Shows
The Cambridge Marketing PodcastThe Marketers' Toolkit - 'G'In this episode of the Marketers' Toolkit we discuss Gamification, Geodemographics and much more.
2026-04-2811 min
The Cambridge Marketing PodcastDynamic Pricing: It’s Been Here All AlongYou might think dynamic pricing is a new phenomenon. You’d be wrong. This week’s guest, Marco Bertini, kicks things off by reminding us it’s been around almost as long as commerce itself. We explore why businesses use it, how it affects customers, and when it actually works best.
Marco is Professor of Marketing at Esade, a global business school based in Barcelona.
2026-04-2624 minThe Cambridge Marketing PodcastThe Marketers' Toolkit - 'F'Funnels, Freemium, Forecasting and more. In this episode we cover all things F in the Marketers Toolkit.
2026-04-2209 min
The Cambridge Marketing PodcastConfidence Skills for Better CommunicationCommunications coach Jon Torrens discusses how introverts and neurodivergent people can build real speaking confidence. Jon believes that confidence is developed through practice, preparation, and experience, not personality type.
The episode covers handling inner critics, using pauses effectively, improving meeting participation, and the importance of strong openings and endings. Practical tips focus on clarity, structure, and being heard without needing to dominate.
2026-04-1628 minThe Cambridge Marketing PodcastThe Marketers' Toolkit - 'E' (Episode 2)Part two of “E” in The Marketers Toolkit looks at ESG and economic forces shaping modern marketing. From sustainability and governance to GDP, inflation and consumer confidence, this episode explains how external pressures influence strategy, decision-making and long-term business success.
(Episode 1 of "E" can be found here. https://LightBlueMedia.podbean.com/e/the-marketers-toolkit-e-episode-1/)
2026-04-1416 min
The Cambridge Marketing PodcastThe Art of Selling InnovationIn this episode, Kiran Kapur chats with Richard Leyland from Cambridge Consultants about the challenge of marketing innovation. They explore selling complex, high-risk ideas, overcoming client hesitation, and proving value. The conversation also covers thought leadership, cross-industry marketing, and how AI is reshaping content, strategy, and the future of professional services marketing.
2026-04-0922 minThe Cambridge Marketing PodcastThe Marketers' Toolkit - 'E' (Episode 1)This episode of The Marketers’ Toolkit focuses on “E”, covering End Users, Ethics, and Eye Tracking. It highlights the importance of understanding who uses products, making responsible marketing decisions, and using behavioural insights like eye tracking to improve engagement, design effectiveness, and overall marketing performance.
(Episode 2 of "E" can be found here https://LightBlueMedia.podbean.com/e/the-marketers-toolkit-e-episode-2/)
2026-04-0808 minThe Cambridge Marketing PodcastOpinionated Marketers on: CHOCOLATEWith Easter weekend upon us, our Opinionated Marketers discuss two chocolate related stories from the world of marketing - including The Great KitKat Heist!
2026-04-0111 min
The Cambridge Marketing PodcastThe Marketing Behind Successful Crowdfunding
This episode of the Cambridge Marketing Podcast focuses on how to market an investment crowdfunding campaign. Jason Fishman explains how to attract investors using ads, content and email, why testing different audiences matters, and how retargeting builds trust over time. It highlights the importance of social proof, clear messaging and a strong plan to turn interest into actual investment.
2026-03-2734 minThe Cambridge Marketing PodcastOpinionated Marketers on: SOCIAL VALUEThis week, our Opinionated Marketers discuss how marketing intersects with social and economic change. We look at the government’s new apprenticeship incentives, volunteering, and Marks & Spencer’s latest hire!
2026-03-2410 min
The Cambridge Marketing PodcastIf You’re Not Testing, You’re GuessingData doesn’t kill creativity; it sharpens it. Brook Shepard of Mason Interactive explains why starting with clear goals and basic data matters. Test what you put out, learn what works, and build from it. Used properly, data helps you make better creative and prove what’s actually working—so you can keep improving, not guessing.
2026-03-2027 min
The Cambridge Marketing PodcastWhy Ticket Prices Change: The Truth About Dynamic PricingIn this episode of the Cambridge Marketing Podcast, ticketing expert Richard Howle, founder of RH Insights, explores the realities of dynamic pricing in live entertainment. Drawing on decades of experience with major productions and events, he explains how pricing balances demand, psychology, fan loyalty and commercial risk, revealing how ticketing strategy underpins marketing and the long-term success of shows.
