Shows
Marketing and Coffee - Podcasts with Lijo IttoopScaling E-Commerce through marketplaces - The BiC storyAbout the speaker - Ahmed Gowda (https://www.linkedin.com/in/ahmedgowda/)
With a career spanning across organizations like Microsoft and Asus, he now heads E-Commerce and digital for BiC MEA. He has successfully scaled BiC in the last 2 years on all marketplaces.
In this episode
His LinkedIn banner says, "In search of incredible". What's the story behind that?
Stationery, light, and razors... With almost no overlap in the audience, what's the positioning of the brand? What does it stand for? How does marketing go about things?
How did you go around achieving...
2021-02-1331 min
Marketing and Coffee - Podcasts with Lijo IttoopFor the CEO: Key marketing metrics to focus on.About the Speaker (https://www.linkedin.com/in/lijoittoop/)
Lijo's passion is driving tech and analytics in marketing. His experience of working with startups and corporates has made him build a skill set of scaling when required and making small budgets work for an SMB. His early experience in sales has made him an analytical and number driven approach to marketing too.
Lijo has cross-continent experience working for industry giants from the likes of Pepsico, Nokia, Microsoft, and Perfetti, Lijo Ittoop is a seasoned marketing and consumer behavior professional with over 20 years of experience. He...
2021-01-3013 min
Marketing and Coffee - Podcasts with Lijo IttoopUsing Facebook Groups to build a community - The Female Fusion Network storyAbout the speaker - Kellie Whitehead (https://www.linkedin.com/in/kelliewhitehead/)
WIth 20 years of full mix Marketing, PR, and digital experience across the UK, Europe & the GCC, Kellie specializes in fan and audience engagement communications and content, digital and traditional. Creator of #Cinemama consumer events brand and founder of Female Fusion, the largest and most active community for women in business in the UAE.,
She is an expert in attendee/ticketing strategy, creative copy, and content, influencer engagement strategy and execution, media relations, traditional and digital public relations, and campaign creation...
2021-01-1640 min
Marketing and Coffee - Podcasts with Lijo IttoopBuilding a health food brand - Simply Healthy Foods storyAbout the speaker (https://www.linkedin.com/in/mitun-de-sarkar-83525419/)
In addition to being a dietitian and entrepreneur, Mitun is also a prolific nutrition writer and has an active social media presence. She has contributed in-depth articles and advice columns to Dubai’s leading publications. Mitun is regularly featured in Gulf News, Khaleej Times, Friday Magazine, The National, Wknd Magazine, Better Health Segment by Gulf News, Masala Magazine, Yoga life, and many more.
Mitun has her daily health tips running on the radio station Suno 1024, where she discusses the latest local and global health and nu...
2021-01-0217 min
Marketing and Coffee - Podcasts with Lijo IttoopYear End: Top 20 tips from the 2020 PodcastsThanks to all who have supported me this year. This has been a tough year for most businesses. Consumer behavior has fluctuated like never before. It has never been so difficult for a marketer to plan. The goals will keep moving in 2021 as a consumer tries to find a balance between offline and online. These are the top 20 tips I put together from all my 32 podcasts.
1. Quality of followers takes precedence over quantity.
2. Assortment of products, pricing, experience, and the marketing engine to drive E-commerce.
3. No more online only and offline-only...
2020-12-2617 min
Marketing and Coffee - Podcasts with Lijo IttoopOnline Food Ordering - The Chatfood storyAbout the speaker - https://www.linkedin.com/in/benjamin-mouflard-58218911/
With a career spanning 16 years in retail, travel, and digital, Ben started his online food ordering platform, Chatfood to give the power back to the restaurants.
Ben has worked for Facebook, Microsoft, Yves Saint Laurent Beauté amongst others. He has been based in Dubai for the last 7 years and founded Chatfood in 2018.
In this episode
How Chatfood is different?
What were the biggest marketing challenges when you started off and were building the Chatfood brand? What has been the biggest learnings a...
