Linda Fanaras - Podcast Details

Shows

The B2B BRAND180 Podcast with Linda Fanaras Harnessing the Power of Data in B2B Marketing with Justin Rashidi, Co-Founder of SeedXIn this episode of the B2B Brand180 podcast, Linda interviews Justin Rashidi from SeedX on the importance of data science in understanding and optimizing B2B marketing efforts. The discussion covers key topics such as the significance of accurate attribution tracking, the necessity of a well-defined Ideal Customer Profile (ICP), and the potential misconceptions about the effectiveness of various marketing channels. Justin also shares insights on the value of integrating online and in-person marketing efforts and details on how to leverage CRM tools for better marketing outcomes. This episode is a must-listen for marketers se...

2025-08-0418 min

The B2B BRAND180 Podcast with Linda Fanaras Building Effective USPs for B2B Brands with Chris Fox, Founder of Ideas-Led GrowthIn this episode of the B2B Brand180 podcast, Linda discusses the development of Unique Selling Propositions (USPs) with Chris Fox, founder of Ideas-Led Growth. Chris explains the process of identifying and refining a USP, starting from understanding the fundamental change a product or service brings to the world. He emphasizes taking a step back from traditional marketing approaches to focus on the underlying passion and unique value that drives a business. The episode also covers strategies for breaking down the USP into actionable marketing plans, including thought leadership content and targeted communication efforts.

2025-05-0520 min

The B2B BRAND180 Podcast with Linda Fanaras Mastering B2B Pricing Strategies with Dan Balcauski, Founder of Product TranquilityIn this episode of B2B Brand180, Linda interviews Dan Balcauski, founder and chief pricing officer at Product Tranquility. They discuss strategies for effective pricing in the B2B SaaS space. Dan shares insights on the importance of understanding customer value, the nuances of price metrics versus value metrics, and tactics for implementing price increases. The episode provides valuable advice for SaaS companies seeking to optimize their product pricing strategies.01:55 Understanding SaaS Pricing Challenges04:47 The Services Model for Pricing08:21 Strategies for Entering Competitive Markets19:22 Executing a Price Increase23:30 Rapid F...

2025-04-0727 min

The B2B BRAND180 Podcast with Linda Fanaras How to Build Integrated B2B Digital Strategies with Andrew Seidman, Co-Founder of Digital ReachIn this episode of the B2B Brand180 podcast, Linda Fanaras interviews Andrew Seidman, co-founder and COO of Digital Reach. Andrew shares insights from over a decade of experience in designing full-funnel go-to-market motions for enterprises and startups. They discuss the importance of implementing a cohesive, integrated B2B marketing strategy. Andrew emphasizes the value of account-based marketing (ABM) and shares successful campaign examples, particularly highlighting a successful case with VMware's Tanzu business unit. The episode also covers how to align sales and marketing teams as the critical first step for any new engagement.01:34 The Importance of...

2025-03-1020 min

The B2B BRAND180 Podcast with Linda Fanaras Boost Your B2B Sales with Direct Mail and Gifting Strategies featuring Kris Rudeegraap of SendosoIn this episode of B2B Brand180, Linda interviews Kris Rudeegraap, co-founder and CEO of Sendoso, a leading direct mail and gifting platform. Chris discusses his extensive experience in sales and how Sendoso helps businesses streamline their direct mail and gifting processes. He shares valuable insights and examples on the benefits of personalized gifts in sales and marketing, detailed case studies, and how both small and large companies can leverage Sendoso to enhance their strategies and build stronger customer relationships.01:40 Use Cases for Direct Mail and Gifting02:51 ROI and Case Studies04:43 Small Companies...

2025-02-1412 min

Beyond Ordinary Podcast Digital Marketing Strategies You Should Know | Linda FanarasLinda Fanaras, CEO of Millennium Agency, unpacks essential digital marketing strategies that every business owner should know. From navigating the evolution of digital marketing to balancing in-house and outsourced work, Linda shares her insights on what it takes to stand out in a competitive field. We explore common pitfalls in video content, the impact of AI on content creation, and how staying ahead in tech innovations can make a difference. Linda also gives an inside look at her B2B Brand180 podcast, where she learns valuable lessons from industry leaders. Tune in to build a marketing strategy rooted in...

2024-12-1930 min

Women at Halftime Podcast 313.Claim Your White Space of Opportunity with Linda FanarasIn business and marketing, "white space" refers to the untapped opportunities or gaps in the market where customer needs are not yet being met or where competitors are not actively operating. Linda Fanaras creates creative banding and data analytics to discover those white spaces. Identifying and leveraging white space can lead to innovation, new product development, or the creation of new market segments, offering businesses the chance to differentiate themselves and capture new revenue streams. In this podcast we cover why claiming white space is needed, the process and some successful examples. You can reach...

2024-11-1536 min

The B2B BRAND180 Podcast with Linda Fanaras Transforming B2B Services into Scalable Products with Eisha Armstrong, Executive Chairman & Co-Founder, VecterisIn this episode of B2B Brand180, Linda interviews Eisha Armstrong, Executive Chairman & Co-Founder, Vecteris. Linda and Eisha discuss strategies for productizing B2B services, including the benefits of creating recurring revenue through more standardized, scalable offerings. Eisha shares examples, practical steps, and common pitfalls to avoid in the productization process, alongside insights into how AI integration can further enhance service productization.01:19 Understanding Productization in B2B Services03:06 Examples of Productizing Services06:02 Benefits of Productization08:10 Common Mistakes in Productization11:56 Cultural and Organizational Shifts15:48 Leveraging AI in Productization17:28 Vecteris' Approach to Pr...

