Shows
Short Science Fiction Collection 041 by VARIOUSThe Yin and Yang Show : Season 2, Episode 9The Yin and Yang Show : Season 2, Episode 92018-06-0136 minShort Science Fiction Collection 041 by VARIOUSThe Yin and Yang Show : Season 2, Episode 8The Yin and Yang Show : Season 2, Episode 82018-05-2554 minShort Science Fiction Collection 041 by VARIOUSThe Yin & Yang Show : An Interview with Derek WyszynskiThe Yin & Yang Show : An Interview with Derek Wyszynski2018-05-1858 minShort Science Fiction Collection 041 by VARIOUSThe Yin and Yang Show : An Interview with Katie MorriseyThe Yin and Yang Show : An Interview with Katie Morrisey2018-05-1140 minShort Science Fiction Collection 041 by VARIOUSThe Yin & Yang Show : Season 2, Episode 5The Yin & Yang Show : Season 2, Episode 52018-04-1252 minShort Science Fiction Collection 041 by VARIOUSThe Yin & Yang Show : Season 2, Episode 4The Yin & Yang Show : Season 2, Episode 42018-04-0545 minShort Science Fiction Collection 041 by VARIOUSThe Yin and Yang Show : Season 2, Episode 3I recently had the pleasure of talking with Scott Brinker of Chief Martec about where sales and marketing technology is heading in the future. Scott started his Chief Martec blog to discuss and review technology solutions in the service of marketing or sales -- marketing automation platforms, social media marketing systems, content management systems (CMS), CRMs and content marketing tools. There has been an explosion of technology solutions within the marketing and sales space, and it is difficult to find a category where there isn't some sort of disruptive innovation happening.2018-03-2343 minShort Science Fiction Collection 041 by VARIOUSThe Yin & Yang Show : Season 2, Episode 2When two successful agencies with different specialities combine, magic happens. That's what this week's guests, Marcus Sheridan and Bob Ruffalo, have done...combined the education of inbound with the successful strategies and tactics that bring inbound marketing and sales to life. IMPACT is now an inbound lead generation powerhouse boasting the ability to teach, guide, and or execute the inbound methodology for companies looking to grow leads and convert sales. Bob and Marcus take us through their secrets to success and how their agency feels the future will look for sales and marketing. Don't miss this one!2018-03-1647 minShort Science Fiction Collection 041 by VARIOUSThe Yin & Yang Show /Season 2, Episode 1 - An Interview With Peter Caputa of DataboxThis week, we're chatting with Peter Caputa of Databox about freemium, what tv shows we're looking forward to, the possible future of sales, and more.2018-03-0940 minShort Science Fiction Collection 041 by VARIOUSEnd of Year Top 5 Favorite Episode RecapIn this episode of the Yin and Yang Show, we take a walk down memory lane and share our favorite episodes of the year. But first, we celebrate the return of Brian Signorelli from his adventures in Asia! #1 Collegiate Social Selling vs. Street Social Selling First up, we both selected the episode on collegiate vs street level social selling with Larry Levine. http://www.convergomarketing.com/yin-and-yang-show/collegiate-social-selling-vs-street-level-social-selling He focused on the three key areas of your LinkedIn profile to pay attention to including: * Value Proposition (where people generally list their title) * Summary * Work Experience #2 SMarketing, MQLs, SQLs, and Why Brian S...2017-12-3032 minShort Science Fiction Collection 041 by VARIOUSThe Power of Personalization in Your Inbound Marketing EffortsIn the inbound world of attracting and nurturing folks throughout their journey, we don’t often take pause to explore how powerful personalization and segmentation can be. This week, Chris Bintliff (https://www.linkedin.com/in/chrisbintliff/) from Not Really Rocket Science talks about the Why, What, and How of personalization. He shares tips on how to start your personalization efforts for both large and small budgets. Here are the top takeaways from our conversation. Why: Personalization is really about being reactive, in as “real time” as possible, to subscribers, prospects, customers.
It’s the “now what” to content marketing that asserts a k...2017-11-2231 minShort Science Fiction Collection 041 by VARIOUSThe Missing Inbound Sales LinkThere’s a gap in between the inbound methodologies. As an agency partner, I know we have felt the missing link between the marketing lead and the sales hand off. This week, we talk to David Fletcher from Maven Sales Group about how they fill the gap.