2020-12-1927 min
Marketing and Coffee - Podcasts with Lijo IttoopGrowing E-commerce with the right metricsSprii.com has been placed into liquidation after running out of cash. This is close on the heels of Awok.com.
During this pandemic when offline businesses were facing resistance more and more businesses moved online and added up to the crowd. Standing out from the crowd is becoming challenging day by day.
A holistic eCommerce marketing strategy is made up of marketing tactics both on and off your website. A sound marketing strategy can help you build brand awareness, drive customer loyalty, and ultimately increase online sales.
While nonmarketing matters are something...
2020-12-1222 min
Marketing and Coffee - Podcasts with Lijo IttoopTop digital trends for 2021In this episode
2021 will be the year that data separates organizations from competitors and customers. The ability to unlock and analyze the data will become foundational to growth. Conversations will be more important than transactions.
Machine learning is indispensable when it comes to personal digital marketing. Thanks to incredible advancements. In terms of machine learning capabilities, analytics companies can offer unique digital experiences, specific customers with virtually nothing. More than a flip of a switch. So instead of having a single experience for all your users, your site can be personalized to fit the needs...
2020-12-0500 min
Marketing and Coffee - Podcasts with Lijo IttoopFood Marketing - The Nando's UAE storyAbout the Speaker - Ketaki Shah (https://www.linkedin.com/in/ketaki-shah-87742350/)
Ketaki is the Marketing and PR manager in Nando's UAE. With a career starting in customer service, consumers were at the center of everything she did in her career.
In her present role, she overlooks the marketing for the retail chain here in UAE through retail and online channels
She started her career with KingFisher Airlines with customer service and managed their loyalty programs towards the end.
In this episode
The African brand heritage.
Covid has brought about...
2020-11-2800 min
Marketing and Coffee - Podcasts with Lijo IttoopMarketing done right with videosAbout the speaker Vietek Ladislaav (https://www.linkedin.com/in/vietekladislaav/)
Vietek is the Executive Director at Square motion (Video Marketing Agency based in Dubai). He helps business owners, entrepreneurs, and brands to grow the business with the power of business videos!
Their expertise is on HR-related videos like Corporate, Onboarding, Induction, Employee satisfaction, CEO Message, Meet the Team, and other videos. They work with clients like DHL, Baker Hughes, SERCO, DANZAS, Emicool, HomesRUs, Daiso, and others to create videos and guarantee you 100,000 views on YouTube in 1 month with a money-back policy.
...
2020-11-2100 min
Marketing and Coffee - Podcasts with Lijo IttoopMarketing A Product Targeted To Millennials.About the speaker - Craig Fernandes. (https://www.linkedin.com/in/craig-fernandes-lockandstock/)
A Dubai kid with Indian heritage, he is the Co-founder and CEO of Lock and Stock, a free mobile application that rewards students with points that can be redeemed for offers and discounts from over 300 brands in the UAE, jobs, and internships, and even scholarships from some of the most renowned universities.
In this episode
As digital well-being is at the forefront of all mental health for kids, how does the app play a role in that?
With this lockdown, have...
2020-11-1400 min
Marketing and Coffee - Podcasts with Lijo IttoopWhy the right marketing talent is so important!About the speaker (https://www.linkedin.com/in/julia-samodurova/)
Founder of unmarketd - curated marketplace for elite performance marketing and growth experts.
https://unmarketd.com/
Previously:
CMO Rocket Internet ME,
Head of Digital Marketing FoodPanda ME (now Delivery Hero)
Head of Web Analytics Lazada Group (Alibaba)
Advised on digital transformation $Bn companies including KFC MENA
Covered in this episode
Her recent take about the growth strategies for brands in MENA.
How she started unmarktd.com - a marketplace for marketeers.
The importance of the...
