Shows
The Revenue Rulebreaker PodcastWhere creatives find clients (Best of Low Energy Leads)How are creatives ACTUALLY booking clients? This episode is a highlights show framing up the BEST of what we've learned and discussed this past year.
Three sections to this show:
1) Your relationships: meeting people, staying in touch and referrals
2) Your client experience: onboarding, offboarding and setting expectations
3) Your hang out spots: where people get to know you and warm up to buying from you
You'll love this episode if:
You want to know as much as possible about finding clients now! Yesterday!
You're in need of fresh inspiration...
2024-04-1733 min
The Revenue Rulebreaker PodcastHow to drive word of mouth to book better clientsWord of mouth! It's the top way most of us get clients but it can feel hard to predict or steer.
This episode breaks down 5 mechanisms of word of mouth systems, shares some examples of those mechanics at play and offers some tools to make it easier.
You'll love this episode if:
Your primary lead source is "word of mouth"
You want more referrals
You wish word of mouth was easier to predict
Find your buyers faster with the Low Energy Leads newsletter: https://read.lowenergyleads.com
Mentioned in this episode:
You...
2024-04-1027 min
The Revenue Rulebreaker PodcastHow to drive word of mouth to book better clientsWord of mouth! It's the top way most of us get clients but it can feel hard to predict or steer.
This episode breaks down 5 mechanisms of word of mouth systems, shares some examples of those mechanics at play and offers some tools to make it easier.
You'll love this episode if:
Your primary lead source is "word of mouth"
You want more referrals
You wish word of mouth was easier to predict
Find your buyers faster with the Low Energy Leads newsletter: https://read.lowenergyleads.com
Mentioned in this episode:
You...
2024-04-1027 min
The Revenue Rulebreaker PodcastWhat exactly is low energy lead generationGetting people to buy stuff from you is fun. But maybe it's feeling like a lot of work to sell not very much or you're striking out more than you'd like. This leaves you asking...how much work really is this business going to be?
Enter the Low Energy Lead generation system. In this episode, we unpack the bare minimum lead gen you need in place to drive buyers in repeatedly. How low can you go?
You'll love this episode if:
You're tired
Your content marketing isn't working
You're not sure what's broken about...
2024-04-0322 min
The Revenue Rulebreaker PodcastWhat exactly is low energy lead generationGetting people to buy stuff from you is fun. But maybe it's feeling like a lot of work to sell not very much or you're striking out more than you'd like. This leaves you asking...how much work really is this business going to be?
Enter the Low Energy Lead generation system. In this episode, we unpack the bare minimum lead gen you need in place to drive buyers in repeatedly. How low can you go?
You'll love this episode if:
You're tired
Your content marketing isn't working
You're not sure what's broken about...
2024-04-0322 min
The Revenue Rulebreaker PodcastHow to grow your email list with newsletter swapsYou've started an email list but now what? How do you add more subscribers and grow your audience?
This episode looks at a strategy for email list growth called "newsletter swaps." A newsletter swap is a cross-promotion you do with another newsletter operator.
We'll talk about the benefits of doing swaps, how you do them, who to do them with and a few pitfalls to avoid before you start your collabs.
You'll love this episode if:
You're growing your email newsletter
You're thinking about cross-promotions
You appreciate a good "how to"
...
2024-03-2720 min
The Revenue Rulebreaker PodcastHow to grow your email list with newsletter swapsYou've started an email list but now what? How do you add more subscribers and grow your audience?
This episode looks at a strategy for email list growth called "newsletter swaps." A newsletter swap is a cross-promotion you do with another newsletter operator.
We'll talk about the benefits of doing swaps, how you do them, who to do them with and a few pitfalls to avoid before you start your collabs.
You'll love this episode if:
You're growing your email newsletter
You're thinking about cross-promotions
You appreciate a good "how to"
...
2024-03-2720 min
The Revenue Rulebreaker PodcastSelling digital products: How Chris Nguyen doubled his revenue in 6 months (Bonus)If you’re selling digital products, you want to know what’s working for others! This is a bonus episode packed full of great learnings and ideas you can try for yourself from UX Playbook founder Chris Nguyen.
Chris started UX Playbook less than two years ago and has already grown his audience to over 50k combined. In the last 6 months alone, he’s MORE THAN DOUBLED his revenue primarily selling digital products.
Wondering how he does it? It’s surprisingly simple tweaks! Tune in to hear how he built his audience, where revenue is coming f...
2024-03-2030 min
The Revenue Rulebreaker PodcastSelling digital products: How Chris Nguyen doubled his revenue in 6 months (Bonus)If you’re selling digital products, you want to know what’s working for others! This is a bonus episode packed full of great learnings and ideas you can try for yourself from UX Playbook founder Chris Nguyen.
Chris started UX Playbook less than two years ago and has already grown his audience to over 50k combined. In the last 6 months alone, he’s MORE THAN DOUBLED his revenue primarily selling digital products.
Wondering how he does it? It’s surprisingly simple tweaks! Tune in to hear how he built his audience, where revenue is coming f...
2024-03-2030 min
The Revenue Rulebreaker PodcastSelling digital products: Where to use reviews to sell moreYou know you need reviews but how many and what kind? When it comes to digital products, they're even more important because rarely speak to your customer before they buy.
In this episode, we look at 6 trends in how product sellers are using reviews and we talk about how to get better at capturing them.
This is the last episode in a five part series on Selling Digital Products.
You'll love this episode if:
Your reviews are sad or bad
You're not sure where to place reviews
You're wondering how to get b...
2024-03-1333 min
The Revenue Rulebreaker PodcastSelling digital products: Where to use reviews to sell moreYou know you need reviews but how many and what kind? When it comes to digital products, they're even more important because rarely speak to your customer before they buy.In this episode, we look at 6 trends in how product sellers are using reviews and we talk about how to get better at capturing them.This is the last episode in a five part series on Selling Digital Products. You'll love this episode if:Your reviews are sad or badYou're not sure where to place reviewsYou're wondering how to get better reviews
2024-03-1333 min
The Revenue Rulebreaker PodcastSelling digital products: What's ACTUALLY working for service providers like youIs it even possible to make good money from digital products if you're also selling services?
Turns out yes!
Today, we turn to Jeff White and Amy Santee. Both successful service providers and successful digital product sellers. In this episode, they share some of what's worked towards making digital products worthwhile and how they balance it with selling services.
This is the fourth episode in a series on Selling Digital Products.
You'll love this episode if:
You have a low cost offer you wish would sell better
You're not sure...
2024-03-0623 min
The Revenue Rulebreaker PodcastSelling digital products: What's ACTUALLY working for service providers like youIs it even possible to make good money from digital products if you're also selling services?
Turns out yes!
