Shows
One Large DuvetOne Large Duvet - The One With David Sturzaker plays former England manager Gareth Southgate in Dear EnglandOne Large Duvet - The One With David Sturzaker plays former England manager Gareth Southgate in Dear England. Really Enjoyed talking to David for Horizon Radio. The National Theatre's tour of Dear England will be entertaining football and non-football fans alike when it’s at Milton Keynes Theatre from Tue 20 - Sat 24 Jan 2026. Following a record-breaking run in the West End in 2023, James Graham's Olivier Award-winning play Dear England is now on tour, visiting 16 venues across England, in a co-production with Josh Andrews and Stuart Galbraith for JAS Theatricals. Performances run at Milton Keynes Theatre fr...
2026-01-2114 min
Marketing CornerEpisode 137: Building a Demand Gen Brand with Liam Bartholomew, VP of Brand & Demand at Cognism Part 2In part two of our deep-dive with Liam Bartholomew from Cognism, we go beyond theory and unpack how brand and demand gen can (and must) work together — especially in high-growth environments.We explore:Why most teams get the sequence wrong: building the brand after capturing leadsHow Cognism structures brand ownership across content, product marketing and leadershipThe difference between scaling broad awareness and going deep with the right audienceWhy treating SEO and LinkedIn as brand—not performance—channels is now criticalHow to use a content...
2026-01-1422 minMarketing CornerEpisode 136: “We Turned Lead Gen Off”: Inside Cognism’s Demand Gen Shift with Liam BartholomewWe’re joined by Liam Bartholomew, VP of Brand & Customer Marketing at Cognism, to break down one of the biggest shifts happening in B2B marketing right now: the move from traditional lead generation to true demand generation.Cognism didn’t just tweak their funnel. They fundamentally rethought how marketing drives growth. In this episode, Liam shares the real story behind that transition: what triggered it, how they proved it internally, and what had to change across content, paid media, and sales alignment to make it work.We t...
2026-01-0726 min
Romantasy Roundtable: Fantasy Romance Reviews2025 Year in Review and AwardsEpisode Title: The First Annual Soupy Awards + Ultimate Tier Ranking (Drunk Edition!)Description: The Romantasy Roundtable crew is signing off for the year, and we are absolutely feral. Rick, Amanda, and Kim are fueled by "Fairy Wine" (Hugos) and aggressive chip-eating ASMR to bring you our massive Year-End Review. We aren't just giving out stars; we’ve invented a chaotic new Tier List ranging from "My House, My Chair, My Woman" (S-Tier) to "Should Have Been a DNF" (F-Tier).Expect unhinged debates about lesbians in space, a re-evaluation of ev...
2025-12-291h 42
I Wanna Hold Your BandHeld Songs Mixtape (2025)Each guest's questionnaire is filled with so many songs, albums & artists that I now love. But in the spirit of year end music lists, here is one song from each 2025 guest that really stuck with me. Order based on flow.HELD SONGS MIXTAPE (playlist on Spotify)So Lonely - The Police (Jay Lund)Pata Pata - Miriam Makeba (Liz Tuccillo)Maps - Yeah Yeah Yeahs (Inara George)Fake Plastic Trees - Radiohead (Rainn Wilson)St. Swithin’s Day - Billy Bragg (Stephanie Courtney)Cherry Bomb...
2025-12-2202 min
Attributed - A podcast by DreamdataThe art of nurturing: When is a prospect really ready? With Steffen Hedebrandt, CMO at DreamdataOn this special episode of Attributed, we're sharing a conversation featuring our very own CMO and co-founder, Steffen Hedebrandt, from his guest appearance on Cognism's podcast, Marketing Dilemmas, hosted by Liam Bartholomew. Steffen and Liam tackle a B2B marketing challenge: how to bridge the gap between awareness and sales readiness. They talk about where to focus your marketing efforts in the funnel and how to transform passive awareness into high-intent engagement. Follow Liam Bartholomew on LinkedIn: https://www.linkedin.com/in/liam-bartholomew-90004b83/Follow Steffen Hedebrandt on...
2025-07-0850 min
Demand Geniuses: Revenue-Driven B2B MarketingLiam Bartholemew: Leveraging Content to Increase Customer Value and RetentionSummaryIn this episode, Tom Rudnai speaks with Liam Bartholomew, VP of Brand and Customer Marketing at Cognizm. They discuss the journey of scaling marketing from a startup to a larger organization, the challenges of defining a niche in a competitive market, and the importance of aligning marketing strategies with customer needs. Liam shares insights on content marketing, the role of AI in enhancing marketing efforts, and the significance of measuring content impact effectively. The conversation emphasizes the need for creativity and adaptability in marketing strategies to engage customers throughout their lifecycle.
2025-06-2445 min
Demand Decoded: Demand Generation & Business GrowthHow Cognism Executed the Perfect Product Launch w/Liam BartholomewGo behind the scenes of Cognism's Sales Companion product launch with VP of Brand Marketing Liam Bartholomew.Discover how they refined their ICP through extensive research, developed the winning "plus one" messaging concept, and executed a comprehensive go-to-market strategy that actually delivered results.From creative development and message testing using tools like Wynter, to their internal launch party and influencer marketing approach, this episode reveals the tactical details most teams never share publicly.Learn from their biggest mistakes and discover what worked brilliantly in driving real engagement and pipeline.Click here...