2026-03-1325 minThe Cambridge Marketing PodcastOpinionated Marketers on: WARTIME STRATEGYWith War in the Gulf, this week our Opinionated Marketers discuss what marketers should be doing now and for the future. Kiran Kapur and Charles Nixon discuss.
2026-03-1106 min
The Cambridge Marketing PodcastCustomers First: The Strategy Behind Games Workshop’s SuccessThis week we look at how Games Workshop built Warhammer into a hugely profitable global business by putting customers first.
Kiran Kapur speaks with Richard Kendrick about community, lore, retail experience and lifelong fans – and why focusing on the hobby and the people who love it is beating quick wins, cost-cutting and AI hype.
2026-03-0633 minThe Cambridge Marketing PodcastOpinionated Marketers on: CRISIS MANAGEMENTThis week our Opinionated Marketers highlight a textbook case of crisis management from the UAE. Hosted by Kiran Kapur and Charles Nixon.
2026-03-0408 min
The Cambridge Marketing PodcastThe Cheese Scale: Why You Feel Like a Fraud (and How to Stop)In this episode, Dr Kate Atkin explains why high achievers often feel like frauds despite their track record. She ditches the "syndrome" label for "phenomenon" and uses a clever cheese analogy to help you measure your self-doubt. Learn how to update your self-image and stop the cycle of overworking.
2026-02-2738 minThe Cambridge Marketing PodcastOpinionated Marketers on: POSITIVITYAs the sun begins to shine here in the UK, Kiran Kapur and Charles Nixon digest some of the most positive stories from the world of marketing and beyond.
2026-02-2610 min
The Cambridge Marketing PodcastWhen Customers Are 90% Decided: Rethinking Marketing’s RolePaul Smith, Marketing Director at Hendy Group, shares what automotive can teach marketers about trust, complexity and modern buying behaviour.
When customers arrive 90% decided, marketing’s job shifts from persuasion to reassurance. We talk brand architecture, managing multiple audiences, ethical finance, reputation tracking beyond NPS, and why customer experience is a system... not a moment.
2026-02-1934 minThe Cambridge Marketing PodcastOpinionated Marketers on: ADVERTSThis week Kiran and Charles talk about the Super Bowl ads and why they matter so much. They look at OpenAI bringing in advertising, a rival ad from Claude that questions bias, and Ring’s dog-finding campaign that many people found unsettling.
2026-02-1712 minThe Cambridge Marketing PodcastOpinionated Marketers on: LOSING YOUR WAYThis episode looks at what happens when brands forget who they’re for.
We start with Prestat, the old Piccadilly chocolatier that lost its way after being bought by venture capital, cutting range, pushing expensive boxes and drifting from the customers who loved it. From there we discuss Bass securing the first UK trademark, NatWest chasing “mass affluence”, and why understanding your market still beats clever strategy every time.
[The book referenced towards the end of the episode is called How Africa Works: Success and Failure on The World's Last Developmental Frontier by Joe Stu...
2026-02-1008 min
The Cambridge Marketing PodcastNo Uni? No Problem! Building a Marketing Career Through ApprenticeshipsThis week we celebrate National Apprenticeship Week. Kiran Kapur is joined by Sophie Bolton to talk honestly about what apprenticeships are really like. Sophie shares her own route into marketing, how learning on the job built her confidence, and why apprenticeships can be a smart alternative to university for people at any stage of their career.
This episode is an essential listen for anyone either considering an apprenticeship or taking on an apprentice.
2026-02-0619 min
The Cambridge Marketing PodcastGrowing Your Marketing Team: People, AI, or Both?Kiran Kapur talks with Chris Woodward from Oliver Agency about how marketing agencies are using AI in everyday work.
They cover automation, Oliver’s in-house model, real cost savings, and training teams to use new tools. Chris also explains why many smaller businesses may get better results investing in AI software and skills instead of hiring another person.
2026-02-0128 minThe Cambridge Marketing PodcastOpinionated Marketers on: WEIGHTLOSSThis week our Opinionated Marketers look at how weight loss jabs are reshaping consumer behaviour. From smaller food portions and falling alcohol sales to booming fashion and fitness spending - everything's changing, and changing quickly.
Kiran and Charles also discuss pharma’s push towards pill versions, pressure on pubs and hospitality, the rise of alcohol-free drinks, and what these fast-moving shifts mean for marketers.
