Shows
Marketers Take Flight156: Finding Focus: How to Prioritize When Everything Feels UrgentIn this episode of Marketers Take Flight, host Lindsay Diven shares practical strategies for AEC marketing professionals to conquer burnout and manage holiday stress, all while juggling tight deadlines. Learn how to gain clarity on your priorities, master the art of saying no, and focus on the tasks that drive the most impact. Lindsay also covers how to balance work and self-care to thrive during the busiest time of year. Tune in for tips to reclaim your time and enjoy the holidays!MARKET-ers’ Place The PLACE to get training, tools, and resources specific to AE...2024-10-2121 minMarketers Take Flight152: Avoid Holiday Chaos with Five Steps to Maximize Your Q4As the end of the year approaches, the holiday season 🎃🦃🎄🎆 can quickly turn into a whirlwind of deadlines, events, and stress. But you don’t have to let the chaos take over! In this episode, host Lindsay Diven shares five actionable steps to help you take control of your time, avoid burnout, and make the most of the final quarter of 2024.From carving out time for reflection to setting clear priorities, this episode will guide you through the Full Focus Quarterly Preview Exercise to ensure you finish the year strong—both personally and professionally...2024-09-2425 minMarketers Take FlightSeason 4 Trailer: The AEC Marketer's Journey – Personal Growth and Professional ExcellenceWelcome to Season 4 of Marketers Take Flight, where I shift my focus to you—the marketing professional. This season is dedicated to your personal development, growth, and achieving the double win: excelling in your career while thriving in your personal life.Hosted by me, Lindsay Diven, CPSM, a Full Focus Certified Pro, this season I will share topics that empower you to become the best version of yourself, both professionally and personally.We'll explore:Productivity Mastery: Techniques to enhance your efficiency and make the most of your time.Mindset and Motivation...2024-08-2706 minMarketers Take Flight127: [Branded] 5 Ways to Maintain a Consistent Brand Experience for Your AEC FirmEver wondered how brand consistency can shape your firm’s perception? Buckle up as I, Lindsay Divan, take you through a roller coaster ride of marketing nuances in the AEC industry. This episode is all about establishing a strong, recognizable brand and ensuring its uniformity across all platforms. From developing brand guidelines to creating evergreen content, I’ve got you covered with five actionable steps to ensure your brand shines bright and consistent.The journey to brand consistency is a thrilling one, and with my 17 years of experience in the architecture, engineering, and construction industry, I promise to guid...2023-07-2417 minMarketers Take Flight111: Spring Cleaning Your Marketing Drive: 5 Tips for Staying OrganizedHow do you organize your marketing files so you can find the information you need quickly? Well, in this special Spring-Cleaning episode, Lindsay Diven, CPSM shares 5 tips for cleaning up and organizing your marketing directory, including your folders and files.Lindsay shares her personal experience of inheriting a disordered marketing drive and how she implemented a logical, organized marketing directory that made it easy for team members to access marketing collateral, resumes, etc.She also offers best practices for each tip and encourages listeners to check out her self-starter kit, "End Your File Frustration Forever,"...2023-04-1924 minMarketers Take Flight110: [Spring Cleaning] Steal My 2-Step Proposal Close-Out ProcessAs an AEC marketing professional, have you ever submitted a proposal and immediately moved on to the next deadline without looking back? In this episode, host, Lindsay Diven, shares a game-changing proposal close-out process that can make your next proposal a bit easier and smoother.By implementing this process, you can organize all your final documents in one place, capture new information, and provide pursuit updates to your internal team and subconsultant team members. This not only positions you as a leader for the effort but also sets you up for future success and establishes your personal...2023-04-1215 minMarketers Take Flight096: Accelerate Content Marketing Results with LinkedIn AdvertisingHave you ever considered paid ads to amplify or accelerate your content marketing? Today, I have on Lindsay Young, Chief Difference Maker at nu Marketing and we are talking about LinkedIn ads as well as the strategies around using LinkedIn for your personal and firm brands. Lindsay discusses some of the benefits of LinkedIn advertising, particularly over some of the other social media platforms. She walks us though a few examples of how she’s built some LinkedIn campaigns for her own clients and some steps to help you get started. We discuss sponsored posts, how best to te...2023-01-0433 minMarketers Take Flight087: Different Ways AEC Marketers Can Support Lead Generation & NurturingWhen was the last time a lead popped into your inbox and you picked up the phone to call them? This is just one way to start creating that nurturing sequence for prospects, clients, and even potential employees. While these have typically been tasks of a business developer or project manager, today we’ll talk about how marketers can support these efforts to make your firm stand out.Cate Phillips is the Relationship Manager at Full Sail Partners and she’s here to share with us her unique hands-on approach to lead generation, lead nurturing, and lead follow...2022-11-0241 minMarketers Take Flight086: [ModMarketing] An AEC Marketer’s Guide to Content RepurposingThis week’s episode covers one of the most cited struggles I hear when it comes to your content marketing – finding new content ideas and getting the technical content from your subject matter experts. Is this a struggle for you?You and I both know that publishing consistent content that appeals to your targeted ideal client is a cornerstone for a successful content marketing program. But getting this new content on a regular basis is another story! You’re busy with proposals and other marketing activities. Your subject matter experts are busy serving clients...2022-10-2617 minMarketers Take Flight085: How to Gain More Credibility with the C-SuiteDo you ever feel like you're doing everything right when it comes to marketing, but you're just not getting the respect or credit you deserve from the C-suite? If you're nodding your head in frustration, this episode is for you. You'll learn 3 tips as to why are CEOs unhappy with their marketing teams' performance, and what can be done to bridge the gap. Stacey Danheiser is the founder of Shake Marketing Group, a B2B marketing consultancy. She is an expert in marketing strategy and execution and helps her clients build alignment with their sales teams, craft c...2022-10-1944 min