Shows
CubeCast: The Entrepreneur’s PlaygroundInsight to Ignite: How Small Businesses Turn Customer Data into GrowthUnlock the power of truly knowing your customers in this episode of CubeCast. Hosts Dan and Jen explore how small businesses can transform basic data into actionable consumer insights, leveraging both classic research techniques (surveys, interviews, journey mapping) and accessible AI tools to spot patterns, predict behaviour and personalise experiences. Packed with real-world examples—from a local bakery boosting online sales to a boutique reinventing its store layout—you’ll learn practical, scalable steps to refine products, sharpen marketing and build lasting loyalty, all without a Fortune-500 budget.2025-07-1426 minCubeCast: The Entrepreneur’s PlaygroundThe Evolution From SEO to AEO (Answer Engine Optimization)In this episode, we cover how the digital search landscape is undergoing a rapid transformation, primarily driven by AI-powered search engines and a significant increase in "zero-click" searches where users get answers directly on the search results page. This means traditional Search Engine Optimization (SEO), focused on getting clicks to your website by ranking high, is no longer sufficient for maintaining visibility.The necessary evolution is Answer Engine Optimization (AEO). AEO is the process of optimizing content to be the direct answer to user queries across AI-driven platforms, featured snippets, voice search, and AI summaries, rather than...2025-05-1415 minCubeCast: The Entrepreneur’s PlaygroundHow Gen AI is Transforming Market ResearchIn this podcast, we discuss an article from May 2025, from Harvard Business Review, on how generative AI is transforming market research, highlighting its potential to improve current practices by increasing speed and efficiency. We explore how AI can replace traditional methods through the creation and analysis of synthetic data, and fill existing gaps in market understanding by providing instant insights. We also examine the emerging use of AI to create new types of data and insights, such as digital twins of customers for testing purposes, while also acknowledging the limitations and ethical concerns associated with the technology. This podca...2025-05-1217 minCubeCast: The Entrepreneur’s PlaygroundYour AI Assistants Are Getting Smarter: Inside the Latest from Google, Microsoft, Notion, and OpenAIThis podcast episode dives into the latest advancements in artificial intelligence from major tech players like Google, Microsoft, Notion, and OpenAI, showcasing how AI assistants are becoming significantly smarter.We'll explore how Google is integrating its Gemini AI deeper into Workspace with features like AI-powered workflow automation through Google Workspace Flows and custom AI agents called Gems. Discover how AI is enhancing productivity in Google Docs with new audio capabilities and improved writing assistance, and in Google Sheets with intelligent data analysis. We'll also cover the exciting introduction of AI video generation in Google Vids and how...2025-04-2816 minCubeCast: The Entrepreneur’s PlaygroundA guide to native advertisingThis podcast episode covers native advertising, a powerful digital marketing strategy that seamlessly blends paid promotions with organic content. Native ads match the form and function of the platform where they appear, providing a less intrusive and more engaging experience for users....
The episode explores key benefits of native advertising, such as:
Higher click-through rates: Native ads often boast significantly higher click-through rates than traditional display ads, as they are less likely to be ignored or blocked by users,
Improved brand loyalty: By providing valuable content that aligns with user interests, native advertising helps foster positive...2024-12-1920 minCubeCast: The Entrepreneur’s PlaygroundNovember 2024 Google Search Algorithm UpdatesThis episode is a recap of the key November 2024 Google Search Algorithm Updates impacting Google search results. A must episode for those interested in SEO and wondering what is going on with Google search.
Sources:
https://www.seroundtable.com/category/google-updates
https://www.searchenginejournal.com/google-algorithm-history/
2024-12-1212 minCubeCast: The Entrepreneur’s PlaygroundAI Influencers: Marketing's Next Frontier?
This podcast covers pros and cons of working with influencers for marketing purposes.
We also cover AI influencers, which are digitally created personas designed to engage audiences and promote brands on social media. They offer advantages like customization, targeted reach, and cost-effectiveness, especially when using micro-influencers for niche markets. However, the rise of AI influencers sparks debate about their authenticity, ethical implications, and potential impact on consumer trust
Will AI influencers replace human influencers? Some experts believe the future lies in a hybrid approach, combining AI's capabilities with human authenticity. Imagine nostalgic brand mascots...2024-12-0913 minCubeCast: The Entrepreneur’s PlaygroundUnlocking the Power of Retargeting: How to Win Back Your CustomersEver wondered how to turn casual website visitors into loyal customers? In this episode, we dive into the world of retargeting—also known as remarketing—a game-changing digital marketing strategy that puts your brand back in front of the people who matter most: those who've already shown interest. We'll break down how Google Ads can and other platforms help you reach these potential customers with precision, the different types of retargeting campaigns you can use, and the secret sauce behind crafting ads that convert.
