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Lily Cozad
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The How To Podcast
HOW TO HAVE THE BEST SKIN WITH HANNAH VANCE
This week on The How To Podcast we have Hannah Vance. If you haven’t heard my first episode with Hannah in Season 1- make sure to check it out. We talked all-things women health (birth control, periods, sex, etc.). This time, Hannah came back on and we talked all-things skin care. She’s one of my favorite guests and I’m so happy she came back for round 2. We talk about adult acne, building out a skin routine, products she recommends, oily and dry skin fixes, botox and MORE! This episode paid my bills, cleaned my house and QUITE...
2021-11-30
53 min
The How To Podcast
HOW TO BUILD A SWIMWEAR BRAND WITH Celia Harper
This week on The How To Podcast is Celia Harper! Our stylish queen and owner of JUNK LDN, a sustainable swimwear brand. We chat fast fashion and what inspired Celia to build a sustainable swimwear brand. We also talk about how she built JUNK LDN from scratch, what the sampling process looks like and how you make recycled plastic, fishing nets and plastic water bottles into the JUNK swimwear. Another great thing is Celia only works with factories who treat their workers RIGHT - they pay them 3x the national average, provide healthcare and cooked lunch everyday. The best...
2021-11-09
30 min
The How To Podcast
HOW TO GET YOUR GUT IN CHECK WITH AMANDA SAUCEDA
This week on the podcast we have Amanda Sauceda- or @guthealth.nutritionist on Instagram! Amanda and I talk all things gut health- what IBS is, how to know if you have it, what healthy stool looks like, fiber and how to have a happy gut :-) As I've aged, my stomach has gotten more sensitive and so this episode is what I needed and to be honest- what we ALL need! I can't wait for you to listen!CATCH UP ON ALL THINGS THE HOW TO PODCAST:Spotify- https://spoti.fi/34vs8...
2021-10-12
40 min
The How To Podcast
HOW TO FORECAST FASHION TRENDS WITH KENDALL BECKER
This week on The How To we have Kendall Becker! I found Kendall on one of my nightly 2am TikTok rabbit holes. She's a Trend Forecaster in NYC. I mean truly- iconic. I didn't even know it was a job! We talk about how she got into this niche part of the fashion industry, what a normal day in the life looks like, where trends happen and what we can expect for fall this year! We also talk about the differences between Chicago and New York and then she gives us all of her New York recs. ENJOY!CATCH UP...
2021-09-28
50 min
The How To Podcast
HOW TO GIVE LOVE TO THOSE WHO DON'T DESERVE IT WITH AARON STARK
(TW: suicide, drug use, mental health) This week we have Aaron Stark on the podcast. “Almost a school shooter” - interview with Aaron Stark on his painful and abusive upbringing & the small act of kindness that stopped him from becoming a mass killer. I was so blown away by how open and honest Aaron was. And how willing he was to lay it all out on the table. Phenomenal story & the greatest guy! I can’t wait for you to listen. The most powerful thing Aaron said in his TEDx Talk & in our interview was “we need to give love to those...
2021-09-14
1h 08
The How To Podcast
HOW TO READ THE PLAYBOOK PART 2 WITH CHRISTIAN PITTMAN, BRANDON HARNAR AND LAURA BARROW
You asked, we answered: HOW TO READ THE PLAYBOOK PART 2! In season 1, we brought on our best friends Austin and Brandon to talk all things THE PLAYBOOK. Dating apps, reaching out after the first date and all things stupid boys. SEASON 2 we knew we needed some fresh minds. So, I grabbed my BFF Laura and we put Christian Pittman and Brandon Harnar (of The Daily Trip Podcast) in the hot seat. We talk how to know if he's interested, ghosting, shaving legs, can you change and person and parting words from Brandon that'll hit you right in the heart.