2025-06-1658 minI Wanna Hold Your BandLiam YorgensenLIAM YORGENSEN / lead singer (Sarah & The Sundays)How was the store Hot Topic integral in the musical development of 13 year old Liam? What famous song did he cover and record for his Dad’s 60th birthday? How does Liam’s experience prove that truck stop bathrooms are an underrated meet and greet location for musical heroes? How did Train’s “Hey, Soul Sister” end up on Liam’s mom’s LG enV2 phone? What significance does the TV show “How I Met Your Mother” play in Liam’s life?EPISODE PLAYLIST1. Brothers In Arms...
2025-05-0731 min
Marketing DilemmasHow we redefined our ICP with Evan Nelson, Cognism’s VP of Customer ExperienceCognism's VP of Marketing, Liam Bartholomew is joined by Evan Nelson, VP of Customer Experience to share their joined experience redefining Cognism's ICP during the CHASM project. Listen to find out how we implemented the CHASM project, the difference between true best-fit ICP and the mystifying ICP and how we’re investing in the highest impact areas.
2025-02-0746 minMarketing DilemmasMarketing signals that drive results with Trinity Nguyen, CMO at UsergemsCognism’s VP of Marketing, Liam Bartholomew speaks to CMO at Usergems, Trinity Nguyen about the power of authenticity in brand storytelling, how data-driven creativity is the future of marketing and how community is the new currency for brands.
2025-01-0735 min
Diary of a first-time CMO volume 2Team entry 6: Warming up a region with marketing - LinkedIn post authored by Liam BartholomewOne of the ways you can reduce the risk of failure before entering a new region is by doing some test marketing in that region first. You can gauge the interest, create some demand - and most importantly identify any blockers early on.
2024-11-2604 minDiary of a first-time CMO volume 2Team entry 1: Trusting in my team - LinkedIn post authored by Liam BartholomewAlice reflects on the period of time when she had to take a back seat from Cognism during her maternity leave. But her gratitude to be able to do so, because she could trust her team to take the reins in her absence.
2024-11-2602 minDiary of a first-time CMO volume 2Team entry 2: Less about revenue growth, more about retention - LinkedIn post authored by Liam BartholomewThere’s no point filling a bucket that has holes in it. And rather than trying to patch the holes - only to see another spring up… Alice and the team instead chose to apply their knowledge from the CHASM project to reinforce GTM motions and fix leaks at the source.
2024-11-2604 minMarketing DilemmasExpanding businesses in EMEA with Archita FritzCognism's VP of Marketing, Liam Bartholomew speaks to EU expansion expert, Archita Fritz - spilling her insights on the importance of dedicated expansion plans. Playbooks from one region don't automatically work in another!
2024-11-1246 minMarketing DilemmasLaying the Groundwork: The Importance of Pre-Entry Marketing in New Regions with Liam Bartholomew, VP of Marketing at CognismDemand Generation Content Manager, Amy Collins speaks to VP of Marketing, Liam Bartholomew about Cognism's lessons expanding into EU countries. Specifically with regard to their experiences going sales-first, or marketing-first.
2024-10-0131 min
Realms & NerdsThe Auction | Seafarers & Scallywags, Episode 1Ahoy, adventurers! Welcome to the Realms & Nerds podcast!
Join our five crewmates- Bartholomew Blackwell, Blood Evening, Tohatu, Ember Horizon, and Tevon "The Butcher"- as they begin their journey in Seafarers & Scallywags!
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2024-08-1754 minMarketing DilemmasFix Your Funnel with Cognism’s VP of Marketing, Liam Bartholomew and Marketing Operations Manager, Simon HeckhuisIf your team is struggling with lead quality, routing, funnel analysis, automation, grading models, lead qualification or just alignment between marketing and ops… then this is the episode for you. Liam and Simon explore the various optimisations and fixes they've made over the years to Cognism's funnel that has resulted in 70% year on year growth. If you want more information on how we achieved this, check out the Fix Your Funnel Resource Hub! https://www.cognism.com/fix-your-funnel
2024-06-1137 minMarketing DilemmasHow B2B buyers purchase software with Palmer Houchins, VP and Head of Marketing at G2Cognism’s VP of Marketing, Liam Bartholomew speaks to Palmer Houchins, VP and Head of Marketing at G2 about how important reviews and brand reputation are in the buyer process.
2024-05-1439 min
Der Revenue Marketing Realtalk#35 Thought Leader: From 5 to 75 MM ARR in 4.5 years (Liam Bartholomew – Cognism)There's no better way to improve yourself than to learn from experts who've perfected their craft. 💡
In this episode, Liam Bartholomew from Cognism shares key insights on how to boost your revenue marketing game. Listen now!
2024-05-0843 min
the Girl Banker PodcastShamim Okolloh | Ella The BankerJoin Natalie and Allyson as they interview Shamim Okolloh, VP, Community Outreach Officer, at Encore Bank in Little Rock, Arkansas. Shamim and her son, Liam, recently published "Ella the Banker," a children's book about her daughter, Ella, who visits a bank and wants to become a banker. In this episode, we deep dive into the book and explore the larger theme around Shamim's Outreach Officer role at her bank where her goals center around changing the financial narrative for women of color. You won't want to miss this conversation!
