Shows
High Conversion Health Marketer167. How to Write Irresistible Emails & NewslettersIf your retention strategy starts and ends with a promo email the moment your numbers dip, it’s time for a smarter approach. In this episode of The High Conversion Health Marketer, I’m breaking down the overlooked differences between a marketing email and a newsletter - and how each plays a specific role in keeping gym members engaged.You’ll walk away with:Real-life examples of each format (for the same topic!)Curiosity-driven subject lines that actually get openedProven tactics to build emotional connection through emailBehavioral psychology insights that reduce member churnConsider this y...2025-04-1512 minHigh Conversion Health Marketer166. Upgrade Your Copy with This Curiosity TacticIf your bullet points aren't finding your target audience, this one change will ensure they never miss again.You’ll learn how to turn yawn-worthy, plain-Jane bullet points into fascinations. In this episode, you’ll discover:✔️ Why most bullet points fall flat (and what to do instead)✔️ A simple 3-step formula to turn facts into curiosity-packed fascinations✔️ Real-life examples✔️ How to use this strategy for emails, sales pages, IG captions—everywhereWhether you’re writing for a product, a program, or your own personal brand, this one tweak can trans...2025-04-0807 minHigh Conversion Health Marketer165. Transform Your Swipe Folder Into a Copy Generator with AIWhat if your swipe file could think, brainstorm and adapt to your exact niche? I’ll show you how to use AI to extract brilliance from your favorite ads -and turn them into made-for-you original copy.*****The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE. https://lindamelone.gumroad.com/l/hrewr *****Follow Linda on all her socials:...2025-04-0113 minHigh Conversion Health Marketer164. 5 Powerful, Fitness-Inspired Conversion BoostersGetting in shape and writing high-converting copy share many common traits. Wait, what?? In this episode, I break down 5 fitness-inspired marketing tips to help you flex your message, cut the fluff, and sell smarter.*****The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE. https://lindamelone.gumroad.com/l/hrewr *****Follow Linda on all her socials:...2025-03-2512 minHigh Conversion Health Marketer163. How to Find Brilliant Content Ideas EverywhereIn this episode of The High Conversion Health Marketer Podcast, I’ll show you how to sharpen your observational skills so you can turn everyday frustrations, odd encounters, and even gym annoyances (yes, including the guy who refuses to wipe down his equipment) into high-converting copy and engaging content.You’ll learn:✅ The secret behind observational copywriting (and why Seinfeld mastered it first)✅ How to spot eureka idea moments in everyday conversations, social media rants, and real-life moments✅ Why keeping an "Annoyance Journal" can lead to viral posts ✅ A simple three...2025-03-1812 minHigh Conversion Health Marketer9 Copywriting Red FlagsWhat if a hacker broke into your website, swapped out your copy with your competitor’s, and no one even noticed? Yikes. That’s the ultimate copywriting red flag, and it’s exactly what we’re tackling in today’s episode. Join me, Linda Melone, founder of The CopyWorx, as I break down nine sneaky copywriting mistakes that could be quietly killing your conversions. From marketing jargon overload to missing value propositions, I’ll show you how to ditch the dull, connect with your audience, and craft copy that actually sells.*****The ROI for a successful m...2025-03-1112 minHigh Conversion Health Marketer161. Two Storytelling Frameworks that Hook Your AudienceHow do you turn personal struggles into powerful marketing stories? In this episode, former actor turned storytelling coach Will Greenblatt shares how he went from starring in movies as a child to helping brands craft compelling narratives. After facing personal tragedy and a life-altering back injury, Will discovered the healing power of the mind. And, more importantly, the secret to authentic storytelling.Discover why generic marketing speak falls flat, how to use emotional details to connect with your audience, and why concise, impactful storytelling wins every time. Plus, you'll walk away with actionable takeaways to start crafting...2025-03-0426 minHigh Conversion Health Marketer160. Binge-Worthy Case Studies Using the Netflix EffectEver stayed up way too late watching a Netflix drama, promising yourself “just one more episode” until suddenly it’s 3 AM? That’s the power of great storytelling. Now imagine if your case studies had that kind of pull. Could your audience binge-read your success stories?In this episode, I’m showing you exactly how to ditch dry, corporate case studies and turn them into can't-miss, edge-of-your-seat narratives. You'll learn:✅ Why most case studies fail—and how to fix them✅ The storytelling secrets that make Netflix shows addictive✅ A step-by-step formula for crafting high...2025-02-2514 minHigh Conversion Health Marketer159. How To Attract High-Paying ClientsStruggling to land high-paying clients and feel you're stuck accepting any project that comes along? It’s not just your skills that attracts premium clients, it’s your mindset. In this episode, I break down the real reason you’re stuck with low-paying gigs and the shifts that helped me attract $5K+ clients. We’ll cover pricing confidence, positioning yourself as a premium service provider, and handling objections like a pro. If you’re ready to charge what you’re worth, this one’s for you.*****The ROI for a successful marketing email is $36 for every $1 spent...2025-02-1918 minHigh Conversion Health Marketer158. The Secret to Sticky Marketing: IKEA EffectWhat does an egg and furniture assembly have to do with sticky marketing? Turns out - a lot. In this episode of High Conversion Health Marketer, Linda Melone examines the cognitive bias known as the IKEA effect. You'll hear about its surprising role in boosting customer loyalty and sales. You'll also discover how a simple change, like Betty Crocker asking home bakers to add an egg, can take your marketing results to new levels. Linda shares three practical ways to apply this psychological bias through interactive content, product customization, and member-driven programs. Stick around for actionable takeaways designed to...2025-02-1114 minHigh Conversion Health Marketer157. The Copy Strategy that Boosts Customer Loyalty by 74%What if your copy could practically write itself - and send customer loyalty through the roof while it’s at it? Yup, it’s archetypes. In this episode, we’ll uncover how tapping into your brand’s core personality can transform your messaging into a connection magnet. You’ll learn how to:✅ Identify your brand’s archetype for instant clarity on your voice and tone✅ Write copy that triggers emotional responses your audience craves✅ Blend archetypes for a unique brand personality that’s impossible to ignoreWhether you’re a hero, a rebel, or a caregive...2025-02-0412 minHigh Conversion Health Marketer156. Are You Persuading or Manipulating? Ethical Copywriting ExplainedAre you persuading your audience with your copy -or pushing into cringe, manipulation territory? You may be unaware you're stepping over that line. In this episode, we dive into the slippery slope between persuasive and manipulative copywriting, using Dr. Robert Cialdini’s six principles of persuasion as our ethical compass. We uncover how to craft messaging that connects and converts without resorting to deceptive tactics. We’ll explore real-world examples of reciprocity, social proof, scarcity, and more. You'll understand where persuasion helps and manipulation hurts. If you want to build trust, boost conversions, and sleep soundly at night, this one’...2025-01-2815 minHigh Conversion Health Marketer155. Why 58% of Copywriters Fail... How To Beat the OddsWhy do more than half of freelance writers make less than $10K a year? Is it bad clients, burnout, or just lack of expertise? In this episode, I break down the real reasons most copywriters fail and share ways to help you avoid the most common traps and build a thriving copywriting career. If you're tired of the hype and ready for real talk (and real results), this one's for you. Let’s get into it.