Read the article discussed here: https://www.bbc.co.uk/news/articles/cj6wy85l3x5o
2026-01-2708 min
The Cambridge Marketing PodcastInside the World’s Most Effective Ad CampaignsThis episode explores the adverts that really work! We're joined by Lynne Deason of Kantar and look at everything from John Lewis Christmas classics and Coca-Cola’s personalised bottles to Amazon’s festive storytelling and Ariel’s “Share the Load” campaign.
Lynne reveals what these campaigns get right, how emotion and music shape impact, and why positive representation helps brands connect with audiences worldwide.
2026-01-2330 minThe Cambridge Marketing PodcastOpinionated Marketers on: GOOD NEWSIn this episode, Kiran Kapur and Charles Nixon dig into the GOOD news stories getting buried by bad headlines.
They talk about the retail successes at Next and Marks & Spencer, the truth behind 'Blue Monday', Universal Studios coming to the UK, and why adults are buying more toys!
2026-01-2113 min
The Cambridge Marketing PodcastStop Chasing Algorithms: A Reality Check On Modern MarketingThis episode is about slowing down and doing marketing properly. Abe Kasbo of Verasoni argues that brands have become addicted to shortcuts, dashboards and shiny new tools.
We talk about why product, brand and customer experience matter more than platforms, why not everything should be “digital-first”, and how businesses can build real growth without gambling on trends or tech hype.
2026-01-1628 minThe Cambridge Marketing PodcastOpinionated Marketers on: 2026 TRENDSKiran Kapur and Charles Nixon start with Peter Fisk’s Trend Kaleidoscope and use it as a way into what 2026 might really look like. They talk through AI, politics, economics, climate, and shifting behaviour, cutting through trend noise to focus on what feels solid, what feels overplayed, and what might genuinely affect how people live and work.
2026-01-1408 minThe Cambridge Marketing PodcastCambridge Marketing College launches NEW AI Focused Apprenticeships2026 sees Cambridge Marketing College launch its new AI-focused apprenticeships. Listen to Kiran Kapur, Charlotte Lestienne and Neil Wilkins discuss the new programmes, and find out how you can get involved as both an apprentice and employer.
2026-01-0817 min
The Cambridge Marketing PodcastCambridge Marketing College launches NEW AI Focused Apprenticeships2026 sees Cambridge Marketing College launch its new AI-focused apprenticeships. Listen to Kiran Kapur, Charlotte Lestienne and Neil Wilkins discuss the new programmes, and find out how you can get involved as both an apprentice and employer.
2026-01-0817 minThe Cambridge Marketing PodcastOpinionated Marketers on: 2025As 2025 draws to a close, our Opinionated Marketers reflect on the year that was.
2025-12-1916 minThe Cambridge Marketing PodcastOpinionated Marketers on: Trains, Logos and DesignAmong this week's topics - Kiran and Charles discuss the new 'Great British Railways' branding, and why no Marketing Agency will have a single positive word to say about it!
2025-12-1112 min
The Cambridge Marketing PodcastWhy Marketers Are Struggling — And How to CopeMarketing is fast, demanding and often overwhelming. In this episode, we talk honestly about why the job feels so stressful, how burnout shows up, and why resilience varies so much from person to person. Psychotherapist and marketing consultant Kim Tasso explains warning signs, team pressures, remote-work challenges, and simple ways to lower stress before it hits a breaking point.
2025-12-0833 min
The Cambridge Marketing PodcastThe Reality of Police Communications: Strategy, Safety and Social MediaIn this episode, we explore the world of police communications with Janeen Harding, Digital Communications and Engagement Advisor for Lincolnshire Police.
We discuss crisis communications, media training, stakeholder engagement, and the challenge of reaching diverse rural communities. Janine also reveals how powerful campaigns like Think of Denii are created—and why the force launched a successful TikTok strategy to engage younger audiences.
It's a Perfect listen for those interested in public sector communications, digital strategy, and community engagement.
2025-11-2830 minThe Cambridge Marketing PodcastOpinionated Marketers on: BUDGET 2025This week, Kiran and Charles discuss the 2025 UK Budget and what it really means for people and businesses. They dig into tax changes, rising costs, climate policy twists and why the headlines don’t tell the full story.
2025-11-2713 minThe Cambridge Marketing PodcastOpinionated Marketers on: AI BUBBLESCharles and Kiran discuss whether the rapid rise in AI valuations is heading for a bubble burst, sparked by big investor moves and unrealistic expectations. They stress that AI is here to stay but due a reality check.