2021-08-31
55 min
The How To Podcast
HOW TO ENNEAGRAM WITH AINSLEY B
This week we have Ainsley B on the pod! Host of the Wild Confidence Podcast and world’s best (okay, I’m biased) enneagram coach. We dive into the different types of enneagrams, how Ainsley got into coaching and why enneagrams are a better measure of yourself than maybe Meyer’s briggs or other personality tests. I learned so much and I can’t wait for you to listen!CATCH UP ON ALL THINGS THE HOW TO PODCAST:Spotify- https://spoti.fi/34vs8TKApple Podcasts- https://apple.co/38oGJBIIns...
2021-08-17
41 min
The How To Podcast
HOW TO DEFINE YOURSELF WITH CAITLIN SCHAEFER
WE'RE BACK WITH SEASON 2! It's been a great break but I'm ready to jump back in to all things THE HOW TO PODCAST! This season, we're changing it UP! Instead of new, weekly podcast, it'll be a new episode every OTHER week. Listen people- I could make up a really great story about how I'm making a strategic move to every other Tuesday to increase listenership, I'm being strategic, blah blah blah but the truth is: I need more time. More time to find great podcast guests, edit, make cool promos and most importantly, stay in the loop with...
2021-08-03
1h 02
The How To Podcast
HOW TO BUY YOUR FIRST HOUSE WITH ANEISHA MITCHELL
This week is our SEASON 1 FINALE and it's soooo good. We have Aneisha Mitchell in the how to studio this week talking all tips and tricks for first time home buyers- we talk about how much money you should have saved, how to find a relator/what to look for, negotiations, hidden fees and MORE! Aneisha is a licensed real estate agent in the Missouri/Kansas area. Can’t wait for you to LISTEN! CATCH UP ON ALL THINGS THE HOW TO PODCAST:Spotify- https://spoti.fi/34vs8TKApple Pod...
2021-05-25
39 min
The How To Podcast
HOW TO BUILD AN INFLUENCER PROGRAM FOR YOUR BUSINESS WITH MYSELF- LILY COZAD
This week I brought MYSELF as a guest on the podcast- which I guess you can do whenever you have your own podcast. I talk about the basics of influencer marketing for your business. How to find influencers, third party platforms- are they worth it?, how to read influencers’ analytics and my thoughts on the future strategy of influencer marketing and my advice on how to break into the industry.Spotify- https://spoti.fi/34vs8TKApple Podcasts- https://apple.co/38oGJBIInstagram- https://www.instagram.com/thehowtopod/
2021-05-18
39 min
The How To Podcast
HOW TO SAVE FOR THE FUTURE WITH BILL KEEN, CRPC®
This week we have Bill Keen, CRPC®. Bill is the Founder and CEO of Keen Wealth Investments, a bestselling author and co-host of the Keen On Retirement podcast. This was a highly requested topic. Saving for retirement can be such a bore, but Bill did the unthinkable: he made it all make sense and made it easy to listen to. We talk about why to save early, building a financial plan, rules of engagement and tips when it comes to meeting with a financial planner.CATCH UP ON ALL THINGS THE HOW TO PODCAST:Spotify- h...
2021-05-11
1h 05
The How To Podcast
HOW TO BE HOT AND HILARIOUS WITH CALEB HEARON
This week we have Caleb Hearon, or as you may know him on Twitter as @calebsaysthings. We also have Kolby Eller in the house as this week's co-host. Caleb is a comedian, writer, and actor currently writing for Netflix’s upcoming animated series “Human Resources,” a spinoff of “Big Mouth.” Caleb is originally from Missouri and attended Missouri State University. After college he lived and performed in Chicago for a few years where his viral character videos attracted attention on Twitter. Caleb now lives in Los Angeles now and was recently named one of Variety's 10 Comics to Watch. I loved havi...
2021-05-04
45 min
The How To Podcast
HOW TO OPEN A FITNESS STUDIO WITH KATHERINE MASON
Katherine Mason is in The How To Studios today! Katherine is Founder & CEO of SculptHouse, a combined fitness and fashion business with brick-and-mortar workout studios and activewear boutiques in Atlanta and Dallas, as well as SculptHouse.com. Katherine is a Charlotte, NC native and graduated from University of Georgia. Katherine has always had a passion for empowering people to face the world confidently through fitness and fashion. Before starting SculptHouse, Katherine worked at some of New York City’s most prominent luxury fitness studios, has represented many global fashion brands – including Nike, Under Armour and Adidas – and has been featur...
