Lindsay Diven - Podcast Details

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Marketers Take Flight156: Finding Focus: How to Prioritize When Everything Feels UrgentIn this episode of Marketers Take Flight, host Lindsay Diven shares practical strategies for AEC marketing professionals to conquer burnout and manage holiday stress, all while juggling tight deadlines. Learn how to gain clarity on your priorities, master the art of saying no, and focus on the tasks that drive the most impact. Lindsay also covers how to balance work and self-care to thrive during the busiest time of year. Tune in for tips to reclaim your time and enjoy the holidays!MARKET-ers’ Place The PLACE to get training, tools, and resources specific to AE...2024-10-2121 min

Marketers Take Flight152: Avoid Holiday Chaos with Five Steps to Maximize Your Q4As the end of the year approaches, the holiday season 🎃🦃🎄🎆 can quickly turn into a whirlwind of deadlines, events, and stress. But you don’t have to let the chaos take over! In this episode, host Lindsay Diven shares five actionable steps to help you take control of your time, avoid burnout, and make the most of the final quarter of 2024.From carving out time for reflection to setting clear priorities, this episode will guide you through the Full Focus Quarterly Preview Exercise to ensure you finish the year strong—both personally and professionally...2024-09-2425 min

Marketers Take FlightSeason 4 Trailer: The AEC Marketer's Journey – Personal Growth and Professional ExcellenceWelcome to Season 4 of Marketers Take Flight, where I shift my focus to you—the marketing professional. This season is dedicated to your personal development, growth, and achieving the double win: excelling in your career while thriving in your personal life.Hosted by me, Lindsay Diven, CPSM, a Full Focus Certified Pro, this season I will share topics that empower you to become the best version of yourself, both professionally and personally.We'll explore:Productivity Mastery: Techniques to enhance your efficiency and make the most of your time.Mindset and Motivation...2024-08-2706 min

Marketers Take Flight127: [Branded] 5 Ways to Maintain a Consistent Brand Experience for Your AEC FirmEver wondered how brand consistency can shape your firm’s perception? Buckle up as I, Lindsay Divan, take you through a roller coaster ride of marketing nuances in the AEC industry. This episode is all about establishing a strong, recognizable brand and ensuring its uniformity across all platforms. From developing brand guidelines to creating evergreen content, I’ve got you covered with five actionable steps to ensure your brand shines bright and consistent.The journey to brand consistency is a thrilling one, and with my 17 years of experience in the architecture, engineering, and construction industry, I promise to guid...2023-07-2417 min

Marketers Take Flight111: Spring Cleaning Your Marketing Drive: 5 Tips for Staying OrganizedHow do you organize your marketing files so you can find the information you need quickly? Well, in this special Spring-Cleaning episode, Lindsay Diven, CPSM shares 5 tips for cleaning up and organizing your marketing directory, including your folders and files.Lindsay shares her personal experience of inheriting a disordered marketing drive and how she implemented a logical, organized marketing directory that made it easy for team members to access marketing collateral, resumes, etc.She also offers best practices for each tip and encourages listeners to check out her self-starter kit, "End Your File Frustration Forever,"...2023-04-1924 min

Marketers Take Flight110: [Spring Cleaning] Steal My 2-Step Proposal Close-Out ProcessAs an AEC marketing professional, have you ever submitted a proposal and immediately moved on to the next deadline without looking back? In this episode, host, Lindsay Diven, shares a game-changing proposal close-out process that can make your next proposal a bit easier and smoother.By implementing this process, you can organize all your final documents in one place, capture new information, and provide pursuit updates to your internal team and subconsultant team members. This not only positions you as a leader for the effort but also sets you up for future success and establishes your personal...2023-04-1215 min

Marketers Take Flight096: Accelerate Content Marketing Results with LinkedIn AdvertisingHave you ever considered paid ads to amplify or accelerate your content marketing? Today, I have on Lindsay Young, Chief Difference Maker at nu Marketing and we are talking about LinkedIn ads as well as the strategies around using LinkedIn for your personal and firm brands. Lindsay discusses some of the benefits of LinkedIn advertising, particularly over some of the other social media platforms. She walks us though a few examples of how she’s built some LinkedIn campaigns for her own clients and some steps to help you get started. We discuss sponsored posts, how best to te...2023-01-0433 min

Marketers Take Flight087: Different Ways AEC Marketers Can Support Lead Generation & NurturingWhen was the last time a lead popped into your inbox and you picked up the phone to call them? This is just one way to start creating that nurturing sequence for prospects, clients, and even potential employees. While these have typically been tasks of a business developer or project manager, today we’ll talk about how marketers can support these efforts to make your firm stand out.Cate Phillips is the Relationship Manager at Full Sail Partners and she’s here to share with us her unique hands-on approach to lead generation, lead nurturing, and lead follow...2022-11-0241 min

Marketers Take Flight086: [ModMarketing] An AEC Marketer’s Guide to Content RepurposingThis week’s episode covers one of the most cited struggles I hear when it comes to your content marketing – finding new content ideas and getting the technical content from your subject matter experts. Is this a struggle for you?You and I both know that publishing consistent content that appeals to your targeted ideal client is a cornerstone for a successful content marketing program. But getting this new content on a regular basis is another story! You’re busy with proposals and other marketing activities. Your subject matter experts are busy serving clients...2022-10-2617 min

Marketers Take Flight085: How to Gain More Credibility with the C-SuiteDo you ever feel like you're doing everything right when it comes to marketing, but you're just not getting the respect or credit you deserve from the C-suite? If you're nodding your head in frustration, this episode is for you. You'll learn 3 tips as to why are CEOs unhappy with their marketing teams' performance, and what can be done to bridge the gap. Stacey Danheiser is the founder of Shake Marketing Group, a B2B marketing consultancy. She is an expert in marketing strategy and execution and helps her clients build alignment with their sales teams, craft c...2022-10-1944 min

Marketers Take Flight084: [ModMarketing] 4 Ways to Promote AEC Marketing ContentYour AEC firm can have the greatest piece of content in the world but it doesn’t matter if your ideal client doesn’t see it. It’s not enough to just hit that publish button on the blog post or YouTube video if you’re not promoting it. In this episode, I share some common and not-so-common promotional tactics. MARKET-ers’ Place The PLACE to get training, tools, and resources specific to AEC marketing. Get answers and tools for a specific problem you’re trying to solve or a process you want to improve instantly. Vi...2022-10-1216 min

