Shows
Mettler MarketingMonitor and Analyze Key MetricsSummery / Comments:Our episode begins in the heart of any thriving dental practice: understanding the metrics that beat at its core. We'll walk you through the silent conversations these metrics hold, as they narrate tales of total revenue, whisper secrets about overhead costs, and sing ballads of average production per hour. Each metric, like a chapter in a book, unfolds stories about a practice's fiscal vitality.But what are these metrics without a dedicated scribe? Enter the world of tracking and recording data. Imagine a diligent librarian, cataloging each...2023-09-1417 minMettler MarketingFocus on Retention and Follow UpSummery / Comments:In this enlightening episode, Linda delves deep into the world of dental practice management, specifically focusing on strategies to improve patient retention and enhance follow-up. Drawing from her vast experience, she lays out eight actionable steps that any dental professional can incorporate into their practice:
Enhance Communication - Linda emphasizes the importance of open communication, advocating for multiple channels like phone, email, and online booking. A timely response isn’t just courteous; it's crucial for a successful practice.
Personalize Patient Care - Learn how remembering small details about your patients can si...2023-09-0719 minMettler MarketingTips to Increase Case AcceptanceSummery / Comments:On the Mettler Marketing Podcast episode, Linda shares strategies to enhance treatment approval in dental offices:
Build Trust and Rapport: Engage genuinely with patients, addressing their concerns and queries. A strong trust in their dentist encourages patients to consent to treatment.
Use Visual Aids: Employ tools like X-rays and treatment videos to clarify patient conditions and recommended treatments, helping patients visualize the issues and solutions.
Emphasize the Benefits: Showcase the advantages of treatments, using real-life cases and testimonials to underline their positive effects on overall well-being.
Offer Flexible Payment Options: Introduce...2023-08-3113 minMettler MarketingOptimize Practice OperationsThis is part 2 of a 5 part seriesSummery / Comments: Optimize Practice Operations
Explain the importance of streamlining practice operations to reduce overhead costs and increase efficiency.
Discuss how to optimize appointment scheduling, manage patient flow, and improve staff productivity.
Mention the importance of investing in technology and automation to improve operations.
Want to contact Linda?Email: linda@mettlermarketing.com Phone: (303) 246-9954 Web: www.mettlermarketing.comAt Mettler Marketing, we are devoted to fostering the expansion of your practice. We'r...2023-08-2415 minMettler MarketingPayment Processing Discussion with Brendon DegnerSummery / Comments:Linda Mettler and guest Brendon Degner from Summit Payments delve into the essentials of payment processing for healthcare practices. They explore a variety of options including traditional and digital methods, underscoring their respective pros and cons. The crux of the discussion lies in strategies for boosting payment collections, with Brendon sharing his expert insights. The duo emphasizes the need for adapting to technological changes and patient expectations while endorsing secure and efficient payment systems to improve patient satisfaction and revenue. A must-listen for providers aiming to modernize their payment systems.Brendon Degner...2023-08-1623 minMettler MarketingPatient AcquisitionThis is part 1 of a 5 part seriesSummery / Comments: Today’s episode is part one of a five part series on practice optimization. In this episode, Linda talks about increasing patient acquisition.Want to contact Linda?Email: linda@mettlermarketing.com Phone: (303) 246-9954 Web: www.mettlermarketing.comAt Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and yo...2023-08-0920 minMettler MarketingDiscussion with Jennifer Geiselhofer about Portable DentistryLinda talks with Jennifer Geiselhofer, R.D.H. about Deserving Dental. Deserving Dental is a 501(c)3 organization dedicated to providing free preventative dental care and education inside shelters for children, battered women, men recovering from addiction, incarceration, and chronic homelessness as well as nursing home and private home visits for older adults and people living with disabilities.Link to Deserving Dental: deservingdental.orgWant to contact Linda?Email: linda@mettlermarketing.com Phone: (303) 246-9954 Web: www.mettlermarketing.comAt Mettler Marketing, we a...2023-07-1133 minMettler MarketingUsing ChatGPT In Your Dental PracticeIn this podcast episode, Linda and her producer, Ed Bejarana, discuss the ways in which Artificial Intelligence (AI) can transform marketing and messaging for dental practices. They explore how AI-powered analytics can help practices to better understand patient behavior, preferences, and needs. By using this data, dental practices can create more targeted marketing campaigns that resonate with their patients, ultimately driving growth and success.Linda and Ed highlight the potential for AI to optimize messaging and improve patient engagement. They stress the importance of leveraging AI to develop a deeper understanding of patient behavior...2023-06-0731 minMettler MarketingBrief History of Artificial IntelligenceLinda shares a brief history on the hot new trend word, AI. Turns out AI is not all that new, just some of the new features. This episode is the first in a multi-part ChatGPT and AI in Marketing podcast series.Want to contact Linda?Email: linda@mettlermarketing.com Phone: (303) 246-9954 Web: www.mettlermarketing.comAt Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your...2023-05-3108 minMettler MarketingDental Office Staffing DifficultiesWelcome to our episode on tackling staffing challenges in dental offices! We'll explore the root causes of these difficulties, such as a scarcity of qualified candidates, high turnover rates, and noncompetitive compensation packages. Learn effective strategies for addressing these issues, like fostering a positive work culture, offering enticing benefits, and providing opportunities for professional growth.We'll conclude with key recommendations for dental offices looking to overcome these challenges, emphasizing the importance of prioritizing staffing, developing effective strategies, and creating a supportive work environment.This episode is essential for dental...2023-05-0921 min
