Leo Morejon - Podcast Details

Shows

Genuine Humans Leo Morejon: The Gold And The Shovel This week, Tamara and Wendy are joined by Leo Morejon, who is probably best known for his team’s creation of the ‘dunk in the dark’ tweet from Oreo, a campaign that swept Cannes in 2013. Leo’s career has spanned agency, brand and technical sides of marketing. He talks about how he’s got comfortable with being uncomfortable, his early dream of being an inventor, and why he’s excited about the future of the internet. Leo Morejon also cites key mentors during his career – such as David Rosenberg (who he worked with at JWT) and Bryan Wiener (who he...

2022-04-0741 min

The Business Storytelling Podcast 287: Why debate matters in business - a chat with Leo MorejonLeo Morejon of proveitmatters.com joins Christoph Trappe to debate this topic. Let's find out why we need better debates. Find more podcast episodes: authenticstorystelling.net/podcast Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now: https://authenticstorytelling.net/digital-marketing-strategy-offer/

2020-12-2834 min

Prove It Matters Is investing only for the rich? (Ft. Katie Perry, Public.com)Katie Perry (VP of Marketing at Public.com) says investing is not just for the rich, she thinks investing is for everyone. Public.com is a social investing app that makes the stock market inclusive, educational, and fun. Public is backed by Will Smith's Dreamers VC, Girlboss author Sophia Amoruso, NFL star J.J. Watt, Blavity Inc. CEO Morgan DeBaun, Scott Galloway, and the original investors in Venmo. Follow Katie's investments: https://public.com/katiep *This is not in any way, shape, or form financial advice. You are responsible for yourself, maybe read...

2020-11-2403 min

Prove It Matters Will we go back to normal after COVID-19? (Ft. Daria (Pace) Lamb)Will we go back to normal after COVID-19? In this episode Daria (Pace) Lamb, Director Of Partnerships + Ambassador to the Future (Institute for the Future), and Leo Morejon debate both sides of this topic. Daria also talks about what the future holds for businesses and what they should, shouldn't, and should have been be doing pro, prep COVID-19.

2020-11-2408 min

Prove It Matters Do Extravagant Employee Perks Matter? - Gregarious NarainGregarious Narain (Serial Entrepreneur, Startup Mentor, Innovation Advisor) thinks all companies should have extravagant employee perks like unlimited days off, access to chefs, and so on. Gregarious Narain Gregarious “Greg” Narain has been at the forefront of social media marketing, influencer marketing, and product marketing for more than 20 years. In his illustrious career, Greg has helped drive marketing verticals – such as content management, email and customer relationship systems, and marketing research – with a focus on product development and launches. Greg has been the founder of numerous startups in the influencer marketing space, as well as...

2020-11-0802 min

Prove It Matters Can a book teach you Public Relations? - Karen FrebergKaren Freberg (Associate Professor of Strategic Communication at University of Louisville) wrote a book on PR and she says you can become a PR pro from a PR text book. Sure… Karen Freberg I am an associate professor in strategic communications at the University of Louisville as well as an adjunct instructor for the Integrated Marketing Communications (IMC) Graduate Online Program at West Virginia University. I am actively involved in researching in public relations, reputation management, social media and crisis communications. I have written several books, including my social media book Social Media fo...

2020-11-0804 min

Prove It Matters Can you Outsource Sales? - Scott ZakheimScott Zakheim (General Partner at Landmark Ventures) takes the stance that it’s 100% possible (and beneficial) to outsource your sales. Scott Zakheim Digital marketing executive providing strategic advisory and business development services to Fortune 500 brands and emerging digital marketing technology companies. Landmark Ventures: A leading investment bank, events platform, and corporate advisory firm, Landmark has worked with hundreds of the top public companies, leading investment funds, and growth-oriented private companies over the past 20 years.