2024-04-091h 04
Paris Talks MarketingUnlocking Demand Generation with Liam Bartholomew of Cognism
This episode of Paris Talks Marketing delves into the strategies behind demand generation versus lead generation, particularly in the competitive SaaS market with Liam Bartholomew, the VP of Marketing at Cognism. Having been there for the last 4.5 years, he helped the company grow its marketing team from 4 to now over 40 people! Liam is passionate about demand generation and shaking up B2B marketing to move it away from traditional lead gen. Demonstrating how we can all do more fun, advanced and buyer centric marketing.In his conversation with Paris he shares his thoughts on ungating c...
2024-04-0437 minMarketing DilemmasWhat to do as a new Head of Marketing with Mary Keough Director of Product and Content Marketing at CoLab SoftwareCognism’s VP of Marketing, Liam Bartholomew speaks to Mary Keough Director of Product and Content Marketing at CoLab Software. One of Mary's viral LinkedIn posts covered what she was going to do as a new marketing leader. But how did this plan go, what would she do now - and what can new marketing leaders learn from her experiences? Listen to find out.
2024-04-0245 minMarketing DilemmasBonus episode: Measuring eBook campaignsIn the final episode of our eBook mini series, Cognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew are talking measurements. If you're utilising eBooks under a new strategy with revised philosophy, how do you go about measuring success?
2024-02-2912 minMarketing DilemmasBonus episode: nurture sequences post eBook content downloadCognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew are back to chat eBooks for the penultimate episode in this mini series. In this episode, they're talking all things nurtures.
2024-02-2208 minMarketing DilemmasBonus episode: Taking eBook content distribution to the next levelCognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew get together for a third episode in this mini series all about eBooks and long form content. In this episode, they discuss the best ways to distribute this content.
2024-02-1510 minMarketing DilemmasEffectively measuring marketing activity with Ben Dutter, Chief Strategy Officer with Power Digital MarketingCognism’s VP of Marketing, Liam Bartholomew chats to Ben Dutter, Chief Strategy Officer at Power Digital Marketing about one simple thing you can to do improve LTV, how to avoid the biggest mistakes Ben observes from agency life and much, much more.
2024-02-1347 minMarketing DilemmasBonus episode: Creating top tier content for eBooks and other long form assetsCognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew are back to chat eBooks. This time, discussing why prioritising high quality content is the only way forwards when producing long form assets.
2024-02-0812 minMarketing DilemmasBonus episode: eBook and long form content philosophy and mindsetCognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew get together to discuss their changed philosophy and mindset on producing eBooks and other long form content.
2024-02-0111 minMarketing DilemmasHow to successfully lead a business up market while increasing revenue with Bill Macaitis, ex Slack, Salesforce and ZendeskCognism's VP of Marketing, Liam Bartholomew speaks to marketing whizz, Bill Macaitis about his experiences taking Zendesk to a $1.7B IPO, how to take a business up market successfully and how to test your ABM strategy is working.
2024-01-3039 minMarketing DilemmasHow to create and distribute memorable marketing media with Kyle Denhoff, Director of Marketing (Media) at HubspotLiam Bartholomew, Cognism’s VP of Marketing interviews Hubspot’s Director of Marketing (Media), Kyle Denhoff. They discuss what makes marketing media memorable, how to associate yourself with category entry points and effective strategies for staying front of mind.
2024-01-2345 min
We Have A MeetingHow to get ANYONE's mobile number with Liam Bartholomew - CognismWe were lucky enough to sit down with the VP of Marketing at Cognism to talk all things prospecting data and the secrets of marketing....🚀 Subscribe for more WHAM content!💌 Sign up to our weekly email newsletter https://shorturl.at/ewAPV🎙 Podcast👉 Spotify https://open.spotify.com/show/5kb8P6I...👉 Apple Music https://podcasts.apple.com/gb/podcast...👉Amazon https://music.amazon.com/p...
2024-01-2333 min
The Hard Corps Marketing ShowRethinking the Marketing Funnel - Liam Bartholomew - Hard Corps Marketing Show - Episode # 357Presenting our guest for today, an enthusiast dedicated to revolutionizing B2B Marketing and Demand Generation. With a rich background of over a decade in B2B tech marketing, we welcome Liam Bartholomew, the Vice President of Marketing at Cognism and the engaging host of The Loop Podcast. In this conversation with Casey, Liam delves into the dynamic aspects of purchasing decisions, critiques the roots and limitations of the conventional marketing funnel, and explores the transition from a rigid marketing funnel to a more adaptable approach.Connect with Liam:LinkedIn: https://www.linkedin...
2023-12-1434 minMarketing DilemmasMarketing Reporting: Metrics, Analytics, and ROI Insights with Fran Langham and Liam BartholomewCognism's VP of Marketing, Liam Bartholomew and Global Head of Demand Gen, Fran Langham sit down to chat metrics. What are we measuring, how do we get a clear picture of our activity and how are we deciding what to do next? Find out in this episode.