******The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your em...2025-01-2016 minHigh Conversion Health Marketer154. Break These 6 Copy Rules to Catapult Your EngagementThe ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE. https://lindamelone.gumroad.com/l/hrewr *****Are you a copywriting rebel? If so, it could work in your favor. Truth is, outdated copywriting rules could be holding your business back. In this episode of The High Conversion Health Marketer, you'll learn why the so-called “gospel” rules of copywriting are long overdue for a ma...2025-01-1415 minHigh Conversion Health Marketer153. Value Props, Mission Statements & USPs: Unraveled and StrategizedDo you know the difference between a value proposition, mission statement, and unique selling proposition? Sure, there's some overlap. But they differ in crucial ways. Using them interchangeably on your website could be subtly undermining your messaging. Here's how to tell the difference, strategies for the most effective ways to use each of them, and real-world examples to illustrate. *****Follow Linda on all her socials:www.linktr.ee/lindameloneAnd subscribe to her weekly newsletter for more exclusive tips:https://thecopyworx.com/newsletter/2025-01-0711 minHigh Conversion Health Marketer152. How to Make Your Copy 47% More MemorableEver wonder why that funny gym commercial still pops into your head years later? Turns out, humor isn’t just about getting laughs—it’s a science-backed conversion tool. In this episode Linda Melone, former personal trainer turned copywriter, dives into the power of humor in health and fitness copywriting. You’ll learn why humor isn’t just a “nice-to-have” but a must-have... only if you want your copy to convert. You'll understand how top brands like Liquid Death and Nerd Fitness nail it, and—most importantly—how to avoid the cringe factor. Plus, Linda shares her own story of how h...2024-12-3110 minHigh Conversion Health Marketer151. 5 Levels of High-Converting PersonalizationPersonalization isn’t optional anymore—it’s expected. How well does your copy deliver? In this episode, we break down the 5 levels of personalization that can make your B2B copy feel like it was written for one person, even when reaching thousands. You'll walk away with quick wins along with some advanced strategies. You’ll learn actionable tips to boost engagement, build connections, and drive conversions—all without sounding like a chatbot. Let's go!Follow Linda on all her socials:www.linktr.ee/lindameloneAnd subscribe to her weekly newsletter for more exclusive...2024-12-2410 minHigh Conversion Health Marketer150. 10 AI-Powered Headline Hacks to Captivate, Click, and Convert Like a ProYour subject lines and headlines are your first (and sometimes only) chance to grab attention—so you've got to make 'em irresistible without being click-baity. In this episode of The High Conversion Health Marketer Podcast, Linda Melone shares 10 creative, AI-driven strategies to craft irresistible headlines and subject lines. From using "Mad Libs"-style prompts to flipping clichés on their heads and even channeling Neo from The Matrix, these tips will have your copy standing out in a crowded inbox. You'll walk away with headlines that spark curiosity and trigger emotions. Check out these 10 hacks that amplify your creativity (not...2024-12-1710 min
The Scalable Marketing Machine PodcastEp. 191: Boosting Conversions: Value Proposition Strategies and Marketing Tips from Linda MeloneDo you ever feel that you are constantly pushing out content and not seeing conversions? The problem just might be your copy. In today’s episode, Linda Melone, a certified conversion copywriter, joins us to dive into crafting compelling value propositions. Learn how to resonate deeply with your audience and boost conversions. Let's dive in!
Linda Melone is a former personal trainer turned email strategist with over 15 years of experience in the health, wellness, and fitness industries. She is the host of the High Conversion Health Marketer Podcast, tailored for marketers and entrepreneurs looking to craft messaging tha...2024-12-1155 minHigh Conversion Health Marketer149. Persuasion Simplified: Cracking the Conversion CodeDo you know the persuasion tactic that increases conversions by 34%? Or one so powerful you probably fall for it even when you spot it. In this episode, certified conversion copywriter Linda Melone reveals seven powerful behavioral psychology tactics designed to enhance conversion rates. The episode begins with an overview of the role of emotional triggers in decision-making and transitions into practical strategies such as leveraging cognitive dissonance, appealing to fear and hope, and using social proof to create urgency. *****Want more copywriting conversion strategies and tips like this? Sign up for Linda's weekly newsletter: https...2024-12-1011 minHigh Conversion Health Marketer148. Authenticity & The Rise of the Knowledgeable InfluencerIn this episode I speak with Jake Kitchiner, co-founder of ChannelCrawler, as he defines the difference between influencers who drive meaningful actions and content creators who simply attract views. He digs into how niche-focused influencers can foster stronger audience engagement and higher conversions versus those with broader specialties. We’ll also explore why YouTube stands out as a powerful long-term business tool for fitness brands. Jake redefines influence to help you increase the full potential of your digital presence.*****Connect with Jake:https://www.linkedin.com/in/jakekitchiner/ https://channelcrawler.com/...2024-12-0335 minHigh Conversion Health Marketer143. How to Create Lead Magnets that ConvertIn this episode, I talk with Sarah Noel Block, founder of Tiny Marketing, a lead magnet and marketing expert. She tells how to turn casual visitors into committed subscribers, the difference between passive (quizzes, PDFs) and active (webinars, events) lead magnets—and why a mix of both boosts engagement. We also get into her strategy for aligning lead magnets with high-traffic pages and using trust-building tactics that increase conversions. You'll walk away with practical steps to create lead magnets that connect, convert, and keep audiences coming back.*****Connect with Sarah here: https://www.sa...2024-10-2930 minHigh Conversion Health Marketer141. How to Build a Standout Brand PersonalityIs your brand personality truly representive of your brand? If not, your messaging may need a makeover. In this episode I speak with Allyson Letteri, a seasoned marketing leader and startup advisor, and author of "Standout StartUp." The discussion centers on the three P's of effective messaging—Persona, Positioning, and Personality. Allyson clearly defines the differences between messaging and copy, detailing a messaging framework comprised of several key components. She also offers practical copywriting tips aimed at founders and startups.Connect with Allyson here:Website: https://allysonletteri.com/ LinkedIn: https://www.linkedin.com/in...2024-10-1534 minHigh Conversion Health Marketer140. Master Client Attraction without Social Media OverwhelmIn this episode I speak with Hailey Rowe—marketing/sales coach, consultant, and LinkedIn lead generation expert. Hailey shares her journey into coaching, emphasizing her background in behavioral change and business development within wellness startups. Hailey tells how she’s been helping service-based entrepreneurs build client-attraction systems and boost sales without falling into the social media overwhelm trap. Tune in as we break down her 4-step client attraction process and debunk common social media marketing myths.*****Follow Hailey: Free 4-Steps to Client Attraction Cheat Sheet & Class: https://www.haileyrowe.com/client-attraction Free...2024-10-0727 minHigh Conversion Health Marketer138. Is Your (Misaligned) Brand Positioning Losing You Business?Mark Evans, founder of Marketing Spark, discusses the critical importance of brand positioning. He tells how it defines a company's identity, audience, value, and uniqueness and serves as the foundation for effective messaging and marketing strategies. He also dives into the impact of AI on content marketing–and concerns regarding potential misuse. Additionally, Mark elaborates on the role of fractional Chief Marketing Officers (CMOs) and the importance of engaged consultants who prioritize a company's success. *****For exclusive tips on high-impact messaging, be sure to sign up for Linda's weekly newsletter, delivered hot off the press ea...2024-09-2435 min
Top Rated Gym: Franchising Secrets For Fitness Business OwnersStruggling To Attract More Members? Unlock Copywriting Secrets For Your Gym With the owner of The Copy Worx, Linda MeloneStruggling to convert leads into loyal gym members? Join us as Linda Melone, founder of The CopyWorx, shares her expert tips on crafting compelling copy that drives action and boosts retention.Linda Melone, founder of The CopyWorx, is a seasoned B2B copywriter, former personal trainer, and email strategist with over 15 years of experience in the health, wellness, and fitness industries. She specializes in creating conversion-focused copy for B2B health and fitness brands.
