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Lily Mockerman

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Hospitality Reputation Marketing: Get Great Reviews
Hospitality Reputation Marketing: Get Great ReviewsTripadvisor Success Story, Craig Poole, AHLA General Manager of the YearI have a great story for you today! If you want a fantastic example of how leadership and the highest standards for guest experience excellence can produce more revenue, more return visits, and more five-star reviews, you won’t find a better example than in the story of Craig Poole, AHLA General Manager of the year and President of Reading Hospitality Management - Doubletree by Hilton. Hear how Craig took a distressed hotel in one of the poorest, most crime-filled cities in Pennsylvania, hired nearly 200 people, many with no experience and no exposure to what service and ho...
2021-06-2540 minDear Money, Let\'s Talk
Dear Money, Let's TalkEP 7: What is the Relationship Between Addiction, Control, and Debt?What is debt? And what is the story, or narrative you believe about it? Many women in business will borrow money at some point in their career, whether it’s start-up capital to grow, bridge financing to cover unexpected expenses, or as we saw in 2020, emergency funds to get through an economic and global health crisis.In this episode of the Nature of Money, I sat down with Lily’s Mockerman, a founder who ended up more than 500K in debt despite her hard-line personal commitment to ‘avoid debt at all costs’. Her story walks us through...
2021-06-0934 minNature of Money
Nature of MoneyEP 7: What is the Relationship Between Addiction, Control, and Debt?What is debt? And what is the story, or narrative you believe about it? Many women in business will borrow money at some point in their career, whether it’s start-up capital to grow, bridge financing to cover unexpected expenses, or as we saw in 2020, emergency funds to get through an economic and global health crisis. In this episode of the Nature of Money, I sat down with Lily’s Mockerman, a founder who ended up more than 500K in debt despite her hard-line personal commitment to ‘avoid debt at all costs’. Her story walks us through...
2021-06-0934 minHospitality Reputation Marketing: Get Great Reviews
Hospitality Reputation Marketing: Get Great ReviewsHow to be "Best of the Best" on Tripadvisor Travelers’ Choice Awards: With Hotel Owner Gwenn Snider and Adele GutmanThere are so many words of wisdom in this interview with award winning hotelier Gwenn Snider, the owner of Little Gem Resorts. Her hotel, the Nantucket Hotel and Resort in Massachusetts consistently ranks as one of the top three hotels in the USA on the “Best of the Best” TripAdvisor Traveler’s Choice Awards- the top 25 most highly rated hotels in the USA, based on the reviews of their guests.   There are many people who will share well meaning posts on “how to manage your online reputation”, who have never actually done achieved award-winning guest review success...
2021-05-2928 minHospitality Revenue Management
Hospitality Revenue ManagementHospitality Revenue Management Show 32Revenue Management – The Podcast Revenue Management From Both Sides Now Welcome to Hospitality Highlights! In this 32nd episode of the ThinkUp Podcast, host Lily Mockerman talks with Scott Bunce, the Chief Operating Officer for Cabins For You. We're a vacation rental company that focuses primarily on cabins, but we have 466 vacation rentals available now, from a one-bedroom vacation cabin, all the way up to lodges that sleep up to close to 60 people.  Highlights from this episode Lily: How do you...
2021-05-2625 minHospitality Reputation Marketing: Get Great Reviews
Hospitality Reputation Marketing: Get Great ReviewsHow This Hotel Manager Attracts and Develops Hotel Talent with Jeff Kulek and Adele GutmanJeffrey Kulek, the Area Vice President and General Manager London West Hollywood is well known for supporting a fantastic work culture at his hotel.  That great corporate culture has been a supportive environment where employees are invited to contribute to the greater good, grow, learn, and reach for the full potential that they aspire to. An environment like that is life changing for employees, knowing that hospitality offers a path that no matter where you come from, if you are willing to learn and to serve with generosity you too can have a shot at the American D...
2021-05-1531 minHospitality Revenue Management
Hospitality Revenue ManagementHospitality Revenue Management Show 31Bringing In New Business and Driving Direct Bookings With Meta Highlights from this episode Welcome to Hospitality Highlights! In this 31st episode of the ThinkUp Podcast, host Lily Mockerman talks with Dean Schmit, founder at Base Camp Meta and MetaSearchMarketing.com, where they provide help for staff suddenly responsible for running the property’s metasearch program, and educational content for digital agencies. Dean’s Revenue Management – The Podcast Lily: From my perspective, some hoteliers seem to think that working with a metasearch isn't about direct bookings. So ...
2021-05-1444 minHospitality Digital Marketing Podcast
Hospitality Digital Marketing PodcastEpisode 300 - Hospitality Marketing Podcast"You Have to Learn It Before you can Do It" Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #300 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 00:01 — Our tools for review this week are; http://app.fleeq.io https://coassemble.com/ 00:06— Our Technique this week...
2021-05-0700 minHospitality Revenue Management
Hospitality Revenue ManagementHospitality Revenue Management Show 30Revenue Management – The Podcast Proactive Selling – What to Ask, When to Ask, and Why You Aren’t Getting a Response Highlights from this episode Lily: I think many hotel sellers haven’t readily had the opportunity to be fully trained in business development as opposed to just relationship selling. What is the GitGo perspective about that process of new business development for hotels? Amy: The difference between relationship selling and the proactive process is with the proactive approach, you’re reaching out to a customer...
