communicate" advice—Paul digs into the tactical realities of partnership management, from handling payment delays to spotting red flags before they destroy relationships. Whether you're an affiliate manager stru...
2025-09-0433 minThe Affiliate Marketing PodcastTrust, Strategy, and Teamwork: The Foundations of Affiliate SuccessFrom the "wild west" days of online sports betting to today's heavily regulated landscape, few have witnessed the industry's transformation like Dimitry Voelkle. Host of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Dimitry, Founder of Zelda Consulting and one of the original architects behind Tipico, Germany's first major sportsbook. In this fascinating episode, Dimitry shares hard-won insights on building trust-based partnerships that survive decades of industry upheaval, revealing why the fundamentals of relationship building matter now more than ever.Talking points include:How to build lasting trust w...
2025-08-2837 minThe Affiliate Marketing PodcastWhy Retention Strategies Support Better Partnership ManagementWhat if everything you think you know about affiliate partnership management is actually costing you millions in untapped revenue? In this eye-opening episode, host Lee-Ann Johnstone sits down with Gali Hartuv, CEO and co-founder of WarriorLab, to unpack why treating your affiliate partners like VIP players could be the game-changing strategy your program needs. From a jaw-dropping case study that delivered 40% growth in 12 months to practical frameworks for building emotional equity with partners, this conversation challenges everything you think you know about affiliate relationship management. Whether you're managing a program with 50 affiliates or 5,000, the insights sh...
2025-08-2138 minThe Affiliate Marketing PodcastHow Smart Brand Owners Win Big With The Right Affiliate MovesGet ready for an absolute masterclass in partnership building! This week, host Lee-Ann Johnstone sits down with industry legend Moshe Adir, Founder of Vegas Kings and one of the most successful agency owners in the iGaming space. With decades of experience spanning from the early days of DOS programming to building multi-million pound partnerships, Moshe shares the hard-won lessons that separate successful long-term partnerships from quick-burn transactional relationships. This isn't your typical business chat – it's raw, honest insights from someone who's been there since the internet's first browser and has the battle scars to prove it....
2025-08-1440 minThe Affiliate Marketing PodcastThe Power of Walking a Mile in Your Affiliate’s Shoes: Lessons for ManagersWelcome to this week's Affiliate Marketing Podcast with host Lee-Ann Johnstone, where we explore how to build successful partnerships in affiliate marketing. This episode features some real talk from Stefan Muehlbauer, CEO of Affpal Consulting and affjobs.com, a seasoned industry veteran with 15+ years of experience who has transformed from running affiliate programs to becoming one of the industry's most sought-after recruiters and consultants. Stefan shares his unconventional journey from selling insurance to building a recruitment empire through the power of personal relationships and strategic giving.Talking points include:The strategic...
2025-08-0734 minThe Affiliate Marketing PodcastBuilding Partnerships That Last: Why Affiliates Deserve More & Operators Need to ListenIn this compelling episode, Lee-Ann Johnstone sits down with Richard Dennys, CEO of Game Lounge, for his second appearance on the podcast. Richard brings a unique perspective to partnership building, drawing parallels between his 30-year relationship, his passion for boating, and running a successful affiliate business with 60 live websites generating 15-20,000 new players monthly. This conversation goes beyond typical business advice, exploring the human elements that make partnerships truly successful in the affiliate marketing industry.We're delighted to have Mate Affiliates supporting this season of the podcast - thank you for...
2025-07-3138 minThe Affiliate Marketing PodcastBuilding Bulletproof Partnerships: Data, Control, Performance & ScalingWelcome to a brand new season of the Affiliate Marketing Podcast with your host, Lee-Ann Johnstone. Our guest this week is John Wright, Co-Founder and CEO of StatsDrone, whose unique journey gives him rare insight into what makes partnerships succeed or fail. In this conversation, we tackle the contentious issue of data ownership in iGaming, explore why trust remains the biggest barrier to effective collaboration, and reveal the tactical approaches that separate partnerships that scale from those that stagnate. Whether you're an affiliate manager looking to build stronger relationships with your partners, or an affiliate s...
2025-07-2437 minThe Affiliate Marketing PodcastAffiliate in Every Moment: Highlights & Lessons from this Season’s GuestsThis wrap-up episode celebrates a 21st season dedicated to proving that affiliate marketing is actually about every touchpoint in your customer's journey—from initial awareness through long-term retention. Host Lee-Ann Johnstone welcomed industry leaders who shared cutting-edge strategies, data-driven insights, and real-world case studies that demonstrate how sophisticated tracking, authentic partnerships, and cross-channel integration are revolutionising the way brands approach affiliate marketing. Whether you're looking to scale your existing program or build one from scratch, this season has delivered actionable wisdom that will help you move beyond transactional thinking to create lasting, profitable partnerships.Key segments of...
2025-07-1739 minThe Affiliate Marketing PodcastFrom Outreach to Outcomes: Building Smarter Affiliate ProgramsIn this week's episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone sits down with Lauren Garner, VP of Demand Generation and Partnerships at Ascent Funding, to explore the dramatic transformation of affiliate marketing over the past two decades. From her accidental entry into the industry at age 19 to managing multi-million dollar affiliate programs across multiple platforms, Lauren shares invaluable insights on scaling affiliate operations, the critical mindset shifts required for success, and why treating affiliates as customers rather than suppliers is fundamental to program growth. This conversation offers a masterclass in strategic program management for experienced affiliate marketers...
2025-07-1037 minThe Affiliate Marketing PodcastThe 6 Affiliate Wonders That Grow Affiliate ProgramsWelcome to another exciting episode of the Affiliate Marketing Podcast. This week, we're diving deep into the six fundamental principles that separate thriving affiliate programs from those that struggle to gain traction. Our host, Lee-Ann Johnstone, is joined by Aaron Paul, Co-Founder & CEO of Paul Street. Aaron shares battle-tested strategies that have helped transform countless affiliate programs from underperforming afterthoughts into revenue-driving powerhouses. Whether you're launching your first affiliate program or looking to scale an existing one, these 6 Wonders will revolutionise how you approach affiliate marketing growth.But what about number 7?! This week, we are d...
2025-06-2038 minThe Affiliate Marketing PodcastThe 6 Affiliate Wonders That Grow Affiliate ProgramsWelcome to another exciting episode of the Affiliate Marketing Podcast. This week, we're diving deep into the six fundamental principles that separate thriving affiliate programs from those that struggle to gain traction. Our host, Lee-Ann Johnstone, is joined by Aaron Paul, Co-Founder & CEO of Paul Street. Aaron shares battle-tested strategies that have helped transform countless affiliate programs from underperforming afterthoughts into revenue-driving powerhouses. Whether you're launching your first affiliate program or looking to scale an existing one, these 6 Wonders will revolutionise how you approach affiliate marketing growth.But what about number 7?! This week, we are d...