Today, we turn to Jeff White and Amy Santee. Both successful service providers and successful digital product sellers. In this episode, they share some of what's worked towards making digital products worthwhile and how they balance it with selling services.
This is the fourth episode in a series on Selling Digital Products.
You'll love this episode if:
You have a low cost offer you wish would sell better
You're not sure...
2024-03-0623 min
The Revenue Rulebreaker PodcastSelling digital products: How to message to move salesHow do you become the *go to* person for what you're selling?
This is the third episode in a series on Selling Digital Products. In this episode, I cover messaging and naming by looking at a couple very successful digital product makers and formulating ideas I can apply.
You'll love this episode if:
You have a low cost offer you wish would sell better
You're wondering why your sales page conversion rate is low
You're not so great at messaging (like me!)
Step off the marketing treadmill when you get the Low Energy...
2024-02-2829 min
The Revenue Rulebreaker PodcastSelling digital products: How to message to move salesHow do you become the *go to* person for what you're selling?
This is the third episode in a series on Selling Digital Products. In this episode, I cover messaging and naming by looking at a couple very successful digital product makers and formulating ideas I can apply.
You'll love this episode if:
You have a low cost offer you wish would sell better
You're wondering why your sales page conversion rate is low
You're not so great at messaging (like me!)
Step off the marketing treadmill when you get the Low Energy...
2024-02-2829 min
The Revenue Rulebreaker PodcastSelling digital products: Where to promote themWhere do you sell digital products ESPECIALLY when you have more than one offer?
This is the second episode in a series on Selling Digital Products. In this episode, I dig into channels where I can and should sell digital products.
We look at six areas: website, newsletter, podcast, product marketplace, verbal calls to action, and affiliates
You'll love this episode if:
You have a low cost offer you wish would sell better
You're wondering where to sell it if you have multiple offers
You're thinking about selling a digital tool or...
2024-02-2123 min
The Revenue Rulebreaker PodcastSelling digital products: Where to promote themWhere do you sell digital products ESPECIALLY when you have more than one offer?
This is the second episode in a series on Selling Digital Products. In this episode, I dig into channels where I can and should sell digital products.
We look at six areas: website, newsletter, podcast, product marketplace, verbal calls to action, and affiliates
You'll love this episode if:
You have a low cost offer you wish would sell better
You're wondering where to sell it if you have multiple offers
You're thinking about selling a digital tool or...
2024-02-2123 min
The Revenue Rulebreaker PodcastSelling digital products: How I started and what I've learned so farHow do you sell a low cost digital download in a low effort way? I've built my business selling consulting, speaking and a membership. The path to selling a $5 download has always stumped me.
But no more will I fear the low cost offer! Together, we're embarking on a series on "Selling digital products" where I will review, test and build better mechanics for selling one of my tools.
This is the first episode in the series and it covers what I've learned selling my Stay Booked Roadmap (a digital workbook).
I go...
2024-02-1417 min
The Revenue Rulebreaker PodcastSelling digital products: How I started and what I've learned so farHow do you sell a low cost digital download in a low effort way? I've built my business selling consulting, speaking and a membership. The path to selling a $5 download has always stumped me.
But no more will I fear the low cost offer! Together, we're embarking on a series on "Selling digital products" where I will review, test and build better mechanics for selling one of my tools.
This is the first episode in the series and it covers what I've learned selling my Stay Booked Roadmap (a digital workbook).
I go...
2024-02-1417 min
The Revenue Rulebreaker PodcastStarting a membership: lessons learnedRecurring revenue can be great, but are memberships right for you? And how exactly do you run a successful membership?
In this video, I share 11 lessons learned from this past year and a half of running my current membership. Things I got right, things I got wrong, how to pivot when you get things wrong and what to look out for if you're planning to operate a membership program.
I'm on my 2nd membership and my 3rd subscription business. This video is about Growthtrackers, my growth marketing experimentation program for creatives.
You'll love this episode if:
1) You're thinking of...
2024-01-3130 min
The Revenue Rulebreaker PodcastStarting a membership: lessons learnedRecurring revenue can be great, but are memberships right for you? And how exactly do you run a successful membership?
In this video, I share 11 lessons learned from this past year and a half of running my current membership. Things I got right, things I got wrong, how to pivot when you get things wrong and what to look out for if you're planning to operate a membership program.
I'm on my 2nd membership and my 3rd subscription business. This video is about Growthtrackers, my growth marketing experimentation program for creatives.
You'll love this episode if:
1) You're thinking of...
2024-01-3130 min
The Revenue Rulebreaker PodcastHow they turned a law firm into a subscription business with Chris ValdheimsThinking about making your service a subscription?
Subscriptions are an exciting business model, but it’s still pretty new for service providers. Designers, copywriters—even lawyers are rethinking the idea of a retainer and creating memberships and communities instead.
This episode is an interview with Chris Valdheims, co-founder of Counsel for Creators, not your typical law firm. Counsel for Creators focuses entirely on creative businesses.
They’ve created a legal subscription service that makes their work super accessible to even creatives just starting out. They pair that with packaged services like trademarks and busine...
2024-01-2435 min
The Revenue Rulebreaker PodcastHow they turned a law firm into a subscription business with Chris ValdheimsThinking about making your service a subscription?
Subscriptions are an exciting business model, but it’s still pretty new for service providers. Designers, copywriters—even lawyers are rethinking the idea of a retainer and creating memberships and communities instead.
This episode is an interview with Chris Valdheims, co-founder of Counsel for Creators, not your typical law firm. Counsel for Creators focuses entirely on creative businesses.
They’ve created a legal subscription service that makes their work super accessible to even creatives just starting out. They pair that with packaged services like trademarks and busine...
2024-01-2435 min
The Revenue Rulebreaker PodcastGoing beyond social media marketing with Laura SinclairCan you run a business WITHOUT social media? In this episode, we answer that question. I’m joined by social media agency owner and business mentor Laura Sinclair. You’ll be surprised to learn what she has to say about the role of Instagram in your lead generation.
If you’ve been grinding away at the content factory, you might want to step into the sunlight and listen to Laura's advice for getting the most out of your marketing time.
You’ll love this episode if:
You’re sick of social media
Social media isn’t payi...
2024-01-1733 min
The Revenue Rulebreaker PodcastGoing beyond social media marketing with Laura SinclairCan you run a business WITHOUT social media? In this episode, we answer that question. I’m joined by social media agency owner and business mentor Laura Sinclair. You’ll be surprised to learn what she has to say about the role of Instagram in your lead generation.
If you’ve been grinding away at the content factory, you might want to step into the sunlight and listen to Laura's advice for getting the most out of your marketing time.
You’ll love this episode if:
You’re sick of social media
Social media isn’t payi...
2024-01-1733 min
The Revenue Rulebreaker PodcastMarketing for creatives in 2024 (Part 2 of 2)How will you get clients this year? Two creative entrepreneurs give you their takes! Here's what we think your best bets for winning channels, revenue streams and messaging are for 2024.
