Lesli Peterson - Podcast Details

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Blogging with Lesli PetersonThe Shift from Google to Pinterest with Tony HillSend us a textSo grateful that Tony Hill sat with me for this extra-long episode. We discuss the transition from Google SEO to Pinterest SEO...Understanding Pinterest's unique content needs...Realistic expectations....Pinterest for the long-term...And, what I love about PinClicks and what's coming in the future!If you want the FREE PinClicks tool, check it out here: https://www.pinclicks.com/interests.html?ref=lesliAnd if you know you are ready for the full product... I've got a discount code for you. Use th...2025-01-1345 min

Creatives On Fire® Podcast | Blogging & Online Business Growth Strategies120. Making Money Through Email Marketing with Lesli Peterson Welcome Lesli Peterson, a blogging mastermind from Denver. With 14 years of blogging experience, Lesli shares golden nuggets about making significant income through SEO and email marketing. Thanks for listening! I'd love to continue this conversation over on the Facebook Page or on Instagram. Talk to you soon! https://creativesonfirepodcast.com/episode120 Links and resources mentioned during this episode: Lesli's Blog is https://365atlantatraveler.com/ Lesli's Training and Membership https://leslipeterson.com/ 2024 Content Planner for Creatives https://creativesonfirepodcast.com/planner Fuel Membership Group: Creatives on Fire FUEL SUBSC...2023-12-0523 min

Blogging with Lesli PetersonThe case against double opt-in (even with an EU audience)Send us a textEmail isn't new anymore... it's an acceptable and expected means of communication. Preferred, in fact.And it's time for the double opt-in to go away.Double Opt-In Disliked for Personal Reasons: Double opt-in processes are often seen as unnecessary and can lead to a loss of interest in the content.Double Opt-In Reduces Barriers for Subscribers: Eliminating the double opt-in process makes it easier for subscribers to quickly receive lead magnets and content, enhancing their experience.Faster List Growth and...2023-10-3107 min

Blogging with Lesli PetersonAre your affiliate links triggering a spam flag?Send us a textThere has been some speculation that Google is flagging blogs with affiliate links as spam.Fortunately, having affiliates does NOT automatically mean that your site is flagged.Google hates thin affiliate posts... lucky us... they also appreciate the good ones.What makes a "good" affiliate post? Google breaks it down, right there in the documentation. We cover those FIVE things in this episode. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it a...2023-10-3020 min

Blogging with Lesli PetersonTrigger Links + Holiday Season = Extra CashSend us a textThe "spending money" season is around the corner, and it's time to brush the dust off your affiliate efforts.One of my favorite ways to send affiliates in a timely manner is via trigger links in my email and on my blog.But don't stop there - they are fantastic for affiliates year-round AND for brand deals.Here's how they work Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.2023-10-2709 min

Blogging with Lesli PetersonShould you unindex your tag and category pages?Send us a textI get this question a lot... should you unindex your tag pages or category pages?I've got several reasons why you should consider it... and a few exceptions to the rule. Plus, I tell you where to do it! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes...2023-10-2609 min

Blogging with Lesli PetersonShould you start another blog? Why (and why NOT!)Send us a textThis is a question I get asked repeatedly. For the most part, I think a second blog is a bad idea. But there are always exceptions. In this episode I explain why it's NOT good idea... and what those exceptions are! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ 2023-10-2515 min

Blogging with Lesli PetersonMSN: Changing strategiesSend us a textLast year I told you my strategy for leveraging the MSN partnership. Their rules have changed, and there are people flooding the program.With that, my strategy has changed. Here's how. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may...2023-10-2411 min

Blogging with Lesli PetersonStay22 LMA Script UpdateSend us a textNearly a year ago I shared that I was not opening my Booking and Hotels.com links to the Stay22 LMA Script... but I've changed that approach.In this episode I share - what is new to the script (as of last week)... - why I'm using the script for everything now... - my upcoming webinar with Stay22 - why it's important you know I don't make affiliate $$ by telling you about Stay22Link to see the script example I shared (search "wildlife")Link to r...2023-10-2311 min

Blogging with Lesli PetersonHow many articles should you share in your newsletter?Send us a textI'm talking newsletters again today because they impact every part of your business... and Google can't get to them!I'm sharing 2 reasons why you need to minimize the number of links in your newsletters... one of them is my all-time favorite study. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ 2023-10-2012 min