2023-10-3140 min
B2B Marketing FuturesE21: Scaling B2B Marketing Challenges through an Omnichannel LensScaling B2B Marketing Challenges through an Omnichannel LensParticipants:Mariette Ferreira: CMO at 11:FSDavid Reid: VP of Global Growth at TransmissionJonathan Connor: Marketing Specialist at NvidiaLiam Bartholomew: VP of Marketing at CognismTom Gatten: CEO and Founder of AdzactEpisode Summary:In this enlightening episode, industry leaders discuss the complex challenges and solutions related to scaling B2B marketing on a global scale through an omnichannel lens. Topics covered include localising messaging for diverse markets, striking the right balance between data-driven strategies and...
2023-10-1655 minMarketing DilemmasHow to drive strategic change in a large organisation with Jenna Quigley, Head of Marketing Strategy at NetskopeLiam Bartholomew, VP of Marketing at Cognism speaks to Jenna Quigley, Head of Marketing Strategy at Netskope to unpack the ‘how’ behind driving new or different ideas forward in an organisation where things traditionally might be harder, slower or have more resistance due to company size.
2023-09-1236 minMarketing DilemmasHow we optimised our pipeline in 2023Cognism CMO, Alice de Courcy and VP of Marketing, Liam Bartholomew talk through Cognism's marketing teams approach to optimising pipeline efficiency. From redefining what a 'good customer' looks like, to optimising ad channels - they cover many of the tactics contributing to Cognism's pipeline success.
2023-08-0839 minMarketing DilemmasImplementing a new SEO strategy: Money keywords with Gaetano DiNardiVP of Marketing at Cognism, Liam Bartholomew speaks to SEO guru, Gaetano DiNardi about how he helped Cognism to upgrade SEO using the Money Keywords Strategy.
2023-08-0139 min
Blame it on Marketing ™Orthodontist for Sales and Marketing | E23 with Liam BartholomewLiam Bartholomew, VP of Marketing at Cognism, joins Emma and Ruta for an episode to talk about how we get marketing and sales aligned. Liam shares all the work they did at Cognism to ensure that the sales and marketing team are working on the same goals and for the same team. The answer to much of this is Revenue. If you ever felt the need to improve your alignment (hence the dentistry joke) this is the one for you.
2023-07-1333 min
Revenue Champions102: The growing importance of brand as a differentiator (with Gwen Lafage, VP of Brand and Content at Sinch)VP of marketing, Liam Bartholomew is joined by Gwen Lafage, VP of Brand and Content at Sinch, one of the fastest growing tech companies in the world. Sinch This podcast episode will discuss the changing nature of B2B buying behaviour and how more than ever, B2B marketers need to focus on brand as a differentiator. In this new era, how must marketers approach change? How must marketers view brand building?
2023-06-2852 min
Why Did It Fail?The Importance of Sales and Marketing Alignment with Liam Bartholomew, VP of Marketing at CognismEveryone talks about sales and marketing about having to be on the same page. But how does this process actually work? Does it differ depending on the size of the organisation? And how can sales adapt the demand gen mindset that marketers talk about? Find out how all of this has come to play at Cognism, as David sits down with our VP of Marketing, Liam Bartholomew.
2023-05-1741 min
Revenue Champions96: Create vs. capture demand: Getting the balance right (with Olga Denisova, VP of Global Marketing at Semrush)Cognism’s VP of Marketing, Liam Bartholomew, joined by guest Olga Denisova, VP of Global Marketing at Semrush to discuss the delicate balance between create and capture demand. Why B2B marketers need to be creating demand, and not just capturing it. And how this approach better fits the way modern buyers buy.
2023-05-1731 min
The SEO Growth PodcastEasy Mode Content Structure For B2B with Liam Bartholomew @Cognism"Using the Realm of Relevancy framework in your marketing efforts can make your content an unlimited resource for you to constantly pull from."Welcome to another episode of The SEO Growth Podcast! This time, we chat with Liam Bartholomew, Vice President of Marketing at Cognism, about creating a framework for the longevity of your content after launching a successful marketing campaign.Liam shares an exciting concept called the Realm of Relevancy! It's a handy tool used to create a unique point of view for your...
2023-05-1623 min
Marketing DilemmasThe growing importance of brand as a differentiator with Gwen Lafage, VP of Brand and Content at SinchVP of marketing, Liam Bartholomew is joined by Gwen Lafage, VP of Brand and Content at Sinch, one of the fastest growing tech companies in the world. Sinch This podcast episode will discuss the changing nature of B2B buying behaviour and how more than ever, B2B marketers need to focus on brand as a differentiator. In this new era, how must marketers approach change? How must marketers view brand building?
2023-05-1652 min
Revenue Champions92: The importance of marketing to out-of-market buyers (with Amrita Marthur, VP of marketing at Superside)Cognism’s VP of marketing, Liam Bartholomew speaks to VP of marketing at Superside, Amrita Marthur about the changing nature of B2B buying behaviour. In this era where buying journeys start way before a buyer speaks to sales, how can and why should marketers influence buyer behaviour before they’re ready to buy?
2023-04-1941 min
Marketing DilemmasCreate vs. capture demand: Getting the balance right, with Olga Denisova, VP of Global Marketing at SemrushCognism’s VP of Marketing, Liam Bartholomew, joined by guest Olga Denisova, VP of Global Marketing at Semrush to discuss the delicate balance between create and capture demand. Why B2B marketers need to be creating demand, and not just capturing it. And how this approach better fits the way modern buyers buy.
