Shows
Creative Catalyst with Lianne BaronEpisode 13: The AVP Review with Luke HurdIn this episode, Luke shares his initial impressions of the Apple Vision Pro. We discuss the impact of this new headset into the mixed reality lineup of options, and also share our aspirations for what we hope spatial computing will eventually evolve into.Host bios:Lianne BaronLianne is an experienced Augmented Reality strategist and partnerships expert who works at Meta where she supports the world's top AR creators to create impactful experiences that leverage the latest in immersive technology. She has worked with the world's leading brands and agencies to design...2024-03-1353 minCreative Catalyst with Lianne BaronEpisode 11: The New Year Episode with Luke HurdI sit with my co-host Luke to do a quick review of the year and how the approach in producing AR experiences has shifted with the introduction of new tooling such as ML on different platforms. We share our enthusiasm for what's to come in 2024 and talk about how vital it is to stay nimble in this rapidly-changing space, particularly in being thoughtful of the audiences we are producing for. We also share insights on where AR sits in the funnel and setting realistic expectations about converting users to customers. Happy New Year and a big thanks to...2024-01-2541 minCreative Catalyst with Lianne BaronEpisode 9: Snapchat's Lensfest Recap with Luke HurdOn this episode, we debrief about Lensfest, Snapchat's developer conference and hackathon hosted in Los Angeles, California. We underscore the importance of staying nimble across the AR ecosystem to embrace the inevitable changes that will influence the landscape of the industry. We celebrate 5 years of Luke launching record-breaking AR experiences and talk about lessons learned, and we identify how we decide to chase opportunities that will land you at the front of the pack. Finally, we share our first impressions of the recently announced AR/AI gadget "hu.ma.ne" AI pin.Host bios:...2023-11-1446 minCreative Catalyst with Lianne BaronEpisode 7: The Connect Recap with Luke HurdWe debrief after hanging out in San Francisco during Meta's annual Connect developer conference. We share our experiences about who and what we saw, we compare this moment in the tech timeline to the early days of AOL, and try to define why we need to reframe how we think about content for the headset and "always on" AR.Host bios:Lianne BaronLianne is an experienced Augmented Reality strategist and partnerships expert who most recently worked with Meta where she supported the world's top AR creators to create impactful experiences that...2023-10-1338 minCreative Catalyst with Lianne BaronEpisode 5: Behind the Platform Curtain with Luke HurdFor creators looking to build a career in AR on social platforms, this episode will demystify and reveal how platforms work with creators and clients when ad spend is mentioned in the conversation.We'll pull back the curtain to share the holistic perspective of how a large brand or agency structures an AR campaign - including how money is spent, and what to expect from platforms when ad revenue becomes part of the equation. Our observations may surprise you if you haven't worked with Meta, TikTok or Snapchat in this capacity and is an important conversation for a...2023-09-2240 minCreative Catalyst with Lianne BaronEpisode 3: Managing Stakeholders with Luke HurdOn this episode, we wish Luke a happy birthday and discuss the fallout of a leaked product video. We demystify the types of various stakeholders - including creators - in a typical AR project, and share our strategies for how we select creators for projects. Get your notepads ready, this one is full of power tips!Creators mentioned in this episode:Marc WakefieldPiper ZYPaige PiskinMatthew ChenLianne BaronLianne i...2023-09-1539 minCreative Catalyst with Lianne BaronEpisode 1: Cultivate Creativity with Luke HurdIn this inaugural episode of the Creative Catalyst, host Lianne Baron kicks off her weekly series of conversations with co-host Luke Hurd, where they introduce themselves and share their origin stories. Follow along as they contemplate if we've reached ubiquity with AR on mobile, and how that affects the quality of the creative storytelling happening in the immersive landscape. They also discuss the value of having a unique visual style as a creator and how to cultivate that personal brand, as well as answering the creative call within you, how to encourage Bob Ross "happy mistakes" in...2023-09-0827 minCreative Catalyst with Lianne BaronSeason 1 of the Creative Catalyst PodcastOn the Creative Catalyst podcast, host Lianne Baron chats with co-host Luke Hurd each week to discuss what's happening within the creator landscape. Join her for one-on-ones with innovative artists from all backgrounds who are reshaping the artistic landscape through emerging technology. Deep dive into the strategies, breakthroughs, and insights of some of the brightest minds producing standout work today to help you find the creative catalyst that will ignite your imagination and get you into your flow state!2023-09-0501 min