Blogging with Lesli Peterson2 Tools to Help Drive Traffic (One you know; one you don't!)Send us a textI'm seeing a significant uptick in traffic from Pinterest right now. Are you?If so, this might be the time to hire help (I use Virtual Powerhouse) or to build some new pins for your high-performing posts!Second, a FREE tool called GoViral can help drive traffic... and if you use it strategically it can help grow your email list as well! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.2023-10-1908 min

Blogging with Lesli PetersonMeta Descriptions: Why Google changes them + how to optimizeSend us a textWe know that Google can change the prescribed meta description up to 70% of the time. What makes them do this? What can you do to lower the chances of this happening to you? And what makes a meta description "good"?? Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** S...2023-10-1809 min

Blogging with Lesli PetersonCore Update blues? Here is my theory on what's happenedSend us a textAs if the Helpful Content Update wasn't enough... here comes a Core Update.It's still rolling out, but I've been studying the winners and the losers and I've come to the conclusion that this update did TWO THINGS to the creator industry.I give you the skinny on that AND explain why it "looks" like ads are to blame, but that might just be a correlation to what's really going on. Grab ALL the freebies I mention on the podcast PLUS so much more. All...2023-10-1718 min

Blogging with Lesli PetersonManyChat: Using Instagram to grow your email listSend us a textInstagram is the ideal place to grow your subscriber list, and ManyChat is the tool to make it happen.In this episode I explain ManyChat and how it works - and then give you several ways to leverage it.1. Using the MULTIPLE lead magnets you already have on your site2. When to use direct links to posts3. Using it with clients and in brand contracts4. How to use it for product sales Grab ALL the freebies I mention on the podcast PLUS...2023-10-1619 min

Blogging with Lesli PetersonQuiz: A 15-question blogging biz auditSend us a textToday I am asking you to rate yourself on a scale of 1-10 .... These 15 questions will help you evaluate your blogging business and determine where you need to focus in order to close out the year in a well-rounded position.Where are you doing well... where do you need to focus?And.. what questions did I miss?? Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.===== F...2023-10-1320 min

Blogging with Lesli PetersonNEW! On-Page Helpful Content Update Report: Cliff Notes VersionSend us a textEric Lancheres from on-page.ai published a new HCU report yesterday, and it's really really interesting.Some conclusions mirror what we've been talking about - others are eerily different. Even different than what Google says is happening.I encourage you to check out the full report (link below) but if you want the cliff-notes version... that's what this episode is all about.Full report is here: https://on-page.ai/pages/wp-content/uploads/2023/10/Helpful-Content-Update-By-Eric-Lancheres.pdf Grab ALL the freebies I mention...2023-10-1229 min

Blogging with Lesli PetersonAre you making this content update mistake?Send us a textHere's the #1 mistake I see bloggers making when it comes to content updates.I see it over and over and over again, and it breaks my heart. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include...2023-10-1106 min

Blogging with Lesli PetersonWill changing your photos hurt your SEO?Send us a textGreat question from listener Annie - thanks for emailing me.If you want to change the photos in a post update, will that impact your SEO?We dive into that, as well as ideal sizes for your photos and more. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ 2023-10-1012 min

Blogging with Lesli Peterson5-Part Methodology to Increasing Your Traffic: KLIMBSend us a textYou cannot rest on your laurels, expecting that your rankings will magically come back.The changes are here to stay... and the longer you avoid the adjustment, the deeper your traffic will fall.I hit you with some tough love this Monday. (But only because I care!)I also share my KLIMB methodology to help you increase your traffic:K - KNOW your keyword's intentionL - LEVERAGE your experience and thought leadershipI - INTEGRATE your content through topic clusters and internal...2023-10-0909 min

Blogging with Lesli PetersonGoodbye SEMrush: Selecting a keyword research toolSend us a textAfter over a decade of being a die-hard fan, I am leaving SEMrush.The change in price for us that were previously grandfathered in to the lower price has prompted me to see what else is out there on the market, and I've decided to move to SE Ranking. It's a little cheaper for me ($500/yr less) and can be a LOT cheaper for people with smaller blogs (up to $1171 cheaper per year)...but here's the kicker...I think it is better!It h...2023-10-0619 min