Mettler MarketingA Marketing Strategy You Should NOT UseLinda talks about a marketing strategy she witnessed and discusses why she feels it is not a good practice.Want to contact Linda?Email: linda@mettlermarketing.com Phone: (303) 246-9954 Web: www.mettlermarketing.comMettler Marketing is Committed to the Growth of Your PracticeWe’re more than just a marketing company–we are a dedicated team for you and your practice. We understand the complexities of marketing your practice and we can help sort through the maze of mark...2023-03-2816 min
Senior Living ArizonaA Personal Perspective of Learning About Assisted Living - Part 3In this three part series, Linda shares a person story about her mom’s life transition from independence, to assisted living, to hospice care.In part 1 Linda shares the life situation of her mother who lives in California and the challenges Linda has taking care of her from Colorado.In part 2 Linda shares about her mom’s venture into hospice care.In part 3 Linda shares about her mom’s adjustment to living with the aid of a hospice nurse and the extra challenges Linda had in...2023-03-1541 min
Senior Living ArizonaA Personal Perspective of Learning About Assisted Living - Part 2In this three part series, Linda shares a person story about her mom’s life transition from independence, to assisted living, to hospice care.In part 1 Linda shares the life situation of her mother who lives in California and the challenges Linda has taking care of her from Colorado.In part 2 Linda shares about her mom’s venture into hospice care.In part 3 Linda shares about her mom’s adjustment to living with the aid of a hospice nurse and the extra challenges Linda had in...2023-03-0825 min
Senior Living ArizonaA Personal Perspective of Learning About Assisted Living - Part 1In this three part series, Linda shares a person story about her mom’s life transition from independence, to assisted living, to hospice care.In part 1 Linda shares the life situation of her mother who lives in California and the challenges Linda has taking care of her from Colorado.In part 2 Linda shares about her mom’s venture into hospice care.In part 3 Linda shares about her mom’s adjustment to living with the aid of a hospice nurse and the extra challenges Linda had in...2023-03-0119 min
Mettler MarketingSocial Media Trends to Watch For 2023Linda shares social media trends and ideas for 2023. What works and is easy to incorporate in your dental practice?Want to contact Linda?Email: linda@mettlermarketing.com Phone: (303) 246-9954 Web: www.mettlermarketing.comMettler Marketing is Committed to the Growth of Your PracticeWe’re more than just a marketing company–we are a dedicated team for you and your practice. We understand the complexities of marketing your practice and we can help sort through the maze of marke...2023-02-2111 min
Mettler MarketingMaintaining Marketing Efforts when Selling a Dental PracticeHow much marketing should you do while working to sell your dental practice? Linda talks about a client example and what her response was regarding marketing while selling your dental business.What is the impact of selling your dental practice on staff and customers? How does a vibrant marketing program help the sale of a business? How findable is your dental practice can be a factor during business valuation negotiations.Linda talks about your website, social media marketing, Google MyBusiness, email list development, client referral programs, staffing, 2023-02-0216 min
Senior Living ArizonaArizona RV Camping for SeniorsTo learn more about Arizona State Parks, please visit azstateparks.com. A schedule of upcoming events are listed on the website. To learn more about Dark Sky Party events, please visit azstateparks.com/stars. This senior minute has been brought to you by Ventana Winds Retirement Community located in Youngtown, Arizona. Visit sedonawinds.com to learn more.2023-01-3124 min
Senior Living ArizonaExploring Arizona’s State Parks SystemTo learn more about Arizona State Parks, please visit azstateparks.com. This senior minute has been brought to you by Desert Windows Retirement Community located in Peoria, Arizona. Visit desertwindsretirement.com to learn more.2022-12-1521 min
Mettler Marketing8 Social Media Mistakes to Avoid in 2023Want to contact Linda?Email: linda@mettlermarketing.comPhone: (303) 246-9954Web: www.mettlermarketing.comMettler Marketing is Committed to the Growth of Your PracticeWe’re more than just a marketing company–we are a dedicated team for you and your practice. We understand the complexities of marketing your practice and we can help sort through the maze of marketing options and develop a customized Strategic Marketing Plan. Let us show you how we can integrate traditional and digital marketing to help you gro...2022-12-0818 min
Senior Living ArizonaHow Important Is Dental Work To Boomer Health-A Talk with Dr Mary Peebles-TurnerThis episode was originally aired on Baby Boomers Radio and, because of the health importance, brought to Senior Living Arizona.Dr Mary Peebles-Turner visits with Baby Boomers Radio to talk about how dental health impacts our regular health. We talk about how some medications cause dry mouth and what seniors can do to help avoid costly dental problems. We discuss ways to keep up your dental health based on different mobility challenges. We even talked about what drinks we should avoid to help stretch our dental investment dollar.To learn more about Dr. Mary, please vis...2022-12-0127 min
