Shows
B2B Community Builder Show (formerly Chief Executive Connector)Ep 208 | LEAKED! The Story Behind The $40M Podcast Community (And How We Market It) w/ Josh Crist, Head Of Talent Relationships at LemonpieGiven the elevated level of publicity that happens when you get written about in the best selling marketing book on Amazon right now (Belonging To The Brand, by Mark Schaefer), we wanted to give you an inside look into the story about the first community we built and how it happened.But instead of just telling you about it, we wanted to find a better way.That's why we are publishing the never heard before interview that Lemonpie did with me in order to plan a podcast tour around our the client that we built...
2023-01-161h 03
The PR Podcast106. Erik Jacobson, founder and CEO of Lemonpie and Hatch on Starting a PodcastErik Jacobson is founder and CEO of both Lemonpie and Hatch, which helps clients use podcasting to help grow their business. Erik got his start with Tim Ferris, podcaster extraordinaire, and soon after launched his own companies where he has helped over 200 brands use podcast strategies to drive millions of downloads and millions of dollars of value. He’s worked with A-list brands like HubSpot, Freshbooks, and Four Sigmatic.
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative an...
2022-12-0537 min
Thought LeadershipHow To Maximize The Value of a Podcast with Erik Jacobson from LemonpieA great conversation with Erik Jacobson, founder of Lemonpie, about how to maximize the value of a podcast and being a podcast guest. We covered topics such as:How to get on podcasts as a guestThe best to ask to be a guest on a podcastA great approach on how to contact high profile business leaders such as Tim FerrissHow to get good podcast dataHow to prepare for a podcast tourAnd more!------------------------------------------------------Say "Yes" only to clients who are a...
2022-11-151h 01
Thought LeadershipHow To Maximize The Value of a Podcast with Erik Jacobson from LemonpieA great conversation with Erik Jacobson, founder of Lemonpie, about how to maximize the value of a podcast and being a podcast guest. We covered topics such as:How to get on podcasts as a guestThe best to ask to be a guest on a podcastA great approach on how to contact high profile business leaders such as Tim FerrissHow to get good podcast dataHow to prepare for a podcast tourAnd more!------------------------------------------------------Say "Yes" only to clients who are a...
2022-11-151h 01
Why Not #DoBoth with Kellie SbrocchiAlign Personal Expectations w/ Business Growth (ft. CEO Erik Jacobson)THE MAN, MYTH, LEGEND: Erik Jacobson is on the podcast!! He is the man behind MissUnderstood Podcast production, a long term friend, + mentor to me in this crazy podcasting industry. I first connected with Erik long before I ever had a podcast, but, with his words of wisdom and flourishing podcasting business he help me jet-set the production of my podcast in 2020 in ways I never thought possible. In today's episode, I'm talking with Erik about foundation qualities and tips for starting/owning your own Business. Erik owns multiple businesses (that's right) which he built from the g...
2022-11-1447 min
Brand Rescue: Public Relations UnfilteredHow I Scored 2,000+ Podcast Interviews with Erik Jacobson of Lemonpie and HatchPodcasts are a powerful tool for business owners to generate multiple forms of content, and they can also present huge opportunities for businesses to expand their reach to their target audience through podcast interviews.
Podcast interview features are emerging as a leading form of earned media, which means that podcast hosts are getting pitches from potential guests more often. So how do you stand out as a valuable podcast guest during your pitch?
In episode 31 of Sociallee Relevant, Whitney Lee is chatting with Erik Jacobson, Founder of Lemonpie and Hatch, on how you can appeal...
2022-09-2634 min
Brands That PodcastThat's a Wrap on Season 2!Hey BTP listeners! Claudia here, Lemonpie’s Content Marketing Manager.I hope you enjoyed season 2 of Brands that Podcast and all the incredible guests we had on the show. We are officially wrapped with this season but will be back for more in the future.In the meantime, make sure you follow us @LemonpieFM on LinkedIn, Twitter, and Instagram. And if you’re interested in reaching your audience on podcasts they love, be sure to check out www.lemonpie.fm.
2022-08-1000 min
Product Market FitnessEp. 43 - How to Niche-Down Your Podcast (and Succeed) with Erik JacobsonHighlights from the conversation:About Lemonpie and Hatch Edits (5:51)Creating a bottom-funnel podcast (9:44)Podcast seasons: do or don’t? (17:10)PR for niche podcasts (19:52)How to find podcasts you’ll love (26:28)Content trends on the horizon (32:50)Links & Resources:The OG InterviewBootstrapped WebKeep up with Erik:Lemonpie: https://www.lemonpie.fm/Hatch: https://www.hatch.fm/* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.cont...
2022-06-2936 min
Content is for ClosersEp. 43 - How to Niche-Down Your Podcast (and Succeed) with Erik JacobsonHighlights from the conversation:About Lemonpie and Hatch Edits (5:51)Creating a bottom-funnel podcast (9:44)Podcast seasons: do or don’t? (17:10)PR for niche podcasts (19:52)How to find podcasts you’ll love (26:28)Content trends on the horizon (32:50)Links & Resources:The OG InterviewBootstrapped WebKeep up with Erik:Lemonpie: https://www.lemonpie.fm/Hatch: https://www.hatch.fm/* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.cont...
2022-06-2936 min
Brands That PodcastSalesforce: Using a Storytelling Approach to Podcast w/ Michael RivoIn this episode, we talk to Michael Rivo, director of Salesforce Studios, about their incredibly produced show, Blazing Trails, and how they use podcasting to grow their brand.Tune in to learn more about Salesforce crafted its flagship show, how they built a network of shows for different audiences, how they work with their PR team to repurpose podcast content, and so much more.Guest-at-a-GlanceName: Michael RivoWhat he does: Director of Salesforce Studio and host of Blazing TrailsConnect with him: LinkedIn
2022-06-0136 min
Brands That PodcastAhrefs: Maximizing Sponsorships w/ Tim SouloIn this episode, we chat with Tim Soulo, CMO at Ahrefs, about the power of podcast sponsorships. Ahrefs is a leading SEO tool with about 75 employees and $100M in annual recurring revenue. Simply put, they’re one of the biggest brands in marketing.Tune in to learn why Ahrefs spent $214K in podcast sponsorships over the course of a year, how they measure ROI outside of direct sales and leads, how they use qualitative attribution, and so much more.Guest-at-a-GlanceName: Tim SouloWhat he does: Chief Marketing Officer and Product Ad...
