Shows
Dose of Social: Actionable Social Media Tips for Small Businesses and BrandsSocial Media Strategy with Madeline Walden of Aquarium of the PacificIn this episode of Dose of Social, we dive deep with Madeline Walden, Digital Content & Community Manager at the Aquarium of the Pacific (Long Beach, CA). Madeline shares how a lifelong love of social media and local oceanic inspiration led her to build a powerhouse content strategy that drives engagement, education—and yes—millions of TikTok followers.From her early days curating friends’ accounts to landing the aquarium’s first dedicated social role in 2016, Madeline has led the evolution of their digital presence. She walks us through how they transformed from sporadic posts to a full‑scale strategy, the...
2025-11-0530 minDose of Social: Actionable Social Media Tips for Small Businesses and BrandsSocial Media and Community Management in 2025 with Mimi BanksIn this episode of Dose of Social, we sit down with Mimi Banks, founder and CEO of MB Social, to unpack how her 15‑year career at L’Oréal paved the way for building a bold, full‐service social agency, and how that experience shapes the way we approach content, community and influencer strategy today.From launching Instagram and Pinterest for luxury beauty brands in 2012 to leading a team of global talent supporting major brands and creator partnerships, Mimi shares what works, and what doesn’t, when it comes to storytelling, engagement and authenticity in the digital age....
2025-10-2926 minDose of Social: Actionable Social Media Tips for Small Businesses and BrandsSocial Media Sales, Systems, and CEO Mindset with Shannon GrayceIn this episode of Dose of Social, we chat with Shannon Grayce, a business coach and former luxury brand marketer turned sales & marketing mentor. Shannon shares how she transitioned from corporate sales training into guiding entrepreneurs to scale their brands — all by combining authenticity, strategy, and aligned sales skills.She walks us through her signature frameworks and real-world client wins, and gives listeners a practical “homework” they can use right away to improve their marketing and lead nurturing.Here’s what we’re diving into:How Shannon pivoted from luxury brand marketing to full-time...
2025-09-2433 minDose of Social: Actionable Social Media Tips for Small Businesses and BrandsSmarter Communication in the Age of Social Media and AI with Dave DelaneyIn this episode of Dose of Social, we sit down with Dave Delaney, founder and CEO of Futureforth, to talk all things communication: from managing internal culture to growing your business through content. Dave is also the host of the ADHD Wise Squirrels podcast and author of New Business Networking, a guide to building better relationships both online and offline.With two decades of experience in leadership development, digital strategy, and content marketing, Dave shares his human-first approach to improving both internal and external communication, especially for small businesses trying to retain talent and stand out online.
2025-09-1757 minDose of Social: Actionable Social Media Tips for Small Businesses and BrandsThe Art of Blending Your Business and Personal BrandIn this episode of Dose of Social, we sit down with Lizzie Curtis, celebrity stylist, mom of three, and the creative force behind Society Nautique, a handmade jewelry brand known for its timeless pieces and personal storytelling.Lizzie walks us through her early days of stringing beads as a middle schooler, working in boutiques, and how her love for design and business eventually evolved into two flourishing careers: styling for major campaigns and building her jewelry business from the ground up. Her journey is a masterclass in staying true to your creative instincts—while still being savvy ab...
2025-09-1040 minDose of Social: Actionable Social Media Tips for Small Businesses and BrandsMarketing Strategy Before Tactics with Up to Eleven MarketingIn this episode of Dose of Social, hosts Lindsay Mauch and Kayla Perlstein welcome Len Silverman and Bob Harms of Up to 11 Marketing. With decades of experience in advertising, branding, and leadership, Len and Bob share how their strategic-first approach helps service-based businesses grow sustainably, especially for entrepreneurs feeling stuck or overwhelmed.Here’s what we’re diving into:The importance of defining and interviewing your ideal customer before launching marketing effortsWhy strategy must come before tactics, what misfires (like unexpected rebrands) can teach usThe power of brand positioning and competitive analysis to carve out a uniq...