2023-04-1831 min
Marketing DilemmasThe importance of marketing to out-of-market buyers with Amrita Marthur, VP of Marketing at SupersideCognism’s VP of marketing, Liam Bartholomew speaks to VP of marketing at Superside, Amrita Marthur about the changing nature of B2B buying behaviour. In this era where buying journeys start way before a buyer speaks to sales, how can and why should marketers influence buyer behaviour before they’re ready to buy?
2023-03-2841 min
B2B Power Hour153. How Cognism Demands Better Sales w/ SocialYou've probably heard of Cognism by now: leaders in sales intelligence, but also social prowess.
Their wicked demand engine is only matched by how active their teams are on social – both sales AND marketing.
David Bentham and Liam Bartholomew are joining the show to discuss how great demand changes the way they sell – and how they sell to sellers.
Join us for the Enterprise of Social on:
✅ Does great demand gen kill sales development?
✅ Is there a real danger in sellers having a personal brand?
✅ When should paid media start?
✅ Who should own pipeline creation? 🌶
Join us to learn how Cognism supports sa...
2022-12-2647 min
Revenue Champions77: Demandism: learnings from 2022 (with Cognism Marketing Leaders)Welcome to Revenue Champion’s ninth episode of Demandism. Where Cognism marketing leaders Alice De Courcy, Liam Bartholomew and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode of Demandism focuses on reflecting on Cognism’s marketing team’s key learnings and lessons from 2022. This includes a review of the inbound and pipeline growth, paid social account structure, testing new ideas and experiments and more.
2022-12-2155 min
Revenue Champions65: Demandism: campaigns 101 (with Cognism Marketing Leaders)Welcome to Revenue Champion’s seventh episode of Demandism. Where Cognism marketing leaders Liam Bartholomew and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode of Demandism focuses on campaigns and features a special guest, Jamie Skeels, Demand Generation Manager and mastermind behind Cognism’s campaigns. Liam, Fran and Jamie discuss campaign timeline, how to measure campaign success, steps you should take each week before launching your campaign and more.
2022-09-2852 min
Revenue Champions61: Demandism: content distribution 101 (with Cognism Marketing Leaders)Welcome to Revenue Champion’s sixth episode of Demandism. Where Cognism marketing leaders Alice De Courcy, Liam Bartholomew and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode of Demandism focuses on content distribution and features a special guest, Binal Raval, SEO & Content Executive and mastermind behind Cognism’s social channels. Alice, Liam, Fran and Binal discuss scaling your company LinkedIn, paid video ads, distribution in demand generation and more.
2022-08-3155 min
Revenue Champions58: Demandism: building a media machine for B2B (with Cognism Marketing Leaders)Welcome to Revenue Champion’s fifth Demandism episode. A series where Cognism marketing leaders Alice De Courcy, Liam Bartholomew and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode focuses on Cognism’s strategy for building a media machine for B2B. Alice, Liam and Fran talk through how to scale a media machine, content that gives buyers an advantage, how Cognism use ungated experiences and more.
2022-08-1057 min
Marketing-Led GrowthHow Jiggy Is LIAM BARTHOLOMEW with Marketing-Led Growth via The Buyer Centric Revenue Model? Interview with Global Director of Demand Gen at CognismLiam Bartholomew is the Global Director of Demand Gen at Cognism, a Marketing and Sales software company primarily for contact info. 370 employees, Series C.
Liam dons B2B buyers’ flip flops to share buying preferences for Marketing + Sales:
✅aware of vendors via peers/referrals/WOM/influencers via content/social/communities/podcast (tks to Marketing + Marketing’s influence on peers)
✅learn about/try/buy vendors via peers, review sites, ex-users, and on website (tks to Marketing) with option for Sales
❌Turn off + tune out: telemarketing, email spam, LinkedIn spam, bribery (Sales Development), jargon, boo...
2022-07-211h 01
Revenue Champions52: Demandism: how to successfully launch a rebrand (with Cognism Marketing Leaders)Welcome to Revenue Champion’s forth Demandism episode. A series where Cognism marketing leaders Alice De Courcy, Liam Bartholomew and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode focuses on Cognism’s recent rebrand strategy. Alice, Liam and Fran talk through getting out of brand limbo, pre-kick off work needed for a rebrand project, learnings from Cognism’s rebrand and more.
2022-06-2952 min
Market Mentors70. Series 2 | Ep 33 How Cognism Quadrupled its Inbound Pipeline by Shifting from Lead Generation to Demand Generation, with Liam Bartholomew, Global Head of Demand GenerationMany modern marketing strategies are prioritising demand generation over lead generation, taking a far more customer-centric approach, and achieving great success. An example of this is Cognism, a company that has recently increased its inbound pipeline four times over by embracing demand generation. In this episode, Liam Bartholomew, Global Head of Demand Generation, tells us the story of how Cognism has quadrupled its inbound pipeline by shifting from lead gen to demand gen. They cover;Why Cognism wanted to shift from lead generation to demand generation in the first placeThe concerns senior lea...