Blogging with Lesli Peterson7 Blog Post Update Questions From ListenersSend us a textEarlier this week I hosted MULTIPLE workshops about the Helpful Content Update and updating your blog posts with that in mind (and with general content decay in mind) and it was lots of of!There are always a ton of questions at the end, and I've picked 7 of those to talk about it today's episode. Enjoy! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.===== FOLLOW ME ===== FB...2023-10-0525 min

Blogging with Lesli PetersonThings I did NOT do in my blogging business (that I don't regret!)Send us a textA few episodes ago I shared my biggest blogging regret. Whew - that was a hard one.Today I am sharing some things that I did NOT do in my business - for which I have no regrets.The first one is probably a little controversial!But - to round it all out, I also share the things that I did do that I think made the biggest difference in the long run. Grab ALL the freebies I mention on the podcast PLUS so...2023-10-0418 min

Blogging with Lesli PetersonThe opportunity cost of creating new contentSend us a textAre you on a path to creating as much content as possible?Do you think this is the most important mission in your business? Do you think it's the key to making more money?I want to challenge that belief today - and offer you a few OTHER things to work on instead. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.===== FOLLOW ME ===== FB: https...2023-10-0312 min

Blogging with Lesli Peterson5 Questions To Ask Before Updating A PostSend us a textIf you are updating a post (or creating a new one, for that matter) then these are the five questions you should ask yourself before you even get started.1. If I asked Chatgpt to answer this question (the keyword is the question)... how much better will my answer be?2. Who ranks #1, 2 and 3... and can I write something better? Not longer or with more things... but better!3. Who is your audience and what do they want to know about the topic? The stuff that is special to them?2023-10-0228 min

Blogging with Lesli PetersonHelpful Content Update: "But my content is better than what's ranking now!"Send us a textWe're continuing the conversation about the Helpful Content Update... we've got more information about who was impacted positively and negatively.For some blogs, there were MAJOR hits. For others though - most probably - there were smaller hits in the 20% range.I've seen a pattern with those sites... one that we can't do anything about, and another we can.But it requires that the blogger stop complaining that "my content is better than what's ranking now!"It requires the blogger to use a different measuring s...2023-09-2914 min

Blogging with Lesli PetersonHiring Writers with Sharlene EarnshawSend us a textHow lucky I am to have Sharlene on the podcast today - my blogging mentor from way back in the day!Sharlene Earnshaw is the CEO and Editor-in-Chief of Trekaroo, and the owner of California Travel Life.Sharlene hired me to work at Trekaroo many years ago, and I stayed there for a year, learning so much from her and the team there.Sharlene still hires writers regularly -and lots of them- so I asked her to share some of those experiences with us.I...2023-09-2836 min

Blogging with Lesli PetersonSunk Cost Fallacy: My BIGGEST Blogging RegretSend us a textSunk Cost Fallacy is when we know that the cost of our efforts outweighs the benefits... but instead of walking away, we double down on the bad decision.I did this... recently.It cost me a LOT of time and thousands of dollars.It is my biggest regret....And the thing is, I saw the warning signs along the way. I knew better. And yet I kept pressing forward.Here's my story, and 7 signs I had that I continued to ignore....2023-09-2715 min

Blogging with Lesli PetersonKeyword Cannibalization: How to know a keyword is unique enoughSend us a textIn the pro blogger space, I think it's rare that we write multiple posts for one keyword ON PURPOSE.The question I get most often is how to know if one keyword is different enough to warrant using as a target keyword in a second post... and that's what we talk about today.It boils down to three considerations:1. Searcher intention2. Content context3. Unique anchor text Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! 2023-09-2613 min

Blogging with Lesli PetersonIncrease your email open ratesSend us a textWhat if I told you there are small tweaks you can make that will significantly increase your email open rates? I've tested them myself with amazing results. Want to know what they are? Check out this episode.One area I've dialed in is email open rates. Most bloggers don't realize the huge impact open rates have on their business. Let me tell you - it's massive. I'm going to share some methods I use to absolutely maximize the number of people opening my emails. Building Connection 2023-09-2511 min