2022-05-2550 min
Brands That PodcastTransistor: Transparency in Podcasting w/ Justin JacksonToday’s guest is Justin Jackson, Co-Founder of Transistor, our favorite podcast hosting platform. In this episode, we talk about ways companies can use podcasting to build a community of supporters.You’ll learn more about the number one metric businesses should be measuring when it comes to their podcast ROI, how critical it is for shows and brands to be transparent, and the different use cases of internal or private podcasting.Guest-at-a-GlanceName: Justin JacksonWhat he does: Co-founder of Transistor and co-host of Build Your SaaS...
2022-05-1853 min
Brands That PodcastPurdue: Podcasting for Universities w/ Kate YoungIn this week’s episode, we talk with the host, writer, and producer of This is Purdue, Kate Young, about why a university like Purdue would start a podcast.You’ll hear how they measure success, what their goals are with the podcast, how it impacts growth at the university, and how they grew to 116,000 listeners in 2021.Guest-at-a-GlanceName: Kate YoungWhat she does: Host, writer, and producer of the This is Purdue podcastConnect with her: LinkedInKey TakeawaysUse...
2022-05-1140 min
Brands That PodcastMailchimp: Creating Holistic Podcast Content w/ Julie DouglasIn this episode, we chat with Julie Douglas, Senior Manager of Mailchimp Studios, about their on-demand audio and video platform for entrepreneurs, Mailchimp Presents.You’ll learn how they got started and the philosophy and belief in brand that drove the creation of Mailchimp Presents, how they think about the success of their content, how they develop concepts for the platform, their podcasting goals, and so much more.Guest-at-a-GlanceName: Julie DouglasWhat she does: Senior Manager of Mailchimp StudiosConnect with her: LinkedIn...
2022-05-0440 min
Brands That PodcastHubSpot: Building a Podcast Network w/ Alanah JosephIn this episode, we talk with Alanah Joseph, Head of Creator Partnerships at HubSpot, about the ins and outs of building a podcast network through unique partnerships.You’ll learn why HubSpot started the network, the innovative ways Alanah and her team form mutually beneficial relationships with the hosts, and how they’re taking it all to the next level with their new HubSpot Creator Network.Guest-at-a-GlanceName: Alanah JosephWhat she does: Head of Creator Partnerships at HubSpotConnect with her: LinkedIn | Twitter | YouTube
2022-04-2739 min
Brands That PodcastKlue: Humanizing B2B Podcasts w/ Adam McQueenIn this week’s episode, we talk to Adam McQueen, Content Marketing Manager at Klue and host of the Competitive Enablement Show, about how he grew and humanized their podcast from the ground up with very few resources.You’ll learn more about how Adam and his team chose the concept and hook of the show, how they measure success and think about ROI, and how he successfully launched a live community during the early stages of the podcast.Guest-at-a-GlanceName: Adam McQueenWhat he does: Content Mark...
2022-04-2041 min
Brands That PodcastDatabox: Using a Repeatable Podcast Format w/ John BoniniToday’s guest is John Bonini, Director for Marketing at Databox, a cool SaaS platform that lets you build reporting dashboards and track performance from every tool you use.In this episode, you’ll hear why podcasting was one of the first channels John chose to invest in after seeing massive success with SEO. He also explains how their podcast, Metrics & Chill, plays into the rest of their content strategy, along with how he thinks about growth, and a ton more.Guest-at-a-GlanceName: John BoniniWhat he does: Director of Marketing at D...
2022-04-1326 min
Brands That PodcastQ&A: How to Run a Podcast PR TourIn this special Q&A episode, Jeremiah is joined by Lemonpie CEO and Founder, Erik Jacobson, and our Head of Talent Relations, Josh Crist, to talk about what it takes to run a podcast PR tour.This is a must-listen if you’re considering a tour for your brand but aren’t sure where to start. Erik and Josh walk you through the ins and outs of identifying shows to pitch, strategies for landing interviews, the value of podcast guesting, and how to measure the success of it all.Guests-at-a-GlanceNa...
2022-04-061h 17
Brands That PodcastInVision: Establishing a Loyal Audience w/ Eli WooleryIn this episode, Jeremiah sits down with Eli Woolery, Senior Director for Design Education at InVision, to chat about the impeccable execution of their content platform and podcast, Design Better.Design Better is an entire brand within InVision that produces books, industry reports, a podcast, a newsletter, blogs, and so much more. It’s entirely focused on delivering high-quality education and value to its audience.Tune in to learn why they built Design Better as a complementary brand to InVision, how their focus has changed over the years, how th...
2022-03-3038 min
Brands That PodcastQ&A: How to Use B2B Podcasting to Grow Your BrandIn this Q&A episode, Jeremiah covers various ways you can use B2B podcasting to help your company grow. We’ll cover everything from how you can use your podcast to empower your sales team to how it can fuel ongoing market research.We’ll also cover examples of great B2B podcasts you can use to emulate or take notes from, and we’ll provide you with a couple of agencies and tools we’d recommend to help you get the job done.Key TakeawaysUse your podcast...
2022-03-2336 min
Brands That PodcastDrift: Repurposing Podcast Content w/ Elizabeth HilfrankIn today’s episode, we sit down with Drift’s Content Marketing Manager, Elizabeth Hilfrank, to talk about the company’s amazing execution of Drift Insider, a video podcast and article repository.Drift is the world’s leading revenue acceleration platform, focused on transforming the way sales and marketing teams work together to drive more revenue. They had a record-breaking year in 2021 making $120 million in revenue, which is why we were so excited to chat with Elizabeth about their content strategy.Tune in to learn more about how Drift launched...
2022-03-1639 min
Brands That PodcastQ&A: How to Build a Podcast WebsiteIn this episode, we’ll talk about how to design and create a podcast website that encourages visitors to listen to your episodes, subscribe to your show, and makes it easy to search and find any other valuable content you want to present to your listeners.We’ll cover common mistakes we see, why your company needs a website or web presence for your podcast, design components you’ll need to think about, and technical considerations.Think of this as the ultimate guide to building your very own podcast websit...
2022-03-0929 min
Brands That PodcastConvertKit: Building a Content Flywheel w/ Nathan BarryIn this episode, we chat with Nathan Barry, creator of the wildly popular email marketing platform ConvertKit and host of “The Art of Newsletters” podcast. One of the many reasons we wanted to talk to Nathan is because he’s been an avid podcaster long before it was popular (circa 2014).In addition to hosting his own show, Nathan and his team created a network for ConvertKit where they currently run 3 different podcasts. Nathan is also a veteran of the podcast guesting world, appearing on dozens of shows to spread the word about the brand.