This episode features Mark Tioxon (10+ years in the photography business and 3+ years in the kombucha business).
Part 2 unpacks dying revenue streams, standing out with your messaging and why collaborations are your strongest play this year.
You’ll love this episode if:
1) You have no idea where to focus your marketing energy in 2024
2) Your current marketing channels aren't working great ...
2024-01-1019 min
The Revenue Rulebreaker PodcastMarketing for creatives in 2024 (Part 2 of 2)How will you get clients this year? Two creative entrepreneurs give you their takes! Here's what we think your best bets for winning channels, revenue streams and messaging are for 2024.
This episode features Mark Tioxon (10+ years in the photography business and 3+ years in the kombucha business).
Part 2 unpacks dying revenue streams, standing out with your messaging and why collaborations are your strongest play this year.
You’ll love this episode if:
1) You have no idea where to focus your marketing energy in 2024
2) Your current marketing channels aren't working great ...
2024-01-1019 min
The Revenue Rulebreaker PodcastMarketing for creatives in 2024 (Part 1 of 2)How will you find clients this year? Two creative entrepreneurs give you their takes! Here's what we think your best bets for winning channels, revenue streams and messaging are for 2024.
This episode features Mark Tioxon (10+ years in the photography business and 3+ years in the kombucha business).
Tune in to hear lots of food for thought as you nail down your marketing strategy for this year.
From "existing long enough for people to find you" to Mark's "imperfect on purpose" Instagram strategy, you'll find surprising and heartening approaches you can weave into your world.
2024-01-0321 min
The Revenue Rulebreaker PodcastMarketing for creatives in 2024 (Part 1 of 2)How will you find clients this year? Two creative entrepreneurs give you their takes! Here's what we think your best bets for winning channels, revenue streams and messaging are for 2024.
This episode features Mark Tioxon (10+ years in the photography business and 3+ years in the kombucha business).
Tune in to hear lots of food for thought as you nail down your marketing strategy for this year.
From "existing long enough for people to find you" to Mark's "imperfect on purpose" Instagram strategy, you'll find surprising and heartening approaches you can weave into your world.
2024-01-0321 min
The Revenue Rulebreaker PodcastGet More Referrals Challenge: Send Your Requests (Day 4 of 5)Join the Get More Referrals Challenge at https://lowenergyleads.com/challenge
Looking to grow your client base through word of mouth referrals? If so, join the 5-day Get More Referrals Challenge to learn proven strategies for turning word of mouth into a powerful marketing tool.
As we jump into Day 4 of our challenge, we're ready to send off your referral requests! By combining your persuasive one-step ask with your enticing success story, you're sharing a compelling message that is sure to capture the attention of potential referral partners and their networks. Tune into this episode to hear more about how to pull...
2024-01-0104 min
The Revenue Rulebreaker PodcastGet More Referrals Challenge: Send Your Requests (Day 4 of 5)Join the Get More Referrals Challenge at https://lowenergyleads.com/challenge
Looking to grow your client base through word of mouth referrals? If so, join the 5-day Get More Referrals Challenge to learn proven strategies for turning word of mouth into a powerful marketing tool.
As we jump into Day 4 of our challenge, we're ready to send off your referral requests! By combining your persuasive one-step ask with your enticing success story, you're sharing a compelling message that is sure to capture the attention of potential referral partners and their networks. Tune into this episode to hear more about how to pull...
2024-01-0104 min
The Revenue Rulebreaker PodcastGet More Referrals Challenge: Choose a Stay in Touch Channel (Day 5 of 5)Join the Get More Referrals Challenge at https://lowenergyleads.com/challenge
Looking to grow your client base through word of mouth referrals? If so, join the 5-day Get More Referrals Challenge to learn proven strategies for turning word of mouth into a powerful marketing tool.
This is the last step in our challenge: choosing a stay in touch channel. In Day 5, we look at how to maintain year-round relationships with your referral partners.
This involves nurturing and strengthening your connections, so that you remain top-of-mind and can continue to generate new business opportunities. We'll discuss creative and authentic ways to stay in touch...
2023-12-3107 min
The Revenue Rulebreaker PodcastGet More Referrals Challenge: Choose a Stay in Touch Channel (Day 5 of 5)Join the Get More Referrals Challenge at https://lowenergyleads.com/challenge
Looking to grow your client base through word of mouth referrals? If so, join the 5-day Get More Referrals Challenge to learn proven strategies for turning word of mouth into a powerful marketing tool.
This is the last step in our challenge: choosing a stay in touch channel. In Day 5, we look at how to maintain year-round relationships with your referral partners.
This involves nurturing and strengthening your connections, so that you remain top-of-mind and can continue to generate new business opportunities. We'll discuss creative and authentic ways to stay in touch...
2023-12-3107 min
The Revenue Rulebreaker PodcastGet More Referrals Challenge: Have a One Step Ask (Day 3 of 5)Join the Get More Referrals Challenge at https://lowenergyleads.com/challenge
Looking to grow your client base through word of mouth referrals? If so, join the 5-day Get More Referrals Challenge to learn proven strategies for turning word of mouth into a powerful marketing tool.
Moving on to Day 3, we'll tackle one of the most crucial steps in the referral process: asking for the referral. It's all about making it as easy and convenient as possible for your referral partners to recommend your services. In this step, we'll cover three different approaches to making a one step ask. You'll have the...
2023-12-2904 min
The Revenue Rulebreaker PodcastGet More Referrals Challenge: Have a One Step Ask (Day 3 of 5)Join the Get More Referrals Challenge at https://lowenergyleads.com/challenge
Looking to grow your client base through word of mouth referrals? If so, join the 5-day Get More Referrals Challenge to learn proven strategies for turning word of mouth into a powerful marketing tool.
Moving on to Day 3, we'll tackle one of the most crucial steps in the referral process: asking for the referral. It's all about making it as easy and convenient as possible for your referral partners to recommend your services. In this step, we'll cover three different approaches to making a one step ask. You'll have the...
2023-12-2904 min
The Revenue Rulebreaker PodcastGet More Referrals Challenge: Share a Success Story (Day 2 of 5)Join the Get More Referrals Challenge at https://lowenergyleads.com/challenge
Looking to grow your client base through word of mouth referrals? If so, join the 5-day Get More Referrals Challenge to learn proven strategies for turning word of mouth into a powerful marketing tool.
In Day 2 of the challenge, we focus on one of the most effective ways to attract referrals—sharing your success stories. I'll guide you through a simple three-part structure that you can use to craft compelling and convincing success stories that showcase your expertise and build trust with potential referral sources.
Stay...