Blogging with Lesli PetersonWhat goes on your About Page?Send us a textI'm always looking for ways to improve my site. Recently I realized my "About" page was way overdue for a refresh. I did a deep dive into best practices for about pages and uncovered some great insights. I want to share a framework that guides how I structured my new About page, along with a few of my top tips. The PROFILE Framework Through my research, I developed the "PROFILE" framework for about pages. This acronym lays out the 7 essential sections every about page needs. I'll...2023-09-2216 min

Blogging with Lesli PetersonHow to correctly use bullet pointsSend us a textBullet points are great ways to highlight the important parts of your article, and get the user to the point - quickly!This exercise has become more and more important with Google... so I did some research on how to use bullets well, when to use bullets instead of numbers, how to correctly punctuate bullets and more.Give a listen! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.2023-09-2111 min

Blogging with Lesli PetersonProduct launch project plan for bloggersSend us a textWanting to launch a product, but you feel stuck?This 10-step product launch overview gives you the framework for getting your product off the ground.1. Ideation2. Competitive research3. Planning and market research4. Creating the product5. Market plan6.Sales plan7. Sales page8. Sales tool9. Test10 Execute and TrackMy recommended sales tool is SendOwl: https://www.sendowl.com?r=12ff5My favorite graphic designer is Megan Jurvis Design: https://www.meganjurvis.com/ ...2023-09-2019 min

Blogging with Lesli PetersonCONTENT DECAY: What is it, why it happens and how to avoid it (Archives)Send us a textContent Decay.... it happens to every blogger, and every post. And if I'm honest, it's downright disappointing. You put so much effort into writing the perfect post, sharing all the tips and tidbits you know, celebrate when it reaches the top of Google's SERPs ... and then POW, like a punch in the gut it starts to tumble.That's the decay. There are FOUR reasons why this usually happens... and FIVE easy things you can do about it.We're covering those today, so you don...2023-09-1905 min

Blogging with Lesli PetersonGoogle Web Stories: Why Fulltime Bloggers Should Say No (Archives)Send us a textSHOULD FULL TIME BLOGGERS SPEND THEIR TIME ON Google Web Stories?(While I am away on a travel assignment, I'm pulling one from the YouTube archives.... still relevant today!)Early in 2021 I was part of a small group of content creators hired by Google to beta test Google Web Stories. I created *at least* two GWS every week for 6 months...following Google's recommendations to the letter.After that project, I made the decision to STOP creating further web stories...mostly. In this video I tell y...2023-09-1808 min

Blogging with Lesli PetersonSep 2023 Helpful Content Rollout - what's changedSend us a textYesterday Google announced a new HCU rollout! Let's discuss...There were 4 changes to the documentation that could impact a blogger, and I go over those for you in this episode.Do you have "third party content" on your site? Watch out.Do you have YMYL content? You can have it reviewed by an expert.Are you changing the update date without offering value? StopAre you removing old content to keep your site fresh? This one seems complicated.Also - correction. I said in...2023-09-1518 min

Blogging with Lesli PetersonHow to increase sales with your newsletterSend us a textDo you send a newsletter? No? Get on it, friend!If you do (or you're about to start) then this sneaky little "trick" will help you sell more products, affiliates and more.It's not rocket surgery... it's connection.In this episode I give you a few techniques I use to write the "letter" part of my newsletter in order to increase connection and relatability... which always drive more sales. Grab ALL the freebies I mention on the podcast PLUS so much more. All...2023-09-1415 min

Blogging with Lesli PetersonTips for Travel Writing with Tim LeffelSend us a textTim Leffel is a multi-award winning travel writer, 5-time author, and blogger and teacher... and also a well-respected member of the travel writing community.Tim's book Travel Writing 2.0 will be released in it's third edition later this month. I encourage you to get on his email list for great stories about some of travel's best authors... and you'll be notified when the new edition is out.In this episode we talk about how Tim got into travel writing and how it's evolved over the years.We also...2023-09-1327 min

Blogging with Lesli PetersonIs blogging dead in light of the Google AI changes?Send us a textSpoiler alert: No. It's not.But we will have to pivot, as an industry. I share my thoughts on the changing landscape in this episode, plus THREE THINGS every blogger needs to consider in order to adapt to the changes.1. Keep updating your content2. Craft a product for your audience3. Work on your email list Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.2023-09-1219 min