2022-03-021h 02
Brands That PodcastQ&A: Starting a Podcast for Your BusinessThinking about starting a podcast for your company? In this solo episode, Jeremiah covers everything from how to set your creative strategy to producing and growing your show.Rather than going into depth on how to set up a great podcast website, or the exact recording tools you should use, this episode is focused more on what you need to know before starting a podcast for your business. Do you know what your goals are? Is your team aligned on how to measure ROI? Have you done your research and talked to your ideal audience to better...
2022-02-2330 min
Brands That PodcastHubSpot: Driving Listener Growth w/ Jonathan BarshopIn this first episode of BTP Season 2, we talk to Jonathan Barshop who is responsible for all podcast growth at HubSpot. In case you didn’t know, HubSpot is making major moves in the world of podcasting. They're building one of the most impressive podcast networks, acquiring top shows like “Goal Digger” and “My First Million” to join the network.We talk to Jonathan about the paid and organic channels he’s either used, is using, or plans to test to grow HubSpot's “My First Million” podcast, along with how a numbers-driven organization thinks about attributio...
2022-02-161h 07Brands That PodcastSeason 2: What's Next for BTPWe're excited to announce that season 2 of Brands that Podcast launches next Wednesday with Jeremiah as your new host! Whether you're a communications or marketing manager, we can't wait for you to hear what we have in store for you this season. We've lined up interviews with the people running podcast strategies at Mailchimp, HubSpot, Salesforce, and many more incredible brands. In these episodes, you'll get insights into how they run live networks, how they grow listenership and downloads, how they think about strategy and ROI, and so much more.You can also expect bonus l...
2022-02-0902 min
Pipeline with Dave GerhardtHow To Actually Boost Email Open RatesIn this short episode I'm talking about why I don't like when subject lines turn into gimmicks and how to *actually* improve your email open rates.Get more marketing knowledge at davegerhardt.com or submit future questions to questions@davegerhardt.comThis podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at www.lemonpie.fm and tell them I sent you.If you're looking for your next role, check out DGMG Jobs https://dgmgjobs.com/ the place to g...
2021-07-2808 minPipeline with Dave GerhardtHow To Actually Boost Email Open RatesIn this short episode I'm talking about why I don't like when subject lines turn into gimmicks and how to *actually* improve your email open rates.Get more marketing knowledge at davegerhardt.com or submit future questions to questions@davegerhardt.comThis podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at www.lemonpie.fm and tell them I sent you.If you're looking for your next role, check out DGMG Jobs https://dgmgjobs.com/ the place to...
2021-07-2808 min
Pipeline with Dave GerhardtListener Questions: What To Do As The First Marketing Hire, Creating Content For Multiple Personas, How To Get Content From ExpertsHey it's me with a mailbag episode, taking some questions from DGMG Community members and answering on the podcast this week on creating content for multiple personas, working with subject matter experts and how to get content out of them, what to do as the first marketing hire.Get more marketing knowledge at davegerhardt.com or submit future questions to questions@davegerhardt.comThis episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg. Use the coupon code DGMG...
2021-07-1919 minPipeline with Dave GerhardtListener Questions: What To Do As The First Marketing Hire, Creating Content For Multiple Personas, How To Get Content From ExpertsHey it's me with a mailbag episode, taking some questions from DGMG Community members and answering on the podcast this week on creating content for multiple personas, working with subject matter experts and how to get content out of them, what to do as the first marketing hire.Get more marketing knowledge at davegerhardt.com or submit future questions to questions@davegerhardt.comThis episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg. Use the coupon code DGMG...
2021-07-1919 min
Pipeline with Dave GerhardtIs Clubhouse Dead? Ranking Our Social Media Channels, & Why You Need To Replay The Hits (with Ross Simmonds, CEO, Foundation)Ross Simmonds (@thecoolestcool) is the Founder & CEO of Foundation, a B2B content marketing agency. On this episode we talk about Venmo, Jack Dorsey & Jay-Z, Marc Benioff, the power of staying top of mind, why you need to replay the hits, PGA Tour advertising, commenting as a strategy, is Clubhouse dead? ranking our top social media channels, why Building an audience on social media is a cheat code for business, and more.Get more marketing knowledge at davegerhardt.comThis episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to...
2021-07-1958 minPipeline with Dave GerhardtIs Clubhouse Dead? Ranking Our Social Media Channels, & Why You Need To Replay The Hits (with Ross Simmonds, CEO, Foundation)Ross Simmonds (@thecoolestcool) is the Founder & CEO of Foundation, a B2B content marketing agency. On this episode we talk about Venmo, Jack Dorsey & Jay-Z, Marc Benioff, the power of staying top of mind, why you need to replay the hits, PGA Tour advertising, commenting as a strategy, is Clubhouse dead? ranking our top social media channels, why Building an audience on social media is a cheat code for business, and more.Get more marketing knowledge at davegerhardt.comThis episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to...
2021-07-1958 min
Pipeline with Dave GerhardtFirst 100 Customers, Five Stages of Awareness, & Generating Sales Ready Leads (with Asia Orangio, CEO of DemandMaven)Asia Orangio (@asiaorangio) is the CEO of DemandMaven & helps founders of early-stage startups get their first 100 customers. We talk about the role of demand gen, the difference between lead generation and demand generation, the five stages of awareness, how to be more strategic, how to generate sales ready leads, and why you need to stay curious if you want to get ahead.Get more marketing knowledge at davegerhardt.comThis episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io...
2021-07-0152 minPipeline with Dave GerhardtFirst 100 Customers, Five Stages of Awareness, & Generating Sales Ready Leads (with Asia Orangio, CEO of DemandMaven)Asia Orangio (@asiaorangio) is the CEO of DemandMaven & helps founders of early-stage startups get their first 100 customers. We talk about the role of demand gen, the difference between lead generation and demand generation, the five stages of awareness, how to be more strategic, how to generate sales ready leads, and why you need to stay curious if you want to get ahead.Get more marketing knowledge at davegerhardt.comThis episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io...
2021-07-0152 min
Pipeline with Dave GerhardtFrom 0 to $100 Million & Building A Strong Analytics Foundation (with ThoughtSpot CMO Scott Holden)Scott Holden is CMO at ThoughtSpot and previously VP Marketing at Salesforce. Scott joined ThoughtSpot when the team was just three marketers and helped grow the team to 36 marketers today and from 0 to $100M in ARR. We talk about that journey, how the team has changed and evolved, guerilla marketing in the early days, why you need to build an analytics foundation, why he doesn't believe in having a demand gen team, his team structure, direct reports, weekly meetings, how his CEO thinks about marketing, and why marketing should always be proving it's worth.Get more good...
