Shows
Mark Rober - Audio BiographyMark Rober's Netflix Special and Disney Cartoonified Episode Mark Major Entertainment WinsMark Rober BioSnap a weekly updated Biography.Mark Rober, the former NASA engineer turned YouTube sensation, has been on a whirlwind of high-profile appearances and viral experiments in the past few days. On January 25, Netflix aired Skyscraper Live, a daring special where climber Alex Honnold free-soloed Taipei 101, and Rober joined the broadcast team as a host alongside Elle Duncan, Seth Rollins, Emily Harrington, and Pete Woods, according to Wikipedia. The event drew massive buzz, with Outside magazine hailing it as the highest urban free solo climb ever, though some critics like The Telegraphs Ed Power called the commentary...
2026-01-2702 min
Ankler AgendaBONUS EP: 2025 Creator Economy Winners and Losers with Natalie Jarvey and Lia HabermanIn a year when creators surged fully into the mainstream, ICYMI’s Lia Haberman joins Like & Subscribe's Natalie Jarvey for a Substack Live recap of the biggest highs and lows of 2025. From MrBeast going Hollywood to Ms. Rachel landing on Netflix, plus podcasts turning into video shows and YouTube cementing itself as television, they break down what changed, and what those shifts mean for the creator economy going into 2026.
Natalie and Lia also hand out totally fake (but very fun) awards to the people, trends, and storylines that defined the year. And because looking back means being honest, they al...
2025-12-2148 min
The Instagram Stories - Social Media News11-28-25 - Links in Reels Isn't News Plus Lia Haberman of In Case You Missed It (ICYMI)A listener named Nina left me a lovely review of the show, plus links in Reels isn't news and Lia Haberman of the In Case You Missed It (ICYMI) email newsletter. Links:Old News: Links in Reels (Social Media Today)Interview with Lia Haberman (Video) (Audio) Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
2025-11-2816 minThe Instagram Stories - Social Media News11-28-25 - Links in Reels Isn't News Plus Lia Haberman of In Case You Missed It (ICYMI)A listener named Nina left me a lovely review of the show, plus links in Reels isn't news and Lia Haberman of the In Case You Missed It (ICYMI) email newsletter. Links:Old News: Links in Reels (Social Media Today)Interview with Lia Haberman (Video) (Audio) Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
2025-11-2816 min
The Creator Spotlight PodcastMost creators will not make it 3+ years ft. Lia HabermanLia Haberman is a social media strategist, creator economy expert and writer behind one of the industries leading newsletters, ICYMI (In Case You Missed It.) Lia breaks down why most creators only last 3–4 years, how to spot real platform trends, where creators should focus in 2026, and how to build a business that survives algorithm shifts.Read the newsletter: https://www.creatorspotlight.com/profiles__Lia HabermanICYMILinkedInTwitter/XInstagramFrancis ZiererLinkedInTwitter/X__...
2025-11-251h 02
The Social Media BreakdownSocial Media Transformation 2026: Short Videos, AI Tools, and Authentic Connections Reshape Digital Marketing LandscapeThe social media landscape in late 2025 stands at a fascinating crossroads, marked by what many are calling “The Social Media Breakdown.” According to Lia Haberman’s findings from this year's ICYMI Predictions report, there’s a palpable sense of burnout among marketers and users alike. Words like “fatigue,” “drained,” and “overwhelmed” dominate discussions of the social space, reflecting widespread exhaustion with the sheer pace and volume of digital life. Many social media strategists are openly questioning not only what works on platforms in 2026 but whether they can personally keep up, with some admitting they’re struggling just to find the energy to participate...
2025-11-1504 min
Brooke Monk - Biography FlashBiography Flash: Brooke Monk's Viral Surge - TikTok Trends, LinkedIn Leap, and Unconfirmed BuzzBrooke Monk Biography Flash a weekly Biography.Fans of Brooke Monk are witnessing a whirlwind of activity over the past few days, with her presence felt across social media, news, and trending pop culture. Most notably, Brooke Monk has been front and center on TikTok, participating in the viral bird-on-arm trend. In this quirky challenge, people tuck their legs inside their shirts and use their arms to mimic bird feet, whistling along to a Travis Porter track. Brooke’s take quickly gained traction, but what sets her clip apart is the behind-the-scenes reveal she shared, showing just how th...
2025-10-2203 minBrooke Monk - Biography FlashBiography Flash: Brooke Monk's Marathon Milestone, LinkedIn Leap, and Viral Rumor BustBrooke Monk Biography Flash a weekly Biography.Brooke Monk has drawn fresh attention this week with her confirmed spot as a celebrity runner in the upcoming 2025 TCS New York City Marathon. New York Road Runners and ABC7NY both emphasize her inclusion alongside names like Anthony Ramos from Hamilton and Oliver Phelps of Harry Potter fame, underscoring the mainstream status Brooke now commands as a digital creator. This appearance is biographically significant not just as a milestone in her public visibility beyond social platforms but also as a potential pivot into broader entertainment circles. Her participation places her...
2025-10-1903 min
Inner SircleLia Haberman’s Substack: Where creativity stands right nowI was reading Lia Haberman’s Substack last week (highly recommended, by the way), and she shared where creativity stands right now — here are my takeaways.Takeaways: Design is emotional, not just aesthetic. “Well-designed” doesn’t mean polished or corporate — it means content that connects emotionally, feels human, and is easy to processStop chasing polish; prioritize connection and authenticityGen Z leads the shift. They embrace imperfection, experimentation, and co-creation. Their “creative maximalism” blends memes, layered visuals, and global cultural referencesIt’s not about the format, it’s about how it makes...