2025-06-1938 minThe Affiliate Marketing PodcastSwipe, Earn, Repeat: Unlocking the Power of Card-Linked OffersThis week, host Lee-Ann Johnstone dives deep into one of affiliate marketing's most misunderstood yet powerful tools with James Bannerman, VP of Global Sales at The Reward Collection. While many affiliate managers view card-linked offers (CLO) as just another publisher type, this episode reveals how CLO can strategically unlock value across every stage of the customer journey - from acquisition to retention. James shares insider insights from working with over 900 brands and managing a network of 700+ million customers globally, demonstrating how the right approach to card-linked offers can drive incremental growth without cannibalising existing affiliate performance.
2025-06-1237 minThe Affiliate Marketing PodcastPerformance Meets Precision: Building Stronger Affiliate Campaigns with DataIn this episode, host Lee-Ann Johnstone interviews Todd Stearn, Founder and CEO of The Aragon Company and Vibrant Performance. Todd shares insights from his unique position running an integrated affiliate ecosystem that includes networks, publishing, and agency services - giving him unprecedented visibility into performance marketing from every angle.From his early days learning affiliate marketing on the job in 2010 to building a seven-figure monthly spend program that won multiple industry awards, Todd reveals how data transparency and cross-channel integration are revolutionising affiliate campaign performance.Our thanks go to Everflow as this season’s sponsor. Wo...
2025-06-0534 minThe Affiliate Marketing PodcastWhy Relationships, Not Just Revenue, Drive Affiliate Growth TodayIn this episode, Lee-Ann Johnston interviews Mark Jacobs, the Director of Affiliate Success at Ideal Living, focusing on the health and wellness segment of affiliate marketing. They discuss Mark's journey into the industry, the evolution of affiliate marketing, and the importance of building authentic partnerships with affiliates. Mark shares insights on how to transition from a transactional approach to a more partnership-led model, emphasizing the significance of understanding the customer journey and the role of affiliates in that process. In this conversation, Mark Jacobs discusses the intricacies of affiliate marketing, particularly in the health and wellness sector. He emphasizes...
2025-05-2936 minThe Affiliate Marketing PodcastAffiliate in Totality – Why Data is the Game-ChangerIn this week's episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Michael Cole, SVP of Marketing at Everflow, to discuss the evolution of affiliate marketing measurement and attribution. With $5 billion in transactions tracked through Everflow's platform last year, Michael shares valuable insights on how brands can leverage data to optimise their affiliate programs.Our thanks go to Everflow as this season’s sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.Listen to find out more about: • How one finan...
2025-05-2232 minThe Affiliate Marketing PodcastAffiliate Network Strategies Reimagined: Building Better Relationships & ResultsIn this episode of the Affiliate Marketing Podcast, Gaurav Arora shares his extensive experience in the affiliate marketing industry, discussing the evolution of affiliate networks, the importance of direct partnerships, and the need for strategic segmentation in affiliate programs. He emphasises the significance of building relationships with account managers and understanding the diverse roles of publishers in the customer journey. The conversation also explores best practices for leveraging affiliate networks effectively and the future of affiliate marketing in the context of AI and data-driven strategies.Key segments of this podcast and where you can tune in...
2025-05-1532 minThe Affiliate Marketing PodcastFrom Setup to Scale: Growing Affiliate Programs the Right WayOn this week's Affiliate Marketing Podcast, host Lee-Ann Johnstone is joined by Cindy Shen, Head of Account Management, EMEA at Everflow. With over 20 years of marketing experience, Cindy brings a unique perspective from traditional marketing to the affiliate space. Together, they explore how breaking down departmental silos and fostering cross-team collaboration can dramatically transform affiliate program performance and reputation.Our thanks to Everflow.io as our sponsor, this season.Key segments of this podcast and where you can tune in to go direct: [04:30] Why affiliate marketing remains misunderstood despite its growth.[09:20...
2025-05-0833 minThe Affiliate Marketing PodcastNot Just a Moment: Why Affiliate Marketing is EverythingIn this introductory episode of Season 21 of the Affiliate Marketing Podcast, host Lee-Ann Johnstone is joined by Michael Cole, SVP of Marketing for Everflow. They discuss the importance of tracking and attribution, the challenges brands face in recognising the full value of affiliate partnerships, and the need for a broader understanding of customer journeys beyond immediate transactions. The season will provide you with insights, case studies, and practical strategies for affiliate managers to enhance their programs and demonstrate their value to stakeholders.We are delighted to welcome Everflow.io as our sponsor, this season – let’s kick off...
2025-05-0121 minThe Affiliate Marketing PodcastAffiliate Trends Unpacked: What We’ve Learned This SeasonAs Season 20 of the Affiliate Marketing Podcast concludes, host Lee-Ann Johnstone looks back at the wealth of insights shared by industry trailblazers across ten compelling episodes. From content creators who stumbled into affiliate marketing and now command audiences of millions, to targeted approaches for finance and B2B markets, Season 20 delivered practical wisdom for affiliate professionals of every stripe.Change drives the affiliate marketing world, and this season captured the swift evolution happening throughout the industry. With AI advancements, content creation shifts, and fresh partnership models emerging, the podcast remains the essential resource for staying ahead of...
2025-04-2436 minThe Affiliate Marketing PodcastScaling Your Affiliate Program Using Content on PerformanceIn this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Jodie Millward, the Agency Partnerships Lead at Linkby. They discuss the evolution of affiliate marketing, focusing on the shift from traditional CPA models to CPC-driven content. Jodie shares insights on how Linkby empowers brands, especially smaller ones, to access premium content without upfront costs. The conversation highlights the importance of performance marketing, brand awareness, and the potential of Linkby as a future leader in performance PR. Practical tips for brands looking to leverage the platform are also provided, along with trends in the affiliate marketing landscape.
2025-04-1030 minThe Affiliate Marketing PodcastB2B Affiliate Marketing Strategies for Global GrowthIn this episode, Lee-Ann Johnstone interviews Alexander Feist, Head of Affiliate Marketing at Sage, discussing the rapid growth of B2B affiliate marketing. They explore the importance of building strategic partnerships, the challenges of global program execution, and the need for innovative commission structures. Alexander shares insights on creating a community around affiliate programs and offers valuable tips for affiliate managers. The conversation also touches on future trends in B2B affiliate marketing, emphasising the role of technology, content-driven affiliates, and the significance of human interaction in building successful partnerships.Key segments of this podcast and...