2021-06-2350 minPipeline with Dave GerhardtFrom 0 to $100 Million & Building A Strong Analytics Foundation (with ThoughtSpot CMO Scott Holden)Scott Holden is CMO at ThoughtSpot and previously VP Marketing at Salesforce. Scott joined ThoughtSpot when the team was just three marketers and helped grow the team to 36 marketers today and from 0 to $100M in ARR. We talk about that journey, how the team has changed and evolved, guerilla marketing in the early days, why you need to build an analytics foundation, why he doesn't believe in having a demand gen team, his team structure, direct reports, weekly meetings, how his CEO thinks about marketing, and why marketing should always be proving it's worth.Get more good...
2021-06-2350 min
Pipeline with Dave GerhardtThe 2021 B2B SaaS Playbook (with Guillaume Cabane)Guillaume Cabane (@guillaumecabane) is Co-Founder and GP @ HyperGrowth Partners & Ex VP Growth at Segment and VP Growth at Drift. We talk about what the B2B SaaS playbook looks like for 2021, what investors are expecting out of SaaS companies today, product-led growth, spending $150,000/month on B2B lead gen, how to manage skyrocketing CAC, how to generate free leads to your sales people, and more.Get more good stuff at davegerhardt.comThis episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial...
2021-06-1634 minPipeline with Dave GerhardtThe 2021 B2B SaaS Playbook (with Guillaume Cabane)Guillaume Cabane (@guillaumecabane) is Co-Founder and GP @ HyperGrowth Partners & Ex VP Growth at Segment and VP Growth at Drift. We talk about what the B2B SaaS playbook looks like for 2021, what investors are expecting out of SaaS companies today, product-led growth, spending $150,000/month on B2B lead gen, how to manage skyrocketing CAC, how to generate free leads to your sales people, and more.Get more good stuff at davegerhardt.comThis episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial...
2021-06-1634 min
Pipeline with Dave GerhardtGrowth Team vs. Marketing Team & Marketing To Developers (with Martin Gontovnikas, Former SVP Marketing & Growth, Auth0)Martin Gontovnikas (@mgonto) is Co-Founder and GP @ HyperGrowth Partners & Ex SVP, Marketing & Growth at Auth0.Autho0 was acquired by Okta for $6.5B in March 2021. We talk about the differences between a growth team vs. marketing team (he managed both at Auth0), when to bring on growth, why buyer personas matter for your marketing strategy, how to market to developers, why he hired engineers to write for the Auth0 blog, product-led growth, why demand gen. is just about tapping into habits, where brand and PR fit in the puzzle, why his first two hires where a...
2021-06-0847 minPipeline with Dave GerhardtGrowth Team vs. Marketing Team & Marketing To Developers (with Martin Gontovnikas, Former SVP Marketing & Growth, Auth0)Martin Gontovnikas (@mgonto) is Co-Founder and GP @ HyperGrowth Partners & Ex SVP, Marketing & Growth at Auth0.Autho0 was acquired by Okta for $6.5B in March 2021. We talk about the differences between a growth team vs. marketing team (he managed both at Auth0), when to bring on growth, why buyer personas matter for your marketing strategy, how to market to developers, why he hired engineers to write for the Auth0 blog, product-led growth, why demand gen. is just about tapping into habits, where brand and PR fit in the puzzle, why his first two hires where a...
2021-06-0847 min
Pipeline with Dave GerhardtHow To Build a Revenue-First Marketing Org (with Kyle Lacy, CMO, Lessonly)Kyle Lacy (@kyleplacy) is CMO at Lessonly. Prior to this he served as VP of Marketing at OpenView Venture Partners, Director, Global Content Marketing at Salesforce, and Senior Manager, Content Marketing at ExactTarget. We talk about his 40 person team at Lessonly, breakdown of inbound and outbound marketing strategy, SDR vs BDR, career paths in marketing or sales, the role of customer marketing, why community always wins, splitting the budget 70/30 demand and brand, lessons growing the team from 8 to 40, hiring for product marketing, what great product marketing looks like, the importance of finding business outcomes, and more.Get...
2021-06-0148 minPipeline with Dave GerhardtHow To Build a Revenue-First Marketing Org (with Kyle Lacy, CMO, Lessonly)Kyle Lacy (@kyleplacy) is CMO at Lessonly. Prior to this he served as VP of Marketing at OpenView Venture Partners, Director, Global Content Marketing at Salesforce, and Senior Manager, Content Marketing at ExactTarget. We talk about his 40 person team at Lessonly, breakdown of inbound and outbound marketing strategy, SDR vs BDR, career paths in marketing or sales, the role of customer marketing, why community always wins, splitting the budget 70/30 demand and brand, lessons growing the team from 8 to 40, hiring for product marketing, what great product marketing looks like, the importance of finding business outcomes, and more.Get...
2021-06-0148 min
Pipeline with Dave GerhardtHow ClickFunnels Bootstrapped To $137M ARR (ClickFunnels CEO Dave Woodward)Dave Woodward is CEO of ClickFunnels. Since 2014 ClickFunnels has grown to $137M in ARR with 100,000 customers using their marketing automation products. I wanted to have Dave on because ClickFunnels bootstrapped their way to the $100M+ ARR mark and they don't do marketing like typical B2B companies. Instead of spending to acquire customers, they have thousands of customers spending money to get in their funnel. We talk about customer acquisition, creating sales funnels, creating a break-even funnel, the power of being an expert in marketing and more.Get more good stuff at davegerhardt.comThis...
2021-05-2534 minPipeline with Dave GerhardtHow ClickFunnels Bootstrapped To $137M ARR (ClickFunnels CEO Dave Woodward)Dave Woodward is CEO of ClickFunnels. Since 2014 ClickFunnels has grown to $137M in ARR with 100,000 customers using their marketing automation products. I wanted to have Dave on because ClickFunnels bootstrapped their way to the $100M+ ARR mark and they don't do marketing like typical B2B companies. Instead of spending to acquire customers, they have thousands of customers spending money to get in their funnel. We talk about customer acquisition, creating sales funnels, creating a break-even funnel, the power of being an expert in marketing and more.Get more good stuff at davegerhardt.comThis...