2020-11-0803 min

Prove It Matters Is Bitcoin Legit? - Ft. Alex Adelman (CEO of Lolli)Alex Adelman (CEO of Lolli) takes the stance that bitcoin is a viable currency and the future of money and Leo debates him. Lolli: We’ve created the easiest way for people to earn & own bitcoin. Our mission is to make bitcoin accessible to all. Alex Adelman My team and I are building Lolli, a rewards application that makes it easy for everyone to earn & own bitcoin. We are on a mission to make bitcoin easily accessible to all. Previously, my team and I built Cosmic, the leading commerce gateway, that made it ea...

2020-06-0202 min

Prove It Matters Pilot Episode - Owning Your Own Social Media?! - Ft. Jay MandelProve It Matters - Pilot Episode There isn't enough healthy debate in business and marketing. This is changing that. I woke up yesterday with an idea: Called @Brad Alperin to brainstorm (Cocreator creds) Messaged David Berkowitz, Jay Mandel, and @Mark Avnet, and asked them, "Mind if we record a video later today?" They said yes without hesitation (THANK YOU!!!) This video is the result of that. A new show concept where guests pick a topic, I play devil's advocate, and we debate for 2 minutes. With practice and great relationships, you can see how "easy" it can...

2020-06-0104 min

Prove It Matters Should Advertising be Outrageous? - Ft. Nick Palmisciano (CEO, Diesel Jack Media)Nick Palmisciano (CEO of DieselJackMedia.com, President of RangerUp.com) takes the stance that outrageous advertising is a good for business, while Leo debates him. Follow Nick: Twitter: https://www.instagram.com/nickpalmisciano/ Instagram: https://twitter.com/Ranger_Up Nick Palmisciano Serial entrepreneur, writer, producer, and I guess now I am an actor too. I try to be a positive example to future vetrepreneurs. I drink Bourbon.

2020-06-0103 min

Prove It Matters Newsletters Suck?! - Ft. David Berkowitz (Serial Marketers, Marketing Leader)Episode with David Berkowitz (Serial Marketers, Marketing Leader) debating the worth of newsletters in today’s world. David Berkowitz David Berkowitz is the principal of Serial Marketer where he generates demand for technology firms and agencies. Prior roles include running marketing for video production marketplace Storyhunter, leading the strategy practice at social listening firm Sysomos, serving as chief marketing officer of Publicis agency MRY, and co-founding the emerging media division of Dentsu agency 360i. Throughout his career, he has been a trusted advisor to world-class brands such as Apple, Coca-Cola, Estee Lauder, Kraft, John...

2020-06-0103 min

Prove It Matters Should Government Twitter Accounts be Funny? - Ft. Pearl Gabel (Digital Dr., State of NJ)Pearl Gabel (Digital Director, State of New Jersey, NJGov Twitter) debates both topics on Prove It Matters and shares about her team’s work. Pearl Gabel Award-winning, Emmy-nominated creative professional and seasoned multimedia journalist with 12+ years of diversified experience in planning and executing multimedia projects and leading creative teams. Recently-named as one of the nation’s 50 Most Influential People in PR and Business by PR Week, one of Fortune Magazine’s 40 Under 40, and InsiderNJ’s Millennial 100 List. Currently working on high-profile projects as the Digital Director for the State of New Jersey, overseeing all digi...

2020-06-0108 min

Prove It Matters You Can’t Teach Social Media in School - Ft. Brianne Fleming (Marketing Professor)Episode with Brianne Fleming (Brand Builder, Marketing Instructor) about teaching social media in school. Is it possible? Brianne Fleming As a little girl, I’d spend every weekend consuming and admiring the pages of my favorite teeny bopper magazines: Tiger Beat, Teen Beat, Bop, Twist, and countless others I’d find at the newsstand. But it wasn’t just the hunky heartthrobs and fun quizzes that made me love these magazines. I was fascinated with the ads, colors, layouts, photography, graphics, and copywriting. And this fascination was more than a childhood phase — it lasted b...