2020-11-0700 min
Marketing and Coffee - Podcasts with Lijo IttoopBuilding a Rewards PlatformAbout the speaker (https://www.linkedin.com/in/jayamaru/)
Jaya is the co-founder of Rewardz, Asia's leading HR Tech and digital rewards marketplace player and has been championing the Middle East business. Since their inception, they have worked with some of UAE's best employers - implementing their platforms at local and global levels. They have been recognized as HR Tech Provider of the Year (2018) and Best Corporate Wellness Partner of the Year (2017).
Previous to that Jaya worked in the banking sector in organizations like Citibank
In this episode
Rewardz.ae is essentially...
2020-10-3100 min
Marketing and Coffee - Podcasts with Lijo IttoopMarketing in the insurance industryAbout the speaker - Melissa Lopez (https://www.linkedin.com/in/mlopez4629/)
A London Business School graduate, Melissa presently heads the regional marketing strategy team in Metlife for Europe and MEA markets. Before joining Metlife, Melissa worked in with Citibank and Lehmann Brothers.
Having worked and studied across North America, Europe, and Asia, Melissa is now based in Dubai.
Within Metlife, Melissa does product marketing, and operations to deliver on key strategic projects for the business. This includes oversight of digital assets and sales tools, customer journey improvements, campaign launches, and...
2020-10-2400 min
Marketing and Coffee - Podcasts with Lijo IttoopRetail in the digital worldAbout the speaker Kartik Bhatt (https://www.linkedin.com/in/kartik-bhatt/)
Successful E-Commerce & Retail Business Leader with 18 + years of Revenue & PNL Management, Strategic Transformation experience across Ecommerce & Multi-Format Core Retail (Adventure, Fashion & Duty-Free Retail) across GCC, South East Asia & India.
Enroute to building adventure retail's largest marketplace across GCC with more than 100K products across 5 countries, reaching out to more than 60 million digital shoppers.
Entrepreneurial history of setting up Fashionara.com a venture-funded fashion & lifestyle E-Commerce startup in India with around 200 brands.
A Retail Coach...
2020-10-1700 min
Marketing and Coffee - Podcasts with Lijo IttoopRedefining Market ResearchAbout the speaker - Himanshu Vashishtha (https://www.linkedin.com/in/himanshuvashishtha/)
Himanshu works with organizations to increase their probability of success. He helps them in four key areas innovation, differentiation, evaluation, and activations.
With over a decade in the region of C-suite discussion with clients in Fortune 500 companies like P&G, Levers, Mars, Nestle, Pepsi, GM, Visa and with local giants such as Almarai, Emaar, Etisalat, du, Saudi Telecom, Al Jazeera, Mashreq Bank as well as leading government bodies like Prime Ministers Office, Saudi Tourism, RTA, Ministry Of Economy (UAE), pointed to the...
2020-10-1000 min
Marketing and Coffee - Podcasts with Lijo IttoopBuilding a Fitness and Sports MarketplaceAbout the speaker (https://www.linkedin.com/in/ben-samuel-57a89642/)
Fit On Click was founded in 2015 by Ben. He was struggling to find a fitness facility as per his requirements in his community in Dubai. What started as an online fitness and wellness finder is now a one-stop-shop for all the fitness, healthy food, and sports requirements in UAE. He recently started an app called Fitze where he consumers get rewarded for physical activities and every step that they take.
Ben is not only working together with the fitness community but changing how people live...
2020-10-0300 min
Marketing and Coffee - Podcasts with Lijo IttoopAffiliate Marketing -The secret ingredient to online successAbout the speaker - Artem Rudyuk (https://www.linkedin.com/in/ruart/)
Artem heads MENA for Admitad which develops affiliate partnerships between e-commerce merchants and online publishers on cost per action basis. Admitad is a global affiliate platform with a turnover of $5 Billion in 2019.
With a career spanning 7+ years in the region, he was also diplomatic attache in the Russian embassy in Qatar. A multilinguistic with knowledge in German, Russian, and Arabic due to the time spent in Jordan learning it.
In this episode
Almost 9 months back Artem wrote in Forbes...
