Shows
Ready Set Coach PodcastThe #1 Trust-Building Mistake New Coaches MakeCoaches who pretend to know everything? Total red flag. Lexie Smith breaks that myth wide open. In this solo minisode, Lexie gets real about what actually builds lasting client trust—and spoiler alert—it has nothing to do with having all the answers.With Emily off on new-mom duty (congrats, baby Frankie!), Lexie holds it down with four essential coaching strategies you can’t afford to skip. From owning your boundaries to actually remembering what your clients said last week, this episode is a sharp wake-up call and a warm accountability hug all in one. Consider it your c...
2025-04-0908 minReady Set Coach PodcastWhy Your Course Isn’t Selling (And How to Fix It)Everyone’s talking about passive income—but are they telling the whole story? Emily Merrell and Lexie Smith peel back the glossy Instagram filter and dig into what it actually takes to launch a successful course or low-ticket offer as a coach in 2025.Emily breaks down the myth of “build it and they will come,” while Lexie throws some real math at our course creation dreams—yes, we’re talking ad spend, ROAS, and whether your 1K followers will cut it. Together, they dissect the economics of digital products and deliver a no-BS roadmap to making course sales work w...
2025-03-2621 minReady Set Coach PodcastHow to Build Consistent Visibility in 2025 In this episode, Emily Merrell and Lexie Smith dive into the importance of consistent visibility in 2025 and share how they’re structuring a new challenge to help entrepreneurs overcome common roadblocks. They discuss how, for many, achieving visibility can be hindered by issues like lack of time, accountability, and content creation struggles. By reflecting on their experiences and conducting market research, they developed Ready Set Build, a 30-day challenge designed to help entrepreneurs build momentum and create consistent visibility. The challenge includes structured weekly calls, accountability check-ins, and time dedicated to content creation, engagement, and visibility opportunities.Emi...
2025-01-0830 min
Pitchin' and Sippin' with Lexie SmithPitching Podcasts and Podcast Trends for 2025 with Podcast Producer Daniela AlbertinaIn this episode, podcast producer Daniela Albertina shares key insights on effective podcast pitching and expected trends in 2025. Daniela Albertina is a seasoned podcast producer and marketing strategist with over seven years of experience helping storytellers and entrepreneurs amplify their voices and build authority in their fields. With a foundation in journalism and a background as a TV reporter and radio host, Daniela brings a unique storytelling approach to her work.This week, Lexie Smith and Daniela Albertina dive into the evolving landscape of podcasting as we head into 2025, exploring critical trends and strategies for effective pitching...
2024-11-0738 minPitchin' and Sippin' with Lexie SmithHoliday Gift Guide Pitching Dos and Don'ts with Freelance Writer and Editor Joni SweetIn this episode, Lexie Smith and Joni Sweet dive deep into the do's and don'ts of pitching for holiday gift guides, offering invaluable insights for publicists and brands eager to make their mark. Joni Sweet has been a writer, editor, and content strategist for over 13 years. Her work has been published by TIME, National Geographic, Forbes, Lonely Planet, SELF, Real Simple, Frommer's, and dozens of other publications. She also offers consulting services to help publicists deepen relationships with journalists, develop smarter pitching strategies, and troubleshoot challenges, earning media coverage for their clients. Joni shares her experience working w...
2024-10-3134 minPitchin' and Sippin' with Lexie SmithUnderstanding Pay-for-Play vs. Earned TV Shows with TV Host, Producer & PR Pro Christina NicholsonIn this episode, Lexie Smith sits down with Christina Nicholson, a TV host, producer, correspondent, and the owner of Media Maven, a public relations and content creation agency. The two dive into the complex world of pay-for-play TV segments and the evolving role of press releases in modern public relations. With her background as a TV producer, Christina sheds light on how to leverage paid TV opportunities effectively. They discuss the state of the press release in 2024, with Christina sharing her candid thoughts on why press releases no longer hold the power they once did. Lexie and Christina discuss...
2024-10-1737 minPitchin' and Sippin' with Lexie SmithHospitality PR and Scaling a Remote PR Agency with Whitney Lee of True Story Public RelationsIn this episode of Lexie Smith sits down with Whitney Lee, APR, CPRC, a marketing and PR expert and the founder of True Story Public Relations – an award-winning creative agency helping companies in the hospitality, travel, and tourism industries get in front of the right people with the right message. Today, True Story has grown into a fully remote agency of ten, serving clients all over the US and internationally. She was named Scarlett Magazine’s “Woman of the Year” in PR, one of the “Five Most Dynamic Women Leaders Ruling the PR Industry” in the CIO Times, and one of Unite...
2024-10-1036 minPitchin' and Sippin' with Lexie Smith5 Things That Are Working Right Now in PRIn this minisode, Lexie Smith discusses five PR strategies that are actively yielding success for her agency, GROWTH MODE, and coaching clients at THEPRBAR Inc.From pitching podcasts to landing TV segments, Influencer Marketing wins, and more, tune in to learn new PR strategies you can implement today!Here’s What You’ll Learn:Discover why Pitchcraft is a valuable platform for lifestyle and hospitality PR professionals.Learn how pitching TV hosts, rather than producers, can increase media coverage and sales.Understand the benefits of founder-led outreach in influencer mark...
2024-10-0311 minPitchin' and Sippin' with Lexie SmithHow to Land a TEDx Talk with Speaker and Author Marie IcontreraIn this episode, Lexie Smith sits down with Marie Incontrera, a two-time TEDx speaker and founder of Incontrera Consulting. Marie Incontrera is the CEO and Founder of Incontrera Consulting, a digital marketing and thought leadership consulting agency; author, creative professional, and speechwriter. She works with thought leaders to leverage their online presence through social media, podcasts, and speaking. Her speaker clients have booked TED and TedX conferences globally and have talked on keynote stages worldwide. Her media clients have been booked on popular podcasts and radio stations such as The World’s Most Amazing People, Entrepreneur On Fire, and mo...
2024-09-2631 minPitchin' and Sippin' with Lexie SmithBuilding Your Brand: Paid vs. Earned Media Strategies with CEO John Sampogna of WondersauceIn this episode, Lexie Smith sits down with John Sampogna, the CEO and Co-founder of Wondersauce, an agency specializing in brand storytelling, paid media, e-commerce, and digital experiences. With over 15 years of experience in digital marketing and advertising, John has created and led work for a wide range of clients such as L’Oreal, Scott’s, Golf.com, and Subway, amongst many others. Featured early in his career in Business Insider’s “30 Most Creative People In Advertising Under 30”, John’s insights have been featured in numerous media outlets, including Glossy, Adweek, CNBC, Medium, Yahoo, and Digiday. Today, he manages a team of ov...
2024-09-1932 minPitchin' and Sippin' with Lexie SmithBDG Commerce Writer and Journalist Jessica Booth on Pitching Products and the World of CommerceIn this episode, Lexie Smith sits down with Jessica Booth, a freelance writer, former editor and a Commerce Writer for leading global media company BDG. She has written for a wide variety of outlets, including Refinery 29, Bustle, Elite Daily, Parents, Brides, What To Expect, The Knot, People, The Bump, Reviewed, The Daily Beast, Forbes, Insider, Cosmopolitan, She Knows, Romper, and Food & Wine. Jessica covers tons of different topics, but specializes in parenting and commerce writing.In this episode, Jessica delves into the intricacies of commerce writing, detailing her journey from editorial assistant to managing editor and now...
