Shows
Health Marketing CollectiveEarned Trust: Why Media Still Matters in HealthcareWelcome to the Health Marketing Collective, where strong leadership meets marketing excellence.
On today’s episode, host Sara Payne is joined by Linda Zebian, Vice President of Communications at Muck Rack, for a timely and insightful conversation about the evolving—and increasingly vital—role of earned media in health marketing. With trust in the media waning, AI blurring the boundaries between fact and fabrication, and journalists facing unprecedented pressures, the landscape for marketers has never been more complex—or more full of opportunity.
Drawing from her leadership at Muck Rack and her decade shaping communications at The New York Times, Linda br...2025-06-2537 min
Under Embargo PodcastPR for PR: The Meta Magic (and Madness) of Comms at Muck Rack with Linda Zebian, VP of Comms at Muck RackSend us a textIn this episode of Under Embargo, we’re joined by Linda Zebian, newly-minted VP of Communications at Muck Rack, for a conversation that’s equal parts insightful and unhinged—in the best way possible.Linda breaks down what it’s like to do PR for a PR tech company (spoiler: it’s very meta), how her time at The New York Times shaped her leadership, and why the work she’s doing now is the most meaningful of her career.We cover:— Building a comms function from scratch inside a fast...2025-04-2347 min
On Top of PR with Jason MuddGetting more media coverage by making journalists’ lives easier: Insights from Muck Rack’s Linda ZebianSend us a textIn this episode, Linda Zebian joins host Jason Mudd to discuss the challenges journalists face in maintaining work-life balance and how PR professionals can better support them. She shares industry insights from Muck Rack, explores newsroom pressures, and offers strategies for improving media relations.Tune in to learn more!Our Guest:Linda Zebian is the senior director of communications at Muck Rack. She leads internal and external communications strategies across the enterprise. Her work spans across messaging, issues management, media relations, social media, and...2025-04-0159 min
Champions of the Lost CausesEpisode 69: Linda ZebianHost Marvin Stockwell talks with Muck Rack Senior Director of Communications Linda Zebian at her home in Wilbraham, MA. The two discuss championing the cause of the free press in a polarized age of disinformation, and how, by developing relationships with journalists and PR pros alike, Muck Rack plays a unique role in fostering a dialogue between these increasingly connected and interdependent professions.
For more information about Muck Rack, visit muckrack.com
For more episodes of this podcast, visit championsofthelostcauses.org
For other fine podcasts, visit backtothelight.net
2024-11-1157 min
Let’s Talk PR & More!Let's Talk PR & More Show #60: Linda Zebian, Muck Rack, on the State of PR ReportSherry Goldman's guest is Linda Zebian, senior director of communications at Muck Rack. Sherry and Linda discuss the findings of Muck Rack's 2024 'State of PR' report. The report and their discussion spans the top concerns of PR pros, the changing work model for PR professionals, how today's evolving media landscape is impacting PR and earned media coverage, as well as issues that impact PR professionals working in both agency and corporate settings.
Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue re...2024-11-1126 min
Content PeopleLinda Zebian | Head of Comms at Muck Rack.Thanks for listening to our episode with Linda!Follow Meredith on LinkedIn: https://www.linkedin.com/in/meredith-farley/Follow Medbury on instagram: https://www.instagram.com/medbury_agency/Subscribe to the Content People newsletter: https://meredithfarley.substack.com/Email Meredith: Meredith@MedburyAgency.comConnect with Linda on LinkedIn: https://www.linkedin.com/in/linda-ezziddin/2024-10-2435 min
Uncomplicated Marketing#24- Muckrack: Flipping the PR Script for Small BusinessesPR takes the spotlight in this episode featuring Linda Zebian, Senior Director of Communications at Muckrack. With over a decade of experience, including a significant tenure at The New York Times, Linda brings a wealth of knowledge in internal and external communications. As a top PR leader recognized by PR Week and Reagan Communications, she’s here to share her journey and insights on how PR can be a game-changer for small businesses.Linda discusses the often overlooked value of PR, emphasizing that it’s more than just getting a story published—it’s about building lasting relation...2024-09-0333 min
The Internal Comms PodcastEpisode 99 – The communicator’s communicatorIn this episode of The Internal Comms Podcast, host Katie Macaulay is joined by Linda Zebian. The very first Director of Communications at PR management platform Muck Rack, Linda spent a decade in various comms roles at The New York Times during its transformation from print ad-supported newspaper to the most successful digital subscription business in the world.