2021-04-3033 minHospitality Revenue Management
Hospitality Revenue ManagementHospitality Revenue Management Show 29Revenue Management – The Podcast How to Align Revenue Management, Sales and Marketing to Impact Guests Welcome to Hospitality Highlights! In this 29th episode of the ThinkUp Podcast, host Lily Mockerman talks with Eric Sutfin, CMO at Social Capital Agency (SoCap) and Kathryn Baker, founding partner of ThinkUp Enterprises and Vice President of Strategy at Total Customized Revenue Management (TCRM). ThinkUp Enterprises: SoCap: HIGHLIGHTS FROM THIS EPISODE Lily: How have you seen COVID-19 impacting ho...
2021-03-2641 minHospitality Revenue Management
Hospitality Revenue ManagementHospitality Revenue Management Show 28Revenue Management – The Podcast Welcome to Hospitality Highlights! In this 28th episode of the ThinkUp Podcast, host Lily Mockerman talks with Jenny Poff, owner of Presque Isle Designs, a boutique marketing and advertising agency based out of Erie, Pennsylvania.  A Scientific Creative Approach To An Integrated Commercial Strategy Highlights from this episode Lily: You mentioned having to really dig through data in your work with hospitality. What kinds of data did you look at to help drive the business objectives, and how...
2021-03-1928 minHospitality Revenue Management
Hospitality Revenue ManagementHospitality Revenue Management Show 27Revenue Management – The Podcast Welcome to Hospitality Highlights! In this 27th episode of the ThinkUp Podcast, host Lily Mockerman talks with Vinny Cuneo of Autocamp, a unique alternative accommodation option.  Strategies to Deploy to Maximize Revenue and Guest Value Perception Highlights from this episode Lily: There have been certain advantages to experience driven lodging options, especially in the mindsets of travelers dealing with the restrictions of COVID. What opportunities do you think hotels have to capitalize on that or mimic some of the successes? Vinny: I t...
2021-03-0526 minHospitality Digital Marketing Podcast
Hospitality Digital Marketing PodcastEpisode 291 - Hospitality Marketing PodcastHello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #291 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 00:01 — Our tools for review this week are; https://serpstat.com/ https://www.spyfu.com/ https://www.ispionage.com/ 00:03— Our Technique this week is; "When there are no 'intern...
2021-03-0500 minHospitality Revenue Management
Hospitality Revenue ManagementHospitality Revenue Management Show 26How to Create Magical Moments for Guests That They Will Treasure Forever Highlights from This Episode Lily: I know in your work, you emphasize the memory, and how the brain works in relation to how customers rate their experience when traveling. Tell us a little bit more about your thoughts on that. Antonio: In a parachute jumping experience, it’s not that we are writing about the experience at the moment we jump. We write about it when the jump is done, our memory of th...
2021-02-2441 minHospitality Revenue Management
Hospitality Revenue ManagementHospitality Revenue Management Show 25Revenue Management – The Podcast Helping Leaders Become Free, Healthy and Wealthy From the Inside Out “What really started me down this road of money therapy was that I was existing wealthy, but internally, I was far from it.” Welcome to Hospitality Highlights! In this 25th episode of the ThinkUp Podcast, host Lily Mockerman talks with Jennifer Love of the Living Wealthy Institute. Jennifer is a wealth philosopher, money therapist and the founder + CEO of The Living Wealthy Institute. She presents a model that world influencers and le...
2021-02-1537 minHospitality Revenue Management
Hospitality Revenue ManagementHospitality Revenue Management Show 24Revenue Management – The Podcast Timeless Principles To Scale A Business That Hotels Can Use To Rebound 2X founder & CEO Austin Netzley: Highlights from This Episode Lily and Austin explore the following questions and tips The ITA, or Ideal Target Audience The Irresistible Offer Rebounding from COVID “We want to really simplify things, get the business owners free from the weeds, and then start to take the company to the next level.” ...
2021-02-0823 minHospitality Digital Marketing Podcast
Hospitality Digital Marketing PodcastEpisode 284 - Hospitality Marketing Podcast“Listen while they are still talking, talk while they are still listening" Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #284 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 00:01 — Our tools for review this week are; https://www.editmate.com https://www.videopeel.com http...
2021-01-1500 minHospitality Revenue Management
Hospitality Revenue ManagementHospitality Revenue Management Show 23Revenue Management – The Podcast The Power of the Pause multiple options, multiple choices for you to choose from.” Welcome to Hospitality Highlights! In this 23rd episode of the ThinkUp Podcast, host Lily Mockerman reflects on 2020, what we have Some positive things which came out of this past difficult year, and how to honor what was good about 2020.How to release the negative to move on to the next chapter.How we are approaching our world – frantic, pulled into a negative flow?How to use the power of the pause in planni...