From understanding conversion tracking to crafting killer ad creatives and segm...2024-12-0515 minCubeCast: The Entrepreneur’s PlaygroundAI in Digital Marketing: Your Beginners GuideThis podcast episode discusses AI's growing role in digital marketing, noting that its financial impact is expected to grow to $2 trillion by 2030 from $100 billion today. The use of AI in business is already widespread, encompassing virtual assistants, recommendation systems, fraud detection, autonomous vehicles, chatbots and medical diagnosis.
The episode highlights that a significant number of businesses are adopting AI to reduce costs, improve performance and enhance customer experiences. AI is also expected to play a larger role in the workflows of marketers in the coming years.
The episode examines six key impacts of AI on...2024-12-0223 minCubeCast: The Entrepreneur’s PlaygroundThe Voice Search RevolutionVoice search is changing how we interact with technology. As technology evolves and improves, consumers are increasingly relying on voice search to find information and shop online. This shift presents a unique opportunity for businesses to adapt their SEO strategies to capitalize on this growing trend.
Here are some key points for the podcast episode:
Voice search is rapidly growing. The use of voice assistants like Siri, Alexa, and Google Assistant has exploded in recent years. By 2024, around 8.4 billion voice assistants are expected to be in use worldwide, with 20.5% of internet users relying on them.
People...2024-11-2822 minCubeCast: The Entrepreneur’s PlaygroundThe Power of Insight: Researching Your Way to Digital Marketing SuccessWant to leave your competitors in the dust? This episode reveals the power of competitor analysis, a data-driven approach that can supercharge your digital marketing strategy and fuel business growth.
You’ll learn how to:
Uncover your competitors' secret tactics
Identify untapped market opportunities
Craft irresistible content that outshines the competition
Optimize your marketing mix for maximum ROI
Develop laser-focused messaging that resonates with your ideal customers
Tune in and discover how to harness the power of insight to dominate your market!This shortened version maintains the core message of the original wh...2024-11-2522 minCubeCast: The Entrepreneur’s PlaygroundPaid Advertising - Google Ads or Microsoft Ads?
This episode compares and contrasts Google Ads and Microsoft Ads, examining their key features, benefits, and drawbacks.
Reach and Audience: Google Ads boasts a much larger market share and wider reach, connecting advertisers with a vast and diverse global audience. Microsoft Advertising, with a smaller market share, targets a more specific audience. This audience tends to be older, higher-income, and potentially more receptive to certain products or services, especially in the B2B sector.
Cost: Microsoft Ads generally offer a lower cost per click (CPC) due to less competition. Google Ads, with its extensive reach...2024-11-2129 minCubeCast: The Entrepreneur’s PlaygroundDemystifying Online PRDigital PR is a powerful tool that can help businesses of all sizes build brand awareness, improve their online reputation, and drive sales.
This podcast will explore the ins and outs of digital PR, providing listeners with practical tips and strategies they can use to succeed.Here are some of the topics that will be covered:
The basics of digital PR: What it is, why it’s important, and how it differs from traditional PR
The benefits of digital PR: Including increased brand awareness, improved SEO, valuable audience insights, and more traffic, sales, and leads67
Key co...2024-11-1817 minCubeCast: The Entrepreneur’s PlaygroundOptimizing for Local Search - Local SEOThis episode discusses the importance of local SEO and provides actionable strategies for businesses to improve their visibility in local search results. Almost half of all Google searches are for local information1. So if you have a physical location or serve a local area, local SEO is essential.
Google Business Profile is the most important factor for local search rankings. Keep your business information consistent across all platforms, including your website, Google Business Profile, and online directories.
Online reviews are also crucial for local SEO. Encourage customers to leave reviews and respond to all reviews...2024-11-1430 minCubeCast: The Entrepreneur’s PlaygroundDIY Digital Marketing or Hire an Expert? A Guide for EntrepreneursFor entrepreneurs and small business, choosing between handling digital marketing yourself or bringing in an expert can be tough. This episode takes a simplified look at the key considerations:
Time vs. Expertise: Learning digital marketing requires significant time, pulling you away from running your business. Can you afford to spend months, even years, learning while your marketing lags behind? An expert can hit the ground running, delivering faster results with their specialized skills.
Cost vs. Return: DIY might seem cheaper, but ineffective marketing wastes time and money. An expert costs more upfront, but their strategic approach can bring...2024-11-1113 minCubeCast: The Entrepreneur’s PlaygroundCrafting a Winning Digital Marketing StrategyWhile our previous podcast title "Digital Marketing Made Easy: Your Getting Started Guide" broadly covered the topic, it didn't have a specific focus on strategic planning.
In this episode we get into the strategy covering:
The Definition of Digital Marketing Strategy: It is a comprehensive plan that outlines how to reach a target audience and convert them into paying customers. It serves as a blueprint to achieve an organization's unique marketing goals.