Linda has put her unique experience of communicating with journalists into action at Muck Rack, a remote working company with colleagues across the world. As you’ll hear, there are plenty of lessons from the newsroom that help inform her approach to co...2024-05-1553 minLet’s Talk PR & More!Let's Talk PR & More Show #39: Linda Zebian, Muck Rack, on State of Journalism 2024 ReportSherry Goldman's guest is Linda Zebian, senior director of communications and community for Muck Rack. Sherry and Linda discuss the key findings and insights from Muck Rack's 2024 State of Journalism Report. Journalists and PR pros need each other to succeed, and Sherry and Linda discuss key report findings that will enable both journalists and PR pros to better work with each other.
Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or...2024-05-1330 min
Pitchin' and Sippin' with Lexie Smith2024 State of AI in PR & A Simple Approach to Media Training with Linda Zebian of Muck RackLinda Zebian is Senior Director of Communications & Community at Muck Rack, where she sets communications strategy for Muck Rack’s enterprise, both internally and externally, including messaging, issues management, media relations, social media, and employee communications, as well as partnerships and events. Linda joined Muck Rack from The New York Times, where she spent 10 years in various communications positions. Most recently she served as a freelance Communications Advisor, and before that, as Executive Director, Corporate Communications.Before joining The Times, she was communications associate at the nonprofit organization Consumers Union, where she managed media relations for Consumer Re...2024-02-2936 min
Stories and Strategies with Curzon Public RelationsMuck Rack’s 2023 State of Marketing and PR Leadership ReportThe report shows two-thirds of senior leaders say they would describe their role as both marketing and communications but there’s a clear shift happening toward marketing. More focus on brand awareness, broader reach, building media relationships, and managing brand reputation.What does that mean for budgets in 2024? For content strategy? Muck Rack helps us understand the trends.Listen For4:14 The Roles of Marketing and Communications are merging6:21 How Budget is Being Allocated10:41 The Focus on B2B or B2C?12:38 Is Enough Attention Being Pa...2024-01-2822 min
PR 360The Year in AIAI had a momentous year in 2023, and it was a big point of discussion on the PR 360 Podcast. This episode pulls together the most important discussions we’ve had on the topic with people in the fields of AI development, public relations, and journalism. You’ll learn about the current state of AI advancement, how AI will affect the workplace, and its current impact on public relations.Key Takeaways:- What is practical AI?- How to combine AI and human intelligence- AI’s role in public relationsEpisode Timeline:...2023-12-2730 minLet’s Talk PR & More!Let’s Talk PR & More Show #22: Linda Zebian, Muck Rack, on State of Journalism ReportSherry Goldman's guest is Linda Zebian, senior director of communications and community at Muck Rack. Sherry and Linda discuss the findings of Muck Rack's recent State of Journalism Report, including the insights it found about the relationship between PR pros and print and broadcast journalists.
Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and...2023-12-0428 min
Become a Media Maven5 Steps to Create a Crisis Communications Plan NOWBefore recording this episode, I was one of those people who did not have a crisis communications plan. Now I do… and you should too. Linda Zebian, the leader of communications and community at Muck Rack, shares five ways we can prepare for a crisis.Then, when one hits, the five things to do to handle the crisis.In a world of social media and cancel culture, creating a crisis communication plan is something every business owner needs to do - whether you’...2023-10-1033 minPR 360PR in the AI Era with Muck Rack’s Linda ZebianLinda Zebian has the very meta position of Senior Director of Communications and Community at Muck Rack, where she manages its internal and external communications strategies. Previously, she spent ten years at The New York Times developing and executing communications strategies for the company’s business division. Here, she discusses how AI technology is being used throughout the PR world and why Muck Rack’s new AI tool is a big help for PR people. Later, she puts on her Editorial hat to discuss the importance of independent journalism in a democracy. Key Takeaways:- Ho...2023-06-2826 minPitchin' and Sippin' with Lexie SmithMuck Rack & The Future of Comms with Linda Zebian Linda Zebian joined PR tech company Muck Rack as its first-ever Director of Communications in January of 2022. As Muck Rack’s communications lead, Linda sets communications strategy for Muck Rack’s enterprise, both internally and externally, including messaging, issues management, media relations, and employee communications.Linda joins Muck Rack from The New York Times Company, where she spent 10 years in various communications positions. Before The Times, Linda managed media relations for Consumer Reports magazine, ConsumerReports.org, and ShopSmart magazine. In today’s episode, we learn all about PR software Muck Rack, we dive into the world of...2022-10-2035 min