2021-05-2534 min
Pipeline with Dave GerhardtHow To Hire Marketers & Why Product Marketing Isn't Just Sales Enablement (Sara-Beth Anders, VP Marketing, Guild Education)Sara-Beth Anders is VP of B2B Marketing at Guild Education and was previously Director of Product Marketing at LinkedIn and Director of Product Marketing at Greenhouse. We talked about goal setting, OKRs, how to get better at hiring marketers with the case-study method, why marketing needs QBRs like sales, the modern ABM playbook, making full-time hires for engagement and community, presenting to the board, and how she's spent her first three months at a new company as VP of Marketing.Get more good stuff at davegerhardt.comThis episode is brought to you by...
2021-05-1951 minPipeline with Dave GerhardtHow To Hire Marketers & Why Product Marketing Isn't Just Sales Enablement (Sara-Beth Anders, VP Marketing, Guild Education)Sara-Beth Anders is VP of B2B Marketing at Guild Education and was previously Director of Product Marketing at LinkedIn and Director of Product Marketing at Greenhouse. We talked about goal setting, OKRs, how to get better at hiring marketers with the case-study method, why marketing needs QBRs like sales, the modern ABM playbook, making full-time hires for engagement and community, presenting to the board, and how she's spent her first three months at a new company as VP of Marketing.Get more good stuff at davegerhardt.comThis episode is brought to you by...
2021-05-1951 min
Pipeline with Dave GerhardtThe Best Source of B2B Revenue, How To Drive More Inbound Demand, and Where B2B Marketing Budget Is Wasted (with Chris Walker, CEO, Refine Labs)Chris Walker is CEO at Refine Labs and host of Demand Gen Live. We talk about wasting B2B marketing budget, understanding how people buy, how to think about the ROI of your podcast, short term vs long term marketing, why not all MQLs are created equal, and how to drive more inbound demand.Learn more at davegerhardt.com***This episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg. Use the coupon code DGMG and get 20...
2021-05-1252 minPipeline with Dave GerhardtThe Best Source of B2B Revenue, How To Drive More Inbound Demand, and Where B2B Marketing Budget Is Wasted (with Chris Walker, CEO, Refine Labs)Chris Walker is CEO at Refine Labs and host of Demand Gen Live. We talk about wasting B2B marketing budget, understanding how people buy, how to think about the ROI of your podcast, short term vs long term marketing, why not all MQLs are created equal, and how to drive more inbound demand.Learn more at davegerhardt.com***This episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg. Use the coupon code DGMG and get 20...
2021-05-1252 min
Pipeline with Dave GerhardtThe Founder Whisperer: Calendly CRO Patrick Moran (Former CMO at Quip, CMO at New Relic)Patrick Moran (@patrickmoran) is CRO at Calendly and previously CMO and Chief Customer Officer at Quip (acquired by Salesforce) and CMO at New Relic. We talk about his path to Calendly, building a relationship with the CEO, build a remote-first team, marketing lessons from Marc Benioff and more.Join the DGMG community: https://dgmg.davegerhardt.com/offers/gQBScr7j/checkoutLearn more at davegerhardt.com***This episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io...
2021-05-0447 minPipeline with Dave GerhardtThe Founder Whisperer: Calendly CRO Patrick Moran (Former CMO at Quip, CMO at New Relic)Patrick Moran (@patrickmoran) is CRO at Calendly and previously CMO and Chief Customer Officer at Quip (acquired by Salesforce) and CMO at New Relic. We talk about his path to Calendly, building a relationship with the CEO, build a remote-first team, marketing lessons from Marc Benioff and more.Join the DGMG community: https://dgmg.davegerhardt.com/offers/gQBScr7j/checkoutLearn more at davegerhardt.com***This episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io...
2021-05-0447 min
Pipeline with Dave GerhardtStrategic Narrative, GTM Strategy, & Product Launches (with Marcus Andrews, Director, Product Marketing at Pendo)Marcus Andrews (@marcus_andrews) is Director of Product Marketing at Pendo.io. Before Pendo he was at HubSpot and Google. We talk about design narratives, go-to-market strategy, and product launches.***This episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg. Use the coupon code DGMG and get 20% off any plan.This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at w...
2021-04-2834 minPipeline with Dave GerhardtStrategic Narrative, GTM Strategy, & Product Launches (with Marcus Andrews, Director, Product Marketing at Pendo)Marcus Andrews (@marcus_andrews) is Director of Product Marketing at Pendo.io. Before Pendo he was at HubSpot and Google. We talk about design narratives, go-to-market strategy, and product launches.***This episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg. Use the coupon code DGMG and get 20% off any plan.This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at...
2021-04-2834 min
Pipeline with Dave GerhardtAccount Based Marketing, BDRs, & Marketing Ops (with Dave Rigotti, Bizible, Marketo, Adobe)Dave Rigotti (@drigotti) is CEO of a new product-led growth (PLG) startup in the marketing technology space. He was VP of Marketing at Bizible, Head of Enterprise Demand Generation & ABM at Marketo, and Director of Acccount-Based Marketing at Adobe. This was a live Q&A we did for DGMG U. members on ABM and marketing ops.***This episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg. Use the coupon code DGMG and get 20% off any plan....
2021-04-2156 minPipeline with Dave GerhardtAccount Based Marketing, BDRs, & Marketing Ops (with Dave Rigotti, Bizible, Marketo, Adobe)Dave Rigotti (@drigotti) is CEO of a new product-led growth (PLG) startup in the marketing technology space. He was VP of Marketing at Bizible, Head of Enterprise Demand Generation & ABM at Marketo, and Director of Acccount-Based Marketing at Adobe. This was a live Q&A we did for DGMG U. members on ABM and marketing ops.***This episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg. Use the coupon code DGMG and get 20% off any plan....
2021-04-2156 min
Pipeline with Dave GerhardtRevenue Focused Positioning & Marketing Strategy (with Ursula Ayrout, CEO at Measure; Former Pantheon, Salesforce, SAP)Ursula Ayrout is CEO at Measure and Former marketing leader at Pantheon, Salesforce, and SAP. We talked about how to create a marketing plan for the year, what a revenue-focused positioning rollout looks like, managing up, working with the CEO.***This episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg. Use the coupon code DGMG and get 20% off any plan.This podcast is produced for me by my friends at Lemonpie. If you want to launch...