2025-09-0343 minDose of Social: Actionable Social Media Tips for Small Businesses and BrandsSocial Media for Nonprofits with Karri Morgan of Scott Hamilton CARES FoundationIn this heartfelt episode of Dose of Social, Lindsay and Kayla sit down with Karri Morgan, Executive Director of the Scott Hamilton CARES Foundation, to explore how authentic storytelling and values-driven content can power a nonprofit’s mission across social media.Karri shares her inspiring journey from working with Olympian and cancer survivor Scott Hamilton to leading a national foundation focused on immunotherapy and patient-centered cancer research. From managing over 30 events a year to building high-impact content strategies, she opens up about the balance between education, fundraising, and community engagement online.Whether you run a no...
2025-08-2727 minDose of Social: Actionable Social Media Tips for Small Businesses and BrandsSocial Media for Tourism and TravelIn this episode of Dose of Social, hosts Lindsay Mauch and Kayla Perlstein welcome Jess Kaplan, Social Strategy Manager at Orange 142. Jess shares her journey from studying journalism in California to leading social media for tourism clients across Tennessee: most notably Pigeon Forge. With her expertise in storytelling through reels, influencer collaborations, and user-generated content, Jess uncovers how to craft a social media strategy that captures the magic of a destination.Here’s what we’re diving into:How Jess and her team keep content fresh for a major tourist destination like Pigeon ForgeWhy reels and carous...
2025-08-2026 minDose of Social: Actionable Social Media Tips for Small Businesses and BrandsSocial Media Scheduling Tools: What You Need To KnowIn this episode of Dose of Social, we’re diving into the pros, cons, and “meh” moments of using social media scheduling tools. From efficiency wins to awkward “oops” moments (looking at you, McDonald’s placeholder post), we break down when scheduling makes sense and when it’s better to post natively.Whether you’re managing one brand or a full roster of clients, this episode gives you the practical, behind-the-scenes perspective to decide if scheduling tools are worth your budget - or if Google Sheets and native tools have you covered.Here’s what we’re diving into...
2025-08-1327 minDose of Social: Actionable Social Media Tips for Small Businesses and Brands20 Years: The Evolution of YouTubeIn this special Lindsay & Kayla episode of Dose of Social, we’re diving into a platform that’s been shaping online video for the last 20 years—YouTube. From Flip Cam nostalgia to how we’re using YouTube Shorts today, we’re breaking down everything brands, creators, and entrepreneurs need to know about showing up on YouTube in 2025.We’re sharing real-life stories, strategy tips, and exactly how we repurpose content our clients are already creating for Instagram Reels and TikTok - so you can make YouTube work for you, too.Here’s what we’re diving into:...
2025-08-0621 minDose of Social: Actionable Social Media Tips for Small Businesses and BrandsJulia Fowler and the Unexpected Viral Social Media Success of The Southern Women ChannelIn this episode of Dose of Social, we’re joined by the hilarious and heartfelt Julia Fowler—actress, screenwriter, and the creator behind the Southern Women Channel. From Broadway dreams to unexpected YouTube fame, Julia walks us through how one viral video in 2012 led to a full-blown brand celebrating Southern women, traditions, and sayings (all with a good dose of lipstick and laughter).What started as a homesick creative experiment turned into a cultural movement—highlighting southern identity with charm, wit, and respect. Julia shares how her entertainment background helps her manage the chaos of producing high-quality sketch...
2025-07-1647 minDose of Social: Actionable Social Media Tips for Small Businesses and BrandsFrom Netflix to Home Organizing with Kylie WadeIn this episode of Dose of Social, we catch up with Kylie Wade, founder and co-CEO of Organizing for Life, to talk about what it really takes to build a service-based business from the ground up. From her early days as a spin instructor and social media creator to working at Netflix and ultimately launching her own professional organizing company, Kylie shares how her corporate background helped her scale, systematize, and differentiate her brand. Here’s what we’re diving into:How Kylie pivoted from a career at Netflix to full-time entrepreneurshipWhy Instagram is her #1 lead sourc...
2025-07-0937 minDose of Social: Actionable Social Media Tips for Small Businesses and BrandsBookkeeping Tips Every Entrepreneur Should Know with Stacey HuntIn this episode of Dose of Social, we dive into the “unsexy but essential” side of running a business—bookkeeping and financial strategy—with Stacey Hunt, founder of Lockstep Consulting. After 30 years in corporate sales, Stacey transitioned into entrepreneurship to empower creatives and service providers to understand and manage their numbers with confidence.From the difference between bookkeepers and accountants to tools for streamlining your finances, Stacey breaks down exactly what every entrepreneur should know. Whether you're DIY-ing your books or thinking about hiring help, this episode is packed with insights on building a financially sound business that can...