2025-04-0331 minThe Affiliate Marketing PodcastNavigating Finance Partnerships: Insights from Finder’s Stephen DavisIn this episode, Lee-Ann Johnstone interviews Stephen Davis from Finder.com, discussing the intricacies of finance affiliate marketing. Stephen shares his journey into the finance sector, the current state of the industry, and the importance of understanding user behaviour. The conversation also covers effective pitching strategies for affiliate managers, the onboarding process for new clients, and the strict compliance regulations that govern the finance industry. Tune in as Stephen debunks common myths about finance affiliate marketing and shares insights on successful partnerships.Key segments of this podcast and where you can tune in to go direct:
2025-03-2731 minThe Affiliate Marketing PodcastFake Reviews & Filtered Feeds: Why Trust is the New Marketing CurrencyIn this podcast episode, Lee-Ann Johnstone interviews Greta Dunne, founder of Marker Video, discussing the importance of authenticity in marketing. They explore the rise of micro-influencers, the impact of user-generated content, and how brands can leverage authentic content to build trust with consumers. The conversation also touches on the role of AI in content creation and the future of social media marketing.Key segments of this podcast and where you can tune in to go direct: [07:30] “Every person is a micro-Influencer”[09:04] The Role of AI in Authentic Content[17:41] Leveraging Authentic Content for Brands
2025-03-2031 minThe Affiliate Marketing PodcastAI for Non-Techies: How to Leverage Automation Without Losing CreativityIn this podcast episode, host Lee-Ann Johnstone speaks with Heather Murray, an AI marketing specialist, about the growing presence of AI in the industry. They explore the challenges of AI adoption, its impact on content creation and outreach, and the uncertainty surrounding its role in marketing jobs. Heather introduces her 3Cs framework for AI prompting, emphasizing the need for precision and context when using these tools. The discussion also addresses AI's limitations, including its biases and inaccuracies, and the legal concerns surrounding AI-generated content. Heather shares practical strategies for those incorporating AI into their workflows, cautioning that while AI...
2025-03-1334 minThe Affiliate Marketing PodcastHow CSS Publishers Can Boost Your Affiliate Program SalesIn this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Joep van den Boer from Shoparize about the role of CSS (Comparison Shopping Services) in affiliate marketing. They discuss the importance of CSS in enhancing visibility on Google Shopping, the technical requirements for working with CSS publishers, and the evolution of CSS in the affiliate landscape. Joep shares insights on how CSS can support SMEs, strategies for working with CSS publishers, and addresses common misconceptions. The conversation also touches on the future of affiliate marketing, success stories, and the importance of testing and transparency in partnerships.
2025-03-0632 minThe Affiliate Marketing PodcastSEO Volatility & Affiliate Growth: How Publishers Are AdaptingIn this episode, Lee-Ann Johnstone interviews Luke Watkin from MVF Global, discussing the current landscape of affiliate marketing, including the challenges posed by recent SEO changes, the integration of AI, and the impact of regulatory shifts. They explore the importance of diversification in marketing strategies and share insights on successful partnerships and future trends in the industry.Key segments of this podcast and where you can tune in to go direct: [07:55] The Role of AI in Affiliate Marketing [11:35] Navigating Policy Changes and Regulatory Challenges[27:42] Future Trends in Affiliate MarketingRat...
2025-02-2732 minThe Affiliate Marketing PodcastSimplifying Complex Strategies: Growing an Audience to 25 Million FollowersIn this episode, Lee-Ann Johnstone interviews Marty Englander, a digital nomad and expert in affiliate marketing. Marty shares his journey into the world of digital marketing, detailing how he accidentally stumbled into affiliate marketing while seeking tutorials on a software product. He discusses the power of affiliate marketing and how it can transform businesses, emphasizing the importance of authentic content creation, particularly through short form videos.Moreover, Marty shares his insights on affiliate marketing, discussing the different levels of affiliates, his journey to becoming a super affiliate, and the importance of effective communication. He emphasizes the need...
2025-02-1333 minThe Affiliate Marketing PodcastHow To Plan Your Affiliate Growth Strategy For 2025Welcome back to the Affiliate Marketing Podcast! In this second episode of 2025, we’re diving into actionable strategies for the year ahead. With many of us settling back into work mode, it’s the perfect time to rethink your goals and predictions for 2025.This week, we’re sharing the highlights from our recent LinkedIn Audio event. Hosted by: Rosanne Govender (Head of Growth Marketing at Affiverse), Leanna Klyne (Affiverse’s Head of Agency), and Afffiverse CEO and Founder, Lee-Ann Johnstone, this event gathered insights from the community on what’s new and trending in affiliate marketing. If you missed...
2025-01-0935 minThe Affiliate Marketing PodcastNew Year, New Goals & My 2025 Affiliate Marketing PredictionsIn this celebratory New Year episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone, founder of Affiverse, reflects on an exceptional 2024 while looking ahead to the trends and opportunities shaping affiliate marketing in 2025. Key segments of this podcast and where you can tune in to go direct: [04:35] Trends to Watch in 2025[08:50] AI and Automation in Affiliate Marketing[11:42] Looking Ahead: Upcoming Events and what’s in store for AffiverseWe want to hear from YOU!Would you like to feature on The Affiliate Marketing Podcast?Perhaps you’d like...
2025-01-0215 minThe Affiliate Marketing PodcastSeasons Greetings & Looking Back on 2024This week on the Affiliate Marketing Podcast, Lee-Ann reflects on this holiday season. Join us as we wrap up 2024 with a heartfelt look back on a year filled with growth, surprises, and invaluable lessons. From industry trends to personal milestones, this episode is a blend of gratitude, insights, and a look ahead to the opportunities that 2025 holds.Key segments of this podcast and where you can tune in to go direct: [00:29] Opening Reflections: "Was 2024 the year you expected?"[01:35] Celebrating Community Wins: Highlights from Affiverse's growth journey.[07:50] Lessons learned in 2024.We...
2024-12-2616 minThe Affiliate Marketing PodcastPerformance vs. Perception: The Budget Disconnect in Affiliate MarketingIn this episode of the Affiliate Marketing Podcast, Lee-Ann and Jim Nichols delve into the critical topic of affiliate marketing budgets. They explore the reasons behind the underfunding of affiliate marketing compared to other digital channels, the industry's reputation challenges, and the importance of storytelling in conveying the value of affiliate marketing.The conversation highlights the evolving landscape of affiliate marketing and the necessity for affiliate managers to position themselves as service providers within their organizations.They conclude with actionable strategies for marketers to secure budgets and enhance their affiliate marketing efforts.Key segments...
2024-12-1934 minThe Affiliate Marketing PodcastHow to Scale your SaaS Affiliate Program and Build Long Term PartnershipsIn this episode, Lee-Ann Johnstone interviews John LoBrutto, an expert in affiliate marketing, focusing on the unique aspects of SaaS affiliate programs. They discuss foundational elements, the right timing for launching an affiliate program, the importance of branding, and the types of affiliates that are most effective for SaaS products. John shares insights on the challenges faced by SaaS affiliate programs and emphasizes the need for a strategic approach to maximize success.They highlight the need for effective communication, the value of expertise, and the significance of listening to affiliates for product development. The discussion culminates in...