Mettler MarketingDental Practice with PassionWant to contact Linda?Email: linda@mettlermarketing.comPhone: (303) 246-9954Web: www.mettlermarketing.comMettler Marketing is Committed to the Growth of Your PracticeWe’re more than just a marketing company–we are a dedicated team for you and your practice. We understand the complexities of marketing your practice and we can help sort through the maze of marketing options and develop a customized Strategic Marketing Plan. Let us show you how we can integrate traditional and digital marketing to help you gro...2022-12-0116 min
Senior Living ArizonaA Visit to the Peoria Community CenterPeoria Community Center https://www.peoriaaz.gov/government/departments/neighborhood-and-human-services/community-center This senior minute has been brought to you by Canyon Winds Retirement Community located in Mesa, Arizona. Visit canyonwindsretirement.com to learn more.2022-11-2316 min
Senior Living ArizonaArizona Polar Express Discussion with Darlene2022 Polar Express - Grand Canyon Railway & Hotel: https://www.thetrain.com/events/polar-express/ Senior Minute: Protect yourself from online scams, digital identity, and password protection.This senior minute has been brought to you by Sedona Winds Retirement Community located in Sedona, Arizona. Visit sedonawinds.com to learn more.2022-11-1710 min
Mettler MarketingSix Steps To Better SEOSix Pillars
Keyword research
On-page
Off Page
Local SEO
Great content
Analysis
Links from Linda’s episode: MOZ.com and yext.com How is your dental practice doing? Want to contact Linda? Looking for a fresh set of eyes on your marketing challenges?Visit Linda on www.mettlermarketing.com Email: linda@mettlermarketing.com Phone: (303) 246-99542022-11-1723 min
Mettler MarketingUsing Video in your Email MarketingHow is your dental practice doing? Want to contact Linda? Looking for a fresh set of eyes on your marketing challenges?Visit Linda on www.mettlermarketing.com Email: linda@mettlermarketing.com Phone: (303) 246-99542022-11-1011 min
Senior Living ArizonaMortimer Farms and Pumpkin Patch in Dewey ArizonaFor more information on Mortimer Farms, please visit https://www.mortimerfarmsaz.com/PumpkinFestival Today’s Senior Tip, Stay Active, was brought to you by Chaparral Winds Assisted Living located in Surprise, Arizona. Visit chaparralwinds.com to learn more about Chaparral Winds Retirement Community.2022-11-0308 min
Mettler MarketingLet’s Up Your Video Marketing Game for 2023How is your dental practice doing? Want to contact Linda? Looking for a fresh set of eyes on your marketing challenges?Visit Linda on www.mettlermarketing.com Email: linda@mettlermarketing.com Phone: (303) 246-99542022-11-0324 min
Mettler MarketingOwnership of your Digital Marketing AssetsWant to contact Linda?Email: linda@mettlermarketing.comPhone: (303) 246-9954Web: www.mettlermarketing.comMettler Marketing is Committed to the Growth of Your PracticeWe’re more than just a marketing company–we are a dedicated team for you and your practice. We understand the complexities of marketing your practice and we can help sort through the maze of marketing options and develop a customized Strategic Marketing Plan. Let us show you how we can integrate traditional and digital marketing to help you grow your practice and gain new patient2022-10-2717 min
Mettler MarketingHow to Use Social Media StoriesWant to contact Linda?Email: linda@mettlermarketing.comPhone: (303) 246-9954Web: www.mettlermarketing.comMettler Marketing is Committed to the Growth of Your PracticeWe’re more than just a marketing company–we are a dedicated team for you and your practice. We understand the complexities of marketing your practice and we can help sort through the maze of marketing options and develop a customized Strategic Marketing Plan. Let us show you how we can integrate traditional and digital marketing to help you grow your practice and gain new patient2022-10-2022 min
Mettler MarketingTop Three Things for Dental Practice Marketing Year End PlanningWant to contact Linda?Email: linda@mettlermarketing.comPhone: (303) 246-9954Web: www.mettlermarketing.comMettler Marketing is Committed to the Growth of Your PracticeWe’re more than just a marketing company–we are a dedicated team for you and your practice. We understand the complexities of marketing your practice and we can help sort through the maze of marketing options and develop a customized Strategic Marketing Plan. Let us show you how we can integrate traditional and digital marketing to help you grow your practice and gain new patient2022-10-1314 min
Mettler MarketingThe Colorado Dental Association - Taking Advantage of Help Available For YouHow is your dental practice doing? Want to contact Linda? Looking for a fresh set of eyes on your marketing challenges?Visit Linda on www.mettlermarketing.com Email: linda@mettlermarketing.com Phone: (303) 246-99542022-10-0613 min
Mettler MarketingDental Practice Marketing Tune-UpHow is your dental practice doing? Want to contact Linda? Looking for a fresh set of eyes on your marketing challenges?Visit Linda on www.mettlermarketing.com Email: linda@mettlermarketing.com Phone: (303) 246-99542022-09-2912 min
Mettler MarketingSuggestions for Dentists to Manage Stress and Avoiding BurnoutWant to contact Linda?Email: linda@mettlermarketing.com Phone: (303) 246-99542022-09-2226 min
Senior Living ArizonaRecognizing Elder Abuse and How to Deal With ItElder abuse is more common than you may realize and it’s not an easy subject to broach for most people but it’s a topic that deserves attention and concern regardless. According to the National Council on Aging, up to five million older Americans are abused every year, and the annual loss by victims of financial abuse is estimated to be at least $36.5 BILLION! This is a silent problem that robs seniors of their dignity, security, and in some cases it costs them their lives. One in 10 Americans aged 60 and older have actually experienced some form of Elder Abuse. ...2022-08-1125 min