2024-11-1422 min

The B2B BRAND180 Podcast with Linda Fanaras Transformative B2B Referral Strategies, with Andrew Brown of Bridgemaker Referral ProgramsIn this episode of B2B Brand180, Linda interviews Andrew Brown from Bridgemaker Referrals. Linda and Andrew discuss transformative strategies and innovative approaches in B2B branding, focusing on the power of referral sources. Andrew debunks common myths about B2B referrals and emphasizes the importance of selecting the right referral sources and setting goals. He shares insights from his book, 'Get Referred,' and provides a systematic approach to building effective referral programs. Key takeaways include who refers, why referrals happen, and how to overcome resistance to implementing referral programs.02:00 The Power of Referrals in B2B...

2024-10-3123 min

The Industrial Talk Podcast Network Linda Fanaras with B2B Brand180 PodcastLinda Fanaras, host of the B2B Brand 180 podcast, interviews Senthil Kumar, founder of SEO with Sentl, about his Five Step Jump Start SEO system. Senthil shares his success in ranking for over 100 keywords on Google's first page and earning over a million in revenue from his art studio using SEO and word of mouth. He emphasizes the importance of starting with less competitive keywords, understanding SEO fundamentals, and creating high-quality content. Senthil advises businesses to focus on keyword research, on-page optimization, and backlink building. He also simplifies SEO terminology and offers a free five-step SEO checklist on his website.

2024-10-2818 min

Podcast THE ECOMMERCE EDGE con Jason Greenwood - Edición en Español E437:📦CONSTRUYENDO UN MANUAL DE JUEGOS DE COMERCIO ELECTRÓNICO B2B GANADOR | JASON INVITADOS EN EL B2B BRAND 180 PODCAST | ESQUINA DE COMERCIO B2B #74 | THE ECOMMERCE EDGE Podcast📦En este episodio especial del Podcast, Jason Invitados en el Podcast B2B Brand 180 con Linda Fanaras (⁠https://www.linkedin.com/in/lindafanaras) - https://podcasts.apple.com/us/podcast /el-podcast-b2b-brand180-con-linda-fanaras/id1645337481 📦¡Gracias Linda por presentar a Jason en tu podcast! ¡Disfrutar!

2024-10-2324 min

THE ECOMMERCE EDGE Podcast with Jason Greenwood E437:📦BUILDING A WINNING B2B ECOMMERCE PLAYBOOK | JASON GUESTS ON THE B2B BRAND 180 PODCAST | B2B COMMERCE CORNER #74 | THE ECOMMERCE EDGE Podcast📦In this special episode of the Podcast, Jason Guests on B2B Brand 180 Podcast with Linda Fanaras (⁠https://www.linkedin.com/in/lindafanaras) - https://podcasts.apple.com/us/podcast/the-b2b-brand180-podcast-with-linda-fanaras/id1645337481 📦Thanks Linda for featuring Jason on your Podcast! Enjoy!

2024-10-2321 min

The Industrial Talk Podcast Network Linda Fanaras and Naomi Soman with Storylogick Consulting Optimize B2B Email Messaging Linda Fanaras, host of the B2B Brand 180 podcast, interviews Naomi Soman from Storylogick about optimizing B2B email marketing strategies. Naomi emphasizes the importance of authenticity and personalization in email content, advising against overly visual-heavy emails. She outlines different types of emails, such as top-of-funnel media buying and retention emails, and discusses the need to tailor messaging to various B2B buyer personas. Naomi recommends using customer data from tools like Gong and Chorus to build accurate buyer personas and suggests personalizing emails based on actions taken by the recipient. She also...

2024-09-1020 min

The Digital Slice Build A Strong Brand: It's Crucial For Business GrowthVisit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Linda Fanaras as they chat about branding and marketing, the differences between the two, and how to use marketing to drive your brand. Linda Fanaras is the founder of Millennium Agency, a B2B brand development and marketing strategy firm that specializes in helping companies build a powerful brand, identify unique messaging that sets them apart in the market, and uncovers the white space in the market to lock in an effective marketing strategy. As a B2B expert and...

2024-09-0320 min

The Industrial Talk Podcast Network Linda Fanaras with Millennium AgencyScott MacKenzie hosts an industrial-focused podcast celebrating industry professionals and their innovations. He discusses the importance of marketing, sales, and branding in a commoditized market with Linda Fanaras, CEO of Millennium Agency and host of the B2B Brand180 Podcast. Linda emphasizes the need for a responsive website, social media strategy, and consistent brand messaging. She shares insights on rebranding and repositioning companies, highlighting the importance of internal buy-in and cultural change. Linda also discusses the role of AI and video content in modern marketing, stressing the need for meaningful and consistent communication. Action Items [ ] Reach out to...

2024-08-2928 min

The B2B BRAND180 Podcast with Linda Fanaras Building a Winning B2B E-Commerce Playbook, with Jason Greenwood, Founder of Greenwood ConsultingIn this episode of B2B Brand180, Linda interviews Jason Greenwood of Greenwood Consulting. Jason shares his expertise in helping B2B brands and startups leverage digital and omni-commerce opportunities. He discusses his unique 'Fit for Commerce' framework, which focuses on people, process, tech, and data, and explains how it significantly reduces time to market. Jason also offers key insights into overcoming common pitfalls, enhancing internal and external adoption planning, and shifting focus from technology to creating exceptional customer experiences. Tune in to learn actionable strategies to elevate your B2B commerce initiatives.02:38 Und...