2024-12-1238 minThe Affiliate Marketing PodcastHigh Stakes Conversions: Why CRO Matters for iGaming (Affiliates and Operators)In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Dave Gowans from Browser to Buyer about the significance of Conversion Rate Optimization (CRO) for businesses, especially as we approach 2025. They discuss the importance of understanding conversion rates, identifying barriers to conversion, and the role of user research in optimizing conversion strategies. The discussion also covers strategic testing methods to ensure effective CRO and the value of seeking expert help to achieve better results.Listen to find out more about:Actionable steps for businesses to implement in their CRO strategies for 2025...
2024-12-0532 minThe Affiliate Marketing PodcastThe Ultimate Guide to Brand Partnerships (Where, What, Why, How)Welcome to a brand new season of the Affiliate Marketing Podcast. In this episode, host Lee-Ann Johnstone speaks with Jamie White, Co-founder of Brand Partnerships, about the growing importance of brand collaborations in the marketing landscape.They discuss the steps brands should take to initiate partnerships, the challenges they may face, and best practices for successful collaborations. Jamie emphasizes the need for clear objectives, the importance of identifying the right partners, and the potential for significant growth in the brand partnership space. The conversation also highlights the role of the Brand Partnerships platform in facilitating these connections...
2024-11-2832 minThe Affiliate Marketing PodcastWhat the US Brand Survey Revealed About the Affiliate IndustryIn this podcast episode, Lee-Ann Johnstone interviews Tricia Meyer, the executive director of the Performance Marketing Association (PMA), discussing insights from a recent brand survey.They explore the significance of agency involvement in affiliate marketing, trends in advertiser spending, the importance of segmentation, and the impact of pricing models. The conversation also touches on the focus on profitability, program maturity, and the strategic use of subnetworks.Key segments of this podcast and where you can tune in to go direct: [04:12] The Significance of Agency Involvement[21:10] Future Predictions for Performance Marketing[24:17...
2024-11-1432 minThe Affiliate Marketing PodcastHow To Gain Traction With Content Creators in Your Affiliate ProgramIn this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone interviews Social Media Expert Joe Sbiti. Joe shares his journey from creating faceless content to building a community and monetizing his efforts through various platforms. Joe shares insights on the dynamics of brand collaborations, the importance of authenticity in content creation, and the evolving landscape of affiliate marketing. He emphasizes the need for personalized outreach from brands, the role of AI in content generation, and the significance of building genuine relationships in the industry. Joe also discusses emerging trends in social commerce and the balance between...
2024-11-0734 minThe Affiliate Marketing PodcastBrand and Community Marketing: Everything You Need to Know Before You InvestIn this episode, host Lee-Ann Johnstone interviews René Ackermann, the Head of Social and Community at MBG Digital, about the importance of community building in the crypto industry and how to create impactful video campaigns. They discuss the role of community in building trust and transparency, the value of brand ambassadors like Michael Bisping, and the power of video content in engaging audiences. They also explore the challenges and strategies of working with ambassadors and share insights on the future of video content and community building in the crypto marketing space.Talking points include:C...
2024-09-2628 minThe Affiliate Marketing PodcastSmart Data Strategies: How Affiliate Managers Can Win Back Their Sunday NightsIn this episode of the Affiliate Marketing Podcast, Emma Tett, VP of Agency Innovation at impact.com and co-founder of Affluent discusses the evolution of Affluent. Lee-Ann and Emma look at its impact on the affiliate marketing industry, and the insights it provides for improving affiliate programs.The conversation covers topics such as: data aggregation, storytelling with data, GA integration, performance-driven insights, and profit margin improvement.Talking points include:The value of time-saving toolsThe importance of protecting evergreen contentThe convergence of influencer and affiliate marketingL...
2024-07-1835 minThe Affiliate Marketing PodcastELEVATE Summit: Where Lead Generation and Affiliate Marketing Will CollideThis week, Lee-Ann is joined by Dean Seddon, the founder of maverrik.io. Dean and Lee-Ann share the story behind them deciding to join forces to build and deliver ELEVATE. Along with Lead Generation World, the ELEVATE Summit will take place on the 16th and 17th of September in London. The event is targeted towards small and medium advertisers who currently rely on paid media and need to learn how to diversify their traffic sources. The event will also educate affiliates on the upcoming changes in the industry and the importance of first-party data collection....
2024-05-3023 minThe Affiliate Marketing PodcastAffiliate Marketing: Exploring the Dark Side of the MoonIn this episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Josh Sebo, COO of OfferVault.com. They discuss Josh's background in the music industry and how he transitioned into affiliate marketing. The conversation also touches on the importance of branding and staying relevant in a competitive industry, the rise of pay-per-call marketing, and the need for advertisers to understand and reach their affiliates on various platforms.Listen to find out more about:The Rise of Pay-Per-Call Marketing in the Affiliate IndustryReaching Affiliates on Various Platforms:The Potential of AI...
2024-05-1644 minThe Affiliate Marketing PodcastAMPLIFY SUMMIT: Day 2 Panel HighlightsWe return with a look back at Day 2 of this year’s AMPLIFY Summit, which was brought to you by Affiverse. In this week’s episode, Lee-Ann shares insights from expert panels on topics such as: Future-proofing affiliate programs in the iGaming sector, fraud and compliance in affiliate programs, and incrementality and tracking for sustainable growth. We hope that you enjoy listening to these valuable insights and be sure to get your Early Bird ticket booked now for our London event – ELEVATE 2024. Here’s to continuing to empower our industry with the educational insights we all need…Topic...
2024-05-0929 minThe Affiliate Marketing PodcastAMPLIFY SUMMIT : Day 1 Panel HighlightsThis week on the Affiliate Marketing Podcast, we have a very special episode. Lee-Ann brings you a sneak peek at what we experienced at this year’s AMPLIFY Summit, brought to you by Affiverse. This year’s content was streamed to more than 2,500 of you lovely listeners that joined the event! In case you missed it, we are spending the next two weeks taking a look back at what was learned at the event, during both days.Listen to find out more about:Raising capital and managing affiliates with modern financing is a challenge in t...
2024-05-0231 minThe Affiliate Marketing PodcastTracking Debate and Shifting Affiliate ParadigmsIn this episode, Lee-Ann Johnstone interviews Richard Dennys, CEO of Game Lounge, about his experience in the affiliate marketing industry. They discuss the differences between iGaming and eCommerce marketing strategies, the challenges and opportunities in the iGaming industry, and the importance of collaboration between operators and affiliates. Richard also shares his insights on emerging trends and shifts in affiliate marketing, emphasising the need for diversification and simplicity in affiliate strategies. The episode provides valuable insights for both newcomers and experienced professionals in the affiliate marketing space.Listen to find out more about:Richard's Experience...