2023-12-2806 min
The Revenue Rulebreaker PodcastGet More Referrals Challenge: Share a Success Story (Day 2 of 5)Join the Get More Referrals Challenge at https://lowenergyleads.com/challenge
Looking to grow your client base through word of mouth referrals? If so, join the 5-day Get More Referrals Challenge to learn proven strategies for turning word of mouth into a powerful marketing tool.
In Day 2 of the challenge, we focus on one of the most effective ways to attract referrals—sharing your success stories. I'll guide you through a simple three-part structure that you can use to craft compelling and convincing success stories that showcase your expertise and build trust with potential referral sources.
Stay...
2023-12-2806 min
The Revenue Rulebreaker PodcastGet More Referrals Challenge: List Your Sources (Day 1 of 5)Join the Get More Referrals Challenge at https://lowenergyleads.com/challenge
Looking to grow your client base through word of mouth referrals? If so, join the 5-day Get More Referrals Challenge to learn proven strategies for turning word of mouth into a powerful marketing tool.
Kicking off the challenge, Day 1 is all about building your referral network. We'll start by creating a comprehensive list of potential referral sources, drawing on your past experiences and future aspirations. If you're feeling stuck, don't worry—I'll provide some creative prompts and expert tips to help you identify new opportunities.Whether you're a se...
2023-12-2805 min
The Revenue Rulebreaker PodcastGet More Referrals Challenge: List Your Sources (Day 1 of 5)Join the Get More Referrals Challenge at https://lowenergyleads.com/challenge
Looking to grow your client base through word of mouth referrals? If so, join the 5-day Get More Referrals Challenge to learn proven strategies for turning word of mouth into a powerful marketing tool.
Kicking off the challenge, Day 1 is all about building your referral network. We'll start by creating a comprehensive list of potential referral sources, drawing on your past experiences and future aspirations. If you're feeling stuck, don't worry—I'll provide some creative prompts and expert tips to help you identify new opportunities.Whether you're a se...
2023-12-2805 min
The Revenue Rulebreaker PodcastHow building community is good for your business with Taylor HarringtonCreative businesses are built on your relationships. A lot of entrepreneurs take that to mean loads of networking but what if you reframe it as community building instead?
This episode features Taylor Harrington, experienced community builder and Head of Community at Groove. She's an expert in developing meaningful relationships that pay off for businesses and she shares some insights into how she does it in this interview.
You'll love this episode if:
1) You're struggling with networking
2) You've been wanting to focus on community
3) You're wondering how community becomes clients
Step off the marketing treadmill when you get...
2023-12-2033 min
The Revenue Rulebreaker PodcastHow building community is good for your business with Taylor HarringtonCreative businesses are built on your relationships. A lot of entrepreneurs take that to mean loads of networking but what if you reframe it as community building instead?
This episode features Taylor Harrington, experienced community builder and Head of Community at Groove. She's an expert in developing meaningful relationships that pay off for businesses and she shares some insights into how she does it in this interview.
You'll love this episode if:
1) You're struggling with networking
2) You've been wanting to focus on community
3) You're wondering how community becomes clients
Step off the marketing treadmill when you get...
2023-12-2033 min
The Revenue Rulebreaker PodcastHow to pitch yourself to become a podcast guestBecoming a podcast guest can open up new audience potential for your business. You tap into the trust that podcast host has built with their audience quickly. You build rapport fast because listeners are hearing how you think and explain your work.
But how do you figure how what shows to pitch, what to pitch them and what to promote during your interview?
In this episode, we cover how to create your podcast guesting strategy, find the right shows, craft your pitch and stay in touch with those new listeners.
You'll love this episode if:
You've...
2023-12-1316 min
The Revenue Rulebreaker PodcastHow to pitch yourself to become a podcast guestBecoming a podcast guest can open up new audience potential for your business. You tap into the trust that podcast host has built with their audience quickly. You build rapport fast because listeners are hearing how you think and explain your work.
But how do you figure how what shows to pitch, what to pitch them and what to promote during your interview?
In this episode, we cover how to create your podcast guesting strategy, find the right shows, craft your pitch and stay in touch with those new listeners.
You'll love this episode if:
You've...
2023-12-1316 min
The Revenue Rulebreaker PodcastGrowing a successful web design business with Christy PriceBooking clients for your web design business comes down to more than just your marketing. The way you package and deliver your client experience drives the type of clients you attract in, the type of clients who come back and the type of clients you get referred to.
This episode features Christy Price, experienced web design entrepreneur. Christy and I unpack how she's found clients over the last couple decades, how she's diversified her income streams and what she's learned about delivering great client experiences.
You'll love this episode if:
You're a designer growing...
2023-12-0640 min
The Revenue Rulebreaker PodcastGrowing a successful web design business with Christy PriceBooking clients for your web design business comes down to more than just your marketing. The way you package and deliver your client experience drives the type of clients you attract in, the type of clients who come back and the type of clients you get referred to.
This episode features Christy Price, experienced web design entrepreneur. Christy and I unpack how she's found clients over the last couple decades, how she's diversified her income streams and what she's learned about delivering great client experiences.
You'll love this episode if:
You're a designer growing...
2023-12-0640 min
The Revenue Rulebreaker PodcastPivoting what you're known for with Arturo PerezChoosing a niche is a big pain point for creatives. One of the main concerns? It's not that easy to shift what you're known for.
Serial creative entrepreneur Arturo Perez begs to differ. Arturo has run 4 different businesses under the same name since the year 2000. The through-line? Creative technology.
But to get more specific, Arturo pivoted from running a hit music magazine in his college years to now leading a VR gaming studio with a global team.
In this episode, we get into how and why Arturo's company made these pivots and how...
2023-11-2934 min
The Revenue Rulebreaker PodcastPivoting what you're known for with Arturo PerezChoosing a niche is a big pain point for creatives. One of the main concerns? It's not that easy to shift what you're known for.
Serial creative entrepreneur Arturo Perez begs to differ. Arturo has run 4 different businesses under the same name since the year 2000. The through-line? Creative technology.
But to get more specific, Arturo pivoted from running a hit music magazine in his college years to now leading a VR gaming studio with a global team.
In this episode, we get into how and why Arturo's company made these pivots and how...
2023-11-2934 min
The Revenue Rulebreaker PodcastMy perfect sales system: what I’d do differently nowWhat does your PERFECT sales system look like? For me, it makes sure all leads are moving towards close at the right pace and that projects are as hands off for me as possible. I want to offload as many of the repeatable tasks as I can!
In this episode, I go back in time and rebuild my sales system from scratch, sharing what I'd do differently because hindsight is 20/20. I walk through the tools, automations and processes I'd use (and many I have!) and this episode offers some food for thought about what you can automate...
2023-11-2219 min
The Revenue Rulebreaker PodcastMy perfect sales system: what I’d do differently nowWhat does your PERFECT sales system look like? For me, it makes sure all leads are moving towards close at the right pace and that projects are as hands off for me as possible. I want to offload as many of the repeatable tasks as I can!
