Shows
Grow Your Local BusinessInstagram Update! How To Get Found on Google Through InstagramThere's a new Instagram update that allows Google and other search engines to index all your content, including posts, reels and videos.In this quick episode, I’m breaking down what Meta’s new update means for your local business — and how to make sure your Instagram bio and posts are set up to show up on Google when local people are searching for what you offer.We’ll cover:What changed with Instagram and Google as of July 10, 2025Why captions (yes, captions!) matter more than everHow to use keywords and location to boost...2025-07-1509 minGrow Your Local BusinessSkillset Gap or Implementation Gap? What’s Really Keeping You StuckIn this episode, we’re talking about troubleshooting and problem-solving in your business and getting crystal clear on whether the reason you’re not getting results is because of a knowledge gap or an execution gap.Tune into this episode to learn:How to diagnose whether your marketing problem is due to missing skillsets or implementationWhy saying “I don’t know” keeps you stuck and what to ask yourself insteadWhat to do when you do know what to do, but you’re not following through — and how to start taking actionMentioned in this episod...2025-07-0821 minGrow Your Local BusinessMVP: How To Show up In Local Facebook GroupsIn this Most Valuable Podcast episode re-release, I’m sharing best practices on how to show up in local facebook groups as a business owner to promote your business, offer value and be of service in your community.Tune into this episode to learn:The 4 things your Facebook profile must have visible when you're engaging in groupsHow to show up as the local go-to expert in Facebook groupsHow to best promote your business and add value in groups -- while following the admin rulesMentioned in this episode:Jo...2025-07-0124 minGrow Your Local BusinessMVP: When People Don't Support YouWhen the people closest to you don’t understand your business or believe in what you’re building, it can slowly chip away at your own belief — making you second-guess your decisions, stay small, or lower your goals...Whether it’s your partner, your parents, a friend, or even a fellow business owner… it’s normal to want their support. But what do you do when you don’t get it?In this Most Valuable Podcast re-release, I’m sharing the raw truth about what it’s like to believe in your business when no one else does — an...2025-06-2419 minGrow Your Local BusinessBeing Someone Locals Love To PayMost local business owners spend a lot of time thinking about how people don’t want to pay them — and it’s hurting their energy, marketing and sales.But what if you flipped the script?What if you started believing you’re someone your community loves to pay?In this episode, we’ll talk about how that one belief changes the way you price, promote, and show up — and how to build real evidence for it right now in your business.In this episode, you’ll learn:The belief shift t...2025-06-1711 minGrow Your Local BusinessThe Local Instagram Formula 2.0Instagram has changed a lot since I first shared The Local Instagram Formula in 2022 — and so have the strategies I teach.After working with hundreds of business owners, auditing accounts across every industry, and answering thousands of Instagram questions… I’ve refined this formula and turned it into something even more effective.In this episode, I’m walking you through the foundational 5-part Local Instagram Formula every local business owner needs to implement now — because when your profile is missing these key pieces, you’re losing clients who are literally searching for someone like you or they aren...2025-06-1015 minGrow Your Local BusinessInstagram Business vs. Creator Account: What’s Best for Local Business Owners?If you’ve ever wondered whether you should be using an Instagram Business account or a Creator account — this quick episode will give you the clarity you need!This is a question I recently answered inside The Localpreneur Academy because many local business owners and service providers get stuck deciding which is “better” — and whether they should start a whole new account or switch from personal.In this episode, you’ll learn:The current features of both Business and Creator accounts (as of 2025)How to know if YOU are a personal bra...2025-06-0309 minGrow Your Local BusinessHoping to Get Local Clients vs Expecting To Get Fully BookedThis episode is a reminder that how you think about getting clients changes everything. If you’ve been waiting for local people to find you, posting inconsistently, or doing a lot of busy behind-the-scenes work without real results… this one’s for you.Leslie breaks down the mindset shift from hoping to expecting—and what that shift looks like in your day-to-day marketing, energy, and actions.In this episode, you’ll learn:The difference between passive marketing energy vs. confident, committed actionThree common ways you show up in your business when you're hoping to...2025-05-2720 minGrow Your Local BusinessHow This Rural Social Media Manager Got Fully Booked (and Helped Her Clients Grow Too)Today’s guest, Jordon Egelston, is a former nurse and mom of two who now runs a