2025-10-0703 min
Tana Mongeau - Biography FlashTana Mongeau's Viral Fame Formula Exposed | Biography FlashTana Mongeau Biography Flash a weekly Biography.Tana Mongeau is once again in the headlines, not just for her signature blend of controversy and candor, but for revelations that peel back the curtain on her entire career playbook. According to a September 17th exposé by Kerusso News Zone, a cache of leaked documents and insider testimonies paint Tana’s meteoric rise as anything but accidental. Her early days were defined by a highly calculated approach to viral fame, with content and online “scandals” often designed to spark maximum reaction, regardless of backlash. One former associate even described her as some...
2025-09-1803 min
The Instagram Stories - Social Media News8-9-25 - Instagram's Map Feature isn't what users asked for and Google's New Video AI ModelToday's weekend edition focused on the Instagram Map feature - what it is, the backlash it's received and why. Lia Haberman of the In Case You Missed It newsletter stops by to explain what all the fuss is about and why it matters. Also Adam Mosseri busts an Instagram myth, and Ashley Coffey and I dive into AI news around Perplexity, Cloudflare, and Google's new AI model. Links:Lia Haberman and ICYMIICYMI:: Repost, Maps... Which Instagram updates do you really need?! (Substack)Lia's Threads Post about Instagram Maps (Thr...
2025-08-0914 minThe Instagram Stories - Social Media News8-9-25 - Instagram's Map Feature isn't what users asked for and Google's New Video AI ModelToday's weekend edition focused on the Instagram Map feature - what it is, the backlash it's received and why. Lia Haberman of the In Case You Missed It newsletter stops by to explain what all the fuss is about and why it matters. Also Adam Mosseri busts an Instagram myth, and Ashley Coffey and I dive into AI news around Perplexity, Cloudflare, and Google's new AI model. Links:Lia Haberman and ICYMIICYMI:: Repost, Maps... Which Instagram updates do you really need?! (Substack)Lia's Threads Post about Instagram Maps (Thr...
2025-08-0914 minThe Instagram Stories - Social Media News8-1-25 - TikTok has Creator Chats and Instagram disables live for some CreatorsTikTok has a bunch of new features and news to talk about, including Creator Chats - which Lia Haberman stops by to talk about. Instagram has taken away the ability to go Live if you have less than 1,000 followers - which Heston Roberts stops by to discuss. And Microsoft released a study of which jobs they think will be most impacted by LLMs - and which they think will be impacted the least. ICYMI: TikTok Bets on New Creator Chat Rooms — and Community?! (Substack)Find Lia Haberman: (Instagram) and (Threads)Int...
2025-08-0112 minThe Instagram Stories - Social Media News8-1-25 - TikTok has Creator Chats and Instagram disables live for some CreatorsTikTok has a bunch of new features and news to talk about, including Creator Chats - which Lia Haberman stops by to talk about. Instagram has taken away the ability to go Live if you have less than 1,000 followers - which Heston Roberts stops by to discuss. And Microsoft released a study of which jobs they think will be most impacted by LLMs - and which they think will be impacted the least. ICYMI: TikTok Bets on New Creator Chat Rooms — and Community?! (Substack)Find Lia Haberman: (Instagram) and (Threads)Int...
2025-08-0112 min
Internet Empires with Ish VerduzcoFrom Corporate Exec to Creator (Her Pivot Playbook), Lia HabermanIn this conversation, Ish and Lia Haberman discuss the importance of building relationships and mentorship in career growth, the value of networking, and how creativity often arises from constraints. They explore the evolving creator economy, the transition from employee to creator, and the significance of lifelong learning and adaptability in a rapidly changing landscape.Where to Find LiaLinkedIn Substack Instagram X h5P9epTUyKr3o2wAiuuONeed Help Building Your...
2025-04-281h 06Inner SircleLia Haberman: When To Adopt and When to Abandon a Channel - March 2025On this episode, I break down Lia Haberman's: When To Adopt and When to Abandon a Channel - March 2025 Exploring New PlatformsFirst step: Download the app, create an account, and explore its functionality.Understanding a platform is different from committing to creating and maintaining content.Two Approaches to Adopting a Channel[1] Reactive Method (Not Ideal)Many social media managers feel pressured to adopt new platforms due to external influences.Common scenario: A company executive reads about a new platform and asks...
2025-03-2403 min
Chief Influencer®Influential Voices: A Celebration of Women Leaders - Chief Influencer - Episode # 090Today, we’re featuring some of the most inspiring guests we’ve had on the show - and it just so happens they are all women. You’ll hear from Oscar winner turned Trevor Project Founder Peggy Rajski, former Houston Mayor Annise Parker, CNN Hero Yasmine Arrington, White House Cyber Czar Camille Stewart Gloster, ad agency legend Cary Hatch, Points of Light CEO Jennifer Sirangelo, healthcare innovator Silvia Taylor, Science luminary Maya Ajmera, Substack influencer Lia Haberman, and Accenture diversity champion Nedra Dickson. This powerful episode dives into authentic leadership and the art of influenc...
2025-02-1251 min
Building Brand AdvocacyAdvocacy 101: Nailing Content, Building Creator Relationships & Winning On Platforms in 2025The best brands aren’t just broadcasting. They’re building with their audiences.Welcome to a special Advocacy 101 episode, where we remix four expert insights on what’s next into one tactical guide. Jo Bird (Creative Consultant | ex-Lounge, ex-Gymshark), Holly Chapman (Head of Brand @ Papier), Victoria Blinova (Senior Strategic Partner Manager @ YouTube), and Lia Haberman (Creator Economy Expert) break down the key shifts shaping content, creators & the social media landscape in 2025.Tune it to learn why you should: Co-Create at Scale: Broadcast channels, TikTok Lives, and real-time audience input are more than eng...