2024-08-2822 min

CEO Sales Strategies Growing Sales Using White Space With Linda Fanaras [Episode 158]Linda Fanaras, CEO of Millennium Agency, joins Doug C. Brown in delving into growing sales opportunities by claiming white space. Together, they discuss why this is a critical strategy for businesses looking to innovate and scale in today’s highly competitive market. In this episode, you will learn: ● How to identify and capitalize on untapped market opportunities in your industry● The difference between strategic innovation and tactical opportunities, and why it matters for long-term business success● How to overcome common barriers to innovation within your company culture and mindset

2024-08-2729 min

The B2B BRAND180 Podcast with Linda Fanaras Essential Strategies for B2B Marketing Leaders in a Recession, with Drew Neisser, CEO at CMO HuddlesIn this episode of B2B Brand180, Linda interviews Drew Neisser, CEO at CMO Huddles, podcast host, business coach and author. They discuss the challenges CMOs face in a recession including budget cuts, the importance of brand reputation, and the role of AI. Drew shares insights from his extensive career and explores current industry trends, providing practical advice for navigating economic downturns and leveraging new technologies.03:03 Challenges and Strategies in B2B Industries05:47 The Evolving Role of the CMO07:59 Navigating Budget Cuts and AI in Marketing15:02 Addressing the Hidden Recession in...

2024-08-2221 min

The B2B BRAND180 Podcast with Linda Fanaras Jumpstart Your B2B SEO: Expert Insights from Senthilkumar SubramanianIn this episode of B2B Brand180, Linda interviews Senthilkumar Subramanian to discuss his five-step Jumpstart SEO System. Senthil shares his success stories of ranking over a hundred keywords on Google and generating over a million dollars in revenue for his previous businesses. They delve into the importance of SEO, the common mistakes businesses make, strategies for choosing the right keywords, and the fundamentals of creating outstanding content. Senthil also provides insight into the technical aspects of SEO and offers practical advice for businesses to enhance their search engine rankings.01:23 The Importance of Google...

2024-08-1418 min

The Industrial Talk Podcast Network Linda Fanaras the B2B Brand180 Podcast Leveraging AI for Content CreationChuck Atkins and Linda Fanaras emphasized the importance of having a clear target audience and foundational documents before leveraging AI tools in content marketing. They stressed the need for a strategy and intention, rather than relying solely on AI to generate content without direction. Chuck introduced his Title wave content platform, which provides training, coaching, and processes to help brands create engaging content across multiple channels using AI. Linda agreed, highlighting the importance of micro-segmenting the audience to develop content that resonates with the intended target. Linda discussed the potential of AI to enhance content strategy, emphasizing the importance of...

2024-08-0920 min

The B2B BRAND180 Podcast with Linda Fanaras Leveraging AI to Create On-Strategy B2B Content with Chuck Aikens, Founder of TymooIn this episode of the B2B Brand180 podcast, Linda interviews Chuck Aikens, Founder of Tymoo and content marketing expert, to discuss effective use of AI in B2B content strategies. Chuck shares insights on the essential foundational work required before leveraging AI, including understanding target audiences and answering critical strategic questions before writing prompts. He delves into the concept of micro-segmenting audiences, optimizing metadata, and generating authentic content. Linda and Chuck also review practical advice on using AI for crafting compelling headlines, FAQs, product descriptions, and social media posts. Chuck also introduces his...

2024-08-0620 min

The B2B BRAND180 Podcast with Linda Fanaras Optimizing B2B Email Messaging to Drive Growth with Naomi Soman, Storylogick ConsultingIn this episode of the B2B Brand180 podcast, Linda speaks with Naomi Soman from Storylogick Consulting about enhancing email marketing strategies to drive growth. Naomi, who has a wealth of experience in hyper-growth startups, shares insights on dispelling email marketing myths, personalizing emails for different stages of the funnel, and accurately targeting various buyer personas. The discussion includes practical advice on leveraging CRM data, using visual language in emails, and customizing email content based on recipient actions. Naomi also provides tips on managing personalized email campaigns and standing out in a crowded marketplace.01:44 Common Misconceptions...

2024-07-1720 min

The B2B BRAND180 Podcast with Linda Fanaras Implementing a Repurpose First B2B Video Production Strategy, with Dane Frederiksen, Founder of Digital AccompliceIn this episode of B2B Brand180, Linda interviews Dane Frederiksen, Founder of Digital Accomplice, to discuss how to implement a repurpose-first video production strategy, which he calls the "Video Octopus" method.Dane highlights: -The shift from text-based marketing to remote video. -The ease of creating valuable video content using AI tools and remote platforms, which can significantly enhance marketing strategies. -Current trends and technology to simplify video editing, and the 'video octopus' method for repurposing video across multiple channels. The episode encapsulates how B2B marketers can leverage strategy, remote video and...

2024-07-0920 min

The B2B BRAND180 Podcast with Linda Fanaras Mastering Media Interviews and Public Speaking to Amplify Your B2B Brand with Mark Albert, CEO of Media Advisory ExpertsIn this episode of the B2B Brand180 podcast, Linda interviews Mark Albert, CEO of Media Advisory Experts. Mark shares his extensive experience in broadcast journalism and offers valuable insights into B2B media training, storytelling, and overcoming stage fright. He discusses strategies for earning media placements, the importance of building thought leadership, and how to effectively communicate with journalists. Mark also provides practical tips on public speaking, handling tough interview questions, and best practices for dressing for on-camera appearances.02:03 Tips for Overcoming Stage Fright05:20 Building Thought Leadership and Earning Media10:17 Handling Tough...