Mettler MarketingTikTok versus YouTube for Your Dental PracticeLinda talks about the difference between TikTok and YouTube and how each platform is commonly used and how dental office can use each to grow your practice.Want to contact Linda?Email: linda@mettlermarketing.comPhone: (303) 246-99542022-08-1118 min
Mettler MarketingUsing Instagram For Your Dental PracticeLinda talks about new features implemented in Instagram and how they can benefit your dental practice.Maps now uses hashtags, Linda talks about how to use the feature to increase your search visibility.New request a quote button. Dual camera feature. Product tagging. Tagging a break. Content control. Parental control. Amber alerts.Want to contact Linda?Email: linda@mettlermarketing.comPhone: (303) 246-99542022-08-0409 min
Senior Living ArizonaWalk to End Alzheimer’s with Northern AZ Community Executive Lesley JenkinsWe learn about where the Walks take place in Arizona and when, as well as how anyone can participate on various levels from sponsorship to walking with your dogs and or loved ones to help raise money for the care and support services available for individuals diagnosed with the disease and their caregivers.These Walks also provide funding for the invaluable research still needed to find a cure for Alzheimer’s. Plus we learn about the different levels of dementia vs. Alzheimer’s and how prevalent the disease is today. Lesley shares with us about the Alzheimer’s Assoc...2022-07-281h 01
Mettler MarketingSocial Media Time Savers for DentistsLinda shares tips on how to develop an effective social media content strategy and how to optimize the development process. She explains content batching and ways to create your weekly, bi-monthly, or monthly content to save time.Want to contact Linda?Email: linda@mettlermarketing.comPhone: (303) 246-99542022-07-2114 min
Senior Living ArizonaUnderstanding How Hospice Works with Aviant Hospice Executive Director, Donna Long, MSN/MBA, RN, CHPNToday’s guest on Senior Living Arizona is Executive Director, Donna Long, with Aviant Hospice. Aviant is a regional hospice agency with five branches; three in Arizona, one in Nevada, and one in Colorado.Today we’ll be learning about what hospice is, how hospice works, what you can expect from a reliable hospice agency, and what the process entails to sign on for hospice, and who pays for it. We’ll cover some important information including what directives are and how “The Five Wishes” can come into play for you or a loved one in the future. Plu...2022-07-2151 minMettler MarketingIs TikTok Right For You and Your Dental Practice?Linda explains how TikTok works and how you, as a dentist, might capitalize on the medium. The most important element of marketing on TikTok is knowing your audience and developing a niche. Linda describes how to go about developing that niche and what types of content to use.Linda’s producer Ed joins in the discussion to talk about managing an external social media manager and how to research topics for TikTok videos.Want to contact Linda?Email: linda@mettlermarketing.comPhone: (303) 246-99542022-07-1420 minSenior Living ArizonaCulinary Art in Retirement Living with Chef Abraham WilliamsToday’s episode of Senior Living Arizona offers a straightforward conversation with Chef Abraham Williams from Sedona Winds Independent Retirement Community which is located in the incredible red rocks of Northern Arizona. Chef Abe has been with this company for over a decade and has served thousands of residents who have always given fabulous reviews of the menu at Sedona Winds…especially brunches and holidays which spare no expense and offer items such as lobster, crab legs, salmon, duck, beef tenderloin, bbq ribs, excellent soups, Blintzes, Buttermilk Pancakes, French Omelets and so so much more!This discussion inclu...2022-07-1434 minSenior Living ArizonaThe Importance of a Compassionate Staff in Retirement Living with 30-year veteran, Julie RobinsToday’s podcast offers a one-on-one conversation with Julie Robins, Activities Director at Sedona Winds Independent Living located in the glorious red rocks of Northern Arizona. Julie has been in that community through its various ownerships and has been working in the senior living industry for over 30 years. Her experiences, wisdom, and purpose are very apparent as she shares not only how she ended up working with Seniors but some of the most profound and special relationships she has had in her various roles including what it has been like to watch so many people over the years decline in h...2022-07-0737 minMettler MarketingThe Social Media Cleanse DietLinda talks about how and why to clean out your social media channels to better optimize for business. She goes over the four tips for social media account management.Stay tuned for the bonus track with Linda’s producer, Ed Bejarana, at the end of the show.Want to contact Linda?Email: linda@mettlermarketing.comPhone: (303) 246-99542022-07-0627 minSenior Living ArizonaQualities of a Reputable Retirement Community with Terry Williams, ED of Sedona Winds Independent LivingSedona is well known for its glorious rock formations and it is also the home of Sedona Winds, which offers not just Independent Living but offers Assisted Living and Memory Care as well. One of the many benefits of this community is how the model of retirement living works so gracefully in this location. The Independent building sports a seasonally heated pool, walking paths, library, fitness room, game room, activities galore, a hair salon, a fabulous menu and dining room, and beautiful views of the mountains. Part of their offerings include helping residents who get to a point in th...2022-06-3044 minMettler MarketingThe Power of Email MarketingLinda highlights the three most important steps in developing an effective dental practice marketing strategy.Want to contact Linda?Email: linda@mettlermarketing.comPhone: (303) 246-99542022-06-2911 minSenior Living ArizonaMemory Care vs. Nursing Home vs. Skilled