2022-06-2139 min
Revenue Champions47: Demandism: building a content engine to power demand (with Cognism Marketing Leaders)Welcome to Revenue Champion’s third episode of Demandism. Where Cognism marketing leaders Alice De Courcy, Liam Bartholomew and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode of Demandism focuses on building a content engine to power demand and features a special guest, James Sutton, Cognism’s Campaign Manager and brains behind Cognism’s subject matter expert. Alice, Liam, Fran and James discuss content and demand generation collaboration, content bucketing, subject matter expert and more.
2022-05-2557 min
Revenue Champions42: Demandism: how to balance demand gen and traditional marketing practices (with Alice De Courcy, CMO at Cognism, Liam Bartholomew, Global Head of Demand Generation at Cognism and Fran Langham, Head of Enterprise Marketing at Cognism)Welcome to Revenue Champion’s second episode of Demandism. Where Cognism marketing leaders Alice De Courcy, Liam Bartholomew and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode focuses on how to balance the requirement for modern demand gen tactics with a new look approach to some of the more prehistoric marking practices including how you can approach blog content to build demand, SEO in demand gen, email nurtures and more.
2022-04-2051 min
Revenue Champions39: Demandism: how to make the move from lead gen to demand gen (with Alice De Courcy, CMO at Cognism, Liam Bartholomew, Global Head of Demand Generation at Cognism and Fran Langham, Head of Enterprise Marketing at Cognism)Welcome to the first episode of Revenue Champion’s Demandism. A new series aiming to give you actionable tactics to execute a demand generation first strategy to deliver month-on-month marketing revenue growth. Join Cognism’s marketing leaders Alice De Courcy, Liam Bartholomew and Fran Langham as they discuss gated vs ungated content, structuring paid campaigns for success, measuring the impact of demand gen and more.
2022-03-3052 min
Driving Demand8 - The only Demand Generation playbook you'll ever need (with Liam Bartholomew, Global Head of Demand Gen at Cognism)Liam Bartholomew is the Global Head of Demand Gen at Cognism. During 2021 they made their big shift from traditional lead gen towards demand generation and in this episode he shares the secret recipe that made it so successful. Oh, and they just took in their Series C investment of $87,5M!We also talked about:How the discussion around demand gen started internallyHow they scaled their marketing team to fit the newly adopted strategyThe first 5 things they did to make this transition and how it resulted in a pipeline increase from $2M to $6M The actual demand g...
2022-03-2736 min
SaaS CrunchHow This SaaS Brand Spends their $123M In Series C | Liam Bartholomew, Global Head of Demand Generation at CognismIn this episode, we talk with Liam Bartholomew, the Global Head of Demand Generation at Cognism. We run ask and discuss the following:What's the role of the Head of Demand Gen?What success metrics do you monitor closely (excluding marketing attributed revenue)? Favourite ad platform for B2B SaaS?If you had 100K more a month, how would you allocate it?What's been the biggest challenge in your role so far?What does an ideal marketing team structure look like?What ideas/strategies have y...
2022-03-2139 min
Revenue Champions34: Going viral on LinkedIn (with Liam Bartholomew, Global Head of Demand Generation at Cognism and Sean Ball, Founder at Generation Demand)Sean Ball, Founder @Generation Demand and Liam Bartholomew, Global Head of Demand Generation @Cognism discuss going viral on LinkedIn after Sean posted Liam’s “break up” email. Sean and Liam discuss adding humour and standing out in B2B, the copywriting process, moving from lead generation to demand generation and more.
2022-02-2323 min
Radio Skydive UKHerman Landsman | Spotting From A C130• Herman Landsman | Spotting From a C130 (19:40) • "It's windy" • Pete Allum Future Proofing Skydiving (59:45) • Front Cover photo by Alex Potter • Back Cover photo by Alex Potter • Cover photos sponsored by HB Camera Mount • Andy Ford voicemail and logbook chat to get hard over (1:14:20) • Craig ejaculates silently • Skydive Logger on iOS is recommended • It's not on Android though, is it? Ugh • Tash talks to us from the future • Craig talks to us from the past. • Craig is the most awkward turtle you can possibly imagine (1:48:59) • Curt Bartholomew swooping a pyramid - nothing to see h...
2021-05-112h 30
Tuna BootTuna Boot's Very Second EpisodeWelcome to Tuna Boot Episode 2! Join Dougal, Jim and Liam as they each pick three tracks and get (too) drunk to discuss them. The tracks this week are: Dougal: A Good Reason to Grow Old – Owl John After the Gold Rush – Neil Young You Don't Miss A Good Thing (Until It's Gone) – Irma Thomas Jim: Love, Hope and Misery – Jake Bugg Bartholomew – The Silent Comedy In The Nightfall – The Veils Liam: Little Tr...
2020-06-1045 min
Vegan Steven PodcastBertie Aherns adviceBartholomew Patrick "Bertie" Ahern (born 12 September 1951) is an Irish former Fianna Fáil politician who served as Taoiseach from 1997 to 2008, Leader of Fianna Fáil from 1994 to 2008, Leader of the Opposition from 1994 to 1997, Tánaiste and Minister for Arts, Culture and the Gaeltacht from November 1994 to December 1994, Deputy Leader of Fianna Fáil from 1992 to 1994, Minister for Industry and Commerce in January 1993, Minister for Finance from 1991 to 1994, Minister for Labour from 1987 to 1991, Government Chief Whip and Minister of State at the Department of Defence from March 1982 to December 1982 and Lord Mayor of Dublin from 1986 to 1987. He served as a Teac...