Marketers Take Flight083: Getting the Buy-In You Need to Manage ProposalsOne of the most frequent challenges I hear from Proposal Pros is that their proposal management plans and proposal production schedules are often ignored by their internal teams. This week’s episode addresses how to reshape your thinking and approach to help you get the buy-in you need for your proposals. This audio comes from a part of a lesson inside the Proposal Pro Course. Originally recorded in 2019, I’m in the process of revamping, and re-recording the entire course including many of these mindset lessons. However, because there are some good nuggets that can help...2022-10-0509 min

Marketers Take Flight082: [ModMarketing] Step-by-Step Process to Create a Quarterly Content CalendarCan you really create a 3-month content calendar in just a few hours? I say yes, it can be done. I know because I do this for not one but two different companies. And, in this special ModMarketing episode I’m going to show the steps to create your own quarterly content calendar. Yep! An entire three months worth of your online marketing content – from your firm’s weekly core content to social media posts to holidays and promotional pieces – strategically laid out, and ready to schedule in a handful of hours. In this episod...2022-09-2828 min

Marketers Take Flight081: Going from Individual Contributor to People ManagerTasked with creating new roles for her organization, Nicole Robinson shifted from being an individual contributor in her firm to a people manager. Is it an easy transition? Today we are talking about making that transition. Nicole gives us tips on creating the role, looking at the details, and measuring the team's metrics. Listen in as I talk to Nicole about what you need to consider before hiring a team if you have never hired a team before. In addition to forming a new team, training, organizing, and building relationships are also part of this process. However, bef...2022-09-2148 min

Marketers Take Flight080: [ModMarketing] How to do Keyword Research for AEC Online MarketingIn the last series episode, I talked about different content types that can fuel your [ModMarketing] program. Content is a crucial piece of attracting new potential clients to your firm as well as continuing to nurture and educate existing clients. But, how do you know what to write about? And, how do you know that your targeted audience, aka, your ideal clients, even cares about your content?You see, while I 100% agree you need to be producing content on a consistent basis. I don’t believe you should just be creating content to have something to...2022-09-1420 min

Marketers Take Flight079: Sales & Marketing Metrics that Drive AccountabilityWhy are some decisions so hard to make at our AEC firms? And why is it so hard to keep people accountable for making and keeping those decisions? Can the use of metrics or different analytics drive accountability? Kathy Nanowski, CPSM is the vice president and director of marketing and business development at Fuss & O'Neill, she is here to share with us the metrics she uses for reporting on capture plans and how you can get started at your firm as well.As we are entering the season where we start our business development planning and our...2022-09-0737 min

Marketers Take Flight078: [ModMarketing] Content Ideas to Fuel 🔥 Your MarketingThis episode is all about content creation – the fuel that ignites your online marketing efforts. Content is a crucial piece to attracting new potential clients to your firm as well as continuing to nurture and educate existing clients. I walk you through different content types, how to determine which content type works for each stage of the decision-making funnel, and some ideas to make your content stand out. And, stay until the end to hear about an award-winning and sales-generating marketing campaign from an engineering firm!This is just one of the...2022-08-3125 min

Marketers Take Flight077: Don’t Overlook This Easy but Powerful Digital Marketing StrategyAre you taking advantage of your local SEO? This relatively low-cost but high-impact digital marketing strategy should be on your list. Making sure you have a few key areas ready could make an impact on who in your neighborhood is finding you. Today, I have Amanda and Amy from Pixels + Ink Studio and they are here to tell you how to tweak a few details on your website design, how important local SEO, a Google Biz Page, Google Reviews, and domain authority is to find local clients. Local SEO could be a great way to generate leads in your own...2022-08-2443 min

Marketers Take Flight076: [ModMarketing] A Content Strategy that Attracts Potential ClientsInitial steps in creating a ModMarketing program include defining personas and setting goals. Once those are set, it’s time to begin creating content. But what types of content need to be created? How does an A/E/C firm develop content ideas that attract potential clients?In this episode, I’ll walk you through the answers to these questions to show the steps to create a content strategy. And it’s the next step in modernizing your marketing. MARKET-ers’ Place The PLACE to get training, tools, and resources specific to AEC marketing...2022-08-2114 min

Marketers Take Flight075: Clean Up Your Marketing Department’s Digital ClutterDo you have a go-to person in your firm when you need to find an old picture? Maybe there's that drive with all the images labeled IMG? Organizing your digital clutter might be the next step for your firm. My guest today is George Bains, VP of Customer Success at OpenAsset. You can benefit from this conversation about what a DAM is, how to organize it, and even what to organize even if you do not have OpenAsset in your firm.George and I discuss how the right DAM system can help create proposals more efficiently and ea...2022-08-1032 min

Marketers Take Flight074: [ModMarketing] Define Personas to Guide Marketing StrategiesProfessional services firms don’t just make a product that one consumer is going to purchase. The services that our firms sell are complex and involve different decision makers who have different needs and goals. Successful firms don’t just know who those decision makers are, but rather, develop personas that guide their marketing strategies. This is the third episode in the special ModMarketing podcast series. This series will walk you through how to modernize your marketing techniques using digital, online, thought leadership, and content marketing strategies. These strategies will help raise your firm’s brand awareness, capture...2022-08-0322 min

Marketers Take Flight073: How AEC Firms Can Prepare Now for The Infrastructure Investment and Jobs Act (IIJA)In this episode, I have Melinda Colón. She is the CEO, strategic marketer, and mentor of FortisOBM. She is a problem solver and connector who helps firms in the AEC industry grow their businesses. The Infrastructure Investment and Jobs Act (IIJA) is a $550 billion investment across five years that include roads, bridges, major projects, passenger and great trains, general safety, safe street programs, pedestrian safety programs, buses, rail cars, and stations, broadband expansions, ports and waterways, airport runways, the gates, the taxiways, water and infrastructure, power and grid systems, and cybersecurity.The Bill is going to t...2022-07-2738 min

Marketers Take Flight072: [ModMarketing] How to Set Digital Marketing GoalsWithout marketing goals, it’s nearly impossible to develop a marketing plan let alone know if the marketing effort is working. Without clear, actionable, and achievable metrics, how does your marketing team know what you’re working towards? Setting goals for digital marketing programs should always be the priority. This is the second episode in the special [ModMarketing] podcast series. This series will walk you through how to modernize your marketing techniques using digital, online, thought leadership, and content marketing strategies. These strategies will help raise your firm’s brand awareness, capture new leads, and eventually drive your fi...2022-07-2018 min