2025-02-0519 min
Working Girl TalkNew Instagram Features & Super Bowl Teasers & TikTok Bans, Oh My!Marketing News:
🗞️ Instagram Algorithm Updates & New Features (@mosseri, Lia Haberman)
🗞️ TikTok's 75-day Extension; Who's Buying? (USA Today, NPR, CNBC)
🗞️ Super Bowl Ad Teasers Have Arrived — Charli XCX, Martha Stewart & More! (Forbes)
Campaign of the Week:
⭐️ Why I love NYXTAPE (NYX Cosmetics)
WORK BREAK
🎬 Oscar noms are here!
🎬 Conclave Review — watch on Peacock
🎬 Nosferatu Review — rent at home on Amazon Prime
📚 Onyx Storm is taking over my life
Make sure to follow @WorkingGirlTalk on Instagram. Have a wonderful work day!
2025-01-2821 min
Shift Happens with Litty SamuelTikTok Chaos, Meta's Mess, and the Future of Social MediaTikTok shuts down, comes back thanking Trump, and creators are left wondering if the algorithm is broken—or if this is the perfect time to jump back in. Meanwhile, Instagram’s Edits app proves Meta is still stuck in its copycat era, and creators everywhere are asking: What the hell is happening to social media? In this episode, Lia Haberman joins us to break down the chaos, explore how creators can adapt to this fractured landscape, and ask the big question: is this the end of social media as we know it—or just the beginning of something new?
2025-01-2252 min
Confessions of a Higher Ed Social Media ManagerEp. 31: Tapping into Influencer MarketingHost Jenny engages with Lia Haberman, a creator economy expert, to unpack the role of influencer marketing in higher education. Fresh off a visit to the White House, Lia shares insights into the evolution of the creator economy, how influencers shape audience engagement, and actionable strategies for integrating influencer marketing into university communications.Key TakeawaysInfluencer Marketing vs. Creator Economy: Understand the difference between influencers promoting brands and the larger ecosystem enabling creators to thrive.Why Higher Ed Needs Influencers: Institutions can leverage influencers, including students, alumni, and faculty, to amplify messages authentically.Building Relationships with...
2025-01-0925 min
HeyOrca Podcast2025 Social Media Predictions with Lia HabermanWe love ending the year by gathering with our community to chat about what the next year holds. This year, we have two very special guests joining us! Lia Haberman, Corporate Marketing Consultant and writer of the popular newsletter ICYMI, and Joe Teo, CEO of HeyOrca, joined us to share their thoughts on what’s coming up for the industry in 2025! In this final episode of 2024, we touch on the biggest social media updates we saw in 2024 and our social media community predictions for 2025.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)...
2024-12-2439 min
Building Brand AdvocacyHow To Win On Social In 2025: Swipe-Left Storytelling, Long-Form’s Comeback & The Creator Economy ft. Lia Haberman2025 is coming in hot.
Is your brand ready to thrive in the era of co-creation?
This week on the podcast, Verity welcomes back the incomparable Lia Haberman – leading authority on the creator economy, social media savant, and the ultimate forecaster on what’s next. If you’re in fashion, beauty, or any space where community & content matters (spoiler: that’s everywhere), this episode is your tactical guide to the year ahead.
From Lia, you’ll learn about:
The Power of Co-Creation: Customers aren’t just buying – they’re building with you. Lia spills how br...
2024-12-1147 min
Social Pulse Podcast: B2B EditionInfluencer Impact: Proving the Worth of B2B Thought Leader CollaborationsAre you struggling to justify your B2B influencer marketing budget to your leadership team? Do you find yourself questioning whether partnering with industry thought leaders is truly moving the needle for your business? In a world where every marketing dollar is scrutinized, proving the ROI of influencer collaborations can feel like an uphill battle. How do you quantify the impact of these partnerships beyond simple engagement metrics? What metrics truly matter in the B2B space, and how can you demonstrate the tangible value of influencer marketing to your stakeholders?These are the...
2024-12-0925 minThe Instagram Stories - Social Media News11-15-24 - TikTok Adds Links to Captions, Threads Updates, and Buffer Shares Stats on Reels vs CarouselsToday's episode features reporting from Lia Haberman of the In Case You Missed It newsletter about TikTok adding links to captions for affiliates, some Threads updates including a new signup experience and ads, and a clip from Kirsti Lang at Buffer sharing their findings from 2 years of Instagram engagement data.Show Notes:TikTok Including Links in Captions (Threads)Lia Haberman - In Case You Missed It (Substack) Threads Sign Up Experience Changing (Threads)Threads Rolling Out Ads in January (The Information)Threads Custom Feeds (Threads)Bu...
2024-11-1509 minThe Instagram Stories - Social Media News11-15-24 - TikTok Adds Links to Captions, Threads Updates, and Buffer Shares Stats on Reels vs CarouselsToday's episode features reporting from Lia Haberman of the In Case You Missed It newsletter about TikTok adding links to captions for affiliates, some Threads updates including a new signup experience and ads, and a clip from Kristi Lang at Buffer sharing their findings from 2 years of Instagram engagement data.Show Notes:TikTok Including Links in Captions (Threads)Lia Haberman - In Case You Missed It (Substack) Threads Sign Up Experience Changing (Threads)Threads Rolling Out Ads in January (The Information)Buffer: Data Shows Instagram Reels are Be...