In this episode, I go back in time and rebuild my sales system from scratch, sharing what I'd do differently because hindsight is 20/20. I walk through the tools, automations and processes I'd use (and many I have!) and this episode offers some food for thought about what you can automate...
2023-11-2219 min
The Revenue Rulebreaker PodcastFigure out what your clients will pay for with Abhishek KumarHow well do you really know your clients? We all talk a good game about target audience but when it comes down to it, we’re often working off a lot of assumptions about them.
I almost never talk about customer research anymore because it’s boring. All of us and I do mean all of us think we know our customer better than we truly do and so we skip over the part where we actually get to know them and just start selling.
But today, we’re going to talk about customer research and how...
2023-11-1533 min
The Revenue Rulebreaker PodcastFigure out what your clients will pay for with Abhishek KumarHow well do you really know your clients? We all talk a good game about target audience but when it comes down to it, we’re often working off a lot of assumptions about them.
I almost never talk about customer research anymore because it’s boring. All of us and I do mean all of us think we know our customer better than we truly do and so we skip over the part where we actually get to know them and just start selling.
But today, we’re going to talk about customer research and how...
2023-11-1533 min
The Revenue Rulebreaker PodcastWhy you should consider productizing your services with Philip WallageWhat if you could deliver your service like it was a product? No more custom scoping. Less pricing questions. More time back in your schedule.
This is the promise of the productized service. A trend we’ve been seeing take creative services by storm these past few years. We’ve seen firms like Designjoy and Two Step Social offer pre-packaged services that operate a lot like the experience of buying a product. From their clear up front offers to their automated onboarding and engagement process.
Whether you’re thinking of productizing your service or you’re just...
2023-11-0132 min
The Revenue Rulebreaker PodcastWhy you should consider productizing your services with Philip WallageWhat if you could deliver your service like it was a product? No more custom scoping. Less pricing questions. More time back in your schedule.
This is the promise of the productized service. A trend we’ve been seeing take creative services by storm these past few years. We’ve seen firms like Designjoy and Two Step Social offer pre-packaged services that operate a lot like the experience of buying a product. From their clear up front offers to their automated onboarding and engagement process.
Whether you’re thinking of productizing your service or you’re just...
2023-11-0132 min
The Revenue Rulebreaker PodcastI was wrong about my ideal clients: The risky mistakes I made early and how you can avoid themIdeal buyer NOT buying? It might be time to move on! In this episode, I share a harrowing tale of being extremely wrong about my target audience, the mistakes I made and how you can avoid them to find your buyers faster.
This episode is great if you:
1) Aren't clear on your target audience
2) Are struggling to sell
3) Aren't sure what's going wrong in your sales process
We'll cover:
- What I did wrong
- How I found my people
- How to know if your ideal buyer will buy
- When to move on and find a new...
2023-10-2517 min
The Revenue Rulebreaker PodcastI was wrong about my ideal clients: The risky mistakes I made early and how you can avoid themIdeal buyer NOT buying? It might be time to move on! In this episode, I share a harrowing tale of being extremely wrong about my target audience, the mistakes I made and how you can avoid them to find your buyers faster.
This episode is great if you:
1) Aren't clear on your target audience
2) Are struggling to sell
3) Aren't sure what's going wrong in your sales process
We'll cover:
- What I did wrong
- How I found my people
- How to know if your ideal buyer will buy
- When to move on and find a new...
2023-10-2517 min
The Revenue Rulebreaker PodcastHow to make your creative business stand out in a crowded marketFeeling like everyone does the same thing you do? There's always a way to differentiate yourself! This episode covers a few ways you can make your business stand out from your competition.
In this episode, we'll explore the key strategies and actionable tips to help your creative business flourish and be unforgettable. Whether you're a designer, writer, photographer, or any creative professional, these insights will empower you to achieve success in a competitive market.
You'll love this episode if:
1) You're unsure what's different about what you offer
2) You're losing business to competitors
3) You're wondering how to message what's special...
2023-10-1820 min
The Revenue Rulebreaker PodcastHow to make your creative business stand out in a crowded marketFeeling like everyone does the same thing you do? There's always a way to differentiate yourself! This episode covers a few ways you can make your business stand out from your competition.
In this episode, we'll explore the key strategies and actionable tips to help your creative business flourish and be unforgettable. Whether you're a designer, writer, photographer, or any creative professional, these insights will empower you to achieve success in a competitive market.
You'll love this episode if:
1) You're unsure what's different about what you offer
2) You're losing business to competitors
3) You're wondering how to message what's special...
2023-10-1820 min
The Revenue Rulebreaker PodcastProductivity habits to grow your small business with Chelsey NewmyerWasted work is the enemy of all entrepreneurs. As a small business owner, you want every minute you work to pay you back in multiples. And with so much on your to do list, you really can’t afford to waste time on low impact activities. But how do you stay focused on the work that pays you back?
By getting real about what you can actually achieve and how you’ll achieve it.
To help you do that, I interviewed productivity coach Chelsey Newmyer on her best tips for breaking through procrastination and prioritizing the...
2023-10-1131 min
The Revenue Rulebreaker PodcastProductivity habits to grow your small business with Chelsey NewmyerWasted work is the enemy of all entrepreneurs. As a small business owner, you want every minute you work to pay you back in multiples. And with so much on your to do list, you really can’t afford to waste time on low impact activities. But how do you stay focused on the work that pays you back?
By getting real about what you can actually achieve and how you’ll achieve it.
To help you do that, I interviewed productivity coach Chelsey Newmyer on her best tips for breaking through procrastination and prioritizing the...
2023-10-1131 min
The Revenue Rulebreaker Podcast22 ways to get leads WITHOUT social mediaWhat’s social media done for you lately? If the answer is not much, you’re gonna love this episode! We’re going to cover 22 ways you can get leads for your business WITHOUT social media.
Social media can be a great tool in your business but it is far from everything. Lead generation can come from a variety of relational and broadcast strategies. This episode will give you more ideas about where to find your clients along with some tips to get you started if these tactics are new to you. The options are endless and I’d encourag...
2023-10-0431 min
The Revenue Rulebreaker Podcast22 ways to get leads WITHOUT social mediaWhat’s social media done for you lately? If the answer is not much, you’re gonna love this episode! We’re going to cover 22 ways you can get leads for your business WITHOUT social media.
Social media can be a great tool in your business but it is far from everything. Lead generation can come from a variety of relational and broadcast strategies. This episode will give you more ideas about where to find your clients along with some tips to get you started if these tactics are new to you. The options are endless and I’d encourag...