2021-01-0816 minHospitality Revenue Management
Hospitality Revenue ManagementHospitality Revenue Management Show 22Revenue Management – The Podcast How Sales, Catering and Marketing Can Be Combined Into One Solution Highlights from This Episode Lily Mockerman: Looking long term, like in the next two to three years, what do you think will develop into group trends? Amy: Lily and Amy go on to discuss: To wrap up, Amy gives her top three tips for group sellers going into 2021, regardless of which type of technology they're using. For qu...
2020-12-2032 minHospitality Revenue Management
Hospitality Revenue ManagementHospitality Revenue Management Show 21“I knew that there were many women who were interested in hotel ownership and development, so I came up with the Highlights from This Episode Lily Mockerman: Revenue Management – The Podcast She Has a Deal. idea to create She Has A Deal, which included a hallmark event.” Welcome to Hospitality Highlights! In this 21st episode of the ThinkUp Podcast, host Lily Mockerman talks with Tracy Prigmore, founder of TLT solutions, a real estate investment and development firm and founder of She...
2020-11-2442 minHospitality Digital Marketing Podcast
Hospitality Digital Marketing PodcastEpisode 276 - Hospitality Marketing Podcast“ What does the bleeding edge look like?" Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #276 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 00:01 — Our tools for review this week are; Oculus Venues / https://engagevr.io/ / https://spatial.io/ 00:08— Our Technique this week is; “ What...
2020-11-2000 minHospitality Revenue Management
Hospitality Revenue ManagementHospitality Revenue Management Show 20Revenue Management – The Podcast Culture and Wellness During COVID-19 “I think the one thing that this pandemic has taught most of us is the culture doesn't change, it just gets more crystallized.” Welcome to Hospitality Highlights! In this 20th episode of the ThinkUp Podcast, host Lily Mockerman talks with Priya Chandnani, who oversees the entire Revenue Management discipline at Benchmark Resorts and Hotels. Priya and Lily discuss how to focus on maintaining a healthy culture in the midst of the many stress factors and financial uncertainty resu...
2020-11-0728 minHospitality Digital Marketing Podcast
Hospitality Digital Marketing PodcastEpisode 274 - Hospitality Marketing Podcast“Ho Ho Ho tis' the season now to sell EVERYTHING" Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #274 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 00:01 — Our tools for review this week are; https://myvirtualtours.com/ https://www.google.com/streetview/ https://spott.ai...
2020-11-0600 minHospitality Digital Marketing Podcast
Hospitality Digital Marketing PodcastEpisode 273 - Hospitality Marketing Podcast“Broadcasting, the final frontier these are the voyages of the USS Hospitality" Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #273 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 00:01 — Our tools for review this week are; https://odeum.io/ https://restream.io/ 00:06— Our Technique...
2020-10-3000 minHospitality Revenue Management
Hospitality Revenue ManagementHospitality Revenue Management Show 19Revenue Management – The Podcast “I wanted to do something to help a new generation of leaders.” Developing people, changing the operation, and making it work better Highlights from This Episode Lily Mockerman: Antoine Berberi: Lily and Antoine go on to discuss: • • • • For questions or more information: Cedar Hospitality Partners LinkedIn: Antoine Berberi Read more articles on Hospitality Revenue Management on our ThinkUp Thought Leadership page. Join us live on...
2020-10-2130 minHospitality Digital Marketing Podcast
Hospitality Digital Marketing PodcastEpisode 269 - Hospitality Marketing Podcast“Broadcasting your message, it’s not for the faint of heart, but its very productive" Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #269 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 00:01 — Our tools for review this week are; https://expertise.tv/ https://home.webin...
2020-10-0200 minHospitality Digital Marketing Podcast
Hospitality Digital Marketing PodcastEpisode 267 - Hospitality Marketing Podcast“'Old School' sales in a new world of tech" Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #267 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 00:01 — Our tools for review this week are; Salesflare.com / www.gopinleads.com / www.findthatlead.com / www.albacross.com 00...
2020-09-1800 minHospitality Revenue Management
Hospitality Revenue ManagementHospitality Revenue Management Show 18Hospitality Highlights “How we handle obstacles defines who we are as a company.” Arbor Lodging’s strategies for the next 6-18 months Welcome to Hospitality Highlights! In this 18th episode of the ThinkUp Podcast, host Lily Mockerman talks with Sheenal Patel, CEO of Arbor Lodging Management. Highlights from This Episode Lily Mockerman: Sheenal Patel: Lily and Sheenal go on to discuss: • • • Do you find that you've had to make adjustments to your culture...
2020-09-1732 minHospitality Revenue Management
Hospitality Revenue ManagementHospitality Revenue Management Show 17Hospitality Highlights “I’ve been through 4 major economic downturns.” Advice from a 4X recession survivor who came out on the other side Highlights from This Episode Lily Mockerman: Would you say that there are any specific promotions or strategies that are allowing some of your hotels to fare better than others? Mike Marshall: Lily and Mike go on to discuss: • • • • Finally, Mike shares 3 pieces of advice, gleaned from his prior experiences, to help hoteli...