fully booked social media management business serving rural small businesses in Upstate New York.In this episode, we talk about what’s really working for local marketing in small towns — and how Jordon proved you can build a thriving business, no matter how rural your area is.Tune into this episode to learn:Why most rural business owners aren't seeing traction on social media -- and what to do insteadThe mindset shifts Jordon made to go fro...2025-05-2031 minGrow Your Local BusinessStop Overthinking Your ContentOverthinking is one of the biggest reasons local business owners never get their content out to their followers.In this episode, we’re talking about different ways overthinking shows up in your content creation process -- and what to do about it so you can get more visible in your city, stay consistent and build local demand.Tune into this episode to learn:5 sneaky ways overthinking shows up in your content creation and slows you downThe mindset shift that helps you create faster without sacrificing qualityHow to use each social media post as...2025-05-0614 minGrow Your Local BusinessHow Too Many Offers Are Slowing Down Your Local SalesThe real problem with having too many offers? It slows down your local sales.In today’s episode, I’m walking you through SIX different ways this shows up for local business owners — from confusing your audience to filling your calendar with the wrong clients — and why simplifying your offers one of the fastest ways to start getting fully booked.Tune into this episode to learn:Why too many offers confuse potential clients and slow down local salesHow juggling multiple services drains your marketing momentum and energyWhat happens when fallback offers fill your sch...2025-04-2922 minGrow Your Local BusinessOffers 101: What You Actually Sell In Your Local BusinessIf you've ever felt confused by the word "offers" or wondered how to "make offers" in your business -- this episode will clear it up!I'm breaking down what an offer actually is for local business owners because understanding this foundational concept will make everything easier -- your marketing, your content, your sales and how you show up online.Tune into this episode to learn:What an offer really is for service-based local business ownersThe difference between your core offers, making offers and special offersPlus, how the idea of "offers" applies to...2025-04-2213 minGrow Your Local BusinessMVP: How To Create a Follow Up ProcessDive into the re-airing of this Most Valuable Podcast episode (originally episode 90) where I'm sharing How To Create a Follow-Up Process for potential clients.Do you ever stress out about how to follow up with leads?Maybe they've reached out and inquired about what you offer. You've sent them some information or even talked to them....And now you're waiting...You start to question... Should I reach back out? How long should I wait? What should I say??I'm breaking it all down in this in this episode!2025-04-1520 minGrow Your Local BusinessWhen You’re the First to Do Something New In Your City (And It Feels Kinda Scary)When you do something new in your city — offering something no one else is offering, or doing it in a totally unique way — it can feel exciting and straight-up scary.Your brain might start to second-guess: “Will people even want this?” “Will they get it?” “Should I do it this way… or just do it like everyone else?”This episode is a mindset reset for the moments when doubt creeps in — because deep down, you know you’re actually onto something big.Tune into this episode to learn:What to expect wh...2025-04-0817 minGrow Your Local BusinessWhy Growing Your Business Locally First Will Get You Fully Booked FasterIf you run a business that can work with people all over, but you're struggling to get clients, this episode is for you!Just because you can serve people anywhere, it doesn't mean it's the best place to START.In today's episode, I'm breaking down why focusing locally first can help you get fully booked faster and actually give you the momentum you need to scale.Tune into this episode to learn:Why focusing on your local clientele first gives you instant credibility, connection and clarity in your...2025-04-0127 minGrow Your Local BusinessLocal Clientele Drama📍 “People in my city won’t pay for this.” 📍 “No one here values what I do.” 📍 “Everyone just wants to DIY instead of hiring me.”If you’ve ever had thoughts like these, you might be stuck in Local Clientele Drama — the limiting beliefs you have about the people in your city.These are the exact beliefs keeping you from making the money, signing the clients, and having the impact you want.Tune into this episode to learn:How to identify the unique ways Lo...2025-03-1119 minGrow Your Local Business6 Totally Free Ways to Market Your Business Locally (Even with a $0 Budget)If marketing feels hard because you have a limited budget for ads or promotions, or you’re constantly stressed about the cost of growing your business — this episode is for you.The good news? There are so many ways to market your business locally for free and today, I’m giving you 6 simple strategies to get seen, attract local customers, and build real momentum without spending a single