2020-09-2622 min
Marketing and Coffee - Podcasts with Lijo IttoopE-commerce Marketing for RestaurantsAbout the Speaker (https://www.linkedin.com/in/tirupats/)
Srikanth heads the E-Commerce vertical for Pizza Hut in their Middle East, Africa, Turkey, and Pakistan markets. An NYU Stern School postgraduate in Business, he has traveled the world in various roles. He is now in UAE where he is been based for the last 3.5 years. Before Pizza Hut, he was working with Noon.com.
In this episode
How easy or difficult it is to sell Pizza Hut online on its own e-commerce website? Don't consumers prefer marketplace like Zomato or Talabat over brand...
2020-09-1924 min
Marketing and Coffee - Podcasts with Lijo IttoopSMB Marketing in the new normalAbout the speaker - Injeel Moti
A Journalism & Communications degree holder, Injeel can be best described as your go-to girl for all things Public Relations and New-age Marketing. Following on from a 5-year stint working in the region, Injeel set up Catch Communications in late 2017. The boutique lifestyle agency is a new-age consulting firm that offers tailored, focused communications solutions to give brands a quick and impactful turnaround of results. Injeel has over 8 years of experience in the Public Relations and Media space and has worked with various notable brands including local and international labels such...
2020-09-1217 min
Marketing and Coffee - Podcasts with Lijo IttoopInfluencer MarketingAbout the speaker (https://www.linkedin.com/in/mikealnaji/)
Mike is a digital marketing consultant with over 6 years of experience in digital marketing, influencer marketing, and social media. Having worked at both agency and client-side roles, Mike has delivered campaigns ranging from integrated digital campaigns, to viral content and pretty much everything in between. By fully understanding a brand's business combined with the market situations and consumer behavior, he enables brands to use digital products and marketing as a means to deliver on their business objectives. Mike has worked for a wide variety of...
2020-09-0530 min
Marketing and Coffee - Podcasts with Lijo IttoopTransparency in Marketing and MediaAbout the speaker - Stewart Morisson - https://www.linkedin.com/in/stewart-morrison-0662419/
Stewart comes with 20+ years in commercial and marketing operations, experience in the sectors of entertainment, FMCG, consumer Tech and consulting; and an experienced negotiator on a wide variety of complex commercial agreements and strategic agency partnerships, both from a selling and buying perspective, Stewart has held the country, regional and global roles, What excites him are the challenges each country can bring and the cultural differences. He has worked in Unilever, Nokia, Microsoft, and Sony Music amongst others.
Stewart believes in a...
2020-08-2942 min
Marketing and Coffee - Podcasts with Lijo IttoopMarketing in the Skin Care IndustryAbout the speaker (https://www.linkedin.com/in/latikavieira/)
Latika is the Marketing Head of Kaya Skin Clinic for the Middle East markets. She comes with 15 years of experience in Marketing and Innovations, in Skin Care/Services, spanning India and Middle East Markets.
* Managing ‘Kaya Skin Clinic’, a leading brand in the premium Skin Services Category in the Middle East.
Have been part of the brand journey since 2007, and seen and helped the brand grow to a leadership
position in the category, winning its 8th Superbrand Status in UAE in 2017
* Expe...
2020-08-2219 min
Marketing and Coffee - Podcasts with Lijo IttoopConsumer experience in E-commerce (Part 2)About the speaker (https://www.linkedin.com/in/shibuthomas-businesstransformation/)
A result-oriented, strategic professional with a proven track record of navigating businesses through this volatile, uncertain, complex, and ambiguous (VUCA) world. He now leads E-commerce in VanityKart.com. The salesperson in him was born when he sold a liquid stain remover to his school teacher in 1988. The world has seen continuous improvements and updation in technology in the last two decades through which he has evolved and upgraded his skills to keep himself ahead of the pace. He has had the opportunity to lead P&L...