2023-10-0431 min
The Revenue Rulebreaker PodcastMarketing yourself as a coach with Kari GinsburgMarketing yourself as a coach is not easy. Coaching is one of those services that’s hard to boil down into quippy marketing speak.
To talk more about this, I turned to Kari Ginsburg of Uproar Coaching. Kari is a trauma-informed Professional Certified Executive & Life Coach and she works with non-traditional leaders to spread out, get loud and bring their full selves to work and life. Kari nerds out about supporting people and organizations through periods of change and transformation. It’s something she’s been doing for years before starting her own practice with high profile, high demand work i...
2023-09-2731 min
The Revenue Rulebreaker PodcastMarketing yourself as a coach with Kari GinsburgMarketing yourself as a coach is not easy. Coaching is one of those services that’s hard to boil down into quippy marketing speak.
To talk more about this, I turned to Kari Ginsburg of Uproar Coaching. Kari is a trauma-informed Professional Certified Executive & Life Coach and she works with non-traditional leaders to spread out, get loud and bring their full selves to work and life. Kari nerds out about supporting people and organizations through periods of change and transformation. It’s something she’s been doing for years before starting her own practice with high profile, high demand work i...
2023-09-2731 min
The Revenue Rulebreaker PodcastNetworking for introverts: conversationsWhen it comes to having networking conversations, turns out most of what makes you a great conversationalist is listening!
This episode includes 11 contributors who share their advice, tools and techniques on how to start and continue conversations...and how to end them on a high note.
Jampacked with specific, actionable ways to improve your conversations in networking settings and beyond.
In this episode, we cover:
+ Learning how to spot your people
+ Approaching with curiosity
+ Adding value when you talk
+ Moving beyond small...
2023-09-2037 min
The Revenue Rulebreaker PodcastNetworking for introverts: placesWhere can you find your sense of belonging? Protecting your energy and being mindful of where you spend it means getting better and better at where to show up.
Today’s episode continues our series on Networking for Introverts. In this episode, we look at places to network. Whether you prefer to network locally, online or via travel, this episode will guide you in understanding some of the aspects to consider. We’ll talk about finding dual purpose communities, why coffee chats are so introvert-friendly and how to do them and what it means to get that sens...
2023-09-1324 min
The Revenue Rulebreaker PodcastNetworking for introverts: placesWhere can you find your sense of belonging? Protecting your energy and being mindful of where you spend it means getting better and better at where to show up.
Today’s episode continues our series on Networking for Introverts. In this episode, we look at places to network. Whether you prefer to network locally, online or via travel, this episode will guide you in understanding some of the aspects to consider. We’ll talk about finding dual purpose communities, why coffee chats are so introvert-friendly and how to do them and what it means to get that sens...
2023-09-1324 min
The Revenue Rulebreaker PodcastNetworking for introverts: systemsNetworking sounds vague and time-consuming. Who should I network with? How will I know if I have done enough? What is networking anyway? If you can relate, then this episode is made for you.
This is the first in a three part series on Networking for Introverts. We’re starting our series with systems because networking can feel endless. But it doesn’t have to be. It’s absolutely possible to operate with more clarity around who, how and when to network and to give yourself a structure that suits your goals. In this episode, we’ll look at...
2023-09-0621 min
The Revenue Rulebreaker PodcastNetworking for introverts: systemsNetworking sounds vague and time-consuming. Who should I network with? How will I know if I have done enough? What is networking anyway? If you can relate, then this episode is made for you.
This is the first in a three part series on Networking for Introverts. We’re starting our series with systems because networking can feel endless. But it doesn’t have to be. It’s absolutely possible to operate with more clarity around who, how and when to network and to give yourself a structure that suits your goals. In this episode, we’ll look at...
2023-09-0621 min
The Revenue Rulebreaker PodcastScaling from solo to agency with Kristina Bartold-SorgotaLooking to scale your solo practice into a dream team? Or maybe you’re already running a small agency and you’re having some growing pains?
Either way, you’re going to love this interview with Kristina Bartold-Sorgota. Kristina is the CEO and co-founder of The Social Snippet, a social media consultancy based in Ontario, Canada.
Kristina and her partner Maria run a cross-functional team of social media managers, content creators, podcast editors and engagement specialists. What’s interesting to me about The Social Snippet is that while a lot of people think of social media as...
2023-08-3028 min
The Revenue Rulebreaker PodcastScaling from solo to agency with Kristina Bartold-SorgotaLooking to scale your solo practice into a dream team? Or maybe you’re already running a small agency and you’re having some growing pains?
Either way, you’re going to love this interview with Kristina Bartold-Sorgota. Kristina is the CEO and co-founder of The Social Snippet, a social media consultancy based in Ontario, Canada.
Kristina and her partner Maria run a cross-functional team of social media managers, content creators, podcast editors and engagement specialists. What’s interesting to me about The Social Snippet is that while a lot of people think of social media as...
2023-08-3028 min
The Revenue Rulebreaker PodcastHow I designed a lead tracker in AirtableTracking your leads is a key part of driving more leads! When you understand where your leads are coming from, you can make smarter marketing decisions. I recently moved my tracking into Airtable and in this video, I’ll show you how I set up the Airtable base to capture and track leads across my channels.
Note that this episode is best viewed with video on Spotify or YouTube so you can see how the Airtable is set up.
Spend less energy getting clients with my weekly newsletter: https://read.lowenergyleads.com
In th...
2023-08-2313 min
The Revenue Rulebreaker PodcastHow I designed a lead tracker in AirtableTracking your leads is a key part of driving more leads! When you understand where your leads are coming from, you can make smarter marketing decisions. I recently moved my tracking into Airtable and in this video, I’ll show you how I set up the Airtable base to capture and track leads across my channels.
Note that this episode is best viewed with video on Spotify or YouTube so you can see how the Airtable is set up.
Spend less energy getting clients with my weekly newsletter: https://read.lowenergyleads.com
In th...
2023-08-2313 min
The Revenue Rulebreaker PodcastEmail list experiments to get from 100 to 1000 subscribersWhen you’re building an email list, going from 0 to 100 subscribers can be fairly straightforward. But going from 100 to 1000 is like growing out a haircut. It was great once and you know it will be great again, but it's not as easy to navigate as it should be.
In this episode, I break down eight experiments I’ve been running to drive newsletter list growth at this stage.I cover techniques like newsletter swaps, referral programs, recommendations, location, message, reviews and more. If you’re growing your list, this is a helpful episode to get inspiration on what e...
2023-08-1618 min
The Revenue Rulebreaker PodcastEmail list experiments to get from 100 to 1000 subscribersWhen you’re building an email list, going from 0 to 100 subscribers can be fairly straightforward. But going from 100 to 1000 is like growing out a haircut. It was great once and you know it will be great again, but it's not as easy to navigate as it should be.