dollar.These are the exact strategies I teach inside The Localpreneur Academy, and they work whether you’re just starting out or trying to grow...2025-03-0414 minGrow Your Local BusinessFrom Farmer to Sold-Out Success: How Aurora Mastered Local MarketingIf you’ve ever struggled with selling, marketing your business locally, or building a loyal customer base — this episode is for you! Today, I’m talking with Aurora Schunk, a local farmer in Western New York and member of The Localpreneur Academy, who has completely transformed her business using local marketing strategies.But this episode isn't just for farmers. What she's sharing applies to any local business owner looking to create demand, sell with confidence, and build deep connection with their audience.Aurora sold out her CSA shares...2025-02-1838 minGrow Your Local BusinessHow I Planned My Business Breakthrough at a 3-Day Retreat—And How You Can TooWhat if the biggest breakthrough in your business wasn’t found in another to-do list or in your next social media post — but in stepping away and creating space to think, plan, and problem-solve?In this episode, I’m pulling back the curtain on my recent 3-day business retreat, where I worked alongside two other coaches to map out our biggest goals, refine our marketing plans, and coach ourselves through the current challenges holding us back.But here’s the thing — you don’t have to take yourself on a retreat RIGHT NOW to get massive valu...2025-02-1134 minGrow Your Local BusinessMVP: Downtimes and slow seasonsDive into the re-airing of this Most Valuable Podcast episode (originally episode 73) where I'm sharing how to think about the downtimes slow seasons that we all experience in business -- and how to show up when you're expecting them or going through them so you can create bigger results.Mentioned in this episode:Work with me inside The Localpreneur AcademyClick here to book a free consult call with LeslieFollow me on Instagram @lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram Following...2025-02-0416 minGrow Your Local BusinessChoosing Your Local Niche: The Dos and Don'ts Every Small Business Owner Needs To KnowIn this episode we're walking through the dos and don'ts of niching to help you avoid common mistakes, reduce the stress around choosing a niche and make a confident decision.Tune into this episode to learn:The biggest mistakes small business owners make when choosing a nicheHow to avoid "niche drama" and keep making money while you figure it outThe key components to a profitable nicheMentioned in this episode:Work with me inside The Localpreneur AcademyClick here to book a...2025-01-2824 minGrow Your Local BusinessHow Qianlei built a thriving acupuncture practice from opening to fully booked -- with a 3 month waitlist AND 1 million Instagram followersI'm sitting down with my student Qianlei Li, a second-generation Traditional Chinese Medicine expert and acupuncturist, who's sharing how she grew her local practice from opening to fully booked with a waitlist in less than 6 months -- then how she's gone on to grow her Instagram to over 1 million followers and launch digital products to a worldwide audience in less than 1.5 years.She's candidly sharing the mindset shifts that helped her overcome the fear of charging premium rates, navigating the perception of being a "newbie" and even dealing with being ghosted and rejected.2025-01-1432 minGrow Your Local BusinessYour Local Go-To VisionIn this episode, you'll learn a transformative exercise to help you visualize your path to becoming the local go-to person in your industry. You'll learn the importance of embodying your future self now—even before the results show up—and how this shift in mindset and identity sets the foundation for achieving your big goals this year.You’ll also learn a simple way to use ChatGPT as a tool for creating a detailed, inspiring vision for your year, combining personal and professional goals to set yourself up for success.Tune into this e...2025-01-0734 minGrow Your Local BusinessWhat It's Like To Be Inside The Localpreneur AcademyIn this episode, I'm interviewing 3 students from The Localpreneur Academy. They're sharing how they've best utilized the program to grow their local businesses -- even within their life as moms, expecting moms, spouses, full-time employees, and more.Tune into this episode to learn:The breakthroughs and results my clients have experienced after being inside The Localpreneur AcademyHow they're growing their business in their city in their specific niches and as busy moms, spouses, and even full-time employeesWhat it's like to be supported inside The Localpreneur AcademyMentioned in this episode:...2024-12-1749 minGrow Your Local BusinessThe Questions Every Business Owner Should Answer Before Next YearDon't close the book on this year without asking yourself these questions! In this episode, we're reflecting on the hard lessons and big wins from 2024 before we move into 2025 so you know what to leverage in your business, what to leave behind and what to do differently next year.Tune into this episode to learn:The reflection questions you need to ask before next yearThe key to breaking the "do-over" loop in your businessHow to