2024-06-1928 min

Branding Matters How to Claim Your White Space - Linda FanarasSend us a textToday I'm sitting down with Linda Fanaras; the CEO of Millennium Agency, a renowned expert in B2B marketing and growth strategies, and a prolific author and speaker.In this episode, Linda and I take you on a journey to understand how you can identify and claim your 'white space'—those unique market opportunities yet untapped by competitors—giving your brand room to grow and stand out. We also take a deep dive into the significance of colour in branding. Linda sheds light on how the right colour palette can not only...

2024-06-0725 min

The B2B BRAND180 Podcast with Linda Fanaras Driving Brand Growth through Influencer Marketing, with Alessandro Bogliari, Founder & CEO of The Influencer Marketing FactoryIn this episode of the B2B Brand180 podcast, Linda interviews Alessandro Bogliari, Co-Founder and CEO of The Influencer Marketing Factory. Alessandro discusses the value of influencer marketing. Alessandro also addresses common misconceptions of influencer marketing, the significance of a data-driven approach, and the benefits of long-term partnerships with influencers. Tune in to discover how brands can effectively leverage influencer marketing to build trust and drive growth in today's digital landscape.02:59 Influencer Marketing Basics05:51 B2B vs. B2C: Navigating Influencer Marketing12:39 Success Stories and the Power of Authenticity15:27 B...

2024-05-2325 min

The A.I. Advantage Show™ Evolvepreneur®AIS002:045 [Linda Fanaras] A.I. To Work For Marketers Welcome to the Evolvepreneur A.I. Advantage Show Join me, Richard Wray, to gain the A.I. Advantage today where we dive deep into the transformative power of A.I. to help fast-track your business. My very special guest today is Linda Fanaras ... Linda Fanaras is an award-winning executive marketer who owns a marketing firm called Millennium Agency. She discusses how her firm uses AI tools, primarily to assist with content writing and as a foundation for potential content, rather than fully automating the process. Linda notes that while some content writers are i...

2024-05-0125 min

The B2B BRAND180 Podcast with Linda Fanaras Maximizing Traditional Sales Strategies for B2B Growth with Neil Rogers, Marketing Professional, Speaker & AuthorIn this episode of B2B Brand180, Linda interviews Neil Rogers, a sales and marketing professional and owner of Rogers Marketing. Neil shares his journey from working behind a bar to authoring the book 'Bar Tips', emphasizing the value of learning about people, organization, and sales in a non-traditional setting. Neil introduces the concept of 'positive activity,' combining mindfulness with productivity to see solutions instead of problems, rooted in his personal experiences. Neil and Linda discuss how businesses can apply positive activity to improve their marketing efforts, stressing the importance of getting one's mind right, practicing gratit...

2024-04-2520 min

The B2B BRAND180 Podcast with Linda Fanaras Crafting a B2B Brand that Resonates, with Mark Dingman, Creative Director Millennium AgencyIn this episode of the B2B Brand180 podcast, Linda interviews Mark Dingman, Creative Director at Millennium Agency. They discuss the common misconception that a brand is just a logo, highlighting the importance of a deeper discovery process to understand a company's identity, personality, and target market. Mark emphasizes the pivotal role of market research, competitive analysis, and courageous, authentic messaging in setting a brand apart in the B2B landscape. Mark and Linda offer valuable insights for companies rebranding or launching a new brand, encouraging them to adopt genuine, meaningful and creative differentiation strategies.01:07 The Essence of...

2024-04-1921 min

The B2B BRAND180 Podcast with Linda Fanaras Branding Through Community Engagement, with Hannah Moore from Ascendco HealthIn this episode of the B2B Brand180 podcast, Linda interviews Hannah Moore from Ascendco Health about enhancing brand presence through community engagement and storytelling. Hannah offers insights into the rebranding process and the strategic importance of community-focused positioning. She discusses the necessity of being people-oriented, beyond mere product features, and the power of crafting authentic brand narratives. The conversation explores understanding customer needs, gradually implementing changes that resonate with core brand values, and leveraging social media platforms like LinkedIn to nurture community interaction. Hannah highlights storytelling's pivotal role in marketing, creating memorable 'Disney magic moments,' and provides...

2024-04-0417 min

The B2B BRAND180 Podcast with Linda Fanaras Elevating Your B2B Brand Using Authority Marketing, with Frank Husmann, CEO and Founder of MaxialityIn this episode of B2B Brand180, Linda interviews Frank Husmann, CEO and Founder of Maxiality. They discuss effective branding and growth strategies in B2B, focusing on authority marketing. Frank shares his experiences as a SaaS founder and B2B tech advisor, highlighting the importance of showcasing expertise to establish industry authority. They talk about the challenges of standing out in a competitive market, building trust, and using content to develop authority. The conversation also covers offline marketing, podcasting, and the evolving role of SEO in B2B marketing. Frank offers practical advice for businesses looking to implement...

2024-03-2833 min

The B2B BRAND180 Podcast with Linda Fanaras Cultivating B2B Sales through Authentic Connections and Storytelling, with Armando Leduc, Leduc EntertainmentIn this B2B Brand180 podcast episode hosted by Linda Fanaras, Armando Leduc shares insights on the intersection of storytelling and business growth. Armando discusses his transition from the film industry to founding Leduc Entertainment, emphasizing the power of authentic storytelling in business communication. He offers practical advice on overcoming camera shyness by focusing on the message rather than personal perception. Armando further explores storytelling as a tool for engaging audiences, detailing a narrative structure that enhances content relatability. He also touches on mapping the customer journey and nurturing referral partnerships through personalized engagement.02:09 Overcoming On-Camera Nervousness

2024-03-2134 min

The B2B BRAND180 Podcast with Linda Fanaras Developing Impactful B2B Video Content with Robert Weiss, President Sales & Marketing, MultiVision DigitalIn this episode of B2B Brand180, Linda interviews Robert Weiss, President Sales & Marketing, MultiVision Digital, on the critical role of video in B2B branding and growth strategies. This episode covers strategies for beginning with video marketing, maximizing production value on a limited budget, and highlights video's increasing importance in digital marketing. Robert also stresses the significance of message clarity, preparing but not scripting conversations, and viewing video as a long-term investment.Robert's LinkedIn: https://www.linkedin.com/in/robertweissnycMultiVision: https://www.multivisiondigital.com/ and https://videoformanufacturing.com/Linda's LinkedIn: https://www...