Marketers Take Flight071: AEC Marketing Campaigns Geared Towards WinningUsing digital ads, LinkedIn ads, and email campaigns, how can you reach the influencers and decision-makers before the RFP is out? Getting in front of your clients before the proposal is even written isn't as hard as you might think.This week I'm joined by Katie Cash and Jeni Dzenis of Smartegies. The conversation is about different types of marketing data, marketing campaigns, and how data is used by marketing or business development to assist sales. In addition, they provide examples of how these strategies or tactics can be used during the prepositioning and capture planning process.2022-07-1353 min

Marketers Take Flight070: 🎉 Celebrating 10 Years of Supporting AEC MarketersThis month is very special to me. Can you take a guess why? You might already know. This month, July 2022, marks 10 years of Marketers Take Flight! That’s 10 years, a decade since I started my little blog in 2012 that has since grown to online courses, training resources, a Facebook community, and this podcast! Plus a few little presentations and webinars sprinkled in. And I will tell you, all the content, training, and presentations have been with my blood, sweat, and tears. And, today's episode is about celebration. I share why I created Marketers Take Flight, how...2022-07-0616 min

Marketers Take Flight069: Business Development Trends from the 43rd Deltek Clarity StudyWould you like to know how your firm stacks up against other firms in terms of pipeline forecasts, win rates, and proposal volume? Deltek has created an industry study that breaks down all the information for you. In this episode, I talk with Megan Miller, CPSM about some of the amazing trends she's seeing in this year's business development report.Megan explains what the report is, how it's created, and how metrics are reported. This study is a valuable piece of research for any firm. Deltek’s latest report is aimed at anyone that does business in the A...2022-06-2939 min

Marketers Take Flight068: [ModMarketing] Modernizing AEC MarketingI am so excited to bring you this brand-new ModMarketing Series! This series will walk AEC marketers through how to modernize their marketing techniques using digital, online, thought leadership, and content marketing strategies. These strategies will help raise your firm’s brand awareness, capture new leads, and eventually drive the growth at your firm.ModMarketing is going to cover the nuts and bolts of how to do this. In this series, you will learn how to develop a ModMarketing program that is right for your firm. Some topics I plan to cover include: How to...2022-06-2220 min

Marketers Take Flight067: The ONE Marketing Tool That Saves Time & Improves ConsistencyHas your firm created a marketing handbook that you can easily access and has all the information you need? This would save you a lot of time when you need it most. When you're pressed for time and need to post to social media or finish a proposal, your company needs a marketing handbook containing simple information such as phone numbers and addresses, as well as less-known information like brand colors and logos. The resource can be accessed by anyone and contains everything needed.In today's episode, we talk to Perryn Olson from REX.one. He has...2022-06-1545 min

Marketers Take Flight066: Replay: The Different Career Paths of A/E/C Marketers, Part 2Is your next career move up? Will it still involve proposals? What if you want to take a break or lean out of your career? What options do you have then?This episode is the second part of the career paths of marketers. I am going to answer these questions and more from career path stories of marketers like you, and from a very special guest. I share the career path stories of five different marketing, communications, and business development professionals. There's also a special guest who started as a marketing coordinator, fell in love w...2022-06-0838 min

Marketers Take Flight065: Replay: The Different Career Paths of A/E/C Marketers, Part 1Is there a career path in A/E/C marketing beyond the marketing coordinator role?If you have been in your role as a marketing coordinator for any length of time, usually around the 2-3 year mark, you begin to wonder what role is next. You can become a Senior Marketing Coordinator and then eventually a Proposal or Marketing Manager. Eventually, you may be managing other staff, larger pursuits, and/or multiple pursuits. Can you ever get beyond the proposals? Do you want to? What other career paths are there for A/E/C marketers?2022-06-0142 min

Marketers Take Flight064: How to Organize Your AEC Proposal Content Creation ProcessImagine how it would feel when you are able to manage a proposal process from start to finish that is planned, organized, and follows a predictable schedule. You not only know the steps involved in any proposal response situation but take charge of the entire process and delegate with authority and confidence.You are confident your proposal is compliant, customized, and showcases your firm as the best. After you hit that submit button, you feel like a success. It makes your entire marketing department (which might only be you) proud. Firm leaders take no...2022-05-2517 min

Marketers Take Flight063: Build Firm Credibility with Media RelationsIf you have ever opened a trade magazine, you might have thought, 'I can do that.' But you aren't sure where to start. And that's exactly what we're going to discuss today. Reputation Ink's Michelle Calcote King is here and we're talking about the content sweet spot, knowledge extraction, and editorial calendars. Consider taking notes on how to work through those steps if you have been thinking about getting published either for your own brand or for your firm. We have never discussed this topic before, so let's begin. Here are some highlights:Michel...2022-05-1832 min

Marketers Take Flight062: Asking the Right Questions to Get the Best Pursuit IntelligenceCapture Planning is an essential element in winning pursuits. It is a methodical process of understanding the client and decision-makers, the potential project, and the competitive landscape; and then turning that into a winning proposal. It often requires a full team of business development, marketing, and technical professionals.The goal is to have the right information to create compelling and compliant submissions that win! As you can imagine, much of the Capture Planning effort happens before the RFP is released. This important process assesses opportunities, and positions firms accordingly.And, part of the Capture Planning...2022-05-1111 min

Marketers Take Flight061: AEC Firms: Add These LinkedIn Strategies to Your Marketing PlanYou most likely have a LinkedIn page for your firm. And, you're most likely posting employee get-togethers and industry events you're attending. Am I right?But are you really maximizing LinkedIn to showcase your subject matter expertise and position your firm as the industry leader?What if there were some other features of LinkedIn that you could add to your marketing strategy that actually attracts your ideal clients and prospects? And, by adding those wouldn't take too much time, effort, or resources? Would you be interested in learning about those?That's...2022-05-0440 min

Marketers Take Flight060: Onboarding Process to Make New Marketing Coordinators Fall in Love [and Stay] with Your FirmWe all know how difficult it’s been to find and hire experienced marketing coordinators for our AEC firms.We are all usually underwater with deadlines and need help. Once we get that approval to hire, we need to not only find someone quickly but get that person up to speed and fully functionally ASAP. If you are one of the lucky ones to find this AEC marketing coordinator unicorn, you will want to make sure you set a great first impression, so he/she stays with your company for a long time. This is whe...2022-04-2722 min