2025-07-0227 minDose of Social: Actionable Social Media Tips for Small Businesses and BrandsShopMy and the Future of Affiliate Marketing with Emily RaiberIn this continuation of a previous episode, Lindsay and Kayla are joined once again by Emily Raiber of Emily Raiber Media for part two of their deep dive into social commerce. This time, the conversation centers on ShopMy, a fast-growing affiliate marketing and influencer platform making waves for both brands and creators.Emily explains why ShopMy is a game-changer in the world of influencer marketing, how it compares to older affiliate tools, and what every business owner needs to know before joining. If you’re a small business or content creator looking to monetize your product recommendations or...
2025-06-2516 minDose of Social: Actionable Social Media Tips for Small Businesses and BrandsHow To Create Affordable Wordpress Websites with Henderson Lafond.In this episode of Dose of Social, we sit down with web designer and WordPress expert Henderson Lafond, founder of Madison Reid Creative, to talk all things small business websites. Henderson shares her journey from corporate life to solopreneurship, how an embroidery side hustle led to a thriving web design business, and why WordPress remains her platform of choice. Whether you're building your first site or refreshing an existing one, this conversation covers what really matters—user experience, SEO, security, and telling your brand story with clarity. What You’ll Learn in This...
2025-06-1833 minDose of Social: Actionable Social Media Tips for Small Businesses and BrandsLevel Up Your LinkedIn: Smart Strategies for 2025In this episode of Dose of Social, we break down the continued rise of LinkedIn in 2025 and why it remains one of the most valuable platforms for professionals and business owners. We share firsthand strategies for optimizing content, growing authentic connections, and avoiding common engagement mistakes. From carousel tips and caption strategy to connection etiquette and company page hacks, this episode is packed with actionable insights for anyone looking to elevate their brand or business on LinkedIn.What You’ll Learn in This Episode:Why LinkedIn is no longer just for jo...
2025-06-1123 minDose of Social: Actionable Social Media Tips for Small Businesses and BrandsPurpose-Driven Marketing in a Noisy World with Derek SaboriIn this episode of Dose of Social, Lindsay and Kayla catch up with longtime friend and sustainability advocate Derek Sabori, founder of The Underswell. With a career that started in action sports and evolved into sustainability consulting, education, and now podcasting, Derek shares the story behind launching a purpose-driven brand, why storytelling is essential for both business and career growth, and how podcasting can be a powerful tool for building a modern personal brand. If you’re navigating a career shift, this conversation is a must-listen.Connect with Derek:Website: theunderswell.comLinkedIn: Derek SaboriInstagram: @theunderswellHere’s wh...
2025-06-0434 minDose of Social: Actionable Social Media Tips for Small Businesses and BrandsLinkedIn Tips to Grow Your Business and Professional Network with Tracy DavisonIn this episode of Dose of Social, Lindsay and Kayla sit down with Tracy Davison, founder of 3:17 Mastermind, to explore how business owners can break through entrepreneurial isolation, leverage LinkedIn to grow authentically, and build real momentum in both revenue and relationships. With a background as a high school principal and district superintendent, Tracy brings a unique leadership perspective to business strategy and peer-to-peer growth. She also gives Lindsay an on-the-spot LinkedIn audit you don’t want to miss!Connect with Tracy:LinkedIn: Tracy DavisonWebsite: 317Mastermind.com...
2025-05-2831 minDose of Social: Actionable Social Media Tips for Small Businesses and BrandsFeeding the Hype: PR & Social Media for Restaurants with AJ FeuermanIn this episode of Dose of Social, we sit down with longtime friend and PR expert AJ Feuerman to dig into the nuances of public relations and social media strategy for restaurants. With experience ranging from TV networks to bagel shops, AJ brings a wealth of insight on how hospitality brands can stand out—without breaking the bank. She shares her journey from screenwriting to founding her own PR agency, tips for working with influencers, managing online reviews, and why good plating might be your best social media asset.Here’s what we’re diving into...