2024-03-1422 min

The B2B BRAND180 Podcast with Linda Fanaras Maximizing B2B Sales with Doug Brown, CEO Sales StrategiesIn this episode of B2B Brand180, Linda interviews Doug Brown, CEO of CEO Sales Strategies, discussing topics ranging from the importance of follow-up in sales, to aligning sales and marketing strategies, to understanding buyer psychology. Doug shares valuable insights from his extensive B2B experience, emphasizing the significance of personalized communication and continuous engagement to maximize sales opportunities. Thanks for listening to this week's episode and don't forget to like, share and follow.Doug's Info:LinkedIn: https://www.linkedin.com/in/dougbrown123/Website: https://ceosalesstrategies.com/Win Win Selling: https://www...

2024-03-0729 min

Think Big with Dan & Qasim Linda Fanaras: Leading the Way in Creative Branding and Marketing | Think Big with Dan and Qasim.Episode Title: Linda Fanaras: Redefining Creative Branding and MarketingDescription:Join us on "Think Big with Dan and Qasim" as we sit down with Linda Fanaras, CEO and Strategist at Millennium Agency, a leading boutique firm specializing in innovative marketing strategies. Linda shares her expertise in creative branding, storytelling, and digital marketing, revealing the secrets behind her remarkable success in driving business growth for her clients.Key Insights:- Creative Branding: Linda's approach to crafting compelling brand identities that resonate with audiences.- Digital Marketing Trends: How Linda stays...

2024-03-0617 min

The B2B BRAND180 Podcast with Linda Fanaras Driving B2B Brand Growth through Sustainability with Joelly Goodson, Branding Expert and PodcasterIn this episode of B2B Brand180, Linda is joined by Joelly Goodson, a branding expert and podcaster. They explore the critical role of sustainability in driving B2B brand growth, offering practical strategies for integrating eco-conscious practices into branding and marketing efforts. Joelly shares her journey and experiences, highlighting how brands can leverage sustainability not only as a corporate responsibility but as a powerful tool for differentiation and engagement in the competitive B2B landscape. Tune in to gain valuable insights into building a brand that stands out by standing up for the planet.More...

2024-02-0826 min

The B2B BRAND180 Podcast with Linda Fanaras The Power of Emotion in B2B Marketing with Ian Baer, Founder of SoothIn this episode of B2B Brand180, Linda welcomes Ian Baer, founder of Sooth, to explore the impact of emotional engagement in B2B marketing. Ian brings a wealth of experience from his leadership roles across various major brands and discusses how tapping into emotional drivers can significantly enhance brand strategies. The discussion also explores the shifting landscape of the B2B sales journey, emphasizing its departure from traditional linear models to more complex, customer-centric approaches. Tune in to learn more about the interconnectedness of branding, marketing, and sales in the B2B sector.More abo...

2024-02-0128 min

The B2B BRAND180 Podcast with Linda Fanaras How to Use Storytelling to Create Impactful B2B Brand Messaging with Jarie BolanderIn this episode of B2B Brand180, Linda interviews Jarie Bolander, an expert in B2B storytelling. Jarie offers insights and strategies for transforming B2B brands with compelling storytelling. He explores the power of emotional appeal, logical progression, and credibility in persuasive storytelling, as well as the significance of aligning narratives across various platforms and marketing materials. Additionally, Jarie presents a valuable framework for weaving storytelling into B2B branding and strategy.More about Jarie: https://www.linkedin.com/in/jariebolander/ and https://decisioncounsel.com/You can follow Linda at: https://www.linkedin.com...

2024-01-2522 min

The B2B BRAND180 Podcast with Linda Fanaras The Power of Personal Branding and Value-Based Leadership, with Ben Reinberg, CEO of Alliance Consolidated Group of CompaniesIn this episode of B2B Brand180, Linda Fanaras interviews Ben Reinberg, CEO of Alliance Consolidated Group of Companies. They explore the impact of personal branding in the B2B space and how it aligns with value-based leadership. Ben shares his journey as a serial entrepreneur and commercial real estate investor offering practical insights on building a strong personal brand and leading with core values. More about Ben: https://www.linkedin.com/in/codyxschneider/https://benreinberg.com/You can follow Linda at: https://www.linkedin.com/in/lindafanaras/and visit Millennium Agency at https://www...

2024-01-1032 min

The B2B BRAND180 Podcast with Linda Fanaras AI Powered B2B Marketing with Cody Schneider, Co-founder of Swell AIIn this episode of B2B Brand180, Linda interviews Cody Schneider, Co-founder of Swell AI. Cody discusses the transformative power of AI in B2B marketing, focusing on its impact on marketing efficiency, customer engagement, and scaling businesses. Tune in for practical tips and insights for marketers and entrepreneurs looking to leverage AI for their business growth.Follow Cody: https://www.linkedin.com/in/codyxschneider/You can follow Linda at: https://www.linkedin.com/in/lindafanaras/and visit Millennium Agency at https://www.linkedin.com/company/millagency/Linda's LinkedIn: https://www.linkedin.com...