2024-04-1133 minThe Affiliate Marketing PodcastPublisher Perspectives: Hyper-Personalisation and Local Market ExpansionsThis week on the Affiliate Marketing Podcast, Brian McGuigan, Head of Media (Netherlands) at Klarna, joins Lee-Ann. They discuss the Affiliate Proposition of Klarna and how it leverages data to provide a tailored shopping experience for consumers. Brian shares insights on consumer behaviour and payment methods in different countries, as well as the challenges and opportunities of expanding into new regions. Brian also discusses the future of performance marketing and the importance of hyper-personalisation. He provides tips for brands to engage with Klarna and maximise their affiliate campaigns…Listen to find out more about:Ex...
2024-04-0436 minThe Affiliate Marketing PodcastSpecial Edition: Transformative AI Reshaping Affiliate Marketing in 2024This week on the Affiliate Marketing Podcast, we have a special episode for you to enjoy. Lee-Ann is sharing this insightful podcast that was recorded with two fellow Affiliate OG’s, KJ Rocker and Vasilii Gamov. The three of them met in London last month and this is your chance to hear them discuss what they believe will happen next in this ever-changing industry. Discover why keeping your mindset strong is key for a career in Affiliate Marketing…Listen to find out more about:Using AI in Affiliate Marketing Regulations and Licenses Mentorship – Why This Is...
2024-03-1452 minThe Affiliate Marketing PodcastDo’s & Don’ts – Building Your Personal, Affiliate & Business BrandIn this week’s podcast episode, Lee-Ann is joined by Vitaly Anisin, Head of Content Marketing at Alpha Affiliates. They discuss content marketing and its importance in affiliate programs and cover topics such as: the difference between paid and earned content, building personal and business brands through content marketing, and the use of AI in content creation. The conversation emphasises the need for a deep understanding of the target audience, consistent tone of voice, and authenticity in content creation. The episode provides valuable insights and practical tips for Affiliate Managers and businesses looking to leverage content marketing to grow th...
2024-03-0734 minThe Affiliate Marketing PodcastEntering the Netherlands: Revising Strategies & Navigating the Current TrendsThis week, Lee-Ann invites Floris Assies (Founder and CEO, BetterWorldCasinos.com) and Steven Vrolijk (Managing Partner, XY Legal Solutions) to discuss the strategies and current trends in the iGaming industry in the Netherlands. They provide insights into the history of iGaming regulation in the country and the recent changes that have allowed operators and affiliates to enter the market. They also discuss the marketing and strategic landscape in the Netherlands, highlighting the importance of language and cultural factors. The speakers also touch on the challenges and opportunities in the Dutch market, including the highly regulated nature of the industry...
2024-02-2930 minThe Affiliate Marketing PodcastMaximising Affiliate Marketing Success in Asia: Approaches and Strategies for Rapid GrowthIn this week’s episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone interviews Parul Bhargava, Co-Founder and CEO of vCommission. Listen to this insightful discussion about maximising affiliate marketing success in Asia. They discuss the growth of affiliate marketing in the Asian market, the importance of language and currency localisation, successful brands in the region, and the strategies for success in the Asian market. They also talk about building relationships with affiliates, tracking and analytics, common mistakes in affiliate marketing, and the trends to watch in the Asian market. Don’t miss these valuable insights for brands looking to expa...
2024-02-1536 minThe Affiliate Marketing PodcastCrafting Highly-Converting Creatives for Your iGaming BusinessIn this conversation, Lee-Ann Johnstone speaks with Stuart Allen and Adrian Jooste from Vegas Kings about the psychology of design and how to create successful campaigns for affiliate programs. They discuss the importance of a good brief and provide tips for creating one that effectively communicates the desired outcome to the design team. They also emphasise the need for open communication and feedback between affiliate managers and designers. The conversation covers best practices in design, including the use of colour, imagery, and messaging. The speakers also discuss trends in design and the impact of AI on the industry.
2024-02-0838 minThe Affiliate Marketing PodcastWelcome to 2024: Things I Learned in 2023Welcome to the first episode of the Affiliate Marketing Podcast for 2024. In this reflective episode, Lee-Ann focuses on the key learnings and accomplishments Affiverse has taken from 2023. She discusses the rebranding of the company and the huge success of the award-winning Affiverse Agency Team. Lee-Ann also shares personal lessons learned, including: the importance of self-preservation, taking measured risks, and embracing failure. She emphasises the need for authenticity and staying true to oneself in the industry. PLUS, she gives you a sneak preview of upcoming events and offerings for 2024, including a revised AMPP coaching course and a BRAND NEW Affiliate...
2024-01-0419 minThe Affiliate Marketing PodcastHighlights and Insights From This Season’s GuestsWe’ve got something special for you on this week’s episode of The Affiliate Marketing Podcast. Affiverse Founder Lee-Ann Johnstone will be taking a look back at some of the fantastic guests we’ve had on the podcast over the past season and has presented a selection of highlights for you to enjoy. Listen to find out more about:Building relationships and the power of data Brand-to-brand partnershipsHow to apply strategies to affiliate marketing. Key segments of this podcast and where you can tune in to go direct:[05:47] How AI is dis...
2023-12-2835 minThe Affiliate Marketing PodcastSpecial Episode: Tackling Tracking & Inefficiencies in Affiliate Program ManagementThis week, on the Affiliate Marketing Podcast, we have a special episode for you to enjoy. Leanna Klyne, Head of Agency here at Affiverse, is your Fireside Chat host. Joined by Affiverse Founder, Lee-Ann Johnstone, alongside Todd Crawford, Co-Founder and VP of Strategic Initiatives at Impact.com they discuss tackling tracking and inefficiencies in affiliate program management. Let’s dive into this hot topic….We would like to wish you all the very best for the holiday season. Thank you for supporting us and for tuning in each week to learn with us. Here’s to all the ex...
2023-12-2125 minThe Affiliate Marketing Podcast3 Important Lessons for Affiliate ManagersThis week on the Affiliate Marketing Podcast, we have an audio event to share with you. Recently, Affiverse Agency Director, Leanna Klyne, joined Lee-Ann to discuss ‘3 important lessons for Affiliate Marketing Managers.’ The LinkedIn webinar was widely attended, with plenty of audience participation. Here, they share their biggest learnings from their time in the industry and a few of those all-important lessons learned along the way. Listen until the end to hear Lee-Ann’s predictions on what’s in store for 2024!Listen to find out more about:The importance of building connections.Adding personality into you...
2023-12-1439 minThe Affiliate Marketing PodcastHow To Do Affiliate Marketing StrategicallyOn this week’s episode of the Affiliate Marketing Podcast, Lee-Ann is joined by Simon Kingsnorth to talk about how to do Affiliate Marketing strategically. Not only is Simon the founder and CEO of SK, a strategic marketing agency, but he’s also the author of Digital Marketing Strategy. This is a book that grabbed Lee-Ann’s attention and one that she thoroughly enjoyed reading. Let’s join them as they discuss some of the hottest industry topics…Listen to find out more about:What does the desire for growth actually mean?How to avoid burn...