2021-04-27
57 min
The How To Podcast
HOW TO STRENGTH TRAIN WITH JULIE MCDERMOTT
This week we have Julie McDermott on the podcast! Julie is a NASM CPT (Certified Personal Trainer). Julie specializes in strength training and currently trains clients one on one and is a coach at F45. We talk about the science behind strength training, how to build a good workout routine and tips and tricks for people getting wanting to incorporate more strength training in their life. CAN’T WAIT FOR YOU TO HEAR!This episode is sponsored by Sour Lemon Beverage Company - Sour Lemon Beverage is a an apple cider vinegar based concentrate that p...
2021-04-20
1h 03
The How To Podcast
HOW TO LOVE WITH DR. JOE KORT
This week I sat down with Dr. Joe Kort and talked all about the attachment style theories and how understanding your partner’s attachment style can improve your relationship! This also applies to other relationships in your life too. We also go into good communication tips in relationships, the stigma around couple’s therapy, imago relationship training and infidelity! I loved talking with Dr. Joe and I CAN’T WAIT FOR YOU TO LISTEN!CATCH UP ON ALL THINGS THE HOW TO PODCAST:Spotify- https://spoti.fi/34vs8TKApple Podcasts- https://apple.co/38o...
2021-04-06
33 min
The How To Podcast
HOW TO TRAVEL FOR FREE* WITH ED HUNT
*kindaThis week on the podcast we have ED HUNT! Ed is well-versed in the game we all want to know more about: TRAVEL HACKING. Travel Hacking is a strategy people use to travel for free by signing up for different Credit Cards. It's not as easy as it sounds but it's not as hard as you think. Ed and I talk about good credit cards to start travel hacking with, how to hit your spend limits, how to keep your credit score in check and throw out some of our best travel tips. CAN'T WAIT FOR...
2021-03-30
39 min
The How To Podcast
HOW TO DATE IN ALL 50 STATES WITH MATT WURNIG
This week we have Matt Wurnig of 50 Dates, 50 States. Some have even been calling him the Tik Tok Bachelor. What started as a virtual date quest at the beginning of quarantine has turned into a cross-country ROAD TRIP to go on a date with 1 girl from all 50 states. Matt and I talk about how this project got started, his dating adventures, if he’s caught any #feels and the future for 50 Dates, 50 States- a tv show? He said it not me. Make sure to keep up with him on TikTok and YouTube for his crazy dating adventures.CATCH UP ON AL...
2021-03-23
45 min
The How To Podcast
HOW TO CREATE COOL SH*T WITH CECE DAWSON
This week we have CeCe Dawson- Creative Genius/Content Creator/Visionary. You know those people who just have “IT”? She’s one of them. CeCe and I talk about how it all started, working her way through the music industry, her experience working with artists, building relationships, going on tour with The Chainsmokers, 5 Seconds of Summer & Lennon Stella and handling imposter syndrome. CeCe also created The How To Podcast logo- obviously a top accomplishment. CAN’T WAIT FOR YOU TO HEAR!CATCH UP ON ALL THINGS THE HOW TO PODCAST:Spotify- https://spoti.fi/34vs8TK
2021-03-16
52 min
The How To Podcast
HOW TO KEEP IT FRESH AND KEEP IT HEALTHY WITH HANNAH VANCE
This week's guest is Hannah Vance (MSN, FNP-C)! And for those who don't know because I know I didn't know- a CERTIFIED FAMILY NURSE PRACTITIONER! Hannah and I talk about all those awkward topics you're mortified to talk about at your lady doctor appointment (birth control, vaginas, infections, STDs/STIs/sex health). Hannah is determined to normalize women's health conversations by educating the masses instead of having to intervene when it's too late...and if anyone is going to normalize talking about vaginas the same way you talk about your earache- it's Hannah. I CAN'T WAIT FOR THIS WEEK'S...