The conversation then turns to online pricing tactics; hidden fees, fake discounts and murky sales practices - and why marketers should stick to transparency if they want to keep their reputation intact.
2025-11-2008 min
The Cambridge Marketing PodcastSocial Media Secrets Made Easy: What Really Helps You Get SeenSocial media consultant Daisey Cooke joins Kiran Kapur for a lively conversation about showing up online without losing your mind.
They explore where your audience actually is, why consistency beats chasing trends, and how simple strategy brings calm to the chaos. Practical, honest and full of human insight, it’s a gentle guide to making social media work your way.
2025-11-1431 minThe Cambridge Marketing PodcastOpinionated Marketers on: GLOBAL CONSUMER TRENDSFrom China’s Singles Day to the rising price of gold - Kiran Kapur and Charles Nixon explore how global consumer habits, cultural events, and economic shifts shape marketing opportunities.
This week, they discuss adapting to new social and retail phenomena, the importance of wide-ranging news sources, and why smart marketers always look beyond the headlines.
2025-11-1112 min
The Cambridge Marketing PodcastWhy Great Copy Starts Before You Write a Word – with Jamie ThomsonKiran Kapur talks to copywriter Jamie Thomson about why the best writing begins long before fingers touch the keyboard.
He explains his five-step “Brand New Copy” method, showing how understanding goals, psychology, and positioning makes copy clear, human and effective. A practical chat about thinking, not just typing — and why AI can’t replace that.
2025-11-0729 minThe Cambridge Marketing PodcastOpinionated Marketers on: NOSTALGIAKiran Kapur and Charles Nixon talk about the new John Lewis Christmas ad, the comfort of old-fashioned catalogues, and the joy of getting something in the post. They share memories of real shopping and chat about a brand that skips Black Friday discounts to give money to charity instead — proving kindness can stand out more than sales.
2025-11-0412 min
The Cambridge Marketing PodcastAm I Paranoid About AI? A Conversation with Neil WilkinsAI is reshaping everything—from business to our sense of what’s real. In this thought-provoking conversation, Kiran asks Neil Wilkins whether our unease around artificial intelligence is justified or simply misunderstood.
Together they explore AI-first businesses, human–machine “relationships,” and what happens when technology starts to feel a little too human.
2025-10-3131 minThe Cambridge Marketing PodcastOpinionated Marketers on: ROBOTSCharles and Kiran explore the reality of robots in care homes, from Japan’s seal-like companions to machines that just get in the way. They debate why humans keep giving robots faces, what makes automation useful, and whether we’re designing for need or novelty.
2025-10-2912 min
The Cambridge Marketing PodcastCreating NEW Product CategoriesVahagn Sarksyan, VP of Marketing at KRISP, shares how the company turned a simple noise-cancelling tool into a whole new voice AI category.
From educating users who didn’t know they had a problem to shifting from B2C to B2B, he talks about testing ideas fast, building trust, and turning product value into the story.
This episode is a sharp and honest look at marketing in action.
2025-10-2026 minThe Cambridge Marketing PodcastOpinionated Marketers on: LONG WAVE THEORYIn this episode of Opinionated Marketers, Kiran Kapur and Charles Nixon discuss Schumpeter’s long wave theory and the cycles of creative destruction—from steam power to AI. They look at how innovation changes economies, jobs, and industries, why adaptability matters, and whether solar energy could drive the next global revolution.
Read more: “4.6 Billion Years On, the Sun Is Having a Moment” – The New Yorker
2025-10-1517 min
The Cambridge Marketing PodcastSowing the Right Message: Marketing to Farmers with Anthony SmithThis week on The Cambridge Marketing Podcast, Anthony Smith from Red Stag Media explains how to market to farmers and agribusinesses. He shares insights into agricultural and horticultural marketing, the power of digital tools in farming, and why using the right language is vital for connecting with rural audiences.
2025-10-1034 min
The Cambridge Marketing PodcastThe Three Secrets to Avoiding 'Death by PowerPoint': Story, Visuals, and PacingIn this episode, we explore a Three-Step Formula for successful PowerPoint presentations.
Our guest is Richard Goring of BrightCarbon, who reveals why many presentations miss the mark and therefore fail in their objective.
This episode is a must-listen for anyone who uses PowerPoint, Google Slides or any other tool for business communication, sales, training or marketing.