2021-04-1257 min
Pipeline with Dave GerhardtWhat The CEO Wants From Marketing (with Iris Shoor, CEO at Oribi)Iris Shoor (@IrisShoor) is Founder & CEO at Oribi. She's a marketer turned CEO, and after two successful startups started Oribi (backed by Sequoia & TLV partners) to try and solve the marketing attribution and analytics problem for good.We talk about her path from marketing leader to CEO, what the CEO wants from marketing, why Oribi doesn't have a blog, why the marketing analyst is one of the most important early hires, how to manage a freemium funnel and an enterprise sales motion, and why their best marketing channels have been Facebook, YouTube, and Instagram and why yes...
2021-04-0644 min
Pipeline with Dave GerhardtJosh Allen, CRO, Owl Labs (Former Drift CRO, SVP CarGurus, VP LogMeIn)Josh Allen (@joshmallen) is CRO at Owl Labs. He was CRO at Drift, SVP of Sales at CarGurus, VP of Sales at LogMeIn. We talk about the relationship between sales and marketing, life in a product-led growth world, who should own SDRs and BDRs (and the differences between the two), who should own the sales deck (what it should be), and whether or not the CRO should own marketing.***This episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io...
2021-04-0650 min
Pipeline with Dave GerhardtTara Robertson, CMO at TeamworkTara Robertson (@taraerobertson) is CMO at Teamwork. Before that she was Head of Customer Marketing at Sprout Social, VP of Marketing at Hotjar, and VP Marketing & Creative Services at TSL Marketing.***This episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg. Use the coupon code DGMG and get 20% off any plan.This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out...
2021-03-3052 min
Pipeline with Dave GerhardtRobin Daniels, CMO at Matterport; Former WeWork CMO, Salesforce, LinkedInRobin Daniels (@robin_daniels) is CMO at Matterport. Prior to this he was CMO at WeWork and held marketing leadership roles at Box, Salesforce, and LinkedIn.Some highlights from this episode:
The 3 things marketing has to deliver on
How to improve the relationship between marketing & sales
Building a team as a remote CMO last year
Why you need to goals to quantify the marketing team
***This episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg. Use...
2021-03-2354 min
Pipeline with Dave GerhardtApril Dunford: Obviously Awesome, Market Strategy, & PositioningApril Dunford (@aprildunford) is a globally recognized leader in positioning and author of the book Obviously Awesome.***This episode is brought to you by Oribi, an all-in-one marketing analytics tool. Say goodbye to Google Analytics. To start your free trial, visit oribi.io/dgmg. Use the coupon code DGMG and get 20% off any plan.This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at www.lemonpie.fm and tell them I sent you.PS. h...
2021-03-1757 min
Pipeline with Dave GerhardtAnimalz CEO Devin Bramhall on The Brand & Bottom Line Benefits of Content MarketingDevin Bramhall (@devinemily) is CEO at Animalz. Animalz is the content marketing agency behind some of the best B2B SaaS brands today. Their clients include Google, Amazon, Clearbit, Intercom, GoDaddy, Privy, Zendesk, Appcues, Airtable, Profitwell, Wistia, Zuora.We talk about content marketing, how to measure content, B2B content strategy, how to grow your career in content, and more.PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there.This podcast is produced for me by my friends...
2021-03-0841 min
Pipeline with Dave GerhardtRoss Simmonds on B2B Content, Influencer Marketing, & Social Media StrategyRoss Simmonds (@thecoolestcool) is the Founder & CEO of Foundation, a B2B content marketing agency. On this episode we talk about B2B content marketing, influencer marketing, social media strategy, re-thinking the role of social media manager, content promotion, and more.PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there.This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at www.lemonpie.fm and tell t...
2021-03-0355 min
Pipeline with Dave GerhardtChris Walker, CEO Refine Labs: Modern PR, What It Means To Build A Media Company, & What To Do When The CEO Doesn't Get MarketingThis episode is from an interview I did with Chris Walker from Refine Labs for Demand Gen Live. Chris hosted it and we had 300 people on a Zoom call and he was nice enough to let me share the audio with you all here.PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there.This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at www.l...
2021-03-011h 04
Pipeline with Dave GerhardtWhat To Do When People Aren't BuyingSo often in B2B you are selling a chance - a transformation. Getting people to go from an old way way of doing things to a new way of doing things. And not only does one person have to believe this - but often times a whole company does (welcome to B2B marketing).Marketing is about getting people to change. Forget the tools and technology for a minute -- because this might be the *real* reason your funnel isn't converting. Here's how to get people to change.PS. here's a secret offer...
2021-02-2510 min
Pipeline with Dave GerhardtThe Fundamentals of Modern B2B MarketingA quick rant (out for a walk) on what I think are the fundamentals in marketing. Do you know them? Does your team know them? This is a quick one but should be one that you write down and print out.PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there.This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at www.lemonpie.fm and tell t...
2021-02-2404 min
Pipeline with Dave GerhardtHow To Do B2B Creative That Doesn't SuckHey. We're back :) On this episode I break down how I think about B2B creative (ads, videos, landing pages, design, you name it). And I'm sharing five tips to help you break through the noise and -- most importantly -- do B2B creative that doesn't look like B2B creative.PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there.This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for...
2021-02-2308 min
Just Go Grind#275: Erik Jacobson, Founder and CEO of Lemonpie, a Full Service Podcast PR and Production Agency Helping Brands Grow, on the 3 Different Podcasting Strategies and How to Approach ThemErik Jacobson is the Founder and CEO of Lemonpie, a full service podcast PR and production agency. Erik first saw the power of podcasting after working with podcasters like Tim Ferriss. With Lemonpie, he now helps companies like FreshBooks, HubSpot, and Four Sigmatic use podcast strategies to build awareness and drive revenue. He also recently launched Hatch, which offers unlimited podcast editing. You can get deep-dive case studies, expert interviews, and all of Erik's podcast strategies on his weekly show, Brands That Podcast. Some of the Topics Covered by Erik Jacobson in this Episode ...
2021-02-1855 min
Brands That PodcastBuffer: Building Brand Transparency w/ Ash ReadBuffer is a social media management company serving small businesses, and it's especially known for one thing: radical transparency. From the start, the company has openly shared revenue numbers and the ups and downs of building the business. This transparency extends to its two podcasts: the Science of Social Media and Breaking Brand. The podcasts serve different purposes and are produced quite differently, but there is one commonality: each places a premium on providing value to the audience. In this episode of Brands That Pod...
2020-12-1046 min
Brands That PodcastQ&A: Is Podcasting Better than SEO?Should invest in SEO or a podcast? In this "unedited" episode, Jeremiah talks about the pros and cons of each, the goals that each channel is trying to achieve, best case scenario for both, and how ultimately - they play really nicely together.