Marketers Take Flight059: Using CRM Data for Better ProposalsIt’s all in the data. Data is being used more than ever before. It's being used to make decisions, create products and services, to find solutions to problems; it's not just about managing the data, it's about using the data for something. Are you using that data to its fullest potential? Stacey Ho, CPSM loves all things data. She's here on the show today to talk to us about the four pillars of data collection and auditing: training, collection, auditing, and reporting. She’ll share with us examples of this data being used effectively to make intelli...2022-04-2040 min

Marketers Take Flight058: 3 Ways to Prepare for an Unexpected RFPToday we are talking about three ways you can start preparing for an unexpected RFP. Because let’s be honest, even though we want to have months and months to do our capture planning and prepositioning, a lot of times, a project manager or principal brings you an RFP that wasn’t on your radar. So, what do you do when you hear about an RFP that is going to be advertised next week? What can you start doing now to make the proposal production go smooth and still put out a customized, persuasive proposal to give your...2022-04-1311 min

Marketers Take Flight057: How to Write a Persuasive AEC Proposal Cover LetterThe most important part of your proposal is your cover letter. This first impression could grab the attention of your reader and set the stage for your proposal to be shortlisted. If you start your cover letter with “We are excited to submit?” then you are going to want to stop and listen to this episode. Peter Kienle is here to offer advice on what you should and should not include in your cover letter. If you find yourself seeing some similarities, we have some support for you as well. A few ideas on what you should be inclu...2022-04-0634 min

Marketers Take Flight056: 5 Key Skills AEC Marketing Coordinators Need to Advance Their CareerIf you’re listening to this podcast, chances are you’re either in marketing or business development for an AEC firm. And, as such, most of your work revolves around proposals. You are most likely coordinating multiple proposals any given week. I know this because I was you. Since 2005 when I began as a marketing coordinator at an engineering firm – learning how to coordinate a proposal submission was task #1 of my onboarding. Since then, I have trained dozens of AEC marketing coordinators at three different firms, specifically on how to produce winning proposals. And through this experience, I have...2022-03-3019 min

Marketers Take Flight055: Have We Mislabeled the AEC Marketing Coordinator Role?Today we may have something controversial to discuss. What is the difference between business development, sales, and marketing? Are you one of the many people in your firm that has marketing in your title but perhaps the bulk of your daily tasks isn’t actually marketing? Tim Asimos is here to discuss with me the evolution of the AEC industry and the sales and marketing titles, job descriptions, and workloads. And perhaps the industry is getting it wrong. We discuss the differences between the titles and where they should be. He also explains why a mislabeled marketing coordin...2022-03-2343 min

Marketers Take Flight054: A Better Approach to Go/No Go Decision-MakingDeciding whether an AEC firm should pursue a project or not, can turn into heated debates and result in hurt feelings. Some AEC firms have a pretty stringent go/no go process, that quite frankly can be manipulated. Other firms have some sort of evaluation. Many don’t have any go/no go consideration at all. They just go after all RFPs. That’s probably why you want to listen to this episode. Maybe your firm doesn’t have a go/no-go decision-making process but wants to start one. OR you do have one, sort of, but everyon...2022-03-1618 min

Marketers Take Flight053: Tips to Advocate for Yourself and Advance Your CareerHave you thought about creating your own personal brand? How about creating your own elevator pitch to help open the conversation? We have all been on those Zoom calls, waiting for the meeting to get started and making small talk. This is the perfect time to introduce yourself and make an impression. In today’s episode, I’m talking to Maisha Hagan who gives us a few pointers about turning that small talk into a little question with a big answer.You may feel uncomfortable talking about yourself at meetings, conferences, or on Zoom calls but there is n...2022-03-0931 min

Marketers Take Flight052: How to Find Projects for Your AEC FirmOne of the common questions I get from AEC marketing professionals is how to find RFPs (or potential projects) before the RFP is advertised. We hear repeatedly that we must do our capture planning and firm positioning before the project is advertised. What is not discussed enough is how to find out about the projects before they get advertised. And, since I have recently presented on this topic twice to different organizations, I thought it would resonate with you, my podcast listeners. So, in this podcast episode, I share a high-level introduction to market research fo...2022-03-0216 min

Marketers Take Flight051: 5 Lies We Tell Ourselves That Poison Our ProductivityHave you been working harder, or pusher harder to achieve your goals? And is that taking a toll on your energy, relationships, and maybe even your health? Do you think that the only way to get it all done is to put in more hours, or work after the kids go to bed? Or, if only that project manager would meet his proposal deadlines, your work would be better?I talk to marketers nearly every day and what I hear is that their biggest struggles are too many proposal deadlines, not enough resources, and the t...2022-02-2320 min

Marketers Take Flight050: Already Ditched Your New Year's Resolutions? Try This InsteadDid you know that a quarter of people abandon their New Year’s resolutions after just one week? And after one month it increases again to 36%. So, by the time you are listening to this podcast over 1/3 of us have already abandoned our new year’s resolutions. So why do we keep setting New Year’s Resolutions? And, what can we do instead?In this episode, I share another system to achieve your goals – the SMARTER goal framework. The SMARTER goal framework is built on a simple premise: how goals are written matters. To be most...2022-02-0923 min

Marketers Take Flight049: My System for Getting it All DoneAre you working harder than ever before, but feel like you’re not making progress?Do you start each day stressed and end the day stressed and exhausted?Worried about forgetting about an assignment or dropping a task?As marketing professionals, and many of us as working moms, we have a lot on our minds all the time. And, these past two years haven’t helped anyone relieve this burden, in fact, it’s made it the worst any of us has experienced. What if there was a way, a system per se...2022-01-2611 min

Marketers Take Flight048: Set Yourself Up for a Great 2022 with These 3 QuestionsAre you feeling 22? (Signing in my best Taylor Swift voice). If not, maybe you haven’t officially said goodbye to 2021. Or maybe haven’t come out yet of the holiday busyness or jumped right into work deadlines. Wouldn’t you like to clear your head? Allow yourself to begin the new year with a fresh slate? Do you want to set yourself up for a powerful, productive, and “ready to tackle anything that 2022 can throw at you” mindset?If you answered yes to any of the above, then this is the episode for you. I’ve got a quic...2022-01-1212 min

Marketers Take Flight[BONUS] Goodbye and Good Riddance to 2021. Hello 2022.I wanted to pop in with this bonus episode to formally say goodbye and good riddance to 2021. Part of this is to look back on one of the most challenging years of my life to reflect. And to tell you how that year has shaped me and this podcast moving into 2022. And I’m not claiming 2022 as “my year” or the year to be all years, I am just hoping it isn’t the emotional rollercoaster 2021 was. I also know I am not alone when I say that last year was a mess. We all have challenges, struggles...2022-01-0418 min