The Importance of Digital Marketing Strategy: A strong digital marketing strategy helps businesses stand out online and achieve various benefits.
The Distinction Between Strategy...2024-11-0720 minCubeCast: The Entrepreneur’s PlaygroundMastering the Inbox: A Guide to Successful Email MarketingAre you ready to unlock the power of email marketing and connect with your customers in a meaningful way?
This episode offers a comprehensive introduction to the world of effective email marketing and provides actionable strategies for crafting campaigns that drive results.
Email marketing is a cost-effective and highly targeted marketing channel. It allows businesses to directly communicate with customers, build relationships, and increase sales. It offers a higher return on investment (ROI) than many other marketing channels, including SEO, PPC, and even content marketing. While over 361 billion emails are sent every day, effective email marketing...2024-11-0420 minCubeCast: The Entrepreneur’s PlaygroundA Beginners Guide to On-Page SEO in 2024This podcast offers a comprehensive guide to On-Page SEO in 2024. While we've previously covered some of this content on our beginners guide to SEO, this dives deeper into on-page SEO on its own.
It covers:
Essential elements of On-page SEO, like title tags, meta descriptions, header tags, URL structure, and content optimization.
The importance of writing high-quality content that matches user intent. The podcast explains that content should be original, valuable, and answer users' questions thoroughly.
Actionable techniques to elevate your On-Page SEO game. For example, the podcast teaches listeners how to seamlessly...2024-10-3127 minCubeCast: The Entrepreneur’s PlaygroundUX Design and Conversion RatesThis podcast explores the crucial relationship between User Experience (UX) Design and conversion rates.
Discover why a seamless and engaging user experience is essential for attracting customers and driving sales. Learn about UX best practices, A/B testing, and data analysis to optimize your website for maximum impact.
Real-world case studies and expert insights will reveal how UX can elevate your brand and turn visitors into loyal customers.
Sources:
https://www.hotjar.com/blog/improve-ux-increase-conversions/
https://medium.com/@sparkoutdigitalmarketing/the-impact-of-ux-ui-design-on-b2b-marketing-9c1daad34b77
https://www.rocketcrolab.com/post...2024-10-2814 minCubeCast: The Entrepreneur’s PlaygroundThe Power of Online ReviewsIntroduction
Welcome to today's episode on the impact of online reviews on businesses. In the digital age, online reviews are essential for successful marketing strategies. Customers increasingly rely on reviews to make informed decisions. We’ll explore the significance of reviews, especially Google Reviews, and how businesses can leverage them to enhance their performance.
Why Online Reviews Matter
Building Trust and Credibility: Reviews act as social proof, enhancing a business's trustworthiness. Consumers often trust peer reviews more than direct marketing.
Improving Customer Experience: Feedback from reviews highlights areas for improvement and customer preferences. Prompt, em...2024-10-2314 minCubeCast: The Entrepreneur’s PlaygroundMaking Every Dollar Count: Mastering Your Marketing BudgetIn this episode, we explore the essential skill of effective marketing budget allocation. Join us as we discuss practical strategies for prioritising your marketing efforts, leveraging insights from experienced mentors, and ensuring that every dollar spent contributes to your brand's online success.
In this episode, you’ll learn:
The Importance of a Marketing Budget: Understand why establishing a marketing budget is crucial for business success, especially for startups navigating a dynamic and competitive market.
Aligning with Business Goals: Learn how to create a budget that directly supports your specific business objectives, whether it's in...2024-10-2113 minCubeCast: The Entrepreneur’s PlaygroundDigital Marketing Made Easy: Your Getting Started GuideWelcome to this Digital Marketing Made Easy podcast!
This episode breaks down digital marketing into easy-to-understand steps to help you build a strong online presence and achieve your business goals.
Here’s what you’ll discover:
Digital Marketing Basics: Learn what digital marketing is and why it's so important for businesses of all sizes. Discover the advantages of digital marketing over traditional marketing.
Setting Yourself Up for Success: Find out how to set clear goals for your digital marketing campaigns using the SMART goals framework.
Understanding Your Target Audience: Learn how to create buyer personas that repr...2024-10-1715 minCubeCast: The Entrepreneur’s PlaygroundDecoding the AI Landscape: Insights from the Stanford AI Index Report 2024Join us as we explore the seventh edition of the Stanford AI Index Report, a comprehensive analysis of the state of artificial intelligence. This episode breaks down key findings from the report, providing listeners with a clear understanding of the evolving AI landscape and its implications for our world.
Key Discussion Points:
Industry Dominance: We examine the increasing dominance of industry in AI research, highlighting the disparity between industry and academia in developing groundbreaking AI models. This raises questions about the future direction of AI research and the potential impact on innovation.