NursingIn our earlier podcasts, we went over the difference between Independent Living and Assisted Living as well as the difference between Assisted Living and Memory Care. We also elaborated on what virtues and qualities to look for in those communities from the feeling you get when you walk in the door to the meal offerings, amenities, services, activities, and of course the financial aspects of these retirement options that are essential in a quality community and also vital to aging successfully.Today’s show will take us one step further. We’re going to discover the differences betwee...2022-06-2318 minSenior Living ArizonaThe Difference Between Assisted Living and Memory CareIn today’s climate where we have such a large percentage of folks over the age of 65 it has been reported by the US department of Health and Human Services that nearly 70 percent of those people will require long-term care. So what does long- term care mean and how does that translate to our seniors of today? Well, it has many levels to it and we hope to make it a little easier to understand. In today’s episode we’ll be expanding on the difference between Assisted Living and Memory Care but first lets take a brief look at the hi...2022-06-1618 minSenior Living ArizonaDifference between Independent Living and Assisted LivingIn our inaugural episode of Senior Living Arizona, we went over the important facets that are vital to ensuring a happy home and happy life for any senior seeking a retirement community. This brings many questions to mind including, “What is the difference between Independent Living and Assisted Living?”Every day people equate these two terms “Independent or Assisted” with an old folks home or a nursing home. We’re here to bust a few myths around this subject to help our listeners understand that Senior Living in 2022 is a far cry from the images evoked by those terms...2022-06-1617 minSenior Living ArizonaWhat Senior Living Looks Like TodayDid you know that according to Saint Simeon's assisted living facts and statistics, currently around one million Americans live in some type of senior living community and that number is expected to double by the year 2030? By the year 2040, the 85+ population is expected to triple from the 5.7 million there were in 2011 to 14.1 million. In addition, by the year 2030, one-fifth of the US population will be over the age of 65. Many seniors will seek long-term living solutions outside of their homes. Care for seniors isn’t a new concern. If fact early thoughts on aging and care date back to 44BC. M...2022-06-1613 minMettler Marketing6 Tips To Stay Productive During An Inflationary PeriodIn this episode we talk about the current effects of inflation on consumers, and how that may relate to overall production in your dental practice. With the soaring cost of gas, food, travel, etc., consumers are cutting back. How can your dental practice stay productive and keep up with rising costs for supplies and labor? Linda Mettler of Mettler Marketing discusses 6 tips to help you stay on track to reach your revenue goals, keep your overhead costs in check and keep patients coming into the office.Want to contact Linda?Email: linda@mettlermarketing.comPh...2022-06-1516 minMettler MarketingMid-Year Marketing Tune-up for Dental PracticesTake a look at your mid-year new patient marketing progress...are you hitting your goals? It's time for a mid-year marketing tune up. Adjust where you are spending your marketing dollars so that you can bring in new patients. Some ideas include:Internal referral marketing - create an incentive for existing patients to give referralsFocus on increasing the number of Google reviews you haveDo you have an in-office membership plan for your cash patients? this can save them money and increase your revenueSpend your marketing dollars wisely - c...2022-06-0810 min
Mettler MarketingInterview with Karl Frye of Frye Practice Sales & Healthcare Real EstateKarl and Linda discuss the current overall state of the dental market and the intricacies associated with buying or selling a dental practice. Karl is the principal owner of Frye Practice Sales and has a 15+year background in commercial healthcare banking and lending that gives him the expertise in his field. He started his company in 2014 as a platform for assisting in dental lending and real estate and then evolved into a full force practice brokerage in 2017 as Karl saw too many dentists being taken advantage of and leaving money on the table when exiting their practices.Ka...2022-06-0132 minMettler MarketingThe First Impression of Your Practice on the TelephoneLinda talks about how to have a five star patient experience over the telephone, making the very first impression the very best.Bonus: Linda includes links to sample phone scripts that you can use to help train your staff.Want to contact Linda?Email: linda@mettlermarketing.comPhone: (303) 246-99542022-05-2508 minMettler MarketingThe 5 Trends in DentistryLinda talks about five great dental practice trends in today’s marketplace.Want to contact Linda?Email: linda@mettlermarketing.comPhone: (303) 246-99542022-05-1816 minMettler MarketingThe Importance of Cybersecurity for your Dental PracticeIs your practice protected against ransomware? Since the ADA has fallen victim, Linda highlights the importance of protecting your practice. She talks about basic things you can do to help prevent infection of your office computers.Want to contact Linda?Email: linda@mettlermarketing.comPhone: (303) 246-99542022-05-1009 minMettler MarketingWhat To Look For In An Outside Marketing AgencyIn today’s episode Linda talks about what things to look for in an outside marketing agency.Want to contact Linda?Email: linda@mettlermarketing.comPhone: (303) 246-99542022-05-0313 minMettler MarketingShould You Use a Marketing Agency or Do It In-HouseLinda talks about the pros and cons of using a Marketing Agency versus doing your own marketing in-house.Want to contact Linda?Email: linda@mettlermarketing.comPhone: (303) 246-99542022-04-2621 minMettler MarketingContent Marketing For Your Dental Practice - How To Develop A StrategyLinda talks about the importance of creating great content in order to attract new clients. She talks about how to develop a content marketing strategy, what types of content to create and how to Taylor that content to the target audience. Linda also talks about what marketing platforms you can use for different types of clients and different kinds of content.Want to contact Linda?Email: linda@mettlermarketing.comPhone: (303) 246-99542022-04-1918 minMettler MarketingPower of Social Media - The Good and BadLinda shares a couple stories that highlight the power of social media. The lesson from today’s episode is social media can have a huge benefit to your business and it can also have a big negative impact. It is up to you to make sure and manage the impact.Want to contact Linda?Email: linda@mettlermarketing.comPhone: (303) 246-99542022-04-1322 minMettler MarketingFour Things Your Dental Practice Can Do To Get New Patients TodayWant to contact Linda?Email: linda@mettlermarketing.com Phone: (303) 246-99542022-03-1520 minMettler MarketingA discussion with Greg Hill from the Colorado Dental AssociationTo learn more about the Colorado Dental Association, visit cdaonline.org.Want to contact Linda?Email: linda@mettlermarketing.com Phone: (303) 246-99542022-03-0852 minMettler MarketingLet’s Talk About Sedation Dentistry with Dr. Mary Peebles-TurnerWant to contact Linda?Email: linda@mettlermarketing.com Phone: (303) 246-99542022-03-0106 minMettler MarketingDental Practice Management Training discussion with April Thompson from As The Drill TurnsWould you like to learn more about April and As The Drill Turns, visit asthedrillturns.com.Want to contact Linda?Email: linda@mettlermarketing.com Phone: (303) 246-99542022-03-0130 minMettler MarketingInstagram Dental Practice Social Media StrategyWant to contact Linda?Email: linda@mettlermarketing.com Phone: (303) 246-99542022-02-2411 minMettler MarketingLinda Talks About The Impact of a Natural Disaster on Your Business and CommunityLinda talks about the Marshal Fire in Colorado and how such an event can impact your practice. Sometimes you dental practice can become a community resource for more than just dental services.Want to contact Linda?Email: linda@mettlermarketing.comPhone: (303) 246-99542022-02-0118 minMettler MarketingAn interview with Dr William Bissell, DDS & His StaffWant to contact Linda?Email: linda@mettlermarketing.comPhone: (303) 246-99542022-01-2515 minMettler MarketingAn interview with Dr Mary Peebles-Turner, DDSWant to contact Linda?Email: linda@mettlermarketing.comPhone: (303) 246-99542022-01-1809 minMettler MarketingTop Five Marketing Strategies for 2022Linda shares her top five marketing strategies for 2022 list to keep your dental practice thriving!Want to contact Linda?Email: linda@mettlermarketing.comPhone: (303) 246-99542021-12-0721 minMettler MarketingA Discussion About The Importance Of Our Mental Health—Missing The SignsHave you ever been frustrated with the behavior of a client, employee, or friend? Have they suddenly become moody or disconnected? There may be a sign of something deeper to address. In today’s episode, Linda shares a personal story about a recent experience with a client we all should be on guard for. ADA Resources:Crisis Text Hotline: 741741National Suicide Prevention Hotline: 1 (800) 273-TALK (8255)Want to contact Linda?Email: linda@mettlermarketing.comPhone: (303) 246-99542021-11-2314 minMettler MarketingSocial Media Platforms - Which One is Right For Me?Linda shares her thoughts about which social media platforms are best for you and your patient demographic. She goes into detail about each social platform and highlights the strengths and weaknesses for each.Want to contact Linda?Email: linda@mettlermarketing.comPhone: (303) 246-99542021-11-0919 minMettler MarketingShowcasing Your Dental WorkYour customers are interested in what you do for them. Your website should have a multimedia presentation that not only tells what you do, but shows what you do. Showcasing your work with a marketing focus can transform your lead generation. Linda talks about how you can use before and after slides to create a dynamic, attractive, multimedia presentation that holds web site visitor attention and encourages new patients to choose your practice over the competition.Linda also talks about how to integrate social media platforms in the marketing process.Want to contact Linda?E...2021-11-0212 minMettler MarketingHow to Spot a Bait-n-Switch Dental Marketing PresentationYou have received those emails promising to teach you how to generate more leads than ever and take your business to new heights. You sign-up for the webinar only to be stuck in a 40 minute long sales presentation that would make a time-share salesman blush. Today’s Linda talks about how to spot the bait-n-switch presentation from the on-set.Want to contact Linda?Email: linda@mettlermarketing.comPhone: (303) 246-99542021-10-2618 minMettler MarketingLinda Mettler and Harriet Rosenthal Discuss how to Achieve Great Teamwork in the Dental OfficeHarriet Rosenthal is the office manager with Dr Raymund Tanaka & Dr. Cynthia Leong in Glendale Arizona. She sits down with Linda to discuss the team culture in their office that helped them get through the pandemic and challenges the entire dental industry faced these past eighteen months.Want to contact Linda?Email: linda@mettlermarketing.comPhone: (303) 246-99542021-10-1923 minMettler MarketingGoogle Reviews and How To respond to Negative ReviewsLinda shares strategies for increasing Google reviews and also how to respond to negative and positive reviews.Want to contact Linda?Email: linda@mettlermarketing.comPhone: (303) 246-99542021-10-1212 minMettler MarketingInternal Marketing with Existing Patients Who Are Not Coming BackSo you’ve got a customer, but they’ve stopped making follow-up appointments…in