2020-09-0625 minHospitality Revenue Management
Hospitality Revenue ManagementHospitality Revenue Management Show 16Hospitality Highlights Staffing Guidelines, Corporate Structure and Dedication How Crescent Hotels Has Remained Resilient During Covid-19 Highlights from This Episode Lily Mockerman: How would you say your portfolio has been faring through the impacts of Coronavirus? Dawn Gallagher: At the property level, as with most hotels, we had to move quickly to work with owners and come up with new staffing guidelines. From a corporate level, our CEO took the posture that we were not...
2020-08-2835 minHospitality Digital Marketing Podcast
Hospitality Digital Marketing PodcastEpisode 263 - Hospitality Marketing Podcast“Video is more than just watching, it can guide your guests interactively" Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #263 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tools for review this week are; https://spott.ai/ http://interactr.io/ 00:06— Our Technique...
2020-08-2100 minHospitality Revenue Management
Hospitality Revenue ManagementHospitality Revenue Management Show 15Hospitality Highlights How Revenue Management Processes Should Change More details on Prism’s new sales initiative Significant shifts in strategy post COVID-19 Welcome to Hospitality Highlights! In this 15th episode of the ThinkUp Podcast, host Lily Mockerman talks with special guest Doll Rice, Vice President of Revenue Optimization at Prism Hotels and Resorts. Doll has unique perspectives on revenue optimization, and she shares the ways COVID-19 has changed the revenue space, takeaways from this downturn, and her insight on the changes that should be made po...
2020-08-0731 minHospitality Digital Marketing Podcast
Hospitality Digital Marketing PodcastEpisode 260 - Hospitality Marketing PodcastHello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #260 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tools for review this week are; https://www.teamwork.com/ https://geru.com/ 00:08— Our Technique this week is; “How to approach a budget season like no other" ...
2020-07-3100 minHospitality Revenue Management
Hospitality Revenue ManagementHospitality Revenue Management Show 14Hospitality Highlights Extended Stay FTW! Insights from Sandpiper Hospitality Highlights from This Episode Lily Mockerman: Overall, how has your portfolio been faring through the impacts of coronavirus? Are you seeing any specific trends by location for : We had a mass exodus at the beginning of the pandemic, as most properties did, but overall, our portfolio is up 40% in June, and most of our furloughed staff has been called back. Additional topics • • • ...
2020-07-2720 minHospitality Digital Marketing Podcast
Hospitality Digital Marketing PodcastEpisode 259 - Hospitality Marketing PodcastHello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #259 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tools for review this week are; https://tyle.io/ https://getstencil.com/ 00:07— Our Technique this week is; “Fishing, or where to find where to fish in an ever...
2020-07-2300 minHospitality Revenue Management
Hospitality Revenue ManagementHospitality Revenue Management Show 13Hospitality Highlights How LOGE views staffing, infrastructure, and responsibility within the pandemic Highlights from This Episode Lily Mockerman: How have you chosen to handle staffing throughout this as an organization, particularly in the areas of sales, marketing, and revenue? Ian McClendon: We changed literally every piece of technology. We will be taking a soft approach to staffing. We’re relying on short-term and trial contracts. We’re investing in our core team, and we’ll be tak...
2020-07-1829 minHospitality Digital Marketing Podcast
Hospitality Digital Marketing PodcastEpisode 258 - Hospitality Marketing PodcastHello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #258 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tools for review this week are; https://www.textmetrics.com/ https://similarcontent.com/ https://beacon.by/ https://airstory.co/ 00:08— Our Technique this week is; “It’s not just a...
2020-07-1700 minHospitality Marketing
Hospitality MarketingHospitality Marketing Show 257 Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #257 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;0:01 — Our tools for review this week are; https://restream.io/ https://onestream.live/ https://obsproject.com/00:08— Ou...
2020-07-1024 minHospitality Marketing
Hospitality MarketingHospitality Marketing Show 257Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #257 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tools for review this week are; https://restream.io/ https://onestream.live/ https://obsproject.com/ 00:08— Our Technique this week is; “Stop Selling, C...
2020-07-1024 minHospitality Digital Marketing Podcast
Hospitality Digital Marketing PodcastEpisode 257 - Hospitality Marketing PodcastHello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #257 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tools for review this week are; https://restream.io/ https://onestream.live/ https://obsproject.com/ 00:08— Our Technique this week is; “Stop Selling, Communicate, and What the Heck D...
2020-07-1000 minHospitality Revenue Management
Hospitality Revenue ManagementHospitality Revenue Management Show 12Hospitality Highlights Implementing a Commercial Director Position Successfully Highlights from This Episode Lily Mockerman: Although it might not have been planned, you were telling me that you’re now overseeing all the commercial departments of sales, marketing, and revenue. Can you tell our listeners a bit about how that came to be, and what the transition has been like? Cesar Rocha: I had been in Revenue Management for 2 years and was asked to assume this role because of...
2020-07-0925 minHospitality Digital Marketing Podcast
Hospitality Digital Marketing PodcastEpisode 256 - Hospitality Marketing PodcastHello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #256 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tools for review this week are; https://www.google.com/business/ https://moz.com/products/local https://www.yext.com/ https://www.thehoth.com/ 00:06— Our Techniqu...