2025-05-2146 minDose of Social: Actionable Social Media Tips for Small Businesses and BrandsSubstack and Strategy: Turning Content into Community with Emily RaiberWe’re back for Season 3 of Dose of Social 🎉 In this episode, we kick things off with digital marketing expert Emily Raiber, Founder of Emily Raiber Media. Emily shares her unique journey from TV production to launching her own digital marketing business, and dives into why Substack is becoming a must-have tool for brands, influencers, and service-based businesses. Here’s what we’re diving into:Emily’s pivot from television to entrepreneurshipWhy Substack is perfect for newsletters, creators, and community-buildingTips for getting started on Substack (without the overwhelm!)How to grow your audience and boost engage...
2025-05-1428 minDose of Social: Actionable Social Media Tips for Small Businesses and BrandsWork Smarter, Not Harder: Using AI in Social Media ManagementHey everyone! In this episode of Dose of Social, we are diving into one of our most requested topics: how to use AI to supercharge your social media strategy. From content creation to planning and customer engagement, we’re breaking down the tools and tips you need to work smarter, not harder.Here’s what we’re diving into:How AI is changing the game for social media marketingOur favorite AI tools like ChatGPT, Ideogram, and chatbotsThe difference between free and premium versions of ChatGPTHow to use AI for image creation, content planning, and brand voice alignm...
2025-04-0229 minDose of Social: Actionable Social Media Tips for Small Businesses and BrandsOutsourcing Social Media: When To Take The Leap with Emily WintersHey everyone! In this episode of Dose of Social, we chat with Emily Winters, owner of Strings for Hope, a one-of-a-kind for-profit company that empowers survivors of substance use disorder, human trafficking, and addiction by creating beautiful jewelry from used guitar strings. Emily shares how she went from selling pieces from a cart in downtown Nashville to taking over the company at just 19 years old!Here’s what we’re diving into:Emily’s inspiring journey as a young entrepreneurThe evolution of Strings for Hope and the heart behind the brandHow social media has played...
2025-03-2628 minDose of Social: Actionable Social Media Tips for Small Businesses and BrandsMarketing & Social Media Talent: How to Hire and Get Hired Like A Pro with Krissy ManzanoHey everyone! In this episode of Dose of Social, we sit down with Krissy Manzano, co-founder of Blueprint Expansion, to talk all things hiring—especially when it comes to finding the perfect social media manager. Krissy shares her journey from sales leadership to launching a recruiting firm and gives expert advice on what really matters when hiring for marketing roles.Here’s what we’re diving into:The key qualities to look for in a social media managerWhy specific skills matter more than industry experienceHow to build an ideal candidate profile that fits your busine...
2025-03-1935 minDose of Social: Actionable Social Media Tips for Small Businesses and BrandsInbox Essentials: Email Marketing Tips with Lindsay MauchHey everyone! In this episode of Dose of Social, Kayla Perlstein chats with co-host Lindsay Mauch, an email marketing expert, to break down everything small businesses need to know about email marketing. Lindsay shares her best tips on why email marketing is a game-changer, how to start building an email list, and the strategies that actually work to engage and convert subscribers.Here’s what we’re diving into:Why email marketing is still one of the most powerful tools for small businessesHow to start collecting emails and build a solid subscriber listCrafting emails that...
2025-03-1227 minDose of Social: Actionable Social Media Tips for Small Businesses and BrandsEffective Time Management and Organization Strategies with Kayla PerlsteinHey everyone! In this episode of Dose of Social, we dive into the must-have skills of time management and organization, especially for social media pros. Co-host Kayla Perlstein, founder of Goldenbird Marketing, shares her journey from being a full-time employee to running her own social media business while managing 23 clients (yes, you read that right!).Here’s what we’re diving into:How Kayla built a thriving social media business from the ground upThe tools and systems that keep things running smoothly (hello, monday.com & Google Drive!)Balancing creative work with all the...
2025-03-0527 minDose of Social: Actionable Social Media Tips for Small Businesses and BrandsHow to Grow Your Small Business: Revenue Tips with Matt FranklinHey everyone! In this episode of Dose of Social, we sat down with Matt Franklin, a revenue operations leader, to chat about practical strategies for small business success. Matt dives into his journey from sales and operations to sharing game-changing tips for building a solid business plan, understanding customer value, and carving out your competitive edge.Here’s what we’re diving into: Matt’s journey in sales and data-driven operations How to build a practical business plan that truly works Strategies for established businesses to ramp up growth The role of effective market...
