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Central Ohio MattersCentral Ohio MattersThe Future of Mobility: How Central Ohio Is Leading the WayThe future of mobility is taking shape in Central Ohio, and it's happening faster than most people realize. A groundbreaking partnership between Lextant and the Marysville/Union County Port Authority is transforming the Automotive and Mobility Innovation Center (AMIC) into a hub for transportation innovation, drawing attention from companies worldwide.Ohio's Beta District—stretching along the 33 corridor between Ohio State University and the Transportation Research Center—has quietly become a premier testing ground for autonomous vehicles, drone technologies, smart infrastructure, and connected transportation systems. The fiber-equipped corridor enables the real-world testing of vehicle-to-everything (V2X) communication systems. At t...2025-07-2029 minSeriously CuriousSeriously CuriousThe Second Founding of HondaIn this edition of Seriously Curious, Chris and 30 year Honda veteran, Raj Manakkal discuss the second founding of Honda, highlighting cross-functional product teams, design thinking, and agile practices to build in-house infotainment and digital services.2025-06-2640 minSeriously CuriousSeriously CuriousIs Design Thinking Still Relevant?In this episode, Chris Rockwell and the talented Carly Price discuss the importance of creative practice with a business mindset for effective Design Thinking. Spoiler: Design Thinking isn't dead. 2025-04-291h 10Seriously CuriousSeriously CuriousTransforming Travel ExperiencesIn this edition of Seriously Curious, Chris Rockwell chats with Lizzy Martinez, General Manager of Consumer Research and Advisory at Delta Airlines, about how Delta uses customer insights to elevate travel experiences. From "revenge travel" trends to free in-flight Wi-Fi and biometrics, discover how Delta is creating premium journeys that begin before takeoff and continue beyond the destination.2025-01-1635 minSeriously CuriousSeriously CuriousHas “Experience” Become a Four-Letter Word?Chris Rockwell sits down with Donald Chesnut to discuss how Customer Experience has become a great idea with the wrong execution.2024-12-1059 minSeriously CuriousSeriously CuriousThe Future of Experience Design and The Role of AIIn this episode of Seriously Curious, Chris Rockwell, founder and president of Lextant, goes deep with experience design and AI leader, Heramb Dandekar. Together, they discuss the evolution of experience-centric design for consumer goods and automotive and the need to up skill UX for effective deployment of AI-powered solutions.2024-11-1246 minSeriously CuriousSeriously CuriousFrom Algorithms to Ethics | AI's Evolution (Part 2)In this episode of Seriously Curious, Chris Rockwell, founder and president of Lextant, continues his conversation with Katie Johnson, global head of consumer insights at Panasonic Well, to explore the rapidly evolving landscape of artificial intelligence. Together, they unpack the implications of AI from a human experience perspective, discussing how algorithms shape decision-making, the ethical dilemmas AI presents, and what the future holds for consumers and businesses alike. This thought-provoking conversation kicks off a two-part series on AI’s profound impact on the world of experience design.2024-10-1534 minSeriously CuriousSeriously CuriousFrom Algorithms to Ethics | AI's Evolution (Part 1)In this episode of Seriously Curious, Chris Rockwell, founder and president of Lextant, sits down with Katie Johnson, global head of consumer insights at Panasonic Well, to explore the rapidly evolving landscape of artificial intelligence. Together, they unpack the implications of AI from a human experience perspective, discussing how algorithms shape decision-making, the ethical dilemmas AI presents, and what the future holds for consumers and businesses alike. This thought-provoking conversation kicks off a two-part series on AI’s profound impact on the world of experience design.2024-10-0145 minSeriously CuriousSeriously CuriousOrganizational Maturity and User Experience (Part 2)On this episode of Seriously Curious, Chris Rockwell continues his conversation with Heidi Munc, vice president of user experience at Nationwide. They discuss leveraging research more effectively across an entire corporate ecosystem, incorporating generative AI and so much more.2024-09-0335 minSeriously CuriousSeriously CuriousOrganizational Maturity and User Experience (Part 1)On this episode of Seriously Curious, Chris Rockwell is joined by Heidi Munc, vice president of user experience at Nationwide, for a thought-provoking conversation about leveraging research more effectively across an entire corporate ecosystem, incorporating generative AI and so much more.2024-08-0633 minSeriously CuriousSeriously CuriousUser Experience Research With Marty Gage and Spencer MurrellLextant Founder and President Chris Rockwell is joined by the authors of "User Experience Research: Discover What Customers Really Want." Marty Gage, a human factors psychologist, and Spencer Murrell, an industrial designer, have been working together since 1989. They have invented a foolproof approach to the first phase of design thinking. It is the culmination of thirty years of experimentation and marketplace validations for Fortune 500 companies across multiple industries. They have discovered that ideal experiences, not merely peoples' experiences of today, can serve as the foundation that ensures consistent success. 