2020-12-0342 min
Brands That PodcastEntrepreneur Magazine: Getting More Out of Your Episodes w/ Jason FeiferJason Feifer is the Editor-in-Chief of Entrepreneur magazine, which alone keeps him busy enough. But on top of that, he also hosts three podcasts: Problem Solvers (an Entrepreneur podcast), Pessimists Archive, and Hush Money. For Jason, podcasting is a different way to tell stories, and one that can only add value for Entrepreneur magazine's readers. In fact, some conversations for Problem Solvers become articles or interviews for the magazine.In this episode, Jason talks about why podcasting is valuable for brands. Jason and Erik discuss the intimate nature of podcasts and h...
2020-11-2030 min
Brands That PodcastBonus: Erik's .LA Summit TalkEspree Devora sat down for a "fireside chat" and AMA with Erik. Listen as they talk about getting your podcast to the top charts, how brands can use podcasting to grow, and more.
2020-11-1338 min
Brands That PodcastWistia: Investing in the Right Content w/ Jenny CoppolaFor video software company Wistia, which has more than half a million businesses using its product, growth comes down to brand marketing. The 120-employee company, which has been around almost 13 years, leverages video series — and more recently podcasts — as a centerpiece of its marketing efforts. “We have our CEO running a show. I have one in the works. One of my colleagues on our people team has one in the works,” says Jenny Coppola, Wistia’s Director of Creative and Content.In this episode of Brands Th...
2020-11-0554 min
Brands That PodcastBonus: How Fast Could PodcastIn this episode of “How Brands Could Podcast”, we’ll do an open strategy session for Fast.We’ve been following Domm and the Fast team for a little while now, and since they’ve been front of mind - they make a great 2nd episode of “How Brands Could Podcast”. And since we’re podcast nerds, we noticed the beautiful mics and adjustable arms they’re using, and figured they’ll be launching a show or two in the near future. Overall, they have a ton of momentum behind them, and are building a huge fanbase that’s ral
2020-10-2958 min
Brands That PodcastProcurify: Building Podcast Partnerships w/ Dani HaoProcurify is a B2B fintech company that creates software to help organizations better track and control spend management. Their primary audience is busy CFOs. They launched their podcast "Spend Culture Stories" in November 2017 and after just 50 episodes, the podcast has hit the top 30 on Apple Podcasts in the management category.Host Dani Hao estimates that approximately 30% of podcast guests have gone on to become revenue generating partners or customers. Learn how the marketing team at Procurify uses their podcast to grow awareness, brand and revenue, and why they're making long-term investments in content marketing.
2020-10-2245 min
Brands That PodcastEntreLeadership: Growing a Top Show w/ Daniel TardyThe EntreLeadership podcast, which focuses on helping small businesses succeed, boasts some impressive stats — about 200,000 listeners tune in to the 10-year-old podcast every week. This year, the show is on track to reach 10 million downloads. In this episode, Daniel Tardy (host of EntreLeadership) shares insights from how they grew from radio-only to a successful podcast; how they think about producing content; working with advertisers, and more.
2020-10-0845 min
Brands That PodcastQ&A: How to Create a Perfect PodcastThis one is for any company who wants to start their first show, or add a second (or third, or fourth) show to their network. Here's the tricky (but important) part: strategy is everything.Make the wrong show, and nobody will listen. Make the right show, and they'll tune in, and share it with likeminded people. But how do you create the right show? How do you avoid creating a podcast like your competitors, or avoid getting paralyzed by indecision?In this episode, I discuss 4 questions you can ask about your show that will help...
2020-10-0129 min
2020-09-3033 min
Brands That PodcastBonus: How Huckberry Could PodcastListen in as we do a complete breakdown of all the ways Huckberry could use podcasting to inspire more active, adventurous, and stylish lives. Follow along as we create a strategy for them to get featured on other shows, and build their own branded podcast. If you’re a D2C clothing brand, we hope this sparks some ideas you can go and use at your own company.
2020-09-2346 min
Brands That PodcastRamsey Solutions: Growing a Massive Podcast Network w/ Brian MayfieldBrian Mayfield is the Executive VP of Ramsey Media. His team is responsible for producing an entire network of podcasts, radio shows, and video clips, as well as marketing and growth.Since the 90’s, Ramsey Media has been creating content to help its listeners get out of debt, grow their careers, and give generously. This content is the heart of what they do. At their core, they view themselves as educators. Their #1 focus is showing up on any platform where their audience is, and delivering education and information to them there. And it’s worked. They...
2020-09-1643 min
Brands That PodcastQ&A: How to Make a Show Your Audience WantsIf your company is thinking about starting a podcast, don't box yourself in too early. Don't say "we need to create a storytelling podcast" or "we need to create an interview style show." Instead, decide who your audience is; what would be the most valuable content for them (what would educate, entertain, inform, help, solve pains for them), and THEN decide the best format. And if you can, do it in a way that keeps them coming back.
2020-09-0211 min
Brands That PodcastQ&A: How to Sell Podcasting to Your TeamThis episode is for you if you believe in the power of podcasting, but now you need to sell the idea to your team.
How can you help your team believe in podcasting as much as you do?
This is exactly what Erik and Jeremiah discuss in today's episode.
2020-08-2757 min
Brands That PodcastQ&A: What Types of Shows Can You Launch?Lots of companies - especially in B2B - think that the only podcast they can create is a long-form interview-style show. In this episode, we’ll talk about all the different types of shows you can launch - from short 5 minute series, to longer, storytelling formats. We’ll case studies of other brands doing creative podcasts, and give you some examples of our own. Our goal is that by the end, you’ll be inspired to think through all the types of shows you could create for your company.
2020-08-1943 min
Brands That PodcastQ&A: How to Get Noticed by Ideal CustomersErik takes a walk with his daughter and shares some thoughts on a type of episode that more brands could be doing to land their dream customers (The Call-Out Case Study).
2020-08-1105 min
Brands That PodcastRefine Labs: Podcasting as a Demand Gen Strategy w/ Chris WalkerChris Walker is the CEO of the marketing agency Refine Labs. He’s invested a lot into content, and believes most companies should be doing the same. He’s grown his podcast, State of Demand Gen, to between 500 and 1,000 subscribers. Between the podcast and a weekly live Zoom chat series, the recordings are repurposed and dripped out on LinkedIn and YouTube. Content is the main marketing approach at Refine Labs.