2023-12-1925 min

The B2B BRAND180 Podcast with Linda Fanaras Unpacking B2B Leadership: Building Healthy Teams and Mindful Strategies with Zach Montroy, CEO of The Intention CollectiveIn this episode of B2B Brand180, Linda interviews Zach Montroy from Intention Collective. Zach discusses strategic planning, execution for business growth, and the essentials of healthy leadership. Gain insights on aligning company vision with team efforts and the role of emotional intelligence in effective leadership. Zach also outlines his approach to helping businesses set and achieve their goals.Thank you for listening and please like, share and subscribe to support our channel.Visit Intention Collective: intentioncollective.coYou can follow Linda at: https://www.linkedin.com/in/lindafanaras/and visit Millennium Agency a...

2023-12-1422 min

The B2B BRAND180 Podcast with Linda Fanaras Bridging Technology and Empathy with Paul Pritchard, CEO of Overdose DigitalIn this episode of B2B Brand180, Linda interviews Paul Pritchard, CEO of Overdose Digital. They discuss the company's growth, digital transformation, AI's role in e-commerce, and innovation strategies. Paul provides forward-thinking ideas and insights for businesses navigating the rapidly evolving B2B marketing landscape. Follow Paul at LinkedIn https://www.linkedin.com/in/paulpritchardnz/You can follow Linda at: https://www.linkedin.com/in/lindafanaras/ and visit Millennium Agency at https://www.linkedin.com/company/millagency/.Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/Millennium Agency: Brand Strategy | Marketing | We...

2023-12-0720 min

The B2B BRAND180 Podcast with Linda Fanaras B2B and B2C Applications of AI Chatbots, with Dan Melnick, CEO and Co-Founder of Southlake ConsultingIn this episode of the B2B Brand180 Podcast, Linda interviews Dan Melnick of Southlake Consulting. Dan introduces his company's new AI chatbot product tailored for e-commerce and they discuss the broader landscape of AI technologies. From real-time customer interactions to integrated social media features, join in to learn about the future of AI in e-commerce.Follow Dan on LinkedInYou can follow Linda at: https://www.linkedin.com/in/lindafanaras/and Millennium Agency at https://www.linkedin.com/company/millagency/.Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/

2023-10-2516 min

The B2B BRAND180 Podcast with Linda Fanaras Future Proofing B2B: Technology and Marketing Strategies with Jared Reimer, CTO & Founder of CascadeoIn the latest episode of B2B Brand180, Linda Fanaras talks to Jared Reimer, CTO & Founder of Cascadeo.Reimer offers practical insights on how businesses can stay ahead, adapt, and thrive amidst rapid technological shifts. Linda and Jared also explore the influence of artificial intelligence on B2B Marketing. And, get a peek into Reimer's unique experience consulting for the hit show 'Silicon Valley.' Follow Jared on LinkedInYou can follow Linda at: https://www.linkedin.com/in/lindafanaras/and Millennium Agency at https://www.linkedin.com/company/millagency/.Lin...

2023-10-1723 min

The B2B BRAND180 Podcast with Linda Fanaras B2B Marketing Innovation with Kevin Lee, Advisor, Investor, Author & StrategistIn this episode of B2B Brand180, Linda Fanaras interviews Kevin Lee, a seasoned advisor, investor, author, "multipreneur," and strategist. They discuss the evolving landscape of branding and marketing, sharing insightful strategies that can propel a B2B brand forward in today's competitive market. Kevin also opens up about his entrepreneurial journey, revealing how he’s been able to navigate the challenges and opportunities through business acquisitions and synergies. If refining your branding message, exploring innovative marketing strategies, or understanding the entrepreneurial journey in the B2B sector are on your agenda, this episode is for you. ...

2023-09-2826 min

The B2B BRAND180 Podcast with Linda Fanaras Beyond Logos and Ads: Exploring Upstream Marketing with Tim Koelzer, Author and Managing Partner of EquiBrand ConsultingIn this episode of B2B Brand 180, Linda Fanaras interviews Tim Koelzer, the Managing Partner of Equibrand Consulting and author of 'Upstream Marketing'. Dive into the intricacies of upstream marketing and uncover how it helps drive conventional marketing tactics. Discover how a strategic upstream approach can fundamentally bolster your brand's presence and impact. Thanks for listening to the B2B Brand180 Strategy podcast with Linda Fanaras, CEO/Strategist at Millennium Agency.Learn more about Tim Koelzer and Kristin Kurth's book Upstream Marketing.You can follow Linda at: https://www.linkedin.com/in...

2023-09-1528 min

The B2B BRAND180 Podcast with Linda Fanaras Boosting B2B Sales Performance with Harry Spaight, Speaker, Coach, and AuthorIn this episode of B2B Brand180, Linda Fanaras, CEO of Millennium Agency, interviews Harry Spaight, sales consultant and author of "Selling with Dignity." Drawing from his mission background and competitive sales experience, Harry provides invaluable strategies to enhance sales performance and drive revenue growth. Join us to discover how selling can be a genuine act of providing value and the positive outcomes it brings.Thanks for listening to the B2B Brand180 Strategy podcast with Linda Fanaras, CEO/Strategist at Millennium Agency.Learn more about Harry Spaight's book Selling With Dignity. You c...