2024-11-1510 min
9-5 Quitters ClubWhy He Left A $700k Salary To Become A Full-Time Creator | Timm ChiusanoJoin the club of 1,000s of creators redefining how work works for them
At 46, after a decade as VP of Creative and Production Services at Charter Communications, Timm Chiusano began exploring TikTok as a creative outlet in 2019. Since then he has built a massive following with deeply engaging stories and advice that can help anyone discover their potential in or out of the corporate world. Timm recently quit his job to go full time as a creator and shares his wealth of experience and lessons along the way.
RECOMMENDED NEXT EPISODE
→ De-Risking The Pa...
2024-11-0754 min
9-5 Quitters ClubThis Social Strategist Built A Six Figure Personal Brand | Jack ApplebyJoin the club of 1,000s of creators redefining how work works for them
In this episode of the 9-5 Quitters Club, Jack Appleby shares his transformation from a social strategist to a successful content creator and solopreneur. Jack delves into the significance of personal branding and storytelling in content creation, offering practical advice for aspiring creators. Drawing from his experiences at Twitch and Morning Brew, he highlights the value of educational content and creative monetization. Additionally, Jack reflects on building the Future Social newsletter into a thriving venture and balancing work with personal passions, emphasizing the evolving...
2024-10-2139 min
9-5 Quitters ClubDe-Risking The Path To A Full-Time Creator | Lia HabermanJoin the club of 1,000s of creators redefining how work works for them.
Lia Haberman, a media marketing expert and creator of the successful newsletter 'In Case You Missed It' shares her transformative journey from corporate employee to thriving entrepreneur, a path accelerated by pandemic layoffs. Lia delves into the strategic and financial essentials for success in the creator economy, discussing key topics like audience building, securing sponsorships, and ensuring recurring revenue. This episode is a treasure trove of insights for anyone looking to succeed in the influencer economy.
RECOMMENDED NEXT EPISODES
→ This So...
2024-10-2146 min
9-5 Quitters ClubThe Creator Using In-Person Events As His Social Media | Brett DashevskyJoin the club of 1,000s of creators redefining how work works for them
Brett Dashevsky discusses his notable journey in New York City's dynamic creator economy. He illuminates the evolution and impact of Creator Economy NYC, insights from his role at Kickstarter, and his entrepreneurial vision including building communities, leveraging platforms, and balancing creative and professional roles. Brett also offers advice on branding, event hosting, and strategic integrations with side projects.
RECOMMENDED NEXT EPISODES
→ De-Risking The Path To A Full-Time Creator | Lia Haberman
⏰ TIMESTAMPS
(00:00) Introduction to the 9 to 5 Quitters Club...
2024-10-2138 min
It's No FlukeE100 Lia Haberman: YouTube, Netflix & How To Crack The Creator CodeLia Haberman is one of the most trusted and prominent voices in the creator economy.
Her career spans roles in entertainment, fitness and tech at brands including E!, Yahoo and Livestrong. She was CMO at Fit Body App, has provided social media and creator insights for clients such as Google, AT&T and Robert Half and has led live creator community sessions for Macy’s Style Crew, Riot Games Game Changers and Colin & Samir’s Creator Startup.
She is currently an instructor on influencer marketing and social media at UCLA E...
2024-09-2743 min
The FolioLia Haberman — The Rise of the Influencer in PoliticsToday's guest is Lia Haberman, creator economy expert & author of ICYMI, a leading creator economy newsletter with over 27,000 subscribers. Lia is also a CMO and advisor to companies like Google and AT&T on social media and influencer marketing. She was named a top creator economy expert by Insider and was recently selected as one of over 100 creators and industry professionals invited to the inaugural White House Creator Economy Conference in August to meet President Biden.This conversation examines the rise of the influencer in the political landscape, how both parties are recruiting them into their campaigns...
2024-09-2757 min
The AlchemistsEpisode 05 // The power of the big platformsIn this episode, Andrés is joined by managing partner at social media consultancy Frankly, Michael Corcoran, creator economy expert and author of the ICYMI newsletter, Lia Haberman, and the 'only writer' at Mobile Tech Journal and founder of Emojipedia, Jeremy Burge.Our panel of Alchemists dive into the big, messy conversation about why the big social media platforms operate the way they do, where they're headed and how we can re-negotiate a better relationship with them, answering questions like:Are social media companies good or bad for society at large?What forces are dictating how s...
2024-09-0642 min
Beyond InfluenceEpisode 18: Lia HabermanMeet Lia Haberman, creator economy expert, educator, and advisor to some of the world's largest and most well-known brands. In this episode, we discuss Lia’s journey from McGill University to her career as an advisor, where she helps leading companies define their social and influencer strategy. After over a decade in the editorial space, Lia turned her keen understanding of brands and audiences into thriving influencer marketing programs. She shares how important it is to remain authentic through your journey, and how building genuine bonds can benefit both brands and creators alike.
2024-08-2737 min
POLITICO TechThe TikTok convention: Creators show out at the DNCContent creators are all over the Democratic National Convention — from the main stage to the “blue carpet” — as the Harris campaign looks to reach young voters through their social media channels. On today’s POLITICO Tech podcast, Steven talks to influencer Olivia Julianna and creator economy expert Lia Haberman about how this new corps of creators are reshaping the way people engage with political news and information online.
Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-08-2115 min
Creator Economy LiveICYMI: Lia Haberman’s takes on The White House Creator Economy ConferenceSend us a textIn this episode of Creator Economy Live, Keith and Brendan welcome Lia Haberman, a leading voice in the creator economy and founder/author of ICYMI newsletter. Fresh from attending the first ever White House Creator Economy Conference Lia shares her takeaways and gives us a peek into the conversations that took place. Lia also dives into her impressive career from big brand activations, to the academic side of the creator economy. 🐄 Creators of the Week (COW): Joel Bervell MatPat Theo Von 👏 Brand of the Week (BOW...
2024-08-201h 07
Never Post#MemeingTheNewsHans talks with Lia Haberman of the newsletter ICYMI about the ostensible death of the hashtag; Georgia talks with media scholar Whitney Phillips about catching breaking news via internet memes. Also: Hit Em!–
Call us at 651 615 5007 to leave a voice mail
Drop us a voice memo via airtable
Or email us at theneverpost at gmail dot com
See what interstitials we need submissions for, like: SEND US YOUR DRAFTS
–Intro Links
Google has an illegal monopoly on search, judge rules. Here’s what’s next – MSN.com
Crooked Media, Producer o...
2024-08-1454 minInner SircleInstagram's emphasis is on short-form that can easily be shared among friendsOn this episode, I talk about Lia Haberman's newsletter from the week of 7/15 and Adam Mosseri's focus on shareable content and the importance of short form video that is likely to be passed along to others. I reference this.
2024-07-1502 min
Shaping Freedom With Lisane BasquiatFighting Social Media Burnout With Lia HabermanWelcome to Shaping Freedom the show where we aim to give you actionable insight into better showing up for yourself and your community. Social Media has replaced our TV, news, and entertainment in so many ways. However, how do we stop feeling burnt out when our careers become overwhelming and there is always more content to make and consume? Today, social media guru Lia Haberman sits down to talk about how social media has changed the way we consume media for better and for worse. Before that Lia is going to tell us how content creators and influencers have changed t...
2024-07-1150 min
Building Brand AdvocacyAlgorithms in Action: Leveraging New Rules, Insights & Creator Strategies in the Social Media Game ft. Lia HabermanDive deep into the fast-evolving world of digital marketing with Lia Haberman, the USA’s leading expert in social media, the creator economy & influencer marketing.
Join Paul & Verity LIVE from the Social Commerce Summit: New York, as their conversation with Lia uncovers the latest developments across platforms; including how to deal with the significant TikTok ban, evolving features on the likes of Instagram and YouTube, and the strategic implications these have for brands engaging in Social Commerce.
(Which, in 2024, should be every brand.
You know it. We know it. Your brand fans know it...
2024-05-1734 minThe Instagram Stories - Social Media NewsThe Instagram Stories - 5-9-24 - Instagram Adds More Verified Options for Businesses, plus Lia Haberman from ICYMIShow Notes:Meta Verified for Business Adds More Tiers (Meta)Instagram Tests Hiding Certain Categories of Content (Twitter)Threads Testing Cross-Posting from Instagram (Threads)Threads Adds Total View Count (Threads)Lia Haberman Interview (Full):Lia Haberman is a social media advisor and educator. She consults for brands such as Google, Robert Half and AT&T; runs social workshops for groups such as Macy's Style Crew and the Costume Designers Guild; and teaches social media marketing and influencer marketing at UCLA Extension. She’s been featured on NPR’s Pl...
2024-05-0930 minThe Instagram Stories - Social Media NewsThe Instagram Stories - 5-9-24 - Instagram Adds More Verified Options for Businesses, plus Lia Haberman from ICYMIShow Notes:Meta Verified for Business Adds More Tiers (Meta)Threads Testing Cross-Posting from Instagram (Threads)Threads Adds Total View Count (Threads)Lia Haberman Interview (Full):Lia Haberman is a social media advisor and educator. She consults for brands such as Google, Robert Half and AT&T; runs social workshops for groups such as Macy's Style Crew and the Costume Designers Guild; and teaches social media marketing and influencer marketing at UCLA Extension. She’s been featured on NPR’s Planet Money and quoted in outlets such as in The...
2024-05-0929 min
The Instagram Stories PodcastEpisode #64 - Lia Haberman and ICYMI (In Case You Missed It)Show Notes:
Lia Haberman is a social media advisor and educator. She consults for brands such as Google, Robert Half and AT&T; runs social workshops for groups such as Macy's Style Crew and the Costume Designers Guild; and teaches social media marketing and influencer marketing at UCLA Extension. She’s been featured on NPR’s Planet Money and quoted in
outlets such as in The Washington Post, Business Insider and Ad Age. And every week, she writes a newsletter for 25K+ marketers and creators called ICYMI (In Case You Missed It) to keep ever...
2024-05-0634 min
Marketing Over CoffeeJenny Li Fowler on Organic Social Media StrategyIn this Marketing Over Coffee: Learn about Social Media Strategy, Channel Selection and more! Direct Link to File Brought to you by our sponsors: The Generative AI for Marketing Course from Trust Insights The book: Organic Social Media - How To Build Flourishing Online Communities from Kogan Page Television journalism inspired by Connie Chung Left turn to State Farm To Boston and Harvard Kennedy School Transitioning to MIT Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to...