In this episode, I break down eight experiments I’ve been running to drive newsletter list growth at this stage.I cover techniques like newsletter swaps, referral programs, recommendations, location, message, reviews and more. If you’re growing your list, this is a helpful episode to get inspiration on what e...
2023-08-1618 min
The Revenue Rulebreaker PodcastNetworking like a pro with Eleanor MayrhoferLook inside Eleanor Mayrhofer’s web design business to learn how she gets leads and manages client projects. Eleanor made the leap from global agency designer to independent business owner. She helps German expats carve out their space online.
Eleanor’s got an advanced sense of how to build fruitful and lasting relationships but she didn’t get there overnight. She spent years honing her business development and in our interview, she shared with me some of the pitfalls and lessons she picked up along the way.
In this episode, Eleanor and I discuss how she go...
2023-08-0928 min
The Revenue Rulebreaker PodcastNetworking like a pro with Eleanor MayrhoferLook inside Eleanor Mayrhofer’s web design business to learn how she gets leads and manages client projects. Eleanor made the leap from global agency designer to independent business owner. She helps German expats carve out their space online.
Eleanor’s got an advanced sense of how to build fruitful and lasting relationships but she didn’t get there overnight. She spent years honing her business development and in our interview, she shared with me some of the pitfalls and lessons she picked up along the way.
In this episode, Eleanor and I discuss how she go...
2023-08-0928 min
The Revenue Rulebreaker PodcastHow to get clients with a small audienceHave a small audience? You can still get booked out this year! This episode covers three ways you can find your clients with a small base. Followers are different than buyers, and by focusing on buyers instead of followers, you can sell more services faster.
I see service providers spin their wheels on broadcast approaches to marketing when relational strategies pay off faster. By switching your focus from waiting on prospects to find you and instead making a plan to go to them, you can find and book your ideal clients in a matter of weeks. No...
2023-08-0213 min
The Revenue Rulebreaker PodcastHow to get clients with a small audienceHave a small audience? You can still get booked out this year! This episode covers three ways you can find your clients with a small base. Followers are different than buyers, and by focusing on buyers instead of followers, you can sell more services faster.
I see service providers spin their wheels on broadcast approaches to marketing when relational strategies pay off faster. By switching your focus from waiting on prospects to find you and instead making a plan to go to them, you can find and book your ideal clients in a matter of weeks. No...
2023-08-0213 min
The Revenue Rulebreaker PodcastSystems that grow your business with Devin LeeDon't you love looking under the hood of other businesses? Me too. That's why I'm excited to share with you my interview with system strategist Devin Lee. Devin designs and builds custom systems for quickly growing businesses. When a lot of us start out, we're just trying to make our business work, and as we start booking clients, as we start scaling and adding team members, we realized those pieces we duct taped together…they're slowing down our growth, and that's where Devin comes in.
In this episode, Devin and I talk about what's changed in her fiv...
2023-07-2626 min
The Revenue Rulebreaker PodcastSystems that grow your business with Devin LeeDon't you love looking under the hood of other businesses? Me too. That's why I'm excited to share with you my interview with system strategist Devin Lee. Devin designs and builds custom systems for quickly growing businesses. When a lot of us start out, we're just trying to make our business work, and as we start booking clients, as we start scaling and adding team members, we realized those pieces we duct taped together…they're slowing down our growth, and that's where Devin comes in.
In this episode, Devin and I talk about what's changed in her fiv...
2023-07-2626 min
The Revenue Rulebreaker PodcastI deleted Instagram. Here's why I think you can too.I deleted Instagram but this isn’t just about them. It’s really about all social media and how I think it’s a little bit of a red herring when it comes to lead generation. This episode breaks down four reasons why I think we’re overweighting social in our marketing stack. Deleting Instagram has helped me recenter on what is actually working in my business.
Whether Instagram is draining your energy like it was for me or whether there’s another trend you’re not so sure about, this episode offers some (hopefully) cl...
2023-07-1915 min
The Revenue Rulebreaker PodcastI deleted Instagram. Here's why I think you can too.I deleted Instagram but this isn’t just about them. It’s really about all social media and how I think it’s a little bit of a red herring when it comes to lead generation. This episode breaks down four reasons why I think we’re overweighting social in our marketing stack. Deleting Instagram has helped me recenter on what is actually working in my business.
Whether Instagram is draining your energy like it was for me or whether there’s another trend you’re not so sure about, this episode offers some (hopefully) cl...
2023-07-1915 min
The Revenue Rulebreaker Podcast5 reasons NOT to create a lead magnetLead magnets are free resources you make available in exchange for someone’s email address. The idea is that you will build your list and turn some of those people into clients, but easier said than done! They are a common recommendation for small business owners these days but in my experience, they can be a black hole of frustration. The many moving parts of lead magnets make them a complex, unwieldy marketing play.
Before you create or change your lead magnet, pump the brakes and listen into these 5 reasons lead magnets are so ha...
2023-07-1214 min
The Revenue Rulebreaker Podcast5 reasons NOT to create a lead magnetLead magnets are free resources you make available in exchange for someone’s email address. The idea is that you will build your list and turn some of those people into clients, but easier said than done! They are a common recommendation for small business owners these days but in my experience, they can be a black hole of frustration. The many moving parts of lead magnets make them a complex, unwieldy marketing play.
Before you create or change your lead magnet, pump the brakes and listen into these 5 reasons lead magnets are so ha...
2023-07-1214 min
The Revenue Rulebreaker PodcastWhy I still hate Google Analytics and what you can use insteadYou may have noticed a lot of people talking about Google Analytics this week.
Long story short, Google changed over to a new version of analytics this week called Google Analytics 4. They announced that change a few years back but as of this week, the previous version of GA is no longer available to use. It’s a great time to check in on your website analytics, make sure it’s still tracking as you expect and consider whether it’s time to switch to an easier tool.
In this episode, I’ll share why Google A...
2023-07-0519 min
The Revenue Rulebreaker PodcastWhy I still hate Google Analytics and what you can use insteadYou may have noticed a lot of people talking about Google Analytics this week.
Long story short, Google changed over to a new version of analytics this week called Google Analytics 4. They announced that change a few years back but as of this week, the previous version of GA is no longer available to use. It’s a great time to check in on your website analytics, make sure it’s still tracking as you expect and consider whether it’s time to switch to an easier tool.
In this episode, I’ll share why Google A...
2023-07-0519 min
The Revenue Rulebreaker PodcastHow Dana Publicover finds her clientsThis week I interviewed Dana Publicover of growth marketing agency, P&Co. If you've listened to the show before, you know that Dana is my first guest. I asked Dana to be my first interview because I've followed her career for years and I've seen her transition from solopreneur to agency owner. Dana's worked with big names like NASA, McKinsey, Google, and Virgin, and now she guides scaling startups to growth stage through a deep understanding of how to talk to their customers.