Most companies aren’t taking this approach, but even the ones that do — they’re not putting in the resources and commitment to make this strategy work. “It's very hard to make a Li...
2020-08-0438 min
2020-07-2845 min
Brands That PodcastQ&A: What Makes a Podcast Tour Successful?Launching and producing a good podcast is extremely valuable, but can be a big undertaking. Good news — you can still tap into the power of podcasting and connect with audiences without producing your own podcast. How? Podcast tours on shows your customers follow and love. Jonathan Barshop, Lemonpie’s Co-founder and Head of Talent Relations, joins the podcast to discuss the strategies for identifying, pitching, and participating in a successful podcast tour. In this episode, Jonathan and Lemonpie Founder Erik Jacobson describe how to find the “right” podcasts for your business, how to estimate a podcast’s audience size, methods fo...
2020-07-1438 min
Brands That PodcastHuckabuy: Using Podcasting to Build SEO w/ Geoff AtkinsonGeoff is the former SVP at Overstock, and the founder of Huckabuy, software designed to help your business increase organic traffic. Podcasting is one of the primary things he’s done to grow traffic, backlinks, and customers, and in this episode he shares how.
2020-06-3039 min
Brands That PodcastBasecamp: Finding the Right Stories to Tell w/ Wailin WongGo behind the scenes of Basecamp’s popular podcast, Rework, with producer Wailin Wong. In this episode, she talks about how (and why) Basecamp started Rework, how her experience as a journalist has trained her to look for a story to tell with every episode, the bad pitches they get (and the good handful they accept), and the care and love they put into production. She also shares her recommendations for companies that are interested in starting their own podcast. If you’re a fan of Basecamp or the content they put out, we think you’ll really enjoy this c...
2020-06-1657 min
Brands That PodcastQ&A: Internal Podcast Strategies For Your TeamCreating an internal podcast (also called Private or Employee-only podcast) can help you communicate more effectively, train new hires, build your employer brand, attract new hires, and build a more positive culture.In this episode, we’ll cover what an internal podcast is, all the ways your company can use one, and the major companies that are already using them to great effect.
2020-06-0933 min
Brands That PodcastQ&A: The Power of Internal PodcastsInternal podcasting has been around for a while, but many companies still don't know it exists. Those that do, have questions. Like, what software they should use, how they should host it, and perhaps biggest of all - is it secure? In this episode, we'll talk with JP, the Founder of Storyboard, to learn more about the impact internal podcasting can have on your brand.
2020-05-2631 min
Brands That PodcastQ&A: Where to Host your Company's PodcastShould you host your company's podcast on your main website, or a separate one? In this unedited episode I'll share the 4 options you have, pros and cons of each, and why we chose what we did.
2020-05-2115 min
Brands That PodcastQ&A: How to Measure Podcast ROIHow should your company think about your podcast’s ROI? If you don’t get thousands of listens, customers, or purchases from it, does it still “pay off”? Learn the different ways to measure ROI, how to make your podcast profitable right away, and the importance of understanding brand vs direct marketing.
2020-05-1949 min
Brands That PodcastQ&A: Brand Marketing vs Direct MarketingThoughts on brand marketing vs direct marketing from Lemonpie's Head of Marketing, Jeremiah Rizzo. What the difference is between each, and why ultimately, your brand is the only thing that lasts.
2020-05-1407 min
Brands That PodcastProfitWell: Building Brand Content w/ Patrick CampbellProfitWell is a SaaS company that helps subscription companies reduce churn, optimize pricing, and grow subscription business. They've been super successful, and content marketing is the core of their marketing strategy. They started with written content, and are now running multiple podcasts, a video show, and looking to more in the future. What's more, they've managed to put out all this branded content with a relatively small team. In this episode, Patrick Campbell (founder and CEO) shares insights on how they think about content, ROI, podcasting, and more. A lot of this episode focuses on the power of building...
2020-05-1235 min
Brands That PodcastQ&A: Making the Most of Your PodcastIn this episode, Erik and Jeremiah break down all the ways you can use your podcast to build trust, increase sales, overcome objections, and more.Here's how most brands see a podcast fitting in with their marketing strategy:They launch a show.That show gets found organically across podcast platforms, by thousands of people.Those thousands of people visit the company's website, and purchase something.And if that doesn't happen, or doesn't happen quickly enough, there's no ROI.Well, if you're thinking that way, you couldn't be more wrong. That's only 1 way that p...
2020-05-0539 min
Brands That PodcastAdopter Media: Running Podcast Ads w/ Glenn RubensteinOne of the most practical things Glenn does for you, is break down the average cost of 1,000 "listens" (or, impressions).The other big takeaway is how unique podcast ads are, vs. paid ads on social. You know how if a friend recommends a restaurant, product, or service, you're automatically more inclined to try it? That's what you get to tap into with podcast ads.If you can create a partnership with a host who really likes, uses and believes in your product, they can heartily recommend it, and listeners will trust that recommendation....
2020-04-2852 min
Brands That PodcastQ&A: What Podcast Strategy is Best for Your Brand?The 4 channels.We discuss:Podcast toursBranded podcastsInternal podcastsPodcast advertisingFor each one, we'll give examples, and help you decide if this is a good fit for you.The unique value each channel provides.SEO against PPC are different from each other. Each has pros and cons. And these channels are the same way. Each offers something unique, and each has a downside.Podcast tours let you grow awareness and trust in your brand or product unlike anything else. They allow people to feel like they know you, and offer...
2020-04-2144 min
Brands That PodcastPrivy: Fueling Your Content Marketing w/ Dave GerhardtThe ROI of podcasting.“I think of the ROI of a podcast in two ways. Number one is that it’s a kind of the Trojan horse for creating [and capturing] content. And then number two is that it’s a way to build an audience…”Lots of companies are interested in podcasting, but aren’t sure how to measure its ROI.And that makes sense, because (at least in our minds) podcasting is really more a “brand marketing” play (vs. a “direct” one). In other words, it’s primary use is to build an audience, build trust...
2020-04-1441 min
Brands That PodcastMeetEdgar: Growing Through Podcast Tours w/ Laura RoederThe power of podcast tours."Pound for pound, I think a brand is always better off being featured as the content rather than the advertiser."Laura doesn't hide the fact that getting invited on as a guest to other people's shows is the #1 way MeetEdgar has gained customers. At one point, she makes the analogy that podcast tours (being a guest on other shows) is like guest blog posting, but without all the work of writing and editing an article.Essentially, when you're a guest on someone else's show, you get to talk...
2020-04-0737 min2019-12-1902 min