2024-09-1232 minPitchin' and Sippin' with Lexie SmithThe Gray Zone - Defining The Fourth Pillar of Media Coverage (Minisode) In this podcast episode, Lexie Smith dives into the evolving media landscape, challenging listeners to rethink the traditional media categories of paid, earned, and owned. Lexie introduces the "gray zone" – a hybrid media category that blends paid and earned media elements yet remains distinct from both. Through her insightful LinkedIn article, Lexie argues that this emerging category needs its own definition to reflect better the current media environment, where boundaries between these traditional categories are increasingly blurred. She provides compelling examples, such as awards programs and paid contributor networks, illustrating how this gray zone operates.Lexie further exp...
2024-09-0514 minPitchin' and Sippin' with Lexie SmithTrendspotting in the Media with Journalist and TV Personality Emily L. FoleyIn this episode of Pitchin’ and Sippin’, Lexie Smith sits down with Emily L. Foley, a prominent journalist, TV personality and expert trendspotter. Emily, whose career spans beauty, fashion and lifestyle journalism, shares her insights into the ever-evolving world of trendsetting and trendspotting. A former magazine editor, her writing has appeared in publications such as Allure, Marie Claire, Glamour, US Weekly and Instyle.com, and she specializes in beauty, fashion, lifestyle and entertainment topics. Emily talks about the symbiotic relationship between social media and traditional journalism, revealing how platforms like TikTok have reshaped the way trends are ident...
2024-08-2935 minPitchin' and Sippin' with Lexie SmithNext-Gen HARO - Source of Sources (SOS) with Entrepreneur Peter Shankman In this episode, Lexie Smith talks with Peter Shankman, a 6x best-selling author, speaker, and entrepreneur. In the world of media he is best known for founding HARO; an online service for journalists to gather feedback from the public, and a newer service called Source of Sources. Additionally, Peter is a marketing expert for several national and international news channels, including Fox News, CNN, and MSNBC, and is frequently quoted in major media and trade publications, including The New York Times, The Wall Street Journal, The Los Angeles Times, The New York Daily News, The Associated Press, Reuters and U...
2024-08-2231 minPitchin' and Sippin' with Lexie SmithJournalist & Communications Pro Imani Bashir on When to Pitch a Freelancer and Creating Measurable Content StrategiesJournalist and communications pro Imani Bashir joins Lexie to talk about when to pitch a freelancer and how to create measurable content strategies. Imani Bashir is a media professional with over 13 years in the field of communications. She began her career in sports broadcasting, covering collegiate sports and in 2015 made the decision to move abroad. Imani has lived in five countries and has written for some of the most prestigious publications worldwide, including The New York Times, Forbes, Glamour Magazine, Travel + Leisure, and more. In 2021, she was the recipient of Adweek's "Shine 'A' Light Award" for her dynamic voice...
2024-08-1536 minPitchin' and Sippin' with Lexie Smith8 Core Takeaways from Conversations with Journalistic RoyaltyThis week’s minisode is the final episode of Season 6 of the Pitchin’ and Sippin’ Podcast. On this wrap up episode, Lexie Smith reflects on this season of the podcast and all that she’s learned and taken away from her conversations with ‘Journalistic Royalty’. She reflects particularly on the different themes from her interviews with different journalists throughout the season. From freelance journalists to higher-ups at significant outlets, Lexie breaks down 8 core takeaways about the future of the media and journalism world. Here’s What You’ll Learn:Lexie’s reflections on her...
2024-04-0413 minPitchin' and Sippin' with Lexie SmithMinisode: Mastering the Art of Crafting Timely Media PitchesThis week, Lexie Smith takes listeners through her process of mastering the art of crafting timely media pitches. This finely tuned methodology is built on Lexie’s foundation of 13+ years in the PR industry, leading to the founding of THEPRBAR inc. and her PR and Communications agency. Lexie walks the listener through ten elements that can make a story newsworthy and breaks down one area in particular: timeliness. She covers scenarios where businesses may have missed the timely window of opportunity and explain how to leverage the current news cycle to achieve the goal of a newsworthy story.
2024-02-1510 minPitchin' and Sippin' with Lexie SmithMinisode: 7 Things My Team and I are Doing This Month to Reset our PR Strategy for Success in 2024This first minisode of 2024 breaks down 7 things that host Lexie Smith and her team at THEPRBAR Agency are doing this month to reset their PR strategy for success in 2024. From collecting media kits to updating press kits to creating editorial calendars for clients, and more, hear how Lexie and THEPRBAR team are revamping their PR strategy to ensure a successful 2024.Here’s What You’ll Learn:What 2023 lessons THEPRBAR Agency team is reflecting onWhat types of businesses and entrepreneurs Lexie hopes to work with in 2024Tips for updating media listsTips on improving engagement tact...
2024-01-2515 minPitchin' and Sippin' with Lexie SmithPitching WorkLife and Sourcing Experts with Senior Reporter Cloey CallahanCloey Callahan is a Senior Reporter at Digiday Media's WorkLife, where she writes about evolving workplaces and workforces across different areas like technology, spaces, culture, DE&I, leadership, and talent. Before WorkLife, she was a General Assignment Reporter and Editor primarily covering local news across six counties in New York State's Hudson Valley region, where she was born and raised. In this episode, Cloey and Host Lexie Smith discuss how to pitch WorkLife specifically, and how to source credible experts as a journalist. She also peels back the curtain on what she looks for w...
2024-01-1134 minPitchin' and Sippin' with Lexie SmithSEO-Driven News Writing & Pitching with Freelance Writer and Editor Rachel ChangRachel Chang, a seasoned journalist with more than two decades of editorial experience, has built a successful career in travel and pop culture reporting. Formerly a Senior Editor at Us Weekly, Editor-in-Chief at J-14, and Entertainment Editor at CosmoGIRL!, today Rachel is a freelance writer and editor. She regularly contributes to Condé Nast Traveler and Travel + Leisure, and has taken on editing projects for Tripadvisor and Time. Additionally, she has written for Lonely Planet, New York Times for Kids, Wall Street Journal’s Buy Side, Washington Post, and Hemispheres, among other media outlets. In this week’s episod...
2024-01-0443 minPitchin' and Sippin' with Lexie SmithMinisode: Pitching Follow-Up Hacks & Strategies to Try with PressIn this first minisode of season 6, Lexie Smith drops tips, strategies and hacks to try when pitching follow-ups. From free tools, to what to include in the body of the email pitch, Lexie shares how she and her team conduct thoughtful and relevant follow-ups at THEPRBAR Agency. Here’s What You’ll Learn:How a recent Pitching SOS Training she conducted with a PR client inspired this episodeThe importance of sending follow-ups when pitching pressFree tools you can use to help in the follow-up processPitching Follow-Up Hacks & Strategies to TrySpecific platforms and i...