In this episode, Linda Melone dives deep into the art of copywriting and its critical role in the fitness industry. We explore...2024-09-0943 minHigh Conversion Health MarketerCrafting Copy that Engages and ConvertsIn this episode, I’m a guest on the Death to Vanilla Podcast hosted by Steve Burkhart. I get into the contrast between various types of copywriting specialties, including SEO and conversion copywriting. I also discuss crafting compelling headlines and hero sections, understanding market sophistication, and catering to diverse reader behaviors. The conversation also touches on finding the right clients and the balance between being grammatically correct and conversational tone in copywriting. *****For exclusive tips on high-impact messaging, be sure to sign up for my weekly newsletter, delivered hot off the press each Thursday: https://the...2024-08-0638 minHigh Conversion Health MarketerSmart Marketing for Tough TimesMarketing is never more important than when the economy is in a downward spiral. Unfortunately, it's often the first department cut. The solution isn't to cut marketing, but to change your approach. In this week's episode, I speak with Ryan Farber, Principal of Idea Spark Marketing, about marketing strategies to help optimize your efforts. He talks about vital strategies like adjusting pricing, emphasizing value propositions, and leveraging loyalty programs. Ryan also shares his career journey, the significance of digital presence, and actionable tips for optimizing your SEO and social media. Tune in for valuable insights and practical advice you...2024-07-2340 minHigh Conversion Health MarketerHow to Engage Your Audience in a Creator EconomyIn this episode, I speak with Mike Phillips, founder of Marketing Muscle Online. Mike shares insights on the parallels between fitness and business, with a focus on consistency and small, achievable goals. We discuss the challenges of gaining traction on social media, the concept of "creator motion" as a marketing strategy, and the importance of providing value upfront. You'll walk away with practical advice for building a personal brand and engaging effectively with an audience.*****Find Mike here:https://MarketingMuscle.Online On LinkedIn: https://www.linkedin.com/in/marketing-muscle/ YouTube: https...2024-06-1838 minHigh Conversion Health MarketerHow to Write Copy for 'Tough' AudiencesCopywriting for health, wellness and fitness brands takes empathy and emotional intelligence. Making the reader feel worse about themselves isn't the way to go if you want to gain the reader's trust. In this solo episode I talk about how to navigate the sensitive fields of health, wellness and fitness when using the PAS (problem-agitation-solution) copywriting formula and when AIDA (attention-interest-desire-action) may be more effective.*****Connect with me on LinkedIn: For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter: https://thecopyworx.com/newsletter/ For proven copywriting...2024-06-1119 minHigh Conversion Health MarketerThe Art & Science of Conversion CopywritingIn this episode, I'm a guest on David Watson's podcast. It's a longer episode than usual and packed full of my tips and advice on my approach to conversion copywriting. You'll hear about the biggest copywriting mistakes I see in B2B, my personal journey from content writing to copywriting (spoiler alert: it wasn't easy), the importance of understanding and researching your audience, and proven strategies for effective copywriting. Give it a listen!*****💼 Transition from Content Writing to Copywriting (15:00 -25:00)Linda discusses her journey from content writing to copywriting.Cha...2024-06-041h 05High Conversion Health MarketerHow AI Uses Personalization to Boost Gym EngagementMore than 50% of gym members quit within 6 months of signing up. It's no surprise. Gyms can be intimidating, especially if you're a newbie. And not everyone can afford a personal trainer. But what if you could get support, personalization and motivation via AI? In this episode with Alantheus (a.k.a. Alan) Thompson, CEO of GroeFit.io, he tells how the GroeFit gym member management software powered by computer vision technology is changing the fitness landscape. Listen in as Alan describes how this new technology uses data tracking to develop a personalized and engaging gym experience in first of...2024-05-2834 minHigh Conversion Health MarketerHow to Craft Messaging that Builds Trust in Health MarketingAs marketers and copywriters in the wellness field, we talk a lot about the importance of building trust with your messaging. And it's never more important than within the health space. In this episode, Monica H. San Miguel, CEO of HueTrition, discusses the nuances of marketing in the health and nutrition space. She talks about the emotional aspects of food, the significance of sustainable health habits, and the art of crafting relatable content for consumers. We also touch on the challenges of lifestyle changes and the necessity for authenticity in health marketing. *****Find Monica here:2024-05-2134 minHigh Conversion Health MarketerHow to Find Your Unique Brand VoiceCrafting copy that accurately represents your brand's voice can be daunting, particularly when bringing on a new copywriter. It's where Justin Blackman can help. He's the brand voice virtuoso who's mastered the art and science of defining a brand's unique identity. This episode highlights his approach to crafting a voice that's unmistakably you, spanning vocabulary, tone, and rhythm. He dishes out strategies for crafting writing that's both genuine and engaging across B2B sectors, including fitness and health marketing. *****Find Justin here: https://prettyflycopy.com*****Follow Linda: https://linktr.ee/lindamelone 2024-05-1440 minHigh Conversion Health MarketerInclusivity and Authenticity in B2B Content CreationIn this episode Jane Serra, creator and host of the Women in B2B Marketing podcast, tackles the challenge of attracting diverse guests to podcasts. She provides insights into the ever evolving landscape of B2B marketing, particularly in fitness and wellness, shares strategies for leading marketing teams and highlights the rise of video-first formats. We get a bit into broader issues as well, including gender imbalances in public speaking and navigating humor in marketing. Jane provides tips for mindful guest curation and how diversity can enrich content quality for your audience.*****Follow Jane on:2024-05-0735 minHigh Conversion Health MarketerThe Challenges of Being an Agency Copywriter vs. FreelancerIn this podcast episode, I speak candidly with Nadine Heir, founder of Write Wiser, as she shares her journey from agency copywriting to becoming a solopreneur. We discuss the challenges of agency versus freelance skills and client communication nuances. Nadine also talks about the cultural distrust towards agencies, the value of transparency, and offers advice for emerging copywriters to build their portfolios. Let's dig in.