2020-06-0104 min

Prove It Matters Influencer Marketing Sucks!? - Ft. Jason Falls (Author, Digital Lead at Cornett)An impromptu episode with Jason Falls (Author, Digital Lead at Cornett) covering Influencer Marketing. Jason Falls I’ve been called a thought leader and an expert, but I’ve also been called bad names by trolls, so it balances out. My job is leading digital strategy for a kick-ass agency called Cornett in Lexington, Ky. My experiences have given me the opportunity to speak at conferences, write two books (a third on the way from Entrepreneur Press in late 2020/early 2021) and be called all sorts of superlatives by Forbes, Business Week, Entrepreneur and others. To serv...

2020-06-0102 min

Build & Inspire - Business Stories Meant to Inspire NEW SHOW - Prove It Matters - Influencer Marketing Sucks!? EpisodeThere isn't enough healthy debate in business. Prove It Matters is a show that changes that. In this episode Jason Falls debates the Influencer Marketing as a viable, effective method of marketing. ProveItMatters.com

2020-06-0102 min

Prove It Matters Prove It Matters - Show OverviewThere isn't enough healthy debate in business. Prove It Matters is a show that changes that. Guests pick a topic, get 2:00 minutes to debate and prove their points matters. All while Leo Morejon pokes, prods, and generally try to mess them up.

2020-06-0100 min

Build & Inspire - Business Stories Meant to Inspire Episode 13: Jorge Lurueña López (EJR-Quartz for European Space Agency (ESA) Digital Marketing)EJR-Quartz for European Space Agency (ESA) digital marketing and content marketing professional, Jorge Lurueña López, dives deep into the inner workings of the space agency’s social media and digital engagement practices. Jorge joins Leo Morejon from his home in Rome, Italy and covers how the novel coronavirus has impacted him and his team, how he handles misinformation (from flat earthers to moonwalk deniers), and what he’s excited about when it comes to new developments in space technology and exploration, among many other fascinating topics on across space and marketing.

2020-04-241h 20

Build & Inspire - Business Stories Meant to Inspire Episode 12: Jason Falls (Author, Keynote Speaker, Marketer, Bourbon Enthusiast)Marketing leader and pioneer, Jason Falls, shares his story on being a keynote speaker, becoming an author, and tells how he managed both. All while working a full-time position in agencies as well as e-commerce. Jason is the author of No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing and the co-author of The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win, and currently works as Director of Digital and Social Strategy at Cornett. In this episode, Jason also...

2020-04-241h 15

The Development Exponent: A Leadership Perspective Technology, Transparency, and the Value of Becoming a Trusted AdvisorHow much thought do you put into how technology has shifted the way we communicate, connect, or come together as communities? While it has changed by what feels like light years, especially in the last decade – do we think about it much? Or just take it for granted? That was the real jumping point for my interview with award-winning marketer, social media expert, and speaker Leo Morejon. Famous in the marketing world for record-setting social media campaigns – I found him to be just a down-to-earth guy whose passion is people. Connecting them. Helping them communicate. Supporting them in t...

2019-08-2038 min

Build & Inspire - Business Stories Meant to Inspire Episode 11: Karen Freberg (Social Media Expert, Associate Professor, Speaker)Karen Freberg is an associate professor in strategic communications at the University of Louisville as well as an adjunct instructor for the Integrated Marketing Communications (IMC) Graduate Online Program at West Virginia University. In this episode, Karen talks about how she’s connecting social media practitioners with educators to support students as they enter the workplace and to help businesses grow with better talent. Karen also shares about her time in France for the Cannes Lions’ Educators Summit, how students can best prepare to land the job they want, tips for social media public speakers, and...