2025-10-0333 min
The Cambridge Marketing PodcastHow to write emails that people ACTUALLY readEmail expert Kim Arnold joins Kiran to reveal why most of us are terrible at writing emails—and how to fix it.
From the “Dump Truck” (walls of text) and “White Bread” (bland, personality-free emails) to the “Undertaker” (buried calls-to-action), Kim explains the biggest mistakes people make and shares practical tips to write clear, persuasive, and human emails that actually get replies.
Whether you’re emailing colleagues, chasing clients, or battling Teams and Slack overload, this episode is packed with real-world advice to make your messages stand out.
2025-09-2640 min
The Cambridge Marketing PodcastCommercial Intelligence Explained: How to Measure What Really Matters in MarketingWhat does “commercial intelligence” really mean for marketers, and why do so many of us avoid it? In this episode, I sit down with Andrew Hatcher (entrepreneur, investor, and fellow of the Cambridge Marketing College) to cut through the noise around numbers, ROI, and lifetime customer value.
We dig into the stuff marketers often push aside: how much it costs to get a customer, how much it takes to keep them, and what they’re actually worth over time. Andrew explains why being “too creative for the maths” is just an excuse, why brand awareness can be measured...
2025-09-1930 min
The Cambridge Marketing PodcastEmployer BrandsWhat does a strong employer brand really look like? Alexis Drake of Reed Talent Solutions explains why honesty beats buzzwords, how the right Employee Value Proposition attracts top talent, and why cutting through the corporate beige is essential for smarter talent acquisition and retention.
2025-09-1120 min
The Cambridge Marketing PodcastCommunity Engagement and Stakeholder MarketingWhat really makes a community tick? Hayley Williams, founder of Keystone Marketing, shares how to spark community engagement, move beyond personas, and build trust through authentic conversations.
2025-09-0530 minThe Cambridge Marketing PodcastOpinionated Marketers on - CRACKER BARRELCharles Nixon and Kiran Kapur dive into Cracker Barrel’s failed logo rebrand, how a presidential tweet turned backlash into retreat, and what it reveals about branding, social media firestorms, and influencer power.
Plus: the rise of AI influencers and how electric cars could reinvent roadside dining.
2025-09-0111 min
The Cambridge Marketing PodcastThe AI Marketing Summit 2025: How to Future-Proof Your StrategyIn this episode, Kiran sits down with Neil Wilkins, founder and host of the AI Marketing Summit, to explore how AI is reshaping marketing strategy, creativity, and business growth.
From practical tools like process mapping and AI video creation to big-picture questions on ethics, AGI, and the future of work, the summit brings together 24 global thought leaders for a full day of keynotes, panels, and live discussions.
You’ll discover how to bridge the gap between everyday AI tools (like ChatGPT) for research or conten, and the bigger strategic moves that can reshape your business. We...
2025-08-2825 minThe Cambridge Marketing PodcastOpinionated Marketers on: EMOTIONAL AICan AI feel? Our Opinionated Marketers debate the absurd, the worrying, and the hilarious sides of emotional machines.
2025-08-2614 minThe Cambridge Marketing PodcastOpinionated Marketers on: UK INFLATIONCharles Nixon and Kiran Kapur tackle inflation, pricing, and AI in marketing - why innovation and clear storytelling matter now more than ever.
2025-08-2110 minThe Cambridge Marketing PodcastOpinionated Marketers on: AOL RIPThis week our Opinionated Marketers bid a misty-eyed farewell to what was once America's biggest internet service.
2025-08-1209 minThe Cambridge Marketing PodcastOpinionated Marketers on: WORD SOUPThis week, Kiran and Charles dive into how AI is shaking up marketing - from streamlining everyday tasks to churning out word salad. They explore job hunting with AI, shifting workplace culture, and why clear, simple messaging matters more than ever.
2025-07-2910 minThe Cambridge Marketing PodcastOpinionated Marketers on: ASIAN MARKETSIn this episode, Kiran and Charles chat about how businesses need to stop ignoring Asia and start marketing to it—not just outsourcing. They explore IKEA’s smart moves in India, lab-grown diamonds gaining ground, and how solar panel recycling could reshape sustainability.
2025-07-2309 min
The Cambridge Marketing PodcastMarketing for ArchitectsMarketing for architects is WAY more interesting than you'd think!
For this episode, Susie Lober joins us to share why strategy beats shouting, how word-of-mouth actually works, and why architects aren’t just selling buildings.
Susie has a very impressive CV, having worked at Norman Foster’s iconic Foster + Partners and who now runs her own consultancy, LO Marketing.