2025-02-2627 minDose of Social: Actionable Social Media Tips for Small Businesses and BrandsHitting the Mark: Identifying your Target Audience with Armando GarzaHey everyone! In this episode of Dose of Social, we sat down with our good friend Armando Garza, Chief Growth Officer, for a fun chat about how to nail down your target audience. Armando kicked things off by sharing his wild journey from nuclear engineering (yes, really!) to rocking roles at Procter & Gamble, Frito Lay, Pizza Hut, and beyond. We dove into why knowing exactly who you’re talking to is a game changer for small businesses—it saves you money and drives revenue. Here’s what we’re diving into: Armando’s journey from nucle...
2025-02-1921 minDose of Social: Actionable Social Media Tips for Small Businesses and BrandsDesigning your Website and Brand Identity with Makena DelaneyIn this episode ofDose of Social, we had the pleasure of chatting with Makena Delaney, the founder of Makena Creative. Makena walked us through her journey from being a hobbyist designer to becoming a branding and web development powerhouse.We shared a fun mix of practical tips and entertaining stories about creating impactful branding that truly connects with your ideal client, managing client relationships, and rocking the latest SEO and design trends for Gen Z.Here’s what we’re diving into:Makena’s evolution from a hobbyist to a branding entrepreneurHow to nail your b...
2025-02-1236 minDose of Social: Actionable Social Media Tips for Small Businesses and BrandsCultivating Community: Lessons from Tammie Osborne of The Sapphire SuiteIn this episode of Dose of Social, we welcome Tammie Osborne, founder of the Sapphire Suite (and our awesome Season 2 sponsor!).
Tammie takes us through her inspiring journey—from nurse to healthcare IT consultant—and how the challenges of COVID-19 sparked the creation of a vibrant coworking and event space in Franklin. She shares her top tips for crafting a solid business plan, bouncing back from missteps, and surrounding yourself with supportive peers.
Here’s what we’re diving into:
Tammie’s unique journey from healthcare to entrepreneurship
How COVID-19 challenges led to the creation o...
2025-02-0533 minDose of Social: Actionable Social Media Tips for Small Businesses and BrandsSocial Media Planning 101: Your 2025 RoadmapWe’re back for Season 2 of Dose of Social, and this time, Lindsay and Kayla are coming to you from the Sapphire Suite, a super cool coworking space in Nashville (and our sponsor for the season!).
To kick things off, we’re diving into how to set yourself up for social media success in 2025 with SMART goals, strategic planning, and a little bit of marketing magic.
Here’s what we’re getting into:
How to actually set achievable social media goals (no more guessing!)
The lowdown on KPIs and why they matter f...
2025-01-2922 minDose of Social: Actionable Social Media Tips for Small Businesses and BrandsPicture Perfect: Social Media Photography Tips with Dennis SosaIn this episode of Dose of Social, Lindsay and Kayla chat with special guest Dennis Sosa, a talented photographer, actor, and production assistant from Los Angeles.
They dive into photography tips to help boost your social media presence, covering everything from when to hire a professional to practical advice for capturing great content on your phone.
Here’s what we’re diving into:
Why professional photos can level up your social media game
Planning and prepping for a successful photo shoot
Choosing the perfect location and outfits for your content
Tips for using photos to e...
2024-12-1917 minDose of Social: Actionable Social Media Tips for Small Businesses and BrandsSocial Media Content Calendars: Easy, Simple, and Actionable Tips for Your Small BusinessIn this episode of Dose of Social, Lindsay and Kayla break down the essentials of creating a content calendar and planning content for small businesses. They cover everything from defining content pillars to using practical tools like Google Sheets, and even dive into how AI can help generate ideas and write content.
Here’s what we’re diving into:
The importance of content calendars for organized, consistent posting
Building your calendar with content pillars and easy planning tools
Using AI to boost your content creation, with prompts and tips to get started
Downloadable resources on their webs...
2024-12-1118 minDose of Social: Actionable Social Media Tips for Small Businesses and BrandsThe Essentials of Social Media Branding with Christine MooreIn this episode of Dose of Social, Lindsay and Kayla team up with branding expert Christine Moore to explore the power of branding in social media. Christine brings her expertise in graphic design and social media strategy, sharing tips on how new brands can build a strong, consistent presence online.