2023-12-2808 minPitchin' and Sippin' with Lexie SmithQwoted Masterclass: The Free PR Tool Connecting Reporters, Publicists and ExpertsThis episode is extra special, featuring a guest trifecta from the Qwoted team, the network and platform that fosters relationships between the media, experts, and PR talent. In this episode, Lexie Smith speaks with Vannyda Thach (Media Support Manager), Maddy Kislovsky (Head of Sales), and Shelby Bridges (Success Manager). Each guest breaks down their respective role with Qwoted, sharing insights into the platform’s uniqueness and how listeners can best utilize the platform to foster high-quality connections and land press! This episode highlights what sets Qwoted apart from other platforms and elaborates on how to leverage and operate the pl...
2023-12-0736 minPitchin' and Sippin' with Lexie SmithSips of Wisdom: The 6 Keys to My Success in PRIn the season 5 finale minisode of the Pitchin’ and Sippin’ Podcast, Lexie Smith shares how she ‘made it’ in PR and key tips on landing press. She discusses the six things that led to her success in public relations and shares valuable lessons learned along the way. Here’s What You’ll Learn:Lexie’s background in PR and her path to successThe different types of PR roles she’s had throughout her careerSix things that helped her succeed in her career and businessLexie’s thoughts on hustle culture in businessHow to ‘hustle mindfully’Stra...
2023-08-1719 minPitchin' and Sippin' with Lexie SmithHow to Land a TV Segment with Writer, Editor & On-Air Host Nicole PearlNicole Pearl is a former national magazine editor turned On Air Beauty, Fashion, and Lifestyle Expert known as The Beauty Girl. She’s written for countless magazines, such as Marie Claire, Allure, Health, In Style, Byrdie.com, and Parents, to name a few. She regularly appears on local and national TV shows sharing the latest trends, tips, and products to try. Her mantra is "Beauty Shouldn't Be a Bitch"... and neither should getting on TV. Tapping into her 25+ years of industry experience, she launched her PR & Media Consulting business during the pandemic, which you’ll learn more about in today...
2023-08-1032 minPitchin' and Sippin' with Lexie SmithMinisode: Muck Rack 2023 State of PR RecapThis week’s minisode recaps Muck Rack’s State of PR 2023 report. Your host, Lexie Smith, offers her most notable findings from the report, including the challenges PR professionals encounter and breaks down numerous challenges the PR industry faces. She also highlights key findings related to diversity in the workplace and the workload of PR pros based on the survey conducted by Muck Rack to gauge the state of PR in 2023. Here’s What You’ll Learn:The most notable stats from Muck Rack’s State of PR 2023 reportChallenges PR pros have faced...
2023-07-2720 minReady Set Coach PodcastBonus Minisode: Reminders For When You're Having a Sh*tty DayThis week’s special minisode is about Emily Merrell and Lexie Smith discussing overcoming a funk and resetting your motivation. Em and Lex share valuable tips and strategies for handling difficult days when you feel down or lack motivation. They’ll emphasize the importance of validating your feelings and share helpful ways to cope when the hard days arise. Here’s what you’ll learn: The overarching theme is that we are all human and going through the trials of lifeTips for handling days when motivation is low The importance of validating your feeling...
2023-07-1912 minReady Set Coach PodcastTime Saving Hacks & Strategies for CoachesThis week, Emily Merrell and Lexie Smith dive into time-saving hacks and strategies for coaches, sharing their personal approaches in their multi-business lives. They reflect on the evolving landscape of business promotion and the latest influence of technologies such as ChatGPT and AI. Beyond tech, Em and Lex share different techniques to help improve overall business productivity and efficiency. Here’s what you’ll learn: The reality about having “not enough time”Reflections on the pros and cons of AI and ChatGPTWhat Em and Lex think about ChatGPT and its application in businessWarnings about using...
2023-07-1227 minPitchin' and Sippin' with Lexie SmithThe 100th Episode! Exactly How to Pitch and Land a Spot on the Pitchin’ and Sippin’ Podcast This week’s minisode is an extra special episode, marking the 100th episode of the Pitchin’ and Sippin’ Podcast! Lexie Smith takes a moment to reflect on the podcast's impact on her life, clients, and business and then shares with listeners exactly how to effectively pitch and secure a guest spot on Pitchin’ and Sippin’. Here’s What You’ll Learn:How the podcast has impacted Lexie’s businessLessons Lexe’s learned from having a podcastSuccessful pitch examples that landed guests a spot on the Pitchin’ and Sippin’ podcast and why they were effectiveThe exact...
2023-07-0616 minReady Set Coach PodcastHow to Build and Establish Credibility as a Coach This week, Emily Merrell and Lexie Smith discuss how to build and establish credibility as you begin your coaching journey and build your business. They talk through common perceptions (and misconceptions) of the title ‘coach’, and share valuable tips on how to build and establish credibility regardless of which phase you’re at in your coaching business. Additionally, they reflect on their journeys as coaches and tactics that have been helpful in developing their own credibility. Here’s what you’ll learn: Perceptions (and misconceptions) of the title coach - and alternative words and titles to...
2023-07-0524 minReady Set Coach PodcastStrategic Partnership Ideas to Grow Your Coaching BusinessThis week Emily Merrell and Lexie Smith discuss different strategic partnership ideas that coaches can use to grow their businesses. They give personal examples, review campaigns that have worked for their clients, and share what it takes for a partnership to ultimately be deemed successful in and out of the coaching world. Here’s what you’ll learn: Examples of what a strategic partnership can look like Tips on creating and leading in a partnership for your coaching businessStrategic partnership ideas and campaigns that have been successful for Em and Lex’s busines...
2023-06-2826 minPitchin' and Sippin' with Lexie SmithMinisode: How to Nail Your Subject LineIn this week’s minisode, host Lexie Smith breaks down how to nail the perfect subject line for your pitch. She emphasizes that even the most amazing pitches may go unread if the subject line fails to capture the journalist’s attention. Lexie shares expert tips on creating attention-grabbing pitch subject lines and provides effective examples.Here’s What You’ll Learn:Tips on how to monitor open ratesInsight into why subject lines may not be effectiveExamples of pitching strategies her agency team usesExamples of effective subject linesTips on incorporating keywords into you...
2023-06-2210 minReady Set Coach PodcastBTS of "Success" in Life, Business, and CoachingThis week’s episode takes listeners behind the scenes of what is looks like when you’ve achieved “success” in life, entrepreneurship, and running a coaching business. Emily Merrell and Lexie Smith reflect on their transitions into entrepreneurship, the highs and lows involved in running a business, and how social media rarely ever shares the full story of someone’s journey. Here’s what you’ll learn: Em and Lex reflect on their corporate journies and what went on “behind the resume”Behind the scenes of their lives in their early career yearsA reminder that it’s r...
2023-06-2131 minReady Set Coach PodcastShould You Add a Coaching Offer to Your Business?This week, Emily Merrell and Lexie Smith discuss the ‘should’s’ and shouldn’ts of adding a coaching offer to your existing business. They discuss their own experience in adding a coaching revenue stream, and how they evolved in their own businesses in doing so. Tune in to hear their tips on both what to consider and what to do to create more impact and revenue with coaching. Here’s what you’ll learn: Tips on how to add a coaching offering to your existing businessEm and Lex’s experience in how they created...