2024-03-0123 min
In the SauceBuilding Social in 2024Lia Haberman is a marketing consultant for brands including AT&T, Robert Half, Riot Games, Viral Nation, and more. She is also an instructor of Influencer Marketing and Social Media Marketing at UCLA Extension, and writes a weekly Creator Economy newsletter called ICYMI (In Case You Missed It) to help over 15K industry pros stay up to date on platform news, social trends, and brand campaigns. On this episode of ITS, it's all about the algorithms and how brands can optimize their social media in today's zeitgeist.In the Sauce is Powered by Simplecast.See...
2024-01-1154 min
Chief Influencer®Lia Haberman on Building A Potent Personal Brand - Chief Influencer - Episode # 030Lia Haberman is a digital marketing expert, strategist, and speaker who is best known for her popular newsletter, In Case You Missed It. She has amassed nearly 20,000 subscribers across Substack and LinkedIn by sharing industry trends and insights in an easily digestible and entertaining format. Lia is also a lecturer for UCLA Extension's leadership management communications programs and corporate education courses. Lia and Host Anthony Shop discuss building your personal brand as a thought leader, how to share insights online as an introvert, and the keys to creating a great newsletter.Takeaways:As...
2023-12-2049 min
Women of Influence by SheSpeaksThe Evolving Creator Space: Insights & What's Next with Lia HabermanIn this episode of The Creator Effect, we sit down with social media expert, Lia Haberman to explore the evolution of the creator and influencer space. Lia shares her extensive experience and background, discussing the shift from the early days of content creation, blogs to social media and the emergence of creators and influencers. The conversation dives into the impact and future of social media, the importance of personal branding, and the potential directions the industry could take. Join us as we gain insights and predictions from Lia on the ever-changing landscape of content creation and digital i...
2023-12-2028 min
Earned: Unlocking the Power of the Creator Economy102 - Lia Haberman, Creator Economy ExpertIn Ep. 102 of Earned, we're back with Lia Haberman: advisor, educator, newsletter publisher, and one of Insider's "Top Creator Economy Experts." We start by discussing Lia's time in the editorial world, and she recounts the shifting ownership of celebrities' narratives from their PR and management teams to the celebrities themselves. We then discuss the approach Lia's students take to the social media landscape, and she shares why "creators and social media managers are almost interchangeable at this point," as well as why hiring savvy social media creators is an asset to any company, not a liability. We switch gears...
2023-11-0144 min
Waves ClipsHow to Make an Email Newsletter Your Subscribers Will Actually OpenHow can you make an email newsletter your subscribers will actually open? Lia Haberman shares advice and strategies she used to build her newsletter to an award-winning status in this clip. She shares what creators can do to create newsletter their subscribers will open and engage with. Clip from: How to Write a Newsletter Your Subscribers Will Actually Open with Lia Haberman, founder of ICYMIWaves Clips are taken from full episodes of Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi), by Arcade. For more from Arcade, follow us on Instagram and T...
2023-09-2801 minWaves ClipsAre Creator Programs Worth It? How to Future Proof Your Career as a CreatorAre creator programs worth it? Lia Haberman explains why more companies are launching creator programs and how creators can lean into these unique opportunities to future-proof their careers. Plus, she shares ways to look at brand deals strategically, where to find long-term opportunities, and different ways creators can use their skills to find brand-centered work outside of content creation. Clip from: How to Write a Newsletter Your Subscribers Will Actually Open with Lia Haberman, founder of ICYMIWaves Clips are taken from full episodes of Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi), by Arcade.
2023-09-2603 minWaves ClipsShould You Start an Email Newsletter as a Creator?With continually changing social media platforms and algorithms, should creators start email newsletters? Email newsletter present an opportunity to own your audience and content, but what other benefits do they have? Lia Haberman explains how to start a newsletter as a creator or influencer. Clip from: How to Write a Newsletter Your Subscribers Will Actually Open with Lia Haberman, founder of ICYMIWaves Clips are taken from full episodes of Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi), by Arcade. For more from Arcade, follow us on Instagram and TikTok @helloarcade.
2023-09-2102 min
The Influence Factor by The Influencer Marketing FactoryHow to Build Influence and Impact w/ Jerry WonIn this week's podcast episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, engages in an enlightening conversation with Jerry Won, Founder of Just Like Media and Always Be Creating.
Together, they delve into an array of topics, including Asian American creators, the nuances of impact and influence, effective use of Linkedin, and much more.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted
🎙️ Want to be a guest? Apply here
Show Notes:
(01:14) - Jerry's career path
(02:39) - Asian American stories
(09:38) - Creator economy in Asia
(14:56) - Generational mindset shift
(19:31) - Silo economy
(25:40) - Content and context
(31:12) - Leveraging Linkedin
(38:3...
2023-08-3048 min
The Social Standard PodcastLia Haberman: The evolution of social media casting, Company-sponsored personal branding & Podcast MCNsLia Haberman is a well known voice in the creator economy where she writes ICYMI, a weekly newsletter about trends in the space and is also an instructor at UCLA's extension school where she teach students about the creator economy & influencer marketing. Jake Siedler the VP of Accounts at The Social Standard also joins us to lend his POV. We discuss: - How to cast the right talent as the face of your social channels, - Lessons we can learn from lululemon & buzzfeed, - Why podcast MCNs are coming back
2023-08-221h 10
The Influence Factor by The Influencer Marketing FactoryHow is Creator Capital Changing w/ Brian Harwitt (CoVenture)In our latest episode, tune in to hear Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, as he engages in a lively conversation with Brian Harwitt, Partner at CoVenture. This week, they navigate through a diverse spectrum of themes, encompassing access to creator capital, the ever-evolving landscape of digital advertising, pathways for creator monetization, and a plethora of other topics.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted
🎙️ Want to be a guest? Apply here
Show Notes:
(00:58) - Brian's career journey
(01:58) - Technology providing financial services
(04:19...