*****For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter: For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting...2024-04-3037 minHigh Conversion Health MarketerReal Talk on Copywriting That ConvertsIn my guest appearance on Jane Serra's Women in B2B Marketing Podcast, I'm in the hot seat. I talk about how to use copywriting frameworks effectively, creating customer-centric copy, the importance of clear calls to action and yes, the impact of AI on copywriting. And that's just the tip of the iceberg. You'll hear some of my best actionable tips you can use right away.*****Follow Jane on:LinkedIn: https://www.linkedin.com/in/janeserra/Instagram: https://www.instagram.com/womeninb2bmarketing/Twitter: https://twitter.com/womeninb2bmktg2024-04-2353 minHigh Conversion Health MarketerFuture Trends Shaping B2B Fitness & WellnessIn this episode, I speak with Mike G. Hansen, Venture Partner and Strategic Advisor in the Health, Fitness & Technology industry, on future trends in the fitness and wellness B2B space. He tells how the shift is towards holistic well-being driven by consumer preferences for feeling good from the inside out. Mike also gets into the integration of science and exercise innovations, changing the way we approach fitness and wellness. He also provides actionable advice for businesses looking to get ahead of the curve in the forever evolving fitness industry. *****Follow Mike on LinkedIn: www...2024-04-1535 minHigh Conversion Health MarketerBuilding Client Bonds Beyond the PortfolioAs a Business Growth Mentor and copywriting coach, Amy Posner knows the copywriting business like few others in the field. I met Amy years ago, before I became a copywriter. I was running an online fitness business and needed a conversion copywriter. Or so I thought. Amy told me my business wasn't ready for one (we talk about why in the interview). So I'm thrilled to feature her in this week's episode. We talk about copywriting niches and specialization, the importance of delivering value efficiently, client communication, and more... including how a portfolio may work against you. *****2024-04-0937 minHigh Conversion Health MarketerCrafting Dazzling Copy from Dull IndustriesIf you've been a copywriter for more than a week, you know not every copywriting assignment is an exciting adventure. Some industries are easier than others to find interesting and compelling stories and copy. Others require a bit of digging to find the gems within the niche. In this episode, I speak with Dana Herra, President of Herra Communications, about ways to find the gold in those seemingly "dull" niches... and turn them around to engage and connect with a wide audience. *****This episode is powered by Planable.io and Sessions.us:-->...2024-04-0237 minHigh Conversion Health MarketerFusing Branding & Marketing to Drive InfluenceIf your branding and marketing isn't aligned, you have a serious problem, says Lindsey Laughlin, Vice President & Marketing Strategist, Gravity Group. And it's a problem she sees all too often. In this episode, Lindsey emphasizes the balance between marketing and branding and ways to achieve it. She also discusses the impact of storytelling on building brand recognition and warns against prioritizing short-term gains over brand consistency.*****This episode is powered by Planable.io and Sessions.us:--> Head over to Planable.io and sign up for free (don’t forget to use the di...2024-03-2635 min
Women in B2B Marketing52: B2B Copywriting that Converts: Key Words, Frameworks, & CTAs - with Linda Melone, B2B Copywriter and Copy Strategist @ The Copy WorxIn this episode of "Women in B2B Marketing," host Jane Serra speaks with Linda Melone, a seasoned B2B copywriter and strategist from The Copy Worx. Linda recounts her diverse career journey and shares her insights on the significance of customer-centric copy, the power of words, and the effectiveness of frameworks. The episode touches on the importance of clear CTAs, the influence of AI on copywriting, and the value of storytelling and emotional connection. Linda's reflections on her self-taught path and the benefits of corporate experience round out a conversation filled with expert advice for B2B marketers.2024-03-2052 minHigh Conversion Health MarketerWhy I Rebranded the Podcast... and what to expectAfter three years hosting this podcast, I felt it was time for a change. So I niched down within the B2B space a bit more. Here's what I did, why I did it... and what you can expect in future episodes (hint: I think you'll like it).*****For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter. For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas2024-03-1908 minHigh Conversion Health MarketerResearch Insights for Data-Driven GrowthUnderstanding your customers' challenges takes research to fully understand how you can help them. But B2B companies often fall short on the best approaches. In this episode, Adam Costa, co-founder of FunnelCandy.com, shares how he's advised more than 140 companies–including Amazon, Dropbox and WIRED–on creating research strategies to understand their website visitors. And how to use this intel to increase conversions. Adam highlights the effectiveness of user testing, email surveys, and website analytics tools in gathering customer feedback. We also dive into addressing objections in copywriting and the power of long-form sales pages. Follow Adam...2024-03-0535 minHigh Conversion Health MarketerHow to Humanize AI Content CreationNow that AI is poking its head into every marketing space, humanizing your content has never been so crucial. People still have a literal leg up on creating copy for one main reason: emotions. AI doesn't feel things. And since we make decisions based on emotions, human copywriters and content creators have the advantage–if they know how to use it. In this episode, I speak with Jodie Chapman, Global Marketing Manager at Anitox, about the role of AI in content creation and its effects on humanizing content. We explore the balance between efficiency and maintaining authenticity, emphasizing the im...2024-02-2635 minHigh Conversion Health MarketerHow to Break Into FinTech copywritingWriting for financial clients is both challenging and lucrative, says Kyle Robert Bell, freelance FinTech copywriter at Bell Copywriting, Inc. And it's not easy to break into this niche. In this insightful interview, Kyle tells how he landed his first FinTech copywriting client, lessons he learned along the way, and advice he gives to others who want to break into this copywriting specialty.Follow Kyle on LinkedIn: https://linkedin.com/in/bellcopywriting Email: kyle.bell@bellcopywriting.com*****For weekly tips on high-impact messaging, be sure to sign up for...2024-02-2035 min