2023-06-1426 minReady Set Coach PodcastOvercoming Overwhelm & Taming Your Inner Critic with Executive Functioning Coach Corie WightlinIn this week’s episode, Emily Merrell and Lexie Smith are joined by executive functioning coach Corie Wightlin. Corie, Em, and Lex discuss overcoming overwhelm in life and business and taming your inner critic. Corie shares tangible practices to improve executive functioning that listeners can implement immediately and reveals how neurodiversity relates to coaching much more than you might think. Here’s what you’ll learn: The science behind the pre-frontal cortex and how it allows us to think critically What an executive functioning coach isThe difference between neurodiversity and executive functioni...
2023-06-0738 minPitchin' and Sippin' with Lexie SmithMinisode: How to Customize Your Pitch Angles for JournalistsIn this week’s minisode, your host Lexie Smith, takes listeners behind the scenes and shares how her team at THEPRBAR Agency approaches customizing and creating pitch angles for journalists. This episode offers valuable insights for PR professionals, founders, and entrepreneurs looking to uplevel their businesses and career by landing earned placements in the media. Here’s What You’ll Learn:Lexie emphasizes that bulk pitching doesn't work anymore and that it's crucial to create custom pitches for each journalist and outletShe advises starting with a general theme or idea and then identif...
2023-06-0111 minReady Set Coach PodcastTo Pivot or Not to Pivot - Is It Strategic (or an Excuse)In this week’s episode, Emily Merrell and Lexie Smith discuss whether or not pivoting your coaching business is strategic or if it’s an excuse masking a different issue. They break down what a successful, smart pivot looks like versus an unsuccessful, counter-productive pivot, and share how listeners can decipher where they fall between the two. Here’s what you’ll learn: What it means to pivot in businessHow the coaching industry has changed post-pandemicThoughts on how businesses have used pivoting to cover up something else that’s going wrong in their bus...
2023-05-3127 minReady Set Coach PodcastMaximizing Your Coaching Investments & Reflections on Our 50th EpisodeIn the 50th episode of the Ready Set Coach Podcast, Emily Merrell and Lexie Smith discuss their experiences and insights from launching the podcast and program. They explore the strategies behind the podcast's launch and highlight commonalities among successful Ready Set Coach Program participants. They conclude by guiding maximizing personal and business growth through coaching investments.Here’s what you’ll learn: Learn how the Ready Set Coach Podcast came to beHear how Lexie and Emily started the Ready Set Coach ProgramHear the challenges they faced when entering the coaching industryCommon traits and actions they’...
2023-05-2428 minPitchin' and Sippin' with Lexie SmithMinisode - 2023 Global Comms Report Recap by Cision and PRWeekIn this minisode, host Lexie Smith walks listeners (and viewers) through the 2023 Global Comms Report: A Seminal Moment produced by PRWeek and Cision. She breaks down various segments of the report and helps listeners digest some of the results and statistics so they can best apply the information to their PR strategies going forward. Here’s what you’ll learn:Highlights from the 2023 Global Comms Report: A Seminal Moment produced by PRWeek and CisionWho has the power to persuade in the media industry globally and within the United StatesTop platform preferences of co...
2023-05-1815 minReady Set Coach PodcastHow to Choose the Right Social Platform for Your Coaching BusinessThis week, Emily Merrell and Lexie Smith chat about choosing the right social media platform to market your coaching business. They talk about different social platforms they’ve utilized in their businesses, how they track growth metrics, and the main things to consider when selecting where to put your efforts when launching and growing your coaching business.Here’s what you’ll learn: The different types of social media platforms that you can market your coaching business onHow to know where your ideal clients are hanging out on social mediaHow to measure your gr...
2023-05-1727 minReady Set Coach PodcastHow to Step Away From Busyness as a CoachIn this episode, Emily Merrell and Lexie Smith drop tips on how to step away from busyness as a coach. They break down what busyness might look like in different phases of your business life and share necessary mindset reframes they’ve utilized to find a healthier relationship with time and reduce overwhelm.Here’s what you’ll learn: Em & Lex’s best time management tips for coachesWhat systems Em and Lex use to help with their busyness as coachesHow elements of time and being busy ultimately become a choiceDifferent tips on how to reframe b...
2023-05-1023 minPitchin' and Sippin' with Lexie SmithMinisode: What to Do With Pitches That Don't LandHost Lexie Smith shares four things you can do with your pitches that don't land in this minisode. From new systems to repurposing strategies and beyond, Smith believes you shouldn’t have to let your hard work go to waste when pitching.Here’s What You’ll Learn:Lexie Smith shares what to do with pitches that don't land. She offers four suggestions to ensure that the hard work put into PR pitches doesn't go to wasteShe emphasizes the importance of saving pitches and offers different ways and systems to do so effectively. She also tal...
2023-04-2707 minReady Set Coach PodcastHow to Build Sales Funnels for Your Coaching BusinessThis week, Emily Merrell and Lexie Smith talk about how to build sales funnels for your coaching business and have fun with funnels! They reveal their own personal sales funnels that are running behind the scenes at THEPRBAR, Six Degrees Society, and Ready Set Coach and review what types of sales funnels are the best fit based on your unique coaching model.Here’s what you’ll learn: What a sales funnel is, and how it applies to your coaching businessLexie’s personal sales funnel for her 1:1 coaching offerings at THEPRBAR inc. Wh...
2023-04-1930 minReady Set Coach PodcastHow to Leverage Events to Grow Your Coaching BusinessEmily Merrell and Lexie Smith are event pros! In this episode, they share different ways to leverage events to grow your coaching business. They talk about different types of events, how to create and market events, and how to utilize them to grow your audience and attract new coaching leads to your business. Here’s what you’ll learn: Examples of events Emily Merrell and Lexie Smith did in their early careersHow events helped them establish their client basesHow they use events to grow Ready Set CoachTypes of events you can create as a coachHow events are es...
2023-04-1235 minReady Set Coach PodcastHow to Conduct Market Research for Your Coaching BusinessThis week, Emily Merrell and Lexie Smith talk about how to conduct market research for your coaching business. They speak to the importance of conducting market research in your coaching area as well as overall in the industry. They review the important types of market research, how you can conduct such for your own practice, and how to use and apply market research findings in the overall development and growth of your coaching business. Here’s what you’ll learn: What market research and how it is used for coaching businessesTwo types of market resear...
2023-04-0537 minReady Set Coach PodcastHow to Position Yourself Successfully in the Coaching IndustryIn this episode, Emily Merrell and Lexie Smith break down the different ways to position yourself within the coaching industry. From messaging to pricing to sales and more, hear the duo talk through various positioning strategies that can make you stand out in the crowded coaching world. Here’s what you’ll learn: Different ways you can be perceived in the coaching worldDifferent elements that factor into your positioning, such as messagingHow to position yourself on social media in an authentic wayDifferent tiers of offerings you can provide based on how you wan...
2023-03-2932 minReady Set Coach PodcastHow to Navigate Being Triggered in a Digital WorldIn this episode, Emily Merrell and Lexie Smith dive into how to navigate being triggered while living and working in a digital world. They get personal and share their own experiences of getting triggered on social media and how they’ve navigated accordingly. They explore the root cause of triggers and discuss actional ways listeners and coaches can navigate in today’s digital landscape. Here’s what you’ll learn: Examples of triggers they have seen and experienced in personal and business lifeHow triggers can business triggers are often attached to something much more p...