2020-08-1525 min
Marketing and Coffee - Podcasts with Lijo IttoopConsumer Experience in E-commerce (Part 1)About the speaker (https://www.linkedin.com/in/shibuthomas-businesstransformation/)
A result-oriented, strategic professional with a proven track record of navigating businesses through this volatile, uncertain, complex, and ambiguous (VUCA) world. He now leads E-commerce in VanityKart.com.
The salesperson in him was born when he sold a liquid stain remover to his school teacher in 1988. The world has seen continuous improvements and updation in technology in the last two decades through which he has evolved and upgraded his skills to keep himself ahead of the pace. He has had the opportunity to lead P&...
2020-08-0825 min
Marketing and Coffee - Podcasts with Lijo IttoopOriginal Content Strategy - The right wayAbout the speaker (https://www.linkedin.com/in/sona-nambiar/)
Sona Nambiar is Founder and Editor-at-Large @Kimiyaa. She was recently accepted as Research Contributor with the Dubai Future Foundation.
She started her career in journalism with the Free Press Group and then moved to BusinessWorld in Mumbai where she worked as sub-editor and writer.
She left India in 1991 and worked with Gulf Daily News in Bahrain. The next year saw her shift to Dubai - where she worked with leading publishing names like Gulf News, CPI Media, Gulf Research Centre, Dubai Media...
2020-08-0125 min
Marketing and Coffee - Podcasts with Lijo IttoopMarketing through Networking - The BNI storyAbout the Speaker - Bijay Shah (https://www.linkedin.com/in/bijayshah/)
Currently, the Master Franchisee for BNI (the largest offline networking organization in the world - Business Network International) in the UAE, Qatar, Kenya & Uganda, BIjay supports over 1,000 business owners and have helped them generate over US$500 Million in business referrals between themselves over the last 15 years in the 4 markets he is Master Franchisee in.
Being a Certified Franchise Executive (CFE) and a professional networker, He is your answer in helping you make new connections and opening new doors.
What this...
2020-07-2528 min
Marketing and Coffee - Podcasts with Lijo IttoopMarketing - Omnichannel StrategiesAbout the speaker (Shyam Sunder - https://www.linkedin.com/in/shyam-sunder-21431a5/)
Shyam Sunder is one of the leading marketers in the region with rich experience in building brands across sectors and regions. Shyam started his career within advertising with DDB Mudra launching several brands including Citibank, Henkel, and Apple in India. He was the Country Head of one of the largest Brand Activation agencies in India before moving to the marketing side of the table in Dubai
After a successful stint in Real Estate, he joined the Landmark Group which saw him lead...
2020-07-1842 min
Marketing and Coffee - Podcasts with Lijo IttoopMarketing for SMB - Branding StrategyAbout the speaker - Nousheen Mukhtar (https://www.linkedin.com/in/nousheenmukhtar/)
Nousheen Mukhtar is a personal branding strategist, Media visibility, PR and advertising consultant. She has been help brands build and manage commendable reputation over the years. She is the CEO of Nousheen Mukhtar International - a Dubai based Marketing and PR Agency. She also runs YesGulf, a business social community and a women's digital magazine Stylfemina. She believes that every story is unique therefore, every brand needs to tell its own story in its own style. She is a business mentor who has helped various...
2020-07-1229 min
Marketing and Coffee - Podcasts with Lijo IttoopGrowth Marketing - Making the shiftAbout the guest - Siddharth Sharma (https://www.linkedin.com/in/siddharthsh/)
A seasoned marketing leader with 12 years of experience helping organizations build and deliver on marketing.
He has led teams to achieve scale in digital marketing (automation, content marketing, affiliate, partnership, media buying, product marketing), offline branding, and pre-sales.
What to expect in this episode?
Why Growth marketing is a mindset of an organization, no matter how big or small the organization it
What's the difference between digital marketing vs performance marketing vs growth marketing
What...