Marketers Take Flight047: The Most Popular Podcast Episode of 2021Well, 2021 is nearly over (or might even be over by the time you listen to this episode). I don’t know about you, but for me I am really looking forward to saying goodbye to 2021. For me personally, it was a very hard year. I’ll go into more detail of those events and stories in a future episode as they are going to shape the future of this podcast. I am very excited about that!Now, I wouldn’t be a good podcast host if I didn’t end the year with a “Best of” or a “Most popu...2021-12-2940 min

Marketers Take Flight046: How to Figure Out What You Want and Go For ItAre you feeling like you are ready for the next step in your marketing career? Or maybe you are ready to shift and take on a different role but you just aren’t sure how to do that. You see others have made these shifts and you want to work with them, figure out how they did it. Maybe it’s time you needed a champion on your side. In this episode, I am interviewing Erika Booker who talks about how to identify what you want, find a champion and make the mentor/mentee relationship work for both of...2021-12-1550 min

Marketers Take Flight045: Get Found Online: Creating Content for Your Ideal Future ClientsWe are back for the second episode with Bryon McCartney. If you remember from Episode 44, Bryon dove deep into your website SEO best practices. In this episode, we continue our conversation about websites and how to create content for them to make the biggest impact on your future clients.While ‘news’ and updates are good for your website, Bryon talks about the importance of creating content that will draw your next client in. Think about your ideal client and write your content to them. Consistency is key and we discuss a few strategic ways even small firms can reac...2021-12-0141 min

Marketers Take Flight044: Get Found Online: Website and SEO Best PracticesCan A/E/C firms really expect to get leads based on their website? In today’s episode, I’m talking to Bryon McCartney who answers this question and many others about our websites and Search Engine Optimization (SEO). Bryon knows that a bad website is going to equal lost opportunities. He walks us through what every website needs to have. Did you know that 84% of A/E/C buyers visit a firm's website during the buying process? And that getting online leads is cheaper and less time-consuming than other methods. Bryon even has a story for...2021-11-1742 min

Marketers Take Flight043: Recruiting, Managing, and Growing a Remote Marketing TeamIn this episode, we are talking about how to recruit, grow and manage your remote team. I'm talking with Kari Nemiro, who manages a 20-person team with members across the US. She has cultivated a remote marketing team that supports a larger organization.Even if you have a one- or two-person remote team, managing a team on its own is difficult but then managing a team that isn’t in the same office as you have its own unique challenges. Kari’s approach believes in a solid foundation of trust, honest communication, and respect. She’s got some grea...2021-11-0329 min

Marketers Take Flight042: Selecting the Best A/E/C CRM, Part 2Is your firm thinking about a new CRM system? Does your firm even need a CRM system? In this episode, I’m back interviewing Jan Flesher and Courtney Kearney on where firms go wrong when selecting a new CRM system. From deciding if your firm even needs one to streamline those people involved in the selection process, today’s episode covers all the important aspects of CRMs. We talk about what you’ll need to gather first to analyze what type of CRM system you need. What is its purpose? Who will use it? What data will you collect? ...2021-10-2047 min

Marketers Take Flight041: Selecting the Best CRM for A/E/C Firms, Part 1How do you know if you need a CRM for your architecture, engineering, or construction (A/E/C) firm? How do you select the right CRM for your firm? How can you make sure you are getting the most out of your CRM?In the first part of this two-part series, I ask Jan Flesher, PMP and Courtney Kearney, CPSM these questions. And, you may be surprised to hear that not every firm needs a CRM! We also discuss the tipping point of when a firm should think about getting a CRM. Jan and Courtney ha...2021-10-0635 min

Marketers Take Flight040: How to Get the Proposal Information You Need, When You Need ItHave you ever felt like your internal proposal process was taking too long? Your team is spread out, working from home or maybe they just aren’t meeting deadlines. Well, marketers, today’s episode will bring you some insight on how to better prepare and execute your next proposal process. Our guest, Kate Robinette, CPSM will give you some steps to help your team juggle multiple proposals, stay on task with proposals and maybe even help you streamline your process.Kate dives into how she’s been able to handle her team’s proposal process. She shepherds them to th...2021-09-2236 min

Marketers Take Flight039: Answering the Questions, You Were Afraid to Ask as a Newbie, Part 2In this episode, I continue our professional skills-building conversation with Keelin and Matt. If you are a newbie to marketing and the proposal process, you do not want to miss this. We are answering questions that you may be afraid to ask, or maybe you just don’t know where to go and get these answers. If you missed episode 38, we started our conversation on identifying roadblocks, follow-up, and knowing when you are speaking up too little or too much. This week, we’ll dive into what task you should be working on and what you need to co...2021-09-0828 min

Marketers Take Flight038: Answering the Questions, You Were Afraid to Ask as a Newbie, Part 1Are you new to the industry or maybe recently graduated college new to the professional world?Or have you been around for a few years, but not sure how or who to approach with some of your questions?Maybe you have questions about communication, conflict, or basic professionalism?Well, in this episode, I’m bringing in two guests to answer the questions you were too afraid to ask. Matt Handal, author of the Proposal Development Secrets Book, and Keelin Cox, host of the AEC Marketeer Podcast bring insight to questions around communication, conflict, and...2021-08-2529 min

Marketers Take Flight037: Remove the Waste in Your Proposal Process Using Lean PrinciplesHave you ever wanted to refine your proposal process? How do you ruthlessly eliminate waste from your proposals? In today’s episode, we are talking to Kathryn Bennett, CPSM about lean principles.We’ll be helping you reduce your non-value added activities in your proposals and help you measure your process effectively. You’ll understand how to ask “WHY” problems are occurring and start working on how you can fix them.A few highlights you may want to review:Kathryn's experience: 1:40What are the lean principles? 3:39Where do you see inefficiencies in your proposal management...2021-08-1129 min

Marketers Take Flight036: Organizing and Attending In-Person EventsMost of us have been to an in-person conference or event before. During the last year that has changed. Today on the show, I’m talking to two organizers who took on the task of creating an in-person event for this year’s SMPS SERC.While there are always challenges to events, this year brought new challenges and new feedback which could change the way events are held in the future. Join us today to talk about organizing and attending an in-person conference or event.A few highlights you may want to review:Emily and R...2021-07-2827 min