2019-07-011h 36

Build & Inspire - Business Stories Meant to Inspire Episode 10: Sharon Joseph (Founder, CEO of BREWASIS)Sharon Joseph is an entrepreneur and CEO looking to solve your business issues through data. In this episode, learn from Sharon the challenges, opportunities, and solutions women founders have in business – especially in the alcohol, craft brewery, and cannabis business. Sharon also shares with us how she went from the corporate world, working for the likes of PepsiCo and Reckitt Benckiser (RB), to starting BREWASIS, and how she motivates her teams and is growing her business. Using data in your everyday life and the importance of focusing on mental health for personal and bu...

2019-06-231h 52

Build & Inspire - Business Stories Meant to Inspire Episode 9: Brent Rodgers (Sales Leader, Actor, Storyteller, Closer)Brent Rodgers is an actor turn sales leader with over 15 years individual sales and sales leadership experience selling everything from services to SaaS MarTech. In episode 9 of the Build & Inspire Podcast, Brent draws parallels between acting and selling, talks about how improv skills will help salespeople and sales engineers perform better product demo, and his thoughts on some of the most debated and controversial topics in sales. Brent also talks about what you need to land your first sales job and make sure you keep it. So whether you're a seasoned sales person or...

2019-05-161h 04

Build & Inspire - Business Stories Meant to Inspire Episode 8: Dylan Hattem (Founder & CEO at DS Projects)Dylan Hattem is passionate about advertising and entrepreneurship. After leaving the ad-tech world, Dylan Hattem launched his own digital agency, DS Projects. Diving head first into the new world of advertising, content consumption and media, his team partners with clients to create and build powerful campaigns that focus on reaching audiences across channels through original visual content and utilizing authentic voices. In episode 8 of the Build & Inspire podcast, Dylan is an inspiration to entrepreneur, advertisers, and anyone creating content. He discusses how he went from ad-tech to starting DS Projects and what's coming...

2019-05-131h 20

No Ordinary Life Lil' Wayne, Oreo cookies and the Guinness Book of World Records. On this episode we talk to Leo Morejon. Social media early adopter and roller blade aficionado.Leo and I met because the social media software company I worked for had acquired his company. I only confessed to him recently (actually on this podcast) that when he came in, I was immediately insecure about my job at the company. Only natural... Leo has a charismatic personality; people are drawn to him and, as you will hear on the podcast he’s got a ton of industry experience (that I didn’t have). That fact of the matter was I should never have feared for my job because as I discovered, he’s extremely collaborative, is int...

2019-05-051h 49

Build & Inspire - Business Stories Meant to Inspire Episode 7: Nick Myers (AI Futurist, TEDx Speaker, Voice Marketing Expert)Voice marketing and artificial intelligence are not fads and we all need to pay attention. Nick Myers is an artificial intelligence expert and Founder and Creative Director of RedFox Creative, a creative marketing and consulting agency. He shares his vision for the future and how it's nothing to worry about. Nick also shares how brands can get started with artificial intelligence, an overview of voice marketing, and he addresses privacy issues around devices that are always-on, always-listening. Website: https://redfoxcreate.com Twitter: https://twitter.com/therednickm Instagram: https://www.instagram.com...

2019-04-302h 04

Build & Inspire - Business Stories Meant to Inspire Episode 6: Alfredo Cottin (Advertising Entrepreneur, Previously Head of Strategy for Havas Mexico)Alfredo Cottin, based in Mexico City, Mexico, is best known for leading Strategy for Havas Mexico and working on iconic brands like Nike, L’Oreal, Pizza Hut, and KFC. Today, he’s an advertising entrepreneur, as founder and Managing Partner at the agency Post Data. He shares his thoughts on advertising today, what inspired him to leave Havas and start his own company, and how data-driven marketing in impacting creatives and creative industries today. Alfredo also shares details on the importance of account management and how his experience managing accounts made him a better adve...

2019-04-3059 min

Minority Report Podcast Minority Report Ep11 - Leo MorejonIn this episode, we talk with Social Media Pioneer, Influencer Marketing and University Educator, Leo Morejon. Listen as we talk to Leo about growing up as Cuban-American in New Jersey, how he got his start in digital marketing, the idea behind his company Build & Inspire, and why you should always ask “why”.