2023-08-0938 min
Big Things PodcastHow to Write Newsletters Your Subscribers Will Actually Open with Lia Haberman, Founder of ICYMIFor years it felt like everyone was moving away from email marketing and newsletter and onto social media. However, with changes to platforms and algorithms, email has seen a resurgence this past year. Creators are flocking to platforms, like Substack, where they can own their audience and curate their message. The only trouble is, how do you actually get your subscribers to navigate with you and engage? Our first guest of Season 6 is Lia Haberman, the mind behind the email newsletter sensation, ICYMI. In this episode, she shares her tips to craft a newsletter that not only gets opened...
2023-07-0542 min
The HeyCreator ShowZuckerberg VS Elon: Leaked Documents Give a First Look Instagram’s New “Twitter Look Alike App.”On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about a story that’s making the rounds, purporting to show a new decentralized social media app that Meta’s launching on the Instagram backbone. Why might they be doing this? And what does it mean for you?
Cool Stuff Mentioned In The Show
The article from Daily Mail
Lia Haberman, who broke the story
Our debate on whether social media is a waste of time
The article, what was Twitter anyways
Cal Newport...
2023-05-2342 min
Elon Musk PodcastInstagram's Bold Foray into the Text-based Social Networking LandscapeSocial media's titans have been playing a high-stakes game of chess for years, vying for dominance and the attention of users worldwide. Twitter, an undoubted king of the bite-sized text content domain, may soon have to defend its reign against a challenger born from the heart of Meta Platforms Inc. This time, it's not a photo or video sharing platform that threatens the status quo but an audacious, new text-based app bearing Instagram’s DNA, set to shake up the text-based social media landscape.
The revelation came via Lia Haberman's ICYMI Substack newsletter, which broke the news, of...
2023-05-2209 minElon Musk PodcastInstagram's Bold Foray into the Text-based Social Networking LandscapeSocial media's titans have been playing a high-stakes game of chess for years, vying for dominance and the attention of users worldwide. Twitter, an undoubted king of the bite-sized text content domain, may soon have to defend its reign against a challenger born from the heart of Meta Platforms Inc. This time, it's not a photo or video sharing platform that threatens the status quo but an audacious, new text-based app bearing Instagram’s DNA, set to shake up the text-based social media landscape.
The revelation came via Lia Haberman's ICYMI Substack newsletter, which broke the news, of...
2023-05-2209 min
The Instagram Stories - Social Media NewsThe Instagram Stories - 5-22-23 - More Details About Instagram's Text Based AppShow Notes:
Instagram's New App Could Be Here in June (Lia Haberman)
Montana Governor Bans TikTok (CNN)
Leave a Review: Apple Podcasts
Send in a voice message: https://podcasters.spotify.com/pod/show/danielhillmedia/message
Support this podcast: https://podcasters.spotify.com/pod/show/danielhillmedia/support
Leave a Review: Apple Podcasts Follow Me on Instagram: @danielhillmedia
2023-05-2208 min
The Instagram Stories - Social Media NewsThe Instagram Stories - 5-22-23 - More Details About Instagram's Text Based AppShow Notes:
Instagram's New App Could Be Here in June (Lia Haberman)
Montana Governor Bans TikTok (CNN)
Leave a Review: Apple Podcasts
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Send in a voice message: https://podcasters.spotify.com/pod/show/danielhillmedia/message
Support this podcast: https://podcasters.spotify.com/pod/show/danielhillmedia/support
2023-05-2207 min
The Instagram Stories - Social Media NewsThe Instagram Stories - 5-12-23 - Adding Music to Feed Posts and Maybe Get Paid for ReelsShow Notes:
ICYMI: Instagram Will Pay Creators for Reels (Lia Haberman)
Leave a Review: Apple Podcasts
Send in a voice message: https://podcasters.spotify.com/pod/show/danielhillmedia/message
Support this podcast: https://podcasters.spotify.com/pod/show/danielhillmedia/support
Leave a Review: Apple Podcasts Follow Me on Instagram: @danielhillmedia
2023-05-1306 minThe Instagram Stories - Social Media NewsThe Instagram Stories - 5-12-23 - Adding Music to Feed Posts and Maybe Get Paid for ReelsShow Notes:
ICYMI: Instagram Will Pay Creators for Reels (Lia Haberman)
Leave a Review: Apple Podcasts
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2023-05-1306 min
Kindly Gifted: The Business Of Influence and Personal Branding with Kate Terentieva170. What Creators Need At Different Stages Of Growth with Lia Haberman, CMO & Influencer Marketing UCLA ProfessorI'm so honored to welcome the writer of my fav influencer marketing newsletter & marketer extraordinaire Lia Haberman. We chat about the creator economy, how to stand out, and all things building your team of support. Subscribe to Lia's newsletter ICYMI and check out her new influencer marketing course!
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EVERYTHING YOU NEED:
1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
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Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message
Support this podcast: https://podcasters.s
2023-04-1945 minKindly Gifted: The Business Of Influence and Personal Branding with Kate Terentieva152. TikTok's Long-Form Series: A Game Changer in the World of Social Media Content?TikTok's launching their "Series" subscription (up to 80 eps of up to 20 minutes). Here are my honest thoughts on what TikTok should do with this. (P.S. Shoutout to the incredible Lia Haberman for quoting me on this in her IYCMI newsletter -- my FAVE for all things creator economy updates) ❤️
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EVERYTHING YOU NEED:
1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR type it anonymously here! 💬
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Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygif...