Today’s episode, Linda shares strategies on increasing repeat business.Want to contact Linda?Email: linda@mettlermarketing.comPhone: (303) 246-99542021-10-0511 minMettler MarketingThree Reasons Why Your State Dental Association Is Important For Your Dental PracticeLinda shares her insight on how your state dental association helps your dental practice.Want to contact Linda?Email: linda@mettlermarketing.comPhone: (303) 246-99542021-09-2812 minMettler MarketingThree Dental Practice Marketing Tips For The End Of The Year 2021Linda shares three marketing tips for dentists that are easy to accomplish for the end of the year 2021. Linda also shares bonus tips for getting ready for 2022!Want to contact Linda?Email: linda@mettlermarketing.comPhone: (303) 246-99542021-09-2113 minMettler MarketingFive things you can do to increase your visibility on Google My Business Page & ProfileLinda talks about the five things you can do to improve your Google My Business Page for your dental practice. As a bonus thing, Linda talks about Google Smart ads!Want to contact Linda?Email: linda@mettlermarketing.comPhone: (303) 246-99542021-08-3115 minMettler MarketingThe Four Most Common Mistakes in Email MarketingLinda talks about the four most common mistakes dental practices making in email marketing. Email marketing is one of your highest return on investment marketing activities and in this episode Linda talks about the ways to make your emails far more effective.Want to contact Linda?Email: linda@mettlermarketing.comPhone: (303) 246-99542021-08-2415 minMettler MarketingAre You Tracking What You Are Missing?How many calls a month are you turning away because of insurance or because you don’t provide a specific service? Knowing that information can make the difference on future business plans.Want to contact Linda?Email: linda@mettlermarketing.comPhone: (303) 246-99542021-08-1708 minMettler MarketingCurrent Financial Climate for the Dental Industry and How It Has Changed Since COVIDDavid Rinkes from UMB Bank visits with Linda to discuss the current financial climate for the dental market; practice start ups, acquisitions and selling your practice.Want to contact Linda?Email: linda@mettlermarketing.comPhone: (303) 246-99542021-08-1034 minMettler MarketingInterview with Dr Ray TanakaInterview with Ray Tanaka, DDS - how he built his practice and what he would do differently if he were starting out today.Dr. Tanaka’s Dental website: rmtanaka.comEmail Dr. Tanaka: rmtanaka@rmtanaka.comCall Dr. Tanaka: (623) 878-2600Want to contact Linda?Email: linda@mettlermarketing.comPhone: (303) 246-99542021-08-0306 minMettler MarketingA Painless Approach to Social MediaSocial media is enduring turbulent times, however, marketing your practice on the right platforms is crucial - it is a very impactful digital medium for reaching current and prospective new patients. In today’s episode, Linda talks about how to keep your social media focused on business, attracting new patients, and building long lasting trusting relationships.Want to contact Linda?Email: linda@mettlermarketing.comPhone: (303) 246-99542021-07-2719 minMettler MarketingDigital Marketing and Measuring ROITracking digital marketing return on investment is not easy accomplish. In this episode, Linda discusses different digital marketing approaches and how to determine your ROI.Want to contact Linda?Email: linda@mettlermarketing.comPhone: (303) 246-99542021-07-2020 minMettler MarketingSocial ProofWhat is social proof and how and why does it work? Linda discusses how your dental practice can capitalize on social proof participation to grow your practice.Want to contact Linda?Email: linda@mettlermarketing.com Phone: (303) 246-99542021-07-1312 minMettler MarketingCommunity MarketingWhat does community marketing mean and how and why do we do it? Today on Mettler Marketing, Linda will share ways to get involved in your community and gain valuable marketing awareness from the effort.Want to contact Linda?Email: linda@mettlermarketing.com Phone: (303) 246-99542021-07-0608 minMettler MarketingDental Staffing ChallengesHow does marketing help with staffing? Dealing with staffing issues in the post-covid dental practice means your company brand is very important and your digital marketing efforts can help employee retention and recruitment. Linda discusses how to position your dental practice to not only attract great new clients, but help attract and retain great employees!Want to contact Linda?Email: linda@mettlermarketing.com Phone: (303) 246-99542021-06-2918 minMettler MarketingGoogle For DentistsHow should you utilize Google in building your dental practice? As the worlds most popular search engine, Google is the place where people find your dental practice. In today’s episode I’ll share industry secrets for getting the most from Google.Want to contact Linda?Email: linda@mettlermarketing.com Phone: (303) 246-99542021-06-2212 minMettler MarketingThe Importance of Video MarketingIs video marketing something you should add to your dental practice? Short answer is YES…Linda lays out a plan for your dental practice to incorporate video in your digital marketing strategy.Want to contact Linda?Email: linda@mettlermarketing.com Phone: (303) 246-99542021-06-1514 minMettler MarketingSocial Media – Pros and Cons of Top Dental Social SitesSocial marketing has become an important business development activity. Today Linda discusses important elements that must be present in every social networking campaign. How often you should post, what you should be posting, and where you should be postings information. Linda also presents the idea of personal/professional as a method for social networking.Want to contact Linda?Email: linda@mettlermarketing.com Phone: (303) 246-99542021-06-0817 min