2023-03-2226 minReady Set Coach PodcastHow to Time Manage a New Coaching Revenue Stream or Side HustleHow do you do it all?! Emily Merrell and Lexie Smith walk listeners through how to manage time to add a new coaching revenue stream or side hustle to your life. They review best practices and considerations for those working full-time, existing business owners diversifying their offerings, and multi-passionate entrepreneurs and business owners looking to get into the coaching world. Here’s what you’ll learn: How Em and Lex personally time manage their multiple businesses - Ready Set Coach, Six Degrees Society, and THEPRBAR inc.How to manage launching a coaching side hustle...
2023-03-1533 minPitchin' and Sippin' with Lexie SmithChatGPT, Media Layoffs & The State of the Industry with Freelance Journalist Alice DubinAlesandra (Alice) Dubin is a Los Angeles-based travel and lifestyle writer. Her bylines appear in outlets such as Insider, Travel + Leisure, Esquire, Glamour, Good Housekeeping, AFAR, Prevention, Woman’s Day, Shondaland, Southern Living, Fast Company, and countless others. She has a bachelor’s degree from UC Berkeley and a master’s in journalism from New York University.In this special sneak peek episode of Season 5, Alice and host Lexie Smith talk about the current state of the media industry and where it’s headed with the emergence of AI and ChatGPT. From delving into her career to discussi...
2023-03-1436 minReady Set Coach PodcastHow to Pick The Best Marketing Strategy For Your Coaching BusinessThis week, Emily Merrell and Lexie Smith walk through how to pick the best marketing strategy for your coaching business. They review various common marketing strategies on the market and discuss how to choose which will ultimately work best for you and your coaching practice. Here’s what you’ll learn: Examples of different marketing strategies that exist for new coachesHow to take inventory of what works for you as an individual in marketingHow a strategy can only work if it aligns with your strengthsMarketing strategies that Em & Lex have used personally - what...
2023-03-0822 minReady Set Coach PodcastCommon Places Coaches Drop the Ball (And How to Avoid Doing So Yourself)This week, Emily Merrell and Lexie Smith discuss the most common places they see coaches drop the ball when it comes to launching and growing a successful coaching business. They reframe ‘dropping the ball’ as opportunities for growth and improvement. Tune in to hear what common mistakes you can avoid when starting and running a coaching business. Here’s what you’ll learn: The most common mistakes Em & Lex see coaches making in the sales processThe importance (and opportunity) of follow upsWhy it’s critical to never assume anything, and ways to reframe an assumption t...
2023-03-0126 minReady Set Coach PodcastHow to Set Your Client Capacity as a CoachHow many clients can you really take on as a coach? In this episode, Emily Merrell and Lexie Smith talk about how to set your client's capacity as a coach. They speak to how to determine such throughout different seasons of life, and the reality of how much time a single client truly takes. Reflecting on their experiences dealing with fluctuating workloads and capacity, they share tangible tips and homework on how listeners can avoid burnout or boredom. Here’s what you’ll learn: The number one element that is key in determining and settin...
2023-02-2227 minReady Set Coach PodcastWhat is the Ready Set Coach Program (Bonus Episode)In this bonus episode, Emily Merrell and Lexie Smith, co-founders of Ready Set Coach, break down what the Ready Set Coach Program actually is! Learn what’s involved, the nuts and bolts of the program, who it’s for, what topics are covered, what makes the program unique, and when doors are open to their next and upcoming cohorts. Here’s what you’ll learn: All about the Ready Set Coach ProgramThe different iterations the program has gone throughWhat the program looks like todayWho this program is geared toward servingThe nitty gritty details of...
2023-02-1722 minReady Set Coach PodcastDifferent Ways to Monetize a Coaching BusinessThis week, Emily Merrell and Lexie Smith outline different ways to monetize a coaching business. They speak to the importance of diversifying your revenue streams and exploring the various products and services that can seamlessly be added to a coaching business model. Here’s what you’ll learn: Tips on how to diversify your coaching offering suiteIdeas on how to create more revenue streams within your pre-existing businessWhat affiliate marketing can do for your coaching business as an added revenue streamHow to monetize partnerships and collaborations with other businessesWhat passive income and how can it be...
2023-02-1525 minReady Set Coach PodcastClient Relations - How to Deal with Client Red Flags in CoachingThis week, Emily Merrell and Lexie Smith dive into the world of Client Relations and break down how to deal with client red flags in the coaching industry. They share lessons learned the hard way, and how to ethically and professionally deal with a variety of challenging client issues in real-time - from clients wanting out of a contract to say no to the wrong fit, to payment issues, and beyond. Here’s what you’ll learn: Tips on how to handle a client who wants to break the contractDifferent ways to produc...
2023-02-0831 minReady Set Coach PodcastHow to Avoid Burnout When Launching and Growing a Coaching BusinessIn this episode, Emily Merrell and Lexie Smith break down ways to avoid burnout when launching your coaching business, revenue stream, or side hustle. They provide personal tips that have enabled them to avoid burnout in their own businesses and share a variety of actionable strategies that will enable and empower coaches to put their health first (without their business paying the price.) Here’s what you’ll learn: Tips on taking inventory on how to best time block according to your personal energy levelsStrategies on how to keep yourself accountable for prioritizing wellness Advice...
2023-02-0123 minReady Set Coach PodcastHow Much it Costs to Launch and Grow a Coaching BusinessThis week’s episode focuses on how much it costs to launch and grow a new coaching business or side hustle. From basic legal start-up costs to software to tech, creative services, and much more, Emily Merrell and Lexie Smith share where they personally invested when launching and where they got scrappy, and provide insight on how others can do the same.Here’s what you’ll learn: How they approached business costs when first starting out - where they got scrappy, and where they investedThe various investment categories that go into starting a coachin...
2023-01-1828 minReady Set Coach PodcastHow to Find Your Perfect Coaching NicheThis week’s episode focuses on finding your perfect coaching niche. Emily Merrell and Lexie Smith discuss common mistakes, how they found their own perfect coaching niche, and how they allowed their ideal client to evolve as their businesses grew. They give real-life examples, tangle tips, and much more. Here’s what you’ll learn: Key points to keep in mind when finding and selecting a coaching nicheHow you can marry your passion with a problem to solveUnique coaches and niches they’ve seen over the yearsHow they selected their first coaching niche, and how it evo...
2023-01-1123 minPitchin' and Sippin' with Lexie SmithPR & Marketing: The Perfect Combination to Build a Brand with Lexie Smith - Limitless Podcast Feed DropWe are doing a feed drop this week with Lexie’s interview with Jamie Ratermann on the Limitless Podcast. This episode focuses on PR & Marketing. While there are many similarities, there are also crucial differences that tie up PR and marketing to create an almost perfect communication strategy. Jamie Ratermann chats with PR coach Lexie Smith, about cancel culture, communication crises, and how PR can be a long-term strategy that focuses on the credibility of your brand while also creating visibility for you.Here’s what you’ll learn:How Lexie refers to PR looking like collabo...
2023-01-0547 minReady Set Coach PodcastThe 4 Ms of a Successful Coaching BusinessEmily Merrell and Lexie Smith break down the 4 Ms of a successful coaching business – Management, Mindset, Money & Messaging. They reflect on their own journey in their coaching businesses and how these 4 Ms have created successful businesses both for themselves and their clients.Here’s what you’ll learn: The 4Ms of a successful coaching businessHow mindset comes into play in your businessThe importance of knowing your numbersTips on management and how to create a successful business using suchThe importance of messaging - and tipsThe importance of positioning yourself as an expert in your...