2023-03-1311 min
The Influence Factor by The Influencer Marketing FactoryNew Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia HabermanJoin Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, as he hosts Lia Haberman, adjunct professor at UCLA and advisor for brands, in this week’s podcast episode. The duo discusses all the latest social media news, from Instagram discontinuing its livestream shopping on its app, to Super Bowl's influencer cameos, passing by TikTokers vs YouTubers' follower bases and new social media users' behaviors.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify
Lia Haberman's ICYMI newsletter
Lia's Twitter, LinkedIn and Instagram
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMget...
2023-03-0149 min
The Art of SwayEpisode 15: UCLA Adjunct Professor Lia Haberman Shares Insights on Today’s Creator Economy
Are “influencers” just in it for the money, while “creators” have more noble artistic pursuits? Fractional CMO and Influencer/social marketing expert Lia Haberman helps shed light on today’s complicated creator economy issues, including why public disdain for the term ‘influencer’ is often rooted in misogyny.
Learn more about your ad choices. Visit megaphone.fm/adchoices
2023-02-0640 minKindly Gifted: The Business Of Influence and Personal Branding with Kate Terentieva124. Top Tips to Stay Ahead of the Game and Master Marketing TrendsFinally answering my most asked question. Btw, here's my list of marketing/advertising books I love. Newsletters: Please Like Me ; ICYMI by Lia Haberman ; Influence Weekly.
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EVERYTHING YOU NEED:
Book a brand strategy session with me: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
Got a question for me? Send me a voice memo OR submit it anonymously here! 💬
---
Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message
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2023-01-2411 min
l e x f xaquatic lacunabuena tarde - bradtromel (ft. cárpatos)
ity - the race
angelphase - s.n.o.
ura - baby with a halo
geklaper - huddled around
jordan dawson - dogstar
organ tapes - 14k 21
ulla - gloss
lxv - eolomea
windowseeker - step in
ciccio & 2mo - sea weeds jazz club
kaho matsui - ton bends
shikaiyo - crystallized pt. 2
luis - yoonito
glassine & sam haberman - one armful of groceries
maspaventi - coralli lia
georgia - slope of a front (goes down lane with undiluted memory mix)
lambsquarter - beacons
infant - pulling a piece
2022-12-051h 01
The DriftS1EP55: Transform Marketing into a Growth Engine with Lia HabermanCatch the latest episode of The Drift on Spotify and Apple Podcasts 🎙to hear from Lia Haberman, Chief Marketing Officer at Fit Body App, as she speaks to:👉🏼 How brands should think about creating a well-rounded influencer marketing strategy👉🏼 How technology is evolving the way marketers think about connecting with their fanbase in a more authentic way👉🏼 How she manages work/life balance especially in a constant 24/7 digital world👉🏼 And so much more…To learn more about Lia, check out:▫️Website: https://liahaberman.substack.com/▫️Instagram: https://www.instagram.com...
2022-07-2239 min
PR 360Discussing the Changes to Influencer Market with Fit Body App’s Chief Marketing Officer Lia HabermanIn This Episode…We talk with Fit Body App’s CMO Lia Haberman about the influencer industry. We discuss the issues of finding influencers as a small team, how influencer marketing is changing, and how changes in content and social media affect influencer marketing. Show Notes· [00:52] Are you a coffee or tea drinker?· [01:38] Can you give a brief overview of your expertise?· [02:35] Are we going to see influencer marketing become more niched?· [04:11] So, influencers will use their own website more than social media?· [04:45] Is it going to be harder for PR pros to...
2021-12-2235 min
#BTSPodcast#47: Lia Haberman on Successful Influencer + Brand PartnershipsLia Haberman has a steep career in media and is currently an adjunct professor teaching Social Media & Influencer Marketing at UCLA Extension. Her former employers include E!, The Wrap, LIVESTRONG, & Beachbody. In her class she teaches influencers how to best monetize their work, work with brands, and how to advocate for themselves. In her consulting work, she teaches brands how to work with influencers. We talk about about she's reading (links below) & her approach to successful influencer x brand partnerships.
Lia's reading list:
The Lean Startup: https://bookshop.org/a/9735/9780307887894
Follow Lia:
2020-12-261h 25
Your Best Life with Anna VictoriaLia Haberman | A Digital Influencing PrimerLia Haberman is the perfect guest to explain the influencer phenomenon. She is a digital media marketing expert and former VP of Content and Operations at Livestrong. Lia is currently an Adjunct Professor of Social Media Marketing at UCLA. Lia tells Anna how she started studying social media marketing, how potential influencers team up with marketers, and where the genre is moving to in the future. It's a subject people have questions about and there is so much information here to digest. Be sure to follow us on Instagram (@yourbestlifepodcast)! Also, join...
2020-10-131h 02
Wicked MarketingTikTok, Byte, Reels, YouTube and Snapchat - The Who's Who of Creative Video Content PlatformsIt's the Who's Who of Video Platforms. Join us as we discuss the latest on creative video platforms that are hot, and coming to the industry with content expert and business coach Lia Haberman. Reach engaged audiences by getting creative with short-form videos on these platforms.
2020-07-2827 min
Wicked MarketingDeveloping Effective Content & Influencer Partnerships with Corporate Coach, Lia HabermanLia Haberman, Adjunct Professor at UCLA, Content Expert and Corporate Coach, joins us for a conversation on creating an effective content strategy for your business and identifying and working with influencers to get your message out there and the future of content.
2020-07-2123 min