Blogging with Lesli Peterson6 Blog post types (go beyond the listicle!)Send us a textDo you ever get bored with simple listicles?Me too!Here are 6 other types of posts (or new ways to look at lists) that you can use to spice up your next article. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional...2023-09-1111 min

Blogging with Lesli PetersonStarting a new blog: Part 3 (Final)Send us a textThis episode wraps up our mini series on the first 100 days of starting a new blog!We cover more about your newsletter, and your product!I also walk through an overview of the SBS framework for selling your products.Recommended in this episode: https://www.sendowl.com?r=12ff5 Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.===== FOLLOW ME ===== FB: https://www.facebook...2023-09-0813 min

Blogging with Lesli PetersonRepurpose blog content with brands and destinationsSend us a textAre you working with a brand or destination that wants to repurpose your blog content, but you are not sure if that's a good idea?Here are three ways that I've done it in the past - and two of them are GREAT for gaining backlinks.Don't be afraid to let a brand use a small part of your content on their blog or in their newsletter. I t can benefit you both!And if the want to use the whole thing... be sure to use a...2023-09-0710 min

Blogging with Lesli Peterson9 Professional Blogging MistakesSend us a textProfessional Blogging - it's when you decide to change your mindset to run your blog like a business and not a hobby.But what does that mean? How do you know you're doing it right?Here are 9 areas where I see bloggers making mistakes at when they "run their blog like a business"1. Niche confusion2. Weak SEO3. Neglecting their email list4. Ignoring analytics5. Not diversifying their monetization plan6. Poor outreach and networking7. Not diversifying their traffic source8. Not auditing the...2023-09-0616 min

Blogging with Lesli PetersonSGE (Search Generative Experience): What's the impact? What do we do?Send us a textSGE (Search Generative Experience) is here to stay - even if it's only in Labs right now.What is it exactly? What's the point; why did Google do this? What do they hope to achieve?How does it play into the removal of the FAQ schema?How will it impact bloggers?All these questions answered, PLUS I'll break down the things you need to do NOW to minimize the impact of what's coming in Google's Brave New World. Grab ALL the...2023-09-0521 min

Blogging with Lesli PetersonStarting a new blog: Part 2Send us a textIn an earlier episode I shared what I would do in the first 10 weeks of starting a new blog... and today I break down the next two weeks.In this episode I share a little about email set up, secondary channels (like social media), Pinterest and why I encourage you to ONLY write 1 post a week in thee first 100 days.I mention a few businesses and previous episodes in this recording. Find them here:Drip (my email system tool of choice): https://try.drip.com...2023-09-0416 min

Blogging with Lesli PetersonSEO Is Inauthentic (Myth Busted!)Send us a textDo you sometimes feel like keyword research makes you inauthentic or that applying SEO strategies makes your voice counterfeit?I get that comment periodically... and I want to speak to it.Here are three reasons why I believe keyword research and SEO are not just an authentic means of sharing your message... but actually critical to being a good steward of resources and delivering value to your reader. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! 2023-09-0111 min

Blogging with Lesli PetersonEmail Pop Up Stats: 5 take-aways from a study of 1 billion pop upsSend us a textShould you use an image in your lead magnet form? How long should you wait to show the pop up? Is it ok to ask for their email AND name?All these questions and more are answered in this week's podcast.I'll share with you five take-aways from a recent study of 1 billion pop ups... so you can take action on your OWN pop up forms immediately!Here is the study: https://www.drip.com/blog/popup-statistics Grab ALL the freebies I mention...2023-08-3118 min

Blogging with Lesli PetersonTopic Clusters: What, Why & HowSend us a textWe've been talking about topic clusters a lot lately... this may be a new phrase for some of you.If that's the case (or you need a refresher) this post is for you!In this episode I explain:1) The THREE components of a topic cluster2) FOUR reasons why you should use them3) The ONE thing you need to make sure Google knows you're building a cluster4) THE area of most confusion 5) Your NEXT STEPS to ensure you've nailed this strategy 2023-08-3022 min

Blogging with Lesli PetersonStarting a new blog: A plan for the first 10 weeksSend us a textListen to Part 2 here: https://podcast.leslipeterson.com/2214188/13514176-starting-a-new-blog-part-2 Whether you are starting a new blog for the first time EVER... or you are starting another blog from scratch, this episode is for you.I break down how I would start a blog today... the exact steps I would use in the first 10 weeks.Success is all about planning. If you use my plan, you won't even write your first post until week 4! But it will be worth it!Define your niche/do competitive research (2...2023-08-2936 min