Mettler MarketingIn-Depth Look At Dental Websites For Building Your PracticeWhat should you include on your dental website and why? Today Linda discusses the important elements required for a successful dental website. Linda talks with Ed Bejarana about search engine optimization and content layout considerations.Links, example websitewww.bisselldentalgroup.com (built and hosted by MMhancockortho.compittsburghdentist.combethesdafamilydentistry.combatesdental.comWant to contact Linda?Email: linda@mettlermarketing.com Phone: (303) 246-99542021-06-0115 min
Mettler MarketingDigital MarketingLinda talks about the various digital marketing channels, including social media, email marketing and video marketing. She also talks about the importance of SEO for dental websites and explains the difference between Search Engine Optimization and Search Engine Marketing. Additionally, Linda shares the importance of online reviews and how that improves overall search engine ranking for your website.Want to contact Linda?Email: linda@mettlermarketing.com Phone: (303) 246-99542021-05-2521 min
Mettler MarketingMarketing Basics That Dental Practices Need To HaveUnderstanding your Google My Business page profile and why your website should be the central hub of your digital marketing platform. In today’s episode Linda discusses mission critical topics included search engine optimization, local listing pages on Google, reviews, social media, content marketing, email newsletters, and much more.Want to contact Linda?Email: linda@mettlermarketing.com Phone: (303) 246-99542021-05-1813 min
Mettler MarketingTypes of Dental MarketingIn today's episode, Linda talks about the difference between traditional and digital marketing, and how having the right mix of marketing methods will help your dental practice grow. The right mix will save you money and reach more customers. Linda also discusses the different between promoting your practice and advertising your practice.Want to contact Linda?Email: linda@mettlermarketing.com Phone: (303) 246-99542021-05-1210 min
Mettler MarketingWhy Is Marketing For Your Dental Practice Important?Introduction to Mettler Marketing and and the Mettler Marketing Podcast. Linda discusses why active marketing for your dental practice is mission critical. She sets up the importance of a coordinated marketing plan in developing and meeting long-term business development planning.Want to contact Linda?Email: linda@mettlermarketing.com Phone: (303) 246-99542021-05-1210 min
Mettler MarketingInterview with Linda Mettler and Ed Bejarana, What is The Mettler Marketing Podcast?Introduction to Mettler Marketing. This episode is a discussion between Linda Mettler and producer Ed Bejarana about how The Mettler Marketing Podcast will help dentists grow their business. Linda shares her extensive marketing background in the dental industry and outlines how the podcast production is created to help dentists.linda@mettlermarketing.com(303) 246-99542021-05-1211 min
WERU 89.9 FM Blue Hill, Maine Local News and Public Affairs ArchivesDemocracy Forum 8/21/20 Is Government Doing Good: Policy Feedback Effects & the Civic DivideHost: Ann Luther, League of Women Voters of Maine
NOTE: This is a rebroadcast of a program that originally aired on 11/15/2019
We’ll talk about new political science research into policy feedback effects
How public policy design affects people’s sense of themselves as citizens and their propensity to participate.
What this means for legislators and advocates
Guests:
Amy Fried, Professor and Chair of the Department of Political Science at the University of Maine
Don Moynihan, McCourt Chair at the McCourt School of Public Policy at Georgetown University
To learn more about this topic:
Administrative Burden: Policymaking by Other Means, Pame...2020-08-2156 min
Democracy ForumDemocracy Forum 8/21/20 Is Government Doing Good: Policy Feedback Effects & the Civic DivideHost: Ann Luther, League of Women Voters of Maine NOTE: This is a rebroadcast of a program that originally aired on 11/15/2019 We’ll talk about new political science research into policy feedback effects How public policy design affects people’s sense of themselves as citizens and their propensity to participate. What this means for legislators and advocates Guests: Amy Fried, Professor and Chair of the Department of Political Science at the University of Maine Don Moynihan, McCourt Chair at the McCourt School of Public Policy at Georgetown University To learn more about this topic: Administrative Burden: Policymaking by Other Mean...2020-08-2100 minWERU 89.9 FM Blue Hill, Maine Local News and Public Affairs ArchivesDemocracy Forum 11/15/19 “Is government doing good: policy feedback effects and the civic divide”Host: Ann Luther, League of Women Voters of Maine
Engineer: Amy Browne
Key Discussion Points:
We’ll talk about new political science research into policy feedback effects
How public policy design affects people’s sense of themselves as citizens and their propensity to participate.
What this means for legislators and advocates
Guests:
Amy Fried, Professor and Chair of the Department of Political Science at the University of Maine. umaine.edu/polisci/faculty-and-staff/amy-fried/
Don Moynihan, McCourt Chair at the McCourt School of Public Policy at Georgetown University. gufaculty360.georgetown.edu/s/contact/0033600001i3sNRAAY/donald-moynihan
To learn more about this topi...2019-11-1558 minDemocracy ForumDemocracy Forum 11/15/19 “Is government doing good: policy feedback effects and the civic divide”Host: Ann Luther, League of Women Voters of Maine Engineer: Amy Browne Key Discussion Points: We’ll talk about new political science research into policy feedback effects How public policy design affects people’s sense of themselves as citizens and their propensity to participate. What this means for legislators and advocates Guests: Amy Fried, Professor and Chair of the Department of Political Science at the University of Maine. umaine.edu/polisci/faculty-and-staff/amy-fried/ Don Moynihan, McCourt Chair at the McCourt School of Public Policy at Georgetown University. gufaculty360.georgetown.edu/s/contact/0033600001i3sNRAAY/donald-moynihan To learn more about this...2019-11-1500 min