Shows
Prague Marketing Meetup💸😬 How to Choose & Work with Marketing AgenciesHiring and working with an agency is not easy.
Knowing the when, who, and how can make a significant impact on the success of your relationship (and business):
When to work with an agency?
Who to choose?
How to work with them?
In this in-person event of Prague Marketing Meetup, Leo Alshfei interviews Jan Gemrich, CMO @ Gamee to know the answers. Jan is a seasoned marketing leader who has worked for Google, Avast, and recently Gamee. He has been growing brands as well as promoting physical and digital products which involved working with various agencies.
2022-11-2644 min
Prague Marketing Meetup💼🎯 Enterprise Marketing: How to Get StartedNowadays you cannot speak about B2B marketing without coming across Account-Based Marketing or Enterprise Marketing.
To learn how to get started with Enterprise Marketing, I am travelling to Warsaw to learn from Jakub Lebuda. Since founding Clipatize in 2017, his B2B agency has been helping enterprise businesses across Europe, the Middle East, and Africa.
In this online event, we are going to discuss:
💼 The main difference between Enterprise Marketing and lead generation
🪜 The first steps a marketing leader can take to get started
🤔 The different approaches you can choose from
💪🏼 How to cooperate with sales and a...
2022-06-2830 minPrague Marketing Meetup💰🛠 Marketing Operations: 10-Steps FrameworkYou have an amazing marketing plan! Everyone does. But execution is the big rock where all plans crash into hard. Execution.
The best place to learn about executing marketing plans is ecommerce. That’s why I am interviewing Petra Kotalová, Head of Marketing Operations at MallGroup. She will give us her 10-steps framework for managing complex campaigns.
During the event, we will cover topics such as:
🔼 Creating a pyramid top-down campaigns structure
🔁 Standarizing repetitive campaigns
👥 Setting clear roles and processes
⚙️ Automation and prioritization
2022-04-0731 minPrague Marketing Meetup🕵️♀️🔬User Research for MarketersA marketing/business strategy should always start with understanding the audience.
Enter: user research.
But it’s not an easy task and as a marketer or a startup, you don’t always have the resources to hire a professional user researcher. That’s why I am travelling to Vienna to learn from Tina Ličkova some of the basics of User Research that any marketer can learn from.
During this event, we will cover important topics such as:
🕵️♀️ A user research framework to follow
🎨 The art of asking questions
🖼 Understanding and framin...
2022-02-2436 minPrague Marketing Meetup🎙📕 How to Create a Brand Tone of Voice ManualYou have the same voice all the time, but your tone changes. You might use one tone when you’re out to dinner with your closest friends, and a different tone when you’re in a meeting with your boss.
And this applies not only to verbal communication but also written communication.
To learn more on the topic I am speaking with Lenka Stawarczyk on how to create a Brand Tone of Voice Manual. Lenka is a seasoned marketer helping B2B businesses with their branding, messaging, and UX writing. Not to mention mentoring and empo...
2022-01-2732 minPrague Marketing Meetup🗣🎙 Social Selling: How to Get StartedNo, your product is not that unique. The competition is quite fierce. No matter what industry you’re in.
Social Selling is one strategy that can help you stand out.
And no, it’s not about selling! At least not in the sense of selling a product or a service. It’s rather about selling the brand. In other words: building the brand’s top-of-mind awareness that drives sales.
To learn how to get started with Social Selling, Leo Alshafei went to Warsaw to learn from Ewa Agata Balazinska and Jakub Lebuda. Since 2017, their ag...
2021-12-0844 minPrague Marketing Meetup❤️🍔 How Dáme jídlo Uses Emotions & Data to Grow Market ShareBřetislav Stromko is not only the Marketing Director at Dáme jídlo but he is also the head of Business Intelligence. In this exceptional in-person event of Prague Marketing Meetup, Leo Alshafei discusses with Breta how Dáme jídlo are growing their brand and market share.
They cover 4 main points:
🍔 The use of behavioral economics concepts to approach and nudge the user at the right time with the right message
❤️ Creating content that builds an emotional relationship between the audience and the brand
🍕 Effectively evaluating and cooperating with the right influencers
🍜 Making sense of the vast amount...
2021-11-281h 00Prague Marketing Meetup🔗🔗 Backlinks Building: An Essential Guide to GrowBacklinks building is mainly considered an SEO tactic - allegedly the number one factor for organic ranking. However, backlinks can actually be the essence of branding for SaaS companies.
As CMO of Smartlook, Lukas Mehnert doubled organic conversions by optimizing backlinks building.
Prague Marketing Meetup is going to Brno to learn from Lukas the essential guide for growing your marketing using Backlinks
2021-10-2135 minPrague Marketing Meetup💵 📣 Sales & Marketing: How to Align Both Teams for Hyper GrowthSales & Marketing are like food and water. You cannot live long enough without one or the other.
Yet sales teams and marketing teams are not the best of partners in most companies.
Alexander Raiman and Fares Mechura, founders of Saleshero, have been sales leaders for +15 years growing national Startups into international leaders.
With Leo Alshafei, They are going to share their knowledge on:
Aligning teams toward a single target
Breaking digital and physical silos
Sharing knowledge and learnings
2021-09-2943 minPrague Marketing Meetup✏️ ✏️ The Building Blocks for ROI-Positive Content MarketingMantas Ciuksys led the successful content marketing team in Socialbakers (now Emplifi) only to move to Avast to hold a similar role. During this episode, he will share his building blocks for creating a content marketing strategy that delivers results.
We cover topics such as:
✏️ Structuring content team
✏️ Setting up goals and KPIs
✏️ Preparing a data story
✏️ Getting buy-ins from all stakeholders
2021-07-2742 minPrague Marketing Meetup10-steps Framework for a Data-Driven Branding CampaignBranding Campaigns. Not Performance. With Data.
In this exceptional episode, I am chatting with Jan Felt, founder of the marketing agency Cyber Footprint (https://cf.agency/), on following his 10-steps framework to launch and manage a branding campaign.
Honza will cover points such as:
✔️ Identifying market potential
✔️ Conducting market research
✔️ Viewability, Ad frequency, and causal impact
✔️ A list of all the tools he uses to apply this framework
2021-07-1344 min
Prague Marketing Meetup🚀🚀 From Losing 300k in FB Ads to 3x YoY Growth - Maso HereThe story of two Czech brothers who after “wasting” more than CZK 300 thousand in Facebook Ads decided to close their business and sell the rest of their inventory. But suddenly things turned around and they found out a secret sauce (pun intended) for growing their business 3x YoY and expanding internationally.
During this live event, we will discuss with Jakub Plas, Co-Founder of Maso Here, how they achieved this (still ongoing) growth story of brilliant marketing.
We will cover topics such as:
✔️ Building a strong brand in-house
✔️ Successful vs blind FB Ads tactics
✔️ Findi...
2021-06-1757 min