2020-07-0300 minHospitality Revenue Management
Hospitality Revenue ManagementHospitality Revenue Management Show 11Hospitality Highlight How My Place Uses Profitability Metrics in Revenue Management Highlights from This Episode Lily Mockerman: We’ve talked a little bit about how My Place takes a different approach to revenue management meetings. Can you talk a little bit about that? Bryan Gatzemeyer: The main questions we ask ourselves, our main focus of the company is does it provide guest value and does it provide owner value. All of our internal meetings and ou...
2020-06-2922 minHospitality Digital Marketing Podcast
Hospitality Digital Marketing PodcastEpisode 255 - Hospitality Marketing PodcastHello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #255 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tool for review this week is; https://www.happyscribe.co/ 00:06— Our Technique this week is; “No one is left behind, how to help special needs travelers"...
2020-06-2600 minHospitality Revenue Management
Hospitality Revenue ManagementHospitality Revenue Podcast Show 10Upselling: Still Possible During a Pandemic? Highlights from This Episode Lily Mockerman: Clément Dénarié: In general, guests are looking for creative experiences, upgrades in rooms, and enhancing their stay with auxiliary experiences. They are also treating themselves to add-ons, resulting in increase of spend. Other topics discussed: • • • • • Read more articles on Hospitality Revenue Management on our ThinkUp Thought Leadership page. Join us live o...
2020-06-2324 minHospitality Digital Marketing Podcast
Hospitality Digital Marketing PodcastEpisode 254 - Hospitality Marketing PodcastHello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #254 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tools for review this week are; https://manychat.com/ https://quriobot.com/ https://mobilemonkey.com/ 00:06— Our Technique this week is; “The Changing Landscape of ‘Direct Guest Commun...
2020-06-1900 minHospitality Revenue Management
Hospitality Revenue ManagementHospitality Revenue Management Show 9Revinate Reopening Guide On this 9th episode of the ThinkUp Podcast, host Lily Mockerman talks with special guest Anisha Yadav from Revinate, providers of a guest data platform built to develop richer, more personalized relationships with hotel guests. Anisha serves as Senior Director of Customer Success in North America and discusses the Revinate Reopening Guide with Lily. Highlights from This Episode Lily Mockerman: Revinate has recently released a new guide on marketing strategy to support hoteliers in the recovery with some great tactical and strategic...
2020-06-1820 minHospitality Digital Marketing Podcast
Hospitality Digital Marketing PodcastEpisode 253 - Hospitality Marketing PodcastHello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #253 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tools for review this week are; https://phonewagon.com/ Facebook Business manager Offline tracking https://www.facebook.com/business/help/1776828022605281 00:08— Our Technique this week is; “How can yo...
2020-06-1200 minHospitality Revenue Management
Hospitality Revenue ManagementHospitality Revenue Management Show 8Takeaways from Traveler Sentiment Surveys On this 8th episode of the ThinkUp Podcast, host Lily Mockerman and special guest Stuart Butler, COO of Fuel Travel, discuss the Highlights from This Episode Lily Mockerman: Stuart Butler: Other topics discussed: • • • • • The three things hoteliers should be focused on right now as we work towards a recovery Don’t miss Stuart’s prediction regarding future staffing challenges! To contact Stuart Butler: fueltravel...
2020-06-0634 minHospitality Digital Marketing Podcast
Hospitality Digital Marketing PodcastEpisode 252 - Hospitality Marketing PodcastHello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #252 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tools for review this week are; https://publer.io/ https://hootsuite.com/ https://socialbee.io/ 00:05— Our Technique this week is; “So, What Do We Talk About Now...
2020-06-0500 minHospitality Revenue Management
Hospitality Revenue ManagementHospitality Revenue Management Show 7Historical Data: Still Relevant? Today’s guest is Crystal Pernici, CRME, Director of Sales at IDeaS. Crystal has refined her experience at top hospitality companies including Loews Hotels, The Ritz-Carlton Hotel Company, Marriott International, and in the development of GreenPoint Hotels. Crystal shares the following: The relevance of Revenue Management in our current conditions, and why neglecting it right now may be a short-sighted perspective. How historical data can still be used in a meaningful way, both for short-term and long-term strategies. The pros and cons of using manual and automated systems. Th...
2020-05-3119 minHospitality Digital Marketing Podcast
Hospitality Digital Marketing PodcastEpisode 251 - Hospitality Marketing PodcastHello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #251 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tools for review this week are; https://alugha.com/ https://translate.google.com/ http://app.fleeq.io 00:04— Our Technique this week is; “Translations, Transcriptions, Foreign Languages...
2020-05-2900 minHospitality Revenue Management
Hospitality Revenue ManagementHospitality Revenue Management Show 6Branding, Values, and How to Emotionally Connect with Your Customers Today’s guest is Andrea Shillington, CEO and Business Soul Architect at Brands for the Heart. Andrea has extensive experience in the Hospitality industry in Dubai, Canada, and the U.S., helping properties define, articulate and implement their brands. Andrea offers advice on some crucial things hotels need to do right now as the industry begins to rise up from this COVID-19 pandemic. Andrea shares the following: Why emotion is important in the hotel industry How to connect with guests who are fearful of tr...