Here’s what we’re diving into:
The importance of branding in your social media strategy
How to create and use a brand book for consistency
Balancing aesthetics with authenticity in your content
Setting up clear brand guidelines for social media success
Tips on when to hire...
2024-12-0421 minDose of Social: Actionable Social Media Tips for Small Businesses and BrandsDigital Marketing vs. Social Media: What The Heck Is The Difference?In this episode of Dose of Social, Lindsay and Kayla dive into the key differences between digital marketing and social media management. They break down the role of a social media manager, tackle common misconceptions, and share tips on how businesses can get the most out of each role.
Here’s what we’re diving into:
What a social media manager actually does
Content creation, community engagement, and basic analytics
Why social media is just one piece of the digital marketing puzzle
Coordinating organic and paid efforts for a cohesive strategy
Busting myths abou...
2024-11-2725 minDose of Social: Actionable Social Media Tips for Small Businesses and BrandsThe Legal Side of Social Media: A Conversation with Robert FreundIn this episode of Dose of Social, social media lawyer Robert Freund joins the show to dig into the legal side of social media. Robert shares his background as an advertising and e-commerce attorney in LA, and highlights common legal pitfalls in social media — from copyright infringement and reposting content to using celebrity likenesses and running giveaways the right way.
Here’s what we’re diving into:
Robert’s journey as a social media attorney
Understanding copyright law for social media posts
Publicity rights and using celebrity images legally
Best practices for running giveaway...
2024-11-2043 minDose of Social: Actionable Social Media Tips for Small Businesses and BrandsE-Commerce, Growth Marketing, and Social Selling with Lan Tran-SellittiIn this episode of Dose of Social, we’re hanging out with e-commerce pro and digital marketing queen, Lan Tran-Sellitti! Lan’s got some seriously cool stories to share, from working with major brands like Forever 21 and Fabletics to building epic social media strategies.
We’re diving into how social platforms like TikTok, Instagram, and Facebook are changing the game for e-commerce — from boosting brand vibes to driving those direct sales.
Oh, and don’t miss the deets on that killer multi-channel campaign she ran for Bebe during Coachella. Spoiler: it was a major win for sales...
2024-11-1327 minDose of Social: Actionable Social Media Tips for Small Businesses and BrandsPR Power Tips with Tara CoomansIn this episode of Dose of Social, Lindsay and Kayla sit down with Tara Coomans of Avaans PR to dive into the world of public relations.
Tara shares her journey from founding Akamai Marketing in Hawaii to mastering digital PR in Los Angeles, dropping gems on everything from media strategies to handling PR crises.
Here’s what we’re diving into:
Tara’s PR Journey
The Difference Between Earned, Paid & Organic Media
How Affiliate Links Are Shaping Modern Journalism
Crisis Management: Key Strategies & Internal Response Plans
Dos & Don’ts for Social Media Managers During Crises
...
2024-10-3027 minDose of Social: Actionable Social Media Tips for Small Businesses and BrandsIntro + The Five Biggest Questions We Get Asked About Social MediaIn the first episode of Dose of Social, Lindsay Mauch and Kayla Perlstein take us on a journey from the days of MySpace (yep, really!) to today’s ever-evolving social media scene.Lindsay shares how she went from MySpace to mastering the latest platforms, while Kayla dishes on her switch from the music industry to becoming a social media whiz. Here’s what we’re diving into:
The real deal behind viral content (spoiler: it’s not always what you expect!)
How to choose the perfect social media platforms for your brand
Hashtags — why they matter and how to use the...
2024-10-2028 min
Business and BS PodcastOrganic Vs. Paid Marketing.. How to win more on SocialOn Episode #43 of the Business & BS Podcast, we sit down with Kayla Perlstein, founder of Goldenbird Marketing and organic marketing expert, AND Lindsay Mauch owner of LTM Digital. We talk organic vs. paid marketing, how to vet influencers, twitter vs. IG/Facebook, and a ton of other ways to help us all win more on social!
We hope you enjoy!
Ready to Start Your OWN Biz?
Let's do it together! Go to www.BizLaunchAcademy.co for more info on our step by step program.
Drink Really...
2019-10-101h 01