take ownership of your wins and losses and build momentum for next yearMentioned...2024-12-1017 minGrow Your Local Business8 Content Lessons Learned from 100 EpisodesIn this episode, I’m sharing the 8 top content creation lessons I’ve learned from producing 100 podcast episodes. But these lessons aren’t for podcasters—they’re for YOU, the local business owner who wants to increase your visibility, create content easier and market yourself as that local go-to person.Mentioned in this episode:Work with me inside The Localpreneur AcademyClick here to book a free consult call with LeslieFollow me on Instagram @lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram Following2024-12-0332 minGrow Your Local BusinessYou're Invited To Fast Track Week!Join me for the 5-DAY LIVE VIRTUAL EVENT: FAST TRACK WEEK! Fast Track Week is an exclusive event for students in The Localpreneur Academy to help you implement my 5-step Local Go-To Process in the fastest, most actionable way possible.Join me December 9-13, 2024 to learn the essential steps to stand out locally, reach more people in your city, grow your local following, create engaging "local go-to" content, and sell confidently. I'm sharing all the details in this episode!Mentioned in this episode:Work with me inside T...2024-11-2617 minGrow Your Local BusinessHow I Grew My Business By 200%In this episode, I'm sharing how I grew my business by 200% in one of the most transformative years of my life -- the year I became a mom! I'm breaking down how you an apply the same 4 strategies to your business too, no matter what phase of life you're in.Mentioned in this episode:Work with me inside The Localpreneur AcademyClick here to book a free consult call with LeslieFollow me on Instagram @lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram Following...2024-11-1930 minGrow Your Local BusinessHow Long Your Marketing TakesIn this episode, I'm breaking down the 3 levels of marketing mastery -- the beginner level, the proficient level and the expert level and diving into your time management and expectation while you’re in each of these levels.Each level impacts how long it takes to complete your marketing tasks. Understanding where you are can really help you plan and feel like you have more control over your calendar and day to day operations in your business.Tune into this episode to learn:The 3 levels of marketing mastery and how each stage im...2024-10-2925 minGrow Your Local BusinessMVP: How To Collaborate With Other Local Businesses This Holiday SeasonI'm re-airing this Most Valuable Podcast episode (originally Episode #3) to share 3 ways you can collaborate with other local businesses this holiday season to increase your visibility and sales.Collaborating with other local businesses is always a great way to share audiences, reach new people and gain more visibility in your city. I'm sharing how to ramp it up specifically during the holiday season through these 3 strategies.What you'll learn in this episode:How to stay consistent and bring in sales during the holiday season - even if your service isn't a "gift"...2024-10-2217 minGrow Your Local BusinessEarn More This Black FridayEnjoy this live training replay where I share how to earn more this Black Friday and Cyber week!Learn three really common mistakes that I see local business owners make that stops them from really getting the most sales and what to do instead.Plus, you're invited to a special bonus Black Friday Planning Workshop that I'm hosting for my students inside The Localpreneur Academy on October 24.Mentioned in this episode:Work with me inside The Localpreneur AcademyClick here to book a free...2024-10-1730 minGrow Your Local BusinessWhen locals say they didn't know you were hereHave you ever had someone in your city say, "I had no idea you were here!" or "I didn’t know you did that!"? I know it can be frustrating when you feel like you're doing ALL the things to market your small business, but people still don’t know about you.This week I’m sharing how to turn this common frustration into massive action so you can market yourself in an even bigger way.Tune into this episode to learn:How to see the untapped potential and growth opport...2024-10-0811 minGrow Your Local BusinessPt 1: The Local Go-To Challenge Day 1 - Becoming The Local Go-To {Limited Time Replay}Enjoy this limited replay of The Local Go-To Challenge. This episode expires on Sunday, October 6.In this episode I share how to be that local go-to person. Learn how to start thinking and showing up in your business every day as that local go-to person.p.s. When you join The Localpreneur Academy THIS WEEK, you'll be invited to our 2-day BONUS Local Go-To Caption Writing workshop happening October 7-8. This is a small group experience just for those who join from our challenge. We'll write at least 10 captions together using my 5...2024-10-0148 minGrow Your Local BusinessPt 2: The Local Go-To Challenge Day 2 - How To Sell The Value of What You Offer {Limited Time Replay}Enjoy this limited replay of The Local Go-To Challenge. This episode expires on Sunday, October 6.In this episode I share how to sell the value of what you offer. Learn how to talk about your services in a way that