2020-05-2328 minHospitality Digital Marketing Podcast
Hospitality Digital Marketing PodcastEpisode 249 - Hospitality Marketing PodcastHello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #249 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tools for review this week are; https://www.owox.com/ https://trends.google.com/trends/ https://surveys.google.com/ https://www.wolframalpha.com/ Google Keyword Planne...
2020-05-1500 minHospitality Marketing
Hospitality MarketingHospitality Marketing Show 249Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #249 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tools for review this week are; https://www.owox.com/ https://trends.google.com/trends/ https://surveys.google.com/ https://www.wolframalpha.com/ Goog...
2020-05-1518 minHospitality Revenue Management
Hospitality Revenue ManagementHospitality Revenue Management Show 5Sales, Marketing and Revenue Convergence During and Post Coronavirus Darlene Rondeau, Senior VP at Humphrey Services, a consulting company in Dallas, has seen sales and marketing in the travel industry evolve from a pre-digital environment to today’s setting. Humphrey Services provides sales, marketing and distribution guidance to a small exclusive group of travel companies, with an emphasis on hotel space. Amy Infante is CEO of GitGo, a full-service agency for the travel industry, with headquarters in Omaha, Nebraska. Celebrating 15 years in business, GitGo focuses on new business development in the B2B sp...
2020-05-1053 minHospitality Digital Marketing Podcast
Hospitality Digital Marketing PodcastEpisode 248 - Hospitality Marketing PodcastHello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #248 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tools for review this week are; https://www.sparkchart.com/ https://www.surveymonkey.com/ https://www.typeform.com/ 00:05— Our Technique this week is; ”Survey your CRM and be...
2020-05-0800 minHospitality Marketing
Hospitality MarketingHospitality Marketing Show 248Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #248 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tools for review this week are; https://www.sparkchart.com/ https://www.surveymonkey.com/ https://www.typeform.com/ 00:05— Our Technique this week is...
2020-05-0823 minHospitality Digital Marketing Podcast
Hospitality Digital Marketing PodcastEpisode 247 - Hospitality Marketing PodcastHello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #247 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tool for review this week is; https://www.if-so.com/ 00:06— Our Technique this week is; “Creating a Dynamic Content Website Strategy" 00:10 — News and Show Review CoHosts Bria...
2020-05-0100 minHospitality Marketing
Hospitality MarketingHospitality Marketing Show 247Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #247 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tool for review this week is; https://www.if-so.com/ 00:06— Our Technique this week is; “Creating a Dynamic Content Website Strategy"
2020-05-0120 minHotel Marketing Podcast
Hotel Marketing Podcast149 - 5 Amazing Revenue Management Tips To Think About During A Downturn (with Lily Mockerman)Lily is a seasoned revenue optimization veteran and recently launched her own revenue management podcast. In this episode, we tap into her wisdom and discuss 5 revenue management tips that will help you navigate the uncertainty of recovery. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-149-5-amazing-revenue-management-tips-to-think-about-during-a-downturn-with-lily-mockerman/
2020-05-0147 minHospitality Revenue Management
Hospitality Revenue ManagementHospitality Revenue Management Show 4Hindsight is 20/20 In Episode 4, we chat with Christian Boerger, one of today’s great minds in Hospitality. Christian recently traveled with his wife to 20 countries on 5 continents, giving him a unique global perspective on lodging on the cusp of the coronavirus pandemic. Previously Corporate Director of Revenue Strategy at Pacific Hospitality Group, Christian discusses his unique perspective on: ·      Positive ways hospitality companies are handling this pandemic and what he has seen that is disappointing ·      How hospitality companies will need to evolve to be better prepared for future crises ·      Worriso...
2020-05-0144 minHospitality Revenue Management
Hospitality Revenue ManagementHospitality Revenue Management Show 3How to reduce expenses during the coronavirus downturn In Episode 3, we discuss ways to be sure your property is finding all possible reductions on services such as voice data, cellular, gas and electric services, especially during COVID-19. Erin Green, founder and CEO of Verify Services, shares her expertise on: ·      Why companies should be looking at these types of expenses in the current environment ·      Where to look for expense reduction opportunities ·      Common areas of overspending and how to find them ·      Top 3 tips for performing a comprehensive audit ·      Supplies needed to...
2020-04-2217 minHospitality Digital Marketing Podcast
Hospitality Digital Marketing PodcastEpisode 245 - Hospitality Marketing PodcastHello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #245 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tools for review this week are; https://interactrapp.com/ https://app.videoremix.io/ 00:09— Our Technique this week is; “Creating interactive videos that are personalized" 00:13 — News and Show Rev...
2020-04-1700 minHospitality Marketing
Hospitality MarketingHospitality Marketing Show 245Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #245 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tools for review this week are; https://interactrapp.com/ https://app.videoremix.io/ 00:09— Our Technique this week is; “Creating interactive videos that are...