2025-06-2728 min
The Cambridge Marketing PodcastRe-branding Right!In this episode, brand strategists Rachel Fairley and Sarah Robb join us to discuss their book Re-Brand Right: How to Refresh Your Brand and Marketing to Grow Your Business.
We explore what rebranding really means, why it’s not just about new logos, and how smart brand strategy can boost revenue, cohesion—and even price. The discussion is FULL of sharp insight and fresh thinking!
2025-06-2039 minThe Cambridge Marketing PodcastMarketing a Theatre ProductionThis week Matt Wake of Hideout Theatre joins Kiran to discuss how his theatre company is storming the Edinburgh Fringe Festival this summer with their show The Players of Diadon.
But, with no tangible product, how do you go about marketing? Listen to hear Matt talk about guerrilla tactics, branding and good old-fashioned hustle!
2025-06-1631 minThe Cambridge Marketing PodcastOpinionated Marketers on: AI FrustrationsThis week, our Opinionated Marketers discuss the unnecessary use of AI in everyday life.
2025-06-1112 minThe Cambridge Marketing PodcastSOSTACIn this episode of the Cambridge Marketing Podcast, Kiran Kapur talks with marketer Sam Bridge about using the SOSTAC framework for effective marketing planning.
They discuss how to make it work in real-world scenarios (dealing with vague briefs, moving targets, and tight deadlines) while keeping marketing strategies clear and focused.
2025-06-0633 minThe Cambridge Marketing PodcastOpinionatd Marketers on: THE MARKETING MEETUP SURVEYThis week Charles Nixon and Kiran Kapur discuss the findings from a Marketing Meetup survey, highlighting marketers’ views on workload stress, team dynamics, and AI adoption.
2025-06-0413 minThe Cambridge Marketing PodcastMarketing in the Charity SectorThis week, we chat with Wendy Thompson, Chair of ERIC, the children's bowel and bladder charity.
We explore the power of clear, stigma-free communication, what it’s really like being a trustee or chair, and how clever marketing and humour help support thousands of families dealing with tough health issues.
2025-05-2922 minThe Cambridge Marketing PodcastOpinionated Marketers on: PRICINGThis week, our Opinionated Marketers discuss why brands should embrace pricing transparency. We also touch on changing consumer habits in the night time economy.
2025-05-2710 minThe Cambridge Marketing PodcastMeasuring Marketing EffectivenessIn this episode, we dive into the tricky world of marketing measurement with Richard Levy.
Why are marketers so nervous about being measured? How can we show real impact beyond fluffy metrics?
From brand tracking to boardroom language, we explore what really works when proving marketing’s value without losing the creative spark.
2025-05-2225 minThe Cambridge Marketing PodcastOpinionated Marketers on: EUROPEThis week our Opinionated Marketrers look at the new UK-EU trade deal and what it actually means beyond the headlines.
Plus, we chat about AI avatars in finance and how tech is reshaping work.
2025-05-2009 minThe Cambridge Marketing PodcastBrand ManagementIn this episode, brand expert Anushree Deshpande discusses brand management for small businesses, emphasising consistency, authenticity, and values.
She shares solopreneur insights, the power of tone of voice, and building trust through clear, strategic brand expression across all touch points.
It's a must-listen for anyone involved in the day-to-day running of a business and, of course, working in marketing.
2025-05-1627 minThe Cambridge Marketing PodcastOpinionated Marketers on: CONSISTENCY AND CALMThis week, our Opinionated Marketers reflect on how businesses play a role in customer wellbeing in today's chaotic world. We also discuss M&S's measured response to their recent cyberattack.
2025-05-1309 minThe Cambridge Marketing PodcastDigital Product ManagementIn this episode of the Cambridge Marketing Podcast, Richard Kendrick breaks down what it means to be a digital product manager—and why it’s such a fast-paced, exciting role.
Unlike traditional product management, where you're dealing with physical goods, digital products (like apps or platforms) are constantly evolving and can be updated instantly based on user feedback.
The conversation touches on key ideas like launching with a “minimum viable product” (MVP), staying close to your users, and using data to improve continuously. Richard also emphasises the importance of communication and stakeholder management, especially when working...
2025-05-0926 minThe Cambridge Marketing PodcastSegmentation and Hyper-PersonalisationIn this episode, Jason Donapel, co-founder of The Email Experience, dives into how brands can level up their retention marketing using smarter segmentation and hyper-personalisation.