2021-03-09
52 min
The How To Podcast
HOW TO BUILD THE #1 NATURAL COOKIE DOUGH BRAND WITH LOREN BRILL
This week on the podcast we have Loren Brill, Founder and CEO of Sweet Lorens. When Loren was diagnosed with cancer in her young 20's, she realized the importance of health and committed to taking back control of her health & wellness. So, she started Sweet Lorens- a natural, good-for-you cookie dough, selling them at local farmers markets in New York. Today, Sweet Loren's is the #1 Natural Cookie Dough brand and has made it on INC. 5000 list two years in a row. I loved sitting down with Loren and talking about the growth of Sweet Lorens, being a woman in b...
2021-03-02
46 min
The How To Podcast
HOW TO READ THE PLAYBOOK WITH LAURA, AUSTIN & BRANDON
This week on The How To Podcast, we have my all time favorite people! My best friend, Laura Barrow, who helps me co-host as we take on the great feat of trying to understand the interworking of the mysterious male brain from our other two best friends: Brandon Adams & Austin Hinck. It's really fun whenever your high school friends become your lifelong friends and they'll hop on your podcast and give you the rundown. We talk dating apps, ghosting, how to know if there will be a second date and how to make a man COMMIT!
2021-02-23
58 min
The How To Podcast
HOW TO BE IN A POLYAMOROUS RELATIONSHIP WITH JANIE FRANK
WHAT'S UP! We're back with another episode of The How To Podcast! This is our 3rd episode in our love-themed episodes for February. This week we have Janie Frank- she's one of my favorite TikTokers and I'm so pumped I got the chance to sit down with her and interview her. We talk about her religious upbringing in the Pentecostal church, her relationship with her partners Maggie & Cody and how she's grown on TikTok. The power of social media is super cool. Being able to learn more about different people and relationships- it's neat to have platforms that are...
2021-02-16
42 min
The How To Podcast
HOW TO LOVE YOURSELF WITH GABBY TERZANO
***TRIGGER WARNING****This episode will contain content about eating disorders and body imageWe’re back this week with Gabby Terzano - otherwise known as @livelaughyum. Gabby and I talk about her past ED and her recovery. We also talk about tangible steps to help get you away from the diet culture mentality. I’ve said it once and I’ll say it again: 1000 calories is not a lot. working out twice a day is tiring. weighing yourself is addicting. living & dying by your apple watch is dangerous. Making yourself “earn your food” isn’t great either...
2021-02-09
55 min
The How To Podcast
HOW TO LEAVE A TOXIC RELATIONSHIP
*****TRIGGER WARNING*****This week's episode will contain depictions of violence & domestic physical & mental abuse This week on the podcast we have Amy Potthast. Amy is a dog mom, a soon-to-be DOCTOR of physical therapy, a Chiefs fan (#superbowl) and a survivor of Domestic Violence. Amy sits down with me and talks about her past relationship and how she dealt with the mental & physical abuse. 1 out of every 4 women will experience extreme physical abuse from their partner--let me write that again: ONE.OUT.OF.EVERY.FOUR. I talk about how this podcast is about creating the l...
2021-02-02
48 min
The How To Podcast
HOW TO BE A LIFESTYLE PHOTOGRAPHER WITH DIVINA STENNFELD
This week I have Divina Stennfeld on the podcast. Divina is a full-time lifestyle photographer based in Austin, TX- THE ATX! Hook 'em horns? I don't know- but after majoring in Fashion at University of Arkansas (call the HOGS), Divina's career path wasn't as she once planned. She jetted off to be a nanny in Europe, came home & realized she wanted to pursue it full time. Divina shares all the juicy details like how to build your client base, the best social media hashtag, staying true to your aesthetic and brand and the best time of day to shoot.
2021-01-26
39 min
The How To Podcast
HOW TO WIN IN POLITICS WITH KOLBY ELLER
This week on the podcast is KOLBY ELLER! Kolby works as the Data Director for the Dems on projects like redistricting, election analysis and progressive measures. He has a long list of career accomplishments like working on President-elect Joe Biden’s It’s On Us campaign, the Trevor Project and his work with the Missouri Democratic Party. He also worked his first Presidential campaign, for Senator Elizabeth Warren and the Democratic Party and worked on the Kansas City Mayoral campaign for Mayor Quinton Lucas. We talk about Kolby's history in politics & how to work your way up in campaigns. We a...