Marketers Take Flight035: Client Research: Proposal Pet Peeves and Common Winning ElementsWelcome back, Marketers! We are back and kicking off season 2 with a new episode. Have you ever wondered why a client may choose another firm over yours? Interested in making the client’s experience a better one? Today, I’m interviewing Sreoshy Banerjea, an urban designer and architect who has taken her knowledge and dug deep to find out what our clients want in a proposal. Sreoshy’s research looks at what the client is looking for within your firm, your proposals, and more. From the basic factors like spelling errors to more sophisticated considerations such as...2021-07-1437 min

Marketers Take FlightSeason 2 TrailerThis podcast is for marketing and business development professionals who work in the architecture, engineering, construction industry. And, I’m officially kicking off season 2. In the first season, we dug deep into proposal management, writing, and communications. This season I am mixing it up. This season’s topics include:Clients’ proposal pet peevesOrganizing in-person events Managing remote marketing departmentsSelecting the right CRM for your firmLean approaches to proposal management Communicating to get what you wantRunning better BD meetingsAnd lots more.If you are responsible for marketing and/or proposal management and work at architectu...2021-07-0705 min

Marketers Take FlightBonus: How to Evaluate Your Business ProcessesThis is a special bonus episode of the Marketers Take Flight podcast. While I am in-between seasons of my podcast, I have been a guest on a few other industry podcasts. One of those is the AEC Marketeer hosted by Keelin Cox. She was not only gracious enough to have me on her show, but she also provided me with a copy to share with you!In this episode, we talk about how to evaluate your business processes. I talk about the differences between different processes I see working with AEC firms across the country...2021-05-1221 min

Marketers Take Flight034: Permission to Do LessHow are you? How did you make it out of 2020? If you are like so many of us, we still feel drained and unrested, unfocused, and just need a break. Today, I’d like to talk to you about giving yourself permission to do less. 2020 was a tough year and we each wore so many more hats than ever before. After some reflection, I’ve decided to do less. It’s time to set up automation, delegate, and give myself time to recharge. I’m going to take Marie Kondo’s advice and choose those things that brin...2021-01-2512 min

Marketers Take Flight033: How to Lead Change at your A/E/C Firm - Part 2We are back with part two of my interview with Rana Blair. Rana has some great advice about how to act and help make changes in your AEC firm. In today’s episode, we talk about how change needs to come from within and be supported by management. As you work through your change, be sure to keep in communication. Communication is vital to prevent any unrealistic expectations and keeps your team both moving forward and in the same direction. Rana’s ideas on thinking about your change and making sure you know why you are making the chang...2021-01-1825 min

Marketers Take Flight032: Using Thought Leadership to Drive Revenue and Build Personal BrandIn today's episode, we are talking to GinaRenee Autrey. She is the Marketing and Communications leader for Kleinschmidt Associates.GinaRenee joins me to talk about using leadership campaigns and thought leadership to bring revenue to your firm, even through the COVID pandemic. Using new ways to bring marketing to the AEC industry, marketers can really shine by helping shift the business learning and leadership models. GinaRenee explains how by bringing more content online, their firm not only kept people engaged by learning but also brought more business into their firm. How did they do it? Ch...2021-01-1133 min

Marketers Take Flight031: Ideas to Improve Workplace CultureLet’s kick off 2021 on the right foot. This week, I’m interviewing Hilary Pritchett, owner and creator of Nine Little Boxes and Go Get Coaching and Consultants. Nine LIttle Boxes is a Workplace Wellness activity box. Each set of 54 cards describes activities designed to encourage healthy ways of taking breaks and connecting with your colleagues. Be sure to check out this episode, there’s a contest! Find out more about this contest below. A few highlights of my conversation with Hilary can be found here:Why don't you tell our listeners who you are a little...2021-01-0642 min

Marketers Take Flight030: Most Popular Episode of 2020: Career Paths of A/E/C MarketersIn this episode, we replay the best episode of 2020. The most downloaded and listened to episode follows the stories of 7 people in the AEC field and how they go the positions they are in now.If you’ve been in your role as a marketing coordinator for about 2-3 years, you may be wondering what’s next. Let’s dive into the stories of these executives who have made different career paths to get to where they are now and learn what other career paths there are for A/E/C Marketers.Find out why your career...2021-01-0441 min

Marketers Take Flight029: How to Lead Change at your A/E/C Firm - Part 1Have you been trying to make some system changes in your A/E/C firm and getting some push back from your employees? Or perhaps your firm has already started some changes and you are holding back from implementing them. Rana Blair is on the podcast today and talks to me about what changes need to be made and how to implement them. Rana has a natural talent for helping others with their changes. She understands that change can be hard and also has a firm grasp on the human mind and how one thinks about change. U...2020-12-2133 min

Marketers Take Flight028: How to Ask for the Salary You Want and DeserveStruggling with your salary negotiations? Want to ask for more but just not sure how? In this episode of Marketers Take Flight, I’m talking to Jason Ybarra about all things salary. Negotiations, promotions, and increasing your salary. Both with a new opportunity or within the company you are already in. Jason shares with us some tips for negotiating during interviews, reviews, and when it’s time to request more. Jason has some great insight as to why it’s so difficult for us to ask for money. He talks about the taboo we have around it and why we fe...2020-12-1439 min

Marketers Take Flight027: Produce Faster Proposals with these InDesign Scripts & Plug-InsHave you downloaded the new 2021 release of InDesign? Julie Shaffer, CPSM is here with us again to discuss more features of InDesign as well as Scripts, Extensions, and Plugins. Let us help you work more efficiently and make your proposal production easier and faster. Julie attended the virtual Adobe MAX Conference and she’s here to share with us some great InDesign updates that came out in October of 2020.The Adobe MAX Conference sessions are available until October 2021. You can still attend some of our favorite sessions. As expected, Julie’s favorite sessions dive deep into InDesign. Here...2020-12-1033 min

Marketers Take Flight026: Performance Goal Examples for A/E/C Marketing DepartmentsIt’s that time of year again – Performance Review time! And this time affects everyone- from the marketing manager’s who have to measure the performance of their teams to individuals that to do self-evaluations and attend performance review meetings. Part of this process includes reviewing your goals and accomplishments for the current year, but also includes goal setting for the next year. This may include identifying performance goals for yourself or your employees. We all know that our goals should be SMART – Specific, Measurable, Attainable, Realistic, and Timebound. However, crafting SMART performance goals for A/E/C markete...2020-11-3029 min