He explains why relying on generic pop-ups, discounts, and surface-level personalisation just doesn’t cut it anymore. Instead, he advocates for tailoring messages based on real customer behaviour—like what they’re browsing or why they signed up in the first place—and choosing the right channels (email, SMS, even postcards) to reach them at the right time.
Jason’s all about using welcome flows and opt-ins to l...
2025-05-0230 minThe Cambridge Marketing PodcastOpinionated Marketers on: RESILIENCEIn this weeks news, there are three prime examples of why resilience is so important. Kiran Kapur and Charles Nixon discuss.
2025-04-3010 minThe Cambridge Marketing PodcastSocial ValueThis podcast episode explores the concept of social value in the context of corporate responsibility and sustainability, with insights from Victoria Hartley, a sustainability professional.
Victoria outlines how social value has evolved from early philanthropic efforts by industrialists (such as providing housing and education for workers) into a more strategic and measurable part of modern business practice.
Today, social value encompasses a business’s broader responsibility across its entire value chain, including supplier communities and environmental impact. It’s no longer seen as a “fluffy” add-on, but as a vital component of a company’s strategy.
2025-04-2424 minThe Cambridge Marketing PodcastOpinionated Marketers on: NAVIGATING TARIFF TURBULENCEIn this episode of Opinionated Marketers, Charles Nixon and Kiran Kapur dive into the world of tariffs and their far-reaching effects.
Discover how tariffs, although not an immediate economic remedy, shape the landscape of international trade, influence consumer behaviour, and impact macro-economic policies.
As we venture into potential recession, the conversation highlights the importance of reassessing business models, optimising processes, and embracing innovations such as AI to counteract economic challenges.
2025-04-2307 minThe Cambridge Marketing PodcastAgency RelationshipsOn this programme, we discuss the value of strong agency relationships. Our guest is Andy Bargery, Client Director at oystercatchers - a company specialising in creative excellence in marketing communications.
2025-04-1724 minThe Cambridge Marketing PodcastOpinionated Marketers on: THE ETHICS OF MARKETINGCharles Nixon says it's time to "Up your ante" and do 25% more marketing. Find out why in this week's episode of Opinionated Marketers.
2025-04-1511 minThe Cambridge Marketing PodcastContent LocalisationThis week we explore the importance and benefits of content localisation. Our guest is Shaheen Samavati from VeraContent, a marketing agency who specialise in Multimedia Localisation services.
2025-04-1128 minThe Cambridge Marketing PodcastMarketing in the Legal ProfessionThis week we look at marketing in the world of legal with returning guest, Rob Watson.
2025-04-0322 minThe Cambridge Marketing PodcastOpinionated Marketers on: APRIL FOOLSThis week - among other topics - our Opinionated Marketers discuss the demise of April Fools.
2025-04-0215 minThe Cambridge Marketing PodcastThe Museum of Brands - Part 2In our last episode, we took a tour of the Museum of Brands in London. This week the Museum's Director, Paul Botje, speaks to us about the collection, the challenges and the future of the museum.
2025-03-2832 minThe Cambridge Marketing PodcastExploring the Evolution of Iconic Brands at the Museum of BrandsWelcome to the Cambridge Marketing Podcast, where this week, we take you on a fascinating journey through time at the Museum of Brands in Notting Hill, London. Joined by Christian Pratt, founder of The Clarity Company, we explore the rich history of branding, from Victorian railway memorabilia to iconic 20th-century products and beyond.
As we walk through the Time Tunnel, we discover how brand communications have evolved, examining intriguing exhibits that highlight the transformation of consumer brands and packaging over the decades. From early long-form advertisements to the rise of collectibles and modern branding trends, this episode...
2025-03-2043 minThe Cambridge Marketing PodcastOpinionated Marketers on: RETRO MARKETINGThis week our Opinionated Marketers discuss the new/old marketing strategy of GAIL'S bakery in the UK.
2025-03-1810 minThe Cambridge Marketing PodcastExploring Cultural Nuances in International Marketing StrategiesWelcome to the Cambridge Marketing Podcast, where we delve into the intricacies of international marketing with Nandan Sengupta, a Senior Lecturer and Director of Studies at Anglia Ruskin University. In this episode, we explore how marketing frameworks, both classical and contemporary, remain relevant and essential in today's global landscape.