2023-08-1732 min

The B2B BRAND180 Podcast with Linda Fanaras Unlocking B2B Growth: Senior Leadership Strategies For Success With Ryan Kauth, Business Coach and Fractional ExecutiveIn this episode of B2B Brand180, Linda interviews Ryan Kauth, business coach, fractional executive and founder of the Fractional Executive Podcast. They discuss the challenges faced by established founders and family business owners who are navigating the often turbulent waters of business growth. Ryan shares his experiences as a business coach and executive, and the lessons he's learned over his diverse career spanning two dozen years in various industries. He offers an insider's view into his teachings at top business schools, and the growth strategies he imparts to his students. Ryan provides insights as to why busi...

2023-07-2627 min

The Fractional Executive Podcast with Ryan Kauth Episode 13: Linda Fanaras - How do you create a successful marketing strategy for your business? How do you create a successful marketing strategy for your business? Creating Successful Marketing Strategy with Linda Fanaras | The Fractional Executive with Ryan Kauth Growing a company beyond a certain point can be incredibly challenging, particularly for smaller businesses with limited resources. These executives find themselves facing a range of issues, from a lack of funding and resources to market saturation and increased competition. Our guest experts will share their insights and experiences on the most effective strategies for overcoming these challenges, including building a strong team, expanding into new...

2023-06-1927 min

The B2B BRAND180 Podcast with Linda Fanaras Preparing B2B Marketers for the AI-Driven Future of SEO and Content Marketing: Insights from AI Innovator, CTO & SEO Expert Alexander De RidderIn this episode of B2B Brand180, Linda interviews Alexander De Ridder, a renowned AI innovator, CTO, SEO expert, and the co-founder of Ink. As a pioneer in Natural Language Optimization models and the creator of a patented AI method that demystifies Google's content preferences, Alexander offers a wealth of knowledge.The conversation dives into the future of SEO and content marketing, particularly the role of AI in shaping these fields. Alexander describes how B2B brands can take advantage of AI and natural language optimization to craft compelling content strategies, emphasizing the significance of...

2023-05-0834 min

The B2B BRAND180 Podcast with Linda Fanaras Marketing and HR Collaboration for B2B Brand Success with Jillian Derby of AIM HR SolutionsIn this episode, Linda Fanaras speaks with Jillian Derby, Senior Marketing Director at AIM HR Solutions, to discuss the often-overlooked synergy between HR and marketing departments in the B2B space. They explore how a unified approach can lead to better employee engagement, improved brand messaging and, ultimately, increased sales. Thanks for listening to the B2B BRAND180 Strategy podcast with Linda Fanaras, CEO/Strategist at Millennium Agency. You can follow Linda on LinkedIn at https://www.linkedin.com/in/lindafanaras/ and Millennium agency at https://www.linkedin.com/company/millagency/.

2023-05-0218 min

The B2B BRAND180 Podcast with Linda Fanaras Creating a Remarkable B2B Brand: Insights from Strategy Consultant and Sticky Branding Founder Jeremy MillerIn this episode of the B2B Brand180 podcast, host Linda Fanaras is joined by Jeremy Miller, founder of Sticky Branding and a leading strategy consultant. Together, they dive into the world of branding and discuss what it takes to create a truly remarkable brand in today's competitive market. Miller shares his insights into how businesses can differentiate themselves, the importance of defining brand values and communicating through the lens of your customers.To learn more about Jeremy Miller and Sticky Branding, visit stickybranding.com.Thanks for listening to the B2B BRAND180 Strategy podcast w...

2023-04-1125 min

The B2B BRAND180 Podcast with Linda Fanaras From Idea to Premium Brand: Expert Strategies for CPG Entrepreneurs with Dr. James RichardsonIn this episode of the B2B Brand180 Podcast, Linda Fanaras speaks with Dr. James Richardson, a seasoned entrepreneur and founder of Premium Growth Solutions, about expert strategies for CPG entrepreneurs looking to transform their ideas into premium brands. With a focus on the consumer packaged goods industry, Dr. Richardson shares valuable insights and actionable tips on product development, branding, and marketing. You can learn more about Dr. Richardson and his work at http://www.premiumgrowthsolutions.com. Thanks for listening to the B2B BRAND180 Strategy podcast with Linda Fanaras, CEO/Strategist at...

2023-03-1313 min

Tycoons of Small Biz E137 Finding Authenticity with Linda FanarasLinda Fanaras joined Tycoons and gave insight into the world of branding and marketing. She talked about the importance of authenticity, don’t force something that doesn’t fit. She touched on professionalism and making sure you don’t cut corners on what’s important.Tune in to hear Linda share about finding the “white space” in the market. Finding the things that can set you apart from your competition. Learn more about Linda and Millennium Agency at www.mill.agency

2023-02-2751 min

The B2B BRAND180 Podcast with Linda Fanaras Establishing a Successful Biotech Brand That EngagesIn this special edition of B2B Brand180, Linda Fanaras, CEO of Millennium Agency, discusses how to establish a successful biotech brand that engages.Linda starts by emphasizing the importance of connecting with your audience and understanding their needs, which can be achieved through market research and data analysis. She then highlights the importance of having a strong online presence, with a website that is easy to navigate, visually appealing, and mobile-friendly. Linda also mentions the importance of understanding market demands and being transparent about compliance standards to build trust with your customers. Finally, she stresses the...

2023-02-1407 min

The B2B BRAND180 Podcast with Linda Fanaras 5 Tips for a Successful Pharma Brand StrategyThis special edition episode of B2B Brand180 provides five essential tips to create a successful pharmaceutical brand strategy. Linda Fanaras, CEO of Millennium Agency, discusses how to identify your niche audience, build a brand and messaging architecture, use content marketing to boost awareness, execute a push pull marketing strategy, and optimize your strategy with data.Listen in to learn how to create a distinct brand that is authentic and relevant for pharmaceutical and biotechnology companies.For more information about pharmaceutical/biotech brand building and to connect with Linda, visit the Millennium Agency.