Blogging with Lesli Peterson5 Email Hacks Bloggers Can Steal From the e-Commerce WorldSend us a textIf you've got your email list going... you're feeling good about your lead magnet... your newsletter is consistent... and you're looking for that next level email action - I got you!The best email marketing studies for best practices and effectiveness are in the ecommerce space - and that's why we as bloggers should look there for ideas that we can apply to our business model.Int his episode I break down FIVE ways ecommerce companies are leveraging email pop ups -- and I tell you how to hack...2023-08-2830 min

Blogging with Lesli PetersonGoogle's April Reviews Update: Recovery StepsSend us a textIn April of this year, we lost about 3% of our traffic overnight. I thought it was the Helpful Content Update, but after a consultation with Dr Marie Haynes it became more apparent that it was the Reviews Update.But wait - I have less than 5 product reviews on my site! How can that be??This in-depth episode reveals three of the eye-opening insights that my consultation revealed.I'll share you how I thought I was doing all the "right" things when it came to demonstrating...2023-08-2529 min

Blogging with Lesli PetersonStart a Podcast and Escape the Algorithm Rollercoaster with Gary ArndtSend us a textPodcasting. You, like me, are blown away by the potential podcasts hold for our business. I know this because our previous podcast episode (in my mini series on takeaways from TBEX) is our most popular episode, by far.That is why I am thrilled that Gary Arndt (who encouraged my foray into the practice of podcasting) agreed to sit with us for an extended interview.His podcast, Everything Everywhere Daily, reaches over 1MM listeners every month! So yes, he knows a thing or two about them.2023-08-241h 00

Blogging with Lesli PetersonRekindle your list: A 3-part campaign to breathe new life into an old listSend us a textIf you're looking to rekindle an old email list - to re-engage or reactive an inactive list of subscribers - then this episode is for you.Here I share with you 3 RULES to be clear about before you consider the breath of life.Second, I share with you the exact 3 EMAILS you need in your campaign, when you're ready:1. Problem...solution + HOW they came to be on your list2. Gift a tool + WHO you are 3. Most popular + WHY you're worthy of their inbox 2023-08-2321 min

Blogging with Lesli PetersonFinding Clarity in Your Business in Order to Drive SuccessSend us a textWhen you have clarity in your business and in your life, big things happen.I don't just mean you have defined clear goals for your tasks tomorrow... or the goals in your next major project.I mean REAL clarity. Clarity of purpose. Clarity of identity. Clarity of your best self.For me, practicing clarity comes by doing two things: Observing and Recording.In this episode I take you through the process I use in the morning, the evening and when I'm st...2023-08-2222 min

Blogging with Lesli PetersonHiring help for your blog: Tips to make things smootherSend us a textHiring a VA for your blog... writers... updaters... an editor... someone to be a part of your strategic business decisions... we've done it all!In this episode I break down the types of roles we hire for including a business, partner, a virtual assistant, and an editor. And don't forget the writers.I share the various ways we pay them.And I give you tips for making your hiring process easier:The Devil is in the details - know what you want to hire for...2023-08-2122 min

Blogging with Lesli Peterson(Archives) 5 common myths about blog post backlinksSend us a textWith an unexpected interuption in today's schedule, I thought I'd bring one of our older (still applicable, still valuable, still popular) YouTube videos to the podcast.If you prefer to SEE me , you can watch this here: https://youtu.be/3a43g7U1p7kIf you're a blogger, you know the power of backlinks. You probably have even joined a backlinking group (or three!)There are a lot of misconceptions about how backlinks work, who you should and should not get them from, and some best...2023-08-1815 min

Blogging with Lesli Peterson8 Principles to Help You Master Your Sales StrategySend us a textWe had such a great response to the B2B Newsletter episode – so much feedback about how you want to start this effort and amp up your sales efforts.With that in mind, here are 8 principles that reflect the foundational ideas or concepts that guide our sales efforts. 1. Be Specific (Niche Down): - Focus on what you do best - Serve a specific target audience 2. Be Yourself (Unapologetically): - Your unique skill set is your strength - Don't be a...2023-08-1724 min