Markigy: The Science of Marketing StrategyThe Art of Copy That Sells w/ Linda MeloneWe dive deep into the world of conversion copywriting with Linda Melone, a seasoned expert in the field. Linda shares her journey from a diverse background in nutrition, fitness, and content writing to becoming a leading voice in copywriting. Linda, with her expert training in conversion copywriting emphasizes the critical differences between content writing and copywriting, highlighting how effective copy can significantly impact business success by driving action and sales.In our conversation, we tackle key takeways, including:🚀 Linda’s journey from subject matter expert to copywriting👂Content vs Copywriting📊 The P...2024-02-1440 minHigh Conversion Health MarketerHow to Use Psychographics for More Persuasive CopyDemographics tell only part of the story when you're writing for your target audience. Income, marital status, place of residence, etc. create a broad picture of your audience. But it's not fine-tuned enough to truly speak to your ideal customer. Understanding your customer's values, beliefs, interests, and lifestyle allows you to craft personalized content that doesn't just speak to them — it speaks about them. Here's how to use psychographics to get a much clearer picture of who you're speaking to so they know you 'get' them.Note: I gave an outdated email address at the end of th...2023-11-0714 minHigh Conversion Health MarketerHow to Write High-Performing Copy & ContentIn this episode, I'm a guest on the B2B Power Hour podcast hosted by Morgan Smith. I break down what makes great content and copy. I also talk about the difference between copy and content, a question I get often. I break down my favorite frameworks for creating social content and touch on the psychological drivers of great copy. Oh, and there’s also a PRO tip about creating buttons that convert.You can find Morgan's podcast here: https://b2bpowerhour.com/podcast/Follow him on LinkedIn: https://www.linkedin.com/in/morganjsmith/...2023-10-1044 minHigh Conversion Health MarketerWarm Up Cold Contacts with Personalized OutreachWho can resist the intrigue of an odd, bumpy package among the usual pile of bills and junk mail? The simple answer is, not many—including your potential clients. In my podcast chat with Jeremy Blubaugh, the go-to expert for making outreach more personalized, we dive into the power of standing out in both digital and physical mailboxes. He shares how to capture attention and secure meetings with your dream clients. And how custom-tailored outreach can turn curiosity into conversion. Visit the Coinflip website at: https://www.coinflipmarketing.comConnect with Jeremy on LinkedIn: https://ww...2023-09-2733 minHigh Conversion Health MarketerWebsite Strategies that Turn Clicks Into ConversionsIn this encore interview with Jesus McDonald, CEO and founder of JRM Web Marketing, we talk all things website strategy. Jesus shares his insights into the value of performing a website audit, how to know if your marketing efforts are working, and why he's completely revamping his company's pricing page. In addition, discover how to know if your website is in need of a redesign... or not. Find Jesus on LinkedIn: https://www.linkedin.com/in/jesus-mcdonald/JRM Web Marketing: https://jrmwebmarketing.com/ *****For exclusive tips on crafting high-converting copy, be...2023-08-2235 minHigh Conversion Health Marketer21 Words & Phrases to Banish From Your CopyMarketing speak can wreck your conversions. We can find these overused words and phrases on nearly every B2B website. And AI loves them, which only adds to the yawn-worthy, meaningless, white noise. In this solo episode, I review the top 20 marketing words to ditch, what to say instead, and how to create copy that stands above the noise. Links to the original LinkedIn posts (to download the carousels, enlarge the carousel to full size and click the download button)AI is here to stay post: https://www.linkedin.com/feed/update/urn:li:activity:70882072269553172482023-08-0810 minHigh Conversion Health MarketerHow to Attract High-Value ClientsCompeting on price is a race to the bottom. No one wins. As a marketer or entrepreneur, you want to reach prospects who see the value in your offer and are willing to pay whatever it takes. In this interview with Dominique Fraser, CEO of Groupe Sublim Inc., she shares tips on ways to grow your business faster by offering premium packages. Find Dominique here: https://www.dominiquefraser.com***********Sign up for Linda's newsletter here for more conversion copywriting tips: https://thecopyworx.com/newsletter/ 2023-08-0136 minHigh Conversion Health MarketerExceeding Expectations in SaaS Customer SupportCustomer support is often an afterthought. And the trend of replacing live support with AI often backfires. Quality, readily available customer support makes all the difference between happy clients… and ones who leave 1-star reviews. In my interview with Kendall Kunz, CEO and founder of Forms On Fire, he tells how his company became known for its superior support and what other B2B companies can do to improve theirs.Connect with Kendall:LinkedIn: https://www.linkedin.com/in/meetkendall/ Forms On Fire: https://www.formsonfire.comSailing With My Brother: ht...2023-07-2532 minHigh Conversion Health MarketerCreating Powerful Conversations on LinkedIn to Engage & GrowLeaving comments on LinkedIn posts is an undervalued way to connect and engage. (Hint: "Great post!" doesn't cut it.) Leaving insightful remarks on others' posts can be more powerful than posting itself. In this fun episode, I speak with Hannah Szabo, Head of Operations @ Digital Brand Kit, who's unofficially known as the Queen Of Commenting. She dives into ways to use commenting to show your unique personality and perspective, common mistakes people make -- and a few tips for us copywriters specifically. Let's get into it! Hannah also graciously created a special PDF of her best tips...2023-07-1828 minHigh Conversion Health MarketerWebsite Design Best PracticesYour website should make it easy for your B2B prospects to take action. If they're confused, or if your messaging isn't on point or they can't navigate quickly to the information they need... you'll lose them. In my interview with Milan Savov, founder and CEO of Smartclick Agency, he talks about the most relevant pages every website needs, how to determine the number of pages your business needs, and how to craft the buyer's journey. Connect with Milan: LinkedIn: https://www.linkedin.com/in/savovmilan/ Email: milan@smartclick.mk Business...2023-07-1028 minHigh Conversion Health MarketerThe Push and Pull Copywriting Strategy: Captivate and ConvertIn this mini solo podcast, I dig into the push and pull copywriting strategy. You'll hear how the two work together, which one works best for your needs... and the one over 70% of people prefer. Give it a listen... *******Sign up for Linda's newsletter here for more conversion copywriting tips: https://thecopyworx.com/newsletter/2023-07-0404 min
Breaking B2B - B2B Marketing & Demand Generation Podcast#332 Drive SEO Growth For Your B2B Company - Linda Melone► Want practical steps to make SEO a top lead generation and revenue driver for your B2B company?
✔ Linda Melone is Founder @ The Copy Worx
🎧 Have a listen to Linda & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 Sam was invited on Linda Melone's podcast to share his recommendations!