2020-07-0533 min
Marketing and Coffee - Podcasts with Lijo IttoopMarketing Mobiles - Being relevant and engaging.About the speaker - Devasish Auddy
Marketing Head, MENA (HMD - The Home of Nokia Phones)
Collaborative and highly qualified, Dev brings valued experience to every project engagement. His record of accomplishment spans multiple media channels featuring his extensive expertise in strategic marketing and international campaigns. Through a combination of researched decision making, an ability to remedy operational gaps, and a keen understanding of how people – whether employees, clients, or partners – impact operations, he offers a track record of revenue growth, brand development and recognition, and right-fit marketing initiatives that grow with organizations.
What...
2020-06-2819 min
Marketing and Coffee - Podcasts with Lijo IttoopStart up marketing - The Mr. Usta storyAbout the speaker
Ibrahim Colak is a passionate, hardworking, and self-motivated leader with experience in start-ups and multinational companies. I have personally seen him innovate on the spot while on a trip to Berlin. In my mind, Ibrahim is equivalent to innovation. Experienced in product ideation, creation, marketing, product introductions, presentations and Go to Market processes. Additional experience budgeting, P&L, and marketing activities of the whole organization. Innovative problem solving with analytical skills. He founded Mr. Usta in 2014 and has gone from strength to strength and now is part of the Majid Al Futtaim family.
About the podcast
Strategies a...
2020-06-2128 min
Marketing and Coffee - Podcasts with Lijo IttoopRetail Marketing - The New NormalAbout the speaker
•Ritesh Mohan is a passionate retail professional with over 20 years in the Retail sector, handling some of the biggest brands in beauty, fashion and fragrances retail & FMCG sector.
•He has been instrumental in the growth of some of the regional brands as well in the Middle East region.
•He specializes in Retail management, Product development, and Brand Management, Retail Operations, Sales Management, and Franchising.
• He uses his wisdom of over 22 years to help retail start-up entrepreneurs to scale their businesses in terms of immediate sales traction.
•Rites...
2020-06-1430 min
Marketing and Coffee - Podcasts with Lijo IttoopE-Commerce - Adapting for growthAbout the speaker
Omar Rostom (https://www.linkedin.com/in/omarrostom/) is a seasoned 15-year E-commerce and digital marketing professional with experience in organizations like Microsoft, Nokia, Starcom before joining HP where today he is part of the worldwide center of expertise for Digital Partner Enablement for the Middle East & East Africa.
In his current role, he leads e-commerce marketing and business development; overseeing performance marketing, traffic optimization, and content management for both commercial and consumer businesses across print and PC categories.
He also works closely with Middle East retailers to...
2020-06-0731 min
Marketing and Coffee - Podcasts with Lijo IttoopRise of the Nanoinfluencers - The WOOP storyAmitabh Bose, CEO, WOOP Middle East
Uttara Subramanian, Partner, WOOP Middle East
Rise of the nano influencers
About the speakers
Uttara has a Consumer Insights & Strategy background, with over 17 years of experience across the Middle East and Asia, in some really diverse markets like India, UAE, KSA, China, & SEA. She has worked with MNCs like General Mills, Henkel, Pepsico, TNS, and NFPC in Regional roles. She has been part of various Product Innovations and launches in Foods & Beverages. Her colleagues call her the...
2020-05-3034 min
Marketing and Coffee - Podcasts with Lijo IttoopDigital Marketing during Covid times - Part 2Its time to evaluate how things will change going forward after Covid times. Some key takeaways
Rework on CTA
DOnt sell hard
If business looks good post Covid, re-look at the messaging. More more tips, listen on.
2020-05-0508 minMarketing and Coffee - Podcasts with Lijo IttoopDigital marketing during Covid times - Part 1Some key take aways from understanding digital marketing in UK, India and Middle East during Covid times.
1) Don't be an opportunist and keep selling as before. Show empathy.
2) Communicate - over communicate if need be.
3) Be socially responsible as a brand.
4) Be ready to pivot. The world is changing.
5) Keep your ears to the ground to understand the changing behaviour
6) Consumers are window shopping - Keep all marketing assets updated.
2020-04-3009 min