2023-01-0418 minReady Set Coach PodcastHow to Reflect, Reset & Refresh for the New YearHosts Emily Merrell and Lexie Smith look back on the past year and walk through different exercises on how to reflect, reset, and refresh heading into the New Year. From personal growth to business achievements and more, this episode is packed full of helpful takeaways, tips, and challenges for all listeners. Here’s what you’ll learn: Different accomplishments that your hosts had in 2022How to challenge yourself to reflect outside of your defaultsReflection questions to ask yourself Tips on ways to reflect Tips on ways to then physically and mentally reset after that reflecti...
2022-12-2823 minReady Set Coach PodcastBehind the Scenes of an Active Group Coaching ProgramIn this episode, Emily Merrell and Lexie Smith take us behind the scenes of their Ready Set Coach active cohort. They break down what it was like building their first coaching group program and disclose a very intentional strategy they implemented along the way, and discuss how their “behind the scenes” continues to evolve with each new group to follow. Here’s what you’ll learn: What works and what doesn’t for the first round of a new group coaching programWhy being flexible and adaptable is critical to best serve your clients in a...
2022-12-1433 minReady Set Coach PodcastAll The Hats You Wear (& Roles You Play) as a CoachEmily Merrell and Lexie Smith do a deep dive into all the hats you wear as a coach beyond, well, coaching. They provide insight into what hats they have worn throughout their ventures, and what roles you should expect and prepare to handle and address as you embark on your coaching journey.Here’s what you’ll learn: The various hats you wear as a coach beyond just coachingReflections on what has come up during their own coaching ventures and with Ready Set Coach clientsAn overview of all the different challenges and opportunities that will...
2022-12-0720 minReady Set Coach PodcastPR Tips for Coaches with Lex (Minisode)In this mini-episode, Lexie Smith offers a variety of tips and tricks for coaches looking to up their thought leadership and PR game. A PR pro, coach, and agency owner herself, Lexie reviews the top PR strategies coaches should enact if looking to increase their credibility, visibility, and revenue. Here’s what you’ll learn: The definition of thought leadershipWhy developing a thought leadership strategy is important for coachesExamples of PR tactics Em and Lex have deployed for Ready Set CoachWhat types of media to pursue as a coach looking to inc...
2022-11-3010 minReady Set Coach PodcastThe Business of Coaching: How to Pick the Best Business Model for YouEmily Merrell and Lexie Smith touch on the various types of coaching business models and programs on the market: masterminds, group coaching, one on one coaching, and beyond. They share their own experiences with different programs and provide advice and tips on how to pick the best business model for you and your business. Here’s what you’ll learn: Variations on types of programs for coaches out thereHow do you go about selecting what is the right structure for you and your businessTheir advice on when someone is ready to start group coachingTips for ho...
2022-11-2319 minPitchin' and Sippin' with Lexie SmithState of Podcasting by Muck Rack Recap - MinisodeIn this episode, your host, Lexie Smith breaks down Muck Rack’s 2022 State of Podcasting Report and gives notable stats on what the world of podcasting looks like today. She breaks down things from rankings to episode content and revenue with podcasts today. Here’s what you’ll learn:Specifics on listeners in podcasts todayNumbers of listeners per podcast How current events are the top inspiration for new content ideasStats on most popular podcast platforms Ways in which podcasts are monetizing contentDifferent publishing platforms that are popular for podcastsThe use of social media to p...
2022-11-2313 minReady Set Coach PodcastHow to Collaborate in the Coaching Industry to Fast Track Business GrowthIn this episode, Emily Merrell and Lexie Smith talk about how to collaborate in the coaching industry to fast-track business growth. Reviewing the benefits of collaboration, Em & Lex share some of their favorite communities and give plenty of real-life collaboration examples sure to inspire and spark ideas for listeners. Here’s what you’ll learn: Tips on how to create the best collaboration for yourself and your brandThe powerful mindset shift regarding competition vs collaboration Real-life examples of coaches working togetherA few of their favorite online communities they are a part ofHow to collaborate with co...
2022-11-1623 minPitchin' and Sippin' with Lexie SmithMinisode: How to Grow Your Audience Through Omnichannel PR StrategiesIn this episode, your host, Lexie Smith walks listeners through omnichannel PR strategies and how to grow your audience through multi-touchpoint campaigns. Packed full of real-life examples and actionable tactics, this minisode was inspired by an actual lecture Lexie led for Texas Tech University.Here’s what you’ll learn:The definition of omnichannel marketing and how it translates to developing an omnichannel PR strategyHow omnichannel PR strategies can be leveraged to develop multi-touchpoint campaigns that can increase brand awareness and grow your businessReal-world examples of omnichannel PR strategies and campaigns and...
2022-11-0320 minReady Set Coach PodcastDon't Make These Mistakes as a New CoachEmily Merrell and Lexie Smith reflect on the most common mistakes they see new coaches making across the industry. Hear their personal lessons learned, actionable tips on how to avoid making common mistakes as a new coach, and homework geared towards auditing your own coaching practice.Here’s what you’ll learn: Em and Lexie’s own experiences starting out in the online coaching businessThe most common mistakes new coaches make across the industryTips on how to avoid the most common mistakes coaches make when starting their coaching journeyThe reality of what happens behind the sce...
2022-10-1932 minPitchin' and Sippin' with Lexie SmithBehind The Scenes (BTS) of a Successful PR Campaign with Lexie SmithIn this minisode, go behind the scenes of a successful PR campaign with your host, Lexie Smith. Learn Lexie’s personal tips on how to create successful events, partnerships, and PR activations that generate press and bring in new customers and revenue.Here’s what you’ll learn:Hear how Lexie ideated an event campaign for a Los Angeles-based property group in Beverly Hills that increased overall venue awareness and profits.Hear how Lexie secured a partnership with FabFitFun Learn how strategic events, partnerships, and activations impact the bottom line of a business.Be inspire...
2022-10-1312 minReady Set Coach PodcastHow to Sell with Confidence as a CoachEmily Merrell and Lexie smith review their 7 steps to sell with confidence as a coach. From dissecting and studying different selling styles and techniques to necessary mindset reframes and strategies, this episode will help coaches and business owners show up and sell confidently.Here’s what you’ll learn: Em & Lex share how to identify and own your unique selling styleThey talk about necessary selling mindset shifts and word swapsHow to knowledge up to nail discovery and sales callsThe importance of knowing and owning your authority when sellingThe key and sift that...
2022-10-1227 minReady Set Coach PodcastHow to Build a Coaching Business as a New MomEmily Merrell and Lexie Smith get real and break down what it’s been like navigating owning and building a business as new moms. They dish out their best advice, and lessons learned, and reflect upon the realities that face all moms as they navigate business, babies, and balance. Here’s what you’ll learn: Em & Lex share their personal experiences of being pregnantThey dish out on what it feels like to be a new mom while running and building a businessThey address societal standards and perceptions that working moms faceLex shares a book recommen...