makes people want to work with YOU specifically.p.s. When you join The Localpreneur Academy THIS WEEK, you'll be invited to our 2-day BONUS Local Go-To Caption Writing workshop happening October 7-8. This is a small group experience just for those who join from our challenge. We'll write at least 10 captions...2024-10-0148 minGrow Your Local BusinessPt 3: The Local Go-To Challenge Day 3 - How To Create Something Original {Limited Time Replay}Enjoy this limited replay of The Local Go-To Challenge. This episode expires on Sunday, October 6.In this episode I share how to create something original. Learn how bring something new and 100% unique to your community that no one else is offering but you.p.s. When you join The Localpreneur Academy THIS WEEK, you'll be invited to our 2-day BONUS Local Go-To Caption Writing workshop happening October 7-8. This is a small group experience just for those who join from our challenge. We'll write at least 10 captions together using my 5-step formula...2024-10-011h 14Grow Your Local BusinessHow Dr. Mel fully booked her practice in a small town -- and again in a big cityLearn how Dr. Melissa Thompson got fully booked in her pelvic floor physical therapy practice in a small South Louisiana town where she knew no one -- and then again when she and her husband moved to Houston where there was lots more competition. She shares the marketing and mindset obstacles she faced and how she overcame them.Mentioned in this episode:Work with me inside The Localpreneur AcademyClick here to book a free consult call with LeslieFollow me on Instagram @lesliepresnallDownload my Free Guide: Ho...2024-09-2433 min
The Profitable Play Podcast305: Harnessing Social Media for Local Business Growth with Leslie PresnallSocial media can be overwhelming and time-consuming, especially for small business owners who wear many hats- like you might if you’re listening to this podcast. From creating engaging content to figuring out the best platforms to reach your audience, it's a lot to juggle. But fear not, because in today's episode, we're going to break it all down for you.In this episode we hear from Leslie Presnall, a social media marketing expert who specializes in helping local, service-based businesses (like indoor playgrounds and play cafes!) grow their onl...2024-09-2349 minGrow Your Local BusinessMVP: Building Local CredibilityI'm re-airing a Most Valuable Podcast episode (originally episode 30)! In this episode, I'm sharing my 4-step process to build your local credibility.If you're unsure on how to get the word out and how to get people to trust and choose your business, I'm laying out exactly what it takes it go from unknown to the local go-to person in your industry.Tune into today's episode to learn:How to take massive action to meet more local people How to show people that you can help them and prove that you c...2024-09-1725 minGrow Your Local BusinessGetting Content With Your ClientsDo you struggle with taking photos or video for social media while you're working with clients? Do you forget to take photos or videos of your finished results or final product? Do you feel like you don't have anything to post on social media because you never collect content?Then this episode is for you! I'm sharing lots of examples and ways to easily work getting content with your clients into your regular routine.Tune into this episode to learn:How to plan for getting content and making it part of...2024-09-1014 minGrow Your Local BusinessHow To Create a Follow Up ProcessDo you ever stress out about how to follow up with a potential client?Maybe they've reached out and inquired about what you offer. You've sent them some information or even talked to them....And now you're waiting...You start to question... Should I reach back out? How long should I wait? What should I say??I'm breaking it all down in this in this episode!Tune into learn:The 3 steps to create a solid follow up process for potential clients How to detach your emotions a...2024-09-0318 minGrow Your Local BusinessHow To Stay Consistent in Your Local Marketing and Business with a Minimum BaselineIn this episode I'm teaching a coaching tool called "The Minimum Baseline" to help you create more consistency in your local marketing and business.The idea behind The Minimum Baseline is it's the smallest, doable amount of anything you can commit to.Your brain will tell you it's not enough. It will tell you that one post or 10 minutes a day isn't getting you anywhere.But you can't listen to it. It's changing the trajectory of where you end up over 3 months, 6 months... 1 year.It's changing...2024-08-2717 minGrow Your Local BusinessHow Dana became THE local go-to furniture restyler with a 7-month waitlistMy Localpreneur Academy student Dana Manning is sharing how she went from moving to a new city with ZERO social media presence (she wasn't even on Facebook!) to now being fully booked with a 7 month waitlist!She's a mom who's learned some secrets to implementing systems so she can get everything done, maintain balance and truly make her business work for her.Tune into this episode to learn:The strategy and mindset shifts that took Dana from living in a new city with zero...2024-08-1339 min