Something has to happen before your inbound lead is ready to move through the sales funnel. Having a team of SDRs to sit in between the marketing and the sales leads helps move a prospect through the sales funnel much more effectively.
Journey with us as we explore how David and his team can...2017-11-0825 minShort Science Fiction Collection 041 by VARIOUSA Case Study in How to Sell SociallyTechnology is changing the way people think and behave based on the tools we now have available. Reps need to learn to evolve and transition their traditional conversations to digital ones. Learn how to leverage your networks...digitally.
There are three things to make a successful social sales process. In this episode, Larry Levine from Social Sales Academy brings us his insight on these three things and how to find sales success with social selling.
Larry challenges sales reps to think differently about themselves and their market. Along the way through coaching, they feel good about how to align with th...2017-11-0139 minShort Science Fiction Collection 041 by VARIOUSHow to Push Sales Reps into the Social Conversation Gently and EffectivelyAs a sales rep, if you go to a networking event and stand against the wall without speaking to anyone, it’s a waste of time. How can you expect to make connections and grow your network? It’s the same with social engagement. Social media channels are an excellent way to build up your digital presence - your digital soul. But you have to begin by actually sharing content and building your audience.
In today’s show, we talk with Brandon Lee, founder of the platform YipYip, a one for many social sharing platform. He shares stories of how a singl...2017-10-2025 minShort Science Fiction Collection 041 by VARIOUS7 Key Steps to Engineering a Pillar Content StrategyAs buyer’s evolve, search engines evolve. So as product and service providers what can we do to evolve along with our buyers? In this episode of the Yin and Yang Show, HubSpotter Amanda Smith take us through what Google is looking for and gives us 7 keys to creating pillar content.2017-10-1143 minShort Science Fiction Collection 041 by VARIOUS5 New HubSpot Enhancements from INBOUND17 I’m most excited aboutI’m fresh back from INBOUND17 and in this episode I’m sharing my favorite new features and functions HubSpot will be rolling out. Sales Professional - What I loved about sales professional is the sequences tool, call recording tool, and insights into the prospects email opens. Coming in November, HubSpout is going to add in workflows, predictive lead scoring and smart notifications. It’s a more robust CRM than when it first rolled out and just seems to get better and better. Sales reps rejoice! FB Ads Facebook Audience Sync allows you to sync a HubSpot list you have in your port...2017-09-3022 minShort Science Fiction Collection 041 by VARIOUSTop 6 things to interview for when hiring a sales repIf you’re looking to find interview tactics for your next interview with a sales rep for your company, this podcast episode is the place to start. HubSpot veteran Brian Signorelli shares the top six things to interview for in a sales rep.
Intellectual curiosity
Ability to be a good listener
Empathy
Humility
Self Awareness (perhaps the most important one of them all)
Demonstration of firm business acumen
Additional qualities to look for in a sales rep are the GSD (get s$*^ done) quality and money weakness.2017-09-1635 minShort Science Fiction Collection 041 by VARIOUSHow to Hire Sales Reps - Tips from a HubSpot Sales VeteranWe explore sourcing and connecting with the right sales rep candidates. Brian Signorelli offers his top three tips:
Outreach - how to reach out to reps fitting your ideal profile
Messaging - what to put in your messaging and subject line to get a high response rate.
Candidate Tracking - Track it and keep a list of reps you reach out to in your CRM so you can track and manage2017-09-0727 minShort Science Fiction Collection 041 by VARIOUSCelebrating the Wins...Inbound StyleSince Brian Sig was off doing something exciting (it’s a secret, so I can’t tell you what he was doing), we’re sharing a podcast I was a guest on a couple weeks ago… Celebrate the Wins with Yip Yip founder, Brandon Lee.
Brandon and I dive into a sales win that my agency, Prospect Builder, experienced with a client. It’s an inbound sales win and the story is a textbook example of the evolved buyer and how they buy today.
Enjoy the show!2017-09-0124 minShort Science Fiction Collection 041 by VARIOUSBuilding an Inside Sales Team vs. an Inbound Sales TeamInbound is a confusing term. In this episode, we are joined by Trish Bertuzzi, author of the Sales Development Playbook. We dive into the “Trish brain” (her words, not mine!) of what is an inbound sales team versus what is an inside sales team. There IS a difference.
You’ll hear how to take a step back and think about which type of team you need. But before you can do that, it’s important to understand your sales cycle, buyer type, average deal size…yes, the variables matter. That’s what you need to understand before you build your strategy.
...2017-08-2528 min