Responsible AI in Focus...2024-10-1418 minCubeCast: The Entrepreneur’s PlaygroundPaid Advertising 101This episode explores the ins and outs of paid advertising and helps you determine if it's the right marketing strategy for your business.
We'll break down the different types of paid advertising, such as:
Search engine advertising (SEM)
Display advertising
Paid social media advertising
Video advertising
Native advertising
Learn about the various platforms where you can run paid advertising campaigns, including:
Google Ads
Microsoft Advertising
Meta Ads (formerly Facebook Ads)
LinkedIn Ads
TikTok for Business
YouTube Ads
Discover the numerous benefits of paid advertising and understand how it differs from owned and earned...2024-10-1026 minCubeCast: The Entrepreneur’s PlaygroundThe beginner’s guide to social media marketing
This podcast episode discusses how businesses can utilize social media marketing to reach their target audience and achieve their goals. Here is a summary, along with the five resource links provided:Importance of Social Media Marketing Strategy
●Don't just randomly post on social media. A successful approach requires a well-defined strategy123.
●Develop a comprehensive plan outlining your goals, tactics, and performance metrics45.Understanding Your Audience and Competition
●Buyer Personas: Creating fictional representations of your ideal customers helps you understand their needs and preferences6.
●Platform Choice: Determine where your target audience spends their ti...2024-10-0314 minCubeCast: The Entrepreneur’s PlaygroundSEO: Link Building & Establishing AuthorityIn this episode of the Limecube podcast, we’re diving deep into one of the most essential aspects of SEO—link building. Join us as we chat about how building a strong link profile can elevate your website's authority and rankings. We’ll break down the basics of backlinks, explain why E-A-T (Expertise, Authoritativeness, and Trustworthiness) is crucial, and share practical tips on earning quality links from reputable websites. Whether you're a seasoned SEO pro or just getting started, we’ll guide you through using Limecube’s SEO tools to track and improve your site’s link-building efforts. Tune in to discov...2024-09-3011 minCubeCast: The Entrepreneur’s PlaygroundDemystifying Search Engines: How They Work and Rank Your WebsiteIn this episode of CubeCast: The Entrepreneur’s Playground, Dan and Janet break down the mechanics of search engines and what it takes to get your website ranked. From crawling and indexing to the complex algorithms that decide search rankings, this episode covers the essential processes that drive search results. Whether you're a beginner or looking to fine-tune your SEO knowledge, this episode will give you the clarity and actionable insights you need to improve your website’s visibility on search engines like Google.2024-09-2614 minCubeCast: The Entrepreneur’s PlaygroundMastering Content Marketing for Beginners
n this episode of CubeCast: The Entrepreneur’s Playground, Dan and Janet explore the world of content marketing and how it drives SEO success. From building an effective content strategy to promoting, analysing, and repurposing content, this episode is packed with actionable insights.
Whether you’re just starting out or looking to refine your content marketing efforts, you’ll learn how to create high-quality content that resonates with your audience and ranks well on search engines. Tune in to discover expert tips for scaling your content efforts and staying ahead in the digital landscape.2024-09-2311 minCubeCast: The Entrepreneur’s PlaygroundAn Introduction to Keyword Research
In this episode, we dive into the essentials of keyword research and how to use it to drive traffic to your website. Learn how to find the right keywords, analyse search volume, and understand user intent to optimise your content and attract the right audience. We’ll also show you how Limecube’s SEO tools can make the process easier and more effective. Whether you’re just starting out or looking to refine your strategy, this episode is packed with practical tips to help you master keyword research.
Tune in and subscribe for more actionable SEO in...2024-09-1922 min
CubeCast: The Entrepreneur’s PlaygroundIntroduction to SEO by LimecubeWelcome, Limecubers! In this episode, we dive into the essentials of Search Engine Optimization (SEO) and show you how to leverage Limecube’s powerful SEO tools to boost your website’s performance.
From ensuring your site is easily discoverable by search engines to creating compelling content and optimizing keywords, we cover all the key elements you need to build a strong SEO strategy. Learn how to enhance user experience, build authoritative backlinks, and make your site stand out with optimized titles and structured data. Whether you’re just starting out or looking to refine your S...2024-09-1813 min
Inside PRInside PR #169 - Wednesday, June 24, 2009This week on Inside PR Terry Fallis, David Jones and Martin Waxman make a special announcement and welcome a listener comment.
00:31 Terry opens the show.
01:40 Terry mentions that he will be giving a presentation today at a McNally Robinson bookstore in Don Mills.
03:07 Terry introduces a comment from Simon Mason of LimeCube Marketing.
04:26 Dave, Martin and Terry all sound off on the role of
authenticity when a PR agency takes on the task of transcribing blogs
for their clients.
10:44...2009-06-2425 min