Marketers Take Flight025: 5 Content Strategies to Attract ClientsWriting blog posts is just not enough. Every firm has a blog. You write a blog article every month, or maybe every week, but no one is reading it. There is just so much content out there, how do you know if your clients are even finding it, let alone reading it. And, then there is the struggle to find topics and get the information from your technical staff. This combination makes your job as an A/E/C marketer very difficult to attract your ideal clients and position your firm as an expert in yo...2020-11-1645 min

Marketers Take Flight024: How to Build Your Marketing BudgetIn this episode, I walk you through how to build a marketing budget for your A/E/C firm. Budgeting, specifically how much to allocate for marketing, is a common question. Unfortunately, there is no one-size-fits-all answer to this question. So, in today’s episode, I am going to attempt to provide you with a framework that you can apply to your firm as you put together your marketing plans for next year.In this episode you’ll learn:8 questions to help you determine what time and expenses go into your marketing budget6 different appro...2020-11-0925 min

Marketers Take Flight023: Marketing Ideas that Generate Demand and New Sales LeadsWouldn’t it be cool if marketing could help generate revenue for your A/E/C firm? What if you could generate new client or project leads that you could pass to your business development teams? You would probably want to know what marketing strategies would give you those results. That’s exactly what today’s episode is about. I talk with Julie Huval, Head of Marketing for Beck Technology, about the marketing strategies her team deploys to generate demand and get incoming leads. You’ll want to make sure you have a piece of paper and...2020-11-0255 min

Marketers Take Flight022: The Elements of a Great Marketing PlanWe are continuing our 2021 Planning series by talking about marketing plans, specifically the elements that make up a great marketing plan for your A/E/C firm. As a reminder, the 2021 Planning series includes podcast episodes, freebies, and mini-workshops to help you prepare your BD and marketing plans for 2021. This series kicked off back in episode #20 – the elements of a great Business Development Plan. You can find links to all of the series episodes and today’s freebie – a Marketing Plan Outline over on the show notes page at marketerstakeflight.com/22. And, if you’re RE...2020-10-2626 min

Marketers Take Flight021: Business Development in a Virtual WorldWe are almost six months into our “new normal” of working in a mostly still virtual world. Business developers in the A/E/C industry have really had to pivot and adapt to a virtual meeting world. There has been no in-person meetings, conferences, or events. So, where are we at now? How are business developers keeping client relationships strong and building new relationships?I turned to a BD Pro, Andrea Pender, to ask what the “state of BD” is now, some of the lessons she has learned over these past months, and pushed her for a pre...2020-10-1933 min

Marketers Take Flight020: The Elements of a Great Business Development PlanYou have been asked to develop a business development or marketing plan. The first place you go is to Google. You download several templates, but when you start reading them you realize that they are for B2C or product-based businesses.I struggled with the same thing a few years back when trying to create one for my firm. The architecture/engineering/construction industry is different. We market our firms differently and we do business development slightly differently than most B2B companies. For that reason, I decided to put together a few resources for you to...2020-10-1226 min

Marketers Take Flight019: Insider Tips for Rebranding Your A/E/C FirmRebranding any firm is a big undertaking. It is especially true for A/E/C firms when many of the decisions are made by committee, some of the decision-makers might not fully understand branding, and you are often managing the rebranding project out on top of all of your other duties. Furthermore, many of us have never managed a rebranding effort until we are assigned our first one. Having managed a rebrand at a former firm, I know exactly what an undertaking this initiative is. Earlier this year, I was catching up with my friend, Ju...2020-10-0534 min

Marketers Take Flight018: How to Rediscover Joy and Mental WellbeingWho isn’t extra stressed out today? Between our work, trying to homeschool or kids, the upcoming election, and trying to stay healthy we have a lot on our backs. Most of us are on edge nearly all of the time. What if there was a way to relieve some of that stress. To let go. To let go of the frustrations that aren’t bringing you joy. To let go of feeling like everyone is trying to make your life more difficult. Your project manager is purposely not getting you the information you need for yo...2020-09-2839 min

Marketers Take Flight017: Marketing Campaign Strategies that Generate New Sales LeadsHow can marketing not only support sales but help sales generate new leads? This may seem like an easier task in more other industries like software or B2C companies, but is this possible in the A/E/C industry? Can a marketing department at an A/E/C firm develop and execute a marketing campaign that results in new sales leads for the firm? Our marketing departments are really good at increasing brand awareness and some of us are getting better at increasing engagement with our content, social media, etc. But how many of us are p...2020-09-2329 min

Marketers Take Flight016: How to Conduct Market Research for Your A/E/C FirmPlanning for our firm’s futures starts by understanding our clients and seeing trends that correlate across markets and services. Our A/E/C firms can respond with new services or reimagine how we deliver our services to meet those clients’ needs.We can accomplish this by conducting market research. And, it doesn’t have to be a difficult, time-consuming, or a monumental effort. You don’t have to be intimidated about undertaking market research for your firm. In fact, performing primary research at your firm is a great way for marketing and business development leaders t...2020-09-1657 min

Marketers Take FlightBonus: Your Career Progression PathWhat an incredible experience these past few weeks have been!I just finished delivering my 3 Behind-the-Scenes Secrets of Proposal Pros Master Class series and closed registration for the 2020 class of The Proposal Pro Course. And, I’ve done trainings before including in-person and online, but I have to tell you…this was by far the BEST group of engaged participants I’ve ever had.Your energy was amazing, and it made ME want to show up even more for you all. Maybe that’s why I ended up adding another lesson (Your Caree...2020-09-0915 min

Marketers Take Flight015: The Different Career Paths of A/E/C Marketers, Part 2Is your next career move up? Will it still involve proposals? What if you want to take a break or lean out of your career? What options do you have then?Today’s episode is the second part of the career paths of marketers. I am going to answer these questions and more from career path stories of marketers like you, and from a very special guest. If you remember from episode 11, I mixed up the podcast format a bit. And, I got a great response. I had more stories to tell from marketers like yo...2020-09-0238 min

Marketers Take Flight014: Student Spotlight: How to Get Compelling Stories from Your Technical Staff with Corey LynchI’m so excited to share this student success story with you today. Corey Lynch, marketing manager for PhiloWilke Partnership, not only learned proposal management concepts inside The Proposal Pro Course but put them into action. And, she got amazing results!It sounds so simple when I put it like that. But, here’s the reason I’m sharing her story with you today and why I have invited her on the show to talk about her wild success. We can all learn the foundational principles of proposal management. Many of us may a...2020-08-2636 min