2023-11-3034 minThe Affiliate Marketing PodcastImposter Syndrome and Working in the Affiliate Industry as a Female LeaderThis week, on the Affiliate Marketing Podcast, Lee-Ann is joined by Naomi Barton. Naomi is Portfolio Director for Clarion Gaming, which is the company that runs iGB Affiliate Events around the world. Naomi and Lee-Ann discuss the important topic of women in leadership roles and how Imposter Syndrome can be handled for those working in the affiliate marketing industry – both women and men…Listen for more discussion topics:You already have a seat at the table – there is nothing to prove to anybodyLessons learned from failure The importance of mentorshipKey segments of this...
2023-11-0237 minThe Affiliate Marketing PodcastAPMA – Industry Challenges Being SolvedWe are back with Season 14 of the Affiliate Marketing Podcast and this week we are joined by Kevin Edwards. Kevin is the Founder and Director of the Affiliate Performance Marketing Association (APMA) and he joins Lee-Ann to explain more about this exciting launch.Kevin is no stranger to the Affiliate Marketing Podcast, having been behind our mic before. But, this time he is talking about the recent launch of the APMA. Lee-Ann begins by asking Kevin to talk us through what some of the fundamental projects will be for the APMA.Listen to find...
2023-10-2635 minThe Affiliate Marketing PodcastAI Tools and How to Leverage Them in Your Affiliate ProgramWelcome back to a brand new season of the Affiliate Marketing Podcast. We begin Season 14 with insight from Alec Biedrzycki, discussing AI tools and how to leverage them in your affiliate program. Alec is Head of Partner Marketing at Jasper.ai and joins our Affiverse Founder, Lee-Ann Johnstone, to explain all.Lee-Ann kicks the conversation off by pointing out that AI seems to be the big topic that everybody is talking about right now, particularly in the affiliate marketing industry…Listen to find out more about AI Tools and How to Le...
2023-10-1933 minThe Affiliate Marketing PodcastHow To Embrace The Whole Affiliate Partnership Economy: Non-Traditional Affiliates Can Make Great Partners, Too!On this week’s Affiliate Marketing Podcast, Lee-Ann welcomes David Pickard, the CEO of Phonexa UK. They discuss lead generation and how Phonexa is helping clients and affiliates get more value from the marketing campaigns that they are running. Phonexa is an enterprise grade tracking platform for performance and partner marketing, specifically. The suite is responsible for delivering true end-to-end tracking and attribution for the consumer lead and call lifecycle. Lee-Ann points out that we are going through a bit of a revolution in terms of affiliate marketing, where traditional affiliates are not the only ki...
2023-09-2833 minThe Affiliate Marketing PodcastAMLeaders: Discover The Secrets Of Successful Affiliate Program And Partnership ManagementWe’re back with another Affiliate Marketing Podcast. This week, Lee-Ann is joined by Hello Partner founder, Matthew Wood, to discuss their latest venture: AMLeaders. The MasterClass on affiliate program management is the result of a partnership between Affiverse and Hello Partner and features workshops that are designed to equip, educate, and empower affiliate managers to tackle any problem the industry throws at them.Listen to find out more about: • Show and tell? • The power of personal brandingKey segments of this podcast and where you can tune into go...
2023-09-1416 minThe Affiliate Marketing PodcastContent Marketing & Publisher Relationships - What You Need To KnowWe’re back with another episode of the Affiliate Marketing Podcast with Affiverse founder Lee-Ann Johnstone. This week, Lee-Ann is joined by the Editorial Director of Global Savings Group, Anna Hecht to talk about the retail space and the advancements that are causing it to evolve.Listen to find out more about: • Opening the first ever shopping website • How to make your content uniqueKey segments of this podcast and where you can tune into go direct • [17:00] – Finding the value of content • [26:00] – Using AI in content creation • [33:00...
2023-08-3142 minThe Affiliate Marketing PodcastHow Data Science Drives Ecommerce And Affiliate MarketingSeason 12 of the Affiliate Marketing Podcast is back with Episode 2! On this week’s episode, Lee-Ann sat down with the Head of Practice for Digital Transformation, eCommerce, and Strategy at Nimble Gravity, Matt Ranta. Nimble Gravity is a consultancy company that specialises in data science, digital strategy, and ecommerce.Listen to this week’s episode to hear Lee-Ann and Matt discuss how data science is driving the ecommerce and affiliate marketing industries. If you’re looking for more affiliate marketing and ecommerce advice, be sure to register to join our ELEVATE Summit in July. We’ll be hos...
2023-05-2533 minThe Affiliate Marketing PodcastAfrican Affiliate Landscape Insights To An Emergent MarketplaceJoin Lee-Ann in the Affiliate Marketing Podcast as she discusses affiliate marketing with Gilles Catteeuw. The head of acquisition for Premier Bet Partners, Gilles looks after the digital marketing and affiliate marketing aspects of running Premier Bet’s many labels covering 22 African countries.Listen into the conversation to find out what Gilles and Lee-Ann think about the cultural differences in African and British betting and what is to be learned by affiliate marketers. Listen to find out more about:African versus British betting cultureEducation’s place in iGamingFinding the right combination to ma...
2023-03-2340 minThe Affiliate Marketing PodcastDisrupting The Friction Between Advertisers & Publishers - MitgoIn this week’s special episode, Lee-Ann is joined by Mitgo USA’s managing director, Evan Johnson. With years of critical thinking, building relationships and improving processes behind him, Evan has a lot to say about affiliate marketing from the perspective of a global company.Listen in as Lee-Ann and Evan discuss how a global company approaches affiliate marketing, and how they maintain these relationships with affiliates and publishers.This episode has been sponsored by Admitad, a Mitgo company, if you would like to find out more please click here to see how we can help...
2023-03-1634 minThe Affiliate Marketing PodcastWhat's Coming Up In Season 11In this week’s podcast, we are offering you a sneak peek at what’s in store for future episodes. Our very own CEO Lee-Ann Johnstone highlights some insights you might have missed, as well as some future events that you might want to mark in your calendar.Tune in to get the latest info on the upcoming Elevate Summit, the best bits of the past Amplify Summit, and more details of what’s to come.Plus, we’d love to hear from you on what you think about our podcast. Click here to get access t...
2023-03-0210 minThe Affiliate Marketing PodcastBehind the Mic: Affiliate Trends for 2023 with Lisa RioloWe’re back with another Affiliate Marketing Podcast, with a twist. Impact.com Co-Founder and Advisor, Lisa Riolo is the first guest of the year, but she’s turning the mic to our very own Lee-Ann Johnstone. Lee-Ann will have the chance to give her thoughts on all things affiliate marketing, including networking in the affiliate marketing industry, the importance of party data and details on the upcoming Amplify Summit on January 17th. Listen to the two swap ideas and find out all the insights garnered from many discussions with industry peers. [Podcast embedded here]The concept of re...