LINDA MELONE
★ LinkedIn: https://www.linkedin.com/in/linda-melone/
★ Web: https://thecopyworx.com/
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...2023-07-0328 minHigh Conversion Health MarketerUnlocking the Keys to Personal Branding & Thought Leadership on LinkedInIn my interview with Nichole Williamson, chief brand officer at Zilker Media, she digs into: why LinkedIn is becoming the best platform for personal branding, the importance of humanizing content to drive authentic thought leadership, and the best strategies to drive personal thought leadership while elevating brand awareness for the company. Lots to unpack, so let's get into it... Connect with Nichole: LinkedIn: https://www.linkedin.com/in/nicholedavidson Email: nichole@zilkermedia.com Business Website: https://zilkermedia.com/*************************Sign up for Linda's newsletter here for more conversion...2023-06-2729 minHigh Conversion Health MarketerMaking an Impact with Visual Marketing"Visual experiences (websites, marketing, social) radically impact our psyches - our emotions, actions, reactions, understanding and actions - WAY more than we consciously realize," says Kate Newnham, Founder & CEO of Up Designs, a visual marketing and website design business. But what is visual marketing, exactly, and why does it work? In this episode, Kate answers these questions and more. With a 15-year background as a Fortune 500 marketer, she's worked with high-level clients including Microsoft, Intel and Warner Bros. Listen in as she shares her best tips for creating an impact with visual marketing.Connect with...2023-06-2031 minHigh Conversion Health MarketerClick-Worthy B2B Content for Any PlatformCreating clickable B2B content is an art and a science. In this episode, I talk with A. Lee Judge, CEO of Content Monsta on how to create content that's a mix of both to get ahead of your competitors. Lee talks about crafting content so it resonates with your target audience and responds to their real needs. He also tells how to turn objections into content, the unique value of podcasts... and a whole lot more. Tune in for the entire, fun, conversation...Connect with Lee:LinkedIn: https://linkedin.com/in/aleejudge...2023-06-1329 minHigh Conversion Health MarketerOptimizing SEO for B2B Growth"SEO is most definitely not dead," says Sam Dunning, co-owner of the UK-based Web Choice. "Although Google is changing the way it's presenting information to readers." In this episode, I speak with Sam about these changes, the impact of AI on search, and the importance of SEO for B2B companies. He also provides great info about using SEO to drive high-intent bottom of funnel buyers as well as ways to optimize top-of-the-funnel. Plus, he offers amazing free ways to scale SEO – and when SEO is not a good idea. Give it a listen... And be...2023-06-0628 minHigh Conversion Health MarketerPsychology Driven Marketing Strategies Based On Personal GrowthPeople pleasing, burnout and codependency can all impact your ability to function as a marketer, manager -- or copywriter. ln this episode, I speak with Jahmaal Marshall, counselor/consultant and CEO of Listen then Speak, LLC. Jahmaal helps coaches and managers tackle these issues at the root. We discuss:When would someone in marketing seek counseling services? What are some issues your clients face? How do we go beyond branding and communication and enjoy the revenue we make? What makes you different from other coaches?We'll also touch on narcissism... so be sure to tune in!2023-05-2328 minHigh Conversion Health MarketerUnlocking the Power of Demand Generation for B2B ProspectingIn this podcast interview, Deanna Shimoto, CEO of GrowthMode Marketing, discusses B2B buying in a changing world. She shares insights on how to create a demand generation engine, including the two pillars of strategy and content. She also dives into the concept of cornerstone and cobblestone content and how to get content out to the right audience.Connect with Deanna here: The Demand Gen Fix Podcast: https://thedemandgenfix.buzzsprout.com/YouTube: https://www.youtube.com/@TheDemandGenFixLinkedIn https://www.linkedin.com/in/deannashimota/GrowthModeMarketing Website: www.growthmodemarketing.com2023-05-0827 minHigh Conversion Health MarketerCold Outreach that Builds Trust & EngagementCold outreach gets a bad rep. Done right, cold outreach attracts your ideal customer that builds trust and lets them know you understand their challenges. And they are, therefore, happy to do business with you. Done wrong, you burn bridges that can never be repaired. Learn from Andrew Bolis how to turn cold leads into paying clients on this episode.. Connect with Andrew:LinkedIn: https://www.linkedin.com/in/andrewbolis/********Sign up for Linda's newsletter here for more conversion copywriting tips: https://thecopyworx.com/newsletter/2023-05-0225 minHigh Conversion Health MarketerUsing Creativity to Drive Massive Traffic GainsLead generation is both an art and a science. In my interview with Tom Shapiro, CEO of Stratabeat, a B2B marketing agency focused on organic growth, Tom shares how he used creativity to help generate a 7,000% traffic gain for one of his clients. He also predicts where he thinks B2B content is heading in the future, how copywriters can improve their content performance, how to use analytics in your marketing... and lots more.Connect with Tom:Business Website: https://stratabeat.com/Personal Website: https://tomshapiro.com/ LinkedIn: https://www...2023-04-1830 minHigh Conversion Health MarketerMastering the Challenges of B2B Marketing StrategiesDeveloping content for demand generation in the B2B space is fraught with challenges. Yet, a strong content strategy is a crucial part of a B2B marketing strategies. In my interview with Paul Slack, CEO of Vende Digital, he describes these challenges, why content marketing is so important for B2Bs in 2023, and how the B2B buyer preferences have changed. Plus, what are the best steps to begin a content strategy? Tune in to find out.Connect with Paul:LinkedIn: https://www.linkedin.com/company/vende-digital/Business Website: https://vendedigital.com/...2023-04-1133 minHigh Conversion Health MarketerCreate Memorable Moments for Your AudienceCapturing the attention of an audience has never been more challenging. Knowing what to say and how to say it makes all the difference between engaging an audience... and not. In this episode, I speak with Karen Nicholas, Communications Manager of Social and Digital Engagement for TreeHouse Foods. She shares her best tips for creating memorable engagement that not only captivates an audience but holds their attention all the way through your message. Connect with Karen Nicholas:LinkedIn: https://www.linkedin.com/in/karen-nicholas-communications/********Sign up for Linda's newsletter here for mor...2023-04-0438 minHigh Conversion Health MarketerStop the Scroll with Buyer Centric Social SellingStopping the scroll isn't easy to do on social networks. But it's necessary if you want people to read what you post. In my podcast interview with Steve Watt, market insights director at Seismic, Steve talks about the necessary steps you need to take to rise above the noise and grab people's attention. Give it a listen... Connect with Steve:LinkedIn: https://www.linkedin.com/in/stevewatt/ ********Sign up for Linda's newsletter here for more conversion copywriting tips: https://thecopyworx.com/newsletter/2023-03-2740 minHigh Conversion Health MarketerBehavioral Science with Nancy Harhut: Motivate Your Audience to Take ActionWhy do we take action when we know "everyone else" is doing something? What effect do rhyming words have on our decision making? Do stories really have more impact than straight forward facts? In my interview with Nancy Harhut, chief creative director at HBT Marketing, and author of "Using Behavioral Science in Marketing," she talks about why these tactics work... and provides plenty of cool examples.Connect with Nancy:LinkedIn: https://www.linkedin.com/in/nancyharhut/Twitter: @nharhutBusiness Website: https://www.hbtmktg.com/********Sign up for...2023-03-1326 minHigh Conversion Health MarketerLead Gen Strategies & Content SyndicationIn a world where demand gen gets all the attention, lead gen is often brushed aside. But done right, lead gen remains a powerful marketing tool. In my interview with Kristen Hoffman, sr. account executive at Netline, she defines lead gen (hint: it's not what you think it is), talks about the type of data you can glean from it... and how content syndication fits in.Connect with Kristen:LinkedIn: https://www.linkedin.com/in/kristen-a-hoffman/ Business Website: www.netline.com********Sign up for Linda's newsletter here for more...2023-02-2730 minHigh Conversion Health MarketerCopywriting & Content Writing Essentials for B2B MarketingCopywriting and content writing are often lumped together in B2B marketing. But they're vastly different... and equally important. In my interview with Jess Cook, Head of Content at LASSO, Jess and I banter about the differences between the two, whether someone can be both a copywriter AND a content writer, tips for inspiration... and lots more.Connect with Jess:LinkedIn: https://www.linkedin.com/in/jesscook-contentmarketing/Podcast (That's Marketing, Baby) https://podcasts.apple.com/us/podcast/thats-marketing-baby/id1663508844********Sign up for Linda's newsletter here for more conversion copywriting...2023-02-2025 minHigh Conversion Health MarketerWill ChatGPT Replace Human Copywriters?The debate runs deep over the role of ChatGPT in the marketing world. Some marketers see it as an easy way to create reams of content with little effort. But at what price? Should writers/copywriters fear being replaced with AI –or is Chat simply another tool in their toolbox? In my interview with bestselling author and founder of RockStar Consulting, David J.P. Fisher (aka D. Fish), we hash out the pros, cons, and various viewpoints and opinions of ChatGPT's role in content and copywriting. Connect with David:LinkedIn: linkedin.com/in/iamdfish A...2023-02-1328 min
High Conversion Health MarketerHow to Deliver Captivating Presentations Online and IRLCommunication skills matter. Whether you're giving a presentation to a client or speaking on stage, it takes know-how to engage and capture attention. In this podcast interview with Brenden Kumarasamy, executive coach, and founder of MasterTalk, Brenden tells how you can master your own communication skills. He talks about how he became an expert public speaker, the biggest challenges people face speaking in public, why we struggle with it so much, along with tips to present better online.Connect with Brenden:Youtube: https://www.youtube.com/c/MasterTalksLinkedIn: https://www.linkedin.com/i...2023-02-0628 min
High Conversion Health MarketerMastering the Art of Challenging Marketing InterviewsAfter interviewing nearly 2,000 people in his career, Ryan Paul Gibson is an interviewing master. His years in journalism - and now as the founder of Content Lift - enable him to navigate nearly any situation. As my first returning guest (Ryan was also my first podcast guest), he spills the beans on how to handle people who don't recall details, those who give one-word answers, and even how to deal with combative subjects... and a lot more. For more info and to contact Linda go to The Copy Worx.2023-01-3027 min
High Conversion Health MarketerThe Power of PositioningYour positioning impacts your brand, customer perception -- and everything about your marketing. In my interview with positioning expert, Andrej Persolja, founder of Tangible Growth, he talks about how to make positioning work for your company, the common mistakes and the one thing you should never do in positioning. For more info and to contact Linda go to The Copy Worx.Sign up for Linda's newsletter here for more conversion copywriting tips: https://thecopyworx.com/newsletter/2023-01-2525 minHigh Conversion Health MarketerMarketing to Overcome the Biggest Growth ChallengesGrowing and scaling businesses is Stephen Rosenthal's jam. He's built several businesses successfully, including DocLib, an automated accounts payable software company, and Aurra Media. In this podcast interview, he talks about the biggest challenges he sees and his approaches to resolving them... with actionable tips on how you can do the same.For more info and to contact Linda go to The Copy Worx.Sign up for Linda's newsletter here for more conversion copywriting tips: https://thecopyworx.com/newsletter/2023-01-1930 minHigh Conversion Health MarketerMastering Growth Marketing in 2023Growth at all costs is not a great strategy, says Ellen Schwartze, Sr Director, Digital Demand Generation at Knotch. In addition to her advice on growth, Ellen drops many knowledge bombs about sales funnels, how they relate to a buyer's stage of awareness, the most dangerous part of a funnel... and much more.For more info and to contact Linda go to The Copy Worx. Sign up for Linda's newsletter here for more conversion copywriting tips: https://thecopyworx.com/newsletter/2023-01-1125 min
High Conversion Health MarketerCreating a Targeted Sales Message that Engages BuyersYour messaging is the foundation of your copy - and most importantly - your sales. A vague or misaligned message that doesn't resonate with your prospects leaves money on the table. In this interview with Luigi Prestinenzi, head of growth at Skalable Growth, he tells how to engage buyers with the right focus. And why, during a downturn, it's more important than ever to develop your prospecting skills.Sign up for Linda's newsletter here for more conversion copywriting tips: https://thecopyworx.com/newsletter/2023-01-0237 min
High Conversion Health MarketerThe Social Media Spectrum: Creating the Best MixWhat is the social media spectrum as teams head into 2023? Is there a "perfect" mix of content between the author, algorithm, and audience focus? Ashley Faus, Director of Integrated Product Marketing, Atlassian tells all in this eye-opening episode. Buckle up, hang on, and hit PLAY.Connect with Ashley:LinkedIn: https://www.linkedin.com/in/ashleyfaus/ Twitter: https://twitter.com/ashleyfausBusiness Website: https://consciouslycorporate.com/********Sign up for Linda's newsletter here for more conversion copywriting tips: https://thecopyworx.com/newsletter/2022-12-2632 min
High Conversion Health MarketerMarketing Planning Made Simple: 6 Easy StepsWhen your marketing efforts feel like you’re taking two steps forward and one step back, it may be time to go back to basics. Back to marketing fundamentals. In this interview I speak with Tim Fitzpatrick, president of Rialto Marketing, about the importance of nailing down the basic principles of marketing. Tim shares his 6-step tactical plan to get back on track.Connect with Tim:LinkedIn: https://www.linkedin.com/in/timpfitzpatrick/Youtube: https://www.youtube.com/ Twitter: @RialtoMarketingTim Facebook: https://www.facebook.com/timfitzpatrickco/Business We...2022-12-1931 min
High Conversion Health MarketerThe Role of Empathy in MarketingEmpathy is the ability to understand and share the feelings of another person. Without it, you have little chance of your customer trusting you. Why would they when you don’t understand them?In my interview with Steve Gilman, president of Gravity Group and brand strategist, Steve talks about how he weaves his interesting background of improv, storytelling, and directing plays into an empathic marketing approach - why it works and how to do it.Visit TheCopyWorx.com for more conversion copywriting tips.Connect with Steve:Email: steve@gravitygroup.com...2022-11-2832 min
High Conversion Health MarketerMeasuring Brand StrategyCreating a brand strategy is an essential part of running a viable business. Without it, you leave your brand up to the random perceptions of the general public. And that's almost never a good thing. In this interview with Steph Egger, senior strategist at SHFT Agency, Steph talks about how to strategically build brand perception, ways to measure brand efforts and how to know when you're ready for a brand strategy. Visit TheCopyWorx.com for conversion copywriting tips and to contact Linda.2022-11-2120 min
High Conversion Health MarketerContent Marketing Trends & StrategiesEvery B2B company knows they need content to attract and engage their ideal customers. Lots of content. But throwing everything online without strategizing could do more harm to your brand than good. In this interview with John Egan, owner of Jayhawk Media LLC and author of The Stripped-Down Guide to Content Marketing, John dives into current trends in content, steps brands can take to improve their content marketing initiatives and more. Visit The Copy Worx for conversion copywriting tips and to contact Linda.2022-11-1430 min
High Conversion Health MarketerDigital Marketing: Recession Proof TacticsDigital marketing during Q4 is scary enough. Throw in a recession and it's enough to frighten the most seasoned marketer. The key: avoiding common knee-jerk reactions that only make things worse. In my interview with Chris Roche, CEO and founder of Catalyst Consulting, he talks about the pitfalls B2B companies must avoid to get through. From demand rules you must follow to the pros and cons of YouTube marketing, he covers it all in this eye-opening interview. Visit The Copy Worx for conversion copywriting tips and to contact Linda.2022-11-0727 min