2022-10-0520 minReady Set Coach PodcastHow to Add a Coaching Revenue Stream to Your Existing BusinessEmily Merrell and Lexie Smith discuss how to add a coaching revenue stream to your already existing business. They disclose how entrepreneurs can achieve true wealth and why becoming a coach is such a great business model. The two explore the different ways you can add a coaching arm to your already existing business and how and where to get started today. Here’s what you’ll learn: Who can add a coaching revenue stream to their businessWhy Emily decided to add a coaching revenue stream to her businessWhat helped Em finally pass the six-fi...
2022-09-2818 minReady Set Coach PodcastHow to Tap Your Network to Find ClientsEmily Merrell and Lexie Smith explore how you can tap your existing network to find clients. They discuss a variety of strategies coaches can deploy to reconnect with people from their past, how to move past common mindset hurdles of feeling judged, and how to authentically and effectively approach your network with your new business and offerings.Here’s what you’ll learn: Em & Lex discuss how to tap your existing network to find clientsThe “fly your flag” approach to engaging and promoting your business on social media networksThe steps Lex had to take to feel c...
2022-09-2130 minReady Set Coach PodcastHow to Attract and Sign High Ticket Coaching ClientsEmily Merrell and Lexie Smith explain how to attract and sign high-ticket coaching clients. They review the reality of what it takes to find, market, and sell high-ticket offers and provide actionable advice on how you can work towards building a roster of high-paying coaching clients. Here’s what you’ll learn: What first to look at when evaluating how to attract high-ticket coaching clientsHow it’s important to audit the “rooms that you’re in”What commonalities most high-ticket clients haveWhat is involved in actually signing high-ticket coaching clientsHow confidence and energy com...
2022-09-1439 minReady Set Coach PodcastThe Best Software and Systems for CoachesEmily Merrell and Lexie Smith dive into the world of tech and discuss a variety of market options for the best software and systems available for coaches on the market today. From CRM and Project Management softwares to Communication and Email Marketing Platforms, learn how to select the best systems for your coaching business. Here’s what you’ll learn: Non-business-related apps that are fun to tryWhat are Em and Lex’s favorite CRMs and Project Management Tools for CoachesTheir favorite communication tools for coachesTheir favorite client onboarding systems and tools for coaches Their favorite...
2022-09-0726 minReady Set Coach PodcastHow to Use Breathwork to Access Your Intuition with Intuitive Guide & Breathwork Coach Christine SinghEmily Merrell and Lexie Smith chat with Intuitive Guide, Breathwork Coach and Ready Set Coach Grad Christine Singh about the power of breathwork and how to tune in and access one’s own intuition. Here’s what you’ll learn: What is Breathwork? And what are the different effects breathwork can have on an individualHow Christine was able to connect with her true life purposeChristine walks everyone through a grounding breathwork exerciseHow to tune in to your intuition and let it guide you in making decisions The transformations Christine has witnessed from her...
2022-08-3130 minReady Set Coach PodcastHow to Overcome Common Coaching Mindset HurdlesEmily Merrell and Lexie Smith dive into the world of mindset and address how to overcome common coaching mindset hurdles. From imposter syndrome to pricing objections, to fear of competition and self-promotion – and beyond – learn how you can reframe and move past these common mindset hurdles and become the best coach (and person) possible. Here’s what you’ll learn:The reality is about mindset and limiting beliefs.How all fears are objective and perception-based - thus can be reframed. How to overcome feeling weird promoting yourself or showing up on social media.A reframe to...
2022-08-2438 minReady Set Coach PodcastHow to Build Confidence with Confidence Coach Amy ChristmanEmily Merrell and Lexie Smith chat with Confidence Coach and Ready Set Coach Grad Amy Christman about how to build confidence and become your own personal hype person. They break down the importance of understanding the transformation you are delivering as a coach, the common hang-up on titles, and how to stay accountable to your business goals. Here’s what you’ll learn:Who is Amy Christman - learn Amy’s journey into coaching Her “A-ha” I want to be a coach momentAmy’s best tips on how to build confidenceWhere confidence rea...
2022-08-1734 minReady Set Coach PodcastHow to Set and Implement Healthy Boundaries (& Why Boundaries Will Help You Make More Money)Emily Merrell and Lexie Smith review how to set and implement boundaries as a coach. They discuss both the business and personal benefits of setting boundaries with clients early on, how to do such, and how systems can make the process both seamless and feasible. Here’s what you’ll learn:What boundaries are key for protecting How to take an inventory of what tasks drain your energy and what boundaries to implement in effectThe business importance of setting and implementing boundaries as a coachWhat systems can support the implementation of boundariesWhat Em & Lex do per...
2022-08-1022 minReady Set Coach PodcastHow to Price Yourself, Beta Clients & DiscountsEmily Merrell and Lexie Smith review how to price yourself as a coach and then confidently stand behind your pricing. The business coaches review the dynamics involved in selling to friends, signing beta clients, setting boundaries, and when it is and isn’t okay to offer discounts. Tune in to learn the duo's exact formula for pricing yourself right as a coach from the get-go. Here’s what you’ll learn:How Em has navigated working with friends as clients. How both Emily and Lexie first priced themselves as coaches. The exact pricing formula they teac...
2022-08-0337 minReady Set Coach PodcastHow We Hit Our First Six FiguresEmily Merrell and Lexie Smith peel back the curtain on how they both individually hit their first six figures as business owners. Both taking a slightly different path, they break down what worked and what didn’t in their journeys to surpassing that highly sought-after “six-figure” mark as coaches. Here’s what you’ll learn:Em’s journey to hitting her first six figures - how long it took, and what additional revenue stream helped her get thereLex’s path to hitting her first six figures - how long it took, and what tactics proved key in h...
2022-07-2725 minReady Set Coach PodcastHow to Build and Launch Your First Group Coaching ProgramEmily Merrell and Lexie Smith break down how they went about creating, launching, and filling their very first group coaching program. Tune in to hear mistakes you should avoid, the reality of what’s involved, and lessons learned along the way. Leave with clear homework on how to go about building out your first or next group coaching program. Here’s what you’ll learn:How Em and Lex ideated their very first group coaching program - Ready Set Coach ProgramA step-by-step breakdown of where to start when formulating your group coaching programThe specific tactics...
2022-07-2036 minReady Set Coach PodcastThe Great Transition - Transitioning into Entrepreneurship and CoachingThe Great Transition - Emily Merrell and Lexie Smith share the things they did wrong and right when transitioning into entrepreneurship and coaching. They share lessons learned, what tactics helped them fast track success, and give listeners actionable homework to help them do the same.Here’s what you’ll learn:How Em and Lex transitioned into full-time entrepreneurshipAdvice on how to transition into entrepreneurship and coaching seamlesslyWhat helped Em and Lex fast-track success in their businesses Your most important asset as a coach and entrepreneur The reality of what it takes to make it and...
2022-07-1346 minReady Set Coach PodcastIntroducing the Ready Set Coach Podcast - Meet Emily Merrell & Lexie SmithMeet Em & Lex - two imperfect six-figure business coaches, co-founders, and friends who decided to combine their superpowers to bring to market something they wish they had when they entered the world of coaching. A real, non-BS, intimate, and fun community built with integrity, intention, and a few glasses of wine. Tune in to hear Em & Lex get real - real about life, business, relationships, and what it really takes to find your version of success in the world of coaching. Here’s what you’ll learn:Who are Emily Merrell (Em) and Le...