In this episode, Dana and I talk about finding her first clients, what's shifted...
2023-06-2826 min
The Revenue Rulebreaker PodcastHow Dana Publicover finds her clientsThis week I interviewed Dana Publicover of growth marketing agency, P&Co. If you've listened to the show before, you know that Dana is my first guest. I asked Dana to be my first interview because I've followed her career for years and I've seen her transition from solopreneur to agency owner. Dana's worked with big names like NASA, McKinsey, Google, and Virgin, and now she guides scaling startups to growth stage through a deep understanding of how to talk to their customers.
In this episode, Dana and I talk about finding her first clients, what's shifted...
2023-06-2826 min
The Revenue Rulebreaker PodcastFast vs slow ways to bring in new clientsDid you know there’s fast ways and slow ways to bring in new clients? Not all lead gen strategies are created equal! Some will pay off now, some will pay off later and some may never pay off.
That’s why you want to learn how to determine the speed of return when choosing your marketing and sales activities.
In today’s episode, I’ll walk you through my STEADY framework. 6 questions you can use to clarify whether a strategy will bring you clients now or later. We’ll put a few different marketing plays thro...
2023-06-1416 minThe Revenue Rulebreaker PodcastCreating virality for your small business with Amplifier NetworksDon't you love getting word of mouth for your business. How great would it be to drive more of it?
When we talk about virality, we often mean a social media post that gets wide visibility, but virality isn't just for social and it's not just for apps. Virality is the idea that everyone in your audience has the power to attract and convert many more.
In today's episode, I'm going to share a technique creators have used called “engagement groups.” Engagement groups are typically used for likes comments and shares, but we're going to pair...
2023-06-0812 min
The Revenue Rulebreaker PodcastCreating virality for your small business with Amplifier NetworksDon't you love getting word of mouth for your business. How great would it be to drive more of it?
When we talk about virality, we often mean a social media post that gets wide visibility, but virality isn't just for social and it's not just for apps. Virality is the idea that everyone in your audience has the power to attract and convert many more.
In today's episode, I'm going to share a technique creators have used called “engagement groups.” Engagement groups are typically used for likes comments and shares, but we're going to pair...
2023-06-0812 minThe Revenue Rulebreaker PodcastGet glowing client testimonials with this easy toolWhen it comes to building trust with your audience, a glowing review goes a long way. But it can be hard to know when to collect client testimonials, how to collect them, and where to use them in your marketing. What if you could solve all of that with just one tool?
In today's episode, I share a demo for a tool I've recently discovered called Senja. Senja makes it so much easier to collect reviews, to display reviews, and to use them across your digital marketing.
If gathering reviews and leveraging them to close...
2023-05-3110 min
The Revenue Rulebreaker PodcastGet glowing client testimonials with this easy toolWhen it comes to building trust with your audience, a glowing review goes a long way. But it can be hard to know when to collect client testimonials, how to collect them, and where to use them in your marketing. What if you could solve all of that with just one tool?
In today's episode, I share a demo for a tool I've recently discovered called Senja. Senja makes it so much easier to collect reviews, to display reviews, and to use them across your digital marketing.
If gathering reviews and leveraging them to close...
2023-05-3110 minThe Revenue Rulebreaker PodcastWhat to do when your marketing isn't workingHave you ever wondered why your marketing strategy didn't go as planned? It can be hard to know what went wrong.
Was it the channel? Was it the message? Was it the timing?
And if you don't know what went wrong, it's really hard to make it better.
In today's episode, I'm gonna share a technique I've used for years on growth projects when customers weren't buying as expected. We'll run through some different angles you can use and we'll talk about how you can bring data in so you can make your d...
2023-05-2415 minThe Revenue Rulebreaker PodcastWhy partnerships are my favorite small business sales strategyOne of the major strategies I overlooked when I started my business was the idea of partnering with other business owners and creators. I had been doing this informally for many years before I started super easy, but I didn't realize how powerful that strategy had been in growing my career and my network.
In today's episode, we'll talk about how partnering with other business owners, content creators, membership operators, and communities can help you grow your business and connect with your buyers much faster than you can do one by one.
I'd love to hear how...
2023-05-1818 min
The Revenue Rulebreaker PodcastMake Email Your Best Friend: Build and Grow Your Email ListI like to say the most valuable audience is the one you already have. That's why today's episode is all about email marketing. Email newsletters are a fantastic keep in touch tool for not only your clients and customers, but your referrers, your supporters, and your fans. I'm going to share some easy ways to get started with email marketing, how you can use it to keep in touch with your current audience and I'm going to touch on some of the newsletter experiments I've been running to grow my subscriber list in even more intentional ways.
...
2023-05-1015 minThe Revenue Rulebreaker PodcastMake Email Your Best Friend: Build and Grow Your Email ListI like to say the most valuable audience is the one you already have. That's why today's episode is all about email marketing. Email newsletters are a fantastic keep in touch tool for not only your clients and customers, but your referrers, your supporters, and your fans. I'm going to share some easy ways to get started with email marketing, how you can use it to keep in touch with your current audience and I'm going to touch on some of the newsletter experiments I've been running to grow my subscriber list in even more intentional ways.
...
2023-05-1015 minThe Revenue Rulebreaker PodcastHow I Find Clients: Then and NowWant more breakdowns of how to find clients? Get on the newsletter for Low Energy Leads and get these tips in your inbox weekly: https://supereasydigital.com/newsletter
In this episode, I share my journey with finding clients through my consulting and creative businesses. I've gone through three iterations since 2019 and have shifted from selling services to primarily selling a membership. The channels look quite different!
+ Finding clients for high ticket growth design consulting services
+ Finding clients for medium ticket web design and digital marketing services
+ Finding clients for low ticket...
2023-04-3013 min
The Revenue Rulebreaker PodcastHow I Find Clients: Then and NowWant more breakdowns of how to find clients? Get on the newsletter for Low Energy Leads and get these tips in your inbox weekly: https://supereasydigital.com/newsletter
In this episode, I share my journey with finding clients through my consulting and creative businesses. I've gone through three iterations since 2019 and have shifted from selling services to primarily selling a membership. The channels look quite different!
+ Finding clients for high ticket growth design consulting services
+ Finding clients for medium ticket web design and digital marketing services
+ Finding clients for low ticket...
2023-04-3013 min
The Revenue Rulebreaker PodcastHow I Got HereWelcome to the Low Energy Leads show! Finding and booking clients can wear you out. Most of the advice out there is copied from big company playbooks. Run a blog, email everyone weekly, do a podcast, be on social. It's all way too much for a business of one.The Low Energy Leads Show is about lowering your effort to find leads and turn them into clients. You won't find generic advice or "one time this worked" formulas over here. Instead, we'll talk about how you can navigate the waters of marketing and sales advice.
...
2023-04-2904 min