2023-01-1240 minThe Affiliate Marketing PodcastCrushing The Event Space: Watch Out For AmplifyWelcome back to all of your wonderful listeners and on this week’s episode of the Affiliate Marketing Podcast we have, yet again, another amazing guest on the show. Say hi to Paddy Mcgill. Paddy is a SaaS Affiliate and Partnership marketing specialist with over a decade of experience. Paddy was responsible for growing Thinkific's Affiliate Program 11x and has consulted for 20 other brands in the content creation, live streaming, webinar and online course space. On top of that, Paddy is known for building high performing webinars, online summits and online coursesThis week’s episode is some...
2022-10-1331 minThe Affiliate Marketing PodcastThe Low Down on Partner Ecosystems with Nikita ZhitkevichWelcome back to the Affiliate Marketing Podcast! This week, your host Lee-Ann Johnstone will be delving into the world behind the partnership ecosystem. She is joined by Nikita Zhitkevich who is the Director of Channel Partnerships at Partner Stacks. They get down to the nitty gritty and discuss:What the current partner ecosystem looks like and how it has evolvedHow to build on your relationships and what tools you can use You will leave with top tips on how to scale your partnership effortsInfo on the trends to what out...
2022-09-2933 minThe Affiliate Marketing PodcastThe Trenches (Getting an Insider Look-in!)As season 7 of the affiliate marketing podcast starts to finish up, we thought it would be nice to have our Head of Agency Services, Leanna Klyne, on the show to discuss some of the big questions we get thrown at us in program pitches and also cover some of the topics you’ve asked us about on emails, LinkedIn messages and what’s app or telegram groups. Prior to joining the AffiliateINSIDER in April 2019, Leanna had spent over 10 years at Paysafe Group. During her time there, she held various positions – most notably as B2C Partnership Marketing Manager...
2022-06-0234 minThe Affiliate Marketing PodcastHow To Amplify Your Partner DiscoveryWelcome back to Episode 10 of Season 6 of the AffiliateINSIDER’s Affiliate Marketing Podcast with Lee-Ann Johnstone… if you’re new to the podcast welcome! If you’ve been here before and tune in regularly - thanks for listening, we appreciate you. If you haven’t met Lee-Ann yet, you can link in with her on LinkedIN and find out more about her, the history and experience in affiliate marketing and if you feel brave and don’t just want to lurk - reach out and DM her there too.It’s been a busy 3 or so years as we re-launc...
2022-03-1720 minThe Affiliate Marketing PodcastAmplify Summit Highlights Part 2Back again to listen to another episode of the affiliate marketing podcast? This week Lee-Ann Johnstone, continues with her four-part series, where she retraces all of the best bits from AffiliateINSIDER’s AMPLIFY summit. And in case you missed it or are wondering what the heck the AffiliateAMPLIFY summit was all about - in short - our summits are an opportunity to kickstart the year with industry experts highlighting where and how to focus your strategy to gain momentum! Our next event ELEVATE is coming up soon on the 14-15 June so make sure you register so tha...
2022-02-1031 minThe Affiliate Marketing PodcastAmplify Summit Highlights Part 1Welcome back to the Affiliate Marketing Podcast. This week, your host, Lee-Ann Johnstone gifts you with the first of a 3-part series giving you the highlights of our Amplify Summit which happened just a few short weeks ago. The event was jam-packed full of content, case studies, webinars, masterclasses and 8 hours of panel discussions all about what the future of affiliate marketing looks like, along with some amazing insights from experts around the globe. If you missed it - don’t worry, because over the course of the next few weeks we will be dropping the...
2022-02-0333 minThe Affiliate Marketing PodcastThe Affiliate Marketing Podcast – 10 things I learned in 2021Hi guys and welcome back to the affiliate marketing podcast! We here, at AffiliateINSIDER, hope you managed to a happy new year, safely and with all of your loved ones. This week’s episode is very special as our host, Lee-Ann Johnstone, gives a quite personal review on her last 12 months and tells us what she has had to adapt and overcome in order to become the affiliate marketing whiz that she is today. As season 6 approaches, Lee-Ann wanted to give you an inside scoop on the person behind the podcast and let you know why she is...
2022-01-0620 min
The Affiliate Marketing PodcastAffiliate Marketing Podcast – Getting To Know You with Lee-Ann JohnstoneOver the past couple of weeks, we have been looking back at some of the highlights if Season 4 of the Affiliate Marketing podcast, in terms of strategy, advice and the top industry and affiliate marketing stats. But this week we are back with an extra special treat.In this week’s extra episode of AffiliateINSIDER’s Affiliate Marketing Podcast, we’re placing the one and only Lee-Ann Johnstone in the host seat. Throughout the episode Lee-Ann, the host of the Affiliate Marketing Podcast, delves a bit deeper into why she is so passionate about Affiliate Marketing and Partne...
2021-09-1630 min
The Affiliate Marketing PodcastAffiliate Marketing Podcast – The Best Insight on Strategy and Advice from Season 4Last week saw the final episode of Season 4 of the Affiliate Insider Podcast, which was jam packed with some fantastic guests and some great nuggets of affiliate marketing wisdom. As a special treat, this week Lee-Ann looks back over Season 4 of the Affiliate Marketing Podcast and discusses the top bits of strategy and advice that you may have missed throughout the season. Listen to hear more about:What is takes to launch an affiliate marketing program and what it takes to make them a successThe key issues that brands struggle with within the affiliate m...
2021-09-0218 min
The Affiliate Marketing PodcastThe Affiliate Marketing Podcast - Networks vs in House: The Big Debate with Kevin EdwardsIn the fourth season of the Affiliate Marketing Podcast, we have lined up a whole host of guests who will share their industry insights and this season is our biggest yet! This week, Lee-Ann Johnstone sat with Kevin Edwards to discuss the trends in the affiliate marketing industry. Kevin Edwards has worked in affiliate marketing for 19 years, including management of some of the UK's largest affiliate campaigns across several verticals. Kevin joined the global affiliate network and UK's largest performance network Awin in 2006 and became the Global Strategy Director in 2014. In his role, he...
2021-06-2437 minThe Affiliate Marketing PodcastThe Affiliate Marketing Podcast - Common mistakes affiliate programs make and how to fix themThis is already the finale of Season 3 of the Affiliate Marketing Podcast! Throughout this season, Lee-Ann Johnstone has been discussing some of the hot topics in affiliate marketing with industry experts. In this episode, Lee-Ann talks shop with Head of Agency services , Leanna Klyne about the common problems affiliate programs have with their tech and infrastructure and how you can overcome these.Prior to joining the AffiliateINSIDER in April 2019, Leanna had spent over 10 years at Paysafe Group. During her time there, she held various positions – most notably as B2C Partnership Ma...