2022-07-0535 minReady Set Coach PodcastHow to Land Your First Coaching ClientsEmily Merrell and Lexie Smith share how they landed their first coaching clients and review the different ways you can land your first or next client too! Tune in to hear their behind-the-scenes stories and learn activities you can implement today to get started. Here’s what you’ll learn:How Em and Lex landed their first coaching clientsHow to start coaching with beta clients - and what to ask for in exchangeHow to gain confidence to land your first paying clientDifferent marketing tactics that you can implement to find clientsSpecific examples for coaches of wh...
2022-07-0528 minPitchin' and Sippin' with Lexie SmithReflections on Growth in Business & Life with Lexie Smith - Season 3 Finale (Minisode)On the final episode and minisode of Pitchin’ and Sippin’ Season 3, Lexie Smith (now officially a new mom) walks listeners through her personal reflections on growth in business and life. Tune in to hear honest advice and reminders on what it takes to grow… grow a business, a baby, grow as a person, and more. Here’s what you’ll learn:Hear Lexie reflect on her past year of growth as she became a new motherLearn 5 reflections that Lexie has about growth in business and lifeCritical growth tips on mindsetWhat you can expect when you’re grow...
2022-06-1610 minPitchin' and Sippin' with Lexie Smith17 PR Mistakes to Avoid (Minisode)Lexie Smith walks listeners through 17 PR mistakes to avoid when pursuing press. The good news? All of these are entirely avoidable!Here’s what you’ll learn:The 17 different common mistakes Lexie sees made in the PR worldHow to avoid making mistakes in PRHear tips on what you can do to better improve your PR IQ Learn what ways you can improve your PR strategy Learn mistakes that Lexie sees specifically for pitchingLearn tips on how to make your pitch the best it can beHear how you can avoid bulk pitchingHear how you can help i...
2022-06-0214 minPitchin' and Sippin' with Lexie SmithThe PR Net & Influential Brand Partnerships with PR Pro Lisa SmithLisa Smith is the Co-Founder of The PR Net, a media platform and members’ network for the marketing communications industry, whose members are drawn from teams at leading brands and agencies in the US, UK, Canada, and Australia, and beyond. Beyond The PR Net, Lisa has a unique work history, blending entrepreneurship in communications and marketing, publishing, online retail, and new media.In today’s episode, we dive into the world of influential brand partnerships. Specifically, we review how to go about cultivating such relationships and partnerships, the foundations of a successful brand partnership, how Lisa has grow...
2022-05-2639 minPitchin' and Sippin' with Lexie SmithTop Rules of Engagement for Customer & Client Relations - (Minisode)Lexie Smith walks you through PR tips for creating and maintaining positive client relations in this minisode. The tips she mentions are relevant whether you’re a service provider of any kind - from an agency owner to a coach, etc. - a founder or member of a product-based business where you have to interact with customers and buyers, or an experience-based business or brand. Basically, if you are in the business of selling anything, listen up! Here’s what you’ll learn:The different types of relations relevant to PRThe definition of cli...
2022-05-1916 minPitchin' and Sippin' with Lexie SmithHow to Increase Sales (And Sign Clients) Using PRMost people think of PR as expanding reach and top of funnel, but in this episode, Lexie Smith walks us through additional PR tactics that you can use to help increase sales and sign clients AFTER a given press feature has gone live. Specifically, she reviews how to extend the shelflife of the press beyond the initial release date. Here’s what you’ll learn:Learn the different tactics of PR that can help increase your salesLearn a bit of sales psychology - what do clients need to feel in order to sign, and how...
2022-04-2110 minPitchin' and Sippin' with Lexie Smith13 Different Types of Articles You Can Pitch (Minisode) Want press? Lexie Smith emphasizes the importance of upping your PR IQ and understanding 13 different types of articles you can pitch to secure coverage. Tune in to learn how not all press is created equally (and what that means when pitching.)Here’s what you’ll learn:Learn the different types of articles that you can pitch for coverageHow not all press is created equally (and what that means)Learn 13 different types of articles that are produced in journalismKey components to each type of article Hear examples of all of the different types of articlesLearn the import...
2022-04-0713 minPitchin' and Sippin' with Lexie SmithHow to Win at HARO for Easy Press Wins (Minisode)HARO distributes more than 50,000 journalist queries from highly respected media outlets each year. After reviewing how to sign up for and navigate the service, Lexie Smith then details 5 different ways to win at HARO so listeners can effectively pitch and land coverage. Here’s what you’ll learn:Learn what HARO is Learn how to access and sign up for the serviceLearn 5 ways to effectively win at HARO so you can land easy press winsLearn what to avoid or not do when utilizing the serviceAnd more!Sign up For Lexie's Weekly Insider to Rec...
2022-03-1011 minPitchin' and Sippin' with Lexie SmithRecap of 2021 Global Comms Report: Paying – and Earning – AttentionLearn some of the key findings of the recent 2021 Global Comms Report: Paying – and Earning – Attention produced in collaboration by PRWeek and Cision. Lexie Smith summarizes important takeaways in three core sections including Channel Choices, People of Persuasion, and Platforms of Persuasion.Here’s what you’ll learn:Learn key findings of three core sections from the reportChannel choices - shifts pertaining to the social media channels being prioritized by brandsPeople of persuasion - an overview of who has the most sway over how consumers think about products, and ultimately decide to spend their money. The report re...
2022-02-2415 minPitchin' and Sippin' with Lexie SmithHow to Create Your Own Editorial Calendar (Minisode)Learn what an editorial calendar is and how to create your own for the year ahead. Host Lexie Smith walks us through the importance of using an editorial calendar and how it can be utilized to develop your PR and pitching strategy. Here’s what you’ll learn:Learn what an editorial calendar is, what it looks like, and how to read itLearn how editorial calendars can be used when developing your press strategy inhouse and/or for clients Learn how you can use third-party editorial calendars from your target outlets to develop your own editorial calend...
2022-02-1010 minPitchin' and Sippin' with Lexie SmithFive Things to Prepare Before You Get Press with Your Host Lexie SmithYour Host, Lexie Smith walks us through five things to prepare before you land or get press. Press wins can be hugely beneficial in accelerating a business or brand’s success. In order to maximize an opportunity's full potential, it is important to remember to get some things prepared before you pursue the spotlight. In this episode, Lexie goes into detail about 5 important aspects to consider and prepare before going after press for yourself and/or your business. Here’s what you’ll learn:Five things you should prepare before you get pressWha...
2021-11-1710 minPitchin' and Sippin' with Lexie SmithHow to Develop Thought Leadership with Your Host Lexie SmithIn today’s episode, host of the Pitchin’ and Sippin’ Podcast, Lexie Smith dives into the topic of thought leadership. She defines what thought leadership is and walks listeners through 5 questions to consider when building a thought leader strategy. Lexie also dives into what platforms can assist entrepreneurs in developing thought leadership, where they get started, and she highlights how thought leadership can serve as a successful PR strategy when deployed intentionally. Here’s what you’ll learn:The definition of thought leadership and why it’s an effective PR strategyLearn the 5 questions to consider wh...
2021-10-2719 min