Marketers Take Flight013: Student Spotlight: How this New A/E/C Marketer Increased her Firm’s Win Rate in Less Than a Year with Lindsey Robertson, APRLet’s be honest, you gain more confidence as you gain more experience. And, if we’re being really honest, you might believe that you need years of experience to get there. To be that go-to proposal manager or leader in your firm. Well, I am excited to share a story of an A/E/C marketer who really gained her confidence and really stepped into her feelings of being a proposal expert in only ONE YEAR. Really less than a year.Yes, it took hard work, some learning, and having the courage to implement the l...2020-08-1924 min

Marketers Take Flight012: Streamline & Speed Up Your Proposal Review Process with Julie Shaffer, CPSMIf you don’t know Julie Shaffer, CPSM, that ends today. She is THE guru when it comes to all things InDesign and using it to speed up your proposal production process. She absolutely brings it in this episode. Make sure you have pen and paper ready to take notes. She tells us about two tools to use to end the laborious cycle of the proposal drafts back and forth. Instead of sending out a proposal draft, getting different sets of comments, and collating those comments, and then incorporating them into an updated draft, she tells us how...2020-08-1239 min

Marketers Take Flight011: The Different Career Paths of A/E/C Marketers, Part 1Is there a career path in A/E/C marketing beyond the marketing coordinator role?If you have been in your role as a marketing coordinator for any length of time, usually around the 2-3 year mark, you begin to wonder what role is next. You can become a Senior Marketing Coordinator and then eventually a Proposal or Marketing Manager. Eventually, you may be managing other staff, larger pursuits, and/or multiple pursuits. Can you ever get beyond the proposals? Do you want to? What other career paths are there for A/E/C marketers?2020-08-0543 min

Marketers Take Flight010: Improve Proposal Quality with Best Practices from Julie TrowbridgeWe know that proposal quality assurance and quality control (QA/QC) is essential to producing the best proposals possible and give our teams the best chance to win. However, QA/QC is too often sacrificed to the lack of time and pressing deadlines. This is a constant struggle we face with every proposal. That’s why when I wanted to cover the topic of proposal QA/QC, there was only one person that came to my mind. And, that person is Julie Trowbridge from Jacobs. I met Julie over a decade ago when we both worked at a f...2020-07-2944 min

Marketers Take Flight009: Step-by-Step Mid-Year Review of Your Performance Goals2020 is already halfway done. We are well into the second half of 2020. It’s crazy right?!? But what a perfect time to do a mid-year check-in on your goals. In this episode, I am talking about your personal performance goals. Remember, those goals you probably set with your supervisor last fall, which probably feels like years ago now!These goals you set late last year or the beginning of 2020, can’t be ignored. They may have been small goals or really big stretch goals to get you to another place in your career. Either way now i...2020-07-2226 min

Marketers Take Flight008: Hidden Pursuit PlansThis is the second half of my conversation with Frank Lippert, FSMPS, CPSM of GO Strategies. In this part, we talk about turning around your go/no go form and use it to guide your repositioning and capture planning. More specifically we talk about:How do to determine what your preproposal activities should be to increase your chances of winningWhat exactly to do to position your firm to winHow to coach technical staff to make meaningful connections with clientsHow to find the best information about the project you are pursuingFrank was also gracious enough t...2020-07-1520 min

Marketers Take Flight007: 5 Questions to Make Better Go/No Go Decisions with Frank Lippert, FSMPS, CPSMMaking the right decision about what projects to pursue and when to walk away are difficult for even the most experienced A/E/C firms. Because of this, I looked for an expert when it comes to making go/no decisions. I sat down with Frank Lippert, FSMPS, CPSM of GO Strategies to talk about all things go/no go decisions. In fact, our conversation was so packed with great information, I split it into two episodes. In this first part of our conversation, we go through the go/no go decision-making process including:The different t...2020-07-0838 min

Marketers Take FlightHappy 4th of July!I am taking this week off from the Marketers Take Flight Podcast to celebrate Independence Day with my family. A new episode will be available on July 8th to talk about go/no go strategies with Frank Lippert, FSMPS, SMPS. I hope you enjoy a safe, healthy, and happy 4th of July!MARKET-ers’ Place The PLACE to get training, tools, and resources specific to AEC marketing. Get answers and tools for a specific problem you’re trying to solve or a process you want to improve instantly. Visit MARKET-ers’ Place here >>...2020-07-0102 min

Marketers Take Flight006: When a Key Employee Leaves Your Firm#006 - What do you with your marketing materials when a key employee leaves your firm? Should you take them off your website, remove their blog posts, or take them out of a proposal you’re already working on?What do you now do with those materials? Should you take them down or leave them up?In this episode, I am going to share some experiences and give my opinion on how to handle these situations. Today's episode is sponsored by:MARKET-er's Place - Marketers Place is THE Place to get bi...2020-06-2418 min

Marketers Take Flight005: Tips for Virtual Shortlist Presentations#005 - I had the chance to meet with Dena to answer questions about what to expect as clients move to virtual formats for shortlist presentations, how marketers can prepare their presentation teams, and some advice to minimize technical mishaps. The conversation took place during one of the first weeks of quarantine and she was on the front lines helping firms prepare for the transition from in-person to virtual presentations and interviews.I reached out to Dena because when it comes to firms winning more work from the shortlist presentation. She literally wrote the book on...2020-06-1725 min

Marketers Take Flight004: Imposter Syndrome – What it is and How it’s Holding you Back#004 - Today I am going to be talking about a subject that I believe doesn’t get mentioned enough in our industry. I am also going to get vulnerable with you a bit. I am going to open up and share some of the feelings I’ve had in the past and sometimes still have that I haven’t really shared before. And, definitely haven’t shared on a national stage or in public like on a podcast. I am going to talk about imposter syndrome. I am going to share the textbook definition, then share what I really...2020-06-1021 min

Marketers Take Flight002: Persuasion, Writing, and Design Techniques for Winning Proposals#002 - In this episode, I cover proposal content, specifically how to take your proposal content from boring to compelling. I share techniques around persuasion, writing, and how to infuse creativity into your proposals. Five things you'll learn in this episode:Persuasive Proposals - Proposal content should position your firm to win – It’s a sales document. It needs to persuade the reader that your firm is the best firm for the project. The reasons to select your firm should be crystal clear and obvious to the reader with enough information to allow...2020-06-0321 min