2021-01-19
44 min
The How To Podcast
HOW TO BE A FASHION GURU WITH MALLORY ELIDA
This week on the podcast we have MALLORY ELIDA! This episode was so much fun to record. Mallory and I talk about how her passion for fashion started, studying abroad in Paris and her big move to NYC in 2018. She tells us the horror stories from her first job in the industry to how she got to where she is today: a Design Assistant at Macy's. She also talks fashion staples everyone needs to have in their closet, 2021 fashion trends and how to buy on a budget! It's so fun watching your friends live their dreams and I'm so...
2021-01-12
35 min
The How To Podcast
HOW TO BE A TV PRODUCER WITH REINA HILL
This week on the podcast we have Reina Hill. Reina is an LA based, Kansas City native who has worked in entertainment industry since moving to California in 2016. She moved out to LA with no housing and no job and now? She’s worked in almost every facet of entertainment, from live events, film, commercial, digital and now field producing on ABC’s The Bachelor franchise. Reina and I talk about her move out to LA (with no housing or job lined up), her journey through the industry and advice she has for anyone looking to get into the indu...
2021-01-05
38 min
The How To Podcast
HOW TO GROW YOUR BLOG WITH AUBREY HOWE
This week's guest is Aubrey Howe of @kalekouture. Aubrey is one of my FAVORITE people to follow on Instagram, whether it's shoe sales or next week's meal prep I KNOW she always has my back. I’ve always said: influencers are the new “kid from my high school who is trying to become a rapper”- everyone wants to do it and only a few can really pull it off. Aubrey is the Eminem, Kendrick Lamar, Snoop Doggy dog of the blogging - influencer world. She just gets it. Her content flows. I’ve used her recipes more times than I’v...
2020-12-29
45 min
The How To Podcast
HOW TO RUN A FITNESS EMPIRE WITH SYDNEY CUMMINGS
This week's guest on The How To Podcast is Sydney Cummings. Sydney is a personal trainer based in Charlotte North Carolina best known for her daily YouTube videos providing free, killer workouts. Sydney has over 800K YouTube subscribers and runs her fitness empire with her fiancé Dustin. This week, Sydney sits down and talks with her about her journey to making fitness accessible to anyone and everyone. No surprise she's absolutely killing it. She is the kindest, most genuine and her and Dustin have played everything so smart and strategic. Sydney tells us tips and tricks to how to b...
2020-12-22
42 min
The How To Podcast
HOW TO START A PODCAST
Welcome to the FIRST episode of The How To Podcast! I started The How To because I wanted to give others tangible steps to create the life they want. Every Tuesday, I'll bring on a new guest to teach their "HOW TO". This week's episode is just me yapping about my experience and how it pushed me to start this podcast. Can't wait for you to listen- enjoy!
2020-12-21
17 min
The How To Podcast
THE HOW TO PODCAST
The How To Podcast is a lifestyle podcast on creating the life you want- it’s a culmination of interviews from people who have inspired me to keep creating and cultivating my dream life. From careers, health & wellness to relationships, we cover it all and give you tangible steps on where to get started. Welcome to THE HOW TO!
2020-12-09
00 min
Perlu: Influencer Marketing Reimagined
PERLU MINI: Kodiak Cakes on Influencer Engagement Metrics and Reinforcing Relationships
Eighteen-year-old Lily Cozad had no idea she was involved in influencer marketing when she and her college friend started a T-shirt business out of their dorm rooms, but that was when she learned first-hand that people trust people more than ads. Today, as influencer marketing coordinator at Kodiak Cakes, Lily focuses on cultivating personal relationships with her influencers — members of the Kodiak Den — in order to accurately assess whether Kodiak Cakes wants to work with them and to reinforce authentic partnerships.So mix up some Kodiak pancake mix, fire up the stove-top, and listen to t...
2020-01-29
10 min