2020-02-171h 01
3CR Community RadioWhat do you do for a laugh?: comedy and communicationThis week, the mechanics and aesthetics of comedy as communication. Melbourne cabaret and musical duo Clare Bartholomew and Daniel Tobias talk about the delicate and challenging role of the clown doctor and how medical trauma can be turned into comedic material. And Fiona Scott-Norman, writer, performer and broadcaster, unpacks her approach to comedy as she prepares for a return engagement of her show 'The needle and the damage done' happening at the 3CR fund raiser Thursday April 27 at the Bella Union Bar.
2017-04-2000 min
Medieval ArchivesMAP#29 – Pillars of the Earth 8: “The Work of Angels”The mini series comes to an end. Will they finish the cathedral or will Waleran block all attempts? Will Jack find out the truth about his father? Everything gets answered in the final episode! Join us as we finish our trip through The Pillars of the Earth. This week we recap/review episode eight "The Work of Angels" of the Starz Original series The Pillars of the Earth. Set in the the 12th century The Pillars of the Earth tells the story of King Stephen's reign over England and the 19 year period of Anarchy. Pillars of the Earth Synopsis This...
2012-05-1635 min
Medieval ArchivesMAP#29 – Pillars of the Earth 8: “The Work of Angels”
The mini series comes to an end. Will they finish the cathedral or will Waleran block all attempts? Will Jack find out the truth about his father? Everything gets answered in the final episode! Join us as we finish our trip through The Pillars of the Earth. This week we recap/review episode eight “The Work of Angels” of the Starz Original series The Pillars of the Earth. Set in the the 12th century The Pillars of the Earth tells the story of King Stephen’s reign over England and the 19 year period of Anarchy.
Pillars of the Ea...
2012-05-1635 minMedieval ArchivesMAP#25 – Pillars of the Earth 7: “New Beginnings”
England is gripped by war, political stirfe and treachery. And in the midst of it all a towering cathedral, a beacon of love and hope is erected. Will Philip raise again after being removed as prior? Will Aliena be able to find Jack in France? And will work continue on the cathedral after the collapse? Join us as we continuing our trip through The Pillars of the Earth. This week we recap/review episode seven “New Beginnings” of the Starz Original series The Pillars of the Earth. Set in the the 12th century The Pillars of the Earth tell...
2012-02-2800 min
Medieval ArchivesMAP#25 – Pillars of the Earth 7: “New Beginnings”England is gripped by war, political stirfe and treachery. And in the midst of it all a towering cathedral, a beacon of love and hope is erected. Will Philip raise again after being removed as prior? Will Aliena be able to find Jack in France? And will work continue on the cathedral after the collapse? Join us as we continuing our trip through The Pillars of the Earth. This week we recap/review episode seven "New Beginnings" of the Starz Original series The Pillars of the Earth. Set in the the 12th century The Pillars of the Earth tells the...
2012-02-2838 minMedieval ArchivesMAP#22 – ‘Witchcraft’ Pillars of the Earth Episode 6
Love, marriage and lose during the Anarchy. Waleran continues his quest to become the Archbishop of Canterbury and William Hamliegh tries to become the Earl of Shiring. Aliena faces a tough decision that involves the future of Richard and the promise she made to her father. Jack and Alfred are at odds and Ellen uses her powers to help Jack. Join us as we continuing our trip through The Pillars of the Earth. This week we recap/review episode six “Witchcraft” of the Starz Original series The Pillars of the Earth. Set in the the 12th century The Pill...
2011-12-1333 min
Medieval ArchivesMAP#22 – ‘Witchcraft’ Pillars of the Earth Episode 6Love, marriage and lose during the Anarchy. Waleran continues his quest to become the Archbishop of Canterbury and William Hamliegh tries to become the Earl of Shiring. Aliena faces a tough decision that involves the future of Richard and the promise she made to her father. Jack and Alfred are at odds and Ellen uses her powers to help Jack. Join us as we continuing our trip through The Pillars of the Earth. This week we recap/review episode six "Witchcraft" of the Starz Original series The Pillars of the Earth. Set in the the 12th century The Pillars of...
2011-12-1333 minMedieval ArchivesMAP#18 – Pillars of the Earth 5: “Legacy”
Tragedy strikes during The Anarchy! (Which is probably why it’s called Anarchy) Maud and Stephen are still battling for power. As Prior Philip and Tom Builder try to build the cathedral at Kingsbridge. All the while Waleran and the Hamleigh’s are trying to stop them at every opportunity. Join us as we continuing our trip through The Pillars of the Earth. This week we recap/review episode five “Legacy” of the Starz Original series The Pillars of the Earth. Set in the the 12th century The Pillars of the Earth tells the story of King Stephen’s reign ov...