2020-04-1722 minHospitality Revenue Management
Hospitality Revenue ManagementHospitality Revenue Management Show 2In Episode 1, we taught you how to make the financial decision whether to close your hotel on a temporary basis during COVID-19. If you followed the process outlined in that podcast and reached the conclusion that a temporary closure is financially advisable, today’s episode presents listeners with suggestions on: ·      access issues ·      how many places you need to “touch” ·      how to communicate comprehensively and with empathy ·      about OTAs ·      Google settings ·      Social media strategy Stephanie Spark Smith of Cogwheel Marketing and cayugaHospitality.com has created a hotel temporary closure checklist and suggests h...
2020-04-1634 minHospitality Marketing
Hospitality MarketingHospitality Marketing Show 244Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #244 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tools for review this week are; https://surveys.google.com/ https://kingsumo.com/ https://4screens.net/ 00:08— Our Technique this week is; “Surveys...
2020-04-1023 minHospitality Digital Marketing Podcast
Hospitality Digital Marketing PodcastEpisode 244 - Hospitality Marketing PodcastHello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #244 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tools for review this week are; https://surveys.google.com/ https://kingsumo.com/ https://4screens.net/ 00:08— Our Technique this week is; “Surveys, Quizzes, Polls and Contests...
2020-04-1000 minHospitality Revenue Management
Hospitality Revenue ManagementHospitality Revenue Management Show 1Hospitality Revenue Management – The Podcast To Close or Not to Close My Hotel: How to Do the Math The Hospitality Industry is in the middle of a global health crisis, and it’s creating a global financial crisis. Hotel operators are struggling to decide whether to keep their hotels open or to close temporarily in the face of demand that is declining more rapidly than either post 9/11 or during the 2009 financial crisis - a decision not to be taken lightly. Learn more Read more articles on H...
2020-03-3119 minHospitality Marketing
Hospitality MarketingHospitality Marketing Show 242Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #242 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tool for review this week is; Tim Welsh of Phrasinginc.com 00:20 — News and Show Review CoHosts Bob Gilbert...
2020-03-2726 minHospitality Digital Marketing Podcast
Hospitality Digital Marketing PodcastEpisode 242 - Hospitality Marketing PodcastHello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #242 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tool for review this week is; Tim Welsh of Phrasinginc.com 00:20 — News and Show Review CoHosts Bob Gilbert Cecil Staton Chip Rogers Tim Peter Kat Mohammed...
2020-03-2600 minHospitality Marketing
Hospitality MarketingHospitality Marketing Show 241Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #241 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tool for review this week is; https://fleeq.io/ 00:09— Our Technique this week is; Taking advantage of talent while you still may hav...
2020-03-2024 minHospitality Digital Marketing Podcast
Hospitality Digital Marketing PodcastEpisode 241 - Hospitality Marketing PodcastHello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #241 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tool for review this week is; https://fleeq.io/ 00:09— Our Technique this week is; Taking advantage of talent while you still may have the access to them ...
2020-03-1900 minHospitality Digital Marketing Podcast
Hospitality Digital Marketing PodcastEpisode 240- Hospitality Marketing PodcastHello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #240 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tool for review this week is; Google / Facebook / Bing / Twitter 00:09— Our Technique this week is; Running a Hotel at a time of crisis by learning where an...
2020-03-1300 minHospitality Marketing
Hospitality MarketingHospitality Marketing Show 240Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #240 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tool for review this week is; Google / Facebook / Bing / Twitter 00:09— Our Technique this week is; Running a Hotel at a time of cri...
2020-03-1325 minHospitality Marketing
Hospitality MarketingHospitality Marketing Show 237Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #237 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tool(s) for review this week is; https://quokka.io/ 00:07— Our Technique this week is;  'Retargeting in all its forms without irrit...
2020-02-2529 minHospitality Marketing
Hospitality MarketingHospitality Marketing Show 236Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #236 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 00:01 — Our tool(s) for review this week is three; www.lumen5.com https://invideo.io https://multimedia5.com 00:08— Our Technique this week is "Th...
2020-02-2528 minHospitality Digital Marketing Podcast
Hospitality Digital Marketing PodcastEpisode 237 - Hospitality Marketing PodcastHello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #237 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tool(s) for review this week is; https://quokka.io/ 00:07— Our Technique this week is; 'Retargeting in all its forms without irritating our potential guest' 00:15 — News and S...
2020-02-2100 minHospitality Marketing
Hospitality MarketingHospitality Marketing Show 237 Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #237 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 0:01 — Our tool(s) for review this week is; https://quokka.io/ 00:07— Our Technique this week is; 'Retargeting in all its forms without irritating our potential guest' 00:15 — News and S...
2020-02-2129 minHospitality Digital Marketing Podcast
Hospitality Digital Marketing PodcastEpisode 236 - Hospitality Marketing PodcastHello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #236 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 00:01 — Our tool(s) for review this week is three; www.lumen5.com https://invideo.io https://multimedia5.com 00:08— Our Technique this week is "The use of Video Co...
2020-02-1400 minHospitality Marketing
Hospitality MarketingHospitality Marketing Show 236 Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #236 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 00:01 — Our tool(s) for review this week is three; www.lumen5.com https://invideo.io https://multimedia5.com 00:08— Our Technique this week is "The use of Video Co...