2019-03-1018 min

Build & Inspire - Business Stories Meant to Inspire Episode 5: Matt Walker (Adventurer, Coach, Public Speaker)This is a special episode. Matt Walker is a coach, adventurer, public speaker, and amazing human, and things get deep and personal. You will see how his unique business and approach to life certainly works as you see our conversation evolved; we basically have a coaching session. You will learn different strategies for personal development that work in the short and long term. One of his unique personal development techniques is to create a space where you can be free to breathe, be still, and be vulnerable. Below you can see his space for inspiration, as...

2018-12-191h 32

Build & Inspire - Business Stories Meant to Inspire Episode 4: Darren Wong (Raindrop Cake Creator, Entrepreneur, Business Strategist)Darren Wong is the creator of Raindrop Cake, an Asian vegan jelly dessert for foodies. Darren is also an entrepreneur and business strategist. Join us as we discuss what inspired him to start Raindrop Cake, how he began selling at Brooklyn's Smorgasburg, and what's next for his dessert creation. We also get deep, talking about finding a deeper meaning in our work and leaving a legacy. Links: Online Store: RaindropCake.com (Exclusive 20% Discount for the Build & Inspire Audience: BUILD&INSPIRE) Instagram: https://www.instagram.com/raindropcake/ LinkedIn...

2018-12-031h 00

Build & Inspire - Business Stories Meant to Inspire Episode 3: Karla Gregg, aka WhatWouldKarlaSay (Influencer, Self-Development Vlogger, Marketer)Join Karla, aka WhatWouldKarlaSay (influencer, self-development vlogger, marketer, incredible person), and me as we talk about how she got started as a Youtuber, how you too can feel empowered to put yourself out there, Chicago vs. NY style pizza, the YouTube comment section, social media marketing, and much more. Follow Her! YouTube: https://www.youtube.com/user/WhatWouldKarlaSay/ Instagram: https://www.instagram.com/whatwouldkarlasay/ Twitter: https://twitter.com/WWKarlaSay

2018-11-271h 11

Build & Inspire - Business Stories Meant to Inspire Episode 2: Jay Mandel (Mastercard, IBM, The Collective NYC)Join me as Jay Mandel (Mastercard, IBM, The Collective NYC) shares how he’s changing the way the world sees and works with ad agencies by launching The Collective NYC and how a business can be both purposeful and personal. For more inspiration from Jay: Website: https://www.the-collective.nyc/ Instagram: https://www.instagram.com/collective.nyc/ Twitter: https://twitter.com/jaymandel Linkedin: https://www.linkedin.com/company/the-collective-nyc/

2018-10-2350 min

Build & Inspire - Business Stories Meant to Inspire Episode 1: David Berkowitz (360i, MRY, Sysomos, Serial Marketer)Join me as David Berkowitz (360i, MRY, Sysomos, Serial Marketer) shares the early days of social media, building 360i, and launching the Serial Marketer blog and community. For more inspiration from David: Website: https://serialmarketer.net/ Community: https://serialmarketers.net/ Newsletter: https://serialmarketer.net/subscribe/ Linkedin: https://www.linkedin.com/company/serial-marketer/ Twitter: https://twitter.com/dberkowitz

2018-10-2359 min

WVU Marketing Communications Today Treat Data Like a Team Member in Order to SucceedTune in Thursday, 12:30 PM Pacific and join host, Matthew Cummings and his guest, Leo Morejon, Co-founder, Managing Partner of Dog & Pony. Some of what will be discussed in this episode includes: What should a marketer's relationship with data look like?What are the top two points marketers and others mostly struggle with? How can they improve in these areas?Beyond developing their relationships, what other areas should marketers focus to improve their use of data?Will marketers relationship with data change based on new advancements in AI, machine learning, and so on?What’s an are...

2018-10-1027 min