2011-07-0841 min
Medieval ArchivesMAP#18 – Pillars of the Earth 5: “Legacy”Tragedy strikes during The Anarchy! (Which is probably why it's called Anarchy) Maud and Stephen are still battling for power. As Prior Philip and Tom Builder try to build the cathedral at Kingsbridge. All the while Waleran and the Hamleigh's are trying to stop them at every opportunity. Join us as we continuing our trip through The Pillars of the Earth. This week we recap/review episode five "Legacy" of the Starz Original series The Pillars of the Earth. Set in the the 12th century The Pillars of the Earth tells the story of King Stephen's reign over England and...
2011-07-0841 minMedieval ArchivesMAP: Ep 16 – Pillars of the Earth 4: “Battlefields”
The Anarchy heats up this week! There are beseiged castles, fierce battles and of course, double dealings! Join us as we continuing our trip through The Pillars of the Earth. This week we recap/review episode four “Battlefields” of the Starz Original series The Pillars of the Earth. Set in the the 12th century The Pillars of the Earth tells the story of King Stephen’s reign over England and the 19 year period of Anarchy.
Pillars of the Earth Synopsis
This epic tale of passion and greed begins when a mysterious secret disrupts the succession to the En...
2011-05-1641 min
Medieval ArchivesMAP: Ep 16 – Pillars of the Earth 4: “Battlefields”The Anarchy heats up this week! There are beseiged castles, fierce battles and of course, double dealings! Join us as we continuing our trip through The Pillars of the Earth. This week we recap/review episode four "Battlefields" of the Starz Original series The Pillars of the Earth. Set in the the 12th century The Pillars of the Earth tells the story of King Stephen's reign over England and the 19 year period of Anarchy. Pillars of the Earth Synopsis This epic tale of passion and greed begins when a mysterious secret disrupts the succession to the English crown and an...
2011-05-1641 minMedieval ArchivesMAP: Ep 15 – Pillars of the Earth “Redemption”
We are continuing the trip through Pillars of the Earth. This week we recap/review episode three “Redemption” of the Starz Original series The Pillars of the Earth. Set in the the 12th century The Pillars of the Earth tells the story of King Stephen’s reign over England and the 19 year period of Anarchy.
Pillars of the Earth Synopsis
This epic tale of passion and greed begins when a mysterious secret disrupts the succession to the English crown and an unlikely member of King Henry’s family takes the throne. A power struggle between Henry’s daughter...
2011-05-0229 min
Medieval ArchivesMAP: Ep 15 – Pillars of the Earth “Redemption”We are continuing the trip through Pillars of the Earth. This week we recap/review episode three "Redemption" of the Starz Original series The Pillars of the Earth. Set in the the 12th century The Pillars of the Earth tells the story of King Stephen's reign over England and the 19 year period of Anarchy. Pillars of the Earth Synopsis This epic tale of passion and greed begins when a mysterious secret disrupts the succession to the English crown and an unlikely member of King Henry's family takes the throne. A power struggle between Henry's daughter, Maud, and nephew, Stephen, causes...
2011-05-0229 minMedieval ArchivesMAP: Episode 14 – The Pillars of the Earth Episode 2
We are back an ready for 2011! Our first podcast of the year is a recap/review of the Starz Original series The Pillars of the Earth. Set in the the 12th century The Pillars of the Earth tells the story of King Stephen’s reign over England and the 19 year period of Anarchy.
This epic tale of passion and greed begins when a mysterious secret disrupts the succession to the English crown and an unlikely member of King Henry’s family takes the throne. A power struggle between Henry’s daughter, Maud, and nephew, Stephen, causes Englan...
2011-04-0427 min
Medieval ArchivesMAP: Episode 14 – The Pillars of the Earth Episode 2We are back an ready for 2011! Our first podcast of the year is a recap/review of the Starz Original series The Pillars of the Earth. Set in the the 12th century The Pillars of the Earth tells the story of King Stephen's reign over England and the 19 year period of Anarchy. This epic tale of passion and greed begins when a mysterious secret disrupts the succession to the English crown and an unlikely member of King Henry's family takes the throne. A power struggle between Henry's daughter, Maud, and nephew, Stephen, causes England to be torn by war as...
2011-04-0427 min
Medieval ArchivesMedieval Archives Podcast: Episode 11 – The Pillars of the Earth Episode 1We are back an ready for 2011! Our first podcast of the year is a recap/review of the Starz Original series The Pillars of the Earth. Set in the the 12th century The Pillars of the Earth tells the story of King Stephen's reign over England and the 19 year period of Anarchy. This epic tale of passion and greed begins when a mysterious secret disrupts the succession to the English crown and an unlikely member of King Henry's family takes the throne. A power struggle between Henry's daughter, Maud, and nephew, Stephen, causes England to be torn by war as...
2011-01-1819 minMedieval ArchivesMedieval Archives Podcast: Episode 11 – The Pillars of the Earth Episode 1
We are back an ready for 2011! Our first podcast of the year is a recap/review of the Starz Original series The Pillars of the Earth. Set in the the 12th century The Pillars of the Earth tells the story of King Stephen’s reign over England and the 19 year period of Anarchy.
This epic tale of passion and greed begins when a mysterious secret disrupts the succession to the English crown and an unlikely member of King Henry’s family takes the throne. A power struggle between Henry’s daughter, Maud, and nephew, Stephen, causes Englan...
2011-01-1819 min