2024-08-0636 minSeriously CuriousSeriously CuriousThe Future of Electric Vehicle AdoptionThis episode of Seriously Curious explores the future of electric vehicle (EV) adoption. Host Chris Rockwell, founder and president of Lextant, is joined by two esteemed guests: Kristin Kolodge, vice president of auto benchmarking and mobility development at J.D. PowerZoey Ryu, director of human-centered design at LextantTogether, they dive into the barriers — and solutions — behind mass adoption for electric vehicles.2024-08-0644 minMidwest MomentumMidwest Momentum9-11-2022 Experience User Research-Discover What Customers Really WantDan Rockwell and Michelle Gatchell talk to Authors Marty Gage and Spencer Murrell of Lextant about their new book and college class entitled Experience User Research. designed to help businesses discover what the customer  really wants. 2022-09-1129 minFleur d\'avocatFleur d'avocat#137 - Zoé Poncelet : « J’ai bien fait de mettre mon nez partout »Maître Zoé Poncelet est avocate au barreau de Marseille depuis 2016. Elle intervient plus particulièrement en droit administratif, droit de l'environnement et droit de l'urbanisme. Références :  Réseau Lextant  Réseau 1900 Pour joindre Zoé c'est sur LinkedIn ou par mail à l'adresse suivante : zponcelet.avocat@gmail.com.  Merci à Charlotte Bonnaire pour sa recommandation, bonne écoute ! Découvrez les formations Développer sa clientèle et Réussir sa collaboration de Fleur d’avocat. Pour vous inscrire à la newsletter, c'est par ici.  Vous souhaitez rejoindre le g...2021-06-101h 37The Confluence CastThe Confluence CastCreate Columbus CommissionThis week, we’re talking about young professionals in Columbus. Specifically, the Create Columbus Commission. The group was originally chartered by Mayor Michael B. Coleman ten years ago to provide guidance on how to attract and retain young professionals to Columbus. Their grant program is in full swing for the year, with opportunities for social enterprise organizations, ideas, and artists to get monies to see their concepts come to fruition. I spoke with the commission’s chair, Jordan Davis about the grant program and the importance of the commission. We also touched on why young profess...2017-04-0454 minUX Discovery Session PodcastUX Discovery Session PodcastDS038 :: Kendra Shimmell of CooperSubscribe to the podcast using: iTunes | Stitcher | SoundCloud https://soundcloud.com/uxdiscoverysession/ds038-kendra-shimmell-of-cooper   This episode features an interview with Kendra Shimmell of Cooper. Brought to you by our sponsors: Fluxible 2014, the User Experience Event being held September 13-14, 2014 in Kitchener, Canada.Enter the discount code UXDS to save $200 on registration. MarksAndLogos.com 00:00 Intro Theme 00:11 Introductions/Interview with Kendra Shimmell of Cooper. Links / topics mentioned: San Francisco Ohio State University Retail Design Ohio State House Nationwide Insurance & Financial Chris Rockwell of Lextant Adaptive Path C...2014-08-1620 minAdaptive Path PodcastAdaptive Path PodcastUX Week 2007 | Participate to InnovateDesigning for a desired user experience requires an actionable understanding of the emotions associated with that desired experience. This requires user experience research. While user experience research typically focuses on analyzing “clicks” and usability, the emotional aspects of how it feels to use a website or how people wish an experience felt have great potential to inspire design teams and align entire companies. An understanding of the dreamlike experience and the interactive components that can make the dream a reality is an invaluable resource for creating meaningful websites.<br /> <br /> Everyone is always asking, “How can we con...2008-03-2600 minUX Week 2007UX Week 2007Participate to InnovateDesigning for a desired user experience requires an actionable understanding of the emotions associated with that desired experience. This requires user experience research. While user experience research typically focuses on analyzing “clicks” and usability, the emotional aspects of how it feels to use a website or how people wish an experience felt have great potential to inspire design teams and align entire companies. An understanding of the dreamlike experience and the interactive components that can make the dream a reality is an invaluable resource for creating meaningful websites. Everyone is always asking, “How can we connect with our user?”...2008-03-2632 min