2021-04-0832 minThe Affiliate Marketing PodcastThe Affiliate Marketing Podcast - Strategies learned from managing million dollar affiliate programs (Lee-Ann Johnstone)In the fourth episode of Season 3, Lee-Ann offers some advice on the strategies that she has learnt from managing million-dollar affiliate programs. Listen to hear more about: - How affiliate programs are managed- The different lifestyle cycles stages that they get into- The importance of having a very clear strategy mapped outCheck out the supporting documents here Rate, Review, & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affiliate Marketing Podcast.”
2021-02-0415 minThe Affiliate Marketing PodcastThe Affiliate Marketing Podcast - Key Things I Learnt In 2020In the first Affiliate Marketing Podcast of 2021, Lee-Ann Johnstone reflects on what she learnt in 2020. This includes the fact that she is a great teacher, that she needs to look after her health and that you can't build a full-time business with part-time staff.Listen to the episode to hear what Lee-Ann had to say.Rate, Review, & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affiliate Marketing Podcast.”
2021-01-1416 minThe Affiliate Marketing PodcastThe Affiliate Marketing Podcast - Tero Paivarinta talks about the benefits of Twitch StreamingIn this week's Affiliate Marketing Podcast, Lee-Ann Johnstone spoke with Tero Paivarinta about Twitch streaming. They discussed Tero's background in the industry and the importance of managing a partnership between the streamer and the brand.Listen to this week's episode to get some valuable insights into this kind of affiliate partnership.Rate, Review, & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affiliate Marketing Podcast.”
2020-12-0723 minThe Affiliate Marketing PodcastThe Affiliate Marketing Podcast - Why Affiliate Management must be done compliantlyOn this week’s episode of The Affiliate Marketing Podcast, Lee-Ann Johnstone speaks with Rightlander's Ian Sims and Kindred Head of Affiliates, Ryan Henderson.They discuss compliance in the iGaming industry and the importance of this for affiliates. Listen to hear their thoughts on how operators can educate affiliates on compliance and more.Rate, Review, & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affiliate Marketing Podcast.”
2020-12-0126 minThe Affiliate Marketing PodcastThe Affiliate Marketing Podcast - The Bingo Debate, with Kevin McGinnigle at Positively Distinctive MediaOn this week's episode of The Affiliate Marketing Podcast, Lee-Ann Johnstone speaks with Kevin Mcginnigle, Founder of Positively Distinctive Media. They discuss the big changes in bingo over the past few years and what the future looks like. Listen to hear their thoughts on the importance of immersing yourself in the world of bingo.Rate, Review, & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affiliate Marketing Podcast.”
2020-11-1018 minThe Affiliate Marketing PodcastThe Affiliate Marketing Podcast - Phil Fraser talks Entrepreneurship for Affiliate Business OwnersIn the latest episode of The Affiliate Marketing Podcast, Lee-Ann Johnstone sits down with Phil Fraser, the previous owner of leading UK Bingo Site , www.whichbingo.com.They discuss Phil’s 5 step process and the importance of planning. Phil also spoke about how WhichBingo built its niche around asking questions to get high up in search.Listen to this episode to learn more about building an affiliate business and getting yourself on track to succeed as an iGaming Affiliate.Rate, Review, & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affili...
2020-11-0321 minThe Affiliate Marketing PodcastThe Affiliate Marketing Podcast - Matthew Hughes (Top Business Tech) & SEO storiesIn the latest episode of The Affiliate Marketing Podcast, Lee-Ann Johnstone sits down with Matthew Hughes, Editor in Chief at Top Business Tech. They discuss what branded SEO is and why affiliates need to be more aware of it. They also discuss some of the best ways to boost engagement and how affiliates can change their website to be more aligned with branded SEO.Listen to this episode to get an expert insight into Branded SEO for your affiliate program. Rate, Review, & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affi...
2020-10-2821 minThe Affiliate Marketing PodcastThe Affiliate Marketing Podcast - We discuss Customer Culture for Affiliate Programs with 10BetIn the latest episode of The Affiliate Marketing Podcast, Lee-Ann Johnstone sits down with 10Bet's Head of Affiliates Yotam Peretz and Head of VIP Gali Hartuv who shares their learning on applying VIP and Customer culture to their affiliate onboarding experience and how affiliate managers can utilise partnership marketing much better as part of their overall marketing mix. They discuss VIP and Customer Culture, and how this can relate to affiliate marketing. Listen to find out if these are just buzzwords in online marketing, and why it is important to have them in an affiliate program.
2020-10-1515 minThe Affiliate Marketing PodcastThe Affiliate Marketing Podcast - Marc Wood (1account) talks about age verification and compliance tools.In the latest episode of The Affiliate Marketing Podcast, Lee-Ann Johnstone speaks to Marc Wood - Sales and Marketing Director for 1account. The two discuss the following: How 1account's age verification process works; Why the product came about in the first place; How 1account is helping affiliates to remain an important part of the iGaming ecosystem, despite tightening regulations in the UK and beyond... And much more. Rate, Review, & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affiliate Marketing Podcast.”
2020-09-1629 minThe Affiliate Marketing PodcastThe Affiliate Marketing Podcast - Martyn Hannah (Ghostfoundry) - Content is KING!In the latest episode of The Affiliate Marketing Podcast, Lee-Ann Johnstone sits down with content marketing expert Martyn Hannah - Founder of Ghostfoundry to talk about content marketing for affiliates and how they can optimise their sites and performance setting the right goals. The two discuss the following:Content managers for affiliates and program managers on a budget;Tips for outsourcing content;Tools that will help with content creation; Setting attainable goals to create valuable content...... And much more. Rate, Review, & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affili...
2020-08-2718 minThe Affiliate Marketing PodcastThe Affiliate Marketing Podcast - Stacy Carlson (Smile)In this edition of the Affiliate Marketing Podcast, Lee-Ann Johnstone catches up with Stacy Carlson of Smile. The duo discuss the TextExpander tool, which is used by some pretty famous names. They also speak about how this can be effective for affiliates to shorten their administration time and improve content delivery Rate, Review, & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affiliate Marketing Podcast.”
2020-08-1214 minThe Affiliate Marketing PodcastThe Affiliate Marketing Podcast - The one where we talk Affiliate Recruitment with EngageIn this edition of our AffiliateINSIDER Affiliate Marketing Podcast, Lee-Ann Johnstone speaks to Neil Walker from Engage - a new platform designed to make it easier to recruit affiliates. Neil talks about why it can be challenging for many programs to recruit high-quality affiliates, as well as the problems that Engage seeks to address. He and Lee-Ann also discuss the importance of affiliate retention and engagement, plus more. Rate, Review, & Subscribe on Apple Podcasts“I love AffiliateINSIDER’s Affiliate Marketing Podcast.”
2020-07-2818 min