2020-02-1428 minHospitality Marketing
Hospitality MarketingHospitality Marketing Show 235Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #235 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started 00:01 — Our tool for review this week is https://userway.org/ 00:07— Our Technique this week is ADA Compliance and how it benefits your bottom l...
2020-02-1128 minHospitality Digital Marketing Podcast
Hospitality Digital Marketing PodcastEpisode 235 - Hospitality Marketing PodcastHello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #235 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started 00:01 — Our tool for review this week is https://userway.org/ 00:07— Our Technique this week is ADA Compliance and how it benefits you bottom line 00:13 — News and Show Revie...
2020-02-0800 minHospitality Marketing
Hospitality MarketingHospitality Marketing Show 235 Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #235 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started 00:01 — Our tool for review this week is https://userway.org/ 00:07— Our Technique this week is ADA Compliance and how it benefits your bottom line 00:13 — News and Show Revie...
2020-02-0728 minHospitality Marketing
Hospitality MarketingHospitality Marketing Show 233Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #233 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started 00:01 — Our tool for review this week is Brandmentions.com https://appsumo.com/r/t96hetd/ 00:08— Our Technique this week is Monitoring and comp-se...
2020-01-2725 minHospitality Marketing
Hospitality MarketingHospitality Marketing Show 233 Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #233 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started 00:01 — Our tool for review this week is Brandmentions.com https://appsumo.com/r/t96hetd/ 00:08— Our Technique this week is Monitoring and comp-set research 00:16 — News and Show Revie...
2020-01-2425 minHospitality Marketing
Hospitality MarketingHospitality Marketing Show 232Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #232 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started 00:01 — Our tool for review this week is https://woorise.com/ 00:06— Our Technique this week is Strategies in low demand times and no events ...
2020-01-1922 minHospitality Digital Marketing Podcast
Hospitality Digital Marketing PodcastEpisode 233 - Hospitality Marketing PodcastHello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #233 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started 00:01 — Our tool for review this week is Brandmentions.com https://appsumo.com/r/t96hetd/ 00:08— Our Technique this week is Monitoring and comp-set research 00:16 — News and Show Revie...
2020-01-1700 minHospitality Digital Marketing Podcast
Hospitality Digital Marketing PodcastEpisode 232 - Hospitality Marketing PodcastHello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #232 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started 00:01 — Our tool for review this week is https://woorise.com/ 00:06— Our Technique this week is Strategies in low demand times and no events 00:11 — News and Show Review CoH...
2020-01-1700 minHospitality Marketing
Hospitality MarketingHospitality Marketing Show 232 Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #232 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started 00:01 — Our tool for review this week is https://woorise.com/ 00:06— Our Technique this week is Strategies in low demand times and no events 00:11 — News and Show Review CoH...
2020-01-1722 minHospitality Marketing
Hospitality MarketingHospitality Marketing Show 229Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #229 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started Our tool for review this week is SocialHP Our Technique this week is Team social posting with SocialHP News and...
2019-12-2821 minHospitality Digital Marketing Podcast
Hospitality Digital Marketing PodcastEpisode 229 - Hospitality Marketing PodcastHello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #229 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started Our tool for review this week is SocialHP Our Technique this week is Team social posting with SocialHP News and Show Review CoHosts Kat Mohammad Robert Cole...
2019-12-2700 minHospitality Marketing
Hospitality MarketingHospitality Marketing Show 229 Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #229 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started Our tool for review this week is SocialHP Our Technique this week is Team social posting with SocialHP News and Show Review CoHosts Kat Mohammad Robert Cole...
2019-12-2721 minHospitality Marketing
Hospitality MarketingHospitality Marketing Podcast 228 Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #228 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time. SO let's get started 00:01 - Our tool for review this week is Social Insider Discover in-depth insights for any social media profile Optimize the social media strategy Optimize your client's soci...
2019-12-2116 minHospitality Digital Marketing Podcast
Hospitality Digital Marketing PodcastEpisode 228 - Hospitality Marketing PodcastHello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #228 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started 00:01 - Our tool for review this week is Social Insider Discover in-depth insights for any social media profile 00:07 - Our Technique this week is how to map...
2019-12-2000 minHospitality Digital Marketing Podcast
Hospitality Digital Marketing PodcastEpisode 226 - Hospitality Marketing PodcastHello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #226 where each week we spend around 20 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time. SO let's get started; CoHosts Stuart Butler Robert Cole Lily Mockerman Stephanie Smith Kat Mohammad Show notes 00:05 — Expedia Group Announces Executive Leadership Changes 00:34 — Online travel booking abandonment rates reach 90% 00:46 — What Ever Happened t...
2019-12-0600 minHospitality Digital Marketing Podcast
Hospitality Digital Marketing PodcastEpisode 225 - Hospitality Marketing PodcastHello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren gray and this is episode #225 where each week we spend around 20 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; CoHosts ‘Kat’ Mohammad Robert Cole Holly Zoba Lily Mockerman -total customized revenue management Show Notes 00:01 — Introduction of Kat Mohammad as we discuss the B.E.S.T. certificat...
2019-11-2900 min