2023-02-1413 min

The B2B BRAND180 Podcast with Linda Fanaras Strong Website Design Elements for Your Biotech BrandThis special edition of the B2B Brand180 podcast is a must-listen for biotech and pharmaceutical companies looking to stand out from the competition. Linda dives into the power of web design and how to use personalized photography, vibrant visuals, and creative design elements to capture your audience's attention. She also highlights the importance of having a mobile-friendly website, colors that match the brand, and avoiding stock imagery. Plus, she explains how professional branding firms can help you create a high-value biotech website that will help convert. Don't miss this essential episode!For more information...

2023-02-1406 min

The B2B BRAND180 Podcast with Linda Fanaras Building a B2B Content Marketing Strategy on a Budget, with Sarah Noel Block, CEO of Tiny MarketingIn this episode of The B2B BRAND180 podcast, Sarah Noel Block, CEO of Tiny Marketing, shares key tips to guide SaaS companies on their content marketing journey. Sarah focuses on organic marketing and believes that all marketing is content marketing. She provides actionable tips on how to create a content marketing strategy when time and budget are limited. Thanks for listening to the B2B BRAND180 Strategy podcast with Linda Fanaras, CEO/Strategist at Millennium Agency.Sarah's LinkedIn profile: https://www.linkedin.com/in/sarahnoelblockSarah's personal website: https://www.sarahnoelblock.com/ ...

2023-02-0616 min

The B2B BRAND180 Podcast with Linda Fanaras Building Your Leadership Brand with Mike Thorne, Author and Growth MentorIn this episode of the B2B Brand180 podcast, Linda speaks with Mike Thorne, Author and Growth Mentor who specializes in transformational leadership.They discuss the impact of trusted communities and cultures of inclusion, how to connect a personal mission to an organizational mission, the importance of developing trust and the value of asking for help. They also talk about Mike's book, Hustle with Heart, unlocking Self-Worth Through Personal Trust Communities. You can learn more about Mike at the following links:https://www.linkedin.com/in/michaelbthorne/...

2023-01-3120 min

On Brand with Nick Westergaard B2B Brand Building with Linda FanarasLinda Fanaras is CEO/Strategist of Millenium Agency, where she helps B2B brands develop integrated campaigns that get results with her innovative approach of transforming market research into powerful campaigns. This isn’t always easy—especially when it comes to B2B. We discussed all of this and more this week on the On Brand podcast.About Linda FanarasLinda A. Fanaras, CEO/Strategist of Millennium Agency, is an award-winning executive marketer with exceptional leadership and communication skills, relationship-building expertise, and a proven track record in executing strategic marketing campaigns that impr...

2023-01-3028 min

The B2B BRAND180 Podcast with Linda Fanaras Finding Authenticity and the "White Space" with Linda Fanaras, Austin Peterson and Gary BraunLinda Fanaras joined Tycoons, Austin Peterson and Gary Braun, to give insight into the world of branding and marketing. She talked about the importance of authenticity, don’t force something that doesn’t fit. She touched on professionalism and making sure you don’t cut corners on what’s important.Tune in to hear them share about finding the “white space” in the market and finding the things that can set you apart from your competition.Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency

2023-01-0651 min

Tycoons of Small Biz Finding Authenticity E137Finding Authenticity E137 Linda Fanaras joined Tycoons and gave insight into the world of branding and marketing. She talked about the importance of authenticity, don't force something that doesn't fit. She touched on professionalism and making sure you don't cut corners on what's important. Tune in to hear Linda share about finding the "white space" […] The post Finding Authenticity E137 appeared first on Business RadioX ®.

2023-01-0500 min

Phoenix Business Radio Finding Authenticity E137Finding Authenticity E137 Linda Fanaras joined Tycoons and gave insight into the world of branding and marketing. She talked about the importance of authenticity, don't force something that doesn't fit. She touched on professionalism and making sure you don't cut corners on what's important. Tune in to hear Linda share about finding the "white space" [...]

2023-01-0551 min

The B2B BRAND180 Podcast with Linda Fanaras Real World Implementation of Customer Experience in B2B With Riccardo Porta, Global Director of Customer Experience at Dow and Jim Tincher, Customer Experience Expert and Best-Selling AuthorLinda speaks with Riccardo Porta, Global Director of Customer Experience at Dow, and Jim Tincher, Customer Experience Expert and best-selling author, about the real-world implementation of customer experience at Dow to create more profitable outcomes.During the episode, Riccardo, Jim and Linda explore how Dow applies customer experience (CX) principles to the B2B space, and how they measure success using CX benchmarks. They also discuss how Dow uses customer insights to drive innovation and change. Links mentioned in this podcast include: Heart of the Customer's Do B2B Better: https://heartofthecustomer.com...

2022-12-1423 min

The B2B BRAND180 Podcast with Linda Fanaras How to Effectively Communicate Organizational Decisions, Strategies and Results, With Davina StanleyLinda speaks with Davina Stanley, author and consultant, on how to effectively communicate organizational decisions, strategies and results. Davina draws on more than 25 years’ experience helping leaders and teams to clarify their thinking so they can communicate complex ideas. Thanks for listening to the B2B BRAND180 Strategy podcast with Linda Fanaras, CEO/Strategist at Millennium Agency.Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agencyYouTube Channel: https://www.youtube.com/@mill.agency/Linda's Books: Claim Your White Spac...

2022-11-2923 min