Nandan emphasizes the importance of understanding cultural elements in decision-making, highlighting that different markets require tailored strategies. Whether discussing the nuances of selling consumer electronics in India or understanding the unique challenges posed by diverse global regulations, this episode is packed with insights.
We also examine...
2025-03-1431 minThe Cambridge Marketing PodcastOpinionated Marketers on: REVIEWSIn a shock discovery, this week we reveal which of our Opinionated Marketers is a bona fide influencer!
2025-03-1009 minThe Cambridge Marketing PodcastMarketing a FestivalWe've all heard about Experiential Marketing, but this week we discover how you market an experience. Our guest is Christopher Bone, Communications Director for the hugely successful Hay Festival in the UK.
2025-03-0732 minThe Cambridge Marketing PodcastOpinionated Marketers on: The Trough of DisillusionmentThis week our Opinionated Marketers discuss Britain's booming Net Zero economy, and a change of perspective towards AI.
2025-02-2614 minThe Cambridge Marketing PodcastInside the World of Golf's Leading Equipment BrandsWelcome to this episode of the Cambridge Marketing Podcast where we delve into the niche world of golf marketing with James Savage, PR and Communications Manager at Acushnet UK.
Discover the strategies behind marketing leading golf brands Titleist and Footjoy, the competitive landscape of the golf ball market, and the importance of maintaining brand consistency from professional tours to dedicated golfers.
2025-02-2029 minThe Cambridge Marketing PodcastThe Future of AIThis week we explore the future of AI with Patrick Husting, the developer of a new third-party add-in called Ghostwriter.ai.
2025-02-1431 minThe Cambridge Marketing PodcastCrisis CommunicationsThis week we look at effective crisis communications strategies with Terry Nicklin.
2025-02-0631 minThe Cambridge Marketing PodcastOpinionated Marketers on: TARIFFSThis week our Opinionated Marketers discuss Trump's Tariffs and the segmentation of grapes!
2025-02-0509 minThe Cambridge Marketing PodcastOpinionated Marketers on: DeepSeekThis week our Opinionated Marketers discuss DeepSeek - the new Chinese AI chatbot which has wiped off nearly $1-trillion from global stock markets.
2025-01-2915 minThe Cambridge Marketing PodcastThe Computer Gaming IndustryEver wanted to work in the computer gaming industry but not sure how to make it happen?
Want to know why marketing in a computer game is irresistible to advertisers?
John-Paul Burke, head of Overwolf UK, is Kiran's guest this week.
2025-01-2333 minThe Cambridge Marketing PodcastOpinionated Marketers on: SLIME"Convincing the world to eat green slime" - just one of the topics on this week's Opinionated Marketers.
2025-01-2114 minThe Cambridge Marketing PodcastOpinionated Marketers on: SMELLIESIn our first episode of 2025, our Opinionated Marketers discover high-end anti-perspirant.
2025-01-1517 minThe Cambridge Marketing PodcastCareersAs we start 2025, this episode is dedicated to Career Development.
Our guest is Anne Bailey - CEO and Co-Founder of Form the Future, who in 2025 celebrate 10 years of helping young people learn about and form their future careers.
2025-01-1331 minThe Cambridge Marketing PodcastOpinionated Marketers on: 2024How was 2024 for marketers? Did our Opinionated Marketers correctly predict how the year would play out? Listen to our final episode of the year to find out!
2024-12-1813 minThe Cambridge Marketing PodcastOpinionated Marketers on: 2025This week our Opinionated Marketers discuss Peter Fisk's A-Z Trend Kaleidoscope.
2024-12-1115 minThe Cambridge Marketing PodcastThe Future of SearchThis week we explore how search engines will work in the future, and what marketers need to know now. Paris Childress of Hop Online ltd is our expert guest for this episode.
2024-12-1023 minThe Cambridge Marketing PodcastDifferentiationThis week we discuss how you differentiate your product from your competitors. Our guest is Barry LaBov, author of 'The Power of Differentiation'. We explain what differentiation is, and how to discover what separates you from your competition.
2024-12-0325 minThe Cambridge Marketing PodcastOpinionated Marketers on: jaGuarAmong this week's marketing stories - the rebrand of jaGuar catches the eye of Kiran Kapur and Charles NIxon.
2024-11-2713 minThe Cambridge Marketing PodcastGeneralist MarketingThis week we explore the varying and exciting role of being a Generalist Marketer. My guest is Joanna Hudson - Communications and Engagement Manager at the Department of Veterinary Medicine at the University of Cambridge.
2024-11-2525 min