High Conversion Health MarketerHow to Stop Pitching & Start ConnectingIn a world where we're bombarded with ads and messaging shouting "buy me!", around every corner, real connections matter more than ever. In this week's podcast, I speak with Laura Templeton, Chief Instigator @ 30 Second Success and author of the book by the same name. In this interview, she talks about the importance of networking, the best way to connect on LinkedIn... and lots more. Check it out...Visit The Copy Worx for conversion copywriting tips and to contact Linda.2022-10-3130 min
High Conversion Health MarketerBrand Identity, Perception, and InfluenceA brand is more than the sum of its parts. It's a tapestry woven together from people's perceptions, influence - and so much more. In this interview with Vin Eze, Brand Identity Designer, he defines branding, common misconceptions about brands and how to build a great brand. Tune in!Visit The Copy Worx for conversion copywriting tips and to contact Linda.2022-10-2428 min
High Conversion Health MarketerCreating Profitable TikTok Ads
Creating TikTok ads that attract your target audience doesn't happen by accident. It takes strategy and planning... and experience. In today's episode, I speak with Sven Muchow, founder of Muchow Marketing, about what makes TikTok ads different from Facebook ads, what are the most common mistakes brands make on TikTok, and strategies that have worked best for his clients. Just hit play... Visit The Copy Worx for conversion copywriting tips and to contact Linda.This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW302022-10-1727 min
High Conversion Health MarketerAvoiding and Coping with Overwhelm & BurnoutWe applaud hustle culture. But working crazy hours, forgoing a social life and neglecting your health can have serious consequences over time. In this interview with Valincia Bennett, business strategist and founder of Savvy Method, she talks about signs of overwhelm and burnout, how to avoid both, and what to do if you find yourself in the thick of it all. Give it a listen...Visit The Copy Worx for conversion copywriting tips and to contact Linda.2022-10-1027 min
High Conversion Health MarketerThe Role of Content and Copy in Demand GenerationCreating a demand gen strategy takes many parts working together over time. Content and copy play a huge role. In this interview, I speak with Nicole Gates, global director of demand generation at Varonis, about the most common misconceptions about demand gen, how copy and content fit in, - and steps to get started.Visit The Copy Worx for conversion copywriting tips and to contact Linda.2022-10-0325 min
High Conversion Health MarketerHow to Create Copy from Content"So what's the difference between content and copy? Can you show how you'd rewrite content to turn it into copy?" I get these questions often and wanted to address them here with an example. In this episode, I review the difference between copy and content. Then I give a real-life example, which is more clearly seen in a screen share in this YouTube video version of this podcast. Visit The Copy Worx for conversion copywriting tips and to contact Linda.2022-09-2706 min
High Conversion Health MarketerRelationship Building Strategies that Work for B2BRelationships in business go beyond gathering reams of network connections and wishing people happy birthday when LinkedIn sends you a reminder. As in any relationship, it's about building trust. In this interview with Mike Grinberg, CEO of Proofpoint Marketing, Mike talks about treating relationships as a journey, ways to overcome skepticism, the 5 micro-decision points of awareness in every relationship... and more. Check it out.Visit The Copy Worx for more copywriting tips and to contact Linda.2022-09-2638 min
High Conversion Health MarketerHow to Create Video Content that ConvertsStacey Kelly knows video. A former MTV producer, she translates the skills she learned from directing and creating videos over the years to producing video for social platforms like LinkedIn and YouTube. Stacey specializes in videos that best tell your brand story, your solution, and effective YouTube/LinkedIn marketing strategies. Tune in to discover how to generate more leads and more traffic.Visit The Copy Worx for more info and to contact Linda.This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW302022-09-1926 min
High Conversion Health MarketerKeys to Creating Attention-Grabbing ContentConsistently creating content that resonates with your audience can be a challenge. In this episode, Brooklin Nash, Co-Founder of BeamContent.co, talks about what he looks for in marketing tools, content mistakes he made early on and how to consistently produce content that grabs attention. Visit The Copy Worx for more information and to contact Linda.2022-09-1226 min
High Conversion Health MarketerHow Graphic Design Influences Marketing and BrandingWe're visual creatures. So it makes sense that capturing the attention of your ideal customer requires landing pages and ads with a strong visual appeal. In my interview with graphic designer Jane Kisnica, she talks about common mistakes in marketing graphics - with special tips on LinkedIn banners. We geek out over fonts and a bit of color psychology. She explains why Facebook uses blue and how red may work against your messaging. Jump right in!Visit The Copy Worx for more info and to contact Linda.2022-09-0530 min
High Conversion Health MarketerEmotional Intelligence: Your Key Marketing ToolEmotional intelligence (EQ) is more important than IQ, according to much research. Defined as "the ability to manage your own emotions in positive ways to relieve stress, communicate effectively, empathize with others, overcome challenges and defuse conflict," EQ is a characteristic highly valued by companies like Meta. The ability to tap into and understand other people enables you to create bonds with them. Bonds create trust. Trust earns you relationships - and business. In today's episode, I speak with Phil Johnson, EQ expert, executive coach and founder of the Master of Business Leadership, Inc. about...2022-08-2932 minBreaking B2B - B2B Marketing & Demand Generation Podcast#268 SEO Best Practises - Sam interviewed by Linda Melone► Linda Melone interviews Sam to share his top tips for SEO!
In this episode Sam is interviewed by Linda Melone, Founder @ The Copy Worx.
► Linda Melone & her 'B2B MARKETING & COPYWRITING' podcast can be found here; https://thecopyworx.com/podcast/
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High Conversion Health MarketerCreating Maximum Engagement on Social (and what NOT to do)Jason Vana is no stranger to creating LinkedIn posts that get people talking. It's also what endears him to his audience... and lands him business. As a branding expert and founder and Head of Content at SHFT Agency, Jason's success speaks for itself. In this episode, Jason talks about how to be seen as an expert on LinkedIn, the pros and cons of vulnerability on social, ways to improve your LinkedIn engagement and more. This episode is a bit longer than most, but worth every minute!Visit The Copy Worx for more info and to...2022-08-2245 minBreaking B2B - B2B Marketing & Demand Generation Podcast#260 Simple Ways To Write High Converting Copy - Linda Melone► What is conversion copywriting?
Linda Melone is Founder @ The Copy Worx
✔ Subscribe: https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1
🎧 Have a listen to Linda & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 Is copy really that important to actually get people to convert?
👉 How important is copy compared to design e.g. on a website?
👉 Biggest B2B website copy mistakes
👉 How to write copy that converts ideal clients: step-by-step
LINDA MELONE
★ LinkedIn: https://www.linkedin...2022-07-2536 min
B2B Podcasting | A show about the ultimate B2B sales & marketing strategyHow to Write Copy in a way that Actually Converts - with Linda Melone | B2B PodcastingDo you TRULY understand the power of copywriting? 📝
When it comes to your business marketing, the content and copy that are created and placed before your audience determine if they convert into clients. Good copywriting isn’t just an added bonus—it’s an essential part of a strong marketing strategy.
Not only that, copywriting isn’t something just anyone can pick up. It requires study and an in-depth understanding of your audience and their pain points.
🎙️ The latest episode of B2B Podcasting is with Linda Melone, B2B Conversion Copywriter and Founder of The Copy Worx. 2022-01-2532 min